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3 episodes with increased revenue
2 episodes with increased revenue
2 episodes with increased revenue
2 episodes with increased revenue
2 episodes with increased revenue
2 episodes with increased revenue
2 episodes with increased revenue
2 episodes with increased revenue
2 episodes with increased revenue
In this Episode: The Achieve Results NOW! podcast, hosted by Mark Cardone and Theron Feidt, focuses on actionable strategies for personal and professional growth. In this episode, they welcome Jody Frawley from the Dale Carnegie organization, who discusses the timeless principles of Dale Carnegie's teachings, particularly from the book "How to Win Friends and Influence People." Jody emphasizes the importance of continuous training and development, especially for small businesses. She highlights the concept of servant leadership, where leaders prioritize the needs of their team to foster better communication and relationships. The discussion also touches on the significance of emotional and behavioral changes in achieving performance improvements. Jody encourages listeners to apply these principles in all areas of life, including social media interactions, and stresses the value of taking notes and engaging with others to build connections. The episode concludes with an invitation to participate in free workshops and to share the podcast with others. Jody's Bio: Jody Frawley spent the past 30+ years in marketing - with a specialty in Recruitment Marketing, so the next step of her career to Dale Carnegie is a natural progression. She advised many organizations on how to become an 'employer of choice' to recruit more qualified employees through targeted marketing campaigns. Now she helps them RETAIN and grow their employees through training and professional development with Dale Carnegie of CNY! In 2018, she found the Dale Carnegie Skills for Success program transformational for her as a participant! Her relationships with co-workers improved tremendously with greater communication and client outcomes. As a result, she became a Certified Trainer in 2020 and now trains the participants across the CNY area in addition to her business development responsibilities. She believes Employee Engagement, Increased Revenue, Improved Productivity, Culture and Efficiency are key to building a strong organization! During her free time, she enjoys spending time with her grandson, mentoring a young man with autism, hiking, kayaking, volunteering at her church and across the region with many non-profits. She's been married 30+ years and has one son. Action Steps: 1- Download the Golden Book: Dale Carnegie's Secrets of Success | Dale Carnegie 2- Register for the FREE workshop: https://www.eventbrite.com/o/dale-carnegie-17565240973 3- Buy/Read the book: “How to Win Friends… and Influence People.” Other Links from Jody: Jody Frawley Performance Consultant & Trainer Dale Carnegie of CNY Certified Dale Carnegie Trainer 315.251.1819 Jody.Frawley@dalecarnegie.com Ask about our In-Person training in Rochester, February 2025: https://www.dalecarnegie.com/en/courses/190?franchise_id=234 Ask about our In-Person training in Buffalo, March 2025: https://www.dalecarnegie.com/en/courses/190?franchise_id=228 Join our FREE, Friday Workshops: https://www.eventbrite.com/o/dale-carnegie-17565240973 ARN Suggested Reading: Blessings In the Bullshit: A Guided Journal for Finding the BEST In Every Day – by Mark Cardone & Theron Feidt https://www.amazon.com/Blessings-Bullshit-Guided-Journal-Finding/dp/B09FP35ZXX/ref=sr_1_1?dchild=1&keywords=blessings+in+the+bullshit&qid=1632233840&sr=8-1 Full List of Recommended Books: https://www.achieveresultsnow.com/readers-are-leaders Question: 1. Do you have a question you want answered in a future podcast? 2. Go to www.AchieveResultsNow.com to submit. Connect with Us: Get access to some of the great resources that we use at: www.AchieveResultsNow.com/success-store www.AchieveResultsNow.com www.facebook.com/achieveresultsnow www.twitter.com/nowachieve Thank you for listening to the Achieve Results NOW! Podcast. The podcast that gives you immediate actions you can take to start seeing life shifting results NOW!
Good morning, Store Nation! Thank you for tuning in to the Hacking Self Storage Podcast! Today, I take you through an annual tradition as I compare our company's growth from 2023 to 2024. I share key metrics, including revenue and square footage occupied, while reflecting on the challenges, achievements, and lessons learned along the way. It's important to take a moment to acknowledge the progress we've made and the hard work behind the numbers. I hope you enjoy this episode. Give it a listen! Thanks to our Sponsors! Stora: https://stora.co/ Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/ Mr Self Storage: https://www.mrselfstorage.com/ Dean's Email: deanbooty@icloud.com
What you'll learn in this solo episode with Brian: Understand your target audience to tailor your services. Craft effective sales copy that addresses pain points. Onboarding processes should evolve with your experience. Set boundaries to manage client communication effectively. Quality coaching requires a balance of time and attention. Utilize technology to streamline client management. Off-boarding is crucial for client retention and referrals. Your business model should focus on leads, conversions, and testimonials. Invest time in the front end to reduce stress later. Financial success in coaching provides freedom and options. Free Ebook: How To Move Your Personal Training Business Online https://briankeanefitness.com/personal-fitness-business-online-ebook Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching: https://briankeanefitness.com/mentorship-and-business-coaching Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/ How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/ How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
Cumberland mayor Lisa Lakes denies extra revenue raised from ticketless parking fines was a motivator in adopting the measure.See omnystudio.com/listener for privacy information.
What's the most tax-efficient way to handle recent increases in cash flow? Have a money question? Email us here Subscribe to Jill on Money LIVE YouTube: @jillonmoney Instagram: @jillonmoney Twitter: @jillonmoney "Jill on Money" theme music is by Joel Goodman, www.joelgoodman.com. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Are you struggling to scale your recruitment business? In this episode of the Recruitment CEO's Insider Guide podcast, Nick Eva shares his remarkable journey from operational grind to strategic success. Discover how he transformed his company, Waste Recruit, by making bold changes that led to a 60% revenue increase and the implementation of a four-day workweek. "How many conversations do you need to have? How many CVs do you need to find? How many matches do you need to do to get to 10? Because that's your major number." - Nick Eva In this episode, you will: Learn how Nick boosted his fill rate from a mere 24% to an impressive 73% Uncover the "10-5-1" magic formula that revolutionised their recruitment process Explore the counterintuitive approach of reducing vacancies by 46% while doubling profits Understand the power of retained recruitment and its impact on business success Discover how data-driven decision-making led to a complete business overhaul Tune in to this game-changing episode and gain valuable insights that could transform your recruitment business. Whether you're a seasoned CEO or just starting out, Nick's story will inspire you to rethink your strategies and aim for extraordinary results. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► Want Help Scaling Your Recruitment Business to 7-Figures (and beyond)? Great! I have plenty of FREE RESOURCES that you can check out to see if this is something that can work in your business. Watch our free training and get a proven system that helps your team make 5, 10 or 20 extra placements a month reliably and predictably in next 30 days: Attract, Convert and Deliver. Watch now https://learn.centredexcellence.co.uk/vsl-youtube61658857 Join our Recruitment Business Accelerator Community on Facebook. Where smart Recruitment and Executive Search Business Owners come to level up their skills and knowledge to build 7+ figure recruitment businesses: https://www.facebook.com/groups/526435818123500 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► WANT TO CHAT IT OUT? Let's have a chat to see IF or HOW this can work for your recruitment or executive search business, apply here and give me some details about your business: https://profitaccelerator.centredexcellence.co.uk/apply
In this compelling episode of the Ecom Ops Podcast, we dive into the fascinating world of data analytics with Mia Umanos, the CEO of Clickvoyant and a seasoned expert boasting 15 years of experience. Mia, now a pivotal part of Clickvoyant, shares her journey and the revolutionary impact of AI-driven analytics on eCommerce.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Unlocking revenue in your apps can be tricky! But there's hope! This video dives into the amazing onboarding flow and paywall strategies used by the Pro camera app. Gain actionable insights you can implement and experiment with in your app to boost profits. Here's what you'll learn: - Turn new users into engaged app users: Master the art of onboarding to keep users engage. - Unlock the power of mixed monetization: Discover how to benefit from both ad-based revenue and subscriptions. - Optimize conversions with A/B testing: Learn how to experiment with paywalls to find what works best for your audience. You can also watch the video: https://youtu.be/vHWeY96svUI Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
Feel like you have tried everything to break through your financial plateau? After you have worked with the coaches, applied different systems and strategies that don't seem to work for you. It might be time to check your energy. Today, Will shares a training that he conducted in 2021 in his previous coaching mastermind called New Age Coach, where he talks about the intangibles that positively or negatively affect your results in business. Key take home point here.You can't "out strategy" a low vibrational frequency.Sometimes you need to look internally before you seek answers externally. This is a deep one, outside of Will's regular content. But, it will hit with the right person, who needs to hear it. Enjoy!
In the engaging world of social media, CEOs find themselves at a crossroads between opportunity and caution. A recent conversation between Alice Heiman and Scott Gillum on "Sales Talk for CEOs" podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can't afford to ignore. The discussion delves into the transformative power of social media for personal branding and the pivotal role CEOs play in this dynamic landscape.The CEO's Role in Social Media: A Strategic ImperativeThe conversation with Scott Gillum reveals a critical insight: "There is a correlation between your online presence and revenue." This simple yet profound statement underscores the importance of a strategic social media presence, not just for the brand but for the CEO personally. It's about being where your customers are, engaging in meaningful conversations, and showcasing the human side of leadership.Embracing Training and Defining RolesOne of the first hurdles to overcome is the fear of the unknown and the potential for missteps online. Gillum points out, "They want training...they want to know how to do it right." This calls for a structured approach to social media engagement, where CEOs and senior management are clear on their roles - be it as content producers, sharers, or supporters. It's about empowering leaders with the skills and confidence to engage effectively, without risking the brand's reputation.The Power of Authentic EngagementGillum's work with a global law firm illustrates the tangible benefits of executive involvement in social media, highlighting "a direct correlation between revenue billings and their online presence and activities." This evidence supports the notion that when CEOs engage online, it not only enhances their personal brand but also contributes significantly to the company's bottom line.Strategic Content Creation and DistributionIn discussing content strategies, the importance of planning cannot be overstated. Gillum emphasizes the shift towards "planning a quarter out," allowing for higher production quality and more strategic content dissemination. This approach ensures that social media efforts are aligned with overall business goals, making every post part of a larger narrative that drives engagement and leads.Choosing the Right Platforms and FrequencyThe digital landscape is vast, with each platform offering unique advantages. From LinkedIn's professional network to Instagram's visually engaging stories, CEOs need to identify where their audience is most active. However, Gillum warns against over-posting, suggesting that "less is more" when it comes to frequency. The focus should be on quality, relevance, and strategic timing, ensuring that each post adds value to the conversation.The CEO as a Brand AmbassadorFinally, the discussion touches on the CEO's role as the ultimate brand ambassador. Whether it's championing STEM programs or highlighting community involvement, CEOs have the opportunity to use social media as a platform for sharing what they and their companies stand for. This authentic engagement not only humanizes the brand but also builds trust and credibility with customers and prospects alike.In ConclusionThe insights from Alice Heiman and Scott Gillum's conversation serve as a roadmap for CEOs navigating the social media landscape. By embracing training, defining roles, engaging authentically, and strategically planning content, CEOs can leverage social media to enhance their personal brand, amplify their company's message, and ultimately drive business success. The key is to be strategic, authentic, and always aligned with the company's values and goals. In the ever-evolving digital world, the CEO's voice can be a powerful catalyst for growth, innovation, and connection.Chapters00:00 Introduction - Dive into the evolution of sales strategies and the need for innovation in today's markets with Scott Gillum.01:01 Challenges in Sales & Marketing - Scott discusses ongoing issues in sales and marketing, underscoring the importance of continuous improvement.01:20 Ever-Present Marketing Problems - Revelations on the persistent challenges in the field despite decades of progress.02:52 Founding Carbon Design - Scott shares the unique inception of Carbon Design, highlighting its people-focused and flexible work ethos.04:05 Value Proposition Creation - Anecdotes on developing effective value propositions using challenger marketing techniques.06:29 The Essence of Sales & Marketing - Discussion on the critical gaps between sales and marketing efforts and customer acquisition processes.08:04 Social Media Strategy for Leads - Insights into using social media for lead generation and the common mistakes CEOs make.09:56 Executive Reluctance on Social Media - Exploring the challenges CEOs face with personal branding on social media platforms.11:25 Training Executives for Social Media - The benefits of social media training for senior management and their impact on corporate branding.12:33 Importance of Online Presence - Highlighting the direct correlation between an online presence and revenue generation.14:01 High-Quality Social Media Content - The shift toward strategic planning for content creation and distribution on social media.17:10 Platform-Specific Strategies - Unravel the nuances of different social media platforms for B2B engagement, from LinkedIn to Instagram and beyond.22:04 Social Media as a Strategic Tool - Advice for CEOs on the strategic importance of social media and tips on content categorization.25:44 Employee Role in Social Media - Encouraging a company-wide approach to social media participation and the specific roles employees can play.31:58 CEO Directions on Social Media - Suggestions for CEOs on how to effectively use social media for personal branding and promoting company values.About GuestScott is the Founder and CEO of Carbon Design, a Personality Based Marketing firm. Prior to founding Carbon Design, he was the President of the Washington, DC office for gyro (a Dentsu agency), the world's largest B2B agency.His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.Along the way, he's been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.Scott has been a member of the Gartner for Marketing Leaders Council and he writes a monthly column for several publications on business marketing. In the past, he has been a regular contributor to publications such as Forbes, Fortune, Adage, the Huffington Post and he has contributed to various books on marketing. Currently he writes a monthly column for MarTech. Finally, his work on sales and marketing integration was made into a Harvard Business School Case Study and is taught at leading business schools across the nation. Connect with Scott on Linked In(99+) Scott Gillum | LinkedInCarbon Design(99+) Carbon Design LLC: Overview | LinkedInConnect with Alice on LinkedIn:(99+) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman | Sales Consultant and Strategist for CEOs
In a compelling episode of The Private Equity Podcast, host Alex Rawlings engages in a insightful conversation with industry veteran Brian Cassady. The focus of this episode is on Brian's exceptional achievement of organically increasing revenue by $50 million and creating an impressive $500 million in EBITDA.Throughout the episode, Brian shares the strategic insights and transformative decisions that fueled this substantial growth. From innovative operational tactics to identifying and capitalizing on market trends, listeners gain a comprehensive understanding of the nuanced approaches that drove this remarkable success story within the Private Equity landscape.Join host Alex Rawlings as he navigates through Brian Cassady's experiences, offering listeners a firsthand account of the challenges, triumphs, and strategic maneuvers that led to such substantial financial gains. This episode serves as a valuable resource for professionals and enthusiasts alike, providing actionable insights and inspiration for those looking to drive organic growth within the Private Equity sector.Connect with Brian Cassady on LinkedIn to stay updated on his industry perspectives: Brian Cassady LinkedIn. For a deep dive into the world of Private Equity and a masterclass on driving organic revenue growth, tune in to this illuminating episode on The Private Equity Podcast.
While we're on a holiday break, I'm bringing back some old favorites.
Brett Beachler shares the history of his business, the impact of closing on Saturdays, and the importance of creating a positive work environment. He also discusses the significance of customer trust and his future goals for his business. Brett Beachler, Beachler's Vehicle Care & Repair, Peoria, IL. Listen to Brett's previous episodes HERE Show Notes: Watch Full Video Closing Saturdays and its Impact (00:03:20) Brett discusses the significant impact of closing Saturdays on their business operations and the positive response from their customer database. Increased Revenue and Team Morale (00:04:37) Brett shares how their decision to close Saturdays resulted in a 20% increase in revenue and improved team morale. Distinguishing Factors of the Business (00:07:19) Brett explains the factors that make their business different, including providing honest advice, focusing on cost per mile, and attracting a more educated demographic of customers. The Light Atmosphere and Customer Experience (00:08:21) Discussion about the importance of creating a positive atmosphere and delivering exceptional customer experience. Forward Thinking and Setting Dental Style Appointments (00:10:24) Conversation about the benefits of proactive maintenance and the importance of scheduling appointments in advance. The importance of people skills (00:15:31) Discussion on the significance of understanding and managing the different personalities and needs of employees for successful business operations. Benefits of being part of a 20 group (00:17:07) Exploring the advantages of joining a 20 group for business owners, including the opportunity to learn from others and receive support. Updating Processes and SOPs (00:22:34) Discussion about the importance of managing processes and standard operating procedures (SOPs) properly, transitioning from paper to digital form, and using Microsoft server for storing SOPs. Refining Digital Vehicle Inspection (00:23:25) Focus on improving the efficiency and effectiveness of the digital vehicle inspection process and making it seamless for both customers and technicians. Equipment Upgrades and Expansion (00:23:59) The impact of daily training (00:29:45) Discussion on the importance of daily training for personal and professional growth, comparing it to sporadic training every few months. Views on smartphones and idle time (00:32:46) Discussion on the negative impact of excessive smartphone use and the importance of utilizing time effectively. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram:...
In today's episode, Jessie welcomes her friend - and Coach Collective member - Anna Bolte to the podcast to talk about everything from her experience in the Collective with Jessie, as well as the changes that have occurred in her business since joining! - - - - - - - - - If you liked this episode of To Birth and Beyond, tell your friends! Find us on iTunes and Spotify to rate/review/subscribe to the show. Want more? Visit www.ToBirthAndBeyond.com, join our Facebook group (To Birth and Beyond Podcast), and follow us on Instagram @tobirthandbeyondpodcast! Thanks for listening and joining the conversation! Resources and References Coach Collective - Applications open! Show Notes 0:58 - Applications are now open for Coach Collective! 2:59 - Introduction to this week's special guest: Anna Bolte! 4:12 - What was happening in Anna's business a year ago, and what made her apply to the Coach Collective at that time? 7:54 - Anna tells us about the work she did, and what didn't move the dial for her, in previous coaching containers 10:48 - Jessie reminisces on her time coaching Anna - where they were a year ago, compared to their last coaching call 12:55 - What has changed about how Anna thinks about - and operates within - her business since being a part of the Coach Collective (including some work outside of our comfort zone that involves a higher degree of personal responsibility…) 18:22 - Was there anything that made Anna hesitate to join Coach Collective? 21:05 - On vulnerability and honesty in business 22:58 - On needing support as the leader in your business 23:28 - Anna discusses her business growth from feeling stuck to a year after joining Coach Collective 25:22 - Why it's so important to build a business that is mostly sustainable to support you and your multifaceted life 26:50 - What Anna has to say to people who are thinking of joining Coach Collective - but are on the fence 28:01 - Episode wrap up
Are you looking to scale your processes and replicate the success of your top performers? Then this episode is for you! We delve into the advantages of automation for operations people and how it can improve quality and save time. We also explore the importance of consistency, attention to detail, and training in building a successful recruiting firm. Chris Hesson shares valuable insights on lead generation, building a strong bench of candidates, and the recurring revenue opportunities in the staffing industry. Join us as we uncover the power of automation and personal connections in business interactions. Plus, don't forget to stick around for some great tips on reference check calls and their impact on hiring success. This episode is packed with actionable strategies and thought-provoking ideas. So grab your headphones and get ready for a transformative episode of The Full Desk Experience!
