The 6 Figure Event Podcast

What does it take to successfully host a six-figure event? In this episode, I take you behind the scenes of a 6 Figure EBA event strategy. Depending on the type of event, tons of details are going to vary. But no matter what, there are usually some tips you can count on in the journey from idea to shindig.   In a nutshell, I talk about: The importance of doing a brainstorm and the umbrella effect. Why you should provide crystal clear communication on KPIs. Defining the parameters of your event. Creating customer-exclusive experiences.   A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.   I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Finding a sponsor can be like trying to get hired for a job. Some of your proposals will be rejected or while others will get no response at all. Luckily, there are a few strategies you can use to make your event a more attractive sponsorship opportunity. How do you do it?   In this episode, I talk about creative techniques you can use to identify your ideal event sponsors, and how you can reach out to them. Sponsorships offer brands the chance to get in on some quality experiential marketing, not to mention some pretty impressive post-event data that can help in their marketing efforts.   Tune in to learn more about: How and why you should conduct a target audience research. The 8 questions to ask   The 'If' statements that will help you uncover what sponsors want now and in the future.    A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.   I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

If you're like most organizers, selling out your event is priority #1. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online. But the question remains the same. How do you get people to come to your event?   In this episode, I share my biggest tip on selling out your event, and why these strategies work every single time. I also talk about: Influencer marketing and high-tech strategies. How to convey the messaging of an experience to your audience.    A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.   I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Virtual and hybrid events have proven to be an excellent source of recurring income. But how does one get to monetize them successfully? In this episode, I share tips on how you can monetize both virtual and hybrid events, so tune in to learn the strategies that have worked for me!     In a nutshell, I speak about:   How to monetize through brand partnerships. Other general ways of monetizing events. Understanding tickets and ticket strategies. Tips for successful year-long event monetization. … and so much more!     A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

Finding event sponsors is not simply a matter of tracking down the perfect backer and offering up an amazing pitch. There's a bit more to it than that. Aside from the best practices we've already covered, there are a few extra pieces of advice we can offer up; a bit of additional insight that could potentially benefit every event organizer in the field. Tune in to learn what you need to do to get a line-up of kick-ass event sponsors.     In this episode, I talk about: How to pick companies based on the alignment factor. How to creatively turn a No to a Yes. Why following up on potential event sponsors is key. Where to get Fortune 500 company contacts. ... and so much more!     A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

Virtual and hybrid events are really an ideal way to get your pipeline full of people who want to buy your products and services. But what goes into generating ROI from such events? Realizing the full return on investment for your next event requires more than an in-depth presentation or a flashy online set-up. To fully leverage your attendance, it's critical to develop a sound marketing strategy for before, during and after your next event.     In this episode, I talk about:   Effective ticket pricing strategies and why most people get it wrong. Benchmarks you should know as far as virtual event registrations are concerned. Lead generation avenues to try if you are hosting or thinking about a hybrid opportunity. Why you should have a solid follow up strategy.     A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

Hybrid is the future of events. And the global shift to virtual events has come with many benefits. So when you design your events for attendees, sponsorship is different. Your event sponsorship strategy has to be integrated and offer the best of both worlds for sponsors.     Creating valuable sponsorship opportunities is not only a key factor for the success of an event, it will also be essential for the long-term viability of virtual events. There are a few things you need to do to ensure you are landing the event sponsors you need, without putting your profits on the backburner. Tune in to this episode to learn what those tips are!      A lil bit about me, Alecia May:     I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

While hybrid events may be the solution for accommodating those most eager for face-to-face contact as well as those who prefer to attend remotely, they also come with the added complexity that can often seem like double the workload. Keeping two different audiences engaged, especially given the distractions of work and personal needs, is no simple feat.     With so many moving pieces to a hybrid event, how doe one ensure stellar delivery and an ROI that makes financial sense? To elevate your hybrid strategy, this episode has some tips to keep in mind.      A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

When virtual events came to the forefront in late March 2020, pretty much the entire industry winged it. Some events got raving reviews, some were meh, some failed to reach their goal, some flopped majorly, and some never got off the ground. With each event, we learned something new about virtual events and started pushing the boundaries further.     Majority of organizations are now offering virtual events as a major part of their marketing, growth, or brand awareness strategy. That said, one of the questions that we get asked the most is, what are the reasons that virtual events fail? And this is exactly what I address in this episode. So tune in to learn more!      A lil bit about me, Alecia May:     I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

