The 6 Ways

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A show for action-taking entrepreneurs...The dirty little secret that the business gurus don't want you to know is that there’s no wrong way to be an entrepreneur. They want you to do things THEIR way, but THEIR way may not be YOUR way.The key to success is finding the strategies that work best for you, so every week we're having a conversation with a smart, innovative guest that is thriving in their field expertise to share their best tips with the rest of us, so WE can all achieve our entrepreneurial goals.Because I believe we all do better when we all do better.My name is Jerry Potter, founder of Five Minute Social Media (100,000+ Subscribers on YouTube), and I can't wait to see you take action in your business using the strategies and tips we'll be sharing each week.

Jerry Potter


    • Aug 8, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 29m AVG DURATION
    • 38 EPISODES


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    Latest episodes from The 6 Ways

    6 Ways Being Introverted Is A Business Superpower

    Play Episode Listen Later Aug 8, 2024 18:23


    You can Watch or Listen to this episode: https://the6ways.com/37Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:39 6 Ways Being Introverted Is A Business Superpower02:41 #1: Why Introverts Are Better Salespeople05:07 #2: Why Introverts Are Better Content Creators06:18 #3: Are Introverts More Motivated?07:58 #4: Introvert Networking Is More Efficient10:15 #5: Power Of “The Switch”12:00 #6: Why Introverts Can Earn More14:22 How is being an extrovert a business superpower?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways To Use Online Communities To Grow Your Business

    Play Episode Listen Later Jul 18, 2024 32:58


    You can Watch or Listen to this episode: https://the6ways.com/36Information is widely available, and even more so in a world of increasingly AI generated content. So how can we still attract clients in 2024 and beyond? With community. People will always need connection and in this episode Stacey Simms and I are sharing 6 ways to use online communities to grow your business.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:51 6 Ways To Use Online Communities To Grow Your Business05:17 #1: Community Around Podcasts09:28 #2: How To Promote Without Spamming13:29 #3: Combining Communities17:19 #4: Unlikely Fan Club20:47 #5: This One Makes Jerry Cringe25:03 #6: Free Up Your Time With This27:40 If we are building our own community, do you recommend doing it in a Facebook Group or on a different platform?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways To Get More Sales With Better Copy

    Play Episode Listen Later Jul 4, 2024 31:36


    You can Watch or Listen to this episode: https://the6ways.com/35Copywriting can be intimidating, time consuming and really frustrating when it doesn't work. After seeing Alex Cattoni teach her Wheel Of Persuasion at Social Media Marketing World, I knew so may entrepreneurs could be helped by hearing her simple approach to writing copy that converts - so that's what we're sharing in this episode.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:48 The Wheel Of Persuasion For Copywriting02:53 #1: Talk About This, Not Your Product06:49 #2: How To Go Deeper08:57 #3: Easiest Place To Screw Up Your Copy13:02 #4: A Little “Me” Time16:03 #5: Lose Sales Without This17:24 #6: Now It's Go Time!25:49 Do you think it's okay to use AI tools like ChatGPT as a starting point when writing sales copy?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways To Double Your Referrals (No Matter What Industry You're In)

    Play Episode Listen Later Jun 27, 2024 19:46


    You can Watch or Listen to this episode: https://the6ways.com/34Want to know the fastest way to speed up the sales process? Get the people who already love you to refer their friends. These clients often come in ready to buy before even asking what you charge! In this episode John Jantsch (author of The Referral Engine) and I are sharing 6 ways to double your referrals (no matter what industry you're in).Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:44 6 Ways To Double Your Referrals (No Matter What Industry You're In)02:48 #1: The Key To Strong Incentivizing04:58 #2: A First Step You Can't Skip07:07 #3: Grow Your Authority & Referrals10:20 #4: Wow Your Way To Referrals12:16 #5: One Client = Hundreds Of Referrals15:07 #6: Don't Just Do This For Sales17:02 What is the biggest mistake entrepreneurs make in referral marketing?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways Entrepreneurs Can Use Anticipation Marketing Like Hollywood Does

