Podcasts about odeuropa

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Best podcasts about odeuropa

Latest podcast episodes about odeuropa

Mornings with Simi
What did ancient Egyptian mummies SMELL like?

Mornings with Simi

Play Episode Listen Later Feb 18, 2025 8:13


The field of sensory heritage focuses on how we engage with heritage objects through senses beyond vision, such as smell, which is often overlooked in museum conservation. Researchers are developing methods to preserve culturally significant smells, with projects like recreating the scent of St. Paul's Cathedral's library and the “Odeuropa” project, which explored the smells of 17th-century Europe. A recent project involved studying mummified bodies from the Egyptian Museum in Cairo and Slovenia's national museum. Guest: Dr. Cecilia Bembibre - Lecturer in Sustainable Heritage at University College London Learn more about your ad choices. Visit megaphone.fm/adchoices

OVT Fragmenten podcast
#1965 - Kunstmatige Intelligentie in de wetenschap - Kunstmatige Intelligentie in de wetenschap

OVT Fragmenten podcast

Play Episode Listen Later Jan 5, 2025 38:27


Vijf miljoen handgeschreven brieven uit de VOC-tijd doorzoeken, via koppeling van data kijken waar Neanderthalers leefden en informatie over geuren verzamelen om ze opnieuw te kunnen maken. Het zijn onderzoeken die zonder A.I. onmogelijk zouden zijn. Drie wetenschappers die zich met deze onderzoeken bezig houden gaan in gesprek over de revolutie die kunstmatige intelligentie teweeg brengt, maar ook over de risico's en de veranderende rol van de historicus. Want dat romantische zoeken in vergeelde paperassen, gaat dat verdwijnen? De kans is groot. Te gast zijn: Gerhard de Kok, maritiem historicus bij het Huygens Instituut; Caro Verbeek, kunsthistorica en geurwetenschapper, verbonden aan de Vrije Universiteit; en Fulco Scherjon, archeoloog aan de Universiteit Leiden. En wil je zelf op zoek naar geuren in de geschiedenis, check dan de Odeuropa geurontdekker. Of wil je grasduinen in VOC-brieven in de Globalise transcritption viewer? Meer informatie over het onderzoek naar migratieroutes van Neanderthalers, vind je hier.

An Aromatic Life
#121: Smell and the Past with Dr. Will Tullett

An Aromatic Life

Play Episode Listen Later Oct 3, 2024 63:45


In this episode, Frauke sits down with Dr Will Tullett to discuss the importance of smell in history. Will shares his personal connection to smell and how it has shaped his research. He also talks about the Odeuropa project, which aims to explore the smells that have mattered in European history. He emphasizes the need to engage with our sense of smell in historical research and challenges the misconception that the past must have smelled terrible. He emphasizes the need to preserve smells and describes the challenges of evaluating smells from the past. Will also explores the relationship between smell and time, highlighting how smells can evoke different layers of time and memories. He talks about the importance of engaging with smells and describing them, as well as reflecting on the role of smell in our own lives. Overall, the conversation encourages a deeper appreciation and understanding of the power of smell. Read his book Smell and the Past for free here. Read more about Odeuropa and the free resources they made here: ⁠Get No Place for Plants children's book on Amazon⁠ ⁠Get 20% off No Place for Plants children's book (U.S. only)⁠⁠ Follow Frauke on Instagram: ⁠⁠⁠⁠@an_aromatic_life ⁠⁠⁠⁠ Subscribe to Frauke's Substack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anaromaticlife.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit Frauke's website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.anaromaticlife.com⁠⁠⁠⁠⁠⁠⁠⁠ Learn about Frauke's ⁠⁠⁠⁠⁠⁠⁠Scent*Tattoo Project

J'ai l'oeil du tigre
[#été2024] Utiliser l'odorat au musée et dans les expositions : cap sur une évasion olfactive ! (replay)

J'ai l'oeil du tigre

Play Episode Listen Later Jul 9, 2024 23:33


Bienvenue sur la playlist été 2024 du podcast "J'ai l'oeil du tigre" !Je vous emmène en croisière évasion le temps des vacances pour tous les amoureux des musées et du patrimoine.

The Art Engager
Stimulating the senses: using smell to engage visitors

The Art Engager

Play Episode Listen Later Jun 13, 2024 43:01


How can we use our sense of smell to engage visitors? My guest today, Sofia Collette Ehrich is an art historian and curator of multisensory experiences. She was a key researcher on Odeuropa - a European funded Horizon 2020 project that advocated for smell as an important part of Europe's cultural heritage. We discuss when she first realised her passion for working with scents and how smell can make museum experiences more engaging. We cover her creation of a scent-based tour for Museum Ulm in Germany and a 'Scratch and Sniff' self-guided tour for the Amsterdam Museum.We also look at the Olfactory Storytelling Toolkit, 'smell walks,' and the idea of a 'sniffer in residence.' Sofia shares lots of practical tips for adding olfactory elements to your programmes.If you want to infuse the sense of smell into your practice or incorporate more multisensory approaches into your programmes, you'll learn a lot from this episode.Episode Links:Sofia Collette Ehrichhttps://sofiaehrich.wordpress.com/https://thesensesationalexplorer.substack.com/https://www.linkedin.com/in/sofia-collette-ehrich/https://www.instagram.com/thesensesationalexplorer/Museum Ulm Links:https://odeuropa.eu/2022/04/now-open-follow-your-nose-at-museum-ulm/https://museumulm.de/wp-content/uploads/2022/03/SELECTION-OF-WORKS-NEW-GUIDED-TOUR-CONCEPT-FOLLOW-YOUR-NOSE-MUSEUM-ULM-1.pdfhttps://odeuropa.eu/2023/01/update-follow-your-nose/City Sniffers Links:https://odeuropa.eu/2022/08/launch-of-city-sniffers-a-smell-tour-of-amsterdams-ecohistory/Video: https://www.youtube.com/watch?v=c7utP_pAx_EOdeuropa Impact:This is an interesting report about the interviews Cecilia Bembibre conducted with museum professionals who have used smells in GLAMs: https://odeuropa.eu/wp-content/uploads/2022/05/D6_1_Guidelines_on_the_Use_of_Smells_in_GLAMs.pdfOlfactory Storytelling Toolkit:Download it here: https://zenodo.org/records/10254737Guidelines for conducting an olfactory guided tour here: https://zenodo.org/records/10102080Guidelines for conducting a smell walk here: https://zenodo.org/records/10101016A talk Sofia gave for the Swedish Heritage Commission which included many practical examples:

Not-a-Perfumery Podcast
№7 – Themed Parks and Museum Aromas with Liam R. Findlay

Not-a-Perfumery Podcast

Play Episode Play 23 sec Highlight Listen Later Feb 25, 2024 43:41


Meet Liam R. Findlay, consultant at AromaPrime, where the science of scent meets the magic of storytelling. Founded over 50 years ago, AromaPrime has been dedicated to bringing themed smells to venues of all sizes. Today, as the use of scent as part of a multisensory experience becomes more common, Liam shares how fragrance can add another dimension to guests' experiences. EPISODE LINKS:• AromaPrime Website • AromaPrime YouTube ChannelLiam's Book:• The Doom Town Dummies  Liam's Participation in Odeuropa's Olfactory Storytelling Toolkit:• https://odeuropa.eu/the-olfactory-storytelling-toolkit/Connect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

An Aromatic Life
#100: Smell and Nationalism in the Great War with Jess Clark

An Aromatic Life

Play Episode Listen Later Feb 8, 2024 59:50


In this episode, Frauke sits down with Brock University Associate Professor Jessica P. Clark to give an olfactory perspective on constructions of gender, race, and national identity during the Great War (WWI) in Britain. Jess begins by giving context to the period, explaining who made up the British forces (class & race), the volunteers supporting from home, as well as the perfumers and perfume industry. She explains what role "smellies" played in supporting the troops on the battlefield, showcasing the exclusionary symbolism they revealed. She then shares how the "British" scents lavender, violet, and eau de cologne shaped notions of nationalism. Jess also talks about how "Otherness" and "Martial Masculinity" revealed themselves through scent on the battlefield. She concludes by sharing how scent associations changed after the war and offers her perspective on what "British" scents might represent today. Read Jess's article “Lavender for Lads”: Smell and Nationalism in the Great War Read Jess's Odeuropa encyclopedia entry on lavender Visit Frauke's website ⁠www.anaromaticlife.com⁠ Follow Frauke on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@an_aromatic_life ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Frauke's Scent*Tattoo project: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.scenttattoo.com⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/anaromaticlife/message

