Podcast appearances and mentions of shannon mckinstrie

Trying to “keep up” on Instagram can feel exhausting. But what if you didn't need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone?I'm joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small business owners build strong, profitable content funnels that start with Instagram.We talk about:The myth of daily posting (and what works instead)Why “just post more” is not a real strategyHow Shannon uses Instagram Stories to build trust and sellThe reason you're stuck creating from scratch every week, and how to fix itWhat Shannon's content system looks like behind the scenesThis episode is packed with strategy, validation, and so many mic-drop moments. You're going to feel so seen and deeply supported.What You'll Learn in This Episode:[00:00] Why the old rules of Instagram don't work anymore [04:18] Shannon's story of burnout—and what had to change [09:42] The myth of “posting every day” for growth [13:37] What content Shannon focuses on instead [19:50] Why Instagram Stories are still your best sales tool [27:12] What makes a funnel work [36:05] Shannon's tips for getting on camera without the cringe [41:14] One mindset shift that will change how you create contentKey Takeaways:You don't need to post daily to grow. You need clarity and consistencyInstagram Stories are where trust is built and sales are made.A real funnel starts with content, but it doesn't end there.You're not “behind.” You just need a better system.Your content should work for you, not wear you out.Resources & Links:Connect with Shannon on InstagramJoin Shannon's Reels LabSign up for ManyChat here and get 100% off your first month of Pro.CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

We explore the latest Instagram updates with Jerry Potter featuring Shannon McKinstrie on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feeling stuck with Instagram? Not sure what to post anymore — or wondering why your content isn't converting the way it used to? In this episode of The Business Edit™ Podcast, I'm joined by Shannon McKinstrie, a social media strategist and queen of simplifying content marketing. Shannon breaks down her signature "4 H's" content strategy and gives you practical tips, real-world examples, and a whole lot of permission to ditch the rules and start having fun with content again.Shannon also shares a fresh perspective on what really leads to conversions on Instagram (hint: it's not just about follower count or trendy audios). Whether you're posting consistently and not seeing results, or avoiding Instagram altogether because it feels overwhelming, this conversation will help you reframe your strategy and approach content creation with confidence.If you want to grow an engaged audience on social media and build a brand that actually connects with people, tune in to this episode of The Business Edit™ Podcast and get ready to simplify your content strategy.SHOW NOTES: jadeboyd.co/4-repeatable-posts-to-grow-an-engaged-instagram-audience-with-shannon-mckinstrieLINKS MENTIONED IN THIS EPISODE:Good Content Podcast with Shannon McKinstrieThe Reels LabCONNECT WITH SHANNON:Instagram: @shannonmckinstrieThreads: @shannonmckinstrieLinkedIn: Shannon McKinstrieWebsite: shannonmckinstrie.com CONNECT WITH JADE:WebsiteInstagramJoin My Email List LEVEL UP YOUR BUSINESS + PRODUCTIVITYOrganize your Business Digital CourseThe Business Edit™ Coaching ProgramFREE RESOURCESFREE Double your Profit While Working Less MasterclassFREE Task Batching WorkbookFREE Weekly Review ChecklistThe Business Minimalist Blueprint Workbook

Are you tired of following Instagram formulas, tips, and tricks that no longer work? You're not alone—and you're not doing anything wrong.In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what's actually working on Instagram in 2025—and what outdated strategies to finally let go of.From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, service providers, and creators stand out without burning out.What's Actually Working on Instagram in 2025 (According to a 270K-Follower Pro)Why “how I” storytelling now beats “how-to” contentShannon's 4 H's Content Method: Heard, Helpful, Humor, and HappeningsA simple Instagram Stories hack that instantly boosts viewsHow commenting on popular accounts still drives organic growth in 2025Why your first 3 Stories matter more than everThe truth about how often you really need to postWhy unscripted, raw videos perform better than polished onesHow to combine growth, engagement, and conversion—all in one postThe outdated Instagram content tactics to stop using nowWhether you're a product-based business, personal brand, or service provider, Shannon shares how to simplify your content strategy, boost engagement organically, and make Instagram fun (and profitable) again—without having to post every day.You'll learn why storytelling, casual videos, and simple Reels are outperforming polished content—and how to use Instagram as a genuine connection tool instead of just another sales platform.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Shannon McKinstrie:Instagram: https://www.instagram.com/shannonmckinstrieWebsite: https://shannonmckinstrie.com/LinkedIn: 

>> Get A Free Copy Of The Book (Big Idea To Bestseller): https://www.bigideatobestseller.com/free-book>> Book A Call With Our Team: https://write.bigideatobestseller.com/booking-page>> Step-By-Step Process To Becoming A Bestselling Author: https://write.bigideatobestseller.com/vsl-watch-pageIG: @jakekelferLinkedIn: @jakekelferWant to grow your Instagram like a pro? Shannon McKinstrie went from an emergency C-section to building a thriving social media business—and she's sharing exactly how she hit 258K followers. Tune in now and start leveling up your content!Connect With Shannon:>> IG: https://www.instagram.com/shannonmckinstrie/ >>LinkedIn: https://www.linkedin.com/in/shannonmckinstrie/ 

