Podcasts about systemise

Who is Anna?Anna is a psychologist who specializes in helping individuals and organizations navigate the often invisible, yet crucial, “unwritten rules” of work. Anna works particularly with neurodivergent individuals and has a deep background in exploring class culture clashes within the workplace—especially the challenges faced when employees transition from blue-collar roles into corporate environments. Her upcoming book tackles these unwritten rules head-on, offering practical advice for leaders, staff, and HR professionals on how to recognise and address the subtle dynamics that impact team engagement, employee retention, and overall organisational success. Get ready for a conversation packed with actionable insights and straight-talking advice from someone who's dedicated her career to demystifying what really makes teams tick behind the scenesKey Takeaways* If your best performers hit a wall after their promotion, look out for unwritten rules holding them back. Culture clashes are real, and naming them is the first step to fixing your team.* Every workplace has unwritten rules—norms no one talks about that trip up even the best people. When these rules go unspoken, they can kill engagement and stall change.* Do you ever promote a top worker, only to see them struggle? The issue might not be skill, but hidden cultural expectations. It's time to get clear on what success really looks like.* What does your “ideal employee” look like in your mind? Dig deep—sometimes our assumptions create noise, not results. Get intentional about measuring what actually matters.* Before jumping into AI or new strategies, solve the unseen people problems first. Automation just speeds up whatever's broken—fix your foundation before you build.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Anna, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using transcription software and may not reflect the exact words used in the podcast.SUMMARY KEYWORDSunwritten rules of work, employee engagement, employee retention, promotion pipeline issues, blue collar workers, white collar workers, management training, cultural norms, organizational culture, class culture clash, communication skills, indirect communication, assertiveness, workplace professionalism, neurodivergence, unconscious bias, productivity issues, team performance, leadership recommendations, HR practices, workplace audits, work miscommunication, onboarding, context performance, task performance, workplace diversity, automation, AI in the workplace, organizational change, workplace complianceSPEAKERAnna Kallschmidt, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to It's Not Rocket Science. Five questions over coffee I have with me. Well, it's not coffee actually at the moment, this is a tea. But I'm here with Dr. Anna Kauchmid. Hello Anna. Hope you're got a coffee or something with you to refresh you during this brilliant stuff. Anna is a psychologist.Stuart Webb [00:00:52]:She works particularly with people who know neurodivergent, etc, talking about the unwritten rules of work. And I know you've got a book coming out soon, Anna, which I hope we can get into. So welcome to It's Not Rocket Science. Five questions over coffee. And I hope that you are going to be able to tell us about the very unwritten rules there are around work.Stuart Webb [00:01:14]:Thank you. Thank you for having me. And I love the title of the podcast because I do think that internally a lot, this isn't rocket science. We don't need to, we don't need to make it more complicated than it is.Stuart Webb [00:01:25]:No, we don't. No we don't. And there is, there is too much already of people trying to make things sound complicated. And I do say often, you know, if, if it's too, if it's too complicated for me to understand, it's already got too complicated and you don't have to get too complicated for me to lose it. So let's talk about you and your work. Let's talk about the sort of the people that you're trying to help. What's the, what how would you characterize and what, what, how do they, what is it that they notice about themselves? Or are they business owners that need the help for their employees?Stuart Webb [00:02:00]:Yeah. So since I look at the unwritten rules of work, which are the cultural norms that are so ingrained in your organization that people don't think they need to be transparent about what they are. So it's really about. There's a cultural problem which impacts so many things. So I'm going to tell you the signs that my clients notice when they come to me, but at the core of them is being not in denial. That's my ideal client, someone who's not in denial. Someone who's recognized that there's an issue and wants to move forward.Stuart Webb [00:02:32]:And for those of us who aren't yet even aware of the problem, what's the problem? What are the things they're noticing so that, so maybe there are people out there that haven't even yet got to.Stuart Webb [00:02:40]:That stage so it can be low. Employee engagement is always one very poor retention. You're having Problems promoting have. You have like great employees. This is a big one. I see you have great employees from like entry level to like almost middle management. But once they get into like the higher corporate levels, it's like they fall apart or they just don't get it. So I see this a lot specifically in industries that have like a blue collar, white collar, two different subsets, so like retail or anything in manufacturing etc.Stuart Webb [00:03:17]:Of where you have like these excellent blue collar workers. You promote them up to the corporate side and they're like, what is going on? Because he introduced me as neurodivergent, which is true, but originally my work is about class and there's a class culture clash there. And so it's when you have a really good performer who as they get higher they run into more problems. And when you see this, so you have promotion pipeline issues, you have retention issues, you might have productivity issues and you might have complaints about your management at the management level after you've promoted them. And you're not sure why because they were always great performers and you know, they work really hard.Stuart Webb [00:03:54]:So tell me, you know the people that you're talking about there, the managers, the business owners, the founders of those companies, what are the things they've done? They, presumably they've gone through the sort of, they've gone through the usual training, they've tried to sort of train their managers in better communication, all that sort of thing. What do they normally find that, that they haven't done, that they haven't understood what their problem is.Stuart Webb [00:04:16]:A lot of us, and this is normal human nature, a lot of us have a hard time conceptualizing that our normal isn't. Everyone's normal. And it's one of those. That sounds simple, that's not rocket science, but that's so deeply ingrained that a lot of companies spend a lot of money trying to add more things to solve the problem, have this training, have that speaker come in, etc. But they don't look at what the core issues are. And it's just assumed that it's very, it's just professionalism. And that people get bristled when you say that because like, well, that's just being respectful. That's not all the professionalism is.Stuart Webb [00:04:59]:Right, it's very easy to dismiss and be like, this is just how things are done. This is just white collar work, this is just professionalism. But it's things like indirect communication. It's things like they don't know how to schmooze enough, they're rubbing People wrong, they seem rough around the edges or that they either don't know how to be assertive enough or they come across as aggressive. And it's those little nuances that are more common in blue collar and pink collar work of being more direct in your communication, of talking more about task and less about interpersonal skills. And then it changes when it gets to the corporate level. And so bringing in somebody to talk about unconscious bias can be great for other reasons, but it's not going to solve those culture clashes.Stuart Webb [00:05:47]:Okay. Okay. So you must have some great advice that you can give to people to take them into that first step. And I know we're going to get into some of the stuff that you offer us in terms of sort of. If you go to the vault that we have here, which is the systemized me free stuff vault, we've got got stuff from, from Anna which you can sort of grab but talk us through sort of. What is the advice that you give to companies when they first come to you? The sort of thing that you're telling them they need to start this process before they get an expert like you involved.Stuart Webb [00:06:20]:So I do it on. I will do an unwritten rules audit for where I look at water. I have eight groups of unwritten rules and I can survey that and tell you which ones you're struggling with. But I have a very quick free version on my website drkaulschmidt.com quiz and it's about four questions. Once you tell me if you're looking for yourself, your organization, and that'll let me know which one you're struggling with the most. Are you struggling with people? Don't tell you about problems until it's too late. Are you struggling with people? There's a lot of miscommunications and it's delaying productivity. Are you struggling with.Stuart Webb [00:06:54]:You have a team of really top performers, but they do not know how to work together. And that helps me narrow down which culture clash might be an issue. And then I can make recommendations for your organization so that that is the quickest free option. But I do have, like I said, a book coming out in the next couple of weeks and that has every chapter covers an unwritten rule and at the end of every chapter I give recommendations for leaders, staff and hr. And those are very practical, hands on. I don't do the vague advice thing, if you haven't noticed. I'm like. The first thing I said was like, well, you have to not be in denial.Stuart Webb [00:07:34]:Right. So it's a very, it's A very. I've been told I'm not a B12 shot speaker. I'm not going to make you feel great and then walk away and you're like, what are we doing? So it's very. The book is over 300 pages for a reason. It's very tangible, hands on.Stuart Webb [00:07:51]:And that's a really good recommendation for anybody who's here at the moment for actual practical advice. And that's the stuff we love to give on this podcast. Because I don't know about you and comment in the below. If you're beginning to see things in what you're being told now, are you seeing things in your work, where you're going, I think I've got one of these. And I know Anna or myself will come back to you and sort of direct you in the right direction to start getting that help. Because we all need to start being direct with people. We need to start getting that sort of action that Anna's talking about now. We need to, to be able to move things forward.Stuart Webb [00:08:28]:So, yeah, do comment below on things that you might have seen in your workplace and let us know whether or not this is resonating. Anna, you were saying you were direct. How did you come to be this expert in these unwritten rules, the things that we don't see? How did you manage to sort of find them? And how did you find them, work them out?Stuart Webb [00:08:51]:Well, I like to do well. The short answer is I screwed up enough that I had to figure it out. You know, I pissed off people. Okay, yeah, I can see that deep dive on this. But I would say, I'd say the moment that it started coming together for me was in my first week of my PhD program. We have this class, Introduction to Industrial Psychology, where we're going over. I'm the type of psychologist, nobody knows who we are, so we're going over like, you know, job performance, how to design metrics, how to design jobs, how to do a job analysis, all of those tangible things. And we learned first week there are two types of job performance.Stuart Webb [00:09:25]:Does that sound right to you, that there are two types? No, that's not so it fascinated me as well. And so the first type is task performance, which is what is in your job description. And the other kind is contextual performance. And it was all of those other things that help organizations, but