Podcasts about marketing campaigns

How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Google SEO Best Practices - How to Kickstart Your Holiday Marketing Campaign with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, recorded live in a Clubhouse audio app room (10/20/22), we dive into the fundamentals of effective digital promotion. Favour Obasi-ike cuts through the noise to reveal that successful marketing isn't a one-time campaign, but a continuous conversation. He emphasizes that the true engine of growth is a simple, powerful focus on answering your audience's questions and solving their genuine problems. This consistent value is what naturally builds brand awareness and creates unstoppable momentum.We explore the critical first step that many miss: listening. No matter your budget, your marketing efforts must begin with listening to your target audience through tools like surveys and social media monitoring. This isn't just about data collection; it's about understanding their deepest needs and the language they use, so you can tailor your content for maximum impact.Our conversation also features guest John, who reinforces that at the heart of it all is storytelling. It's about framing your product or service as the essential solution within a compelling narrative that resonates. We even sparked an interactive poll with our live audience to uncover the most effective marketing channels, highlighting that success comes from knowing where your people are and how they engage.Ultimately, this discussion drives home a non-negotiable truth: establishing authority and trust comes from giving away valuable, comprehensive information. When you focus on being a resource first, you build the foundation that reliably drives conversions.Tune in to learn how to kickstart a marketing strategy that is both authentic and powerfully effective with Google SEO and more!Episode Answer KeyMarketing is described as an ongoing, daily process, much like PR, that focuses on building awareness and solving problems. In contrast, advertising is periodic and represents a specific, time-bound activity that can work in conjunction with broader marketing efforts.The first step in kickstarting a marketing campaign is not spending money, but rather listening, asking questions, and conducting surveys. Favour Obasi-ike emphasizes that this process begins with identifying the questions people are asking to understand their problems and needs.User-Generated Content (UGC) is a marketing method where other people talk about a brand or its products without the brand being directly involved. Examples mentioned by Favour Obasi-ikeare ads from Apple and Coca-Cola that show people using their products in real-time, real-life situations, which helps build brand awareness.Storytelling is powerful because it allows businesses to market themselves without overtly selling. Favour Obasi-ike explains that businesses that tell stories do well because they are gaining attraction, momentum, and connecting with an audience that can relate to the problem and the proposed solution.Testing is an essential and continuous part of any marketing campaign. As Favour Obasi-ikementioned in the context of Facebook advertising, a campaign cannot proceed without testing because it helps tighten up marketing efforts and understand what resonates with the target audience.Apple created a group study concept where they invited people into a store to interact with products without any pressure to buy. Favour Obasi-ike described how, by observing what products, like the iPhone over the iPad, people were most drawn to, they could understand customer needs for portability and functionality, which informed their strategy.John's primary recommendation for a small-budget campaign is to "story your solution." This involves identifying a specific niche and their problems, and then creating video content that tells the story of how that problem was solved for a particular type of person.Favour Obasi-ike advises that there is no such thing as "too much information" if the focus is on serving people and satisfying their needs. Providing comprehensive, valuable content that answers questions establishes top authority, solves problems, and attracts an attentive audience.Businesses use surveys to ask direct questions about the customer experience, such as "How did we serve you?" and "How can we serve you better?" Favour Obasi-ike notes that the responses contain trigger words and key insights that help the business understand customer preferences, which are then used to solve those specific problems in the next marketing campaign.To create an appealing response, Favour Obasi-ike suggests using a variety of formats beyond simple text. These include pictures, video tutorials, infographics, how-tos, carousels, slides, and sound bites.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? 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Steve, McNew, Kathy, Justine & Matt W. discuss what Wild Turkey is doing with their latest marketing campaign.   TBD music by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

