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Who is Mitchell?Mitchell Levy is a passionate advocate for purpose-driven business relationships. Through his work, Mitchell observed a common frustration among professionals on platforms like LinkedIn: many reach out without a clear purpose or differentiation, often leading with sales pitches rather than genuine value. Recognizing this disconnect, he champions the power of having a “North Star”—a clear vision and understanding of the problem you solve and the unique value you bring. Mitchell encourages business owners, regardless of their size, to approach networking with intention and a customer-centric mindset. His insights help professionals articulate their purpose and foster meaningful, effective connections in the digital age.Key Takeaways* Mitchell Levy reveals the power of clarity: leaders and business owners need a simple North Star—a CPOP—in under 10 words. When you know where you're headed, decisions get easier and credibility follows.* Tired of random LinkedIn messages? Mitchell shares why real connection starts when you understand who you truly serve and their real pain or joy. Purposeful outreach beats cookie-cutter pitches every time.* Small business? Big CEO? Mitchell's “executive abundance” works for all. Growth happens when you get clear on your purpose, your people, and the possibilities you can create. Alignment is everything.* Elevator pitches are overrated. What matters is knowing, in a few words, who you're helping and why. That's your true vibration—one you won't need to memorize, just live.* Want credibility? Keep learning, stay coachable, and be willing to reset your focus. Mitchell's path: clarity, purpose, connection. Change your story, and your impact grows—no matter your size.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Mitchell, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSexecutive coaching, credibility, LinkedIn sales tactics, business owners, CEOs, executive abundance, fast-growing companies, Inc 5000, Marshall Goldsmith 100 coaches, clarity, North Star, customer point of possibilities, CPOP, marketing cookie cutter, business scaling, founders, path to scale, leadership, business strategy, elevator pitch, business clarity, operating system of credibility, business growth, credibility expert, solopreneurs, company purpose, personal compass, decision-making, business differentiation, referral partners, customer focusSPEAKERMitchell Levy, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to five Questions over Coffee. Here is my coffee. Now be careful spill that, it's quite full at the moment. Mitchell. Yeah, well done. It's a Guinness, so well done. Mitchell Levy here is a leading executive coach, a global credibility expert and I'm looking forward to him walking through his process today talking to us a little bit about how he helps get leaders real credibility. So Mitchell, thank you for making a few minutes available to come and speak to us here on It's Not Rocket Science.Stuart Webb [00:01:06]:Five Questions over Coffee.Mitchell Levy [00:01:08]:My pleasure. Thanks for having me Stuart. Really nice to, really nice to engage with you.Stuart Webb [00:01:14]:Well that's terrific. So let's start by trying to understand the sort of person you're reaching out to with helping them with their credibility.Mitchell Levy [00:01:25]:You know it's interesting, I, I have two distinct audiences. So as an executive coach, so I'm part of The Marshall Goldsmith 100 coaches, some of the top executive coaches on the planet. And for that audience it is fast growing CEOs leading the future with executive abundance. Now in if you were in the U.S. i say Inc 5000, which basically is the, the top five, 5,000 fastest growing companies in the U.S. but yeah, since this is Australian, I'll just say fast growing company. So that is one group of one audience. And, and executive abundance is a new framework I'm introducing into the marketplace.Mitchell Levy [00:02:12]:It's been my executive coaching for years. But one of the things you, you asked me in the green room, how you doing? Last week I advanced to candidacy on my PhD program and so I am actually doing a dissertation and then we'll, we'll write a book, do coursework and chatbots on executive abundance.Stuart Webb [00:02:33]:On your Congratulations. Thank you doctor. Not a, not a, not an easy thing to do as I recall. So tell me a little more about sort of the people that you're helping that you've just sort of described. Give us an example of sort of things that they might have tried before and the ways in which you help them.Mitchell Levy [00:02:54]:Well so by the way, let me do the second audience and then you could tell me which one you want me to.Stuart Webb [00:02:59]:Oh, no problem.Mitchell Levy [00:03:00]:So the second audience is business owners escaping slimy LinkedIn sales tactics. Perfect. Perfect. That's exactly what I want to get right. It's, I've been on LinkedIn since before they were making money. Now a couple hundred thousand people could say that, but there's one thing I could say that nobody else in the planet can say and that is I was in the room with two, with two of the five founders And I was commissioned to have written and published the first book on LinkedIn. I've looked at a couple hundred thousand LinkedIn profiles and I have a system and approach that helps people drive one to one business relationships with people on LinkedIn. And I can do it at scale.Mitchell Levy [00:03:43]:And so it's the 5% on LinkedIn functionality that brings 80% of value. So that sort of answers that question for the business owner side. On the executive coaching side, the question is what sort of things, what have they tried before? You know, I think I'm going to generically say something and then you could, you could drill me in if we need to. Life is, and business is really, really simple.Stuart Webb [00:04:14]:It's not easy, right?Mitchell Levy [00:04:17]:And what's not easy about it is the fact that even if you know the answer in your heart, in your head, in your body, you know exactly what to do. There's chaos out there and there's these experts who have what I call marketing cookie cutter approaches. And so in, in your vernacular, there's a wicked problem they have and they're trying to solve it. They're going to go out and talk to a ton of people and they get such a diverse range of answers and then they hit one they like, but they don't hold on to it. And so for those that I work with on executive coaching, the first thing we need to do is establish the clarity, establish the playground they play and establish what I call their cpop, their customer point of possibilities. And that is in less than 10 words, where they're executing on their purpose. That's for the company or for the individual. And once you have that, then you can deploy an operating system of credibility.Mitchell Levy [00:05:23]:But until you have that, it's really hard to make decisions because you need a compass, you need a personal compassion that you can actually live by. You need your own North Star. And, and so that's, in terms of business, we need a North Star and that's, that's where we start. And after that, when I hang out with somebody who's doing executive coaching, I'm just, I'm just helping them understand how they're making decisions in their North Star, how they propagate it throughout the organization. It's, it's always fun to see and everyone's different. Some are really fast, some take a little bit more time, some need to fall down a couple of times so they can get up. But generally speaking, what I do is extremely simple, but apparently it's not so easy.Mitchell Levy [00:06:18]:Let me just try and link those two customer types together. In some way, I think something like LinkedIn requires somebody to have what you've just described in terms of the Northstar, what they're doing and be very clear about what their problem solution is. I see an awful lot of people on LinkedIn just sort of, you know, reaching out quite randomly to people, sending the immediate, why don't we just. Why don't we just cut to the chase? Buy my. Buy my stuff, buy my thing. And I find myself very frustrated by the fact they don't actually have, as you've just described it, a real purpose, a real point of differentiation, a real customer focus behind that message, because they're not able to actually articulate what it is they're actually going to do. So there's a great deal of sort of overlap between those two things that you've described, because business owners, even if they're small, need to have that North Star about what it is they're reaching out to do with LinkedIn and why they need to do it. Am I wrong?Mitchell Levy [00:07:24]:No, no, no. It's, it's a great observation. Thank you for seeing it. It shows a little bit about who you are. It turns out that if I'm working with a CEO with a couple hundred, couple thousand, tens of thousands employees, there's a lot more what to say, politics and vested interest and vested groups in place. When I'm working with a CEO who's a solopreneur, where they've got five or 10 people in their organization, it's a whole lot easier to make change. And so it's a different price point, a lot less expensive for the LinkedIn work. And it turns out that the lessons I learned in both places apply to each other.Mitchell Levy [00:08:14]:I call the LinkedIn guys mini executive abundance, even though I don't necessarily call it to them. In my mind, I, I'm deploying executive abundance at the individual level as well, which is a great way to. So it's, it's technically the same thing, but most of the time I don't, I don't say it that way.Stuart Webb [00:08:33]:Yeah. And thank you for. Thank you for sort of endorsing the fact that I had misunderstood it, because I do think that this idea of executive abundance applies to some smaller businesses. They just don't know it applies. They just don't recognize it in themselves. And I think a lot of business owners probably don't grow because they don't know how to do that. They don't know how to start to let themselves have that abundance. So talk to me a bit, a little bit Mitchell about.Mitchell Levy [00:09:01]:Well, I know you've got a valuable offer that you're going to put. And we've got this, we're going to have this in our vault, which I'm going to show now on screen, which is a www.systemize sys t e m I s e me free stuff. So you'll be able to get hold of some of the stuff that Mitchell is going to talk about there. So Mitchell, talk to me a little bit about the process that you go through. So if people were thinking I need to get and understand this guy a bit more, talk about the process. Talk about how you help them with this abundance as you're talking about.Mitchell Levy [00:09:38]:So we'll practice on you. Stuart, you've demonstrated that I should do that. What, what I ended up doing. And I'll share. This is actually what I do second, but I'm, I'm sharing on screen. Oh, not working at the moment. Looks like I, looks like I have a small problem with my, my screen sharing. So I will not do that.Mitchell Levy [00:10:00]:I ended up interviewing 500 thought leaders on, on credibility. And with those 500, I was able to articulate the definition of credibility, which turns out to be a good operating system. We live by credibility is the quality which we TR light. And it turned out that I unlocked a superpower. My superpower is deploying the framework of clarity. So I sit with any company, any human, help them articulate in less than 10 words where they're executing on their purpose. Now, I call that a C pop. Your customer point of possibilities, that's, that's that north star.Mitchell Levy [00:10:36]:That's the compass we're talking about. And Stuart, let's create that view. I looked at your LinkedIn, looked at your website. There's nothing wrong with it. There's nothing wrong. What I will promise you is that after you hear your C pop, you're going to go, oh, I have to make changes because it's just going to help focus you right. Now let me say something and I'm going to guess right away. I'm going to guess that you're in a 10%.Mitchell Levy [00:11:03]:And I'll tell you what I mean by that. When I share a C pop with somebody, I'm they. We as humans, we vibrate out of frequency. And so what happens is the, the C pop represents in words, the frequency you vibrate at. It's who you are. It's, it makes you feel aligned with who you are. I've done this over 1200 times and in 1200 cases, the person's Feeling aligned. Now here's the scary part.Mitchell Levy [00:11:37]:In 90% of the cases, they will get unaligned between two hours and two weeks because of the chaos and noise out there. I'm going to assume that you're going to be in the 10%. So we'll see next time we talk.Stuart Webb [00:11:49]:Right.Mitchell Levy [00:11:52]:Now, I also will tell you something else. I will give you the formula. It's a secret formula. And I will gift that to you and we'll go through the exercise together. When I was doing the interviews, I created a video and I would share the formula and say, listen, what I found so far. I created the video somewhere around interview 50. And what I said, what I found so far is even when somebody had the formula, only 2% would actually articulate their C pop. Because even with the formula, it's hard because we get stuck on this marketing cookie cutter stuff.Mitchell Levy [00:12:30]:And even after they got the video, they. There was still only 2% of people could walk in. So I'm gonna give you. I'm gonna give you in the audience the formula and we'll walk through it together. The C pop is less than 10 words, and it's really two components. The first is the who. And I'm gonna go in and ask you the questions. Who do you serve? If we're credible, we're servant leaders.Mitchell Levy [00:12:55]:So who do you serve? And the second piece is from their perspective. What is their pain point? Or what is their pleasure point?Stuart Webb [00:13:04]:Right.Mitchell Levy [00:13:05]:So let me ask you these questions. So who is it that you serve?Stuart Webb [00:13:10]:So I serve a business leader who has a really bright idea but doesn't know how to get that and make it into a positive business reality.Mitchell Levy [00:13:20]:Now, it's funny because you're LinkedIn says founders.Stuart Webb [00:13:26]:That's true. It is true.Mitchell Levy [00:13:28]:So when you think about where 80% of your revenue comes from, is it from corporate businesses and business leaders, or is it from founders? Or who. Who is it?Stuart Webb [00:13:38]:It's 80% comes from founders.Mitchell Levy [00:13:41]:Okay, so good thing I looked at your LinkedIn. All right, so from the. I think you said it, but I'm going to ask you both pain and pleasure, what's their primary pain point?Stuart Webb [00:13:58]:They have no ability or starting point to make that business strategy or business idea an actual reality in the marketplace. They are unable to articulate, possibly even to themselves, where they start to go from. This would be brilliant to. It is there and it's making me money.Mitchell Levy [00:14:29]:So you're talking about really founders, pre revenue founders.Stuart Webb [00:14:34]:Now, a lot of the people that I deal with are. They've already Got a product, but they've got one product. They need two because they want to scale. And the problem they have is I've got a great idea for my second product, but the way I did it first, but now I've got a small team, it doesn't work the second time.Mitchell Levy [00:14:57]:Interesting. Okay, so they, they have money because they've, they've been able to get something in the marketplace, but now they want to scale. Either scale what they're doing or scale into another product.Stuart Webb [00:15:14]:Essentially, yes.Mitchell Levy [00:15:16]:Oh, oh, Tell me how to get it wrong. Tell me what you got.Stuart Webb [00:15:20]:No, no, no, you're absolutely right by saying essentially, yes. The only other thing that I would add into that is there are. There are sometimes businesses who have managed to get that second product, but it's now tanking because they have got all the wrong. They're trying to do it the way they did it before, and therefore, you know, the, the mechanisms they're using are wrong for where they are because they're now a bigger company. You were talking about politics. They're now sort of saying, it's got to be done by other people, but it's got to be done my way, in the way that I started this. And that just doesn't work if they start instructing in that way. Whilst we're doing this.Mitchell Levy [00:15:55]:While we're doing this, Mitchell, I know you're just doing a bit of typing, such like, I'd invite anybody. If anybody's hearing this and thinking to themselves, I need to make comments or I need to actually sort of, you know, leap in. At this point, Mitchell and I will be monitoring the comments on LinkedIn after this. So if you've got questions or if you're looking at this and thinking, I want somebody to talk to me about this, post your questions there. I can guarantee Mitchell will get onto that and we'll answer your questions because he's that sort of guy.Mitchell Levy [00:16:22]:Thank you, Will. Interesting. Okay, give me a pleasure point, not a pleasure point of working with you, but we'll just fast forward to a period of time after they've had a chance to spend time with you. How are they feeling? What are they doing? What. What makes sense to them?Mitchell Levy [00:16:41]:Let me give you a very real example of that. Working with a company, the founders needed to start to scale something. We turned their service that was poorly defined couldn't be delivered because they couldn't really articulate it. It's now much more of a sort of defined product idea, although it's still a service, but it's got a Logo. It's got a description, it's got a series of processes which their staff can operate, and they're selling that multiple times per week. And it's now. It's now. Then they're now proud of it.Mitchell Levy [00:17:18]:They're now saying, I'll use the name of it. They're now saying, threat sure is a great product. It was a great idea, and now it's something which is actually making us money. And customers love it.Mitchell Levy [00:17:32]:Cool. Nice. Okay, thank you. So yours is easy.Mitchell Levy [00:17:42]:I don't want it to be easy, Mitchell.Mitchell Levy [00:17:44]:Let me rephrase that. Yours was really simple. And it was only after I started talking to you to see who I was seeing this morning that I. Because, remember, we talked in the green room. Should we do this live? And sometimes there's a lot of marketing, cookie cutter stuff that gets in the way, but everything you said reinforced. Wait, let me count the words. 1, 2, 3, 4, 6 words. Would you be happy if you could describe yourself?Mitchell Levy [00:18:11]:Wow. Okay, that is now. I will say now. This is where people. If you are watching this live and if you are going to go onto LinkedIn, you need six words. I have never been able to articulate this in six years. Six words. I can articulate it in two or three hours if you ask me to.Mitchell Levy [00:18:26]:But six words, that's impressive.Mitchell Levy [00:18:28]:So let me. Let me say that. Or just say less than 10.Stuart Webb [00:18:34]:Right?Mitchell Levy [00:18:34]:Because if you. If you think about it, and, and this is. This is for people paying attention. When you asked me my two audiences, I gave you my seat, my two C pops. C POP stands for customer Pointed Possibilities. So my executive coaching is nine words. Inc. 5000 CEOs leading the future with executive abundance.Mitchell Levy [00:18:55]:The goal when you share your CPOP is that the referral partner or the prospect says, oh, tell me more, Mitchell, what's this executive abundance thing?Stuart Webb [00:19:02]:Right? Or.Mitchell Levy [00:19:04]:Or the other one when I'm talking to a business owner. By the way, Stuart, you're a business owner, right? So when I talk to your founders or business owners, When I talk to business owners, it's business owners escaping slimy LinkedIn sales tactics. And I either get the laugh that you gave before or the visual reaction because you just remember being slimed recently.Mitchell Levy [00:19:23]:Yeah. Yeah.Mitchell Levy [00:19:24]:In either case, the goal when I share those words or is to paint a compass, to paint a. A playground that I plan. And then when I answer what comes next, I get more credibility because I've been so finite in terms of the playground. So in your particular case, your playground is six words. And I'm Putting it in chat, because I'm a visual person, so you could see it as well. But I'll share it out loud. Founders needing a path to scale.Mitchell Levy [00:20:01]:Brilliant.Stuart Webb [00:20:02]:Right?Mitchell Levy [00:20:03]:And so, by the way, once again, anybody who is watching this, that is such a brilliant summary. I could not. I couldn't have done. I couldn't have done that without Mitchell's help. But that is a fabulous summary.Mitchell Levy [00:20:18]:I'm going to say thank you. And it's. By the way, it's you. Because, by the way, although what happened, you're marketing cookie cutter stuff, which I'm glad I looked at your LinkedIn. You said the word founders, and that seemed important to me, so I had to ask you, where does 80% of revenue come from? Yeah, right. And it's. But other than that, everything you said reinforced. And you already have this on your LinkedIn.Mitchell Levy [00:20:46]:You have a couple other things which I might encourage you to remove. But everything you said reinforced. Having a path to scale. Even the pleasure point was talking about a path to scale.Stuart Webb [00:20:59]:Right.Mitchell Levy [00:20:59]:And so when you now have these six words, and by the way, what I was typing in on the back end is, I have a Mitchell Levy chatbot, and I said, if this is your C pop, what could the acronym path stand for? And I'm putting it in chat. We don't have to talk about it, but this is just my gift for you. You know, path could stand for, you know, basically, purpose, action. Ooh, team, and. And. And harmony. Sorry, I. It didn't cut.Mitchell Levy [00:21:37]:It didn't cut and paste really well. And then it talks about what. That what stuff is. But. But I think. I think the way to think about it for you is, is when you share with somebody. Let me do your. Tell me more, if you don't mind.Stuart Webb [00:21:54]:I'll.Mitchell Levy [00:21:54]:I'll do it. Because we're recorded. Right, so. And now a superpower I have is the ability to do this. It's a formula, and I've just done it over 1200 times, so it's easy. I'm happy for people to grab it. It's the who and the what. Who in the what comes before why.Stuart Webb [00:22:12]:Right.Mitchell Levy [00:22:12]:Just to be clear. Comes before Simon Sinexy. Who in the what comes first? It's a C Pop. And a ancillary superpower is if I know somebody C Pop most of the time, I could do their tell me more better than them until they feel good about it. So let me tell you, Stuart, what I mean by this. When in the future, when you share your cpop now, if somebody says to you, hey, what's your cpop? Now, maybe a couple hundred thousand people know this word, so most likely they're gonna say, who are you?Stuart Webb [00:22:45]:Right?Mitchell Levy [00:22:46]:What do you do? Who are you? And in that particular case, you need to put a.Stuart Webb [00:22:51]:A.Mitchell Levy [00:22:51]:A hook up front. The hook is, hey, there's an audience I spend a lot of time with, or there's an audience I do really well with, or my clients all get success in a certain area.Stuart Webb [00:23:01]:Right.Mitchell Levy [00:23:02]:Whatever the hook is. Then you do a pause, and then you say, founders needing a path to scale. Then you drop the mic, and then you may say something. Oh, let me tell you a little bit more. Listen, I work with a series of founders. A lot of times they've already put their first product out there. They've already been successful, and they need to scale. They need to get to the next level, and they get stuck.Mitchell Levy [00:23:29]:They either don't know how to move forward or they've already moved forward, but they've deployed what worked in the first product to the second, and it doesn't work. What I do is help them lay out the path that will allow them scale going forward.Mitchell Levy [00:23:45]:Mitchell, that is the best way I have ever heard somebody describe what is effectively an elevator pitch. You'd have heard elevator pitch. And they're all. They're all very difficult for people to do, and most of the time, they're not very good. So I'm not going to say that, because there are a lot of people on here will be offended by that. But that.Mitchell Levy [00:24:04]:Oh, I'm gonna say it. I'm gonna say to you and everyone else, if you've memorized an elevator pitch, please forget it.Mitchell Levy [00:24:13]:Yes.Stuart Webb [00:24:15]:Right, stop.Mitchell Levy [00:24:15]:Now.Mitchell Levy [00:24:16]:It comes from here. Your elevator pitch comes from your head. And your goal when you talk to somebody is you want them to feel the energy inside. You want them to feel your heart. So memorize the six words or nine words or three. A couple people have three words, right? So memorize your C Pop. But you won't have to memorize it. It's your.Mitchell Levy [00:24:38]:It's your vibrational energy. And then your.Stuart Webb [00:24:40]:Your.Mitchell Levy [00:24:41]:What would have been your elevated pitch is more the tell me more. Which you custom tailor to the person you're talking to.Stuart Webb [00:24:47]:Yeah, absolutely. I love what you're saying. Look, Mitchell, I could keep you here for another couple of hours, but I have a feeling you have important business to go and speak to other people who need this. Once again, I'm going to invite anybody listening live or in future, when you see this, drop comments into the comments Below, Mitchell, I know, will come back, give you some very, very good advice to try and get this sort of thing into your life, because we need more clarity. I am, as Mitchell has probably managed to sort of convince me. I spend a lot of my time with people who haven't got the clarity they need. And it is always difficult to get that clarity because in their own head, they're trying to rationalize, they're trying to sort of apply a set of rules. You know, they've done all the courses, they've read all the books, they've.Mitchell Levy [00:25:43]:They've been out and seen all the YouTube videos, and somehow that's actually created less clarity than if they just sat down and did a very simple exercise like Mitchell is doing here. So drop your questions, drop your comments. I know we can get some clarity back in the world. But Mitchell, how did you get to this? Where did you come from that this became your mission in life?Mitchell Levy [00:26:07]:It's really interesting, I think, what happened because of time. I'll try to do this super quick. My undergraduate was a Bachelor of Science in Stochastic and Deterministic Models of Operational Research. In essence, I was taught how to model. Well, as long as I could say the words and the syllables come out of my mouth, I'm still happy. And one day I won't be able to do that anymore, right?Mitchell Levy [00:26:34]:So.Mitchell Levy [00:26:36]:But I was taught how to model people and systems and improve them. And what I learned