In today's episode, Shannon Mckinstrie joins me as we chat about what's working on Instagram right now! We talk about her presentation that she's doing inside of the Moms Who Podcast Summit and how to get past the overwhelm of posting and video! Connect with Shannon:Website: https://shannonmckinstrie.com/IG: @shannonmckinstrieReady to launch your podcast? https://pamelakrista.com/podcast-launch/Need a podcast manager (me!) to help you edit, upload and schedule your podcast episodes: https://pamelakrista.com/podcast-managementFree monthly networking calls for moms who podcast: https://pamelakrista.com/podcast-networkingConnect with Pamela:Website: https://www.pamelakrista.comInstagram: @pamelakrista Email: hello@pamelakrista.com

In this episode of The Stephanie Kase Podcast, I had the pleasure of chatting with Shannon McKinstrie, a social media mentor and strategist. Shannon shared insights on how small business owners can use Instagram effectively without being left overwhelmed. We dove into Instagram trends for 2025 and how to balance timeless marketing strategies with what's currently working. If you're a business owner looking to create a social media strategy that feels personal and sustainable, don't skip this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Reels that pop-off: https://shannonmckinstrie.com/pop-off-reels Shannon McKinstrie on Instagram: https://www.instagram.com/shannonmckinstrie/ Shannon McKinstrie's website: www.shannonmckinstrie.com EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com! We'd LOVE to hear your thoughts!! FREEBIES! Free Email Class - How to build a powerful email marketing plan to make income in your business: https://stephaniekase.com/emailclasspodcast Free Reels Class: Grow Your Business Reach with Reels (in just 3 hours every month): https://stephaniekase.com/reelsclasspodcast Free YouTube Class: Scale your business with YouTube in just 4 hours/week (no fancy tech required): https://stephaniekase.com/youtubeclasspodcast Free launch timeline: https://stephaniekase.com/timelinepodcast 10 free reels ideas: https://stephaniekase.com/ideaspodcast Instagram Audit Checklist: https://stephaniekase.com/checklistpodcast Free Sample Posting Schedule: https://stephaniekase.com/postingscheduleyt MY SHOP PRODUCTS! Reels Mini Course: https://stephaniekase.com/reelsminicourse Inbox to Income: https://stephaniekase.com/inboxtoincome YouTube for Business: https://stephaniekase.com/youtubeforbusiness Plug & Play Reels Ideas: https://stephaniekase.com/plugandplayreels Online Course Starter Kit: https://stephaniekase.com/onlinecoursestarterkit LET'S BE FRIENDS! Our Business Education Instagram: https://instagram.com/stephanielynnkase Join my free weekly newsletter: https://stephaniekase.com/community Website: http://www.stephaniekase.com Blog: http://www.stephaniekase.com/blog MY MUST-HAVE PROGRAMS! Manychat! Get started for free: https://stephaniekase.com/manychat Kajabi! 30 day free trial: https://stephaniekase.com/kajabi FAVORITE CONTENT CREATION TOOLS: Blue yeti mic: https://bit.ly/3iV18Dv Vocal Booth Box: https://bit.ly/3ibTXH4 Pop Filter: https://bit.ly/3q7SSoe White Ring Light: https://bit.ly/3nkaUCj Photography camera: https://bit.ly/3GEqTmm DISCLAIMER: Some of the links above may be affiliate links, which means that at no cost to you, I may make a small commission when you click the links and complete a purchase. I never recommend anything I don't truly love! :)

Is your content feeling stale? Wondering what's working in marketing right now? In this episode of the Boss Mom Podcast, Dana sits down with Shannon McKinstrie, an expert social media strategist, to talk about the shift in marketing trends, why user-generated content is crushing it, and how personal storytelling can help your brand connect and convert.   They dive deep into: Why high-ticket programs are declining and smaller solutions are thriving. How to leverage user-generated content marketing to build trust. Why people are taking longer to buy and how to nurture your audience effectively. Simple content strategies you can implement right now to grow your social presence organically.   If you're ready to simplify your content, make deeper connections, and stand out in today's noisy online space, this episode is packed with actionable insights just for you. What You'll Learn in This Episode: Why polished, high-end content isn't connecting anymore. How user-generated content marketing brings trust and relatability. The power of POV-style storytelling and personal experiences. Why specificity in your messaging is key to attracting your audience. The “Age of Sleuthing” and why the buying process is now a long game. Connect with Shannon McKinstrie: Instagram: @ShannonMcKinstrie LinkedIn: Shannon McKinstrie TikTok: @ShannonMcKinstrie Reels Lab: Learn More Here About Shannon: Shannon is an engaging Social Media Strategist, Trainer & Mentor who guides small business owners into making a big splash online and growing their accounts through proven, organic, and sustainable strategies. Resources Mentioned: Reels Lab: Shannon's go-to program for creating scroll-stopping Instagram Reels that actually work.