What We Cover In This Episode: What you can do to make gifting easy for your members [4:45] How launching campaigns by late October can help you avoid the "holiday noise" that starts around Thanksgiving [5:33] The key reasons why campaigns should be designed with tight retention dates [7:24] What to consider when doing a gift card push around the holidays [15:20] How creating a referral challenge can boost engagement and get you new clients [15:40] Things studio owners can do to leverage Black Friday and Small Business Saturday [16:00] Why pre-selling January memberships can be a powerful marketing strategy [16:50] Final thoughts on offering an "introductory series" for new clients and what this can lead for them and your business [22:09] Quotes: “I think with branded material or any kind of promotional material, don't go cheap, either don't do it or make sure it's high-quality.” [Nick, 12:01] “Celebrate the studio, celebrate the small business, give back, encourage them to support small businesses instead of the large franchises in the area…take advantage of Black Friday, Cyber Monday; it's not just for e-commerce. It can also be for the local businesses.” [Nick, 16:09] “The goal is to get people started not necessarily to keep people going because if you are providing value, the value is what keeps them coming back not because they scored a great black Friday deal.” [Nick, 21:36]   LINKS:  Custom Sock Shop Learn More About All of Our Partners (including LoopSpark, LenzVU & Perkville) & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal https://calendly.com/fitdegree-support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree      

How do you sell without feeling gross?How informed are you of your customer's buying decisions?Meet Dr. Chris Gray!In the high-stakes sales and marketing arena, do you really want to take advice from some schmuck who skimmed a couple of psychology books and fancies themself a behavioral science "expert"? Good luck with that.Dr. Gray is an experienced clinical psychologist turned marketer, speaker, trainer, and consultant. For 3 decades, he has been a pioneering expert in consumer psychology and buying behavior.Throughout his journey, Dr. Gray has empowered organizations and motivated audiences worldwide to apply real-world psychology to influence consumer behavior without feeling gross. His work with some of the world's most admired brands has amplified their ability to attract more customers, motivate them to buy, and keep them coming back for more.The deeper your grasp of customer psychology, the more powerfully you can connect and sell.Listen as Dr. Gray shares:- how to sell without feeling gross- Buycology - the real psychology behind buying decisions- why you could be communicating the wrong message- what influences customer behavior when buying- how to exercise empathy when creating a product- the price vs value conundrum- the revolutionary 700-customer experiment...and so much more!Connect with Dr. Gray:Website: https://thebuycologist.com/Listen to the Podcast, subscribe, leave a rating and a review:Apple:  https://podcasts.apple.com/us/podcast/how-to-create-an-effective-marketing-campaign-w-dr/id1614151066?i=1000727840795Spotify:  https://open.spotify.com/episode/7wBAQFRMvcNS8hin87shqJ?si=5Z2mUjk8SlKsULuvCkVitAhttps://open.spotify.com/episode/7wBAQFRMvcNS8hin87shqJYouTube: https://youtu.be/K9AeRqLeHhg

This week, Laura and Kevin are joined by Mike Maynard, CEO and Managing Director of Napier, a B2B PR and marketing agency helping tech companies turn awareness into opportunities. Mike started his career as an electronics design engineer before moving into marketing, and that technical background still shapes how he builds and measures campaigns today.We talk about what real success looks like beyond clicks and leads, how Napier decides which industries to focus on, and why some sectors spark more excitement than others. Mike also shares his perspective on AI in marketing, from copyright questions around image generation to how automation can coexist with campaigns that still feel human and engaging. And of course, we ask what keeps him curious about technology after decades at the intersection of engineering and marketing.On the lighter side, Laura gets a little weird by asking Mike what number he'd be, and in the outro we get into the Dax Prescott/Jalen Carter spitting incident in the Week 1 NFL opening game, the Eagles' sportsmanship (or lack of it, depending who you ask), and Laura's campaign for a new Super Bowl halftime band. This episode has it all!Mike Maynard is the CEO and Managing Director of the Napier Group, a $7M PR and marketing agency for B2B technology companies. Mike specializes in increasing the speed prospects travel through clients' sales and marketing funnels, generating opportunities more quickly, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities.

In this episode, Shiro Hattori speaks with Melanie Linder, VP of Marketing Communications at the University of North Dakota, about the significant growth in enrollment and the strategic marketing initiatives that have contributed to this success. They discuss the importance of centralized marketing, leadership support, campus renewal, and effective storytelling in engaging prospective students. Melanie emphasizes that a logo is not a marketing campaign and shares insights on how to measure and communicate marketing success effectively.takeawaysThe University of North Dakota has seen a 25% increase in enrollment due to strategic marketing efforts.Centralized marketing allows for consistent branding and effective long-term planning.Leadership support is crucial for successful marketing initiatives.Campus renewal and investment in facilities enhance recruitment efforts.Storytelling through visual media is key to engaging prospective students.A logo should not be confused with a brand; branding is about core values.Data-driven marketing strategies help in measuring success and making informed decisions.Community engagement is essential for student retention and success.A/B testing is vital for optimizing marketing campaigns.Simplicity in communication of data is important for executive buy-in.