then I got an MBA, and as I mentioned previously, I'm doing the PhD thing, right? So what. What I learned was, although I only speak English and it's American English, and so it's bad English, I don't speak those multiple languages. I do speak multiple languages of functions, you know, so marketing. Funny. Marketing, talking to sales, talking to engineers. I mean, it's just, whoever you are, I could speak your language because I'm feeling the energy of what does it mean to be who you are? And then it was in 2019 that I went on a Napoleon Hill journey And I interviewed 500 thought leaders on credibility between 2019 and 2020. And so I.Mitchell Levy [00:27:27]:It turns out I asked everyone five questions. And the first question that just sort of magically appeared to me is, what's your C Pop? That's the first thing I wanted to. I wanted to learn from people. And. And it took me a couple years, post the interviews, post the TED Talk, post the book that I wrote on it. By the way, I've written 65 books. My 66 is the most important. It's the one I'm writing now called Executive Abundance.Mitchell Levy [00:27:57]:It took a number of years afterwards to really understand. As a matter of fact, what happened is I went to the Purpose Summit. Now, when you go to a summit called the Purpose Summit, you got a lot of people talking about purpose, bringing purpose into corporations, what people's purpose are. And, you know, everyone had a different definition and it meant many different things to different people. And at some point in time, I thought the C pop had to do with purpose. But as it turns out, the C pop is where one is executing on their purpose today.Stuart Webb [00:28:30]:Yeah, brilliant, right?Mitchell Levy [00:28:32]:And I'm like, oh, my God. And then once that started happening, and then. I'll give you one last. One last thing. It was about seven months ago, eight months ago. So, by the way, if you haven't figured this out, being credible means you're always learning, you're always growing, you're always coachable.Stuart Webb [00:28:47]:Right?Mitchell Levy [00:28:49]:About seven, eight months ago, I realized something, and this put everything into perspective. I've known this my entire life. I've been in Silicon Valley, started 20 companies, and sat on the board of a public firm.Mitchell Levy [00:29:01]:And.Mitchell Levy [00:29:01]:And I've known this my whole entire life, but have not ever executed on it until about seven or eight months ago. Sell them what they want, deliver what they need.Stuart Webb [00:29:13]:Yeah, brilliant.Mitchell Levy [00:29:14]:So let me. I'll just finish that. So what's interesting is I ended up spending five and a half years of my life focused on what people need. Clarity and credibility are what people need. It's not what they want. So you sell them something else, but behind the scenes. So I'll make a. I'll make an offer for you.Mitchell Levy [00:29:31]:And listen, there are many people who actually sell clarity, and they could still use the CPOP and what they work. So I do, once a month, I do a clarity session. Have your clients come with your client to one of my clarity sessions. Have them get their CPOP and then do your thing and do your magic, right? And. And it's. It's the. It's the partnership thing that we've been taught not to spend time on and not to focus on. But, you know, if you can bring your client to get a C pop.Mitchell Levy [00:30:03]:And. And then all of a sudden, everything you do from then out in is so much easier. You know, just an offer, if that's interesting here.Mitchell Levy [00:30:12]:Brilliant. Mitchell, I am very aware that there must be a question that you are waiting for that you are begging me to ask, but I haven't yet asked, and I am obviously unable to articulate that question because I don't know what it is. So what's the question you think I should have by now asked? And then clearly you're gonna have to answer it because I haven't yet thought about.Mitchell Levy [00:30:35]:You know, that's always my favorite. That's my favorite question.Mitchell Levy [00:30:39]:It's the one. It's one I like best because I don't have to do any work for that one.Mitchell Levy [00:30:43]:Yeah, you know, I didn't really, given I'm looking at the time, I didn't really have anything. I guess the. Probably the biggest question is it's along the lines of, Mitchell, what you did with Stuart was so simple and so straightforward and so quick. Why is it that Stuart didn't already know that? Or why? Why? If you say you've done this 1200 times and every time they've had the same reaction with Stuart, how come you're not known universally around the world? That would probably be the answer.Mitchell Levy [00:31:30]:And the answer.Mitchell Levy [00:31:32]:I'm still, I'm still grokking. I'm still trying to grok all that.Stuart Webb [00:31:35]:Right.Mitchell Levy [00:31:35]:Still trying to figure that out. The, the. A lot of the answers. There are many people who, who focus on clarity and focus on credibility and, and I think ultimately it's the best way I could think about it now. It really is what people need, but not exactly what they want. What I found is that 90% of. Of. Of people, or let's even go down to the C pop level, 98 of people don't know their C pop.Mitchell Levy [00:32:14]:And if you ask them if they have clarity, they're either going to say yes or they're going to say, I don't care, I don't need it. But 98% of people, 98% of the audience has figured out that. That understanding where they're executing their purpose in less than 10 words is not important to them yet. And so it's hard to imagine that you could sit with somebody and they could look at you and they could. They could actually present a summarized version of how you're showing up in the world so quickly. And, you know, there are people who watch us who would think it's staged, that we did it ahead of time.Stuart Webb [00:33:00]:Right.Mitchell Levy [00:33:01]:And it's not. So. But the answer, I don't. I don't know exactly. I just know that when I talk to somebody, whether it's a CEO of a large company, if, if you're my client, I'm going to stick with you and you're going to play in your playground.Stuart Webb [00:33:15]:Right.Mitchell Levy [00:33:16]:But if you're somebody who I'm just Sort of giving a gift to or you're. You've paid me to be in my clarity session. The it, it's so easy to get off track. It's so easy to get out of alignment that people often do. And they go, yeah, it was good talking to Mitchell for a period of time, but I didn't do anything with it. Right when and, and what I'll say to you is last week was also, it was a great gift. It's when I advanced a candidacy for the PhD. I also had a woman join me and apparently I had talked to her three years, three years earlier.Mitchell Levy [00:33:56]:And the first words out of my mouth, out of her mouth was, Mitchell, I've been thinking about you for the last three years. Which is one of those things that are really, you know, you know, how do I interpret that? And she goes, I was about ready to enter an extremely difficult chapter of my life. And what you gave me, that C pop was the best gift I've ever received in my life because it allowed me to actually pull myself out of that chapter to focus on my business. And I've served 259 clients over a five year period. Most of those came after year two because that's when you and I spoke. And I am just so honored to have spent time with you. That's an example of somebody who heard it, understood it and used it. And I did.Mitchell Levy [00:34:54]:I challenge anyone. If you get your C pop and I'm someone who supports you or where you could take the formula in the 2% and you can make it work for you, I'm going to encourage you to live it and see what happens. I guarantee that your life will be different.Stuart Webb [00:35:10]:Mitchell, that is a brilliant story to end on. I've got nothing very much else to say. I'm going to ask people if they would just go to this link www.systemize.me subscribe. You need to go to that link because that link is a link to a form which will allow me to send you an email and you will then get an email once a week when we have brilliant guests like Mitchell on. And you can just sit and learn from people like Mitchell because they are worth listening to. Mitchell, you have been an inspiration. I have got some words to add to my LinkedIn profile, but better than that, I've got some living to do now because I have now got a challenge from you to live up to something that you have set down as a standard for me. I cannot believe what you do and you should be world famous and I'm going to try and make it so.Stuart Webb [00:36:05]:Mitchell, thank you so much for spending a few minutes with us. I really appreciate it.Mitchell Levy [00:36:09]:Oh, Stuart, my. My pleasure. I. I look forward to whatever our next conversation and seeing who you are the next time I have a conversation with you.Stuart Webb [00:36:19]:Terrific. Thank you. Mitchell. Mitchell, that. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Joe?Joe Abreu is the creator of the Profit Optimization Program, designed specifically for small to medium-sized business owners striving to bridge the gap between hard work and real profit. After years of working closely with business owners who frequently asked him how to translate increased revenue into greater profits, Joe began collecting and analyzing their recurring challenges. Drawing on these insights, he developed a results-driven program to help entrepreneurs break free from the cycle of endless work and unlock their businesses' true financial potential. Through his work, Joe has empowered countless business owners to move beyond just doing more and instead focus on building businesses that reach their full profitability.Key Takeaways* Many business owners work harder, but profits still lag behind. Joe Abreu reminds us: true success comes from understanding your numbers, not just chasing more sales. Clarity leads to freedom.* Are you slashing expenses without strategy? Joe says test each change. Don't cut blindly—learn what truly moves the needle for your business growth.* Delegation scares a lot of owners—what will I do once I delegate? According to Joe, it's your chance to step back, innovate, and focus on what really matters.* The 80/20 Principle changed Joe's business life: focus on the 20% of tasks that create 80% of results. Systemize, delegate, and start freeing up your time for what counts.* Your business shouldn't be golden shackles. Profit optimization is about designing your business to give you freedom and the life you dreamed of when you started.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Joe, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSprofit optimization, small business owners, medium sized business, revenue, business profits, expense management, business growth, sales strategies, bookkeeping, financial literacy, accountant, business owner challenges, business expenses, business numbers, business coaching, process improvement, business systems, delegation, 80/20 principle, business mergers, business acquisitions, business sales, business optimization, podcast, business clarity, CRM, AI in business, business freedom, online course, certification course, workbookSPEAKERJoe Abreu, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to It's Not Rocket Science. Five questions over coffee. I'm here with my guest today, Joe Abro. Joe is the author of the profit optimization program which I'm really excited to learn about. And Joe, I just want to thank you for taking a few minutes out of what I'm sure is a very busy day to spend a few minutes with us talking about this new program and the book you've written.Stuart Webb [00:01:00]:Oh, thank you for having me, Stuart. It is a pleasure to be here today.Stuart Webb [00:01:04]:Terrific. Now listen, let's start why. So who is it that this book is written for? Who is it, if you like the person you're trying to help by giving them access to the profit optimization program?Stuart Webb [00:01:17]:A great question. The profit optimization program was set up to service the small to medium sized business owners. That's pretty much everyone everywhere who's working exceptionally hard, trying to do their best that they can. But the revenue and the profits are just not connecting. We're just doing more work, but we're just not seeing the bottom line. We're not really seeing what we could, how best we can be. And so what I've done is over the years I collected all the information from different business owners that asked me questions over and over. How do I get the revenue to actually create more profit? Because sometimes we put in more business, we create more business, but we never get to the very end.Stuart Webb [00:02:06]:Right. The profit doesn't translate just the same way. And that's where the profit optimization program was born, which is the collection of all these business owners. Over the years. In my experience as a business owner, I've had the opportunity to purchase businesses, to merge them. I have also to sell, so, you know, have sold them. So that's given me a lot of experience to share.Stuart Webb [00:02:28]:And, and Joe, I mean you've obviously been through this, this program yourself, but what have you found when you've been talking to these people? What have they been trying to do to, to help themselves from, you know, the situation where the, the profits are somehow not quite adding up. What, what do you see as some of the common things they try to do, which, which are not, which are not effectively helping them?Stuart Webb [00:02:49]:Oh yes. So we see a few common things happen over and over. The first one I would say is in most business owners, what they do is when they look at their profit, it's not matching the revenue or it's not translating to the profits. They'll just say, well, let's go ahead and just do more sales, let's just increase the revenue side. Right. That's the most common thing. I mean, it makes sense. I mean, that's exactly what we would all do as business owners.Stuart Webb [00:03:14]:So let's just go ahead and put more deals through the pipeline and to see if that translates into profit. The second thing that we often see common mistakes or things that are slowing them down that probably they can improve would be looking at their expenses and not slashing them all at once. Because what happens is they start going through the whole business, all of their expense list, and what they'll do is start slashing everything without testing one thing or another and then impacting the business. The third thing that they do very often is just hand over the books to an accountant or a bookkeeper and not really learning their own numbers. And I'm guilty of that. As a business owner, I just want to do the sales. I want to get out there, I want to get involved, I want to grow, and I don't want to see the numbers all the time. But if we don't learn our own numbers, how do we know how to impact? How do we improve them, how to slash some of the expenses? So we have to learn those numbers.Stuart Webb [00:04:17]:And, you know, lastly, what they do is they try to do all of these things at one time versus trying one step at a time to see what works and what doesn't work.Stuart Webb [00:04:29]:Absolutely, absolutely. I've just put on the screen, you know, if anybody has questions or comments on what you've just said, I. I'd love to see them in the chat, because I know you and I will respond to that. And I'm sure there are people that have got questions about, you know, how do I best get these numbers and what do I understand by them? And I know exactly what you're saying. Too many of us actually don't want to have to look at numbers. We see that as a dull, boring, administrative job. But actually, it's when you start to see those and you understand them that these optimizations become obvious, isn't it? It's the time when you suddenly recognize the, hey, if I actually sort of develop the area that, you know. And we often find that customers are the best sources of these things.Stuart Webb [00:05:15]:If I develop this, that would be a much more profitable area than just chasing the new customer and things like that. That's the sort of insight you get by looking properly at what your numbers, what your CRM, things like that tell you.Stuart Webb [00:05:27]:Oh, absolutely. It's the clarity to see where you are. That's why I say often that at Globis are our company. What we do is we take a look at every step of the business and we break it apart in a very positive way. And we're sort of the lens for the business. We close in or just maybe zoom out a little bit just to show them exactly what they have. Because most business owners, they have the right elements, they have the right tools. It's just that they don't really have the clarity to see which direction they should go where they should actually invest most of their time or money.Stuart Webb [00:06:07]:I love the advice. Joe. I know that you have got a very valuable free offer for us. I'm just going to point people in the direction. If you go to this link, this link is available now, which is if you go to www.systemize me/free hyphen stuff, you'll see Joe has put a very valuable offer which I believe is at the download, seven quick wins, which I think is a really valuable piece of advice that you're going to offer. Tell us about seven. Seven quick wins.Stuart Webb [00:06:37]:Yes, the seven quick wins transformation for a business in 30 days. It's a workbook. It's a small workbook that gets you started in the process. Going back to when I put together the profit optimization program. My idea was that if I can offer a business owner one aha moment, one of those moments where you're like, wow, I didn't, you know, I had heard that before or I can actually multiply my business or multiply my profit based on what I just learned. For me that was that that would be a win. So the seven wins is just the beginning. It's, it's very common things that you can do to start the process of identifying the things that could improve your profit in your business.Stuart Webb [00:07:22]:And if you see that you find one big aha and then you want to move forward, that's what we move on to the course, the POP certification course that we have. And that's pretty much so we have the book which is a self help and then we have the certification course which is an online version and that is more structured. But individuals started to let us know that they wanted a little bit more than just the book and they want a little bit more than just the course. So then we move down to doing some coaching and that's what we do. A little bit more of the personalized version.Stuart Webb [00:07:54]:Brilliant. And even, even if you don't get the personalized version, that seven quick wins could be the one thing that you need to get that one aha moment to move you forward. Joe, I'd just really love to understand at the moment. There's a huge amount of experience you bring to this. You've bought businesses, you've merged, and you said you've sold businesses. Was there one course, an idea, something which sort of brought you to really understand how you could help people in the way that you're helping them now?Stuart Webb [00:08:26]:Yes, I would say the 8020 principle. Oh, my Coke. And I, once I read that, I mean, it blew my mind, really, because I'm thinking, how is it that 20% of our actions actually brings 80% of our results? Then I'm thinking, why am I wasting my time with the other 80%? What am I doing?Stuart Webb [00:08:51]:Wonderful, wonderful.Stuart Webb [00:08:53]:So that really blew my mind. I started to think, okay, well, then in that case, I have to find a way to improve. How to divert or how to channel those 80% in another way.Stuart Webb [00:09:05]:Yes.Stuart Webb [00:09:05]:So I can go ahead and get the other 20% and then maybe I can take the other 80% of the time off and we can do that. That's a lot of what we do with the optimization program. We're identifying how we can improve processes, how can we systemize certain things, how can we delegate? Because that's a huge thing for business owners. We fail to delegate. The 8020 principle really just highlights that. And then once I started to just infuse that into the business, I was, you know, I started to line up everything that I can just say, okay, that's part of my 80%. Let's find a way to delegate to someone else.Stuart Webb [00:09:46]:I. I don't know if you have a comment on this, Joe, and once again, I'd welcome anybody currently listening to us or people who are listening later in the. In the podcast version of this. There is a sense in which. And I was talking to a business owner only this morning that was afraid of the idea of delegation, because as they said, what do I do when everybody else is doing my job? And my answer was, go and do another job, because there must be a ton that's waiting for you, but you haven't currently got time for it. You know, developing your staff, developing your team so that they are the most efficient, the most effective, and effectively allowing them to do your job, to free. Free you up, to do something else. That seems to be a burden, or at least it's.Stuart Webb [00:10:29]:It's a blocker for a lot of business owners who are basically saying, but if I let everybody do my job, then I've got nothing to do. And that's actually just not true, is it?Stuart Webb [00:10:39]:Oh, no, it is not. Actually. If you find ways to delegate all of these tasks, they can be systemized or can be organized in a certain way to give you that freedom, then I think that's when you can come back as a business owner and have that macro view where you can now start to innovate, where you could start to bring in other new processes that. That frees you up to do that. So a business owner's job is never done because we're always looking for the next thing. And now that AI is coming into the picture, we're basically changing processes and systems almost on a monthly basis. Now. By the time that we're done producing a system, we're already thinking how we're going to improve this, how we're going to make this better.Stuart Webb [00:11:24]:Brilliant, Joe, you've been very eloquent. You've explained this brilliantly, and I have a funny feeling there is something in you at the moment that's saying, he still hasn't asked me that one real killer question. So I'm going to assume that I am too stupid to be able to work out what that killer question is and say, Joe, tell us, what is the killer question that I. That I really should have asked you? And. And when you've obviously made that question known, you're gonna have to answer it, because I didn't even think of the question. So what is that killer question that I have failed to ask?Stuart Webb [00:11:56]:Well, I don't know, Stuart, I think you're considered one of the smartest podcasters, so I don't know. But I would say if there's one question that, that often I think that most people should ask is, why now? Why do I have to do this now? Why should I do it now? And I think the number one thing is that we're business owners who are working really hard at growing our business. But ultimately, we are humans and we have to be as successful. We have to meet our dreams. We have to reach that freedom as a business owner, because that's exactly what when we open our business, when we started our business or merged into another business, we had the dream of becoming more successful. So why now? Now? Because we owe it to ourselves. We have to be the best that we can. Sometimes businesses are just golden shackles.Stuart Webb [00:12:51]:They're fantastic because they're providing us a. An income. And that's why they're the golden shackles, because they're beautiful, because we're getting that income. But that's. So that's good. But sometimes, as the saying goes, good is the enemy of great and brilliant. Sometimes we're just missing that part to getting to great. And if we can sit down and really learn our numbers, figure out how can we get rid of these ghost expenses, how do we improve our bottom line? That equals freedom, freedom as a business owner.Stuart Webb [00:13:23]:And that's really the, the ultimate sign of success that you can do what you want when you want.Stuart Webb [00:13:33]:Joe, I love the message. I think it's absolutely brilliant. And I absolutely agree with you because I worked with a business who had to learn how to do a lot of what you've just said. The business owner was very reluctant to sort of go forward with some of these ideas, but they then had a family emergency. And if they had not learned how to delegate how, how to let go, they would not have had the time, the freedom to be able to deal with that family emergency. They would then never have been able to come back after that family emergency, after several months and still had a business that they could get involved in. And I absolutely agree. You trying to help people to understand that their job is about making their business an effective route to, to, to.Stuart Webb [00:14:24]:To their. To their ability to enjoy their life as opposed to being the shackles that keeps them involved in their business forever is a brilliant message. Thank you very much for sharing it with us this afternoon. I really appreciate it.Stuart Webb [00:14:37]:Absolutely. Thank you.Stuart Webb [00:14:39]:So listen, one quick plea for me. I've just put a link on screen. This is WWW Systemize. That's sys T e M I S E. Please go to that link. Just put in your name, your email address. You will get one email from me a week giving you details of the brilliant guests that we have coming up on this podcast to allow you to come find out what the LinkedIn Live will be and to ask questions to get your questions answered about your business growth and the sort of things that people that brilliantly Joe has emphasized today. So just go to Systemize Me, subscribe, get onto the mailing list.Stuart Webb [00:15:25]:And I want to just finish by thanking Joe for taking time out of his. I can only imagine it is a very busy time with a book and a bunch of other things to do. Joe, thank you for coming on and spending a few minutes talking to us and I really appreciate some of the pearls of wisdom you've left us with.Stuart Webb [00:15:40]:Absolutely. Anytime. Thank you so much for the opportunity.Stuart Webb [00:15:44]:That's no problem at all. Thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Arup?Arup Biswas is a dynamic entrepreneur at the forefront of AI-driven marketing solutions. Recognizing that true innovation lies in customer outcomes, Arup has dedicated his career to making powerful marketing accessible for all. He identified three key audiences—marketing agencies, recruitment firms, and SME owners—who often found traditional radio advertising out of reach due to high costs and lack of expertise. With a passion for breaking down barriers, Arup's work centers on helping these businesses connect with audiences more effectively, using cutting-edge technology to solve longstanding challenges and drive real, measurable success.Key Takeaways* Arup Biswas, founder of Klaxon AI, shared how AI can make radio and podcast advertising accessible, affordable, and targeted—even for small businesses. Breaking down barriers is reshaping who gets to be heard.