The 8020 Service Business

Debbie Sardone, best known as “The Maid Coach” started residential cleaning to earn some pocket cash. She soon discovered, she could make more than just chump change and create financial freedom for her family. Debbie built her business, Buckets and Bows, into one of the top 1% of residential cleaning businesses in the nation, boasting $2.9 mil and more than fifty employees. Debbie has taken that knowledge and now spends every day guiding business owners toward becoming “mop free millionaires”.  In this episode, Debbie explains how to beat the number one problem faced by home service businesses: employee turnover. With decades of experience, she knows a thing or two about retaining her “VIP customers"aka her employees. “We charge what we're worth and we're worth what we charge” In this episode we discuss: 13:13 What most people are missing in their business model 19:45 Why do all the good ones quit? 32:02 What NOT to do during a recession; be a buffalo not a cow Resources from this episode: Debbie's book recommendations: The OG of books The E-Myth by Michael Gerber Must reads by Dan Sullivan The Gap and the Gain and Who Not How Think and Grow Rich by Napoleon Hill Clockwork and Profit First by Mike Michalowicz Traction by Gino Wickman Get help with your business or learn more about Debbie's consulting here. Get involved or recommend someone for Debbie's non-profit service Cleaning For a Reason Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Kenny Chapman Entrepreneur, business consultant, public speaker, author. These roles are all rooted in the number one value of Kenny Chapman: freedom. In our conversation, Kenny reminisces on his early path from the military service into the service industry. After starting in HVAC, Kenny admits he was not the most skilled technician, but striving for personal freedom helped focus his course. His objectives: to be good at business and to help people at a higher level. While in the trenches, he conquered these challenges and a new dream was born: the Blue Collar Coach.  This episode is bursting with nuggets of wisdom as we discuss everything from customer retention to profit maximizers.  Listen in, then listen again, you won't regret it. “People love to buy, they want influence, help and assistance” “The client does not want the lowest price, they want the best value”   In this episode we discuss: 9:25 How not being a high achieving technician could be advantageous 17:17 Ways to change the conversation from price to value 28:40 Self care: the answer for getting more done in less time? Resources from this episode: The Blue Collar Book Blue Collar resources The E-Myth Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Brant Thurgood Call centers are often where dreams go to die, but for Brant Thurgood, it was a place of inspiration. As founder and owner of Jill's Office, a virtual receptionist service that fields phone calls for small businesses, Brant has learned a thing or two about making small businesses function more efficiently. In our conversation, we touch on everything from weight loss goals to attracting the people to help you build your company. Listen in to find out how to set dragon slaying goals and conquer them. “If my goal is not written down, it's not a goal, it's just a dream.” In this episode we discuss: 7:17 The impetus to start Jill's Office 16:16 The “best hits” from 2.1 million calls answered 22:15 Setting and conquering dragon slaying goals Resources from this episode: Find out more about Jill's Office here. Looking for inspiration? Check out David Goggins   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Nate Farrier Owner and founder of Northern Lightning Wash, a fleet and truck washing company in Traverse City, Michigan, Nate Farrier knows a thing or two about besting the elements. From nature to competitors, he shares how he began his company at the young age of 24 and quickly became #1 in the region. We touch on a variety of pertinent subjects, from unconventional solutions for the worker shortage to a brainstorm session on various subscription offerings. Nate likes to keep thinks simple, and his suggestions will inspire you to get creative in your own business. Enjoy! “The right answer isn't the best, it's the most duplicatable” In this episode we discuss: 10:13 Nate explains how he was able to dominate the market and become #1 15:03 Outside the box thinking: can a second location solve your worker shortage? 33:35 A free “cookie”? This sales skill could turn into recurring revenue Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Kary Oberbrunner Stop! Before you listen to this podcast, be ready for the truth bombs that you will hear. This is definitely an episode you will want to take notes on. Wall Street Journal and USA Today best selling author, Kary Oberbrunner, has a passion and clarity for life that will leave you invigorated and ready to take on your next big goal. Kary was a seemingly ordinary pastor with a desire to expand his reach outside the the walls of the church. Listen in to hear how Kary went from self-publishing his first book, to starting Igniting Souls Publishing Agency and training over 250,000 influencers. His words of wisdom are sprinkled throughout the episode, so while Kary will say "a book is a spectator's sport", life isn't and this podcast might just be the igniting fire you need.   In this episode we discuss: 17:58 “Clarity attracts, confusion repels” 24:50 What was Kary doing in Shawshank solitary confinement? 46:15 Stay tuned until the end for Kary's mic drop quote. Resources from this episode: Kary's OPUS Ready to write your story? Find out how at Igniting Souls Publishing Agency Blockchain Life Podcast Learn all about EOS and what it can do for you Need a coach? Check out Strategic Coach   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Ryan Fenn  Ryan Fenn has a passion for automation and entrepreneurship. This drive led him to create Chiirp: an automated text messaging platform that helps businesses communicate with instantly and automatically customers. As CEO and founder, Ryan knows all about the necessity of immediate contact with customers in world where people's attention spans are shorter than a TikTok video, but Ryan is not your typical Silicon Valley techie.  