Have you ever been “349ed”? Have you heard of this Filipino slang before? Its origin story was due to a marketing blunder—one that would be the deadliest in history. Pepsi launched “Number Fever” in 1992, a lottery game that a lot of Filipinos hoped to win because it was a chance to become a millionaire. The correct 3-digit number combination on their Pepsi bottle cap would be the financial miracle to their woes. However, Pepsi mistakenly printed 800,000 winning caps, leading to lawsuits, riots, and deaths. For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.Enjoy a good game of BingoPlus! — the first online poker casino in the Philippines. Licensed by Pagcor. Get it at Google Play and App Store, or visit www.bingoplus.com. Gaming is for 21-year-olds and above only. Gambling can be addictive know when to stop.CONNECT WITH US▸ https://linktr.ee/phmurderstoriesHere are links to our social media accounts, case photos, episode notes, and sources!YOUTUBE▸ www.youtube.com/phmurderstories DISCORD SERVER▸ https://bit.ly/3n38Tuh IG CHANNEL▸ https://ig.me/j/AbaOmN2HytgKay0F/ SUPPORT OUR SHOW ON PATREON▸ www.patreon.com/phmurderstories Hosted on Acast. See acast.com/privacy for more information.

Visit Buffalo announces unveil a multimillion-dollar tourism brand and marketing campaign aimed at reshaping the city's image and attracting new visitors full 2124 Wed, 10 Sep 2025 20:00:00 +0000 xDmf9UqmD8v5JaZmNCedTBmiP1WWry5c buffalo,news,wben,erie county,sean ryan,lisa chimera,patrick kaler,visit buffalo WBEN Extras buffalo,news,wben,erie county,sean ryan,lisa chimera,patrick kaler,visit buffalo Visit Buffalo announces unveil a multimillion-dollar tourism brand and marketing campaign aimed at reshaping the city's image and attracting new visitors Archive of various reports and news events 2024 © 2021 Audacy, Inc. News

If holiday marketing makes you want to crawl under a blanket until January, you're not alone.  In this episode, I'm sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I'll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing Handbook to help you map it all out. If you've been dreading Q4, this episode gives you a kinder way to do it. In this episode of the podcast, I talk about:  Why mindful planning beats last-minute chaos The 3-part framework I use for holiday marketing How to choose which holidays to prioritize Why social media sparks curiosity but email closes sales My simple Black Friday sale strategy   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/374

Send us a textTrevor Crump and Mark Goldhardt dive into recent marketing strategies that have captured attention. They analyze Cracker Barrel's logo controversy and subsequent recovery, Cozy Earth's innovative Bedrock Challenge, and Lo Hause's character-driven content approach. The hosts explore how these brands leveraged unique ideas to stand out, discussing the importance of entertainment value, audience engagement, and creative partnerships in modern marketing campaigns.Follow us on instagram  ⁨@unstoppablemarketerpodcast⁩   for more marketing insights and direct feedback on the podcast.

In this clip from Episode 191 of Beyond A Million, Mike Koenigs shares the story behind his most effective marketing campaign ever, the “$1,000 Cup of Coffee.” What started as a way to qualify serious prospects quickly turned into a high-converting sales system that helped him bring in multiple six figures in just weeks. If you've ever struggled with long sales cycles or unqualified leads, this is a masterclass in turning conversations into high-value clients. Enjoyed this clip? Check out our full interview with Mike: https://podfollow.com/beyond-a-million

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers zero-party data deployment frameworks, customer enrichment methodologies, and the operational infrastructure required to move beyond batch-and-blast approaches toward precision-targeted campaign execution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I explore the critical role of signature dishes in restaurant marketing. I share why effective marketing is less about offering a large menu and more about creating standout items that truly resonate with guests. I walk through strategies for identifying, crafting, and promoting a signature dish so it becomes a magnet that draws customers in and keeps them coming back. I also highlight the importance of consistency in execution and show how building a brand story around that dish can strengthen engagement and loyalty. Takeaways:Most restaurant marketing fails because it's built on guesswork.Menus don't go viral. Heroes do.Create the thing the guests dream about.People don't remember lists, they remember legends.Your signature item sets expectations.Rituals turn signatures into traditions.It's a magnet and it functions like one.Give it an iconic name and a one-sentence story.In today's competitive landscape, it just isn't enough.If this conversation made you realize the gourmet you need to magnet.Chapters00:00 Introduction to Full Comp and Restaurant Marketing01:44 The Importance of a Signature Dish05:38 Operationalizing and Ritualizing Your Signature ItemIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