Apply to work with us: https://www.skool.com/youtubebusinessacademy✅ Follow George on Instagram:https://instagram.com/georgevlasyev✅ Follow Ron on Instagram:https://www.instagram.com/ronrauwerda/Listen on:
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: 2023 Visitor Attraction Website Report Survey - https://www.rubbercheese.com/visitor-attraction-website-report-2023 Andy Povey, Managing Director UK & Ireland for ConviousSkip the Queue episode: https://www.skipthequeue.fm/episodes/andy-poveyConvious: https://www.convious.com/Andy Povey Twitter: https://twitter.com/MrTicketeerAndy Povey LinkedIn: https://www.linkedin.com/in/andypovey/Andy Povey joined Convious in November 2021 as managing director for UK and Ireland. Andy has worked in the attractions industry since the early nineties when he began as a ride operator at Chessington World of Adventures. He stayed with the Tussaud's company and later Merlin Entertainments for another 18 years, working in a variety of operational jobs at Rock Circus, Madame Tussauds, and central support, where he was responsible for the group's ticketing systems. After Merlin, he worked for Gateway Ticketing Systems for ten years, opening and then overseeing their UK operation, before transferring his experience to the Convious team. Outside work, Andy enjoys visiting attractions of all shapes and sizes with his family. Simon Addison, Heritage Business Manager at the Roman BathsSkip the Queue episode: https://www.skipthequeue.fm/episodes/simon-addisonRoman Baths: https://www.romanbaths.co.uk/Simon Addison Twitter: https://twitter.com/addisonsimonSimon Addison LinkedIn: https://www.linkedin.com/in/simonaddison/Simon Addison is the Business Manager, Roman Baths and Pump Room, Bath, and heads the finance and business planning functions at the Roman Baths. He is responsible for business analysis, pricing strategy and leads the benchmarking work.Simon started his career in the financial services industry, where he qualified as a chartered management accountant with the Bank of New York. He moved to the National Trust in 2012, where he held roles in the finance team. Latterly he was responsible for the Trust's finances in Somerset, Dorset and Wiltshire. Simon joined the senior leadership team at the Roman Baths in 2017.Simon joined the Board of the Association of Leading Visitor Attractions in May 2022. Dominic Jones, CEO of The Mary Rose Museum, and Director of Portsmouth Historic DockyardSkip the Queue episode: https://www.skipthequeue.fm/episodes/dominic-jonesThe Mary Rose: https://maryrose.org/Portsmouth Historic Dockyard: https://www.historicdockyard.co.uk/Dominic Jones Twitter: https://twitter.com/DominicJonesUKDominic Jones LinkedIn: https://www.linkedin.com/in/dominicejones/Dominic Jones was recruited to the Mary Rose in 2019 ago as Chief Operating Officer, and became CEO in 2021. He brings an excellent background in commercial visitor attractions (Disney, Merlin) and creative visitor experience development.During his time at the Mary Rose, he has already driven an excellent commercial and operational performance and worked closely with previous Chief Executive to create the new Portsmouth Historic Dockyard joint venture with the National Museum of the Royal Navy, which launched successfully in August 2020. Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Today's episode is a little bit different. I speak to Dominic Jones, CEO of the Mary Rose Museum and Director of Portsmouth Historic Dockyard. Simon Addison, Heritage Business Manager at the Roman Baths and Andy Povey, Managing Director, UK and Ireland of Convious. Dom, Simon and Andy share with you the merits of taking part in the 2023 Visitor Attraction Website Survey. We talk about how the report has shaped their digital strategies and what that's delivered to their attractions in terms of increased revenue and improved customer experience. If you like what you hear, you can subscribe on all the usual channels by searching Skip The Queue. Kelly Molson: So I've got Dominic Jones, Simon Addison and Andy Povey here. All past guests, all good friends. We don't need to do icebreakers here because we all know each other pretty well now. But we are going to do a little mini round of unpopular opinions again, because, let's face it, that's why people listen to this podcast. Dominic, I'm going to start with you. Dominic Jones: Why would you start with me? That's so unfair. It's obvious that Simon is your favourite. We can know this is how it works with Bath. He gets all of the good stuff and you come to Dominic first. I used my best unpopular opinion last time when I talked about not mentioning the weather. And I always think my unpopular opinion should be work related. So this one is an interesting one and I wonder whether you will disagree with me, let alone Simon and Andy. But I think when doing discounting, online or in person in our industry. You shouldn't use percentages, and you should use physical pounds, because I think people who use percentages can really confuse people. And also, I just think it's bad form. Kelly Molson: I should throw this one over to Andy, really, because he's pricing expert man, isn't he?Andy Povey: I go that far, Kelly. I actually agree with Dominic, but from a geeky technical perspective.Dominic Jones: Love Andy, always loved Andy. You know what, he's one of those guests that you just love. Simon Addison: Dom, is this just an unpopular opinion because you just can't do percentages, you just want to know how many pounds to take off. Is that what it is? Kelly Molson: Percentages are hard. We're not all like numbers people like you, Simon. Dominic Jones: We're not all born with a calculator. The other thing is that actually, the great British public, our international public, they don't want to be working out. They want to enjoy the day outside. They want to enjoy the Roman Baths, they don't want to be sitting there working out, “What these percentages off mean?”Simon Addison: Dom, you not listen to my podcast on pricing strategy. We don't discount. Andy Povey: But that was going to be my point. Simon Addison: Yeah, we should be confident enough to the quality of our own products, Dom. That will be my unpopular opinion. We shouldn't discount as an industry, but that's not what I've prepared. Andy Povey: Discounting just seems like a really easy, quick thing for marketeer to do when they're desperate. And I think we should be a little bit more confident about what we're doing and actually use better tools and better ways of communicating the value of what it is that the attraction is doing. So slightly more unpopular, I suppose, Dom, would be let's not do discounts at all. Doesn't matter weather it's 4 pounds or percentages or whatever, then just don't do it.Kelly Molson: So, I'm just gonna come at this from a car boot perspective, which I have to skip randomly. But I love a little bargain. I went to a car boot sale. I'm renovating a cottage in North Norfolk at the moment and I'm trying to furnish it with as much second hand things as possible. So car boot sales are my friend right now, and if I had gone up to the stall and been like, "What's your best price on this?". And they said, "You can have 10% off", I'd have been like, "But what does that mean? It's 05:00 in the morning and my brain can't work this out". But two pounds is yes. Dominic Jones: And it works. And also, there's an element of, you do need to put discounting in, because you've got to look at reaching different audiences. You've got people like Kelly who want to bargain. So you need to put out a decoy pricing in. So they think, "Oh, I'm not paying that for tickets, but I got 2 pounds off, aren't I lucky? I like that.” The problem with percentages is it's people trying to be too clever and it's marketeers trying to be a little bit too clever. And I've never liked it. It's not as bad as the weather. I hate the weather being used as an excuse, but my second one is using percentages in discounting.Kelly Molson: Okay. I'm glad that you changed that quickly to discounting and not marketing because there's a lot of percentages in my report, which we'll discuss later. Right, Simon, moving on to you. Simon Addison: Yeah, okay. It's nothing to do with work. Camping is not a holiday. There's no way that camping is a holiday. But I love the outdoors. We're going on holiday to Pembrokeshire in a couple of months, we'll be outside most of every day. We will walk in the cross paths in whatever the weather. But at the end of the day, we got a little cottage that we are renting to come back to for a shower that haven't got to queue for. We're not sharing a toilet block like camping, washing up, cooking, they're disproportionately hard work, and that's assuming it's sunny. If it rains, it's just miserable. Simon Addison: We can go out and get wet and we don't have to worry about whether we're ever going to get dry for the rest of the week in a tent. The kids will wake up. I haven't finished yet. Kelly. In a tent, they'll wake up at five in the morning when it gets light, and that means just the suffering of the holidays extended over an even longer day. And worst of all, the red wine is too cold and the white wine is too warm. Just miserable. Dominic Jones: Do you not have a fridge when you do camping? Simon Addison: Dom, I don't camp. You might have got that from there. Dominic Jones: I go camping. I have a fridge. I have a blow up tent. I have all the cons. Kelly Molson: Do you take your bed like the glastonbury dude? Dominic Jones: Well, I try and turn up late to someone else that can turn it all up, but it's very nice. Kelly Molson: Simon, I'm with you on this. I love the outdoors. I'm a big nature girl, but camping is a no no for me. It is miserable. Even glamping. I went glamping on a friend's hen doo once and even that was just a step too far for me. Everything was grubby. It rained, everything was then damp. Everything was damp. Like, everything was damp. It was horrible. Cottage all the way. Hello. I've got one in North Norfolk coming up, available for rent in September. If you're interested in a holiday in beautiful North Norfolk.Dominic Jones: You should go to car boot sales. I believe they've got some great deals at the moment. Kelly Molson: Yeah. They do have some great bargains, Dominic.Simon Addison: Will you offer me a percentage discount on your cottage in North Norfolk? Kelly Molson: Right, I like that one. I don't think that's going to be that unpopular, if I'm honest. Andy, over to you, final one. Andy Povey: When you first broached the idea of coming back to the podcast, I was really excited and the fact that I was going to join probably my two favourite podcast guests was really exciting. So my unpopular opinion is hopefully it's going to be borne out or proven by this episode of Skip The Queue, in that Dominic Jones isn't going to be number one on the Skip the Queue chart by the end of next week. Dominic Jones: That's so harsh. Now, what have I ever done to hurt you, Andy? Andy Povey: You've not hurt me, Dom, you're not. It's just a little friendly competition. Simon Addison: Is Dom number one? He's never mentioned it. I've literally never heard him talk about. Andy Povey: I don't know where you'd get that from. Dominic Jones: I'm a very shy guy. Am I number one? You're joking me. Really? Kelly Molson: Yes, you do not know?Dominic Jones: We should tell people about this. This needs to get out there before it changes. Kelly Molson: So I said, if Dominic is still number one at Christmas, I'm going to send him a gift. I'm going to send him something commemorative for this at Christmas. So he was number one last Christmas. You were the official Skip the Queue Christmas number one. Dominic Jones: Amazing, I did not know that. Wow.Kelly Molson: Yeah, I know. It is amazing. I'm sure you've not mentioned that before. Andy Povey: You never talked about it. Kelly Molson: We're just at the end of June where we're recording this, so there's still a fair few months to go. We do have our summer break coming up, the season five will start in September. So we've got from September to December for someone to topple you off that number one slot. Dominic Jones: I'm happy to be toppled. And joking aside, both Andy and Simon's podcast were amazing and I love both of them. And actually all of your guests are really I do really love Skip the Queue. It's one of those treats you get to looking to the new Skip the Queue podcast. So if I get toppled from number one, life is okay. Kelly Molson: You are very kind. Right. Thank you for sharing those unpopular opinions. What would be lovely listeners if you follow us over on Twitter, you can just search for Skip the Queue. I'd like to know who's unpopular opinion you preferred the most out of those three, please. Maybe I'll do a little poll on Twitter next week when this podcast episode launches. Right. This is completely unscripted and this is really last minute for the guests and so I'm super grateful that you could come and join me today. Now, it is a bit of an unusual episode for me because I actually don't tend to talk about the stuff that I do or Rubber Cheese does on this podcast. Maybe tiny little snippets of it here and there, but we never kind of dedicate an episode to the things that we do. Kelly Molson: We had a free slot and I thought, I wanted to come on and talk about the initiative that we started last year that is now running in its second year. So bear with me while I explain a little bit of a background about it. So back in May 2022, Rubber Cheese, my agency, launched the first national survey of visitor attraction websites. So I've been asked to speak on a webinar by the lovely team at Kallaway PR, who have also Will Kallaway has been a guest on the podcast. They asked me to come on and talk about cart abandonment and ways that kind of design and UX can help prevent it. So I went away, put my slides together, tried to search for some data that would back up a few theories that I had. Kelly Molson: And that was when I kind of hit a bit of a brick wall. Yeah, brick wall, that's what I'm trying to say. Couldn't find any specific data for the sector. I could find data about cart abandonment rates for all kinds of ecommerce sites, all kinds of pharmaceutical companies. Anything and everything that you could think of was out there except visitor attractions. And I realised that I think the data gets a bit skewed for them because they were kind of getting put into hospitality or tourism in general, or hotels sometimes, I think outdoor and sports. So I wasn't kind of able to back up theories that I had with the data. So that led us to setting up the survey. Kelly Molson: And were really, really lucky to have some amazing bunch of people like the teams at ALVA and ASVA who totally supported the initiative and shared it with their members. Last year, we had a brilliant response. We had 70 leading attractions from up and down the UK take part. And in November last year, were able to launch the very first Visitor Attraction Website Report, which saw us set the first digital benchmarks for the sector. So the sector now has benchmarks for add to basket rate, basket abandonment rate, bounce rate, conversion rate, load times and then the report, because of the kind of questions that we asked, we got loads of key insight into user experience, booking journeys, mobile experience and loads, loads more. Kelly Molson: But more importantly, that report, since its launch, has enabled attractions to make improvements to their websites, which makes their service better for their clients and makes their digital presence better. So it's been such an exciting thing to be involved in and it is a real passion project for me. I've loved every minute of setting it up. This year, we are now in our second year of running it and we've got a brilliant partner in Andy and the team at Convious, which I'm thrilled about. Say thank you. So I've asked you all to come on today to talk a little bit about the survey and the report and what it has enabled you to do. I want to start a little bit with Dominic and Simon, really, and ask them the questions, because they are in the position of being senior leaders in a visitor attraction. Kelly Molson: They've both publicly spoken to me and said that the report has enabled them to do some really exciting things. And I think it's probably important for me to state that you're not our clients, like Rubber Cheese is not. We don't work with either of you from a client perspective. I'd definitely count you as friends and obviously Skip the Queue podcast alumni now as well. So, Simon, let me come to you first. What has the report enabled you to do at Roman Baths and why has it been important for you to kind of take part? What's it delivered for you? Simon Addison: Sure, I think the report came out at a really important time for us because were already in the midst of a website redesign project. So what the report enabled us to do was to look at the findings in the report, the stats in the report, and ensure that were building our new website in a way that optimised that sort of user experience and customer journey. But I think also in visitor attractions, our websites are often trying to do two quite different things. So, on the one hand, it's sort of the gateway to a visit. It's the first place that people go when they're planning their visit and they want to maybe buy a ticket and come to Bath. Simon Addison: At the same time, it's also telling sort of our more engaged audience, information about the collection and information about the history of the site or research that we're undertaking. And we want to be able to really quickly segregate those two audiences, because one audience we want to keep there for as long as possible to delve into the stories that we want to tell them and to really sort of effectively convert them from a very transactional relationship, which is buying a ticket to one of more of a supporter where they might donate in future. They'll become engaged in our program. And so designing a website that on the first page helps to divert visitors from that sort of more engaged, we're here to learn from, “We want to buy a ticket for Saturday”, and sort of get them on their journey quickly, efficiently and as few clicks as possible. Simon Addison: So I think having that endorsement of the importance of the user, the journey, how many clicks is optimal before people start abandoning and giving up, that was so helpful in the way that were designing the website. Kelly Molson: Amazing. That is such a good testimony for what we've done. And obviously we can't do any of that unless people take part in the survey and submit their data. And so we can understand and learn how websites are performing in the first place. But for me, it's really exciting to hear that because I guess having those kind of baseline benchmarks is a starting point for the industry. And that's, for me, what was missing completely in that we can talk about how we want them to improve and how we want the sector to move on. And I think, Andy, we've had a conversation before where we kind of feel like the sector is a little bit behind, where other industries are probably about four or five years, potentially behind in some areas. Andy Povey: I'd go even further than that, Kelly.Kelly Molson: Oh, wow. Okay. Yeah. Andy Povey: Generally people don't pick up the phone to me and ask me to come and talk about their ecommerce platforms if they're perfectly happy with what they're doing. So maybe I'm seeing a different side of the market. But it astounds me how many attractions there are that aren't able to monitor their performance, to look at their conversion rates, to look at their basket abandonment rates, all that kind of stuff. It's astounding, which is why I'm really happy to be working with you on the survey this year. Kelly Molson: Okay, well, let me go to Andy now. So, Andy, introduce yourself for your role at Convious.Andy Povey: So I'm responsible for everything we do with Convious in the UK and Ireland. So job title is MD, UK and Ireland. Kelly Molson: So Andy and I got introduced quite a while ago, actually, now. I feel like it was a Ticketing Professionals Conference. Was it there? Andy Povey: I think it was Dominic Jones that introduced us at the Museums and Heritage. Kelly Molson: Yes, it was Museums and Heritage. It was.Andy Povey: And it did indeed. Dominic Jones: I can't believe you forgot that. Kelly Molson: Yes, it was with the Sarcophagus.Dominic Jones: I brought two great people together. I mean, I feel like I don't get the credit for this introduction. Thank you. Kelly Molson: I'm sorry. Dominic Jones: You do? Kelly Molson: Yeah, it was you. You're actually really good at introducing people.Dominic Jones: Talented people. Talented people to each other. Kelly Molson: Yeah. You grabbed me at this year's Eminet show and introduced me to multiple people, actually. It was very kind of you. What a kind man you are. Dominic Jones: It's a pleasure. Andy Povey: Isn't he? Kelly Molson: So this year, well, I mean, I guess this is thanks to you, Dominic. So Dominic introduced Andy and I.Dominic Jones: You are welcome, by the way. Welcome. Kelly Molson: Why is it important for Convious to be part of what we're doing this year with the report?Andy Povey: Well, it's actually more important to me on a personal level, I think, Kelly. I'm a massive fan of attractions have been for my whole working life, which is there have been quite a lot of years in that so far, and I just want to see attractions doing better than they do at the moment. We've shared lots of conversations about really awful booking experiences, not just for attractions. Booking