Have you ever blamed the algorithm for hurting your content's performance? Same—we've all been there. In today's episode, Shannon McKinstrie joins us to share how we can take back the algorithm through a few content creation strategies and tips! Today's episode is brought to you by Shift: Are you ready to get paid for your creativity, have more flexibility, and make a consistent monthly income without overwhelm? Bloggers, influencers, and content creators work so hard and are not getting paid what they're worth. If you're making more than $10,000 a year from your brand and are craving the strategy and confidence to create consistent monthly income in a brand that gives you stability, then blogging babe, I want you to go and apply for Shift. Shift is 12 months of customized strategy and coaching for bloggers, influencers, and content creators who are ready to have a consistent monthly income. APPLY NOW   Important Sections of the Conversation: (2:08) Meet Shannon (4:20) Challenges in Social Media (8:18) The Four H's of Content Creation (12:22) Understanding and Leveraging the Algorithm (14:11) Engagement Strategies and Relatability (17:17) Apply Today for a Brand Review (17:36) Understanding Low Growth and Engagement (18:01) Effective Calls to Action (18:39) Self-Awareness in Content Creation (19:58) The Importance of Social Media Buddies (20:48) Tweaking Content for Better Engagement (26:25) Repurposing Content That Didn't Perform (27:51) Navigating Algorithm Changes Connect with Shannon shannonmckinstrie.com Good Content with Shannon McKinstrie The Reels Lab   Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Boldfluence—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

It's time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you're just shouting into the void? In this episode, we're breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie. Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We'll share practical tips for engaging with your followers, overcoming the fear of hitting "post," and incorporating your unique personality into your content. Remember, you don't have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun! Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com.  Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead!In this episode, we cover:Shannon's transition from traditional media to social media marketingThe importance of authenticity and personal branding in social mediaDebunking common Instagram myths and misconceptionsTips for creating engaging Reels covers and using appropriate fontsShannon's "Four H's" approach to content creation: Helpful, Heard, Humor, and HappeningsThe power of vulnerability and sharing real-life experiences on social mediaShannon's advice on Instagram growth is refreshingly honest and practical. Whether you're just starting out or looking to level up your Instagram game, this episode is packed with actionable tips and strategies.Connect with Shannon:Instagram: @shannonmckinstrieShannon's Favorite IG Fonts mentioned in the episode: Classic + LiteratureReels Lab: Learn more about Shannon's program for online business ownersConnect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!Make sure to hit subscribe/follow so you never miss an episode!

Are you struggling to make Reels? Does your video content strategy need to change? To explore four easy ways to make better Instagram Reels, I interview Shannon McKinstrie.Guest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/629Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 74 talks about social media and how you can use it in your business to reflect true authenticity. Social media marketing for your business can either make or break you (and quite literally)… trust me, you're not alone! Learn that you're not doing anything wrong, there's no textbook to this thing! Stop overanalyzing and just listen to this when you're feeling like the algorithm won't give you a break

This week's episode of Win The Hour, Win The Day Podcast interviews, Shannon McKinstrie. Struggling to stand out on social media?  Join me and Shannon McKinstrie as we dive…into the secrets of engaging social media content that truly connects! In this eye-opening episode, you'll learn:-Why your social media isn't working and how to fix it.-The power of being helpful, humorous, and heard in your posts.-Simple tweaks to make your content resonate and be remembered. Unlock the door to social media strategy success and make every post count!  Don't miss out on this chance to elevate your social media presence!Power Personality Quiz! http://winbacktimequiz.com/  Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Shannon McKinstrie at:Website: https://shannonmckinstrie.com/LinkedIn: https://www.linkedin.com/in/shannonmckinstrie/TikTok: https://www.tiktok.com/@shannonmckinstrieInstagram: https://www.instagram.com/shannonmckinstrie/ #krisward #socialmediastrategy #businessonlinepresence

Do you ever miss the days where you actually enjoyed showing up on social media? If you're ready to show up and promote your business without all the extra guesswork and overwhelm, you're in the right place. Each week we'll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content. Let's connect on InstagramLove this conversation? Tap the follow button so you never miss an episode!