that aren't written down. And I was like, so what are all those other things? And the room just went silent and everybody was like, well, you know, I was like, no, no, I wouldn't have.Stuart Webb [00:09:57]:Asked the question if I knew and.Stuart Webb [00:09:59]:I was coming in. I didn't go straight from undergrad to grad. I worked since high school and I worked in between grad. So I had work experience. And I was like, what is this? And I was already doing a research my master's thesis was on. Is a low income background stigmatized at work even after you've experienced social class mobility and even for white men in America? And so I was already in that vein of looking at class. And so when nobody could tell me what all those other things were. And IO psychology is so big on measurement.Stuart Webb [00:10:32]:Like, we're so big on what gets measured, you know, matters and drives performance. So it was just weird to me that there was this whole second piece of performance that we weren't being really clear about. And so that's what I ended up doing my dissertation on was what are the unwritten rules of work for people who move up from a low income background to middle class or higher through employment? And So I interviewed 64 people and noticed themes and what they were saying. I talked to black and white women and men in the United States. And then over time, my next study, I made a scale and I administered it to all races and genders in the US And I looked at statistically significant differences. And so it's just kind of evolved from that moment of being like, what's all that other stuff?Stuart Webb [00:11:22]:And so is that effectively the book? Is that what you've now put into the book so that you can really, well, at this stage categorize what those unreal written rules are so that now there is an answer to the question, what are the unwritten rul rules?Stuart Webb [00:11:40]:Yeah, that's the book. So I did the dissertation and I didn't plan on becoming like the unwritten rules coach, but I. I have largely been outside of academia. Like I've done, you know, I've kept a research hold and I sometimes teach, but largely I've worked for the federal government or private consulting firms and worked in organizations. And everywhere I worked, the unwritten rules were a problem. Like, no matter what, if you go in and you're trying to implement a change and nobody knows what you're talking about when they don't know how to talk to each other, it's not going to work. And so it just kept on becoming this pattern of noticing that it's like putting a band aid on a broken bone, right? We're not addressing the broken bone. And so, yeah, I just kept researching it.Stuart Webb [00:12:25]:And then in the book I talk about I spent a chapter on the research on each of them. I spinach. I talk about my personal experiences with organizations, and I also talk about case studies of where we can see these rules play out in other organizations as well.Stuart Webb [00:12:41]:That's fascinating. And, you know, I mean, that, that strikes me that it's not just small business owners who are currently struggling with their teams, which are perhaps not quite as functioning as the way you. They would like them to be, who are listening to this and thinking, that might be me. But it's those organizations that are trying to undergo big change. And I've been involved with. And you are absolutely right that when you try and make a change, even if it is for the better, nobody wants to adopt that change. And it's largely down to a bunch of things that you cannot tangibly put your finger on and go, we need to address this. And it's those unwritten rules which actually prevent and cause those transformations to often go very badly wrong, become very expensive, and be very expensive to fix.Stuart Webb [00:13:29]:So this doesn't change a large number of people. Yeah, that's exactly right. AI is actually making problem almost worse.Stuart Webb [00:13:36]:Yeah. Because it's ample. AI amplifies and automates the good and the bad. And then I'm sure you've heard of the MIT study that came out a few months ago that was like 95% of AI actually isn't increasing profits at all. Did you see that?Stuart Webb [00:13:49]:I did.Stuart Webb [00:13:50]:Okay, so what I found interesting. So one of my unwritten rules is the unwritten rule of compliance, which is that people might ask you for your opinion, but they're not really asking for your opinion. Right. You're supposed to just agree. And one of the examples that the MIT report gave was that there was this huge flop. And of course, they don't name the organization. That one person, one leader made this global rollout, just him and AI, no feedback. Nobody else looked at it.Stuart Webb [00:14:22]:And guess what? It didn't go well. Isn't that shocking? And that to me, that's an example of you automated. The unwritten rule of compliance.Stuart Webb [00:14:32]:Yeah, yeah.Stuart Webb [00:14:32]:Because AI is only going to disagree with you if you tell it to. Otherwise it's like, yeah, you go, girl. You are so smart. Like, hello. Right. And you have to tell it. Don't hallucinate. What are the holes here? And even then, you still have to think for yourself.Stuart Webb [00:14:50]:So to me, that was an example of. I wasn't even looking for it. I was just reading the report. I found it interesting because I'm not anti AI. I'm just anti being stupid with AI. And I saw that example and I was like, well, there you go. There's an unwritten rule on automation.Stuart Webb [00:15:06]:I must admit that that's one I shall now start to quote more often. I do often get involved in companies that are trying to improve productivity with AI. And the one thing that I often say about automation, and I did automation for a number of years, I built a couple of companies around automation. And the one thing that I was always taught and always said to customers as they started their automation product, please let's start by sor out the problems because otherwise your automation will just make your bad stuff flow faster and you cannot then control it. If your bad process is now fast, you don't even understand where the bad stuff's coming from because it would come at you so quickly. Too many companies I don't believe are looking at these sort of unwritten rules, looking at the underlying problems first, resolving those. So they've got a foundation for growth and a foundation for building those, those, those, those glorious temples of, of sc. And I'm not going to try and keep you here all afternoon.Stuart Webb [00:16:06]:I'm sure we could have a very, very long conversation and it would be great fun. But people want to get, want to get to the nub of things. And one of those things that I think is really important is there must be a question at the moment that you're thinking he hasn't asked me the killer question, the one question that will really break this topic open. So I'm going to ask you to tell me what that question is because I obviously don't know it and I haven't asked it. But then you're obviously going to have to answer it for me because that is the key to getting this topic embedded in everybody's workplace.Stuart Webb [00:16:42]:You know, I have not the only question you sent me that I could not answer. But I what it reminded me of is that something, an exercise that I do with some of my clients is I'll ask them to picture their ideal employee and I'll ask them what are they doing?Stuart Webb [00:17:01]:Good question for them.Stuart Webb [00:17:03]:And I'll ask them what are they doing? Okay, what does this look like? And it's a helpful because you know, you should already be doing this because why are you measuring job performance if you can't tell me this? Right? So we're having this conversation. It'll be like this person is a great communicator. This person is a great team player. This person, you know, tries to solve problems first and then they Come to me Da da da da. And then at the end I asked them, and what background did you assign that person? Because inherently, what race did you assign that person? What gender did you assign that person? How old were they? There's all these things that we don't realize. Color, who we foresee. And it's both important to know who your ideal employee is so that you can make sure you're measuring job performance. That is needed.Stuart Webb [00:17:48]:And it's important to also recognize the noise because too often, and we all do this, we all, like, I think white women with a Southern American accent sound brilliant, right? But that's because they sound like me, you know, and so, like, we all do that. And so it's important to recognize that we all have noise. And, and that is a really critical takeaway in my book is one of the main recommendations is we all need to have frame of reference training. And that's going to be the next rollout. In my workshops that I do in my online school community is focusing on how do we narrow down the noise because it may make us feel good short term, but then we run into all those problems that we talked about in the beginning of the. Why are the people I'm promoting not meeting expectations? Why do we have low engagement? Why am I spending so much in turnover? What's going on? Why is my AI not working? Right? All of these things.Stuart Webb [00:18:55]:Yeah. Yeah, Brilliant. Anna, thank you so much for spending a few minutes with us. You know, what you say is so critical to people who are trying to grow their businesses, who are trying to sort of get work done more profitably, get it done productively. They're ignoring, they're often ignoring, you know, they've got the task, they're ignoring the other stuff. And that's the thing that often slows you down. So I think you're, you. You've got a, you've got a great way of putting it.Stuart Webb [00:19:25]:I love the way you're putting it. I really hope that if anybody here is, is thinking, I, I know that's me. Please drop comments down in the chat below. We will get back to you. We will point you in the right direction because I think this is a great way of doing it. The other thing I'm going to ask you all to do now is this link, which is www.systemize.me forward/subscribe. That's systemize.me forward/subscribe. It's a simple form.Stuart Webb [00:19:53]:It just asks you for your name and an email address. You will then get onto the website, the mailing lists, apologies, the mailing list for this, for the show. You'll get an email once a week from me telling you who's coming up. And you can come and look on LinkedIn and join the join the call so that you can get your questions answered. But in the meantime, Dr. Anna Carlschmidt, thank you so much for spending a few minutes with us. Really appreciate you coming and explaining some of those unwritten rules. I'm now going to have an unwritten rule, which is I need to have a drink immediately after this.Stuart Webb [00:20:23]:So thank you very much for your time. And I look forward to seeing, seeing more of what you are producing as you do the second version of all of this.Stuart Webb [00:20:31]:All right. Thank you so much. Have a good one. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

In 12 weeks, I locked in and executed more than most people would hope for in a month:   1. Launched a brand new business: The Hill Family Office 2. Built the brand, business plan, website, PDPs and full team recruitment and onboarding from scratch 3. Completed a full year's worth of deals before the year even began!!   Results:   Hill Family Office now Live PLUS   £5.3m New Acquisitions   £10m+ GDV £2.25m equity 114 new units secured £34k+ new net monthly cashflow    In this episode of The Blueprint Podcast, I break down exactly how it was done through the Hunt Like a Lion Blueprint which is built on the 12 Week Year philosophy, a Property Entrepreneur methodology and how I've approached building businesses for as long as I can remember.   Explore the Hill Family Office now to get an insight to what we've built at: www.Hill-Family.com   If you want to do this alongside us, join one of this year's Blueprint Summer Retreats. www.TheBlueprintRetreat.co.uk   Success and Failure are both very predictable.   We hope you enjoy....!   Systemise. Scale. Structure for freedom. Join the Blueprint Summer Retreat, 19–21 May 2026. Learn more: https://theblueprintretreat.co.uk/ Want to learn more?  

