Smart AF

So many restaurants went under in 2020, and it didn't have to be that way. The ones that won had email marketing systems in place and continued their business through the tough times. So many were just not prepared. Now is the time to future-proof your restaurant and put in place marketing systems, not just to attract new customers, but to get more repeat business, more referrals, and more reviews. And it all starts with email marketing. These email marketing tactics are NOT just for big business, they are for you too. They are easier than ever, affordable, and can make a huge difference in your bottom line. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com  

Looking to transform your salon into a thriving hub for beauty and style enthusiasts? Your search ends here! In this episode, digital marketing expert and Smart Marketing founder Torie Mathis unveils the essential digital marketing strategies tailored exclusively for salons.

Market Research is the backbone of any successful strategy, and if you've ever wondered how to conquer Market Research like a pro, you're in for a treat! It can be a daunting task, especially if you're not sure where to start. But worry no more! In this episode, our expert digital marketer Torie Mathis will walk you through the entire market research process, from the preliminary steps to the analysis and reporting. She also will share real-life examples and common mistakes to avoid. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Gone are the days of traditional methods – say hello to a future where ChatGPT transforms Marketing and the way we engage with our audience. In this episode, digital marketing expert Torie Mathis shares the extreme potential of ChatGPT for marketing and client attraction. She will discuss how this powerful AI tool can transform content creation into client magnets. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Social media marketing is a great way to reach your target audience, build brand awareness, and drive sales. But with so many businesses competing for attention, it can be tough to know how to create content that will resonate with your audience and get them to take action. In this episode, digital marketing expert Torie Mathis shares the TAPS method, a simple and effective way to create engaging social media posts that will get your audience's attention. So elevate your social media game now! Tap play to unlock the TAPS Method's full potential and transform your social media posting and content planning efforts right now.

Want to skyrocket your sales? Join us as digital marketing expert Torie Mathis unveils the ultimate tool for boosting your sales - Sales Funnels! In this episode, you'll gain invaluable insights into everything you need to know about sales funnels. Get ready to take your sales game to the next level! Stay tuned and don't miss out on this game-changing opportunity to boost your sales in 2023. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Are you looking for some must-have digital marketing tools to help you streamline your success for the rest of 2023? Whether you're trying to optimize your sales process, generate high-quality leads, craft compelling marketing messages, establish authority and trust, or drive massive traffic to your website, I've got you covered! In this episode, Torie will be sharing a list of the top digital marketing tools that she's been using and loving this year.

Email marketing is a powerful way to connect with your customers and grow your business. But it can also be a lot of work. That's why, our expert digital marketer Torie Mathis is sharing her 5 easy steps to mastering email marketing without the stress. Don't miss out on this opportunity. Hit that play button now and embark on a journey toward mastering email marketing and learn how to build a list, create engaging emails, and track your results. Yes! No stress, no hassle, just results. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Welcome to our game-changing video about Content Marketing Tips and Strategies That actually WORK. In this episode, digital marketing coach Torie Mathis will be sharing the ultimate key to not just reaching but winning over your target audience like never before. She's also got you covered with a treasure trove of proven tips and strategies that are designed to take your content game to the next level.  Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Do you feel like you constantly work long hours and never get ahead? We hear you! Here are the 5 EASY Steps to Automate Your Business to save time, reduce errors, and boost productivity. Join us as our digital marketing expert Torie Mathis reveals the steps that are simple enough for anyone to follow, and can make a huge impact on your business. So are you now ready to transform your business with automation? Let's go! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Every local business wants more reviews, but how do you get them? And how can you make it EASY? In this episode, we're going to discuss the power of reviews. Reviews can have a huge impact on your online reputation and success as a small business owner. By understanding how reviews work and how to get more reviews, you can improve your online presence and drive more traffic to your business. We'll discuss the different ways to get reviews, as well as ways to use reviews to boost your business. If you're looking to improve your online reputation and find ways to drive more traffic to your business, then be sure to listen to this episode! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

