Not-a-Perfumery Podcast

How do you talk about smell and taste — clearly, creatively, and professionally?In this episode, Tanya speaks with Paige Crist and Jenna Troyli, co-founders of Noted Communications, about how to find your voice in the Flavor & Fragrance industry.We cover: • Why so many roles in F&F are misunderstood — even by our own families • What it really means to be “fluent in flavor & fragrance” • Why ChatGPT can't replace real communication in this industry • And how to build a successful business in one of the most competitive creative fields

What if the next fragrance powerhouse wasn't born from heritage, but from code, curiosity, and a clean slate? In this episode, Tanya Mironova sits down with Alex Wiltschko, CEO of Osmo and a fragrance house Generation — companies on a mission to digitize scent and rethink the future of fragrance from the ground up.They talk about:What Givaudan or IFF might do if they were founded in 2025How bravery isn't about being fearless — but about acting anywayWhat it means to build a “fragrance house” in a world shaped by AI and scienceThe emotional and personal side of leading innovation in scentWhether you're in perfumery, tech, or just curious about where the future of smell is headed, this conversation will spark something.

In this episode we're joined by the brilliant perfumer Jérôme Di Marino, whose career has taken him from early dreams of becoming an artist to mastering the technical and emotional world of fine fragrance. From Givaudan to Givenchy, Takasago to MANE — Jérôme's journey proves that the creative path is rarely linear… and never boring.

Learning a new skill is challenging, but relearning—especially in the art of perfumery—presents its own unique hurdles. Caroline Leclerc transitioned from classical perfumery to embracing a naturals-only palette. In this episode, we not only explore how she recreates scents like oceanic breezes without traditional synthetics such as Calone, but also talk about continuous self-challenge and growth in the evolving world of natural perfumery.​ Links:LinkedIn: Caroline LeclercWebsite: Viti VinciEver dreamt about going to space? https://www.coachmironova.com/

In this episode, Dr. Matthias Vey unveils the truth about IFRA's role in the fragrance industry. Often seen as just a regulatory body, IFRA plays a much bigger role in shaping the future of perfumery, ensuring safety, and fostering innovation.By the end of this conversation, you might not only gain a newfound appreciation for IFRA — you may even find yourself considering a career there one day!Resources Mentioned in the Episode:

In this episode, we explore the creative journey of Camille Leguay, a perfumer, educator at Cinquieme Sens and founder of her own brand. Camille's work spans collaborations like Wood Jasmin for BDK Parfums and her signature line of fragrances. We talk about luck, workshops for kids, pine trees and similarities between perfumery and diplomacy.Book Inspirations from Camille:Perfume: The Story of a Murderer by Patrick SüskindVan Gogh's Letters to His BrotherNez la Revue - Le Livre de ParfumWorks by Jean-Claude EllenaExplore Camille's Work:Visit Camille Leguay PerfumesDiscover Wood Jasmin by BDK ParfumsReady to Start Your Fragrance Journey?Book a Coaching SessionEmail me directly: tanyastube[at]gmail[dot]comYour support keeps our olfactory tales alive. Until next time, happy smelling!

For the first time on our podcast, we dive into the entrepreneurial journey of a brand owner who not only helms the creative vision but also owns the manufacturing facility. Meet Mark Crames, the innovative founder of Demeter Fragrance Library. Mark brings a distinct business model to the fragrance industry, contrasting sharply with many traditional brands.Book Inspirations from Mark:The Great GatsbyDemon Copperhead by Barbara KingsolverExplore Demeter:Visit Demeter's WebsiteThinking about your own fragrance journey or need guidance? Connect for a coaching session with me, Tanya Mironova:Book a Coaching SessionEmail me directly: tanyastube[at]gmail[dot]comYour support keeps our olfactory tales alive. Until next time, happy smelling!

Ever wanted to be a librarian? How about a Scent Librarian? Meet Hanna Lambert, who had this unique title at Scentmate, part of the dsm-Firmenich group. In this episode, Hanna shares her journey of work, dedication, and empathy — and why she recently stepped away for something even more important to her.Explore more about Hanna and the Scentmate project:Scentmate Project: Visit HereConnect with Hanna on LinkedIn: View ProfileFollow Hanna on Instagram: Follow HereTrack Hanna's Adventures on Polarsteps: See the TripInterested in diving deeper into your own career in Scent, Taste or Beauty? Book a coaching session with me, Tanya Mironova, and let's explore the opportunities waiting for you in the Scent, Taste and Beauty world. Reach out for a session:Book a coaching sessionEmail me directly: tanyastube[at]gmail[dot]comYour support keeps our olfactory tales alive. Until next time, happy smelling!

