Podcasts about insights director

In this episode of The IAB UK Podcast, we're diving deep into the world of omnichannel marketing – a strategy that's becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk's latest research on omnichannel campaigns.From understanding the right mindset to choosing the perfect medium, Sara shares why omnichannel is more important than ever in today's fast-paced digital landscape and covers the role of cutting-edge technologies - like AI - in shaping the future of omnichannel advertising.Find the report here: https://www.thetradedesk.com/our-demand-side-platform/omnichannel-advertising Hosted on Acast. See acast.com/privacy for more information.

How can the bicycle industry recover from sales that plummeted after the pandemic?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product's earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on bicycles Sam and Tom hear from expert guests including:- Nikki Hawyes - the chief executive officer of Whyte Bikes - Andy Smallwood - the chief executive officer at Pashley Cycles - Simon Irons - the Data and Insights Director at the Bicycle AssociationThey explain how the boom in sales during the Covid-19 pandemic bottomed out, creating huge turmoil from which the industry is still trying to recover.They trade opinions on the bicycle's 'game-changing' innovations and come up with some classic suggestions for 'pointless' innovations too, before Tom draws on his expertise as a futurist to imagine what bicycles could be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

How can the bicycle industry recover from sales that plummeted after the pandemic?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product's earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on bicycles Sam and Tom hear from expert guests including:- Nikki Hawyes - the chief executive officer of Whyte Bikes - Andy Smallwood - the chief executive officer at Pashley Cycles - Simon Irons - the Data and Insights Director at the Bicycle AssociationThey explain how the boom in sales during the Covid-19 pandemic bottomed out, creating huge turmoil from which the industry is still trying to recover.They trade opinions on the bicycle's 'game-changing' innovations and come up with some classic suggestions for 'pointless' innovations too, before Tom draws on his expertise as a futurist to imagine what bicycles could be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

Michael Nevski has a really cool job. He is the Director of Global Insights at Visa working with the company's Chief Economist to add a consumer research and strategy lens to the economic insights and forecasts they provide to their clients. He is also on the TMRE Advisory Board which has long been the biggest annual conference event in the Insights industry.What you may not know is that Michael is likely the best table tennis player in your network. He trained intensively in college and has been playing ever since.We discuss Michael's career, the lessons he's learned from competitive table tennis and his outlook on the future of insights. I also get his take on pickleball and he shares the records he'd want to keep him company on a desert island.

In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, Global Ad Intel Product Strategy Leader at Nielsen to unpack key findings from Nielsen's H1 2024 Advertising Media Spend Report. They discuss what the data reveals about advertisers' priorities in the first half of 2024, explore the untapped potential and emerging platforms shaping the European advertising landscape, and predict how advertising spend in EMEA will evolve over the next 12 months.

Find out more about the Women in Retail Media Collective: Website: https://wrmcollective.com/ LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/ The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to cover the following: The IAB's role as an industry association that brings Brands, Retailers and Agencies together How Marketing has changed in the last 10 years becoming more accountable Defining Retail Media and creating a Glossary for it Bringing people together to create some standard industry metrics Key growth stats Different development speeds in Europe More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts. They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the future of evolving standards to meet industry needs.Find out more about IAB Europe's measurement standards here.

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers. Key topics with timestamps: 00:00 - Introduction to Insights & Careers. 05:10 - Harmonizing Human Expertise & Technology for Rapid Insights. 06:59 - Navigating Media & Advertising Analytics Trends. 10:23 - Building Brand Loyalty Through Deep Consumer Understanding. 14:10 - Adapting Brands to Evolving Market Categories. 19:33 - Building a Meaningful Brand Difference for Growth. 21:19 - Innovative Strategies: Exploring New Market Spaces. 25:11 - The Rise of High-Quality Creative Digital Advertising. 29:41 - Innovative Storytelling: Diverse Approaches in Creativity. 33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic. 36:05 - The Ultimate Superpower for Consumer Understanding.

This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.

