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The Podcast for the Business Owners that want to GROW... Sally has spent 30 years in Business (starting at just 18), Setting up, Launching and Running multiple successful organisations, across various industries, starting from Letting Agency, Franchisor,

Agent Rainmaker


    • Mar 29, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 34m AVG DURATION
    • 82 EPISODES


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    Latest episodes from The Rainmaker Podcast

    Breaking the "We've Always Done It That Way" Mindset that Transformed Maxine's Agency

    Play Episode Listen Later Mar 29, 2025 21:15


    Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker.In this inspiring episode of The Rainmaker Podcast, Sally is joined by long-time letting agency owner Maxine Lester, who shares the bold changes she made to revolutionise her business.From reducing her team size by 25% while increasing revenue by 35%, to streamlining operations, embracing outsourcing, and breaking the "we've always done it that way" mindset—Maxine reveals the real story behind building a more profitable, efficient, and empowered agency.If you're feeling stuck in outdated systems, overstaffed and overwhelmed, or simply want to make your agency work smarter (not harder), this episode is full of practical insights and powerful mindset shifts.Key Moments covered in this episode:00:00 – The cost of overstaffing in lettings02:06 – The mindset shift that changed everything05:21 – Streamlining processes to boost productivity07:55 – Embracing outsourcing & building a global team12:06 – Charging for value & eliminating “free free”16:20 – Letting go of legacy habits to lead betterIf you feel your business needs some optimisation, click this link to schedule a call in our diary:https://www.lettingagency.training/sales-page-336836601695207822274Download our free Ultimate Letting Agency Growth Guide:https://www.lettingagency.training/54-ways-website1623165073122Join our free Facebook Group for Letting Agents:https://www.facebook.com/groups/agentrainmaker/

    The BIGGEST Fear Letting Agents Face—And How to Overcome It to Scale

    Play Episode Listen Later Feb 7, 2025 17:14


    Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker. In this special CEO panel episode of The Rainmaker Podcast, Sally Lawson is joined by leading letting agents—Robert Love, Rhiannon Llewellyn, David Adams, Harriet Kirby, and Philip Boyden. They share how they transitioned from working in their businesses to leading their businesses, unlocking growth, optimising operations, and successfully delegating key responsibilities. If you're struggling to step back and scale up, this episode is packed with game-changing insights. Listen along to learn how this is possible, and how letting agents (like you) can also easily achieve this success too! Key Moments covered in this episode: 00:37 - The turning point02:05 - Overcoming the fear of delegation05:46 - Shift from an employee mindset to a CEO mindset 07:28 - Building a trustworthy team11:13 - The challenges of letting go13:03 - Measuring success after stepping back14:21 - What's next for each CEO's growth journey? If you feel your business needs some optimisation, click this link to schedule a call in our diary: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    THIS Simple Strategy Added £2Million Revenue To Robert's Letting Agency

    Play Episode Listen Later Jan 17, 2025 39:20


    Sally Lawson has been offering letting agency coaching through Agent Rainmaker since 2016 and as a result, has helped agents add over £78Million additional revenue to their businesses combined. In this episode of The Rainmaker Podcast we meet Robert Love, a letting agent who began his Agent Rainmaker journey back in 2023. Since then, he has taken his business from strength to strength; streamlining, optimising and adding revenue (£2Million to be exact!). Listen along to learn how this is possible, and how letting agents (like you) can also easily achieve this success too! Key Moments covered in this episode: 03:02 - Common challenges letting agents face when managing day-to-day operations. 07:25 - The importance of stepping away from daily tasks to focus on business growth. 10:33 - How to identify bottlenecks in your business and start addressing them. 16:06 - The opportunity cost of handling everything yourself as a business owner. 20:33 - Delegation strategies to lighten your workload and focus on priorities. 24:05 - Why mindset shifts are crucial for transitioning to a business owner role. 27:54 - Steps to build a sustainable and scalable business structure. Learn more about our Workshop with Sally Lawson here: https://www.agencyoptimisationworkshop.co.uk/?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast If you feel your business needs some optimisation, click this link to schedule a call in our diary: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    From Overworked to In Control: The First Step to Freedom for Letting Agents