He was an autodidact with a vision. Listen in as Ryan explains how automation can make or break your business and his journey to creating Chiirp. “I have sent or received over 5 million text messages in my career; the only people that text more than me are teenage girls.” In this episode we discuss: 13:06 “Speed to lead”; Ryan shares stats on the money making magic minute 24:15 Automate or die? How not automating could end your business 50:03 Parting words of wisdom Resources from this episode: Check out Ryan and set up a demo at  chiirp.com/8020   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Matt Clark Matt Clark knows hustle. Hustle is in his bones. As a former NASCAR pit crew coach, he lives hustle at full throttle. Matt worked with drivers Jimmie Johnson and Jeff Gordon, but his real fuel comes from helping other people clarify their vision of their life. In our chat, Matt digs deep on the real questions that stop people from achieving their aspirations. “What can we automate? What can we delegate? What can we eliminate? What is your why?” Then we dive into the DiSC personality traits and how they can be leveraged to improve your communication and company culture. Enjoy! In this episode we discuss: 14:01 Who's business are you building? Yours? Someone else's? 30:20 Matt explains the DiSC personality traits and how to use them to your advantage 34:32 The three pillars of building a high performing team Resources from this episode: Free resources and coaching at Conquer Improve your website with the help of Elementor Get in touch with Matt Clark   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Victor Hubbard You won't meet anyone with more knowledge of about SEO than Victor Hubbard. After many years in the yellow page sales circuit, Victor and his business partner, Dave Wade, figured out a way to help their customers move into the digital age. Thus was born Performance Driven Marketing. Grab your pen and paper, because this episode is packed full with everything you wanted to know about successful internet marketing. Victor explains everything from ALT text to how tell if your SEO company is credible. If you're starting a business, or have plateaued in building up your new customer base, this is THE episode for you. Enjoy! In this episode we discuss: 8:39 Top things to know about SEO 16:17 Cage match: company website VS Google my business page 30:30 This ninja trick will add extra juice to your SEO results Resources from this episode:  Get your free website audit at PMD ALWAYS have someone to answer your phone with help from Jill's Office Quote and schedule seamlessly with Responsibid Call tracking made easy with Callrail   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Author and consultant, Al Levi has over 25 years of experience running his family's plumbing and HVAC company in NY. Founded in 1936, it was well established and had "systems"; but not all systems are created equal. After putting out the same fires daily, Al set out to systematize and create operational manuals for every role within the company. You'll enjoy his witty recounting of the struggles and successes he encountered along the way.  For the past 15 years, Al has been using that experience to help other companies solve problems with his operational manuals. You'll glean a mountain of insight as Al explains his tried and true methods of systematizing most everything. Enjoy! “If you can manage the 80%, then the 20% weird is not your problem” “We were trying to slow down the bus coming at us by just throwing people in front of it.” In this episode we discuss: 8:40 An alternate application of the 80/20 principle that will save you time 16:58 The secrets of power staffing  21:42 How create the employee you want: “There are way more willing people with no skills, than willing people that are also well trained.” Resources from this episode: Chat with Al and learn more about the process at 7powercontractor.com/  Get Al's book here  Michael Gerber's Emyth Al's favorite book: Who Moved My Cheese?   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Julie Broad Real estate investor. Public speaker. Mom. Amazon best selling author. Julie Broad holds all these titles, but her favorite is self-ascribed “Book Broad”. Julie tells her story about how she was determined to share what she learned in the school of hard knocks AKA real life real estate investing. After being rejected by a publisher, Julie proved to herself, and the rest of the world, she had what it takes to be a best selling author. Julie recounts how she went about self publishing her book. This fast paced and fun interview will help you understand why you should write a book and better yet, how it can help your business. “It's marketing that doesn't get thrown out” “Your story itself, it will be boring, if you try to round out the edges people know that you there” In this episode we discuss: 6:44 A happy accident led to doubling her income 10:33 Why a small business owner should write a book 22:58 The average joe's blue prints for writing a book Resources from this episode: Check out the 7 Steps for yourself! Julie's YouTube Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Philip St. Jacques Philip St. Jacques is a marketing master with over 30 years of experience. He and his brother, Michael, always had an entrepreneurial streak. Philip had a passion for art and graduated from Rutgers with an illustration degree; Michael graduated with a computer science major and marketing minor. Together, they were the perfect balance of creativity and knowhow. When they first started their business, St. Jacques, it was an illustration  and graphic design studio. With the right mix of hard work and a little good luck, it morphed into St. Jacques Marketing specializing in franchising. This niche made them a great fit to join WorkWave, an operational software company that helps businesses of all sizes function more efficiently with their systemization. Philip knows the ins and outs of what it takes to put your business on the map. You won't want to miss Philip's insights and resources. Enjoy! “We were really ‘relationship people', as a business owner that is the one skill that helps successful companies" In this episode we discuss: 15:27 Why your “google my business page” is the most important marketing tool you have 24:02 How to find out if your business is the right business in the right market for you 34:35 What service businesses regularly miss Resources from this episode:  Find out more https://workwave.com/ Dig into some business stats at census.gov  and naics.com   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Episode 29: Meet Jersey Josh Cronin Josh is THE man for window cleaning resources. As podcast host of WCR Nation, he spends his time giving advice to over 100 people daily. He knows his stuff. Looking for just the right color of shammy? Josh has you covered. But like most window cleaners, his passion for the squeegee started as a side hustle. After realizing he could turn it into an actual business, he started USI. In pre-YouTube days, this was a real challenge. Finding resources was more complex than mining cryptocurrency, but Josh was able to grow his business for 15 years. After selling it, he become a sales representative for Window Cleaning Resource and recently bought the renowned American Window Cleaner Magazine. You won't regret tuning in to this walking encyclopedia of window washing. Enjoy! “Its like riding a bike in the sand, you know kind of where you're going, but you don't know how you're going to get there.” “More people have dreams than they have goals” In this episode we discuss: 24:47 How to fast-start a new business and make it profitable 30:05 “You can't just get to California by driving west”; how to make a roadmap for your business goals… 45:16 Jersey Josh's best resources Resources from this episode: Catch Jersey Josh's podcast Have a question for Josh? You can reach him via Email email or text him at (862)312-2026 Need supplies? Check out https://windowcleaner.com/ Curious what all the hub-bub is about American Window Cleaning Magazine? Check out the revamped website here Ready to automate your bidding process? Check out Responsibid Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

