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With the Co-Authors of The Greater Game and Dan Sullivan of Strategic Coach and John Bowen of CEG Insights Louis Diamond speaks with Dan Sullivan of Strategic Coach® and John Bowen of CEG Insights about founder dependency, enterprise value, and the architecture behind scalable businesses. In Summary Many advisory firms grow successfully while remaining highly dependent on their founders. Dan Sullivan and John Bowen argue that the difference between a successful practice and a valuable enterprise comes down to architecture. Louis sits down with the co-authors of The Greater Game to discuss founder dependency, enterprise value, intellectual property, and why some businesses scale beyond their owners while others do not. The conversation offers advisors a framework for thinking differently about growth, succession, and long-term optionality. The Storyline Many advisors spend their careers helping clients build valuable businesses. Far fewer stop to ask whether their own firms are being built the same way. That tension sits at the center of Louis Diamond's conversation with Dan Sullivan, co-founder of Strategic Coach®, and John Bowen, founder of CEG Elevate Group and CEG Insights. Their new book, The Greater Game, challenges a common assumption about growth: that bigger businesses are simply the result of working harder, adding more clients, or improving existing systems. Instead, they argue that enterprise value is created through architecture—the deliberate design of a business that can scale, transfer, and thrive without its founder at the center. The discussion introduces a framework for understanding why some entrepreneurs remain trapped in optimization while others build enterprises that compound in value over time. Along the way, Dan and John explore founder dependency, intellectual property, succession planning, strategic partnerships, and the role advisors can play in helping entrepreneurial clients navigate each stage of growth. For advisors, the framework creates an important mirror. The same forces that limit enterprise value for entrepreneurial clients often exist inside advisory firms themselves. The result is a conversation that extends well beyond business growth and into questions of optionality, transferability, and what ultimately makes a firm valuable. Topics Covered Enterprise Value Creation Founder Dependency Risk Business Architecture vs. Optimization Intellectual Property & Scalability Strategic Partnerships & Leverage Succession Planning & Optionality Legacy, Impact & the “Greater Game” Mindset > Download a transcript of this episode… Listen and Learn Highlights for Advisors What is The Greater Game—and why does it matter to advisors? (17:57) Dan and John introduce the framework behind their new book and explain why advisors should think about it both for entrepreneurial clients and for their own businesses. Why do only a small percentage of entrepreneurs create exponential enterprise value? (22:24) The discussion explores the difference between “architects” and “optimizers” and why most business owners remain focused on improving what exists rather than designing what comes next. Why is founder dependency such a significant valuation risk? (35:00) John explains how businesses that depend on a single individual often struggle to scale, transfer, or command premium valuations. How does expertise become intellectual property—and why does that matter? (35:00) The transition from expertise to transferable systems may be the most important bridge in the entire framework, creating leverage that extends beyond the founder. What prevents many advisors from fully serving entrepreneurial clients? (18:00) The conversation examines why most advisors are well-equipped for traditional planning needs but less prepared for the governance, succession, and enterprise-value challenges entrepreneurs eventually face. What does the next game look like after you've already “won”? (50:00) Dan and John discuss why many successful entrepreneurs and advisors eventually shift their focus from accumulation to significance, impact, and legacy. What's the single most important move an entrepreneur can make? (52:30) Dan shares the concept of Unique Ability® and explains why simplifying around your highest-value strengths often creates the greatest multiplier effect. Key Takeaways Enterprise value is created through architecture, not effort. Many successful businesses continue to grow while remaining highly dependent on their founders. The firms that command premium valuations are often built differently from the start. Founder dependency acts as a hidden valuation discount. The more a business depends on one person, the more difficult it becomes to scale, transfer, or sell at a premium. Intellectual property is often the bridge between a practice and an enterprise. When expertise becomes codified, transferable, and repeatable, value begins to exist independently of the founder. Advisors and entrepreneurs often face the same challenge. The same founder-dependency issues advisors help clients solve frequently exist within their own firms. Strategic partnerships create leverage that expertise alone cannot. Many of the most successful entrepreneurs grow through collaboration, ecosystems, and coordinated expertise rather than attempting to solve every challenge themselves. Most advisors are trained to solve early-stage problems. Entrepreneurial clients eventually require guidance around succession, governance, scalability, and enterprise value—areas that extend beyond traditional planning. The next stage of growth is often not about growth at all. For many successful entrepreneurs, the question eventually shifts from accumulation to significance, impact, and the legacy they want their business to create. https://www.youtube.com/watch?v=JY5xOB8GTQY Quotable Moments “The exit multiple is downstream of the architecture.” “The difference between a three-times and a fifteen-times multiple is often whether the business depends on the founder.” “You have to simplify in order to multiply.” “We're not talking about a 10x game anymore. We're talking about a 100x game.”     FAQs Why do some advisory firms command higher valuation multiples than others? Dan Sullivan and John Bowen argue that valuation is often determined long before a transaction occurs. Firms that reduce founder dependency, codify intellectual property, and build transferable systems typically command higher multiples than those built around a single rainmaker. What is founder dependency and how does it impact enterprise value? Founder dependency occurs when clients, revenue, and decision-making remain concentrated around one individual. While those businesses can be highly successful, advisors find they are often more difficult to scale, transfer, or sell. What is the difference between an architect and an optimizer? An optimizer focuses on improving an existing business model. An architect builds systems, intellectual property, and structures designed to create leverage, scalability, and long-term enterprise value. What does Dan Sullivan mean when he says “100x is easier than 2x”? The concept challenges entrepreneurs to stop thinking incrementally. Rather than working harder within the current model, transformational growth often comes from redesigning the model itself through better leverage, collaboration, and systems. How can advisors better serve entrepreneurial clients? Many entrepreneurial clients eventually need guidance beyond investment management, including succession planning, governance, intellectual property strategy, and enterprise value creation. Understanding where a client sits in their business journey can help advisors provide more relevant advice and coordination. What is the expertise trap and why does it matter for advisory firms? The expertise trap occurs when critical knowledge, relationships, and processes remain inside the founder's head. Until that expertise becomes transferable and repeatable, enterprise value often remains limited regardless of growth. Dan Sullivan and John Bowen argue that valuation is often determined long before a transaction occurs. Firms that reduce founder dependency, codify intellectual property, and build transferable systems typically command higher multiples than those built around a single rainmaker. Founder dependency occurs when clients, revenue, and decision-making remain concentrated around one individual. While those businesses can be highly successful, advisors find they are often more difficult to scale, transfer, or sell. An optimizer focuses on improving an existing business model. An architect builds systems, intellectual property, and structures designed to create leverage, scalability, and long-term enterprise value. The concept challenges entrepreneurs to stop thinking incrementally. Rather than working harder within the current model, transformational growth often comes from redesigning the model itself through better leverage, collaboration, and systems. Many entrepreneurial clients eventually need guidance beyond investment management, including succession planning, governance, intellectual property strategy, and enterprise value creation. Understanding where a client sits in their business journey can help advisors provide more relevant advice and coordination. The expertise trap occurs when critical knowledge, relationships, and processes remain inside the founder's head. Until that expertise becomes transferable and repeatable, enterprise value often remains limited regardless of growth. Related Resources The Greater Game by Dan Sullivan and John Bowen Strategic Coach® CEG Elevate Group The Greater Game Dashboard Diamond Consultants Advisor Transition Report Dan Sullivan The world's foremost expert on entrepreneurship in action, Dan Sullivan has spent the past five decades empowering business owners to reach their full potential in both their professional and personal lives. His strong belief in and commitment to the power of the entrepreneur is evident in all areas of his company, Strategic Coach®, and its successful membership community. Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate The Strategic Coach Inc., with offices in Toronto, Chicago, and the UK Dan and Babs reside in Toronto. John Bowen John J. Bowen Jr. is the founder and CEO of CEG Elevate Group, the holding company that includes CEG Worldwide and CEG Insights. Through these companies, he helps elite financial advisors serve fewer, wealthier clients exceptionally well while building more valuable and scalable businesses. Before founding CEG, John spent 26 years as a financial advisor and built a $2 billion wealth management business. That firsthand experience grounds CEG’s work today across advisor coaching, enterprise programs, empirical research through CEG Insights, and practical frameworks for advisors who want to move beyond practice growth to enduring enterprise value. John is the author of 21 books on wealth management, entrepreneurship, and success. His newest book, The Greater Game: Your 100x Blueprint for Exponential Growth, Freedom, and Legacy, co-authored with Dan Sullivan of Strategic Coach, will be published by Hay House Business in May 2026. Today, John and the CEG team work with leading advisors and enterprise firms — including some of the largest advisor organizations in the United States — to help advisors deepen relationships with affluent clients, build scalable practices, and design lives of greater significance. NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation. View the transcript of this episode… Architecting 100x Growth: A “How-To” From Legends Dan Sullivan and John Bowen A conversation with Louis Diamond and Co-Authors of The Greater Game, Dan Sullivan of Strategic Coach and John Bowen of CEG Insights.      Louis Diamond: Welcome to the latest episode of our podcast series for financial advisors. Today’s episode is Architecting 100x Growth: A “How-To” From Legends Dan Sullivan and John Bowen, a conversation with the industry’s top coaches and co-authors of The Greater Game. I’m Louis Diamond, and this is the Diamond Podcast for Financial Advisors. Mindy Diamond: At Diamond Consultants, we help elite advisors identify the right environment for their businesses to thrive, whether that’s at a wirehouse, boutique, or independent firm. With nearly three decades of experience, we’ve guided thousands of advisors and represented more than a quarter of a trillion dollars in assets transitioned. And each year, one in four advisors managing a billion dollars or more who change firms are our clients. Our process is education-driven and based on building relationships, starting as your strategic partner well before you’re even thinking of a move. To schedule a confidential conversation, call us at 908-879-1002. Wondering why advisors change firms and where they’re headed? Are transition deals going up or down? Those very questions and more inspired us to create our annual Advisor Transition Report. It’s the award-winning data-driven resource designed for advisors that connects the dots between the motivations around movement and the firm’s appetite for top talent. Arm yourself with the knowledge you need to make smart decisions. Download your copy at diamond-consultants.com/transitionreport. Louis Diamond: Most entrepreneurs and many advisors spend years optimizing for growth without realizing they’re building a business that still depends entirely on them. Revenue and complexity grow; enterprise value, transferability, and freedom often lag far behind. Dan Sullivan and John Bowen argue that the issue isn’t effort or intelligence; it’s architecture. No doubt these are familiar names in the wealth management industry, but just to set the stage, Dan is the co-founder of Strategic Coach, and John is the founder of CEG Elevate Group and CEG Insights. Together, they spent decades coaching and studying high-performing entrepreneurs and advisory firms. Their latest book, one they joined forces on, The Greater Game, lays out a very different framework for thinking about growth, one built around scalability, transferrable value, and long-term leverage rather than incremental optimization. What makes this conversation especially relevant for advisors is that the framework cuts both ways. It applies to the entrepreneurial clients that advisors serve, as well as to the advisory firms themselves. And in many cases, the same founder dependency and expertise trap that limits a client’s enterprise value is quietly limiting the advisor’s business too. We talk about the difference between operators and architects, why 100 times growth can actually be easier than two times growth, where businesses tend to stall as they scale and how advisors can start thinking differently about their own firms, particularly when it comes to enterprise value, succession, and long-term optionality. It’s rare access to a conversation with two of our industry’s legends whose advice and counsel has not only helped to transform the business lives of many of our listeners, but also my own. So let’s get to it. Dan and John, thank you both for joining us today. Dan Sullivan: Thank you, Lou. It’s a real pleasure. John Bowen: I’ve had the privilege of joining you before, but never with my co-author, Dan Sullivan, and I’m excited to share what we’re doing because I think it can make a big impact in our advisor industry. Louis Diamond: No doubt about it. Yeah, this has been an interview I’ve been very excited to host. So let’s jump right in. Dan Sullivan, I think you are a man that needs little introduction. So many advisors in the industry are fans or clients of your firm, Strategic Coach, but for those who aren’t as familiar or need a refresh, can you just give some quick context into why you started Strategic Coach and what the company does today? Dan Sullivan: Yeah. Well, it goes back to 1974. I was a copywriter at BBDO, the Canadian branch of BBDO, big global advertising agency. It still is. But I’ve been sort of a lifetime coach. I remember once when my mother finally caught up with what I was doing in life and I was describing what I was doing, she says, “Well, you were doing that when you were a child. You were talking to adults and you were asking adults about their experiences.” And I said, “Yeah, I could do this when I was eight or nine years old, but it took me a long time to get a business model wrapped around it.” But I jumped out in 1974 and started coaching anybody, but it actually turned out that entrepreneurs were the best people to coach because they would write a check on the spot and they would make a decision on the spot and I needed cashflow and I did it. So I’ve been personally, as a Strategic Coach, which was named by someone else. You’re just out there trying to get cashflow to pay for the rent. So I started in ’74, and I was lucky and it really relates to your target audience, Lou. Right off the bat, I got what are called top-of-the-table life insurance agents. And that was really, really great because life insurance agents are purely a conceptual business. So someone can get a new idea at breakfast and they can have a new business by dinnertime just because they can change their mindset. And that moved on. And I did that for 15 years, just one-on-one, 1970s, 1980s. And then, I’d had enough experience that we turned it into a workshop program in 1989. We’ve been at it ever since. So I was at a talk. Joe Polish is a great friend of ours, Joe Polish with Genius Network. And he had a speaker there, and he says, “You’re one of the original gangsters, aren’t you? You’re one of the first people.” And I said, “I don’t know if I’m the original, but I think I’m the only surviving one.” So it’s 52 years that I’ve been doing what I’m doing. And I had the good fortune to meet John in around 2009. John, was that the year? 2009? John Bowen: Yeah, in the little economic downturn that everybody knows about here. Dan Sullivan: Yeah. And John had a great coaching program and we had a great coaching program. And over the years, we’ve talked a lot about what makes a entrepreneur exponential in their thinking. And finally, about two years ago, we decided, let’s write a book about this. And that’s the new book, which is called The Greater Game. That’s where this all started. It’s just been a great pleasure because we sync very well. Louis Diamond: Amazing. And Dan, I think a lot of people likely know you either from Strategic Coach. I know I’m personally a big fan of two of your books and I know of others, The Gap and The Gain and Who Not How. We’re going to talk about your new book, but I think it’d just be helpful. Can you talk about the key premise of some of your prior books, The Gap and The Gain and Who Not How? Dan Sullivan: As a result of my membership, I’m a member in other groups. And so Joe Polish of Genius Network fame, he’s been in my program for 28 years, and I’ve been in his program for 15 years. And there was a writer who was in one of the first Genius Network workshops, and he approached me. And I created a lot of books, but I create small books and they’re self-published. I do a book a quarter. I’m 82 in about three weeks. So when I was 70, I said, “I’m going to give myself a 25-year project. I’ll write 100 books in 100 quarters.” And this is quarter number 47, and I’m writing my 47th book. But they’re little books. They’re 60, 70 pages. They’re one-idea books. And Ben Hardy, who was, at that time, the number one writer on Medium, which is a blogging type medium, he approached me, and he said, “I know you don’t write big books and you don’t have publisher books. But,” he said, “if you ever did,” he said, “I’d like to collaborate.” And that was a great good fortune on my part. So we produced three books in five years. The first book was Who Not How. Who Not How basically says when you have a goal, the biggest problem with the goal, you’re excited about the goal, but you’re not excited about doing it. So you find “Whos” who help you and you build teamwork around it. And that was a big seller. And then, we had another concept which was called The Gap and The Gain that entrepreneurs, depending on how they measure their progress, can be perpetually unhappy or they can be perpetually motivated. And it all depends on how they measure their progress, how they measure their goal setting and their goal achievement. And then the third book, which has really turned out to be the big one, up until this book, this book will be bigger. It’s called 10x Is Easier Than 2x. So hence, Coach, everybody has a 10x game plan. Whatever number they want to choose, revenues, personal net worth, whatever, you have a framework of 10x, which is sometime in the future, but you use that future framework for deciding what you’re going to do today that will end up as a 10x result. I thought that was going to be our formula for the rest of my life until I met John. And then John is a great AI practitioner. And I began to realize that that 10x is now becoming 100x for really top-notch entrepreneurs, but the 10x is easier than 2x. And we just crossed the million mark with the three books, which is really good. And it’s great for lead… we’re having people show up and they’ve really bought into what Strategic Coach is. We have a good size company. We’re not a small company. We have 120 team members. We’re in five centers: Los Angeles, Vancouver, Chicago, Toronto and London, England. But it’s been really great because we’ve really grown with technological change and it’s basically, we teach people how to think about their thinking. And Lou, you were in for three years, both in-person and virtual. So you know what the starting structure of it is, but I’m in love with entrepreneurs. Entrepreneurs are crucial characters on the planet, but mostly they operate alone and what we’ve done is create a community for them. Louis Diamond: Fantastic. Thank you, Dan. And John, I think perfect segue to you, because I know you’ve spent your career serving and helping entrepreneurs as well, mostly within financial services or within wealth management. And you’ve been very kind to share some of your amazing research on advisors serving entrepreneurial clients in the past. But for anyone who’s missed those episodes, similar question for you, can you share what your companies do? CEG Elevate, CEG Insights, your new research, and then we’ll dive into your exciting new book. John Bowen: Thank you, Louis. And Dan and I are very excited about just entrepreneurs in general. Dan is, because he’s working with them directly. The best clients for financial advisors are entrepreneurs, largely, if you’re going to go high net worth, ultra-high net worth. So we have a company, CEG Elevate, which is our parent company. Two of the companies that are really interesting for this podcast is CEG Insights and this is our research arm. And we’ll study about 20,000 high net worth, ultra-high net worth clients this year in depth and 6,000 up to 7,000 we’ll do just of entrepreneurs. And this is in the partnership. Lou, I invited you up to… We were skiing two years ago in Park City and you couldn’t join us. But Dan and I made a deal to do a 25-year partnership studying entrepreneurship, one for Strategic Coach and his coaching clients, but really the opportunity for financial advisors. And it’s probably just as well because I came down, and I think, Dan, you were 80 at the time and I was 69. I’m 70 now. And I was skiing with a whole bunch of 40-year-olds, and they’re all going, “You guys are way too optimistic.” And Dan and I are just getting started on this. And the other company that’s applicable is CEG Worldwide, where we have the privilege of coaching and training some of the top financial advisors, those aspiring, and also working with the enterprises to really help move up market and do this great experience. Louis Diamond: Fantastic. Dan, question for you. What was the core problem you and John were trying to solve in your new book, The Greater Game? What is it that existing frameworks weren’t touching? And then John, I’ll have a follow-up question for you after that. Dan Sullivan: Yeah. Well, by the very nature of what we do, we’re not going for wannabes. We’re not going for entrepreneurs who hope to be really successful someday. We’re engaging with and we’re registering into both of our communities, people who, they’re already great. They’re already doing so many things right, but they’re kind of doing it unconsciously. They just have a unique ability for growth. They have a unique ability for networking and expansion, but the very, very core is they’ve done it on their own. And they’ve done it out of intuition and they’ve done it out of ambition and motivation. But their biggest problem is that they’re really lonely. I’m in my sixth decade now of coaching entrepreneurs, and people say, “Well, what’s the number one problem that entrepreneurs face?” And I said, “Loneliness.” They can’t explain themselves to the family they grew up with. They can’t explain themselves with their lifetime friends. They have thoughts about how they’re operating. And they take enormous pride in their ability to transform difficulties into breakthroughs, but they don’t have anybody to talk to. So what we’ve created is a community where when you walk in the room, everybody in that room immediately understands you. Everybody immediately applauds what you’ve done. Everybody is inspired by you. So my framework is I call, “What you’ve done on your own, you’re great. You’re a winner already, but who do you talk to?” You have to hide a lot of your success because they just won’t understand what it is that actually motivates you. And the beauty of the partnership with John is the vast majority of our clients are in 70 or 80 different industries, so they’re not peculiar. We start off with financial services, especially life insurance. But what I notice is that all the difficulty they get into life is they’re trying to communicate with people who don’t understand them. And what we’re saying is, “Stage one, you did it on your own, you’re great by any standard whatsoever. You check all the boxes for being a successful person, but you don’t really have any way to actually check out how other people are doing this.” And so we’ve created a community, and John has created a community where people, immediately, there’s understanding. And not only that, but there’s opportunity because they’re unique in their own ways. Every one of our entrepreneurs has created a very, very unique pattern of success that if they were with 10 other people, they could learn from this. If they were with 30 other people, they would learn even more. So that’s what we’ve done. So stage two is now joining a community where everybody gets you. Louis Diamond: Interesting. And that’s the premise of the book. We don’t want to have people not buy it, but what is the greater game? What’s the game that folks are playing and pursuing and how do you make it greater? Dan Sullivan: I tell you, what I’ve always been lacking, I’m sort of intuitive like most entrepreneurs are. We’ve done about 300 times growth since we started the program. But it’s intuitive. I don’t have any research to back this up. I’m low on fact finder. I find, generally speaking, the best facts are just the facts that I make up, but at a certain point, you’d like to have some actual research to back me up. So I’ve gone as far as I can go with our company without real research. Then John comes into the picture, and now we got some real research. And I will say this, this is generally true. It’s not just a problem with me that I don’t have research. I find that entrepreneurism is one of the least researched subjects on the planet. And John comes along and he’s done all the backfill for how entrepreneurs actually perform and I’ve got research to prove it. Louis Diamond: Perfect. Yeah, John, question for you. So what is The Greater Game? And then, how do you think it relates to what financial advisors have been missing? John Bowen: One of the things that we as financial advisors all want to work with people who have already won. And there’s no better group than entrepreneurs, successful entrepreneurs. If we look at people with 25 million or more of investible assets across all households in the US, 90% are entrepreneurs. And at the 5 to 25 million of investible assets, it’s three out of four. So at CEG Worldwide, we’ve always wanted to really understand advisors. And we said we’ll partner with Dan and his passion with entrepreneurs, we’ll go ahead and study them so that we can bring insights on how we can better serve them. And the very first thing we want to do is understand, yeah, there’s very different stages that we see of entrepreneurs and we talk about the whole concept of The Greater Game. And the idea here is we wanted to identify… And I’ll share some PowerPoint slides. I know a lot of us are listening and I just want to walk through this, but Louis will have it in show notes, his team will. We really saw four areas. The first one was level one, stage one was foundation for freedom. They had ambition, the vision, but they really needed security. And Dan calls this, and I love this term, “cash confidence.” But it’s really using a financial advisor to have security. And one of the things, the last time I was on with you, Louis, we talked about there’s 59.2% of entrepreneurs who want to switch advisors because they don’t believe they have that security. And that’s kind of the foundation. And this is why you’re never going to read a more friendly financial advisor book for entrepreneurs than this because in our coaching program, we’re developing workshops and so on to bring this message out. And then the second level is where now we saw… and there were four levels. Dan and I identified 5.4% of these entrepreneurs that were just killing it and they were going through all four levels. The second level was energy for expansion. They were very motivated, they were excited about getting up and really the intellectual property, and Dan’s been one of the big leaders in this, is so much of what we know… And as I go through this too, I want every one of the advisors to think about it’s not only your entrepreneurial clients, this is for you too, is having this intellectual property, getting it out of your head so that your business is not founder-dependent or personality-dependent. You’ve got this enterprise. And then, the third level where it really took off was collaboration and multiplication. And Dan talked about the power of community and this is so big. And for advisors, the community is often working with other professionals, the accountants, the attorneys, the