    Play Episode Listen Later Dec 20, 2024 36:28


    Our Agent Rainmaker growth strategies, led by Sally Lawson, have revolutionised the way letting agents run their businesses - resulting in £78,000,000 additional revenue added collectively since 2016. Sally recently hosted a session for Belvoir, where she shared the key challenges letting agents face right now, and the practical steps that can be taken to step back from the day-to-day operation and focus on growing the business. Listen along to learn how you too, as a business owner, can step back from the daily running of business and free up your time. Key Moments of this episode: 01:07 - Identifying the key challenges that stop letting agents from prioritising growing their business. 07:27 - Simple ways to delegate tasks, offloading workload without the need for a huge team. 09:46 - Ways you can recognise your top priority and goal in your letting agency. 12:26 - How ot be the business owner that your agency needs you to be. 16:02 - Tips for holding yourself accountable. Learn how to shift your mindset to that of a business owner. 20:19 - Ways you can build a reliable team and business structure. 30:50 - Invest in yourself - why personal development is as crucial as business growth. We hope you enjoy this episode. If you feel your business needs some optimisation, click this link to schedule a call in our diary: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    The Future Of Lead Generation For Letting Agents With AI

    Play Episode Listen Later Nov 22, 2024 30:49


    Since 2016, Sally Lawson has ran hundreds of letting agency coaching workshops, teaching agents up and down the country how to grow their business. In this episode of The Rainmaker Podcast, Sally is joined by lead generation expert Gemma Warne, who has worked with hundreds of letting agents to build more efficient lead generation systems. Listen along as Sally and Gemma discuss the evolution of lead generation and marketing for letting agents from the 90's to today's digital landscape. Gemma also shares practical steps for generating leads using online funnels, explains how to attract the right client avatars, and reveals the brand new AI tool you can use to convert more leads into landlords on your books! Key Moments 02:03 - How lead generation has shifted over the decades, from traditional advertising methods to today's online funnels. 04:50 - Gemma shares the steps to generate leads through funnels and attract specific avatars. 06:47 - What is a funnel? 10:34 - Gemma explains how Your Marketing Hub works. 13:08 - The importance of having a database system. 16:14 - How much should you spend on ads to generate leads? 18:30 - How Your Marketing Hub can be a useful tool to track your customer journey. 21:09 - Addressing different landlords and tailoring your marketing approach. 24:19 - Gemma shares a day to day example of generating, following up and nurturing leads to maximise engagement and conversion. 26:34 - How an AI chatbot can assist in communication and attract specific landlord types, enhancing interaction and conversion. If you're interested in optimising your business, click this link & schedule a call to see how we can help you: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    The Impact Of The Renters Rights Bill: What It Means For Your Letting Agency

    Play Episode Listen Later Nov 15, 2024 43:55


    In this episode of the Rainmaker Podcast, Sally Lawson is joined by industry experts; Sophie Lang Director/owner of Lang Llewellyn & Co and Dawn Bennett, Operations and Compliance Manager here at Agent Rainmaker. Listen along as they discuss the complex implications of the Renters Rights Bill for letting agents. Discover practical advice, industry insights and actionable steps looking to stay ahead of the Renters Rights Bill. Key Moments 00:00 - Introduction. 03:19 - Sophie and Dawn discuss whether the legislation balances the needs of landlords and tenants, offering their perspectives on potential challenges. 06:22 - Dawn shares the key impacts around the Renters Rights Bill. 09:02 - Sophie shares what landlords are most fearful of. 10:55 - 2 ways to regain possession of a property. 13:01 - Dawn shares the concerns with evictions and court times. 13:34 - Sophie shares the realisation of limitations of the legislation. 14:42 - Dawn shares the challenges with the headlines compared to the practicalities. 15:33 - Sophie discusses the challenges for tenants and landlord in arrears. 16:20 - Dawn shares the timescales of section 8. 17:33 - Will there be a fixed term tenancy? 17:16 - Sophie discusses the removal of the fixed term tenancy and implications for landlords. 19:18 - How do letting agents prepare for this legislation? 24:59 - Dawn shares the challenges with Section 13 processes. 28:30 - Sophie discusses the value of training staff. 30:51 - How can letting agents educate landlords? 31:39 - Dawn shares offering resources like webinars can help landlords stay informed. 35:03 - Legislation requirements and risks; necessity of landlord registration on the database, potential fines, prosecutions and stricter regulations. 38:03 - Dawn discusses the lack of enforcement that leaves landlords vulnerable. 41:24 - Sophie shares advice on evaluating processes and fees. If you feel your business needs some optimisation, click this link to schedule a call in our diary: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    How to Scale Your Letting Agency Without Sacrificing Your Time or Sanity