What Meaghan Likes Likes Meaghan Likes LOVES business, especially home businesses. She grew up in an entrepreneurial family and jokes, “I was more active in the chamber of commerce at the age of twelve than the people in my town.” This passion for all things business has led her to some interesting jobs: over 60 for 75 employers in her short 35 years of life.  Armed with a deep well of knowledge, Meaghan has harnessed her passion for people and payables to her five successful business ventures. Meaghan masterfully manages  these with the help of- you guessed it- automation. Meaghan shares many resources and what has worked well for her. But it's not all bottom lines and benjamins for Meaghan. While we all want to work less and earn more, Meaghan also shares the prevailing purpose she has for implementing the 80/20 principle. Enjoy! “Angels singing, all the things happened the first time I opened a QuickBooks file” In this episode we discuss: 19:45 Meaghan fired 98% of her clients! Find out why 29:54 ALL the things: Meaghan's favorite tools and how implementation could help you 38:01 Meaghan's philanthropic challenge for 2022…   Resources from this episode: Looking to streamline your scheduling? ResponsiBid will help you: Schedule More Customers Up Sell More Services Close More Bids Spend Less Time Following Up Track Your Marketing Better Click here Want to hear more of Meaghan? Check out the podcast  Fight Club 4 Business Get in touch with Meaghan on LinkedIn Ready to become a bookkeeping boss? Check out Bookkeeping Academy Online Do you live near Davis, CA and want your windows sparkling and your gutters flowing freely? Connect with Jeff Likes Other resources mentioned by Meaghan: https://hirewho.co/ https://kajabi.com/ https://www.sendjim.io/signup-home https://zapier.com/zappy https://ifttt.com/ Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