Computer und Kommunikation Beiträge - Deutschlandfunk
Riechen: Wie Computer Gerüche einordnen (odeuropa Amsterdam)

Computer und Kommunikation Beiträge - Deutschlandfunk

Play Episode Listen Later Dec 2, 2023 5:55


Gessat, Michaelwww.deutschlandfunk.de, Forschung aktuell

Not-a-Perfumery Podcast
№2 – Curating Scents with Sofia Collette Ehrich

Not-a-Perfumery Podcast

Play Episode Play 15 sec Highlight Listen Later Nov 29, 2023 74:10


Join us for a fascinating dive into the world of olfactory art with an art historian, academic researcher, and Odeuropa project curator Sofia Colette Ehrich. We explore the captivating 'Nosetalgia' edition of Kunstlicht magazine and discuss the challenges of incorporating scent in museums. Get ready for an insightful conversation!Connect with Sofia:https://www.linkedin.com/in/sofia-collette-ehrich/Explore more:Odeuropa: https://odeuropa.eu‘Nosetalgia' edition of Kunstlight magasin: https://tijdschriftkunstlicht.nl/vol-44-no-2-3-2023-nosetalgia/Internet of Senses Podcast, olfactory section hosted by Sofia, episode with Caro Verbeek: https://www.youtube.com/watch?v=TtbvdjAJ56c&list=PLUeYJjKOIqLX0WrbERtNxclY9S6OPZA-O&index=14Van Abbe Museum where Sofia participated in creating the olfactory dimension of the exhibition: https://vanabbemuseum.nl/nlTisserand Institute, whose lavender we have smelled: https://tisserandinstitute.org/?gad_source=1&gclid=Cj0KCQiA35urBhDCARIsAOU7QwkuP_pA3DAJK8zqqqJzBbY0c5FEIDg0gtDV7HFdtk36YMajl3TsQcMaAiDlEALw_wcBMuseum Ulm project mentioned in relation to pomander: https://odeuropa.eu/2022/04/now-open-follow-your-nose-at-museum-ulm/Connect with your Host: LinkedIn Instagram E-mail: neparfumer [at] gmail.com Let the podcast flourish: Subscribe for upcoming episodes Leave a review on the platform you use Spread the word by sharing an episode Your support keeps our olfactory tales alive. Until next time, happy smelling!

Many Minds
From the archive: The scents of language

Many Minds

Play Episode Listen Later Nov 1, 2023 74:22


Hi friends, we're on hiatus for the fall. To tide you over, we're putting up some favorite episodes from our archives. Enjoy! ---- [originally aired June 23, 2021] You've no doubt heard that—as humans—our sense of smell is, well, kind of pathetic. The idea goes all the way back to Aristotle, that we have advanced senses—especially sight and hearing—and then lowly, underdeveloped ones—taste and smell. It's an idea that has been repeated and elaborated over and over, throughout Western intellectual history. Along with it comes a related notion: that smells are nearly impossible to talk about, that odors simply can't be captured in words. These ideas may be old, but are they actually true? A number of researchers would say they're ripe for reconsideration. And my guest is one such researcher, Asifa Majid. She's Professor in the Department of Psychology at the University of York in the UK. For a decade now, Asifa's been pioneering a new wave of research on human olfaction, especially how it interfaces with language, thought, and culture. In this conversation we talk about the general notion that some kinds of experience are harder to put into words than others. We discuss Asifa's fieldwork with hunter-gatherer groups in the Malay peninsula, as well as her studies with wine experts in the west. We talk about whether learning special smell terms seems to sharpen one's ability to discriminate odors. And we venture beyond Asifa's own work, to touch on a bunch of recent highlights from the broader science of olfaction. This was such a fun conversation, folks! I've admired Asifa's work on this topic since her very first paper. She's a truly interdisciplinary thinker and, as you'll hear, she's got a nose for fun examples and deep questions. Without further ado, on to my conversation with Dr. Asifa Majid! Enjoy.   A transcript of this episode is available here.   Notes and links 3:40 – A paper on the 19th century rise of the myth that humans are poor smellers. 6:00 – A paper estimating that humans can discriminate possibly a trillion different odors. 7:30 – A theoretical paper by Dr. Majid and a collaborator on “differential ineffability” and the senses. 9:20 – Dr. Majid's collaborator in her work on Jahai, a Malaysian language, was Niclas Burenhult. 11:00 – A classic book on the idea of “basic terms” in the domain of color, which provide an analogy for basic terms in the domain of smell. 12:30 – A first paper by Dr. Majid and Niclas Burenhult describing the language of olfaction in Jahai. 14:45 – Dr. Majid's first experiment comparing odor naming (and color naming) in Jahai and English. 20:00 – Dr. Majid has also examined smell lexicons in several other languages, including Seri, Thai, Maniq, and Cha'palaa. 25:40 – A follow-up study by Dr. Majid and a collaborator on two groups within Malaysia who contrast in subsistence mode. 29:30 – A paper detailing cultural practices surrounding smell among the Jahai. 31:00 – Dr. Majid discusses the factors shaping cultural variation in olfaction (as well as a number of other interesting issues) in her most recent review paper. 39:00 – The “deodorization” hypothesis was discussed in a classic book on the cultural history of aroma. 39:40 – In a recent study, Dr. Majid and collaborators failed to find evidence that the frequency of smell language has fallen off since industrialization. 45:50 – Dr. Majid led a study comparing 20 languages across the world in terms of how expressible their speakers found different sensory experiences. 53:00 – Some possible reasons for the general trend toward the ineffability of smell are considered in Dr. Majid's recent review paper. 57:00 – Along with her collaborators, Dr. Majid has examined the smell-naming abilities of wine experts. See one paper here. 1:02:45 – A recent paper by Dr. Majid and colleagues showing that wine experts' smell-naming abilities are not dependent on “thinking in” language. 1:05:35 –Some evidence from “verbal interference” tasks suggests that, when carrying out color discrimination tasks, people rely on language in the moment. 1:09:00 – The Odeuropa project. 1:10:20 – The website of Noam Sobel's lab.   Dr. Majid's end of show recommendations: What the Nose Knows, by Avery Gilbert The Philosophy of Olfactory Perception, by Andreas Keller Aroma: The Cultural History of Smell, by Constance Classen, David Howes, and Anthony Synott Neuroenology, by Gordon Shepard Cork Dork, by Bianca Bosker You can keep up with Dr. Majid on Twitter (@asifa_majid).   Many Minds is a project of the Diverse Intelligences Summer Institute, which is made possible by a generous grant from the Templeton World Charity Foundation to UCLA. It is hosted and produced by Kensy Cooperrider, with help from Assistant Producer Urte Laukaityte and with creative support from DISI Directors Erica Cartmill and Jacob Foster. Our artwork is by Ben Oldroyd. Our transcripts are created by Sarah Dopierala. Subscribe to Many Minds on Apple, Stitcher, Spotify, Pocket Casts, Google Play, or wherever you listen to podcasts. You can also now subscribe to the Many Minds newsletter here! We welcome your comments, questions, and suggestions. Feel free to email us at: manymindspodcast@gmail.com.  For updates about the show, visit our website or follow us on Twitter: @ManyMindsPod.

History in Focus
S2 E1 Teaching History

History in Focus

Play Episode Listen Later Sep 6, 2023 41:53


We discuss the current state of teaching history, from K12 through the college level, and the AHR's first major entry into the teaching discussion with the new #AHRSyllabus Project. Organizers Kathleen Hilliard, Laura McEnaney, and Katharina Matro join two of the first syllabus contributors, Saniya Lee Ghanoui (for the podcast Sexing History) and William Tullett (for the historical smells researchers of Odeuropa), to preview this new teaching resource and what we hope it will add for history teachers interested in engaging with the journal.

k12 ahr teaching history odeuropa sexing history laura mcenaney
Tony Robinson's Cunningcast
What Did The Past SMELL like?