In this episode, Neil Carberry talks to Shazia Ejaz, Campaigns and Insights Director here at the REC. They discuss our newest campaign ‘Voice of the worker' and why temporary work is a vital part of today's labour market; driving economic growth and getting people into work. In this episode we discuss: Why #TempWorkWorks for individuals, for business and for the economy. Why it's so important that temporary work isn't jeopardised by any changes to employment rules How to get involved in the campaign and amplify the message

Our Associate Editor Sammy Bredar sits down with  84.51˚ Insights Director Melissa Myres to analyze consumers' meat purchasing habits.

Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore's SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.They explore Comscore's incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.

In this episode, Neil Carberry, REC Chief Executive, talks to Shazia Ejaz, REC Campaigns and Insights Director. They discuss why publishing our Manifesto was vital for the election year ahead and the important key asks that drive change for the labour market.

As larger portions of Gen-Z reach legal drinking age, their impact on the alcohol industry is becoming more pronounced and the segment's preferences have come into full view. What's become increasingly clear is that how this demographic interacts with alcohol is dramatically different from each generation that's come before it. Strikingly,  Gen-Z is more inclined to imbibe on-premise than any other age bracket in the current market. So as this demographic brings its shifting consumption patterns into bars, restaurants, and venues, in this Essential Talk, Charlie Mitchell, Research & Insights Director at Nielsen IQ Global,  is taking a look at how brands can adapt to capture Gen-Z's attention on-premise.  Key topics mentioned:  Identifying Gen-Z: Mitchell explores the core values of Gen-Z to give brands and bars a sense of how to target this consumer group. "If you activate well, you can build relationships for life." The importance of digital marketing: Gen-Z is highly inclined to explore new categories. One of the biggest contributing factors to how they establish new associations with brands is through social media. Mitchell shares some strategies for engaging Gen-Z digitally before they even arrive on-premise. Occasion based drinking: Mitchell makes the case for why the on-premise's allure to Gen-Z is rooted in their value for experiences. He dives into the type of experiences Gen-Z is after and how they can drive engagement from this demographic. In this episode you'll hear from:Charlie Mitchell, Research & Insights Director, Nielsen IQ Global Mentioned in this episode:NielsenIQ Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Dr. Seema Parmar is the Director of Health Intelligence and Insights Director for Advisory Services at Cleveland Clinic Canada. As such, she stays ahead of the curve on health trends that impact businesses, and offers thoughtful and practical solutions to improve the well-being of employees and their families. To find out more about Seema's work and the services offered at Cleveland Clinic Canada to help Canadians live healthier more active lives, go to https://my.clevelandclinic.org/canada/servicesResources:Crisis HelplinesSuicide Crisis Helpline: Call or text 988 (in Canada and the US)Wellness Together CanadaAdults: Text “WELLNESS” to 741741Youth: Text “WELLNESS” to 686868To support someone in distress: 1-866-585-0445Kids Help PhoneText “CONNECT” to 686868Call 1-800-668-6868Hope for Wellness Helpline: For all Indigenous people   Call 1-855-242-3310Or chat online at www.hopeforwellness.caOnline Resources To Find A Mental Health Professional Psychology TodayBetter HelpMindBeaconCanadian Counselling and Psychotherapy AssociationLaylaEldercare Locator (acl.gov) (services for older adults and their families)FindTreatment.gov (US)Today's Incredible Sponsor is The Amino Company essential amino acids for muscle building in the right ratios.  Go to aminoco.com/skn & use code SKN for 30% off.  Support the showSHARE this episode with someone who may benefit & subscribe, rate & review. And follow me below!Instagram: https://www.instagram.com/sandyknutrition/Facebook Page: https://www.facebook.com/sandyknutritionTikTok: https://www.tiktok.com/@sandyknutritionYouTube: https://www.youtube.com/channel/UCIh48ov-SgbSUXsVeLL2qAgTwitter: https://twitter.com/sandyknutrition

Join IAB Europe's Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.