    Play Episode Listen Later Oct 25, 2024 41:45


    The letting agency growth strategies coached by Sally Lawson have helped agents to optimise their agencies and become the business owner they set out to be. Sally shares an insight into the journey of stepping away from the chaos in the business life and redefining what work life balance means. In this Agent Rainmaker podcast episode, Sally dives into the real challenges letting agency owners face in achieving work-life balance. Many agency owners find themselves in a cycle of stress, long hours, and a growing workload that never seems to ease. Listen along as Sally shares powerful strategies to help you reclaim your time and focus on growth without sacrificing your well-being. You'll pick up some ideas of how to step out of daily operations, manage your workload with effective delegation and outsourcing, and develop high-value, low-maintenance services that increase profits. Discover how to scale your agency profitably, reduce stress, and finally enjoy real time off—yes, even holidays without your work phone. If you're ready to grow your business while achieving the life balance you deserve, this episode is for you! Key Moments 00:00 - Introduction. 00:50 - Sally shares her background about getting out of the businesses. 02:14 - Sally shares what work life balance is. 02:53 - Make a decision to what your work day looks life. 03:48 - Knowing everything is holding you back. 04:47 - What type of life do you want? 06:07 - How to streamline the chaos in the business. 09:25 - Where does this chaos come from? 10:08 - What do letting agents sell? Are you giving away your time? 12:34 - Simplify to amplify your business. 14:06 - No more bespoke services and create systems and processes to run your business. 15:15 - What is going in your terms and conditions? 17:14 - Can you delegate or outsource tasks? 20:02 - Become the business owner you want to be and grow your business. 24:50 - Add revenue with additional services. 28:36 - Delegate effectively and take staff to the next level. 34:28 - Top tip on recruitment to get yourself out of the business. 36:00 Do you see yourself as a business owner or a letting agent? If you feel your business needs some optimisation, click this link to schedule a call in our diary: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    Ads vs. Acquisitions: Which Is The Best Strategy For Growing Your Letting Agency?

    Play Episode Listen Later Oct 18, 2024 19:22


    Through our letting agency coaching with Sally Lawson, we have noticed two strategies stand out the most for the fastest way to grow a letting agency business. In this podcast episode, listen along as Rhiannon Llewellyn and Gemma Warne battle it out on which is the better strategy. Is it acquiring portfolios, or is its driving traffic through ads? Rhiannon and business partner Sophie Lang have taken their letting agency on an incredible journey since working with Agent Rainmaker. When they first met us, they weren't business owners - and we have seen them go from managing 300 properties to over 1000 properties through growth by acquisitions, making them the largest letting agency in Cornwall. This incredible growth crowned them the Agent Rainmaker's of the Year in 2023. Our in house lead generation expert Gemma Warne has seen hundreds of leads being generated for letting agency businesses over the past 4 years. Co-director of our sister company Agent Marketer, Gemma has achieved as high as a 54x return on ad spend for letting agency businesses. Key Moments: 02:28 - Rhiannon shares her background in a Sales and Lettings agency and the transformation of acquiring properties. 03:27 - Gemma shares how she has helped letting agents drive hundreds of leads into their business. 04:08 - How Rhiannon has grown her business with acquisitions. 4:54 - Gemma talks about the benefit of running ads to get different lead types. 06:12 - Rhiannon shares about acquiring other businesses and getting a database. 06:30 - Knowing your customer journey. 07:49 - Talent acquisition and being able to acquire staff from the business. 08:12 - Can AI help to convert leads? 09:38 - Rhiannon discusses the staff benefit from acquisitions. 10:00 - Gemma uncovers AI working leads. 10:41 - Become a recognisable brand and boost your presence for more inquiries into your office. 12:28 - Rhiannon shares about brand awareness with acquiring a student portfolio. 13:47 - Rhiannon discusses the growth in acquisition expansion into new areas. 14:20 - Gemma shares the benefits of running ads for time poor letting agents 17:12 - Do ads have a better return on investment in comparison to acquisitions? If you feel your business needs some optimisation, click this link to schedule a call in our diary: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    Letting Agent Achieves 148% Increase in Revenue in 12 Months