Who is Royce?Royce Blake is a seasoned professional in the radio industry, known for his deep expertise in audience engagement. Drawing on years of experience, Royce specializes in helping podcast hosts and guests connect meaningfully with listeners. Through his insights and practical advice, he teaches how to make each guest feel valued and every audience member feel special. On this appearance on “It's Not Rocket Science: Five Questions Over Coffee,” he shares his proven strategies for keeping listeners captivated, making him a trusted figure for anyone looking to elevate their podcasting game.Key Takeaways* Ever felt awkward hearing your own recorded voice? Royce Blake explains: it's normal! The key is getting comfortable with your true sound—crucial for building real connection, whether you're on air or in the boardroom.* Struggling to keep your audience engaged? Royce Blake says: Be natural. Ditch the “radio voice” and just be yourself. Recording and reviewing yourself honestly will transform your confidence and presence.* Silence feels uncomfortable, but pausing can be powerful. Let moments land. Pauses give your audience space to process and make your next words even stronger, says Royce Blake.* Great podcasts start with research. Asking guests questions they've never heard lets them shine and keeps things authentic. Dig deep—don't settle for surface-level!* Facing trolls? Royce Blake shares: No one more successful than you will ever put you down. Focus on being your authentic self and let the hate go. Keep showing up, every day.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Royce, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast.SUMMARY KEYWORDSpodcasting, podcast hosts, podcast guests, audience engagement, radio industry, public speaking, event hosts, speaker training, business leaders, microphone confidence, voice recording, self-assessment, filler words, affectation, natural speaking, pause technique, research, interview preparation, guest questions, press junket, celebrity interviews, social profiles, hobby discussion, body language, hand gestures, listener retention, overcoming nerves, handling trolls, negative comments, authentic communication, podcast improvementSPEAKERRoyce Blake, Stuart WebbStuart Webb [00:00:00]:Hi, and welcome back to It's Not Rocket Science. Five questions over coffee. I'm really pleased that I'm here today with Royce Blake. Now, Royce has got a huge amount of experience in the radio industry, and I think he's going to really help us to understand, as podcast host, potential podcast guests, exactly how you can engage your audience, make sure that you keep hold of them, and do the intelligent thing of making them feel like the special person on your show. So I'm hoping that Royce can do that for me. Royce, welcome to It's Not Rocket Science. Five questions over coffee. I know we're gonna have a great time, and I really appreciate you spending a few minutes with us, making time in your busy day.Royce Blake [00:01:13]:It's my pleasure. Stuart. Got my coffee. I'm ready to go. So let's do this.Stuart Webb [00:01:19]:Terrific. Okay, let's start with. I mean, you've got an absolutely enormous amount of history. Who is your ideal audience at the moment? Who are you trying to help understand how to better engage their audience and keep them held?Royce Blake [00:01:35]:Right now, it's mainly podcasters, but I also help event hosts, speakers, even business leaders that do a lot of speaking before even their employees. Anybody that needs to keep an audience, that's who I help.Stuart Webb [00:01:53]:And tell me, Royce, I mean, you're obviously doing this from a radio perspective, but it's not just radio, is it? You. You. You help people who understand how to appear in front of an audience and. And in. And interact in that way.Royce Blake [00:02:04]:I like to call it mike shy to camera confident, because that's. That's what it is, really, because we're all. It's. It's normal. Do you remember the first time you heard your. Your voice recorded?Stuart Webb [00:02:22]:Never heard it. Royce, don't. Never, never, never. It's never been possible.Royce Blake [00:02:26]:It's human. We all. We all go through the same thing because we hear our voice through bone, and people and microphones are hearing our voice through air, and that's the big difference. That's why it sounds weird.Stuart Webb [00:02:44]:Yes, yes. And unfortunately, that weird makes us all very nervous. Makes us feel somehow as though things are wrong. And that is the. The root of all the problems you get, isn't it?Royce Blake [00:02:58]:Oh, absolutely. And, you know, even, like when I was first on the air, on the radio, you know, you put headphones on, right? And so you're hearing your voice as it appears to other people live in your ears. And that usually causes, in radio, what we call affectation, because you put those headphones on and you say, hey, there, and all of A sudden it sounds weird, right? It sounds. And you say, hey there. And wow, that sounds even better, you know, so pretty soon you're talking like this, and eventually affectation leads to what we call in the radio world, puking. Because you get down to there, how are you? And it sounds like you're really trying to vomit. So we try to avoid that. And luckily these days, especially in the podcast world, people.Royce Blake [00:03:52]:People are kind of swinging back to real, so they appreciate people that are just real. You don't have to have a radio voice. It's be natural. And that's what I help people do.Stuart Webb [00:04:06]:So tell me, Royce, what people, what have people tried to do before they reach out to an expert such as yourself? You know, we've all recorded ourselves. We've all tried to avoid listening to it. Again, what are the things they've done and how have they made that affectation worse?Royce Blake [00:04:25]:Well, see, this is the biggest challenge for me because asking someone to admit they need help when it comes to talking is a big mountain to climb, ego wise, right? So you're like, oh, man, I think I talk good. And, you know, you can get so much better. And if you like, I can jump right into one of the techniques that anybody can do at home.Stuart Webb [00:04:50]:Okay, yeah, why don't we look into that? Because this is. This is the valuable free advice that you are. That you're going to offer us, isn't it?Royce Blake [00:04:58]:Absolutely. All you need is one of these. Use your cell phone, right, and record yourself a lot, and it's going to be very uncomfortable at first. It doesn't matter what you're recording, but you need to record for five whole minutes, because we can all start off, you know, reiterating our elevator pitch or your sales presentation or whatever. And that goes great for a couple of minutes, but after that, you're starting to stress out on what to say, and that's when the magic happens. The real you starts coming out, and that's what we're looking for. So five minutes. It can be about your grocery list.Royce Blake [00:05:45]:One of my favorite topics to help people is talk about a hobby you love and why you got into it and why it's so awesome, or why someone is your best friend, whatever it is. Talk for five minutes. And remember, you can always delete this stuff, right? You don't have to keep it. No one else has to see it. But the key is how you watch it when you record yourself. First time you watch it, I want you to do it with the phone facing down. Don't watch it. Just Listen to it, crank up the volume, and just listen to yourself.Royce Blake [00:06:24]:That's when you'll start to discover little things. In radio, we call them crutches. Things you say that you're not even realizing. Realizing that you're saying the ums, the likes, you know what I mean? Those are all filler words or phrases, and that's when they start to stick out. Secondly, watch it back again, but this time with the sound off. So you're just watching yourself. Do you sway all the time? Are you playing a statue? Do you never move? You know, things like that that you had no idea you were doing? Do you use too many hand gestures? Are you flailing all over the place? That's going to start submitting in your subconscious mind exactly what you're doing, and then watch it entirely. Watch it full screen and rinse and repeat.Royce Blake [00:07:22]:You keep doing that, after five times, you'll be at least 50% better. Maybe. I've seen some people go 90% better because they had no idea what they were doing. And once again, it's a crutch. It's one of those things that personally we're not aware of. But that's what the audience is seeing, and that's the way you get used to you. That's the bottom line right there, is getting used to yourself. And nothing helps more than watching.Royce Blake [00:07:56]:And, you know, it can. It can go away. No one else has to see it, but you're going to start seeing things a lot differently.Stuart Webb [00:08:07]:So, Royce, this is. This is really interesting stuff. Tell me, when you. I mean, you obviously help people a lot with this sort of thing. You help them with those filler words. And I know how embarrassing it was. For the first time, somebody. Somebody did that with me, and I found it intensely embarrassing.Stuart Webb [00:08:26]:How do you get people to understand that? That's just what natural is?Royce Blake [00:08:31]:Because humans. It's a great question, Stuart. Humans abhors silence.Stuart Webb [00:08:38]:Yes, we think.Royce Blake [00:08:40]:We think that if there's silence, oh, man, people are freaking out. Let me tell you something. First of all, an overall view of audiences. People are so afraid of what people are thinking, and that's the real fear. We're not really worried about our voice or even what we're saying. We're worried about being judged. And that's part of. That's part of human nature.Royce Blake [00:09:04]:And so when you abhor a vacuum, right? Silence, you try to fill it with, no matter what. You know what I mean? Do you get that? You guys understand where I'm coming from, Things that mean nothing. One of the Big secrets that most great speakers use is something I did right there, and that is the pause. When you take a pause even for three seconds, it doesn't even have. You don't have to count to three seconds, but if you can just pause and say the letters and A, B, C in your head, that's a perfect pause. And see, I threw in another one right there. Did that feel weird to you?Stuart Webb [00:09:53]:Yeah. The thing is, Royce, it kind of you, you feel, you feel as though you should be saying something, and yet sometimes the audience needs that pause to process what you've just said. And you're being kind to them by actually pausing long enough for them to have that revelation or whatever it is you're trying to give them.Royce Blake [00:10:12]:Right. It