Join IAB Europe's Marketing & Insights Director, Marie-Clare Puffett, as she dives into Retail Media in Europe with James Allison, Director of Market Development at Advertima. In this episode, they discuss Retail Media's place in the marketing mix and what advertisers can expect. They also explore the unique opportunities Retail Media brings for Advertisers and Retailers before looking into the future and discussing what to expect in 2024.

In this weeks episode of Let's talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Cliona Mooney, Group Data Analytics & Insights Director for The Irish Times. The publishing industry has been through extremely challenging times over the last decade or so.  Trusted brands like the Irish Times have had to innovate to stay relevant for customers. Cliona shares the initiatives that have proved popular and helped The Irish Times continue to  grow and retain their subscribers. Hosted by Tom Peace Show Notes: 1) Cliona Mooney⁠ 2) ⁠The Irish Times⁠ 3) #252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation

Seja bem-vindo/a ao Código Aberto, nosso podcast de conversas francas com os profissionais mais influentes do mercado. Essa temporada, Branding Que Vale, produzida em parceria com a Laje e Ana Couto vai mergulhar nas histórias de marcas que realmente mudaram o jogo no Brasil, transformando-se em gigantes do mercado e moldando a forma como interagimos com produtos e serviços em nosso dia a dia.Nesse primeiro episódio, Carlos Merigo e Ana Couto conversam com Ana Gabriela Oliveira Lopes, Brand Marketing e Insights Director do iFood, uma empresa que revolucionou a forma como pedimos comida e se tornou uma referência no setor de delivery na América Latina.Ouça!---Valometry, a plataforma de gestão contínua do brandingpara priorizar o que impacta seus resultadosSe você quer destravar o valor e impulsionar estrategicamente o crescimento do seu negócio, conheça a Valometry - a plataforma da Ana Couto que mensura continuamente o valor do seu branding. Descubra o que realmente impulsiona a conversão do seu público e invista de forma eficiente no que precisa ser priorizado, utilizando pesquisas, dados e a nossa metodologia proprietária de ONDAS DE VALOR. Se você é gestor de marketing, líder de agência ou de empresas, não perca a oportunidade de conhecer a plataforma.Acesse valometry.com.br e confira.---✳️ SIGA O CANAL B9 NO WHATSAPP: b9.com.br/zapFALE COM A GENTESe você quiser falar com a gente, é só mandar um e-mail pra: codigoaberto@b9.com.br---O Código Aberto é uma produção B9Apresentação: Carlos Merigo e Ana CoutoProdução: Alexandre PotascheffEdição: Gabriel PimentelAtendimento e Comercialização: Camila Mazza e Telma Zennaro7 Hosted on Acast. See acast.com/privacy for more information.

Diane Wehrle Marketing & Insights Director at MRI-Springboard joins Simon for their monthly chat about footfall trends and shopping behaviours. They cover:Footfall trends from July to August 2023The divergence of value and volume  The importance of upselling and converting customers when footfall is flat #theproductivityexpertsRegister for the Produtivity Forum 2024Follow us on Twitter @RethinkpConnect to Simon on LinkedInFollow ReThink on LinkedIn

Diane Wehrle Marketing & Insights Director at MRI-Springboard joins Simon for their monthly chat about footfall trends and shopping behaviours. They cover:A record-breaking month!!Footfall trends from June to July 2023The impact of the poor weather on High Street footfallWhat we can expect as we head towards Black Friday and Christmas #theproductivityexpertsRegister for the Produtivity Forum 2024Follow us on Twitter @RethinkpConnect to Simon on LinkedInFollow ReThink on LinkedIn

In this latest engaging podcast episode, hosted by our Marketing & Insights Director, Marie-Clare Puffett, we explore the fascinating world of Retail Media in Europe with  Rita Harnett, the Global Head of DTC & Social Commerce at Wavemaker.Rita takes us on an insightful journey into the realm of Retail Media, delves into the transformative power of it and its role in revolutionising full funnel marketing strategies.Join us as we gain exclusive insights and unravel the potential of Retail Media in driving innovation and growth in Europe.