tickets to my kids, after school clubs. Personal bear of mine is dreadful. Don't ever do it if you don't have to. Andy Povey: So I find that really frustrating. It upsets me to see attractions getting it wrong and some get it really wrong. So having some benchmarks, having some industry standards where people can go, actually, we're not doing what we should be doing. And why aren't we able to measure that? And what does it mean to our business by not measuring that? It's really important. Kelly Molson: It is really important. It's been phenomenal to have the support of Convious and specifically Andy and Mirabelle, who I've worked very closely with over the past few months on this project. What it's also allowing us to do, and hopefully this will grow year on year, is that it's opening up to a European audience as well. So, Andy, Convious is a Dutch company originally. Andy Povey: Yes. So we're headquartered in Amsterdam. Germany is actually our largest market in terms of volume of customers, but we also have significant presence in France and Belgium, Netherlands and Bedelux area. Kelly Molson: So we have had a number of submissions this year from European countries. And that's all down to Convious. Andy Povey: Thank you. Kelly Molson: We would hope over the next few years that this can start to grow and grow and become something that isn't solely focused on the UK market, which would be really exciting. We did actually have a Canadian zoo take part yesterday, which was quite exciting. So the message is slowly starting to spread out worldwide as well. An international survey. That's exciting, isn't it? Andy Povey: Absolutely, yeah. Dominic Jones: It was a game changer. That's what you've done. You've created something that is a true game changer. I remember getting very excited about the results and sitting at the back of the London Transport Theatre or wherever you launched them, and then just getting depressed every single slide. I was like, “Oh, no, we don't do that, or, we don't do that well, or, that's not great”. But it was fantastic because actually, for the first time ever, were able to compare ourselves and think, “Right, so if this is the industry standard, how can we make that better? How can we adapt that at the Mary Rose in Portsmouth Historic Dockyard?” and things like the five steps to make a booking and all this other sort of stuff that you were putting out. And I remember writing my book and thinking, “This is awful. This is absolutely awfu”l because we are performing way worse than that. We're still not fixed it.Dominic Jones: We've got some money to look at websites and we put some new websites in and we're still developing it. But even little things like we changed and had a microsite last summer, we had one of our best summers ever, but we did that because of your data. We were looking and thinking, “We've got too many steps to making a booking or It takes too long to load this page, or actually we need to.” So I think you've really been a massive game changer, and if now you're getting the Canadians involved, I mean, it's going to be fantastic. I can't wait to see what they've got to say. Dominic Jones: So I do genuinely think you've made a big difference and I can't wait to see this year's results and next year's results. And I hope this is something you keep doing forever because you've made a real difference. You really have. Kelly Molson: Dominic, you're so kind. That's really kind. Thank you. That's amazing feedback. What I love about what you said is that you've actively been able to take the data that people have supplied and go, “We are here. We're not performing to that point yet. But if we make these changes, we can get to that point.” And that's what I love. This is what this is all about. It's about marginal gains. It's about making those tiny little 1% improvements every day and getting better and better. We couldn't ask for more. That's what we hoped. Dominic Jones: And before I get kicked and hit by all my colleagues, there were lots of things that were doing great as well. But actually, you don't talk about them, do you? Don't say, “Oh, well, we're doing okay because we're very British, we only really talk about the things that we want to improve or we're not doing right.” But I do think it's a phenomenal game changer and it's the sort of report that you can use as a toolkit to really sort of check where you are and where you want to be. And I genuinely can't wait for the next one. I hope we get a preview for doing this podcast. Did we get an early release? Is that part of the deal? Simon, did you sign something like that? Simon Addison: Yeah, signed it all. Dom, did you not get the paperwork? Dominic Jones: Of course you did. He's got people. Kelly Molson: If you've taken part in the survey, you will get it exclusively before it is released to the general public. So, I mean, I can confirm that you both have, which is a relief. Dominic Jones: Of course we have. We're early adopters, we love it. Simon Addison: I did check before we came on this afternoon that we completed it because I thought that would be really awkward. Dominic Jones: You probably won the Convious prize, right, for being one of the people that completed it all. The 100th person to complete. I saw all that online, honestly.Andy Povey: I think everyone got one by you, Dom. I don't know what it was you've done to upset Mirabelle in our marketing team. Dominic Jones: I think you're taking this podcast thing a little bit too seriously. Simon Addison: Just to go back to what you were saying, Kelly, about marginal gains, I think that is where the value of this is, because most of us have got websites that are capable of selling a ticket. But when you operate a visitor attraction as successful as Dom's, or you get hundreds of thousands of people going to your website or to your attraction each year, millions of people to the website. Simon Addison: And if you can achieve a 1% shift in a customer behaviour, the returns on that are really significant. So you don't have to suddenly come up with a revolutionary new website. You have to focus on what are the things that are just holding you back a little bit, removing those pain points from the customer journey. The uplift is so significant of just achieving a small percentage change. I know Dom doesn't like percentages, but that is what we're talking about here. Dominic Jones: No, with that terms, I do, absolutely. And you're absolutely right. And even little things like how it looks on a mobile as opposed to looking on a desktop.Simon Addison: Exactly.Dominic Jones: Change our way of thinking. And you've got to keep doing it because that's what's going to make this industry and where we all work and the amazing places that we work in even better. It's brilliant. Kelly Molson: Well, we absolutely will continue to do it. So this is the second year that we're running it and we have no intention of stopping. Just going back to what you said, Simon. I think what you said about making what you already have better in terms of your website, I think that's a really important point to push is that it has been a really weird few years. And this year I think all of us were kind of hoping this would be a year of normality. And let's face it really hasn't, has it? It's been another odd one. Kelly Molson: So we've started off the year, there's an awful war happening, there's a terrible cost of living crisis, there's all kinds of stuff happening that is affecting attractions. Yet again, affecting all of us, really, but affecting attractions in terms of whether people are going to come, how much they're going to spend, what they're going to do. We know that marketing budgets were going to be probably drastically cut this year by at least 15, 20%. That was the message that was being given when I attended the ALVA Heads of Marketing meeting before Christmas. So I think that being able to look at the report and use it to implement changes to what you already have is really important. You may not have the budget to go out and start again. Kelly Molson: You don't necessarily need to, but if there's improvements that you can be made to your site in terms of the performance or the speed, all of those things are going to help. They're all things that will add up over time and ultimately make the performance of it better and make the customer experience better. So think that's quite an important message to talk about. Another thing to add is that this year we're doing it again. We're asking the same questions that we did last year because obviously we need the same data set, but it's more so it's bigger and better. We'll get feedback on whether that's too much for people, but we're asking questions around Usability, whether you're collecting feedback. We're asking questions around kind of promotions and discounts and how people are measuring their traffic sources and whether they're doing user tests. Kelly Molson: So there's so much more that's going to be in it from this year. And one really exciting thing which you touched on, Dominic, is that everybody that takes part in the survey will get exclusive access to the report before it's made public. But actually, as soon as you've filled in the survey this year, you get a little mini report. And what it does is benchmark you where you are now against the benchmarks from last year. So it will give you a little report to identify how your website is performing based on last year's benchmarks that we identified. Now that's really important. So you could be underperforming, you might be performing too, you might be overperforming, you might be doing better than those benchmarks from last year, and those benchmarks may change dramatically from last year to this year, we don't know yet. Kelly Molson: So that's like a little added bonus. If you're on the fence about taking part, you will get something that's actionable as soon as you've taken part in the survey this year. This year the report will launch towards the end of September. We will release dates and be a bit more specific once we've closed the survey. But this episode is going to launch on the 5th July. That means that you've just got one week left to take part. So one week left before the survey closes on the 12th of July. So if you are thinking about it, stop thinking about it. Go and do it. It will literally take 20 minutes. You're going to need your Google Analytics open or other analytics tool that you use. You can find the link to the survey in our show notes of this show. Kelly Molson: You can head over to Rubbercheese.com and you will find the link to it on the home page. Or you can search for the 2023 Visitor Attraction Website Report and you will find it. You can head over to Convious and you will find it on Convious website. It's everywhere. Go find it. Do it. Take part. These guys did it. Made a big difference. Dominic Jones: Best 20 minutes of your life. Just do it. Just do it. Honestly, what else can you do? So much value in 20 minutes. There's not much else you can do.Kelly Molson: I worry about how you spend your time. If that's the best 20 minutes of real life. Dominic, that's a concern, but, I mean, he's not wrong. Dominic Jones: I mean at work, not like in real life. I do amazing things in my normal life. Kelly Molson: If you could talk to all of the visitor attractions that are listening now, what would you say to them to encourage them to go and take part? Simon Addison: I would say that if you're not already looking at the things you need to fill in, then you should be looking at them anyway. So you say it takes 20 minutes, Kelly, to fill them in? I'll be honest. I didn't fill them in for the Roman Baths, our Digital Marketing officer did. And I think Dom's blank face when you're talking about the mini report also tells me that he didn't fill it in for Mary Rose either. But it's 20 minutes. But it's all data that you should be looking at. And if you're not looking at it's probably a prompt that you or your teams need to be looking at it anyway. Simon Addison: And getting that report allows you to either make the case with your trustees or your board to invest if you need investment, or it provides an endorsement of the quality of the website and the offer that you've got. Either one of those things is really useful and we know how hard it is to get investment. Kelly, you talked about marketing budgets at the moment. If you want to get money to invest in your website, having this evidence will help convince your CEO or your Trustees that's the right thing for you to do. And equally, if you don't need to, then this is confirmation of that. So that's what I'd say. Kelly Molson: Thank you. That is brilliant. How about you, Dom? Dominic Jones: I'd agree and I'll come clean. I didn't fill it in either, but someone did do it. But it's not the filling in, it's the reading it and using it that counts. Right? That's what matters. It's about receiving it and doing something with it. I actually think it's really useful to get as much benchmark data as possible in this industry. And actually what you do is you give us this for websites, you give it for ecommerce and it's fantastic. I wish there were more people doing it in all the areas of our industry because actually this visitor attraction to get benchmarks is quite rare. So it's fantastic to get that. So I really appreciate that. And I would say if you're listening and you work in a visitor attraction, why wouldn't you do this? Dominic Jones: Because like Simon says, you can understand where you are. You can use it for funding, you can use it towards getting revenue, you can use it towards recruiting some extra people in your team. You can use it to how you performance manage your team. You can use it for so many things. It's such a good document. I can't stress enough, I might not have filled out the form, but I definitely read it and I definitely used it and I do definitely love it.Kelly Molson: Wow. So appreciative of your fabulous comments. Thank you both. Andy, what would you add to that? Andy Povey: Well, I don't know that I can, but really it shouldn't really take you that long to complete this because you should be all over this kind of data anyway. If you're a digital offer in any business and if you're not looking at this kind of stuff, then it's probably time to really start managing your business in a much better way. And really, just to reiterate the point, that an incremental improvement, just a 0.5% improvement in the results in this kind of area can deliver you hundreds and hundreds of thousands of pounds extra additional revenue over a twelve month period. So what else is that you could do in your business in 20 minutes that's going to potentially deliver that kind of result? Kelly Molson: Wow. There you go. I think you've said it all. Well done. Thank you. I really appreciate this. I threw this at you literally a few days ago to come on and they've had no time to prepare whatsoever. So I'm super grateful that you've given up a little bit of time for me to talk about it today. This is something that I'm so passionate about. I bloody love this podcast. I'm so lucky that I get to talk to such lovely people. And I think, like you've all said, just like, I mean, like echoing what Andy said, being able to make this industry better is something that is literally like at the core of me right now. I just want to see good people doing really good things and having really good results. Kelly Molson: So if everyone could please just go out and fill the Blooming survey and I'd be really grateful. Thank you. Right, books. Have you all prepared a book today? I didn't ask you to. I've got a book, but I feel like you might have. Right, throw it out. Dominic Jones: So I've got a book called The Alignment Advantage Transform Your Strategy, Culture and Customers to Succeed. Now, I love a good strategy book, so the last time I was on the podcast I recommended Good Strategy, Bad Strategy, a great book about strategy. I did bill it as the best book on strategy. Scrap that. It's the second best book on strategy. This is now the best book on strategy because it talks about how you have to align your culture and as a strategic enabler, your strategy and your experience. And for people who listen to Skip the Queue or fill out the Rubber Cheese Website Survey or work with Convious, one of the best people to work with in the world, they will love this book. It is incredible. The only book to read on Strategy by Richard Nugent, The Alignment Advantage. Fantastic. Dominic Jones: There is also an interview with a great guy from the Mary Rose in chapter two, I can't remember his name. I think it rhymes with Dominic Jones. I can't remember it fully, but it's very good to read.Kelly Molson: I knew that there was something like that coming. I knew, Dominic. Amazing. Thank you for another number one strategy book. Simon, what would your book be and have you featured in it? Simon Addison: I can say I have not featured in this book. Unlike Dom, I don't read a lot of business and leadership books. I tend to read for escapism and relaxation. But I have picked a workbook and it's probably the only workbook I've gone back to and reread portions of. And it's called Leadership: Plain and Simple by Steve Radcliffe. The book was a foundation of a leadership course that I did when I was at the National Trust, which was called Future Engage, Deliver. And it was centered on the idea that in order to be an effective leader, you need to have clarity of your vision for the future. You need to engage your colleagues and your teams in that future and then collectively, you need to work together to deliver it. And it sort of broke that strategy and leadership piece into those three distinct portions. Simon Addison: And it had some really helpful models in there for self reflection, for getting meaningful feedback from teams and developing techniques to engage stakeholders in the delivery of your vision. I would recommend that obviously it's not the first or the second best book on leadership, but maybe it's the third. Who knows?Kelly Molson: Love that. What's really interesting is these books. Both neither of those books have been recommended on the podcast before, so I always like it when a new ones come up because I add it onto my little wish list on Amazon. Dominic Jones: I'm going to read that book. I've not heard of that one, Simon, but that sounds amazing. I do love the book recommendations. I do the same. I go buy them. Except for the Harry Potter one.Kelly Molson: I already had and you knocked Geoff off as well, didn't you? Dominic Jones: Did I knock Geoff off? Kelly Molson: Yeah. Geoff was number one for quite a while. Dominic Jones: Is he no longer number one? Skip the Queue. Kelly Molson: No, did I not tell you that you are number one?Simon Addison: Once you edit this out, kelly, this is going to be a really short podcast episode. Kelly Molson: I'm leaving all of this in. Andy, what about you? Have you got a book that you'd like to share? Andy Povey: A book I'll keep going back to is The Experience Economy by Joe Pine. And I don't know whether someone else has recommended this in the past, but for me, that whole life chain value thing, the graph where you talk about a thing becoming a commodity and everything moving into the sort of experience space, really fits with what we're doing in our industry. It really fits with what we do at Convious. The reason I enjoy what we do. Kelly Molson: It's a good book. I'm going to ask Joe if he'll come on the podcast. Andy Povey: So I saw him talking at the Blooloop conference a few years ago. Absolutely compelling. Dominic Jones: Could he maybe talk at the January? Why don't we get him on 2025 podcast? Let's do that, right? Kelly Molson: Yeah, let's discuss it off the pod. Yeah, we'll discuss that later. Thank you all. I'm so grateful. Oh, as ever. Sorry, listeners. If you want to win a copy of those books, head over to our Twitter feed. You know what to do. Retweet this podcast announcement. But more importantly, go and fill in the survey. Be so grateful. Andy Povey: Fill in the survey. Kelly Molson: Fill in the survey. We have got, actually a podcast exclusive. Let me tell you how many attractions have taken part so far. Last year, 2022, 70 attractions from up and down the country took part. This year with a week well, actually, it's two weeks today, but a week to go. When this podcast launches, 129 attractions have taken part. So we've nearly doubled on last year. I'm so thrilled. But, yeah, if we could get that to 140, that would be amazing. Imagine 140 attractions being able to improve their websites this year, being able to improve their customer service, being able to improve their bottom line. That's what it's all about. Thanks, guys. You've been amazing. Simon Addison: Thanks, Kelly. Dominic Jones: Incredible.Andy Povey: Thank you, Kelly. Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.
There are 6 common sales activities and mistakes that will have a negative impact on your Facility Management's marketing efforts. The number one mistake? Talking too much. Plus, it's critical to ask questions and listen to your prospects, rather than simply telling them about your product or service. Other sales mistakes to avoid include discussing other customers, focusing too much on features and benefits, and over-explaining your process. Instead, salespeople need to ask open-ended questions and truly listen to the answers. By doing so, you can gain a deeper understanding of your prospects' needs and tailor your marketing efforts accordingly. Tune in for more tips on how to avoid these common sales mistakes and improve your marketing strategy.