lets them ponder it, especially if it's an important point. The other awesome thing about pauses is it makes what you say next much more powerful.Stuart Webb [00:10:25]:Love that.Royce Blake [00:10:26]:So once again, the pause, it's hard to do in your brain. It sounds totally natural to any, any audience, really.Stuart Webb [00:10:38]:Let me just put a link on the bottom because we have got some fabulous stuff that Royce is going to make available to the listeners and to the audience here. If you go to www.systemize.me, free hyphen stuff, Royce, I've already got some of this stuff. The five day course, things like that, where you are going to be taking people from a world, from amateur to professional.Royce Blake [00:11:06]:Right, right. And in, in the course brilliance.Stuart Webb [00:11:12]:Just, just, I just. Thank you so much for making some of that stuff available.Royce Blake [00:11:17]:Absolutely. In the course, I go into all these.Stuart Webb [00:11:20]:Hide that again for a second so that people can focus on what you're saying.Royce Blake [00:11:26]:There you go. Well, in the course, I also go over all this in much more depth. And each, each day it's just a five day email course. Each email also has a video included. So you can see me explaining this more. Are you still there, Stuart? I'll just keep talking. I used to get a. I used to get a lot of money on that for that.Royce Blake [00:11:59]:You know, the other awesome thing that I really want to help podcasters with is research. And if anybody asked me what's the secret to a great podcast or a great radio show? It's research. Figure out something you want to get to, a question a guest has never been asked. And that's the secret. And when you get to research, I'm not talking about like on the radio, for instance, especially when we had a celebrities. The reason that celebrities even appear on, on radio stations or TV stations is they usually have a book to promote. Right. Or, you know, a movie, a brand new movie coming out.Royce Blake [00:12:49]:Well, they're on a press junket. And a press junket is where they sit in one studio and then they do a TV hit in Cincinnati and then a radio show in Cleveland and then off to another radio show in Dallas. And so when you're doing these things, you have no idea. If you're a radio host and you're about to interview a celebrity guest, you don't have any idea what number you are. You could be station number nine for all. For all. All things considered. So, and odds are, whoever it is, they've been asked the same types or sometimes the same exact question nine times in a row.Royce Blake [00:13:33]:And so you don't want to be that host, whether it's on a podcast, an event, or, you know, on radio or tv, you want to be someone that asked them a question they've never heard before. I. I always recall one with boxer Mike Tyson, who was awesome. Obviously, this was at really the height of his popularity. And for those of you that remember the ear biting incident, well, I'm sure he'd been asked that a thousand times at that point. Instead, I had done deep research, and once again, yes, you can look at their social profiles. You can, you know, check into any, any, anything they posted and see where they're coming from. Check their hobbies and all that stuff, but go much, much deeper.Royce Blake [00:14:26]:Anything you can find, even if it's a business owner you're talking to, go back and look at their ads, See what kind of ads they had running. If they had a weird ad or maybe a weird job. Before they, you know, got into the car business, they used to, you know, build porcelain dolls or something, something weird like that. For me and Mike Tyson, it was pigeon racing. Now, I have no idea how you race pigeons, but I knew that Mike Tyson was into pigeon racing. And so what did I do? While everybody else was asking him about the ear biting incident, I asked him about pigeon racing. Hey, champ, how's the pigeon racing environment this year? Everything. You got a shot, and he lit up like a Christmas tree.Royce Blake [00:15:20]:It was amazing. So that's the type of research I'm talking about. Go deep. If I didn't. If I finished an interview and I didn't have at least two pages of questions I didn't get to, then I hadn't done my job. So once again, it's all about research.Stuart Webb [00:15:42]:Brilliant, brilliant stuff, Royce. Thank you so much for that. Royce. There must be one question that you're currently thinking that I haven't in the process of this interview or discussion, asked you what is the question that you think I should have asked? And obviously now you know what that question is, you need to answer it for us as well.Royce Blake [00:16:07]:Well, you know, once again, I, I think, by the way, just talking about. Here's. Here's one for you. We were talking about. I know we're having tech problems here, Stuart, but, you know, if I had a, you know, a question for you to give you an idea of what kind of research, and it doesn't take long, this took me probably.Stuart Webb [00:16:27]:Oh, no.Royce Blake [00:16:29]:I would say, hey, Stuart, I know that. Well, how did you go from like, killing viruses to helping businesses scale? You know, you were in the, in the bio.Stuart Webb [00:16:46]:Do you know the reason. The reason that I did that, Royce, Tell me the reason. The reason I did that, Royce, was because I wasn't very. I. I was. I was actually not a very good practical scientist. I was a very good thinker. A lot of people kept telling me I had brilliant thoughts, but I was very poor at putting them down into an experiment.Stuart Webb [00:17:12]:And so I had to find something where I was able to use my brain to solve big problems, but not necessarily always. Always sort of make those experiments very successful. So it's about finding that thing which you are passionate about, but at the same time, you can actually turn into something people will pay you to do.Royce Blake [00:17:35]:Absolutely. Have you been asked that before?Stuart Webb [00:17:42]:That is not what I have been asked. And I'm going to remember how good you are at turning the. The. The question and answer into a discussion, because you find that way. And that's how you make an engaging podcast guest or host out of people, isn't it? By getting to open up and explore things with an intelligent research question.Royce Blake [00:18:08]:And listen and listen intently. Don't worry about getting to question seven when your guest has just spun gold on your podcast. You know, let them expand, let them go with the flow there. You know, as. As far as questions that, that you didn't ask me, I get this from a lot of podcasters. Well, a lot of people in general is. How do you handle trolls? How do you handle negative comments? Right. People, you know, all this.Royce Blake [00:18:38]:I was lucky, I guess, because I was trained. I. You're. You're old enough to remember. I'm not sure if they have this on the BBC or any of the, you know, any other. But the request line, this radio station request line where you can call in and request a song, right?Stuart Webb [00:18:57]:Yes.Royce Blake [00:18:58]:Well, this is. You got to think about it. This is the only time for free you can reach another human being and say anything you want, because 95 weren't there to request a song. A lot were there to give their opinion. And. And, you know, a lot of times it always amazed me, someone would sit on the request line on hold for a half an hour just to tell me, hey, you suck. So, you know, after you get that a few thousand times, you start. You start losing the nerve that, you know, so.Royce Blake [00:19:34]:But I want people to remember, no one more successful than you will ever put you down. They don't have the time. They don't have the inclination.Stuart Webb [00:19:45]:Brilliant.Royce Blake [00:19:45]:So ignore them. I know it's easy to say and hard to do, but trust me, something's wrong with them, not you, so just let it go.Stuart Webb [00:19:56]:Brilliant, Royce. I love that. And I want to end it there, because I think that is the best advice that you can give anybody. I mean, if I want to take away two things, and I know there have been a couple of technical difficulties, but there are two things I want to take away, one. One of which is, you know, you have just got to get used to the fact that you need to sound natural and need to get over yourself and start behaving like you are just a normal human being. And we all have that problem. And. And the haters.Stuart Webb [00:20:26]:Well, the haters are going to hate, and you just got to let them do it and get away from them and move forward being your positive self.Royce Blake [00:20:33]:I've got a great phrase. You can. You can write down everybody. And it's something I learned from an old radio pro. He said, royce, I don't care if they hate me as long as they hate me every day.Stuart Webb [00:20:49]:I love that one. I love it. Listen, people, I'm gonna. I'm just gonna thank Royce for spending a few minutes with us. If you would like to get an email from me where you can actually just find out who is going to be on the show and listen to the brilliant advice like people like Royce Lake bring to us. Go to Systemize Me, subscribe. That's systemized me. Forward slash, subscribe.Stuart Webb [00:21:20]:Just go there. Simple form, name, email address. We don't ask you for any more than that. Once a week, you get an email from me saying who's coming up? And you really should listen to some of the people that are coming up on this show. Royce, I want to thank you so much for being here and telling us a little bit about this, and I appreciate you keeping going when I know there have been a one or two technical difficulties, but I just think what you've told us is absolute gold about how to engage people and keep them engaged, and I just love it. And thank you so much for spending a few minutes.Royce Blake [00:21:47]:It's been a pleasure, Stuart. Thank you so much. And, you know, once again, this has been awesome. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Simon and Rachael are back for another One Thing Wednesday episode, this time talking about the power of systemising. This podcast is produced in association with PaTMa, the leading application for self managing landlords who want to save time and stay compliant. Easily track properties, tenancies, tenants, repairs, rent, mortgage payments and safety certificates. Get your FREE account today. Episode links: My Freelance Admin. PaTMa Property Manager is the MTD solution for landlords. Get your free weekly property market stats from PaTMa. Find us on YouTube or LinkedIn: Simon. Subscribe to The Business of Property podcast on Spotify, Apple, and all podcast platforms. Please leave a rating and review if you're enjoying the show.