Diane Wehrle Marketing & Insights Director at MRI-Springboard joins Simon for their monthly chat about footfall trends and shopping behaviours. They cover: Footfall trends from May to June 2023The growing importance of Weekends and Saturdays in particularWhat we can expect in the summer months #theproductivityexpertsFollow us on Twitter @RethinkpConnect to Simon on LinkedInFollow ReThink on LinkedIn

Diane Wehrle Marketing & Insights Director at MRI-Springboard joins Simon for their monthly chat about footfall trends and shopping behaviours. They cover: Footfall trends from April to May 2023The growing importance of Weekends and Saturdays in particularWhat we can expect in the summer months #theproductivityexpertsFollow us on Twitter @RethinkpConnect to Simon on LinkedInFollow ReThink on LinkedIn

The Data Storytellers Podcast S03E26: Aureo Zanon | Analytics & Insights Director at HAVIWebsite: https://www.thedatastorytellers.com/LinkedIn: https://www.linkedin.com/company/the-data-storytellersApple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476Spotify: https://open.spotify.com/show/0ec6LwomOkFD5OrCDvz1l4YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA

The reasons people eat a specific product can vary even in a single day. That begs the question – what are consumers looking for in their food products throughout a day, a week, and a year? Kerry's Soumya Nair and Shannon Coco join The Food Institute Podcast to share Kerry's research on the fluid dynamics of consumer eating. More About Soumya Nair: Soumya is the Global Consumer Research and Insights Director at Kerry, leading the insights center of excellence. Soumya is deeply passionate about uncovering unmet consumer needs and untapped opportunities that drive actionable business outcomes.  Soumya started her journey in insight generation at Kantar, where she focused on consumer storytelling, product-entry strategies and consumer psychology. She has spent over 15 years in the industry conducting immersive ethnography, consumer segmentation and product optimization research for the food, beverage and luxury goods industry. Soumya is currently focused on driving insights rigor, harvesting cross region frameworks, establishing consistencies and structures, and developing upcoming talent in Insights at Kerry. More About Shannon Coco: Shannon is the Strategic Marketing Director of Food North America at Kerry. In her role, she drives business growth by developing insight-led strategies for technology innovation, new product creation and commercial activation through best-in-class integrated marketing activities. Shannon's professional passion is rooted in her drive to understand consumer behavior, create market opportunities and nurture a high-performing team. Prior to Kerry, Shannon held roles in the higher education industry, where she honed her skills as a collaborative leader and became an advocate for workplace equality. She holds a Bachelor of Arts Degree in Anthropology and Music from Wheaton College, a Master of Science Degree in Marketing Practice from University College Dublin's Smurfit School of Business, and an Executive Education Diploma in Strategic Growth for the Food Industry also from UCD Smurfit. Thanks to Our Sponsor: Kerry Kerry is the world's leading taste and nutrition partner for the food, beverage and pharmaceutical markets. We innovate with our customers to create great-tasting products that feature improved nutrition and functionality while fostering a better impact on the planet. Our leading consumer insights, global RD&A team of 1,100+ food scientists, and extensive global footprint, enable us to solve our customers' complex challenges using differentiated solutions. At Kerry, we are driven to be our customers' most valued partner, creating a world of sustainable nutrition, and will reach over 2 billion consumers with sustainable nutrition solutions by 2030. For more information, visit www.kerry.com. Learn more about Kerry's research into Consumer Need States here: https://explore.kerry.com/consumer-motivations-2022?&utm_medium=email&utm_source=food-institute&utm_campaign=22na-consumer-motivations-campaign&utm_term=&businesscategorysource=taste-and-nutrition&utm_content=food-institute-podcast&leadsource=promotional-email&campaignsource=food-institute-email-22na-consumer-motivations-campaign-05-23--22na-7541-cm132

Diane Wehrle Marketing & Insights Director at MRI-Springboard joins Simon for their monthly chat about footfall trends and shopping behaviours. They cover: Footfall trends from March to April 2023How the multiple Bank holidays in April impacted footfallThe Coronation #theproductivityexpertsFollow us on Twitter @RethinkpConnect to Simon on LinkedInFollow ReThink on LinkedIn

In our latest episode Marie-Clare Puffett, Marketing & Insights Director at IAB Europe, speaks with James Collins, SVP Media at Rakuten Advertising, about AVOD and the role it plays in economic uncertainty and the media mix. They discuss what it means for advertisers, what actions should be taken, and how AVOD will evolve over the next couple of years. 