The Super Mario Bros Movie was a smash hit, but the real value comes to what small business owners can learn from this blockbuster movie. We may not have millions to pour into our own marketing strategy, but we can steal Hollywood marketing tactics and use them as marketing lessons for our own success. So what do you say? Let's dive into the Mario Movie's marketing magic and find some marketing tips and tricks from the Mushroom Kingdom. Let's a-go! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

If you're a photographer looking for ideas on how to promote your work, then check out this video! We'll discuss various lead magnet ideas that will help you connect with potential clients and grow your photography business. Whether you're a professional or a beginner photographer, these lead magnets are perfect for you! A lead magnet is a great way for photographers to attract new clients. If you are not sure how a lead magnet works for a photographer this episode is for you. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and lead magnets are smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Think Branding is just for big business? Branding is essential to small businesses and perhaps even more important than it is for the big guys. Even though you don't have boatloads of cash like huge corporate businesses, you can benefit and cash in with the power of branding. Listen in on how to brand your small business? Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and branding is smart for your business. Get smart marketing resources to grow your business at toriemathis.com  

If you're looking to rank better on search engines, check out Long Tail Keywords. Rather than going to the popular, high traffic - high competition keywords, these longer phrases will be easier to rank for and are a good place to start. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and long tail keywords are smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Are you a health coach looking to increase your online client base and grow your health coaching business? In this episode, I'm going to show you some of the digital marketing secrets that will help you do just that. From email marketing to social media marketing, these skills will help you attract more clients online.  Learn how to create effective email campaigns that will engage and convert your clients, and how to use social media to build relationships and drive traffic to your website. Whether you're a new health coach or an experienced one, these marketing tips will help you reach your business goals! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Are you looking for a unique way to stand out in your industry and attract more clients?  A digital magazine is probably easier than you think to create and distribute. Let's go over an example of how a service professional could use a magazine in their marketing, in this case, a therapist.  If you've thought of a magazine for your marketing, this is a must listen. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and a digital magazine is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

If you're ready to get started with Email Marketing, I have 7 list building strategies to grow your list fast. Email marketing has some of the highest ROIs in marketing, so don't think you can just pass on it. Now is the time to start to grow your email list with these easy-to-start email marketing tips. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and email marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

If you don't want your email to go right in the trash, you need to grow your email subscriber list the right way. No buying lists. No iPad giveaway. No scrapping off LinkedIn. I have 10 effective ways for your to grow your email list so that you have an engaged list of prospects and fans eager to hear from you and to buy. If you've tried to build an email list and failed, these methods are the ones that will give you the results you want. Email marketing is an essential part of your lead generation and sales strategy, so don't overlook or dismiss this powerful digital marketing strategy. These email list building strategies work! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and email marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Now is an amazing time to be in business with so many opportunities to get in front of more people than ever before. Especially with so many free traffic sources. Let's dive into 19 ways to get more traffic to your website for free. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and free website traffic is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Some visitors to your website or social media may not be ready to buy just yet, but that doesn't mean you should just let them leave. Offering them a lead magnet entices them to sign up for your email list where you can continue to contact them. This allows you to build know, like, and trust with them, making them more likely to buy when they are ready. Now you don't want to just say, "Hey, sign up for my newsletter!" to get them on your email list, you want to use a quality lead magnet. I have 28 fantastic lead magnet ideas for you to use to get more sign-ups for your email list. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and a lead magnet is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Want more clients? More subscribers? More sales? A Call to Action (CTA) will get your prospects to do what you want - call, buy, sign up - it's how you get them to take action. We'll go over call to action strategies so you get a higher conversion rate on all your lead generation and marketing assets.  Remember, people are busy and distracted, so be sure to include a call to action that is clear, specific, and compelling in all your digital marketing. Remember, you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and calls to action are smart for your business. Get smart marketing resources to grow your business at toriemathis.com

If you're looking to grow your chiropractic practice, then email marketing is the best strategy with the best ROI, and it all starts with a lead magnet. Not sure how a lead magnet can get you more chiropractic patients? Let me dive into 8 great chiropractic lead magnet ideas to grow your business. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and lead magnets are smart for your business. Get smart marketing resources to grow your business at toriemathis.com  