* Removing technical barriers in media isn't just about cost. Klaxon AI lets anyone create professional audio ads in minutes, not days, changing who gets to participate in the advertising landscape.* Culture shifts when technology puts power in new hands. DIY audio ads, as Arup describes, give small business owners a voice where only big brands used to play. That shapes narratives—and who gets to tell them.* Targeted messaging is more than a marketing tactic. Klaxon AI shows that when we speak directly to our audience, we foster deeper connections and more inclusive cultural conversations.* Audio advertising isn't just for radio. Arup encourages using your audio ad everywhere—on your site, social, emails. Culture today is cross-media, and your voice can travel further than ever before.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Arup, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSsmall business hiring, remote work, hybrid companies, digital marketing agencies, coaches and consultants, e-commerce businesses, hiring process, HR departments, bad hire costs, hiring mistakes, onboarding, job candidate selection, concierge hiring service, affordable recruiting, job post templates, freelancer pricing guides, virtual assistants, customer service hiring, company culture fit, soft skills, work from home, moms working remotely, freelancing, home-based businesses, job boards, local business networking, HireMyMom platform, Hire Thy Neighbor, faith-based business, church directory, entrepreneurial journeySPEAKERArup Biswas, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. I have in front of me my coffee mug. I hope Arup has his drink with him, whether or not it's coffee or something else. But I'd love to welcome Arup as well. Arup is the founder of something called Claxon AI which I'm hoping we will learn more about in the next 15, 20 minutes. But from initial introduction I'll say that Klaxon AI is one of those game changing type AI systems that really should be shaking up the podcast advertising, media advertising landscape, enabling us all to produce those really game changing ads cheaper, faster and with more specificity.Stuart Webb [00:01:14]:So Arup, welcome to It's Not Rocket Science five questions over coffee.Arup Biswas [00:01:19]:Thank you, Stuart. I'm delighted to be here.Stuart Webb [00:01:22]:Terrific. Well, you know, let's start with who the who the who. The ideal audience for Klaxon AI is what's the sort of characteristics that anybody who's listening to us at the moment might be thinking? Well, I wonder if this is for me.Arup Biswas [00:01:38]:Yeah, well, there are three key audiences for what we do. And I should say that actually, yes, we are an AI business, of course, but actually it's all about the outcome for the customer. And the outcome for the customer is reaching people effectively in a powerful way. So our core market is marketing agencies are already working with clients, but offering traditional marketing methods, recruitment agencies who may be looking to recruit volume numbers of staff and owners of SMEs. So those business owners who are struggling hard to, to make their business business a success. But I've always thought that radio advertising in particular has been out of their reach because of lack of knowledge or price cost. Those kind of traditional factors have always been the issue. So that's our traditional market, that's our marketplace that we focus on and our solution is all about helping them overcome those issues.Arup Biswas [00:02:31]:And we provided a, created a solution which we think does all that.Stuart Webb [00:02:36]:And let's just sort of understand that. I mean you talked about the fact that it's a solution. So what are the sort of problems that you noticed that you were trying to solve with this? Obviously cost is one, but there must a bunch of other things that you're looking at this solution in AI that will actually help solve.Arup Biswas [00:02:55]:Absolutely. And the biggest, one of the biggest issues other than price, price is always an issue for small business owners is knowledge and technical expertise.Stuart Webb [00:03:03]:Yeah.Arup Biswas [00:03:03]:Particularly when it comes to broadcast advertising, whether it's TV or radio, people think, and traditionally this has been the case. So this is completely justified why people think this way. You need to go to a recording studio, you need a sound engineer, you need a voiceover artist, you need to create a script. And traditionally the cost of creating an audio advert has been thousands and thousands of pounds. Typically a recording studio can be upwards of £300 an hour to just hire the recording studio. So the costs are really high. But also the technical expertise, you know, if you're a business owner running whatever your business is, you know, how much do you actually know about creating a radio advert? You think you might have to outsource that, but it's not typically something you think you can do yourself. So there were high barriers to entry to get into radio advertising and there traditionally always has been high barriers to entry.Arup Biswas [00:03:56]:So when we came up with the concept for doing this, and I should say myself and my co founder, we come from a media background, so we were very experienced in working with small business owners who were looking to promote their businesses in normal market ways, but struggled with things like broadcast advertising. So we came with it from a problem point of view of how do we make it easier for these business owners to get their message out via radio advertising and increasingly podcast advertising. So we know that we know the pain. We, you know, we see the pain every day. And historically the pain's been there, been there. So what we've done is create a system which removes every, every barrier to entry. And I'll, you know, we'll talk a little bit more about what we offer, but essentially one of the services we offer is a self serve advert creation system where anybody can go in and create a professional audio advert with no technical expertise in less than five minutes. So that's what we've tried to do, is remove barriers to entry.Stuart Webb [00:04:55]:So let's, let's just deal into that and I guess we're going to get into some of the sort of the offerings and services that you've got. And I hope that there's going to be a valuable offer, a piece of advice that you'd like to give to the audience. But let me just explore for a moment. I mean, how does this system work? What does the business owner do to, to solve the problem they've got? Having sort of looked at the cost of this and thought this is going to be too expensive for me to be able to sort of put a radio advert, a podcast advert, TV advert, whatever, out this might be a solution to it. What's the steps that they take? What are the different services you Offer.Arup Biswas [00:05:33]:Yeah, well, the first thing to say is when we talk to business owners is to forget everything they know about creating radio adverts. Because most of us, or most people come to this thinking expensive techniques, technically complex, all those kind of things. As I said, we've created a system that removes all that. So we've got two services. One is a self serve system I mentioned where anybody can go in, they can just write a few words of text. We use AI to create a script for the, for the company owner or the marketing executive. So you just need to put in a few words about your business. You know, for example, you know, ABC is a marketing company that works in Chester.Arup Biswas [00:06:11]:Our AI will automatically create a 30 second advert script using that text, or you can put in the exact text that you want to be read out. What happens is our system automatically creates the script, automatically adds an AI voice, and these are high quality AI voices. We use the best AI voices in the industry. You would never know it's an AI voice. And we add background music to it as well and we patch it up as a, as a 30 second advert. Now that process is super quick. Anybody can go into the site now, they could do it now and they'll see that they'll have an advert there to listen to literally within less than a minute, you know, no more than five minutes if they want to translate it, because we offer a translation facility as well. So that's fine, they could do that, then they could download the advert, do whatever they want with it.Arup Biswas [00:06:56]:But what we also know is quite often somebody will produce something like an audio file and they won't know what to do with it. It's great having an advert on your desktop or what the hell do you do with it. So what we do is we don't see ourselves so much as a tech company, we see ourselves as a full service tech and advertising agency. So we offer what we call a fully managed service where we'll create the advert for the client for the same cost. It's the same low cost. So we'll create the advert for the client and then we work with our media partners. So we have media partnerships with the largest radio station owners in the UK and the world's largest podcast advertising network. And, and these are companies that own every commercial radio station you've heard of, the big ones, you know, Heart Great Sits Radio, lbc, Capital Jazz fm, Classic fm, all the ones you, you've heard of, which get millions and millions of listeners every week.Arup Biswas [00:07:49]:And we partner with those guys to actually broadcast the advert for the client. So we offer a full one stop shop solution where the client can just say to us, yes, create the advert for us and we want it broadcast in Chester in, in September for two weeks. And we want to target a particular demographic now because more and more people are listening to radio adverts, not on traditional radios but on what you call connected devices, smart speakers, phones, game stations, Alexas, all those kind of things that gives you a lot of data about who's listening. And because the media owners have that data, we could target really effectively. So nowadays if a business owner says to us, oh my target audience is Eastbourne for example, but I only want to target 45 year old business owners in Eastbourne, within a 10 mile radius of Eastbourne and they have to be female business owners, we can do that. We could target exactly that audience through our media partners and deliver the advert exactly to that audience. So nobody else other than those target audience people will hear the advert which makes the advertising spend really effective of course. So what we do for the client is we create the advert, we manage the broadcast for them, we get it broadcast and we send them analytics at the end of it.Arup Biswas [00:09:02]:So, and obviously they can hear the advert when it's live on air. So we offer a full service solution.Stuart Webb [00:09:09]:And I think it's really important to, to, to, to, to sort of emphasize in this, if it's not become very obvious, that makes this really very, very cost effective, doesn't it? Because you're not paying for the normally 95% of people who don't want, you're targeting the very specific people that you know that you have a solution to their problem and therefore that advert becomes extremely relevant and very much more targeted.Arup Biswas [00:09:35]:That's right. And actually some of the campaigns we've already run for clients, they've been very targeted campaigns. So we've got one coming up actually in the next couple of weeks which is targeting business owners in Birmingham and it's just targeting Birmingham city centre. So like a mile, a couple of mile radius of Birmingham city centre. It's only targeting business owners because that's who the business the advertiser wants to target. We can even set the age range. If they only want to target business owners over 25, for example, we could do that. So yeah, it makes it very effective and it means you're not, you're not wasting your ad spend on people hearing your advert who aren't in your target audience.Arup Biswas [00:10:13]:So why why waste money doing that?Stuart Webb [00:10:15]:Terrific. So that brings me on to the sort of third question. Is there a piece of advice, an offer, something that you can give, give to the audience listening at the moment, the people watching us on YouTube, LinkedIn who might say, well, this sounds like it's interesting. So how do I get some advice from this guy and understand whether or not this is for me?Arup Biswas [00:10:34]:Yeah, well, the first thing I would do is I'd say look at one of the challenges is people often think that radio listenership in particular is declining. They know podcast listenership is increasing because podcasts are booming massively around the world, but they think radio listenership generally is declining. And that's not the case at all. Radio listenership is really, really strong in the and around the world. So in terms of free advice, free resources, I would tell people to go to a couple of the industry websites. These are completely in industry official websites. One is called radiocentre.org which is kind of the voice of the radio industry in the uk. The second one is a site called Rajar R a j a r.co.uk which is run by the BBC and the Radio center which gives the stats on how many people listen to different radio stations.Arup Biswas [00:11:24]:So if you go there and even if you look for your local radio station, so you might want to know how many people listen to heart radio in your part of the world, you can go there and you can see the actual stats of how many people are listening to heart radio in your area. So you'll know how big the audience is. The second bit of advice I'd give, and this may sound a bit self serving, is just go onto our website, go into register for our free advertising service. There's no cost to create the advert. The only, the only cost is if you want to download the advert at the end of the process. But you don't have to do that if you just want to go in, have a look, see how it works, actually create an advert yourself, see how it sounds, do that, go in there, have a play with it, see how easy it is to create a professional audio advert and that you'll, that will make you very familiar and comfortable with knowing it's really easy. Now you don't need the traditional ways of creating adverts now. What we've done is created a disruptive way to create an professional audio ad cheaply and quickly.Stuart Webb [00:12:21]:So anybody who's just tried to sort of write down all of that information, I can promise you, and I've put it on screen. Now, if you go to our vault, which is systemize S Y S T E M I s e.me forward/free hyphen stuff that's systemized me free hyphen stuff, all of those links that ARIP has just, just mentioned will be there. You don't have to try and write them down. Just remember, systemize me free hyphen stuff, dead easy. Go on that, pick up all of that links, pick all of the information that we've got and we'll be able to direct you to all of that stuff that ARUP has just mentioned. And that will save you having to try and remember a lot of information which is actually going to help you to understand exactly how you can create these adverts. Low cost, highly targeted, very relevant to the person, has a problem that you can solve for them. And if that doesn't bring in leads, then nothing else will.Stuart Webb [00:13:17]:Arab, you've mentioned a little bit about how you sort of began your journey towards this. You were, you were obviously in the media world yourself. Was there a, was there a moment, a book, a course and in a meeting, something which sort of struck you as, okay, I've got a solution to a problem. I need to, I need to start telling the world about this. What brought you to who you are at the moment, as it were?Arup Biswas [00:13:38]:Yeah, well, as I said, myself, my co founder, Monok, we come from the media sector and actually we both started off as traditional newspaper journalists back in the day when, you know, newspaper readership was huge. So we started in the media sector. We moved into different areas of media operations in terms of managing news websites and operations, those kind of things. But we worked quite closely with advertising teams in our media companies. So we were working with colleagues who were working with local businesses who were looking to promote themselves via. In those days it was all newspaper advertising. You'll remember, Stuart, back in the day, all the job listings weren't on. Indeed they were in your local paper.Stuart Webb [00:14:16]:And all the properties, I don't remember those times.Arup Biswas [00:14:18]:I'm only 21, I'm obviously older than you.Stuart Webb [00:14:24]:21 in a few months. I just haven't counted the number of months recently.Arup Biswas [00:14:29]:But trust me, in, in, I'm going to say in the old days, job listings, property listings, they're all in your local paper. That's where you would go, you know, Thursday used to be job paper day. You know, you'd get a paper on a Thursday and that's where your jobs were. Wednesday was for property. Now all that has moved online. But working with commercial teams in media organizations. Like I said, we understood how SME owners, business owners were evolving, what they wanted to do. They were Google AdWords was a new thing at the time.Arup Biswas [00:14:55]:You know, the, the power of advertising online became a new thing and more and more were shifting away from traditional print advertising into online advertising. But there was a growing band who wanted to go further and want to do things like radio advertising. But there just wasn't the capability to do it. A low cost, easy to, easy to use and understand way and it hasn't been for years. You know, we set up to solve that problem, to fix that problem. We, we knew AI could solve that problem and we built our own system to enable us to do it. So we have our own proprietary system that uses AI. Now if you're into AI, yeah, it's fine, it's exciting.Arup Biswas [00:15:31]:But if you just focus on the outcome of I want to reach potential large audiences in a really effective and powerful way. Radio advertising, podcast advertising is number one. And actually it's not me saying that numerous bodies, including the Guardian newspaper and Tapestry research, they did some analysis a few years ago about the effectiveness of podcast advertising, for example, and what they found, what they found was podcast advertising is more, it's the most effective form of advertising around, much more effective than online advertising, a lot more effective than TV advertising. And actually what they found in their in depth analysis and research was 52% of of podcast listeners who heard an advert in a podcast wanted to buy something from the brand. 38% of people who heard an advert on radio wanted to buy something from the brand. And there's a whole stack of literature about the science of audio and the fact it goes in your ear and it sticks in your brain and it, and you digest it and you, and it works its way into your brain in a different way to things you see visually, for example. So there's a lot of science about how audio is the most effective method of getting a message in, in your brain and also the most effective message method of advertising and getting the customers to recall your brand, recall your message and go onto your website and make a purchase.Stuart Webb [00:16:55]:Terrific. I'm very aware of the fact that you've given a huge amount of very detailed answers to questions that I've given you, but probably I've not yet asked you the one question that I should have asked and that's probably my fault for having not realized. There's an important question here, but there must be one important question that you keep thinking. When's he going to ask this really, really important question. So I'm going to ask you now to tell me what that question was. And obviously, as you know what the question is, you're also going to have to answer it for me because I can't answer that question.Arup Biswas [00:17:25]:That's fine. Well, I guess a really obvious question is what do I do with an advert? And I know it sounds really obvious because we've been talking about advertising on radio, we've been talking about advertising podcasts and Absolutely, you know, create the advert. That's where it'll go. That's where you're going to get your biggest audience when it's broadcast on radio or broadcast in podcast. However, an audio advert doesn't have to be just used in that way. There's lots of other things you can do with an audio advert. You can stick it on your website, you can stick it in your newsletters, you can stick it on your email, you can use on social media. So if you never want it to be on radio or you don't think you can afford the cost of it, going out on radio or podcast doesn't mean that an audio advert won't be effective.Arup Biswas [00:18:06]:It will be effective and there's lots of ways you can use it. So, you know, if you don't want it on Heart FM or Greatest Radio or in the podcast or whatever, fine. Use it on your website, Use it on your, in your blog section if you've got one. Use it in your emails. User on social media, people still digest it in the same way. It's still going through people's ears. They're still hearing the message. It's just a different medium that's going out.Arup Biswas [00:18:29]:So that's the one thing I think people should get, should really understand that using our system or using any system to create an advert doesn't necessarily mean you have to broadcast it on radio. An audio file, an audio advert can be used in lots of different ways and it's a powerful mechanism whichever way they use.Stuart Webb [00:18:48]:And now it's as cost effective as you described, Eric. There's no reason not to do five, six, seven of them and use them in different ways, different channels where, you know, there'll be different audiences. I'm always very keen on talking to business owners who are sort of unsure about whether or not they should target and get very much more niche in there trying to solve particular problems. And I keep saying to them the niche person is the one that actually it's where the money is really made. So actually creating a very niche advert might sound like a really crazy idea, but actually it's the one which is probably going to be the most effective in bringing the person that has a problem that you solve to get to know who you are and start to know and trust you. And it's a much more effective way of doing it by something as simple as creating an audio advert like you're describing than it is by blasting a message to the entire world and hoping, which is just a very ineffective strategy.Arup Biswas [00:19:41]:Yeah. And, you know, with our services, there's two ways to, to look at that. One is, as I said, with the radio advertising, it can be really targeted at who you want to reach and the demographics. But podcast advertising is a really interesting space. I mean, everyone know how big podcasts are getting? You know, they're huge globally in the UK and globally. But with podcasts, obviously there, it's a bit like websites. There's podcasts for everything and podcasts for very niche subjects. So if you want a podcast just on marketing, you'll come to your podcast Stuart.Arup Biswas [00:20:11]:But if you want a podcast on business growth that you, you know, sorry, your business growth podcast will come to you. If you want one on marketing, if you want one on cars, whatever, there'll be a podcast about it. I mean, if you. Everybody knows about the Peter Crouch podcast, you know, and he's got some really successful podcasts out there now, music podcasts that appeal to people, they're funny, that the comedy podcast, but the podcast for everything. And whatever sector you're working in, there will be a podcast that relates to that sector. So that means you can have an advert in that particular podcast, which means only people that be hearing it are people that you want to target, people who are, who are looking for those services or looking for knowledge and experience. So you can be really, really highly targeted. Which is why some podcast advertising can be a bit more expensive because it's so targeted.Arup Biswas [00:21:04]:But going back to your point, it's exactly that point, you're not wasting a single penny on people that aren't in your target audience.Stuart Webb [00:21:11]:Brilliant. Brilliant. Arab. I think you've really, really hit the nail on the head with that. And I'm just going to, once again, if you, if I would encourage you, go to Systemize me free hyphen stuff, go and find out Those email, those URLs, those websites that are mentioned, they will be in the vault. You can go there, you can pick up those, those valuable links and find out just how quickly and easily you can create an advert like Arup has just described to you. I'm going to back up what he's saying. I've been doing some sort of helping people launch their own podcast just recently.Stuart Webb [00:21:47]:When you look at the number of blogs there are in the world and yet there are so few podcasts and blogs are something that I know every web expert tells me, you must have a blog, you must have a blog. If you've got a blog but you haven't got a podcast, you've missed out on a huge section of potential audience I happen to have to attend. Not because I, because I was doing something else there, but I was attending an event recently in the middle of Derby which was around the train industry and there were no less than 12 YouTube and podcast people there, all creating podcasts about the trains that they were seeing. So there are some really huge audiences for these people. If they hadn't expected there to be a huge audience for their stuff, they wouldn't have been there. So go think about it. Go have a look at what you can do with podcasts, look at what you can do with an advert to promote your stuff on a podcast and get out there and do it. Arup, I've got to thank you for, for what you've just said.Stuart Webb [00:22:46]:I think it's brilliant stuff and really, really appreciate you coming on and spending a few minutes with us.Arup Biswas [00:22:50]:Thank you, sir, I really enjoyed it. Thank you for the opportunity.Stuart Webb [00:22:53]:No problem. If you'll excuse me, I'm just going to now encourage people to subscribe to this podcast and website. Go to once again, Systemize Me subscribe you just, it's a simple format, asks you for what two things, your first name and your email address. And every week you'll get an email with me from me telling you who's coming up on this so that you can join live on LinkedIn or YouTube and actually get the sort of valuable free advice from experts such as Eric. We don't have people on here who have got something really valuable to say. So if you want to listen to more people like Arup who've got really valuable free advice for you and really will help get your business motoring, come and subscribe at Systemize Me Forward slash subscribe. Arup, thank you very much. Thank you for indulging me for a few minutes in making my own little self promotion there.Stuart Webb [00:23:42]:It's not an advert. Maybe I need to start thinking about one of those as well, but thank you very much for being here.Arup Biswas [00:23:47]:Thank you, Stuart.. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