Who is a Fabric and Home Care Perfumer? Meet William Levi-Valle, who holds this title at MANE, one of the global leaders in fragrance and flavor. William shares his journey, including choosing educational paths and career opportunities, and (we particularly like this) embracing international moves. He also discusses the importance of maintaining a business mindset in his role. And remember, don't try to connect all the dots for your journey beforehand. William talks about this and how he stays open to new opportunities.Explore More Resources:Discover more about MANE.Connect with William on LinkedIn here.William mentioned Mane's Captive Aqual™Explore the game William mentions, Outer Wilds on Wikipedia.Interested in career coaching?Book a session with Tanya: Contact hereOr drop me an email: tanyastube@gmail.comYour support keeps our olfactory tales alive. Until next time, happy smelling!

It's time to look at the mindset of perfumers who choose to work independently. Ilias Kakis answers Tanya's questions, providing insights into his 'whys', way of working and more. In this episode, you can also find out why modern ambergris is contaminated with plastic (yes, you read that right). Knowledge is freedom — choose for yourself how you want to look at it.Explore more about Ilias and his work:Ilya's Parfums Website: Visit HereFollow Ilya's Parfums on Instagram: Follow HereConnect with Ilias on LinkedIn: View ProfileWatch the YouTube interview: Watch HereLearn more about perfumery:'An Introduction to Perfumery' by Tony Curtis and David G Williams: Learn HereInterested in career coaching?Book a session with Tanya: Contact hereOr drop me an email: tanyastube@gmail.comYour support keeps our olfactory tales alive. Until next time, happy smelling!

We asked Jenna about all the details of the biggest perfumery wedding (as she calls the World Perfumery Congress). From inclusion to why she wore black (yes, it's still a wedding). More details in the episode.EPISODE LINKS:Previous Episode: Perfumer & Flavorist and the World Perfumery Congress with Jenna TroyliPerfumer&Flavorist+ Website: Visit hereWorld Perfumery Congress (WPC): Learn moreWPC Photo Directory: View galleryFlavorcon – Registration and Information: Register hereInterview with Tomas Hempel: Read the interviewEditorial Calendar 2025 for Perfumer&Flavorist+: See upcoming themesEpisode with Odeuropa Project Manager Sofia Collette Erich: Curating Scents with Sofia Collette ErichFun Mention:“Clinically Depressed Bread in Space,” as mentioned by Jenna: Bernd das BrotYour support keeps our olfactory tales alive. Until next time, happy smelling!

When an expert and educator like Karen Gilbert shares her expertise in mentoring and business creation, you can expect one of the best fragrance-related conversations to unfold. This is a truly special episode, and we hope you enjoy it as much as we have.Please make sure to check the links, including The Perfume Making Podcast which Karen hosts. She has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.Website: Karen GilbertThe Perfume Making Podcast: Listen hereKaren's Books:Perfume: The Art and Craft of FragranceNATURAL BEAUTY: Hardback IssueThe Scent Shift: Discover moreYouTube Channel: Watch hereKaren also mentions:Steven Pressfield's The War of ArtPalette Naturals: Explore hereTaro & Spirituality in Perfumes: Learn moreInterested in career coaching?Book a session with me, Tanya: Contact hereOr drop me an email: tanyastube@gmail.comYour support keeps our olfactory tales alive. Until next time, happy smelling!

Join us as we delve into the nosy, artsy, and hippy world of Isabelle Gellé, from discovering her fragrant ancestry to founding the Perfumery Art School UK.In today's episode, Isabelle will share:How discovering her legacy has influenced Isabelle's creative future.Why she sees nature as the ultimate teacher for crafting scents.Turning her calling into one of the major online educational projects: the Perfumery Art School UKExplore more about Isabelle and her work:Perfume Art School UK: Visit hereConnect with Isabelle on LinkedIn: View profileInterested in career coaching?Book a session with me, Tanya: Contact hereOr drop me an email: tanyastube@gmail.comYour support keeps our olfactory tales alive. Until next time, happy smelling!

Ever curious about what an Oral Care Flavorist does? Do they only focus on flavors, or do scents play a part too? How do you even get into that field? Join us as Solène Cauvin Wirz from Givaudan breaks it all down and sheds light on her unique career.In this episode, Solène also shares some solid career advice based on her own journey:1) Cherish what you loved as a kid—it might just point you towards your dream job.2) Don't shy away from the tough routes; they're often more rewarding.3) Keep at it, even when the going gets tough. Your perseverance will pay off.4) Make connections wherever you go—the right people can open the right doors.5) Be bold about making big moves, even if it means packing up and starting fresh somewhere new.6) Never stop learning. Never.Follow and connect with Solène:LinkedinWe are waiting for your feedback!Your support keeps our olfactory tales alive. Until next time, happy smelling!