Who is Donna?Donna Amos has been working with a law firm since 2010, helping them share their expertise with the world. When she first started, the firm had three attorneys and two financial planners specializing in elder care. Donna encouraged the team to create weekly videos answering frequently asked questions, making their knowledge accessible on every platform. However, when the first video shoot arrived, nerves got the better of the group—they greeted Donna with a case of beer, hoping to calm their anxiety about being on camera. Thanks to Donna's encouragement, they pushed through their fears and successfully filmed their first video, marking the beginning of a new chapter in the firm's outreach efforts.Key Takeaways* Action is what drives change, especially for solo and micro business owners. Donna Amos reminds us: just take that first step, even if it's scary. Progress starts before confidence kicks in!* We often get stuck in our own heads, telling ourselves we're not good enough. Donna's advice: seek out someone who believes in you, encourages you, and helps you move forward. Sometimes that's all we need.* Staying “busy” isn't the same as making progress. Donna explored how focus and vision make the real difference—not just for ourselves, but for those we work with and serve.* Writing a book can be daunting, but Donna recommends starting with simple research and writing a little each day. In 3 months, you could have your biggest calling card and a new way to share your expertise.* The first challenge is finishing what you start. Donna shares: Only 3% of people finish their manuscript. Create discipline by writing 500 words a day—small steps lead to big results in your personal story.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Donna, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast.SUMMARY KEYWORDSsolo business owners, micro business owners, solopreneurs, marketing agency, self-publishing, book publishing, business inspiration, taking action, self-talk, productivity, time management, strategic vision, encouragement, coaching, marketing strategies, authority building, marketing tools, business growth, client engagement, discipline, writing a book, business storytelling, video marketing, social media promotion, networking, expert positioning, lead generation, case studies, business challenges, research techniques, Amazon researchSPEAKERDonna Amos, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. My mug is in hand. Still got coffee in it, which is just as well. And I'm delighted to be welcoming Donna Amos to the podcast today. Donna is a marketer, she's a publisher, but mostly she is someone who aims to try and inspire others to take action. I'm really excited to that we're going to be having a discussion about how Donna is going to inspire us to be taking action today. So welcome to the podcast, Donna.Donna Amos [00:01:05]:Thanks, Stuart. I appreciate it.Stuart Webb [00:01:09]:Thank you. So let's start by trying to understand those people who you are trying to inspire to take action. Who is it that you're trying to help with that particular problem that I know we all have.Donna Amos [00:01:24]:So I focus on solo and micro business owners. So those are the people that I want to inspire to take action, to realize that whatever it is they want, if they just take the first step, they'll see that it's not impossible to make it happen.Stuart Webb [00:01:49]:Difficult sometimes to do when you're a solopreneur or a small business owner buried under paperwork and mountains of things to do, isn't it?Donna Amos [00:01:58]:Yes, it is. And our, our talk between our two ears, our self talk actually gets in our way a lot.Stuart Webb [00:02:08]:It does, it does. So let's, let's explore some of those sort of problems, some of those people. And I guess there'll be people listening to this right at the moment there is. If you want to drop a question into the chat to get Donna to answer it or if you need to drop a question into the chat later, please do. Donna or I will pick up and answer those questions for you. But so what are the sort of problems that they might recognize? What are the, what are the things they might have tried to do to get themselves out of these situations, these that you can help them with?Donna Amos [00:02:42]:I think the. So for years, the biggest challenge that I see is that they spend time being busy because it makes them feel like they're, you know, they're accomplishing something, but they're really just being busy and they're not really focused on the end goal and, and taking the right actions towards that. And again, it's because we get in our own heads and yes, tell ourselves that we shouldn't be doing that we're not good enough.Stuart Webb [00:03:22]:And that's not good for self talk. But it's also not good for businesses that have small numbers of employees, is it? People want to see that you have a vision that, you know, where you're going.Donna Amos [00:03:33]:Absolutely. But for solo business owners, they also have to think about they may not have employees. Many of them will have subcontractors, though, that support them in what they're doing. And their customers will also see if they have that vision or not. And that can either attract people to them or push people away.Stuart Webb [00:04:07]:And how, how do you help them? What is it you try to do to get them out of that situation?Donna Amos [00:04:15]:I think probably the most important thing is to encourage them that when people are encouraged by others, when they're told that they really do have what it takes and that they. They deserve to. To accomplish whatever it is they're looking for, then it helps them to again take that first step. So, encouragement.Stuart Webb [00:04:44]:Is this the sort of thing you spend your time doing at solopreneurs Solutions? Solopreneur Solutions.Donna Amos [00:04:50]:It is. So, you know, we're a marketing agency, but. And we're also a publisher, but oftentimes our clients just need somebody in their corner. Yeah, it's telling them, yes, you can do that. We're happy to help. We'll hold your hand so that they will take action on the things they want to.Stuart Webb [00:05:13]:Yeah, yeah. And that's a, that's often the most valuable thing a marketing agents can do, isn't it? It is, it is. Helped bring that clarity and it's helped move those people forward. That one step.Donna Amos [00:05:25]:Exactly. Yep.Stuart Webb [00:05:28]:And so, Donna, have you got a valuable piece of advice or anything that you wish to sort of leave with people so that they can, they can understand how you could help them?Donna Amos [00:05:42]:I'll share a quick story if that's okay.Stuart Webb [00:05:45]:Please do.Donna Amos [00:05:46]:So I work with a law firm that has been with me since 2010. And they have. They had a staff of five attorneys. Well, staff of three attorneys and two financial planners that focus on elder care. So when we first started working together, I was encouraging them to do weekly videos, just quick, frequently asked questions that they were answering that we could then push out there to every platform. And the first day when I got there with my camera and ready to go, they had a case of beer sitting there because every one of them was scared to death to get in front of the video. They just, you know, they just didn't think they could do it. So they got through that first video shoot.Donna Amos [00:06:47]:We did probably 15 videos that one shoot they made it through. They, when we left, they went to the bar to watch basketball because it was during Marsh Madness. But now we're what, 15 years down the road and every week we still publish a video for them. And they get business from it constantly.Stuart Webb [00:07:15]:Brilliant.Donna Amos [00:07:17]:Yeah. So it was just encouraging them and telling them they could do it. And, you know, and that's what I believe. So if you're not, if you don't think you can do something, find somebody that will wrap their arms around you and say, yes, you can. And I'm right here to help.Stuart Webb [00:07:35]:We're going to drop some links to where you can find out more about Donna and the way she's talking about this sort of thing and helping people in our vault. And if you want to get access to the vault, just go to www.systemizer sy s t e m I s e.me forward/free hyphen stuff that. Systemize me forward slash free hyphen stuff. You can see where Donna is posting and more about Donna in the, in the vault. And she, I'm absolutely convinced she will be more than happy to pick on any information and, and help you in the same way. Donna, you've talked a little bit about what you do as a, as a, as a marketer and somebody who publishes or helps people to publish books. How did you, how did you learn those skills? What, what, how did a marketer start with, become a book publisher?Donna Amos [00:08:30]:Well, interesting story. Again, I had a client that we were, we were actually doing their social media and they had a website that was about helping children overcome their fears. Her daughter, who was about 13 at the time, 13 or 14, her, she, her mom came to me and said, natalie's written a book. We want to get it published, but we don't know how to go about it. Can you help? And I said, absolutely. So I went looking for, you know, what I needed to do to publish a book, all the steps. And we did that. So her, Natalie and her friend.Donna Amos [00:09:17]:Her friend did the imagery for the book. We published the book. They, we promoted it, all of that good stuff. But when Natalie went away to, when she was going to go to college, she was interviewing with colleges and she took that book with her to show them that she knew how to start and finish a project. And yes, most of them were impressed. And I said to myself, duh, you need to help your other clients do this because it is a way to show authority and to share what you have. So it's in my mind it became a large business card for them to use for marketing themselves. So it wasn't about the publishing piece.Donna Amos [00:10:09]:They're not going to make a lot of money selling books. That's not what we do. But it's about having that marketing tool that you can then use to get speaking gigs and on podcast and to develop your social, your Social Security, to develop your social media from. All of those things can be taken from one book.Stuart Webb [00:10:31]:Yes. And it's, and you're right, it is a, it's an incredibly good way of demonstrating your, your, your, your expertise to demonstrate your knowledge, isn't it? Because writing the book is, is half the story. But getting it published because it's, it's got the, it's been edited and it's, and it's in a readable format is, is not a simple task and it does require you to actually know what you're talking about. And that is a great demonstration to any of your potential clients that you have got the knowledge and skills that you need to be able to engage with their situation and help them.Donna Amos [00:11:06]:Absolutely. And you know when, so when I, I've written to myself and I use those as calling cards, I send them to people that, you know, that I might meet on LinkedIn, I will carry it with me. And when I have a face to face, I make certain that I give them one of my books because it, I don't have to say then that I know what I'm talking about, that I have the expertise in a marketing sense. The book tells, tells the story for me.Stuart Webb [00:11:44]:Brilliant. Absolutely brilliant. And I know from experience that writing a book is only half the job. It is, it is a, it is a heartbreaking thing to send it to somebody to edit and they take very large chunks of it away that you spent very many hours writing and then realize that it didn't actually aid anything to help anybody to understand what you were talking about. And the red pen that comes back is quite disheartening, but it's such a valuable exercise. It's true, isn't it, that a book, sometimes less is more?Donna Amos [00:12:16]:Absolutely. It is. In any kind of writing, it is pulling all those words out that don't need to be there can be huge in clarifying the message that you're trying to get across. But the first challenge