With at least 5 major social networks, and each one of them having multiple ways to post within it, it's easy to get overwhelmed! In this episode social media strategist Shannon McKinstrie and I are sharing 6 ways to simplify your social media while getting even better results.-----

Are you ready to supercharge your social media marketing game? In this chat, Julie talks with guest Shannon McKinstrie about the impact of social media for entrepreneurs. Together, they dig into how social platforms have evolved, the magic of finding your niche, and the importance of making real connections online. Shannon emphasizes the need for thorough market research, genuine storytelling, and truly tuning into what the audience craves. They touch on hurdles that women often encounter in this space and share empowering tips for cultivating a vibrant, interactive community. Read the transcript and get links to resources on my website. Ready to level up your personal growth & development? Get info on the #1 tool I use on my journey! julievoris.com/growth

Welcome to a landmark celebration, our 200th ReLaunch episode, where I take you on a journey through the transformative power of fresh starts and new beginnings. Listen in as we look back on the myriad of past ReLaunch stories from a diverse group of guests who have generously shared their insights and experiences. Each story underscores the potent influence of a well-executed ReLaunch and the ripple effects they have had on our collective pursuit of purpose and possibility.Highlights:05:15 - Dr. Ellen Vora reveals some practical tips to nourish your mental health (Episode 151)12:35 - Bri Seeley explores the concept of becoming your future self (Episode 188)18:12 - Eileen Wilder shares actionable insights for boosting your business's bottom line (Episode 169)22:42 - Beatte Chelette imparts her three key questions that she asks in tough times (Episode 161)28:04 - Mariel Hemingway shares a profound moment of Self Realization, sparking a mission to reassure others that they are already okay (Episode 168)43:56 - Theresa "TGo" Goss discusses breaking free from the constraints of traditional platforms (Episode 155)48:57 - Shannon McKinstrie delves into the business impact of social media and shares tips on effective Instagram funneling platforms, with Instagram (Episode 154)53:39 - Diane Forster introduces her three step intentional living process called Love It (Episode 189)01:00:07 - Amber Shaw dives into mindful planning in order to maintain a balance between healthy habits and the occasional treat indulgence (Episode 149)01:06:03 - Bobby Vargas explores the biggest mistake many women make with makeup and permanent beauty treatments and it is not the products they are using (Episode 171)01:10:55 - Heidi Kristoffer shares the moment she took a pause and decided what she was doing wasn't healthy for her anymore and started doing what she meant to be doing (Episode 174)01:15:28 - Tori Archibald's introduces the superpower that we all need to develop - Self-belief (Episode 180)Join our private Facebook community for BONUS content to ignite your own Relaunch: https://www.facebook.com/groups/232280334811612/Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.co Find Us on Your Favorite Podcast App - https://the-silver-lined-relaunch.captivate.fm/listenThe ReLaunch Your Magic Retreat is the ultimate event that will guide you in manifesting a heightened level of success even if your entrepreneurial spirit has fizzled out. Register now at: https://www.therelaunchcocourses.com/ReLaunch-Your-Magic

Social media management is dead. Yep, that's what we said. To unpack this statement, I've brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend. Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out.While the concept of social media management isn't exactly 'dead,' it's definitely undergone significant changes in the past three years. In this episode, we'll explore what these changes mean for you and how to adapt to stay ahead in the game. Let's dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode62Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community62Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi62Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients62Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop62Let's be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Stop getting overwhelmed with content creation. Host Michelle Thames and social media strategist Shannon McKinstrie share how online business owners and content creators can grow their businesses without burning out from constant content creation. Shannon shares how to maximize your content and stay up-to-date with the latest social media trends and algorithm changes. Shannon is a Social Media Strategist, Trainer & Mentor who guides small business owners into making a big splash online and growing their accounts through proven, organic, and sustainable strategies.WATCH ON YOUTUBE: https://youtu.be/Us_GiOCqZdE--Follow Shannon on InstagramShannon's websiteCatch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

 #204: With over 150,000 social media followers, Shannon McKinstrie is a social media strategist, the founder of Social Boutique, and the co-founder of The Social Squad Society. Listen to this episode to gain a fresh and positive perspective on social media for business owners. And learn how to build and grow a solid community on Instagram.     Follow Shannon McKinstrie on Instagram right here.   Connect with Shannon on LinkedIn right here.   Learn more about Shannon here.       Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here.     Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here.     Learn more about Britney's membership, Small Biz Social Society, right here.     Interested in working with Britney's marketing agency or in hiring Britney to speak? Head right here for more information.

Shannon McKinstrie, the founder of Boutique Social, is a social media strategist for business owners who want meaningful results through organic + proven social media strategies. She is a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, and co-founder of The Social Squad Society.In this episode, Nada sits down with Shannon to discuss all things Instagram. Shannon highlights the differences between feeds, reels, and stories and how to create result-worthy content specific to each platform. She explains how outdated marketing tools no longer serve us and how the amount of information we are exposed to has changed how we talk to and connect with our target customers. Shannon reminds us that social media is, first and foremost, a tool for connection. Shannon says, "The more fun you have with it, the more you will attract your people." Be sure to check out Shannon McKinstrie's website. And she suggests you check out her client Katie's Instagram reels for inspiration @theweightloss.nutritionist. Follow on Instagram: @shannonmckinstriePlease follow us at @thisislibertyroad on Instagram--that's where we hang out the most and connect with our community. And please rate and review this podcast. It helps to know if these conversations are inspiring and equipping you to consider what's now and what's next.