Joseph has a proven track record of success, having worked with over 500 SMBs, managed millions of dollars in advertisement campaigns, and helped businesses scale by as much as 4 million in annual revenue.In this episode, Joseph will explain why it's critical for businesses to be hyper-local before expanding, and he will also introduce his revolutionary marketing platform "Slingshot," local to mid-sized companies can now achieve growth and increased revenue like never before.Connect With Joseph:Facebook: https://www.facebook.com/LavahotJoeConnellInstagram: https://www.instagram.com/josephconnelljr/Podcast: www.lavahotpodcast.comMarketing Agency Website: https://golavahot.com/Software: poweredbyslingshot.com
If you are running an e-commerce business, chances are you want to rank high on Google. But why is it so difficult to convert traffic into sales? And what can you do to increase your chances of success? One strategy that could help you is topical mapping. In this blog post, we'll take a closer look at what topical mapping is, how it can help you rank higher on Google, and how you can use it to convert more sales. Time Stamps 0:00:00 | Unlock Your Ecommerce SEO Potential: How to Rank Your Website and Make Money with Ashley Pearce from Future State Media 0:02:38 | Exploring SEO Strategies for Ecommerce Websites with Ashley Pearce" 0:04:21 | Exploring Google Knowledge Graph: Maximizing Opportunities and Diversifying Platforms 0:06:35 | Exploring Risk Mitigation and Concentration Risk Mitigation for Amazon: A Conversation on SEO Strategies for Increased Revenue" 0:09:57 | Exploring Opportunities for Expanding Product Lines Through SEO 0:13:15 | Exploring the Benefits of Niche Marketing for Business Growth 0:15:06 | Exploring the Power of Authority Building in the Online World" 0:16:05 | Exploring Opportunities to Convert Website Visitors into Customers 0:19:49 | Exploring the Possibility of Selling Digital Products on a Blog 0:22:00 | Exploring the Possibilities of Conversion Rate Optimization (CRO) 0:25:01 | Optimizing Lead Magnets for Search Intent: Maximizing Conversion Rates" 0:26:52 | Exploring Lead Capture Strategies for Ecommerce Sites" 0:29:13 | Maximizing Your SEO Budget for Maximum Conversion Rates" 0:31:09 | Heading: SEO Projects Showing Impressive ROI Results 0:32:38 | Understanding the ROI of SEO: A Discussion on Building an Asset to Sell" 0:35:21 | Exploring the Benefits of Long-Term Investment in Businesses for Exit Strategies 0:37:00 | Exploring Long-Term Strategies for Building Authority and ROI in Ecommerce" 0:38:34 | Exploring SEO Strategies for Ecommerce Operators: A Guide to DIY and Outsourcing Solutions" 0:40:00 | Unlocking the Power of Organic Traffic: A Conversation with Ashley on SEO Strategies" 0:41:33 | Interview with Ashley Pearce of Future State Media: Strategies for Staying Focused on Your North Star What is Topical Mapping? Topical mapping is a strategy that involves mapping out the topics that are most relevant to your business and your customers. By doing so, you can create content that is more targeted and relevant to your audience, which can help you rank higher on Google. Topical mapping takes a longer-term perspective, which means that you should focus on topics that are relevant to your business in the long run, rather than just trying to rank for one single keyword. From an SEO perspective, topical mapping is important because it helps validate that your content is topically relevant. When Google sees that your content is focused on a specific topic, it's more likely to rank it higher in search results. This can help drive more traffic to your site, which is essential for e-commerce businesses. Why Aren't We Converting More Sales from Traffic? One reason why businesses struggle to convert traffic into sales is that the first content to rank on Google tends not to be the most commercially driven pages. For example, if you sell dog products, ranking for "Why does my dog follow me everywhere?" may not result in many sales. Instead, you should focus on bottom-of-the-funnel pages with high buyer intent. When Do We Start Making Money from E-commerce SEO with Topical Mapping? To make money from e-commerce SEO, you need to compare yourself to your competitors. Look at how widely they've covered a topic, their ranking, and what their particular income looks like. You should also look at the traffic to commercial pages and make assumptions about conversion rates. Once you have this information,
Tim's 1st laundromat lost $70k, until he took the advice of an old friend. Could these changes turn your store around too? Listen as Tim & Dustin Gill of Jacksonville, FL and Atlanta, GA share this father-son story of entering the laundromat industry. As they discuss their journey from 1 to 4 stores with Dave & Carla Menz, they share the advice they've learned along the way. There are many "golden nuggets" to learn, so be sure to follow along!Referenced Links: • Dave's Coaching & Workshops: www.laundromatmillionaire.com/coaching• H-M Company Drain Troughs: https://draintroughs.com• Link to get Atmosphere TV: https://atmosphere.tv/partner/dave-menz and use code “MILLIONAIRE”o Contact Mike directly: Mike.Kelly@Atmosphere.tvOur Guest's websites:• Bay Meadows Laundry: https://baymeadowslaundry.net/• Patio Laundry: https://patiolaundry.com/Our Website: www.laundromatmillionaire.com Our Online Course: https://dave-menz.mykajabi.com/sales-pageOur Youtube channel: https://youtube.com/c/LaundromatMillionaireOur Podcast: https://laundromatmillionaire.com/podcast/Our Facebook: https://www.facebook.com/laundromatmillionaire/Our Facebook Group: https://www.facebook.com/groups/laundromatmillionaireOur LinkedIn: https://www.linkedin.com/in/dave-laundromat-millionaire-menz/Our Instagram: https://www.instagram.com/laundromatmillionaire/Our laundromats: www.queencitylaundry.com Our pick-up and delivery laundry services: www.queencitylaundry.com/deliveryLaundroworks Card Systems: www.laundroworks.comHuebsch & Speed Queen Equipment: https://alliancelaundry.com/Our Episode on Staffing: https://youtu.be/FxcHafohi3gTimestamps00:00 Laundromat Millionaire Intro02:10 Tim's Laundromat Backstory06:05 Why switch to 24 Hour & Cards Only10:36 Tim's 1st Store 12:37 Attended all 24 Hours??16:19 Dustin's Laundromat Backstory19:55 Dustin's 1st Store (Tim's 2nd)22:31 Marketing Ideas for Your New Store31:30 Advice on Handling Employee Mistakes36:32 Dustin's 2nd Store (Tim's 3rd)41:15 Tips on Staffing43:41 Should Every Store Be Open 24 Hours?46:34 Getting the Store Profitable48:24 Switching Payment Systems50:18 Tim's 4th Store52:43 Elevating the Industry55:54 Advice
Welcome to Season 3 of The Freedom Found Podcast! To kickoff this new season I'll be recapping the last year in business for the KC Brand and of course, where we're headed next. I'm sharing the core things I needed as an entrepreneur, CEO, and leader to increase both company revenue and personal freedom this year. Work with Krystle: Be the First to Know about Ignite Your Inbox: https://krystlechurch.com/waitlist Get 3 Free Sales Email Templates: https://krystlechurch.com/free-templates The KC Copy Studio: http://www.krystlechurch.com Say ‘Hi' in my IG DMs: http://www.instagram.com/krystle.church
Learn How This PA Gym Owner Increased Revenue By $300,000 and Opened 2 New Locations
Learn how this Texas Gym Owner increased revenue by $288,000 in 2022
For 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year, while increasing their time off to enjoy lives they love. Her Leveraged Business methodology is based on her nearly 15 years of experience in generating multiple 7 figures annually with three children at home, while taking 14 weeks of unplugged vacations each year. It is proven to work. Fabienne's revolutionary book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7 Figures (and Get Your Life Back) is the new definitive roadmap on how she's done it with heart and how you can too, without sacrificing your life. You can get a free copy of the book at TheLeveragedBusinessBook.com, and you can find her at Boldheart.com and on social media channels.
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends January 31st 2023. The winner will be contacted via Twitter. Show references: https://www.romanbaths.co.uk/https://www.linkedin.com/in/simonaddison/ Simon is the Business Manager, Roman Baths and Pump Room, Bath, and heads the finance and business planning functions at the Roman Baths. He is responsible for business analysis, pricing strategy and leads the benchmarking work. Simon started his career in the financial services industry, where he qualified as a chartered management accountant with the Bank of New York. He moved to the National Trust in 2012, where he held roles in the finance team. Latterly he was responsible for the Trust's finances in Somerset, Dorset and Wiltshire. Simon joined the senior leadership team at the Roman Baths in 2017. Simon joined the Board of the Association of Leading Visitor Attractions in May 2022. Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode, I speak with Simon Addison, Heritage Business Manager at the Roman Baths.We talk all things pricing, and the phenomenal impact that introducing variable pricing has had at the Baths. If you like what you hear, subscribe on iTunes, Spotify, and all the usual channels by searching Skip The Queue. Kelly Molson: Simon, welcome to the podcast. It's lovely to see you today.Simon Addison: Thanks for having me. I'm excited. I'm nervous about the icebreakers though.Kelly Molson: Everyone always is. You shouldn't be. What is your favourite season? And why?Simon Addison: I think autumn. Yeah, the colours on the trees, kick through the leaves with the kids. You can go on those walks, you get the crisp mornings. We're starting to get them at the moment. But you still get sort of a bit of warmth at the end of the day in the afternoon. You can still sit outside on a good day. Yep, definitely autumn.Kelly Molson: Totally agree. You are my people. Simon. Autumn woolly hats. Simon Addison: Yeah.Kelly Molson: Cold but bright. Simon Addison: Yes. Kelly Molson: Frisbee, dog walks and Halloween. Simon Addison: Not so much of a Halloween person but it could be an unpopular opinion territory here. But yeah.Kelly Molson: All right. Well, save that. Okay. Have you ever been told off for touching something in a museum?Simon Addison: Yeah, I have. I think the last time was at Lanhydrock. Which is a National Trust place down in Cornwall. We were in the kitchen. They had some plastic fake food on the table and I got told off for touching the plastic fake food.Kelly Molson: Did you just touch it? Oh, you're trying to juggle with it.Simon Addison: I was just touching it, Kelly.Kelly Molson: Okay, don't touch plastic fruit kids. Right. What is something you're really good at? And is a little bit obscure. I'll give you an example of one of mine. I'm really good at; if I hear a song. Or like songs. I can tell you what film they've been in.Simon Addison: That is a good question. I'm pretty good at motorways around the UK. Where you want to go. I could probably tell you roughly what motorways would be involved in that journey. Don't ask me now though.Kelly Molson: And I'm really dreadful as well. That's exactly why that really made me laugh. It made you sound like an absolute nerd. Sorry, Simon.Simon Addison: You asked an accountant on your podcast, Kelly.Kelly Molson: That's very true. It's very true. I should have been more prepared for the nerd answers. Sorry. All right. So good at motorway so you could have been like London cabbie. You'd have been good at the knowledge.Simon Addison: Yeah, I reckon that's a different level of knowledge, though. Isn't it? Just those trunk roads around the UK? It's quite a niche building is that detailed. I think we're just talking about my major routes.Kelly Molson: We would need to find like a really niched pub quiz for our talents wouldn't we? One that covers music from films and routes around the UK using motorways only.Simon Addison: Yeah, pretty tough.Kelly Molson: Anyone knows a pub quiz team that needs those skills on them? Hit us up. Right. What is your unpopular opinion?Simon Addison: Well, I was gonna go with something about Crocs as being an abomination of a choice of footwear. But I feel like that might have come up before. So my unpopular opinion is that golf is the greatest amateur sport to play.Kelly Molson: Okay, you are a clean golfer, I take it. Simon Addison: I am a keen golfer. But I think more than that, like the handicap system, so you get a handicap if you're a golfer tells you how good you are. And that means that golfers of different abilities can play competitively against each other on a level playing field, I could go out and play against a professional and have a competitive match. I don't think there are many other sports that you could do that in. And I think for me, that meant that, you know, when I started playing golf in my early 20s, I used to play quite a bit with my granddad, who was quite a lot older than me. And once I was working, I still used to play with him a few times a year. Although I was a better golfer than him on paper, I reckon I only beat him once. Every time I turned up to play with him. I wanted to show how good I was and played like a muppet. But I don't think there are many sports that an eight year old could be a 25 year old app. And if you want to spend silly amounts of money, you can go and play courses where professionals play and you can see how much better they are than you and you can really measure your ability against what a professional sort of standard is. My seven year old son's just getting into golf at the moment. And so this summer, walking around the golf course with him has been sort of the highlight of my summer. And now he's got his handicap. He's seven and he'll probably beat me in a couple of years. And again, I don't think you know, I don't think there are many sports where seven or eight year old could turn up and be a fully grown adult. So for me, that's why golf is the best amateur sport. Kelly Molson: Yeah, I'd never thought about it like that at all. I think that's brilliant. My husband is a keen golfer and I am a golf widow, although not on the weekends, because he's a wedding photographer anyway, so the weekend so he does fit it. He is quite kind and fits it around times when he should be working when he's not working. But yeah, I hadn't ever thought about that. So it kind of puts you on a really good, I guess you get to learn from people that are really experienced as well because you can actually play against them. Whereas you would never get that opportunity at all, do you?Simon Addison: Exactly. And you can go out and play with someone who's way better than you and see how they play and it can improve your game. Yeah. And my wife is also a golf widow. I reckon she's playing the long game. I think she's seeing everything. If my son plays as well, then, in years to come, she'll get those Saturdays back. You know, maybe if the other son also takes up golf. Maybe it's just a long game. But right now she's definitely a golf widow.Kelly Molson: She knows she's plotting because I'm doing exactly the same. I pluck up the hours that he plays golf, and I work out how many hours I can spend doing things that I really want to it's just I haven't found a hobby. That takes me four hours. Yeah, that's what I need.Simon Addison: Yeah, there is that? Yeah, it's yeah, it was the might be, in my opinion, the greatest sport for an amateur to play. It isn't a short sport, and it isn't a cheap sport.Kelly Molson: It is not. That's a great opinion, though. Let's see what our listeners think. Thank you. Okay, Simon, as you mentioned earlier, you are an accountant. I don't think we've had an accountant on the podcast before but you're not really a traditional accountant, are you? So tell us a little bit about your role.Simon Addison: So at the moment, I work at the Roman Baths in Bath, for Bath and North East Somerset Council. So we're a council owned and run visitor attraction. As well as the ruin bars, we operate the Fashion Museum and the Victoria Art Gallery in Bath, and also the record office in the city. My role is Business Manager, I'm responsible for all aspects of sort of finance and business planning, benchmarking and trend analysis, I sort of try not to take offense at my profession, when people say you're not a traditional accounting, but I think it means that I try and look a little bit further than just what the numbers are telling you. I think the accounts are only ever a symptom of what else is going on in the operation. So if all you do is look at the accounts each month, you're probably not going to understand what's driving those numbers. So I think, you know, maybe it's about trying to sort of relate all of that performance data to operational outcomes and objectives.Kelly Molson: Yeah, I think because we've spoken in the past, I always very much saw your role. Well, the conversations that we've had about your role, and will have always been that you've been on the side of the operations as well. So you, you know, you do have that kind of contact with the visitors. And you have that you kind of broach that in between bit between the accountant and the ops department. If that makes sense. That's how it came across to me anyway.Simon Addison: Yeah, I think that's fair. I think before I came to the Baths, I was at the National Trust my job title there was Finance Business Partner. And I think that really was, that was much more. Well, my role now is similar, but it's about working with operational staff and helping them to achieve their objectives. And I think people can see finance can see budgets, as, you know, an intimidating subject. And actually, really, their tool to achieve your objectives. And I think, you know, particularly in an organisation like the National Trust, you join the National Trust as a gardener or arranger or conservator, because you're passionate about those things, if you're good at them, you get given a budget. And I think, then all of a sudden, you're responsible for not just, your garden, but also how much you spend looking after it. And I think sitting down with those people who may be wanting to spend more money or needed new equipment, and sort of demystifying the accounts, how they worked. That's what I find really rewarding, churning out a set of accounts or a budget in and of itself, isn't a particularly rewarding process. It's about, sitting down with someone who didn't think they could achieve X or Y that year and making them realise that actually, it's it is achievable if they manage their money slightly differently. I think that's a really rewarding place to be.Kelly Molson: Yeah, absolutely. And that's that kind of alludes to some of the stuff that we can talk about today, because you've been through a really interesting pricing journey at the Baths. And I want you to talk us through what you've done. And then we can talk about some of the impacts that's actually had because it's incredibly impressive. And I think people listening will be really, really intrigued by this. So variable pricing. Tell us why you took that direction in the first place. How did this come to happen?Simon Addison: Sure. I joined the Baths in autumn 2017. So we've just come out of the summer over the summer at the Baths we open 13 hours a day. So open the doors at nine o'clock in the morning through to 10 o'clock at night. We've got the gas flares going Torchlight experience. It's a fantastic time, but it takes its toll on staff opening for that length of time, and we just had our busiest ever summer. So in the Spring, in early summer of 2017, there were some terror attacks in London and in Manchester. And one of the consequences of that is that we saw an almost immediate spike in visitors to Bath I think people perceive Bath as being a relatively safe city, you can drive pretty much into the centre of it. And people who get to their own bus without needing to engage in public transport and, and so almost overnight, you could see that sort of spike in visitors. And frankly, we weren't prepared for it. So the staff had come out of a summer where we'd seen huge numbers of visitors that we perhaps weren't ready for. But actually, over the course of the previous three or four years, visitor numbers have been growing steadily. And we were doing nothing to really manage those numbers or influence when people came. So we could start the year telling you what our busiest day of the year was going to be. And all we did was brace ourselves.So coming out of that sort of 2017 year, I was new in post, we also had a new commercial manager, new in post, we started to think about what we could do differently. And I went to an Alpha Finance Directors meeting, where Baker Richards, the consultants did a presentation on pricing strategy. And Debbie Rich's talked about the fact that if all you do is increase your price by inflation every year, you haven't got a pricing strategy. And we weren't even doing that we were just putting 50 P on it, not linking it to inflation. And all we were doing was making a bit more money each year. But we weren't really shaping anything to do with our visitor behaviour. All of the visitors arrived in concentration in the summer, as you would expect. But also within an individual day, we would have peaks at 11 o'clock and two o'clock, which will be familiar to lots of people who work in attractions. And again, we didn't try and do anything to smooth those visitors through the day, obviously, the experience suffered at our busiest times. And also, because we're not a particularly big site, anyone that's been will know that, you know, there are quite a lot of enclosed spaces, and visitors get very close to the Roman monument. And if you've packing in six or seven thousand people in a day, or with rucksacks on or turning round all the time, there's a sort of a conservation impact of those, that number of people coming through the monument. And if they're knocking off bits of Roman stone, you can't really just stick it back on.Kelly Molson: Not plastic fruit, is it, Simon?Simon Addison: It's not plastic fruit. No, it's not. And so we were, yes, we were making money, but our visitor experience scores were suffering. And also our conservation objectives were not being delivered by having that concentration of people through the year. So after that, we sort of engaged Baker Richards or we went through a tender process, and ended up appointing Baker Richards to help us with a pricing strategy.Kelly Molson: So what did that look like in terms of your team? Because I'd love to know who you got involved in that process. Because I think sometimes things can happen back office, that there's an agreement that this is what we're going to do, but we don't necessarily get all of the right members of the team involved from the start. So what did that look like for you?Simon Addison: For us, it looked like a multidisciplinary team. So we have people from across the business involved in that we set up a Project Steering Group, and we had members of staff from the on that group, I thought was particularly important to get the staff involved early, because ultimately, they're the people that are going to sell the ticket to the customer. So if a customer walks up and the member of staff, the visitor experience host that greets them doesn't feel the tickets worth the selling price, then that will come across in the welcome. And equally, if they do you feel it's worth the price, they understand the reason that we've implemented this strategy and the journey that we're going on, then they can sell it with confidence, and they can articulate it. And if someone turns around and says is expensive, they're ready to defend that price.So we had V involved from the start, it was also really important to get senior leadership buy in from across the business. So making sure that the curatorial staff understood that we were trying to manage down the numbers, or not done the numbers overall, but manage the numbers of peak times and smooth the visitors throughout the year for a specific conservation objective was really important, because I think, you know, in visitor attractions, usually, there's a tension between the conservation objectives and the provision of access to that, whether it's a museum, whether it's a historic garden or house. The more people you let through a space, the more impact it has from a conservation objective. So holding those two things, intention, conservation and access are usually when, in my experience, we deliver best as a business, meeting the needs both of our visitors, but also the collections and buildings that we're caring for. So