is actually finishing your manuscript.Stuart Webb [00:12:36]:Yeah.Donna Amos [00:12:37]:Only about 3% of the people do that.Stuart Webb [00:12:41]:Have you got any tips for people to say, how do you go about having the discipline to finish a book in that way?Donna Amos [00:12:53]:Yeah, so it takes discipline, but if you focus on writing 500 words a day, five days a week, you'll be finished in about 90 to 120 days. And so if you just focus, okay, in three months I can be done. That is. Yeah, that's huge.Stuart Webb [00:13:21]:Once again, if you have questions about how you can focus and structure your day to produce a marketing. This is a great marketing marketing piece. It is the biggest and best calling card you'll ever get. If you want to drop comments down below and get Donna to give you a few tips on how you can get your book out there, it is a great way of doing it. It is really fabulous. Please drop them in the comments. I'd be more than happy Donna will pick up those comments as well. I'm sure she'll be happy to provide you with, with, with any advice.Stuart Webb [00:13:59]:Donna, I'm kind of very aware I've been standing here asking you questions for the last sort of 15, 20 minutes. And you must be wondering when I'm going to get to the really key question, which is the killer question, which will actually sort of, you know, really open up the discussion. So I'm at a loss to be able to answer exactly what that question is. So I'm going to leave it to you to, to ask what that question is. And of course, once you've asked what the killer question is, you'll have to answer it for us as well.Donna Amos [00:14:26]:Well, Stuart, tell me the killer question.Stuart Webb [00:14:31]:What is it? I haven't asked you, Donna, that you'd like me to ask. Oh.Donna Amos [00:14:40]:Great question. I don't know that you haven't asked me anything.Stuart Webb [00:14:48]:Oh, that's just not. I can't believe that. Okay, I will ask you that, that question then. Donna, what it. You're, you're, you want to inspire somebody to take that first step? How do you. What is the best way for somebody who's sitting there at the moment overwhelmed with marketing things to do, overwhelmed with thinking I should get on with a book, but I don't know how to start. How do they go about making that first step?Donna Amos [00:15:14]:Start doing the research because that will help to inspire you to keep moving forward. So by that I mean there are. People have different ways of learning. So one author might be the kind that does all the studying and then shares what they've learned with others in their book. Another might be that they take everything they're all their experiences and they tell them the story and how they can overcome the challenges that they have overcome. Or it might be that you use case studies to discuss what you have learned or what you want to share with others. The bottom line is do your research. Go look at.Donna Amos [00:16:10]:One of the best places to research books is Amazon. Go pull up the genre that you want to be an expert in. And every book has a look inside.Stuart Webb [00:16:28]:Yes.Donna Amos [00:16:28]:That you can click on and you can see the chapters that they wrote about. And that can help you identify gaps that you might be able to explore in your book. Do things like go to answer the Public, which is like a search engine, except it delivers to you the questions that people ask Google, and then you can take those questions and use that to help inspire you as to how you move forward. So just go, start doing some research and you'll feel that tug at your heart to get it going.Stuart Webb [00:17:11]:What a great idea, Donna. I think that's a really brilliant thing to leave the audience wanting to start and take that action, as I said. Look, go to the comments, post, post a question or a comment on the, on the, on the episode, and Donna or I will get back to you and answer those questions and give you the help that you're looking for. And in the meantime, whilst you're doing that, go to this link which is systemized SYS T E M I S I E me. Subscribe. If you get onto that and just put in your name, it doesn't ask for anything more than your email address. And just put in your email address and each week you'll get an email from me telling you who's coming onto the podcast and how you get it. And follow these great people who are speaking, you know, and helping, trying to drive things forward to inspire you to take action, like Donna.Stuart Webb [00:18:05]:Please do that. And you'll see next week who we've got coming on. Donna, I want to thank you very much for spending a few minutes with us. Thank you for trying to inspire us. I hope people have taken that inspiration and are even now thinking about going to Amazon or looking for a book that they ought to write because they know something that people need to hear about.Donna Amos [00:18:24]:Absolutely. Thanks, Stuart. It's been a pleasure.Stuart Webb [00:18:27]:No problem. And thank you, Donna. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Mitchell?Mitchell Levy is a passionate advocate for purpose-driven business relationships. Through his work, Mitchell observed a common frustration among professionals on platforms like LinkedIn: many reach out without a clear purpose or differentiation, often leading with sales pitches rather than genuine value. Recognizing this disconnect, he champions the power of having a “North Star”—a clear vision and understanding of the problem you solve and the unique value you bring. Mitchell encourages business owners, regardless of their size, to approach networking with intention and a customer-centric mindset. His insights help professionals articulate their purpose and foster meaningful, effective connections in the digital age.Key Takeaways* Mitchell Levy reveals the power of clarity: leaders and business owners need a simple North Star—a CPOP—in under 10 words. When you know where you're headed, decisions get easier and credibility follows.* Tired of random LinkedIn messages? Mitchell shares why real connection starts when you understand who you truly serve and their real pain or joy. Purposeful outreach beats cookie-cutter pitches every time.* Small business? Big CEO? Mitchell's “executive abundance” works for all. Growth happens when you get clear on your purpose, your people, and the possibilities you can create. Alignment is everything.* Elevator pitches are overrated. What matters is knowing, in a few words, who you're helping and why. That's your true vibration—one you won't need to memorize, just live.* Want credibility? Keep learning, stay coachable, and be willing to reset your focus. Mitchell's path: clarity, purpose, connection. Change your story, and your impact grows—no matter your size.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Mitchell, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSexecutive coaching, credibility, LinkedIn sales tactics, business owners, CEOs, executive abundance, fast-growing companies, Inc 5000, Marshall Goldsmith 100 coaches, clarity, North Star, customer point of possibilities, CPOP, marketing cookie cutter, business scaling, founders, path to scale, leadership, business strategy, elevator pitch, business clarity, operating system of credibility, business growth, credibility expert, solopreneurs, company purpose, personal compass, decision-making, business differentiation, referral partners, customer focusSPEAKERMitchell Levy, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to five Questions over Coffee. Here is my coffee. Now be careful spill that, it's quite full at the moment. Mitchell. Yeah, well done. It's a Guinness, so well done. Mitchell Levy here is a leading executive coach, a global credibility expert and I'm looking forward to him walking through his process today talking to us a little bit about how he helps get leaders real credibility. So Mitchell, thank you for making a few minutes available to come and speak to us here on It's Not Rocket Science.Stuart Webb [00:01:06]:Five Questions over Coffee.Mitchell Levy [00:01:08]:My pleasure. Thanks for having me Stuart. Really nice to, really nice to engage with you.Stuart Webb [00:01:14]:Well that's terrific. So let's start by trying to understand the sort of person you're reaching out to with helping them with their credibility.Mitchell Levy [00:01:25]:You know it's interesting, I, I have two distinct audiences. So as an executive coach, so I'm part of The Marshall Goldsmith 100 coaches, some of the top executive coaches on the planet. And for that audience it is fast growing CEOs leading the future with executive abundance. Now in if you were in the U.S. i say Inc 5000, which basically is the, the top five, 5,000 fastest growing companies in the U.S. but yeah, since this is Australian, I'll just say fast growing company. So that is one group of one audience. And, and executive abundance is a new framework I'm introducing into the marketplace.Mitchell Levy [00:02:12]:It's been my executive coaching for years. But one of the things you, you asked me in the green room, how you doing? Last week I advanced to candidacy on my PhD program and so I am actually doing a dissertation and then we'll, we'll write a book, do coursework and chatbots on executive abundance.Stuart Webb [00:02:33]:On your Congratulations. Thank you doctor. Not a, not a, not an easy thing to do as I recall. So tell me a little more about sort of the people that you're helping that you've just sort of described. Give us an example of sort of things that they might have tried before and the ways in which you help them.Mitchell Levy [00:02:54]:Well so by the way, let me do the second audience and then you could tell me which one you want me to.Stuart Webb [00:02:59]:Oh, no problem.Mitchell Levy [00:03:00]:So the second audience is business owners escaping slimy LinkedIn sales tactics. Perfect. Perfect. That's exactly what I want to get right. It's, I've been on LinkedIn since before they were making money. Now a couple hundred thousand people could say that, but there's one thing I could say that nobody else in the planet can say and that is I was in the room with two, with two of the five founders And I was commissioned to have written and published the first book on LinkedIn. I've looked at a couple hundred thousand LinkedIn profiles and I have a system and approach that helps people drive one to one business relationships with people on LinkedIn. And I can do it at scale.Mitchell Levy [00:03:43]:And so it's the 5% on LinkedIn functionality that brings 80% of value. So that sort of answers that question for the business owner side. On the executive coaching side, the question is what sort of things, what have they tried before? You know, I think I'm going to generically say something and then you could, you could drill me in if we need to. Life is, and business is really, really simple.Stuart Webb [00:04:14]:It's not easy, right?Mitchell Levy [00:04:17]:And what's not easy about it is the fact that even if you know the answer in your heart, in your head, in your body, you know exactly what to do. There's chaos out there and there's these experts who have what I call marketing cookie cutter approaches. And so in, in your vernacular, there's a wicked problem they have and they're trying to solve it. They're going to go out and talk to a ton of people and they get such a diverse range of answers and then they hit one they like, but they don't hold on to it. And so for those that I work with on executive coaching, the first thing we need to do is establish the clarity, establish the playground they play and establish what I call their cpop, their customer point of possibilities. And that is in less than 10 words, where they're executing on their purpose. That's for the company or for the individual. And once you have that, then you can deploy an operating system of credibility.Mitchell Levy [00:05:23]:But until you have that, it's really hard to make decisions because you need a compass, you need a personal compassion that you can actually live by. You need your own North Star. And, and so that's, in terms of business, we need a North Star and that's, that's where we