You may know that email marketing is powerfully effective, but coming up with email ideas can be difficult. So I have 10 email marketing ideas you can use to email your list. We will cover, the 10 email marketing ideas, best practices, email marketing tips and tricks, and how to get started. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and email marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Can you build a high-converting landing page in 20 minutes or less without crazy tech skills or boatloads of cash? The answer is YES! You've heard a landing page is a necessity to build your email list, convert more leads, and skyrocket your profits, but kinda sounds like a long, arduous, technical nightmare, right? I want to show you how you can use easy-to-use software to create a high-converting landing page in 20 minutes or less. And this is even if you have no tech skills, no design skills, no coding and it won't take stacks of cash. Are you ready to build a landing page fast? Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and landing pages are smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Digital marketing is an amazing opportunity for local businesses to cost-effectively reach more people than ever before. Still, there are some local businesses that shy away from the idea of marketing online, but doing so means missing out on customers, attention, and sales. So let's look at why digital marketing is important for local business and how to get started with digital marketing for your local business! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and local marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Are you looking for the best way to book more discovery calls, get more coaching clients, and continually fill your calendar with qualified leads? I've tried many lead generation strategies for myself and my coach clients, and the best way to generate new coaching leads is a lead magnet! Let's go over why a lead magnet works so well, what the best lead magnets are for coaches and how to create one. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and lead magnets is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

So many restaurants went under in 2020, and it didn't have to be that way. The ones that won had digital marketing systems in place and continued their business through the tough times. So many were just not prepared. Now is the time to future-proof your restaurant and put in place marketing systems, not just to attract new customers, but to get more repeat business, more referrals, and more reviews. These digital marketing tactics are NOT just for big business, they are for you too. They are easier than ever, affordable, and can make a huge difference in your bottom line.  I have a proven 3-step funnel system to get you more customers, repeat diners, and more reviews. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and a sales funnel is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Have you considered using emojis in your business communications and then wondered how appropriate they are to use? We did some digging and discovered the when, why and how to use emojis so you don't look inappropriate and actual communicate better. Yes, there are times when emojis will actually get your message across better, help you stand out and help your audience feel more connected with you. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and looking professional is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

What is the best Enneagram Personality for Entrepreneurship? When it comes to entrepreneurship, there is no one-size-fits-all personality type. However, some enneagram personality types are more well-suited to the entrepreneurial lifestyle than others. Here is a look at the best Enneagram personality for entrepreneurship, as well as the strengths and weaknesses of each type and some famous examples. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and matching your personality to your profession is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Google is the world's most visited website, and they'll give you a slice of it for free, you just have to set it up! In this episode, I;ll go over how to set up your Google Business Profile (formerly Google My Business - GMB), how to optimize your Google My Business page, Google SEO, and more. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and googlemy business is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Email marketing is the holy grail of digital marketing. When we started our automotive museum with our ONE car, one of the first things we did was set up our email list. Why? Because email marketing works. It keeps you top of mind, builds trust, and makes sales. It worked for our car museum, it works for our marketing agency clients, and it can work for you...if you understand how it works. That is why I put together these 7 email marketing tips to help you succeed. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and email marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

We all see businesses online that seem to be able to do it all. They post online, send emails and make sales without looking stressed - they make it all look easy. Want a little easy in your marketing and sales? You need to set up a sales funnel.  In this episode, I will go over some of the amazing benefits of a sales funnel for your business and show you how you can get started with this automation asset. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and a sales funnel is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Now is the best time to be in business. Digital Marketing has opened up a whole new world of marketing and reaching more potential buyers than ever before. So why is digital marketing so important? In this episode, let's go over the major benefits of digital marketing. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

If you've wondered if video marketing is worth it, this is for you. Creating even simple videos for your business has many benefits, including helping you stand out, attracting more attention, and making more sales. But that is just the beginning. In this episode, I will go over 25 reasons how video marketing can help grow your business. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and market reesearch is smart for your business. Get smart marketing resources to grow your business at toriemathis.com  

Did you skip mapping your customer journey??? Uh oh. Knowing where your customers are on their customer journey when they find your business will allow you to create the right message at the right time; and that means a better customer experience and more sales.