In the early days, culture just exists. The founder's in the building. Decisions are fast. Everyone knows why the business exists and how things get done. It's messy, but it works. But then the brand grows. Headcount increases. Layers appear. Process sneaks in. Suddenly, the thing that once felt like an advantage starts to feel fragile. Not broken, just thinner. Harder to rely on.Today's Playbook pulls together lessons from operators who've been through that exact moment and come out the other side. Not by trying to “protect the vibe”, but by treating culture like infrastructure: something that has to be designed, maintained, and occasionally rebuilt.In today's playbook:Why team culture usually breaks during change, not growthHow to build trust before introducing process and structureThe role of communication rituals in stabilising teams at scaleWhy measuring trust beats chasing engagement scoresHow calm leadership prevents culture from fracturing under pressureUsing team culture as a quality control mechanism as you scaleConnect with EmmaExplore Culture KingsCulture Kings' episodeBirdsnest's episodeThe Body Shop's episodeEcosa's episodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

If you're leading a transformation but seeing momentum fade after early wins, this episode will challenge how you think about leadership and systems.If you want to sustain culture change through purpose, behaviours, and disciplined leadership — not tools alone — this episode is for you.Connect with Brad Jeavons on LinkedIn, call 0402 448 445, or email bjeavons@iqi.com.au.Enterprise Excellence Academy: https://enterpriseexcellencegroup.com.au/Summary Keywords#Leadership #CultureByDesign #EnterpriseExcellence #HighPerformance #Trust #Feedback #Teamwork #BehaviouralLeadership #PerformanceByDesign #SystemsThinking #ContinuousImprovement #PsychologicalSafety #CultureMatters #OperationalExcellenceEpisode Summary In this powerful episode of the Enterprise Excellence Podcast, Brad Jeavons is joined by one of Australia's most respected leaders — premiership-winning AFL coach Paul Roos. Drawing on his playing career, his transformational coaching of the Sydney Swans, and his work with organisations through Performance by Design, Paul unpacks what truly drives sustainable high performance. The conversation explores why talent alone is never enough, how culture can (and must) be systemised, and why leaders must actively shape behaviours rather than leave culture to chance. Paul shares behind-the-scenes insights into the famous Bloods culture, the role of trust, feedback, and accountability, and how these principles translate directly into business and organisational leadership. The episode also dives deep into leadership behaviours, the importance of feedback given in real time, the dangers of delayed performance reviews, and why great leaders must flex their style to connect with different people — not expect others to adapt to them. This episode is a masterclass in leadership, culture, and execution — from elite sport to enterprise excellence.This episode was drawn from our Community event, where Paul spoke to tonnes of people! Episode Links:Youtube: https://youtu.be/3iazOwnE_FwEnterprise Excellence Academy: https://enterpriseexcellencegroup.com.au/podcastContacts Connect with Brad on LinkedIn https://www.linkedin.com/in/bradjeavons/. Call him on 0402 448 445 or email him at bjeavons@iqi.com.au. Connect with Paul on LinkedIn: linkedin.com/in/paul-roos-pbdWhat's next?• Assess your culture honestly — What behaviours are being rewarded or tolerated today? • Strengthen trust — Build character, competence, and care across leadership teams. • Rethink feedback — Move away from annual reviews toward timely, meaningful conversations. • Lead by example — Ask yourself: Would I want to be led by me? • Systemise culture — Don't leave leadership and behaviour to chance. To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/Thanks for your time, and thanks for helping to create a better future.