start. And after that, when I hang out with somebody who's doing executive coaching, I'm just, I'm just helping them understand how they're making decisions in their North Star, how they propagate it throughout the organization. It's, it's always fun to see and everyone's different. Some are really fast, some take a little bit more time, some need to fall down a couple of times so they can get up. But generally speaking, what I do is extremely simple, but apparently it's not so easy.Mitchell Levy [00:06:18]:Let me just try and link those two customer types together. In some way, I think something like LinkedIn requires somebody to have what you've just described in terms of the Northstar, what they're doing and be very clear about what their problem solution is. I see an awful lot of people on LinkedIn just sort of, you know, reaching out quite randomly to people, sending the immediate, why don't we just. Why don't we just cut to the chase? Buy my. Buy my stuff, buy my thing. And I find myself very frustrated by the fact they don't actually have, as you've just described it, a real purpose, a real point of differentiation, a real customer focus behind that message, because they're not able to actually articulate what it is they're actually going to do. So there's a great deal of sort of overlap between those two things that you've described, because business owners, even if they're small, need to have that North Star about what it is they're reaching out to do with LinkedIn and why they need to do it. Am I wrong?Mitchell Levy [00:07:24]:No, no, no. It's, it's a great observation. Thank you for seeing it. It shows a little bit about who you are. It turns out that if I'm working with a CEO with a couple hundred, couple thousand, tens of thousands employees, there's a lot more what to say, politics and vested interest and vested groups in place. When I'm working with a CEO who's a solopreneur, where they've got five or 10 people in their organization, it's a whole lot easier to make change. And so it's a different price point, a lot less expensive for the LinkedIn work. And it turns out that the lessons I learned in both places apply to each other.Mitchell Levy [00:08:14]:I call the LinkedIn guys mini executive abundance, even though I don't necessarily call it to them. In my mind, I, I'm deploying executive abundance at the individual level as well, which is a great way to. So it's, it's technically the same thing, but most of the time I don't, I don't say it that way.Stuart Webb [00:08:33]:Yeah. And thank you for. Thank you for sort of endorsing the fact that I had misunderstood it, because I do think that this idea of executive abundance applies to some smaller businesses. They just don't know it applies. They just don't recognize it in themselves. And I think a lot of business owners probably don't grow because they don't know how to do that. They don't know how to start to let themselves have that abundance. So talk to me a bit, a little bit Mitchell about.Mitchell Levy [00:09:01]:Well, I know you've got a valuable offer that you're going to put. And we've got this, we're going to have this in our vault, which I'm going to show now on screen, which is a www.systemize sys t e m I s e me free stuff. So you'll be able to get hold of some of the stuff that Mitchell is going to talk about there. So Mitchell, talk to me a little bit about the process that you go through. So if people were thinking I need to get and understand this guy a bit more, talk about the process. Talk about how you help them with this abundance as you're talking about.Mitchell Levy [00:09:38]:So we'll practice on you. Stuart, you've demonstrated that I should do that. What, what I ended up doing. And I'll share. This is actually what I do second, but I'm, I'm sharing on screen. Oh, not working at the moment. Looks like I, looks like I have a small problem with my, my screen sharing. So I will not do that.Mitchell Levy [00:10:00]:I ended up interviewing 500 thought leaders on, on credibility. And with those 500, I was able to articulate the definition of credibility, which turns out to be a good operating system. We live by credibility is the quality which we TR light. And it turned out that I unlocked a superpower. My superpower is deploying the framework of clarity. So I sit with any company, any human, help them articulate in less than 10 words where they're executing on their purpose. Now, I call that a C pop. Your customer point of possibilities, that's, that's that north star.Mitchell Levy [00:10:36]:That's the compass we're talking about. And Stuart, let's create that view. I looked at your LinkedIn, looked at your website. There's nothing wrong with it. There's nothing wrong. What I will promise you is that after you hear your C pop, you're going to go, oh, I have to make changes because it's just going to help focus you right. Now let me say something and I'm going to guess right away. I'm going to guess that you're in a 10%.Mitchell Levy [00:11:03]:And I'll tell you what I mean by that. When I share a C pop with somebody, I'm they. We as humans, we vibrate out of frequency. And so what happens is the, the C pop represents in words, the frequency you vibrate at. It's who you are. It's, it makes you feel aligned with who you are. I've done this over 1200 times and in 1200 cases, the person's Feeling aligned. Now here's the scary part.Mitchell Levy [00:11:37]:In 90% of the cases, they will get unaligned between two hours and two weeks because of the chaos and noise out there. I'm going to assume that you're going to be in the 10%. So we'll see next time we talk.Stuart Webb [00:11:49]:Right.Mitchell Levy [00:11:52]:Now, I also will tell you something else. I will give you the formula. It's a secret formula. And I will gift that to you and we'll go through the exercise together. When I was doing the interviews, I created a video and I would share the formula and say, listen, what I found so far. I created the video somewhere around interview 50. And what I said, what I found so far is even when somebody had the formula, only 2% would actually articulate their C pop. Because even with the formula, it's hard because we get stuck on this marketing cookie cutter stuff.Mitchell Levy [00:12:30]:And even after they got the video, they. There was still only 2% of people could walk in. So I'm gonna give you. I'm gonna give you in the audience the formula and we'll walk through it together. The C pop is less than 10 words, and it's really two components. The first is the who. And I'm gonna go in and ask you the questions. Who do you serve? If we're credible, we're servant leaders.Mitchell Levy [00:12:55]:So who do you serve? And the second piece is from their perspective. What is their pain point? Or what is their pleasure point?Stuart Webb [00:13:04]:Right.Mitchell Levy [00:13:05]:So let me ask you these questions. So who is it that you serve?Stuart Webb [00:13:10]:So I serve a business leader who has a really bright idea but doesn't know how to get that and make it into a positive business reality.Mitchell Levy [00:13:20]:Now, it's funny because you're LinkedIn says founders.Stuart Webb [00:13:26]:That's true. It is true.Mitchell Levy [00:13:28]:So when you think about where 80% of your revenue comes from, is it from corporate businesses and business leaders, or is it from founders? Or who. Who is it?Stuart Webb [00:13:38]:It's 80% comes from founders.Mitchell Levy [00:13:41]:Okay, so good thing I looked at your LinkedIn. All right, so from the. I think you said it, but I'm going to ask you both pain and pleasure, what's their primary pain point?Stuart Webb [00:13:58]:They have no ability or starting point to make that business strategy or business idea an actual reality in the marketplace. They are unable to articulate, possibly even to themselves, where they start to go from. This would be brilliant to. It is there and it's making me money.Mitchell Levy [00:14:29]:So you're talking about really founders, pre revenue founders.Stuart Webb [00:14:34]:Now, a lot of the people that I deal with are. They've already Got a product, but they've got one product. They need two because they want to scale. And the problem they have is I've got a great idea for my second product, but the way I did it first, but now I've got a small team, it doesn't work the second time.Mitchell Levy [00:14:57]:Interesting. Okay, so they, they have money because they've, they've been able to get something in the marketplace, but now they want to scale. Either scale what they're doing or scale into another product.Stuart Webb [00:15:14]:Essentially, yes.Mitchell Levy [00:15:16]:Oh, oh, Tell me how to get it wrong. Tell me what you got.Stuart Webb [00:15:20]:No, no, no, you're absolutely right by saying essentially, yes. The only other thing that I would add into that is there are. There are sometimes businesses who have managed to get that second product, but it's now tanking because they have got all the wrong. They're trying to do it the way they did it before, and therefore, you know, the, the mechanisms they're using are wrong for where they are because they're now a bigger company. You were talking about politics. They're now sort of saying, it's got to be done by other people, but it's got to be done my way, in the way that I started this. And that just doesn't work if they start instructing in that way. Whilst we're doing this.Mitchell Levy [00:15:55]:While we're doing this, Mitchell, I know you're just doing a bit of typing, such like, I'd invite anybody. If anybody's hearing this and thinking to themselves, I need to make comments or I need to actually sort of, you know, leap in. At this point, Mitchell and I will be monitoring the comments on LinkedIn after this. So if you've got questions or if you're looking at this and thinking, I want somebody to talk to me about this, post your questions there. I can guarantee Mitchell will get onto that and we'll answer your questions because he's that sort of guy.Mitchell Levy [00:16:22]:Thank you, Will. Interesting. Okay, give me a pleasure point, not a pleasure point of working with you, but we'll just fast forward to a period of time after they've had a chance to spend time with you. How are they feeling? What are they doing? What. What makes sense to them?Mitchell Levy [00:16:41]:Let me give you a very real example of that. Working with a company, the founders needed to start to scale something. We turned their service that was poorly defined couldn't be delivered because they couldn't really articulate it. It's now much more of a sort of defined product idea, although it's still a service, but it's got a Logo. It's got a description, it's got a series of processes which their staff can operate, and they're selling that multiple times per week. And it's now. It's now. Then they're now proud of it.Mitchell Levy [00:17:18]:They're now saying, I'll use the name of it. They're now saying, threat sure is a great product. It was a great idea, and now it's something which is actually making us money. And customers love it.Mitchell Levy [00:17:32]:Cool. Nice. Okay, thank you. So yours is easy.Mitchell Levy [00:17:42]:I don't want it to be easy, Mitchell.Mitchell Levy [00:17:44]:Let me rephrase that. Yours was really simple. And it was only after I started talking to you to see who I was seeing this morning that I. Because, remember, we talked in the green room. Should we do this live? And sometimes there's a lot of marketing, cookie cutter stuff that gets in the way, but everything you said reinforced. Wait, let me count the words. 