The Marketing Tintin

Do you ever wonder how it actually is to be the global brand manager at P&G?Well, you don't have to wonder anymore.We were extremely fortunate to have Chinmay Shenoy on board with us, the Global Brand Manager of P&G USA. From launching Whisper Adult in Japan to finding his new favorite work culture in the US, Chinmay will keep you hooked with unique insights into his life as a branding professional. Listen to this episode now to learn more about branding from the expert himself!An episode filled with insightful thoughts, learnings, laughter, and much more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening!Follow our channel for marketing news and stories on LinkedIn & Instagram.Follow Our Host on LinkedIn - Trishla & Prashant.

A brand that introduced a whole new festival for Indians to eagerly look up to. Can you guess the name?I am talking about Flipkart! and its mega-success venture, The Big Billion Day Sale!This episode of TMT brings you a fun session with a guest to inspire, Neha Agrahari, Senior Director of Growth and Marketing at Flipkart!With the mindset of a true hustler, she found her passion in the niche of growth and marketing and is now contributing majorly to the success of the Indian E-commerce giant.Through this episode, students can enrich themselves and draw inspiration from Neha on how to establish a successful career, against all the probable odds. She passionately advocates self-belief and casts her vote on the fact that self-doubt is our biggest enemy.

In this episode, the Brand Manager of the Boat company, Sushant Sharma shares his experience of working in a dynamic startup-like Boat.He also shares his insights on what he believes is the secret behind a successful business and marketing strategy.At the same time, he emphasizes the crucial role of creative brainstorming and how acing human psychology is the real game.We come across his journey as a branding enthusiast and get to know a lot of untold insightful stories. To know more, keep listening.From what it could be to what it ended up as their story could be different if they didn't commit some severe business mistakes! Keep listening to uncover what happened behind the scenes...Meet Our Host on LinkedIn - Trishla & Prashant.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.

From democratizing the world of photography and bringing it to the utmost convenience of the commoners, enjoying 85% market share in the process, to being reduced to bankruptcy. Kodak, the brainchild of George Eastman, witnessed one of the most severe business failures of all times, rooting back all to the exact cause, wrong decisions at wrong times. Want to know more? Keep listening…The concept of organizational agility is catching fire as companies scurry to deal with rapid change and complexity.'

Two friends recall their experience with the king of good times, wondering what went so wrong that they had to shut down such a high-potential business. Here, one by one, they unfold all the chapters of their bad decisions, piled up one against the other, that led to their downfall. From what it could be to what it ended up as their story could be different if they didn't commit some severe business mistakes! Keep listening to uncover what happened behind the scenes...Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

Tata industries is one such brand in India that truly works towards the greater interest of the nation and its people. Being a venture from the company of the man of ethics, Tata Docomo launched with a steal deal prospect. But just how dynamic the market is, things didn't go right. And neither did Docomo's interest align with what Ratan Tata wanted his venture to do, hence a decline.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

Some businesses really go from riches to rags, all revolving around some mistakes that didn't have to be made, but as history witnessed, were made. One such flourishing business was Blockbuster. From all that it had to all what it lost, the story could have been different. Was it Netflix? Or was it.. we'll see!Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

PepsiCo is known for its caffeine-filled and heavy soft drinks that leave a PEPSICAL taste in our mouths. The brown color of their colas and the taste are their identities. But what happened when Pepsi tried to go out of the box and try something, new, something fresh, and something so-called healthier? Let's find out!Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

In this episode, we'll be looking at the reasons behind HP Touchpad's failure, For those who might be thinking the product didn't due to glitches in its hardware or software part, then my friends, brace yourselves to listen to this podcast cause there more to picture than mere this. Stay tuned, lots in store for you!Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

With new inventions, risks are inevitable. A product that may have a colossal fanfare can break down due to many reasons. One such failed, the risky invention was the Segway two-wheeled personal electric transporter.While this might sound like a life-changing invention, something big in the automobile industry, it could only carry this image until its availability in the market. In this podcast, I'll uncover the significant flaws in the Segway Model that lead to its downfall.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

This episode is about one of the most hyped technologies that made the world gasp and surprisingly flopped soon after its launch. When people talked about this product even before its release, how did it bite the dust? Can a product be sold barely on the basis of its hype, without any practical usability?An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

Perfumes are recognized for attracting people with their smell but not when your brand is known for its roughness and motorbikes. Yes, I'm talking about the legendary Harley-Davidson, who once stunted with expanding their brand with a perfume line, which clearly didn't resonate with their brand value. So let's find out more about this!An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