    Play Episode Listen Later Sep 13, 2024 26:38


    Sally Lawson's Letting Agency Growth strategies have been proven time and time again to grow estate and letting agency businesses. In this episode of The Rainmaker Podcast, Sally is joined by Estate & Letting Agent James Allen, as he shares his story of growing his business through our membership programme. James joined the estate agency world in the late 90's, starting as a junior for a local independent agency. Fast forward to 2005, he then set up his own business, which came with a sea of challenges (as most businesses do!). James found Agent Rainmaker, and has taken his business from strength to strength as a result of implementing our strategies. He has now achieved over £650,000 additional revenue (148% increase). Follow along on his incredible story with the key moments below. Key Moments: 01:05 - James shares how he started in this industry 01:31 - How James went on to start his own Estate Agency 02:18 - The challenges James faced when starting his own business 05:13 - James shares his incredible success as a result of implementing Agent Rainmaker strategies 06:49 - Why did James decide to sign up with Agent Rainmaker? 08:56 - How the membership accountability meetings helped James achieve his success 11:44 - What is James' letting agency business like now? 13:25 - Sally shares how being on vs. off "the tools" can make or break your business 14:51 - James shares the difference getting off the tools made for his business 17:01 - The challenges James faced in implementing Agent Rainmaker strategies 18:31 - James shares how it feels to be running a successful business now 19:49 - Sally shares the one thing letting agents keep doing that they shouldn't do 20:35 - James shares his thoughts on how most letting agents operate right now 23:02 - Where to next? James shares his future plans for the business 24:43 - Sally shares the 3 things to grow your estate agency or letting agency business As mentioned in this episode, we are running our 2 day annual conference for letting agents who want to scale their business. Learn more and book tickets here: https://www.agentrainmaker.live/?utm_source=social If you feel your business needs some optimisation, click this link to schedule a call in our diary: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    From "Tenancy Manager" to Lettings Director (& £435k Additional Revenue)

    Play Episode Listen Later Sep 6, 2024 13:36


    At Agent Rainmaker, we offer Letting Agency Coaching on how to grow your business. Harriet Kirby attended our training, optimised her business and has an incredible story to share as a result... Her journey has seen her go from being a Director, working as what she calls a "glorified tenancy manager" - stuck on the tools of the day to day operations, to being a business owner with an efficient team growing the business. Harriet joined Sally in our studio for this podcast episode. Follow along with the key moments below. Key moments: 00:46 - The challenges Letting Agents face 01:40 - When Harriet found Agent Rainmaker 03:05 - How Harriet became a Director 04:15 - Harriet shares how she was stuck still working on the tools as a "glorified tenancy manager" whilst she was a Director 05:18 - What is the difference between a staff member and a director? 06:07 - Harriet shares how it feels operating as a Director vs. a staff member 06:24 - Harriet shares how her team have responded to the changes in her letting agency 06:55 - Sally shares a common challenge she sees in many letting agents 07:15 - Harriet shares her teams views on her no longer working on the tools 07:36 - Why the change in mindset and taking action is crucial for business growth 08:32 - Common reasons why letting agents do not want to step away from the day to day running of the business 08:49 - What is Harriet's day to day life like now? 09:57 - Harriet shares the growth her business has seen since being on her journey with Agent Rainmaker 12:00 - Harriet shares how optimising her letting agency business has created a ripple effect of change for her personal life (holidays, mum hours and more!) 12:16 - What does the future hold for Harriet's business? As mentioned in this episode, you can book in a call to speak to one of our team. If you feel your business needs some optimisation, click this link to schedule a call in our diary: https://www.lettingagency.training/sales-page-336836601695207822274 Download our free Ultimate Letting Agency Growth Guide: https://www.lettingagency.training/54-ways-website1623165073122 Join our free Facebook Group for Letting Agents: https://www.facebook.com/groups/agentrainmaker/

    Marketing Made Easy: Automation Tips for Letting Agents

    Play Episode Listen Later Jun 14, 2024 27:45


    In this episode of the Rainmaker podcast, Sally Lawson shares the top marketing strategies for letting agents that are working right now, including the most effective letting agency marketing funnels. Marketing has become complex, and we are finding that many agents looking to increase landlord leads into their businesses each month. Here, Sally takes you through some of the top strategies Letting Agents can implement to start seeing 100+ new leads dropping into their database. In this episode, Sally invites longstanding member of our Agent Rainmaker community, Vito, to share his thoughts on the marketing he embraced for his business and the success he had as a result of that. Key Moments 1:08 Making marketing simple for your letting agency 1:25 3 Types of letting agency marketing 4:00 Content Creation for agency 7:06 Letting Agency CRM Systems (Building your database) 8:11 Team based marketing 8:42 Automate Your Digital Marketing 9:33 Building funnels for your letting agency 10:04 Types of avatars letting agents should target 10:54 Best Funnels that convert landlords 12:16 Downloads, guides and webinars 14:12 How we generated £50,000 from one webinar 16:16 Off market funnel 18:31 Guest Vito discusses about off market funnels 22:31 On Market Property funnel 23:49 Statistics from the funnels