investment bankers. Matter of fact, when we survey, we found that 40% of the people with 25 million or more that they invest with an advisor came through an investment banker. So creating that community, teamwork, having the right team and then autonomy. Can you step away from your practice? The entrepreneurs step away 30 days, 60 days, 90 days, making that independence, moving from the founder-dependent to the enterprise. And the last level was exponential. And this is all along the way, the AI opportunities to accelerate this and augment this is really real, but the agency where the blue ocean, creating new markets, then getting the commitment and courage. And at each of these levels, we saw different entrepreneurs just really taking off. And one of the things that’s so important, Louis, for what we’re talking about today is advisors all are ready to treat stage one, the foundation for freedom, but they don’t really understand the other stages, and that’s really what entrepreneurs want. So if you want to work in this market, it’s very important for you to understand what you can do to help. The difference is often for an entrepreneur, a three to five multiplier versus 15, the level one or stage one to stage four. And this is where it gets really exciting. Louis Diamond: This would be a question for John. You found, and he’s mentioned it, that only 5.4% of entrepreneurs operate as architects versus optimizers. Can you explain the difference between those two personas? John Bowen: Well, I’m going to set up the research and let Dan really bring it home. But Dan and I came up with this framework, The Greater Game and the 10 Multipliers, and we’ve got that and we’re putting it in order and we wanted to really confirm. And everything we do is empirical research. So we reached out to 1,000 very successful entrepreneurs, 1,016. And it became very clear that the 5.4% of them were actually executing on all these levels and they were just distancing everyone else. And what we came up with, and Dan mentioned it earlier, that his book, 10x Is Easier Than 2x, but we said, what we’re seeing… and we’ve got a whole bunch, I think it’s 26 stories in the book of entrepreneurs, we’re seeing so many people blow this out that 100x is easier than 2x, and it forces a whole different mindset where if you’re optimizing, you’re kind of looking incrementally. But when you step back as an architect, big picture, wow, huge opportunity, both for entrepreneurs and advisors that are entrepreneurs to make a real big difference. This is something you’ve really coached to and had the privilege of working with thousands of entrepreneurs helping them on that journey. Dan Sullivan: Yeah. One of the things that was confusing for me, Lou, when I first started coaching, because everybody who came in to coach, you remember when you came into your first Chicago workshop, that everybody in the room was motivated. I’m not a motivational speaker. I don’t have to motivate the entrepreneurs who are in Coach. They’re already motivated. The problem is the focus of their ambition and focus. And what we discovered was that there were two types that showed up. I didn’t really understand it, but they’re what I call status-oriented entrepreneurs. And what they are when they were a kid, they didn’t have anything. Their family wasn’t at the top of the pole. When they were born, they grew up in a certain community, but there were certain people who lived in the right part of town and they had really big houses and everything about their lifestyle was way above everybody else in the lifestyle. And they saw the lack of what they had, because of the way they were born, that they were going to match it. But the matching was based in not only what the big home looks like. They’ve got other homes, they’ve got vacation homes. They belong to clubs. There’s clubs for the winners, and the losers aren’t part of those clubs, golf courses and boating clubs and everything else. And what I noticed was their motivation was simply to get to that point where they had the same sort of status. And they’re interesting for a while, but once they’ve gotten to that level of status, they’re not interesting anymore. They go on cruise control at that point and they just want to stay within that framework. But the really interesting entrepreneurs, and we really highlight them in the book, it’s just about growth. So when they get to one level, they say, “That’s great. Okay, now I’ve got a new baseline and now I want to grow even further.” And we have one story, very, very interesting. When he came into my Chicago workshop, I met him and he said, “I’ve got a big engineering company.” This is Paul VanDuyne. He’s out of the Quad City area of Iowa. And he says, “My ambition for your program is for three years, I’m just going to plan my retirement.” And I said, “Well, we’ve got some thoughts about that.” So I said, “Just do your first workshop and we’ll talk about it 90 days from now.” And he came back and he had an entirely different game plan, and he’s grown basically 250 times in his last 13 years. He’s completely transformed the industry that he’s in and he had this growth. So what we’re looking for in The Greater Game, we’re looking for those entrepreneurs who are already successful, but they don’t see any stopping point. They’ll grow to one level and then they say, “Okay, that’s the new baseline. Now I grow to another level.” Meanwhile, three years ago, what happened is the world got a new capability called AI. AI, you’re not talking 10x. If you use it properly… a lot of people are in the very early stages here, but we can see the ones who are applying it for growth. John has set up an entire research structure just to measure the people, and what are the people who are just motivated by growth? They don’t see any stopping point. They don’t see any retirement age. They’re just growing. They’re in better health now than they were when they started their ambition. One of the great breakthroughs we’re having now is the impact of AI on physical fitness and health right now. And so you have 70-year-olds now who are way more ambitious at 70 than they were at 50. So we think a whole new world is being created in front of us, but there isn’t the research to measure what the real winners of this new game are actually doing. And The Greater Game is a lot of Strategic Coach thinking tools, but it’s also the phenomenal research that John is doing, and we’re measuring exactly what are these people who just constantly grow, what are they actually doing? John Bowen: Louis, if I can jump in, I want to go back to Paul just for a second because he was going to do something classical, and Dan is also my coach and I was going to do something similar. Paul told Dan that he was going to retire at 65, and his wife. And he were going to open up a little mom-and-pop coffee shop. And the reason so many of the entrepreneurs are caught in the 2x optimization is they’re grinding it out. They’re working harder to be more successful and the desire to do that isn’t very high. That’s why you retire. On the other hand, what we found, the ones working on 100x are building platforms and ecosystems. They’re architected. And as we were writing the book, CEG grew by 58%. I’m going to give a lot of credit to the book, because as Dan and I were working on the processes, I wanted to walk all the talks. This is where the world is changing. I want everybody to think as a financial advisor, you’re being served twice, one with The Greater Game, they don’t care about a few basis points on returns. That’s table stakes. So much of the level one is taking care of the investment side, mitigating taxes, taking care of the areas, protecting the assets, some charitable planning, maybe shoot in some succession planning. I can tell you only 6% of the entrepreneurs actually feel they’re getting that from you, but that’s only level one. If you can help them from each of the stages, stage one through four, and help them create that vision, they’re going to love you to death. Because many of them want to continue in this path and create tremendous value, bigger impact, not creating legacies in the sense of enduring legacies, but active legacies. Last year, my wife and I set up a private foundation. I called it The Greater Game Foundation. I just love this so much, the difference that you can make, and I want to do it while I’m living, not while I’m gone type of thing. I think that’s one Dan and I very much share. Louis Diamond: Awesome. You wrote the book 10x Is Easier Than 2x, but now you’re claiming 100x is easier than 2x. How can that be the case? Dan Sullivan: The interesting thing, one of my points of proof on the original idea, the 10x Mind Expander, I use a lot of what the entrepreneurs have already done to prove the future. In other words, I said… You’ll remember the exercise, Lou. And I said, “I want you to pick your best number.” Everybody’s got a best number. It’s revenue, it’s net worth, whatever. And I said, “I just want you to multiply by 10.” And immediately there’s this reaction. He says, “You know how hard it was to get to just where I am 10 times?” And I said, “Well, you’ve already done 10 times. You’ve probably done 10 times twice. So let’s go back to the beginning. When were you 1/10 of where you are right now?” And they can nail it. They can tell you the year, they can tell you the month when they were 1/10 of where they were. And I said, “Let’s write the actual structure that got you from 1/10 to where you are right now.” And there’s five stages, and usually it’s an event, it’s a new relationship and all of a sudden they get a big check. And we measure, as entrepreneurs, size of check is a good scorecard. When you’re first starting, you got a $10,000 check, that was the biggest check. But about five years later, you get a $100,000 check, and all of a sudden it seems strange at breakfast, but by dinner you’ve normalized the idea, “Well, I know what it’s like to get a much bigger check, a 10 times check.” And so I have them create five growth stages that took them from where they were 1/10 to where they are right now, and I said, “Now let’s go back and talk about doing 10 times more.” And what they recognize, 80% who’ve got them 10 times the first time is going to be the same. It’s relationship, it’s having a great team, it’s having a simple approach that always works and it’s about the kind end customer. It’s not about them. It’s about who is it that you’re being a hero to in the marketplace. Because the truth is people don’t want to have a lot of relationships as they grow. They’d like to have one relationship to grow. They’d like to have an advisor who’s growing with them. But then John introduced me to the whole world of AI and I said, “We’re not talking 10 times anymore. We’re talking 100 times.” I said, “If you apply this new form of thinking, because it is an entirely new form of thinking, to what you’re doing right now, you can see that 10 times is going to happen just by doing three or four things where you’re eliminating waste, you’re eliminating things that just don’t work anymore, changing relationships, changing teamwork, changing collaborations in the marketplace.” But meanwhile, this new world of thinking is making you healthier. It’s making you more fit. So where before you thought you wouldn’t have the energy at 70, you now have more energy at 70 than you had at 50. So you’re the only one who says when it’s going to stop. I’m 82 in three weeks. We’re having this… I’m 82 and I’m way more ambitious at 82 than I was at 52. And the world is, because the world outside in terms of technological capability and access is way, way bigger in my 82nd year than it was in my 52nd year, and I love the growth. I have to tell you that the greatest point where AI is going to have the impact is going to be making money. The big titans, the Metas, the Googles, the Nvidias, what do they have in common? It’s about the money and where AI is being applied most is how you do new things with money. So that’s where the 100 times now comes from. I’ve normalized it. I said, “We’re not talking a 10x game anymore. We’re talking 100x game.” But the number on the scoreboard isn’t the issue. The scoreboard is, are you actually having fun? Louis Diamond: Yeah, we call it living your best business life. That’s our major barometer in charge. John, I don’t know if you could pull up your slides again, but I want to talk about the bridge between stage two in your pyramid to stage three. So that’s from expertise into scalable property. Can you explain how this relates to a financial advisor or an independent business owner and why this concept is so important for the valuation of a business? John Bowen: The book, it’s written for entrepreneurs, but I wanted to create some bridges while we’re together with Louis on really what’s going on for financial advisors and how you can help them. So if they’re at our stage one, Dan and my stage one of The Greater Game, and they want to go to two, they’re kind of dreaming oftentimes, and we want to help them begin creating the architectural structure. And as an advisor, this is really going to encourage everybody to read chapter two, The Greater Security. It talks about really the VFO, Virtual Family Office structure that they want, and you got to help them get financially solid, building personal wealth outside of the business, tax, estate, insurance, business structure. That’s what we all do today. Then though, if they want to move from level two to three, what we find over and over again, advisors are not equipped to do this, because what we’re taking is that founder where everything’s in its head, we’re now helping them move from just having that expertise to having scalable property. This is that codifying the process of building IP that’s transferable. And this is where the real valuation changes. Now, I’m not asking financial advisors to be the IP experts, but what the entrepreneurs want is they want somebody to help them curate and then coordinate between each of these levels. We go from three to four that the founder is indispensable, oftentimes at three. Now we want the team there to be invincible. And it’s not just the individual team as Dan was talking about. It’s the community. The collaboration is where this really takes off. The noise of AI is making it harder to market, but by partnering, particularly as financial advisors, we can very quickly have groups. One of the reasons why I’m collaborating with Dan, I want to help our financial advisors to work with entrepreneurs. Dan wants that research. So this is the natural collaboration. But they’re interested here in governance, self-managing teams. One of the things that Strategic Coach is brilliant at, the pre-transaction they want. And what we find so often is the indispensable discount. So many businesses sell, if they sell at all, they’re selling for three to five times multiplier, not advisory, but traditional businesses. Well, if you can make it to four, all of a sudden you’re now talking to 10 to 15 times multipliers. And think of it as if I’m a buyer and I’ve been involved in 50-some transactions, what happens is if the business is the guy, the gal, they’re the business, then you’re buying a very expensive job type thing. So let’s just keep a simple one. They’re having a couple million dollars of EBITDA. And let’s say the high range of that, five times EBITDA is $10 million. Well, the difference at 15 times two million is 30. Now, a few basis points I don’t really care about. I really care about capturing that difference. And because there’s a machine working without, I can buy that machine and generate that cash flow and it’s also taking advantage of the vision. And then when we get to level four, this is where most advisors make the biggest mistake is, “I’ve won. I’m at level four. I’ve got tremendous wealth.” Okay, but I’m now looking at significance. And I do want to go, “It’s not enduring legacy I’m looking for. I’m looking for active legacy. I’m looking for family governance.” Do I want to continue to build it like Dan and I’m doing at 70? I’m building the business so I can continue doing it as long as I want to do it. At the same time, and I love the impact we have and I know you do too, Louis, for the impact you have. Why not build the platform that’s going to allow you to do that as long as you want to do that? And if you don’t want to do it, let’s create the most value to transfer. When you start having conversations like that with families, entrepreneur families, it just changes, and very few advisors can do that. And that’s what we’re finding. We have a coaching company, training company, we train those things. They’re winning, quite honestly, almost 100% of the time because entrepreneurs didn’t know that was available to them. Louis Diamond: Interesting. It seems like the difference between stage two in your pyramid, to leap to stage three or four, that seems like a pretty massive pivot point for valuation for building a scalable business, having a self-managing company, et cetera. Do you find or have you seen that advisors or entrepreneurs that are in stage two themselves, they kind of pattern-match when they’re working with their own clients and kind of manage their own clients into stage two, or is it not really connected? John Bowen: I think that once you get the bigger picture and see the greater game, you can help your clients. That is a very small percentage. Remember, it was only 5.4 of when we surveyed successful entrepreneurs were actually playing the greater game, all four levels, the 10 greater multipliers. So I think what we tend to do is we get stuck on what we can do. And all the training is for level one for financial advisors. We don’t know how to guide them through the other levels. And really, the big difference from two to three, Dan and I’ve talked about this a lot, and I think Dan’s one of the biggest champions of this, is collaboration, putting together strategic partnerships. It could be with your competitors. This is for entrepreneurs, competitors, it could be various vendor partnerships. But the ability to open up markets that way when you have now put together in level two your IP, value creation’s huge. For advisors, it’s putting together partnerships with centers of influence. When we survey top financial advisors, 70% of their best clients came through COI, Centers of Influence with accountants, attorneys, investment bankers, and so on. Well, let’s do it on purpose, be successful on purpose. Louis Diamond: Dan, question for you. In all your experience working with successful financial advisors, insurance producers, probably any entrepreneur, what do you feel are the most common things that folks do unintentionally to really hurt their enterprise value even long before, or if ever, they decide to sell their business? Dan Sullivan: Yeah, I think the biggest thing is they stay entirely within their industry. One of the first questions that we ask our entrepreneurs when they come into the program and where you see it most is in the professions: lawyers, accountants, engineers, architects. I’ll say, “Well, what is it that you are?” And they’ll say, “Well, I’m a lawyer. I’m a tax lawyer.” And I said, “Are you a tax lawyer or are you an entrepreneur who has a specialty in tax law?” Okay. It makes a big difference, because if you see yourself as a tax lawyer, then you’re saying that you’re a better paid factory worker. You’re a manual laborer. But if you’re an entrepreneur, it’s a fairly recent idea in human history. There’s always been entrepreneurs, but it wasn’t until about the beginning of the 1800s that you start seeing this really different class of people in the marketplace, who, it didn’t matter how they were born, they were taking advantage of some new multiplier technology. Steam power being a great example. Around 1800, steam power came on. And anybody who had a bright vision for themselves and had the wherewithal to figure out what needs could be satisfied with a new technology, all of a sudden they became rich. They became rich. And it was very disruptive, because up until then it was based on aristocracy and you were born into wealth or you were born into poverty. There was no crossover. So what we’re saying is anybody who comes into Strategic Coach, I said, “I’m not going to tell you anything about your particular industry.” I said, “You know all the best practice people in your industry and they have workshops and they have conferences and you go to them, but they don’t know how to be entrepreneurs. You know how to create a really well-paying job, but you haven’t created a company.” A company is a totally different realm and I would say the vast majority of entrepreneurs, 95% of entrepreneurs haven’t really created a company. They’ve just created a really well-paying job which requires their presence and their attendance. I said, “You don’t get any payout for your company. If you’re the company, you need to have a structure.” I’ll give you an example. We started the company in 1989, and we’re about 270 times what our first year revenues were, and that was a great year. I was very happy for the first year, but we’re about 270 times. Along the way, what I did is I created other coaches so it wasn’t just Dan, the coach. So we have 16 other coaches. And I’ll give you a little example. In 1994, that year our company did 144 workshop days, 36 per quarter. One coach: me. Last year we did 600 workshop days and I did 12. 588 were done by other coaches. And our coaches are great. They’re clients who have coaching instincts and they do it. So about four years ago, I met one of our clients who’s an M&A specialist, and I laid out all the facts just in conversation, “This is our revenues. We have no debt. It’s repeatable income, around 70% is repeatable for one year.” I put the whole structure together. And I said, “So right off the top, I don’t have any relatives on staff.” The first thing they look for, “Any relatives working for you?” And he gave me a number. It was a big number. It was probably four times revenue for that year. He said, “We got a lot of structures.” Then something happened in the marketplace, and this is a great breakthrough that the US Patent Office sometime in the last 10 years recognized that up until about 10 years ago, to get a patent, you had to have a technological component for what you were doing. Sometime in the last 10 years, the patent bureaus decided that the internet is the technological component. So they’ve introduced education and entertainment as patentable processes. So in the last three years, we’ve gotten 82 patents. 82 patents. And these are our thinking tools, Lifetime Extender, Free Focus and Buffer Days. You know the routine that you learn in the first three days, and we’ve got 82 of them. We’re averaging about 25. I get a new patent about every two weeks. So I saw this M&A specialist, and I said, “This has happened in the last three years.” And he said, “Immediately it doubles the valuation of your company.” So what John’s saying here, as you go through the four stages, more and more you get paid for your creativity, retail, you get paid for your retail. But if you structure it, you record it, you package it, it is even greater than what you got paid for your creativity. Louis Diamond: Super interesting personal anecdote, and I appreciate you sharing that because that definitely did drive the point home for me. I see the applicability to probably any industry, but especially to any financial advisor. Dan Sullivan: Oh, yeah. Louis Diamond: The best RIA firms, the best advisors, they pretty much all start off with a cult of personality founder who’s the rainmaker. And then the practices that really grow and scale and are valuable are more platforms. That’s what private equity wants to invest in. And those are the firms that get the higher multiples. Dan Sullivan: Yeah. So the big thing is there’s a really, really great IP lawyer. He’s in our program and he’s made the breakthrough, and he’s the first IP lawyer that doesn’t charge by the hour. He charges by the patent. If the IP lawyer charges by the hour, it’s a very slow patent. If he charges by the patent, it’s a very fast patent. But the big thing, he showed a slide that in just big corporations, 1980, you took big corp, Fortune 500, the S&P 500, more than 80% of their valuation was tangible. It was property, it was real estate, it was fleets, it was equipment. Last year, more than 80% were intangibles. It was your ideas, intellectual. If you look at Elon Musk, it’s all intellectual capital. If you look at Meta, you look at anything, it’s intellectual. It’s not tangibles. So we’ve entered into that new world and AI has introduced us to that new world. It’s new processes, new structures, new approaches and it’s really interesting. It’s hard for entrepreneurs to get their idea that your creativity is actually property. Louis Diamond: It sounds like the ultimate challenge for anyone listening is translate your process, your ideas, the stuff that you’re doing by instinct as you both had said, and turn it into something patentable or something repeatable that another advisor, another executive, another owner can pick up and deploy and scale. John Bowen: We share the process in chapter four. It’s the fourth greater multiplier. And we actually share Caldwell, the attorney that Dan’s talking about, his story and the value creation. He’s now the major player in that space. And this is where we as advisors, we’re given a twofer, Dan and Louis, is that you can help your clients, but you can do this yourself too. You’ve been involved in a number of large transactions. The difference, I had a $2 billion advisory practice I sold in ’98, and we sold for 16 times earnings. And a big part of it, we were in that blue ocean. We had agents that we created and strategic process that would run without me, and it did type thing. And it continued to grow and went for about 10 fold what I sold for a number of years later. This is something that’s very real. Louis Diamond: Absolutely. I got two more questions for you guys because I know you’re both busy. For an advisor who feels like they’ve won the growth game, they grow 10, 15, 20% per year, they’re charged up, they’re on the Barron’s list, the Forbes list, they’re hitting their AUM milestones, they built an amazing team, they have a family member in the business. They have everything that anyone could want. What does the next game look like for them? What’s the next frontier once you’ve achieved all those things that from the outside looking in, seems like you have it all? What’s the next game to play? John Bowen: Well, we’re going to both say The Greater Game, but the- Dan Sullivan: Well, tell them about the dashboard, John, because the book is just part of the deal here. It gives you the landscape. There’s a great tool that comes with the book. So tell them about the dashboard. John Bowen: Really what we wanted to do is to create kind of a community just around the book. Dan and I and team built a dashboard. We were very creative on naming, thegreatergamedashboard.com. You can go in and we’re now studying every month over 500 successful entrepreneurs. We have that data in here. You’ll be able to see how you compare at each of these stages, the four stages, the 10 multipliers. And you’re going to get specific recommendations. This is for entrepreneurs. But again, you should do it. If you’re a financial advisor, you have an equity ownership, you should definitely be doing it as well. And one of the things that we see over and over again, and Louis, you probably see this a lot in the conversations. They have advisors who have already won. They don’t know what the next game is. And it’s easy to check out at that point. It’s easy to frustrate the next generation of leaders and so on. If you take the time to really see what the opportunities are and architect to realize that vision, you can create, whether it’s selling the practice, creating tremendous value there or designing a role for yourself, maybe it’s executive chairman type for that business that you can guide it with the vision and what you’ve brought and strategy. But bring that team up. That’s going to create so much value, so much impact and you can design it for the life that you want. And that’s where I get very excited. Louis Diamond: I can hear the passion in your voice. Dan, let’s finish with you. Given all of your experience working with entrepreneurs, advisors, business owners, et cetera, what’s the one move that you’ve seen the most successful entrepreneurs in your orbit make that’s changed the trajectory of their firms and their life more than anything else? Dan Sullivan: I’ll answer it in a little roundabout way. Periodically, I have a thinking tool. I said, “If everything was taken away from you as an entrepreneur and they moved you 1,000 miles away, what’s the one thing that you would take with you? It has to be portable. So what is the most portable thing that you have that you would start over again with the greatest value that you had created previously? What would it be? And then you would rebuild what you’ve already created, but you would do it much faster. What would be the one thing?” It’s an interesting thought. But in our concept, it’s called unique ability, that there’s something about you, as an individual, that first of all gave you enough confidence to become an entrepreneur because it’s risky. It’s a risky proposition. It’s guessing and betting and it’s risky business and it’s unique ability. So the starting point for all growth in Strategic Coach is that there’s something about you that’s absolutely unique. You don’t have any competitors on this and it has two qualities. One is that you’re so good at it, you don’t take it seriously. You’ve done this since you were a child and it just comes to you naturally and you don’t see the significance of it. When you’re in Coach, you start seeing the significance of it. And the second thing is you just absolutely love doing it. It’s what you love doing most of all. It comes to you naturally. You don’t even have to think about it. And then you begin to realize that anything else you’re doing as the founder and the owner of your company, probably somebody else can do. So you’re doing 20 things, but really you should be doing three things. The other 17 things still need to be done but not by you. And that’s the breakthrough. You have to simplify in order to multiply. Louis Diamond: I absolutely love that. I know when I was in Coach, that was my biggest takeaway or realization was figuring out what my unique ability was because I think the two components,