Do you have a love/hate relationship with social media? Want to have more fun online and with growing your business? My interview with Shannon McKinstrie will feel like a breath of fresh air. Shannon is a social media expert, speaker, and mama of two who teaches how to organically and sustainably grow on Instagram and have a ton of freaking fun doing it. Shannon has been in the marketing world for 17 years, starting with CNN, doing stints for various media companies, until a pivotal moment on her motherhood journey led her to  launch her own business. This woman is a total powerhouse who has taken Instagram by storm with her relatable, community first approach. She is now rocking a highly successful online business from home, on her terms, and I am so dang excited for you to hear her story.  Find the full show notes at www.happierinmotherhood.com and connect with Shannon McKinstrie on Instagram.

Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success. In this episode, you'll learn:Shannon's approach to creating successful content on TikTokThe importance of storytelling and using keywords on the platformHow to repurpose content for maximum impactShannon's simple and organic sales funnel on TikTokUsing KPIs to track success on the platformShannon's guide for understanding the algorithm and creating a successful bio on InstagramHer membership program, Social Squad SocietyIf you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights. Links & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programShannon McKinstrie's Links:Visit Shannon's websiteVisit Shannon's LinkedInFollow Shannon on InstagramFollow Shannon on Twitter Checkout Shannon's YouTube channelPlease support the podcast by giving an honest Rating/Review for the show on iTunes!

Simplifying Social Media with Shannon McKinstrieJoin Barb as she chats with Social Media Expert Shannon McKinstrie as they unlock the secrets of social media in this entertaining episode. From stories to reels and crafting captivating feed posts, they break it all down in a simple, digestible way. With laughter and honesty, this conversation will help you understand how simple social media can be! Shannon McKinstrieSocial Media Mentor, Trainer + Speakershannon@shannonmckinstrie.comhttps://www.instagram.com/shannonmckinstrie/https://www.linkedin.com/in/shannonmckinstrie/Shannon McKinstrie, founder of Boutique Social, is a social media strategist for business owners who want to make an impact and get big results through organic + proven social media strategies.She's also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur and co-founder of The Social Squad Society.Watch the interview here: https://youtu.be/fS30LaIcyg4Interested in joining my next launch of my signature program The Real Estate by Relationship® Academy? Check out all of the details and don't miss out!Sign Up for The Real Estate by Relationship® Academy Here!https://barbbetts.lpages.co/academy/Connect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/barbbettsWebsite: www.barbbetts.comLet's Stay in Touch!https://www.liinks.co/barbbetts

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode49 This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we're talking with Shannon McKinstrie, founder of Boutique Social, is a social media strategist for business owners who want to make an impact and get big results through organic + proven social media strategies. She's also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur and co-founder of The Social Squad Society.Topics discussed:How to set realistic expectations for successHacking your process to avoid people pleasing tendenciesBeing particular and staying in your laneWhat happens when red flags are ignoredKnowing your value and not giving discountsResetting expectations when things aren't going perfectlyUnderstanding and respecting your capacity as a service providerConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest:Website: ​​shannonmckinstrie.comInstagram: @shannonmckinstrieLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

Do you think of yourself as an influencer? If not, you might want to think again. Anyone who uses a social media platform publicly—especially as the face of their brand—is an influencer of a sort. For this conversation, let's call ourselves micro-influencers. Still feels awkward to think of yourself as a microinfluencer? Just trust me and stay with me for a moment. As a microinfluencer, what you share on social media has a great impact. It might have an impact on your business…but it also has an impact on the people who follow you. So how can you show up in a way that feels good for you and good for your audience? Today, Shannon McKinstrie joins us on the Talk Copy to Me podcast to talk about selling with Instagram by focusing on storytelling and connection. Yes, selling. Selling doesn't have to be an icky, sleezy, gross, or uncomfortable thing. There are so many ways that you can show up for your audience in a way that feels like it's aligned with your values and comfort level. And remember, when you consider the fact that you're a microinfluencer of sorts, the idea of spreading a message, educating your followers, and providing quality content feels like a service. And we all know that I think selling is a service…or at least can be a service if approached correctly. So tune in now to listen to Shannon and I talk about how to show up authentically and easily so that selling with Instagram doesn't feel so difficult. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/selling-with-instagram-shannon-mckinstrie/ ______________________________________________ Meet our guest expert, Shannon McKinstrie Shannon McKinstrie is a social media mentor, trainer, and speaker for business owners who want to make an impact and get big results through organic + proven social media strategies. She's also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, & co-founder of The Social Squad Society. Learn more about Shannon on her website and follow her on Instagram. If you're feeling like you don't know what to post about, sign up to receive 50 fresh content ideas that Shannon curated just for you! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.Read the detailed show notes at https://erinollila.com/podcast