What does 2022 look like for your business? Is it going to be virtual? Is it going to be hybrid or is it going to be live?     In this episode, I help you determine what will make the most sense for you and your business, because that is what I want to focus on. The trends we are seeing in the event industry will point you in the right direction, so tune in to learn more!     In a nutshell, I speak about:   Practical strategies for profiting from a hybrid event. Monetization of events, what makes sense for a business owner, and where the money comes from. Creating long-term, sustainable partnerships. The amount of time you need in order to plan, get sponsors and be really effective in your events     A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

Once you have the foundations of your business laid, it's time to get to work. What strategies can one use to make money from hybrid and virtual events? Tune in to today's episode to learn more! I share the top two strategies that will help you make money right now, and even for years to come. You might want to tune in with a pen and paper because I dish it all out!   Don't forget to join my FB group for all things events and retreats - Click here   A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

The trick to killing virtual event boredom is being able to capture people's attention to the point where they are actively engaged in what you're providing, as opposed to being strung along or – worse still – on a separate tab doing something else. In this episode, I share tips on how to effectively keep your virtual events lively, why the world is crazy bored with virtual events, and what you can do about that.    A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Hey hey! We're back! It feels so good to be back! This week I finally had a chance to get back on the mic after many months in "lockdown”. So what worked, and what didn't? How did I pivot my business for it to thrive during the pandemic? That's exactly what I will be discussing in this week's episode. I also share tips and tricks that have been proven to work for hybrid and virtual events. You wouldn't want to miss this!   Don't forget to join my FB group for all things events and retreats - Click here   A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

This week I am talking all about creating content and marketing your event!  I share my 6 tried and true tips + a golden nugget! 1. Create a contest (make it a good one!) 2. Hashtag it 3. Record live snippets  4. Hire someone to do your social media 5. Embrace FOMO  6. Social media sells ** Golden Nugget***  - Livestream your entire event!  I want to hear from you! DM me on Instagram and tell me if you have created a contest or have done any of these things for your events!   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Hey all! Today I am talking with the incredible, Jennifer Kem, A Strategic Brand Advisor who is known to be able to "smell the money in your business"! We dive deep into getting branding for your business, but also for your events!  We talk about.. - Branding your event beyond just the staging - Changing your mindset on up-selling  -  Filling the room  Jennifer gives us so many branding golden nuggets in this episode it's crazy!  If you want to see Jennifer live in action, visit www.masterbrandaccelerator.com   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Hey everyone! Welcome to season 3!  Kicking off this season with a bang! I am talking all about the dos and don'ts of up-selling at your event.  I share my tried and true methods for selling at your event that feels good to your audience and actually works! - Build Trust  - Client Panel  - Create Value  ** Golden nugget at the end of this podcast!  Have you joined my Facebook group yet??? If you haven't Click here!    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Today I am talking with the amazing Alexa Carlin a nationally-renowned public speaker and Founder & CEO of Women Empower X. We talk all about the power of in person networking and negotiating and just going for it - as Alexa would say!  This episode is chock full of amazing golden nuggets for event planning and jumping into your first event!  Don't forget to join my Facebook group 6 Figure Events + Retreats and dive into an amazing community of event planners! A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Hey hey! We're back this week with one of my FAVORITE topics! How to sell out your event with an early bird special - I give my industry top tips and this is a juicy one - packed full of golden nuggets!  I talk about each phase of ticket sales and the steps you need to take to sell those tickets! Don't forget to join my FB group for all things events and retreats - Click here    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Today I'm talking with my friend Melissa Megginson from Tailwind, a scheduling platform that has partnered with Pinterest, Instagram, and Facebook.  We talk all about what key traits in an event Tailwind is looking for to sponsor and her advice in how to approach for a potential sponsorship! We also touch on what small mistakes that can instantly deter a sponsor from wanting to work with you.    Don't forget to join my Facebook group 6 Figure Events + Retreats    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com        

Budgeting...let's just talk about it and get it out of the way! This is the most important part of your planning process- your budget can make or break your event.  I share 7 of my insider tips and tricks for having a reasonable budget and also sticking to that budget. Don't forget to join my Facebook group where we are constantly talking about ways to save money and stretch the budget when planning an event.  https://www.facebook.com/groups/6figureevents/ FREEBIE --- Click Here A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Hey hey! In this episode I am talking with the AMAZING Jessie Bouton, mom of almost 5, entrepreneur, author, speaker, and former race car driver!!  You may know her now as the Millionaire Mompreneur, she shares her wildly successful "One Thing Formula" that not only has made her business take off but her clients as well! You can find Jessie here ---> https://www.jessieharrisbouton.com ALSO! Join me and so many other entrepreneurs who are interested in events in my Facebook group: https://www.facebook.com/groups/6figureevents/   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode I talk to Alexa Curtis, founder of Life Unfiltered, a brand dedicated to helping millennials encourage authenticity, chasing big dreams, and living life unfiltered.  Today we talked all about the lessons she learned from hosting her first Be Fearless Summit last year and what she will be doing different for her next one.  A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.