As founder and CEO of the website and app SoTellUs.com, Troy Howard has built his career around helping the small business owner thrive. His secret: automation. Find out how automation can not only decrease your workload while maximizing profits, but also help you stay competitive for whatever the future may bring. Listen in as Troy brings the numbers to explain how he can turn your reviews into actionable marketing. In this episode we discuss: 12:10 Automating to increase efficiency and avoid the profit roller coaster 29:09 Nine out of ten people will pay more for this….  46:16 “Perfection is the enemy of profit”  Resources from this episode: Learn More About SoTellUs: www.sotellus.com Schedule a Demo of SoTellUs: www.sotellus.com/nick Got Questions? Email Troy at troy@sotellus.com   Also, SoTellUs wants to give our listeners 50% off. Give the promo code: 80/20 to their sales team and you will get 50% off of the monthly fee for life.    Resource pack  at 8020servicebusiness.com Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes The 8020 Service Business  (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Jim Dubois is The Godfather of the squeegee. He has been in the window washing industry for almost three decades. As a teen, Jim knew one thing for certain: he wanted to be an entrepreneur. After growing his first business to 600 storefronts and 300 residential homes, Jim sold it and was ready for a new goal.  One fateful day and a mattress store with dirty windows inspired him to start again, and that's how Squeegee Pros began in 1996. Listen in as Jim explains his methodology for hiring events and offers sage wisdom on everything from systemization to pricing. “People will pay for the best” “We're in the land of opportunity… there's nothing wrong with making a lot of money” In this episode we discuss: 13:08 The interesting interview process 34:29 An experiment in pricing 49:10 Jim's seven systems helped one company's monthly revenue go from $0- THIS in 26 months Resources from this episode: Find out about  Squeegee Pros Want to talk shop with Jim? Give him a call (704)451-0409 or send him an email jim@squeegeepros.com Interested in started or improving your window washing or pressure washing company? Click here Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Tony Morgan Are you looking to sell your service business? Tony Morgan is in mergers and acquisitions for Fleet Wash and he has the inside scoop on what it takes to have a sellable business. Tony shares parts of the process and what acquisition companies look for. However, Tony didn't start here. Tony helped grow and run Krystal Klean with his family for more than 20 years. He knows the cleaning industry and has some great advice to help you grow your own business as well. “It's embarrassing, but it was better when I walked away” In this episode we discuss: 14:24 What it takes to have your company ready to sell 27:02 Tony's 80/20 lever: fish in the right pond 31:41 Parting wisdom from Tony; just change one thing Resources from this episode: Are you ready to sell? Learn more about Fleet Wash here Want to reach out to Tony? Check out Krystal Klean Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Jason Geiman lives to help people, but serving others doesn't always pay the bills. After many years as a firefighter, Jason started pressure washing as a side-gig to gain financial freedom. Jason grew his business, learning ALL the mistakes the hard way. After selling his business, he has his eyes set on a new project.  Jason's next goal: “to help people be successful and have financial freedom”. Help Jason reach his goal by listening in.  “Open your wallet or learn how to do it” “Take action and be positive and things will happen” In this episode we discuss: 11:45 Money bushes? This inexpensive marketing strategy has an unexpected payoff 18:27 The magnifying glass; Jason has sage advice for the best time to fix a problem 21:11 Can pressure washing save the world? You won't want to miss this story Resources from this episode: Find Jason on Youtube Or listen to his King of Pressure Washing podcast Ladders + lights = new opportunity Find out how to start your own Christmas light company from Jason here---> Christmaslights.io Finally, dying to hear the audiobook recommended by Jason and reenacted by me? Check out  "Extreme Ownership" Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Howard Partridge  What does it mean to be phenomenal? Howard Partridge is the founder of Phenomenal Products; business systems that can change your business distinctively and rapidly. His message:  YOU are phenomenal. Your business can be, too. Howard's life story might read like the “American Dream”. Howard grew up on welfare and now owns a multi-million dollar turnkey business, but becoming phenomenal didn't happen by accident. Howard learned from the best. Listen in as he shares the wisdom gleaned from those around him and what it takes to be phenomenal. “The best life lesson I've learned: find the person that is doing it the best and copy that person” In this episode we discuss: 5:49 A phenomenal journey begins… 31:11 Three ingredients for a phenomenal business: systems, people, and leadership 49: An unexpected, but phenomenal conversation…. Resources from this episode: Learn more about Howard and his Phenomenal Products here The book that changed the way Howard ran his business Michael Gerber's The E-Myth Revisited Another one of Howard's favorites: One Thing, by Gary Keller   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Shawn Day Are you gearing up for the spring season and working toward being fully staffed? You might be behind the ball already. Shawn Day is the Managing Director of BlueSkies Services. He founded, managed, and sold his own cleaning business; Shawn knows the service business industry inside and out. His motto: "always be recruiting". He's here to answer all the questions you need to know to be prepared and ready to hire your ideal employee. You won't want to miss his responses to: What are our ideal employees doing right now? What do our ideal employees really want? Where do you find them? What's a solid process on getting them hired? Shawn flips the script on the normal hiring process and he brings the receipts on how to compete with major corporations for your biggest sale: the employee.   “The most important customer that we have is the employee.” In this episode we discuss: 6:53 The biggest game changer in the job market in the last 5 years 9:47 Wage wars are over; sell the job to the employee like you would a customer 14:40 The mindset required to hire 40 employees, at a single location, during a pandemic! 31:27 This change in the process leads to 97% hire rate Resources from this episode: Find Shawn on facebook Learn how BlueSkies Services can help you at https://yourblueskies.com/ Finally, I use it; Shawn recommends it; check out mailchimp   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Dom Williams Dom who? You won't forget his name after this episode. Dom Williams started his first business when he was twelve years old and launched C&C Cleaning right out of high school. He has entrepreneurship and innovation running through his veins. Utilizing his the lessons he learned struggling to fill positions within his own service business, Dom developed HireWho, a hiring platform that automates and streamlines the whole process. Dom explains all of the "who's" in the hiring process: who is your competition? who is your ideal applicant? who is slowing down your recruitment process? Our conversation is packed with actionable advice that can help you work less and hire more. Enjoy! “Market to your number client: your employee”  In this episode we discuss: 10:02 Dom breaks down the major differences between the hiring process in today's market, compared to the bygone days 32:36 The most important question to ask an applicant 39:02 One stat you need to know 57:12 Listen to the end to hear this little-known fact about indeed.com Resources from this episode: HireWho offers a free trial for their services. Find out more at HireWho.co or connect directly with Dom via email at Dominque@hirewho.co Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Ben Brickson The crux of the 80/20 principle is doing less and earning more. But the work still must get done. In this episode I talk to an expert in the field of hiring and recruiting, Ben Brickson. He is the founder of Talent Link, a Minnesota based recruiting firm with 15 years of experience.  Ben goes into detail on how to overcome the challenge of competing with big businesses to attract workers. He answers everything you need to know to fill those empty positions how to reach the most candidates, including some referral sources you might not have considered. If you're struggling to find good help, you won't want to miss this one! “I'm chasing… I'm putting them in my phone and calling them everyday.” In this episode we discuss: 20:24 What will win over employees? 34:11 “New phone, who dis?“ The challenge of communicating with the new generation of workers Resources from this episode: Do you have a question for Ben? You can reach him at (612)964-6942  or bbrickson@talentlinkmn.com Ben's go to tool for candidate information https://www.zoominfo.com/ My favorite way to personalize interactions https://www.loom.com/   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Wesley Bloeme-Wise Guys At 26 years old, Wesley Bloeme, owner and founder of Wise Guys Pro-Wash, embodies the best qualities of the Millennial generation: utilizing the abundance of internet resources to become the master of his future. With YouTube and Audible as his teachers, this “wise guy” turned his summer side gig  into a seven-figure business.  Wesley recounts how his personal mantra of constant improvement enabled him to graduate from college debt free and earn the title of “Atlanta's #1 Rated Power Washing Company”. You don't want to miss this one! “There's a difference between obsessing and optimizing” “I want to play the game of business trying to win, not trying not to lose” In this episode we discuss: 5:20 Welsey answers why he chose power washing: “It made sense until I realized you had to know how to turn the machine on..” 10:03 Minimal changes, million dollar results? See how! 39:49 An “Audible” mindset; how to read a book to make lasting results Resources from this episode: Read more on the start up story at https://wiseguysprowash.com/ or connect directly with Wesley on https://www.voxer.com/  by searching for “wesleybloeme”   Already in the business and ready to take the next level? Check out the Huge Convention. https://thehugeconvention.swoogo.com/thehugeconvention/1860792   Just starting? Learn how to power wash just like Wesley did. https://www.pressurewashhelp.com/youtube Keith Kalfas  "The Window Cleaning Blueprint" EClean Magazine https://www.ecleanmag.com/ Wesley's favorite app to keep him accountable https://habitshareapp.com/ Paul Aker's "2 Second-Lean" David Allen's "Getting Things Done"   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Ellen Rohr Self-styled “dirty jobs girl” and “plumber's wife”, Ellen Rohr is a firecracker and her insights are just as lively. As COO of Zoom Drain franchise, she found the silver lining in the pandemic. She and her team used the time to regroup and will “nearly double in size in short order”. Ellen is an industry