Welcome back to our podcast! Today, we're thrilled to sit down with Andrea Albertino, who is not only a senior flavorist at Esarom in Austria but also the Honorary President of the British Society of Flavorists. Andrea brings a blend of professional expertise and personal passion (fruit, you will understand later) to our discussion. Check Out These Links for More:British Society of Flavorists (BSP): Visit hereBSP Podcast - Flavour Talks: Listen hereFlavorist Training Course at University of Reading: More info hereEsarom: Discover moreKerry: Explore KerryAndrea's LinkedIn: View profileConnect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Are you curious about the world of fragrance marketing? Ever wonder how real-world experience can trump classroom learning? Join us as we dive into a conversation with Vicki Last, a Fragrance Marketing Specialist at Carvansons, a global perfume and fragrance manufacturer.Vicki's Career pieces of advice from the episode:1) Embrace Field Learning: Vicki highlights the value of gaining hands-on experience.2) Approach any task with creativity: Find new ways to solve problems. And then any project could be creative.3) Experiment and Trust Your Instincts: Experiment and see what works best. Scary, we know.4) Maintain a Positive Outlook: Good thing in life.5) Be a (Learning) Sponge: Vicki shares her approach to continuous learning which she also teaches to her child.Explore More:Check out Carvansons: Carvansons WebsiteSee what's next in scents: Carvansons Trend BookConnect with Vicki: Vicki Last on LinkedInConnect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

After more than 12 years in the fragrance industry, where she served in various roles at International Flavors & Fragrances (IFF), Franziska Josteit founded her high-end perfume brand, "Luisa Jo - Wild Perfumery." Here are some key pieces of career advice she shares in this episode:Talk to strangers: Discussions on a train can open up new industries to you.Study foreign languages: Learning French is essential for the industry, and other languages can also be beneficial.Always ask if you want to move to something new: Being proactive about your career moves is crucial. That's it.Be ready to wait: Sometimes advancing in your career or starting a new venture requires patience and following someone's "vision" on how to do that.Be curious about other cultures: The more curious you are, the better.Accept criticism and work with feedback: This piece of advice is probably the most important in the whole industry.Prepare for a safe leaving: Have a solid plan and safety net in place when making significant career changes.Follow and connect with Franziska Josteit and her brand Luisa Jo - Wild Perfumery through the links below:Franziska Josteit on LinkedIn Luisa Jo Official Website Follow Luisa Jo on InstagramConnect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Perfumer&Flavorist+ is a multifaceted media platform that not only provides updates on the Flavor and Fragrance Industry but also democratizes information within the field. In this exciting episode, managing editor Jenna Troyli shares insights into her journey, the role of P&F+, and highlights the upcoming World Perfumery Congress. Whether you're a professional, journalist, or student, this episode offers valuable insights into the industry.EPISODE LINKS:• Stay updated with P&F+ website: https://www.perfumerflavorist.com• Register for WPC:  https://worldperfumerycongress.com/Jenna also mentions during the episode:IFRA Global Fragrance SummitDSM-FirmenichIFEAT Berlin EventPanel "Industry Insiders Talk Evolution of Synthetic Materials & Fragrances"Bath and Body WorksAxeConnect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

In this episode, we explore the intersection of fragrance and artificial intelligence with Milan Pavlovic, a software engineer and fragrance enthusiast who founded Scentalytics. This startup has garnered attention in recent months for its work in utilizing data analytics and AI to redefine the norms of the fragrance industry.EPISODE LINKS:Try AI Perfume CreatorScentalytics WebsiteMilan's Profile at LinkedInScentalytics' Profile at LinkedInConnect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Meet Liam R. Findlay, consultant at AromaPrime, where the science of scent meets the magic of storytelling. Founded over 50 years ago, AromaPrime has been dedicated to bringing themed smells to venues of all sizes. Today, as the use of scent as part of a multisensory experience becomes more common, Liam shares how fragrance can add another dimension to guests' experiences. EPISODE LINKS:• AromaPrime Website • AromaPrime YouTube ChannelLiam's Book:• The Doom Town Dummies  Liam's Participation in Odeuropa's Olfactory Storytelling Toolkit:• https://odeuropa.eu/the-olfactory-storytelling-toolkit/Connect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