making sure that everyone was signed up for the objectives at the start was really important. And then obviously, we had marketing involved, because again, they need to be able to be confident that we can sell these prices that we're not gonna get a load of feedback that was too expensive. And sort of the commercial professionals that you'd expect as well.Kelly Molson: So what did it look like? When you started to go through this process? How did you work out what that pricing was going to be?Simon Addison: When we engaged Baker Richards, the first sort of phase of the project was a discovery phase. So we gave them access to lots of historic data. So they took our ticketing data, they could look at how many people we had day by day, week by week, and they went back over five years, they also took the retail sales data so that, you know, because one of the things we didn't want to do was to make more money Front of House as people walked in, and then compromise our retail spend. So they looked at the range of data that we had available. And one of the features of the bars that they were able to identify is that we were quite predictable. As a site, our visitor numbers were fairly predictable; month by month and week by week. And what that meant is they could be quite confident about the level of demand, we were seeing whether that was from domestic or international visitors, and that gave them more confidence in the recommendations they were making. Because we had a regular repeatable pattern of visitation, they were then able to stay with confidence, this model shouldn't impact on that, if we were a less regular site was prone to more I don't know whether or seasonal fluctuations, then it might have been more difficult to have those that level of confidence. So we sort of the initial phase we went through was that discovery phase, they took the data, they analysed it. And we also gave them a really clear brief, we didn't just want to make more money. We felt really strongly that actually as a heritage site, we didn't want to just become a luxury product that was only available to middle classes. So we gave them a brief that we wanted some of our prices to reduce. And we wanted to not price up every school holiday, you know, what you might call the Centre Park pricing model where you can, you can sort of identify when the school holidays are by the fact that price triples. So we gave them a really clear brief. And they went through that data discovery phase initially, and came back to us halfway through the project and sort of presented back the data analysis that they'd done and said, "This is our picture of your business, does it chime with your own understanding?" And for me, that was one of the biggest, you know, as well as getting a pricing strategy out of it, having some consultants look at your business, and effectively validate all the analysis that you do yourself was really helpful. Reassuringly, for us, they didn't tell us anything we didn't know. But it is a validation of the quality of the performance, management and the business analysts that I have working in my team that, you know, they're producing EMI, that that was consistent and telling a consistent story with what Baker Richards did.Kelly Molson: And so what decisions did you come to about the pricing? And how does it work now, and because I want to talk about how it works then but also, this was pre pandemic, right? So then you had the pandemic to deal with as well. So what did you put in place?Simon Addison: So to start with, we ended up with a relatively simple pricing structure. We had three price points during the year, we had that sort of summer, peak price period, if you like, we had the shoulder months, so spring and autumn, and then we had the off peak period through the winter. And within that, weekdays were always cheaper than weekends. Every time a visitor looked at our website, there was always a choice to be made about what price they wanted to pay. And when we were first speaking to Baker Richards, they gave this great example; it was one of the kids theatre shows it may have been Peppa Pig World or something. And parents were taking their kids to see Peppa Pig at the theatre. And there was a balloon on sale and was four pounds for this balloon. And they were getting loads of complaints about people not wanting to spend four pounds on a balloon. Next year, they sold two balloons, they sold one balloon for four pounds, they sold one balloon for eight pounds. Not only did they get no complaints about the balloon, for four pounds, they sold a load of eight pound balloons, because all of a sudden, people go into the theatre, we're presented with a choice. They could either buy no balloon, but if they did want to buy a balloon, they could choose to buy a four pound balloon or they could choose to buy an eight pound balloon. And so it's then been their choice as to the price they've paid. And so for us with visitors, they're looking at the website, there's always a choice that they can make. So when they choose to come on a Saturday, they know that they could have chosen to come on a Friday and it would have been cheaper, but the Saturday met their needs. So the price they've paid is a choice they've made based on the needs they've got. And so that was introducing that element of choice was a really important feature of the pricing structure.Kelly Molson: Yes, you're empowering them to make the decision about it, not forcing them into a decision.Simon Addison: Absolutely. And I think the other thing we did in that first iteration of the pricing strategy was introduced an online discount because we knew lots of people looked at our website before they came, but very few people committed to purchase on the website. Most people came in and joined the queue. And that meant that we couldn't manage their arrival time because they just joined the queue and they'd get in when they got in. So we were seeing sort of five or 7% pre booking before the pandemic, and before we introduced this strategy, we introduced the strategy we put in a 10% online discount. And overnight, we saw a doubling in the number of people that were pre booking. So for us, that was really helpful in terms of predicting their arrival time, but for our marketing team as well, all of a sudden, we had the postcode of where these people were coming from is valuable data that we weren't getting beforehand. Pre booking has become slightly more important over the last couple of years. And we no longer have that discount for online because it's been a necessity. So but that was one of the features of that first iteration of the strategy.Kelly Molson: Amazing. And how did your visitors engage with it? What was the feedback when you launched it?Simon Addison: We didn't get a lot of direct feedback about the fact that we had a new pricing strategy, because the Baths is, you know, one of our features is that we're a tickbox destination. So we're 80% first time visitors. So in implementing a new strategy, we didn't have to concern ourselves too much with the person that said, "Oh, you were cheaper last year, or you've done something different to last year", because those people by and large, don't come year after year. Most people who've been before came on a school trip as I came 20 years ago, it's changed a bit. And so it's definitely a different model, we operate to some other attractions. But what we did see, we saw some complaints, but we saw complaints before the strategy came in. So we saw no more complaints on price than we did beforehand. And we saw many fewer complaints about crowding. And our value for money score increased, and has continued to increase each year with since we increased our prices. Kelly Molson: That's brilliant.Simon Addison: And I think it comes back to that choice element. So your visitors are standing there, and they've made a choice to pay that money. And so they didn't feel like they wanted to come to the Baths, and they had to pay the price. They wanted to come to the Baths, and they were able to choose which price met their needs and the day that they wanted to come and I think that's translated through to those scores.Kelly Molson: Absolutely. I'm definitely never gonna pay a pound for a balloon. No, I'm just putting that out there. It's not happening.Simon Addison: Me, I wouldn't pay four pounds either. Kelly Molson: Who needs a balloon? You're just gonna let it go.Simon Addison: And then you gotta pop it. And it's gonna be a source of disappointment. Kelly Molson: Wow, in the wrong business. Right. This was pre pandemic. So this was 2017, you started this process 2017? Simon Addison: Yeah, yeah. 2017, I joined, we did the sort of discovery and design the strategy 2018, implemented in 2019. And we had our best ever year in terms of visitor numbers in 2019. But all of the growth came outside of the June, July and August period. So our growth came in April and May and September and October. So from that sort of objective of smoothing out the visitors through the year, we achieved that by pushing people out into the shoulder months. And also, we didn't have one day over 7000 visitors. In fact, we didn't have one day over six and a half 1000 visitors. Now, that's still a lot of people through quite a small space. But we certainly drove out those peaks that we were seeing before we implemented the strategy. And as importantly, we made 2.3 million pounds extra revenue in the first year of the strategy. And Baker Rich's modelling suggested that we'd make 2.4 million. So they were really incredibly accurate terms of the modelling that they'd done. And the returns that were possible through this strategy. And it delivered so accurately to that really impressive bit of work.Kelly Molson: I mean, that is a phenomenal impact, isn't it? The difference that has made is just so impressive. But that was 2019. What has happened since COVID?Simon Addison: So I think, because we had multiple price points through the year before COVID, it was much easier for us to reopen with a model that was reactive. I think if we'd only ever had a fixed price point, changing the price would have been a really big thing for us. Whereas we changed our price twice a week. And so being able to sort of reopen in the summer of 2020. With our plan summer pricing, we came to the end of August. And we were still seeing really strong demand against a much reduced capacity. And so we kept the prices at our peak price through September and October. And because we already had those price points built into our pricing structure, it was really easy for us to just take that decision to continue with the higher prices and maximise the revenue from the visitors that were coming through. And I'd say that arguably the 300,000 pounds of additional revenue we made from the pricing structure in 2020 was more useful than the 2.3 million that we made the year before because you know there was revenue was so scarce at that point. And so, being more reactive was really important. Obviously, we ditched the online discount because online booking became a mandatory feature of going anywhere. So you don't need to discount something that visitors had to do. And I think also it just having gone through a year where we charged more, we had the confidence that visitors were prepared to pay for that. And so coming out of COVID, in late 2020, we did a phase two piece of work with Baker Richards, looking at what happened in 2019. But also what was happening in our sort of COVID reopening. And what that showed is that even though we'd increase the prices quite significantly through the summer, in 2019, it had a negligible impact on the demand. So that gave us the confidence to be even punchier in that sort of that June, July and August period, with our peak pricing, and we don't articulate it this way on our website. But effectively, we introduced a super peak price going into 2021. So having never charged more than 17 pounds in 2018, this summer, we've charged 27.50. Not for a long period of the year, it's only at the weekends. And it's only during June, July and August. So it's only 15 days a year or something. But having that headline price, I think Dom from Mary Rose talked about decoy pricing when he was on, it's almost that sort of if you've got that high headline price, then everything else feels comparatively good value, as you as you trade down from that. So people are saying, "Well, you know, let's not go on Saturday, we'll go on Wednesday, because it's three pounds cheaper or whatever", or if you're buying a family ticket even more. So I think using that sort of that headline price as a decoy having real confidence about the quality of your product. So yes, it's worth it, because people are prepared to pay for it. But also, if you look at what else people are prepared to spend 27 pounds on, people have spent 27 pounds on lots of different things. So why is the Roman Baths or why is the Tower of London or Stonehenge? Yeah, they're all equally valid cause on people's leisure spend. And we should be confident about the quality of product that we we give to people.Kelly Molson: You mentioned earlier about retail spent, and this not having an effect on it. What was the effect on retail spend, once you transition to the variable pricing?Simon Addison: There was no impact at all. So we didn't see an increase in retail spend pre pandemic, we just saw no impact at all. For anyone who's been to the Baths, we've got a really small shop, we're confined by being in the centre of Bath, we'd love to be able to expand our shop. But when we do, our benchmarking, we're consistently performing in the top two or three sites for sales per square metre. So we just know that we can't fit enough people in that shop for the number of people that come through the site. And the work that Baker Richards did showed the display visitor numbers increasing year on year, the number of transactions that were taking place to the shop hadn't been keeping pace, basically our busiest times the shop had reached saturation point. So it may be that some people decided not to go into the shop because they'd paid more to come in. But for anyone that decided that there was someone who has bypassed the shop before, because, you know, they just looked in when Bath was too busy. So for anyone who was not going into the shop, there were other customers who were prepared to go in. And since COVID, our retail spend has been through the roof. And you our spend per visitor this year is 50 pence a visitor higher than it was pre COVID. And I can't tell you why, Kelly. Kelly Molson: I was gonna ask, why?Simon Addison: Obviously, high quality ranges and my retail colleagues would not forgive me if I said it was anything other than the quality of product in there. But I think certainly when we first reopened from COVID people were just glad to be out. There was a sense, particularly if you've had a lot done experience like mine with small children, you were just glad to be anywhere other than your own house. And our top selling lines before COVID were toiletries because we bought the bars, spa and well being but people didn't want to buy toiletries, because you know, in 2020, no one's picking up anything and sniffing it. That felt like quite a risky thing to do. But we saw gin and that was a genius move. So we sold gin and children's books. And I think, you know, most people's lockdown experiences was similar to mine, not enough gin and not enough children's books. So they came to the Roman Baths and they bought both of those things in spades. But you know, as toiletries have come back through that they're picking up in terms of sales, but people spending a lot of money, buying high priced jewellery product. I wish I could tell you why. You should have asked Callum when he was on.Kelly Molson: Yeah, yeah, I should. Well, I'll post the question to him and see if he knows. Yeah, it's interesting. I wonder if it's that. I mean, I was very conscious of visiting attractions and spending money in the retail stores because of the fact that they'd been shut. I wanted to spend more money. I wanted to do my bit because I wanted those places to stay open. So I wonder if there's still a residue of that happening when people are visiting?Simon Addison: I think in 2020, we would definitely put it down to that and you could almost see it as well. And there was a sense that people had saved money. Whether that was on commuting costs or childcare bills or whatever, there was a sense that people would save money during the lockdowns and therefore they had more disposable income. But we're coming up with the cost of living pressures. We're coming into winter with massive uncertainty. And every month, I look at those returning members, and I'm waiting for that spend per visitor to drop, and it hasn't done yet. So I think it's more than just a sort of an altruistic desire to support the attractions. Or maybe it's about people choosing to prioritise this activity of their spend over, I don't know Netflix subscriptions or something. So, yeah, I can't answer that question. But we're glad to see it.Kelly Molson: I'll ask Callum. I'll ask Callum Lumsden of Lumsden Design and see if he can tell us and shed some light on it. All right. So what I'd really like to know, if you could give me your top tips for people that are thinking about going through this process, what would they be if anyone that's listening? Now that's thinking this is a genius thing to do, I would like to add 2.3 million to my revenue, please.Simon Addison: I think the first thing is being really clear on your objectives. So for us, it wasn't just about making more money, we'd have ended up with a pricing strategy that looked different if we wanted to just make more money. So the ability to deliver something for visitor experience objectives and conservation objectives was really important, and really featured heavily in the brief that we gave to Baker Richards. So starting out with that clarity of purpose, I think would be my first tip. I'd also say if I know budgets are tight at the moment, but if you can pay for the analysis, then firstly, it's such a helpful validation of your own business analysis that you're doing yourselves. But when you need to sell this inwardly, so we're part of the council, we needed to sell this strategy and inwardly to local politicians and the council leadership. But if you're in a more sort of typical attraction, you're going to need to sell this to your trustees. And having that sort of analysis as a validation of your strategy. And your approach will hopefully give them the confidence that increasing prices by a significant percentage is not a ridiculous thing to do, certainly involving your front of house teams. And that's not linked to pricing strategy that's just linked to anything you do in your attraction, your Front of House Team are the people that are going to hear from the visitors what they think about it, they're the person who has got to explain your own strategic direction to the visitors when they're in front of them. But particularly when it comes to pricing, I think making sure that they're involved, they've got a chance to ask questions. And also that you're giving them that feedback as well. So that sort of regular communication, once you've implemented it, tell them whether what you're seeing is what you expected to see. Because otherwise, if there's a void in that communication, they'll fill it with their own analysis, or we didn't seem very busy last Saturday, and it might not have been busy last Saturday, because it was pouring with rain, as opposed to your pricing strategy is not working. So making sure that you're having that regular dialogue with those teams on an ongoing basis. And I think the final thing is holding your nerve. And that, you know, when we'd never charged more than 17 pounds before that first Saturday, when our prices were 22 pounds, there's a level of nervousness that is associated with that. And so holding the nerve when price setting, we could do a whole separate podcast on communicating with the travel trade. But it's safe to say, that was probably the most challenging aspect of the project in terms of moving the travel trade on to a variable pricing model when they have a, you know, they sell in advance, they sell through third parties. And that was a really difficult set of conversations. But we held our nerve. And despite being told that they wouldn't be able to work with us, they wouldn't be able to bring us the volume. 2019, they bought us more people and they never bought us before. So so there is a bit about holding nerve. And I think post implementation, don't be tempted to tinker too much. Because otherwise you won't know if the strategy didn't work or whether you fiddled with it, and then it didn't work. So I think if you change too many things at once this is the nerd in me, you change too many things at once, you can't tell what's made the difference. So trying to only change one thing, will tell you whether that one thing works or not. Obviously, go through a pandemic, you change everything all at once. And it's very difficult. But generally speaking, if you can sort of make change in a stage where you can measure the impact of an intervention, whereas if you change four or five things at once, you don't know what's caused it, cause the effect that you're seeing. So those would be my top tips. I think Kelly.Kelly Molson: Absolutely excellent advice. Simon, I know that you are an ALVA member, I know that you're really keen to speak with other attractions. I know that you're very well obviously you've come on the podcast to share your insight and I know you're very keen to do that. So I'm sure if anyone does have questions around the OTA challenge or variable pricing, I'm sure that you'd be super happy to talk to people.Simon Addison: Yeah, always happy to.Kelly Molson: We will pop all of Simon's details in terms of, we will put his LinkedIn profile and a link to the Roman Baths in the show notes. So if you do want to reach out to him and ask him any questions, please feel free. Simon, a book that you would recommend to our listeners something that you love or something that shaped your career. What do you have for us today?Simon Addison: This was a difficult question. I tried really hard to think of a workbook that had changed my career. And I really could I've read workbooks, but there's not one that I go back to time and time again. So, so I've picked fiction books, I've picked 1000 Splendid Suns, which is a novel by Khaled Hosseini, which is set in Afghanistan. And I don't think many people are going to choose this book after I describe it. It's not an uplifting read, it's a really challenging read. The central characters are women living in Afghanistan, forced into marriage during a time when the Taliban influence was growing. But I think I read at a time when Afghanistan was in the news a lot. And we were probably presented with a relatively one dimensional interpretation of Afghanistan, in the way that the news coverage came through. And so it offered me an insight into sort of, I guess, Life beyond the headlines. And despite the fact that it was a really harrowing read at times, there was a sense of hope that came through even the most difficult situations. And I think that really stayed with me. And as somebody who's probably we're very interested in sort of world affairs and politics, I think, it really challenged me to make sure that you sort of read around the topic. If you before coming up with a really definite position or opinion on a world situation, the need to sort of read around something. And I know, this wasn't a it wasn't a fact book. It was a fiction book. But I think it really changed my perspective on Afghanistan. So I don't think many people want to read it. But if you want a really harrowing read, but you know, that sense of hope and really difficult times, it is a great book.Kelly Molson: Thank you. Well, thank you for sharing. I'm sure people will want that. And if you do, if you go over to our Twitter account, @skip_the_queue, and you retweet this podcast announcement with the words "I want Simon's book", you could be in with a chance of winning it. Simon, thank you. It's been lovely to chat to you. I always enjoy chatting to you. Even though I called you a nerd earlier. I apologise about that. Simon Addison: I forgive you, Kelly.Kelly Molson: If you do have a little pop quiz that you'd like me and Simon to join that you think would be useful for, please do let us know. On that note, I think we'll end the podcast there. Thanks, Simon. It's been fun.Simon Addison: Thanks, Kelly.Kelly Molson: Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.