What if the disruption you have been trying to avoid is actually the thing that could transform your life? In this episode of Winners Find A Way, Coach Trent M. Clark sits down with Suzie Hall, global entrepreneur, award-winning interior designer, Founder and CEO of The Cornerstone Collective, speaker, and author of Blessed Disruption: Transforming Trauma Into Triumph. Suzie grew up surrounded by elite athletics as the daughter of a major college football coach. From bowl games to college athletics to entrepreneurship, she learned early what performance, pressure, competition, and resilience look like. But behind the success and achievement, Suzie also experienced personal trauma, disconnection, and seasons of painful disruption that eventually led her to a powerful life reset. In this conversation, Trent and Suzie talk about athletics, entrepreneurship, faith, vulnerability, leadership, personal transformation, and what it means to become the head coach of your own life. This episode is a reminder that winners are not people who never face pain, failure, or setbacks. Winners are the ones who choose to heal, grow, adapt, and find a way forward. In This Episode, We Discuss: Suzie's background growing up in a major college football family How athletics helped shape her confidence, risk tolerance, and leadership Why losing is part of life, business, and personal growth The meaning behind Suzie's book Blessed Disruption How trauma can create disconnection when it is left unprocessed Why halftime can become a powerful reset point in life The difference between accidental disruption and intentional disruption How to stop playing victim and become the head coach of your life Why vulnerability can lead to freedom and healing The importance of discipline, morning routines, faith, and personal growth How parents and leaders teach more through how they show up than what they say Why people need to give themselves permission to play a bigger game Key Takeaways ✨ Disruption can become a blessing when you choose to grow through it. Suzie reminds us that painful seasons can become turning points when we use them to heal, reset, and transform. ✨ You win or you learn. Trent and Suzie talk about how sports teaches us that losing is not final. It is feedback. The lesson is what matters. ✨ Halftime is a chance to reset. When life feels like it has exploded, that may be the moment to pause, reflect, and choose how you want to show up moving forward. ✨ You are responsible for your own scoreboard. Suzie shares how she learned to stop standing on the sidelines and become the head coach of her own life. ✨ Healing starts with awareness. Before we can change our story, mindset, or patterns, we need to become honest about what is holding us back. ✨ Vulnerability creates freedom. Sharing our stories can feel scary, but it can also release the pain that has been holding us hostage. ✨ Small first downs matter. Instead of always going for the Hail Mary, growth often comes from daily discipline, small wins, and consistent action. About Suzie Hall Suzie Hall is a global entrepreneur, award-winning interior designer, Founder and CEO, speaker, and author. She published her memoir, Blessed Disruption: Transforming Trauma Into Triumph, in 2025. Growing up as the daughter of a major college football coach exposed her to elite athletics, competition, high stakes, and the mindset of leaving it all on the field. After transforming herself and her life after what she calls her "Halftime explosion," Suzie now leads and inspires others through her story, faith, and lived experience. Resources Mentioned Blessed Disruption: Transforming Trauma Into Triumph by Suzie Hall Leading Winning Teams by Coach Trent M. Clark Daring Greatly by Brené Brown Be Your Future Self Now by Dr. Benjamin Hardy 10x Is Easier Than 2x by Dr. Benjamin Hardy and Dan Sullivan The Dash Entrepreneurs' Organization James 1:2 2 Timothy 1:7 Connect with Suzie Hall Website: www.suziehall.com Buy the Book: https://suziehall.com/blessed-disruption Book Suzie to Speak: https://suziehall.com/meet-suzie-hall LinkedIn: https://www.linkedin.com/in/suzie-hall-9a0b0a8/ Instagram: https://www.instagram.com/suziehall22/ Facebook: https://www.facebook.com/suziehall22 YouTube: https://www.youtube.com/@suziehall9818 TikTok: https://www.tiktok.com/@suz2design Listen & Subscribe Listen to Winners Find A Way every week for powerful conversations with leaders, entrepreneurs, athletes, and high performers who know what it takes to overcome adversity and keep moving forward. Subscribe on YouTube and all major podcast platforms.  