icon, a columnist for Huffington Post and commentator for several business magazines. Ellen might seem to have it all now, but the learning curve was steep and there were plenty of clogs along the way. Ellen's wisdom flows freely as she recounts the mistakes she's made and how you can avoid them. She dishes on everything from work fashion and marriage advise to getting your customers to pay more. Finally, Ellen spills the secret about the superpowers of the service industry and how to harness your teams hidden potential. Enjoy! “You can raise your prices as often as you raise your self-esteem” “It was super sexy, He taught me how to read a balance sheet” In this episode we discuss: 15:18 How much should a contractor charge? You might be surprised by Ellen's answer 17:30 Make more money TODAY by following this advice… 42:53 This “game” just might fix all your problems: ”open your heart, open the books, let them play” Resources from this episode: Find Ellen's podcast and many resources at Behind the Wall Learn more about Ellen and get a copy of her book for FREE  Interesting in starting a franchise of your own? Check out zoomdrainfranchise.com Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Danny Kerr-From Poverty to Prosperity  What is 5 hours of your time worth? Danny Kerr, cofounder of Breakthrough Academy, has helped over 400 small service businesses maximize their growth and profits. He shares his cheat sheet on how to get back 5 hours of your time each week to invest in a more prosperous future. We discuss everything from franchising to systems to simplifying your business. Listen in to find out how Danny and his team have streamlined, automated, systematized their processes helping companies go from 1 million, to 20 million, and beyond.   In this episode we discuss: 14:19 Danny Kerr's cheat sheet to saving 5 hours a week; “To make real change, it takes real time.” 28:44 Danny answers the question, “How can someone growing service business simplify it to increase profits?” 39:40 One last take away from Danny Kerr Resources from this episode: Learn more at www.btacademy.com Danny Kerr's challenge to help you get 5 hours back each week Get the RECLAIM 5 HOURS PER WEEK tool here: https://trybta.com/8020 Guest suggestions? Email me at sid@the8020show.com Get a resource pack at 8020servicebusiness.com Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Curt Kempton – As a former competitive mountain biker, Curt Kempton brings his diligence and enthusiasm to every endeavor. Curt's latest project, Responsibid, perfectly aligned his ability as a sales psychology wizard with his experience as  founder and former owner of 5 Star Window Cleaning. In this enlightening conversation, we discuss everything from how Curt keeps it fun to developing your company in such a way that you can fulfill your promises. Enjoy! In this episode we discuss: 8:17 Redefining what productivity looks like 24:53 Designing the customer journey to attract the customer you want 51:30  Is your guarantee scary? Here's why it should be. Resources from this episode: If you want to test drive Responsibid, we have arranged special pricing just for our listeners. Click here for full details:  Responsibid Special for 80/20 (If you try it out, we will send you a sexy 80/20 Show mug - email me the receipt here: sid@the8020show.com) Check out the chat feature on get.responsibid.com/ Have questions? Get in touch with Curt at curt@symphosize.com Curt Kempton's fav budgeting app www.youneedabudget.com/ Guest suggestions? Email me at sid@the8020show.com Get a resource pack at 8020servicebusiness.com Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Perry Marhsall wrote the best seller, 80/20 Sales and Marketing. You might also know him as the author of the world's best selling book on internet advertising, Ultimate Guide to Google Ads, or possibly recognize his name from FORBES as one of the most expensive business strategists in the world, but Perry's journey didn't start that way. It started in the same place you may be at right now. Perry explains how one epiphany changed the trajectory of his life. Listen in as he discusses his journey from struggling industrial business to business sales guy, and certified “Amway Kool-Aid drinker”, to an influential business marketer.   We dig deep into the underlying principle behind the 80/20 concept. Our discussion is peppered with nuggets of knowledge you don't want to miss: from chaos theory and fractals, to how the best start to your day will maximize your potential. His book and insights will revolutionize the way you market and run your business. Enjoy! “The future belongs to the five percent who are not reactive, but proactive and strategic” “One of the biggest levers that exists is how you spend the 30-60 minutes everyday” In this episode we discuss: 10:34 Hear the story of that fateful day in 2003 that changed Perry's life 15: 46 You'll never believe the return you can receive with only 5% of the work 37:31 Perry explains the four different types of “work” and why you should be making space in your schedule for “renaissance time” Resources from this episode: Information on all things Perry, including free resources bit.lyfree8020book Guest suggestions? Email me at sid@the8020show.com Get a resource pack at 8020servicebusiness.com/   Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Season 2   New music New style New guests and a whole lot more. We release anew episode every Thursday. interspersed with Micro episodes called "Espresso Episodes" that handle timely, current needs. These are topics that are hot right now. I find the experts to answer the most widely asked questions, in real time.   See you on the show. Sid

