Podcasts about who moved my cheese

Change: How to Turn Uncertainty Into Opportunity is covered in this video, along with the following subjects:- Understanding Change- Managing Uncertainty- Identifying Opportunities***************************************Embracing change and uncertainty can be daunting, but it also presents a valuable opportunity for growth and transformation. By reframing uncertainty as a chance to explore new possibilities and challenge ourselves, we can harness its power to propel us forward. I'll be talking with Curtis Bateman about Change: How to Turn Uncertainty Into Opportunity.Curtis Bateman is FranklinCovey's vice president of international direct offices. With over twenty-five years of experience in the training industry, Curtis is an internationally recognized presenter, content developer, change consultant, business leader, and coach. His passion for enabling organizations “at change” resulted in the co-creation of transformative, industry-leading solutions, including Change Element, Leaders@Change, Managing Millennials, Millennials@Work, and the Change Practitioner.Formerly the president and CEO at Red Tree Leadership, Curtis managed the world-class brand Who Moved My Cheese? and created a practical approach to help individuals and leaders succeed with an ever-complex world of change in the workplace.Curtis joined FranklinCovey as a senior change consultant and co-practice leader. In 2016, Curtis became managing director of the U.K. and Ireland, in 2018 was asked to assume additional management responsibilities of Germany, Switzerland, and Austria, and in 2019 took on additional responsibility for China, Japan, and Australia.

In this solo episode, Casey shares insights from one of the first books that shifted his mindset on growth and adaptability: Who Moved My Cheese? by Spencer Johnson. As Book #5 in the Book-A-Month Challenge, it's a quick read with lasting lessons and one Casey has gifted to dozens of people over the years. He unpacks five core takeaways from the story and explains how they've helped him navigate seasons of uncertainty, personal transitions, and leadership pivots. From letting go of old identities to embracing new habits like cold plunges and Traeger cooking, Casey explores what it really means to stay flexible in a world that's always changing. Rooted in real life examples and practical reflections, this episode is a reminder that growth rarely happens in comfort; and the faster we adapt, the faster we thrive. Whether you're leading a business, changing careers, or simply rethinking your routine, this conversation will help you move forward with purpose. Hosted on Acast. See acast.com/privacy for more information.

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/language

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/neuroscience

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how.

Trent and Tyler Leon are the Co-Founders of Tilden Capital. Today, their business, Tilden Capital, has deployed billions of dollars into oil & gas minerals, royalties, and non-operated positions across the Permian and other domestic basins.   We talk about growing up in a golf-obsessed family, attending IMG Academy, and competing at the highest levels of amateur and professional golf—then making the decision to walk away and start something new. We also cover: - What they learned from life on the road as pro golfers - How and when they knew it was time to pivot into business - Early lessons from starting an oil and gas company from scratch - The current outlook on the Permian Basin and broader energy trends - How they build conviction around long-term bets and stay optimistic - What it's like working together as brothers and business partners You're in for a wide-ranging conversation about life, business, and the journey from competitive sports to entrepreneurship. We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Links: Tilden Capital - http://www.tildencapitalllc.com/ Who Moved My Cheese? by Spencer Johnson - https://a.co/d/ax5DRLz Support our Sponsors: Ramp: https://ramp.com/fort Vesto: https://www.vesto.com/fort BetterPitch: https://bit.ly/42d9L0I Topics: (00:00:00) - Intro   (00:04:16) - Trent and Tyler's early childhood and developing a passion for Golf   (00:15:36) - Moving to IMG Academy to pursue Golf   (00:23:19) - The college recruiting process   (00:31:54) - The parenting style that leads to 3 kids becoming Division 1 athletes   (00:35:39) - Winning a national championship in college   (00:41:25) - The realities of life as professional golfers   (00:47:49) - The state of Oil and Gas   (00:51:40) - The Permian Basin   (00:55:18) - Trent and Tyler's approach to buying mineral rights   (00:58:08) - Drill Baby, Drill!   (01:02:26) - Will AI play a part in drilling rigs?   (01:04:10) - Running a lean team at Tilden   (01:09:19) - Developing relationships in the industry   (01:12:09) - Staying laser-focused   (01:13:48) - 4-year predictions   Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

How can you ensure your family's wealth is preserved and wisely managed across generations? Adam Hill talks with international speaker and founder of Generational Wisdom, Julia Myers, about the vital importance of passing on not just generational wealth, but wisdom, to our children. Julia shares the transformative journey that led her to discover how financial acumen must be wedded to wisdom in order to create true abundance for one's family. She offers profound insights and practical strategies on financial education, emphasizing the creation of a family constitution and other unique financial tools and methods to help guide values and decisions. Discover how to prepare the next generation for responsible wealth management and instill lasting family values. Tune in to learn more!0:00 Introduction3:38 Julia's career-ending medical emergency7:10 Shifting from wealth to generational wisdom11:37 Adopting good money habits early on16:24 Embracing privilege and finding purpose22:16 Developing the right financial mindset26:57 The 75% charity wealth distribution plan30:06 The discernment quadrant for financial decisions34:44 Starting money conversations with kids38:59 Teaching financial independence to children44:41 Discussing economic shifts with children48:44 Creating a family constitution for legacy55:23 Closing thoughts and contact informationResources Mentioned:

Making Sense of Change – A Book Summary of Who Moved My Cheese? If you're someone who's been feeling like life is moving faster than you're ready for, or maybe you're facing a change that feels overwhelming, uncertain, or even unwanted, today's episode is for you. Today, we'll be making sense of one of the most universal and challenging experiences in the human journey: Change. To help guide the conversation, I'll be unpacking some delicious takeaways from one of the most well-loved and deceptively simple books on this topic: Who Moved My Cheese? by Dr. Spencer Johnson. So stick around because I'm also going to show you how this powerful little story aligns perfectly with the IRS. The Interface Response System, and I'll show you how it can help you do more than just survive and navigate change, but move through it with more awareness, agency, and peace. Sound good to you? Let's dive in. Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change.     ►Follow the Dr. JC Doornick and the Makes Sense Academy: Instagram: / drjcdoornick   Facebook:  / makessensepodcast   YouTube:  / drjcdoornick   Join us as we unpack and make sense of the challenges associated with living in a comparative reality in this fast-moving egocentric world.    MAKES SENSE PODCAST SUBSCRIBE/RATE/REVIEW & SHARE our new podcast. FOLLOW the NEW Podcast - You will find a "Follow" button top right. This will enable the podcast software to alert you when a new episode launches each week.  Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168 Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=003780ca147c4aec   Podcast Affiliates: Kwik Learning: Many people ask me where i get all these topics for almost 15 years? I have learned to read at almost 4 times faster with 10X retention from Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here:  https://jimkwik.com/dragon    OUR SPONSORS:  Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. - Makes Sense Academy: A private mastermind and psychological safe full of the Mindset, and Action steps that will help you begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about  - The Sati Experience: A retreat designed for the married couple that truly loves one another yet wants to take their love to that higher magical level where. Come relax, reestablish and renew your love at the Sati Experience. https://www.satiexperience.com   

We fully recognise that you don't learn to coach by reading a book; you have to practice coaching to improve your craft. However, we have both read a vast array of coaching books and have another sizeable collection on our Kindles, waiting for us to find the time to explore. We also have our favourites that we continue to dip into to remind us of theories, tools and techniques that we have encountered. In addition, we love a good book recommendation, and are often asked for them by our trainees. So, in this episode, we are exploring some of the books that could be added to your ‘to be read' list, in relation to different coaching approaches - and we throw in a few extra tombs that aren't really coaching books, but we love them!   Resources: How To Coach by Bob Thomson https://www.waterstones.com/book/how-to-coach-first-steps-and-beyond/bob-thomson/9781526484789 Time To Think; Listening to Ignite The Human Mind by Nancy Kline https://uk.bookshop.org/p/books/time-to-think-listening-to-ignite-the-human-mind-nancy-kline/355555?ean=9780706377453 Solution Focused Coaching in Practice by Bill O'Connell, Stephen Palmer, and Helen Williams https://www.routledge.com/Solution-Focused-Coaching-in-Practice/OConnell-Palmer-Williams/p/book/9780415447072?srsltid=AfmBOoptL9YtDyG1IIbQoWoJGMjsXcLttj57nYnBAkZnyrd4MKv5Mwh3 Positive Psychology Coaching in Practice Edited by Suzy Green and Stephen Palmer https://uk.bookshop.org/p/books/positive-psychology-coaching-in-practice-suzy-green/3996488 Positive Psychology: Theory, Research and Applications by Ilona Boniwell and Aneta D. Tunariu https://uk.bookshop.org/p/books/positive-psychology-theory-research-and-applications-ilona-boniwell/371360 Cognitive Behavioural Coaching Techniques For Dummies by Helen Whitten https://uk.bookshop.org/p/books/cognitive-behavioural-therapy-for-dummies-3rd-edition-r-willson/170340 Transactional Analysis Coaching; Distinctive Features by Karen Pratt https://uk.bookshop.org/p/books/transactional-analysis-coaching-distinctive-features-karen-pratt/4842715 The Fertile Void; Gestalt Coaching at Work by John Leary Joyce https://uk.bookshop.org/p/books/the-fertile-void-gestalt-coaching-at-work-john-leary-joyce/1985723 Coaching Presence; Building Consciousness and Awareness in Coaching Interventions by Maria Iliffe-Wood https://www.koganpage.com/hr-learning-development/coaching-presence-9780749470579 Presence;Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy https://uk.bookshop.org/p/books/presence-bringing-your-boldest-self-to-your-biggest-challenges-amy-cuddy/1304609 Who Moved My Cheese by Spencer Johnson https://uk.bookshop.org/p/books/who-moved-my-cheese-dr-spencer-johnson/2195963 Agile Resilience by Tom Dillon https://uk.bookshop.org/p/books/agile-resilience-the-psychology-of-developing-resilience-in-the-workplace-tom-dillon/6353503     Enjoy the podcast? If you're enjoying the podcast it would be great if you left us a review here or wherever you listen to your podcast.   Contact Details Find out about our Doctors' Transformational Coaching Diploma Connect with the hosts: Tom: www.linkedin.com/in/tomdillondoctorstranformationalcoachingdiploma/ Email: tomdillon@yourcoachingjourney.co.uk   Helen: www.linkedin.com/in/helenleathers/ Email: helenleathers@yourcoachingjourney.co.uk   Follow ‘Your Coaching Journey' on Instagram or Linkedin: www.instagram.com/yourcoachingjourney/ www.linkedin.com/company/your-coaching-journey/   Do You Have a Question? From time to time we will have an episode where we answer listeners' questions about coaching.   If you have a question, please send it to us using one of our email addresses above and you may get a mention in a future episode. (If you want to remain anonymous, that's absolutely fine, just let us know)

This weeks topic is a book titled Who Moved My Cheese. Hopefully we can all learn a little bit more about it by the end of this episode.Hear us discuss:What is it all about?Plus your Two Guys One Topic Takeaway.Once you have listened we would love to hear your thoughts or any feedback.Contact / follow us @TwoGuysOneTopic on Instagram, Twitter or Facebook to keep in touch and take part in the next "Listener Choice" episode. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Don't Waste the Chaos, Kerri Roberts sits down with Karen Brooks, a seasoned LCS and advocate with over 20 years of experience working with at-risk teens and families. Together, they dive deep into the nuances of stress and anxiety, exploring how these challenges affect both teens and parents. Karen shares her expert insights on the impact of societal changes like technology and remote work, practical strategies for managing stress, and how open communication can build resilience. Tune in to Hear: -The key differences between stress and anxiety and how they manifest in the mind and body -The interplay between parental stress and teen anxiety -Practical stress management tips -How to foster open communication and create a home or work environment that reduces stress and builds resilience Resources mentioned: Try Magicmind, the productivity elixir Kerri swears by: https://magicmind.com/kerriroberts to get money off your first order. Looking for a new daily vitamin? Get GEM: go to dailygem.co and use code GEM-A-KERRIROBERTS for money off your first order. Books referenced [in Kerri's Amazon store]: Who Moved My Cheese by Spencer Johnson https://amzn.to/4gHMZ9y Connect with Karen and Guided Growth Teen Coaching https://www.linkedin.com/in/karen-brooks-guidedgrowth/ And don't forget the DARE Method for managing anxiety: D - Diffuse A - Allow R - Run Toward E - Engage Join our weekly newsletter: HR and Operations insights for business professionals: https://www.saltandlightadvisors.com/contact Women looking to expand professionally and personally: https://www.saltandlightforwomen.com/contact Connect on IG: https://www.instagram.com/saltandlightadvisors https://www.instagram.com/saltandlightforwomen https://www.instagram.com/dontwastethechaos Check out Don't Waste the Chaos on YouTube: https://youtu.be/Ikyi0-jxcAI?si=7eR8I6YZll-lYI7i Visit our website: www.dontwastethechaos.com Don't Waste the Chaos, Embrace It!

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter  or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 5th February 2025. The winner will be contacted via Bluesky.  Show references: Website: https://www.agility-marketing.co.uk/https://www.agility-marketing.co.uk/service/digital-advertising-survey/LinkedIn: https://www.linkedin.com/in/liz-dimes-agility/LinkedIn: https://www.linkedin.com/in/anitaagility/ Liz Dimes is a Digital Marketing Director for visitor attraction specialist, Agility Marketing and the lead behind their digital advertising and conversion optimisation strategies. She boasts over a decade of experience in delivering tangible results. With a relentless drive for results she has steered impressive returns for clients across the attraction industry. Anita Waddell is MD and founder of Agility Marketing, visitor attraction marketing specialists.  Anita has been a Visit England judge, currently sits on the BALPPA Management  Committee and looked after the National Farm Attraction Network during Covid.Anita fell in love with the sector during her first ever marketing role at London Zoo.   Having always worked in the attraction sector, she founded Agility at the start of the millennium.  In total, across her career she has worked with over 70 attractions.With a passion for digital and data driven marketing, she adores seeing clients get results and enjoys mentoring her team to deliver winning campaigns. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. For many regional attractions, the Head of Marketing is a one person marketing machine expected to be all over digital, email, social and out of home advertising. In today's episode we're joined by Anita Waddell and Liz Dimes from Agility Marketing who'll be sharing insights from their attraction marketing academy to help power up your marketing in 2025. After starting her career in attractions marketing at London Zoo, Anita has run Agility Marketing for over years, working with clients like Camel Creek and Blackgang Chine. Liz is the expert behind Agility Marketing's digital advertising and conversion optimization strategies, having found her love for visitor attractions when joining Agility in 2017. Paul Marden: Liz, Anita, welcome. Skip the Queue. Anita Waddell: Thank you. Liz Dimes: Great to be here. Paul Marden: So this is not our first episode of the new year, but it's the first episode we're recording in the new year. And as I was saying before we started, my rule is that I can still say Happy New Year up until the end of January as long as it's the first time I've said Happy New Year to somebody. So Happy New Year to both of you. Liz Dimes: Happy New Year to you. Anita Waddell: Happy New Year. Paul Marden: As you know, we always get started with an icebreaker question. So I've got a couple of little icebreakers for you and they are topical, relevant to where we are right now. So I'm going to go with Liz. Which is better, Christmas Day or New Year's Day? Liz Dimes: Christmas Day. Although I must admit I prefer the run up to Christmas than the actual day. Paul Marden: Oh, okay. So it's the excitement of going out and doing all the prep and the present wrapping and yeah.Liz Dimes: Christmas trees, pretty lights, shiny things. Excitement. But yes, I think I'd definitely choose Christmas Day over New Year's Day. Paul Marden: It's funny, isn't it? Because we'll split. I'm definitely Christmas. Much more Christmas than New Year's. I'm quite happy on New Year's to be sat watching hootenanny on telly while I'm going out and doing a big go out and party with lots of people. Liz Dimes: But absolutely, I agree.Paul Marden: my age, but there we go. Anita, do you chuckle the Christmas decorations and the lights into a box and throw it into the loft or are you Ms. Neat and everything is neatly folded and packaged away ready for future Anita to thank you and be able to do everything easily next week? Anita Waddell: I would love to say I was the latter, but having done that on Sunday, I think it's more about getting them away in a box and deal with the problem next year. So, yes, so, yeah, I aspire to be the neat queen, but unfortunately it is just, yeah, time takes its toll and it's a matter of getting the job done. Paul Marden: There's a real spread in our house. Mrs. Marden is tidy it away as fast as you can. I will sit there literally for hours straightening all of the out and making sure that it's right. And then next year you can figure out who was responsible for the packing away because you could just see it straight in front of you. Liz Dimes: I saw a recommendation the other day, actually, that you should put sort of £20 or something in with your Christmas decorations so when you get them out next year, you can buy yourself a takeaway while you're sorting them out from last year's. You. I didn't do it, but I thought that was a brilliant idea. Paul Marden: So I came back to work on Monday and I went. All the stuff from the office was all packed away and I went to put it in the storage locker and we share our storage with the building owners and I just found the Christmas tree stuck in the cupboard fully decorated and I think, is that really putting the decorations? Is that really taking it down? Have you broken the rules or is ihat really a cunning plan?Anita Waddell: That's one way of doing with it, isn't it? Definitely. Paul Marden: Exactly. Look, we have got lots to talk about, but first tell me about yourselves and tell me about your background. Anita, tell me a little bit about you. Anita Waddell: I suppose visitor attractions has always been my thing, ever since my first marketing job, which was at London Zoo many years ago, I caught the bug really. But I suppose I was at London Zoo. I was very. They weren't in the strong financial situation, so there was actually a recruitment ban. So I was a young aspiring marketeer who joined the company. And as everybody who was experienced and worried about their own career path left, I just absorbed their role. So over the spate of three years I had a huge amount of experience and from there then left to become a marketing manager of a much smaller attraction. Anita Waddell: And having doubled their numbers from, you know, up to over 200, 000 over a year, I suddenly thought, hold on a minute, I actually, this is really fun industry and something that's actually, I can do okay. So from there I went on and ended up working for an agency myself who were specialists in visitor attractions. And then 20 years ago I thought, “Well, hold on a minute, maybe I should try this for myself. Maybe I can have my own agency.” I thought, “What's the worst that can happen?” I just have to go back and do the day job again. So over those years more people have joined me. I've got three cracking directors, really good senior leadership team and Agility now is a visitor attraction marketing agency. Paul Marden: Amazing. How about you, Liz, how did you get into this industry? Liz Dimes: Well, I started in a very different interest. I did an automotive and I started doing more PR than marketing definitely, but it just wasn't. I enjoyed it a lot and I learned a lot about cars but it wasn't really my passion so I sort of left and thought I'm going to try something else. I was more interested in learning about the digital marketing as that was really starting to kick off in the world at that point. So I got a digital marketing role at a business school which was near to where I live, which is very different. And I really started to get the bug for the digital marketing aspect and just in general enjoyed learning more and more and more about that. Liz Dimes: But the whole sort of B2B business school side, little bit dull for me if I'm totally honest. So. And actually that business all got sold to another one so I was made redundant at that point. So it gave me a little bit of a chance to sort of sit back and go, right, what do I actually want to do? And digital marketing was definitely the thing, particularly sort of paid advertising for me. And that's when I found Anita and Agility Marketing and they happened to have the perfect role for me and that was in 2017 and then just loved the industry very quickly from joining and sort of have no intention of ever leaving it, to be honest. Paul Marden: It's super fun, isn't it? It's fun doing the marketing thing that we do in this particular space because it's all about helping people to enjoy themselves. Liz Dimes: So what could be more fun and families and I have a, I've got a five year old so I really in that moment at the moment, I'm my own target audience at the moment, which is always nice. Paul Marden: Yeah, absolutely. So one of the things that Agility has recently done is set up the Attraction Marketing academy and I think today we're going to talk, not talk about that, but we're going to talk about some of the stuff that you cover in that academy. So why don't we just start by telling listeners a little bit potted understanding of what the Academy actually is so. Anita Waddell: I mean the Academy is what it says on the ting. It's a marketing academy for visitor attractions and it actually, the re. Where it came from was out of COVID Some obviously don't want to go back to Covid ever again. But during that time everyone was in survival mode and they really shared, they collaborated, they did everything they could to work with each other and once life got back to normal a bit more, that collaboration stopped. There wasn't the need for it but we really enjoyed sharing all of our knowledge and expertise during that time. So the Academy was really has really been born to allow us to continue to do that. So it is a visitor attraction masterclass I suppose. So we have pre recorded content, we have fresh content through live sessions monthly. Anita Waddell: We have ask me anything clinics so people can, our members can jump on board and say, look, you know, actually we had a brilliant ask me anything clinic in December where they were, were talking about events for one particular member for the forthcoming year and there were loads of fresh ideas that came out of that for her. So it is really providing that mentoring but also that detailed knowledge and expertise which all attractions, if you're a one man band, you don't necessarily have, you're having, you know, you have to be jack of all trades. So. So we're a helping hand really. Paul Marden: Yeah. I think it's really interesting, isn't it, that many of the attractions that we deal with are massively well known brands but actually when you look at the team behind it, they are more like a small business or small to medium sized business. They often don't have massive teams even though they're brands has massive recognition and you can often be quite surprised, can't you, that it is this kind of one person marketing machine at the centre of what is a really well known brand. It's quite surprising sometimes and I think the more we can do to support those people the better really. So why don't we delve a little bit into some of the stuff that the Academy covers and then we can talk a little bit about some of the ways that marketers can help improve their outcomes for this year ahead. Paul Marden: So one place to start is always about benchmarking. This is something that at Rubber Cheese we find really interesting and we care a lot about with our Rubber Cheese survey. But I think benchmarking and understanding where you are against the competition is not competition against the rest of the sector. I should say is really important because you can understand what good and bad is can't you? And this is something that you guys care quite a lot about as well, isn't it? Liz Dimes: Absolutely. It's really at the heart of everything we do for our clients. We benchmark with the industry. That's the brilliance really for us of working solely in the visitor attraction industry. We can really see what's the good, bad and ugly of all things marketing within that industry. So we recommend that you'd benchmark everything really. But obviously it depends on what you're doing. So you'd benchmark your socials, your emails, your website performance, your reviews, your paid advertising results, just anything you, anything that you collect data on for you. If you don't know whether that's good or bad, how do you know what you're looking at really with your data? Liz Dimes: So  you might see that this year you were 2% up on your last year's results and think, great, but if everyone else is 10% up, then actually maybe there's something key in there that you're missing that would really be a quick fix for you to do. And without knowing that it's impossible to do that, it really, I mean, the majority of the benchmarking we do is digital advertising because that's, it's 70% of our work for our clients. But as say we do benchmark across everything and by benchmarking we know that we can ensure that we're optimising well to make sure that we're achieving the best results possible for all our clients. And at the end of the day that's what we're here for and that's what we all do. Liz Dimes: I'm going to push this over to Anita a little bit, but it's because benchmarking is such a key thing for us. We've actually got a new initiative we're announcing now in January. So I'm going to let Anita do that. Paul Marden: Oh, come on then. Drum roll, Anita. Anita Waddell: Okay, so this spoilers. The inspiration of this came from Rubber Cheese and your website benchmarking for the visitor attraction sector. And we benchmark all the time. But actually we know that we work with 15 to 20 attractions across the year. But you know, the attraction sector is so much bigger. And what we wanted to do was launch an industry wide survey on digital advertising so people can identify how big their budget should actually be for digital advertising. What performance, what click through rate, what cost per acquisition, what cost per click is actually good and average across all of the platforms. For example, we know in our business a lot of our clients will use the Google search, Google performance match, Meta, TikTok. Anita Waddell: But we also know that when we start working with some attractions, they're only using Meta or they're only using Facebook. And so it's really just taking a broad brush of the sector to actually understand what is happening out there across whether it be theme parks, whether it be a heritage attraction, whether they're a zoo. Just a broad brush to really give something back to the sector. Like you've done with Rubber Cheese. Really. Paul Marden: I think it's so important, isn't it? Because paid advertising can be a bit scary for some people because it feels a little bit like you're gambling or it feels like a fruit machine. But I always think that it's a fruit machine where you can figure out the odds. And once you figure out the odds, you just have to decide how much money you can pump into the top of it and magically at the bottom money comes out in relation to the odds that you've calculated. But if you can across the sector. Anita Waddell: Yeah, exactly. I mean, the beauty of digital advertising is that it is, you know, there is a system and a process to it. So you know that you've got to get people to your website. You know you've got from the website, you need to get into your landing page at every stage of the journey. Coming back to benchmark working, you can identify what is working well and what actually can be tweaked to optimise it even further. And we've got clients now after Covid, there was with that when we focused purely on. Well, actually to be honest, during COVID there wasn't a lot of marketing going on at all because people were so desperate to get out the organic, social and email marketing could just cope with it. Anita Waddell: But then people came back and they started to do a lot more out of home. But now we're finding clients are actually saying this year in particular with the increased costs in the budget. Sure. We know we get a lot of, we know we get a lot from digital advertising. Shall we actually reduce our home budget and put more into digital advertising because it's more measurable and that confidence can be given. Paul Marden: We've all only got limited budgets and it's all about deciding where the best place to spend your money is. So, yeah, we'll come back to this benchmarking point a little bit later, I think, because I think is really important. But let's dive into some of the channels that marketers can use and talk about some tips and tricks across each of the channels. Maybe should we start with social? Is it important top attractions? I think you've already answered that. But how important? Liz Dimes: I guess I think it's very important. I think we all know that's where people spend their time at the moment. Depending on who you're. Because in general as a sort of blanket, a lot of the target audience for all attractions is very similar. But depending on where you are you a tourist destination, are you more of a regional destination, are you a heritage site, are you a zoo? It will depend. So. But most of those audiences are spending a lot of their time on socials. But because of that and because everyone knows that their concentration is much less, your competition is much higher. But you see, but you got to be there. If you're not there, you're not in with a chance. So it is, it's incredibly important and I think it's about what should your focus be. Liz Dimes: So actually if you are a one man band and you have a certain amount of hours in the day to do it, what are you going to focus on? Maybe pick two or three. So if you are going to pick two or three, I think at the moment you would pick Instagram, TikTok and Facebook, still. I know we all think Facebook is disappearing, but the grandparents take their grandchildren on these days out. Paul Marden: Exactly. And that landscape of the different social platforms was stable for a very long time, wasn't it? But it's changing quite a lot. So should you be on Twitter? Is it a scary place to be now? Should you be on Bluesky? But, but in you're saying TikTok still, Facebook, Instagram, those are the key places that you should be focusing attention. Probably. Liz Dimes: Absolutely. I think if you've got extra time, if you have extra resource, then absolutely test those extra platforms out and see where you've got. But actually if you're, if your time is limited, then focus on doing the best for the top platforms of where your audience are. And at the moment we believe, and all the data believes for that for our audiences it's Facebook, Instagram and TikTok. Paul Marden: Yeah. And, and what are the basics that you've got to be covering there? What should they be posting about? To be able to kind of meet the bar. Anita Waddell: I feel the key with social media is that you know you can, it's got to convey a message that is going to provide overall reason to visit. So you need to get your planning right. And so yes, you want to have different formats and you want to make the posts are not wallpaper posts and you want to make sure that the post you're saying are said. You know, the same message is said in three or four different ways but ultimately you know, you're trying to stimulate an action and whether that's just engagement at this stage, you know, people aren't necessarily going to visit immediately after seeing a post but if they engage then see more posts and over time when they do want, they do want that day out, you'll be in their, in their top of mind. Anita Waddell: So I think the key we always say is like no, make sure you get your planning right. Your, your commercial messages in January are going to be totally different to your commercial messages in Summer or Easter when you know, in January you might be thinking about we've got, we need a value, a volume driver promotion because people haven't got any money. We want you Season passes are always sold in the first few months of the year. So you want to make sure you've got some promotion, you've got your season pass messaging out there. So it is, you know, make sure you've got your planning and messages right and from there you can then be creative as you like. But you've got to make sure that you're saying the right thing. Paul Marden: Let's follow that thought. What are the special little sprinkles that people could do this year to really energise their social media? What is it that they can do to inject that creativity? Anita Waddell: I think different formats, I think, you know, you can say the same thing, overlook different formats to really make them zing. Liz Dimes: One of the things we're really seeing good trends on and again this does depend on who you have in your team. But if you've got a member in your team who is willing to be on camera and is entertaining, is witty, can be a bit different. There's, there's a few attractions that are doing this really well already. But if there's something about. So we all talk about user generated content and absolutely you should be sharing user generated content. You should be making your most of your micro influences and your. All that kind of thing. But actually there's sort of EGC which is Employee Generated Content as well. And I think a bit of behind the scenes is still works well. Liz Dimes: A bit of witty content from someone and if you' the right person who's willing to do it and has the great personality and is happy to be on screen, then please take advantage of that person. Really, please use it. Because also they'll probably really enjoy it. I mean, there's a number of attractions where I know because we've spoken to them, where they're sort of bit famous. So yeah, people go round, go and they spot them and they want to go and say hi to that person and that. And if it's the right person who's comfortable with that, they really enjoy that. Yeah, so if you've got that person, go for it. That's a real, it's a real trend at the moment that's working well. Paul Marden: Okay, let's move channels then. Let's talk about email marketing because interestingly, in the Rubber Cheese survey this year, the data that we had showed that this was the weakest source of leads for attractions. Now, as I always say when I talk about our data, you know, there's statistics involved and you know, what we know is about the data set that is in front of us. It's not always completely reflective of the entire sector. So is that illustrative of what you guys see as well or is it more effective than that for you? Anita Waddell: I think I would say that we measure our email marketing. We put UTM codes on all of our links so we can actually track effectively. I would probably say they're not seeing it either because they're not tracking it effectively and UTM codes are so easy to set up these days or they're not. You know, the end of the day, the emails is a channel of communication. So if your email says exactly the same thing every single month, you just need to, with your, with your programming. And I think programming is going to be such a big thing, continue to be such a big thing this year. You need to really stimulate that repeat business. Really stimulate, give people a reason to revisit it. Your email marketing needs to be saying something different every single time. Anita Waddell: Otherwise people will just get bored with it. So I would say it's those two things. Paul Marden: Yeah. So it's all about keeping the faith. It is a valuable channel. You should focus on it. But you need to be able to have all of the tracking in place so that you can attribute the leads to that source and then a decent story to tell that's going to engage people. Anita Waddell: The only other thing I would say is that, and I don't. I think most people have got their heads around this now. But GDPR, when it came out, everyone was terrified of not getting, you know, you can only email people if you get an opt in. Well that's correct. That's one method of consent. But with legitimate interest, if they visited you already then you've got a reason to remarket to them as long as your Privacy Policy is correct and you've your, your everything else. So I think that's why some people go out. Some people are, we're amazed when we start conversations that they still are asking people to opt in and not using legitimate interest. So that could be another reason why in your survey results they were a bit skewed. Liz Dimes: I think there's quite a bit of scaremongering out there a little bit with email marketing at the moment because Apple are, they have updated their privacy settings a while ago which means that effectively when you're looking at your email results anything that's gone into an Apple mail will be marked as open even if it's not. So effectively your open rates are a little bit pointless since that update. So what's important to look at is your Click Through Rates because then you know those people have opened it and then how many have clicked through. Which is why the UTM codes are particularly useful because that helps with that. The other thing that Apple are doing at the moment is they're suggesting they're going to start the sort of promotions tab. I can't remember what their terminology is. Liz Dimes: Like you have in your Gmail when you log on your laptop, on your desktop as opposed to in your phone. So that will affect, that absolutely will affect email marketing. But what it will affect is email marketing that isn't tested, updated, optimised and tried and best. So if you do just keep doing what you're doing. Absolutely. Your email marketing is gonna, you're gonna lose on that. Paul Marden: So good email marketing is a worthwhile thing to do. Liz Dimes: Absolutely. And it is about testing because actually one of the things that we don't know yet because it's not happened yet but one of the things that might work is by making sure, rather make sure you're not sending from a no reply or admin at or an info at send it from a person's email that's less likely to be marked as spam or promotions. So all these things are as these updates come through test if suddenly you see a massive drop off in your click through rate, something's happened. Try something different on the next go. Paul Marden: Yeah. Liz Dimes: So I think, I imagine people are worried about whether Email marketing is going to continue to work and there probably will come a time when it doesn't. But at the moment I think it's still an important part of the mix. Absolutely. Anita Waddell: I think for Life Stage as well, it's worth taking it into account because there's some real hard data that's come back which suggests that the younger audiences are not using email marketing anymore. And I think that's really, that's quite true. But that is that Life Stage or is that young people? And I think that will play out because when people get into the office world, the world of work, they start using email a lot more and they become more familiar with it. So I don't know if it's Life Stage or if it's actually happening. We work with Tullis and Tully's obviously run a lot of brands which are aimed at sort of a 20 to 30 year old market and one of their biggest drivers is still email marketing. Anita Waddell: So I think, yeah, I think, but I think as Liz said, measure, optimise, test, do all of that and it should still deliver. Paul Marden: Good. Let's cut to the web. What are the problems with websites that you're seeing for regional attractions at the moment? Liz Dimes: One of the things we see quite a bit is that people who look at their own website as them, not as their customer. So they'll look at their website on their laptop. Their customers are not looking at their website on their laptop. They will look at it as someone who already knows the product, who. And even if you think you're not, your unconsciousness does know. So I mean, the average for visitor attraction websites is that nearly 90% of your sessions are happening on a mobile. So if you are ever looking at your own website, please look at it on your mobile. It's so easy to go, “Oh, I'm on my laptop because I'm doing my admin work right now and my admin work includes. I'm going to have a quick look at our website.”Liz Dimes: If you are going to do it on your laptop, press F12 please, because if you press F12 on your PC, you'll be able to look at it as a mobile. It won't be quite exactly what it is in as a mobile, but it's a good go. Not everyone knows about F12, so hopefully that helps a few people. But I think that is a real, it's a real key thing that we do find that some people tend to look at their own website not as a customer. So really think about it. Liz Dimes: If you are, say your key audience is a 35 year old mother of two, one has a toddler and one is a school child, put yourself in that place or ask do you know someone, one of your friends, that audience, ask them to go through your website blind and is your customer journey working? Do they immediately understand what you are? Can they quickly find out your opening times? Can they quickly find. If you have parking, can they quickly book? Is the booking, is the. Is the push through to booking which at the end of the day is the ultimate goal for pretty much everyone. Really, really think about it as your customer. And I think sometimes that's really difficult to do when you're so ingrained in your own attraction. Paul Marden: I can't stop myself grinning like a loon. You're talking about my life. This is the conversation I have over and over again. User testing. That's one of the questions in the survey that always blows my mind. How few people do user testing and how few people do user testing on a mobile and putting themselves into the shoes of their customers. I don't care if you like your website or not. I care whether your customers can do what they want to do. That's the only thing I care about. That's a bit untrue. I'm playing to the audience a little bit. Liz Dimes: But no but it is so true. And I think there are. If you can't, there's ways you can look at it from a more sort of data perspective. If you're a data person in your. I know people are still getting their heads around GA4 and to be honest, so am I. Even though I'm in it all the time because they change it every five minutes, hate it and you have to build a lot of it yourself. But there are a lot of positives of GA4 as well. You can see relatively simply how many people are going from your homepage or your landing page or your event page, whichever page you want to look at. Liz Dimes: If you want them to go to your ticketing site because most people use external platform ticketing sites, what percentage are landing on that page and going where you want them to go. Now it will be a low percentage always, even if you've got a really good system because they will want to find out more on different things and in lots of ways you want them to. But actually if you've got a return visit on your website, really that's when they should be booking. They've had a look, they found out where you are, they've talked to their friends on WhatsApp. Yes, that is one of the key options. Can they really quickly get to your booking site and book have a look at that data? If you can. Liz Dimes: And if it's really low, maybe you haven't got the right call to action buttons on your page or they're not as obvious as you think they are because maybe you're looking at it on a desktop rather than a mobile. Paul Marden: Amen. Liz Dimes: Good. Oh, I'm pleased because you're the number one expert in the website, so I'm glad you agree with me. But there's. Yeah, there's lots of things, there's lots of quick wins by just having a look. Paul Marden: Right, let's just very quickly touch on some of those then. So what are the quick wins that people can do with their websites right now that is going to turn it into a lead generating machine for them? Liz Dimes: What is your load speed? Are people bouncing off because you're not loading quickly? If it is low, do something about it. What are your call to actions? Are they obvious? Are they clear? Have you chosen one key call to action per page? Don't confuse your customer. Their attention span is really low. Does it show off what you want it to show off? Those are the top three things I would say look at. Anita Waddell: The other thing I would probably add to that is look at your home page. Make sure you're updating it regularly and giving those people the reasons to visit. I'm often quite surprised how they update the rest of the website but then they don't update the homepage on what is coming and what's next and what's on and also what's on now. So I think, yeah, I would say look at the homepage. Think of the homepage as really a signpost page. Once they live there, you want, they want to go, they've got to find something on there that's going to interest them and so that would be my recommendation to add to that. Paul Marden: Good. So those are all great things to do once they hit your website, but you've got to get into the website in the first place. So let's talk about paid advertising because that's something that you guys do a lot of, isn't it? Yeah. And that's the thing that can drive reliable traffic to your website. So it's hugely important. Liz Dimes: Absolutely. Paul Marden: I bet there's some real howlers that you see when you're first engaged by a client and you come and look at what they're doing in paid advertising. What are those real gotchas that you see? Anita Waddell: God, it's like opening your. Yeah, go on, Liz. You can reveal some secrets of what people are doing. Paul Marden: This is therapy session. This is a friendly, safe space. Just unburden yourselves. Liz Dimes: Yes, we won't name any names, don't worry. Well, while we're talking about website, I think one of the things with paid advertising that people really don't, they forget to think about or forget how important it is what web page are you sending that traffic to? Because absolutely, it might be your homepage, if your homepage is the right page, but equally it probably isn't your homepage. It needs to relate to the ad you are placing. So I think sometimes it's the last thought. It's, “Oh, we want to do an ad, we want to do an ad, do it.” And then, “Oh, don't even think about where we're going to send it. Send it to the homepage.” So I would say that's a really key thing that people sometimes forget. Liz Dimes: And actually, if you think about again, always come back to what will the customer think? Would it annoy you if you clicked on an advert for red shoes and the ad opened a page for trousers? It would annoy you. So why would your customers not be annoyed if you click on an ad about summer and it opens a homepage and there's not a really quick call to action to get to that summer information? So again, always think about the customer. One of the other things. Well, the other thing that is incredibly important in our industry is your location. Who are you targeting, location wise? And we have regularly taken on clients who have done it themselves or had previous agencies or whatever, doesn't matter where it happened. Liz Dimes: And they're targeting the whole of the uk, maybe they're in Cornwall and they're targeting Scotland as well for a term time visit. Paul Marden: Right. Liz Dimes: Someone in Scotland is not going to drive seven hours to come to you for a day out. Look at where your customers come from, map them. If you can really find that, you've got that data. If you're taking online booking, you have got the data of where the people live who come to you, find out where those people live and use that information for where you're going to generate the best results for your targeting for your adverts. I think that's incredibly important in this industry.Anita Waddell: And I think it goes, that goes beyond just radius targeting. Oh, absolutely. You really do need to map your audience to find out where they're coming from because, you know, like road systems will change the direct. No, change the layout of where people come from. Competitors will change, will give your some areas higher propensities to convert those visitors than others. So it really is worth investing in some mapping geo mapping tools and time to get it right. Paul Marden: I bet this is probably. How long is a piece of string quite type question, but broadly is the paid advertising for attractions? You know, there were terms, there are search terms that people are going to be searching on that you're going to want to sponsor or you're going to be sponsoring things in social platforms. There are some spaces that are, you know, fantastically competitive and hugely expensive. I'm thinking car insurance. You know, it will, you know, the cost per click of that is going to be phenomenal, but the return on investment for them is great. Yeah. Is this space a competitive and expensive space or is it remarkably reasonably priced? Liz Dimes: That really is. How long's a piece of string, I'm afraid, when it comes to search. So if we're just going from a search perspective. So if you're using Google Search Ads, absolutely. It depends what the keyword you are using is, how expensive that cost per click is going to be and really. Or you can help it by having an amazing ad, having an amazing landing page and being really relevant and your location targeting being right for that place. So you can be the low, you can get yourself to the lowest in the range that's possible for that keyword, but you're never going to get a keyword that cost £2 to cost 10p. What you can do, and what I would always suggest you do is use more longer tail keywords, which is the correct terminology, longer tail. Liz Dimes: But so if you're, if you're using, rather than maybe using day out, use day out in Yorkshire, family day out in Yorkshire. So you're extending the, the detail of it. Yeah. And the more detail you have, the less competition there will be within Google. You can do some really good keyword planning and get an idea of what your, what the type of cost will be for the type of keyword you're going for. If we stick on the Google search point. Actually, one of the other real howlers we regularly see is people actively targeting or not realising they're actively targeting their own brand name and therefore. And Google's algorithm, if you're doing a list of keywords you're going for, will always do what works best. Liz Dimes: So if you have either on purpose or accidentally put your brand name in there, all your budget is going to go on your brand name. Now, as long there are occasions when you might do that. If your SEO is terrible and you're coming up on page three for your brand name, go for your brand name. Absolutely do it in a separate campaign. So you're spending only a certain amount of money. But in general I'm yet to find attraction that isn't coming up on the map, on the Google map or on the top of the search results for their own brand name. So you are effectively paying Google for website visitors, clicks, conversions that you would have got for free. Don't do that. Please don't do that. And we see that relatively regularly.Paul Marden: You differentiated between paid advertising for search and paid advertising in social platforms. So we've got the tooling in Google to be able to estimate how much things cost. Go for those long tail search terms because they're probably going to better value for you, probably have better landing pages. And be really clear, if you've got a nice long tail search, you know that person is looking for something very specific. So serve them a really specific landing page to arrive at on the other side. That speaks to them and they'll love it, won't they? They'll be much more likely to engage. So you get that return on investment even further. What about in social, what. How are you planning out? You know what the cost is likely to be and where you should focus your energy. Liz Dimes: So because we are doing this all the time, we have a good idea of what that. So in social you'll look, you want to look at the cost per thousand impressions, what's called the CPM as opposed to the cost per cl. That's the, that's the bit in social that you can't affect. Meta, for example, are going to. If the cost per thousand for the target audience you are going for in the location you are going for is £4, it is £4, there's nothing you can do to change that. £3, it's £4. And unfortunately it is depending on where you are. For some people it's lovely. If their location's less, that's great. But if your location is more expensive. You've got to just deal with that. Liz Dimes: Unfortunately, in the last few years the cost per thousands have gone up around 12% and they're estimating this year it will be around 4%. So to get the same number of impressions in 2025 that you got in 2024, you're going to need to spend 4% more. Unfortunately, it is what it is. I hate saying that, but it's true. You can't. We can try and lobby meta all we like. The cost is what the cost is. It's a demand and supply thing. Paul Marden: Exactly. Liz Dimes: But what you can do is be realistic. You are going to have to get the same number of impressions. You need to spend 4% more. However, if your budget has to remain the same, how can you improve your click through rate one? Well, 0.2% to get. So although you'll get less impressions, you'll try and aim to get the same number of web visits and clicks from that. Can you then improve your conversion rate on your website? 0.2% and therefore you actually, for the same budget, you may get more conversions. So although you have to understand as we all do, that costs of everything are going up and impressions are one of those things. Liz Dimes: Actually, can you optimise and improve your ads because minimal improvements in your click through rate, minimal improvements in your conversion rate on your website are going to result in more revenue at the end of the day for potentially the same budget or a minimal increase. Paul Marden: And what are those? Again, this is such a sweeping, broad question, but what are those things that people could do to improve the engagement in the ads themselves? Liz Dimes: I'd say the number one thing to look at is your targeting correct? Paul Marden: Yeah. Liz Dimes: Is your location targeting correct? Is your audience type targeting correct? And then are you tailoring your ads to your audience? So if you're doing a target and you're targeting grandparents, for example, maybe your ad needs to be slightly different if you're targeting the parents or maybe your ad needs. And then your ad again will need to be. If you're, if you're remarketing and you're going to your sort of what we would call a hot audience that needs a very different ad to prospecting, a cold audience. So really focus on your targeting and focus on speaking. Again, think about the customer. Who are you speaking to with that ad? Anita Waddell: I think the other thing to mention and add to that is also the number of ads you're putting out because you never know exactly how your audience is going to react. So we actually do a lot of testing for a campaign. We would put a lot of ads out and it could be marginal differences in an ad because that's what, that's really what you want. So is it a bold heading? Is it not a Bold heading is it use the word say to save or best prices or you know and each of these will result in say that we're looking for that marginal gain because over time all those marginal gains will add up on the creative and the messaging and you'll get the best result. But it's time, energy and to get there completely. Paul Marden: Look, this has been really interesting but I want to just leave people with two or three things that they ought to prioritise to get 2025 off to a great start because last year was rubbish for so many people, wasn't it? So let's what can we all do to help get the show on the way for the attractions this year? Anita Waddell: I think the key thing is giving that people a reason to visit. It's getting the programming right. What people should be doing is looking at the last two years, breaking down the visitor numbers throughout the year, ascertain where there's opportunity for growth. We know people is much easier to build those peaks when, during the school holidays when people are actively looking. If you still, if you're not reaching capacity in those periods, that would be our, you know, build the peaks rather than the troughs. If however you've got to the stage where you think on your, you're creaking a bit at the seams and actually you want to build the term time campaigns, consider that as a secondary but again giving them that reason to visit now rather than waiting to a different time. Anita Waddell: And then once you've done that, you can plan your marketing budget around those opportunities. If you know that you've got more capacity in the summer, give more budget to the summer or if you know you've got more capacity in the October half term, give more budget to the October half term. So it's all going to start of where you want to get those extra people from and to and where. And then as some, as Liz mentioned later, postcode mapping, making sure that whatever advertising and marketing you're doing, you're hitting the people in the right areas who are going to have the biggest propensity to convert. And I've only got one other last thing to add is it's looking and learning from last year. Anita Waddell: Looking back at the data points, look at your benchmarks, your email, but email open rates, your landing pages, your digital advertising, try and get that margin of 1% improvement. If you can improve all of your marketing just by 1%, that's a lot of 1%. Paul Marden: That's a lot of people, isn't it? At the end of the day coming through the door. Liz Dimes: Absolutely. Anita Waddell: Yeah. So, so that would be sort of my kind of, you know what I would do. And Liz, has you got anything else you want to add to that? Liz Dimes: No, I think that's all of it. I think as say for, from the digital advertising side, postcode map if you can and absolutely look back and then test based off that and then test again. Paul Marden: Well, there's some homework for everybody. We always finish with a book recommendation and that book recommendation can be fiction or non fiction and I've got two guests so there's got to be two books. So Anita, what's your book recommendation for our listeners? Anita Waddell: This, this was a really tough question actually because one of my new year objectives is to read more. But I looked back and thought, “Okay, over the last five years, what books have I read and what's, what can, what's really resonated and what still I feel I can remember really”. So, so the one, I think it's Who Moved My Cheese by Dr Spencer Johnson. I don't know if how regularly it's mentioned on, on this podcast, but it's not a new book but it all talks about how you got, you know, you've got two stories about two little mice and two people and they, and the two little mice go off and they find cheese in this maze every single day. Anita Waddell: Whereas the two people found their cheese, they're happy with their cheese, they really like this certain cheese. Why would they look elsewhere? And then that cheese and then ultimately that cheese supply from the two people runs out and it's talking about having to innovate and change to survive. And I, and it's done in a really easy reading and fun way. And so yeah, I think that would be my recommendation to anybody. Paul Marden: Right Liz, what about you? What's your recommendation? Liz Dimes: Well, this was actually recommended to me because I thought about it. Okay, what have I been recommended that I've read? And actually it was recommended by a member of my team, Miles. So this comes from him. It's Never Split the Difference by Chris Voss, who I don't know whether you've read this book, but he was an FBI negotiator and he has since written this book and it's actually written in a really easy to take in way. I just found it really interesting and just started reading it and read it basically which I don't do nearly as much reading as I used to before I had a child. So if I've managed to do that, you know, it's a good one. Liz Dimes: But my key sort of takeaways from it was how if you first think about negotiation skills, you probably think, “Well, what would I say?” And actually, that's not what you should be thinking, it's what are they saying? Your key negotiation skills is actively linked listening. And if you're actively listening, then you can follow the other key skills which are mirroring what they're saying, repeating the last of their three words, things like that. I just found it really interesting and it has made me rethink how I engage with people. So I would recommend it as a good read. Paul Marden: You got me thinking about my. What I was going to say now. Thinking about what were the last three words that you said? Oh, patting your head and rubbing your tummy part to this. Isn't there as thinking about the conversation and having it? Liz Dimes: Exactly. I think that's what he says. He says, while you're having a conversation, there's two of you. You're half listening, but actually the majority of you is thinking about what you're going to say next. If you're thinking about what you're going to say next, you are not listening, so you are not taking in what that person is saying in the way that you should be. And actually, if you can switch that bit off and really listen, what you say next will be the right thing. It's really hard. It's really hard to do, but I have actively tried to do that. When I think about it sounds. Paul Marden: A little bit like interviewing on the podcast, because this is a skill I've had to learn. This does not come naturally to me and it. It felt like a hostage negotiation at the beginning and it did feel a little bit like I had to negotiate my way out of the podcast episode. But with time and with practise, these things become easier and you can focus on the conversation whilst you're doing figuring out where the conversation is going to go. But, yeah, I've heard reviews of that book. I've not read it myself, so you've got me thinking I need to go and get that. Liz Dimes: It's worth a read. Paul Marden: Dear listeners, as always, if you would like a copy of either Anita or Liz's book recommendation, then the trendy thing to do is to go over to Bluesky now, not Twitter. Who wants to go onto Twitter? It's full of megalomaniacs. So go over to Bluesky and retweet the show message and say I want Anita or Liz's book. And the first person to do that will get a copy sent to them and I will be generous. It can be the first person for each book will get a copy. I'm not getting bankrupted this time with loads of book recommendations. I just want to leave people with one last thought. We know that benchmarking is important to you guys and this is something you're going to be doing a lot over the next few months. Paul Marden: So if people want to get involved with working on the benchmarking project for digital advertising that you guys are doing, what do they need to do? Anita Waddell: They need to go to our website where there'll be more information about it, and that's agility-marketing.co.uk.Paul Marden: And hopefully it will be in the show notes as well. So you can jump over to the show notes and follow the link there. But agility-marketing.co.uk and people will find all they need to know about the benchmarking that you're currently doing and how they can get involved in it. Brilliant. Ladies, this has been a wonderful conversation. Thank you very much. Liz Dimes: Thank you for having us. Paul Marden: We will catch up again soon. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

On this 50th episode of the Astonishing Healthcare podcast, Capital Rx Vice President of Business Development Hope Nakazato, PharmD, joins Justin Venneri to discuss her observations, based on diverse industry experience, about the three most common friction points between plan sponsors and pharmacy benefit managers (PBMs): lack of execution, poor communication, and inflexibility. So, why have plan sponsors dealt with the status quo and rising costs for so long? Great question.Hope uses the book, "Who Moved My Cheese?", by Dr. Spencer Johnson, to explain the fear of change, as well as three things people can look for in a true partner who will work with them in a collaborative and generally supportive way. If a new PBM or other vendor is aligned, consistent, and future-proof, change won't be as scary as it may seem, and plan sponsors can make more strategic decisions benefiting the plan and its members. Hope also shares the advice she'd give her younger self, as well as the most astonishing thing she's seen over the years (hint: it relates to drug prices).Related ContentCapital Rx Adds More than 80 New Partnerships in 2024 and Eyes Another Year of Record Growth in 2025Pharmacy Benefit Procurement: How to Ensure That Savings MaterializeReplay: 5 Ways to Improve Your PBM Procurement Process In 2024 (stay tuned for the 2025 edition!)5 Recommendations for an Optimal PBM Deal (free eBook)Please visit Capital Rx Insights for more information, including this episode's transcript!

The Forgotten ProfessionsIn the dim streets of Victorian London, lamplighters once roamed, bringing light to the night by igniting street lamps one by one. Switchboard operators connected voices across cities, and milkmen left bottles on doorsteps before the sun rose. These jobs, once essential, have faded into history. Technology and societal shifts often render roles obsolete. But with every lost job, new ones rise to take their place. The Future of Work and AI DisruptionToday, a new wave of change is upon us. Artificial Intelligence is not just a buzzword but a transformative force across industries. From manufacturing lines to data analysis, AI is replacing repetitive tasks and even stepping into creative fields. But does this spell doom for the workforce? Not necessarily. Who Moved My Cheese?Spencer Johnson's book Who Moved My Cheese? explores how individuals react to change. The core lesson: those who embrace transformation, adapt, and seek new opportunities thrive. This same mindset applies to the evolving job landscape. Jobs may disappear, but by staying curious and flexible, new paths can open. Emerging Careers in AIAI is not just a job-taker but a job-creator. Fields like AI ethics, prompt engineering, and machine learning operations are emerging rapidly. Creative professionals are using AI tools to enhance productivity, and entirely new sectors like virtual world design are gaining traction. The key to thriving? Learn to work with AI, not against it. Staying Ahead Learn Continuously: Online courses, podcasts, and workshops can keep your skills fresh. Embrace Technology: Experiment with AI tools relevant to your field. Network: Surround yourself with forward-thinkers and innovators. The future isn't about the jobs that are lost, but the ones we create by adapting to new realities. In every shift, there is opportunity—if we're willing to chase it. --- Support this podcast: https://podcasters.spotify.com/pod/show/contra-radio-network/support

The Forgotten Professions In the dim streets of Victorian London, lamplighters once roamed, bringing light to the night by igniting street lamps one by one. Switchboard operators connected voices across cities, and milkmen left bottles on doorsteps before the sun rose. These jobs, once essential, have faded into history. Technology and societal shifts often render roles obsolete. But with every lost job, new ones rise to take their place. The Future of Work and AI Disruption Today, a new wave of change is upon us. Artificial Intelligence is not just a buzzword but a transformative force across industries. From manufacturing lines to data analysis, AI is replacing repetitive tasks and even stepping into creative fields. But does this spell doom for the workforce? Not necessarily. Who Moved My Cheese? Spencer Johnson's book Who Moved My Cheese? explores how individuals react to change. The core lesson: those who embrace transformation, adapt, and seek new opportunities thrive. This same mindset applies to the evolving job landscape. Jobs may disappear, but by staying curious and flexible, new paths can open. Emerging Careers in AI AI is not just a job-taker but a job-creator. Fields like AI ethics, prompt engineering, and machine learning operations are emerging rapidly. Creative professionals are using AI tools to enhance productivity, and entirely new sectors like virtual world design are gaining traction. The key to thriving? Learn to work with AI, not against it. Staying Ahead Learn Continuously: Online courses, podcasts, and workshops can keep your skills fresh. Embrace Technology: Experiment with AI tools relevant to your field. Network: Surround yourself with forward-thinkers and innovators. The future isn't about the jobs that are lost, but the ones we create by adapting to new realities. In every shift, there is opportunity—if we're willing to chase it.

#BeAGoodFriend and check out episode #121 of #FeeneyTalksWithFriends featuring Joey Batts.  It was great to talk with my good #friend, Joey!  Joey is a teacher and the founder of the nonprofit organization, Hip Hop for the Homeless.   We talked about: Joey Batts is my Best Friend (minute 1) Hip Hop for the Homeless - Year 11 (minute 3) HH4H Board of Directors (minute 7) Joey has been a teacher for 17 years  (minute 9) Jose from Local Goods  (minute 11) Upcoming HH4H Concert Dates (minute 14) Feeney Talks with Friends Podcast Sponsors (minute 15) Rappers who inspired Joey (minute 17 Songs: First, Last, Best, Worst  (minute 19) Thanksgiving (minute 21) HH4H Sponsors (minute 25) The “Joey Batts” Sticker (minute 31) FTWF Podcast Sponsors (minute 33) 3 Keys (sponsored by West Hartford Lock) to being a Teacher & a Nonprofit President (minute 39) Joseph William Valentin Battaglia is Italian (minute 43) Joey's buttons (minute 45) Joey's wild story about getting his first tattoo (minute 47) True Penny Tattoo does Joey's tattoos (minute 50) Joey's favorite restaurant and 4 dinner guests (minute 52) Joey raps (minute 59) Recommendations (minute 1.02) The book, “Who Moved My Cheese?” (minute 1.04) Closing remarks (minute 1.07) Podcast Sponsors:  Donut Crazy - www.donutcrazy.com The Fix IV - www.thefixivtherapy.com West Hartford Lock - www.westhartfordlock.com Keating Agency Insurance - www.keatingagency.com Goff Law Group - www.gofflawgroup.net Parkville Management - www.parkvillemanagement.com Luna Pizza - www.lunapizzawh.com/lunas-menu PeoplesBank - www.bankatpeoples.com Float 41 - www.float41.com --- Support this podcast: https://podcasters.spotify.com/pod/show/friendsoffeeney/support

Leadership isn't just about hitting the numbers - it's about how you get there. Through candid stories from his 25+ years in human resources, Chief People Officer Tushar Pandit challenges common misconceptions about workplace culture and HR. He explains why foosball tables and kombucha aren't company values (though he enjoys kombucha), why measuring employee engagement isn't enough, and what it really takes to build an organization where people want to stay and grow. This conversation dives into why the "Chief People and Culture Officer" title misses the mark, how to lead through constant change, and what it means to truly care for your team while driving business results.About Tushar:Tushar Pandit is a values and culture catalyst People Executive with 25+ years of broad and deep experience in the tech-enablement space: from start-ups through multi-nationals, and VC/PE-backed privately-held to publicly-traded. He is currently the Chief People Officer at SPINS, the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry. He's an enabler with a principle focus to be a strategic, people leader: to lead with data to enhance an organization's sustainable and scalable long-term growth and success – all within a social and collaborative enterprise environment! Highlights:How an internship at a law firm unexpectedly led Tushar to discover his passion for HR and people operationsWhy the Chief People Officer role has evolved beyond "getting a seat at the table" into driving organizational transformationThe problem with treating culture as HR's responsibility - and why every leader needs to own itHow to handle high performers who get results but leave "20 dead bodies behind"Why work-life balance is a myth - and what work-life management looks like instead The importance of letting people be adults and trusting them to manage their timeWhy the best leaders believe more in your potential than you do yourselfHow to lead through VUCA (volatility, uncertainty, complexity, ambiguity) in today's business environmentThe danger of the phrase "that's the way we've always done it" - and why change management matters more than everLinks & Resources Mentioned:Follow Tushar Pandit on LinkedInSPINS (Tushar's company)Who Moved My Cheese? by Spencer JohnsonGive and Take by Adam GrantGet your FREE 5 Day Leadership Reset Challenge guide here: https://llpod.link/challengePodcast Website: www.loveandleadershippod.comInstagram: @loveleaderpodFollow us on LinkedIn!Kristen: https://www.linkedin.com/in/kristenbsharkey/ Mike: https://www.linkedin.com/in/michael-s-364970111/Learn more about Kristen's leadership coaching and facilitation services: http://www.emboldify.com

This week on the Build a Vibrant Culture Podcast, Nicole interviews Curtis Bateman. He is the bestselling co-author of Change: How to Turn Uncertainty Into Opportunity and is vice president of direct international offices for FranklinCovey. With over 24 years of experience in the training industry, Curtis is an internationally recognized presenter, content developer, change consultant, business leader, and coach.His passion for enabling organizations “at change” resulted in the co-creation of transformative, industry-leading solutions, including Change Element, Leaders@Change, Managing Millennials, Millennials@Work, and the Change Practitioner. Formerly the president and CEO at Red Tree Leadership, Curtis managed the world-class brand Who Moved My Cheese? and created a practical approach to help individuals and leaders succeed with an ever-complex world of change in the workplace. Curtis joined FranklinCovey as a senior change consultant and co-practice leader. In 2016, Curtis became managing director of the U.K. and Ireland, in 2018 was asked to assume additional management responsibilities of Germany, Switzerland, and Austria, and in 2019 took on additional responsibility for China, Japan, and Australia.Curtis shares while every change is unique, there is a predictable pattern to change. Understand that pattern, and you can turn change into opportunity!He states, "Change is inevitable. When unexpected or unwanted change disrupts well-established routines, personally and professionally, it's natural to wonder, “Who rocked the boat?” Unfortunately, that is exactly the wrong question to ask!" Listen in and find out why! Curtis built a Change Model that demystifies the uncertainty of change and creates the opportunity to realize greater results, personal growth, and even innovation.Additionally, Curtis shares a simple but profound business parable that invites leaders to reflect on their own change journey and discover how their “crew” falls into a set of predictable patterns and reactions. Take AwayConcrete examples and step-by-step instructions on how to engage teams through the change processHow the Change Model makes change actionable and predictableHow to minimize the disruption of changeWhere most change initiatives fail and how to adaptCurtis' Book: https://www.amazon.com/Change-Turn-Uncertainty-Into-Opportunity/dp/1642507946Visit Curtis on Social Media: LinkedIn: https://www.linkedin.com/company/franklincovey/Facebook: https://www.facebook.com/FranklinCovey/Intstagram: https://www.instagram.com/franklincovey/Don't forget to like, comment, and subscribe to the Build a Vibrant Culture podcast for more insights on creating thriving workplaces!

Simplify your investing strategy with Joe McCall's approach to land deals! He breaks down highly effective, low-competition land investing methods that anyone can adopt—whether you're a seasoned pro or a total beginner. Tune in to learn how to focus on opportunities that matter and find success in real estate without getting bogged down in complexity.     KEY TAKEAWAYS Reasons why Joe transitioned from traditional real estate to land investing Direct marketing approaches for identifying hot markets, higher response rates, and profitable deals The power of scaling through simplicity and making calculated shifts to adapt as market demands change A powerful way to create a steady cash flow Expert tips for choosing projects with strong earning potential RESOURCES/LINKS MENTIONED The One Thing by Gary Keller | Paperback, Hardcover, and Kindle  10x is Easier Than 2x byDr. Benjamin Hardy and Dan Sullivan | Paperback, Hardcover, and Kindle  Who Moved My Cheese? by Dr. Spencer Johnson | Kindle The Land Geek    Unlock the Secrets of Land Investing for just $7! Join Joe McCall's Saturday class and learn his simple, proven system to build wealth in land. Access now at JoeMcCall.com/saturday!     TWEETABLES “Complexity is the enemy of success.”     ABOUT JOE MCCALL  Joe McCall has been investing in real estate full-time for over 11 years. His background and education was in Civil Engineering. Before he started working on his real estate investing business full-time, he had worked for several large engineering & construction companies, building power plants all around the country. Joe is an expert at flipping properties remotely. In the last several years, Joe has spent many months in Prague, Czech Republic, and three months traveling the northwestern part of the US in an RV with his wife and four kids. While he traveled, he was still able to flip deals in 4 different markets. Joe also hosts the popular "Real Estate Investing Mastery" podcast that is listened to by people all over the world. He's been selling information products & software, doing coaching, and providing done-for-you marketing services for 10 years.     CONNECT WITH JOE  Website: Joe McCall Podcasts: Real Estate Investing Mastery Podcast | Apple Podcasts  YouTube: Joe McCall     ASCEND Don't Wait To Enjoy Your Life, Tomorrow, Live It Today! How To Grow Your Business, Expand Your Impact, and Experience Your Perfect Life:  

What should workers do when they get laid off? In 1998 a bleak, asinine bestseller told them to find another whey.  Where to find us: Peter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:Bright-Sided: How Positive Thinking Is Undermining AmericaDownsizing in AmericaTemp:  How American Work, American Business, and the American Dream Became TemporaryThe Disposable AmericanSpencer Johnson, ‘Who Moved My Cheese?' Author, Dies at 78What was the New Economy?Boss, Employees Share Large Cheese PlatterTarpon's big cheese has aides readingWhy doesn't downsizing deliver?On the Battlefields of Business, Millions of CasualtiesShareholder Value and Workforce Downsizing, 1981-2006Long-Term Earnings Losses Due to Job Separation During the 1982 RecessionDoes Employee Downsizing Really Work?Layoffs, Top Executive Pay, and Firm PerformanceEmerging Conceptions of Work, Management and the Labor MarketA Conceptual Framework for Analyzing Why Organizations DownsizeOrganizational Downsizing: Constraining, Cloning, LearningThe Decline and Fall of the Conglomerate Firm in the 1980s Thanks to Mindseye for our theme song!

In this insightful episode of the Intentional Agribusiness Leader Podcast, host Mark Jewell sits down with Jordan Thiel, U.S. Sales Manager at ATP, to discuss the power of intentional leadership, building trust, and managing teams effectively in the agribusiness industry.Key Takeaways:The Importance of Caring and Intentionality in Leadership:Jordan shares his belief that the core of successful leadership and sales is showing genuine care. Without demonstrating care, it's difficult to gain trust or inspire others to follow your lead.Sales, particularly in agribusiness, is not about being pushy but about building relationships and trust with customers.Navigating Leadership Challenges:Jordan recounts his personal journey in stepping into leadership roles at a young age, managing teams with more experience than him. His approach of being humble, admitting his lack of experience, and asking for help created strong bonds of trust.Vulnerability and humility, rather than ego, are essential qualities in leadership.Overcoming Tough Days in Leadership:Both Jordan and Mark discuss the reality of burnout and the struggle of staying motivated, especially in high-pressure environments. Jordan shares his personal strategies for rejuvenating his energy and focus, including family time and self-reflection.They emphasize the importance of reinvesting in oneself through learning, mentorship, and coaching during moments of low motivation.Retaining Talent in a Competitive Environment:Finding and keeping good talent is one of the biggest challenges in agribusiness. Jordan shares his perspective on helping employees succeed by removing obstacles, encouraging open communication, and fostering a culture of growth and trust.An effective leader helps employees grow within the company, giving them more responsibility and development opportunities to keep them engaged and committed.Culture Creation and Building a Trusting Environment:In a growing organization, establishing a positive and trusting culture is vital. Jordan explains how ATP emphasizes the "why" behind their work, helping employees understand the deeper purpose of their roles and creating alignment with company goals.Lessons in Leadership from Humility and Ownership:Jordan reflects on his early management roles, where he learned to admit mistakes openly and take responsibility for errors. This built credibility and trust with his team, further enhancing his leadership effectiveness.Mark highlights the importance of extreme ownership, a concept that resonates with many leaders as they navigate the challenges of leading others.Public Speaking and Communication:Jordan discusses his personal goal of improving his public speaking skills, aiming to deliver presentations that engage and connect with audiences rather than relying heavily on slides. He sees effective communication as a critical part of leadership.Books and Resources:Jordan recommends two influential books:Good to Great by Jim Collins, highlighting the importance of getting the right people in the right seats on the bus.Who Moved My Cheese? by Spencer Johnson, a simple yet powerful read about adapting to change and seizing new opportunities.Personal Life and Work-Life Balance:Jordan shares how spending time with his family, particularly his young son, helps him stay grounded and energized

 This week's guest is part of a mission to transform how businesses access data to deliver better outcomes, as James Fisher, CSO @ Qlik joins Gareth to discuss all things analytics. From James' corporate beginnings, to being an instrumental leader in Qlik's mission to disrupt the business intelligence space, the conversation explores everything from AI to software spend. Describing Qlik as an “AI engine”, James' expertise in the realm of artificial intelligence is highlighted through his advice to “invest in innovation while also investing in governance”, ensuring that AI safety should be a priority for all organisations. Time stamps What does good leadership mean to James? (02:20) Lessons learned from working at SAP (07:10) The key milestones in James' early career (12:53) What drives the culture at Qlik? (18:45) The emergence of ‘Big Data' (24:00) Predicting the next 5 years of innovation at Qlik (25:20) What CTOs need to know about AI in enterprise (27:50) How CIOs can cut their software spend (29:40) Driving corporate sustainability at Qlik (36:27) The ways James achieves work-life balance (44:40) Advice to his younger self (45;48)  *Book recommendation: Who Moved My Cheese? Spencer Johnson https://www.waterstones.com/book/who-moved-my-cheese/dr-spencer-johnson/9780091816971 

BeAGoodFriend and check out episode #116 of #FeeneyTalksWithFriends featuring Rain Hayles. It was great to talk with my #friend, Rain! Rain is the owner and content creator of Splash Productions. We talked about: How it started (minute 1) 18,700 followers on Instagram (minute 2) “Splash Season” (minute 3) London Jemison heading to Alabama (minute 5) Connections with coaches (minute 7) 3 Keys (sponsored by West Hartford Lock) for Splash Productions (minute 9) Riley Fox - episode #93 (minute 12) Dan Fritz - episode #111 (minute 16) Splash Day 2021 (minute 18) Sporting Events: First, Last, Best, Worst (minute 21) Rebecca Lobo (minute 26) Having supportive parents (minute 32) Crazy Questions (minute 35) Indiana Fever and WNBA (minute 41) Deadpool and Wolverine (minute 46) Book recommendation, “Who Moved My Cheese?” (minute 52) Our free haircut event at Parkville Market with Lost Arts Barbershop (minute 53) Rain's favorite restaurant and 4 dinner guests (minute 55) Earning a Yale Football Championship ring (minute 57) Upcoming events (minute 1.04) Closing remarks (minute 1.06) Tom Newman (minute 1.08) Deadpool podcast featuring Stefanie mentioned at minute 46: Podcast Sponsors: Donut Crazy - www.donutcrazy.com The Fix IV - www.thefixivtherapy.com West Hartford Lock - www.westhartfordlock.com Keating Agency Insurance - www.keatingagency.com Goff Law Group - www.gofflawgroup.net Parkville Management - www.parkvillemanagement.com Luna Pizza - www.lunapizzawh.com/lunas-menu PeoplesBank - www.bankatpeoples.com --- Support this podcast: https://podcasters.spotify.com/pod/show/friendsoffeeney/support

Chapter 1:Summary of Who Moved My Cheese"Who Moved My Cheese?" by Spencer Johnson is a motivational book that uses a parable to discuss how different people deal with change in their lives. The story involves four characters: two mice named Sniff and Scurry, and two little people, miniature humans named Hem and Haw, who all live in a maze and are in search of cheese, which represents happiness and success.At the beginning of the story, all four characters find a large cache of cheese at Cheese Station C and grow comfortable with its abundance. However, the cheese eventually runs out, and this is where their responses diverge. Sniff and Scurry, having anticipated this change since they noticed the dwindling supplies, quickly accept the loss and set out into the maze to find new cheese. On the other hand, Hem and Haw are shocked and unprepared. They initially remain at Cheese Station C, unable to accept that the cheese is gone.Haw eventually learns to deal with the situation better than Hem. After realizing that waiting for the cheese to reappear is futile, he ventures into the maze to find new cheese. Throughout his journey, Haw writes messages on the walls, such as "The quicker you let go of old cheese, the sooner you find new cheese." These messages are lessons about embracing change, being adaptable, and having a positive attitude towards new experiences.Hem, however, refuses to leave the old cheese station and adapt to the change. He represents those who are resistant to change due to fear and stubbornness.In the end, Haw finds new cheese at Cheese Station N. He has learned that change is a natural and inevitable part of life and that success comes from adapting to change and moving on. The story concludes with Haw, hopeful that Hem may eventually find his way by following the messages left on the wall."Who Moved My Cheese?" is widely read in corporate and business environments to help employees and managers deal with change and to encourage a flexible and adaptive work culture.Chapter 2:The Theme of Who Moved My Cheese"Who Moved My Cheese?" by Spencer Johnson, M.D., is a motivational book that uses a parable to explore how different individuals deal with change in their lives. The narrative centers around four characters: two mice named Sniff and Scurry, and two miniature humans named Hem and Haw. These characters live in a maze, where they search daily for cheese, which represents happiness, success, or fulfillment. Key Plot Points:1. Discovery of Cheese Station C: Initially, all four characters find a huge source of cheese at Cheese Station C. They become accustomed to this abundance and rely on it for their happiness and sustenance.2. The Cheese Disappears: One day, the characters arrive at Cheese Station C to find that all the cheese is gone. This sudden change reflects the inevitable shifts we experience in our personal and professional lives.3. Varied Reactions to Change:- Sniff and Scurry: These mice quickly adapt to the new situation. They do not overanalyze or lament the loss but instead immediately start looking for new cheese.- Hem and Haw: These humanlike characters react differently. Hem denies and resists the change, refusing to leave Cheese Station C, hoping that the cheese will return. Haw is initially hesitant but eventually realizes the need to adapt. 4. Haw Embarks on a New Journey: After much hesitation and spurred by hunger, Haw begins to search for new cheese, leaving behind Hem, who remains in denial. Throughout his journey in the maze, Haw learns to overcome his fears and adapt to change, understanding it is part of life.5. Finding New Cheese: Ultimately, Haw discovers a new cheese station, loaded with more cheese than he could have imagined. He meets Sniff and Scurry again, who had long since found this new source. Character...

Today's episode was meant to be the second half of our discussion of the book Who Moved My Cheese? But as sometimes (often?) happens on this podcast, David and Eugene veered instead toward a different conversation -- this time about ADD/ADHD and neurodivergence. As always, thank you for listening!  Threads @davidchang99 X @davidgchang whatjustpodcast @ gmail . com “My brain has too many tabs open.” - Tanya Goodin

Business parable books like “Who Moved My Cheese” can explain your business process that sticks with the reader in a way that a typical how to non fiction book cannot. Author and developmental editor Dan Janal, and ghostwriter and author Jeff West discuss the concept of writing a business parable book to promote business and attract clients. Writing a business parable book provides a unique opportunity to convey business principles through engaging storytelling. The post #220 – Jeff C. West on How to Write a Business Parable Book to Grow Your Business and Attract Clients first appeared on Write Your Book in a Flash Podcast with Dan Janal.

David and Eugene have been on a 90's kick recently, and are sticking with the trend with a review of the business self-help best seller “Who Moved My Cheese?” by Spencer Johnson. We discuss the fable of the two mice and two “Littlepeople” named Hem and Haw, and how remarkably relevant the story remains today. We also apply the mindset from the book to our own lives. As always, thank you for listening! Threads @davidchang99 X @davidgchang whatjustpodcast @ gmail . com “What would I do if I weren't afraid?” - Haw

Today we welcome Dr. Shahrokh Bagheri; attending surgeon at Georgia Oral & Facial Reconstructive Surgery and president of Georgia Society of Oral and Maxillofacial Surgeons to discuss how you can find success in the current landscape of oral surgery.  Tuning in, you'll hear about Dr. Bagheri's training, career, current practice setup, how oral maxillofacial surgery has changed over the last 30 years, how you can be aware of challenges and advantages as an oral surgeon, why our guest believes maintaining surgical skills is imperative, and how he practices more complex ones. We delve into how oral surgeons can balance their kind-heartedness with the need to meet business margins before discussing why inter-specialty unity is imperative to solve massive financial issues in healthcare. Dr. Bagheri stresses the importance of allowing doctors to have decision-making capability in their practice, shares how surgeons can achieve their career goals, and why oral-maxillofacial surgeons' ability to practice both surgery and anesthesia is so valuable. Finally, Dr. Bagheri answers our rapid-fire questions and even shares how his overall happiness contributes to his ability as a surgeon. Key Points From This Episode:An introduction to today's guest, Dr. Shahrokh Bagheri. Dr. Bagheri tells us about his training and current practice. How oral maxillofacial surgery has changed in the last 30 years. The importance of understanding challenges as an oral surgeon. How Dr. Bagheri has maintained some more complex surgical skills. Balancing business motives and kindness as oral surgeons. The importance of uniting across specialties to solve economic issues. Why doctors need to have more decision-making power. Some advice for how surgeons can pursue their dreams and goals. What makes oral-maxillofacial surgery so unique. The best book Dr. Bagheri has read recently. How being happy within himself makes him a better surgeon. The importance of staying fit as an oral surgeon. What forceps he uses to extract tooth number 12. His favorite movie and the one he wanted most recently. Links Mentioned in Today's Episode:Dr. Shahrokh Bagheri Website — https://drsbagheri.com/ Dr. Shahrokh Bagheri Email — sbagher@hotmail.com Dr. Shahrokh Bagheri on LinkedIn — https://www.linkedin.com/in/shahrokh-bagheri-md-dmd-facs-ficd-92712379/ Dr. Shahrokh Bagheri on Instagram — https://www.instagram.com/bagheriomfs/ Who Moved My Cheese? — https://www.amazon.com/Moved-Cheese-Spencer-Johnson-M-D/dp/0743582853 Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059

Klaim tiket eksklusif kamu untuk pengalaman berpodcast terbaik bersama Firstory sekarang juga, jangan sampai kelewat ya! Hanya di https://fstry.pse.is/6asc8g —— Firstory DAI —— Kali ini, kita akan membahas buku inspiratif "Who Moved My Cheese?" karya Spencer Johnson. Buku ini memberikan panduan berharga tentang cara menghadapi perubahan hidup. Bagaimana cara kita menyikapi perubahan? Apa kunci sukses menghadapi perubahan? Temukan jawabannya di sini Kita akan membahas cara menghadapi perubahan dan bagaimana mempersiapkan diri untuk tetap relevan dan sukses di tengah perubahan yang tak terduga. Jangan lewatkan tips-tips penting yang bisa membantu kamu menghadapi berbagai tantangan dalam hidup. Tonton sampai habis dan temukan cara terbaik untuk menyikapi perubahan agar tetap sukses dan bahagia! #WhoMovedMyCheese #SpencerJohnson #MenghadapiPerubahan #CaraMenghadapiPerubahanHidup #CaraMenyikapiPerubahan #KunciSuksesMenghadapiPerubahan #MempersiapkanDiriMenghadapiPerubahan Leave a comment and share your thoughts: https://open.firstory.me/user/clhb6d0v60kms01w226gw80p4/comments Powered by Firstory Hosting

Today, we're going to discuss the critical role of real estate agents as leaders and voices of reason during the current market changes and challenges. They emphasize the importance of continuous education for agents to improve their skills and effectively guide both themselves and their clients through this period of transition. As they underscore the responsibility of realtors to raise the level of service and professionalism in the industry, focusing on providing value to clients rather than just experience or credentials. Highlighting the need for agents to adapt their practices, embrace change, and develop consistent systems to better serve their clients. Additionally, the episode explores the evolving landscape of real estate, including the shift towards virtual interactions, formal agreements, and the importance of transparent communication between agents and clients. Together they encourage realtors to stay informed on industry changes and work collaboratively to navigate the challenges ahead. Don't miss this insightful conversation on the future of real estate and the essential role of agents in guiding their clients through the ever-changing market. So, tune in today as Marjorie Adam, owner of the Marjorie Adam Team is joined by Tia Lilly, founder and broker-owner of ‪@propertycapecod‬ Real Estate, she brings over two decades of experience in the real estate industry, specializing in waterfront properties. Special link: Who Moved My Cheese by Spencer Johnson

Please Note: Since the recording of this episode, NAR entered into a proposed settlement agreement that would end litigation of claims brought on behalf of home sellers related to broker commissions. To learn more, and to prepare for the practice changes taking effect August 17, 2024, go to facts.realtor.   Welcome to Part 2 of my conversation with Lynn Madison! Today we are talking about different business models. As you refresh your presentation of what you do and what you charge, we want you maybe to consider some other options or, at least, some other parts of the business and we also want you to be aware of the possibility that somebody else might have a different business model; how are you going to be prepared for that? Go back to episode 098 to hear the start of our conversation on clearly communicating your value to your clients. Lynn Madison has received the REBAC Hall of Fame Award, the REBI Distinguished Educator Award, and Educator and REALTOR® of the Year, both from the Illinois Association of REALTORS®. She is also one of the primary authors of the ABR® designation course and we are thrilled to have her back with us again. We will link to the other two episodes where Lynn has been with us, in the show notes.   Welcome back, Lynn Madison, for Episode 2! [2:25] So we just want to talk about maybe some of the different ways people can get paid, maybe some challenges we see, and what we hear from people talking about business models. [2:45] Your business model must be something that is allowed in your state. Your menu of services must not include options that are lower than the minimum services that the license law requires you to give.   [5:05] Competition.REALTOR (now facts.realtor) lists tasks you perform for clients. Are they in your business model? Lynn says your business model is what you deliver but be consistent. She talks about when inconsistency hurt her.   [7:44] If you provide different levels of service, have the client check and sign on a written document what level of services they are choosing, so there is no confusion or anger later. Be very clear about it.   [8:37] Lynn has a pledge of performance. In it, she offers her full level of service to every client. If she offered less service to some, she would need a separate pledge of performance for that level of service.   [10:07] Lynn teaches about six buckets: finding a suitable property, showing property, analyzing the market, writing a reasonable offer, negotiating the offer, and following the transaction through to the closing.   [10:47] People don't like to lose out. When you have a buyer sign a Buyer Representation Contract, you move the buyer from customer-level service to client-level service. Lynn explains what that means by law.   [14:50] You're going to want to have this Buyer Representation Contract signed with a compensation amount in it. You're going to have to figure out how to talk about compensation with your buyers.   [15:33] Stop being afraid of talking about compensation. Explain what it is you do to earn the money you are making. Nobody works for free. [19:34] Study in the last 18 months in your market, how long it took you to find a property for your buyer. Tell your client, in this market, it takes about four to six months to find a house. Would that fit your plans?   [22:54] Follow your state law regarding the contract and protection period. What if they buy something after the contract that you showed them? If the contract period is long, there must be an opt-out.   [26:52] Lynn wants to give her buyers premium-level services but if the buyer finds a house in two weeks instead of six months, that's a good place to offer a menu of services. Also, Monica tells why this podcast episode is not an antitrust violation conversation in the discussion of business models.   [29:27] You can use a free Zoom account to meet with buyers, especially if out of town. Share your screen with them. Tell how they will be notified of new listings in MLS and other features and statistics.   [31:10] Statistics of days a home stays on the market can show the urgency of making a move to buy a home. You can show these electronically or on paper. NAR resources linked below can help.   [32:43] Lynn takes NAR resources and personalizes them for herself to show her clients her pledge of performance of what she will do for them to get them the right property at the right terms to the closing.   [34:40] How Lynn deals with appraisal disagreements.   [35:41] In this hour, Monica and Lynn have shared some of what they teach in the ABR® class. Be sure to take the ABR® designation, with Lynn, online, or locally.   [36:49] “If you've not read the book, Who Moved My Cheese?, get it and read it. If you think about what we're going through, it helps you realize that you've got to change your mindset.”   [37:52] Monica thanks Lynn Madison. She gives us so much great information! What is your takeaway from this conversation? Can you bring some points back to your team or brokerage firm?   [38:05] Please share this podcast with your fellow agents. I am learning all the time and I am talking with some very well-trained and thoughtful educators. They want to help you and the people that they train to make the transition that needs to be made. Please share this as a resource for this time.   [38:31] The Center for REALTOR® Development offers excellent training and you can find live, live virtual, and online courses, designations, and micro-courses. Check out the ABR® offerings and the SRS offerings locally or at Learning.REALTOR. Tweetables:   “Your business model cannot be something that is not allowed in your state. Some states have, for example, Minimum Services. If I have an exclusive agreement with my client, whether it's a listing or a buyer, I must give them a certain level of service.” — Lynn Madison   “I'm at a loss as to understand why a buyer would want to go [without representation]. But part of the problem is we haven't been having these conversations with the buyers.” — Lynn Madison   “You're going to have to figure out how to talk about compensation with your buyers. All of this ties back into your value proposition.” — Lynn Madison   “If you've not read the book, Who Moved My Cheese?, get it and read it. If you think about what we're going through, it helps you realize that you've got to change your mindset.” — Lynn Madison   Guest Links: Madisonseminars.com lynn@madisonseminars.com   080: “Talking Buyers, Contracts, Value, and Fees with Lynn Madison” 098: “Navigating Client Conversations: Communicate Your Value with Confidence and Clarity with Lynn Madison: Part 1”   NAR Resource Links ABR® Accredited Buyer's Representative SRS Seller Representative Specialist   Additional Links: Microcourses found at Learning.REALTOR. Use the coupon code PODCAST to obtain 15% off the price of any microcourse!   crdpodcast@nar.realtor Crdpodcast.REALTOR Learning.REALTOR — for NAR Online Education Training4RE.com — List of Classroom Courses from NAR and its affiliates CRD.REALTOR — List of all courses offered Competition.REALTOR   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com MonicaNeubauer.com FranklinTNBlog.com   Monica's Facebook Page: Facebook.com/Monica.Neubauer Instagram: Instagram.com/MonicaNeubauerSpeaks       Guest Bio Lynn Madison Lynn is the owner of Lynn Madison Seminars, a full-service training and development company devoted to the advancement of professionalism in real estate.   Formerly Lynn was Vice President and Director of Career Development for The Prudential Preferred Properties in Chicago, a 25 office firm with over 900 associates, where she authored and trained their New Agent Institute. Before that, she held the same position with First United REALTORS®, a local independent with 28 offices. She was the manager of two different offices for First United. Prior to that, she was an award-winning salesperson — receiving their Salesperson of the Year honors.   Lynn speaks annually at the NAR conventions and is an ABR®, BPOR, GRI, SFR, SRES®, and SRS instructor and has conducted classes in over 30 states. Lynn's involvement with REBAC goes beyond instructing. She conducts the trainer recertification program for REBAC instructors annually and has authored or co-authored the SFR, ABR®, and BPOR courses.   Lynn regularly conducts the New Member Orientation program for many of the associations in the Chicagoland area, as well as Professional Standards and Leadership training sessions for many state and local Associations. She is the Treasurer of Main Street Organization of REALTORS® her local 14,000+ member association.   At the National level, Lynn currently serves on the NAR Professional Development Committee, and the RPAC Participation Council, and has served on Equal Opportunity and Cultural Diversity as well as Professional Standards and Risk Management. Lynn has been honored with two NAR Hall of Fame memberships — RPAC and REBAC.   At the state level, Lynn has served as Chair of the RPAC Fund Raising Committee, Professional Standards Committee, and GRI Board of Governors and has served as a member of the License Law Rewrite Task Force, License Law Scope & Structure Working Group, the Equal Opportunity Working Group, Education MIG as well as IAR's Strat Plan and Convention Committees. She is the author of over 20 continuing education classes in Illinois. She has also served on the state Continuing Education Task Force and the CE Curriculum and Instructor Development Subcommittees. As a member of the Illinois Agency Task Force Lynn has been instrumental in the creation and training of new agency policies.   Lynn is ITI certified, a member of the Real Estate Educators Association, was a National Educator of the Year award winner, has received the Educator of the Year award from AIREE, the Illinois real estate educator of the year and REALTOR® of the Year honors from her local association in 2003 and was named the Illinois Association REALTOR® of the Year for 2011.   Lynn's Credentials 2016 President Mainstreet Organization of REALTORS®, 18,000 MEMBER ASSOCIATION 2011 REALTOR® of the Year — Illinois Association of REALTORS® 2003 REALTOR® of the Year — Main Street Organization of REALTORS® Speaker at the NAR Convention since 1993 REBAC Hall of Fame RPAC Hall of Fame Conducts over 250 continuing education seminars annually NAR and REBI Certified to Teach: ABR® SFR SRES® SRS RENE PSA  

Guests: Robin Shostack, Security Program Manager, Google Jibran Ilyas, Managing Director Incident Response, Mandiant, Google Cloud Topics: You talk about “teamwork under adverse conditions” to describe expedition behavior (EB). Could you tell us what it means? You have been involved in response to many high profile incidents, one of the ones we can talk about publicly is one of the biggest healthcare breaches at this time. Could you share how Expedition Behavior played a role in our response?   Apart from during incident response which is almost definitionally an adverse condition, how else can security teams apply this knowledge? If teams are going to embrace an expeditionary behavior mindset, how do they learn it? It's probably not feasible to ship every SOC team member off to the Okavango Delta for a NOLS course. Short of that, how do we foster EB in a new team? How do we create it in an existing team or an under-performing team?   Resources: EP174 How to Measure and Improve Your Cloud Incident Response Readiness: A New Framework EP103 Security Incident Response and Public Cloud - Exploring with Mandiant EP98 How to Cloud IR or Why Attackers Become Cloud Native Faster? “Take a few of these: Cybersecurity lessons for 21st century healthcare professionals” blog Getting More by Stuart Diamond book Who Moved My Cheese by Spencer Johnson  book

Resilience, You, Your Work, and Your Life More and more people in the workforce including executives are starting to realize the toll that wellness, stress, and severe health issues are taking on their jobs and their families. We all feel it, and we need answers.  And that is where this week's book Resilience @ Work comes in. Four people sit around a fire at the beach after taking lessons to learn to surf. These people are as different as you and me and carry with them their different personalities. First there is Hurry, he is a hard worker, always on the go, but as the waves of work get higher and higher, for every step he takes, he gets blown back by the waves 3 steps back. Always trying the next "Get Rich Quick" Scheme, he doesn't have the resilience to take the long view. Then there is Worry, she is filled with anxiety, she feels her life has little meaning and as the bills pile up, she feels she is drowning in the sea of "no hope". Always worried about her appearance in front of others, she lacks the resilience to be her authentic self. Next comes Steady, she reads the waves an knows when to paddle and to ride them. She is agile and adaptable. But she was not always that way because she had to do a ton of work on herself to get her to this point. Finally, there is Ready, the eldest of the four. He found his purpose at a young age, but he neglected it. And after floundering around in the sea of life he finally has come to understand that he had these gifts all along, but simply was not using them. Do any of these four people sound like you? Perhaps there is a piece of all of them that you can relate to. In this episode of A New Direction Best Selling Author Simon T. Bailey takes well written book and assessment to help you discover who you are, and how you can help yourself become and live as the authentic person you created to be that will give you the greatest opportunity for success. Simon T. Bailey's book, "Resilience @ Work: How to Coach Yourself into a Thriving Future" is an insightful book into ourselves through the perspective of 4 people named Hurry, Worry, Steady, and Ready. Each person has their own story and are in different places in life trying to find their authenticity and purpose. The book is a powerful allegory, filled with thought provoking moments that enlighten the reader to ask themselves to be more open to where they are at. As the book journeys on the reader experiences the impact of the fire side discussions between the members of the group and how they each move toward a new direction in their life and future. This book although very different gave me the feel of the best-selling book "Who Moved My Cheese".  I will say that this book dives much deeper. In addition, this book also comes with assessments so that you can get sense of who you are in the story and perhaps where you need to get some help and go to work on you. Great book click here to get your copy of Resilience @ Work by Simon T. Bailey, I highly recommend it! Please reach out and thank the sponsors of A New Direction for their financial support! EPIC Physical Therapy, they are my physical therapists, I use them, and I highly recommend them. But I am not alone, everyone from people like me to professional athletes seek out EPIC PT because the offer the latest in equipment and have the certified staff to customize a treatment program specific to your needs and goals. When you are looking for EPIC Relief, EPIC Recovery, and EPIC Results look no further than EPIC Physical Therapy www.EPICpt.com Linda Craft Team, Realtors, for more than 39 years they have been known as the legends of customer service. And it all starts from one simple premise when Linda first started in the business when interest rates were 18%…build relationships one at a time and understand in every home is a lifetime of memories.

Alan Williams is the founder of SERVICEBRAND GLOBAL and advises business leaders internationally to deliver value driven service.    Dave Stubberfield is the director of Carter Consultancy and specializes in enabling cultural transformation to help businesses achieve greatness. They are the authors of Supercharging the Customer Experience: How Organizational Alignment Drives Performance.   Questions · We always like to ask our guests if they could share in their own words a little bit about their journey. So basically, how it is that you got from where you were to where you are today. · Now, the both of you teamed up together and wrote this awesome book Supercharging the Customer Experience. Can you share with our listeners a little bit about the book, maybe two or three overarching themes that the book focuses on and who is the book geared towards? · What are maybe two or three behaviors that you believe is critical for customer success in a business both from an employee perspective and from the leadership perspective. · So, could you share maybe just some insight for us on what you believe is the future of AI as best as you can, because AI does cover a lot of stuff. But what do you believe is the future of AI? And how will that impact human interaction? · So, can you also share, and each of you can give me your answer to this particular question. What's the one online resource, tool, website or app that you absolutely cannot live without in your business? · If you could share with me maybe a book that you read recently, or even a very long time ago, but it has still had a very great impact on you, whether from a professional capacity or even a personal development capacity. · Now, can you also share with us what's the one thing that is going on in your life right now that you're really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Now, before we close off the episode, we always like to ask our guests, do you have a quote or a saying that in times of adversity or challenge you will tend to revert to this quote if for any reason you get the real or you get off track, the quote kind of helps to get you back on track. Do you have one of those? Highlights Alan and Dave's Journey Me: We always like to ask our guests if they could share in their own words a little bit about their journey. So basically, how it is that you got from where you were to where you are today.   Alan Williams: Alan shared that he started off in commercial hospitality management. So, he remembered being at school thinking, he wants to go to university, but he wants to do a degree that's going to help him get a job.  And he really didn't like the idea of what he at that time considered to be really boring businesses like banking, where you're sat in an office all day. And he was lucky enough to get a holiday job in a hotel, and he thought that's it, exciting, looking after people, fun.  So, that was the beginning. And then he moved somewhat later in his career into workplace management. So you might know it as facilities management, so all of the services in workplaces offices, and he referred to them those offices actually, as they're really hotels with desks instead of beds, that's the only difference. And then he set up SERVICEBRAND GLOBAL in 2005, and he's been helping progressive leaders in organizations around the world since then, using what he learned in the hospitality sector.  Dave Stubberfield: Dave shared that for him, he guesses similar to a degree. So, he was just about leaving school and the careers advisor said, you've got the potential to go to university, but he didn't really know what for. So, he decided against it and tried the apprenticeship route in the corporate space, which he loved, and a lot of customer facing roles. Then there was an initiative called Lean, where he became kind of a Six Sigma qualified individual. And then it just kind of spiraled into attaching customer experience to the continuous improvement framework, really. And how changes adapt in organizations. And then, 2020 set up Carter Consultancy, and he hasn't looked back since. So yeah, he loves what he does.   About Alan and Dave's Book – Supercharging the Customer Experience and Three Overarching Themes the Book Focuses On Me: All right, thank you so much, gentleman. Now, the both of you teamed up together and wrote this awesome book Supercharging the Customer Experience. Can you share with our listeners and either of you can answer this question, a little bit about the book, maybe two or three overarching themes that the book focuses on and who is the book geared towards?   Dave Stubberfield: Dave shared that he's known Alan for a few years now. But it just so happens that they were interested in creating a customer experience development programme for the BQF, The British Quality Foundation. And the President kind of joined them together and said, “Look, you're both trying to achieve the same things.” So very, very quickly, during their initial meeting, they realized that they are very aligned in how they think and what they wanted to achieve. And through the development of that programme, and Alan out of the blue turns and he said to Dave, “This has got the makings of a great book. Do you want to write one?” And like a rabbit in the headlights, he just kind of froze, and then said, “Yes, let's do that.”  And so, through Alan's guidance from his previous experience of being an author, he's brought him on that journey with him and he's really, really enjoyed it. And the foundation to the book really stemmed from the training, the development programme they put together, which is really all about putting CX into context. They believe there's a lot of content out there. He's going to leave Alan to drop the question in a second, but they believe there's a lot of content out there. But they believe that the actual application of customer experience doesn't happen as frequently as it should, which led us to the question, Alan?   Alan Williams: Alan shared that's right. When they were thinking about the book, they were thinking, well, how is this book going to be any different to all of the others out there on the topic of customer experience? Because don't know if you've checked, but there's just like so many books on the topic. And they just found themselves with this question, which is, “With all the content on the topic that's out there, why is great customer experience so rare?” It doesn't make sense if there's all that resource out there to guide people.  And that was what Dave's just touched on there that the problem, and the challenge is that so much of the time people are focused on content, and knowledge, rather than the practical application of that knowledge on a day in day out basis. And that's why the great customer experience is so rare. And in the book, they provide a framework that helps you whatever sector you're in, wherever you are in the world, whatever the size of your organization provides you with a framework that can help to guide you create your own customer experience strategy that suits your own particular individual circumstances.   Me: All right, so let's use a use example, a use case, I like the fact that you gentleman said that you want to focus on the practical because you are very correct. There are many, many books out there on CX and EX. And you read the content, and it's focused on knowledge, the definitions, the theory, but how does that really work with an organization, with people, with their behaviour, we getting them motivated with having them intrinsically applying that in every single interaction regardless of the channel that they're serving the customer on. So, you can choose a business, I will leave it up to you in terms of the use case, just give us an example of based on the framework that you have in the book, how does this really apply to a business?   Alan Williams: Alan shared that he's not even going to choose a particular business. He thinks that sometimes when you do that, you're kind of dragged into generalization. So, he's just going to tell you a story. And it was a business that he was working in and they focused really hard on everybody that was in the organization understanding that they were part of delivering a great customer service and their job was to make their customers and clients feel important, that was the reason that they were all there.  And he remembered on reception, they were expecting a guy attending a very important meeting. And so obviously, they knew in advance that he was arriving, and they have pre-prepared a name badge, they also aimed to greet people before they introduce themselves in this particular environment. And so that happened, the receptionist greeted the gentleman by name, but they had not expected one thing, and that is that he brought with him a small terrier dog. Now, the receptionist actually said to him, complimented him on the dog, and then said, “And now Sir, if you could just lift him up in front of the camera.” and produce a name badge for the dog. And the guy went into the meeting room and announced to the people from the client organization, “That is the best welcome I've ever had anywhere in the world.” And then the meeting was a great success, down to that receptionist. So, the reason he loves that story is because it really emphasizes the importance of people understanding the big why they're there, rather than getting consumed and distracted with the small tasks that they might have to do in order to satisfy them.   Behaviours that are Critical for Customer Success in a Business from an Employee Perspective and from the Leadership Perspective Me: Now, based on your research, and your experience, both of you in the CX space, if you were to choose maybe two or three behaviours that you believe is critical for customer success in a business, and I'm not just talking from the employee perspective, but also from the leadership perspective, like what are the three key behaviours that will more than likely lead to a culture where people have that customer centric mindset, regardless of the type of customer, how complex the problem or issue might be, but they're always driven by that because of those core behaviours. Would you be able to identify what those if you were to pick three, what those would be?   Dave Stubberfield: Dave shared that he can start with one for sure. And the one that leaps out with him is Empathy. And that runs from a kind of a customer facing team into the customer, but like you said, it's the leadership into to the rest of the teams and the organization. He thinks having that empathetic understanding of what people might be trying to do, or what they're going through, is so powerful.  And we're stepping into the realms of emotional intelligence here. And to the point that Alan's just made in that in that story, which is fantastic. People have to buy into that, right. So, they have to buy into that culture of trying to achieve and deliver that experience, not once but every single time. And he thinks that starts with a lot of empathy. He knows some leaders that are not very empathetic, shall we say, and don't understand why they can't achieve the results they want to achieve, not only in the business, but in the customer experience space as well. So, he would lead with empathy being one of the most powerful ones because it unlocks so much. Alan, I don't know if you've got anything to add to that at all?   Alan Williams: Alan shared that he'll go with number two, though, which he thinks is about positivity. So, when a customer asks you for something, the answer is yes. And it might not be exactly what they were expecting or had asked for. But how often do you hear, no, can't do that. And that's really not a good start to a conversation. So, he'd follow empathy with Positivity.   Dave Stubberfield: Dave stated that he would go number three is probably Communication. And that he guesses all ties everything up together nicely. He thinks sometimes, again, starting at the top with leadership, they might send a message once, whether it's via email, or it could be in person, it could be a presentation, and some people think that they can just deliver that message once and everyone gets it and understand it, it needs to be reinforced, it needs to become part of the embedded as part of the DNA of the organization. And that message needs to be repeated so it's understood and lived every single day. And he thinks having a great deal of empathy, and positivity, it just needs to be reinforced through communication, he personally believes.   Alan Williams: Alan asked can they give you just one extra one as a bit of added value. So, he'd go with Obsessive Attention to Detail. And this is kind of every person, every day, every minute, because consistency is what makes the great businesses set apart from those that are good some of the time. And that's because everybody in the organization knows the fine detail of what's required, and is then committed to delivering that every single time.   Me: All right, so Empathy, Positivity, Vommunication and Obsessive Attention to detail. Okay, thank you so much, gentlemen.    Insight on the Future of AI and How it Will Impact Human Interaction Me: Now, I liked the fact that most of what you talked about focuses on people, focuses on behaviour, focuses on relationships, practical things that we can see, things that we do every day. I found, and I'm sure you've seen it as well, that in the last, I would say, maybe two or three years or even before but definitely in the last two or three years, there has been a lot of emergence in the space of technology with artificial intelligence. And I find that organizations sometimes may not necessarily be integrating it or using it in the best way possible to ensure that it's not replacing humans, but more so helping humans that can really help the overall experience.  And I'll give you an example. Over the weekend, I had a friend that has a mobile modem and we were having some issues adding some data to it and we called our local telecommunication company, reached out to them through their website. Actually no, we did it through their app that was on the phone, but the app has a Bot at the top and the bots name was Ruby. But Ruby can't answer any questions, Ruby doesn't remember what you told her before. And so, you tell Ruby, I'd like to speak with a representative, Ruby starts a conversation again, “Please provide me with your name and account number. Please tell me exactly what your query is about.” And I told Ruby that before and I felt like I was going in circles, it was just crazy. So, could you share maybe just some insight for us on what you believe is the future of AI as best as you can, because AI does cover a lot of stuff. But what do you believe is the future of AI? And how will that impact human interaction?   Dave Stubberfield: Dave shared that it's really interesting. And they cover a lot of this in the book. And honestly, you could spend hours upon hours doing research. And he kind of immersed himself into this. You're spot on, AI is kind of forefront of technology at the minute, everyone seems to be dipping into it. You've also got augmented reality that people are looking at as well and they are fantastic things, and it's just incredible what some of these things can do. The problem that organizations have today is they see something shiny, something sparkly and go, right, we need that. And they try and integrate it and it's just kind of a lift and shift, kind of slot it into a place, and it fits in just or they've squeezed things around, and they go perfect. We can take our AI integration box off, we've done that.  But like you've just said there, there's not been any kind of sort of thinking or thought process around how we actually integrate that to the all of the other services and ways of communication that we have as an organization, that omni channel element hasn't been considered, we just see AI as a way potentially to do something with generative text, for example. And we go yep, okay, we can we can get that in, we can do that there, and boom, it's done. It's thinking about the entire process.  And he thinks another element to that is, let's say one organization in a certain industry does something that's quite revolutionary. Other companies in the same industry or even outside the industry might try and replicate that and they haven't considered how they operate as an organization, the value they deliver to their customers, and if it actually works. He thinks a lot of people feel like they might miss the boat if they don't sort of get on board with the technology bus, because it's just constantly changing. So, there's a lot of risk when it comes to technology, you need to do your research, your homework and what fits for the business.  And for him, it's thinking about it from a people point of view, technology's forefront of the minute AI, you name it, there's lots it can do. But it needs to work for people. And that's the thing, really, he thinks sometimes isn't considered. So, that would be his thought. Alan, I don't know if you've got anything to add to that at all.   Alan Williams: Alan shared that he thinks that the issue is that people consider technology to be an alternative solution, whereas in fact, it should just be a support to people. So, when you've got predictability and high volume, then sure, he thinks technology can be a massive help in that sort of situation. But where you've got unpredictability, and perhaps volume that is up and down, then it's much less helpful. And it might be that a human being could deal with that much, much better. So, the big thing, though, is this thing about technology being a tool, rather than the be all and end all and he liken it to a scalpel, a scalpel in the hands of a really experienced surgeon can save people's lives. But in the hands of somebody who doesn't know what they're doing can be really dangerous. And it's the same with tech and customer experience.   App, Website or Tool that Alan and Dave Absolutely Can't Live Without in Their Businesses When asked about an online resource that they can't live without in their business:  Dave Stubberfield: Dave stated what a question. He's going to be totally contradictory to what he just said, he going to go ChatGPT. So, he uses that as a bit of a sounding board, really. So, in his organization, it's just him. So, sometimes when he has a bit of an idea, he thinks, “Oh, okay, maybe I should post it on social media or I should do this and have a bit of an idea.” He will often ask Alan because they are very alike, but sometimes he will just put a bit of a question into ChatGPT and asked for maybe what's relevant or how he should do a certain thing. And knowing that it's not always 100% accurate, he uses that as kind of as a gauge really to see if he's on the right track.  It's funny, he will put something into ChatGPT, for example. Let's say he wanted to do a LinkedIn post this week and he might say, “Give me five myths about customer experience that we can debunk.” And he might find one of them, he goes, “Well, that's not a myth at all. That's the complete truth.” So, he might swing it in a way that he thinks is his own personal view and opinion. And he uses that as kind of a something to generate a bit of a conversation with himself rather than just talking to the brick wall. So for him, he quite often uses ChatGPT, he would say he's using it daily, which is, it's mad really how it's become so prominent in people's lives.   Alan Williams: Alan shared that he's going to add to his CV that Dave asked him before ChatGPT that'd go down really well. His, is his Outlook Calendar. He's a bit too reliant on this. Basically, if it's not on the calendar, he's not there. And occasionally, he was telling somebody just the other day how he was just about to go into a lunch meeting and he got a message from somebody saying, “Really looking forward to seeing you for lunch today.” And he had to have a very quick lunch meeting and then get to the other one and not tell the person. But his calendar is his.   Me: So, Calendar and ChatGPT. Excellent.   Books that Have Had the Biggest Impact on Alan and Dave Me: Now, I usually ask the question, what book or books have had the biggest impact on you? I noticed in your book, which I love about how the layout of the book was done, that at the end of each chapter, you have a little box that says, “Want to know more” with resources in the form of articles and books that the reader can access if they want to gain additional information. I think that's brilliant. But I will still ask it. So, if you could share with me maybe a book that you read recently, or even a very long time ago, but it has still had a very great impact on you, whether from a professional capacity or even a personal development capacity.   Alan Williams: When asked about books that have had the biggest impact, Alan shared that his is a long time ago, actually. So, The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan and David P. Norton. So, basically, this is about making sure that your business is balanced and looking after all of the different stakeholder groups, rather than being just focused on generating profit. And over the years, that kind of sentiment he thinks has grown into triple quadruple bottom line ESG, all of the terms that are given to it, but basically a very, very similar message in that you're managing your business holistically, rather than just to generate profits. So, that's his.    Dave Stubberfield: Dave shared that he's got a few that springs to mind. And the one he's going to talk about most prominently is the one he's listened to recently is the One Minute Manager by Kenneth H. Blanchard. This was a recommendation to him, he's heard it and seen the sites all around, but he's never actually taken the time to listen to it. So, that for him was really, really interesting because it talks about trying to do things in a minute, setting goals that people can read in a minute. Having reviews whether it's positive or negative in a minute, so you can redirect people or praise people. And he thinks a lot of us get bogged down in just day to day life, that everything becomes much more intense than it needs to be. So, that One Minute Manager for him, it was talking specifically about managing a team in an organization. But he thinks you can apply it to absolutely anything. So, that's the one he's listened to most recently that has been phenomenal and eye opening for me.   One that he would like to call out that he's previously listened to is The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler. So, coaching is a part of what he does and t that was something that really helped him and kind of confirmed to him and validate that he can do what he's doing, which was amazing, because he had a lot of doubt at the time when he started if he's a massive suffer of the imposter syndrome. So, that was really good for him personally.  And the other one he was considering? It was, Who Moved My Cheese?: An Amazing Way To Deal With Change In Your Work And In Your Life by Spencer Johnson, which is just he thinks it's a staple, if you haven't read or listened to that, then go and listen to that. That's phenomenal.   What Alan and Dave are Really Excited About Now! Alan Williams: When asked about something that they are excited about Alan shared that this is going to be boring to some people, because the CX in context development programme, he's thrilled about this, because they've started to deliver to clients, and the feedback has just been fantastic. And people are just saying, this is a real eye opener, because CX cannot just be treated in isolation, it is inextricably connected to other parts of the business. And this framework helps them to do that in a really simple to understand way and a very practical way. When he gets that sort of feedback, it makes him feel that it's been worth putting together what they've put together because it's good to be able to help so many people out there.   Dave Stubberfield: Dave shared that for him, he could quite easily say the same thing. But he's going to be different. So, he would say in the past 18 months, he's been developing an online tool that's called Nova. And Nova is a way and means of teams, organizations to measure how well they are implementing continuous improvement in their business, or in their team or in their organization. And that is something he's done for a long time and he used to do it by an Excel spreadsheet. And talking to a friend of his, he said, “Dave, why on earth are you using a spreadsheet in this day and age?” And he kind of sat back and thought, “Okay, I should practice what I preach here and change what I do.” And it's led to this tool, which he personally believes is cutting edge.  So, basically, it's an assessment that each team would do in an organization, it will give them a score, it will give them actions to do, it will give industry insights as well, based on the information that's been provided, just so that it can help the team progress. That then creates an aggregated score up to the leadership, and that can be viewed across the leadership peers and the group. So, if you've got an entire organization, you've got a continuous improvement score, essentially, for the entire organization with industry insights that help drive the improvement of that organization and with Alan's help, they're going to look at introducing customer experience to that later in the year.  They've also got plans to introduce change management as well, as well as vision values, employee engagement, they see this as a potential game changer tool that can disrupt organizations for the better. So, a lot of positive to come from that. And that's not long been launched really, the start of this year and they've seen some really, really interesting returns on investment as well. So, fingers crossed that's one for the future.   Me: That sounds amazing, Dave. Is that available to anyone in the public? Or it's still in beta?   Dave shared that it's available to absolutely everyone and anyone that might be a little bit unsure, a little bit reluctant to get involved or have a look, there's a free business health check at the very beginning that you can take, an initial assessment that sort of points you in the right direction, ask some leading questions to get you thinking, “Are you doing the right thing?” And at the end of it, it will tell you how you're performing based on that information and their suggestions moving forward. So, there's a bit of a freebie at the front as well.   Me: Now, my next question would be where can our listeners find that resource online?   Dave shared that they can find that at www.thinknova.uk    Where Can We Find Alan and Dave Online Alan Williams - Company website – www.servicebrand.global.com LinkedIn – Alan Williams   Dave Stubberfield - LinkedIn – Dave Stubberfield Dave's company website – www.carter-consultancy.com   Quote or Saying that During Times of Adversity Alan and Dave Uses  Me: Now, before we close off the episode, we always like to ask our guests, do you have a quote or a saying that in times of adversity or challenge you will tend to revert to this quote if for any reason you get the real or you get off track, the quote kind of helps to get you back on track. Do you have one of those?   Alan Williams: When asked about a quote or saying that they tent to revert to, Alan shared that this relates to the book, actually. So, he created this the end of last year (2023) and that is, “Content without context is toast.”   Me: I saw that in the book, I thought it was kind of cute. So, can you tell our listeners a little bit about how that quote brings you back on track?   Alan shared that it originated really from culture eats strategy for breakfast, it's like that kind of ring and tone to it. And he was just thinking about how so much, especially with social media, it's all about pumping stuff out there. But he thinks it really helps you to recollect yourself if you remember that your particular situation is unique. And you just need to focus on that. Don't get worried with all of the possibilities of all of the content, just think about what situation you're in right now and that will help you deal with it.   Me: All right. Thank you so much, Alan. Dave, do you have one of those quotes?   Dave Stubberfield: Dave shared that he does, his is a bit cheesy, people might hear and go, oh, no. But his one is, “Teamwork makes the dream work.” And he thinks, for him, to put that into context, again, he's spoken that he's solo in the business. But he thinks realizing that collaboration is king, really. So, let's take the book as an example. There would have been days, he's sure, that he would have been not really 100%, and not firing on all cylinders. But he knew that he would have to present something to Alan later in that day to say, “This is what I've done or what I've produced.” So, that would be that factor.  But there would also be helping Alan out. If Alan said, Ok, we've got 10 actions to do, but I'm in meetings for the rest of the week, he would go leave that with me. I'll pick that up. he'll take the strain. And he thinks that's part of that teamwork. And he thinks, again, that's part of why they work so well, because they do have the ability to understand when someone hasn't got the time or the space. The other person just seems to pick it up from somewhere. He doesn't understand how or why, it's a bit of a dark art, but it seems to be working well for them. But that for him is the one, knowing that collaborating with people is often going to be so more advantageous to absolutely everyone. That's the one for him that pulls him out of that pit sometimes where he might not be feeling great.   Me: All right, thank you so much. So, Alan's quote, “Content without context is toast.” And Dave's quote is, “Teamwork makes the dream work.” Now, both quotes are phenomenal. And just to kind of piggyback on what Dave said just now, I say it all the time in customer service trainings, no man is an island, and the reason why an organization has more than one person working in it is we all have to work together. Everyone's role is important. You gentlemen wrote this book and I'm sure that it required a lot of sweat, tears, hard work, focus, just a lot of energy and engagement that you both had to put into it. And it wouldn't be the success that it is today if it is that you didn't put that effort into it. So, I fully, fully, fully endorse both the quotes that you've given to us.  And just want to remind our listeners that customer experience is a journey, it's not something you're going to get to overnight or in an hour. It's not something that you're going to just get from one book. And it's something that we continually work to improve every single day that we get the opportunity to work on it. So, thank you so much for sharing your great insights about your book, about all the different things that you're doing in your organizations, with your own clients. It was really a great interview and I hope you had as much fun as I did.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links • The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan and David P. Norton •  The One Minute Manager by Kenneth H. Blanchard •  The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler •  Who Moved My Cheese?: An Amazing Way To Deal With Change In Your Work And Life by Spencer Johnson   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Episode 6-620:  Tips 1 & 2 for Increasing Mental Strength Let's Talk about increasing and practicing mental strength. Mental Strength Tips: Gratitude and Embracing Change Petrina started a series on tips to increase mental strength, focusing on the first two tips: practicing gratitude and embracing change. She explained how gratitude can help shift focus from what we lack to what we have, fostering positivity and resilience. Petrina also emphasized the importance of embracing change as an opportunity for new experiences and growth, rather than being resistant to it. She suggested resources like 'The Gratitude Diaries' by Janice Kaplan and 'Who Moved My Cheese?' by Spencer Johnson for further insight. She invited listeners to join the learning journey and promised to share more tips in the next session. Do You Have a Couple of Minutes - Inspiring Topics to Help You Think, Learn, Grow, and Live Fulfilled ⁠⁠⁠www.petrinagooch.com⁠⁠⁠ Book Publications: Leading Self, Leading Others – 20 Inspiring Topics for Personal and Team Leadership and Professional Growth – available on Amazon and Kindle LiftOff to Landing – Revealing Stories of Strangers in Flight – Flight 2023 – available on Amazon, Kindle and Audible ⁠⁠⁠https://www.amazon.com/author/petrinagooch⁠⁠⁠ #DoYouHaveACoupleOfMinutes #Inspire #Think #Learn #Grow #Fulfilled #LiveFulfilled #Liberate #Illuminate #Amplify #PositiveChange #Leadership #Mentor #Coach #Develop #Lead #Listen #Encourage #Feelings #Intent #Expectations #PetrinaGooch #Petrina #TakeTheGoodTakeTheBad #Perfection #Imperfections #decisionmaking #relevance #approachable #collaboration #understanding #progress #BeNice #BeRespectful #BuildOthersUp #confidence #Courage #help #change #vision #Choice #Change #TakeAction #MentalStrength

Welcome to this episode of God Talk, where we delve into a universal experience that touches every aspect of our lives: change. Drawing inspiration from Dr. Spencer Johnson's book, Who Moved My Cheese?, we explore how both humans and animals often resist change and the lessons we can learn from this behavior. Using engaging anecdotes, including encounters with rats and their dietary preferences, we illustrate the importance of adapting to change rather than stubbornly resisting it. We discuss how change can serve as a catalyst for personal and spiritual growth, keeping life exciting and preventing it from becoming monotonous. We also examine how religious institutions and practices have historically handled change. Throughout life's various stages—from career shifts to family dynamics, physical aging, and even cognitive changes—embracing change with a positive mindset is crucial. Ultimately, we emphasize the importance of maintaining a constant relationship with God, who guides us through every transition, making change a blessing rather than a burden. Join us in this thought-provoking discussion on how to navigate life's inevitable changes while keeping faith at the center of it all. God bless.

In this episode, Karen Roberts delves into the importance of trusting the process and detaching from the outcome in the journey toward success. She begins by emphasizing the need for consistent effort, noting that showing up regularly is key to achieving results. Karen reflects on her early days in self-development, particularly an impactful Bob Proctor event she attended 23 years ago. There, she was introduced to essential self-development books like "Who Moved My Cheese," "Think and Grow Rich," and "Psycho-Cybernetics," which significantly influenced her life. Karen shares a pivotal moment when she set three major goals: owning a fitness studio, buying a house, and acquiring a 4x4. Despite living in London and the seeming improbability of owning a fitness studio at that time, she moved to the Algarve, Portugal, four years later, fully committing to her goals despite the challenges, including being seven months pregnant and having a young child. This bold move was inspired by Bob Proctor's advice to "burn the boats," eliminating any escape routes and ensuring full commitment. Through detaching from the outcome and focusing on daily actions, Karen achieved all three goals within five years. She attributes her success to trusting the process and emphasizes the importance of having a clear daily strategy. By establishing non-negotiable tasks and maintaining a consistent routine, she found that progress became inevitable. Karen contrasts this with her previous scattered approach, which led to procrastination and lack of focus. Addressing the common fear of not getting enough clients, Karen advises listeners to trust the process and avoid a scarcity mindset, which can repel potential clients. She explains the benefits of leveraging a podcast to build a business, sharing her strategy of using podcast content across various formats and platforms to attract clients organically. By directly asking for the sale and incorporating specific calls to action, she created a seamless ecosystem that drives engagement and conversions. Karen also discusses the importance of work-life balance and stress management, advocating for a structured work schedule that fits around personal life. She emphasizes setting boundaries, focusing on short, intense work periods followed by breaks, and maintaining a balance that prevents burnout. Reflecting on Bob Proctor's teachings, she encourages listeners to "let go and let God," highlighting the positive impact of faith in the unseen and detachment from stress and worry. To provide practical advice for coaches, Karen suggests booking specific time slots for daily tasks, sticking to focused work sessions, and repurposing podcast content effectively across various platforms. She stresses the importance of having a complete strategy to ensure daily tasks are completed, which helps maintain focus and drive progress. Karen's core message is clear: do the work, trust the process, and the results will come. By committing to daily actions, maintaining a positive mindset, and leveraging the power of podcasting, listeners can achieve their business goals and create a fulfilling work-life balance. She acknowledges that it might be challenging to detach from the outcome, especially when financial returns are not immediately evident, but insists that this approach ultimately leads to less stress and greater success. Karen also touches on the misconception of attraction marketing, explaining that simply posting on social media is not enough. A proactive approach, including asking for the sale and engaging directly with the target audience, is necessary to drive business growth. By incorporating testimonials and creating daily calls to action, Karen has built an effective marketing strategy that attracts clients without feeling pushy or salesy. The episode wraps up with Karen offering her services to those struggling to see a return on investment from their podcasts or those looking to launch one effectively. She encourages listeners to book a consultation to receive personalized strategies for growing their business through podcasting. By following Karen's advice and trusting the process, listeners can build a successful podcasting ecosystem that drives consistent results. Book a podcast prep call just £99 https://podcastprofitsunleashed.com/podcast-prep 

Jones Loflin has made it his life's work to deliver powerful ideas and practical solutions to individuals and organizations struggling with too much to do. His books are described as “illuminating” and his presentations as “unforgettable.”As well as a successful speaker, Jones is also the co-author/author of four books including; Always Growing, Juggling Elephants and Getting To It. He has also worked as a senior trainer on the best selling book, Who Moved My Cheese?, training individuals from over 15 countries, and presenting to over 275 different groups, ranging in size from 25 to 8000.Get in touch after the interview…Website: www.jonesloflin.comLinkedIn: https://www.linkedin.com/in/jonesloflin/Facebook: https://www.facebook.com/jonesloflinX: https://twitter.com/jonesloflinRead “Juggling Elephants” https://www.amazon.com/Juggling-Elephants-Easier-Important-Done-Now/dp/1591841712During the interview we discuss…the biggest reasons we feel a constant sense of overloadwhy the real problem is choice managementhow to help someone struggling with too much to doClaim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

“One more 5.14 before I die”In today's episode, we head into the epic ️ mountains of Nuevo León, Mexico

On today's episode we are talking about how not adopting the latest trends in workforce flexibility might be killing your company.  Jones Loflin, an educator turned internationally recognized speaker and author, is known for his impactful books like "Always Growing" and "Juggling Elephants," available in the US and 14+ countries. His work, including "Getting The Blue Ribbon" and "Getting to It," offers practical strategies for personal and professional growth. Founder of Jones U, he provides online courses and coaching for self-paced learning. Previously the "Trainer of Trainers" for "Who Moved My Cheese?" Jones holds degrees from North Carolina State University and is a member of the National Speaker's Association.  Episode Highlights: ·       Shift from Work-Life Balance to Work-Life Success: There has been a shift from the concept of work-life balance to work-life success. That balance implies a static state, whereas success entails being present in the moment and investing time where it is needed most. ·       Accountability and Communication: Accountability is crucial in ensuring that work gets done efficiently, especially in environments with flexible policies like unlimited leave. Regular check-ins and effective listening by leaders foster a supportive and productive work culture. ·       Adapting Leadership Styles: Leaders must adapt their management approach based on whether team members are working in-person or remotely. Effective leaders prioritize consistent communication, active listening, and understanding the needs of their team members. ·       Flexibility in Work Arrangements: The trend towards flexible work arrangements, including remote work options, continues to grow. Successful organizations prioritize autonomy for their teams while also establishing clear guidelines and expectations for productivity and collaboration. ·       Business Case for In-Office Time: Organizations should establish a clear business case for requiring employees to be in the office certain days of the week. By identifying specific times when in-person collaboration is necessary, companies can justify their policies and gain employee buy-in. ·       Data-Driven Approach to Change: When considering changes to work policies, such as remote work options or leave policies, it's essential to gather data through employee engagement surveys or assessments. Knee-jerk reactions can lead to unintended consequences, so it's crucial to make informed decisions based on feedback from employees. ·       Leadership Role in Addressing Burnout: By creating psychologically safe environments where employees feel comfortable discussing their challenges, leaders can help prevent burnout. Additionally, leading by example, demonstrating vulnerability, and acknowledging personal work preferences can foster understanding and support within the team.Jones' Top 3 Takeaways for the Audience:People go about getting work done differently. As much as possible, we need to respect that individual cadence instead of trying to put everyone into a box.Organizations must make the business case for whatever flexible work policies they are going to put in place. People should be consistently intentional about what they need from work so when they are done with work, we are doing the things we really want to be doing.  How to Connect with Jones:Website: https://jonesloflin.comLinkedIn: https://www.linkedin.com/in/jonesloflin/

In this insightful episode of "The Intentional Agribusiness Leader Podcast," we're joined by Dean Weldert, whose vibrant energy and passion for agribusiness innovation shine through the conversation. He brings a wealth of experience from farm grade and shares his perspectives on intentionality in leadership, the fluidity of goals, and the art of aligning personal ambitions with larger organizational objectives.Dean Weldert dives into the significance of understanding what drives individuals within a team. He believes in the power of aligning personal goals with the company's vision for growth and highlights the role that intention plays in talent retention and team building. He also shares personal anecdotes that illustrate how life's challenges can reframe our leadership approaches, emphasizing that adaptability and supportive teamwork are vital.Throughout the episode, Dean Weldert's insights reinforce the core concept that intentional leadership is a delicate balance of driving towards set goals while being adaptable to the changing dynamics of business and personal growth.Key Takeaways:Being intentional as a leader means setting and persistently working towards clear goals, while allowing the flexibility to adapt them as needed.Retaining talent is about understanding and supporting the goals of individual team members, aligning them with company objectives.A leader's vulnerability and openness can significantly contribute to establishing a real and relatable workplace culture.Personal life experiences, such as family health challenges, can deepen one's leadership qualities and highlight the shared nature of leadership.Establishing a workplace culture requires a vision that aligns with the employees' aspirations and the broader company goals.Notable Quotes:"To me, what it means to be intentional is to have a goal in mind and to drive towards that goal, to be goal-oriented." - Dean Weldert"I think that in that hiring of somebody, you have to find out what their goals are, and if their goals can align or help you with your goals in running a business, then I think that that's a good match." - Dean Weldert"It's not all about what you want. It's about what they want as well." - Dean Weldert"It's important to find out what their goals are, because their goals don't necessarily align with my goals." - Dean Weldert"I think that cultures change and tend to shift a little bit... but at the same time, I think that has to be evaluated before you choose to shift." - Dean WeldertResources:Book recommendation: "Who Moved My Cheese?" - An old but golden resource relevant for coping with change in the workplace as well as in personal spheres.Listen to the full episode for a more in-depth exploration of leading with intention in agribusiness and how personal experiences can shape professional outcomes. Stay tuned to deepen your understanding and hear more enriching conversations from leaders in the field.

It's Episode 50!!! Part 6 of our Rock Your New Year Series where I walk you through how to let go of all the negative emotions that you have about 2023 and start the new year on a positive note. Take advantage of my special Rock Your New Year coaching package discount today! Book using the link below: Discounted 1 Month Coaching Package If you want to book a discovery call, you can do so here: Book a Discovery Call Here is the book I mention in this episode on how to deal with change: Who Moved My Cheese by Spencer Johnson, M.D. Here is another episode you should check out that walks you through how to reflect on 2023 to help you be better prepared for 2024! EP 38. A Year In Review: How To Reflect on Your Year To Be Better Prepared For The Year Ahead As A Working Mom Take advantage of my special Rock Your New Year coaching package discount today! Book using the link below: Discounted 1 Month Coaching Package Book a Discovery Call   Healthy Habits included in this week's episode: planning, goals, communication, manifesting Love & Light, Kerri E-mail or DM me to connect or to share a topic that you would like me to cover on the show! Contact me: support@momwifecareerlife.com Instagram: @mom.wife.career.life Website: momwifecareerlife.com Join the Mom Wife Career Life Facebook community Book a Time Management Coaching Session  

The real estate market is shifting. We're going to see a lot of changes over the next year, as we're coming into 2024. I think it's going to be dramatic, but not super dramatic. We're not going to see a crash like we did in 2008, but things are changing, and they're changing rapidly. I'm always thinking about where the market is going and what the next wave is. I've already been hearing rumors from people that short sales are way up again, banks are starting to foreclose, and people are starting to get behind on payments.One of my favorite books is Who Moved My Cheese, and the cheese is moving. It's important to have a game plan together so you can ride the wave. I've got some rules here that I'm going to be giving to you for vacant land, because that's a lot of what I'm doing these days. Regardless of what direction the market is going, it's always important to understand the fundamentals of your business. Here, I talk about everything you need to know so you can start preparing.What's Inside:—How to prepare for any upcoming real estate market changes.—The importance of knowing the fundamentals.—The 5 rules to survive in 2024.

Do you feel trapped in a soul-sapping job? Join us as our guest unveils the secret to breaking free from toxic workplaces and uncovering a path to unparalleled success. Your escape route to a brighter future starts here!

Is your ego stunting the growth of your business and stealing your joy? Business gets to be light. It gets to be fun. It gets to be easy… IF you build your business the way today's guest lays it out for you. I personally jumped back into my business too soon after maternity leave, in a way that no longer fit, which led me to burnout. I was searching for a better way to run my business in this new season and came across today's guest, James Wedmore. James and his signature program is literally changing my life and business.James Wedmore is every Digital CEO's best friend. Over the past 15 years James has used his expertise to teach digital CEO's how to scale their online businesses through his signature programs like, “Business By Design!” Having figured out the formula for running a multi-million dollar company while still getting to surf everyday at the beach, James realized he could help other business owners change their lives and businesses with this formula. It might surprise you, but James has seen it in his own business and for others that he's coached, you actually need to do LESS to make MORE.This episode covers so many topics from how James went from 2 to 10 million in 1 year, game changing ways to lead a lean and effective team, what you need to delegate immediately, and what your business needs in its current stage to go to the next level. While we talk about the flip that you need to go from a 7 figure entrepreneur to an 8 figure one, these tips work for EVERY stage of business. In fact, they'll help you avoid some major mistakes and roadblocks along the way.There is a better way than burnout. Bossbabe, it's time to design your dream life.HIGHLIGHTSThe shift James made that took his business from 2 to 10 MILLION in ONE YEAR!The real behind-the-scenes on what your business needs in its current stage to grow to the next level.How to be an effective leader of your team (or future team) and make MORE by doing LESS!LINKSUnlock Instant Access to BONUS Episodes with James at bossbabe.com/secretSave your seat for James Wedmore's totally free, 3 day Rise of The Digital CEO TrainingCheck out Who Moved My Cheese by Spencer Johnson M.D.FOLLOWbossbabe: @bossbabe.incNatalie Ellis: @iamnatalieYouTube Channel: @bossbabetvJames Wedmore: @jameswedmoreMentioned in this episode:MUDWTRGet 15% off MUDWTR with code BOSSBABE, go to mudwtr.com/bossbabe BrevoHead to https://www.brevo.com/BOSSBABE to sign up for Brevo for free and use code BOSSBABE to save 50% on your first three months of Brevo's Starter & Business plan!Wild HealthWild Health is generously extending Bossbabe listeners 20% off the cost of membership with code BOSSBABE. Head over to WildHealth.com/ BOSSBABE and use code BOSSBABE at checkout.