Social media can feel challenging! How do you serve your current audience and connect with new people? How can you scale your business using social media without burning out? Today's guest, Shannon McKinstrie, is a social media mentor, trainer, and speaker who helps businesses build a profitable brand online while also having FUN! Join Hilary and Shannon as they discuss how to put the social back into social media. You'll learn helpful tips to authentically grow your account so you can relaunch your social media strategy to make a greater impact and increase sales without the overwhelm.About Our Guest:Shannon McKinstrie, the founder of Boutique Social, is a social media strategist for business owners who want to make an impact and get big results through organic + proven social media strategies. She's also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, and co-founder of The Social Squad Society.https://www.instagram.com/shannonmckinstrie/

Tune in to today's episode to push past what's holding you back from consistently showing up on social media. Dana sits down with Shannon McKinstrie, (who has over 100k followers on Instagram) to chat about social media, building your personal brand on Instagram, with a side of Bravo and Vanderpump Rules! Listen in as Shannon shares about the power in documenting your journey and sharing it with your audience. Shannon believes in showing the mess, showing the silly, and showing up consistently (sounds a lot like Dana!).  Listen to Dana's new podcast, Daily Dose of Dana! Connect with Shannon McKinstrie: Instagram | Website Connect with Dana Bowling: Instagram | Tiktok

Does taking the leap in starting your own social media management business freak you out? Or maybe you have been in the game for a while and feeling more than ever the pressure to always be on and working all the time. When it comes to the unrealistic social media expectations clients seem to have, establishing yourself as the expert, reassuring them that if they follow your lead, they will be okay. How do we do this? How do we reassure our clients, show our overall value, educate our clients and grow businesses with transparency? If you're in a client pickle, dealing with red flags on the regular, or have been looking for permission to just start your social media management business, look no further!In today's episode, my guest, Shannon McKinstrie is with us to break down the stigma of a social media manager, how the industry is still so new that most people don't see the real value of social media managers, and of course, how to navigate client's unrealistic expectations when it comes to the results they seek month on month.Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode8Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community8Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients8Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop8Let's be Instagram friends: https://www.instagram.com/sugarpunchmarketing/PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Episode 59 with Shannon McKinstrie. Shannon is a Social media Mentor, Trainer, and speaker. We talk about her business and experience with clients. She gives advice to designer, realtor, and more on how to grow on social media. Go follow Shannon @shannonmckinstrie If you can leave a review and subscribe to my Podcast on Apple Podcast or wherever you listen to this it would be greatly appreciated

Shannon McKinstrie was $15,000 in medical debt and could barely afford to keep her infant daughter in diapers—but couldn't bear to be apart from her baby! She committed to working for herself to try to have the best of both worlds. “Desperate” to be with her baby and make rent, learn how Shannon started out working for just $200 a month—with her daughter in the backseat!—and how she realized that her work was worth so much more than that. Shannon also talks about how she grew her business, how she's created huge streams of passive income, and the client who finally clued her in that she was undercharging.  PLUS hear Shannon's top social media tips for business owners, including how to make a sale today on social media, why you need to put yourself on camera to grow your business and the ideal social media content calendar. In our Real Mom Moment, the moment Alissa Maizes of Amplify My Wealth realized her lessons were sinking in with her kids! **Which tip will you be using? DM me @kimrittberg** LINKS: -Show notes & drop your feedback at http://moms-exit-interview.com, grab our newsletter here & follow Host Kim Rittberg on Instagram! -Kill it with Content Strategy! Want to grow your business with awesome video & podcast content and be better on-camera? Sign up for Kim's newsletter here or message her here.  GUEST LINKS:

We explore the latest Instagram changes featuring Jerry Potter with Shannon McKinstrie on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops.They are Insta-fiends turned real life business partners and you're in for a treat because today is all about the importance of Instagram Reels!In this episode we talk about… The benefits of doing reels is and what makes a GOOD reel!3 sure fire ways to get more engagementWays to get people to stay on a reel longerWhere to start if you're new to reelsBEST TIPS for creating reelsSHOW NOTES: https://themichellefernandez.com/podcast/162Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.