In this episode, Meg sits down with Dr. Mara Einstein, professor of media studies and author of the new book Hoodwinked, to dissect the billion-dollar “He Gets Us” campaign and the larger machine of white Christian nationalism behind it.We explore how evangelical marketing strategies are crafted to target vulnerable populations, why American exceptionalism is such a powerful theme in religious messaging, and how shifts in post-COVID culture, from rising loneliness to financial instability, are being leveraged for recruitment and control.From tithing campaigns that put churches before families, to courses and data companies shaping belief at scale, we trace how faith is being branded and weaponized as a political tool. But we also talk about resistance: how education, activism, parenting shifts, and even organized boycotts can disrupt this machinery and reclaim community on healthier terms.This is not just about ads—it's about power, propaganda, and what it means for democracy when faith becomes a marketing strategy.Support this podcast at — https://redcircle.com/holy-ghosting/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functional collaboration between marketing and product teams for effective implementation. Patzsch outlines the strategic shift from historically strained product-marketing relationships toward unified performance accountability in enterprise B2B organizations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion covers zero-party data collection through gamification strategies, deterministic versus probabilistic customer matching frameworks, and AI-powered self-optimizing journey orchestration that prioritizes communications across millions of customer touchpoints.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the biggest mistakes operators make when it comes to restaurant marketing—and why most of us are focused on the wrong things. I break down the myth that awareness equals success and explain why understanding your customer's behavior matters more than visibility. We get into the strategies I've used to align with what guests already want, how to create urgency that drives action, and the systems that turn casual interest into consistent bookings.Takeaways:Most restaurant marketing fails because it's built on guesswork.Awareness doesn't pay the rent, behavior does.If it doesn't move a booking, a purchase or return visit, then it's just noise.We want to align with behavior, not alter it.Triggers turn offers into rituals.The fastest money you can make is in the list you already own.Stop chasing strangers while your regulars gather dust.Create experiences that use desire that already exists.If it wouldn't move you, it probably won't move them.Your marketing must move the needle in your business.Chapters00:00 Introduction to Restaurant Marketing Challenges02:44 Understanding Customer Behavior and Marketing Effectiveness05:39 Strategies for Effective Restaurant MarketingIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

In this Sports Geek Throwback episode, Sean Callanan interviews Hannah Warren. They discussed the We Are Here campaign of Netball Australia. Show notes - https://sportsgeekhq.com/strategies-for-bold-marketing-campaign-hannah-warren