Five years ago, Dr. Heidi Gardner, Distinguished Fellow at Harvard Law School and co-founder, Gardner & Co, wrote the book, "Smart Collaboration" where she laid out the "why" behind smart collaboration efforts. In her upcoming sequel, "Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work," Dr. Gardner explains the "who" and the "how" behind collaboration. The issues that law firms face today are incredibly complex and multifaceted. And in an industry famous for "going it alone," that approach exposes firms to much greater risk than those who find ways of implementing "smarter collaboration" techniques. Smarter Collaboration helps increase revenues, profits, and efficiencies while reducing risks and improving client relationships and positive outcomes. While the idea of collaboration may sound like a "soft topic" for law firm leaders, Dr. Gardner points out that there is empirical data behind this and if firms are not engaging in smarter collaboration when doing the "real work" then they are either doing something that is pretty low value, or that falls into the realm of commodity work. In addition to data driven analysis, Smarter Collaboration also includes a number of examples of how companies and law firms thrive through the use of Smarter Collaboration. Plus, there is a test on determining behavioral tendencies when it comes to collaboration. This psychometric tool helps identify seven different dimensions which can lead to great collaboration within the organization, or may be barriers to collaboration. And, as strange as it may sound to those of us in the legal industry, law firms are not unique when it comes to collaborative behaviors. In fact, Dr. Gardner says law firms are more different from each other than they are from other professional services industries or large corporations. Listen in for more details on the upcoming book, Smarter Collaboration. AALL Crystal Ball Question This week we have John Beatty from the University of Buffalo Law School answer our crystal ball question where he points out that the pipeline of traditional law librarians for law schools may be running dry. Links Mentioned: Pre-Order Smarter Collaboration - Amazon or Barnes & Noble Gardner & Co Smart Collaboration Accelerator Contact Us: Twitter: @gebauerm or @glambert Voicemail: 713-487-7270 Email: geekinreviewpodcast@gmail.com Music: Jerry David DeCicca Transcript available on 3 Geeks and a Law Blog
Today, I'm so excited to introduce to you my good friend Keisha Luke aka Queen Keisha the Queen of Nutrition. It's so cool to talk to yet another Queen on the podcast! Keisha Luke is a Corporate Nutritional Leadership Speaker. She teaches healthy balance, along with essential topics that lead to healthier and more productive employees that generate increased revenue. Keisha graduated with an honors bachelor's degree, and she holds several certifications in the space of Holistic Practitioner, Aromatherapy, Reflexology and Culinary Nutrition, and a Diploma in Massage Therapy. Her knowledge of nutritional and digestive health continues to reach the lives of many. With over 15+ years of experience in the health field, assisting over 5,000 clients, Queen Keisha continues her mission to nutritionally and digestively assist humanity internationally. Queen Keisha (Queen of Nutrition) Our Guest Queen Keisha IG: @queenkeisha_luke LinkedIn: Queen Keisha FB Page: Keisha Luke Nutrition & Catering Hacks to Take Away Nutrition is definitely a huge component when it comes to sustaining your body. Make sure that you are in taking enough nutrients to keep you going to keep you powering through the day. Having the right nutrition and hydration in your body to sustain through the day is so important. Keisha's shared about coined the miracle baby at the hospital when she was born, because she was born premature. She shared about the reason why she is nutritionally and digestively educating humanity worldwide. That is her mission today. Nutrition is a holistic approach to the way that we're seeing everything in relation to us right to our own bodies and the world. What holistic nutrition is about. Let's get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation: http://hacksandhobbies.com/booking --- Send in a voice message: https://anchor.fm/hacksandhobbies/message
Vox Royalty Corp. is a Canada-based mining royalty and streaming company with a portfolio of approximately 50 royalties and streams spanning eight jurisdictions. The Company is focused on building a portfolio of royalties and streams across a diverse mix of precious metals. Its portfolio is predominantly geared towards precious metals royalties, which makes approximately 70% of its portfolio weighting by net asset value. In addition to its precious metals' royalties, the Company has underlying exposure to a more diverse array of commodities, including base, battery and certain bulk commodities. Its approximately 80% assets are located in Australia and North America. The Company's portfolio of assets includes Brauna, Dry Creek, Janet Ivy, Koolyanobbing, Segilola, Anthiby Well, Ashburton, Bowdens, British King, Brits, Bullabulling, Bulong, Kangaroo Caves, Limpopo (Dwaalkop), Limpopo (Messina), Montanore, Mt Ida, Otto Bore, Pedra Branca, South Railroad, Sulphur Springs, Uley and other.
As entrepreneurs, you are no stranger to the term Automation! Automation is the key to: Getting back time into your day Always setting up your clients for an extraordinary and consistent journey Get away from some of the daily grind and grunt work Today we are talking with Yvonne Hemmings about Zapier and Airtable.Let's dig in. About our guest, Yvonne Hemmings Yvonne originally started out her freelance journey as a Virtual PA before seeing an opportunity to help small business owners save time by implementing automation. After a discussion with a former colleague Jason the idea for a business centered solely around automation was born and Automation Made Simple was created. Yvonne together with Jason work to transform your business and life by implementing automation into your business. It's that simple! Their
I'm SO excited to be back from my maternity leave! In this episode I'm chatting about how I took a month off social media and 2x our revenue on the services side of our virtual assistant agency business. If you're wanting to take time off from posting, go on maternity leave, or even just unplug as an entrepreneur, this episode is for you! I'm sharing the three things that led me to increasing revenue in my business, and how you can do the same in yours! If you're wanting to take your business to the next level, give this episode a listen! LINKS MENTIONED FREE MASTERCLASS: how to build a profitable virtual assistant business Connect with Amanda Rush Holmes: INSTAGRAM: https://www.instagram.com/boldbusinesspodcast/ (@boldbusinesspodcast) https://www.instagram.com/thevirtualassistantstudio/ (@thevirtualassistantstudio) TIKTOK https://www.tiktok.com/@thevastudio?_d=secCgYIASAHKAESPgo8LCv48wvG2BWVD5d%2FTAHemtoAsodp6aYx4yptZhlG2E6tuwgx3JVzxAtPa7GTxXsx6%2FY68MsQ3aR9DZCNGgA%3D&_r=1&checksum=e269d5865c3dc4029e92a78ec173f7cc66b9c1887c9b7ea526e20d0f8dc3b08c&language=en&sec_uid=MS4wLjABAAAApf90XgtUDghObqn8Mj7ij4uf3MpuMFteeTagWO04t5ubwLGjYWTfi_6duFTXsmOq&sec_user_id=MS4wLjABAAAApf90XgtUDghObqn8Mj7ij4uf3MpuMFteeTagWO04t5ubwLGjYWTfi_6duFTXsmOq&share_app_id=1233&share_author_id=7085044225859961898&share_link_id=4C953DC1-0775-41EF-9FF6-ADB4BD4F6392&source=h5_m×tamp=1655989579&tt_from=copy&u_code=e16ligd71j1i6b&ug_btm=b8727%2Cb0&user_id=7085044225859961898&utm_campaign=client_share&utm_medium=ios&utm_source=copy (@thevastudio) SHOWNOTES https://thevirtualassistantstudio.com/podcast (thevirtualassistantstudio.com/podcast) Let's up-level your business: WORK WITH AMANDA https://thevirtualassistantstudio.com/services (thevirtualassistantstudio.com/services) LEARN FROM AMANDA https://thevirtualassistantstudio.com/course (thevirtualassistantstudio.com/course) FREE RESOURCES https://thevirtualassistantstudio.com/blog/ (thevirtualassistantstudio.com/blog) BECOME A PROFITABLE VIRTUAL ASSISTANT https://the-virtual-assistant-studio.mykajabi.com/free-training (How to be a profitable virtual assistant so you can make full-time income during nap time!) *GRAB YOUR FREE BONUS FOR LISTENING TO THIS EPISODE!* https://view.flodesk.com/pages/5ff270551eedb3895bd097b6 (5 Must Have Tools to Crush it as a Virtual Assistant) Did you enjoy today's episode? If you're thinking- heck yeah, give me more! Would you kindly support us by: Leave a positive review and rating on Apple podcasts. Screenshot this episode and share on your IG story. Tag me @thevirtualassistantstudio and @boldbusinesspodcast https://view.flodesk.com/pages/60170720f8ac9281c7c8bb0a (Subscribe) for weekly tips + tricks for how to work less and earn more.
In this week's episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Alain Gazaui, president of SpaKinect, a telehealth company devoted aesthetics. Alex and Alain discuss the changing digital landscape as it relates to medical spas, covering topics such as: Maintaining compliance with telehealth; The importance of good-faith exams; What attracted Alain to the aesthetics industry; How to create human connections virtually; The importance of patience vs. speed when it comes to adapting technology; The “flywheel” concept and its application in customer experience; And much, much more!
タイムライン 00:32 AlgoliaがShopify Plusの認定パートナーになりました 04:42 Algolia SearchにおけるOptional Filtersの活用方法 関連リンク (日本語ブログ) AlgoliaがShopify Plus認定パートナーになりました！ (英語ブログ) Increased Revenue for Merchants, Algolia is now a Shopify Plus Certified Partner (英語ブログ) Feature Spotlight: Optional Filters
Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Kristin Zhivago, a revenue coach and the president of Zhivago Partners, a digital marketing management company. Kristin started her entrepreneurial journey when she was 17, selling machine shop tools. Being young and having no training whatsoever, she learned the hard way that sales was not as easy as just showing up. After failing miserably, she dedicated herself to learning everything about tech and selling and soon turned her fortunes around. After college, she started selling for various companies around Silicon Valley until she and her husband started an ad agency business together. When her husband retired, she decided to put everything she had learnt into helping companies grow and became a revenue coach. Today, she teaches CEOs and entrepreneurs how to make more profit by understanding what their customers want to buy from them and how they want it to be. Knowledge that she has also captured in her book: Roadmap to Revenue. Don't miss this episode to discover more about Kristin's success story and the necessity of knowing the demands and mindset of clients in order to achieve continual business growth. "Selling is not really selling. It's having a conversation with somebody about what they're trying to do and then seeing if you can help." - Kristin Zhivago Highlights In this value-packed episode you'll learn: The importance of product knowledge in gaining more revenue. How to understand the customer's needs and wants by knowing their mindset. A simple way to acquire real customer feedback and how it will help you get the confidence to proceed. How to understand exactly how your customers like to buy. How to navigate the minefield of sales. The difference between brand and branding. The value of delivering and keeping promises when building a business. "Business takes bravery, courage and humility. Most people are afraid of what they'll find out from customer research, but it's a lot better to find it out before you invest in a business that isn't going to work." - Kristin Zhivago About Kristin Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She spent decades as a "revenue coach," helping CEOs and entrepreneurs increase revenue by understanding what their customers wanted to buy from them and how they wanted to buy it. She has interviewed thousands of customers for hundreds of companies and is an expert on the customer's buying process. She and her team generate leads for companies in all types of industries. Kristin is the author of the 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy." Connect with Kristin Website Facebook Page Twitter LinkedIn Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > The Driven Female Entrepreneurs Club About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients? To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!
Cash Converters (ASX: CCV) managing director Sam Budiselik joins Small Caps to discuss the company's positive operational performance for the 2021 December half year. During the period, Cash Converters' revenue grew more than 23% to reach $115 million, despite the ongoing challenges from COVID, which included a 24% loss in trading days across its nation-wide network. Mr Budiselik said the period also resulted in a significant 36% increase to its loan originations, which was a result of the company's investment in its digital strategy and assets.Article:https://smallcaps.com.au/cash-converters-december-half-year-strong-balance-sheet-acquisition-opportunities/For more information on Cash Converters:https://smallcaps.com.au/stocks/CCV/
Join the Shepherdess Newsletter: http://bit.ly/ShepherdessNWSLTR Today's video features Joel Salatin sharing some valuable insight on how to increase income and profitability on a small farm. This video talks about diversifying and building multiple income streams on your farm. This is a basic principle in business and one that nearly every Millionaire takes hold of. Diversity of income streams is a hedge against disaster on farm. It creates a safety net of income that will catch you when any one enterprise struggles. Diversity of income on farm makes the startup losses bearable and cuts risk that accompanies ranching. Whether your diversification means more animals, or maintaining a full time job, I hope this video encourages you on your farming for profit journey! -the ShepherdessSupport the show (https://www.buymeacoffee.com/theShepherdess)
Today on the show I'm going to give you an overview of how things went last year for the business.We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.I started doing this in January of 2004, which means we're coming up on 8 years for our online business. So, it's taken this long to have the kind of year we just had.But I'm okay with that, because we're on a journey here. As the saying goes, it's not about the destination, it's about the journey.With that said, I want to share some things I've learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.I also want to share what our plans are for 2022.Like I said, we've just had our best year ever, and I want you to do the same for your business. It's a great episode, and a great starting point for making 2022 your most successful year yet.In this episode, you'll learn:The fastest way to scale your businessHow to promote your flagship offerGetting more results with less workThe shift in how people are consuming contentShould you be focussing on list-building?A huge mistake I made in a recent hiring decisionHow to streamline your content creation and schedulingLinks & Resources Mentioned in this Episode:10XPROConvertKitErica CourdaeIndia JacksonPodcast Episode: How to Create a More Inclusive Business with Erica CourdaePodcast Episode: Thinking Differently About Your Marketing Efforts, with India JacksonThe CommunityStephanie JudiceJacquette TimmonsMel AbrahamDM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programFull show notes are available here
David Pearson is the CEO and Partner of Level Five Selling, an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide, the world's largest CEO executive coaching and leadership development organization, with over 23,000 members. Looking back even further, he was Senior Vice President for TrueBlue, a $2.7 billion global talent solutions company. He led sales of a $1.6 billion business unit, leading the selling efforts of 1,000 sellers, serving over 120,000 customers. He also served as president of TrueBlue's $100M+ aviation business under the brand name PlaneTechs.In this episode, you're going to hear David Pearson and George Leith discuss topics from the books; Level 5 Coaching and Level 5 Selling. So, what is the Level 5 coaching system? David walks us through how to move from a Professional Visitor (Level 1) to a Value Creator (Level 5) and how selling at levels 4 and 5 have historically brought individuals and teams a 91% increase in revenue, not to mention the immense decrease in "scrap and waste" quality sales calls. Managers need to know the levels at which their sales teams are selling, then through tactical and strategic coaching, take them to a level 5 selling. What level are you selling at?Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.
In this podcast, I'm going to show you or share with you. If you're listening, you're not going to be able to see anything. You will be able to listen to what has recently happened with one of our niche properties, how we increased revenue overnight. If everything holds, it'll be a minimum of a $500 per month increase from doing nothing other than this one thing. We did not increase traffic. Traffic stays the same. The 500 will go higher if it goes up, but this is just one minor tweak with the existing traffic on this one niche property. I'm going to share that with you here today. If you are a brand new listener and don't know what niche properties are. It's a piece of digital real estate.All of this is discussed more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK!