    The Challenges Letting Agents Are Facing Right Now (And How You Can Fix Them)

    Play Episode Listen Later May 31, 2024 23:54


    In this episode of the Rainmaker podcast, Sally Lawson discusses the challenges Letting Agents are facing in our ever-changing industry. As a Letting Agency business owner, it can be challenging dealing with the day to day that operating your business throws at you. However, there are ways to overcome the challenges and build a robust system for growth. Listen along to hear just a handful of the strategies we are teaching on our letting agency coaching sessions, and how with just a slight tweak in your mindset and a few changes made to your business, you too, can get your letting agency moving in the right direction. a robust business and prepare for the changes to come in the future. Key moments 0:38 The changing world and RoPA 2:06 The opportunity for revenue so be prepared 2:56 Marketing Strategies 4:05 Legislation 5:01 The value of business database 6:16 Build a robust business 7:04 Own you leads and data 8:46 Control your Marketing 10:11 Prepare your battlefield 11:31 Find the best in the business 11:53 Build your sales team 14:20 Nurture your client 15:17 Simplify your services 17:20 Focus on your avatars 19:54 Systemise you business 21:13 Run the business you want

    Acceleration Celebration: Get More Revenue And Profit!

    Play Episode Listen Later May 17, 2024 58:08


    In our episode of 'Acceleration Celebration,' Sally Lawson interviews five Letting Agents who have successfully optimised their Letting Agency business. We hear from Ali Durrant, David Adams, Len Taylor, Harriet Kirby and Samantha Troy who discuss their business growth journey, sharing their mindset of overcoming their doubts and gaining confidence to take action to make the massive changes in their Letting Agency. Sally is also joined by Lead Generation Specialist, Gemma Warne, who shares revenue statistics from Letting Agents taking on digital marketing and getting more landlords. Key moments 04:45 Introducing Ali Durrant 06:42 How Ali Converted Landlords 07:48 How To Engage With Your Landlords 09:25 Nurture Your Landlords 10:45 50k Webinar 13:05 Restructuring The Business 16:24 How Letting Agents Can Get More Landlords 20:26 Introducing David Adams 21:57 David Adams Shares About The Business Transformation 26:29 The Mindset of David Adams And His Business 28:31 Introducing Gemma Warne 30:30 Gemma Shares Revenue Statistics 35:21 Introducing Len 36:29 How Len Made 500k Additional Revenue In Five Weeks 40:58 Introducing Harriet Kirby 41:39 Harriet Shares Her Journey After Attending Bootcamp 44:24 How To Get Yourself Out The Business 46:17 Harriet Shares The Results 46:47 Generated 50k Addition Revenue From Funnels 47:33 Introducing Samantha Troy 49:09 Samantha's Business Growth Journey 54:49 Samantha Shares Her Results

    Reconstruct Your Letting Agency For Profit!

    Play Episode Listen Later Apr 19, 2024 30:50


    Listen along as sally shares some of her top tips for letting agency optimisation to grow profit!

    Rapid Revenue: Letting Agents Add £354k In Just 8 Weeks

    Play Episode Listen Later Apr 12, 2024 9:52


    Letting Agents; Sam and Adam share their inspiring journey of how they generated £354,000 in just 8 weeks for their Letting Agency from an acquisition. The duo attended one of our events and have fine tuned their business - costing them nothing to implement, leading them to huge growth. Sam and Adam will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing their full story. Get a free ticket here: www.arxmastery.co.uk

    Welsh Letting Agent Goes From 25 - 122 Managed Properties In 6 Months

    Play Episode Listen Later Apr 5, 2024 16:12


    Join Sally as she interviews Letting Agent; Samantha Troy - sharing her fantastic story of how she grew her managed stock from 25 - 122 properties, whilst adding £120k additional revenue (all in just 6 months!) Samantha attended our legendary Bootcamp in 2023 and took her Letting Agency on a growth journey, and has now transformed her business and life as a result. Samantha will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing her full story. Get a free ticket here: www.arxmastery.co.uk

    9 Months of Transformation: Letting Agent Adds £362K Revenue

    Play Episode Listen Later Mar 29, 2024 21:04


    Listen along as Philip and Paul from Boydens share their incredible story of how they have added £362,000 additional revenue into their letting agency in 9 months. The duo attended our legendary Bootcamp and have taken their business on a complete optimisation journey - including adding £40,000 with just one strategy! Philip and Paul will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing their full story. Get a free ticket here: www.arxmastery.co.uk