What happens when you step out of the norm with your advertising efforts? Tune in this week to hear about different non-traditional campaign types including larger-than-life campaigns, guerrilla campaigns, and IRL experiential campaigns. The positioning duo, Mark and Lorraine, go through some examples of the non-traditional campaign types, sharing their input on each. They will also kick off the episode with some recent brand news including the latest update on Jaguar and the newest Skinny Pop ad featuring Jennifer Aniston.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about the importance of internal reflection in the hospitality industry. I believe restaurant owners should build their businesses around their own desires and experiences, instead of constantly trying to guess what customers want. I share some actionable strategies for creating authentic marketing campaigns that truly resonate—by marketing like a fan and designing offers that we, as owners, would genuinely be excited about. For me, alignment and truth in marketing are key to deeper customer engagement and long-term profitability.Takeaways:Most restaurant owners think they need more guests.Profit isn't random, it's engineered.Stop guessing what guests want and start solving your own problems.You are your target customer.Design your next event or menu through your own desires.The most profitable thing you can do is build for you.Marketing like a fan creates genuine engagement.Audit your last three campaigns honestly.The right people show up when you build from truth.Create offers that you would buy.Chapters00:00 Introduction to Hospitality Insights01:50 The Importance of Internal Reflection in Marketing03:44 Building for Yourself: The Key to Success07:33 Creating Magnetic Marketing Through AuthenticityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Overview: In this episode of the SMB Community Podcast, hosts James and Amy discuss the pros and cons of text marketing campaigns for IT businesses, emphasizing their annoyance and potential limited use for alerts and existing clients. They provide updates on recent IT security threats, including Microsoft's vulnerability in SharePoint servers and the Ingram Micro ransomware attack. The hosts also address industry events such as ChannelCon and news about Apple's upcoming foldable iPhones. Additionally, they highlight recent acquisitions, such as Kaseya's confirmed purchase of Technology Marketing Toolkit led by Robin Robins. The episode concludes with a discussion of top cities for jobs and small business opportunities in the U.S.  --- Chapter Markers: 00:00 Introduction and Welcome 02:05 MSP Question of the Week: Text Marketing Campaigns 10:46 Industry News: Microsoft SharePoint Attacks 13:11 Ingram Micro Ransomware Attack 15:47 Apple's Foldable Technology 18:22 Kaseya Acquires Technology Marketing Toolkit 20:54 Upcoming Event: Channel Con   26:25 Conclusion and Farewell --- About Shannon Bingham: Shannon Bingham is an Omaha-based entrepreneur and beauty industry leader who co-founded Seven Salon & Boutique in 2004, earning national recognition such as Salon Today's Top 200 Fastest Growing Salons. A professionally trained cosmetologist, she's also an international brand educator for TIGI and IGK, Vice‑Chair of Nebraska's DHHS Board of Cosmetology, and an award‑winning photographer. In recent years, Shannon has leveraged her platform as Mrs. Nebraska International 2023 and Mrs. Midwest International 2024 to advocate passionately for adoption awareness, sharing her personal journey and inspiring local families.   Learn more about Shannon at https://linktr.ee/shanbingham --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we're going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders.To help me discuss this topic, I'd like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O'Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Committing to consistency, running strategic year-long marketing campaigns, and leaning into a niche with Kate Shungu from Gift of Hospitality. ----- Welcome to episode 528 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Shungu from Gift of Hospitality. How Kate Shungu Grew to 400k Sessions a Year from Pinterest by Using a Marketing Campaign Kate first started food blogging in 2017 with no real focus or niche. In 2018, she rebranded to entertaining and hospitality but, understandably, had to pivot again during the summer of 2020. Since then, she settled into her niche of vintage recipes for modern cooks and quickly grew to 50k sessions by the spring of 2021. In this interview, Bjork and Kate discuss approaching your brand promotion via platform-specific, year-long marketing campaigns and how to think about marketing as investing your time versus spending your ad dollars. Kate's success stories on both Pinterest and Facebook will be really inspiring to anyone looking to diversify their traffic sources away from Google! Three episode takeaways: How Kate doubled her Pinterest traffic in one year — Kate spent a year devoted to growing her Pinterest account, and it (majorly) paid off. Pinterest is now Kate's biggest traffic driver and has kept her afloat through many Google algorithm updates. Kate shares her keyword research strategy on Pinterest, her pinning schedule, and more in this interview. How to develop “marketing campaigns” to promote your brand — Kate uses her background in marketing to develop year-long “marketing campaigns” for her brand and has seen huge success when committing her time to different social media platforms (so far, Pinterest and Facebook) for an entire year. She shares why you don't need to worry about over-promoting your content, and how you can get started with your own marketing campaigns. The importance of clarifying who you're marketing to — Bjork and Kate discuss the benefits of constraints for creators, and how committing to a niche and defining the person you're marketing to can transform your marketing strategy. By focusing on your reader — how they use the internet and what platforms they're on, you can simplify your brand and clarify your business. Resources: Gift of Hospitality Food with Feeling Loom Follow Kate on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Running back-to-back launches without a strategic timeline is the fastest way to burn out your audience, exhaust your creativity, and watch your conversion rates plummet. In today's episode, I'm breaking down my proven 3 phase campaign timeline that transforms chaotic launches into strategic, story-driven experiences that feel exclusive and exciting every single time. Whether you're launching for the first time or you've been running campaigns back-to-back and feeling the creative burnout, this framework will revolutionize how you approach your next launch. You'll discover the critical re-engagement phase that most people skip (and why it's costing them sales). We'll also chat about how I structure my pre-launch to guide people through personal story, audience re-education, and my unique genius. Plus, the "creative ammo" strategy that turns my launch week into my most inventive period instead of my most stressful. I'm revealing why your audience gets "highly trained" to ignore your campaigns and exactly how to break that pattern. I've used this exact framework to build my seven-figure design agency, and now I'm sharing every detail with you. In today's episode, we're chatting about: • My three-phase campaign framework  • Why exclusivity is everything  • My pre-launch storytelling sequence  • Creative ammo strategy  Connect with me:  Website Join our email list! Instagram Pinterest   Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