In this episode I share my top 4 insider tips and tricks to having a profitable event strategy that is use with my clients.  1. Know your budget in and out and stick to it. 2. There is always room for negotiation.  3. Find out what your attendees want!  4. Brand awareness through merch. Bonus points** Take action with a strong follow up game and crunch your numbers once the event is over.    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com    

Welcome to Episode 8 of Season 2! Today I have a very special guest speaker, one of my clients, Sabrina Phillip! Sabrina Philip is an international business coach, who focuses on creating a business on your own terms. Through strategy, sold out launches and live events, she has helped thousands take their business to the next level. Listen in while Sabrina and I dissect all of the juicy details of her most recent event "IE LIVE". (Planned by yours truly!) Get some great tips on hosting your own events, and see why sticking to the timing of an event agenda can be HUGE! A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.

In this episode I am speaking all about my top 7 ways I have seen events fall flat and how to overcome these hurdles. I talk all about:  1. Lack of direction 2. DIY disaster  3. How to show up online 4. Knowing the power of social media & engaging 5. Promo your sponsors  6. Highlight what's unique about your event 7. Strong follow up campaign    Join me at my 6 Figure Event Facebook group for easy access to my tips and tricks, and join the community of entrepreneurs who are looking to up level their business with events! A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com  

Welcome to episode 6! Today I have the pleasure of speaking with the very amazing Niyc Pidgeon. She is an award-winning author, global speaker, positive psych, and coach. In this episode, we talk about...  What success as a woman means The trials most face while planning their events Niyc's new book "Now is your chance"  Follow Niyc on Instagram @NiycPidg, and check out her new book at most online retail stores! (Amazon).          A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode, I am breaking down my 6 ways to achieve a 6 figure sponsorship for your event! I share all my favorite tips and tricks to uplevel your event.  In this episode I talked about: Pre-work to a sponsorship The Research needed for sponsorship  The Planning that goes behind sponsorship  How to Create the Pitch How to Ask for sponsorship  A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Welcome to the second segment of Interviews With Sponsors! Today I am talking with Alicia from BombBomb, which is a video platform to get you face to face with your community! In this episode we talk about: - Going beyond the written response when reaching out to sponsors.  - What makes a great sponsorship pitch. - Sponsorship timelines. - Pro tips for first timers seeking sponsorship.  Visit bombomb.com/nextsteps to sign up for a free trial to start connecting with your community in a more personal way!    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode we are talking all about event timelines! Join me today to start the conversation on event timelines and why they are important to your business!   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode I am speaking with Heather Reid, founder and CEO of  Planner Protect, which is Canada's only consulting agency dedicated to reviewing and negotiating balanced event contracts. We talk about...   - How to approach the contract review and negotiation process for an event.   - The difference that negotiating thoroughly can make.   - Contract tips for those just starting out.     Find Heather at https://plannerprotect.ca       A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Welcome to Season Two!  In this episode I am talking back to the basics, explaining how to launch your event planning business, or if you already have begun, how to scale your business! Here's some key points:  - Get educated - Learn to network  - Create human connections  - Develop your business skills    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Welcome to Part II with the amazing Alyssa Light! In this episode we have flipped the switch are now talking about what event planners want from speakers! If you haven't already, listen to Part l where we discussed what speakers want from event planners! Heres a few things mentioned: - Great communication. - Understanding the humanity.  - Come prepared. - Visit beforehand, if you can!    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com  