Jonathan Rudick, Director of Customer Insights for Financial Services at Walmart, grew up and was educated in South Africa. After a brief stint in London, he traveled to Los Angeles and never went back.He got his start as a focus group facilitator and eventually found his way to HSBC, Capital One and finally Walmart. Jonathan's mother was trained as a concert pianist. Sitting under the piano while she was playing sparked a passion for creating music that has carried him throughout his life. He discusses his unique journey including growing up in small-town South Africa, the influence of local indigenous music and the punk movement, and the importance of experimentation in both music and research. He also shares an insightful perspective on how modern technology is changing consumer behavior and the field of research.

Meredith Collins from Ducker Carlisle joins us to discuss the results of their latest technician survey. The survey includes responses from about 30,000 technicians and dives deep into technician demographics, compensation, workload, and more.(1:27) Guest Background (6:59) Advice to Young People Interested in the Industry(10:05) About the Survey(14:09) Technician Demographics(22:51) Technician Compensation(37:16) Technician Workload(45:24) Taking Care of Service Advisors(50:57) Warranty WorkResources:Check out WrenchWay's Shop Talk feedDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122About Our Guest:Meredith CollinsInsights Director, Ducker Carlislemcollins@duckercarlisle.com Sponsor:OK. Your customer's engine or transmission has failed. But now is not the time for them to trade their vehicle – not without a working engine or transmission. Besides, would they have kept their vehicle another 3-5 years if their engine or transmission had not let them down? If you answered “yes” then Jasper Engines and Transmissions is your choice to give your customer's vehicle new life and many thousands of miles of enjoyable driving performance. When considering the high cost of a new or newer used vehicle, there's a pretty good case to be made for replacing a drive train component that has failed or is delivering poor performance – rather than trading their car, truck, van or SUV. Install a quality re-manufactured JASPER product for less than your customer would have to invest in a new vehicle or a newer used vehicle. Check out their website at jasperengines.com to learn more about the money-saving value of JASPER.Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, Spotify, or wherever you get your podcasts!Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok

Adam Conley is the Regional Director of Insights for North America at Mars Wrigley who, let's be honest, is home to all the best confectionary brands.A torn ACL as a college basketball player got him focused and led the way to a career in insights. In this short conversation, he has sharpened my own understanding of what insights are and how to make them stick.Adam draws deeply insightful parallels among data, creativity, consumer behavior, backyard oil and the development of movements like punk rock, hip hop and reggae. On the power of provocation in landing an insight: “NWA can come in and land an insight in any company better than I could, better than anybody I've ever seen.”Adam's relentless pursuit of understanding the origin of things makes his views of the future especially shrewd. Plus, he loves punk rock.

Insights Director, Jason Brown, narrates his Point of Pride story about learning that his coworkers are more than just that – they're family.

Insights Director, Jason Brown, shares with us a story about creating an identity for a joint venture with our client Knapheide. But more importantly, the moment he realized that Simantel is more than just coworkers – they're a strong community.

Die neue Folge vom TWELVE CAST, dem Podcast der Serviceplan Group ist eine besondere Episode. Erstmals begrüßt Moderator Benjamin Majeron seine Gäste nicht remote, sondern direkt im House of Communication. Mit Hanna Kehl, Insights Director bei der GfK, und Julia Zimmermann, General Manager bei der Serviceplan Consulting Group, spricht er über die Veränderung des Konsumverhaltens in Krisenzeiten. Wie kaufen Menschen aktuell ein? Wie reagieren große und kleine Unternehmen auf sparende Kunden? Und wie gelingt es, diese wirtschaftlich schwierigen Zeiten zu meistern? Diese und weitere Fragen werden in der neusten Folge diskutiert.