    Play Episode Listen Later Jun 13, 2024 21:44


    You can Watch or Listen to this episode: https://the6ways.com/33One of the biggest mistakes in marketing is not talking about our offers BEFORE they are on sale. Nobody does Anticipation Marketing better than the movie industry (except maybe Apple). In this episode expert copywriter Brenna McGowan and I are sharing 6 ways entrepreneurs can use anticipation marketing like Hollywood does, to sell more than ever before.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:49 6 Ways Entrepreneurs Can Use Anticipation Marketing Like Hollywood Does02:35 #1: Best Time To Start05:04  #2: How To Keep It Fresh06:47 #3: Need To Study This09:45 #4: Movies Do This, You Can Too12:31 #5: How To Keep Them Hooked15:20 #6: Easy Interest Generation17:05 “I always try and promote ahead of time but I get so tired. How do you recommend staying motivated to do this week after week?” Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ethical Ways To Get Your Audience To Buy Now

    Play Episode Listen Later May 30, 2024 30:59


    You can Watch or Listen to this episode: https://the6ways.com/32We all want faster sales, but not at the cost of doing things we consider unethical. In this episode brilliant copywriter Monica Badiu and I are sharing 6 ways to get your audience to buy faster without using any sleazy tactics.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:56 6 Ethical Ways To Get Your Audience To Buy Now03:57 #1: All About Empowerment07:27 #2: Do This With Their Goals09:43 #3: Eliminating The Nos14:30 #4: How To Get Personal17:10 #5: Qualifying & Disqualifying22:41 #6: How To Be Blunt26:06 How good can an AI tool like ChatGPT do at writing a sales email sequence?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways Video Podcasts Are the Best Marketing Content for Entrepreneurs

    Play Episode Listen Later May 16, 2024 27:18


    You can Watch or Listen to this episode: https://the6ways.com/31Video Podcasts have been around for 20 years, but thanks to changes in tech and consumer behavior they have only recently become an incredible marketing asset for entrepreneurs. A video podcast can become your entire content funnel, grow your audience & authority and generate leads, all while taking the host less than an hour per week. In this episode online video strategist Ben Amos and I are sharing 6 ways video podcasts are the best marketing content for entrepreneurs.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:49 6 Ways Video Podcasts Are the Best Marketing Content for Entrepreneurs04:47 #1: Audio Won't Do This As Fast06:54 #2: Don't Miss Half Your Audience08:54 #3: Why Video Takes Less Time Than Audio12:20 #4: Another Goal Checked Off14:57 #5: Why Anyone Can Do This19:33 #6: Every Business Needs This23:02 I'm not very tech savvy, so how much time should I expect to invest in editing a video podcast?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways Entrepreneurs Resting Can Increase Their Success w/Alyson Caffrey

    Play Episode Listen Later May 2, 2024 27:57


    You can Watch or Listen to this episode: https://the6ways.com/30"Rise and grind" has become a popular phrase in entrepreneur culture, implying that in order to have our own businesses we have to start working the moment our eyes open and it has to be HARD. But my guest in this episode Alyson Caffrey disagrees (as do I). Listen to hear 6 ways taking rest can make you MORE successful.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:42 6 Ways Entrepreneurs Resting Can Increase Their Success05:01 #1: Important Schedule Shift06:47 #2: Task Dividing Hack09:29 #3: Amazing Test Run14:21 #4: Time Zone Trick15:21 #5: Going Deep18:00 #6: Every Entrepreneur Needs This21:36 I'm a parent and I'd be curious to know if you have any tips for getting more rest as a parent and an entrepreneur? Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways To Use Social Media To Put More Good In The World w/Larry Snyder

    Play Episode Listen Later Apr 18, 2024 26:04


    You can Watch or Listen to this episode: https://the6ways.com/29Social media gets a lot of negative attention for things like causing depression and spreading misinformation, but when used the right way it has also put a lot of good into the world. And that's the subject of this episode. Charity auctioneer (and all around amazing human) Larry Snyder and I are sharing 6 ways to use social media to put more good in the world. ❤️Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.02:04 #1: Social Campaigns Get Ignored Without This05:02 #2: Do This Sooner Than You Think06:15 #3: Gratitude For The Win11:17 #4: Emotion For The Win14:52 #5: Scary But Effective18:57 #6: Nerve Wracking But Effective20:50 I want to use my company to give back, but I don't want to offend anyone with the charity I pick. Any advice?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways Entrepreneurs Got Over Their Fear Of Being On Camera