It's not daily that we hear stories about the failure of a yogurt. That too a yogurt that was a brand extension of the globally adored magazine, Cosmopolitan. Let's uncover the reasons behind the failure of the COSMO-YOGURT.An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

While Nike remains at the top of athleisure wear, it could not meet the demands of the wearable market. The hardware part of the industry dimmed Nike's glittering image. Listen to us uncover the major mistakes of Nike that caused the crash!An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

The expansion of ready-to-eat meals piqued Colgate's interest and led them to launch Colgate Frozen Food Dinner Entrees. But this brand extension did not turn in favor of the dental care brand. Why? Let's find out!An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy ListeningPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

It's quite unlikely for an invention of an industry giant, especially when it's Amazon, to crash down. But one also doesn't succeed in every endeavor.Even the CEO said that there's no growth without failure. Let's see what led the FIRE of the supergiant to blow out!An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy ListeningPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.

As marketing enthusiasts, we always get fascinated about what goes behind a successful marketing campaign.Keeping that in mind, for today's episode, we have Apoorv Sharma, who's part of the Marketing team at Apple. He's worked with some of the most amazing companies like Amazon, Flipkart, and Vodafone, to name a few, and be part of the many successful campaigns. In today's episode, Apoorv shares with us advice he wishes he knew at the beginning of his career; it's something students and professionals would definitely keep in mind before taking a step into the industry. He also talks about what is that one thing marketing students should be passionate about to build a career in this domain.Trust us on this; you will be forever grateful to Apoorv after listening to this piece of advice. Lastly, we have a question from one of our listeners, Mr. Shantanu Marda, an MBA student from NMIMS Bangalore. The entire answer will make you deep dive into all theories we've studied and how to apply them in practical life.Like always, we have a fun rapid-fire round, trying all our level best for Apoorv to spill some of his secrets, not going to reveal if we were successful. Leaving for you to decide.An episode filled with insightful thoughts, learnings, laughter, and much more. We bet you wouldn't want to miss out on a single minute of this episode.Happy ListeningSupport usFollow our channel for marketing news and stories on LinkedIn & Instagram.Follow Our Host on LinkedIn - Trishla & Prashant.

The Marketing Tintin is back again to make your Monday morning super exciting and full of learnings. We have a very special guest, Mr. Avik Sarkar, CMO of Kellogg's company, for today's podcast. In this episode, Avik shares some of the most remarkable campaigns led by him and how he achieved a breakthrough for the brand Pringles.In conversation with Avik, we also learned what his day looks like and how he manages both personal and professional life. If you are a marketing enthusiast, this episode truly is going to take you on a ride. During the podcast, Avik has shared some of the most notable strategies adopted by him to revolutionize a brand and what it takes to create the feeling of belongingness from your customers. We are sure you will be gripped entirely till the very last minute of the episode and do watch out for the surprise rapid-fire, knowing Avik a little better.I'm sure this episode of The Marketing TinTin will bring a smile to your face.Happy Listening!Follow our channel for marketing news and stories on LinkedIn & Instagram.Follow Our Host on LinkedIn - Trishla & Prashant.

Ciao folks! The Marketing Tintin is back again with a brand new episode this time, featuring Mr. Sarvagya Singh, Senior Product Marketing Manager at Oracle. He hails from the “Paradise on Earth,” Jammu and Kashmir, and loves to binge-watch on Netflix. Sarvagya, in the podcast, takes us through his entire career journey; we discuss his experiences, challenges that he has faced, and his learnings from them. We speak about how he had a hard time deciding the right stream during his MBA, a dilemma we students too face in our life. Finally, he talks to us about how the marketing strategies differ in B2B and B2C channels, explaining how influencer marketing can be introduced in the B2B market. The concept is unique and worth listening to.Sarvagya also apprises us with his five unique golden points, which are his mantra of success, and whether you're doing MBA or not, you will significantly benefit from them. And like every time, we also have a quick rapid-fire round with Sarvagya for you to get some insights into his life. We had a fantastic time recording this session, and hope you enjoy listening to it tooIndustry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. I'm sure this episode of The Marketing TinTin will bring a smile to your face.Happy Listening!Follow our channel for marketing news and stories on LinkedIn & Instagram.Follow Our Host on LinkedIn - Trishla & Prashant.