Guest: Emily Murphy, a coach at CEO Coaching International. Emily has held multiple leadership roles in the federal government, most recently serving as Administrator for the U.S. General Services Administration (GSA), the federal agency charged with managing 371 million square feet of office space, over $75 billion in governmentwide contracts, and a number of shared services. Quick Background: Think you have problems managing, compensating, and inspiring your team? Well, imagine your workforce is more than 11,000 strong, you're overseeing a $37 billion budget, and both you and your organization are responsible for supporting the operation of the U.S. federal government. On today's show, Emily Murphy discuses the specific strategies and tactics that she implemented within the GSA that led to BIG improvements in culture, employee engagement, and leadership scores, all while generating multi-billion-dollar increases in sales and revenue.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Are you willing to start saying no to wrong customers to see real change for your agency? Kerrie Luginbill is a partner and Chief Strategy Officer at Old Town Media, a Colorado-based agency that since its beginnings offered a unique and agile approach to web design, development, and marketing by providing customers a business-driven approach. Now they partner with companies to create and implement marketing strategies that connect with their audience and inspire action. Kerrie discusses how she increased revenue by 4X in under one year. And now, after 15 years in the business, her agency crafted a "no-fly" list for customers, identified their target client, and the growth that resulted from this move. 3 Golden Nuggets Saying no to wrong prospects. Kerrie and her team really noticed a difference once they identified the right target customer for them and started to say no to the ones that did not fit that target. It was what catalyzed the growth, she says. Of course, it's not easy turning down business, but they found that saying yes to the wrong kind of customer really reduces the amount of space you have for the right ones. Especially when it comes to clients that are disrespecting your team. Learning to say no can be a way for you to protect your team and a catalyst for growth. The no-fly list. With that in mind, Kerrie and her agency began creating a no-fly list, writing down all the similarities that made some customers not fit in the target customer model. They started identifying red flags, like referencing another company's vision to explain their own. They wanted to work with companies that had a clear vision of where they wanted to go. Their biggest focus was value, because ideal clients must have a lifetime value customer that can afford them the margin to have an engagement with them that's large enough for them to drive value. Shifting to value-based pricing. It's very hard to get to value-based pricing when you're working with a small margin. Once you start saying no to low-margin clients you will start to identify people that share your values and with which you can form a strong engagement and a strong relationship. You can find that those clients are even easier to work with. This way, you start to reduce stress on your team, which helps reduce turnover. This is when you can start shifting to value-based pricing. Sponsors and Resources Ninja Cat: Today's episode is sponsored by Ninja Cat, a digital marketing performance management platform where you can unify your data, create beautiful, insightful reports and presentations that will help you grow your business. Head over to ninjacat.io/masterclass to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Saying No to the Wrong Customers and Shifting to Value-Based Pricing Jason: [00:00:00] Welcome, agency owners. I'm Jason Swenk and here's another episode of the Smart Agency Masterclass. And on today's episode, I have an amazing guest who went from $500,000 in revenue to over $2 million in just under a year. And we're going to talk about the one thing that she actually did at her agency in order to accomplish this. Now, before we jump into the episode. I want you to do me a favor. I want you to take a screenshot of the podcast. And then I want you to upload it to social media and tag us so I can give you a shout-out for listening to the show. Let's go ahead and bring Kerrie on. Hey, Kerrie. Welcome to the show. Kerrie: [00:00:43] Hello. How's it going? Jason: [00:00:45] Awesome. I'm excited to have you on, so tell us who you are and what do you do? Kerrie: [00:00:50] Yeah, my name is Kerrie Luginbill and I am a partner and the Chief Strategy Officer at a creative agency in Fort Collins, Colorado. So just about 45 minutes North of Denver. Jason: [00:01:03] Awesome. I'll uh, we, we just moved to Colorado in Durango, so I'm starting to just try to figure out where everything uh is, but, uh, uh, I'm… Let's go ahead and jump into it and talk about what's the one thing, you know, that took you from 500,000 to over 2 million in less than a year? Because there's a lot of people that spend years, sometimes decades. Um, and they hit that plateau and they can't figure out what do they actually need. Kerrie: [00:01:34] Yeah, and full disclosure. It was more than one year. It was a couple of years, but there was a really distinct difference that we, we took a different direction that we took with the agency that really catalyzed a lot of that growth. And it was really identifying the right target customer for us and saying no to the customers that were not in that target. It's really hard as an entrepreneur to say no to business and to work. But what we found over the last couple of years is that when you say yes to the wrong kind of client, you are really creating, you're reducing the amount of space that you have for the right client. And that was really inhibiting us. And so we had to kind of fight ourselves. Our, the ownership, there are three of us that are partners and, you know, so we'd have to question each other and serve as checks and balances for each other so that we could stop taking in what was not helping us grow. Jason: [00:02:34] What were some things that you did in order to kind of really narrow it down? Because I always look at, you know, when you start an agency, you're just reactionary. Like you got a pulse, you got some money, like I'll take you on. And then you, you know, there's a, there's a switch like you guys went through, like, how did you start evaluating going this is the people I need to say no to? Kerrie: [00:02:58] Yeah, absolutely. It's funny you say that. I remember the first couple of years, uh, trying to launch the agency and literally taking anything. Um, and I think you're, we're all there at a certain point. And I think there's a level of professional maturity that comes with being an entrepreneur for a specific amount of time and starting to get things under your belt, bigger clients that give you a little bit more confidence to say no to some of those smaller clients. But what we did was we actually started creating a, like a no fly list and we would write down the similarities that would cause, you know, clients to maybe not be that ideal target customer. And started to find a lot of correlations between them and then started to build out the correlations between the clients that were really strong for our company and really fit with us well, and then between those two, we started to create essentially a target persona for our client list. And the biggest thing that we focus on is our client's customer value. So when you hire an agency, you as a, as any kind of business product or service, you must have the amount of margin that allows you to work comfortably with an agency. So, you know, businesses with really tight margins, uh, independent restaurants, salons, things like that are actually really challenging for us to work with. Because they don't have the margin in the day to day to be able to have a large enough engagement with to create a lot of value for them. So we started to tease that out and it really comes down to our ideal client is a client that has a lifetime value customer that can afford them the margin to have an engagement with us that's large enough for us to drive value. Jason: [00:04:51] Yeah. I love that. What are, what are some of the criteria? So obviously that's probably one of the criteria is of the no fly list. And I like that. I've never heard of that. I, I always treat it as kind of like a Vegas buffet. Like you try everything out and then the stuff that you were like, ooh, I don't like that. Like, you're not going to go back to that section anymore. But, and then by the time you come back to the, well, I guess a smaller buffet, the time you come back, the second time, you probably be like, ooh, I like this stuff. So what was some of the criteria on your no fly list at first? Kerrie: [00:05:25] Yeah. So I think at first it started, it wasn't very sophisticated. It was, you know, the little things that we were identifying. Um, typically one of my big red flags is if a client comes to us and they, they want help, you know, defining their brand messaging, creating, you know, creating a place for them in the market and they reference other company's visions to explain their own vision. That's usually a pretty big red flag because I start to, you know, it's almost like, well, is it your idea? Or did you see somebody else had a great idea? And now you're trying to replicate that. And so we really look for that strong vision from the client, whether we're working with the business owner, operations director or marketing director, it's really important that they have a vision for where they want to go so that we can work together to tease that out and really hone it in. But if they're referencing someone else's vision that has been successful, that's usually one of those red flags. Jason: [00:06:27] Oh yeah. Like I, I remember getting all the time, hey, I want to build… I get this great idea that no one's ever thought of, it's Facebook, YouTube, and Google put together. But I have a budget of like a thousand dollars. And I'm like, holy cow. Like, get me off the phone. Kerrie: [00:06:45] Yeah. You know, um, we, we were known for building websites in the, in the beginning. Because Old Town Media started creating websites before WordPress was, you know, really taking over the market. It was a much higher barrier to entry. And so everybody had to go hire a professional for their website. It wasn't something you could kind of go figure out yourself very easily. And so that created a reputation for us where we were known as a web shop for a lot of years. And people would come to us wanting a website for an idea before they had a business plan for that idea. That was another one of the big red flags on that list is if you don't know how you're going to operate business and you want a website because you think that that's going to solve all of your problems, that's typically not the answer. Jason: [00:07:42] Do you feel like you have to comb through mountains of data, jumping between multiple platforms to spreadsheets, to slide decks and backing in, in order to create performance reports for your clients? It's a constant drain on your agency's time and resources. And that's where our friends at Ninja Cat can help. Ninja Cat is a digital marketing performance management platform that really unifies your marketing data and empowers your agency to automate insightful, beautiful client reports at scale. Now, Ninja Cat keeps your marketing performance and presentation tools in one place, freeing you up from manual data wrangling. And it really gives your team more time to focus on strategy and growing your business. And for a limited time, my smart agency podcast listeners will receive $500 ninja credit when you go to ninjacat.io/masterclass to claim your offer and schedule a demo. That's ninjacat.io/masterclass. Yeah. Yeah, I know I, I love that you make sure that… I love the criteria because I think a lot of agencies we take on certain industries that have a low margin. And then they're like, hey, I'm at my cap. Like they can't spend anymore. I'm like, well, are they really? Like, how can you actually add value? And they're like, and they keep their pricing the same. Like, there's so many mastermind members that we, we, uh, they come in in the very beginning and they're like, oh, I'm at my cap. And then by the time we're like, no, no, no, this is who you actually need to go after… And as we're raising our prices and, and you tell me when you actually did this, when you actually started kind of implementing the no fly list and then your target persona that you're going after. I presume that you were able to probably charge more, which meant probably that you could hire the right people, which meant you had more freedom. Am I on the right path? Kerrie: [00:09:48] Yep. Absolutely. You know, and people still get through the no fly list every once in a while. And we actually we've broken out, you know, our ideal target to incorporate a percentage of clients that we'll take on that don't have the margin that we work with a little bit differently, but they have to be passion projects for us. It has to be something that we're really passionate about as a team. Um, but you are exactly right. Once you start saying no to those low-margin clients and, you know, you'll start to identify that the people that you have a really strong engagement with and a really strong relationship with, they're usually easier to work with too. And so you start to, you know, reduce some of the stress on your team, which increases, you know, how long your team members stay with you. You're reducing turnover. You're reducing that chaos in the company. And you can start shifting to value-based pricing. That's kind of the buzzword, I think, in the agency world is everybody's like, you know, time and materials versus value-based pricing. And it's really hard to get to value-based pricing when you're working with such a small margin. You're really, you know, serving as more than just a like brand or creative partner, but also a sales partner and like an advocate for smaller businesses. And I think it's just a very different relationship. Jason: [00:11:11] Yeah. How, uh, what are some things that you guys do in order to demonstrate, you know, the value in your pricing? So you can charge on value-based pricing rather than time and material. Kerrie: [00:11:24] Yeah. So it really comes down to making sure that you have really, really clear objectives and key metrics for your clients. And so it's actually kind of interesting. We use KRAs for our employees. So key result areas where you basically, you define an objective, you have actions that then will help you achieve the metrics that achieve your outcome. So, you know, you start with an outcome actions metrics. We've taken that KRA approach to actually how we look at our client engagements and we define them the same way. We say, okay, we're working with a client. We're doing content creation for them. What's the outcome we're trying to achieve? What are the actions we're taking? And what are the metrics we're looking at? When you can tie it into the data for them, and you can say, hey, when we pull this lever, you have more sales. And you can start to look at what outcomes you're achieving based on the actual actions that you're taking. That time of material dollar amount is not as relevant because there's such a strong value to actually achieving those outcomes. Jason: [00:12:36] I see a lot of agencies, they really don't focus on the results or they don't focus on kind of the leading indicators that will actually get the results. And, and like, and it amazes me because a lot of times when I'm chatting with an agency owner that wants to scale faster, um, it really kind of, and like I was chatting with an owner not too long ago, they had resentment for their clients. I was like, well, let's get to the real problem. And I told him, I said, the real problem is you're resenting your clients because you're too dependent on the clients. He's like, well, what do you mean? I was like, well, you're dependent on the wrong types of clients that aren't paying you the right amount. And I asked what's the value that you deliver to them? He didn't know. And I was like, well, how could you ever charge value-based pricing if you don't know the value? Like how are, how are they? So, um, I'm glad there's, there's agencies that are focused on the results. Cause I, I see when, when our mastermind members and the people that go through our frameworks, when they start kind of understanding the results that they deliver. And that's the key part is you gotta be able to deliver the results to your clients. There's so many people that go well, I took a course on how to start an agency from Joe, Joe. And I'm like, well, they taught you Facebook ads, but did they teach you like how to deliver the results and all that? Like, and they're just learning on other people's dime, which always frustrates the heck out of me. Kerrie: [00:14:05] Yeah. You know, and I think in those earlier days where you're working with smaller clients that maybe it's a solo preneur or some, you know, small margin kind of business, a lot of times they don't have their own data figured out. And so it becomes even more challenging for that agency to tie their outcomes to their results, because they're not getting the same kind of data back from the client. And that is… That's something that we've started working on. How can we actually help our clients get to more sophisticated reporting internally so that we can tie our, our actions to their results and start to get a little bit farther into that? But it's a lot of client education too, you know, a lot of times, um, it's explaining the difference between lead and lag indicators and trying to help them see that, you know, by the time you're looking at this number, it's already too late. And we should really be looking at these lead indicators and some of these numbers over here, because they're ultimately going to influence these lag numbers. So I think it's, it's really just marketing, especially in today's age, is getting a lot more sophisticated when it comes to data and being able to correlate activities to actual outcomes. And it's something that I think agencies are, are really, they need to be more responsible in getting there and focusing on that. Jason: [00:15:31] Totally agree. Well, this has been amazing. Is there anything Kerrie that I did not ask you that you think would benefit the audience? Kerrie: [00:15:40] You know, I think the biggest thing I wish that somebody would have told me like three or four years ago is it's okay to say no. It is okay to say no. If it doesn't feel right, or if you know, a client is not respecting your team or your time, it's okay to say no. Because when you open up that space, you are creating space for something better and a better fit and a better relationship. And that's what will grow, grow your agency. Jason: [00:16:08] Yeah. And, and those troublesome clients that you should say no to, like, if they're treating, mishandling your team, you're not making money on that end. Like, and I don't even care if you're making money on that. It's going to cost your team and your employees, which then just makes you have to do everything all over again, which is a complete nightmare. Um, and you go back and then you're just… Then you get to a point where you're selling for penny on the dollar to someone that's going to take advantage of your client portfolio. And I don't want that to happen. So awesome. Um, what's the agency website people can go and check you out? Kerrie: [00:16:45] Yeah, oldtownmedia.com. We're on Facebook and Instagram, but we probably put the most of our, uh, fun stuff on Instagram, so… Jason: [00:16:56] Awesome. Well, everyone go check out their website and Kerrie, thanks so much for coming on the show. If you guys enjoyed this episode and you want to be surrounded by amazing agency owners that are on a fast growth pace and really scaling their agency fast and they want to be surrounded by other amazing people. Um, so you can scale your agency faster, go to digitalagencyelite.com. This is our exclusive community our mastermind, uh, members where we just have so much fun together going through, you know, the frameworks that are working for other agencies. So go to digitalagencyelite.com. And until next time have a Swenk day.
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Karen Rodriguez, the Director of Operations at Doral Automotive Group, a 3 rooftop automotive group in southern Florida. Their first store, Doral Lincoln in Doral, FL, is the 3rd largest volume Lincoln dealership in the nation. This location paved the way for their growth, and two and a half years ago they purchased Ford of Kendall in Palmetto Bay, FL. Since then, Karen and her team turned the store into one of the top 50 Ford dealerships in the nation. Then, less than a year ago, Doral Automotive Group opened their third location, Lincoln of Cutler Bay in South Miami Heights, FL. Today, the three stores combine to sell about 800 - 900 vehicles each month. Joining them on today's interview is Kelly Koliopulos, the Sr. Director of Sales for CallSource, as a subject matter expert on CallSource's call tracking, lead management, and business analytic solution. They discuss how CallSource became Karen's secret weapon and helps her automotive group sell an additional 60 units per month and generate over $5 million in additional revenue each year. About Karen Rodriguez Karen Rodriguez is the Director of Operations for the Doral Automotive Group. She has been in the automotive industry for eight years now. While it is a family business, the position was not handed to her. She worked hard, graduated from the University of Miami with an accounting degree, worked as a CPA, then she transitioned to the dealership. After working in every department of the dealership, she eventually went to the NADA Dealer Academy. From there, Karen started working as the BDC Manager for almost six years and made tremendous progress. When the Doral Automotive grew to multiple locations, Karen became the BDC Director for the group which ultimately led to her current position as the Director of Operations. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. The Millionaire Car Salesman Facebook Group & The Millionaire Car Salesman Club on Clubhouse: the largest social community for automotive professionals to help educate the automotive industry. The Against All Odds Radio Show & The Against All Odds Radio Show Guests & Listeners Facebook Group: Hosting guests that have started from the bottom and rose to the top. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: VinCue: In addition to being built by dealers for dealers, VinCue is an All-In-One Digital Platform. At the end of the day, it can help your Dealership! Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit www.callsource.com. AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars. CarNow: Sell more cars now! Not only is CarNow.com the market leader in tailored digital solutions, but they are built to help dealers sell more cars.
We're so privileged to have the discussions we have on our podcast. We're always learning and working to keep up with ever-evolving trends. One common topic that has become more popular in the industry is intent data. We have noticed that more of our guests are eager to learn and understand this upward trend. So if you're looking for that additional information and inspiration to leverage intent data, today's guest is perfect. Jaymi Onorato is the head of marketing at Intensify. Intensify is an intent data software and solutions provider. Literally, it's intensifying intent data by making it actionable, automated, and digestible so you can leverage powerful insights. We weren't surprised to learn that Intensify takes an active approach in finding their own customers by using their own intent-driven solution in combination with education-based content. As our host, Lukas says, it's marketing inception. Although intent data is an upward trend there are many seeking more information and Jaymi aims to provide this with high-quality educational content. Beyond this, we were happy to learn that Jaymi is looking to improve and increase personalization on their website in order to ensure visitors can resonate and connect with their solution. Focusing on user experience has increased their inbound leads and we're not surprised.