Tony Robinson's Cunningcast

Play Episode Listen Later Apr 20, 2023 39:47


Today Tony has followed his nose and chosen a topic which is often overlooked: what did the past smell like? Was it bad? Are we loosing smells to history? Tony doesn't have a brilliant sense of smell so his two guests: smell historian William Tullett, and smell designer Tasha Marks, are on hand to help him out. Hosted by Tony Robinson @Tony_Robinson With Tasha Marks / Twitter @avmcuriosities / Instagram @avmcuriosities / www.avmcuriosities.com Award-winning artist, food historian and founder of AVM Curiosities®, a creative practice that explores the relationship between art and the senses, championing the use of food and fragrance as artistic mediums. Tasha's projects range from olfactory curation and scented installations to interactive lectures and limited-edition fragrances for institutions including the Royal Academy of Arts, Victoria & Albert Museum, The National Gallery, The British Museum and Historic Royal Palaces. She has developed a diverse portfolio from recreating an Ancient Egyptian Beer, to manufacturing the scent of human breastmilk. William Tullett / Twitter @WillTullett / Instagram @williamtullett / www.williamtullett.com Dr William Tullett is Associate Professor of Sensory History at Anglia Ruskin University in Cambridge and is currently part of the Odeuropa project. His first book Smell in Eighteenth-Century England is in paperback with Oxford University Press and his latest book, Smell and the Past, can be downloaded for free from Bloomsbury here. He is currently working on a big, bold, new history of smells from antiquity to the present for a wider audience.CREDITS: Series Producer: Melissa FitzGerald @melissafitzgExec Producer: Dominic de TervilleCover Art: The Brightside A Zinc Media Group productionFollow:Twitter: @cunningcastpodInstagram: @cunningcastpodYouTube If you enjoyed my podcast, please leave us a rating or review.Thank you, Love Tony x Hosted on Acast. See acast.com/privacy for more information.

History in Focus
13. Follow Your Nose, Part 2

History in Focus

Play Episode Listen Later Apr 5, 2023 30:04


More than a year since our first check in, we revisit Odeuropa, an interdisciplinary team of researchers investigating—and recreating—the smells of Europe's past. Project lead Inger Leemans updates us on the project as a whole while smellscape researcher Kate McLean takes us back through the smell walk she led for the 2023 AHA national meeting in Philadelphia.

Flavour Talks
Flavour Talk with Andrea Büttner

Flavour Talks

Play Episode Listen Later Apr 3, 2023 89:09


Listen to a new episode of Flavour Talks podcast, this time with Prof. Dr. Andrea Büttner. One of Professor Schieberle's phenomenal disciples, Andrea soon attracted attention in her academic career at the Technical University of Munich with unique research topics such as: aroma of citrus fruits, development of buccal odor screening system, studies of maternal milk or smell of toys. Andrea has been Executive Director of the Fraunhofer Institute for Process Engineering and Packaging since April 2020, where she is also responsible for the Freising site. Furthermore since 2017, she has headed the Chair of Aroma and Smell Research at the Friedrich-Alexander-Universität Erlangen-Nürnberg and is part of the Odeuropa team. Accompanied by our host Trevor, Andrea will give holistic insights as an aroma professional, diving deep into anthroposophical topics related to food, about generating research topics in daily life and beyond. Host: Trevor Groome, Jan Petka, Music: Aidan Kirkwood, Editing: Britta Nobis © 2023 British Society of Flavourists

Inside Europe | Deutsche Welle
Inside Europe 29.12.2022

Inside Europe | Deutsche Welle

Play Episode Listen Later Dec 29, 2022 54:59


We've called this special edition of the program “Europe Stinks!'' No, that's not a comment on how we feel about the continent… despite all it's problems, we still love it dearly. It's a cheeky way of telling you that we're hot on the scent of some rather intriguing olfactory experiences that have been happening in Europe lately… Feeling nosey? Then stick around!

europe smell odeuropa
Skip the Queue
Why smell is a form of mind control, with Liam Findlay