Who is Lesley?Lesley Pyle is the founder of HireMyMom, a company dedicated to helping small business owners—especially those running hybrid or remote teams—grow and succeed. After seeing countless business owners struggle to find skilled, trustworthy candidates and juggle the demands of recruiting, Lesley made it her mission to simplify hiring. Through HireMyMom, she connects digital marketing agencies, coaches, consultants, and e-commerce businesses with talented remote professionals, eliminating the hassle of massive job boards. Lesley also offers a unique concierge service, allowing an experienced HR professional to handle the entire hiring process, so business owners can focus on what they do best—growing their businesses.Key TakeawaysHere's what's brewing in this episode:

What if the real reason Sir Richard Branson scaled Virgin wasn't charisma—but something you can actually systemise in your business? Most founders and sales leaders struggle when they move from founder-led selling to building teams, because passion and authenticity are hard to replicate. In this episode, we unpack how Branson turned inspiration, empowerment, and belief into scalable advantage—and what that means for leaders who want growth without relying on superstar personalities. In this episode, you'll discover:Why charisma alone doesn't scale—and what Branson did differently to build 400+ businessesHow to transfer founder passion into your product, marketing, and customer experience instead of relying on individual salespeoplePractical ways to build strong, consistent sales teams without needing extreme enthusiasm from every hire Hit play to challenge your thinking and learn how to embed passion, authenticity, and inspiration directly into your product and sales system—so your business can grow without relying on you at the centre.New episodes every Monday, Wednesday and Friday.Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your SalesTo see how we've helped business grow their sales: Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Premium Members, click here to access this interview in the premium area Brittni Schroeder of www.brittnischroeder.com first joined me way back in Episode 337. Before shifting into coaching, she spent more than ten years as a professional photographer, named one of the most influential photographers of 2016, with features in the Wall Street [...] The post 646: Brittni Schroeder – How to Streamline, Systemise and Scale Your Photography Studio appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Most agency owners hit a point where growth starts to feel… heavy.You're busy, you're booked, revenue's up — but freedom? Not so much.In this episode, I walk you through exactly how to audit, simplify, and evolve your agency so it SCALES (not just grows revenue) — and what to do once you hit your sweet spot.Because scaling isn't about doing more.It's about doing less, better.We'll chat aboutAuditing your current model — what's heavy, what's profitable, what's not repeatable.Simplify your offers so you can deliver consistent results without custom chaos.Productise your services (I use ours as an example)Systemise your delivery to eliminate founder bottlenecks and firefighting.Rebuild your team structure around roles, ownership, and clear metrics.Recognise your scalable sweet spot — the point where profit, peace, and predictability meet.And finally, add leverage: how to transition from agency growth → leveraged growth through info products, programs, and digital assets.The Freedom-First Framework in ActionIn this episode, I unpack four core pieces of my Freedom Framework:1 - Mindset: Stop chasing “more” — start defining “enough.”2- Business Design: Simplify your model around one clear offer.3 - Systems: Build a predictable delivery engine that runs without you.4 - Team: Empower a self-led team so you can evolve into your next level.These are the exact levers that helped me turn a fully booked agency that sucked all my time, into a truly scalable, freedom-first business with leverage. Want More?DM "CEO" on Instagram: @annelisewornDownload the 6-Figure Freelancer Guide: https://a.anneliseworn.com/6ffBook a Free Strategy Call: anneliseworn.com/consult

I've never done this before - but this week, I'm sharing something really special.Instead of a new episode, you're getting a behind-the-scenes coaching workshop from inside The Put Yourself First Sisterhood.This session is called Clear the Mental Load, and it's designed to help you drop out of overwhelm, close all those mental “tabs,” and feel calm, clear, and in control again.If your mind has been full of open loops, to-dos, and decisions -this session will help you:✨ Release the stress you've been holding in your body✨ Brain-dump everything weighing on your mind✨ Identify your quick wins to feel lighter instantly✨ Delegate and ask for support (without guilt!)✨ Systemise and automate the things that drain your energy✨ Reframe the stories that keep you stuck in overthinkingWhether you listen while walking, journaling, or tidying the house - let this be your reset.You'll walk away with more space, ease, and clarity for what truly matters.And if you love this, it's just a taste of what's waiting for you inside The Sisterhood.Join now and get instant access to our Magnetic Feminine Playbook, plus a free trial to explore everything inside.