  In this episode I talked with Alyssa Light of The Profitable Innovator, you can learn more about her at theprofitableinnovator.com.  We discuss the experience of both speakers and event planners, the ins and outs from both perspectives.  - Things you can do to build a relationship/community  - Great communication is KEY! - Specific feedback   Get your FREEBIE here ---> http://eventistrybyalecia.com/wp-content/uploads/2019/10/AA1.png   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Don't Plan another event without THESE 5 STEPS to Plan your First Event Desires, Trends, What do people want Attendee Experience What if we were brave, wild brainstorming Create your strategy You are Ready NOW   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Today's episode is our first segment of "Interview With Sponsors" and we are talking to Len, the Chief Marketing Officer of Podia, a platform that lets you host and sell your online courses, membership sites, digital downloads.  Podia has sponsored an event I attended in the past, which is why I am so excited to hear what he has to say about sponsorship! What we discussed:  - What does Podia look for when sponsoring an event  - What makes a great pitch  - Who their ideal audience for sponsorship is  - Advice for those looking for sponsorship    Check out podia.com if you are interested in hosting a course or membership site!   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode, I am talking all about how to prep your mind for the event planning journey and why that's important. I discuss all my tips and tricks to getting into the right headspace, such as: - Mantras - Condition your mind for success - Have fun through the process   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode I am speaking with the amazing Emily Williams of www.iheartmylife.com. We are talking all about getting out of your own way, and following your gut (or whispers)! We discuss:  - Emily's quarter life crisis and how that lead to her success. - Listening to what is calling you  - The "How" is not your business, it will work itself out.  - Creating a network that supports you - Rolling with the challenges and knowing that something bigger is at work.    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode we are talking all about the power of event sponsorships and how to land one! Three ways to land your dream sponsor:  1. Understand what makes a good sponsor. Choosing the right sponsor is imperative to success.  2. Executing a cold email strategy. Leave the "dear potential sponsor" emails behind! 3. Creating a fantastic sponsorship deck and knowing the limits of what it should be.    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode I will be speaking to the lovely Charlotte Pridmore of Your Big Bold Beautiful Life, the Ultimate Life coach & woman''s transformation coach! Today we will be talking all about The Emotional and Mental Transformation necessarily in order to deliver your A-Game at event. Anchor Process  Prepare for the Event Are you working on yourself / have you dealt Limiting Beliefs / Hindering Have you checked in with that stuff What is your self talk is about? Emotionally prepared/mentally   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode I tell you what I learned from speaking to sponsors at Collision 2019. I got to speak and connect with so many incredible sponsors and get the low down of what they are looking for.  Three Lessons from Sponsors  - Ask and then listen: You want to learn about the company's initiative for the year, and what they are working on.  - Follow up: I can't stress this enough, follow up, follow up, follow up! It will be the key to your success.  - Be open to customization: Be open to what a sponsor wants, ask them what they would want to do.     A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

In this episode I am speaking with the amazing Claire Chapman of clairelouisechapman.com. We are talking all about mindset and how it can help you through the stressful process of planning an event! We discuss:  - Claires background and how it lead her to become a Transformational coach. - Overcoming the fear of just taking the first step!  - Getting over the mindset of "I can't do an event, because" - Ways to stay inspired and keep the fire going! - How to turn fear and anxiety into excitement    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com   

In this episode, I cover why you want to hire a professional event planner instead of your boyfriend/friend/VA to plan your next event.  A lot of people think it's fun to put an event together, maybe they have planned small events in the past, such as birthday parties and they think they are up for the challenge...Well, let me tell you... You want a professional. 5 reasons why you need to hire a professional:  1. We will save you money: Most people think the cost of hiring an event planner is too expensive, however, the reality is, these event planners have long established relationships with vendors that will save you money!  2. Saving you unwanted stress: Planning an event is a stressful process no matter how much you have it planned out! These seasoned planners will have everything under control, and probably are 500 steps ahead of what you think you know.  3. Eye for detail: We have an eye for detail that no one else has. Nothing, I mean nothing, will fall through the cracks. Down to all the little things that people don't think of. Every detail will be planned out throughly and thoughtfully, no detail will be overlooked, and you can only get that with a trained professional.  4. We're your cheerleaders: We will get you through this process, no matter how long it is. We are there to represent you, and speak on your behalf! It is our job to bring your vision to life, we will always be your biggest cheerleader.   5. We know there are so many variables: We are multi-faceted and ready for anything. We are your planners, your therapist, your decorator, your whatever you need. We are thinking on our feet, making decisions in the blink of an eye, seeing problems before they occur, and putting out fires left, right, and center! Save yourself the extra stress and make it a top priority to hire a professional event planner.    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com 

In this episode I am speaking to the lovely Raluca Topor of yourworthonpaper.com. We will be discussing an amazing topic of Leveraging Linkedin to Promote your Events. We discuss:  -How Raluca got started on LinkedIn - What has your success been? - How can LinkedIn be used to promote an event? -How a LinkedIn headline and summary can be critical to your leads.  -Why showing up as a professional on LinkedIn is so useful & how you can start doing so.  -An unused tool of LinkedIn, Video!  -Raluca's top tip for LinkedIn success A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com       