Skip the Queue

Play Episode Listen Later Nov 2, 2022 37:20


Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends January 31st 2023. The winner will be contacted via Twitter. Show references: https://aromaprime.com/https://www.linkedin.com/in/liam-r-findlay/Smells for Theme Parks and Dementia Care: AromaPrime on BBC NewsKickstarter for the game where a reward is a scent collection, based on the locations in the game Smell tour of Amsterdam Liam R. Findlay is a designer of themed attractions who also works for AromaPrime, advising attractions on how to enhance their experiences using scent. AromaPrime was founded in 1973, and it creates weird and wonderful pongs for venues like Alton Towers, The British Museum and Madame Tussauds. The company's collection of over 400 concoctions ranges from Dinosaur to Dungeon, and Pirate Ship to Penguin Sick. While Liam helps clients select or develop the best smells to tell their stories, he also assists in implementing them in the most effective ways. Transcriptions: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson.We're getting smelly on the podcast today as I speak with Liam Findlay, Multisensory Attraction Designer and Sensing Specialist at AromaPrime. Liam discusses the use of Aroma's storytelling and psychological influences in your attraction and why smell is a form of mind control. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue.Kelly Molson: Liam, hello. Welcome to Skip the Queue.Liam Findlay: Hi, how are you?Kelly Molson: I'm very good. How are you is the question?Liam Findlay: I'm very good. Fatigued from lots of orders, but it's a good thing.Kelly Molson: Right, we'll talk about that in a minute because it's a very busy season for you. Our listeners will find out why soon, but first, icebreaker questions. So I'm going to start with a couple of topical ones. I want to know, what is your favourite smell and also, what is the smell that turns your stomach?Liam Findlay: My favourite smell is probably a kind of, when I was growing up there was an attraction called The Timewalk in the town I lived in, and it had a musty smell in a Black Death scene. And it was very scary and dark in there and it had that horrible smell but the attraction's been closed for over a decade now, and everyone in the town remembers it for its Black Death smell. And now I work for the company that made that smell, so I have kind of a personal connection to it.Kelly Molson: Oh, how funny. Okay, so do they have the smell in the archives? So can you go and find the smell and it takes you back to that attraction?Liam Findlay: Yeah, we're selling it now as The Timewalk smell for locals who might want to transport themselves back.Kelly Molson: This is amazing. And again, this is something that we will talk about a little bit later, the reasons why smell is so emotive for people. Okay. And what about the worst smell?Liam Findlay: I'm not sure when it comes to that because I'm so used to all sorts of horrible smells, and especially with AromaPrime, everything's artificial so I know it's just chemicals, so I don't tend to be repulsed by them. Personally, I think things that are to do with people's mouths, like food-related smells or if someone's just been eating and you can smell it.Kelly Molson: Like if someone had eaten raw onion or something like that? Yeah, okay. All right. I mean, mine's tequila but there's a whole other story around that that we'll save for another day. All right. What are you most likely to buy when you exit through the gift shop?Liam Findlay: Probably a magnet for my parents' fridge.Kelly Molson: Do they collect magnets when they go on holiday and stuff? Is it full of them?Liam Findlay: Yeah, it's kind of a mandatory thing, if someone goes on holiday they have to get a magnet for the fridge.Kelly Molson: Okay. All right, I like that. That's quite a good collection to have. Liam Findlay: Unless they sell smells, Efteling sells smells of its rides in its gift shop. So that's a must do for me.Kelly Molson: I've never heard of that before. Is that the only attraction that you know that does that?Liam Findlay: I think Europa Park might have done it, and Blackpool Pleasure Beach has candles that are inspired by the rides, but they aren't the actual smells. So yeah, I don't know why more places don't do it.Kelly Molson: Well, maybe they will after they hear this podcast, Liam, who knows? Okay. And if you could choose any attraction to create a smell for, what attraction would it be?Liam Findlay: It's hard to say because I kind of work on lots of smells for all sorts of attractions anyway. I think I always enjoy kind of time travel ones, maybe linking back to The Timewalk attraction that I grew up with, because they always have a nice variety of smells with all the different time periods you can go through.Kelly Molson: Okay, yeah, all right. So yeah, there's a little bit of variety involved in what you could create with them, so it wouldn't all be the same.Liam Findlay: Yeah.Kelly Molson: Okay, interesting. Thank you. All right, Liam, what's your unpopular opinion?Liam Findlay: I would say that bad smells are not necessarily bad in that like I was just saying they can bring back memories. We work with lots of care homes at AromaPrime, and sometimes you can have a horrible fishy smell that's used in scare mazes, but it's also used to bring back memories for people that used to be fishermen or fisherwomen. Bad smells, if you put them in different contexts, they can actually not be so bad. Sometimes you can have a kind of horrible manure smell, but if you present it as something like a lovely countryside kind of atmosphere, people can react positively to it. And actually, rhino dung, I was sniffing some rhino dung last week.Kelly Molson: As you do.Liam Findlay: At Chessington World of Adventures, and we were saying how it's just got a lovely kind of grassy smell to it because the rhinos eat grass, but then when you realise it's rhino dung, you might end up reacting to it negatively.Kelly Molson: So we need to reframe our minds around what that smell is and take away the bad connotation of it?Liam Findlay: Yeah. Bad smells are perhaps not always necessarily bad depending on how you look at them, that's my message.Kelly Molson: All right, listeners, well let us know what you think. As ever, I'm going to need to reframe tequila in my mind. Maybe, I don't know, maybe if we meet up at an event, someone can help me do that, who knows? I thought about you while I was on holiday a few weeks ago, Liam. I don't often think about many of my podcast guests when I'm on a holiday, but you definitely came to mind. It was because of some of the things that we're going to talk about today.So I took my husband and my daughter into the Museum of Torture, which was a very small museum in Tuscany, in Sienna, probably not child friendly, I'm not going to lie. I don't think my 14 month old was overly impressed. But it was very small museum, we went down into the dungeon area and it was very small and it was very dark and it smelt really musty. And it was the one part of the museum for me that really captured that sense of for like, "Oh, this is a dangerous place to be, something horrid is going to happen here." And it was because of the smell. You didn't have that in any of the other areas.And it was really fascinating, you walked around and you looked at these torture instruments and you saw how people were treated and what they did to people but that area was the one place that it really got under my skin and up my nose, but for the right reasons because of the smell. And it instantly made me think about you and what you guys do. So tell us a little bit about AromaPrime and then tell us a little bit about what your role is there.Liam Findlay: Well, AromaPrime's been around since 1973, so we're turning 50 next year and throughout that time we've been making immersive smells for visitor attractions. So it could be to kind of increase anticipation and anxiety in a rollercoaster queue with the smell of fire, for example, like at Alton Towers it's Wickerman rollercoaster. Or it could be to educate people and engage them in the past if it's a historical smell. It could be to kind of bring about certain feelings if they're walking into a hotel and you want a lovely signature scent that's going to make people relaxed, or if it's historical or a nostalgic sense that are used in care homes like I was just saying to kind of bring back fond memories. So there's kind of lots of ways you can use smells to trick the mind and change how people feel, maybe feeling anxious in the Torture Museum.And my job is to advise attractions on how to implement these smells and which smells might work best and kind of lead to the best results in their attractions. So whether they want to make people feel a certain way or if they want to tell a certain story and use smells to change how the story's being told as it developed. So it's very exciting, always lots of different projects.Kelly Molson: It is. And I'm really intrigued about how you came to be in this role. So your bio says that you advise on Aroma's storytelling influences, psychological influences and thematic influences, as well as practical ways to utilise aroma in different environments. All of this is really, really fascinating. But what did you study and how did you get to be this person that advises them on all these things?Liam Findlay: Well, I actually did an animation degree and then I worked in the animation industry for a while. And from that I kind of learned lots of design skills and storytelling skills and I ended up putting that into work at an escape room where I designed escape rooms. So there was kind of sound design and visual design and telling stories again. And then I ended up working freelance designing experiences and museum interpretation for attractions like castles and more escape rooms and a ghost train on one occasion. And through working in the attractions industry as a designer, I wondered if I could maybe contribute my kind of understanding of the processes behind attraction design and put that into smell. And I knew that AromaPrime existed and I wondered if maybe I could help them out through that. So I sent them an email and they said, "Oh, we're looking for someone like you," and they took me on and I think it was late 2018 maybe so it's been a few years now and it's been going quite well.Kelly Molson: So you've kind of honed your craft working at AromaPrime. So can you just explain a little bit about, I understand about the storytelling influences that we talked about and how smell brings back those memories and it can transport you to a different place, tell me about the psychological influences and the thematic influences. What do you mean by those? How does that work?Liam Findlay: It's a bit like what I was saying about the rollercoaster queue or in a scare maze, for example, you might use a pleasant smell that lots of people have a familiar connection with like the smell of bananas. Maybe not everyone likes bananas, maybe the smell of chocolate, to kind of lift people's spirits and give them a false sense of security so that when they suddenly turn a corner and see something horrid and it has a disgusting kind of rotten smell, you're kind of crafting the psychological journey for them. So you're bringing back these pleasant emotions and memories and then you're twisting it. And maybe that horrible smell will be the smell of vomit that most people will have really unpleasant associations with and it'll make them feel uncomfortable when suddenly a pig man jumps out with a chainsaw. So you can tie the sense into how the story develops and manipulate or influence emotions as it goes along.Kelly Molson: Yeah. And what about the thematic influences? What does that mean in terms of smell?Liam Findlay: It's probably the most basic way of looking at sense. So at fantasy experience for example, like we did a wizard mini golf attraction recently, so it's kind of binding or creating sense that apply to a theme. And sometimes that can be tricky if it's a fantasy theme, you might not really be sure what kinds of smells potions have. But with our unicorn smell, for example, we sniff some horses, as you would, and we read lots of ancient myths about unicorns and we kind of approached it like we would approach historical smells. So we want them to be backed up with stories and kind of authenticity where possible to make sure that the theme is as strong as it can be.Kelly Molson: Isn't that funny though because when you said unicorn, the image of unicorn in my head is glittery and pink because every little girls are obsessed by glittery pink unicorns. And so I was like, "Oh yeah, but for me, unicorns smell a bit sugary," a sweet sugary smell they'd smell like.Liam Findlay: Yeah, well that's what the final product is really. It's like got a little undertone of horse, but it's mostly like a birthday cake.Kelly Molson: Yes. Oh, I love that. Thank you for explaining that. That's put me right. Yeah, it's really weird how you see what something looks like and you instantly imagine what it smells like, even though I have no clue what a unicorn smells like, obviously.I guess it's the same feeling, the one that you spoke about in terms of making people feel comfortable and then shocking them is, I can remember reading something years ago about if you are selling your house, have some freshly baked bread just come out of the oven because that is a smell that everyone finds quite comforting and quite homely. And so then if you can smell that while you're in a new home, you think, "Oh yeah, I could see myself living here. This is a cozy place to be, isn't it?" So it's that kind of sense that you're trying to get build in people.Liam Findlay: Yeah, it's a big thing in retail using scents in shops. There was a study where people went into a room, I think it was full of shoes and it wasn't scented and they kind of responded to what they thought of the products, whether it was shoes or not. And then there were some other participants who went into a room that was scented and it had the same products and the people in the scented room valued the products as being more expensive, or they guessed that they would be more expensive because they saw them as a higher quality because the room was scented even though they didn't realise it was the scent that was causing that.Kelly Molson: Because they could smell the leather and the... Right, okay. Gosh, that's interesting, isn't it? How it can affect how you perceive something as well.Liam Findlay: Yeah, it can change perception. And also like you say about pleasant smells, if you smell something like bread, it makes you kind of hungry because it kind of triggers those memories of enjoying bread and therefore you'll start to kind of seek it out and you won't necessarily find bread, but you'll seek out some kind of satisfaction and that satisfaction might end up being purchasing something.Kelly Molson: A very expensive house purchase.Liam Findlay: Yeah.Kelly Molson: How do you create smells? Because I watched one of the interviews that you did, I think it's for the BBC, which I will link to in the show notes, it's really interesting. But I think one of them said that your recipes, some of them are based on 30 year old recipes, these smells. So how do you even start to create the smells?Liam Findlay: Well, yeah, well like I was saying, we are turning 50 next year, so it was actually slightly inaccurate in the BBC video is-Kelly Molson: Sorry, kids, it's wrong.Liam Findlay: Well that was my fault, I told them the wrong date. Because actually, there are not many records about the company history and I only a while ago realised or found a document that said when it was founded. So it's always been a bit of a mystery. But yeah, over that time we've accumulated over 400 aromas, so we've kind of got a big stock of anything anyone could imagine just about. And if they want something that's a bit more specific, sometimes we might combine our existing scents. So it might be a bit of grass with a bit of rotten eggs for some kind of Roald Dahl soup for example. And then if we are making something from scratch, it will be a case of finding the chemicals that kind of have certain qualities like you might have a chemical that is generally used in rose products because it has a rose smell and then you can combine it with others. And often we'll have references like maybe rhino dung, we've been sent otter poo and jaguar urine before to get that right.Kelly Molson: In the post? Go get the post today, I wonder what could be in it, that's a surprise.Liam Findlay: Yeah. So sometimes we'll be kind of mixing things and sniffing and then we'll also send lots of samples to the clients so they can say if it's accurate or not and it works that way.Kelly Molson: That's brilliant, isn't it? Funny to understand what might turn up in your letter box each day. So when you work with an attraction, Halloween is a very obvious market for you. There's lots of scare things that happening and they are very smell related. But how do you work with an attraction? What's that process of them calling you in and going, "Look, we've got this thing that we are doing, how can you work with us?" What do you do?Liam Findlay: It kind of varies on what their end goal is. Sometimes regardless of what the kind of function of the attraction is, sometimes it will just be a case of them telling us how large the space is and then we'll advise on the kind of machine that they'll need because we do machines as well and the themes as well and then we'll suggest some scents and then they put them in the machines. And it can be quite a quick process sometimes.If it's more complex, it might be like a museum that wants a historical scent and they don't want it spreading around the whole museum and stinking things out or ruining the paintings down the corridor, there can be more advice to give in that regard. So museums often it's good to use what's called dry diffusion when you have an object that's scented rather than liquid kind of going out as a mist into the air. So that object will just kind of emit a smell and you can maybe put a lid over it or have it in a container that has a puffer. So yeah, I would often ask what the end goal is and then kind of make some suggestions from there.Kelly Molson: Yeah, because I hadn't thought about if it's a museum, those artefacts and those things could be damaged by certain smells. It's also, I guess you have to be quite consultative in your approach about what you offer to them individually.Liam Findlay: Yeah, another case or another issue can be around whether people want to smell things or not. Like if they go to a scare maze, they'll probably expect to be repulsed. But if you go into a museum, I suppose it's because people aren't really used to it, they're not always prepared to sniff things. So it can be good to have flaps so people can choose whether they're going to smell things or not. Or maybe some places will put up little warnings if it's kind of a profound world war trench set that they can walk into and there's going to be horrible smell of bodies and things. Sometimes there might be a warning because it almost equates to having gory images, like in museums you'll have warnings that there'll be gory images here.Kelly Molson: Yeah, and I guess talking about what we were saying earlier about those emotive, it can take you right back to a place, I guess that could be quite frightening for some people as well if they don't want to be taken back to those places, for example.Liam Findlay: Yeah. And because smell's kind of flexible and a horrible smell relating to war could also be a horrible smell relating to some other unpleasant personal memory. So yeah, sometimes you have to think about how the smell's going to be presented in a way that's going to work for the visitors.Kelly Molson: Okay. Thorpe Park, the Dungeons and Warwick Castle all have promotional scent ranges. This is something that you helped them develop, isn't it? I think this was during the pandemic. Am I right? So can you tell us about this? How did this happen?Liam Findlay: Well, it was a tricky time because all the parks were closed so the parks were wondering what to do while they were closed. And the parks were our customers as well, so we couldn't sell to them. So everyone was kind of out of action at that point. So we were kind of thinking of ways that we could engage people in our products for the parks and for us. So I think it was Thorpe Park we approached first and we just suggested that we could kind of release some of their smells that they used in their scare mazes and eventually it was Warwick Castle and the smells they used in their Kingmaker Experience and the Dungeons and their smells to make them available, branded under the scenes that they appear in those attractions so people could buy the Blacksmith smell at the Warwick Castle Kingmaker Experience. And that was a nice way to take people back to the attractions while they weren't able to visit.And it helped AromaPrime as well because we were kind of profiting from the customers of our customers in a way that everyone was kind of happy with because it was promoting the parks and the customers were happy because they were being taken back to the parks. There was one customer who contacted me and was thanking me for the opportunity to buy the smell of the Tomb Blaster ride at Chessington World of Adventures because her sister had autism and she was really struggling with the lockdown and being able to transport herself back to the ride through the smell during lockdown kind of brought her lots of comfort. So it turned out to be a kind of lovely and beneficial project for everyone, a nice way of adapting to the scenario.Kelly Molson: That is so wonderful, isn't it? By the power of smell, being able to be in your favourite place without being able to leave your house. That's incredible, what an amazing thing to have been able to do.Liam Findlay: Yeah, and fans really enjoy it. The Wicker Man Woodsmoke smell from Alton Towers is really popular and we get people that diffuse it in their living room and make all the lights red and they play the music and send us photos.Kelly Molson: That's taking true fan to a whole nother level, isn't it? Recreating the smell of your favourite attraction in your living room, wow. Okay, that's great. But there's other ways of using smells as well, isn't it? And I think this is something that you've been talking about quite a lot on LinkedIn that I was really interested in. A smell tour of Amsterdam has been developed. And you've been part of this, haven't you? So this isn't just about attractions, this is about tourism as well. Tell us about this. I don't fully understand what it is and how you've developed it.Liam Findlay: Well, this was run by Odeuropa, who I've been collaborating with a lot. And Odeuropa is a kind of global group of academics who are working to improve the ways that senses are used to tell historical stories and how they are used their museums. And one of their projects was this smell tour of Amsterdam and this was done through a scratch and sniff card. So my job was to illustrate the card and it was a map of Amsterdam so you could kind of follow a route and go to an apothecary that had a certain ingredient to its perfume that it once used or you could go down to the canals and smell what the canals used to smell like hundreds of years ago and kind of scratch as you went around. And they developed an app as well so you could kind of track where you were going.And that was a really nice way to engage people in history and they were able to access the stories themselves. They weren't just going through a museum and reading stuff, they were properly exploring and sniffing and taking it all in. And it was a really exciting way. It was throughout the month of September and the cards were available at Amsterdam Museum and it was an exciting way to get people enjoying and almost living the past because they were going through the real places where all this stuff happened.Kelly Molson: That's such a brilliant idea. So yeah, it's completely immersive, isn't it? You are in the area, you're doing a walking tour so you can see the places that are being described to you and then you can smell what they smell like a hundred years ago.Liam Findlay: Yeah, it was cool.Kelly Molson: Wow. That is really cool.Liam Findlay: Got lots of good responses.Kelly Molson: And I guess you worked with them in the same mode that you would an attraction, it's just understanding what used to be there, finding the smells that you already have and then bringing them all together into the scratch card.Liam Findlay: Yeah. In this case, Odeuropa already had the smells because they've been working on lots of different historical smells themselves like the smell of hell, I think based on a kind of 1700s painting, maybe it was another century.Kelly Molson: And what does hell smell like? Can you describe it to us?Liam Findlay: From what I understand, it's mostly fire and bodies.Kelly Molson: Burning hot stuff? Okay.Liam Findlay: But one of the members of Odeuropa had worked on an exhibition in The Hague where people could go around a gallery and they had paintings and smell puffers like foot pumps so they could pump it and a smell would come out and that would be the smell of the painting or of something that was in the painting. And it was a nice way to kind of engage them with the contents of the painting, kind of look a bit harder and think about what's making that smile and why did it smell that way? So Odeuropa already had lots of interesting smiles that they could incorporate into this.Kelly Molson: That's brilliant. I would absolutely go on a scratch and sniff tour of anywhere.Liam Findlay: Yeah, well it's a nice model because you can kind of apply it to any city or even, I don't know, an ancient school or a hospital or all sorts of places.Kelly Molson: And if you think, I guess there's just so many advantages to it as well for people that can't see the places that they're in but can still feel that emotive connection to them by being able to smell what those places smell like.Liam Findlay: Yeah, smell is very good in terms of accessibility because even if you're on a theme park ride and you're going along in a boat and maybe there are cannons going off, if you can't see the cannons or you can't hear the cannon sound effects, if you smell it, it kind of means that you're not missing out on the story.Kelly Molson: Yeah, it's brilliant. I hope they do more of those, I'd be up for that.Liam Findlay: Yeah.Kelly Molson: There's a quote that I read from you that said, "Smell is a form of mind control." It really resonated with me, especially because of some of the things that we've been talking about. But let's go back to what you started to talk about at the beginning of our interview was about the smells for care homes because you've worked on quite a few projects for those as well. And I think obviously this is not attraction related, but I just think this is such a wonderful thing to be able to use your skillset for. Tell us a little bit about what you've done.Liam Findlay: Well, care homes was one of the company's first kind of activities I suppose back in the seventies. I mean, back then it would be the smells of the 1920s that would be made to take people back into the past. And that's something interesting as well because the kind of residents who are always getting that bit older and the smells that will be familiar to them change gradually so we have to kind of think, okay, maybe World War smells, I saw on Twitter someone was complaining that their mother was being subjected to World War II songs, even though most care home residents probably weren't around back then anymore or at least a small number.So yeah, we've been producing nostalgic smells for care homes for a long time and it can be really nice if there's like carbolic soap for example is a popular one. If there's a smell that lots of people perhaps with dementia who will have personal memories with, it's a nice way of unlocking those memories, especially you tend not to lose your smell memory. So if you smell something from the past and even if you have memory problems, smelling that can kind of unlock something from years and years ago and bring back those memories and encourage conversation with the other residents that you might live with about their memories and then they'll kind of start talking about it and sniffing and it can be a nice way to lift spirits as well as bringing back memories.Kelly Molson: Yeah, it's wonderful, isn't it? I saw the clip, and again this was in the clip that we will add into the show notes, but it was about the soap smell and the lady said, "Oh, it just makes me feel comfortable." It took her to a happier place where she just had really good memories of it and it was just such a lovely clip to see, you could almost see her face kind of light up with the smell because it took her back there instantly. It was just brilliant. And just think that's such a lovely thing to do.Liam Findlay: Yeah, there's a company called Rempods, which they make a kind of sets for all care homes like a recreated nostalgic pub from the sixties or a train carriage, that's quite a popular one. So like a wall and there's a window that's a screen and you can see the countryside going past. And we work with them quite a lot to supply smells to kind of bring that whole experience together. So that kind of ties into the theme entertainment as well.Kelly Molson: Yeah, it's like a mini attraction in a care home with sense. That's incredible. I had no idea that that was even a possibility. What a brilliant thing to be able to do for people.Liam Findlay: Yeah. It could even be as simple as a memory box that. We have a customer who makes memory boxes for care homes, which are just kind of full of props and things that the residents might be familiar with and they include the smells as well. And that same customer, she is a funeral director and we have what are called aroma cubes, which are normally used by care homes and they're just little cubes you can pick up and sniff. And there was someone who was in her chapel of rest who had died and the person who had died had worked in a bakery so this funeral director had put the smell of bread in a little aroma cube just in the same room. And when her family, the person's family visited in the chapel, they could smell this and they just found it really kind of nice and it took them back to her bakery and it wasn't kind of gimmicky, the room wasn't full of bread smells, it was just a little thing that they could use to have a nice moment with. And it worked really well.Kelly Molson: That is so lovely. I was just thinking, because I lost my granddad a really, really long time ago, I think I was like 20 when I lost him. And if I could be in a room now and his smell would be Polos, he had Polos, pockets full of Polos everywhere, even when he passed away, all of his cardigans had Polo packets in them. And that would be the smell that would bring me back to him instantly. So I can completely imagine how comforted they were by smelling that. Oh, it sounds really lovely. Liam, I know that you're super busy at the moment because we are recording this at the beginning of October and Halloween is coming and everyone goes crazy at Halloween, right? So you've been busy since probably a good few months with people ordering in their smells. What's the most popular Halloween smell on order at the moment?Liam Findlay: I'd say the familiar one is the most popular because you want smells that are going to affect the largest range of people. So it will be things like vomit and poo and rotting flesh is actually popular. And I suppose not many people would be familiar with that.Kelly Molson: It's not a statement you hear very often, "Rotting flesh is very popular." It's not popular here.Liam Findlay: We've released a new blocked urine smell as well. Because we already had a urine smell, but I wanted to try something that had more of a kick to it. So we've got kind of two urine choices this year.Kelly Molson: Wow, wow. We've taken it to a whole new level of poo and wee smells on the podcast people. Liam, thank you for joining us today. I've thoroughly enjoyed talking about this and I think it's such a fascinating subject to talk about. So thanks for sharing your insight. We always ask our guests for a book that they'd like to recommend to us, something that they love or something that's helped them in some way. What would you like to share with us today?Liam Findlay: Mine is Theme Park Design and the Art of Themed Entertainment by David Younger. And this is like, I think-Kelly Molson: It's like a Bible, Liam. It's huge.Liam Findlay: Yeah. Well I was just going to say, lots of attraction designers kind of treat this as their Bible because it's like a big encyclopedia of everything to do with theme park design. So there's a bit about smells in it, there's a bit here about costumed characters, there's stuff on cues and how different cues work. So it's like anyone wants to go into theme park design or attraction design in general, even if it's like museums, this is a great resource.And actually David Younger, the author, I've just been working with him because he's started a Kickstarter for a video game that's based on a theme park sort of. And we've put together a scent collection of the different locations in the game so as people are playing, they can sniff the smells and kind of transport themselves into the world of the game.Kelly Molson: Oh, how cool. You must send over the link to us and then we can pop that in the show notes for any of the listeners that will be interested in it.Liam Findlay: Yeah.Kelly Molson: Okay. So look, as ever, I feel like this is going to be an expensive one for my marketing budget, because that looked like a really big book, Liam. But as ever, if you'd like to win a copy of this book, then if you pop over to our Twitter account and retweet the episode announcement with the words, "I want Liam's book," then you'll be in a chance of winning it. Liam, thank you for joining us on the podcast today. Good luck with Halloween, I know it's a really crazy busy time, but thank you for coming on and sharing all of your wonderful smells with us today.Liam Findlay: That's all right. Thank you for having me. It's been fun to talk about them.Kelly Molson:  Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