Welcome to the Systemise & Scale Podcast, where business growth meets life optimisation. If you're an ambitious entrepreneur or lifestyle-driven individual, this channel is built for you. Because real success isn't just about revenue; it's about freedom, impact, and creating a life you don't need a holiday from. I know what it feels like to get it wrong. I spent a decade building a business I hated. Long hours, missed moments, and sacrificing my health in the name of “success.” That all changed in 2016. And when I lost my mum in 2022, it drove home the truth: money can be made, but time can't be bought back. Here, you'll discover how to build a business that serves your life, not steals it. Every week I share practical strategies, real client stories, and honest conversations with leaders across business, health, wealth, and mindset, so you can systemise, simplify, and scale every part of your world. Business growth without the burnout Marketing, sales, automation, and AI strategies that free up your time Mindset, health, and performance tips to optimise your life Real stories and conversations that fuel your journey If you're ready to choose freedom over hustle, simplicity over chaos, and growth with intent, hit subscribe and join me here every week.

Send us a textIs your business growing – or just getting busier?In this episode of Exit Insights, host Darryl Bates-Brownsword is joined by Kevin Harrington to explore how SME business owners can achieve scalable growth without copying the clunky habits of big corporates.Too many owners try to grow by adding more people, more processes, and more pressure. The result? Bottlenecks, burnout, and a business that's still heavily reliant on the owner.Kevin and Darryl break down the four essential systems every business needs to become scalable and valuable – making it easier to step back, increase business valuation, and prepare for a smooth exit.What You'll Learn✔️ How SMEs grow through steps, not smooth curves – and how to navigate those growth spurts✔️ The dangers of copying corporate habits✔️ The four systems you need to support growth without increasing owner dependence✔️ The real meaning of systemisation (hint: it's not about software!)✔️ How to make your business more attractive to buyers by keeping it simpleWhether you're years away from selling or just starting to think about your future, this episode will help you create a sustainable, exitable business that works without you.

Feeling down in the dumps about your business? Here's how you can get back up. ⁠⁠Systemise your business to work without you in 90 days.⁠

You need three levers to scale your business beyond owner dependency. You're probably only using two.⁠Systemise your business in 90 days.

Most businesses are stuck in reactivity. This is how to get out of that cycle. Systemise your business in 90 days.

In this episode of The Property Rebel, Arsh Ellahi dives into the journey from hustle to hands-off — showing you exactly how to systemise your property business for true freedom.   From building reliable teams to implementing simple but powerful systems, Arsh shares how he now manages over a thousand tenants remotely from Dubai — and why you don't need a huge portfolio to get started.   If you've ever felt like a prisoner to your own investments, this is the episode that could change how you run your business.   This isn't just theory – it's a proven blueprint from someone who's successfully made the leap from local landlord to international property entrepreneur.   Because true wealth isn't just about property – it's about the freedom to manage it from anywhere.   Join the Property Investor App WhatsApp Channel: bit.ly/PIAWhats   Book Your 1 Hour Call with Arsh here: http://bit.ly/1HourPropertyCoach   Wanna connect with Arsh? Click this link: www.arshellahi.com/contact   Want to know more about the Property Rebel? Head over to Arsh's Youtube Channel. Where you can find lots more quality content and information. Click To Subscribe   Have you heard about Arsh's app the Property Investor? You can download it directly to your mobile by clicking the links below:   Apple Devices: Download Here   Android Devices: Download Here   Or Visit the website by clicking HERE   Thank you for listening! #propertyrebel  

This week on Better Business, Better Life, host Debra Chantry-Taylor tackles the trap of “smoking hopium”, when leaders rely on misleading metrics that give a false sense of security. From the all-green illusion of vanity measures to the always-red fantasy of unrealistic targets, Debra unpacks why both approaches damage trust, morale, and results. Through real-world stories and practical tools, she explains how to replace hopium with clarity: setting outcome-driven measurables, building scorecards that truly predict success, and fostering a culture where honest reds and greens are celebrated. Whether you're a visionary frustrated with slow progress or a leader striving for accountability, this episode will equip you to measure what matters, set achievable goals, and build momentum the right way, one honest metric at a time.    CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►Connect with Debra: ⁠debra@businessaction.com.au ⁠ ►See how she can help you: https://businessaction.co.nz/       Episode 236 Chapters:   00:00 – Smoking Hopium: Introduction to Data Scorecards 02:57 – The All-Green Illusion: Measuring the Wrong Things 03:38 – The Always-Red Fantasy: Setting Realistic Targets 05:45 – Replacing Hopium with Clarity: Practical Steps 08:36 – The Importance of Numbers: Clarity, Behaviour, and Action  08:50 – Scorecard Measurables: Sales, Marketing, HR, and Finance27:44 – Building Trust in Numbers: Avoiding Manipulation 28:52 – Fixing a Broken Scorecard: A Seven-Step Reset 29:52 – The Five Leadership Abilities: Simplify, Delegate, Predict, Systemise, and Structure  32:10 – Systemise and Structure: Ensuring Consistency and Accountability 37:05 – Building a Culture of Truth: Celebrating Honest Results   38:22 – Call to Action: Auditing and Improving Scorecards   

In this deeply honest and empowering episode of the We Are Women Podcast, I sit down with Jeannie Savage — known globally as The Strategic Bookkeeper — to unpack the mindset, systems, and strategy that help women go from “busy but broken” to thriving CEOs of their own time-wealth businesses. With over 15 years in practice and a client base that spans Australia, New Zealand, the U.S., Canada, and the UK, Jeannie is not only a best-selling author and 2024's Women in Finance Innovator of the Year, she's a powerhouse mentor and disruptor in the bookkeeping and business space. But this conversation goes far beyond numbers. Jeannie opens up about her journey — raised by iconic Aussie entrepreneurs and later driven by the need to create a life of flexibility, freedom, and purpose after becoming a mother to a special needs child. Her personal story has shaped her mission: helping women build six-figure businesses that are sustainable, systemised, and deeply fulfilling. We explore key topics like:  

In this podcast episode, we're joined once again by the brilliant Justine Palin, diving into the most frequently asked questions from consultants who are ready to grow beyond being a solo founder. Together, we explore what it really takes to scale your consultancy, whether that means building a team, expanding your offerings, or stepping into a more strategic leadership role. If you've ever asked, “What's next for me and my business?”, this one's for you. To join the upcoming free masterclass sign up here You'll learn how to move from overwhelmed and overworked to operating with clarity, systems, and the right kind of support. What we'll cover: The mindset shift from ‘doer' to CEO What to systemise before bringing anyone in What to delegate (and how to do it properly) How to scale with the right mix of people + process + automation You'll leave with: A clear understanding of what's keeping you stuck Practical steps to simplify and delegate Confidence to start building a business that doesn't rely solely on you

What happens when you put thirty pet pros in a room and push them out of their comfort zone? Can just three days really shift your mindset, pricing expectations, and your entire business model? And why do so many attendees say they'll never look at their facility - or themselves - the same way again? In this week's episode, we're taking you behind the scenes at IMPACT 2025: The Dog Daycare Success Summit. You'll hear live reactions from a whole host of attendees based across the UK, Ireland, and the U.S. - including first-timers and seasoned impact veterans - sharing how what they learned at the event will help them break past roadblocks, claim premium positioning, and finally take themselves (and their team) seriously. You'll hear from Rachel, who came in overwhelmed with ideas but left with one clear plan: raise her prices and stop overthinking. Grainne, a Dublin-based dog walker, realised she'd been coasting - and left inspired to finally launch her enrichment and wedding services. Jodie came all the way from Reno, Nevada and admitted she had become the bottleneck in her business and committed to raising prices and claiming her authority.  Tune in to discover: Why Clarity Beats Chaos – Why Rachel ditched her to-do list, raised her prices, and finally gave herself permission to slow down. The Client Experience Advantage – How Eve's focus on the human side of daycare is helping her raise standards and retention. Systemise to Scale – Why Maria and Beth know franchising won't work without rock-solid systems behind the scenes. Why You're Ready Now – What Adam and others learned about stepping up, even when they don't feel “big enough” yet. From Coasting to Charging Ahead – How Ronnie turned boredom into momentum—and finally committed to the projects she'd been putting off. Want to get in the room for the next event? The October Dog Daycare Business Bootcamp is your last chance in 2025 to work with Dom in an exclusive, intensive coaching experience. Click here to add your name to the waitlist Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you can't take a two-week family holiday without your team, customers, or suppliers blowing up your phone with calls, emails, texts, and WhatsApps… you need this episode.Is the running of your business all inside your own head? Your business relies on you to be present every day for it to run, make decisions and make money. The main reason this happens is… you have no systems, no automation, and no one you can trust to delegate to. Basically you have become a prisoner in your own business. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Uncover the negative impact to you, your business and family by not systemising2. Discover how to flow out your customer journey using 3 simple steps 3. What is the best lead generation and sales software to automate your marketing4. #1 job management software to run jobs, communicate with your team and customers 5. How to delegate your new systems to an admin assistant, freeing up your timeBECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

In this episode of the Scalable Law Podcast, I explore one of the most powerful tools for law firm management and long-term growth: Standard Operating Procedures (SOPs). If you're looking for a sustainable way to grow your practice, reduce overwhelm, and delegate with confidence, this episode is for you. Most law firms rely heavily on their practice management software—but without the right law firm SOPs, your systems are incomplete. SOPs are what create consistency, improve onboarding, and ultimately allow you to scale your law firm without it depending solely on you. Key Segments Understanding What Law Firm SOPs Actually Are SOPs are step-by-step documented processes that outline how tasks are completed in your law firm. While software like LEAP or Smokeball helps manage day-to-day operations, it's your SOPs that provide the structure and direction your team needs to use those tools effectively. The Cost of Operating Without SOPs Without documented SOPs, your firm relies too heavily on individual memory and inconsistent training. This leads to inconsistent service delivery, bottlenecks, and team burnout. SOPs are essential to reduce risk, improve performance, and ensure business continuity when key team members are absent or move on. The Areas in Your Firm That Need SOPs SOPs shouldn't just exist for legal work—they're critical across all departments. From opening and closing files, billing and trust accounting, to handling client intake, social media, HR onboarding, and document processing, every part of your practice needs structure to scale sustainably. Why SOPs Are Essential to Scaling a Law Firm SOPs allow you to create consistency, reduce duplication, and delegate tasks without confusion. They support faster onboarding, improve team accountability, and give you the freedom to step back from the day-to-day without quality slipping. When it comes to how to scale a law firm, SOPs provide the operational backbone that allows growth without chaos. How We Help Law Firm Owners Build SOPs Inside the Scalable Law Accelerator, we work closely with law firm owners to create SOPs that support high-performing teams and smooth internal operations. We provide templates, training, and support to roll out SOPs across every area of the business—helping you move from reactive to strategic. Your Next Step to Systemise and Scale If your law firm is still relying on informal processes or ad-hoc communication, start by documenting just one core task this week. Whether it's onboarding a new client or preparing a brief, take the first step in building a firm that runs on systems, not people. My Takeaway Building a scalable law firm doesn't start with flashy software or hiring more people—it starts with clarity. And clarity comes from systems. What I've seen time and time again is that law firms that invest in creating and implementing law firm SOPs grow faster, experience less chaos, and give their owners more freedom. If your firm still relies on memory, verbal instructions, or "how we've always done it", you're holding back your potential. Documented systems don't restrict you—they liberate you. SOPs are what allow you to lead, not just manage. If This Episode Gave You Clarity or Motivation... Share it with another law firm owner who's ready to grow—or leave a quick review on Apple Podcasts or Spotify. Your support helps more driven lawyers discover tools and strategies to scale smarter and build firms they truly love. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify

There was a time when plumbing and heating engineer Ryan Price was doing everything himself.He'd be on the tools all day, then stuck doing paperwork till midnight, day in, day out. No systems. No breathing room. No time for life.He was earning decent money, but at the cost of 14-hour days, weekends lost to admin, and constant cash flow headaches. He knew something had to change, especially with a new baby on the way and a dream home on his vision board.Fast forward to today:Ryan's built a business that fits 300+ boilers a year, runs 585 care plans, and just hit £1.4M in turnover.More importantly? He's off the tools, moved into his dream home, and finally has his life back.In this powerful episode, Ryan shares exactly how he did it.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Expose the deadly mistakes most trades make without knowing2. Unlock the proven strategies Ryan used to scale fast3. Systemise your business with the exact tools Ryan used4. Learn how he earned 1,000+ 5-star reviews online5. Discover how he freed up time and built a dream teamimplement the same strategies that Ryan's used, into your business. Check out and contact Ryan Price from Surrey Heating Specialists.BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

Feeling stuck in the same business chaos year after year? This episode is your wake-up call. Gary reveals the 4 silent business killers stopping advisers from scaling — and exactly how to fix them. With Q4 fast approaching, now's the time to stop firefighting and start systemising for freedom, consistency and growth.

Feeling overwhelmed, constantly working, and still behind? Most trades business owners are stuck with no time, no systems, and no real control.In this episode I speak to Jamie Cureton, a plumber by trade that has now become a systems and tech expert. We expose why tradesmen avoid systemising and how that leads to burnout, stress, and strained relationships.We break down exactly how to start systemising your business step-by-step and which tools to use to make it all work. With the right setup, you can free up your time, grow faster, and even take a two-week holiday without your phone buzzing or emails piling up.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Discover why your business feels chaotic and how to fix it2. Learn how to reclaim hours of your life back every single week3. Find out how to scale without burning yourself out and becoming a busy fool4. The 2 pieces of software you need to use to run your business5. Finally take time off, without your business falling apart and relying on you Listen to this impactful episode now.

Think AI's too hard, too techy, or “not for bookkeepers”? Think again.

Ready to scale smarter, not harder? In this episode of Straight Talk with Sally, we dive into Lifecycle Automation — the game-changing framework designed to streamline your sales and marketing, enhance customer experience, and set your business up for sustainable growth. Sally breaks down: The 3 key phases of Lifecycle Automation What really happens at each stage of the customer journey How to create a connected system between sales and marketing A powerful (and budget-friendly) way to boost conversions — without needing more leads If you're looking to simplify operations and scale with strategy, this episode is your roadmap. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisam Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins Stay ahead of the curve and make the most of OmniSAM's powerful features—tune in now! 