    Letting Agent Adds £162,000 Additional Revenue In 4 Months

    Play Episode Listen Later Mar 22, 2024 18:15


    Harriet has been on an incredible journey with Agent Rainmaker, taking her business from strength to strength. Here she shares how she added £162,000 additional revenue to her letting agency in just 4 months. She will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing her full story. Get a free ticket here: www.arxmastery.co.uk

    Top Marketing Strategies Letting Agents Need To Know

    Play Episode Listen Later Mar 15, 2024 21:29


    In this episode, Sally shares many ways Letting Agents can generate more revenue for their business. Listen along and learn her top marketing strategies, as well as how you can create multiple service level offerings for different Landlord types in your area.

    How To Get To 50% Profit In Your Letting Agency Without Working Harder

    Play Episode Listen Later Feb 23, 2024 18:30


    Join Sally as she deep dives into the challenges Letting Agents are facing. In this episode, she shares how you can restructure your letting agency to get more landlords and increase profit.

    Get Ready For What's Coming - Lettings Industry Leaders Discuss Biggest Challenges Ahead

    Play Episode Listen Later Feb 9, 2024 49:45


    Prepare for the biggest challenges ahead. Join Sally and the Lettings Industry Experts; Nathan Emerson, Paul Shamplina, Ben Beadle, David Cox, Neil Cobbold and Dawn Bennett as they discuss the upcoming changes Letting Agents are facing and how we can overcome them.

    How One Letting Agent Generated £55K Revenue From One Webinar

    Play Episode Listen Later Feb 2, 2024 15:00


    Webinars are one of the best marketing methods for lead generation in letting agency right now. Listen along as Sally interviews Ali Durrant and he shares exactly how he generated £55k revenue from one Webinar.

    How Top Letting Agents Generate 100+ Leads and Convert 50% to Managed

    Play Episode Listen Later Jan 19, 2024 77:32


    Join Sally as she deep dives into how Letting Agents are... - Generating 100+ leads that convert into real business monthly - Getting at least 30% (most cases 50%) of their new monthly business from let only landlords converting to fully managed - Adding multiple additional services to serve different landlord types. At a time where landlords are selling, managed stock is reducing and there's an overwhelm of tenants for every property - we have to look at ways to solve these issues. Hear and learn from the agents who have made changes to their business and generated between £100,000-£1,000,000+ additional revenue (so far!).

    Beat The Burnout: Take Control of And Grow Your Lettings Business

    Play Episode Listen Later Dec 22, 2023 18:09


    Starting out as a letting agent can be tough. Many feel overworked, underpaid - with no light at the end of the tunnel. However, it doesn't have to be this way! In this episode, Sally interviews 2 incredible business women who have taken their letting agencies from strength to strength after implementing some simple changes. Samantha and Rhiannon have both attended our Legendary Bootcamp (with Samantha implementing changes IN THE ROOM) and have both completely transformed their letting agency businesses and lives in less than a year!

    Flexible Working? How To Handle The Changes In Staff Wants & Needs

    Play Episode Listen Later Dec 8, 2023 34:18


    The world of work is ever changing and so are our staff needs. In this episode, Sally is joined by Neil Cobbold from PayProp as they discuss recruitment, staff management and retention in our evolving "flexible" workplace. What do we need to do to make sure we hire, keep and develop our expert teams for the better? With tenants demanding more of our time due to lack of stock, how can we use technology to make the workplace run smoother and be less stressful? Hear all about it in this episode.

    How Letting Agents Can Get 80% of Tasks Off Their Desk

    Play Episode Listen Later Oct 20, 2023 41:56


    As a business owner it can be easy to fall into the trap of trying to do everything yourself, but in order to grow you need to take a step back and look for the people (or tech) that can do it better than you can. Listen to Sally talk about just some of the things you can outsource or hire an expert for to create the letting agency you want.

    Can Videos Increase Your Letting Agency Revenue?

    Play Episode Listen Later Oct 20, 2023 25:38


    Chris England from PVS Media, a video production specialist joined us for one of our ARX Momentums recently and sat down with Sally to discuss top tips on how to improve your video production in your letting agency.

    How This Letting Agent Transformed A 20 Year Old Business And Added £160K Additional Revenue

    Play Episode Listen Later Oct 6, 2023 23:58


    Sean Porter has been in Porters Estate Agency for over 37 years, however since learning the optimisation strategies, he has managed to add 160k additional revenue to his business within just a few weeks, making that additional revenue immediately available!Join Sally and Sean, as he shares the techniques that made this happen.