Radio Doc
#90 - De geur van geschiedenis

Radio Doc

Play Episode Listen Later Sep 21, 2022 47:22


Is het tijd voor een geurenmuseum? Niets brengt het verleden zo dichtbij als de neus. Sommige geuren zijn nog niet weg, maar wel ernstig bedreigd. Bijvoorbeeld die van de fabrieken langs de Zaan voor zetmeel, biscuit en chocolade, die je steeds minder ruikt vanwege strengere regelgeving. Een groep Zaankanters wil nu een plaatselijk geurenmuseum oprichten, zodat hun jeugdherinneringen niet vervliegen. Marten Minkema onderzoekt de mogelijkheden voor dit soort musea - en belandt op een bijeenkomst van geur-wetenschappers die samenwerken in het Odeuropa-project, een internationaal programma om de geuren uit het verleden te vangen.  Een documentaire van Marten Minkema. Eindredactie: Remy van den Brand.  DOCS is de documentaire-podcast van de publieke omroep onder eindredactie van NTR en VPRO. Presentatie: Mina Etemad. Meer informatie of reageren: www.2doc.nl/docs of docs@ntr.nl.

DOCS
#90 - De geur van geschiedenis

DOCS

Play Episode Listen Later Sep 21, 2022 47:22


Is het tijd voor een geurenmuseum? Niets brengt het verleden zo dichtbij als de neus. Sommige geuren zijn nog niet weg, maar wel ernstig bedreigd. Bijvoorbeeld die van de fabrieken langs de Zaan voor zetmeel, biscuit en chocolade, die je steeds minder ruikt vanwege strengere regelgeving. Een groep Zaankanters wil nu een plaatselijk geurenmuseum oprichten, zodat hun jeugdherinneringen niet vervliegen. Marten Minkema onderzoekt de mogelijkheden voor dit soort musea - en belandt op een bijeenkomst van geur-wetenschappers die samenwerken in het Odeuropa-project, een internationaal programma om de geuren uit het verleden te vangen.  Een documentaire van Marten Minkema. Eindredactie: Remy van den Brand.  DOCS is de documentaire-podcast van de publieke omroep onder eindredactie van NTR en VPRO. Presentatie: Mina Etemad. Meer informatie of reageren: www.2doc.nl/docs of docs@ntr.nl.

History in Focus
1. Follow Your Nose

History in Focus

Play Episode Listen Later Feb 20, 2022 33:11


Daniel talks with AHR editor Mark Bradley about the changes coming to the journal in March, in particular a new section called the AHR History Lab that will showcase collaborative projects that challenge us to rethink how history is done in the twenty-first century. Then a conversation with contributors to the Odeuropa project, an EU grant funded research endeavor that seeks to excavate, and bring back to life, the smells of Europe's past.

An Aromatic Life
#43: Smelling History with Caro Verbeek

An Aromatic Life

Play Episode Listen Later Feb 3, 2022 56:25


In this episode, Frauke sits down with art and sensory historian Caro Verbeek to discuss what riches we can learn from smelling the past. Caro takes us through her personal scent journey growing up in the Netherlands and reveals the moment she knew that being a smell historian was what she was meant to do. She explains the role that historical smells can play in helping us to understand the past in new ways, and argues how smell is just as much a part of our heritage as music (hearing) and art (seeing). She explains why it's important to understand smells in history, and how we can apply smelling to evoke a more contextual understanding of history in museums, including for the visually and olfactory impaired. Caro reveals the most interesting, and surprising, historical smells she's encountered, and shares her experience of smelling Cleopatra's famous perfume Mendesian. She also shares information about the exciting new project, Odeuropa, she's taking part in which aims, among other things, to recognize, safeguard, present, and promote olfactory heritage. This episode will leave you with new perspectives, and wanting you to explore the past through the nose. Check out Caro's blog Futurist Scents. Watch Caro's Ted Talk "Inhaling history and smelling the future." Learn more about the Odeuropa Project. Read Caro's New York Times article "What Does History Smell Like?" Connect with Caro on social media: Instagram Twitter Learn about Frauke's new self-study online course Aromatherapeutic Blending With Confidence Get Frauke's free Smell To Be Well audio training Get Frauke's free Aromatic Wellness Kit Follow Frauke on Instagram @falkaromatherapy Follow Frauke on Facebook @falkaromatherapy Visit the FALK Aromatherapy website: www.falkaromatherapy.com Check out Frauke's Scent*Tattoo project: www.scenttattoo.com --- Send in a voice message: https://anchor.fm/anaromaticlife/message

Inside Europe | Deutsche Welle
Inside Europe 30.12.21 New Year's Special

Inside Europe | Deutsche Welle

Play Episode Listen Later Dec 30, 2021 54:59


A New Year's special showcasing the best of European traditions and culture including: the scents of Europe's past, Norwegian glad rags and Vienna's horse-drawn carriages. Also on the programme: Lefkara lace, a phoney bohemian snack, pasta from Italy and from the UK, there's a close encounter with an ancient Briton!