Dr. Benjamin Hardy, organizational psychologist and author of "10x Is Easier Than 2x," explains the science behind scaling a business. In this episode of The Business of Advice with Cody Foster podcast, Benjamin breaks down the mindset shifts, business frameworks and leadership decisions that help owners scale faster. You'll learn: ·      Why a true 10x goal forces you to make better decisions than a safe 2x target ·      Why considering "who, not how," is critical for delegation and scaling your business ·      How The Scaling Framework™ helps businesses grow faster If you want to grow your business, simplify your strategy and stop getting stuck in the gap between where you are and where you want to be, this conversation is packed with insight. Want to scale your business 10x in three years or less?Scaling.com – Reach out to Benjamin and his team and get the strategies, systems and support to help turn your vision into a reality, pushing your business far beyond what you thought possible.

This week's episode is part two of my little 10x Is Easier Than 2x series… and honestly, this chapter completely changed how I think about growth, focus, and energy in business.Because so many of us are stuck trying to improve things by 10% here and there… working harder, doing more, adding more strategies, more offers, more effort. And yet somehow still feeling overwhelmed, stretched thin, and unclear.In this episode, I unpack why a 2x mindset can actually become the enemy of both results and energy and why 10x thinking simplifies far more than it complicates.We explore:✨ Why the 80/20 principle matters so much in business✨ Why bigger visions actually create more clarity✨ Your 20% zone of genius✨ The “who not how” mindset✨ The nervous system side of expansion✨ Letting go of old ways of operatingIf you've been feeling overwhelmed, scattered, or stuck in “doing more”… this episode will feel both practical and deeply freeing.If it lands, DM me “EXPANSION”. I'd love to hear what ideas and possibilities are opening up for you.

Welcome back to this week's TGIM episode! Today I'm sharing one of my favourite manifestation practices that has completely transformed the way I set intentions and bring my desires to life. The practice is simple yet powerful, and I call it: "Everything I Write Down Comes True."When I first started this practice in the summer of 2023, I had no idea how much it would change everything. It began with reading "10x Is Easier Than 2x," where I discovered the concept of a "desires journal." I took that idea to the next level by writing, "Everything I Write Down Comes True" at the top of my journal every single day.In this episode, I'm walking you through:Why this practice is more than just writing down goals: It's about setting a powerful intention, activating your brain, and training your subconscious to believe that your desires are already on their way.The science of manifestation: Learn how your Reticular Activating System (RAS) works behind the scenes to help you find opportunities that align with your desires.How to write your desires: I'll share how to write them in a way that taps into your emotions, is present and positive, and feels real.What to do if you don't believe it yet: If you feel doubt when writing down your desires, this episode will guide you on shifting your mindset so you can manifest with confidence.The magic of consistency: Learn how repetition strengthens your belief system and brings your desires closer to reality.Grab your journal, write down everything you want, and trust that it's on its way to you. Make this manifestation practice part of your daily routine and share your progress with me! I'd love to hear what happens when you put this into practice, and remember- your words have power!

Every entrepreneur would love to go 10x. So what's holding them back? In this episode, business coaches Dan Sullivan and Shannon Waller share the mindset you need to experience major business growth. Here's some of what you'll learn in this episode:The incorrect way that most people interpret 10x.How you can learn about going 10x from looking at your past.Why people are currently experiencing 10x greater growth very easily.How to think of 10x in terms of entrepreneurial freedoms. Show Notes: The world is progressing on the basis of new tools, new technologies, and new opportunities. We've all gone 10x many times in our lives. It's useful for entrepreneurs to look at how they've grown within the framework of their entrepreneurial lives. You can look at massive growth as a series of 10x jumps. If you don't have a deadline for it, it's only a wish. Entrepreneurs don't drive themselves crazy with their goals, they drive themselves crazy with their deadlines. Money you make can be good or bad depending on the activity and who is writing you the check. The four entrepreneurial freedoms are freedom of time, money, relationship, and purpose. All entrepreneurs seek the freedom to focus on whatever they want to focus on. Looking ahead doesn't tell you how to go 10x. Change is a natural part of being an entrepreneur. Resources: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin HardyThe Four FreedomsThe Self-Managing Company by Dan Sullivan

From the start of his career, Zack Oliva has deliberately moved toward where he sees the next wave of growth. Now co-owner of a national energy law firm, he shares how he makes major career and business decisions, builds a focused niche, and uses entrepreneurial thinking to stay in the right position for long-term expansion. Here's some of what you'll learn in this episode:Why Zack says he “wasn't a real person” when he started his firm in 2013.How focusing on the right people allowed Zack's company to grow exponentially.Zack's attitude toward every person who comes through his organization.How The Strategic Coach® Program has helped Zack and his business partner grow their company 3-4x.Why Zack thinks joining Strategic Coach® is one of the best investments you can make in yourself. Show Notes: Becoming a professional takes years of study, but becoming an entrepreneur starts with choosing to keep growing beyond your credentials. Most professionals follow best practices, while entrepreneurs create their own rules and go where the future growth will be. Entrepreneurs are people who want to grow. Your personal growth as an owner sets the ceiling for how big and how fast your company can grow. Choosing a growing niche creates a powerful platform to multiply opportunity. Casting for roles, not hiring for generic jobs, helps you find A‑players who fit your vision and teamwork standards. Treating your team members as whole people, not just employees, creates loyalty, creativity, and staying power. A business becomes more valuable when it runs increasingly well without the founder at the center of everything. Trusting your intuition is a learnable skill that gets stronger when you pay attention to past decisions and meaningful coincidences. Entrepreneurship is largely a game of confidence, and protecting that confidence is one of your key responsibilities. Strategic Coach thinking tools and workshops give entrepreneurs and teams a shared language that accelerates connection and progress. Investing in your team's development produces more creative, capable people who free you up for higher-level work and a fuller life. Resources: Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Who Not How by Dan Sullivan with Dr. Benjamin Hardy 10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy The Entrepreneur's Guide To Time Management

This episode is one that genuinely shifted how I see business, growth, and what's actually possible.After reading 10x Is Easier Than 2x, I felt like something unlocked in me, a bigger vision, a deeper clarity, and a completely different way of thinking about how we grow.In this episode, I break down what 10x thinking actually means, and why most of us are unknowingly operating from a 2x mindset.We explore:✨ The difference between 2x and 10x thinkingWhy most business growth is linear, and why that's what keeps us stuck.✨ Why 10x isn't about doing moreIt's about removing everything that isn't essential and focusing only on what truly moves the needle.✨ How a bigger vision changes your decisionsWhy thinking bigger actually simplifies your strategy.✨ The internal shift that creates external resultsHow your identity and vision shape everything in your business.✨ Letting go of what no longer fitsWhy 10x requires you to release old ways of working, thinking, and operating.✨ The 5 key components of a 10x strategyFrom expanding your vision to simplifying your focus and empowering others.This episode is for you if you've been feeling stuck in “doing more”… and you're ready to think, lead, and build at a completely different level.If this lands, DM me “EXPANSION” — I'd love to hear what's opening up for you

Special Guest: Ann Pells Welcome to Podcast Profits Unleashed, the show that helps coaches, consultants, and entrepreneurs grow their business through smarter thinking, stronger positioning, and better decision-making. I'm your host, Karen Roberts—and in today's episode, we're diving into something that quietly impacts your finances more than you might realize: the language you use around money. Our guest, Ann Pells, is a certified wealth strategist, financial literacy speaker, and founder of Ann's Plan. She helps individuals and families rethink how they approach money, debt, and long-term security using her powerful “How Can I?” framework. This conversation will challenge the way you think about what's possible—and show you how small mindset shifts can create big financial changes over time.  

No one can control the future, but something we can do is make sure we have a great past. Dan Sullivan and Steve Krein discuss how a good life is when you focus on making every day a great yesterday. Show Notes: Entrepreneurs often fall in love with exciting future possibilities and end up pulled in 10 different directions at once. When you commit to creating great yesterdays, you naturally think less about abstract futures and more about the quality of what you're doing right now. Today is real. The future exists only in your mind. Like strengthening a muscle, you get better at creating great yesterdays the more you practice it. Seeing each day as tomorrow's yesterday changes your behavior, even in frustrating situations like travel delays or schedule disruptions. Thinking of today as tomorrow's yesterday increases your intentionality, so more of your time goes to activities that compound. As a result of new technologies and tools, what you can accomplish in a single day is radically different from a few years ago, which makes your daily choices even more important. Many entrepreneurs suffer from too much opportunity and too much achievement, which makes it hard to stay grounded in the present. The greatest challenge that entrepreneurs face is loneliness, but Strategic Coach gives ambitious entrepreneurs a community where they feel understood and can talk freely about their goals and successes. Resources: The Entrepreneur's Guide To Time ManagementUnique Ability® The Impact Filter® Who Not How by Dan Sullivan with Dr. Benjamin Hardy 10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy Casting Not Hiring by Dan Sullivan and Jeffrey Madoff My Plan For Living To 156 by Dan Sullivan Thinking About Your Thinking by Dan Sullivan The 4x4 Breakthrough