In this episode, Hana Tisserand, co-founder and director of operations and communications at the Tisserand Institute, offers her guidance on navigating the world of aromatherapy. She shares tips on safe use of essential oils, providing insights into what to do and what to avoid for optimal well-being.EPISODE LINKS:• Tisserand Institute Website: https://tisserandinstitute.orgBOOKS:• "Essence and Alchemy: A Natural History of Perfume" by Mandy Aftel• "The Complete Aromatherapy and Essential Oils Handbook for Everyday Wellness" by Nerys Purchon and Lora Cantele• "Harvest To Hydrosol Second Edition: Distill Your Own Exquisite Hydrosols at Home" by Ann Harman• "Essential Oil Safety: A Guide for Health Care Professionals" by Robert Tisserand and Rodney YoungFull list: https://tisserandinstitute.org/recommended-texts/Connect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Our guest, Mike O'Shaughnessy, a Senior Lecturer in Graphic Design and Illustration at Liverpool School of Arts, shares insights into a unique project developed in collaboration with the prison education provider Novus. Over the past years, they conducted olfactory storytelling workshops in UK prisons. Join us as Mike explores the complex world of scent within this environment, revealing both its challenges and its potential.EPISODE LINKS:• Mike's Blog: http://moshaughnessy.co.uk• Education provider Novus: https://www.novus.ac.uk/• Fragrance supplier Carvansons: https://carvansons.co.uk/PERFUMES:• #5, Chanel• Cuir de Russie, Chanel • Bois des Iles, Chanel• Pour Homme, Caron• 1996, Byredo• Portrait of a Lady, Frederic MalleBOOKS:• Love in the Time of Cholera by Gabriel Garcia Marquez• The Long Goodbye by Raymond ChandlerConnect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Professor Michael Leon, with over 35 years of research at the University of California Irvine, delves into the close connection between smells and memory. Discover the potential of olfactory enrichment in combatting dementia and improving other health conditions.EPISODE LINKS:• Michael's Blog: https://stopmemoryloss.com• Memory Air Device: https://learn.memoryair.com• ResearchGate: https://www.researchgate.net/profile/Michael-Leon-2Connect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Join Daniel and Tanya as they dive into the lively scene of the Nordic Organic Fair on this special episode. Does the fair, with 450 companies participating, live up to Tanya's olfactory expectations?Check the Fair Website:https://www.nordicorganicexpo.comLinks to explore (in order of appeal): Checking safety of your beauty products: https://incibeauty.com/en NATRUE association: https://natrue.orgIcelandic cosmetics Villimey: https://villimey.isGreek cosmetics Aegean Beauty from Syros: shttps://aegeanbeautyproducts.eu/en/Herbal teas: https://wildenherbals.com/en/Salts and Candles from Paolo Argento: https://www.paoloargento.comNatural and Vegan beauty Krayna: https://kraynavegan.com/Look for the inspiration:Natural Beauty Podcast: https://naturalbeauty.directory/naturalbeautypodcast/And then:Start the natural beauty brand: https://peeracceleratorcircle.comConnect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Join us for a fascinating dive into the world of olfactory art with an art historian, academic researcher, and Odeuropa project curator Sofia Colette Ehrich. We explore the captivating 'Nosetalgia' edition of Kunstlicht magazine and discuss the challenges of incorporating scent in museums. Get ready for an insightful conversation!Connect with Sofia:https://www.linkedin.com/in/sofia-collette-ehrich/Explore more:Odeuropa: https://odeuropa.eu‘Nosetalgia' edition of Kunstlight magasin: https://tijdschriftkunstlicht.nl/vol-44-no-2-3-2023-nosetalgia/Internet of Senses Podcast, olfactory section hosted by Sofia, episode with Caro Verbeek: https://www.youtube.com/watch?v=TtbvdjAJ56c&list=PLUeYJjKOIqLX0WrbERtNxclY9S6OPZA-O&index=14Van Abbe Museum where Sofia participated in creating the olfactory dimension of the exhibition: https://vanabbemuseum.nl/nlTisserand Institute, whose lavender we have smelled: https://tisserandinstitute.org/?gad_source=1&gclid=Cj0KCQiA35urBhDCARIsAOU7QwkuP_pA3DAJK8zqqqJzBbY0c5FEIDg0gtDV7HFdtk36YMajl3TsQcMaAiDlEALw_wcBMuseum Ulm project mentioned in relation to pomander: https://odeuropa.eu/2022/04/now-open-follow-your-nose-at-museum-ulm/Connect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Embark on a fragrant odyssey with Sai Kandalgaonkar, a Junior Perfumer at Keva. From studying in India to mastering the art in a French perfumery school and now crafting scents in the Netherlands, Sai shares her passion for perfumery as a form of art. Join us as she delves into her educational journey, the creative process, and her commitment to sustainable practices in the captivating world of fragrance