    Play Episode Listen Later Apr 4, 2024 17:42 Transcription Available


    You can Watch or Listen to this episode: https://the6ways.com/28The online world is being flooded with AI generated content, so video is becoming essential for building trust with your audience. But what if being on camera is terrifying (or even just somewhat uncomfortable) for you? In this episode 6 entrepreneurs (including myself) are sharing how they went from being afraid to make videos to having it be a key part of their business success.YOU CAN JUMP AHEAD OR REVISIT ANY SECTION BY CLICKING ON THE TIME STAMP: 00:00 6 Ways Entrepreneurs Got Over Their Fear Of Being On Camera01:47 #1: Camilla McGill goes from tears to success03:29 #2: Tazeem Jamal had 48 hours to “figure it out”05:48 #3: Richard Ralston's 1,000 Facebook Lives08:47 #4: Lea Jacobson figuring out who she is10:26 #5: Cindy Landham could barely turn on the camera13:24 #6: Jerry Potter's Frightening Facebook Live StoryWatch Jerry Potter's first Facebook live from 2017: https://www.facebook.com/jerrypotter206/videos/10155863217092210 Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways Local Businesses Can Get More Visibility On Social Media w/Michelle Tayler

    Play Episode Listen Later Mar 18, 2024 36:12 Transcription Available


    You can Watch or Listen to this episode: https://the6ways.com/27There's a common belief that local businesses are wasting their time on social media because they can't limit their reach to just local people without paying for ads. But in this episode my guest Michelle Tayler and I show you exactly why that's not true and share 6 ways local businesses can get way more visibility online.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:00 6 Ways Local Businesses Can Get More Visibility On Social Media03:27 #1: The place your potential clients/customers are already gathering07:49 #2: An easy post idea that doubles your local reach every time11:59 #3: A psychological principle that will get other businesses posting about you16:04 #4: The words that need to go in all your posts19:56 #5: Brilliant way to be perceived as more local than you may actually be23:44 #6: An important mindset shift all business owners need about social media25:51 Does YouTube make sense for local businesses?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

    6 Ways Entrepreneurs Can Get 10 Hours Back Every Week w/Jenna Piche

    Play Episode Listen Later Mar 3, 2024 30:48


    "If only I had more time..." As an entrepreneur I have that thought at least a few times a week, but the truth is almost always more available time in our schedule - we just need to find it. In this episode Time Management Coach Jenna Piché and I are sharing 6 ways entrepreneurs can get 10 hours back every week.-----

    6 Ways To Simplify Your Social Media (And Get Even Better Results) with Shannon McKinstrie

    Play Episode Listen Later Feb 18, 2024 29:24


    With at least 5 major social networks, and each one of them having multiple ways to post within it, it's easy to get overwhelmed! In this episode social media strategist Shannon McKinstrie and I are sharing 6 ways to simplify your social media while getting even better results.-----

    6 Ways Entrepreneurs Can Quickly Increase Their Visibility with Marta Spirk

    Play Episode Listen Later Jan 29, 2024 33:13


    The math is pretty simple on visibility. The more visible you are, the more people know about you, the more referrals and sales you get. In this episode Empowerment Coach Marta Spirk and I are sharing 6 ways entrepreneurs can quickly increase their visibility.-----

    6 Ways Busy Entrepreneurs Can Prioritize Their Health w/JT Nelms

    Play Episode Listen Later Jan 15, 2024 29:52


    Entrepreneurs go through phases, right? One is the phase where we are hustling to make ends meet, another is where we are working on something we love so much we never want to stop. Both of those lead to ignoring our health, so Transformation & Health Coach JT Nelms and I are sharing 6 ways busy entrepreneurs can prioritize their health.-----

    6 Ways Having A Personal Brand Can Increase Your Sales with Bob Gentle

    Play Episode Listen Later Jan 8, 2024 33:56


    If you are the face of your company, you ARE a personal brand. And the more you lean into it and get strategic about it, the more successful you can be. In this episode Bob Gentle and I are sharing 6 ways having a personal brand can increase your sales.-----