How to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with longer decision timelines and higher price points.Whether you're promoting an executive education program, industrial equipment, or a multi-thousand-dollar event registration, Donna explains why relationship-building across multiple touchpoints is essential. The conversation focuses on how to educate prospects in advance, use consistent messaging across email, postal, banner, and phone outreach, and apply AI tools like ChatGPT and Descript to support your efforts.This episode is for leaders who want to create thoughtful campaigns that align with how people actually buy.“Give people the information they're searching for before they ask — that's how you earn the meeting and build long-term trust.” – Donna PetersonWhat You'll Learn:Why long sales cycles require an education-first approachHow to structure a multi-channel campaign that builds familiarity and trustWays to use AI tools to increase consistency and save timeThe value of including traditional channels like postal and phoneWhy helpful, relevant messaging leads to stronger engagementEpisode Breakdown:00:00 – Introduction: Understanding long sales cycles00:52 – Clarifying buyer needs and timing01:42 – Marketing strategies that align with how people buy02:32 – Using AI to support marketing and sales efforts04:02 – Leading with education to guide prospects05:38 – Benefits of a multi-channel strategy08:49 – Importance of timing and thoughtful follow-up11:10 – How traditional channels support digital outreach17:36 – Using personal touches to deepen relationships23:34 – Closing thoughts: Focus on relevance and consistencyWant to Discuss Your Approach?If you'd like to talk about your specific offer and what we have seen work, schedule a Complementary 30 minute call with Donna Peterson -https://meetings.hubspot.com/dpeterson/time-to-talk

Stop wasting marketing dollars on low-quality leads. In this episode of Masters of Home Service, learn how niche marketing campaigns can help home service pros stand out, book higher-value jobs, and reduce wasted ad spend. Adam is joined by Mike Gore-Hickman (PainterGrowth.com) and Katie Donovan (CAMP Digital) to break down how to choose a profitable niche for your business, use value-added offers, and more. Bonus: Hear how Mike booked $150K in barn painting with just $600 in flyers—and how to apply the same principles to your business. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

What if the dream you've been chasing your whole life—was never really your dream?I've been thinking a lot about this lately. About how much of what I've pursued was shaped by the environments I was raised in, the people I admired, and—most of all—the perception of value and scarcity I was taught to believe in.When I was a kid, I wanted to be a priest.Then I met someone who studied engineering at a top school.Then I chased the best PhD at the best school.Then tenure. Then prestige. Then more.Each step felt like it mattered—because someone, somewhere, told me it did.Sometimes it was a formal institution.Sometimes it was just word-of-mouth.But almost always, it was a kind of marketing.This isn't a rant against ambition. I've benefited a lot from chasing those dreams.But lately, I've started wondering:How much of that desire was planted in me?How much of it was real?I walk through the difference between genuine growth and chasing manufactured scarcity. I don't have the answers. But I do have questions that matter.And I've found that when I take stock—my family, the sunshine, the quiet gift of breath—I start to want less. Or maybe… I just start to want differently.If you've ever felt like your ambition is pulling you somewhere you didn't choose, this episode is for you.

On this episode of SEGA Talk, we’re diving headfirst into the Dreamcast’s iconic “It’s Thinking” marketing campaign! We’ll explore its development, massive multimedia push, and those unforgettable, often cryptic ads. Did it revolutionize console marketing or just leave us scratching our heads? All this, and more, on SEGA Talk! [iTunes – Stitcher – YouTube – Download] Support us on Patreon! Get … Continued

We talk a lot about campaigns. Campaigns give your marketing a focus and make it easier to actually get leads when marketing your MSP. In this episode, we review:Misconception around campaigns Pain Points and OpportunitiesWhat a campaign is and isn'tYou don't have to do EVERYTHING to find successIf you've wanted to run a marketing campaign but just don't know where to star, this episode is for you.Want to grab the campaign we reviewed in this episode? Start a trial and grab it for free