Josh upped our game We have  a series of "$10,000 Ideas" from our BBB mastermind. When I told him about it, he simply stated he would share a $100,000 idea. And he did. Honestly, it's worth a whole lot more than that. Enjoy.   Resources from this episode:   Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Nick Thurston…   Is not afraid. He bought his uncle's high rise window cleaning business in San Francisco. He has rappelled off very tall buildings, and he is growing his business fearlessly. His $10,000 idea might surprise you with it's simple effectiveness. Don't miss his low cost way of getting huge clients. Meet Nick Thurston   Resources from this episode   Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here    If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!  

Brandon Vaughn is one of the most dynamic operators, and business builders in our industry. One great key to his success: He executes quickly. He takes fast action. You are gonna love this episode.   Automate Grow Sell and the Conquer Coaching Program AGSconquer.com   Get Perry Marshall's 80/20 Sales And Marketing for 1 Penny + Shipping.

Kedma truly is a small business super hero.    She is a creative and staunch advocate for business owners to execute and win. As the author of Amazon Best Seller Target Funding, she has spent a decade showing small businesses where to find and get grant funding and other assets, credits, breaks and benefits.  >> get her book, read it and find some funding.   Other resources: Book: Stephen Key  1 Simple Idea Marketing During and After a Recession - PhD research paper 2015   Connect with Kedma on LinkedIn      

Chad Johnson is a very astute businessman. The CEO of a strong 7 figure manufacturing business, that he visits only once per month. He also coaches 12 groups within Dan Sullivan's Strategic Coach program (he is my coach). He shares the power of renewal through free days, principles of maximizing (exponentially) your value, and some pretty amazing, creative examples of innovating and adapting to the new world of covid - crisis. Here the main resources from his interview.   Kolbe A assessment (this is the main one we use at our business) Clifton's Strength Finder DISC Profile Print Profile Strategic Coach   4 Questions to help you find your "Unique Ability" • Am I passionate about it? • Do I have superior skill in it? • Does it give me energy and / or put me in flow? • Is it an area of never ending improvement?     80/20 Sales and Marketing for 1 cent plus shipping

Tim Francis combines a level of genius with true Canadian kindness. One of his passions is helping entrepreneurs maximize their time by offloading the hundreds of time sucking, low level tasks. If you feel constantly overwhelmed with the myriad of low level tasks that continue to hold you back from your greatness, or, if you just want to know what freedom tastes like, go to Great Assistant and learn more about how Tim and his company can help give you freedom.   Resources from this episode: Tim Francis - Great Assistant Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here If you like the show, tell your friends, and give us review. If you love it - share all over the place! Why? Because it will help someone improve their life and business. Thanks!  

A bunch of listeners have reached out to ask me more about the BBB. Business, Bourbon & BS After 10 episodes, all featuring a BBB participant and their $10,000 idea, it's no surprise you want to know more. And learn how to be a part of it. I got together with Mike Dahlke, and we had a conversation covering all the details and secret sauce as to why it is so effective for the folks that qualify to come.  Listen in, and find out more. Find out if BBB is for you, and if you might qualify. And, it's always fun to hang out with Mike.   The BBB application is here:  www.redhookinvestments.com/bbb   More resources   Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!  

Meet Joshua Taylor From side gig to over 20 employees in a few short years, Joshua as a sharp operator. He is growing fast and he is growing profitably.  He actually shares two $10,000 ideas. One for residential service and another for commercial (which is easily worth $50,000+) Fasten your seatbelt, and meet Joshua Taylor   Resources from this episode:  Send Jim Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Gabe Torres If I had to give this one a short title, I would call it  "Selling Without Fear" When we spoke, he had just closed over $3,000 in new business from over 2,000 miles away. And this is cold marketing sales. You are going to love Gabe.   Resources from this episode:   Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Daniel Dixon…   Has an unusual perspective on his business. He started his floor care business after he had served in the military, became an officer, got his MBA, and started his corporate job. So he is a business owner - not an operator. See if you can get into his frame of mind. It will help you see your business from the outside. Meet Daniel Dixon. Resources from this episode:   Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Joshua Gray   “We are a health and safety company that provides pressure washing” Joshua is a bit of a renaissance man, with a love for history and fundamental principles. I got to take a look at his library while we recorded. He covers the reason they focus on safety as a competitive advantage and relational capital (his $10,000 idea from BBB.) Meet Joshua Gray Resources from this episode  The Complete Works of Plato Xenophon: Conversations of Socrates   Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here    If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Michael Kaplan thinks like a business owner. He bought a carpet cleaning company and took it from $300k his first year to $18 million in 12 years. It was a wild and fast ride. Michael is both smart and funny. We got carried away with the rich insight he brought to the show. So we divided it into 2 episodes. Meet Michael Kaplan   Resources from this episode: Artisans & Assholes Podcast - episode 57  http://bit.ly/2QVf3en  The Automatic Customer by John Warrillow    Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here    If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!  

Michael Kaplan thinks like a business owner. He bought a carpet cleaning company and took it from $300k his first year to $18 million in 12 years. It was a wild and fast ride. Michael is both smart and funny. We got carried away with the rich insight he brought to the show. So we divided it into 2 episodes. Meet Michael Kaplan   Resources from this episode: Artisans & Assholes Podcast - episode 57  http://bit.ly/2QVf3en   Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here  Jay Abraham If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!  

Meet Jared Skinner How can you add $200 - 400 extra weekly profit for 2 -3 minutes of work? You will find out when Jared reveals his BBB $10,000 idea. Sometimes, pockets of profit are super simple and right under your nose. Jared worked in the financial services markets (stocks, options, commodities, FOREX) and later ran a crew that marketed pest control (they added over $2 million of recurring annual revenue in under 6 months). Now the owner of VUE Window Cleaning in Denver CO, he is in his 6th season. And making waves in the market place. Get ready to simplify and profit.   Show Resources Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here    If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!  

Meet Mike Dahlke His business adventures started when he grew a company from $60,000 to over $3 million. The journey hasn't been all roses (his first employee showed up on the first day wearing a t shirt that said, "This is My Beer Drinking Shirt") as you will hear. Mike started the BBB - Business Bourbon and Bullsh** - and built a framework for "The $10,000 Idea"  he executed the idea he shared to the group. A simple idea that pulled over $120,000 of new proposals for a measly $400.  ALSO...at the 10 minute mark, Mike reveals his concept of "_____ not _____." When you grasp it, you will freak out at the simplicity and power of this idea. He is smart, insightful, modest and loves the whole business enchilada. You WILL learn a ton from Mike. Grab a notepad. This one is hot. See you on the show.   Resources Strategic Coach Podcast "Things They Don't Teach You at Harvard Business School" by Mark McCormack www.bidslotter.com Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here    If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!  

Meet Dan Platta Although he mans the helm of a multi million dollar cleaning service company in Minnesota, Dan is as humble as you can get. But when he reveals his $10,000 idea, make sure you have a pen and paper ready. His "Apex Method" can catapult you into a new dimension in your business. Resources   Contact Dan Platta: dplatta@blueskieservices.com                                      yourblueskies.com Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here    If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!  

Bobby Walker - Man of Action Not only does Bobby look like Stone Cold Steve Austin (probably even better looking), he is also a business execution badass. Downsized from his corporate job, he vowed to build a business and secure a more solid future for his family. A true man of action, Bobby started his cleaning business, TRT, the same day he left the corporate world behind. Filled with humor, energy, and an infectious  attitude - you are going to love Mr. Walker. And when you hear the 2 sentences he says to every customer that gained an extra $4,000 in weekly revenue at the time we recorded... well, you are going to really love this guy! You might even applaud.  Now meet Bobby Walker - man of action.   Resources Bobby Walker's Podcast "The Journey of the New Entrepreneur" Keith Kalfas Window Cleaning Blueprint on YouTube Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More  for one penny plus shipping (we worked out a special deal for our listeners) Just click here    If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!  

So what's this all about? What is the 80/20 Principle, and how can you harness it in your business and life to "Work less, Earn more, and Be free?" This short intro gives you the lowdown, and will set the framework to see how small efforts can bring you huge results. Welcome to the 80/20 Show. Sid   Quick Bio   Hi. I'm Sid Graef and I own 2 boutique service businesses in western Montana.  Both are highly automated and profitable.  One is a window cleaning company with 15+ employees and the other is an auto detailing company with 4 employees. We started the window cleaning in 2003 and ran it as a typical owner operator for a decade.  When we decided to grow and automate it, we went from averaging 100 new customers a year,  to over 100 new customers a month. Now, it runs almost completely without me. (I still like to handle the marketing and PR) We bought the auto detail business in 2017. It consisted of a box of odd supplies and a website. It now generates a mid 6 figure revenue, and we detail hundreds of cars per year. But I have only detailed 1 car personally. The 80/20 Service Business Podcast (the 80/20 Show) was started as a collaboration between Mike Dahlke and me, with the purpose of helping you build a better, stronger, more automated and profitable business by harnessing the natural laws of business, leveraging the 80/20 principle and working less. A lot less. It is based on helping you build a business that serves you. Not the other way around.   Resources from this episode   Vilfredo Pareto  The Four Hour Workweek by Tim Ferriss Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here    If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!