  Most sales leaders invest in process, technology, and training. Almost none of them invest in the one lever that silently controls all three: the language their people use — out loud and in their own heads. Andy Weins has spent 20+ years in the military as a mass resiliency trainer, built a business from scratch, and studied the neuroscience and psychology of how the words we choose wire our behaviour. In this episode, he and Marcus Cauchi go deep on the specific phrases that signal avoidance, underperformance, and self-sabotage, and the language patterns that drive ownership, execution, and results. If you lead a sales team or run a company, this is not a soft conversation about mindfulness. It is a diagnostic tool. By the end, you will recognise the exact words your team uses when they are not going to close the deal, and you will know what to replace them with. Why This Matters Every sales team has what looks like a pipeline problem, a skills problem, or a market problem. Often it is a language problem in disguise. When your salespeople say "I just wanted to follow up," they are signalling low value before they have even started. When they say "I should call that account," they are parking it indefinitely. When they say "we need more leads," they are frequently deflecting accountability for what they already have. The language your team uses in CRM notes, forecast calls, and customer conversations is data. It tells you who is owning their number and who is performing learned helplessness. This episode gives you the framework to hear that signal clearly. Key Themes and Takeaways 1. Blame, Excuse, and Denial: The Three Default Failure Modes Andy opens with a concept drawn from Brené Brown's work on shame: when there is a gap between what we want and what we have, the brain defaults to one of three responses — blame, excuse, or denial — because they require the least cognitive effort. In sales, this shows up as: Blame: "The prospect went dark." "Marketing isn't generating quality leads." "The economy is tough." Excuse: "I didn't have time to prep." "The deck wasn't ready." Denial: "I didn't really want that account anyway." The correction Andy offers is deceptively simple: ask "Where is my DNA in this?" Even if you are 1% responsible for a poor outcome, claiming that 1% shifts you from passenger to driver. For sales leaders running deal reviews, that question, where is your DNA in this?, is worth installing as a standard. 2. "Just" and "But": The Two Words That Kill Credibility Before You've Started Marcus flags two words that most people use dozens of times a day without realising their cost: "Just" — minimises what follows. "I'm just calling to check in" communicates low value, low confidence, and low intent. Andy's framing: just justifies the nonsense that's about to happen. Train your team to remove it entirely from outreach language. Not "I just wanted to reach out" — "I'm calling because..." "But" — cancels everything before it. "Great work on that proposal, but..." means the compliment is noise. Two conflicting ideas, only one of which is true: the one that comes after but. In coaching conversations with reps, this matters. In customer conversations, it is fatal. These are not stylistic preferences. They are trust and credibility signals that prospects and internal stakeholders pick up subconsciously. 3. The Difference Between a Desire and an Expectation — and Why It Determines Whether You Hit Target Andy draws a sharp distinction that has direct application to how sales leaders manage their teams and how salespeople manage their customers: An expectation is what you want from someone else. It sets you up for resentment, conflict, and passivity — because other people are not here to meet your expectations. A desire is what you want. It is owned. It creates agency, because the question that follows is what are you willing to do to get it? In sales management, the difference sounds like this: Expectation: "My reps should be hitting 80% of quota by Q2." Desire: "I want a team hitting 80% by Q2. What am I prepared to do to coach, structure, and resource them to get there?" The second version puts you back in the problem. That is where leverage lives. 4. "Need" vs "Want": Why Needs Create Victims and Wants Create Agency Drawing on Dan Sullivan's 10x Is Easier Than 2x, Andy argues that needs are a trap. When you say "I need a six-figure salary" or "we need more pipeline," you are constructing a prison: a world where survival is contingent on something outside your control, which justifies inaction when that thing doesn't arrive. Wants work differently. "I want more pipeline" immediately opens the question: what are you willing to do to generate it? The conflict becomes internal — which want is greater, your want for comfort or your want for results? — and internal conflict is where growth happens. For founders: audit the language in your strategy meetings. Count how many times need is used as a reason not to act rather than a prompt to act. It is a reliable indicator of where learned helplessness has taken root. 5. People Talk About Results to Justify Decisions They've Already Made This is one of the episode's sharpest insights, and it maps directly onto how sales forecasts and pipeline reviews get distorted. Andy's framing: the people who get funded on Dragons' Den are the ones who talk about the work — "we will take this influencer, they will post three times a week, that will reduce our customer acquisition cost by X" — not the ones who say "we'll increase sales and grow the business." Watch for this in forecast calls. Reps who say "I'm going to close this at the end of the month" are describing a result. Reps who say "I have a confirmed call with economic buyer on Thursday, legal review is booked for the following week, and we've agreed the commercial terms" are describing work. The second rep knows what they're doing. The first is hoping. Marcus extends this: the work is the reward. Not a soft point — a structural one. Fixating on the number makes you passive. Fixating on the three specific actions that produce the number makes you active. Build your pipeline reviews around activity and methodology, not outcomes, and the outcomes improve. 6. The Six Most Powerful Statements — A Framework for High-Performance Internal Dialogue Andy's framework for replacing avoidance language with accountable language is built on six sentence-starters, used in sequence. For sales leaders, this is a coaching script and a self-assessment tool. I am — Identity. Who are you as a seller, a leader, a professional? This sets the anchor. It also establishes boundaries: I am not going to take that approach is more powerful than I can't or I won't. I can — Capability. Honest inventory of what is within reach. Not everything, but something. What can you actually do? In coaching conversations, this is where excuses go to die. I feel — Emotional data. The body knows before the brain articulates. I feel uncomfortable with this account's timeline is information. Suppressing it is expensive. Andy's recommended construct: I feel [emotion] when [specific behaviour occurs]. Clean, ownable, actionable. I know — Empirical grounding. Not assumption, not interpretation. What do you actually know versus what are you telling yourself? In sales, this is the difference between a forecast based on facts and one based on optimism. I want — Stated desire. Now that you are grounded in reality, what do you actually want? This is where new thinking enters. It plants a direction. I will — Commitment. A contract with yourself. Time-bound, specific, testable. This is where language stops being self-talk and becomes execution. Run your 1:1s through this lens. What do you know about this deal? What do you want to happen? What will you do in the next 48 hours? That is a coaching conversation. 7. Should → Could → Can → Will: The Language Ladder That Turns Avoidance into Action This is Andy's most immediately deployable tool for sales managers dealing with stalled activity, sandbagged pipeline, or reps who are busy without being productive. Should — moralises and parks. "I should call that enterprise account" means it will not happen. It creates guilt without commitment. It is where people store things they have decided not to do. Could — generates options. Crucially, Andy argues that you must start here with unlimited time, money, and resource. No constraints. Let the brain go wide. This is how you break out of small thinking. In team exercises, this is the brainstorm phase. Can — grounds in reality. Take the expanded could list and ask: what can we actually do, given current constraints? You typically get more options than if you'd started with can directly — because could first opens more neural pathways. Will — is the commitment. Specific. Time-bound. Testable. And Andy's observation from hundreds of workshops: the will is almost always a small, basic action that the person had been avoiding simply because they had never written it down. For sales leaders: run this sequence on any stalled deal, underperforming territory, or strategic initiative that has been sitting in should for more than two weeks. It takes fifteen minutes and it moves things. The Four Agreements Applied to Sales Leadership Marcus frames the episode's second half around Don Miguel Ruiz's The Four Agreements and their antithesis — a framework that maps precisely onto how high-performing versus underperforming sales cultures operate: Agreement What it looks like in a strong sales culture What the antithesis looks like in a broken one Be impeccable with your word Forecasts you can trust; commitments that stick CRM noise; happy-ears forecasting; overpromising Don't take anything personally Reps who hear objections as information Reps who go quiet after one rejection Don't make assumptions Proper discovery; testing hypotheses with buyers Pitching to an assumed need without qualification Always do your best Consistent activity; incremental improvement Effort contingent on mood or certainty of outcome   The antithesis that Marcus outlines is worth reading carefully as a diagnostic of cultural dysfunction: using language to protect yourself rather than communicate clearly; speaking to justify rather than clarify; making everything about yourself; filling information gaps with untested stories; and making effort conditional on comfort. If that describes your forecast calls, your deal reviews, or your 1:1s, this episode is the starting point for changing it. Reflect, Realise, Regulate: Why Acknowledging a Problem Is Not Step One Andy challenges the received wisdom that acknowledgement is the first step. His model: reflection comes first. Reflect — how did I show up? What is frustrating me? What brings me clarity? This is the diagnostic phase. Realise — who are the right people to involve? What behaviours am I responsible for? What choices do I actually have? Regulate — pick accordingly. Act from awareness, not reaction. This has direct application for sales leaders managing underperformers. Jumping to the problem — "your close rate is 12% and the team average is 28%" — before the rep has reflected produces defensiveness, not accountability. Create the conditions for reflection first. The numbers become a shared investigation rather than a verdict. The Start/Stop/Continue Framework and Where Sales Organisations Leave Most Value Marcus closes with a direct provocation: if you audit the dead work, the rework, and the pointless activity that most sales organisations inflict on themselves, you can recover 60–80% of your working week. The stop list is the highest-leverage intervention. Not because stopping things is easy, but because it creates the cognitive and calendar capacity to do the things that actually matter. Ask your team: what are you doing right now that if you stopped tomorrow, no one — including your customers — would notice? That conversation, done honestly, is worth more than most sales methodologies. A Five-Minute Exercise for You and Your Team Name one should that has been sitting on your list for more than two months. Generate five coulds — with no constraints. Strip it to two or three cans — given actual resources and time. Write one I will with a day and a time attached. Identify the one word in your vocabulary you will remove this week to stop yourself wriggling out of it. Do this in your next team meeting. Watch what surfaces. About Andy Wines Andy Wines is a fourth-generation entrepreneur, 20+ year US Army veteran, and mass resiliency trainer. He owns and operates a junk removal business and has built a speaking and consulting practice focused on the language of leadership and the psychology of performance. His first book, Words F**king Matter, identifies 13 phrases that are actively limiting performance. His second book, Stop Avoiding Your Numbers, is a guide to financial confidence for business owners. Andy is available on LinkedIn — his phone number and email are public and he actively responds. You can also reach him at andyweins.com.   #sales leadership #sales team language  #sales coaching #founder mindset #accountability in sales #B2B sales performance #sales productivity #sales culture #high performance sales teams #sales pipeline management #sales manager coaching #sales mindset Chapter Markers 7 Truly Insightful Moments for Sales Leaders and Founders Timestamp Chapter Title 0:00 Intro — Why the Words Your Team Uses Are Your Biggest Revenue Leak 2:00 Blame, Excuse, Denial: The Three Ways Salespeople Avoid Accountability 3:29 "Just" and "But": Two Words That Destroy Credibility Before the Call Has Started 7:35 Desires vs Expectations: Why Sales Leaders Who Set Expectations Fail Their Teams 10:19 Talking About Results vs Doing the Work — How to Spot Who Will and Won't Close 20:27 The Six Most Powerful Statements: A Framework for Accountable Sales Conversations 41:43 Should → Could → Can → Will: The Language Ladder That Kills Pipeline Avoidance 45:00 The Stop List — Recovering 60–80% of Your Team's Week by Removing the Right Things

A technology doesn't truly transform the world until it becomes so normal that it's boring. As dramatic as AI feels today, it's headed for the same destination. In this episode, Dan Sullivan and Shannon Waller explore the different stages people are at with AI, what entrepreneurs can expect as it becomes embedded in everyday life, and how they can turn AI into a capability that multiplies their existing strengths. Here's some of what you'll learn in this episode:How all technologies go from exciting novelty to everyday normal.How entrepreneurs, team members, and the public are each thinking about and using AI right now.How big companies are building AI into their products and services so it simply becomes part of daily life. Show Notes: Technology only becomes truly useful when it's so normal in your life that you barely notice it. What feels disruptive and exciting today will quickly become just another dependable part of how you get results. AI will embed into every tool you use at a far faster pace than any previous technology shift. Electricity, highways, and smartphones were once extraordinary breakthroughs, but now they're simply part of everyday life. If you're overwhelmed by AI, the real issue isn't the technology itself, but unmade decisions about what you want and what it means for you. Humans are uniquely wired to normalize change, which is why your biggest breakthroughs eventually feel routine. The faster you can emotionally normalize new technology, the faster you can turn it into a strategic advantage. No technology changes your character, but it can dramatically multiply the results of your existing habits. AI is particularly powerful for repetitive, standardized activities that free you up for higher-value thinking and relationships. If you struggle with people and teamwork, AI won't fix that problem; it will just expose it more clearly. Most fears about AI come from team members feeling it's being imposed on them without context, safety, or a future they can see themselves in. Your team's concerns about AI are useful raw material for designing solutions that grow their confidence and engagement. The real opportunity is not just building smarter tools, but helping people feel capable and confident using them. Every 10x jump in your business starts with a period of fear, uncertainty, and discomfort that later becomes your next version of normal. Measuring your progress backwards shows how many things that once felt extraordinary are now just part of how you operate. Instead of waiting for AI to feel safe, decide how you want it to support your best future and then take small, practical steps toward it. The entrepreneurs who win with AI will be the ones who treat it as an everyday capability, not a one‑time miracle. Resources: 10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

Greg Toner kept only his best clients, raised prices, picked one niche, and grew his practice 15X.While many CPAs accept any business that comes their way, Greg found success by being highly selective. He looked at his client list, identified the bottom 10% who weren't getting value from his work, and let them go. Then he raised fees on the clients who remained. His team didn't complain. His revenue didn't drop. And the capacity he created allowed him to focus exclusively on serving veterinarians across Canada.Today, Greg works with 360 vet practices from coast to coast. He doesn't prepare tax returns anymore. He doesn't do bookkeeping. His role has evolved into technical sales and high-level tax planning because he built systems that allow his team to handle the rest. When you niche down and get really good at solving the same 15 problems over and over, referrals fly and close rates skyrocket.This is the third episode in our Power of Focus series, where we explore how CPA firm owners use focus as a strategic advantage. Greg's story proves that the riches really are in the niches, but only if you're willing to make the hard decisions first.Timestamps:01:55 - How firing the wrong Accounting clients changed everything 03:18 - The APA spreadsheet that made the decision obvious 04:14 - Why his team was happy to see clients leave 04:57 - No revenue loss, not even in the short term 05:19 - The dam holding back good clients 06:17 - Why he joined APA (opportunistic, not desperate) 07:01 - From sole Accounting practitioner to 15X revenue 07:28 - Evolving from doer to technical sales role 09:11 - The mental leap of hiring high-salary staff for your CPA firm  11:07 - Solve the same problem 100 times, become a hero 12:23 - Why niching down made CPA Firm growth rapid 13:26 - 10 leads a week, high close rate 13:50 - How 15 vet clients became 360 across Canada 15:18 - The horror film basement full of paper files 16:56 - Book: 10x Is Easier Than 2x by Dan Sullivan

Some advisors seem born with bold voices — but most are still whispering in thecorner. In this episode, hosts Justin Lakin and Wes Young sit down with Matt Halloran, co-founder of ProudMouth and creator of Sonic Boom Coaching, to unpack one of themost uncomfortable (and essential) topics in growth: resistance. They explore whywe avoid change, why good marketing often falls flat, and what it really takes tobuild and scale your influence. This episode isn't a pitch; it's a call to leadership. If you've ever felt stuck behind thescenes in your business, this one's for you. What to expect: Why most advisors think they're good at marketing, but aren't The three mindset barriers keeping you from real progress (fear, fatigue, andarrogance) The five returns on podcasting and why downloads aren't one of them How to build a brand worth talking about (and coaching tips to get there) And more! Resources: Submit your questions here Transform Learning Series “The War of Art” by Steven Pressfield “10x Is Easier Than 2x” by Dan Sullivan & Dr. Benjamin Hardy Other Listening Platforms: Listen on Apple Podcasts Stream on Spotify Watch on YouTube Connect with Us: Instagram X Facebook LinkedIn Youtube Wes Young Live Website Connect with Matt Halloran: ProudMouth LinkedIn: Matt Halloran matt@proudmouth.com Calendly: Matt Halloran

You're not lazy. You're not broken. You're overloaded. And if you're a high performer, here's the truth nobody says out loud: you're the easiest person to knock off track because you're the person who tries to hold everything together. You carry the calendar. You carry the decisions. You carry everybody else's needs. And when life gets loud, even the most disciplined people drift. So let's normalize it: getting off track is part of being human. The only thing that matters is how fast you get back on track. In this episode, I'm walking you through The 24‑Hour Reset. It's a science-backed, real-life process I've used for years to pull myself out of funks, ruts, and chaos. And I've taught this same reset to thousands of high performers who needed one thing: a way to get back in control fast. No shame. No perfection. Just a road-tested plan that works when your life is already full. Here are the 5 steps of the 24‑Hour Reset we'll run together: Change your state Clear the clutter Choose the win Finish strong Own the first hour And I'm giving you one of the simplest, most effective tools for clearing mental clutter: the Brain Sweep Exercise. You stop carrying open loops in your head and give each one a next move: Do it Delete it Defer it Delegate it Schedule it If you've been off your routine, behind on everything, or stuck in that “I'll start Monday” loop, this is your next step. Press play, run the reset, and get your life back. Remember, grab your FREE, custom-designed PDFs at idareyoupod.com: The Daring 5-Step Scale-Up Plan: A simple worksheet to define your 10x self and align your calendar with that future. 10x Companion Worksheet: Quick prompts to help you apply the episode and practice the 10x mindset all week. 10x Is Easier Than 2x — Visual Synopsis: A clean, scroll-stopping summary of the best-selling book by Dr. Benjamin Hardy and Dan Sullivan. Connect with Darrin Johnson: www.idareyoupod.com Instagram: @idareyoupod YouTube: https://www.youtube.com/@IDareYouPod TikTok: @idareyoupod

Get ready for a fun collab with my friend Jillian Murphy, an incredible sales mentor, business coach, speaker and podcaster! In this episode, we get into the importance of visibility, the sales process, and how creating genuine connections can lead to more opportunities. We dive deep into how being seen in your business and showing up authentically can directly impact your sales. Jillian and I discuss how trust is the foundation of connection, especially in a world that's navigating a "trust recession" online, and why collaborating and building relationships will help you thrive.Tune in to hear more about: • Why visibility and being seen are key to boosting your sales • How collaboration and genuine relationships drive growth • Why being authentic online is more important than ever • Leading by example and nurturing connections for sustainable successDon't forget to make sure you're subscribed to the podcast on your favourite platform and kindly leave me a 5-star review with your thoughts so we can reach other passionate entrepreneurs and business owners like yourself! Jillian's LinksMagnetic Messaging Makeover (Freebie) = https://mmm.thejillianmurphy.com/opt-inConnect with Jillian on Instagram: @thejillianmurphy https://www.instagram.com/thejillianmurphyConnect with Jillian on LinkedIn: https://www.linkedin.com/in/thejillianmurphy/The Jillian Murphy Show Podcast - https://scaleyoursales.podbean.comBooks Mentioned: Be SEEN by Jen Gottlieb https://amzn.to/4qA1fpR 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin HardyWant to Make More Money in 2026? You Need to Be Seen!Secure your spot in the Visibility Accelerator!https://www.inspireandmove.ca/visibilityaccelerator Get on the Mentor Collective Mastermind waitlist:https://chrisharder.me/mentor Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• Website• Facebook• TikTok

In Episode 213 of the I Dare You podcast, I sit down with Brad Beeler — recently retired after 25 years with the United States Secret Service and author of a game-changing book, Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing the Truth, and Communicating With Anyone. Brad has worked in the highest-stakes communication environments in the world. He protected President George H. W. Bush and foreign heads of state. He spent 17 years as a federal polygraph examiner, securing confessions in major investigations and conducting more criminal polygraphs than anyone in agency history. At the National Center for Credibility Assessment (NCCA), he trained thousands of federal law enforcement and intelligence professionals in credibility assessment and elicitation. He holds a master's degree in criminology, was named U.S. Secret Service Special Agent of the Year for combating crimes against children, and is now recognized globally as a sought-after communications expert. If you lead a team, sell, parent, coach, or simply want to stop getting played by vague answers and half-truths, this episode will upgrade how you communicate immediately. Press play and take notes, because you're going to walk into that conversation with a new level of clarity, confidence, and control. Remember, grab your FREE, custom-designed PDFs at idareyoupod.com: The Daring 5-Step Scale-Up Plan: A simple worksheet to define your 10x self and align your calendar with that future. 10x Companion Worksheet: Quick prompts to help you apply the episode and practice the 10x mindset all week. 10x Is Easier Than 2x — Visual Synopsis: A clean, scroll-stopping summary of the best-selling book by Dr. Benjamin Hardy and Dan Sullivan. Connect with Brad: www.bradleybeeler.com Instagram: @bradbeeler1865 Linkedin: @bradbeeler1865

Free Guides Mentioned in This Episode:  Margin Protection Playbook: https://natrevmd.com/margin-playbook Eligibility & Billing Verification Guide: https://natrevmd.com/eligibility-billing-verification/ Why is doubling your practice revenue so exhausting? Because you're playing the wrong game. In this episode, we break down the counterintuitive principles from the book "10x Is Easier Than 2x" and apply them directly to your medical practice. Learn why aiming for 10x growth forces you to do LESS, not more, and how to identify the 20% of your practice that drives 80% of your results. Stop chasing incremental gains. It's time to change the game. 