Bonnie Tinder is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, Bonnie shares insights from a recent Salesforce event, exploring how AI agents, data clouds, and robotics are reshaping customer experience, software implementation, and enterprise transformation.Episode 52 | AI Agents in ActionThe Big Themes:Campaigns Are Out, Conversations Are In: Marketing is undergoing a radical transformation. Gone are the days of mass email blasts and no-reply addresses. Instead, AI is ushering in a new era of real-time, personalized engagement. Salesforce is leaning into this shift with tools that replace one-way campaigns with dynamic conversations. AI agents now tailor interactions based on behavior, preferences, and real-time context, fostering true customer intimacy at scale.Unified Data Is the Bedrock of Smart AI: No AI strategy can succeed without clean, connected data. Salesforce's Data Cloud addresses what SAP calls the “swivel chair problem” — when teams toggle between disconnected systems to piece together a customer story. AI agents can't operate effectively if data is fragmented or siloed. That's why Salesforce is investing in tools that unify sales, marketing, support, and financial data, giving AI a full-picture view of the customer journey.AI Agents Are Already Delivering Real Results: AI isn't theoretical anymore — it's working in the wild. Bonnie pointed out two standout cases: University of Chicago Medicine and Ford Pro. In healthcare, Agentforce transformed an outdated, frustrating appointment system into a streamlined digital process, improving both efficiency and patient experience. At Ford, AI agents guide customers to ideal vehicle matches with minimal input, keeping users on-site and increasing conversion.The Big Quote: “I think that buyers are looking more at the execution and fit of software, as opposed to the software brand itself. And I would say that that is a shift in the last year or so, especially now with the advent of AI and just the rapid pace that everything is moving so, less on brand, more about how are you going to offer me the complete solution and break down silos of data?” More from Bonnie Tinder:Connect with Bonnie on LinkedIn or send a message via her Acceleration Economy Analyst page. Visit Cloud Wars for more.

Struggling to segment your subscriber list effectively? AI segmentation may be the upgrade your marketing strategy needs. Here's how it works and why startups are embracing it. Check out https://businessstartupsupport.com/harness-ai-for-email-marketing-success/ Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved in influencer marketing and the role of communication within organizations to ensure successful campaigns. They also touch on the shift towards solution selling in influencer marketing and the impact of technology on the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tagg Hurtubise is the Director of Marketing at Benchmarkit, where he specializes in B2B SaaS growth strategy, product marketing, and user experience. He has a strong track record of driving innovation through strategic initiatives, including leading SaaS Metrics Palooza and organizing executive events that bring together top industry leaders. With expertise in UX/UI design, digital transformation, and data-driven marketing, Tagg focuses on building strong relationships and elevating brand visibility. A graduate of San Diego State University with additional studies in Luxury Brand Management from the Paris School of Business, he is passionate about scaling high-impact marketing strategies in the SaaS space. Website: https://www.benchmarkit.ai/ LinkedIn: https://www.linkedin.com/in/tagghurtubise/ YouTube: https://www.youtube.com/@benchmarkitai Facebook: https://www.facebook.com/benchmarkitai    Camela Thompson is a fractional marketing advisor known for blending data-driven strategy with empathetic, collaborative leadership. Based in Seattle, she brings over 15 years of experience in Revenue Operations, having worked at successful tech startups including Qumulo, Extrahop, and CDK Global. Camela transitioned into marketing leadership as VP of Marketing at CaliberMind, where she positioned the brand as a trusted authority for data-driven marketers. Her customer-first approach and deep understanding of growth marketing make her a sought-after advisor in the B2B tech space. Website: https://www.camelathompsoncreative.com/ LinkedIn: https://www.linkedin.com/in/camela-thompson/  Instagram: https://www.instagram.com/camela.thompson/    In this episode, we explore B2B SaaS marketing strategies and AI impact and dive into event highlights and AI marketing tools with experts Tagg and Camela.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Do you want to reliably and predictably generate leads, close sales and grow your fitness business? In this video, I walk through the EXACT framework for how I build and launch marketing campaigns in my gym