The start of a brand new year is here, and it's time to hit the ground running.  In this episode, I'll reveal the 7 key areas my team and I are investing in to make 2025 our most profitable year ever.  These strategies are designed to help you maximise growth, increase profits and give you time freedom. Whether you want to get off the tools, generate more leads, make more money or win back your time you need to discover what these 7 areas are.  WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Uncover the 7 essential areas that are crucial for your business to grow and thrive 2. Master your marketing and discover the most powerful marketing strategy you need in your business 3. Learn the crucial numbers you must get top side of to increase your profit margins  4. Discover why you must niche down on your most profitable products and services  5. Systemise your business so the automation run your operations and win back your time  I want to make sure that 2025 is the most profitable and successful year you've ever had! To do this I believe you need to focus on the same 7 areas we are drilling down on. Listen now and get an unfair advantage over your competition.  ⁠JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Running a construction business can feel like a never-ending juggling act—but what if there was a way to take control and make everything run smoother? In this episode of the Develop Your Construction Business podcast, Greg Wilkes chats with systems expert James Brown about how to simplify and streamline your business.James breaks it down into practical steps, sharing how to:Spot and fix the biggest time-wasters in your processes.Create systems that keep your projects running like clockwork.Free up your time to focus on growing your business (or just take a well-earned break!).If you've ever felt overwhelmed by the chaos of managing multiple jobs, chasing payments, or keeping your team on track, this episode is for you. Tune in for simple, actionable tips that'll help you work smarter—not harder—and build a business that doesn't rely on you being there every minute.Ready to make life easier? Let's dive in!

In this episode, I'll show you why the next 6 weeks are crucial for setting your business up for massive growth in 2025. Whether you're a mortgage adviser, financial adviser, or insurance broker, systemising your processes will help you generate more leads, close more sales, and maximise your profits. Don't wait—your competitors won't!

In this episode, learn how to systemise and automate your financial services business to reclaim your time and achieve true freedom. If you're overwhelmed by daily tasks or struggling to scale, this episode breaks down the key steps to streamline your operations, automate tasks, and create a seamless customer journey ⏰. What you will learn:

Is the running of your business all inside your head?  Could you go on holiday for 2 weeks without your team or customers calling, emailing and WhatsApping you?  Do you have to do all of your own admin because you believe you are the only one who can do it right?  This is exactly where James McEvoy is right now in his business and you may be in a similar situation.  In this episode, I teach James the exact steps he needs to take to automate his customer journey, systemise his business and delegate all the admin tasks.  This is the exact same strategy that you need to follow to get your business to run like clockwork without you doing everything yourself.  What You Will Learn And Key Actions From This Episode: 1. Learn the 3 vital steps to map out our entire customers' journey from start to finish 2. Discover the 3 pieces of software you need to systemise your entire business 3. Understand why you must immediately identify and delegate all your LVTs to free up time 4. Find out how to create and use SOPs to delegate all your admin tasks forever 5. Uncover 8 recommended software platforms to systemise and automate your business If you are working long hours, making little profit and your business is inside your head, you must watch this episode NOW!! Contact James McEvoy on: Website: ⁠⁠⁠https://mklcs.co.uk

For this episode, David is joined by Ernesto Mandowsky an entrepreneur and author who now helps service businesses become seven-figure money machines. He and David discuss his story, including the role of having a vision and being open to what the universe is telling you. They cover overcoming negativity from others, staying focused, being brave, and taking consistent action. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS Put yourself out there and continuously pursue your purpose. Expose yourself to new things, so you can cross-pollinate and improve your business. Most people are so overwhelmed by the current state that they don't even give themselves the potential to listen to what's in front of them. Don´t accept the status quo - chase excellence. The CEO is the embodiment of the purpose or of what a company is trying to do. Look ahead and have the courage to experiment to futureproof your business. When you work smarter, when you feel good, having fun and creating results fast, you're in a flow. When you're in a flow, you're generating power within. Systemise as much as you can. Working in 90-day cycles keeps you focused and moving fast. BEST MOMENTS ‘There's no right time. Anyone can start today.' ‘They can't even see the needle in the haystack, because the haystack is the size of Mount Everest.' ‘If you are not having fun along the way, you are a recipe for disaster.' ‘The work starts within.' EPISODE RESOURCES https://www.themilliondollarmachine.com https://www.instagram.com/ernestomandowsky/ New Bee Book - https://www.amazon.co.uk/NewBee-Cross-Pollinating-Discovering-Passions-Creating/dp/B094Q3X29H ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David's passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David's Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_/ Email - david@peoplewithpurpose.live

In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most. Key Takeaways: Do a business audit: Take a critical look at your current products, services, freebies, and opt-ins. Assess what's working, what you enjoy doing, and what aligns with your goals. Don't be afraid to let go of things that no longer serve you or your business. Streamline your messaging: Ensure your message connects on a deeper emotional level with your target audience. Share stories that illustrate why your core message matters and why you do what you do. Keep your language simple and easy to understand. Have a solid marketing and sales strategy: Regularly share how people can work with you and why your offer is valuable. Focus your efforts on one product or service each month, creating content and energy around it across various platforms. Systemise and automate your funnels: Streamline your marketing efforts by focusing on the platforms that align with your strengths and where your target audience is active. Consider automating parts of your top, middle, and bottom funnels to make your business more efficient. I'm always excited to share my insights on building a streamlined business.    *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)   **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up  Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration    **** LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick   

All the links mentioned in this podcast are located on our website at www.mindful-muslimah.com Set up your Ramadan reward in 30-days of giving done for you https://www.launchgood.com/TeamMindfulmuslimahsm Pass the link on to others for more reward! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindfulmuslimah/message Support this podcast: https://podcasters.spotify.com/pod/show/mindfulmuslimah/support

From a corporate learning and development background, John Tonkin has worked with some of Australia's leading companies. The common thread was systems – helping the team to do the right thing the right way at the right time. After 12 years of valuable corporate experience, John launched his first business in 2000, specialising in business systems. It was all about bringing big business practices to the small business world where the focus on ROI is so much stronger and the investment of the owner is straight from the heart.   Since founding Brain in a Box in 2007, John now specialises in helping business owners to balance the demands of running the business, creating and keeping their systems up to date, and guiding the team as they work with renewed enthusiasm, accountability and client focus. With hundreds of clients covering the whole business spectrum, John has a practical understanding of the challenges and needs of those business owners who strive to improve their businesses by strengthening their systems. John gets a kick out of hearing proud owners and team members sound surprised when they see their systems working the way they were always supposed to. The pride they develop in their revitalised business reflects the practical, direct approach to developing systems that John has carefully honed over the past 35 years, supported by the award-winning Brain in a Box team. It works.   John Tonkin shared in this episode: Businesses are only in business because they can manage risk and benefit well The benefits of systems for business owners which include… Capture systems in Google site / Sharepoint / confluence Where do we start with systems? What are we systemising? The importance of identifying processes and determining their value in improving business operations  Outline a mind map of the whole business (Mkt, sales, delivery, admin) Prioritise the systems that will add the biggest value to the business if they were created How to capture systems with text, video, flowcharts - this really depends on the learning style of your team members The importance of having systems in place to ensure client satisfaction and business success As you document the systems, work through how to improve the process and create the one best way The importance of having systems in place to ensure client satisfaction and business success Why it is important to identify the risks and what can go wrong, and write those down and create on those in a system/process The importance of looking for gaps and problems in business operations before they cause issues Why it is important to TEST the systems and make sure the standard works. Why it is important that the person making the system has the holistic overview. His Life-changing question: “What don't I see?”  Keith Cunningham This is a good way to identify gaps  There is no magic way, start where you are use what you have and do what you can.  And much more…    Resources Mentioned In The Show: Cost of Inefficiency:  braininabox.com.au/cost-of-inefficiency (time cost quality)     11 Steps to Better Systems (eBook): Just jump into any blog article and click the link on the right-hand side to download the eBook:  https://www.braininabox.com.au/blog/   The Road Less Stupid: Keith Cunningham: https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269 If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

STOP WORKING FOR FREE!  - Why Do Small Businesses Do Work For Nothing? Get paid for what you do in advance. Always agree terms and take part or full payment up front whenever possible. Are you using an accounting or invoicing system? Systemise – the difference between a small business and large concern. You are not a bank, so why are you offering credit? My experience Do you have unrecovered debts and if so do you need help getting paid? Are you in debt and unable to pay creditors? See: – Transfer Property Into A Limited Company Without Paying CGT or Stamp Duty https://youtu.be/mtGq7WaVxLA If you are suffering from section 24, join us for a free landlord Sec.24 tax seminar live in London this month. Unlocking The Secrets Of Financial Freedom - How To Master The Art Of Wealth Building In 3 Simple Steps I want to show you exactly how you can: Not only survive, but thrive in a recession or depression? Get control of your finances and spending? Save and invest for your future? Learn about money and finance? Develop a millionaire mindset. To help you, I am running a free training webinar.   Unlocking The Secrets Of Financial Freedom - How To Master The Art Of Wealth Building In 3 Simple Steps I want to help you get control of your money, learn how to invest and become financially free by developing a millionaire mindset – which is not about buying flashy things and looking rich!  Join me online on my free live money management training Wednesday at 8.00PM.  Places are limited, so register now below to avoid disappointment. https://bit.ly/3QPp8IH #mindset #money #wealth #landlord #property #financialfreedom #stockmarket #invest #pensions #millionairemindset #georgeosbourne #sec24tax #transferpropertytolimitedcompany #wealth  

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses why First Impressions Matter so much in your service-based business. Keep top-of-mind while listening to this episode that you're in the Business of Selling Beauty. Have a Beautiful Uniform. Flattering, tidy, and well-cared-for uniforms create a sense of professionalism, and as a bonus, a great uniform is a highly effective visual branding asset (online and off).Have a Personal Presentation Policy. Set the standard in your Salon around what's expected regarding Lashes, Brows, Hair, Makeup, Jewellery, Hygiene, Shoes, Perfume, etc. and document it. Salon Cleanliness. The aroma of your Salon needs to pleasant, and consistent. There needs to be zero public facing clutter (and ideally no clutter anywhere in your Salon). Both yourself and your Team needs be keeping surfaces, glass, tools and supplies clean, tidy and well presented at all times. (And don't forget about your waiting area). Workstation Cleanliness. A clean and tidy workstation is paramount to building Trust with your Client(s). Systemise cleaning-as-you-go into your Policies and Procedures.Clean (scent-free) Hands. You don't want any smell(s) on your hands, and your hands have to be as clean as humanly possible at all times. A Great Looking P.O.S Area. Your Point of Sale (P.O.S) needs to clean, uncluttered, and optimised for taking payment, booking/rebooking, and selling products to your Client(s). Allure's Instagram: https://www.instagram.com/allure_lashbeautybarEverything Lauren Lappin: https://www.laurenlappin.com.au....This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com....This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

This episode is a recording of Mark's recent talk at the Underground Empire Builders Event. Mark draws on 20 years of experience and 1000+ deals, sharing the mindsets and models essential for business success. He gives his philosophies on real estate investing, scaling companies, productive habits, calculated risks, and leveraging assets.KEY TAKEAWAYS Find a profitable business model aligned with your passions - it drives you through tough times. Surround yourself with successful people to get ideas, not direct copies. Start now, test, and pivot - don't over-research. Your business will change; the market will shape it. Take action, make mistakes, learn, and improve. Systemise everything, measure with data, and manage time carefully. Spend it on income-generating tasks; this grows your business, and delegate what doesn't. Diversify income streams and assets. Property, trading, and investments balance each other when challenges like Brexit hit. Diversification survives dislocations. BEST MOMENTS  "I think the first thing I'd do as Prime Minister is take the whole tax system, put it in the bin, and reduce taxes.""Once you find your model, it's all about implementation. You need clear, definable goals and milestones to ensure you're executing correctly.""Don't go into developments early - learn by buying smaller ones first. There's less to go wrong and you gain experience for bigger projects.""This isn't a sprint, it's a marathon. Buy properties now - even if cash flow is lower, you're purchasing for the long-term." VALUABLE RESOURCES  https://www.youtube.com/user/progressiveproperty https://www.progressiveproperty.co.uk/the-progressive-co-founders/ ABOUT THE HOST Mark has bought, sold or has managed around 1,000 property units for himself, Rob, his family and his investors since 2003. He is a system and spreadsheet geek and has developed a complex, confidential deal analyser system of buying residential, commercial and multi-let properties. CONTACT METHOD Email: Markhomer@progressiveproperty.co.uk LinkedIn: https://www.linkedin.com/in/markhomer1 Facebook: https://www.facebook.com/markprogressive Twitter: https://twitter.com/markprogressive‘Brought to you by Progressive Media': https://progressivemedia.uk/This show was brought to you by Progressive Media

Do you find yourself sometimes soooo busy with all of the other aspects of running a business, that you don't have time to be a 'leader' in any real way?The reality is Small to medium-sized business owners often find themselves immersed in day-to-day operational tasks, leaving little time for strategic thinking and leadership. The never-ending to-do list can consume their focus, hindering their ability to lead their teams effectively.When leaders are constantly caught up in the busyness of running the business, they may inadvertently create a leadership vacuum – where no real leadership exists in their business. Without strong leadership, teams may lack direction, engagement, and a clear vision for success.It's crucial for business owners to recognize that effective leadership is not a luxury but a necessity for long-term success. It requires a shift in mindset from being solely focused on operational tasks to prioritizing leadership as a critical aspect of business growth and sustainability. Carving out dedicated time for leadership activities is essential. This might involve delegating operational tasks, restructuring workflows, or reevaluating priorities to free up time for strategic thinking, team development, and communication.Strategies to Lead Effectively amidst Busyness:Empower and Delegate: Identify areas of your business where you can delegate responsibilities to capable team members. Empower them with trust and autonomy, allowing you to focus on higher-level leadership tasks. Systemise and Streamline where possible. Automation, outsourcing, or implementing effective systems can help optimize your business operations, freeing up time for leadership.At the core of leadership you need to:Communicate the Vision: Clearly articulate the vision, values, and goals of your business to your team. Effective communication ensures everyone is aligned and working towards a common purpose, reducing the need for constant micromanagement. Nurture a Supportive Culture: Foster a culture of open communication, collaboration, and trust within your team. Encourage feedback, provide regular updates, and create opportunities for team members to contribute their ideas and insights.Communicate - effectively – always.