    How To Build A Lead Generation System That Can Deliver 10X Return On Ad Spend

    Play Episode Listen Later Sep 29, 2023 39:18


    Sally will be joined by Ad experts Gemma and Steve Warne to discuss how to generate LEADS for your Sales and Letting agency FAST Steve and Gemma are the Experts who are the team that manage the lead generation for her agencies and 25 other Agent Rainmakers They will be sharing how they are getting consistent results across the board in all areas of the UK and how these leads are converting into real, QUALITY business upon engagement with the sales team in branch!

    From Lead to Keys How To streamline Your Letting Agency

    Play Episode Listen Later Sep 22, 2023 25:39


    Join Sally and Christian Balshen from Rightmove, as they discuss the 'Rightmove Landlord and Tenant Services' platform, which is helping letting agents up and down the UK streamline the lettings process in their businesses.

    Where Have The Landlords Gone?

    Play Episode Listen Later Sep 15, 2023 47:42


    In this episode Sally will be discussing the lack of property stock with Industry Expert David Cox. they explore the reasons for the shortage, the effects on agency businesses, landlords and tenants alike, plus what we can do about it to balance the effects in our businesses and keep growing and building the managed stock.

    How We Generate 500 Leads A Month Into Our Letting Agency

    Play Episode Listen Later Sep 8, 2023 10:19


    It is possible for you to generate 100s of leads into your letting agency and in this episode Sally Lawson and ad expert Steve discuss just how they have managed just that for agents all over the country.

    Offer Your Tenants Bills Included Without The Hassle

    Play Episode Listen Later Sep 1, 2023 22:53


    Sally is joined by Jack Kay from Homebox (formally Billing Better) as they discuss how letting agents can increase their revenue with the Homebox!

    Find Out How One Agent Added £95K In 12 Weeks

    Play Episode Listen Later Aug 25, 2023 16:16


    Sally is joined by Brendan Kay a letting agent in Witney who after just making a few adjustments in his business from the Agent Rainmaker strategies he added £95,000 in just 12 weeks.

    12 Ways To Add £100k Revenue To Your Letting Agency

    Play Episode Listen Later Aug 18, 2023 39:48


    Listen to Sally Lawson share 12 ways letting agents can add revenue to their agencies. Taken from Agent Rainmaker Live 2022 Sally shares a variety of strategies that can be easily implemented into your business

    82% Of Landlords Aren't Using Letting Agents - How Do We Fix This?

    Play Episode Listen Later Aug 11, 2023 28:25


    In this episode Sally shares a few ways in which letting agents can evolve their businesses. This includes profit building strategies, revenue building strategies and how to target the 82% of landlords not using letting agents.

    Industry Challenges With David Cox, Nathan Emerson, Paul Shamplina, Neil Cobbold and Dawn Bennett

    Play Episode Listen Later Aug 4, 2023 47:32


    In this episode Sally is joined by some of the industries leading experts as they discuss the challenges ahead for the lettings industry and how agents can tackle these challenges. This discussion is taken from the industry expert panel at Agent Rainmaker Live.

    The Strategies These Letting Agents Used To Grow Their Business

    Play Episode Listen Later Jul 28, 2023 58:02


    Over the years through our training many agents have added anything from £100k to £1million+ in additional revenue to their business, some in less than a year. Listen to Sally and some of the agents that have achieved this and the strategies they used to get there in this episode.

    How You Can Add £100k Revenue In 6 Weeks To Your Letting Agency

    Play Episode Listen Later Jul 21, 2023 51:53


    It is possible to add £100k revenue into your agency in as little as 6 weeks! In this episode Sally is joined by just some of the agents who have achieved this and more. Listen along to find out how they made this possible.

    The Secrets Behind a 10x return on ad spend for Letting Agents

    Play Episode Listen Later Jul 14, 2023 60:45


    Want to learn the best lead generation techniques that are working for letting agents? In this episode Sally shares some of the strategies that can deliver a 10x return on ad spend and as many leads as you want to generate with immediate results. Hear from the agents who are transforming their lead generation as well as the letting agency ad specialists who are making it happen.

    Is The Property Market Going To Crash?

    Play Episode Listen Later Dec 16, 2022 16:32


    With the current cost of living crisis and rise of interest rate what does this mean for the property market? In this episode, Sally is Joined by letting agent Vitto Fierro. Between them they have a combined 70 plus years in the industry - so it's safe to say there's not much they haven't seen. Listen along as they discuss the current situation and share their opinions how things could change in the future.