If you're a business owner these days, it's likely that maintaining a social media presence has been a pain point. The algorithm, the trends, the constant comparison...some days you just want to throw in the towel and quit, right? Our guest, Shannon McKinstrie, has been a social media manager since 2014. Through years of trial and error, working with clients and on her own social media page which has 48k+ followers at the time of this recording, she's figured out what works and what doesn't! And we love how above all, she encourages people to put your mental health first and do what works for you. We discuss: Shannon's career journey from working for CNN to getting into social media for business when it was just starting out Shannon's personal content creation process that doesn't leave her burnt out What Shannon does when she doesn't have time to make new content or doesn't feel like it Do you really have to make a reel a day to grow a following? What REALLY works on Instagram? We need to bring back storytelling and original content If you've totally pivoted, do you need to start a new account? And more! Connect with Shannon: Website Instagram LinkedIn Links You May Want to Check Out: Subscribe to The Confident Woman Podcast - automatically receive new episodes! Grab your copy of Rachel's best-selling book, Chasing Perfection: A Journey to Healing, Fitness, and Self-Love AND get a FREE gift with your purchase Be sure to check out the limited-time, Fit From Within: 60 Days to Finding Freedom journal and start creating healthy habits and a balanced lifestyle from the inside out. Check out our newest obsession, I Am Athletics - a lifestyle and activewear apparel brand for The Confident Woman. Order Today & Save 20% - Promo Code: TCW20 Check out some of Rachel's favorite things at iamrachelbrooks.com/favoritethings Download your FREE Confidence Booster Guide Leave me a Voicemail, Suggestion, or Review - HERE! Join The Confident Woman Community on Facebook here! Connect With Me on Your Favorite Social Platform: Rachel Brooks Instagram: https://www.instagram.com/iamrachelbrooks Facebook: https://www.facebook.com/iamrachelbrooks The Confident Woman Podcast Instagram: https://www.instagram.com/theconfidentwomanpodcast Facebook: https://www.facebook.com/theconfidentwomanpodcast --- Send in a voice message: https://anchor.fm/theconfidentwoman/message

POP CLINK FIZZ, FRIENDS! CHEERS TO EPISODE 100! We can't believe we're here and want to thank you all so much for the listens, downloads, and reviews! This podcast has been an amazing way for us to not only meet other multipassionates killing the game, but it's served as a business resource for our community and way to network! In our 100th episode you're going to hear from some of our past top rated podcast guests and VIP mentorship clients. You'll get the BTS of how we met these guests and clients, and where they are now! Grab a glass of bubbly, La Croix, or iced coffee and get ready to celebrate with us! You don't want to miss: - Instagram lessons with Shannon McKinstrie, social media manager and mentor. (Our most downloaded ep!) - Catching up with Lo Hixon from Passion & Growth (one of our first coaching clients when we didn't even have a real product!) - How photographer Nichole Howard ended up living out her dream business - How PA student Haley Diaz managed her most successful month of business with us RESOURCES: - SHE x SHINES Mentorship: shexshines.com/mentorship - "013. From self-loathing to unapologetically ambitious" of The SHE x SHINES Podcast with Lo Hixon from Passion & Growth - ​​https://podcasts.apple.com/us/podcast/the-she-x-shines-podcast/id1501727114?i=1000474969680 - "025. Make The gram your jam" of The SHE x SHINES Podcast with Shannon McKinstrie: https://podcasts.apple.com/us/podcast/the-she-x-shines-podcast/id1501727114?i=1000486983589 - Shop The Humerus Med by Haley Diaz: https://thehumerusmed.com/ - Book a photography session with Nichole MCH Photography: https://nicholemchphotography.com/ TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops.They are Insta-fiends turned real life business partners and you're in for a treat because today is all about the importance of Instagram Reels!In this episode we talk about… The benefits of doing reels is and what makes a GOOD reel!3 sure fire ways to get more engagementWays to get people to stay on a reel longerWhere to start if you're new to reelsBEST TIPS for creating reelsSHOW NOTES: https://themichellefernandez.com/podcast/108

Guess what – you don't have to post every day on Instagram! That's right. I said it and I'm standing behind it, AND my guest today, Shannon McKinstrie certainly agrees! Today, Shannon and I get into an open and honest conversation about Instagram, the algorithm and information overload. If you're ready to show up on Instagram with ease, and let go of what doesn't matter, and get rid of burnout, you're going to LOVE this fun episode. My friend Shannon is a social media marketer ROCK STAR. She helps small businesses make a big impact and grow through organic, proven strategies. Grab your favorite drink and get ready for great content. Connect with Shannon: www.shannonmckinstrie.com   @shannonmckinstrie   https://www.socialbizsystem.com/Close_More_Discovery_Calls   Before you go, I'd love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/ Work with me: https://bossladyinsweatpants.com/coaching/ Free Caption Templates: https://bossladyinsweatpants.com/free-captions/ Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/

Feeling overwhelmed by social media? Karima speaks to Shannon McKinstrie, founder of Boutique Social and co-founder of The Social Squad Society. She's a social media marketer helping small businesses make a big impact so they could grow through organic, proven strategies.Tune in to this episode as Shannon breaks down social media hot topics such as the new emphasis on video on Instagram, creating Reels, and the tools that Shannon uses in her day-to-day work as a social media marketer. Follow Karima on Instagram @karima.creative   Find the show notes at karimacreative.com

Shannon McKinstrie is an expert in the field of social media marketing. She quickly turned her personal interest in social platforms like Facebook and MySpace into a career. She later started her own business as a social media consultant and holds workshops for professionals looking to increase engagement and strengthen their brand.    Join Shannon McKinstrie and host Dan Lesniak as they discuss using social media in the real estate industry as well as general strategies for improving your social media presence!    Hear what Dan and Shannon have to say on the following topics:   The formula for creating a successful following Establishing a personal strategy that fits your goals What type of content works best for real estate agents   Want to grow a following? Then listen in to learn from these professionals who have a ton of experience in marketing and social media.   Quotes to Share