Diane Wehrle Marketing and Insights Director at Springboard Research returns to the podcast to discuss:Current footfall and shopping trends across RetailThe impact of inflation/cost of living risesWhat to expect this Black Friday & ChristmasThe good news is that it isn't all doom and gloom !!We are delighted that Diane is opening our Productivity & Transformation event on the 15th of September

In this episode, Dan chats with Steve Nelson, Insights Director at the lang cat. Here, they chat about the stigma around mental health in finance, how as a profession we're getting better at talking about it, and what employers can do to help their team members. For help when you're struggling to cope, go to https://www.samaritans.org/ 

Paul Smith is a sought-after business storytelling coach and bestselling author of five books, including Lead With a Story.Paul talks about his career at P&G and the journey from finance to insights; how he discovered and acted upon his passion; and what he learned from insights that helped make his business a success.He also shares insightful tips on how to recognize and elicit stories in interviews and in everyday conversation.Learn more about Paul's books and coaching at leadwithastory.com.

Covid19 has been the greatest consumer shock to our system we have ever hadDiane Wehrle, Marketing and Insights Director at Springboard Research is back to share footfall trend insight since we spoke in episode 26 (July 2020) Has footfall stayed the same since lockdown 1?Will local high streets and retail parks continue to be our go to shopping destinations?What will footfall look like in 2021?

What does the future of footfall in our shopping centres and high streets look like? Has the Covid-19 Pandemic changed things forever?Diane Wehrle, Marketing and Insights Director at Springboard Research discusses how their insight data is helping shape future thinking and what we can expect to see in the short term

Voor de serie ‘The Future Of YouTube' slaat 7DTV de handen ineen met 5PM, hét YouTube-bureau van Nederland. We gaan in gesprek met Robbert van der Hulst, Insights Director bij M2Media. M2Media Robbert van der Hulst is werkzaam bij M2Media; een bureau dat media- en marketing vraagstukken oplost om merken te laten groeien. Zijn rol als Insights Director is om data te verzamelen en onderzoek te doen naar consumenten- en concurrentiegedrag. “Ik analyseer deze gegevens om vanuit die informatie het beste advies te geven.” Televisie nog altijd grootste bereiksplatform In Nederland is een grote groep van 45-plussers die op een traditionele manier naar televisie kijkt. Daardoor kan met tv nog altijd een ongekend groot publiek bereikt worden. Inmiddels gebeurt er online en on demand heel veel bij de jongere generatie en dit verschuift langzaam naar de oudere generatie. ‘De echte samenwerkingen tussen online platformen en klassieke televisie zijn er nu nog niet, omdat het water nog niet tot aan de lippen staat.' YouTube Terwijl het video on demand landschap snel verandert, blijft YouTube een goed platform om doelgroepen online te bereiken. ‘Op dit moment is de kracht van YouTube dat het een open platform is. Consumenten zijn via dit platform minder op zoek naar langere content, die kwalitatief hoogstaand is, en waar men 's avonds écht voor op de bank gaat zitten. Stapje voor stapje verandert de content echter naar meer eigen en langere series. In de mediaplannen die we bij M2Media maken, pakt YouTube een steeds grotere rol. Vaak was YouTube slechts een aanvulling op het bereik wat je als adverteerder verliest op tv. Inmiddels heeft het platform goede businesscases voor de tell- of sell-fase van een campagne.' Succesvol adverteren ‘Om als merk en adverteerders succesvol op YouTube te zijn, is het belangrijk dat je goed in kaart brengt wat je doelstellingen zijn voor dit platform. Het is een belangrijk kanaal, maar het maken van alleen content is niet genoeg. Je moet je boodschap ook bij je publiek zien te krijgen. Het mediagedrag van consumenten moet je goed in de gaten houden. Hoeveel YouTube consumeert welke doelgroep? En wat zijn de goede momenten om te publiceren?'