    How A Letting Agent Created A Supply Line For His Business

    Play Episode Listen Later Dec 9, 2022 24:01


    Sally is joined by our reigning Agent Rainmaker of the year Craig Phillips, they discuss how him stepping away from the business allowed him to set up his very own stream line of businesses that all serve his letting agency and creating multiple income streams all of which allowed him to 10x the growth in his business organically. Craig was able to step away from the business and grow thanks to the coaching he received from Agent Rainmaker.

    S4 E6: How These Agents Reached Over 50% Profit

    Play Episode Listen Later Oct 7, 2022 22:51


    In this episode Sally and Kate are joined by the Agent Rainmaker outliers, Martin, Barrie and Ben all who have all reached 50% and over. They discuss how they got there and what strategies learnt from Agent Rainmaker got them there.

    S4 E5: Create Your Freedom By Choosing Profit

    Play Episode Listen Later Sep 30, 2022 19:59


    Achieving the profit margin your letting agency is capable of can allow you to have the freedom you yearn for! An example is Cara who joins Sally and Kate in this episode. Cara has hit 45% profit in her business by implementing the strategies learn from Agent Rainmaker and has managed to step away from the business and have the freedom to spend more time with her family all because she chose profit!

    S4 E4: Doing These 5 Things Will Give You The Choice Of Profit

    Play Episode Listen Later Sep 23, 2022 23:22


    Giving yourself the choice of profit is possible if you change what you are doing! The old model has changed and it's time your letting agency moves with the times. So in this episode Sally and Kate break down some of the things you can do in order to grow your business and have the choice of profit.

    S4 E3: Changing These 3 Things In Your Agency Will Increase Your Profit Margin

    Play Episode Listen Later Sep 16, 2022 31:38


    Are you sacrificing profit in your agency? With just some small changes you can ensure you are in a position to grow your agency and getting the profit you deserve. Sally and Kate give are joined by Barrie who has reached over 50% profit margin by utilising the strategies taught by Agent Rainmaker. The trio share just a few of the key changes you can make to your business and reach that 50% profit margin and beyond.

    S4 E2: Why Are Letting Agents Ignoring This?

    Play Episode Listen Later Sep 9, 2022 32:10


    Why as an industry do agents measure their success by market share, properties or how many branches they have but not profit? In this episode Sally and Kate discuss how you can start to focus on the profit in your business and how to increase it and take control of your profit.

    S4 E1: The 5 P's That Will Increase Revenue In Your Agency

    Play Episode Listen Later Sep 2, 2022 29:07


    Profit is a choice you can and should make for your business, and it doesn't always involve adding more landlords to your books. In this episode Sally and Kate discuss how as a business owner you can increase the revenue in your letting agency just by implementing these 5 tips.

    S3 E6: The 5 Best Strategies To Get More Landlord Leads Into Your Agency

    Play Episode Listen Later Aug 26, 2022 23:35


    Marketing and lead generation for letting agents has changed drastically - which means the old methods of marketing do not work anymore. As agents, we must get with the times in order to move our businesses forward. In this episode of the Agent Rainmaker podcast, Sally and Kate share the top ways to generate more landlord leads for your letting agency - alongside our very own Visual Storyteller Becki, who shares one method you can use to generate leads for FREE!

    S3 E5 : 5 Ways to Increase Profit In Your Letting Agency (Without Working Harder!)

    Play Episode Listen Later Aug 19, 2022 24:21


    So many Agents believe the way to increase their profit margin is to add more landlords, but many don't realise the sheer amount of profit that is already in their letting agency. Simply optimising the letting agency you already have, you can add extra revenue to your business without doing any extra work. In this episode, Sally and Kate share 5 tips for optimising your agency - along with special guest Paul Tobias-Gibbins who by following this process, has added over £240,000 additional revenue to his 20 year old letting agency.

    S3 E4: Create A Letting Agency That Runs Without You

    Play Episode Listen Later Aug 12, 2022 19:35


    You don't start a business to be working 18 hour days, but this seems to be the case for many letting agency owners, but it's time to change this and get your life back! In this weeks episode Sally and Kate discuss on how you can systemise your business so you can "get off the tools" and allow you to work on the business instead of in the business. They are joined by Samantha Bateman who since implementing the teachings of Agent Rainmaker has added over £100,000 in additional revenue and is now able to work from home whilst her A team run the business.

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