Tagg Hurtubise is the Director of Marketing at Benchmarkit, where he specializes in B2B SaaS growth strategy, product marketing, and user experience. He has a strong track record of driving innovation through strategic initiatives, including leading SaaS Metrics Palooza and organizing executive events that bring together top industry leaders. With expertise in UX/UI design, digital transformation, and data-driven marketing, Tagg focuses on building strong relationships and elevating brand visibility. A graduate of San Diego State University with additional studies in Luxury Brand Management from the Paris School of Business, he is passionate about scaling high-impact marketing strategies in the SaaS space. Website: https://www.benchmarkit.ai/ LinkedIn: https://www.linkedin.com/in/tagghurtubise/ YouTube: https://www.youtube.com/@benchmarkitai Facebook: https://www.facebook.com/benchmarkitai    Camela Thompson is a fractional marketing advisor known for blending data-driven strategy with empathetic, collaborative leadership. Based in Seattle, she brings over 15 years of experience in Revenue Operations, having worked at successful tech startups including Qumulo, Extrahop, and CDK Global. Camela transitioned into marketing leadership as VP of Marketing at CaliberMind, where she positioned the brand as a trusted authority for data-driven marketers. Her customer-first approach and deep understanding of growth marketing make her a sought-after advisor in the B2B tech space. Website: https://www.camelathompsoncreative.com/ LinkedIn: https://www.linkedin.com/in/camela-thompson/  Instagram: https://www.instagram.com/camela.thompson/    In this episode, we explore B2B SaaS marketing strategies and AI impact and dive into event highlights and AI marketing tools with experts Tagg and Camela.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi's State of Creative Effectiveness report, the inside story behind her upcoming book Brand Global, Adapt Local, and how marketers can thrive by leaning into curiosity, clarity, and continuous feedback. We also touch on the emotional side of career pivots and why finding the right next step is more about mission than job titles. Key Takeaways:// Connected insights aren't just a buzzword — they're a system for improving creative, product, and brand performance with real-time consumer input.// AI is not replacing marketers—it's enhancing our ability to make smarter, faster, insight-driven decisions.// If you're out of work, you're not alone — Nataly shares a powerful framework for finding clarity in the in-between.The State of Creative Effectiveness Report: HERELearn more about Zappi: Website | NewsletterConnect with Nataly: LinkedIn | Brand Global, Adapt Local (Book) | Find Meaningful Work (Guide)____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Segment 1: Jason Turner, Chief Investment Strategist for Wintrust Wealth Management, joins John to talk about the fairly benign inflation numbers released this week, corporate earnings continuing to be healthy, and if he believes it’s time to lower interest rates. Segment 2: Bree Fowler, Senior Writer, CNET, joins John Williams to talk about Tesla “tentatively” set to begin […]

Inside today's episode, we dive into:A behind-the-scenes into what my business and life looked like for the month of May 2025The 2 lows that made me feel like I was falling behindCreating a 5 month marketing plan all centered around amplifying other leaders in the online spaceHosting a paid public speaking gig + booking new gigs for the following monthHow I managed to go on 21 adventures thanks to an incredibly sustainable businessEnjoyed the show? Subscribe + leave a comment!WORK WITH STEPH

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative. Listen now.

Send Mary and Kelsey a Message!In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)! Support the showInstagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped

Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks' worth of campaign assets in just an hour? Kipp and Kieran dive into the game-changing impact of OpenAI's new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content. Learn more on 5 non-obvious ways to use o3 for marketing, breakthroughs in rapid creative prototyping and testing, and the hidden superpowers of ChatGPT's new memory and library features that make brand consistency and iteration effortless—even for the busiest teams. Mentions OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/ ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/ DALL·E https://openai.com/index/dall-e-3/ Sora https://openai.com/sora/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Join our community https://landing.connect.com/matg Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

Welcome to another episode of the Elite Expert Insider Podcast, where we pull back the curtain on the secrets of industry leaders and innovators. Today, we're thrilled to have Chloe Williamson joining us, a marketing maestro who specializes in getting you booked on the right podcasts to skyrocket your brand. She's an expert in health and wellness, with a keen eye for crafting marketing campaigns that not only build brand authority but also foster deep connections with your audience. Chloe peels back the layers of podcast interview marketing, revealing how to identify and reach your target audience effectively. Learn More: https://interviewvalet.com/