    6 Ways To Get Your Website Converting Better with Moira Hanna

    Play Episode Listen Later Dec 18, 2023 27:45


    Your website can have millions of visitors and ZERO sales, unless it's set up properly to convert. In this episode, Certified StoryBrand Guide Moira Hanna and I are sharing 6 ways to get your website converting better.-----

    6 Ways We're Implementing "10x Is Easier Than 2x" Into Our Businesses with Jamie Bright

    Play Episode Listen Later Dec 11, 2023 32:38


    The book “10x Is Easier Than 2x,” by Dan Sullivan and Dr. Benjamin Hardy has taken the entrepreneur world by storm. Whether you've read it or not, this episode can completely change the way you think about your business and life. One of my mentors Jamie Bright joins me to share our favorite takeaways from the book and how we're implementing them.-----

    6 Ways Your Money Mindset Is Blocking Your Growth

    Play Episode Listen Later Dec 4, 2023 25:40


    I hate the phrase, "You gotta spend money to make money!" But sometimes our money mindset sabotages the growth we want to see in our business, so I invited 6 entrepreneurs to share a quick story about something they almost didn't invest in, but after they did it made a huge impact on their growth.-----

    6 Ways To Fail Spectacularly At Your Goals w/Neil Mathweg

    Play Episode Listen Later Nov 13, 2023 23:04


    Goal setting can only be good, right? Definitely not. In this episode business mindset coach Neil Mathweg and I are sharing 6 ways people doom themselves when goal setting (and what to do instead).-----

    6 Ways To Keep Your Clients Paying Longer with Andrea Ames

    Play Episode Listen Later Nov 6, 2023 32:14


    It's always cheaper to keep your clients and customers happy than it is to acquire new ones, and in this episode client retention specialist Andrea Ames and I are sharing 6 ways to keep your clients/members paying longer!-----

    Take More Time Off In Your Business (Without Losing Income) with Alicia Forest

    Play Episode Listen Later Oct 30, 2023 27:43


    Alicia Forest is an amazing entrepreneur who has taken summers off for over 20 years, and for a good reason. In this episode she and I are sharing 6 ways to take more time off in your business, without losing income. And the first one is a pretty powerful mindset shift to make.-----

    6 Ways To Lazily Grow Your Email List with Cody Burch

    Play Episode Listen Later Oct 2, 2023 28:07


    People who say email marketing is dead aren't using it properly. But growing a big list AND selling it can be a lot of work! Or does it? In this episode Storyteller & Launch Strategist Cody Burch joins Jerry Potter to share 6 Ways To Lazily Grow Your Email List.-----

    6 Ways To Grow Your Audience With A Challenge with Lydia Martin

    Play Episode Listen Later Sep 25, 2023 30:13


    If you've never run a challenge you will want to after this, and even if you don't, the psychology we're going to discuss can be applied to lots of marketing strategies. In Episode 14 of The 6 Ways Podcast, Jerry Potter and Lydia Martin are sharing 6 Ways To Grow Your Audience With A Challenge.-----

    #13: 6 Ways To Improve The Next Thing You Launch with Chelsie Hayes

    Play Episode Listen Later Sep 18, 2023 32:55


    Summary: Whether you're launching something again, or launching something brand new, you want to make as many sales as possible, right? In this episode Jerry Potter and Chelsie Hayes are sharing 6 Ways To Improve The Next Thing You Launch. And the last one generally scares entrepreneurs, but Jerry thinks it's the one that can increase your sales the MOST!-----

    #12: 6 Ways Businesses Can Start Growing On TikTok with Penny Walker

    Play Episode Listen Later Sep 11, 2023 32:30


    If you are intimidated about getting started marketing on TikTok, you are not alone! In this episode TikTok coach Penny Walker joins me to share 6 Ways Businesses Can Start Growing On TikTok.-----

    6 Ways To Make Money From A YouTube Channel with Justin Brown

    Play Episode Listen Later Sep 4, 2023 40:03


    Starting a YouTube channel can be pretty easy, but so can making money from it - if you are focusing on the right things. In this episode Justin Brown from Primal Video (1.5 Million Subscribers) joins me to share 6 Ways To Make Money From A YouTube Channel.-----