As the placement season is about to begin and students become anxious as days pass by, we decided to take some advice and quick tips to crack your dream interview from Ms. Sayani Bagchi. This episode will come out really handy during your preparation; if you have questions about the topic, you can reach out to us at trishla.nmims@gmail.com.To know all the crumbs and grains of moving to Brand Management from Sales we have with us, Ms. Sayani Bagchi, Brand Manager of Britannia, Good Day! Before joining as the Brand Manager of Britannia Good Day, she has aced as Brand Manager of the iconic Britannia Marie Gold.Brand Managers take care of almost every minute activity, from advertising to product launches and much more! They are the cornerstone of the brand.Sayani, in the podcast, was edifying and clear about all truths marketing students should know before stepping into the industry. She shares her journey from facing the challenges of being a woman in sales and leading a brand like Britannia. Her efficacious advice for budding marketing students is just the right thing they want to know at the initial stages of their careers.  Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. I'm sure this episode of The Marketing TinTin will bring a smile to your face.Happy Listening!Follow our channel for marketing news and stories- https://www.linkedin.com/company/themarketingtintin/https://www.instagram.com/themarketingtintin/

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. Brand Management, as we are all aware of, is a vast field. We've heard of it umpteen times, but still, there's plenty to learn. We need to discover a plethora of things, which can only be done when we dive deep into the field.Today, in this episode of The Marketing TinTin, we've got someone special on board.To know all the in and out of moving to Brand Management from Sales we have with us, Ms. Sayani Bagchi, Brand Manager of Britannia, Good Day! Prior to Good Day, Sayani was the Brand Manager of the iconic Britannia Marie Gold.Brand Managers take care of almost every minute activity, from advertising to product launches and much more! They are the cornerstone of the brand.Sayani, in the podcast, was edifying and clear about all truths marketing students should know before stepping into the industry. She shares her journey from facing the challenges of being a woman in sales to now leading a brand like Britannia. Her efficacious advice for budding marketing students is just the right thing they want to know at the initial stages of their careers.  I'm sure this episode of The Marketing TinTin will bring a smile to your face just like Good Day did on Deepikas' ;)Happy Listening!Follow our Instagram & Linkedin for marketing news and stories.

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. As promised, we are back again this week with a bonus episode. Today we present to you all Mr. Ankur Agarwal. Hailing from the city of Lucknow, Ankur is the National Key Accounts Manager at Mondelez International. As all things can't be taught in the classroom, this podcast is not something that is taught in a B-School; experience speaks higher, everywhere, every time, and this is what the podcast is all about. Ankur talks to us about the various challenges he faces in everyday life and how one can keep themselves motivated at work.He shares the skills one needs to focus on to build a sales career; it's not the usual excel, ppt, and data handling; it's something beyond this! If you are someone who is looking to build a career in Sales but is confused about how to? You've reached the right place, Listen to the podcast, and you'll get answers to all your doubts.Happy Listening!Follow our Instagram for marketing news and stories- https://www.instagram.com/themarketingtintin/

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. In today's episode, we present to you Mr. Kartikay Mehta who is the Sales Director at Unibic Foods India Pvt. Ltd. The seasoned sales professional has been active in the field for over 18 years now. Kartikay will be sharing every bit of his career journey in the podcast! Let's deep dive into the world of sales and understand it in detail from the veteran himself. Be rest assured all his pieces of advice are going to open new paths for you in your life, opening your eyes to exactly what you need to do ahead for building a career in sales.Follow our Instagram for marketing news and stories- https://www.instagram.com/themarketingtintin/

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. Digital Marketing.New. Upbeat. Trending!Every marketing student is always fascinated to explore this domain. But, what does a day look like for a Digital Marketing Manager? What are the upcoming trends in this field? We have so many questions!Today, we have the Digital Expert sharing her learnings and insights to help budding students.Join us to Welcome Pragya Mehra, the Digital Marketing Manager at L'Oreal. Pragya is a travel enthusiast and a devout foodie alike, settled in the Finance capital of India, Mumbai. If you, too, like many people, are fascinated by Digital Marketing and want to pursue a career in it, Listen to the episode till the end. Follow our Instagram for marketing news and stories- https://www.instagram.com/themarketingtintin/

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out true stories of real marketers to inspire budding students.In today's episode, we have with us Mr. Soumitra Choubey who is currently leading as the Senior Brand Manager of Budweiser at AB InBev India. In this episode, he will help you with all your skepticism about brand marketing. He talks about his day as a Brand Manager, key aspects required to shape a successful brand strategy, and the magic behind his immense success.He also unveils the (secret) duties of a Brand Manager, and they're substantially more than one might guess. He also gives out a crucial piece of advice for aspiring students, which surely would be of great help. Follow our Instagram for marketing news and stories- https://www.instagram.com/themarketingtintin/Subscribe to us at https://linktr.ee/themarketingtintin