Do you feel like your marketing is falling flat? If you're feeling like your marketing is just wasting time then this episode is for you. I have small changes you can make to your marketing to get BIG results. These beginner marketing tips will you better results from your small business marketing. Follow these 5 marketing tips to fix your marketing now. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and market reesearch is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

In this social media age, it's easy to dismiss email marketing, especially the good old newsletter, but this is one digital marketing tool you do not want to dismiss. But what is newsletter marketing? And how can a newsletter work for your small business? Is it even worth it? Find out all of this and more in this episode. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and market reesearch is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Since all of your marketing strategies will be based on your target market the best thing you can do is know more about them, and that means knowing how to do basic market research. Why Do Market Research??? When you know how to do market research for your small business you'll have insights on what your audience wants, what they need, and more importantly what they'll buy. Then you base your products, services, and your marketing around that.

Hey Solopreneurs, we gotta talk. Are you downplaying your part in your business, saying you're "just" a freelancer or solopreneur? In this episode, I've got some solopreneur tips to maximize your success and it's all about your mindset. In this video, we're talking about solopreneur mindset tips. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and your CEO mindset is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

If you want to create content for your digital marketing but just don't have the time, I have the answer for you...Content repurposing. Content repurposing is where you take the content you already have and more pieces of content out of it. If you've never done this or just need some ideas to get your creative juices flowing, I have 36 ideas of ways you can repurpose your content! In this episode, you'll learn: ✓ What is content repurposing ✓ The benefits of content repurposing ✓ how to repurpose your content  Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and content marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Want to know how to grow your business fast? I have 5 ways to accelerate your business growth.

On this episode of Smart Ask, "JOE" asked, "what should I post on social media?" Figuring out what to post on your Facebook business page can be confusing, especially if it feels like things aren't working or you're taking a long time coming up with ideas of what to post. In this episode, I explain: ✓ The 3 things you must STOP doing on social media ✓ How to stop wasting time figuring out what to post ✓ What to post on social media ✓ I introduce the TAPS method for posting ✓ Give you a posting schedule ✓ Why you need to stop posting every day Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and posting on social media is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

You may think success comes from hard work or who you know, or maybe even luck. But it isn't any of those. Want to know how to become successful? Success comes from mindset. And with the right mindset shifts, you can become better prepared for success in your business and in life. Here are 5 mindsets for success.

Are you putting your business at a disadvantage by accidentally looking unprofessional, unprepared or disorganized? You may be costing your business more clients and more money. In this episode, I have 10 ways you can look more professional online, attract more customers, and look more trustworthy without breaking the bank.

If you're thinking of advertising your small business on social media, I have 20 tips to get you started. These social media marketing tips will help you reach more people, get more conversions, and avoid wasting time and money.

Many small business owners wonder if branding is worth it for their small business. Are you wondering if branding is important? Branding can get a bad rap and it's no doubt when we look at big business branding. Boatloads of cash dropped on commercials, billboards and logos - yeah that's not the same as good old small business branding. With us little guys, we've got to do things a little differently, because small business branding is extremely important, maybe even more important for small business than big business Let me explain why in this episode.

If you're not getting a steady stream of new customers into your sales funnel we've got to talk. Your sales funnel strategy can consistently bring in new clients no matter what time of year if you have some things set up correctly. I  have 5 ways to keep your sales funnel filled with new business and to make your lead generation strategy work for you, even while you sleep. Sales funnel marketing doesn't have to be difficult, and you don't need to be techy or skilled, all business owners can put together a successful sales funnel with these sales funnel for beginner strategies. Yes! YOU can do this.

We've set up hundreds of Google Business Profiles, and questions always arise about your address. Can you put your home address? Should you use a service area? Will it hurt to hide your address? In this episode, I'll go over all of these and more.

Are you looking to launch your business online? Before you get too far, check out my business launch checklist so you don't miss a thing! We'll cover setting up your domain and hosting, your social media, your email list, and more! We've got you covered. And we have action steps to get you going!