What if the modest goals keeping you "safe" are actually holding you back? This episode explores why thinking bigger, in a way that's deeply aligned with your strengths often feels easier and more fulfilling than playing small. Through real stories from creative entrepreneurs who've made the leap, we examine the difference between incremental tweaking and visionary thinking, and why your impossible dream might just be exactly what your business needs   Key Moments: [00:00] The pattern of playing it safe and why "manageable" goals might be limiting your potential [01:31] Jo's pivotal moment: from waiting for £300 consultations to proposing full-day retreats at organic farm venues [05:10] My personal dream I didn't dare share [07:44] Why aiming for 2x growth keeps you optimising the same approach, while 10x thinking forces complete reimagination [10:03] Marta's revelation: "A successful business will not only sustain you financially, but also as a person emotionally" [13:33] What actually happened when I held onto my impossible dream, how it changed every decision and accelerated growth [18:35] The shift: when you're working towards something genuinely fulfilling [19:55] Framing your impossible dream    Notable Quotes: "When you aim for 2x growth, you think in terms of doing more of the same, just slightly better. When you think in terms of 10x, you can't just do more of the same. You have to completely reimagine what's possible."   Resources Mentioned: Read: This Week's Full Journal Post Read: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com    Share Your Insights: What's your impossible dream? The one that feels embarrassing to say out loud? Send me a DM on Instagram and let's talk about where this might lead.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Building successful creative businesses that feel true to who you are.

In Episode 212 of the I Dare You podcast, I'm coming for the thing that keeps most people stuck at 2x: the “busy” that looks productive but quietly steals your future. This is an episode about 10x growth by subtraction. Not more grind. Not more hustle. Just a ruthless return to what actually moves the needle. Inside, I'll walk you through my Daring 5-Step Scale-Up Plan and the simple audit that helps you spot the commitments that drain your energy, blur your focus, and keep your best life on the sidelines. If you've been feeling stretched thin, scattered, or secretly frustrated that you're doing a lot but moving a little… this one is for you. Grab the free tools that go with this episode at idareyoupod.com: The Daring 5-Step Scale-Up PlanA simple worksheet to define your 10x self and align your calendar with that future. 10x Companion WorksheetQuick prompts to help you apply the episode and practice the 10x mindset all week. 10x Is Easier Than 2x — Visual SynopsisA clean, scroll-stopping summary of the best-selling book by Dr. Benjamin Hardy and Dan Sullivan. Connect with Darrin Johnson: www.idareyoupod.com Instagram: @idareyoupod YouTube: https://www.youtube.com/@IDareYouPod TikTok: @idareyoupod

Achieving 10x growth is often simpler than 2x. This book summary reveals the counterintuitive reason why most strategies fail.

What actually determines whether a healthcare business compounds, or quietly stalls? In this episode of Bright Spots in Healthcare, Eric Glazer sits down with Scott Becker, Founder and Publisher of Becker's Healthcare and host of the Becker Private Equity & Business Podcast, for a candid, experience-driven conversation about building businesses that scale with confidence. Scott has spent decades building, advising, and investing in companies across healthcare, media, law, and private equity. Rather than walking through a framework or checklist, this conversation focuses on the real decisions founders and operators are facing right now, especially in a market defined by long sales cycles, regulated buyers, capital pressure, and increasing scrutiny on value. Using Scott's new book, Building Great Businesses, as a backbone, the discussion explores how leaders can cut through noise and false urgency to focus on what actually matters. In this episode, we cover: The difference between motion and real momentum in healthcare go-to-market Why founders often mistake pilots, logos, or activity for traction What healthcare leaders tend to over-optimize early, and under-invest in What true product-market fit looks like when buyers are risk-averse Why niche focus and reference customers matter more in healthcare than in other sectors How and when outside capital helps—and when it quietly distorts focus Why the right people matter more than the right idea when building enduring businesses This episode is designed for founders, operators, and senior leaders who are already in the arena, and want clearer thinking about the few decisions that truly determine long-term success. About Scott: Scott Becker is a distinguished entrepreneur, investor, and legal professional who has built a remarkable career at the intersection of healthcare, media, and law. As the founder and publisher of Becker's Healthcare, a leading healthcare media company, and a longtime partner at McGuireWoods, a top AmLaw firm, Scott has established himself as an authority in his field. With a mission to provide valuable insights and strategies for entrepreneurs and business leaders, Scott draws upon his extensive experience to help others navigate the complexities of building and scaling successful ventures. His expertise spans across various industries, including healthcare, private equity, and venture capital, where he has made significant investments and contributes as an active investor. Scott is also a prolific author, having written several books, including Health Care Law: A Practical Guide, The Physician's Managed Care Success Manual, The ASC Handbook, and The Entrepreneur's Edge. He hosts two highly ranked podcasts, Becker's Healthcare Podcast and Becker Private Equity and Business Podcast, where he shares his knowledge. He has interviewed prominent figures such as George and Laura Bush, Bill and Hillary Clinton, Nikki Haley, and Michael Strahan via Becker's Healthcare conferences. Scott currently resides in the Chicago suburbs, Palm Beach Gardens, and Deer Valley. When he's not working on his business endeavors, he can be found pursuing his passions for golf, tennis, fitness, skiing, writing, and speaking.   Pre-Order Scott's book, Building Great Businesses: Create Momentum, Overcome Setbacks, and Scale with Confidence - https://a.co/d/3gDAz7B   Notes: Book Recommendations Measure What Matters — John Doerr Profit from the Core: A Return to Growth in Turbulent Times — Chris Zook & James Allen The ONE Thing — Gary Keller 10x Is Easier Than 2x — Dan Sullivan & Dr. Benjamin Hardy Who Not How — Dan Sullivan & Dr. Benjamin Hardy Unreasonable Hospitality — Will Guidara Podcast Recommendation Becker Private Equity & Business Podcast — hosted by Scott Becker Partner with Bright Spots Ventures: If you are interested in speaking with the Bright Spots Ventures team to brainstorm how we can help you grow your business via content and relationships, email hkrish@brightspotsventures.com. About Bright Spots Ventures: Bright Spots Ventures is a healthcare strategy and engagement company that creates content, communities, and connections to accelerate innovation. We help healthcare leaders discover what's working, and how to scale it. By bringing together health plan, hospital, and solution leaders, we facilitate the exchange of ideas that lead to measurable impact. Through our podcast, executive councils, private events, and go-to-market strategy work, we surface and amplify the "bright spots" in healthcare—proven innovations others can learn from and replicate. At our core, we exist to create trusted relationships that make real progress possible. Visit our website at www.brightspotsinhealthcare.com. Visit our website:  www.brightspotsinhealthcare.com. Follow Bright Spots in Healthcare: https://www.linkedin.com/company/shared-purpose-connect/

This is the final episode of Own It for 2025 and Samantha isn't wrapping the year with a tidy bow… she's calling you out and calling you forward.This episode is about outgrowing who you used to be—and having the courage to admit it. Not intellectually. Not conceptually. But operationally. In your business. In your leadership. In your identity.Samantha breaks down why your past isn't something to escape—it's data. Data that shows you exactly where you've been capping yourself, over-functioning, or playing a role that no longer fits. She shares personal examples of stepping out of being “everything to everyone” and into the real work of CEO-level leadership, along with client stories that expose the cost of staying stuck in outdated roles.If you've been feeling burned out, restless, plateaued, or quietly resentful of the business or life you built—this episode is your permission slip to stop forcing it and promote yourself.Because leadership isn't about doing more.It's about becoming different.

In this annual New Year's episode, I'm reflecting on a year that stretched me in every possible way—business growth, leadership, motherhood, health, and moving to Spain.I revisit my intentions from last year, share what actually happened behind the scenes, and break down the shifts, decisions, and hard truths that reshaped both my business and my identity.This episode covers:A candid recap of how 2025 radically challenged me personally and professionallyWhat actually went into scaling my business this yearThe realities behind “money without hustle”How moving abroad, motherhood, and business growth collided—and what I learned about energy, health, and sustainabilityThe vision and intentions I'm setting for 2026: more revenue, fewer hours, better health, and more freedomWhy you don't become “her” when you get there, but rather before you goIf you're entering a new season of growth and know something has to change to get there, this episode is for you.Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more visionaries who need these insights.

Two years. Over a hundred conversations. Countless moments where I hit record not knowing what would come out on the other side and somehow, it all added up to this. Instead of doing a neat, polished recap or a predictable year-end episode, I wanted to do something more honest (and more fun). You'll hear pieces from the very beginning, when everything was scrappier (and yet also, more scripted). There are moments I forgot I ever shared, lessons I didn't realize I was still carrying, and ideas that feel even more relevant now than they did when I first said them out loud. It's not a highlight reel in the glossy sense — it's more like flipping through the margins of a notebook I've been writing in for years.Mostly, this episode is a thank-you. If you've been here since the beginning or you're brand new, I hope you love this little recap!Episodes Mentioned:Episode 1: New Podcast: My “All of a Sudden” Moment (+ How You Can Have One Too)Episode 3: Marketing for Introverts: I'm Kind of an Awkward Person, That's Why Content Marketing is So Important to MeEpisode 10: You Can Fire Me But You Can't Hurt Me (+ Other Advice When Selling “Yourself”)Episode 32: 3 Weird Things I've Done to Get More Wedding ClientsEpisode 35: Be Ruthless About What You Listen To (Entrepreneur Mindset Reminder)Episode 44: Why Does Everyone Market To Beginners? Why Basic Content Is Everywhere (2 Reasons!)Episode 46: I Read 10x Is Easier Than 2x So You Don't Have to (5 Lessons I'm Keeping!)Episode 60: 7 Mistakes You're Making with Your Virtual Assistant (Why They Keep Quitting Or Failing To Meet Your Expectations)Episode 61: My Biggest Business Lessons: What I Got Right (and Wrong) in My First 8 Years in BusinessEpisode 70: Imposter Syndrome Has Cost Me THOUSANDS… Let's Talk About It.Episode 74: Positivity Is Powerful (With Data To Back This Up!) + 5 Ways to Shift Your MessagingEpisode 80: Do you really need to market your business when you're fully booked?Episode 85: 4 Huge Advantages Small Business Owners Have Over 7-Figure Business Owners

Send us a textAs 2025 comes to a close, this episode is your invitation to pause, reflect, and intentionally choose what you're bringing into 2026and what you're leaving behind.Maggie shares five key lessons and coaching concepts from 2025, shaped by her own experiences as a business owner and by what she's seen while coaching service-based entrepreneurs. You'll hear practical mindset shifts, real examples (including navigating a tax audit), and simple frameworks you can apply to your planning, your leadership, and your growth in the new year.What You'll Learn in This Episode:Why year-end reflection is a CEO skill (and how it helps you avoid repeating the same year)How to stop avoiding challenges and use them to become stronger and smarterWhat it really means to trust your support system (and why resistance is often a sign you're on the right track)Why creating value is never wasted and how it comes back in unexpected waysA simple mindset for events, collaborations, and networking that removes pressure and increases resultsWhy Maggie chose  Connect (Connected)as her 2026 word of the year and how connection fuels growthKey Lessons & Concepts (Highlights)1) Lean Into Challenges (They Make You Stronger)Challenges don't disappear as you grow; they change. Maggie shares how daily journaling and intentional mindset work helped her face difficult situations (including a tax audit) with less avoidance, less emotional spiraling, and more clarity.2) Trust Your Support System (and Do the Work)Whether it's a bookkeeper, mentor, coach, or financial expert, support only works when you actually lean into it. Maggie shares a powerful insight: the more her brain resisted a mentor's suggestion, the better the results were on the other side.Reminder: Investing is not the transformation. Implementation is.3) The More Value You Create, the Better You Feel (and It Comes Back)Maggie reflects on how giving value through VIP coaching sessions and complimentary events created fulfillment, stronger relationships, and unexpected opportunities.4) One Event, One Client (A Pressure-Removing Framework)If you're an introvert or you overthink networking, this concept is for you.Instead of expecting one event to make it all worth it, Maggie teaches: show up fully, be yourself, and trust that one event can lead to one client, whether immediately or months later.Important: Be strategic about what you attend and create, but drop unrealistic expectations that create pressure and disappointment.5) Connection Starts With Being ConnectedMaggie shares why connection is her guiding theme for 2026, starting with connection to self (growth, mindset, identity), then expanding to family, clients, community, and purpose.She also references how 10x Is Easier Than 2x influenced her thinking and her 10X Expansion Retreat.Before you jump into 2026, pause and reflect. Decide what you're keeping, what you're releasing, and what you're committing to so you don't repeat the same year on a new calendar.If you want support scaling your service business in 2026, book a complimentary consultation with Maggie here - https://calendly.com/maggie-s2l/discovery-call-1

Today I'm sharing my 2026 booklist for travel creators and content creators—the exact business books, mindset books, and creativity books I'm reading (or rereading!) to scale my creator business without burning out.Whether you're listening from a plane, a hostel bunk, or the world's loudest café, these books will shape how you think, create, and build your business in 2026.In This Episode: My 2026 Creator BooklistI'm pulling back the curtain on the physical books sitting on my desk and the digital ones on my to-read list. These are the titles I believe every travel creator, content creator, or creative business owner needs to read in 2026.