Most entrepreneurs start their businesses because they want more time freedom. To enjoy their life and to not be tied down. So why do we get so caught up in hustle culture that we end up working 10-hour days and neglecting our personal lives? I've built my business on 4-hour work days (working 20 hours a week or less). A business that allows me to travel, prioritise self-care, take long breaks whenever I need to - all while bringing in more than enough income to sustain my lifestyle... and in this episode, I'm letting you in on exactly how I did that! In this episode, we'll be talking about: The rise of hustle culture and how unhealthy this narrative is Why the amount of hours you work doesn't have to equate to the amount of income you bring in 6 things you can do to free up more time in your business while bringing in more income

This season is taking you behind the scenes – as well as taking you behind the curtains of my businesses, I'll also be talking to dynamic entrepreneurs, and smart experts who have the secrets and tools for success. You can also expect more chats with my business besties, and my mentees. As an entrepreneur, there are many hats to wear, many people to get (and keep!) onboard with your vision… and often competing priorities to navigate.  You cannot afford to drop balls. FACT: Being organised is a non-negotiable if you want to have a successful business. The ability of your business to grow is dependent primarily on one thing: YOU.  Each level of growth of your business will require you to upgrade your capacity and capability… and running around constantly in “shitshow mode” is NOT going to get you there. In this week's episode, I'm sharing the Masterclass I hosted last week. I step you through the three key life systems to unlock max time, mental bandwidth and energy for you to build the business and life of your dreams.  You will learn: ✔ The most critical hour of the day for you and your business ✔ How to live an intentional week ✔ The diary dates that should be on every entrepreneur's weekly schedule ✔ The five reasons to outsource tasks ✔ How to overcome the guilt associated with outsourcing ✔ How to create your home processes manual (yep, I did this) … basically, I'll get you from shit show to rock show! In the Masterclass, I talk about my Bold Darling mentoring program.  Doors are open now until Thursday 23rd June.   If you're ready to grow your business in a way that supports YOU, find out how being a Bold Darling member will change both your life and your business at: bolddarling.com See omnystudio.com/listener for privacy information.

To be a great leader, you need to be a great SUSSER and in this episode of People With Purpose, David discusses the acronym and how it works when it comes being the leader of a team. KEY TAKEAWAYS To SUSS is to realise – and to realise is to make things happen. S – Serve – As a leader you are there to serve others. U – Understand - Others first – people know instinctively if you care and respond accordingly. S – Simplify – Make it as easy as possible for your team and your customers to get things done S – Systemise – for consistency and to empower people to develop and grow E – Execution – the difference between good and great is getting things done R – Results – focus on outcomes that fulfil your purpose and the financial results will follow Learning from others can help you grow your business a lot faster. Having a motivated team means your business reaps dividends. Creating the best team takes an investment of time and money and enables you to fulfil your mission – Don’t let great people slip away due to your neglect. BEST MOMENTS ‘There’s a direct correlation between how happy your people are and how happy your customers are.’ 'Every business works as part of a team and that team needs a leader.’ ‘Seek to understand before you seek to be understood’ ‘You don’t recruit good people, you create them.’ People With Purpose People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no-one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor and investor with 30 years experience across multiple sectors. As an intrapreneur and entrepreneur David has bought, grown, started and sold several businesses, working with values driven start ups, award winning SME’s and multi-national corporations on strategies for service excellence, leadership and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - instagram penpennypencils_ CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurposeInstagram - https://www.instagram.com/davidcroberts_/Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334See omnystudio.com/listener for privacy information.

What You'll Learn From This Episode: How to break through from hitting the ceiling Why desperation is not the solution Knowing what does success look like Related Links and Resources: Greg's team developed a 'system to create systems' and they can find that at http://bit.ly/system-for-creating-systems Summary: Greg Gunther is an accomplished author, coach and speaker who knows first-hand the elation of business success and the desperation of failure. No overnight success, Greg has the experience behind him that can help business owners to fast-track their own success. Adding to the knowledge gained from working with businesses over the last three decades, Greg's role has now grown to become a certified SYSTEMologist™. Greg believes that the true and lasting value of any business can be found in the maturity and efficiency of their business systems, their ability to replicate best practices and consistently produce desired results. Here are the highlights of this episode: Greg typically works with 4 to 50 employees, but mostly those who felt like that they hit the ceiling and they're not breaking through or just not sure how to actually grow from it. It's a question that you ask yourself "what is it that I need to do to take me away from this daily grind?" because a lot of owners is caught up of getting a lot reliance from everyone. Then they start to feel overwhelmed, frustrated, and sometimes at the point of desperation. It's that state of being lost and feeling a lot of tension. The biggest mistake Greg sees is when these folks don't ask for help. It's a mindset thing, you need to be able to shift from not having to do things the way you always done them. Some keeps on doing what they've done and they just keep on rewriting history. Others are throwing more money into people and often that's not the solution at all. Also, hiring out of desperation and not getting the right people is also another mistake. Greg has shared with us what does a success look like; it's not monetary reward but getting that free time back. It's like spending a month away from your business and being on the phone or checking in, knowing that the business is in good hands and being profitable while not being there. It's knowing that you put great people in place, doing the right things at the right time. And it's also a business asset when someone is willing to pay a hefty money because of your good service. That's typically what success is for Greg. Greg's Valuable Free Action (VFA): Start to write down or map all the task that have to happen in your business. The thing you need to understand what goes on in your business to know how to make it work.

Entrepreneur, Author of ‘Stress To Success’ and owner of award winning sales and lettings agency, Castledene Group John Paul joins the show to explain how he went from working in his business, to stepping back and working on it. Together they dive into all things systems and discuss the importance of nurturing your staff, how to start creating processes to systemise and why letting go and trusting people to systemise for you, can help boost your company's success. KEY TAKEAWAYS A good staff can write the systems for you. However, you can have the best system on the planet but if you have got staff who cannot understand it, then the systems are just going to fail. It is equally important to train and develop your staff as it is to implement successful systems. When you have really good systems you need to be able to manage and measure the staff based on something. If they follow the systems and trust the process, they will do well and you will get the results you want. However, if they don’t then things go wrong, it could be a case of their skillset or motivation. One important question to ask potential staff during their interview is about their values. This way you can see if their values align with your businesses’ values. It helps to weed out those who are not suitable for your business. So long as you are training them to the best of your ability, they have the best possibility of succeeding. The most vulnerable time for a new starter is right at the beginning. Do not just give them a manual and leave them to it. You have got to nurture that person to make sure that they know and understand your processes and help and support them throughout their career. Business owners tend to be more emotional whereas creating processes is a very logical thing. It is sometimes hard for people to understand the importance of a system and how to process and map it. It can be as simple as writing things down on a post it note and developing them deeper. It is important to use smart objectives. Make things measurable, specific, achievable and timebound. Success is achieving whatever your goals are. Whatever you want in life, so long as you achieve that, then you are being successful. You can systeminse anything. If you surround yourself with good people, you have the knowledge and the desire to systemise things by letting go and trusting people, then you can systemise any process. BEST MOMENTS “I have got an amazing MD who is far better at managing people than me.” “The only two things that can go wrong in a business are, is it a person issue? Or a process issue?’” “You systemise businesses to operate in a certain way.” “Once you get definition into a process, then it is a lot easier to measure and manage that process.” ABOUT THE GUEST John Paul is an entrepreneur, leader and owner of the Castledene Group, an award-winning sales and letting agency based in northeast England. Widely regarded as one of the leading experts in the property industry, John won the Sunday Times Outstanding Contribution to Lettings Award in 2015 and speaks at networking events all over the UK. John has grown Castledene Sales and Lettings into seven branches employing fifty staff. Thanks to the five part system, he no longer has anything to do with the day-to-day operations of the company. Through the Property and Leadership Academy he aims to improve management and leadership within the industry and consults with many companies around the UK. In doing so he helps people to systemise their businesses and make themselves non-integral to the running of the business. John is also on the Board of the Association of Residential Letting Agents (ARLA), representing the North of England. He has also just started his Masters in Leadership. John has three amazing children - Stephanie, Jack and Bella - and a long-suffering but supportive partner, Gemma. They live in Redmarshall in Stockton on Tees .LinkedIn - John Paul Linked In Stress To Success Book Instagram: @Johnpaulmentor Agency Growth Strategies https://www.facebook.com/groups/agencygrowthstrategies See omnystudio.com/listener for privacy information.

This week on the Being Unstoppable Podcast, we are tapping into making your business run like a well-oiled machine when you aren't there. You cannot scale your business beyond you unless you have systems and automation in place. Ask yourself, if you were to step out of your business tomorrow for six weeks, would everything run perfectly without you? If not, the Scalable Business Lounge is for you! I guide you through exactly what you need to systemise your law firm and give you more freedom. In SBL we implement strategies that will help you to scale. So how do you create less work and more profit through systems and automation? Let's get into how you can begin to implement them into your business! *Reminder* Systemising is not a one-off job! Creating systems in your business is ongoing, with constant updates and new systems. - Patience required! Make a list of your most recurring tasks. What are your daily, weekly, monthly, yearly tasks and obligations? Write them down and identify what it is you need to systemise. I have a basic rule that I go by. If I need to do something more than once or get asked a question more than once, systemise it! 2. Decide on a directory or structure. Having these systems in a place that is easy to access for your team is essential. You could do this in many different ways; however, a few tremendous document-sharing platforms are Dropbox, Google Documents, Loom, or creating a free Google site. The process needs to be streamlined with all documents in the same place, making it easy for your team to access. 3. Break down each activity. Once you have the list of every repetitive task in your business, then you need to break it down into the below four pillars; The process The tools that are required to do the task The people needed to do the task The strategies What is necessary for each pillar? 4. Identify ways to improve the system. Just because you have established a system doesn't mean it is the best way or that it will work right away. The system doesn't always work when you first create it - trial and error is how you will unravel your most sustainable/effective strategies. Eliminating bottlenecks and streamlining is your systematic goal. Ask questions, critique, and make changes to your new system as you go. 5. Test the system for 4-6 months, then update. Once you feel you have perfected your system in step 4, it is time to run with it! Test the system for 4-6 months, then come back to review. Did this system resolve the issue, and did it meet the goal? The whole thing with systems and automation is to allow you more time; is that what this system did? Put a meeting time in your calendar for 4-6 months after establishing the system and review it with your team to discuss improvements. Systems take a while to perfect, but you will thank yourself when you have more freedom because your business runs perfectly without you. So start Start slowly, don't rush these automations. Know that it will take time. Yes, creating systems may be time-consuming, but this is the primary way that you will scale your law firm and have more freedom! If you want to free up more time, I guarantee this strategy will set you up for just that! If you would love to dive deeper into exactly how to create these systems, I have just the place for you! The Scalable Business Lounge will not only allow you to gain more freedom, but it will also implement the most suitable tools for your business to scale… Fast! If you are interested in viewing our FREE MASTERCLASS on how you can scale your law firm without burnout, click here! CONNECT WITH Caralee: LinkedIn: @caraleefontenele Instagram: @caralee.fontenele Facebook: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode! Plus, leave your business name and your Instagram handle for a shoutout!

In this episode, Dr. Steve Day walks you through the process he and his team take clients through to enable them to outsource most of their workload in an affordable and efficient way. He covers what to outsource first, how to get rid of all those tedious tasks, and explains how to manage a remote team effectively. If you follow Steve´s how to systemise and outsource guide you will have a massive head start on your competitors. So, please click through and spend 10 minutes listening to what he has to share with you. KEY TAKEAWAYS About three-quarters of businesses don´t take on any staff. Around 90% of firms last less than 10 years. Often, because their owners spend too much time doing mundane tasks instead of marketing and growing their business. Spending a few hours working out which of your tasks you should outsource is a sound investment. Offloading just 1 hour of work a day frees up 6 weeks a year! Systemising your business is the key to successful outsourcing. Recording yourself doing certain tasks is an easy way to create instructions for your team. Steve explains exactly how to do it in this podcast. It is also possible to get your outsourced team to do a lot of the systemisation. Steve briefly explains how in the podcast. Empowering your staff is essential to keep the work flowing and ensure processes and systems are adapted, as the business changes. Task assignment and tracking platforms are a really easy way to manage workflow. Steve shares several usage tips in this podcast. Your focus should be strategy, leadership, and growth. Getting stuff off your back gives you the headspace and energy you need to enjoy life and grow your business. BEST MOMENTS ‘If you can outsource, say an hour a day, that´s six weeks’ worth of time, over a working year. ´ ‘Empower your staff.’ ‘Just scale by getting your team to do the hard work and create your systems, moving forward.’ VALUABLE RESOURCES Facebook Group: Systems and Outsourcing Systems and Outsourcing Website YouTube Dr. Steve Day ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. PODCAST DESCRIPTION Dr. Steve Day, from the systems and outsourcing University, reveals every app, hack, and trick he’s used to outsource the entire day-to-day running of his businesses. You’ll discover how to transform your work from a time-sapping, energy-draining grind into something you enjoy doing each day. You’ll learn about letting go, trusting other people to do your work, about virtual assistants, outsourcing, managing a remote team, using apps and technology, creating systems, and stopping your business from being reliant on superstar employees that are hard to find and even harder to keep hold of. You shouldn’t have to do all the work yourself, even if you’re on a tight budget. The sooner you outsource your work, the sooner you can focus on leading your company and doing the stuff that only you can do to make your business a success. Steve openly shares his wins, losses, and lessons from creating affordable, practical systems that anyone can use. If you’re a business owner who wants to have more time to focus on doing the important stuff, then you’re gonna love this podcast. No nonsense practical advice, inspiring interviews, and unbiased reviews of all the things you need to create an awesome business that you can be proud of. Steve has deconstructed the dark art of creating sophisticated business systems into a simple step-by-step method that anyone can follow. Hit subscribe and get ready to transform the way you work. See omnystudio.com/listener for privacy information.

The promise of technology for most consultants, coaches and services businesses rarely pays off, in large part because they lack the kind of intelligent strategy Gareth Everson shares in this show. Gareth founded software company Connectably https://connectably.com/ to help business owners who aren't naturally "software people" to systemise processes, understand marketing technologies, improve client experiences, get paid their true worth and increase their business' value. We talk hot tubs, party-loving alcoholics... and the Yes/No Game makes it's debut! Listen in to understand the strategy then get Gareth's 1 pager here: https://www.canva.com/design/DAEKGaQj3zw/p5nw_6ARwowqQTE563r1sQ/view

Over the last couple of weeks I've been working with clients on their marketing planning to see out the rest of 2020 and then into 2021.  And when it comes to planning, I like to start with a ‘vivid vision' exercise: What would you like to achieve in your business in 3-5 years time?  It's a useful exercise to repeat every year too. It's easy to get bogged down into our day-to-day work, trying to get stuff done and tick things off our to-do list.  And I guess we always have a vague idea in our mind of where we're heading, so our head immediately turns to strategy and that never-ending to-do list…  But not being super clear on your vision means you could accidentally grow your business into something you don't really like or want. The fact is - not everyone wants global domination or a billion dollar business.  Some people would really love to have a profitable, flexible lifestyle business. A business that fits in around their family, or that doesn't lock them into a corporate job they don't love.  Some people want to have a side hustle that generates extra income for the family. And others want a business that gives them the location-freedom to travel.  If that's you, then tune in to this episode where I'm joined by my guest Chelsea Papdopoulos from shoe boutique Tiptoe and Co. Listen as Chelsea shares her business journey, from start-up to now running her profitable, flexible, lifestyle business.