Inside Europe | Deutsche Welle
Inside Europe 16.12.21

Inside Europe | Deutsche Welle

Play Episode Listen Later Dec 16, 2021 54:59


This week: the secretive prisons that keep migrants out of Europe, Omnicron takes hold in the UK, Turkey's balancing act over Ukraine starts to falter. Also on the show: Belarus cracks down on dual citizenship rights, a look back at Slovenia's 6 months in the EU boss seat, the Odeuropa project recreates the scents of Europe's past and Stalin's popularity is resurgent in Georgia.

La revue de Presse
Mais que sentait la bataille de Waterloo?

La revue de Presse

Play Episode Listen Later Oct 20, 2021 3:16


Un groupe de chercheurs européens s'est mis en tête de retrouver les senteurs d'antan et de constituer une encyclopédie olfactive historique. Projet baptisé Odeuropa. Certaines odeurs sont déjà diffusées dans des musées. On découvre ça dans Sciences et Vie...

Qwerty / Historias de la ciencia
252_Un proyecto para reconstruir la memoria olfativa de Europa

Qwerty / Historias de la ciencia

Play Episode Listen Later Jul 2, 2021 3:27


Odeuropa es un sistema para bucear en las colecciones digitales de patrimonio y descubrir los aromas clave de la Historia de Europa. Y para ello han reunido a profesionales de la historia, historia del arte, la lingüística, la inteligencia artificial, la museología, el patrimonio y la química para recopilar información sobre el olfato de colecciones multinacionales de imágenes y textos digitales.

Many Minds
The scents of language

Many Minds

Play Episode Listen Later Jun 23, 2021 74:22


You've no doubt heard that—as humans—our sense of smell is, well, kind of pathetic. The idea goes all the way back to Aristotle, that we have advanced senses—especially sight and hearing—and then lowly, underdeveloped ones—taste and smell. It's an idea that has been repeated and elaborated over and over, throughout Western intellectual history. Along with it comes a related notion: that smells are nearly impossible to talk about, that odors simply can't be captured in words. These ideas may be old, but are they actually true? A number of researchers would say they're ripe for reconsideration. And my guest is one such researcher, Asifa Majid. She's Professor in the Department of Psychology at the University of York in the UK. For a decade now, Asifa's been pioneering a new wave of research on human olfaction, especially how it interfaces with language, thought, and culture. In this conversation we talk about the general notion that some kinds of experience are harder to put into words than others. We discuss Asifa's fieldwork with hunter-gatherer groups in the Malay peninsula, as well as her studies with wine experts in the west. We talk about whether learning special smell terms seems to sharpen one's ability to discriminate odors. And we venture beyond Asifa's own work, to touch on a bunch of recent highlights from the broader science of olfaction. This was such a fun conversation, folks! I've admired Asifa's work on this topic since her very first paper. She's a truly interdisciplinary thinker and, as you'll hear, she's got a nose for fun examples and deep questions. Without further ado, on to my conversation with Dr. Asifa Majid! Enjoy.   Notes and links 3:40 – A paper on the 19th century rise of the myth that humans are poor smellers. 6:00 – A paper estimating that humans can discriminate possibly a trillion different odors. 7:30 – A theoretical paper by Dr. Majid and a collaborator on “differential ineffability” and the senses. 9:20 – Dr. Majid's collaborator in her work on Jahai, a Malaysian language, was Niclas Burenhult. 11:00 – A classic book on the idea of “basic terms” in the domain of color, which provide an analogy for basic terms in the domain of smell. 12:30 – A first paper by Dr. Majid and Niclas Burenhult describing the language of olfaction in Jahai. 14:45 – Dr. Majid's first experiment comparing odor naming (and color naming) in Jahai and English. 20:00 – Dr. Majid has also examined smell lexicons in several other languages, including Seri, Thai, Maniq, and Cha'palaa. 25:40 – A follow-up study by Dr. Majid and a collaborator on two groups within Malaysia who contrast in subsistence mode. 29:30 – A paper detailing cultural practices surrounding smell among the Jahai. 31:00 – Dr. Majid discusses the factors shaping cultural variation in olfaction (as well as a number of other interesting issues) in her most recent review paper. 39:00 – The “deodorization” hypothesis was discussed in a classic book on the cultural history of aroma. 39:40 – In a recent study, Dr. Majid and collaborators failed to find evidence that the frequency of smell language has fallen off since industrialization. 45:50 – Dr. Majid led a study comparing 20 languages across the world in terms of how expressible their speakers found different sensory experiences. 53:00 – Some possible reasons for the general trend toward the ineffability of smell are considered in Dr. Majid's recent review paper. 57:00 – Along with her collaborators, Dr. Majid has examined the smell-naming abilities of wine experts. See one paper here. 1:02:45 – A recent paper by Dr. Majid and colleagues showing that wine experts' smell-naming abilities are not dependent on “thinking in” language. 1:05:35 –Some evidence from “verbal interference” tasks suggests that, when carrying out color discrimination tasks, people rely on language in the moment. 1:09:00 – The Odeuropa project. 1:10:20 – The website of Noam Sobel's lab.   Dr. Majid's end of show recommendations: What the Nose Knows, by Avery Gilbert The Philosophy of Olfactory Perception, by Andreas Keller Aroma: The Cultural History of Smell, by Constance Classen, David Howes, and Anthony Synott Neuroenology, by Gordon Shepard Cork Dork, by Bianca Bosker You can keep up with Dr. Majid on Twitter (@asifa_majid).   Many Minds is a project of the Diverse Intelligences Summer Institute (DISI) (https://disi.org), which is made possible by a generous grant from the Templeton World Charity Foundation to UCLA. It is hosted and produced by Kensy Cooperrider, with creative support from DISI Directors Erica Cartmill and Jacob Foster, and Associate Director Isabelle Laumer. Our artwork is by Ben Oldroyd (https://www.mayhilldesigns.co.uk/). Our transcripts are created by Sarah Dopierala (https://sarahdopierala.wordpress.com/). You can subscribe to Many Minds on Apple, Stitcher, Spotify, Pocket Casts, Google Play, or wherever you like to listen to podcasts. We welcome your comments, questions, and suggestions. Feel free to email us at: manymindspodcast@gmail.com. For updates about the show, visit our website (https://disi.org/manyminds/), or follow us on Twitter: @ManyMindsPod.

Incroyable !
Le patrimoine olfactif de l'Europe va être recréé

Incroyable !

Play Episode Listen Later May 19, 2021 1:54


Quelle odeur a notre passé ?Cette question saugrenue – quoique poétique - pourrait bientôt avoir une réponse concrète.En effet, Odeuropa – un projet financé par l'Union européenne – a pour objet de recréer les odeurs de l'Europe des siècles derniers... pour constituer une véritable encyclopédie olfactive ! See acast.com/privacy for privacy and opt-out information.

Wissen | rbbKultur
Wie hat es früher in Europa gerochen?

Wissen | rbbKultur

Play Episode Listen Later Feb 1, 2021 7:15


Wie hat es in Europa im 16. oder 18. Jahrhundert gerochen? Das versuchen WissenschaftlerInnen aus 6 europäischen Ländern im Rahmen des interdisziplinären Projektes "Odeuropa" zu erforschen. Was sie mit ihrem Erkenntnissen beabsichtigen, verrät auf rbbKultur Professor Peter Bell, Kunsthistoriker und Leiter der Arbeitsgruppe Bilder bei "Odeuropa".