In this episode, I cover how you can create your first six figures at your event. Is creating six figures at your event pretty important? Yes! Create impact, create money, and build your credibility and authority.  Recently, I went to an event and noticed it was focused heavily on the upsell. I discuss how you can create a six figure event for you and your business and really succeed (without he sleazy salesman tactics).  My tips:  1. Research: Don't Skip This Part! It's very important to find the best research and getting in the know of how much it will actually cost. Using my event budget worksheet, (visit www.eventistrybyalecia.com to grab this worksheet!), you can plug in the actual and projected amounts. Be resourceful and do the number crunching!  2. Be Resourceful: Where can you sharpen the budget? Can you get sponsors? Be prepared and look at all angles.  3. Negotiate: There is always room for a discussion on what you want. When creating your profitable event, work closely with people and vendors who offer their ideal price. Create a win-win solution for everyone.  4. Find Out What Your Attendees Want: Before you're able to reach your prospects, you have to identify them. Every strategy you implement will directly target a demographic. Make sure you are reaching your ideal customer. What you may want, may not be what they want.   5. Having VIP options: Typically, these options should be a higher price point. More often, VIP's invest in themselves at the end of your event.  6. Upsell: This coincides with having a strong upsell strategy. The upsell and the opportunity to work with the speaker is essential. At the end of your event, offer the opportunity to work with you in a 1:1 way. Not doing this is leaving money on the table.  7. Having A Strong Follow Up: Consider pre-selling your next event. This will help you set money aside for that upcoming event.  8. Crunching The Numbers: Following and focusing on creating meaningful interactions between the numbers and the choices that led to them is a huge help when looking at where your money went. This will help you set targets and realistic goals for your next event.  Bonus Tip 1: Leave An Emergency Fund/Contingency. Plan on leaving a contingency. I reccommend 10-20% of your overall budget.  Bonus Tip 2: Get Creative To Make Your Budget Stretch.    A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com 

In this episode, I am joined by marketing consultant Dr. Destini Copp who has over 25 years of experience in marketing and online education.  We discuss:  -Destini's story: who she is and how she got to where she is today.  -One tip for the first step in creating an online course: Co-create them with your ideal customer! Find 10 ideal customers and co-create it with them. Drip out the content, get feedback, and make changes as necessary. This is a valuable asset to your business that you can use over and over again.  -How online courses add to your business and increase the value of your event.  -Destini talks through a few scenarios that can help you choose a good timeline because everyone is different.  -What kind of content does Destini reccommend if doing an event with an online course.  -How to fill the course (or group program) and Destini's tips.  -Remember to talk to your ideal customer, keeping their pain points and how you can serve them in mind.  -Pricing: Destini's Top Tip is to Understand your revenue goals. How many clients do you need to keep your business sustainable? Find the value of your customers, they will pay for results. Using their value will help you determine if you can invest in marketing.  -Use Facebook and Instagram to grow your email list. -Destini's advice for someone who has a fear of marketing? Turn your obstacles into strategy. If you're worried about something, use it to your advantage by taking action. Writing down your fears will help with this.  -One last thought: Look at your entire product/service portfolio. How can you best help your ideal customers?    Dr. Destini Copp can be found at her website, https://destinicopp.com/ and in her Facebook group, Course Creators Room. Dr. Destini Copp is a marketing consultant with more than 25 years of experience in marketing and online education. A multi-passionate entrepreneur, she makes it her mission to help coaches, consultants and experts succeed in online marketing and growing their online course business.   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com       

In this episode, I talk about why you should host your own event. While some people may have fear stopping them from hosting their event, it is so important to push that fear aside. I give my top tips on hosting your first event, and why it's important for entrepreneurs.    I cover:  -What a live event does for you and your business -Things to consider about the audience and people attending Golden Nugget: It's not about the size, it's about the quality of the experience The Five Reasons You Should Host Your Own Event 1. Community-people crave community. 2. Credibility & Authority- Building your credibility and authority from holding your event is essential to a successful business.  3. Networking-How can you be of value to the people who are there?  4. Clarity & Foundation-Once you host an event, you can get some valuable clarity on why you're hosting an event, and what your next steps in growing your business are. Building the foundation of your event will help your business.  5. Money-If you are hosting an event, be sure to price your event appropriately. You don't want to 'break even' or not cover your operating costs. Leveraging sponsorships can really offset your costs. Really thinking about the event and how you an turn it into an opportunity is a great way to increase your upsells.  Deliver the best you! Leverage your expertise and assets for your live event. Make connections, collaborations, and new business.    So how will you host your live event? Leave a comment below with your thoughts.   A lil bit about me, Alecia May:  I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed. It doesn't matter if you're in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event. I am the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com