In this episode of the HyperFast Agent Podcast, Shannon McKinstrie joins host Dan Lesniak to discuss how telling your story can help your business grow  

Authentic engagement on Instagram is a form of networking, and actually a pretty powerful one. A lot of us think about social media, specifically Instagram, primarily in the category of content. It's a place where you publish content so that your ideal client is attracted to your business.If your only social media growth strategy is creating good content consistently, you are going to struggle. Because creating high-quality content is only a piece of the puzzle - the other VITAL piece of the puzzle is engagement.This week's episode is the last in the 3-part series about building relationships through networking, and I'm spending it interviewing Shannon McKinstrie, an Instagram marketing expert who has been in social media marketing for 8 years and a background in PR and communications before that. She helps us understand: what social media engagement ishow you can do itthe impact engagement has on the growth of your social media account and businessesFurthermore, you'll be learning about:Marketing based on connectionSocial media agencyHow to spend less time on the platform to grow your Instagram audienceThe best way to start a DM conversation without being awkwardShannon's 30-minute engagement routine for client growthLinksLearn more about how to create authentic engagement on social media by checking out The Social Squad Society or connect with Shannon on Instagram.Follow Katie on Instagram or visit the website to learn more about her work.

So you've started posting about your business, you've pursued your new passion online and you're probably wondering -- will anyone care about this post? Will anyone comment or share? Who's listening? And the answer is -- yes queen! Today we're going to take you from stuck to taking action in 3 super simple steps that will help you grow your biz with ease and stand out from the rest! We talk about - Using an inside-out approach to build your business - How to figure out the problem you solve - How to determine your ideal audience - How to serve your community RESOURCES: - Book an SXS discovery call with Anna Laura & Alex - https://calendly.com/shexshines/sxs-call - SXS Podcast episode 017: Three steps to discover your ideal audience - http://tiny.cc/sxs_ep017 - SXS Podcast episode 025: How to make the gram your jam with Shannon McKinstrie of Boutique Social- http://tiny.cc/sxs_ep025 TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

Shannon is a social media manager, mentor, and strategist for her company, Boutique Social DC. She is passionate about helping small business owners grow a community around their brand through authentic and proven social media strategies. In this episode, Shannon takes us on her journey from full-time employee to full-time entrepreneur and how she grew her business, Boutique Social DC. This episode is basically a sneak peek into her SHExSHINES Academy course. Grab a pen and paper! We talk about: - Shannon's 5 part social media growth strategy - How to use hashtags effectively - Best engagement practices for Instagram RESOURCES: Shannon's Course from The SXS Academy: How to Make the ‘Gram your Jam: www.shexshines.com/academy TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast

Today I had the pleasure of chatting with a friend from the 'gram Shannon McKinstrie of Boutique Social D.C. Shannon provides all the details on how to knock out your social media growth and engagement strategy in just thirty minutes a day! Press play and grab a pen and paper to write down these 3 easy steps to get your Insta growth going now! Here's a Closer Look at What We Talked About Meet Shannon [1:21] Did Shannon Say She Met her Biz Partner on the 'Gram? [4:05] Instagram is Not A Market Place, Just Be You [6:52] Shannons System on How to Engage Everyday [9:23] Links We Mentioned https://www.instagram.com/boutiquesocialdc/?hl=en https://boutiquesocialdc.com/links/

In this episode, Instagram expert Shannon Mckinstrie talks about how to work with the Instagram Algorithm and receive higher engagement on the platform. She dives deep into niche hashtags, how to engage with them, how to build a community & so much more.   We even talked about HOW many hashtags we should use on a post. Hint Hint: it's not all about the hashtags, it's about if you ENGAGE with them!   Don't forget to join the Waitlist for Visibility Unleashed- my 10 module course on how to get visible in front of your ideal customer, attract them to your offer & convert them to paying clients!    https://madison-tinder.mykajabi.com/visibility-unleashed   Make sure to check her out on Instagram: https://www.instagram.com/boutiquesocialdc/   Facebook Community: thesocialsquadwithemilyandshannon   Membership: www.socialsquadsociety.com  

Episode 81 OMG!  This episode with Shannon McKinstrie is one that you are going to want to play on REPEAT!  So many golden nuggets in this episode designed to help YOU build that community you have been working SO HARD on.   Get ready, grab some paper and a pen and let's do this! Connect with Shannon Here: https://boutiquesocialdc.com/ and on Instagram https://www.instagram.com/boutiquesocialdc/ Shannon's website: https://boutiquesocialdc.com/  Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/    Check out Lora's Blog:  https://lorashipman.com/blog/   Connect with Lora on the Socials: Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE