Podcasts about who moved my cheese

Who is Allen?Allen Kopelman is the seasoned founder of a forward-thinking payments company, with an impressive professional career spanning over 25 years in the payments industry. Previously involved in the hospitality sector as a restaurant owner and chef, Allen transitioned to the payments industry with a resolve to help business owners optimize their transaction processes. His deep understanding of both sides of the payment equation empowers him to create client-centric solutions that enhance business growth and efficiency. Allen is a problem solver at heart and a respected voice in the industry, also contributing as a writer for the Green Sheet magazine.Episode Summary:Welcome to It's Not Rocket Science: Five Questions Over Coffee, where Stuart Webb engages with Allen Kopelman, the innovative founder of a successful payments company. In this enlightening episode, Allen delves into the intricacies of payment solutions, outlining how tailored payment software can significantly reduce costs for business owners. Through sharing his rich experience, Allen illustrates the transformation from traditional payment setups to today's software-centric approaches. The conversation touches upon key elements that businesses need to consider when scaling their payment operations, with insights into common challenges faced by startups and how his company provides resolute solutions.The discussion highlights practical advice on leveraging payment technologies to maintain cash flow, avoiding the pitfall of becoming a financial buffer for clients. Allen underscores the importance of invoice automation and understanding interchange in order to enhance business operations. His valuable insights and real-world anecdotes underscore the critical role of payment strategies in ensuring business viability. Business owners and payment professionals alike will find this conversation both informative and inspirational, offering actionable strategies for optimizing payment processes and fortifying cash flow.Key Takeaways:* Understanding your payment system is crucial to effective business operations, especially when considering scalability and customer service.* Automated billing systems can significantly improve cash flow and free up resources for core business functions.* Business owners should avoid negotiating long-term payment terms, thereby mitigating cash flow issues by effectively utilizing credit options for customers.* The importance of understanding interchange rates in optimizing payment transactions, particularly as businesses expand.* Transitioning from traditional business approaches to embracing software solutions can improve operational efficiency and customer satisfaction.Notable Quotes:* “Payments is all about software...using the proper technology based on whatever business it is that you have.”* “Your customer already has a bank. You shouldn't really be doing that as a business owner.”* “Cash flow is king...you shouldn't really be doing that as a business owner.”* “You have to make decisions, you can't just wallow around.”* “Don't be the bank. Your customer already has a bank.”Resources:* Allen Kopelman: LinkedIn Profile [Not explicitly mentioned but relevant]* The Green Sheet: Industry magazine where Allen contributes.* Who Moved My Cheese? by Spencer Johnson, a recommended book.* The Five Second Rule by Mel Robbins, another highly recommended book.* Visit It's Not Rocket Science: Five Questions Over Coffee for free resources and more insights from the episode.Dive into the full episode to grasp the depth of Allen's expertise and stay tuned for more discussions that demystify complex topics with simplicity and p

Tom Kelly goes from celebrity culture to Long Island problems and then ends with a tribute to one of the people who helped shape his life. Tom reacts to the troubling news surrounding Perez Hilton and reflects on fame, career reinvention, getting older, and the difficulty of trying to recreate an earlier high point in your career. It leads Tom to an important realization: sometimes the people who matter most aren't in show business — they're simply the people who love you. Then, a neighborhood debate: Is it wrong to put your dog's poop in somebody else's garbage can? Tom has a definite opinion. Next, we're going to Lindenhurst, Long Island. Tom asked Lindenhurst residents what they hate about their own town. Parking apps, fishing permits, disappearing landmarks, confusing streets, yard-sale rules, the town's legendary reputation for bars — and why Tom actually loves Lindenhurst. Finally, Tom remembers Gary Proce, his former Long Island Lutheran High School athletic director and mentor. Gary helped a shy teenage Tom come out of his shell, nominated him for a Christian Service Award, encouraged his sense of humor and helped give him some of his earliest opportunities. Tom reflects on Gary's life, his many careers, and the importance of telling people they made a difference while you still have the chance. TIMESTAMPS 00:00 — Coming Up: Perez Hilton, Dog Poop & Lindenhurst 00:52 — The Tom Kelly Show 01:14 — What Is The Tom Kelly Show? 02:13 — Magic Mirror & Listener Shout-Outs 02:57 — Good Morning America & Tom's TV Career 03:52 — What's The Next Chapter? 04:09 — Who Moved My Cheese? & Reinventing Yourself 06:00 — Perez Hilton & The Early Internet Era 06:47 — Perez Hilton's Troubling Livestream 07:03 — Fame, Midlife & Trying To Recapture Success 08:06 — Appreciating The People Who Love You 08:33 — Is It Wrong To Put Dog Poop In Someone Else's Garbage? 09:28 — The Neighborhood Dog-Poop Wars 10:26 — Why Tom Says It's Wrong 11:41 — It's Your Dog. It's Your Poop. 12:33 — Leaving The Apartment & Taking The Podcast On The Road 13:22 — What People From Lindenhurst Hate About Lindenhurst 14:02 — The Lindenhurst Vibe 14:55 — "Swindlehurst" vs. "Lindy" 15:27 — Why Do The Sidewalks Suddenly End? 15:49 — Lindenhurst Parking & Parking Apps 16:57 — Paying To Fish From The Lindenhurst Docks 17:29 — Lost Lindenhurst Landmarks 18:05 — Lindenhurst's Confusing Streets 18:48 — Only One Yard Sale A Year? 19:50 — Does Lindenhurst Really Have The Most Bars? 20:46 — The Football Stadium Problem 20:58 — Missing The Lindenhurst You Grew Up In 21:13 — Why Tom Loves Lindenhurst 21:42 — Remembering Gary Proce 22:21 — How Gary Helped A Shy Tom Kelly 22:54 — The Christian Service Award That Changed Tom 23:31 — Gary Helped Give Tom His First Paid Video Work 24:17 — "Scoop Kelly" & The Adults Who Notice The Quiet Kids 25:08 — Tell People The Impact They Had On You 25:45 — Gary Proce's Remarkable Life & Many Careers 26:30 — A Real Long Island Hustler 26:52 — Remembering One Of The Greats 27:09 — Your Homework: Tell Someone They Made A Difference - Most Importantly - Tom remembers a mentor: former Long Island Lutheran High School athletic director Gary Proce. - 

Nghe trọn nội dung sách nói Who Moved My Cheese? For Teens - Ai Lấy Miếng Pho Mát Của Tôi? - Phiên Bản Dành Cho Độc Giả Trẻ trên ứng dụng Voiz FM: https://voiz.vn/play/336/Hàng triệu bản in của cuốn sách “Ai lấy miếng pho mát của tôi?” đã đến tay độc giả trên toàn thế giới. Điều này không ngăn được TS. Spencer Johnson tiếp tục đưa câu chuyện và những bài học về sự thay đổi của mình vào cuốn sách “Ai lấy miếng pho mát của tôi” – phiên bản dành cho các bạn trẻ tuổi teen.Vẫn là câu chuyện về hai chú chuột và hai người tí hon bị mắc kẹt trong một mê cung, trong khi nguồn cung cấp pho mát đã cạn kiệt và mỗi cá nhân sẽ quyết định làm gì tiếp theo; nhưng lần này câu chuyện ngụ ngôn kinh điển được kể lại dưới bối cảnh một nhóm thiếu niên đang than thở về sự thay đổi của môi trường học tập, và điều này sẽ ảnh hưởng đến họ như thế nào.“Ai lấy miếng pho mát của tôi” – phiên bản dành cho các bạn trẻ tuổi teen tiếp tục là câu chuyện đơn giản nhưng ẩn chứa những bài học tuyệt vời về sự chủ động và thay đổi. Trong đó, miếng pho mát là hình ảnh ẩn dụ cho bất kỳ mục tiêu nào về học tập, công việc hay tình yêu trong cuộc sống.Những bài học và câu nói xuất hiện trong sách như, “Nếu không bị nỗi sợ chi phối, mình sẽ làm được những gì?”, “Tất cả đều phụ thuộc vào điều bạn chọn tin.”… có thể để lại những ấn tượng ghi nhớ mạnh mẽ.Phần kết thúc của cuốn sách đưa câu chuyện ngụ ngôn nổi tiếng này thành những bài học cụ thể trong các tình huống mà các bạn trẻ thường gặp phải trong cuộc sống: “Liệu Josh đã sẵn sàng tiến về phía trước và vượt qua nỗi mất mát mà bố cậu để lại khi rời đi? Liệu Ana có kịp chuẩn bị cho kế hoạch vào đại học của cậu ấy? Hay Peter có thể bỏ qua sự tự ti của bản thân để biểu diễn trên sân khấu? Hay Carl có chịu thay đổi và vào được một trường tốt khi cậu ấy thật sự rất giỏi về những thứ liên quan đến cơ khí?”Tại ứng dụng sách nói Voiz FM, sách nói Who Moved My Cheese? For Teens - Ai Lấy Miếng Pho Mát Của Tôi? - Phiên Bản Dành Cho Độc Giả Trẻ được đầu tư chất lượng âm thanh và thu âm chuyên nghiệp, tốt nhất để mang lại trải nghiệm nghe tuyệt vời cho bạn.---Về Voiz FM:Voiz FM là ứng dụng sách nói podcast ra mắt thị trường công nghệ từ năm 2019. Với gần 2000 tựa sách độc quyền, Voiz FM hiện đang là nền tảng sách nói podcast bản quyền hàng đầu Việt Nam. Bạn có thể trải nghiệm miễn phí đa dạng nội dung tại Voiz FM từ sách nói, podcast đến truyện nói, sách tóm tắt và nội dung dành cho thiếu nhi.---Voiz FM website: https://voiz.vn/Theo dõi Facebook Voiz FM: https://www.facebook.com/VoizFMTham khảo thêm các bài viết review, tổng hợp, gợi ý sách để lựa chọn sách nói dễ dàng hơn tại trang Blog Voiz FM: http://blog.voiz.vn/---Cảm ơn bạn đã ủng hộ Voiz FM. Nếu bạn yêu thích sách nói Who Moved My Cheese? For Teens - Ai Lấy Miếng Pho Mát Của Tôi? - Phiên Bản Dành Cho Độc Giả Trẻ và các nội dung sách nói podcast khác, hãy đăng ký kênh để nhận thông báo về những nội dung mới nhất của Voiz FM channel nhé. Ngoài ra, bạn có thể nghe BẢN FULL ĐỘC QUYỀN hàng chục ngàn nội dung Chất lượng cao khác tại ứng dụng Voiz FM.Tải ứng dụng Voiz FM: voiz.vn/download#voizfm #podcast #ailaymiengphomatcuatoi #christianjohnson

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Cheryl Contee, founder of BrightWorks AI, shares how she built a purpose-driven SaaS company serving nonprofits, scaled it to a 12-person team with multi-million-dollar revenue, and achieved a historic exit as the first Black female founder to sell a tech startup to a Nasdaq-listed company. Cheryl discusses the realities of fundraising, hiring, leadership, and planning for a successful exit while emphasizing the power of relationships and reputation. She also explains why she is now helping nonprofits adopt AI ethically through her latest venture. This conversation is packed with practical lessons on resilience, innovation, and building a business that creates lasting impact. Also check Cheryl Contee's book, AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause, and her appearance on the Built to Sell Radio podcast, where she shares how she built and successfully sold Attentive.ly, an AI-powered social listening platform acquired by Blackbaud. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:  What do you think is the hardest thing in growing a small business? Cheryl Contee shares that the hardest part of growing a small business is having the confidence to believe in yourself, especially when no one else believes in your vision. Cheryl Contee shares that entrepreneurs must be willing to put in 110% effort and embrace hard work every day. Cheryl Contee shares that self-belief is what keeps founders moving forward through uncertainty and setbacks. Cheryl Contee shares that lasting success comes from combining confidence with consistent dedication and perseverance. What's your favorite business book that has helped you the most? Cheryl Contee shares that her favorite business book is Who Moved My Cheese? because its lessons about adapting to change are even more relevant in today's fast-changing business world. Cheryl Contee shares that entrepreneurs must be willing to follow new opportunities instead of clinging to old ways of working. Cheryl Contee shares that embracing change with the right mindset helps business owners stay resilient and competitive. Cheryl Contee shares that continuous adaptation is essential for long-term business success. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Cheryl Contee shares that she highly recommends Apple News+ for access to trusted publications like The Wall Street Journal, Bloomberg, The Atlantic, and The Guardian, offering broad and in-depth business insights. Cheryl Contee shares that YouTube has also become one of her favorite learning platforms, especially for independent experts and international news sources. Cheryl Contee shares that exploring multiple perspectives helps business owners make better-informed decisions. Cheryl Contee shares that continuous learning from diverse, credible sources is essential for staying ahead in a rapidly changing world. What tool or resource would you recommend to grow a small business? Cheryl Contee shares that one of the best tools for growing a small business is a well-crafted pitch deck rather than a lengthy business plan. Cheryl Contee shares that a 10–15 slide pitch deck helps entrepreneurs clearly define their market, customers, competitors, business model, and growth strategy. Cheryl Contee shares that answering these core questions creates clarity and prepares business owners for investors, partners, and opportunities. Cheryl Contee shares that a strong pitch deck is a practical resource for building and scaling a successful business. What advice would you give yourself on day one of starting out in business? Cheryl Contee shares that if she could go back to day one, she would remind herself, "You've got this," and trust her ability to succeed. Cheryl Contee shares that embracing what makes you different allows you to see opportunities others may overlook. Cheryl Contee shares that being authentic and courageous opens the door to creating things that have never been done before. Cheryl Contee shares that believing in yourself from the very beginning is one of the greatest advantages an entrepreneur can have.  Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: It's okay to be different because different people see opportunities others miss - Cheryl Contee Your reputation is the most powerful marketing tool your business will ever have - Cheryl Contee Plan your exit from day one because successful businesses are built with the end in mind - Cheryl Contee    

Frank Longobardi started a five-person CPA firm in Hartford, Connecticut on November 1st, 1984, with a first-year revenue goal of $300,000. For the next 23 consecutive years, the firm grew both top and bottom line, every single year. By the time he and his partner decided to merge up, they had built a $14.5 million firm with over 100 people and ten partners.In this conversation, Frank walks through every phase of that journey with the kind of candor that only comes from having lived it. He talks about the early days of working 3,000-plus hours a year, the moment he realized hating to lose a $400 tax return was holding his firm back, and why he told every partner the same thing: it is not your client, it is the firm's client. He also shares his perspective on the partnership model at scale, why private equity entered accounting, and what the profession's talent structure will look like as AI reshapes the work.The conversation covers:How a five-person startup grew for 23 consecutive years without a single down yearWhy hating to lose any client, even a $400 return, was the biggest early mistakeHow to transfer client relationships to the next generation of partners without losing the clientWhy he told every partner "it is not your account, it is the firm's account" and what shifted when they embraced thatHow the CohnReznick mega merger came together and what it took to lead a $430 million combined firmWhy the traditional pyramid staffing model is evolving into a diamond shape as AI changes the workHow private equity entered accounting and what PE firms are actually looking for in acquisitionsFrank's career is a rare example of someone who has seen the profession from every angle: sole proprietor, regional firm leader, mega merger architect, top 25 CEO, and now PE advisor. His perspective on what it takes to build something worth buying, merging, or leading is grounded in 40 years of doing exactly that.This episode is for firm owners curious about what the path from small firm to large firm leadership actually looks like, leaders wondering how to transfer client relationships without losing them, practitioners thinking about whether merging up makes sense for their next chapter, and anyone interested in how private equity is evaluating and reshaping accounting firms from the inside.TIMESTAMPS00:00 - Brannon Poe intro and podcast welcome 00:13 - Introducing Frank Longobardi, former CEO of CohnReznick 00:56 - Why Frank chose accounting: a blue-collar family, a high school course, and the University of Connecticut 01:55 - Frank's career path: regional firm, Big Eight, and starting his own firm in 1984 02:42 - The first business plan: $300K goal, five people, $40K salary each 03:02 - 23 consecutive years of top and bottom line growth at Longobardi and Company 03:27 - Merging into J.H. Cohn in 2007 as their entree into Connecticut 04:33 - Running industry groups and earning a board seat at J.H. Cohn 04:46 - The CohnReznick mega merger of 2012: combining a $240M and $190M firm 05:09 - Becoming a $430 million firm and one of the first mega mergers in the profession 05:43 - Running for sole CEO in 2015 and serving a four-year term with mandatory retirement at 65 06:01 - What the CEO years were really like: navigating the compliance-to-advisory shift and people challenges 07:01 - What Frank learned from wearing every hat at a small firm that big firm leaders never experience 07:27 - Strategic planning, partner coaching, and the reality of 1,500 to 1,600 charge hours a year 08:13 - Managing expectations during busy season: communicating with clients and keeping the team motivated 09:13 - The biggest challenges in growing from startup to $14.5 million 10:35 - Client service intensity and keeping good people for the long term as the two main growth drivers 11:07 - Home-grown partners and the value of developing talent from within the CPA firm 11:57 - The biggest mistake: hating to part ways with any client, including a $400 1040 12:13 - What managing at scale taught Frank about the discipline of bringing in the right accounting clients 12:31 - How difficult clients affect team morale and why post-Covid firms have gotten better at weeding them out 13:14 - Why technical CPAs struggle to let go and why letting go is how firms scale 13:46 - How to transfer client relationships to the next generation: patience, coaching, and making it a two-year process 14:42 - Clients belong to the firm, not the partner: why that mindset shift matters for CPA firm succession 15:27 - How Frank developed next-generation leaders by helping them build on their own strengths 16:17 - The partnership model: what works, what does not, and why 270 partners makes decision-making complex 17:26 - Why accounting has become capital-intensive and what that means for the traditional profit distribution model 18:01 - Retaining 5% of revenue inside the firm: why Frank pushed for it and why partners pushed back 18:35 - Why private equity entered accounting: capital needs, governance limitations, and the cost of M&A 19:25 - How accounting firm M&A economics shifted from deferred retirement payments to cash-heavy PE deals 20:05 - The profession is changing faster than ever: AI, private equity, and what that means for CPA firms 20:28 - Frank's post-retirement path: offshoring advisory, private equity diligence, and board seats 21:03 - Working with an offshoring firm post-Covid and watching augmentation services boom, then normalize 22:32 - The build-operate-transfer model for offshore accounting centers in India and South Africa 23:05 - The most critical principle in offshoring: treat the offshore team like any other office 23:40 - Consulting for private equity firms evaluating accounting acquisitions: 8 to 10 diligence projects 24:34 - Board seats at a PE-backed accounting firm in Rochester and a CAS firm in Salt Lake City 25:02 - What Frank has observed about how private equity grows organizations from the inside 25:34 - AI as the biggest trigger for change in the accounting profession over the next 3 to 5 years 26:08 - How AI will affect assurance, tax, advisory, hiring, and training in CPA firms 26:52 - The shift from a pyramid to a diamond: why mid-level technology and analytics talent will matter most 27:32 - Why AI is creating an opportunity to add more value to clients than ever before 28:25 - Accounting enrollment is increasing for the third year in a row: why that matters 28:50 - Starting salaries need to be competitive with private equity and investment banking to attract top talent 29:33 - Book recommendations: "The One Minute Manager" and "Who Moved My Cheese?" and a note on EOS 30:56 - Living your values as a leader: calling people out when they exhibit them, not just stating them 32:06 - Where to connect with Frank: LinkedIn and frank.p.longo@gmail.comThe One Minute Manager by Ken Blanchard and Spencer Johnson  Who Moved My Cheese? by Spencer Johnson Download Now: https://poegroupadvisors.com/accounting-practice-academy/increase-letter/Price increases are nothing to fear. The real challenge is effectively informing clients of these changes. Our templates will help you demonstrate your value and help clients understand the increases necessary to keep your firm afloat.*Download now and receive:*- (1) Major Fee Increase Letter Template- (1) 20% Fee Increase Letter Template

In this episode of The Quest for Success Podcast, Jam and Dylan Pathirana sit down with Mohan Murali, founder and CEO of Axletree Solutions, for an insightful conversation on entrepreneurship, resilience and building a global technology business from the ground up.Mohan shares his remarkable journey from being an early internet innovator in India to establishing a successful fintech company in the United States. Reflecting on his upbringing, career beginnings and entrepreneurial ambitions, he discusses how curiosity, persistence and a willingness to embrace change helped shape his path.The conversation explores the founding of Axletree Solutions and the challenges of building a business in the highly complex world of financial connectivity. Mohan explains how a simple but powerful idea evolved into a global fintech platform, helping financial institutions exchange critical messages securely and efficiently. He shares valuable lessons on earning trust, maintaining reliability and building lasting relationships with customers across different markets and cultures.A key theme throughout the discussion is the importance of company culture. Mohan reflects on how he built and sustained a strong culture across global teams, emphasizing consistency, transparency and shared values. He also discusses the benefits of bootstrapping a business without external funding, highlighting how disciplined growth and long-term thinking can create a more resilient organisation.Beyond business, Mohan offers thoughtful insights on adapting to technological change, navigating uncertainty and defining success through impact rather than financial achievement alone. His story is a powerful reminder that enduring success comes from perseverance, trust and a commitment to creating value for others.This episode is packed with practical lessons for entrepreneurs, business leaders and anyone looking to build a meaningful career while making a positive impact on people and society.Key Takeaways• Success is measured by the impact you create on people and society.• Perseverance is essential when facing setbacks and rejection.• Trust and reliability are the foundations of sustainable business growth.• Strong company culture drives long-term success.• Bootstrapping encourages discipline and strategic decision-making.• Consistency builds credibility with customers and teams.• Adaptability is critical in rapidly changing industries.• Building strong relationships is key to global business success.• Innovation often emerges from responding to challenges and crises.• Long-term thinking creates resilience and lasting value.ResourcesHarvard Business School - https://www.hbs.edu"Good to Great" by Jim Collins - https://www.amazon.com/Good-Great-Companies-Jim-Collins/dp/0066620996"Who Moved My Cheese?" by Spencer Johnson - https://www.amazon.com/Who-Moved-My-Cheese-Change/dp/0743503469Graham Weaver's Lecture - https://www.youtube.com/watch?v=dZxbVGhpEkIConnect with Mohan MuraliLinkedIn: https://www.linkedin.com/in/mohantmuraliWebsite: https://axletrees.com/Follow us on all your favourite platforms:Youtube: https://www.youtube.com/@TheQuestforSuccessPodFacebook: https://www.facebook.com/people/The-Quest-For-Success-Podcast/61560418629272/Instagram: https://www.instagram.com/thequestforsuccesspod/Twitter: https://x.com/quest4success_LinkedIn: https://www.linkedin.com/company/the-quest-for-successTikTok: https://www.tiktok.com/@thequestforsuccesspodWebsite: www.thequestforsuccesspodcast.com Please share this around to anyone you think will get value from it : )

Change is inevitable. The question is: how do great leaders respond to it?In this episode of The H.I.T. Podcast, Toby Kennedy sits down with returning guest Magalie René, speaker, consultant, and expert in compassionate leadership and change management.Together, they explore how leaders can become more adaptable, communicate more effectively, and guide their teams through uncertainty without sacrificing accountability or performance.Topics include:Why adaptability is a skill that can be developedHow to become more agile in the face of constant changeThe role of compassionate leadership in today's workplaceUsing personality frameworks like DISC to communicate more effectivelyWhy different people need different communication approachesA practical framework for handling difficult conversationsHow intention impacts the outcome of feedback and conflictThe concept of "Living Your Legacy" and creating meaningful impact through everyday interactionsMagalie also shares leadership lessons from books that have influenced her work, including Who Moved My Cheese?, The Four Agreements, and The Alchemist.Whether you're leading a team, navigating organizational change, or simply looking to become a more effective communicator, this episode offers practical insights that can be applied immediately.Like and subscribe for weekly conversations at the intersection of HR, insurance, and technology.

Send us Fan MailDr. Dave Jones - Founder of M is Good and a Sports Psychology Coach - takes us on his faith journey and how his faith informs the work that he does including growing up playing hockey outside Erie, PA; how winning the State Championship - and the celebration that followed - led him to Jesus; his desire to break free from his childhood town and seeking positive attention through hockey; how a slap shot to the face brought him closer to Jesus; joining the Air Force; how his long distance relationship helped keep him in the Word; how his desire to never go back to what was created a drive and determination in all aspects of his life; how we think of money in Kingdom work; how his Christian marketing company, M is Good, began; how an encounter with someone at a Taco Bell fuelled his passion for growth and development; Plan to Win; the peaks and valleys in threes; the impact of the book “Who Moved My Cheese”; toxic motivators of fear, lust, anger, pride; his upcoming book; and so much more! https://misgood.com/Support the show

Like other self-help gurus of the time, Norman Vincent Peal targeted the lonely travelling salesman. But his message was also marketed to corporate executives, who were promised that the true power of positive thinking lay in the great dividends it would yield if they could sell it to their workforce. This episode of The Gentle Rebel Podcast builds on the first part of this mini-series, where we saw Peale’s roots in the New Thought movement of the 1800s. In this one, we examine how Peale encouraged a corporate embrace of positive thinking so that individuals would attribute all of their success and failure to the quality of their mindset and attitude. We look at the surprising role of Positive Thinking in the 2008 global financial crash. https://youtu.be/4U0Yk4Zryrw?si=JBLU4f-7VbPA6ZWU The Lonely Travelling Salesman and the Birth of a Corporate Tool In The Power of Positive Thinking, Peale recalls his encounters with travelling salesmen. They were on the road, feeling dejected, struggling to make sales, and lacking confidence. He prescribed visualisation, encouraging followers to “Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade.” Peale treats this lonely reality as an unchangeable and natural state of being. He doesn’t question the corporate culture that has made this a way of life for an increasing number of people. Instead, he offers a hand on the shoulder, with advice to ease the natural despair and unhappiness that accompany it. He quotes psychiatrist Dr. Karl Menninger, who said, “Attitudes are more important than facts.” He adds, “That is worth repeating until its truth grips you… You may permit a fact to overwhelm you mentally before you start to deal with it actually. On the other hand, a confident and optimistic thought pattern can modify or overcome the fact altogether.” In other words, it doesn’t matter what is true. What matters is what you want to be true. Believe wholeheartedly, and it will come to pass. This reminded me of a quote from Ivanka Trump’s self-help book, The Trump Card: Playing to Win in Work and Life, which is a descendant of Peale, with the family attending his church and being greatly influenced by his teaching. Ivanka wrote: “Perception is more important than reality. If someone perceives something to be true, it is more important than if it is in fact true. This doesn’t mean you should be duplicitous or deceitful, but don’t go out of your way to correct a false assumption if it plays to your advantage.” Motivational Downsizing and the Rise of Outplacement Firms Barbara Ehrenreich suggests, “In the hands of employers, positive thinking has been transformed into something its nineteenth-century proponents probably never imagined—not an exhortation to get up and get going but a means of social control in the workplace, a goad to perform at ever-higher levels.” The book also paved the way for “motivational downsizing”. Between 1981 and 2003, about 30 million full-time American workers lost their jobs due to corporate downsizings. Ehrenreich highlights how workplaces deliberately instil a positive outlook. Employers bring in motivational speakers and distribute free copies of self-help books. The 1998 mega–bestseller Who Moved My Cheese? was a big favourite for this, cleverly encouraging an uncomplaining response to layoffs. Shifting Responsibility Onto The Individual Companies were learning to shift responsibility from themselves to individuals. Outplacement firms were employed to groom laid-off workers, limit ill will, head off wrongful-termination suits, and protect against bad-mouthing by former employees. The owner of such a firm said, without irony, that “Losing a job is a step forward in your life.” This double-speak casts redundancy as a growth experience. A self-retreat. A deserved time out. Something for which you should be grateful. Ehrenreich recounts the story of an employee who was compelled to work with an outplacement firm after being laid off. He was advised not to discuss his job loss with anyone for a month. He later recalled, “It was good advice. I was so bitter, I would have said things that would have been bad for me.” This is a shrewd move that not only keeps potentially disgruntled employees quiet but also leads them to believe their greatest enemy is internal. In examples like this, the power of positive thinking really does pay dividends…for organisations. Did The Power of Positive Thinking Cause a Global Financial Crash? Ehrenreich writes that some of those who predicted the 2008 financial crash were warned to change their attitude or risk losing their job. Mike Gelband, who ran the real estate division of Lehman Brothers, expressed fears about what he believed to be a real estate bubble. He suggested to Lehman CEO Richard Fuld during his 2006 bonus review that they needed to rethink their business model. He was promptly fired. Two years later, Lehman went bankrupt. Lehman Brothers went against their own best interests to maintain this strange, superstitious belief in the magic of positive thinking. This mindset encourages us to see the messenger as the problem rather than as a gateway to knowledge and solutions. How Peale Cherry-Picked and Even Invented Bible Verses to Reinforce His Version of Reality Peale cites Job 3:25 from the Bible, “For the thing which I greatly feared is come upon me.” The story of Job is that he is a righteous man who loses his children, health, and wealth when God permits Satan to test his faithfulness. Peale takes liberties with his interpretation, writing, “If you fear something continuously, you tend to create conditions in your mind propitious to the development of that which you fear.” In other words, he blames Job’s attitude for the horrors inflicted on him by an external force (Satan). He then shares another Bible verse, “That which I have greatly believed has come upon me,” which may leave some people scratching their heads, because he has made it up. “It does not make that statement in so many words,” he continues. “And yet again and again and still again, the Bible tells us that if we have faith, ‘nothing is impossible’.” Peale paints fear as negative thinking and belief as positive thinking. So let’s run with this logic and apply it to Mike Gelband at Lehman Brothers. Gelband feared the housing bubble. According to Peale’s superstitious model, Gelband’s fear itself would have been the problem, not the risky loans, deregulation, or greed. That sounds extreme, doesn’t it? But it’s exactly what’s written in The Power of Positive Thinking. What Other Crises Are We Sleepwalking Into? This is a complete disregard for maturity, wisdom, and truth. When we view it this way, the power of positive thinking undermines our capacity to think clearly and critically when it matters most. It silences reason, logic, and insight. That IS powerful.

Change doesn't send a calendar invite. It shows up on an ordinary Tuesday, right when the schedule is already full. We dig into the gap between knowing and doing, and why the real lever for sustainable health isn't more information, it's better systems tied to a personal why. Drawing on decades in lifestyle medicine and a fresh read of Who Moved My Cheese?, we unpack the simple, profound truth that anticipation beats reaction when life shifts under our feet.We share how behavior change models converge on a common thread: people act when goals feel personal, emotional, and immediate. You'll hear a story about reframing a cold statistic into a living dream, the RV trip a patient and her husband saved for, that turned risk into motivation without shame. Along the way, we surface tools that actually fit real life: shrinking steps to spark momentum, linking habits to reliable cues, setting up environments that remove friction, and tracking small wins so confidence compounds. Perfection isn't the prize; better odds are. Nutrition, movement, sleep, and stress management remain the pillars because they quietly tilt probabilities in your favor.We also confront the system-level barriers: limited clinic time, communities without safe places to move, and messaging that leans on fear instead of meaning. The fix lives at every level. Individually, we can journal, practice projection, and design routines that flex under stress. As neighbors and professionals, we can advocate for bike paths, walkable streets, and policies that make the healthy choice the default. The through line is simple: prepare for change before it arrives, and you'll suffer less when it does.Ready to turn knowledge into action you can sustain? Press play, take one small step today, and tell us the one habit you'll start this week. If this conversation helps, follow, share with a friend who needs momentum, and leave a review so others can find it.Go check out my website for tons of free resources on how to transition towards a healthier diet and lifestyle.You can download my free plant-based recipes eBook and a ton of other free resources by visiting  the Digital Downloads tab of my website at https://www.plantbaseddrjules.com/shopDon't forget to check out my blog at https://www.plantbaseddrjules.com/blog You can also watch my educational videos on YouTube at https://www.youtube.com/channel/UCMpkQRXb7G-StAotV0dmahQCheck out my upcoming live events and free eCourse, where you'll learn more about how to create delicious plant-based recipes: https://www.plantbaseddrjules.com/Go follow me on social media by visiting my Facebook page and Instagram accountshttps://www.facebook.com/plantbaseddrjuleshttps://www.instagram.com/plantbased_dr_jules/Last but not least, the best way to show your support and to help me spread my message is to subscribe to my podcast and to leave a 5 star review on Apple and Spotify!Thanks so much!Peace, love, plants!Dr. Jules 

In this compelling solo episode Coach Myrna delves into the profound theme of "Old Wine Skins: The Challenge of Renewing the Mind." She dissects the inherent human resistance to change and encourages listeners to embrace transformation as a vital component of personal growth. Myrna emphasizes the significance of aligning one's thoughts with truth, growth, and healing to rewire the mind for better outcomes.The episode explores the metaphorical 'old wine skin' as a representation of comfort zones that impede progress. Myrna discusses the neuroscience behind this resistance, highlighting the brain's ability to create new pathways through neuroplasticity. Through insightful commentary and personal anecdotes, Myrna offers strategies to overcome fear of the unknown, loss of control, and the allure of past successes. Listeners are encouraged to take small, deliberate steps toward change, view challenges as opportunities for growth, and recognize the potential benefits of embracing new experiences.Key Takeaways:Change prompts resistance due to fear, loss of control, and a preference for comfort and familiarity.Renewing the mind involves becoming aware of and altering detrimental thought patterns to foster personal growth.Successfully embracing change requires gradual steps, a focus on positive outcomes, and seeking support from peers or professionals.The metaphor of 'old wine' emphasizes the limitations of remaining within comfort zones, urging listeners to seek out personal transformation.Adopt a mindset shift where change is perceived as a catalyst for enhanced well-being and self-improvement.Resources:Book Mentioned: "Who Moved My Cheese?" by Spencer JohnsonMyrna's Book: Out of the Snares: A Story of Hope and Encouragement Sponsors of this podcastSpark Energy + Focus is your go-to pre-workout ritual when you need reliable energy to power through the day. drinkspark.com and use code TRANSFORM for 30% off and free shipping With Wegovy at Hers, lose up to 20% or more of your body weight when combined with diet and exercise.  Visit forhers.com/transform to get personalized, affordable care that gets you. See this video on The Transform Your Mind YouTube Channel https://www.youtube.com/@MyhelpsUs/videosTo see a transcripts of this audio as well as links to all the advertisers on the show page https://myhelps.us/Follow Transform Your Mind on Instagram https://www.instagram.com/myrnamyoung/Follow Transform Your mind on Facebookhttps://www.facebook.com/profile.php?id=100063738390977Please leave a rating and review on iTunes https://podcasts.apple.com/us/podcast/transform-your-mind/id1144973094Feedspot Top 100 Mental Health Podcast For sponsored Brand interviews and sponsorship inquires please visit Partner With The Transform Your Mind Podcast | Myrna Young Life Coach

John talks with Bill Cates — Hall of Fame professional speaker & TEDx presenter, financial services & referral marketing expert, wealth mindset coach, entrepreneur, author of The Hidden Heist: Stop Robbing Yourself of Lasting Wealth and seven other books, host of the Top Advisor Podcast, and a proud dad. Bill has spent more than 30 years in financial services, helping thousands of advisors bring in billions of dollars through better referrals, relationship marketing, and messaging. Listen to this episode to learn more: [00:00] - Intro [00:49] - The million-dollar TEDx prop [03:38] - Bill's backstory [06:20] - How relationships helped Bill land a TEDx talk [08:00] - Bill's journey from grad school to rock band drummer [10:11] - How he entered the financial services world [13:36] - Marketing, prospecting, and selling [16:29] - The key to marketing [19:45] - Difference between employees and entrepreneurs [22:19] - How to find a financial advisor you can trust [27:10] - The 3 R's of relationship marketing [29:42] -  The 3 C's & 3 R's for an entrepreneur [33:34] - How Cates Academy started [36:46] - The OG referral coach  [38:10] - The Hidden Heist book [43:09] - How Bill's business affected his relationship with his daughter [47:19] - #1 daily habit [48:27] - Traits of a great leader [50:24] - How Bill invests in his growth [52:00] - Best way to connect with Bill [56:39] - Book recommendations [57:20] - Wrap-up NOTABLE QUOTES: "When you're building a business, it's always best to be in a position to solve a blatant, critical problem, meaning the prospects of your business know they have the problem, and it's not just aspirational. It's not, 'I'll get around to it someday.' It's critical." "Marketing is getting your message out. It's a promotion. It's getting your message out in front of people with the intention of attracting them to you." "If it's not relevant, your message will be ignored." "If you're all prospecting, it's tiring. It's a grind. But as you market your product, service, or brand better, you start to attract people to you, and you catch them later on in the process." "Most people don't have the patience to pay themselves first, make their savings automatic, and let it build over time. That takes a unique, disciplined mindset, but it's extremely powerful when you do." "When you learn how money really works, it sometimes sheds light on what you were or weren't taught when you were younger." "Sometimes we don't have the vision yet. Sometimes we're not clear on it, and creating that vision can be a process." "Everyone in an organization, whether you're in sales, marketing, customer service, a clerk, or whatever, should know who the customer is. We should all know our value, and we should all know how to talk about it." "You get clarity through imperfect action. You start heading in a direction you think is right, make some mistakes along the way, and make adjustments. That's when clarity starts to come." "Just about everybody trying to produce any kind of result, it boils down to confidence. Because if you don't have that, you won't get to the next stage." "You don't want just word of mouth. You want to get connected with people. So use the word that represents that." "The hidden heists are the limiting beliefs and mistaken assumptions we all have around money. There's a lot of money story going on for us." "If you're stuck somewhere, the first place to go isn't necessarily strategy or tactics. It might be to self-reflect, on your business, your product, and your belief in yourself." BOOKS MENTIONED: Think and Grow Rich by Napoleon Hill (https://a.co/d/0aINW0V2) The Magic of Thinking Big by David J. Schwartz (https://a.co/d/06aeI1I8) Atomic Habits: Tiny Changes, Remarkable Results by James Clear (https://a.co/d/0cPmYjfO) The Go-Giver by Bob Burg and John David Mann (https://a.co/d/08FTL8jK) The Latte Factor: Why You Don't Have to Be Rich to Live Rich by David Bach and John David Mann (https://a.co/d/0fjibjj8) Who Moved My Cheese? by Spencer Johnson and Ken Blanchard (https://a.co/d/0deaqMQ8) The New One Minute Manager by Ken Blanchard and Spencer Johnson (https://a.co/d/03FL34dR) The Alchemist by Paulo Coelho (https://a.co/d/0gLeenbt) The Greatest Salesman In the World by Og Mandino (https://a.co/d/0ec9TlQ9) Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich by Jason Zweig (https://a.co/d/0eR6ftUu) USEFUL RESOURCES: https://referralcoach.com/ https://www.thecatessystem.com/link-in-bio https://www.linkedin.com/in/billcates/ https://www.instagram.com/thereferralcoach/ https://www.facebook.com/billcates1 https://x.com/Bill_Cates https://www.youtube.com/@BillCatesReferralCoach Top Advisor Podcast - https://tinyurl.com/TopAdvisorPodcast TEDx Talk "How to Stop Your Money Anxiety & Start Building Wealth Today" - https://youtu.be/PycIrnPEUPo?si=D7G-06vXxXtk4hot The Hidden Heist: Stop Robbing Yourself of Lasting Wealth (https://a.co/d/03soYwRf) The Language of Referrals: The Words & Scripts Financial Professionals Use to Gain More Ideal Clients (https://a.co/d/067bNxYZ) Radical Relevance: Sharpen Your Marketing Message - Cut Through the Noice - Win More Ideal Clients (https://a.co/d/00IEcIMY) Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients (https://a.co/d/0fOqolyF) Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions (https://a.co/d/0824AHDa) Get More Referrals Now! (https://a.co/d/0dbxqU7j) CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

What happens when great people bring their old culture into your organization—and no one talks about it? In this episode of the Build a Vibrant Culture Podcast, Nicole Greer is joined by Lisa Hazen, co-author of Culture Shock and founder of StoriTel, for a deep dive into the hidden force shaping organizations from the inside out: microcultures.Lisa draws on 25+ years in the biopharma industry to explain how microcultures form, why they're not inherently bad, and how—when left unmanaged—they can quietly erode collaboration, innovation, and trust. Together, Nicole and Lisa explore how leaders can turn culture shock into a strategic advantage by intentionally shaping an agile, resonant employer brand.This conversation is packed with real-world examples, practical frameworks, and powerful insights for leaders navigating growth, mergers, high turnover, or constant change—whether you're in biopharma or any people-driven industry. If you care about retention, resilience, and results, this episode is a must-listen.Vibrant Highlights06:45 – Microcultures form when people bring more than their resumes into a new organization; they bring shared habits, language, and ways of working that can subtly reshape culture.10:15 – Microcultures aren't inherently negative and can drive fast productivity, but when left unmanaged they create silos, exclusion, and internal disconnect.13:45 – Resilience is not an innate trait but a learned skill, and coaching provides a critical anchor for employees navigating constant change and instability.18:30 – Building an agile, resonant employer brand requires identifying authentic cultural themes, intentionally evangelizing them, and continuously adapting as the organization evolves.44:15 – The cost of ignoring culture and microcultures is exponentially higher than the cost of investing in them, impacting innovation, retention, and long-term business health.Connect with Lisa:Culture Shock by Lisa Hazen & Kim Hazen:  https://a.co/d/dNSyIdzWebsite: https://www.storitel.com/LinkedIn: https://www.linkedin.com/in/lisahazenstoritel/LI Business: https://www.linkedin.com/company/back-bay-storitel/BONUS: Email nicole@vibrantculture.com to receive a FREE Change Readiness Assessment!Also mentioned in this episode:Who Moved My Cheese by Spencer Johnson: https://a.co/d/3i9zXc2The Danger Booth: https://www.thedangerbooth.com/Listen at vibrantculture.com/podcast or wherever you get your podcasts!Book Nicole to help your organization ignite clarity, accountability, and energy through her SHINE™ Coaching Methodology.Visit vibrantculture.comEmail: nicole@vibrantculture.comWatch Nicole's TEDx Talk: https://youtu.be/SMbxA90bfXE

Ray Chou burned through capital in five countries before learning a brutal lesson: regional expansion feeds your ego while starving your bank account.  After building and exiting 19 businesses and coaching founders across Southeast Asia through Malaysia's growing entrepreneurship ecosystem, he's exposing the uncomfortable patterns keeping business owners permanently stuck. This conversation reveals:  → Why your loyal Day-1 employees might be the reason you can't break your revenue ceiling  → The "Who Moved My Cheese" principle that separates founders who scale from those who stagnate  → How to profile your future buyer years before you're ready to sell  → The generalist trap: why hiring people who "do everything" is killing your growth CHAPTERS: 00:00 - Intro 01:45 - Biggest mistake Southeast Asian founders make when scaling 04:27 - Growth vs profitability: why growth can kill your business 06:52 - When is the right time to scale a business? (Key fundamentals) 11:21 - The 3 principles behind scalable businesses: repeatability, consistency, predictability 13:11 - When should founders get a business coach? (The real role of a coach) 19:44 - How to prepare your business to sell in 3–5 years 21:45 - Founder syndrome explained (and why buyers hate it) 23:41 - How to think about your future buyer before you sell 25:27 - Why founders get stuck at revenue plateaus (and how to break through) 30:10 - One brutal message every entrepreneur needs to hear 31:48 - Ray's personal founder “warning label” 32:35 - One rule every founder should follow going into 2026 Follow Ray here: Owners Circle: https://ownerscircle.asia/ Instagram: https://www.instagram.com/theraychou LinkedIn: https://my.linkedin.com/in/theraychou Facebook: https://www.facebook.com/raychoukl/ Bloom Growth: https://www.bloomgrowthcoach.com/coaches/ray-chou/

Sean Mooney curates the 2025 reading list recommended by private equity investors, operating partners, and portfolio company CEOs featured on Karma School of Business this year. The episode spans business strategy, capital allocation, leadership, happiness, mindset, and life design—through the lens of people actively building and scaling companies. From The Outsiders to Traction to unexpected personal favorites, the list reflects what serious operators are actually reading and rereading. If you're building for the long term, this one earns a spot in your queue. Episode Highlights 1:12 – Casey Myers on shifting from achievement to fulfillment with From Strength to Strength 2:53 – Steve Hunter reframes money, time, and health through Die With Zero 4:04 – Jonathan Metrick on compounding time, skills, and careers via The Algebra of Wealth 7:35 – Ran Ding explains why great CEOs are elite capital allocators in The Outsiders 11:11 – Chris Scullin on dynamic competition and adaptation from The Innovator's Dilemma 14:01 – Micah Dawson on focus, ambition, and escaping the hedonic treadmill with The One Thing 18:20 – Dan Gaspar on operational discipline and change using Traction and Who Moved My Cheese?

In this episode, I sit down with Dr. Glynda McConville, an orthodontist from North Carolina who's built not just a well-balanced clinical life, but also a purposeful second business. We talk about her journey from New York to North Carolina, building a lifestyle-focused ortho practice across two locations, and how her love for CrossFit turned into a thriving side hustle that fuels her energy and sense of purpose.This is a down-to-earth, real-world conversation about how to design a practice around the life you want—and not the other way around. Glynda shares how she manages 70+ patients a day across three days a week, runs a team that travels between offices, and coaches at her own gym. We even get into the lessons she's learning about community, growth, and maybe… opening a pickleball facility next.Quotes:“I didn't set out to be a big business—I just saw an opportunity and said, ‘If I don't do this, someone else will.'”— Dr. Glynda McConville“CrossFit's been my reset. I needed something different that kept me grounded—and now it's become part of my future.”— Dr. Glynda McConvilleKey TakeawaysIntro (00:00)From Glinda the Good Witch to ortho school: Glynda's early journey (00:31)Culture shock: from Westchester to Chapel Hill to NYC (02:00)Building a 2-location, lifestyle-friendly ortho practice (06:58)Managing a 3-day workweek and 70 patients/day (07:22)Working Fridays to stand out—and what she'd do differently (08:34)“Who Moved My Cheese?” and the psychology of patient routines (10:00)Why she opened a satellite near Fort Bragg (11:38)Sharing staff, equipment, and lessons from managing two offices (14:08)Her entrepreneurial leap: opening a CrossFit gym (15:38)Comparing ortho and gym startups: which is harder? (19:54)Finding and keeping the right team in both businesses (22:09)Member acquisition lessons from social media and referrals (24:04)What's next? Retirement planning, indoor pickleball, and life design (25:17)Additional ResourcesIf you've ever dreamed of launching a second business, scaling your practice without burning out, or building a schedule that works for you—this episode is your blueprint. Glynda proves you don't need to do it all at once… you just need to start smart, stay lean, and know your “why.”

Are you ready to embrace the mindset every young boss needs to win? In this inspiring conversation, Isabelle unpacks the lessons from "Who Moved My Cheese?", a masterclass in mindset for young entrepreneurs. Discover how adaptability, curiosity, and innovation are key to navigating the ever-changing maze of entrepreneurship. Whether it's shifting platforms, evolving products, or understanding market trends, this episode offers practical advice to keep your business ahead and thriving.Through unique experiences and relatable scenarios, Isabelle empowers you to identify your "cheese," recognize when it's moving, and pivot with confidence. Learn how to fail fast, stay alert to change, and turn discomfort into growth. From financial literacy to personal development, this episode is packed with actionable insights every young boss needs to conquer their business journey. Youth is your power, and success is about staying curious, brave, and ready to explore the maze. Like, share, and follow us on Instagram and TikTok to join the Young Boss community and keep pushing forward!#findingsuccess #businessmindset #overcomingbusinesschallenges #businessstrategies #youngentrepreneursCHAPTERS:00:00 - Intro01:12 - The Cheese Moved03:18 - The Cheese Didn't Disappear05:46 - Adaptability Equals Abundance07:38 - Get the Book List09:52 - Who Moved My Cheese12:45 - Protect Your Ability to Find the Cheese14:15 - Innovation Thrives on Momentum, Not Perfection14:54 - Comfort Zone Challenges16:03 - OutroSubscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.And remember, youth is your power.

Turn online alignment into an offline community — join us at TheWayFwrd.com to connect with like-minded people near you. It's the best way to support this podcast and the movement we're building together: https://thewayfwrd.com/join/ Alec sits down with Andrew William Macdonald, a former firefighter turned equity law teacher, to explore how fairness, not confrontation, can resolve conflict. After years in "patriot law" circles that led to DOJ and IRS lawsuits, Andrew discovered equity jurisprudence, an ancient system based on honor and responsibility. He explains how this approach helped him dismiss felony charges, clear IRS liens, and find peace through lawful remedy. For more details, links, timestamps and resources mentioned in this episode, visit our website: https://thewayfwrd.com/content/ Resources & Links Freedom With Equity – Course Site - https://freedomwithequity.com Who Moved My Cheese? – Book Reference - https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463  Related Episodes: The Great Birth Revival — with Veda Ray - https://m.youtube.com/watch?v=RqGsCxKHYZ8  The Way Forward podcast is sponsored by: New Biology Clinic: Redefine Health from the Ground Up Experience tailored terrain-based health services with consults, livestreams, movement classes, and more. Visit https://NewBiologyClinic.com and use code TheWayForward for $50 off activation. Way Forward members get the fee waived: https://thewayfwrd.com/membership-sign-up/ ————————— Sleep Deeper with BiOptimizers Magnesium Struggling with restless nights? Magnesium deficiency may be the reason. Try Magnesium Breakthrough: https://bioptimizers.com/alec — use code ALEC10 for 10% off. ————————— RMDY Collective: Homeopathy Made Accessible High-quality remedies and training to support natural healing. Enroll: https://rmdyacademy.org/?bg_ref=MKho6KZowaExplore: https://rmdycollective.org/?bg_ref=MKho6KZowa ————————— Aires Tech: Harmonize Your Space Support recovery and focus by neutralizing chaotic EMF frequencies with Aires Tech. Shop now and save 25% with code TWF25 at aires.tech/twf25

Hire Yourself Podcast with Pete GilfillanThe cheese has moved—and executives are finally noticing.In this episode, Pete Gilfillan breaks down why more senior-level leaders are leaving the “security” of corporate life to become entrepreneurs. Inspired by Who Moved My Cheese? and backed by recent articles from CNBC, Forbes, and WSJ, Pete outlines eight reasons why it's time to get your sneakers on and start building your own future—before someone else moves your cheese for good.In this episode, Pete discusses:1. Corporate Loyalty Is Gone Layoffs, restructuring, and AI are cutting deep—even at the executive level. The old model of job security no longer exists.2. Ownership Means Financial Control Forget 3% raises and capped bonuses. As a business owner, you decide how much you earn—and how fast you grow.3. Flexible Lifestyle on Your Terms Entrepreneurship gives you the freedom to work hard your way—without missing family moments or being chained to meetings.4. Leverage Your Experience to Build Equity Your leadership skills aren't wasted—they're your biggest asset. Use them to run a business that actually builds wealth.5. Escape Ageism and Career Plateaus In corporate, your age can hold you back. In business, your experience is an advantage. You decide when to retire—not HR.Key Takeaways:Corporate comfort feels safe—but it isn't.Executives are replaceable. Owners aren't.Franchising gives you a proven model, structure, and support.Your experience has more value when it's used for yourself.Waiting too long puts your income and future at risk.“The corporate world isn't what it used to be. The freedom, control, and security you're looking for—it's on the other side of entrepreneurship.” — Pete GilfillanCONNECT WITH PETE GILFILLAN:

Dan Gaspar, Partner at TZP Group, shares how private equity investors drive growth through focus, actionable insights, and strong partnerships. Hear Dan's approach to evaluating businesses, aligning on key priorities, and leveraging innovations like AI. With decades of experience, Dan breaks down what it takes to create value in today's dynamic market. A must-listen for private equity professionals and business builders alike. Episode Highlights: 1:12 - Dan Gaspar's pathway to private equity: A straightforward yet insightful start 12:14 - What "specialness" means when evaluating businesses for investment 19:33 - How TZP Group aligns with management teams to focus on 2–3 key growth priorities 26:19 - The role of AI in modern private equity: Dan's take on experimentation and adaptability 35:54 - Navigating uncertainty in today's market: Lessons on maintaining margins and flexibility 39:21 - Book recommendations for business builders: Traction, Good to Great, and Who Moved My Cheese 41:35 - Practical advice for private equity professionals and the value of collaborative partnerships For more on Dan Gaspar's firm, visit: www.tzpgroup.com Connect with Dan Gaspar on LinkedIn: https://www.linkedin.com/in/dangaspar/ Explore more episodes: www.bluwave.net/podcasts

Send us a textIn this episode of Navigating the Customer Experience, we are joined John McCahan who is a Customer Experience and Service Executive Leader who has transformed CX across industries including automotive, banking, logistics, manufacturing, retail, and most recently at FTD, where he led its post-bankruptcy customer experience transformation. Currently a Board Member of FullCircle and Advisory Board Member for Execs in the Know, John's career spans leadership roles at Avon, Milacron, Fifth Third Bank, Target, and Equifax, as well as eight years of service as a U.S. Army Captain. He was recently named one of the “100 Leaders Transforming Customer Experience.”In this conversation, John shares how his journey into CX began unexpectedly after his military career, when he was asked to lead an underperforming contact center. He discovered his passion for helping people help others and driving organizations to improve execution in service delivery. He emphasizes that customer issues often stem not from frontline staff but from organizational execution failures.Top Competencies for Exceptional Service Delivery John identifies three critical behaviors that cut across all industries:Meet customers where they want to be met—via phone, chat, AI, or digital channels, adapting to customer preferences across demographics and cultures.Leverage frontline insights—agents hear customer issues daily and provide the most accurate view of recurring problems. Fixing root causes reduces unnecessary contacts and strengthens customer trust.Embed CX into company culture—true transformation happens when CX is embraced across the entire organization, not just by service teams.Convincing Leadership of CX Value John shares strategies for professionals struggling to gain executive buy-in: (1) identify and track metrics that matter, (2) ensure CX leaders have a voice where decisions are made, and (3) live customer centricity through action. He highlights loyalty and lifetime value (LTV) as vital measures, citing FTD's success in more than doubling its LTV by shifting from transactional interactions to long-term relationships. He also stresses patience—cultural change takes years, not months, to take hold.Vendor and Partner Alignment John's credo, “Find vendors and partners that fit your business,” underscores his belief that success requires alignment in vision, culture, and technology. He shares examples where misaligned outsourcing relationships caused friction, while true partnerships created collaboration, transparency, and innovation. He draws on military principles such as “Fail fast, fail early, fail small” and occasionally “Ask forgiveness, not permission” to illustrate how decisive leadership can accelerate progress.AI and the Future of CX For John, AI is not about replacing people but enhancing effectiveness. He uses Microsoft Copilot daily and is especially excited about the potential of Agentic AI—intelligent systems that anticipate and personalize experiences. He imagines applications like concerts or restaurants where AI tailors interactions to individual preferences, turning ordinary transactions into memorable moments.Books and Inspirations Two books deeply influenced his leadership: Who Moved My Cheese? by Spencer Johnson, which taught him to embrace change, and Would You Do That to Your Mother? by Jeanne Bliss, which reinforced empathetic, customer-first leadership. He illustrates this philosophy with a powerful story of a loyal 91-year-old customer sending monthly flowers to his wife, showing how empowered, compassionate agents can turn service failures into loyalty-building experiences.Listeners can connect with John on LinkedIn. Follow

In this episode of Grow a Small Business, host Troy Trewin interviews Robyn Djelassi, founder of Impact People Solutions. After a 25-year corporate HR career and a top role at Vinomofo, Robyn launched Impact People Solutions in 2022 to give growing Australian businesses access to top-tier people leadership without the full-time cost. Their flagship service, CPO Connect, embeds a fractional Chief People Officer into your business. Bootstrapped from day one, Robyn has grown the business from a solo consultancy into a cash-positive team of eight. This is a story of building a business on clarity, commerciality, and treating adults like adults. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Robyn, the hardest thing in growing a small business is time. Finding enough of it to get everything done, especially when you're wearing multiple hats as a founder. What's your favorite business book that has helped you the most? Robyn's favourite business book is Who Moved My Cheese by Spencer Johnson. Despite being an oldie, she finds it incredibly relevant and continues to refer to it even today. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? One of Robyn's go-to podcasts for professional development is How I Work by Amantha Imber. She appreciates Amantha's insights on productivity and building habits that stick. What tool or resource would you recommend to grow a small business? Robyn recommends using Microsoft To Do List as a simple yet powerful tool to manage daily tasks. Despite using more advanced tools like HubSpot, she finds this one still does the best job of helping her stay on track and productive. What advice would you give yourself on day one of starting out in business? If she could go back to day one of starting her business, Robyn would tell herself: “Be patient.” Success doesn't happen overnight, and learning to breathe and enjoy the journey is key. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Good people help good people. Kindness in business always comes back around – Robyn Djelassi You don't need funding to succeed. You need grit, trust, and a hell of a work ethic! – Robyn Djelassi Success is doing the work you love with people you respect, not just chasing numbers. – Robyn Djelassi      

178/136: Als Chief Operating Officer (COO) Germany und Eastern Europe in einer der weltweit größten Wirtschaftskanzleien spielt Astrid Altmann Forbes eine zentrale Rolle in der Führung und strategischen Ausrichtung des Unternehmens. In ihrer Rolle als COO arbeitet sie Hand in Hand mit dem Senior Partner und dem German Executive Team zusammen, um die langfristige Vision und das kontinuierliche Wachstum der Kanzlei voranzutreiben. Darüber hinaus ist sie verantwortlich für die Leitung und Koordination von mehr als 250 Business Team Mitgliedern in Deutschland. Die Business Teams umfassen neben den Bereichen Business Development & Marketing, Finance, HR, Legal Operations, Legal & Risk, Operations, Technology sowie Translations auch den Assistenzbereich. Astrid Altmann Forbes gibt uns Einblicke, wie Sie als Führungskraft die Rolle der Assistenz wahrnimmt und wie das Assistenzteam bei Linklaters organisiert ist. Neben ihrer Tätigkeit bei Linklaters engagiert sich Astrid bei den @‌Working Moms e.V., einem Netzwerk berufstätiger Mütter, die sich dafür einsetzen, dass Frauen selbstverständlich beides haben können – Kinder und Karriere. Sie ist Mutter von Zwillingssöhnen im Teenageralter und verbringt ihre Wochenenden im Winter gerne in den Bergen. Links:

In this episode, we delve into the powerful lessons learned from the classic book "Who Moved My Cheese?" by Spencer Johnson. We share our experience facilitating a team workshop based on this insightful allegory, exploring how to navigate change effectively within the construction industry. Key Takeaways: Embrace Change as a Constant: We discuss how to shift from resisting change to proactively anticipating and adapting to it. The Importance of Observation and Agility: Learn how to stay alert to changing market conditions and adjust your strategies accordingly. Overcoming Fear and Resistance: We explore how to overcome the "Hem" mentality and embrace new opportunities with enthusiasm. Building a Culture of Adaptability: Discover how to foster a team environment that thrives on change and embraces new challenges. Practical Strategies for Implementing Change: We share actionable steps you can take to implement these lessons within your own business. Join us as we explore the profound impact of "Who Moved My Cheese?" and how it can empower you and your team to navigate the ever-changing construction landscape with confidence and resilience.   Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/ 

Dive into a transformative episode of "Transform Your Mind to Transform Your Life" with Coach Myrna as she unravels the concept of pattern interrupts through the inspirational journey of Tim Cook, CEO of Apple. In this Five Minute Fridays segment, Coach Myrna discusses how unexpected life disruptions can propel us toward our true purpose, using the remarkable leadership story of Tim Cook as a beacon for navigating change. Despite initial doubts about living up to Steve Jobs' legacy, Cook embraced his authentic leadership style, pushing Apple into new territories of innovation and growth.In this episode, you'll discover the profound impact of leaning into life's unexpected disruptions. Through the powerful lens of Cook's transition from operational mastermind to visionary leader, Myrna explores how pattern interrupts can catalyze personal and professional evolution. Touching on Cook's commitment to authenticity, sustainability, and ethical leadership, the discussion emphasizes the possibilities that emerge when we step away from comfort zones and embrace change. This episode is filled with motivation and strategies to harness the power of transformative disruptions and forge new pathways to success.Key Takeaways:Pattern Interrupts as Catalysts for Growth: Life's unexpected changes can be moments that guide us toward untapped potential and purpose.Authenticity in Leadership: Embracing one's unique strengths and authenticity can drive innovation and credibility in leadership roles.Pivoting with Purpose: Effective leadership involves embracing change by pivoting and adapting to new situations, leading to unforeseen success.Learning from Disruptions: Disruptions should be viewed not as setbacks but as opportunities for innovation and reinvention.Reflect and Innovate: Take time to reflect on disruptions to unlock potential for new, creative endeavors and personal growth.Resources:Tim Cook's Leadership Transformation - An inspiring account of transition during leadership changes at Apple."Who Moved My Cheese?" - A book referenced for understanding change and adaptability.Apple Inc. - Success under Tim Cook, including expansions into new markets like Apple Watch and AppleTo advertise on our podcast, visit https://advertising.libsyn.com/TransformyourMindor email kriti@youngandprofiting.com See this video on The Transform Your Mind YouTube Channel https://www.youtube.com/@MyhelpsUs/videosTo see a transcripts of this audio as well as links to all the advertisers on the show page https://myhelps.us/Follow Transform Your Mind on Instagram https://www.instagram.com/myrnamyoung/Follow Transform Your mind on Facebookhttps://www.facebook.com/profile.php?id=100063738390977Please leave a rating and review on iTunes https://podcasts.apple.com/us/podcast/transform-your-mind/id1144973094 https://podcast.feedspot.com/personal_development_podcasts/

Change: How to Turn Uncertainty Into Opportunity is covered in this video, along with the following subjects:- Understanding Change- Managing Uncertainty- Identifying Opportunities***************************************Embracing change and uncertainty can be daunting, but it also presents a valuable opportunity for growth and transformation. By reframing uncertainty as a chance to explore new possibilities and challenge ourselves, we can harness its power to propel us forward. I'll be talking with Curtis Bateman about Change: How to Turn Uncertainty Into Opportunity.Curtis Bateman is FranklinCovey's vice president of international direct offices. With over twenty-five years of experience in the training industry, Curtis is an internationally recognized presenter, content developer, change consultant, business leader, and coach. His passion for enabling organizations “at change” resulted in the co-creation of transformative, industry-leading solutions, including Change Element, Leaders@Change, Managing Millennials, Millennials@Work, and the Change Practitioner.Formerly the president and CEO at Red Tree Leadership, Curtis managed the world-class brand Who Moved My Cheese? and created a practical approach to help individuals and leaders succeed with an ever-complex world of change in the workplace.Curtis joined FranklinCovey as a senior change consultant and co-practice leader. In 2016, Curtis became managing director of the U.K. and Ireland, in 2018 was asked to assume additional management responsibilities of Germany, Switzerland, and Austria, and in 2019 took on additional responsibility for China, Japan, and Australia.

In this solo episode, Casey shares insights from one of the first books that shifted his mindset on growth and adaptability: Who Moved My Cheese? by Spencer Johnson. As Book #5 in the Book-A-Month Challenge, it's a quick read with lasting lessons and one Casey has gifted to dozens of people over the years. He unpacks five core takeaways from the story and explains how they've helped him navigate seasons of uncertainty, personal transitions, and leadership pivots. From letting go of old identities to embracing new habits like cold plunges and Traeger cooking, Casey explores what it really means to stay flexible in a world that's always changing. Rooted in real life examples and practical reflections, this episode is a reminder that growth rarely happens in comfort; and the faster we adapt, the faster we thrive. Whether you're leading a business, changing careers, or simply rethinking your routine, this conversation will help you move forward with purpose. Hosted on Acast. See acast.com/privacy for more information.

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/language

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Who benefits and who loses when emotions are described in particular ways? How do metaphors such as "hold on" and "let go" affect people's emotional experiences? Banned Emotions: How Metaphors Can Shape What People Feel (Oxford UP, 2019), written by neuroscientist-turned-literary scholar Laura Otis, draws on the latest research in neuroscience and psychology to challenge popular attempts to suppress certain emotions. This interdisciplinary book breaks taboos by exploring emotions in which people are said to "indulge" self-pity, prolonged crying, chronic anger, grudge-bearing, bitterness, and spite. By focusing on metaphors for these emotions in classic novels, self-help books, and popular films, Banned Emotions exposes their cultural and religious roots. Examining works by Dante, Dickens, Dostoevsky, Kafka, Forster, and Woolf in parallel with Bridesmaids, Fatal Attraction, and Who Moved My Cheese?, Banned Emotions traces pervasive patterns in the ways emotions are represented that can make people so ashamed of their feelings, they may stifle emotions they need to work through. The book argues that emotion regulation is a political as well as a biological issue, affecting not only which emotions can be expressed, but who can express them, when, and how. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/neuroscience

Trent and Tyler Leon are the Co-Founders of Tilden Capital. Today, their business, Tilden Capital, has deployed billions of dollars into oil & gas minerals, royalties, and non-operated positions across the Permian and other domestic basins.   We talk about growing up in a golf-obsessed family, attending IMG Academy, and competing at the highest levels of amateur and professional golf—then making the decision to walk away and start something new. We also cover: - What they learned from life on the road as pro golfers - How and when they knew it was time to pivot into business - Early lessons from starting an oil and gas company from scratch - The current outlook on the Permian Basin and broader energy trends - How they build conviction around long-term bets and stay optimistic - What it's like working together as brothers and business partners You're in for a wide-ranging conversation about life, business, and the journey from competitive sports to entrepreneurship. We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Links: Tilden Capital - http://www.tildencapitalllc.com/ Who Moved My Cheese? by Spencer Johnson - https://a.co/d/ax5DRLz Support our Sponsors: Ramp: https://ramp.com/fort Vesto: https://www.vesto.com/fort BetterPitch: https://bit.ly/42d9L0I Topics: (00:00:00) - Intro   (00:04:16) - Trent and Tyler's early childhood and developing a passion for Golf   (00:15:36) - Moving to IMG Academy to pursue Golf   (00:23:19) - The college recruiting process   (00:31:54) - The parenting style that leads to 3 kids becoming Division 1 athletes   (00:35:39) - Winning a national championship in college   (00:41:25) - The realities of life as professional golfers   (00:47:49) - The state of Oil and Gas   (00:51:40) - The Permian Basin   (00:55:18) - Trent and Tyler's approach to buying mineral rights   (00:58:08) - Drill Baby, Drill!   (01:02:26) - Will AI play a part in drilling rigs?   (01:04:10) - Running a lean team at Tilden   (01:09:19) - Developing relationships in the industry   (01:12:09) - Staying laser-focused   (01:13:48) - 4-year predictions   Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

How can you ensure your family's wealth is preserved and wisely managed across generations? Adam Hill talks with international speaker and founder of Generational Wisdom, Julia Myers, about the vital importance of passing on not just generational wealth, but wisdom, to our children. Julia shares the transformative journey that led her to discover how financial acumen must be wedded to wisdom in order to create true abundance for one's family. She offers profound insights and practical strategies on financial education, emphasizing the creation of a family constitution and other unique financial tools and methods to help guide values and decisions. Discover how to prepare the next generation for responsible wealth management and instill lasting family values. Tune in to learn more!0:00 Introduction3:38 Julia's career-ending medical emergency7:10 Shifting from wealth to generational wisdom11:37 Adopting good money habits early on16:24 Embracing privilege and finding purpose22:16 Developing the right financial mindset26:57 The 75% charity wealth distribution plan30:06 The discernment quadrant for financial decisions34:44 Starting money conversations with kids38:59 Teaching financial independence to children44:41 Discussing economic shifts with children48:44 Creating a family constitution for legacy55:23 Closing thoughts and contact informationResources Mentioned:

Making Sense of Change – A Book Summary of Who Moved My Cheese? If you're someone who's been feeling like life is moving faster than you're ready for, or maybe you're facing a change that feels overwhelming, uncertain, or even unwanted, today's episode is for you. Today, we'll be making sense of one of the most universal and challenging experiences in the human journey: Change. To help guide the conversation, I'll be unpacking some delicious takeaways from one of the most well-loved and deceptively simple books on this topic: Who Moved My Cheese? by Dr. Spencer Johnson. So stick around because I'm also going to show you how this powerful little story aligns perfectly with the IRS. The Interface Response System, and I'll show you how it can help you do more than just survive and navigate change, but move through it with more awareness, agency, and peace. Sound good to you? Let's dive in. Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change.     ►Follow the Dr. JC Doornick and the Makes Sense Academy: Instagram: / drjcdoornick   Facebook:  / makessensepodcast   YouTube:  / drjcdoornick   Join us as we unpack and make sense of the challenges associated with living in a comparative reality in this fast-moving egocentric world.    MAKES SENSE PODCAST SUBSCRIBE/RATE/REVIEW & SHARE our new podcast. FOLLOW the NEW Podcast - You will find a "Follow" button top right. This will enable the podcast software to alert you when a new episode launches each week.  Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168 Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=003780ca147c4aec   Podcast Affiliates: Kwik Learning: Many people ask me where i get all these topics for almost 15 years? I have learned to read at almost 4 times faster with 10X retention from Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here:  https://jimkwik.com/dragon    OUR SPONSORS:  Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. - Makes Sense Academy: A private mastermind and psychological safe full of the Mindset, and Action steps that will help you begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about  - The Sati Experience: A retreat designed for the married couple that truly loves one another yet wants to take their love to that higher magical level where. Come relax, reestablish and renew your love at the Sati Experience. https://www.satiexperience.com   

In this episode of Don't Waste the Chaos, Kerri Roberts sits down with Karen Brooks, a seasoned LCS and advocate with over 20 years of experience working with at-risk teens and families. Together, they dive deep into the nuances of stress and anxiety, exploring how these challenges affect both teens and parents. Karen shares her expert insights on the impact of societal changes like technology and remote work, practical strategies for managing stress, and how open communication can build resilience. Tune in to Hear: -The key differences between stress and anxiety and how they manifest in the mind and body -The interplay between parental stress and teen anxiety -Practical stress management tips -How to foster open communication and create a home or work environment that reduces stress and builds resilience Resources mentioned: Try Magicmind, the productivity elixir Kerri swears by: https://magicmind.com/kerriroberts to get money off your first order. Looking for a new daily vitamin? Get GEM: go to dailygem.co and use code GEM-A-KERRIROBERTS for money off your first order. Books referenced [in Kerri's Amazon store]: Who Moved My Cheese by Spencer Johnson https://amzn.to/4gHMZ9y Connect with Karen and Guided Growth Teen Coaching https://www.linkedin.com/in/karen-brooks-guidedgrowth/ And don't forget the DARE Method for managing anxiety: D - Diffuse A - Allow R - Run Toward E - Engage Join our weekly newsletter: HR and Operations insights for business professionals: https://www.saltandlightadvisors.com/contact Women looking to expand professionally and personally: https://www.saltandlightforwomen.com/contact Connect on IG: https://www.instagram.com/saltandlightadvisors https://www.instagram.com/saltandlightforwomen https://www.instagram.com/dontwastethechaos Check out Don't Waste the Chaos on YouTube: https://youtu.be/Ikyi0-jxcAI?si=7eR8I6YZll-lYI7i Visit our website: www.dontwastethechaos.com Don't Waste the Chaos, Embrace It!

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter  or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 5th February 2025. The winner will be contacted via Bluesky.  Show references: Website: https://www.agility-marketing.co.uk/https://www.agility-marketing.co.uk/service/digital-advertising-survey/LinkedIn: https://www.linkedin.com/in/liz-dimes-agility/LinkedIn: https://www.linkedin.com/in/anitaagility/ Liz Dimes is a Digital Marketing Director for visitor attraction specialist, Agility Marketing and the lead behind their digital advertising and conversion optimisation strategies. She boasts over a decade of experience in delivering tangible results. With a relentless drive for results she has steered impressive returns for clients across the attraction industry. Anita Waddell is MD and founder of Agility Marketing, visitor attraction marketing specialists.  Anita has been a Visit England judge, currently sits on the BALPPA Management  Committee and looked after the National Farm Attraction Network during Covid.Anita fell in love with the sector during her first ever marketing role at London Zoo.   Having always worked in the attraction sector, she founded Agility at the start of the millennium.  In total, across her career she has worked with over 70 attractions.With a passion for digital and data driven marketing, she adores seeing clients get results and enjoys mentoring her team to deliver winning campaigns. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. For many regional attractions, the Head of Marketing is a one person marketing machine expected to be all over digital, email, social and out of home advertising. In today's episode we're joined by Anita Waddell and Liz Dimes from Agility Marketing who'll be sharing insights from their attraction marketing academy to help power up your marketing in 2025. After starting her career in attractions marketing at London Zoo, Anita has run Agility Marketing for over years, working with clients like Camel Creek and Blackgang Chine. Liz is the expert behind Agility Marketing's digital advertising and conversion optimization strategies, having found her love for visitor attractions when joining Agility in 2017. Paul Marden: Liz, Anita, welcome. Skip the Queue. Anita Waddell: Thank you. Liz Dimes: Great to be here. Paul Marden: So this is not our first episode of the new year, but it's the first episode we're recording in the new year. And as I was saying before we started, my rule is that I can still say Happy New Year up until the end of January as long as it's the first time I've said Happy New Year to somebody. So Happy New Year to both of you. Liz Dimes: Happy New Year to you. Anita Waddell: Happy New Year. Paul Marden: As you know, we always get started with an icebreaker question. So I've got a couple of little icebreakers for you and they are topical, relevant to where we are right now. So I'm going to go with Liz. Which is better, Christmas Day or New Year's Day? Liz Dimes: Christmas Day. Although I must admit I prefer the run up to Christmas than the actual day. Paul Marden: Oh, okay. So it's the excitement of going out and doing all the prep and the present wrapping and yeah.Liz Dimes: Christmas trees, pretty lights, shiny things. Excitement. But yes, I think I'd definitely choose Christmas Day over New Year's Day. Paul Marden: It's funny, isn't it? Because we'll split. I'm definitely Christmas. Much more Christmas than New Year's. I'm quite happy on New Year's to be sat watching hootenanny on telly while I'm going out and doing a big go out and party with lots of people. Liz Dimes: But absolutely, I agree.Paul Marden: my age, but there we go. Anita, do you chuckle the Christmas decorations and the lights into a box and throw it into the loft or are you Ms. Neat and everything is neatly folded and packaged away ready for future Anita to thank you and be able to do everything easily next week? Anita Waddell: I would love to say I was the latter, but having done that on Sunday, I think it's more about getting them away in a box and deal with the problem next year. So, yes, so, yeah, I aspire to be the neat queen, but unfortunately it is just, yeah, time takes its toll and it's a matter of getting the job done. Paul Marden: There's a real spread in our house. Mrs. Marden is tidy it away as fast as you can. I will sit there literally for hours straightening all of the out and making sure that it's right. And then next year you can figure out who was responsible for the packing away because you could just see it straight in front of you. Liz Dimes: I saw a recommendation the other day, actually, that you should put sort of £20 or something in with your Christmas decorations so when you get them out next year, you can buy yourself a takeaway while you're sorting them out from last year's. You. I didn't do it, but I thought that was a brilliant idea. Paul Marden: So I came back to work on Monday and I went. All the stuff from the office was all packed away and I went to put it in the storage locker and we share our storage with the building owners and I just found the Christmas tree stuck in the cupboard fully decorated and I think, is that really putting the decorations? Is that really taking it down? Have you broken the rules or is ihat really a cunning plan?Anita Waddell: That's one way of doing with it, isn't it? Definitely. Paul Marden: Exactly. Look, we have got lots to talk about, but first tell me about yourselves and tell me about your background. Anita, tell me a little bit about you. Anita Waddell: I suppose visitor attractions has always been my thing, ever since my first marketing job, which was at London Zoo many years ago, I caught the bug really. But I suppose I was at London Zoo. I was very. They weren't in the strong financial situation, so there was actually a recruitment ban. So I was a young aspiring marketeer who joined the company. And as everybody who was experienced and worried about their own career path left, I just absorbed their role. So over the spate of three years I had a huge amount of experience and from there then left to become a marketing manager of a much smaller attraction. Anita Waddell: And having doubled their numbers from, you know, up to over 200, 000 over a year, I suddenly thought, hold on a minute, I actually, this is really fun industry and something that's actually, I can do okay. So from there I went on and ended up working for an agency myself who were specialists in visitor attractions. And then 20 years ago I thought, “Well, hold on a minute, maybe I should try this for myself. Maybe I can have my own agency.” I thought, “What's the worst that can happen?” I just have to go back and do the day job again. So over those years more people have joined me. I've got three cracking directors, really good senior leadership team and Agility now is a visitor attraction marketing agency. Paul Marden: Amazing. How about you, Liz, how did you get into this industry? Liz Dimes: Well, I started in a very different interest. I did an automotive and I started doing more PR than marketing definitely, but it just wasn't. I enjoyed it a lot and I learned a lot about cars but it wasn't really my passion so I sort of left and thought I'm going to try something else. I was more interested in learning about the digital marketing as that was really starting to kick off in the world at that point. So I got a digital marketing role at a business school which was near to where I live, which is very different. And I really started to get the bug for the digital marketing aspect and just in general enjoyed learning more and more and more about that. Liz Dimes: But the whole sort of B2B business school side, little bit dull for me if I'm totally honest. So. And actually that business all got sold to another one so I was made redundant at that point. So it gave me a little bit of a chance to sort of sit back and go, right, what do I actually want to do? And digital marketing was definitely the thing, particularly sort of paid advertising for me. And that's when I found Anita and Agility Marketing and they happened to have the perfect role for me and that was in 2017 and then just loved the industry very quickly from joining and sort of have no intention of ever leaving it, to be honest. Paul Marden: It's super fun, isn't it? It's fun doing the marketing thing that we do in this particular space because it's all about helping people to enjoy themselves. Liz Dimes: So what could be more fun and families and I have a, I've got a five year old so I really in that moment at the moment, I'm my own target audience at the moment, which is always nice. Paul Marden: Yeah, absolutely. So one of the things that Agility has recently done is set up the Attraction Marketing academy and I think today we're going to talk, not talk about that, but we're going to talk about some of the stuff that you cover in that academy. So why don't we just start by telling listeners a little bit potted understanding of what the Academy actually is so. Anita Waddell: I mean the Academy is what it says on the ting. It's a marketing academy for visitor attractions and it actually, the re. Where it came from was out of COVID Some obviously don't want to go back to Covid ever again. But during that time everyone was in survival mode and they really shared, they collaborated, they did everything they could to work with each other and once life got back to normal a bit more, that collaboration stopped. There wasn't the need for it but we really enjoyed sharing all of our knowledge and expertise during that time. So the Academy was really has really been born to allow us to continue to do that. So it is a visitor attraction masterclass I suppose. So we have pre recorded content, we have fresh content through live sessions monthly. Anita Waddell: We have ask me anything clinics so people can, our members can jump on board and say, look, you know, actually we had a brilliant ask me anything clinic in December where they were, were talking about events for one particular member for the forthcoming year and there were loads of fresh ideas that came out of that for her. So it is really providing that mentoring but also that detailed knowledge and expertise which all attractions, if you're a one man band, you don't necessarily have, you're having, you know, you have to be jack of all trades. So. So we're a helping hand really. Paul Marden: Yeah. I think it's really interesting, isn't it, that many of the attractions that we deal with are massively well known brands but actually when you look at the team behind it, they are more like a small business or small to medium sized business. They often don't have massive teams even though they're brands has massive recognition and you can often be quite surprised, can't you, that it is this kind of one person marketing machine at the centre of what is a really well known brand. It's quite surprising sometimes and I think the more we can do to support those people the better really. So why don't we delve a little bit into some of the stuff that the Academy covers and then we can talk a little bit about some of the ways that marketers can help improve their outcomes for this year ahead. Paul Marden: So one place to start is always about benchmarking. This is something that at Rubber Cheese we find really interesting and we care a lot about with our Rubber Cheese survey. But I think benchmarking and understanding where you are against the competition is not competition against the rest of the sector. I should say is really important because you can understand what good and bad is can't you? And this is something that you guys care quite a lot about as well, isn't it? Liz Dimes: Absolutely. It's really at the heart of everything we do for our clients. We benchmark with the industry. That's the brilliance really for us of working solely in the visitor attraction industry. We can really see what's the good, bad and ugly of all things marketing within that industry. So we recommend that you'd benchmark everything really. But obviously it depends on what you're doing. So you'd benchmark your socials, your emails, your website performance, your reviews, your paid advertising results, just anything you, anything that you collect data on for you. If you don't know whether that's good or bad, how do you know what you're looking at really with your data? Liz Dimes: So  you might see that this year you were 2% up on your last year's results and think, great, but if everyone else is 10% up, then actually maybe there's something key in there that you're missing that would really be a quick fix for you to do. And without knowing that it's impossible to do that, it really, I mean, the majority of the benchmarking we do is digital advertising because that's, it's 70% of our work for our clients. But as say we do benchmark across everything and by benchmarking we know that we can ensure that we're optimising well to make sure that we're achieving the best results possible for all our clients. And at the end of the day that's what we're here for and that's what we all do. Liz Dimes: I'm going to push this over to Anita a little bit, but it's because benchmarking is such a key thing for us. We've actually got a new initiative we're announcing now in January. So I'm going to let Anita do that. Paul Marden: Oh, come on then. Drum roll, Anita. Anita Waddell: Okay, so this spoilers. The inspiration of this came from Rubber Cheese and your website benchmarking for the visitor attraction sector. And we benchmark all the time. But actually we know that we work with 15 to 20 attractions across the year. But you know, the attraction sector is so much bigger. And what we wanted to do was launch an industry wide survey on digital advertising so people can identify how big their budget should actually be for digital advertising. What performance, what click through rate, what cost per acquisition, what cost per click is actually good and average across all of the platforms. For example, we know in our business a lot of our clients will use the Google search, Google performance match, Meta, TikTok. Anita Waddell: But we also know that when we start working with some attractions, they're only using Meta or they're only using Facebook. And so it's really just taking a broad brush of the sector to actually understand what is happening out there across whether it be theme parks, whether it be a heritage attraction, whether they're a zoo. Just a broad brush to really give something back to the sector. Like you've done with Rubber Cheese. Really. Paul Marden: I think it's so important, isn't it? Because paid advertising can be a bit scary for some people because it feels a little bit like you're gambling or it feels like a fruit machine. But I always think that it's a fruit machine where you can figure out the odds. And once you figure out the odds, you just have to decide how much money you can pump into the top of it and magically at the bottom money comes out in relation to the odds that you've calculated. But if you can across the sector. Anita Waddell: Yeah, exactly. I mean, the beauty of digital advertising is that it is, you know, there is a system and a process to it. So you know that you've got to get people to your website. You know you've got from the website, you need to get into your landing page at every stage of the journey. Coming back to benchmark working, you can identify what is working well and what actually can be tweaked to optimise it even further. And we've got clients now after Covid, there was with that when we focused purely on. Well, actually to be honest, during COVID there wasn't a lot of marketing going on at all because people were so desperate to get out the organic, social and email marketing could just cope with it. Anita Waddell: But then people came back and they started to do a lot more out of home. But now we're finding clients are actually saying this year in particular with the increased costs in the budget. Sure. We know we get a lot of, we know we get a lot from digital advertising. Shall we actually reduce our home budget and put more into digital advertising because it's more measurable and that confidence can be given. Paul Marden: We've all only got limited budgets and it's all about deciding where the best place to spend your money is. So, yeah, we'll come back to this benchmarking point a little bit later, I think, because I think is really important. But let's dive into some of the channels that marketers can use and talk about some tips and tricks across each of the channels. Maybe should we start with social? Is it important top attractions? I think you've already answered that. But how important? Liz Dimes: I guess I think it's very important. I think we all know that's where people spend their time at the moment. Depending on who you're. Because in general as a sort of blanket, a lot of the target audience for all attractions is very similar. But depending on where you are you a tourist destination, are you more of a regional destination, are you a heritage site, are you a zoo? It will depend. So. But most of those audiences are spending a lot of their time on socials. But because of that and because everyone knows that their concentration is much less, your competition is much higher. But you see, but you got to be there. If you're not there, you're not in with a chance. So it is, it's incredibly important and I think it's about what should your focus be. Liz Dimes: So actually if you are a one man band and you have a certain amount of hours in the day to do it, what are you going to focus on? Maybe pick two or three. So if you are going to pick two or three, I think at the moment you would pick Instagram, TikTok and Facebook, still. I know we all think Facebook is disappearing, but the grandparents take their grandchildren on these days out. Paul Marden: Exactly. And that landscape of the different social platforms was stable for a very long time, wasn't it? But it's changing quite a lot. So should you be on Twitter? Is it a scary place to be now? Should you be on Bluesky? But, but in you're saying TikTok still, Facebook, Instagram, those are the key places that you should be focusing attention. Probably. Liz Dimes: Absolutely. I think if you've got extra time, if you have extra resource, then absolutely test those extra platforms out and see where you've got. But actually if you're, if your time is limited, then focus on doing the best for the top platforms of where your audience are. And at the moment we believe, and all the data believes for that for our audiences it's Facebook, Instagram and TikTok. Paul Marden: Yeah. And, and what are the basics that you've got to be covering there? What should they be posting about? To be able to kind of meet the bar. Anita Waddell: I feel the key with social media is that you know you can, it's got to convey a message that is going to provide overall reason to visit. So you need to get your planning right. And so yes, you want to have different formats and you want to make the posts are not wallpaper posts and you want to make sure that the post you're saying are said. You know, the same message is said in three or four different ways but ultimately you know, you're trying to stimulate an action and whether that's just engagement at this stage, you know, people aren't necessarily going to visit immediately after seeing a post but if they engage then see more posts and over time when they do want, they do want that day out, you'll be in their, in their top of mind. Anita Waddell: So I think the key we always say is like no, make sure you get your planning right. Your, your commercial messages in January are going to be totally different to your commercial messages in Summer or Easter when you know, in January you might be thinking about we've got, we need a value, a volume driver promotion because people haven't got any money. We want you Season passes are always sold in the first few months of the year. So you want to make sure you've got some promotion, you've got your season pass messaging out there. So it is, you know, make sure you've got your planning and messages right and from there you can then be creative as you like. But you've got to make sure that you're saying the right thing. Paul Marden: Let's follow that thought. What are the special little sprinkles that people could do this year to really energise their social media? What is it that they can do to inject that creativity? Anita Waddell: I think different formats, I think, you know, you can say the same thing, overlook different formats to really make them zing. Liz Dimes: One of the things we're really seeing good trends on and again this does depend on who you have in your team. But if you've got a member in your team who is willing to be on camera and is entertaining, is witty, can be a bit different. There's, there's a few attractions that are doing this really well already. But if there's something about. So we all talk about user generated content and absolutely you should be sharing user generated content. You should be making your most of your micro influences and your. All that kind of thing. But actually there's sort of EGC which is Employee Generated Content as well. And I think a bit of behind the scenes is still works well. Liz Dimes: A bit of witty content from someone and if you' the right person who's willing to do it and has the great personality and is happy to be on screen, then please take advantage of that person. Really, please use it. Because also they'll probably really enjoy it. I mean, there's a number of attractions where I know because we've spoken to them, where they're sort of bit famous. So yeah, people go round, go and they spot them and they want to go and say hi to that person and that. And if it's the right person who's comfortable with that, they really enjoy that. Yeah, so if you've got that person, go for it. That's a real, it's a real trend at the moment that's working well. Paul Marden: Okay, let's move channels then. Let's talk about email marketing because interestingly, in the Rubber Cheese survey this year, the data that we had showed that this was the weakest source of leads for attractions. Now, as I always say when I talk about our data, you know, there's statistics involved and you know, what we know is about the data set that is in front of us. It's not always completely reflective of the entire sector. So is that illustrative of what you guys see as well or is it more effective than that for you? Anita Waddell: I think I would say that we measure our email marketing. We put UTM codes on all of our links so we can actually track effectively. I would probably say they're not seeing it either because they're not tracking it effectively and UTM codes are so easy to set up these days or they're not. You know, the end of the day, the emails is a channel of communication. So if your email says exactly the same thing every single month, you just need to, with your, with your programming. And I think programming is going to be such a big thing, continue to be such a big thing this year. You need to really stimulate that repeat business. Really stimulate, give people a reason to revisit it. Your email marketing needs to be saying something different every single time. Anita Waddell: Otherwise people will just get bored with it. So I would say it's those two things. Paul Marden: Yeah. So it's all about keeping the faith. It is a valuable channel. You should focus on it. But you need to be able to have all of the tracking in place so that you can attribute the leads to that source and then a decent story to tell that's going to engage people. Anita Waddell: The only other thing I would say is that, and I don't. I think most people have got their heads around this now. But GDPR, when it came out, everyone was terrified of not getting, you know, you can only email people if you get an opt in. Well that's correct. That's one method of consent. But with legitimate interest, if they visited you already then you've got a reason to remarket to them as long as your Privacy Policy is correct and you've your, your everything else. So I think that's why some people go out. Some people are, we're amazed when we start conversations that they still are asking people to opt in and not using legitimate interest. So that could be another reason why in your survey results they were a bit skewed. Liz Dimes: I think there's quite a bit of scaremongering out there a little bit with email marketing at the moment because Apple are, they have updated their privacy settings a while ago which means that effectively when you're looking at your email results anything that's gone into an Apple mail will be marked as open even if it's not. So effectively your open rates are a little bit pointless since that update. So what's important to look at is your Click Through Rates because then you know those people have opened it and then how many have clicked through. Which is why the UTM codes are particularly useful because that helps with that. The other thing that Apple are doing at the moment is they're suggesting they're going to start the sort of promotions tab. I can't remember what their terminology is. Liz Dimes: Like you have in your Gmail when you log on your laptop, on your desktop as opposed to in your phone. So that will affect, that absolutely will affect email marketing. But what it will affect is email marketing that isn't tested, updated, optimised and tried and best. So if you do just keep doing what you're doing. Absolutely. Your email marketing is gonna, you're gonna lose on that. Paul Marden: So good email marketing is a worthwhile thing to do. Liz Dimes: Absolutely. And it is about testing because actually one of the things that we don't know yet because it's not happened yet but one of the things that might work is by making sure, rather make sure you're not sending from a no reply or admin at or an info at send it from a person's email that's less likely to be marked as spam or promotions. So all these things are as these updates come through test if suddenly you see a massive drop off in your click through rate, something's happened. Try something different on the next go. Paul Marden: Yeah. Liz Dimes: So I think, I imagine people are worried about whether Email marketing is going to continue to work and there probably will come a time when it doesn't. But at the moment I think it's still an important part of the mix. Absolutely. Anita Waddell: I think for Life Stage as well, it's worth taking it into account because there's some real hard data that's come back which suggests that the younger audiences are not using email marketing anymore. And I think that's really, that's quite true. But that is that Life Stage or is that young people? And I think that will play out because when people get into the office world, the world of work, they start using email a lot more and they become more familiar with it. So I don't know if it's Life Stage or if it's actually happening. We work with Tullis and Tully's obviously run a lot of brands which are aimed at sort of a 20 to 30 year old market and one of their biggest drivers is still email marketing. Anita Waddell: So I think, yeah, I think, but I think as Liz said, measure, optimise, test, do all of that and it should still deliver. Paul Marden: Good. Let's cut to the web. What are the problems with websites that you're seeing for regional attractions at the moment? Liz Dimes: One of the things we see quite a bit is that people who look at their own website as them, not as their customer. So they'll look at their website on their laptop. Their customers are not looking at their website on their laptop. They will look at it as someone who already knows the product, who. And even if you think you're not, your unconsciousness does know. So I mean, the average for visitor attraction websites is that nearly 90% of your sessions are happening on a mobile. So if you are ever looking at your own website, please look at it on your mobile. It's so easy to go, “Oh, I'm on my laptop because I'm doing my admin work right now and my admin work includes. I'm going to have a quick look at our website.”Liz Dimes: If you are going to do it on your laptop, press F12 please, because if you press F12 on your PC, you'll be able to look at it as a mobile. It won't be quite exactly what it is in as a mobile, but it's a good go. Not everyone knows about F12, so hopefully that helps a few people. But I think that is a real, it's a real key thing that we do find that some people tend to look at their own website not as a customer. So really think about it. Liz Dimes: If you are, say your key audience is a 35 year old mother of two, one has a toddler and one is a school child, put yourself in that place or ask do you know someone, one of your friends, that audience, ask them to go through your website blind and is your customer journey working? Do they immediately understand what you are? Can they quickly find out your opening times? Can they quickly find. If you have parking, can they quickly book? Is the booking, is the. Is the push through to booking which at the end of the day is the ultimate goal for pretty much everyone. Really, really think about it as your customer. And I think sometimes that's really difficult to do when you're so ingrained in your own attraction. Paul Marden: I can't stop myself grinning like a loon. You're talking about my life. This is the conversation I have over and over again. User testing. That's one of the questions in the survey that always blows my mind. How few people do user testing and how few people do user testing on a mobile and putting themselves into the shoes of their customers. I don't care if you like your website or not. I care whether your customers can do what they want to do. That's the only thing I care about. That's a bit untrue. I'm playing to the audience a little bit. Liz Dimes: But no but it is so true. And I think there are. If you can't, there's ways you can look at it from a more sort of data perspective. If you're a data person in your. I know people are still getting their heads around GA4 and to be honest, so am I. Even though I'm in it all the time because they change it every five minutes, hate it and you have to build a lot of it yourself. But there are a lot of positives of GA4 as well. You can see relatively simply how many people are going from your homepage or your landing page or your event page, whichever page you want to look at. Liz Dimes: If you want them to go to your ticketing site because most people use external platform ticketing sites, what percentage are landing on that page and going where you want them to go. Now it will be a low percentage always, even if you've got a really good system because they will want to find out more on different things and in lots of ways you want them to. But actually if you've got a return visit on your website, really that's when they should be booking. They've had a look, they found out where you are, they've talked to their friends on WhatsApp. Yes, that is one of the key options. Can they really quickly get to your booking site and book have a look at that data? If you can. Liz Dimes: And if it's really low, maybe you haven't got the right call to action buttons on your page or they're not as obvious as you think they are because maybe you're looking at it on a desktop rather than a mobile. Paul Marden: Amen. Liz Dimes: Good. Oh, I'm pleased because you're the number one expert in the website, so I'm glad you agree with me. But there's. Yeah, there's lots of things, there's lots of quick wins by just having a look. Paul Marden: Right, let's just very quickly touch on some of those then. So what are the quick wins that people can do with their websites right now that is going to turn it into a lead generating machine for them? Liz Dimes: What is your load speed? Are people bouncing off because you're not loading quickly? If it is low, do something about it. What are your call to actions? Are they obvious? Are they clear? Have you chosen one key call to action per page? Don't confuse your customer. Their attention span is really low. Does it show off what you want it to show off? Those are the top three things I would say look at. Anita Waddell: The other thing I would probably add to that is look at your home page. Make sure you're updating it regularly and giving those people the reasons to visit. I'm often quite surprised how they update the rest of the website but then they don't update the homepage on what is coming and what's next and what's on and also what's on now. So I think, yeah, I would say look at the homepage. Think of the homepage as really a signpost page. Once they live there, you want, they want to go, they've got to find something on there that's going to interest them and so that would be my recommendation to add to that. Paul Marden: Good. So those are all great things to do once they hit your website, but you've got to get into the website in the first place. So let's talk about paid advertising because that's something that you guys do a lot of, isn't it? Yeah. And that's the thing that can drive reliable traffic to your website. So it's hugely important. Liz Dimes: Absolutely. Paul Marden: I bet there's some real howlers that you see when you're first engaged by a client and you come and look at what they're doing in paid advertising. What are those real gotchas that you see? Anita Waddell: God, it's like opening your. Yeah, go on, Liz. You can reveal some secrets of what people are doing. Paul Marden: This is therapy session. This is a friendly, safe space. Just unburden yourselves. Liz Dimes: Yes, we won't name any names, don't worry. Well, while we're talking about website, I think one of the things with paid advertising that people really don't, they forget to think about or forget how important it is what web page are you sending that traffic to? Because absolutely, it might be your homepage, if your homepage is the right page, but equally it probably isn't your homepage. It needs to relate to the ad you are placing. So I think sometimes it's the last thought. It's, “Oh, we want to do an ad, we want to do an ad, do it.” And then, “Oh, don't even think about where we're going to send it. Send it to the homepage.” So I would say that's a really key thing that people sometimes forget. Liz Dimes: And actually, if you think about again, always come back to what will the customer think? Would it annoy you if you clicked on an advert for red shoes and the ad opened a page for trousers? It would annoy you. So why would your customers not be annoyed if you click on an ad about summer and it opens a homepage and there's not a really quick call to action to get to that summer information? So again, always think about the customer. One of the other things. Well, the other thing that is incredibly important in our industry is your location. Who are you targeting, location wise? And we have regularly taken on clients who have done it themselves or had previous agencies or whatever, doesn't matter where it happened. Liz Dimes: And they're targeting the whole of the uk, maybe they're in Cornwall and they're targeting Scotland as well for a term time visit. Paul Marden: Right. Liz Dimes: Someone in Scotland is not going to drive seven hours to come to you for a day out. Look at where your customers come from, map them. If you can really find that, you've got that data. If you're taking online booking, you have got the data of where the people live who come to you, find out where those people live and use that information for where you're going to generate the best results for your targeting for your adverts. I think that's incredibly important in this industry.Anita Waddell: And I think it goes, that goes beyond just radius targeting. Oh, absolutely. You really do need to map your audience to find out where they're coming from because, you know, like road systems will change the direct. No, change the layout of where people come from. Competitors will change, will give your some areas higher propensities to convert those visitors than others. So it really is worth investing in some mapping geo mapping tools and time to get it right. Paul Marden: I bet this is probably. How long is a piece of string quite type question, but broadly is the paid advertising for attractions? You know, there were terms, there are search terms that people are going to be searching on that you're going to want to sponsor or you're going to be sponsoring things in social platforms. There are some spaces that are, you know, fantastically competitive and hugely expensive. I'm thinking car insurance. You know, it will, you know, the cost per click of that is going to be phenomenal, but the return on investment for them is great. Yeah. Is this space a competitive and expensive space or is it remarkably reasonably priced? Liz Dimes: That really is. How long's a piece of string, I'm afraid, when it comes to search. So if we're just going from a search perspective. So if you're using Google Search Ads, absolutely. It depends what the keyword you are using is, how expensive that cost per click is going to be and really. Or you can help it by having an amazing ad, having an amazing landing page and being really relevant and your location targeting being right for that place. So you can be the low, you can get yourself to the lowest in the range that's possible for that keyword, but you're never going to get a keyword that cost £2 to cost 10p. What you can do, and what I would always suggest you do is use more longer tail keywords, which is the correct terminology, longer tail. Liz Dimes: But so if you're, if you're using, rather than maybe using day out, use day out in Yorkshire, family day out in Yorkshire. So you're extending the, the detail of it. Yeah. And the more detail you have, the less competition there will be within Google. You can do some really good keyword planning and get an idea of what your, what the type of cost will be for the type of keyword you're going for. If we stick on the Google search point. Actually, one of the other real howlers we regularly see is people actively targeting or not realising they're actively targeting their own brand name and therefore. And Google's algorithm, if you're doing a list of keywords you're going for, will always do what works best. Liz Dimes: So if you have either on purpose or accidentally put your brand name in there, all your budget is going to go on your brand name. Now, as long there are occasions when you might do that. If your SEO is terrible and you're coming up on page three for your brand name, go for your brand name. Absolutely do it in a separate campaign. So you're spending only a certain amount of money. But in general I'm yet to find attraction that isn't coming up on the map, on the Google map or on the top of the search results for their own brand name. So you are effectively paying Google for website visitors, clicks, conversions that you would have got for free. Don't do that. Please don't do that. And we see that relatively regularly.Paul Marden: You differentiated between paid advertising for search and paid advertising in social platforms. So we've got the tooling in Google to be able to estimate how much things cost. Go for those long tail search terms because they're probably going to better value for you, probably have better landing pages. And be really clear, if you've got a nice long tail search, you know that person is looking for something very specific. So serve them a really specific landing page to arrive at on the other side. That speaks to them and they'll love it, won't they? They'll be much more likely to engage. So you get that return on investment even further. What about in social, what. How are you planning out? You know what the cost is likely to be and where you should focus your energy. Liz Dimes: So because we are doing this all the time, we have a good idea of what that. So in social you'll look, you want to look at the cost per thousand impressions, what's called the CPM as opposed to the cost per cl. That's the, that's the bit in social that you can't affect. Meta, for example, are going to. If the cost per thousand for the target audience you are going for in the location you are going for is £4, it is £4, there's nothing you can do to change that. £3, it's £4. And unfortunately it is depending on where you are. For some people it's lovely. If their location's less, that's great. But if your location is more expensive. You've got to just deal with that. Liz Dimes: Unfortunately, in the last few years the cost per thousands have gone up around 12% and they're estimating this year it will be around 4%. So to get the same number of impressions in 2025 that you got in 2024, you're going to need to spend 4% more. Unfortunately, it is what it is. I hate saying that, but it's true. You can't. We can try and lobby meta all we like. The cost is what the cost is. It's a demand and supply thing. Paul Marden: Exactly. Liz Dimes: But what you can do is be realistic. You are going to have to get the same number of impressions. You need to spend 4% more. However, if your budget has to remain the same, how can you improve your click through rate one? Well, 0.2% to get. So although you'll get less impressions, you'll try and aim to get the same number of web visits and clicks from that. Can you then improve your conversion rate on your website? 0.2% and therefore you actually, for the same budget, you may get more conversions. So although you have to understand as we all do, that costs of everything are going up and impressions are one of those things. Liz Dimes: Actually, can you optimise and improve your ads because minimal improvements in your click through rate, minimal improvements in your conversion rate on your website are going to result in more revenue at the end of the day for potentially the same budget or a minimal increase. Paul Marden: And what are those? Again, this is such a sweeping, broad question, but what are those things that people could do to improve the engagement in the ads themselves? Liz Dimes: I'd say the number one thing to look at is your targeting correct? Paul Marden: Yeah. Liz Dimes: Is your location targeting correct? Is your audience type targeting correct? And then are you tailoring your ads to your audience? So if you're doing a target and you're targeting grandparents, for example, maybe your ad needs to be slightly different if you're targeting the parents or maybe your ad needs. And then your ad again will need to be. If you're, if you're remarketing and you're going to your sort of what we would call a hot audience that needs a very different ad to prospecting, a cold audience. So really focus on your targeting and focus on speaking. Again, think about the customer. Who are you speaking to with that ad? Anita Waddell: I think the other thing to mention and add to that is also the number of ads you're putting out because you never know exactly how your audience is going to react. So we actually do a lot of testing for a campaign. We would put a lot of ads out and it could be marginal differences in an ad because that's what, that's really what you want. So is it a bold heading? Is it not a Bold heading is it use the word say to save or best prices or you know and each of these will result in say that we're looking for that marginal gain because over time all those marginal gains will add up on the creative and the messaging and you'll get the best result. But it's time, energy and to get there completely. Paul Marden: Look, this has been really interesting but I want to just leave people with two or three things that they ought to prioritise to get 2025 off to a great start because last year was rubbish for so many people, wasn't it? So let's what can we all do to help get the show on the way for the attractions this year? Anita Waddell: I think the key thing is giving that people a reason to visit. It's getting the programming right. What people should be doing is looking at the last two years, breaking down the visitor numbers throughout the year, ascertain where there's opportunity for growth. We know people is much easier to build those peaks when, during the school holidays when people are actively looking. If you still, if you're not reaching capacity in those periods, that would be our, you know, build the peaks rather than the troughs. If however you've got to the stage where you think on your, you're creaking a bit at the seams and actually you want to build the term time campaigns, consider that as a secondary but again giving them that reason to visit now rather than waiting to a different time. Anita Waddell: And then once you've done that, you can plan your marketing budget around those opportunities. If you know that you've got more capacity in the summer, give more budget to the summer or if you know you've got more capacity in the October half term, give more budget to the October half term. So it's all going to start of where you want to get those extra people from and to and where. And then as some, as Liz mentioned later, postcode mapping, making sure that whatever advertising and marketing you're doing, you're hitting the people in the right areas who are going to have the biggest propensity to convert. And I've only got one other last thing to add is it's looking and learning from last year. Anita Waddell: Looking back at the data points, look at your benchmarks, your email, but email open rates, your landing pages, your digital advertising, try and get that margin of 1% improvement. If you can improve all of your marketing just by 1%, that's a lot of 1%. Paul Marden: That's a lot of people, isn't it? At the end of the day coming through the door. Liz Dimes: Absolutely. Anita Waddell: Yeah. So, so that would be sort of my kind of, you know what I would do. And Liz, has you got anything else you want to add to that? Liz Dimes: No, I think that's all of it. I think as say for, from the digital advertising side, postcode map if you can and absolutely look back and then test based off that and then test again. Paul Marden: Well, there's some homework for everybody. We always finish with a book recommendation and that book recommendation can be fiction or non fiction and I've got two guests so there's got to be two books. So Anita, what's your book recommendation for our listeners? Anita Waddell: This, this was a really tough question actually because one of my new year objectives is to read more. But I looked back and thought, “Okay, over the last five years, what books have I read and what's, what can, what's really resonated and what still I feel I can remember really”. So, so the one, I think it's Who Moved My Cheese by Dr Spencer Johnson. I don't know if how regularly it's mentioned on, on this podcast, but it's not a new book but it all talks about how you got, you know, you've got two stories about two little mice and two people and they, and the two little mice go off and they find cheese in this maze every single day. Anita Waddell: Whereas the two people found their cheese, they're happy with their cheese, they really like this certain cheese. Why would they look elsewhere? And then that cheese and then ultimately that cheese supply from the two people runs out and it's talking about having to innovate and change to survive. And I, and it's done in a really easy reading and fun way. And so yeah, I think that would be my recommendation to anybody. Paul Marden: Right Liz, what about you? What's your recommendation? Liz Dimes: Well, this was actually recommended to me because I thought about it. Okay, what have I been recommended that I've read? And actually it was recommended by a member of my team, Miles. So this comes from him. It's Never Split the Difference by Chris Voss, who I don't know whether you've read this book, but he was an FBI negotiator and he has since written this book and it's actually written in a really easy to take in way. I just found it really interesting and just started reading it and read it basically which I don't do nearly as much reading as I used to before I had a child. So if I've managed to do that, you know, it's a good one. Liz Dimes: But my key sort of takeaways from it was how if you first think about negotiation skills, you probably think, “Well, what would I say?” And actually, that's not what you should be thinking, it's what are they saying? Your key negotiation skills is actively linked listening. And if you're actively listening, then you can follow the other key skills which are mirroring what they're saying, repeating the last of their three words, things like that. I just found it really interesting and it has made me rethink how I engage with people. So I would recommend it as a good read. Paul Marden: You got me thinking about my. What I was going to say now. Thinking about what were the last three words that you said? Oh, patting your head and rubbing your tummy part to this. Isn't there as thinking about the conversation and having it? Liz Dimes: Exactly. I think that's what he says. He says, while you're having a conversation, there's two of you. You're half listening, but actually the majority of you is thinking about what you're going to say next. If you're thinking about what you're going to say next, you are not listening, so you are not taking in what that person is saying in the way that you should be. And actually, if you can switch that bit off and really listen, what you say next will be the right thing. It's really hard. It's really hard to do, but I have actively tried to do that. When I think about it sounds. Paul Marden: A little bit like interviewing on the podcast, because this is a skill I've had to learn. This does not come naturally to me and it. It felt like a hostage negotiation at the beginning and it did feel a little bit like I had to negotiate my way out of the podcast episode. But with time and with practise, these things become easier and you can focus on the conversation whilst you're doing figuring out where the conversation is going to go. But, yeah, I've heard reviews of that book. I've not read it myself, so you've got me thinking I need to go and get that. Liz Dimes: It's worth a read. Paul Marden: Dear listeners, as always, if you would like a copy of either Anita or Liz's book recommendation, then the trendy thing to do is to go over to Bluesky now, not Twitter. Who wants to go onto Twitter? It's full of megalomaniacs. So go over to Bluesky and retweet the show message and say I want Anita or Liz's book. And the first person to do that will get a copy sent to them and I will be generous. It can be the first person for each book will get a copy. I'm not getting bankrupted this time with loads of book recommendations. I just want to leave people with one last thought. We know that benchmarking is important to you guys and this is something you're going to be doing a lot over the next few months. Paul Marden: So if people want to get involved with working on the benchmarking project for digital advertising that you guys are doing, what do they need to do? Anita Waddell: They need to go to our website where there'll be more information about it, and that's agility-marketing.co.uk.Paul Marden: And hopefully it will be in the show notes as well. So you can jump over to the show notes and follow the link there. But agility-marketing.co.uk and people will find all they need to know about the benchmarking that you're currently doing and how they can get involved in it. Brilliant. Ladies, this has been a wonderful conversation. Thank you very much. Liz Dimes: Thank you for having us. Paul Marden: We will catch up again soon. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

On this 50th episode of the Astonishing Healthcare podcast, Capital Rx Vice President of Business Development Hope Nakazato, PharmD, joins Justin Venneri to discuss her observations, based on diverse industry experience, about the three most common friction points between plan sponsors and pharmacy benefit managers (PBMs): lack of execution, poor communication, and inflexibility. So, why have plan sponsors dealt with the status quo and rising costs for so long? Great question.Hope uses the book, "Who Moved My Cheese?", by Dr. Spencer Johnson, to explain the fear of change, as well as three things people can look for in a true partner who will work with them in a collaborative and generally supportive way. If a new PBM or other vendor is aligned, consistent, and future-proof, change won't be as scary as it may seem, and plan sponsors can make more strategic decisions benefiting the plan and its members. Hope also shares the advice she'd give her younger self, as well as the most astonishing thing she's seen over the years (hint: it relates to drug prices).Related ContentCapital Rx Adds More than 80 New Partnerships in 2024 and Eyes Another Year of Record Growth in 2025Pharmacy Benefit Procurement: How to Ensure That Savings MaterializeReplay: 5 Ways to Improve Your PBM Procurement Process In 2024 (stay tuned for the 2025 edition!)5 Recommendations for an Optimal PBM Deal (free eBook)Please visit Capital Rx Insights for more information, including this episode's transcript!

The Forgotten Professions In the dim streets of Victorian London, lamplighters once roamed, bringing light to the night by igniting street lamps one by one. Switchboard operators connected voices across cities, and milkmen left bottles on doorsteps before the sun rose. These jobs, once essential, have faded into history. Technology and societal shifts often render roles obsolete. But with every lost job, new ones rise to take their place. The Future of Work and AI Disruption Today, a new wave of change is upon us. Artificial Intelligence is not just a buzzword but a transformative force across industries. From manufacturing lines to data analysis, AI is replacing repetitive tasks and even stepping into creative fields. But does this spell doom for the workforce? Not necessarily. Who Moved My Cheese? Spencer Johnson's book Who Moved My Cheese? explores how individuals react to change. The core lesson: those who embrace transformation, adapt, and seek new opportunities thrive. This same mindset applies to the evolving job landscape. Jobs may disappear, but by staying curious and flexible, new paths can open. Emerging Careers in AI AI is not just a job-taker but a job-creator. Fields like AI ethics, prompt engineering, and machine learning operations are emerging rapidly. Creative professionals are using AI tools to enhance productivity, and entirely new sectors like virtual world design are gaining traction. The key to thriving? Learn to work with AI, not against it. Staying Ahead Learn Continuously: Online courses, podcasts, and workshops can keep your skills fresh. Embrace Technology: Experiment with AI tools relevant to your field. Network: Surround yourself with forward-thinkers and innovators. The future isn't about the jobs that are lost, but the ones we create by adapting to new realities. In every shift, there is opportunity—if we're willing to chase it.

This week on the Build a Vibrant Culture Podcast, Nicole interviews Curtis Bateman. He is the bestselling co-author of Change: How to Turn Uncertainty Into Opportunity and is vice president of direct international offices for FranklinCovey. With over 24 years of experience in the training industry, Curtis is an internationally recognized presenter, content developer, change consultant, business leader, and coach.His passion for enabling organizations “at change” resulted in the co-creation of transformative, industry-leading solutions, including Change Element, Leaders@Change, Managing Millennials, Millennials@Work, and the Change Practitioner. Formerly the president and CEO at Red Tree Leadership, Curtis managed the world-class brand Who Moved My Cheese? and created a practical approach to help individuals and leaders succeed with an ever-complex world of change in the workplace. Curtis joined FranklinCovey as a senior change consultant and co-practice leader. In 2016, Curtis became managing director of the U.K. and Ireland, in 2018 was asked to assume additional management responsibilities of Germany, Switzerland, and Austria, and in 2019 took on additional responsibility for China, Japan, and Australia.Curtis shares while every change is unique, there is a predictable pattern to change. Understand that pattern, and you can turn change into opportunity!He states, "Change is inevitable. When unexpected or unwanted change disrupts well-established routines, personally and professionally, it's natural to wonder, “Who rocked the boat?” Unfortunately, that is exactly the wrong question to ask!" Listen in and find out why! Curtis built a Change Model that demystifies the uncertainty of change and creates the opportunity to realize greater results, personal growth, and even innovation.Additionally, Curtis shares a simple but profound business parable that invites leaders to reflect on their own change journey and discover how their “crew” falls into a set of predictable patterns and reactions. Take AwayConcrete examples and step-by-step instructions on how to engage teams through the change processHow the Change Model makes change actionable and predictableHow to minimize the disruption of changeWhere most change initiatives fail and how to adaptCurtis' Book: https://www.amazon.com/Change-Turn-Uncertainty-Into-Opportunity/dp/1642507946Visit Curtis on Social Media: LinkedIn: https://www.linkedin.com/company/franklincovey/Facebook: https://www.facebook.com/FranklinCovey/Intstagram: https://www.instagram.com/franklincovey/Don't forget to like, comment, and subscribe to the Build a Vibrant Culture podcast for more insights on creating thriving workplaces!

Simplify your investing strategy with Joe McCall's approach to land deals! He breaks down highly effective, low-competition land investing methods that anyone can adopt—whether you're a seasoned pro or a total beginner. Tune in to learn how to focus on opportunities that matter and find success in real estate without getting bogged down in complexity.     KEY TAKEAWAYS Reasons why Joe transitioned from traditional real estate to land investing Direct marketing approaches for identifying hot markets, higher response rates, and profitable deals The power of scaling through simplicity and making calculated shifts to adapt as market demands change A powerful way to create a steady cash flow Expert tips for choosing projects with strong earning potential RESOURCES/LINKS MENTIONED The One Thing by Gary Keller | Paperback, Hardcover, and Kindle  10x is Easier Than 2x byDr. Benjamin Hardy and Dan Sullivan | Paperback, Hardcover, and Kindle  Who Moved My Cheese? by Dr. Spencer Johnson | Kindle The Land Geek    Unlock the Secrets of Land Investing for just $7! Join Joe McCall's Saturday class and learn his simple, proven system to build wealth in land. Access now at JoeMcCall.com/saturday!     TWEETABLES “Complexity is the enemy of success.”     ABOUT JOE MCCALL  Joe McCall has been investing in real estate full-time for over 11 years. His background and education was in Civil Engineering. Before he started working on his real estate investing business full-time, he had worked for several large engineering & construction companies, building power plants all around the country. Joe is an expert at flipping properties remotely. In the last several years, Joe has spent many months in Prague, Czech Republic, and three months traveling the northwestern part of the US in an RV with his wife and four kids. While he traveled, he was still able to flip deals in 4 different markets. Joe also hosts the popular "Real Estate Investing Mastery" podcast that is listened to by people all over the world. He's been selling information products & software, doing coaching, and providing done-for-you marketing services for 10 years.     CONNECT WITH JOE  Website: Joe McCall Podcasts: Real Estate Investing Mastery Podcast | Apple Podcasts  YouTube: Joe McCall     ASCEND Don't Wait To Enjoy Your Life, Tomorrow, Live It Today! How To Grow Your Business, Expand Your Impact, and Experience Your Perfect Life:  

What should workers do when they get laid off? In 1998 a bleak, asinine bestseller told them to find another whey.  Where to find us: Peter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:Bright-Sided: How Positive Thinking Is Undermining AmericaDownsizing in AmericaTemp:  How American Work, American Business, and the American Dream Became TemporaryThe Disposable AmericanSpencer Johnson, ‘Who Moved My Cheese?' Author, Dies at 78What was the New Economy?Boss, Employees Share Large Cheese PlatterTarpon's big cheese has aides readingWhy doesn't downsizing deliver?On the Battlefields of Business, Millions of CasualtiesShareholder Value and Workforce Downsizing, 1981-2006Long-Term Earnings Losses Due to Job Separation During the 1982 RecessionDoes Employee Downsizing Really Work?Layoffs, Top Executive Pay, and Firm PerformanceEmerging Conceptions of Work, Management and the Labor MarketA Conceptual Framework for Analyzing Why Organizations DownsizeOrganizational Downsizing: Constraining, Cloning, LearningThe Decline and Fall of the Conglomerate Firm in the 1980s Thanks to Mindseye for our theme song!

In this insightful episode of the Intentional Agribusiness Leader Podcast, host Mark Jewell sits down with Jordan Thiel, U.S. Sales Manager at ATP, to discuss the power of intentional leadership, building trust, and managing teams effectively in the agribusiness industry.Key Takeaways:The Importance of Caring and Intentionality in Leadership:Jordan shares his belief that the core of successful leadership and sales is showing genuine care. Without demonstrating care, it's difficult to gain trust or inspire others to follow your lead.Sales, particularly in agribusiness, is not about being pushy but about building relationships and trust with customers.Navigating Leadership Challenges:Jordan recounts his personal journey in stepping into leadership roles at a young age, managing teams with more experience than him. His approach of being humble, admitting his lack of experience, and asking for help created strong bonds of trust.Vulnerability and humility, rather than ego, are essential qualities in leadership.Overcoming Tough Days in Leadership:Both Jordan and Mark discuss the reality of burnout and the struggle of staying motivated, especially in high-pressure environments. Jordan shares his personal strategies for rejuvenating his energy and focus, including family time and self-reflection.They emphasize the importance of reinvesting in oneself through learning, mentorship, and coaching during moments of low motivation.Retaining Talent in a Competitive Environment:Finding and keeping good talent is one of the biggest challenges in agribusiness. Jordan shares his perspective on helping employees succeed by removing obstacles, encouraging open communication, and fostering a culture of growth and trust.An effective leader helps employees grow within the company, giving them more responsibility and development opportunities to keep them engaged and committed.Culture Creation and Building a Trusting Environment:In a growing organization, establishing a positive and trusting culture is vital. Jordan explains how ATP emphasizes the "why" behind their work, helping employees understand the deeper purpose of their roles and creating alignment with company goals.Lessons in Leadership from Humility and Ownership:Jordan reflects on his early management roles, where he learned to admit mistakes openly and take responsibility for errors. This built credibility and trust with his team, further enhancing his leadership effectiveness.Mark highlights the importance of extreme ownership, a concept that resonates with many leaders as they navigate the challenges of leading others.Public Speaking and Communication:Jordan discusses his personal goal of improving his public speaking skills, aiming to deliver presentations that engage and connect with audiences rather than relying heavily on slides. He sees effective communication as a critical part of leadership.Books and Resources:Jordan recommends two influential books:Good to Great by Jim Collins, highlighting the importance of getting the right people in the right seats on the bus.Who Moved My Cheese? by Spencer Johnson, a simple yet powerful read about adapting to change and seizing new opportunities.Personal Life and Work-Life Balance:Jordan shares how spending time with his family, particularly his young son, helps him stay grounded and energized

Chapter 1:Summary of Who Moved My Cheese"Who Moved My Cheese?" by Spencer Johnson is a motivational book that uses a parable to discuss how different people deal with change in their lives. The story involves four characters: two mice named Sniff and Scurry, and two little people, miniature humans named Hem and Haw, who all live in a maze and are in search of cheese, which represents happiness and success.At the beginning of the story, all four characters find a large cache of cheese at Cheese Station C and grow comfortable with its abundance. However, the cheese eventually runs out, and this is where their responses diverge. Sniff and Scurry, having anticipated this change since they noticed the dwindling supplies, quickly accept the loss and set out into the maze to find new cheese. On the other hand, Hem and Haw are shocked and unprepared. They initially remain at Cheese Station C, unable to accept that the cheese is gone.Haw eventually learns to deal with the situation better than Hem. After realizing that waiting for the cheese to reappear is futile, he ventures into the maze to find new cheese. Throughout his journey, Haw writes messages on the walls, such as "The quicker you let go of old cheese, the sooner you find new cheese." These messages are lessons about embracing change, being adaptable, and having a positive attitude towards new experiences.Hem, however, refuses to leave the old cheese station and adapt to the change. He represents those who are resistant to change due to fear and stubbornness.In the end, Haw finds new cheese at Cheese Station N. He has learned that change is a natural and inevitable part of life and that success comes from adapting to change and moving on. The story concludes with Haw, hopeful that Hem may eventually find his way by following the messages left on the wall."Who Moved My Cheese?" is widely read in corporate and business environments to help employees and managers deal with change and to encourage a flexible and adaptive work culture.Chapter 2:The Theme of Who Moved My Cheese"Who Moved My Cheese?" by Spencer Johnson, M.D., is a motivational book that uses a parable to explore how different individuals deal with change in their lives. The narrative centers around four characters: two mice named Sniff and Scurry, and two miniature humans named Hem and Haw. These characters live in a maze, where they search daily for cheese, which represents happiness, success, or fulfillment. Key Plot Points:1. Discovery of Cheese Station C: Initially, all four characters find a huge source of cheese at Cheese Station C. They become accustomed to this abundance and rely on it for their happiness and sustenance.2. The Cheese Disappears: One day, the characters arrive at Cheese Station C to find that all the cheese is gone. This sudden change reflects the inevitable shifts we experience in our personal and professional lives.3. Varied Reactions to Change:- Sniff and Scurry: These mice quickly adapt to the new situation. They do not overanalyze or lament the loss but instead immediately start looking for new cheese.- Hem and Haw: These humanlike characters react differently. Hem denies and resists the change, refusing to leave Cheese Station C, hoping that the cheese will return. Haw is initially hesitant but eventually realizes the need to adapt. 4. Haw Embarks on a New Journey: After much hesitation and spurred by hunger, Haw begins to search for new cheese, leaving behind Hem, who remains in denial. Throughout his journey in the maze, Haw learns to overcome his fears and adapt to change, understanding it is part of life.5. Finding New Cheese: Ultimately, Haw discovers a new cheese station, loaded with more cheese than he could have imagined. He meets Sniff and Scurry again, who had long since found this new source. Character...

Today we welcome Dr. Shahrokh Bagheri; attending surgeon at Georgia Oral & Facial Reconstructive Surgery and president of Georgia Society of Oral and Maxillofacial Surgeons to discuss how you can find success in the current landscape of oral surgery.  Tuning in, you'll hear about Dr. Bagheri's training, career, current practice setup, how oral maxillofacial surgery has changed over the last 30 years, how you can be aware of challenges and advantages as an oral surgeon, why our guest believes maintaining surgical skills is imperative, and how he practices more complex ones. We delve into how oral surgeons can balance their kind-heartedness with the need to meet business margins before discussing why inter-specialty unity is imperative to solve massive financial issues in healthcare. Dr. Bagheri stresses the importance of allowing doctors to have decision-making capability in their practice, shares how surgeons can achieve their career goals, and why oral-maxillofacial surgeons' ability to practice both surgery and anesthesia is so valuable. Finally, Dr. Bagheri answers our rapid-fire questions and even shares how his overall happiness contributes to his ability as a surgeon. Key Points From This Episode:An introduction to today's guest, Dr. Shahrokh Bagheri. Dr. Bagheri tells us about his training and current practice. How oral maxillofacial surgery has changed in the last 30 years. The importance of understanding challenges as an oral surgeon. How Dr. Bagheri has maintained some more complex surgical skills. Balancing business motives and kindness as oral surgeons. The importance of uniting across specialties to solve economic issues. Why doctors need to have more decision-making power. Some advice for how surgeons can pursue their dreams and goals. What makes oral-maxillofacial surgery so unique. The best book Dr. Bagheri has read recently. How being happy within himself makes him a better surgeon. The importance of staying fit as an oral surgeon. What forceps he uses to extract tooth number 12. His favorite movie and the one he wanted most recently. Links Mentioned in Today's Episode:Dr. Shahrokh Bagheri Website — https://drsbagheri.com/ Dr. Shahrokh Bagheri Email — sbagher@hotmail.com Dr. Shahrokh Bagheri on LinkedIn — https://www.linkedin.com/in/shahrokh-bagheri-md-dmd-facs-ficd-92712379/ Dr. Shahrokh Bagheri on Instagram — https://www.instagram.com/bagheriomfs/ Who Moved My Cheese? — https://www.amazon.com/Moved-Cheese-Spencer-Johnson-M-D/dp/0743582853 Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059

Please Note: Since the recording of this episode, NAR entered into a proposed settlement agreement that would end litigation of claims brought on behalf of home sellers related to broker commissions. To learn more, and to prepare for the practice changes taking effect August 17, 2024, go to facts.realtor.   Welcome to Part 2 of my conversation with Lynn Madison! Today we are talking about different business models. As you refresh your presentation of what you do and what you charge, we want you maybe to consider some other options or, at least, some other parts of the business and we also want you to be aware of the possibility that somebody else might have a different business model; how are you going to be prepared for that? Go back to episode 098 to hear the start of our conversation on clearly communicating your value to your clients. Lynn Madison has received the REBAC Hall of Fame Award, the REBI Distinguished Educator Award, and Educator and REALTOR® of the Year, both from the Illinois Association of REALTORS®. She is also one of the primary authors of the ABR® designation course and we are thrilled to have her back with us again. We will link to the other two episodes where Lynn has been with us, in the show notes.   Welcome back, Lynn Madison, for Episode 2! [2:25] So we just want to talk about maybe some of the different ways people can get paid, maybe some challenges we see, and what we hear from people talking about business models. [2:45] Your business model must be something that is allowed in your state. Your menu of services must not include options that are lower than the minimum services that the license law requires you to give.   [5:05] Competition.REALTOR (now facts.realtor) lists tasks you perform for clients. Are they in your business model? Lynn says your business model is what you deliver but be consistent. She talks about when inconsistency hurt her.   [7:44] If you provide different levels of service, have the client check and sign on a written document what level of services they are choosing, so there is no confusion or anger later. Be very clear about it.   [8:37] Lynn has a pledge of performance. In it, she offers her full level of service to every client. If she offered less service to some, she would need a separate pledge of performance for that level of service.   [10:07] Lynn teaches about six buckets: finding a suitable property, showing property, analyzing the market, writing a reasonable offer, negotiating the offer, and following the transaction through to the closing.   [10:47] People don't like to lose out. When you have a buyer sign a Buyer Representation Contract, you move the buyer from customer-level service to client-level service. Lynn explains what that means by law.   [14:50] You're going to want to have this Buyer Representation Contract signed with a compensation amount in it. You're going to have to figure out how to talk about compensation with your buyers.   [15:33] Stop being afraid of talking about compensation. Explain what it is you do to earn the money you are making. Nobody works for free. [19:34] Study in the last 18 months in your market, how long it took you to find a property for your buyer. Tell your client, in this market, it takes about four to six months to find a house. Would that fit your plans?   [22:54] Follow your state law regarding the contract and protection period. What if they buy something after the contract that you showed them? If the contract period is long, there must be an opt-out.   [26:52] Lynn wants to give her buyers premium-level services but if the buyer finds a house in two weeks instead of six months, that's a good place to offer a menu of services. Also, Monica tells why this podcast episode is not an antitrust violation conversation in the discussion of business models.   [29:27] You can use a free Zoom account to meet with buyers, especially if out of town. Share your screen with them. Tell how they will be notified of new listings in MLS and other features and statistics.   [31:10] Statistics of days a home stays on the market can show the urgency of making a move to buy a home. You can show these electronically or on paper. NAR resources linked below can help.   [32:43] Lynn takes NAR resources and personalizes them for herself to show her clients her pledge of performance of what she will do for them to get them the right property at the right terms to the closing.   [34:40] How Lynn deals with appraisal disagreements.   [35:41] In this hour, Monica and Lynn have shared some of what they teach in the ABR® class. Be sure to take the ABR® designation, with Lynn, online, or locally.   [36:49] “If you've not read the book, Who Moved My Cheese?, get it and read it. If you think about what we're going through, it helps you realize that you've got to change your mindset.”   [37:52] Monica thanks Lynn Madison. She gives us so much great information! What is your takeaway from this conversation? Can you bring some points back to your team or brokerage firm?   [38:05] Please share this podcast with your fellow agents. I am learning all the time and I am talking with some very well-trained and thoughtful educators. They want to help you and the people that they train to make the transition that needs to be made. Please share this as a resource for this time.   [38:31] The Center for REALTOR® Development offers excellent training and you can find live, live virtual, and online courses, designations, and micro-courses. Check out the ABR® offerings and the SRS offerings locally or at Learning.REALTOR. Tweetables:   “Your business model cannot be something that is not allowed in your state. Some states have, for example, Minimum Services. If I have an exclusive agreement with my client, whether it's a listing or a buyer, I must give them a certain level of service.” — Lynn Madison   “I'm at a loss as to understand why a buyer would want to go [without representation]. But part of the problem is we haven't been having these conversations with the buyers.” — Lynn Madison   “You're going to have to figure out how to talk about compensation with your buyers. All of this ties back into your value proposition.” — Lynn Madison   “If you've not read the book, Who Moved My Cheese?, get it and read it. If you think about what we're going through, it helps you realize that you've got to change your mindset.” — Lynn Madison   Guest Links: Madisonseminars.com lynn@madisonseminars.com   080: “Talking Buyers, Contracts, Value, and Fees with Lynn Madison” 098: “Navigating Client Conversations: Communicate Your Value with Confidence and Clarity with Lynn Madison: Part 1”   NAR Resource Links ABR® Accredited Buyer's Representative SRS Seller Representative Specialist   Additional Links: Microcourses found at Learning.REALTOR. Use the coupon code PODCAST to obtain 15% off the price of any microcourse!   crdpodcast@nar.realtor Crdpodcast.REALTOR Learning.REALTOR — for NAR Online Education Training4RE.com — List of Classroom Courses from NAR and its affiliates CRD.REALTOR — List of all courses offered Competition.REALTOR   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com MonicaNeubauer.com FranklinTNBlog.com   Monica's Facebook Page: Facebook.com/Monica.Neubauer Instagram: Instagram.com/MonicaNeubauerSpeaks       Guest Bio Lynn Madison Lynn is the owner of Lynn Madison Seminars, a full-service training and development company devoted to the advancement of professionalism in real estate.   Formerly Lynn was Vice President and Director of Career Development for The Prudential Preferred Properties in Chicago, a 25 office firm with over 900 associates, where she authored and trained their New Agent Institute. Before that, she held the same position with First United REALTORS®, a local independent with 28 offices. She was the manager of two different offices for First United. Prior to that, she was an award-winning salesperson — receiving their Salesperson of the Year honors.   Lynn speaks annually at the NAR conventions and is an ABR®, BPOR, GRI, SFR, SRES®, and SRS instructor and has conducted classes in over 30 states. Lynn's involvement with REBAC goes beyond instructing. She conducts the trainer recertification program for REBAC instructors annually and has authored or co-authored the SFR, ABR®, and BPOR courses.   Lynn regularly conducts the New Member Orientation program for many of the associations in the Chicagoland area, as well as Professional Standards and Leadership training sessions for many state and local Associations. She is the Treasurer of Main Street Organization of REALTORS® her local 14,000+ member association.   At the National level, Lynn currently serves on the NAR Professional Development Committee, and the RPAC Participation Council, and has served on Equal Opportunity and Cultural Diversity as well as Professional Standards and Risk Management. Lynn has been honored with two NAR Hall of Fame memberships — RPAC and REBAC.   At the state level, Lynn has served as Chair of the RPAC Fund Raising Committee, Professional Standards Committee, and GRI Board of Governors and has served as a member of the License Law Rewrite Task Force, License Law Scope & Structure Working Group, the Equal Opportunity Working Group, Education MIG as well as IAR's Strat Plan and Convention Committees. She is the author of over 20 continuing education classes in Illinois. She has also served on the state Continuing Education Task Force and the CE Curriculum and Instructor Development Subcommittees. As a member of the Illinois Agency Task Force Lynn has been instrumental in the creation and training of new agency policies.   Lynn is ITI certified, a member of the Real Estate Educators Association, was a National Educator of the Year award winner, has received the Educator of the Year award from AIREE, the Illinois real estate educator of the year and REALTOR® of the Year honors from her local association in 2003 and was named the Illinois Association REALTOR® of the Year for 2011.   Lynn's Credentials 2016 President Mainstreet Organization of REALTORS®, 18,000 MEMBER ASSOCIATION 2011 REALTOR® of the Year — Illinois Association of REALTORS® 2003 REALTOR® of the Year — Main Street Organization of REALTORS® Speaker at the NAR Convention since 1993 REBAC Hall of Fame RPAC Hall of Fame Conducts over 250 continuing education seminars annually NAR and REBI Certified to Teach: ABR® SFR SRES® SRS RENE PSA  

In this episode, Karen Roberts delves into the importance of trusting the process and detaching from the outcome in the journey toward success. She begins by emphasizing the need for consistent effort, noting that showing up regularly is key to achieving results. Karen reflects on her early days in self-development, particularly an impactful Bob Proctor event she attended 23 years ago. There, she was introduced to essential self-development books like "Who Moved My Cheese," "Think and Grow Rich," and "Psycho-Cybernetics," which significantly influenced her life. Karen shares a pivotal moment when she set three major goals: owning a fitness studio, buying a house, and acquiring a 4x4. Despite living in London and the seeming improbability of owning a fitness studio at that time, she moved to the Algarve, Portugal, four years later, fully committing to her goals despite the challenges, including being seven months pregnant and having a young child. This bold move was inspired by Bob Proctor's advice to "burn the boats," eliminating any escape routes and ensuring full commitment. Through detaching from the outcome and focusing on daily actions, Karen achieved all three goals within five years. She attributes her success to trusting the process and emphasizes the importance of having a clear daily strategy. By establishing non-negotiable tasks and maintaining a consistent routine, she found that progress became inevitable. Karen contrasts this with her previous scattered approach, which led to procrastination and lack of focus. Addressing the common fear of not getting enough clients, Karen advises listeners to trust the process and avoid a scarcity mindset, which can repel potential clients. She explains the benefits of leveraging a podcast to build a business, sharing her strategy of using podcast content across various formats and platforms to attract clients organically. By directly asking for the sale and incorporating specific calls to action, she created a seamless ecosystem that drives engagement and conversions. Karen also discusses the importance of work-life balance and stress management, advocating for a structured work schedule that fits around personal life. She emphasizes setting boundaries, focusing on short, intense work periods followed by breaks, and maintaining a balance that prevents burnout. Reflecting on Bob Proctor's teachings, she encourages listeners to "let go and let God," highlighting the positive impact of faith in the unseen and detachment from stress and worry. To provide practical advice for coaches, Karen suggests booking specific time slots for daily tasks, sticking to focused work sessions, and repurposing podcast content effectively across various platforms. She stresses the importance of having a complete strategy to ensure daily tasks are completed, which helps maintain focus and drive progress. Karen's core message is clear: do the work, trust the process, and the results will come. By committing to daily actions, maintaining a positive mindset, and leveraging the power of podcasting, listeners can achieve their business goals and create a fulfilling work-life balance. She acknowledges that it might be challenging to detach from the outcome, especially when financial returns are not immediately evident, but insists that this approach ultimately leads to less stress and greater success. Karen also touches on the misconception of attraction marketing, explaining that simply posting on social media is not enough. A proactive approach, including asking for the sale and engaging directly with the target audience, is necessary to drive business growth. By incorporating testimonials and creating daily calls to action, Karen has built an effective marketing strategy that attracts clients without feeling pushy or salesy. The episode wraps up with Karen offering her services to those struggling to see a return on investment from their podcasts or those looking to launch one effectively. She encourages listeners to book a consultation to receive personalized strategies for growing their business through podcasting. By following Karen's advice and trusting the process, listeners can build a successful podcasting ecosystem that drives consistent results. Book a podcast prep call just £99 https://podcastprofitsunleashed.com/podcast-prep