    6 Ways To Stay Ethical And Still Be Wildly Profitable with Anna Saucier

    Play Episode Listen Later Jul 24, 2023 34:27


    There are lots of marketing tactics that can feel unethical, so in this episode Anna Saucier and I are sharing 6 Ways To Stay Ethical While Still Being Wildly Profitable.-----

    6 Ways Anyone Can Increase Their Camera Confidence with Pelpina Trip

    Play Episode Listen Later Jul 17, 2023 46:55


    Being on camera can be terrifying! But the people you think are great on camera probably started off scared. My friend Pelpina Trip to share 6 Ways Anyone Can Increase Their Camera Confidence. Pelpina has a TV background and now helps businesses grow using video, so she knows what she's talking about!-----

    6 Ways You Should Break The Social Media Rules with Chelsea Peitz

    Play Episode Listen Later Jul 10, 2023 35:14


    A lot of entrepreneurs I work with can't get going because they feel like they MUST do things a certain way. But a lot of the "social media rules" can be broken! In this episode of The 6 Ways, I'm joined by my amazing friend Chelsea Peitz who has always done things her own way, and the result is 50,000+ highly engaged followers on Instagram!-----

    6 Ways To Use LinkedIn To Become A Thought Leader with Judi Fox

    Play Episode Listen Later Jul 3, 2023 34:46


    People with big followings on LinkedIn make it look easy, but when we try and copy what they're doing we rarely get the same results. On this episode of The 6 Ways, LinkedIn expert Judi Fox is joining me to share 6 Ways To Use LinkedIn To Become A Thought Leader.-----

    6 Ways To Make Better Instagram Reels with Jenn Herman

    Play Episode Listen Later Jun 26, 2023 28:54


    There is no better way to reach new people on Instagram than with Reels right now, but it's a crowded feed! Instagram expert Jenn Herman and I are sharing 6 ways that you can make better Instagram Reels (and without it taking up hours of your busy day).-----

    6 Ways To Make Videos Faster Using AI with Diana Gladney

    Play Episode Listen Later Jun 19, 2023 33:38


    Video creation is becoming easier than ever thanks to AI (Artificial Intelligence), assuming you know the right tools and tricks to use. Diana Gladney is the host of the Video Simplified podcast and author of the book The One Right Video, and she's joining me to discuss how we can all use AI to create videos even faster.-----

    6 Ways To Trick Yourself Into Being More Productive with Summer Slevin

    Play Episode Listen Later Jun 12, 2023 28:50


    Hardest part of being your own boss? It might be not having anyone to make sure you get your work done - and that can lead to a lot of wasted time! Summer Slevin, founder of The Time Rich is joining me to discuss 6 ways we can trick ourselves into being more productive. The tricks I'm sharing have made a huge difference for me, and Summer is brilliant so hers will probably be even better.

    6 Ways Failure Can Grow Your Audience with Austin Armstrong

    Play Episode Listen Later Jun 5, 2023 30:32


    Austin Armstrong has grown his following to over 2.5 million people in the last 12 months, and part of it has come from intentionally failing. Jerry Potter and Austin are sharing 6 Ways failure can actually grow your audience in this episode.-----

    6 Ways To NOT Grow On YouTube with Jessica Stansberry

    Play Episode Listen Later May 29, 2023 25:13


    I wish I knew these 5 years ago when I started my channel! If your videos are something people are interested in, then you can be successful on YouTube. And while it requires doing a few things right, it also includes avoiding not-so-obvious mistakes entrepreneurs often make. Jessica Stansberry and Jerry Potter are sharing 6 ways to NOT grow on YouTube.-----

    6 Ways To Market Your Business With Vertical Video with Keenya Kelly

    Play Episode Listen Later May 22, 2023 25:20


    Your marketing needs vertical video (Facebook & Instagram Reels, TikTok, YouTube Shorts) if you want to reach new people regularly (and not waste money on ads). Join me as Keenya Kelly (~500,000 followers on TikTok) and I break down 6 ways that you can take advantage of vertical video for your business.-----

    Entrepreneurship's Dirty Little Secret (Podcast Preview)

    Play Episode Listen Later May 10, 2023 2:13


    The dirty little secret that the business gurus don't want you to know is that there's no wrong way to be an entrepreneur. They want you to do things THEIR way, but THEIR way may not be YOUR way. Learn more in this podcast preview.-----

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