Erin Lawler is the Head of M&BD, Americas at Hogan Lovells, an international law firm that operates at the intersection of business and government. She has over 20 years of experience in Am Law 100 firms, and this is her third leadership role at Hogan Lovells. Erin has established “best in class” client programs and increased collaboration in her previous role as the Global Head of M&BD Operations and Business Management. Prior to Hogan Lovells, Erin worked in Business Development for Norton Rose Fulbright and WilmerHale, where she developed client retention strategies and other programs to drive revenue growth. Erin lives in Connecticut with her partner and their eight-year-old daughter. In this episode… The pandemic disrupted life and business as we know it, including the legal industry. A business that was once face-to-face needed to adjust to virtual contact. This change created a lasting impact on how to engage with clients. How did the pandemic impact your business? Professional services that were dependent on interaction needed to reassess, and Erin Lawler saw an opportunity for improvement. Coming out of the pandemic, she realized the mechanisms of client communication needed to change. Erin implemented the use of client feedback by changing the mindset of how to conduct a client listening session, and she uses it to strengthen and establish strong relationships to improve the legal industry. In this episode of The Lawyer's Edge, Elise Holtzman is joined by Erin Lawler, Head of M&BD, Americas at Hogan Lovells, to discuss the impact of client communication. Erin has over 20 years in the industry and is passionate about providing top-level client services. Together they discuss how to focus on business objectives and imperatives, establishing credibility, and delivering top-level client service through feedback. Stay tuned!
In this episode, Sara Carter discusses how she used the Healthy Steps Nutrition platform to build a wildly successful nutrition program. Topics Discussed: - Her role as a gym owner to support the grow - How she became more confident with selling the nutrition program in the front-end offer - How the HSN app has been a game-changer to help them streamline the delivery of their nutrition program If you are a gym owner looking to add a nutrition program to your business, listen to this episode! https://growyournutritionbusiness.com/grow-your-nutrition-business-podcast-episode-80-how-sara-carter-built-a-nutrition-coaching-program-to-support-all-new-clients-increased-revenue-by-over-25
The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
Flowster Live Demo https://flowster.app/live-demo// Episode Highlights [02:51] — Neil introduces himself and how he became an SEO consultant Neil was an investment banking project manager before he started his SEO journey in 2009. He worked on his business evenings and weekends until it grew. Initially, he wanted to hire agencies to help his business grow. However, he found that he was more than capable of solving his problems. That's how he fell into the world of SEO strategy. [05:13] — Neil shares his client's experience with SEO Neil worked with a client who sold thousands of products, including heaters, online. This client's traffic mainly was from paid advertisements. They wanted to know how they can grow their sales organically. Neil introduced an SEO strategy to his client, along with the factors that can affect SEO results to manage their expectations. [10:15] — Factors that you need to consider when looking at the speed of SEO strategy results Brand new sites will not be trusted by Google right away. Sites that have more history will have better domain authority. The more trusted sites link to your site, the more Google trusts you. Determine how optimized the site and the content are for Google and the users. When site architecture and content are optimized, it becomes easier for Google to rank your website. [17:29] — Neil's SEO strategy and tactics Identifying architectural issues in your site and clearing them up contributes to the site's reputation. Creating content with keywords targeted to your users will make them find the products faster. Optimizing category pages declutters the site, which heightens the experience of Google and its users. The more good data is given to Google, the higher a page can rank. [34:07] — Why SEO is a compass that builds your brand organically online Tactics for SEO strategy on this front include blogs, social media presence, and non-sales-related newsletters. The effects of this SEO strategy will snowball over time. When you broaden your view, you can fill your content calendar with exciting ideas. [39:34] — Link building practices to avoid and do You can hurt your site by buying links from the wrong places. Buy links if the site is genuine and high-quality. Running a blogger outreach campaign is also a good idea. Create unique content if you want it to be shared. [49:20] — Why an SEO strategy involving link building pays dividends Link building is a component of SEO strategy that takes time. However, it can be a better investment than paid advertising since it provides value to your site over time. You can do a mix of building links and increasing your domain authority, depending on your keywords.
In this episode, Dr. Kirschenbaum shows how quality and safety can be improved with digital solutions through a case study. Through a digital backbone, they have increased revenue, quality, and safety. At the same time, they have decreased costs. Administrative efficiency was also one of the things that were increased through these telehealth applications. Including technology in the medical field may help processes become easier and shorter. These apps help with scheduling and sharing information about a patient's condition pre, during, and post-surgery. Also, it helps doctors do a clearer tracking of their cases. Listen to this success story to inspire your own digital transformation journey.
On the show today were: Rachel Davies, Creative Director @ Susan G. Komen Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA Joseph Manos, Executive Vice President @ MindFire During the interview, I dug into Rachel’s: 30% increase in revenue (by combining direct mail & digital in *this* way) “HOOK” method that drives meaningful engagement through multiple channels Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! Also, Mary Ann Geers and Joseph Manos covered: insight into some of the surprising industries that are recovering and using Direct Mail recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns
Despite the craziness of a pandemic last year, the city of Youngsville saw its tax revenue increase. Youngsville Councilman Matt Romero explains why he thinks revenue went up.
A Powerful Brand Purpose Sets Out a Company's Intent To Change the World for the Better and Connects With Consumers on a Personal Level. Let's Listen To How the Brand- Pampers-Completely Revolutionized Its Sales and Increased Revenue by Changing Its Brand Purpose.
In this episode, we feature Jobble's Vice President in Marketing and Communications Lauren Kurkul. She shares to us how lead routing increased the revenue of Jobble and solved lead qualification puzzle. Jobble is a platform where employers get workers at a fixed rate without restrictions. Through their website, you can hire the workers that you need fast and easy, unlike the traditional staffing agencies. Lauren also mentioned the importance of routing hot leads straight to the AE calendar that will help in the company's revenue growth. Watch and learn more about Jobble and their strategies in this podcast.
fuboTV's (OTCBQ:FUBO) CEO featured by BMO Capital Markets equity research analyst;Mortgage Rates - Another All-Time Low - Freddie Mac (OTCQB:FMCC)Tinley Beverage Company Inc. released its financial and operating results Q4/2019Originally published otcmarkets.com
A discussion of AI, or Artifical Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Facebook campaigns. It's using data to match buyer trends with products they wil most likely buy. It's really interesting. And it's part of the Convining process. My guest is Jerry Abiog is a Co-Founder and CMO of Standard Insights - an AI as a Service growth marketing platform that enables businesses to: Execute data-driven omni-channel campaigns Monetize their data to find lookalike customers on Facebook This helps them target the right person with the right product/service, at the right time. They empower businesses to become more competitive in a data-driven world with marketing precision. Prior to co-founding Standard Insights, Jerry had a consultancy that helped SaaS companies with sales and marketing initiatives. I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
Austin Rief is the Co-Founder of Morning Brew, a new media company bringing you informative and digestible business news. In this conversation, Austin and Anthony discuss the founding story of Morning Brew, what media companies he is obsessed with, how his team grew their email list so quickly in college, and why Morning Brew is expanding into other verticals and media formats. CRYPTO.COM-----The only all-in-one platform that allows you to BUY / SELL / STORE / EARN / LOAN / INVEST crypto all from one place. Join over 1 million users and download the Crypto.com app today to earn $50 USD using the code ‘pomp2020’ when you sign up for one of their MCO Visa Cards. TAXBIT-----Refund-maximizing, cryptocurrency tax software you can depend on. Visit taxbit.com/invite/pomp and receive 10% off your tax plan today by signing up for a free trial. TRAVALA.COM-----Travala.com is the world’s leading blockchain-based travel booking platform trusted by thousands of customers worldwide as their preferred online travel agency. Book over 2 Million hotels and accommodations and pay with 25 cryptocurrencies or credit and debit cards.
Welcome to our first pod episode! I'm your host, Tiina Wilén, and I run a consulting company in Sweden, helping expert-based companies increase revenue, profits, and joy. This is a Christmas Special episode, let's get started!
Starting with the onboarding process, you need to instill the confidence in your clients with excellent customer experiences so that they are evangelical about you. The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front of your clients Never let the debt go too deep Make sure you come back next week, we're starting a series on Customer Experiences. Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing
It was a hat-trick for Food Circle Supermarket, with James Barthorpe and Paul Simpson returning to the radio studio for their third interview.And what incredible progression in the year since Paul and James were last on the show, with turnover increasing by a factor of 10.If you run an ecommerce business you must listen to this episode, it's crammed with advice you can learn from and use to grow your own revenue.Food Circle Supermarket sells surplus food and drink online to the public. They buy stock (all within use-buy dates) directly from manufacturers, which customers can buy at up to 50% less than RRP while saving food from being wasted. It specialises in protein bars and cookies, health and sports nutrition snacks – though its product range continues to evolve and develop.In this new podcast James and Paul describe:- what the business does and the enormous efforts they've gone to to understand their customers- as an online ecommerce business, why they choose Shopify rather than an alternative platform for the website- getting more favourable terms from suppliers- how they increased revenue - and how, as founders, they've coped with such exponential growth- what they did with the £5,000 prize they received last year for winning the Hallam Enterprise Award- making a sustainable business with an average basket spend of £25 - £30.- launching a business is challenging - were any points when Paul and James considered throwing in the towel?- the social media platforms which work best for Food Circle Supermarket - and where 95% of their marketing budget goes- email marketing and what works best for the business- plugging into the Shopify developer community- their approach to social media marketing, testing and learning- the crucial importance of describing your business' unique value proposition concisely and clearly- getting customers to leave reviews- numerous other tips and pieces of advice - some hard-won - about growing and running an ecommerce business.Hope you enjoy this episode (and if you do, please leave a review or rating in Apple Podcasts!)
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Having trouble getting your agency to the next level? Want to increase agency revenue but can't get beyond a plateau? Then it might be time to get a little uncomfortable and take some risks. If you really want to level-up your agency check out the big risk one agency took which yielded 4X revenue in just two years. In this episode, we'll cover: 3 hacks to help your agency level up and increase revenue. Why outbound will make your digital agency revenue soar. How to hire the right agency sales team. Today, I talked with Chris Brencans, CMO at OnTheMap — a full-service digital marketing agency. Chris's agency does something that may sound a little strange. Half of the agency's team are salespeople. That's right! 50% of the approximately 70 people at the agency are involved in sales, and business is booming. OnTheMap's revenue has grown from $1 Million to $4 Million in the last 2 years by investing in its salespeople and taking some risks. Chris is on the show to share some tips with us. 3 Hacks Help Your Agency Level Up Lean on your processes. If you don't have processes, you're driving the highway without cruise control, constantly speeding up and slowing down. Why make it harder on yourself? Once you build-out the right processes, you can take your foot off the gas and start working on other areas of your business. You shouldn't be spending a ton of your time on client work. Instead, build processes so you can work on the business rather than in it. Find the glaring problems. Here's the big secret — you already know what your biggest problems are. Chances are, everyone in your agency knows what they are. Ask your employees and be honest with yourself as you reflect on them. They may be hard to fix. But ignoring them is causing them to be bigger than necessary. Tackle your agency's problems because they are a roadblock to your growth. Take some risks! If you have processes in place (#1) and you don't have any big problems (#2), then you're not taking enough risks. And, your reservations are what's holding back your agency's growth. Take a leap - bet on your agency! Organic growth still requires money, time, and resources. Be willing to spend them. (Like Chris's agency -- their big leap was betting on their sales team and poof! 4x growth in 2 years.) Why Outbound Will Make Your Digital Agency Revenue Soar Inbound marketing keeps you successful. But it's outbound marketing which makes you successful. Chris's agency is 50% salespeople. They bet big on outbound, and it grew them from $1m to $4m. This isn't a one-off tactic. Neil Patel uses outbound to grow his agency, and I had one agency on the podcast who has grown to $6m in 2 years tackling outbound. Outbound just works. You can execute it on a lean budget. There are tons of killer strategies to follow. And it's easy to get started. You don't need half of your team in sales, like Chris. It just depends on your specific processes. But you definitely need one person, or a few, dedicated to sales. How to Hire the Right Agency Sales Team Attracting salespeople is all about salary, benefits, and culture. Selecting the right candidate(s) is all about these 3 things. Look for initiative. You want to give your salespeople some formal training, sure. But you should be able to hand them processes and let them run with it. This team is going to be handling valuable leads. Make sure you give them some room to prove themselves. I believe salespeople prove their worth in their first 60 days. If they aren't cutting it.... you know what you have to do. Find the right soft skills. They say good salespeople aren't made; they're born. That's sort of true. Amazing salespeople need the right soft skills. Look for empathy, leadership, and resolve. You want a team of great communicators. Always hire for soft skills first. You can train the rest of the skill sets but personality either works with your culture or it doesn't. Seek an eagerness to constantly improve. You want a team that's always looking to do better than last month. Do they set their own goals? Do they take constructive feedback? Make sure their hungry and eager to be successful.
What’s going on guys welcome back to another episode today we gonna be talking about something a little bit different and how it applies to your business now today we gonna be talking about how you can actually increase revenue by doing something inside of like affiliate marketing and take your arm yeah I’ll even network marketing multi level marketing these are all different ways that is a business you can actually increase your revenue know what I’m talking about he comes from a bit of inspiration for a while down the grocery shopping so have a listen and actually hear what’s going on I’ll be out in the heat in the head and tactics that these big corporate chains are using our guys it’s absolute genius
How has technology changed the ways resources are allocated in top-performing services businesses? What are the processes that support this change? How can resource management techniques drive increased operational efficiency and revenue? Randy Mysliviec discusses resource management disruption in this illuminating podcast, published in advance of the Resource Management Global Symposium in Dallas, Texas on October 3-4.
Do you want to be ahead of the curve when it comes to testing new Facebook advertising strategies? Then this episode is for you. We’re always looking for ways to increase Facebook ad performance and drive more revenue, and today Andrew shares four things he recently learned that are having a big impact for his clients. We cover how to use value bid optimization to target not only the people most likely to convert, but also the people who are most likely to give you highest return on ad spend, the importance of experimenting with your bidding windows within conversion campaigns, how to set up better social proofing tied to your product catalog ads, and how to review your customer lifetime value within Facebook analytics in order to test the effectiveness of your campaigns. Episode Highlights: 3:18 The value of ROAS optimization and why you might just want to give it a chance. 6:20 When you should be adjusting your bidding window to increase scaling opportunities. 8:45 Why tagging a product AND social proofing your ads is a double dose for success. 10:55 Facebook’s Lifetime Value analytics and how this data is a game changer for growing the value of your customers over time. 13:54 The key formula for growing your business in ecommerce. 14:13 How you can test a few of Andrew’s findings on email as well. Links and Resources: Jonloomer.com Klaviyo.com If you’re looking to scale your ecommerce business, visit BrandGrowthExperts.com and see how we can help!
Josh Harcus, renowned author and sales leader, and Kyle Jepson, Inbound Sales Professor at HubSpot Academy, joined Helping Sells Radio to talk about increasing revenue by teaching sales teams to call customers and ask, "what can I help you find?" In this episode we explore why most sales teams pitch themselves into a corner and how to re-frame sales conversations into helping opportunities. Get on the email list at helpingsells.substack.com
We sat down with Apryl Beverly of BAAB Writing Services, "The Million Dollar Word Stylist", and talked allll about why Copy and Proposal writing is super important! This topic can be a little vague for most, but this episode with Beverly definitely opens the door to more understanding! Tell us what you think in our Facebook group "Success on Demand". Guest: Apryl Beverly @BAABWriting Baab.Biz Host: Dei Lake @DeiLake DeiLake.com --- Support this podcast: https://anchor.fm/successondemand/support
Frank Cianciulli of the Wish Groups tells us about the dreaded day he told his parents that he wasn’t going to be a lawyer and much more!
Receive A Free Copy Of The 100/80/20 LRVO Formula - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Description: Nick interviews Brendan, owner of Tropics, on how he increased his sales by between $12,000 and $13,000 in just 10 days using zero ad spend. Brendan reveals how he used to advertise in the business, what he does now, and how it’s made a big impact to his bottom line. Brendan is on what Nick calls his “Success Team” Nick’s highest level of coaching and done for you services were he helps bar and restaurant owners increase revenue while doing most of the heavy lifting for them. If you'd like more information about Nick's Success Team - click here
Known as the pioneer of the professional junk hauling business, 1-800-GOT-JUNK? founder Brian Scudamore talks to us about his go-dark policy, why he takes Mondays and Fridays off, and his WTF office policy.
On the Brand Storytelling podcast we are joined by Susan Hartman, a Global Marketer who will help us understand how to tap into the expertise and resources of an organisation, to then market the knowledge base and bring values to consumers. For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/all-blog-content/
When Boro have a Saturday off during the football season, Anthony Vickers paces around his living room kicking his heels.But is a lack of Saturday 3pm kick-offs something we're going to have to get used to in the Premier League.The new TV deal - coming into operation this coming season - ensures live games will be kicking off here, there and everywhere during the weekends.But then again, how many times will Boro be on the box now they're in the Premier League? Surely it won't be a weekly occurrence like it was towards the end of the time in the Championship.Our writers discuss the increased revenue and that new TV deal in this week's podcast.And talk also turns to how life in the top flight will mean increased scrutiny on Aitor Karanka and the Boro squad. For information regarding your data privacy, visit acast.com/privacy
The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
On the show with me today is Katy Harrison the Online Marketing Manager at La Costa Resort and Spa in Carlsbad, CA. She manages the luxury resort’s website, email campaign, social media and online presence. Originally from South Shore, MA, Katy moved to San Diego for the year-round beach weather in 2007. Prior to her role at La Costa Resort, Katy honed her PR and social media skills working at a reputable downtown San Diego PR and advertising agency with clients including The San Diego Museum of Art, Del Mar Racetrack, NTN Buzztime and BillMyParents. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent
In the face of healthcare reform and new models of care delivery such as the patient-centered medical home, primary care physicians don't have to fly solo anymore, advises Dr. David Eitrheim, a family physician with the Mayo Clinic Health System in Wisconsin. Dr. Eitrheim describes how his practice's team-based approach has changed the nature of the patient visit as well as the nurses' workload, and provides the secret to a productive patient visit. Dr Eitrheim will share how his practice made the transformation from a traditional practice to a team-based approach during "Redesigning the Physician Practice for Improved Efficiency and Increased Revenue," a 45-minute webinar on December 15, 2010.
Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Online testing can lead to major ROI gains – if the right tests are set up, executed and analyzed effectively. Even modest testing, done consistently, will give you a significant edge over competitors. But you need to know: - Which tests will provide the biggest potential impact? - How should you structure tests for consistency and accuracy? - How can you keep improving results and success rates?
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