In this special episode, Shannon Waller sits down with Program Coach Chad Johnson to explore his entrepreneurial journey, what he's learned along the way, and how he helps Strategic Coach® members grow bigger, simpler, and more rewarding businesses. Here's some of what you'll learn in this episode:Why many of Chad's early entrepreneurial ventures were short-lived.The turning point that made him get serious about building a real business.How Chad defines the entrepreneurial mindset and lives it daily.What sets Strategic Coach Program Coaches apart from traditional business coaches. Show Notes: There's value around you all the time; often, it just takes a moment of attention to see it. You can't scale a business on ambition and positive attitude alone. It's natural for entrepreneurs to want to jump to the next project, but that impulse needs to be managed. The right life partner can act as an accelerant for everything you want in life. In great organizations, everyone makes everyone else better. The work you do as an entrepreneur is closely tied to the growth you do at home. For entrepreneurs, business is not just what you do—it's part of who you are. Strategic Coach coaches are also members, so they live the tools they teach. Any new concept has to work for the coach first before it's shared with members. Freedom is often the deepest motivation for entrepreneurs. It can take time for your real-world experience to catch up with your mindset and goals. Long-term success comes from committing to a few important things, not chasing every new idea. The right coach relationship helps you turn everyday experiences into breakthroughs. Resources: How to Win a Heart by Chad JohnsonUnique Ability®The Gap And The Gain by Dan Sullivan with Dr. Benjamin HardyThe Impact Filter®10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin HardyThe 4 Freedoms That Motivate Successful EntrepreneursHow To Foster A Longevity Mindset & Reap The BenefitsThe Entrepreneur's Guide To Time ManagementThe Bigger Future™ CountdownYour Life As A Strategy Circle by Dan SullivanThe Positive Focus®The Team Success PodcastThe Only Leaders Worth* Following by Tim SpikerG5 SummitThe Big Ski Family

Episode Overview In Part 2 of this 6-part Power Hour series, John Kitchens and Joel continue building the Agent to CEO Framework by diving into Milestone 2: Charting the Course — the vision, values, purpose, and long-term direction that every real estate business needs before it can scale. If Part 1 helped you find clarity on where you stand, Part 2 shows you how to define where you're going and build the strategic foundation your future growth will stand on. John and Joel walk through the process of creating your core values, articulating your core purpose, and crafting a 10-year BHAG (Big Hairy Audacious Goal) that aligns your team, filters decisions, and keeps you focused when the market — and your emotions — shift. If you've ever struggled with team alignment, inconsistent decision-making, hiring the wrong people, or constantly shifting strategies, this episode gives you the structure to set a direction your entire organization can follow with confidence. Key Topics Covered The Agent to CEO Framework How Milestone 2 builds on the clarity gained in Part 1 Why vision is the strategic anchor of the entire Agent to CEO process The role of values, purpose, and BHAG in building a scalable organization Building Your Core Values Why core values must be discovered, not invented Using frustration, peak performance moments, and "hire/fire tests" to uncover your real values How values become the filters for decision-making, culture, and hiring Why 3–5 values create clarity — and anything more creates confusion Defining Your Core Purpose Understanding the emotional driver behind your business Why teams lose direction without a clearly articulated purpose How purpose helps you attract the right people and repel the wrong ones The difference between a mission statement and a motivating purpose Creating Your BHAG (Big Hairy Audacious Goal) The four types of BHAG: Target, Competitive, Role Model, and Internal Transformation Why thinking in 10-year timelines creates freedom, not pressure How a BHAG aligns your team and simplifies strategic planning Turning a long-term goal into a vivid, inspiring future your people can see Aligning Your Team Around the Vision Why vision must be communicated, repeated, and embedded into daily operations How to turn your vision into a "decision compass" for every level of the business Why teams fail without clarity on where the business is going How to bring your values and BHAG into hiring, onboarding, and accountability Resources & Mentions Agent to CEO Process – Milestone 2: Charting the Course Start With Why by Simon Sinek Vivid Vision by Cameron Herold 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy Good to Great by Jim Collins Honey Badger Nation John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Before you build systems, scale teams, or step out of production… you must chart the course. Vision, values, purpose, and a 10-year BHAG give your business direction, alignment, and the foundation to grow without breaking. "As a CEO, your job is to show your team the mountain. If they can't see it, they can't climb it." – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

In today's world, busyness has become a badge of honor – but it's secretly burning people out, dulling their creativity and damaging their client relationships. That is especially true for those in real estate, who often feel they must be “on 24/7.” In this powerful conversation, Brian Buffini sits down with Juliet Funt, the founder and CEO of an efficiency firm, as well as the author of the book, A Minute to Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work, to talk about why we're so addicted to activity. Drawing on her decades of research and work with top organizations, Juliet shares advice on how you can build more “white space” into your schedule. She also explains the concept of “hallucinated urgency” and how the “four thieves of time” hijack your day. Whether you're a perpetually “on” entrepreneur, a frenzied realtor or a leader trying to refocus your team, this episode will help you slow down, think clearly and show up as your calm, confident best self. YOU WILL LEARN: What white space really is and why time “without assignment” is the missing oxygen that fuels your creativity, focus and long-term success. How to use strategic pauses and wedges to build brief but powerful moments of thinking time into even the busiest schedule. How to spot – and stop – the “four thieves of time” so you can reduce frenetic busyness, prioritize what matters and work with more focus and intention. MENTIONED IN THIS EPISODE: Free Business ConsultationA Minute to Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work by Juliet Funt Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan & Dr. Benjamin Hardy NOTEWORTHY QUOTES FROM THIS EPISODE: “Why are we just doing every single thing as opposed to figuring out where our strengths are?” — Juliet Funt “White space is simply time without assignment – the open, flexible time that used to live between things and let us recalibrate.” – Juliet Funt “We all want to do every single project and plan, but we need to learn the gear of taking things out as well.” — Juliet Funt “If you do start dialing down into the population, there's a lot of people in much more pain than I would guess you're in because every single day is a chaotic, fearful, reactive flow.” — Juliet Funt “I have a practice all day long, I will stop and say, ‘What am I doing?' And I just stop for a second and I'll see if the thing that I am actually doing is of value to my dreams. And a lot of times you catch yourself and it's not.” — Juliet Funt itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Big changes are happening behind the scenes at Move Abroad Coach — and I'm sharing it all! From fully stepping into my role as CEO to clarifying who we serve and launching a brand-new way to start your move abroad journey, this episode is all about growth, clarity, and momentum.In this episode, I coverThe shifts happening inside Move Abroad CoachClarity that came from stepping back in NashvilleWhy we're focusing on people already ready for freedomHow growing my team elevates your client experienceAnd introducing the Move Abroad Master Plan!Your move abroad just got a serious upgrade. The Move Abroad Master Plan is an 8-lesson, self-paced course that helps you:Create your personalized move abroad planGain clarity without the overwhelmTake action immediatelyPlus, when you complete the course, you get a free 20-minute Master Plan Success Session with my team — your roadmap to actually making it happen.

How often do you see your best friend? Once a week? Once a month? And what would it take to see them every single day? What would that mean to your life and do to your health? The strength of the pack is in its togetherness, yet we are living in a grind culture of lone wolves. Today's guest was a lone wolf himself but now coaches connection through his Agoge tribe community because it was only when Nick Koumalatsos stopped being “salty” and reached out for community did his life begin to flourish.Nick Koumalatsos is a versatile entrepreneur, accomplished fitness advocate, author, and a veteran Marine Raider. He is the co-founder of Johnny Slicks, a brand renowned for its high-quality, organic grooming products for men, and primary partner of Core Medical Group, a leading provider of Hormone Replacement Therapy (HRT). In the fitness and coaching industry, Nick leads Agoge, a transformative coaching company. Agoge's mission is to empower individuals to reach their personal and professional goals, promoting a holistic approach that encompasses physical fitness, mental strength, and personal development. He is also the author of "Excommunicated Warrior: 7 Stages of Transition," an insightful book that provides guidance on overcoming personal challenges. Contact:Website - https://nickkoumalatsos.com Join us as we explore:The community crisis of men, why Nick founded the Agoge tribe, why the strength of the pack is in numbers and why men are painfully “SALTY”.NIck's four phase transformation process, and how mindset and belief is at the core to transformation. Why when things go sideways, it's the most important time to anchor into good habits and your community.Why “who” is the deepest question to ask, and why “who” is very different to “what”.The danger of “grind culture”, and why all forms of success need a rock-solid foundation to be built upon.Mentions:Book - Outwitting the Devil, https://www.goodreads.com/book/show/10713286-outwitting-the-devil Book - 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less, https://www.goodreads.com/book/show/63338662-10x-is-easier-than-2x Support the showFollow Steve's socials: Instagram | LinkedIn | YouTube | Facebook | Twitter | TikTokSupport the show on Patreon:As much as we love doing it, there are costs involved and any contribution will allow us to keep going and keep finding the best guests in the world to share their health expertise with you. I'd be grateful and feel so blessed by your support: https://www.patreon.com/MadeToThriveShowSend me a WhatsApp to +27 64 871 0308. Disclaimer: Please see the link for our disclaimer policy for all of our content: https://madetothrive.co.za/terms-and-conditions-and-privacy-policy/

https://randygage.com/  Randy introduces this new episode as one of his most important ever recorded. He reveals the 9 character traits of happy, healthy, and successful entrepreneurs, drawing from his 30-40 years of experience in teaching prosperity principles. While entrepreneurship is a path to success, it's not suitable for everyone so Randy does encourages entrepreneurial thinking among employees and corporate executives. He shares insights from his works with billionaires, highlighting the importance of content over show business metrics and expressing his unique perspective on entrepreneurship.Show Notes:Randy's Breakthrough U Program:  https://randygage.com/breakthroughu/10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less Sullivan/Hardy https://amzn.to/4npuMAf The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible Hardy/Erickson https://amzn.to/43rSynO Mad Genius Gage https://amzn.to/4lvbZSR Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Sullivan/Hardy https://amzn.to/4oagdld Fit for Wealth: 7 Breakthrough Strategies for Elite Health and Abundant Wealth https://amzn.to/3Wjc81R 

Dusty Holcomb is the Founder and CEO of The Arcqus Group, an executive coaching and leadership consulting firm that helps leaders connect purpose to performance through clarity, consistency, and accountability. With a background that spans senior leadership, operations, and culture building, Dusty works with executives and their teams to unlock potential and lead with intention. Before founding The Arcqus Group, Dusty served as CEO of National Car Rental and Alamo Rent A Car, where he led thousands of employees across North America. He holds an MBA from Auburn University and completed the Advanced Management Program at Northwestern University's Kellogg School of Management. A member of the National Association of Corporate Directors, the Private Directors Association, and YPO, Dusty also serves on multiple private and nonprofit boards and is a five-time Ironman finisher. WHAT'S COVERED IN THIS EPISODE ABOUT EFFECTIVE LAW FIRM LEADERSHIP When people don't understand why their work matters or how it connects to where the firm is going, they show up differently. They do what's required but not much more. And that gap between doing the minimum and bringing your best? That's discretionary effort. Law firm leaders deal with this all the time. You've got talented people who care about their work, but they're buried under billable hours and competing priorities. It's difficult to step back and create the clarity that actually helps people engage. In this episode of The Lawyer's Edge, Elise talks with executive coach Dusty Holcomb about practical ways to lead more intentionally. Dusty shares five questions that help leaders connect their teams to purpose and vision and explains why you have to repeat key messages far more often than feels comfortable. They also dig into how to shift from constant reaction mode to intentional leadership and what it really takes to lead yourself before you can effectively lead others. 4:52 — Why leadership is influence, not authority, and why it starts with leading yourself first 8:07 — The five questions that help leaders bring purpose and clarity to their teams 11:36 — How simplifying expectations keeps people focused and accountable 15:10 — The role of consistency and repetition in creating alignment and culture 19:24 — Shifting from reactivity to intentional leadership and controlling your calendar before it controls you 23:18 — How reflection and planning build self-awareness and better decision-making 27:42 — When to delegate, what to let go of, and how trust frees leaders to lead 31:56 — Why discretionary effort is the measure of a healthy, engaged team 35:27 — What lawyers can learn from leadership practices outside the legal profession MENTIONED IN CONNECTING THE DOTS: HOW TO EFFECTIVELY LEAD YOURSELF AND OTHERS The Arcqus Group Dusty Holcomb on LinkedIn 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Chick-fil-A's "My Pleasure" Example Get connected with the coaching team: hello@thelawyersedge.com The Lawyer's Edge SPONSOR FOR THIS EPISODE Today's episode is brought to you by the Ignite Women's Business Development Accelerator, a 9-month business development program created BY women lawyers for women lawyers. Ignite is a carefully designed business development program containing content, coaching, and a community of like-minded women who are committed to becoming rainmakers AND supporting the retention and advancement of other women in the profession. If you are interested in either participating in the program or sponsoring a woman in your firm to enroll, learn more about Ignite and sign up for our registration alerts by visiting www.thelawyersedge.com/ignite.

Do you feel alone navigating the entrepreneurial journey, even in a room full of peers? This episode uncovers the power of a shared language, showing how entrepreneurs elevate their growth, tackle obstacles, and celebrate wins together. Discover how Strategic Coach's thinking tools turn isolation into collaboration, making progress possible for everyone—no matter their industry or experience. Here's some of what you'll learn in this episode:How Strategic Coach® stands apart from other coaching companies.How thinking tools create a shared language for entrepreneurs.A simple approach for entrepreneurs to clarify their ideal role.The story of Dan building an entrepreneurial community in 1982.Why entrepreneurs tend to experience more isolation than others. Show Notes: Entrepreneurs often don't have words for their experience, and Strategic Coach provides them. A shared language empowers entrepreneurs to interpret and elevate their experiences within a supportive community. At most entrepreneurial coaching companies, every client knows that everyone else in the room is a competitor, and it makes for a toxic learning environment. Most business coaching programs actually make entrepreneurs feel more isolated, lonely, and anxious. Strategic Coach builds environments where each entrepreneur is seen as a resource rather than a rival. Strategic Coach's 250 thinking tools create a common language and provide practical frameworks for collaboration, growth, and clarity. Strategic Coach members are all making progress within the same framework. Common language shortcuts, like The 4 C's Formula®, accelerate mutual understanding and meaningful conversation. In creating his thinking tools, Dan Sullivan intentionally avoids jargon so that communication is clear, practical, and relevant to real experience. There are elements common to every entrepreneur's experience, no matter what industry they're in. Resources: Your Life As A Strategy Circle by Dan Sullivan Unique Ability® How To Harness The Power Of Negative Thinking The 4 C's Formula by Dan Sullivan Who Not How by Dan Sullivan with Dr. Benjamin Hardy The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy 10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup Dr. Benjamin Hardy is a renowned author recognized for his influential books on personal growth and business success. He has co-authored bestsellers such as Who Not How, The Gap and the Gain, and 10x Is Easier Than 2x. His latest work, The Science of Scaling, focuses on strategies for rapidly growing and expanding businesses beyond typical organic growth. In this episode, we talked about scaling, goals, strategy, leadership, and delegation...

Alex Raymond, founder of Amplify and creator of the Conscious Entrepreneur Summit, returns to share what's happened since he set a bold goal on stage: turning Amplify into a $3M business in two years. Inspired by Dr. Benjamin Hardy's “10x Is Easier Than 2x” and “The Science of Scaling,” Alex explains how “pathways thinking” has shifted his focus from incremental tasks to operating as if the goal is already achieved.   One of the biggest shifts? Writing his first book, “The Growth Department.” Alex opens up about the discipline, support, and courage it takes to codify his ideas into something meaningful, rather than just another business book. He also shares how building a mastermind after the summit has created accountability, momentum, and a community committed to thinking bigger together.   This conversation raises questions every founder faces: Are you running your business from a place of scarcity or scale? What would change if you truly operated from your goal, not just toward it?   Episode Breakdown: 00:00 Introduction and Big Goals 01:25 Pathways Thinking and 10X Growth 02:40 Writing The Growth Department 04:27 Book Timeline and Value Creation 09:58 Delegation and Building Scalable Structures 12:56 Mastermind Group and Accountability 14:53 Using AI as a Thinking Partner 16:28 Community, Momentum, and Entrepreneur Wellbeing 20:50 Lessons from Podcasting and Entrepreneurship   Connect with Alex Raymond: Visit AMplify Connect with Alex on LinkedIn   Connect with Sarah Lockwood: Visit HiveCast Connect with Sarah on LinkedIn   Connect with The Conscious Entrepreneur: The Conscious Entrepreneur  Follow The Conscious Entrepreneur on LinkedIn Follow The Conscious Entrepreneur on Instagram  Subscribe to The Conscious Entrepreneur on YouTube   HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

What if your goals are too small—and your timelines too long?   In this deep-dive conversation, Dr. Benjamin Hardy (author of "The Science of Scaling" and "10x Is Easier Than 2x") challenges Ryan to rethink what it really means to scale. Together they unpack why the right goal is less about certainty and more about clarity, how collapsing time transforms strategy, and why raising the floor often means cutting what feels “good enough.”   They explore: Why a billion-dollar goal can be more useful than a hundred-million-dollar one How to filter distractions and find the few “who's” that change everything The psychology behind hidden commitments and unconscious goals Lessons from Tom Brady, Elon Musk, and entrepreneurs who actually scale Why focus and courage matter more than confidence at the start   Whether you're building your first business or running a portfolio of brands, this episode will challenge you to strip away distractions, clarify your true north star, and use time as the most powerful tool for scaling.   CHAPTERS 00:00:00 Intro: Goals, human systems, and impossible targets 00:06:30 Pivot and focus: Ben's move to books, audio, and strategic psychology 00:13:00 Learning styles and focus: high/low rep learning and raising the floor 00:19:30 Collapse time: What changing deadlines reveals (100M by 2030 → 2027) 00:26:00 Team design and acquisitions: who to hire, what to cut, and thresholds 00:32:30 Pathways thinking: finding the high-leverage who vs doing more work 00:39:00 Power law in practice: distribution, capability, and leverage examples 00:45:30 Breakout case study: Alicia Alt's rapid scaling through partnership 00:52:00 Margin and leverage: collaborators who bring the path and distribution 00:58:30 Sports and focus: Tom Brady vs others as a model for singular goals 01:05:00 Company goals and accountability: choosing a north star and raising standards 01:11:30 Hidden commitments: immunity to change and psychological blind spots 01:18:00 Close: belief, courage, and practical next steps