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out true stories of real marketers to inspire budding students. In the first episode, we have with us Mr. Sushant Dayal, an award-winning Marketer with over 13+ years of experience. He is currently leading as the Category head of Nutrition in Amway. Sushant, in this episode, shares some of the most valuable knowledge and information that every marketing student should know. He talks about his experience, a journey full of thick and thin, and how he was finally able to achieve success. He answers the two most prominent questions: Is sales really important for a marketing student? And, What are the key skills recruiters look for in a freshers profile? We would suggest you keep a notepad handy because the way Sushant explains everything in the episode, you wouldn't want to miss out on the notes!Follow our Instagram for marketing news and stories- https://www.instagram.com/themarketingtintin/Do Subscribe us at https://linktr.ee/themarketingtintin

After a successful season 1 of Brand Stories, we are finally back with Season2- Industry Konnect! We will have engaging conversations with marketing leaders, brand managers, sales heads, and all the prominent people in the industry. In addition, we aim to answer unsolved problems of marketing students & professionals, also helping them understand real industry practices to be better prepared for their career ahead. Subscribe us - https://linktr.ee/themarketingtintin

The Company for Today's Episode Is a Global Shoemaker Giant, Known for Its Simple but Unique Logo Design. We Are Sure You Definitely Own a Pair of Sneakers From This Brand. Come, Let's Figure Out the Company and Get To Know The Reason Behind its Success.

ROLEX watches are cult, myth, and legend alike. But what makes this watch brand so legendary? Come, let's find out! 

We've All Studied the Concept of Brand Extension, How Most Companies Fail To Achieve It. Let's Learn How the Successful Tire Company, Michelin Has Innovatively Implemented the Concept of Brand Extension and Create the Renowned Food Culinary Guide. 

Visual content has changed social media's face, with Instagram and Youtube revolutionizing the way we connect and network with people worldwide. The platform that is going to turn the table and change our perspective towards audio content is here. Clubhouse is an invitation-only drop-in audio chat, where people interact and learn in real-time. 

What if We Told You That One of the Most Successful Salesmen in the World Uses No Words To Convince Us To Buy a Product.  Come Be a Part of Our Podcast Where We Unveil the Silent Salesman in Marketing. 

In this episode, let's hear the story of a company started by a woman who defied all odds, from being an employee who faced challenges at the workplace to becoming the youngest female founder to take a U.S. Company public. I bet this story will surely inspire you, let's find out the real reason behind the company's success.

Today, we launch with our Idea Series, where we invite eminent speakers to share their views and opinions about various topics around Marketing. Our first guest speaker for the series is Dr. V.V Gopal, a professor of Marketing at NMIMS Bangalore. He holds a Ph.D. in retail management and specializes in Marketing, Sales & distribution. In conversation with Dr. Gopal, we get to know about how retail marketing will evolve post-pandemic and the key trends that will disrupt the retail sector.

Brands that make clothes and shoes need to try something unique to attract customers. All companies try to find out their distinct feature to make customers visit their store—some bet on beauty, others on comfort. The company in this podcast decided to use a completely different feature- their unpleasant appearance! Let's hear how! 

In marketing, there's always a new strategy, technology, or trends to learn about. For marketers, the learning never ends in the ever-evolving world of innovations and creativity. We've shortlisted some of our best-read marketing books in 2021; we've shortlisted our favorite marketing books whose learnings will surely come out to be very handy for you.

Since the Wheel's Invention, Merchants Have Created New Ways To Entice People To Buy Their Products. Over the Ages, Marketers and Advertisers Have Refined Their Tactics, One Such Being Scarcity Marketing.

IKEA is one of the best-known and most successful home furniture companies in the world. Although IKEA is extremely well-known, there are probably lots of interesting stuff you never know about IKEA.

Color is the first visual element, perceived and memorized. It can stimulate perceptions and reactions and thus influence consumer buying behavior. Let's find out how brands use the power of color to make them distinguishable.

A Powerful Brand Purpose Sets Out a Company's Intent To Change the World for the Better and Connects With Consumers on a Personal Level. Let's Listen To How the Brand- Pampers-Completely Revolutionized Its Sales and Increased Revenue by Changing Its Brand Purpose.

Whether you're a professional looking to bolster your skillset and resume, a high school graduate looking to the next step in your higher education journey, or you're just looking for an additional opportunity to exercise your mind in your free time; online certification can never be a wrong choice.We've curated for you. Must do marketing courses that will help you build the skills needed to become a successful marketer and boost your career.

Once a skateboarding shop in New York, this Brand is known for its red-and-white box logo — it has become an international fashion symbol for collaborating with luxury and mainstream brands. James Jebbia founded it in 1994. Listen to this Marketing Brand Sory about the success and evolution of the brand.