AmsterdamFM Kunst en Cultuur
Springvossen 394 Caro Verbeek. Deel 2: Over de futuristen

AmsterdamFM Kunst en Cultuur

Play Episode Listen Later Dec 7, 2020 54:26


In deze aflevering van Springvossen spreekt Robert van Altena met Caro Verbeek over het gebruik van geur en reuk in het werk van Filippo Tommaso Marinetti en de futuristen. Dit gesprek is een vervolg van een eerdere aflevering met Caro Verbeek waarin reuk en geur in een bredere cultuurhistorische context werd besproken. Die eerste aflevering met Caro Verbeek werd uitgezonden op 9 november 2020 Caro Verbeek is als kunsthistoricus gespecialiseerd in reuk en geur. De afgelopen jaren heeft zij het gebruik van reuk en geur bestudeerd in het werk van Filippo Marinetti en de andere futuristen. Op dit onderzoek ‘Ruiken aan de tijd. De olfactorische dimensie van het futurisme (1909-1942)' is Verbeek onlangs gepromoveerd. Verbeek is ook betrokken bij het vorige maand gelanceerde Odeuropa. Dat is een internationale onderzoeksgroep waar specialisten uit verschillende disciplines de krachten bundelen om naast het belangrijke maar wellicht meer voor de hand liggende laboratoriumonderzoek ook bijv. via quantitative analyse van historische teksten op geurwoorden een historische geur-databank bank samen te stellen. SPRINGVOSSEN redactie + presentatie: Robert van Altena contact: springvossen@gmail.com INSTAGRAM www.instagram.com/springvossen FACEBOOK www.facebook.com/springvossen www.amsterdamfm.nl/springvossen Springvossen is te beluisteren onder AmsterdamFM via o.a. iTunes / Podcasts, Spotify en Soundcloud. Foto [krop]: Carlo Carrà, Filippo Tommaso Marinetti en Umberto Boccioni (vermoedelijk op de stoep t.o. Le Figaro in de rue Drouot, 9e arr., Paris) op 9 februari 1912.

The Sunday Session with Francesca Rudkin
Michelle Dickinson: Experts hope to recreate lost smells of 18th century Europe

The Sunday Session with Francesca Rudkin

Play Episode Listen Later Dec 5, 2020 4:10


We all have smells we're fond of that bring back memories - but what about things we aren't able to smell anyone?The first international research project exploring past and present scents has just started in Europe.Using expertise from history, art, computational linguistics and chemistry, a group of researchers known as the Odeuropa consortium will record odours as familiar tobacco and as unusual as dung chips and 18th century smelling salts to create an encyclopedia of historic smells so we don't forget what our world smelled like.Dr Michelle Dickinson joined Francesca Rudkin to explain.LISTEN ABOVE

Ce qui m’a donné envie de me lever ce matin
Que sentait Paris au XVIe siècle ?

Ce qui m’a donné envie de me lever ce matin

Play Episode Listen Later Nov 19, 2020 3:33


Que sentait Paris au XVIe siècle ? MMh, on a envie de le savoir, hein ?Voyager dans le passé grâce à l'odorat, ce sera bientôt possible, nous apprend le journal Le Monde. Un groupe d'historiens, d'experts en intelligence artificielle, de chimistes et de parfumeurs va recréer, pour des expositions, les odeurs qu'on trouvait en Europe du XVIe au XXe siècle, et constituer en parallèle une encyclopédie des odeurs.Je laisse l'encyclopédie de côté, reniflons simplement les odeurs...Les chimistes et parfumeurs du projet seront chargés de recréer, grâce à des indications trouvées dans des textes historiques ou des peintures, des odeurs caractéristiques de certaines époques, comme le tabac ou de grands parfums historiques... Mais aussi de certains espaces, comme la puanteur des villes provoquée par la révolution industrielle.« Un de nos chercheurs travaille sur des peintures et va essayer de recréer l'odeur de la bataille de Waterloo », s'enthousiasme le professeur William Tullett, historien à l'université Anglia Ruskin (à Cambridge).Les échantillons d'odeurs recréées voyageront à partir de l'année prochaine dans différents musées européens, plongeant les visiteurs olfactivement dans le passé. Le projet Odeuropa veut interroger le statut des odeurs : « Est-ce que les odeurs doivent être considérées comme appartenant à notre patrimoine culturel ? », interroge le William Tullett. « Et, si oui, est-ce que nous devons les préserver pour le futur ? » Grandes questions... Quoi qu'il en soit, renifler le passé, ça m'a donnée envie de me lever ce matin.Visuel - Wikipedia - Creative Commons - ©Claes Jansz - ©Harold Lee Notre politique de confidentialité GDPR a été mise à jour le 8 août 2022. Visitez acast.com/privacy pour plus d'informations.

mixxio — podcast diario de tecnología

Patrocinador: La Roomba i7+ de iRobot es la aspiradora inteligente más recomendable. Viene con Clean Base, una estación de vaciado que permite que aspire tu suelo durante semanas sin que que tengas que hacer nada. — Integración completa con Alexa y Google, y muchas más ventajas. Seguros para satélites en tu zona dispuestos a conocerte / Dropbox Spaces 2.0 / Facebook y la venta de mascotas / Samsung tiene una idea para los monitores / Fan de K-Pop destroza foro troll / Llegan los Fleets a Twitter  El satélite perdido español no estaba asegurado. El coste de 200 millones de euros del satélite Ingenio no será recuperado directamente por el gobierno español, que no ha detallado el motivo de no contratar el seguro.  Investigaciones preliminares hablan de “varios fallos humanos” que quizá podrían haber invalidado cualquier seguro.  Dropbox Spaces mejora con nuevas funciones. El entorno de trabajo virtual de Dropbox que va más allá de los archivos permite ahora crear varios proyectos, gestionar tareas, organizar mejor reuniones o videollamadas y alguna cosita más.  Facebook no modera las ventas de mascotas en su plataforma. Aunque no permite la compraventa de animales, la BBC ha encontrado numerosos grupos públicos y privados en Facebook donde se comercia con animales.  Por cierto, no hemos hablado de como la tecnología que permite el teletrabajo ha mejorado la relación con las mascotas, y ha aumentado el número de adopciones.  Samsung presenta nuevos monitores con funciones de Smart TV. Los nuevos modelos de la gama M de 32″ vienen con Tizen en su interior, lo que les permite ejecutar algunas aplicaciones sin encender el ordenador. Cuenta incluso con Bluetooth para periféricos.  Una fan de un grupo de Kpop borra un foro de trolls. Se tiró 10 años haciéndose pasar por una usuaria del foro tan activa que la hicieron moderadora, para poco después eliminar más de 15.000 temas de un plumazo. Quintacolumnismo del siglo XXI.  Una historia de copias de seguridad y mejores prácticas de ajustes de software.  Bitcoin alcanza un récord de capitalización total. Se aproxima a su valoración máxima tres años después del burbujón de 2017, pero al haber más unidades disponibles hoy en día, su valoración ya es superior: 276.000 millones de euros.  Twitter expande sus “historias” con los nuevos Fleets. Tras unos meses de prueba añaden la función a todos los usuarios. Tienen un diseño muy similar a las Snapchat o Instagram, pero con muchas menos funciones.  Twitter tiene un nuevo jefe de seguridad: Peiter Zatko, el mítico hacker conocido como Mudge. Pionero de múltiples técnicas informáticas y planteamientos éticos, y ex-líder de la rama de ciberseguridad de DARPA.  Una campaña de Apple rompe récords en Instagram. La promoción de una nueva temporada de Servant (Apple TV+) ha venido con la llegada del actor Ruper Grint a Instagram, que ha alcanzado el millón de seguidores en 4 horas y un minuto.  Todo el mundo quiere un iPhone, no todos pagar por él. Detienen a cinco empleados de Amazon España que llevaban semanas robando iPhones por valor medio millón de euros. En Inglaterra robaron un camión lleno de iPhones, aproximadamente unas 60.000 unidades en 48 palés.  Científicos intentarán encontrar “olores del pasado”. El proyecto Odeuropa repasará textos de hace cinco o seis siglos con programas informáticos de reconocimiento digital para encontrar descripciones de olores y aromas.  Más prototipos de teléfonos plegables. Desde China siguen llegando las primeras demostraciones funcionales de cómo funcionarían los rieles y pantallas plegables que necesitan para estar en nuestras manos, en este caso de Oppo. ¿Quieres colaborar con el programa? Colabora en Patreon Colabora en Ko-Fi (PayPal) ---- Ahora también tenemos un grupo de Telegram para oyentes: https://t.me/joinchat/AF0lVBd8RkeEM4DL-8qYfw ---- Sigue la publicación en: Newsletter diaria: http://newsletter.mixx.io Twitter: http://twitter.com/mixx_io o sigue a Álex directamente en: http://twitter.com/somospostpc Envíame un email: alex@barredo.es Telegram: https://t.me/mixx_io Web: https://mixx.io