When you think about building wealth in medicine, do you picture yourself working at one job until retirement? My guest today, Kristin Burton, proves there's a better way. She began her career like many of us, buried in student loan debt and working long hours. After paying off $161,000 in just 16 months, she realized financial freedom was about more than debt elimination. Kristin shares how she shifted her focus from paying bills to building assets, investing aggressively in her twenties, and eventually creating income streams outside of medicine. We talk about the mindset shifts healthcare professionals must make to get ahead, and Kristin also shares how she helps other PAs, NPs, and PharmDs rethink their financial journey, create sustainable wealth, and avoid burnout in medicine. If you're wondering whether it's possible to thrive in your career, grow your wealth, and still have time for family and passions, this episode is for you! “If you can create a gap between your expenses and income and then create some assets with the gap, it's almost inevitable that you're gonna end up building some wealth.” ~ Kristin Burton In This Episode:- Kristin Burton's journey of paying $161k in student debt- What steps did she take toward becoming a millionaire?- Why your income level doesn't matter in building wealth- What Kristin would do differently and her current beliefs- Biggest client "head trash": PSLF myths and the 4% 401k mindset - How do you help healthcare professionals avoid lifestyle inflation?- Kristin's book recommendations - Redefining wealth: from net worth goals to "what is enough?" - How to find out more and join Kristin's community Book Recommendations Mentioned in the Episode: The Alchemist by Paulo Coelho: https://a.co/d/3yayzkg 10x Is Easier Than 2x by Dr. Benjamin Hardy & Dan Sullivan: https://a.co/d/hlbLEbG Who Not How by Dr. Benjamin Hardy & Dan Sullivan: https://a.co/d/2Ol8RjwThe 5 Types of Wealth by Sahil Bloom: https://a.co/d/6SMYeNH Die With Zero by Bill Perkins: https://a.co/d/6ae8TSq Join The Millionaires in Medicine Club!Learn how to clear debt and build wealth as a PA, NP, or PharmD: https://www.millionairesinmedicine.com/community Connect with Kristin Burton: Website: https://www.millionairesinmedicine.com/ LinkedIn: https://www.linkedin.com/in/kristin-burton-pac `Resources:➡️ Free community of high-performing physicians: the Physician Wealth Accelerator - https://limitless-md.mn.co/➡️ Check out my programs - https://vikramraya.com/coaching/➡️ Apply to become a Limitless MD -

In this episode, Molly talks with Matt Williams, CEO, Law Office of Aisha M. Williams, APC, about his leap from corporate finance to building a boutique law firm that gave him both growth and freedom. From pandemic pivots to smart hiring strategies, Matt shares how teamwork scaled his firm to seven employees in five years and created a culture of freedom and balance. This entrepreneur's guide is packed with insights for lawyers and business owners who want to scale with intention while protecting their freedom.   Key Takeaways:   Investment in Team Growth: Matt underscores the importance of investing in your team as a means to free up time for strategic business growth. Managing Remote Teams: Learn insights on how to successfully integrate overseas employees into a firm, ensuring productivity and positive client interactions. Culture and Fulfillment: Fostering a workplace culture that emphasizes personal agency and growth can significantly enhance employee satisfaction and retention. Vulnerability in Leadership: The courage to be vulnerable and authentic as a leader opens doors for stronger team relationships and collective problem-solving. Strategic Time Management: Allocating focused time for strategic thinking and business process improvement can yield substantial returns in productivity and personal satisfaction.   Quote for the Show: "If your team is just you right now, be vulnerable with yourself and be honest and assess where your strengths lie." - Matt Williams   Connect with Matt: Website: https://www.aishawilliamslaw.com/ LinkedIn: https://www.linkedin.com/in/matt-williams-b252668/ LinkedIn: https://www.linkedin.com/company/aisha-williams-law/ Facebook: https://www.facebook.com/aishawilliamslaw Instagram: https://www.instagram.com/aishawilliamslaw/   Links: Website: https://hiringandempowering.com/ Facebook: https://www.facebook.com/hiringandempowering Instagram: https://www.instagram.com/hiringandempowering LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/ The Law Firm Admin Bootcamp + Academy™ : https://www.lawfirmadminbootcamp.com/ Get Fix My Boss Book: https://amzn.to/3PCeEhk Benjamin Hardy's Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less   Ways to Tune In: Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/qsOxbxdiwzs

The truth is, you don't need more discipline - you need less doing. In this episode, I share personal shifts I'm experimenting with under the ethos of “Powering Down,” inspired by the book 10x Is Easier Than 2x. We'll dive into how cutting out the noise creates more space for money, growth, play, and rest, and why less really does lead to more.Support this podcast at — https://redcircle.com/corporate-quitter/donationsAdvertising Inquiries: https://redcircle.com/brands

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Tessa Thomas, co-founder of Pipeline Solutions, a Toronto-based SaaS platform helping boutique fitness studios streamline operations, automate workflows, and unlock data-driven insights. Tessa shares how the business launched in 2019, navigated the chaos of COVID-19, and still achieved 300%+ annual growth post-pandemic. Now operating globally with clients across North America, Australia, and beyond, Pipeline's success is rooted in deep industry knowledge, user-centric design, and a strong remote team. Tessa discusses the importance of personal development, transparency in leadership, and obsessing over metrics like churn to drive real impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Tessa Thomas believes the hardest thing in growing a small business is that it's a daily effort—you have to consistently show up and ensure everything works as expected. She highlights how even the biggest businesses operate day-to-day, and for small business owners, there's no room for autopilot. From team absences to tech issues, she emphasizes that running a business requires constant attention, problem-solving, and staying close to the people you're serving, which can be both challenging and crucial. What's your favorite business book that has helped you the most? Tessa Thomas's favorite business books that have helped her the most are 10x Is Easier Than 2x and Be Your Future Self Now by Dr. Benjamin Hardy and Dan Sullivan. She says these books have really stuck with her—not just for business growth, but also for gaining personal clarity and direction. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tessa Thomas recommends The Startup CEO Show by Mark MacLeod as a great podcast for small business growth. Mark, a former CFO at Shopify and now a coach for startup CEOs, shares deep insights and interviews with founders, especially within the Canadian ecosystem. Tessa appreciates the practical advice and founder-focused conversations that help navigate the challenges of scaling a business. What tool or resource would you recommend to grow a small business? Tessa Thomas recommends Slack as a key tool to help grow a small business. While it may seem simple, she emphasizes that strong, clear communication is critical—especially for remote teams. Slack keeps everyone connected, aligned on goals, and engaged with the company's purpose, making it essential for maintaining momentum and team cohesion during growth. What advice would you give yourself on day one of starting out in business? Tessa Thomas says the advice she would give herself on day one of starting her business is simple but powerful: “It's worth it.” She'd remind herself that despite the challenges and uncertainties ahead, the journey, growth, and impact make it all worthwhile. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: The business will never outgrow the founder—your mindset sets the ceiling – Tessa Thomas Harmony, not balance, is the key to sustaining life and business together – Tessa Thomas Success isn't a destination; it's a commitment to keep showing up every day – Tessa Thomas      

Is it possible to get your entire sales team to work together and crush goals one after another? Consider all the benefits your organization would gain if this were to actually happen.To make this dream a reality, listen to my chat with Justin Balik, co-founder of Weath InsurED, in this episode. He shares three sales tactics that brought his company from half a million to three million in 90 days.Meet Justin Balik Justin has been a force in financial services since graduating from the University of Miami in 2012. He quickly rose from agent to a top 10 manager among 10,000+ peers. Now, he and his wife own a business revolutionizing IUL sales training, producing high-end agents with unparalleled speed and results in the industry. He has helped tens of thousands with insurance and retirement, specializing recently in tax minimization for high-net-worth clients.Specialize Your Sales Roles Most sales teams have reps doing everything: prospecting, appointment-setting, closing, and follow-up. Justin broke the process into specialized roles—so each person focused only on their highest-value work. This helped free up the top closers, who were freed from low-value, time-consuming tasks. The result: higher efficiency, faster pipeline movement, and more revenue. Ask yourself: where is your team doing $10/hour work instead of $10,000/hour work?Go After High-Ticket Clients Instead of focusing on high-volume, low-value sales, Justin's team intentionally shifted to larger, more valuable deals. They targeted higher-level clients who not only respected the process, but were easier to work with—and produced exponentially greater revenue per deal. Justin's advice: Identify and pursue the upper echelon of your market, and don't let assumptions about “difficulty” of big deals hold you back. The truth? Sometimes, bigger clients are actually easier.Deliver Intensive, Practical Training Justin condensed over a decade's worth of his sales knowledge into a proprietary, one-week, 40-hour training program for new reps. This training ensures each team member is truly equipped—not just motivated—with everything needed to sell at a high level. It's practical, measured, and outcome-focused.Bonus Mindset Tip Justin emphasized the importance of personal growth alongside tactical skills. Your self-image must outpace the rejection that comes with aggressive activity, or you'll burn out before you break through.“You can't succeed in sales if you're not constantly working on yourself.” Justin Balik.ResourcesGrab these books mentioned in the episode: 10x Is Easier Than 2x, Who Not How, and The Science of Scaling by Dan Sullivan & Dr. Benjamin Hardy. Follow Justin on Instagram. If you like more guidance with improving your sales skills, join my Sales Mastermind Class. Thinking about starting a podcast yourself? Learn more about Blue...

#881 What's stopping you from building your dream life? Often, it's something more subtle than obstacles you can't overcome. The thing that's holding you back is likely a clear path to a lesser goal! So, how do you set your sights on "impossible" achievements for next-level business growth? I'm joined by Dr. Benjamin Hardy, co-author of the incredible 10x Is Easier Than 2x, for today's episode. In this chat, we dive deep into building a massive brand using lessons from Dr. Hardy's new book, The Science of Scaling. This session is a total game-changer. You'll learn why thinking big can make it easier to grow your business, how compressing your timeline forces better action, and why you should say no to more opportunities. Much of what we discuss today may seem counterintuitive, but listen in to find out why rewiring your mindset is the key to unlocking new growth!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Ben Hardy is an organizational psychologist and bestselling author of multiple books including "10x Is Easier Than 2x" and "The Science of Scaling." He helps high achievers compress time and achieve impossible goals through his research-based frameworks.GET The Science of Scaling: Scaling.comInstagram: @drbenjaminhardyWant To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

After achieving massive success as a renowned author, Dr. Benjamin Hardy knew he was destined for more. Leaving behind a profitable collaboration with his co-author, he focused on mastering the art of scaling a business. As the co-founder of Scaling.com, he has helped top performers transform their strategies and unlock next-level growth in entrepreneurship. In this episode, Benjamin discusses the power of setting impossible goals and reveals his three-step scaling framework, designed to help entrepreneurs grow ten times faster than they ever imagined. In this episode, Hala and Benjamin will discuss:  (00:00) Introduction   (02:27) His Career Journey and Identity Shifts (06:11) Building a Mindset for Future Success (08:13) Scale Faster: Why 10X Thinking Beats 2X Goals (12:46) The Biggest Blockers to Scaling Your Business (14:44) The Power of Setting Impossible Goals and Deadlines (27:45) Benjamin's Framework to Scale Faster as a Founder (36:12) Finding Your “Super Whos” for Business Growth (42:17) Simplifying Your Systems to Scale Your Impact (48:27) Letting Go of Identities to Embrace 10x Growth (51:55) How Entrepreneurs Can Leverage Scaling.com Dr. Benjamin Hardy is an organizational psychologist and the co-founder of Scaling.com, a performance-based training program designed for fast-growth companies. As a bestselling author, his books, including 10x Is Easier Than 2x, have sold millions of copies worldwide. His latest book, The Science of Scaling, offers entrepreneurs a powerful framework to achieve 10x growth by setting impossible goals and aligning with their future selves. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Benjamin's Book, The Science of Scaling: bit.ly/TheScienceofScaling  Benjamin's Book, 10x Is Easier than 2x: bit.ly/10xIsEasierthan2x  Benjamin's Book, Who Not How: bit.ly/Who_NotHow  Benjamin's Book, The Gap and the Gain: bit.ly/TheGapandtheGain  Benjamin's Audiobook: scaling.com/audiobook  Benjamin's Website: benjaminhardy.com  YAP E206 with Benjamin Hardy: bit.ly/YAP-apple YAP E260 with Benjamin Hardy: bit.ly/YAP-BHapple  The 7 Habits of Highly Effective People by Steve Covey: bit.ly/7Habits_EffectivePeople  Good Strategy Bad Strategy by Richard Remelt: bit.ly/_GoodStrategy_BadStrategy  Man's Search for Meaning by Viktor Frankl: bit.ly/Search_for_Meaning_  Don't Believe Everything You Think by Joseph Nguyen: bit.ly/DontBlieve_YouThink  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking

✨ What if five minutes at the end of your day could be the most powerful mindset shift you'll make all week?Today I'm sharing my transformation journal—a simple, four-part daily practice that's helped me see progress, even on the hardest days.In this episode, you'll hear:Why I started this journal after a “Rapid Transformation” challenge with Dr. Benjamin HardyThe four prompts I use every night:1️⃣ At least three wins (even tiny ones)2️⃣ Remembering a mercy or miracle from the day3️⃣ A transformation that happened, big or small4️⃣ Three goals for the next day to support your bigger dreamsReal-life examples from my own journal entries (including shower wins, rainstorms, and battling giant Florida roaches

What separates entrepreneurs who collapse under pressure from those who come back stronger? Sasha Tripp—a real estate entrepreneur who survived financial disaster, market crashes, and personal crises—shares how she transformed adversity into her greatest breakthrough. Discover the mindset shifts that helped her lead with resilience and rebuild her business, and how Strategic Coach® gave her the tools to turn chaos into clarity. Here's some of what you'll learn in this episode:What made Sasha realize that she had to either improve her skill set or get into sales.Why the sky's the limit in real estate if you have the right work ethic.Why Sasha thinks she might never be employable again.How Sasha's entrepreneurial path and her Strategic Coach journey have always overlapped.The hardest thing Sasha has ever had to go through. Show Notes: True entrepreneurship is tested in the valleys, not just the peaks. You can't tell if someone's a really great entrepreneur in the best of times because they have a lot of supports in place. The 4 C's Formula®—Commitment, Courage, Capability, and Confidence—is the foundation of overcoming any challenge. It requires courage and commitment to gain new capabilities and confidence. Confidence feels good. Courage feels lousy. If there are going to be problems in the marketplace, residential real estate is where it shows up first. When everything falls apart, your mindset determines whether you rebuild or retreat. Entrepreneurship isn't about avoiding risk; it's about managing fear while moving forward. Entrepreneurs have the freedom to pivot and change when it makes the most sense to do so. If you don't have the answer yet, it might be that you haven't thought of the right question. Strategic Coach isn't about tactics; it's about training yourself to ask better questions. Strategic Coach is a community of unbiased people you can talk to about your challenges. You can want what you want. You don't have to justify it. Your business should fit your life, not the other way around. The fastest way to grow isn't working harder, it's thinking differently. Resources: The 4 C's Formula by Dan Sullivan 10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy Who Not How by Dan Sullivan with Dr. Benjamin Hardy The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy The Positive Focus®

Danielle loves bold goals and quantum leaps. But not at the expense of wellness—or sanity.  In this week's episode, she's sharing the reason she hit pause on chasing rapid financial growth—and how she rebuilt her business around calm, clarity, and a new definition of prosperity.  She introduces her Be Well Number—a formula that balances revenue goals with nervous system regulation—and explains why weekends, joy, and purpose are more valuable metrics than just the bottom line.  This is heart centered 10x'ing—business strategy through the lens of Love. In this episode: Why “10x” isn't just about money  What Danielle's Be Well Number is—and how to calculate yours How nervous system regulation saved her business (and lifestyle) Why her team chose NOT to chase rapid revenue growth this year The emotional benefits of right-sized goals How to create a business that supports your wellness MENTIONED IN THIS EPISODE: INFUSION: High-impact strategy sessions with Danielle + Team 10x Is Easier Than 2x by Ben Hardy + Dan Sullivan Face yoga faves: @trinhgeorgg + @face.fitness.club The Archives: Read on Substack Join The Heart Centered Collective for just $7/month Take the free Stressed to Blessed Quiz