1, 2, 3, 4, 6 words. Would you be happy if you could describe yourself?Mitchell Levy [00:18:11]:Wow. Okay, that is now. I will say now. This is where people. If you are watching this live and if you are going to go onto LinkedIn, you need six words. I have never been able to articulate this in six years. Six words. I can articulate it in two or three hours if you ask me to.Mitchell Levy [00:18:26]:But six words, that's impressive.Mitchell Levy [00:18:28]:So let me. Let me say that. Or just say less than 10.Stuart Webb [00:18:34]:Right?Mitchell Levy [00:18:34]:Because if you. If you think about it, and, and this is. This is for people paying attention. When you asked me my two audiences, I gave you my seat, my two C pops. C POP stands for customer Pointed Possibilities. So my executive coaching is nine words. Inc. 5000 CEOs leading the future with executive abundance.Mitchell Levy [00:18:55]:The goal when you share your CPOP is that the referral partner or the prospect says, oh, tell me more, Mitchell, what's this executive abundance thing?Stuart Webb [00:19:02]:Right? Or.Mitchell Levy [00:19:04]:Or the other one when I'm talking to a business owner. By the way, Stuart, you're a business owner, right? So when I talk to your founders or business owners, When I talk to business owners, it's business owners escaping slimy LinkedIn sales tactics. And I either get the laugh that you gave before or the visual reaction because you just remember being slimed recently.Mitchell Levy [00:19:23]:Yeah. Yeah.Mitchell Levy [00:19:24]:In either case, the goal when I share those words or is to paint a compass, to paint a. A playground that I plan. And then when I answer what comes next, I get more credibility because I've been so finite in terms of the playground. So in your particular case, your playground is six words. And I'm Putting it in chat, because I'm a visual person, so you could see it as well. But I'll share it out loud. Founders needing a path to scale.Mitchell Levy [00:20:01]:Brilliant.Stuart Webb [00:20:02]:Right?Mitchell Levy [00:20:03]:And so, by the way, once again, anybody who is watching this, that is such a brilliant summary. I could not. I couldn't have done. I couldn't have done that without Mitchell's help. But that is a fabulous summary.Mitchell Levy [00:20:18]:I'm going to say thank you. And it's. By the way, it's you. Because, by the way, although what happened, you're marketing cookie cutter stuff, which I'm glad I looked at your LinkedIn. You said the word founders, and that seemed important to me, so I had to ask you, where does 80% of revenue come from? Yeah, right. And it's. But other than that, everything you said reinforced. And you already have this on your LinkedIn.Mitchell Levy [00:20:46]:You have a couple other things which I might encourage you to remove. But everything you said reinforced. Having a path to scale. Even the pleasure point was talking about a path to scale.Stuart Webb [00:20:59]:Right.Mitchell Levy [00:20:59]:And so when you now have these six words, and by the way, what I was typing in on the back end is, I have a Mitchell Levy chatbot, and I said, if this is your C pop, what could the acronym path stand for? And I'm putting it in chat. We don't have to talk about it, but this is just my gift for you. You know, path could stand for, you know, basically, purpose, action. Ooh, team, and. And. And harmony. Sorry, I. It didn't cut.Mitchell Levy [00:21:37]:It didn't cut and paste really well. And then it talks about what. That what stuff is. But. But I think. I think the way to think about it for you is, is when you share with somebody. Let me do your. Tell me more, if you don't mind.Stuart Webb [00:21:54]:I'll.Mitchell Levy [00:21:54]:I'll do it. Because we're recorded. Right, so. And now a superpower I have is the ability to do this. It's a formula, and I've just done it over 1200 times, so it's easy. I'm happy for people to grab it. It's the who and the what. Who in the what comes before why.Stuart Webb [00:22:12]:Right.Mitchell Levy [00:22:12]:Just to be clear. Comes before Simon Sinexy. Who in the what comes first? It's a C Pop. And a ancillary superpower is if I know somebody C Pop most of the time, I could do their tell me more better than them until they feel good about it. So let me tell you, Stuart, what I mean by this. When in the future, when you share your cpop now, if somebody says to you, hey, what's your cpop? Now, maybe a couple hundred thousand people know this word, so most likely they're gonna say, who are you?Stuart Webb [00:22:45]:Right?Mitchell Levy [00:22:46]:What do you do? Who are you? And in that particular case, you need to put a.Stuart Webb [00:22:51]:A.Mitchell Levy [00:22:51]:A hook up front. The hook is, hey, there's an audience I spend a lot of time with, or there's an audience I do really well with, or my clients all get success in a certain area.Stuart Webb [00:23:01]:Right.Mitchell Levy [00:23:02]:Whatever the hook is. Then you do a pause, and then you say, founders needing a path to scale. Then you drop the mic, and then you may say something. Oh, let me tell you a little bit more. Listen, I work with a series of founders. A lot of times they've already put their first product out there. They've already been successful, and they need to scale. They need to get to the next level, and they get stuck.Mitchell Levy [00:23:29]:They either don't know how to move forward or they've already moved forward, but they've deployed what worked in the first product to the second, and it doesn't work. What I do is help them lay out the path that will allow them scale going forward.Mitchell Levy [00:23:45]:Mitchell, that is the best way I have ever heard somebody describe what is effectively an elevator pitch. You'd have heard elevator pitch. And they're all. They're all very difficult for people to do, and most of the time, they're not very good. So I'm not going to say that, because there are a lot of people on here will be offended by that. But that.Mitchell Levy [00:24:04]:Oh, I'm gonna say it. I'm gonna say to you and everyone else, if you've memorized an elevator pitch, please forget it.Mitchell Levy [00:24:13]:Yes.Stuart Webb [00:24:15]:Right, stop.Mitchell Levy [00:24:15]:Now.Mitchell Levy [00:24:16]:It comes from here. Your elevator pitch comes from your head. And your goal when you talk to somebody is you want them to feel the energy inside. You want them to feel your heart. So memorize the six words or nine words or three. A couple people have three words, right? So memorize your C Pop. But you won't have to memorize it. It's your.Mitchell Levy [00:24:38]:It's your vibrational energy. And then your.Stuart Webb [00:24:40]:Your.Mitchell Levy [00:24:41]:What would have been your elevated pitch is more the tell me more. Which you custom tailor to the person you're talking to.Stuart Webb [00:24:47]:Yeah, absolutely. I love what you're saying. Look, Mitchell, I could keep you here for another couple of hours, but I have a feeling you have important business to go and speak to other people who need this. Once again, I'm going to invite anybody listening live or in future, when you see this, drop comments into the comments Below, Mitchell, I know, will come back, give you some very, very good advice to try and get this sort of thing into your life, because we need more clarity. I am, as Mitchell has probably managed to sort of convince me. I spend a lot of my time with people who haven't got the clarity they need. And it is always difficult to get that clarity because in their own head, they're trying to rationalize, they're trying to sort of apply a set of rules. You know, they've done all the courses, they've read all the books, they've.Mitchell Levy [00:25:43]:They've been out and seen all the YouTube videos, and somehow that's actually created less clarity than if they just sat down and did a very simple exercise like Mitchell is doing here. So drop your questions, drop your comments. I know we can get some clarity back in the world. But Mitchell, how did you get to this? Where did you come from that this became your mission in life?Mitchell Levy [00:26:07]:It's really interesting, I think, what happened because of time. I'll try to do this super quick. My undergraduate was a Bachelor of Science in Stochastic and Deterministic Models of Operational Research. In essence, I was taught how to model. Well, as long as I could say the words and the syllables come out of my mouth, I'm still happy. And one day I won't be able to do that anymore, right?Mitchell Levy [00:26:34]:So.Mitchell Levy [00:26:36]:But I was taught how to model people and systems and improve them. And what I learned then I got an MBA, and as I mentioned previously, I'm doing the PhD thing, right? So what. What I learned was, although I only speak English and it's American English, and so it's bad English, I don't speak those multiple languages. I do speak multiple languages of functions, you know, so marketing. Funny. Marketing, talking to sales, talking to engineers. I mean, it's just, whoever you are, I could speak your language because I'm feeling the energy of what does it mean to be who you are? And then it was in 2019 that I went on a Napoleon Hill journey And I interviewed 500 thought leaders on credibility between 2019 and 2020. And so I.Mitchell Levy [00:27:27]:It turns out I asked everyone five questions. And the first question that just sort of magically appeared to me is, what's your C Pop? That's the first thing I wanted to. I wanted to learn from people. And. And it took me a couple years, post the interviews, post the TED Talk, post the book that I wrote on it. By the way, I've written 65 books. My 66 is the most important. It's the one I'm writing now called Executive Abundance.Mitchell Levy [00:27:57]:It took a number of years afterwards to really understand. As a matter of fact, what happened is I went to the Purpose Summit. Now, when you go to a summit called the Purpose Summit, you got a lot of people talking about purpose, bringing purpose into corporations, what people's purpose are. And, you know, everyone had a different definition and it meant many different things to different people. And at some point in time, I thought the C pop had to do with purpose. But as it turns out, the C pop is where one is executing on their purpose today.Stuart Webb [00:28:30]:Yeah, brilliant, right?Mitchell Levy [00:28:32]:And I'm like, oh, my God. And then once that started happening, and then. I'll give you one last. One last thing. It was about seven months ago, eight months ago. So, by the way, if you haven't figured this out, being credible means you're always learning, you're always growing, you're always coachable.Stuart Webb [00:28:47]:Right?Mitchell Levy [00:28:49]:About seven, eight months ago, I realized something, and this put everything into perspective. I've known this my entire life. I've been in Silicon Valley, started 20 companies, and sat on the board of a public firm.Mitchell Levy [00:29:01]:And.Mitchell Levy [00:29:01]:And I've known this my whole entire life, but have not ever executed on it until about seven or eight months ago. Sell them what they want, deliver what they need.Stuart Webb [00:29:13]:Yeah, brilliant.Mitchell Levy [00:29:14]:So let me. I'll just finish that. So what's interesting is I ended up spending five and a half years of my life focused on what people need. Clarity and credibility are what people need. It's not what they want. So you sell them something else, but behind the scenes. So I'll make a. I'll make an offer for you.Mitchell Levy [00:29:31]:And listen, there are many people who actually sell clarity, and they could still use the CPOP and what they work. So I do, once a month, I do a clarity session. Have your clients come with your client to one of my clarity sessions. Have them get their CPOP and then do your thing and do your magic, right? And. And it's. It's the. It's the partnership thing that we've been taught not to spend time on and not to focus on. But, you know, if you can bring your client to get a C pop.Mitchell Levy [00:30:03]:And. And then all of a sudden, everything you do from then out in is so much easier. You know, just an offer, if that's interesting here.Mitchell Levy [00:30:12]:Brilliant. Mitchell, I am very aware that there must be a question that you are waiting for that you are begging me to ask, but I haven't yet asked, and I am obviously unable to articulate that question because I don't know what it is. So what's the question you think I should have by now asked? And then clearly you're gonna have to answer it because I haven't yet thought about.Mitchell Levy [00:30:35]:You know, that's always my favorite. That's my favorite question.Mitchell Levy [00:30:39]:It's the one. It's one I like best because I don't have to do any work for that one.Mitchell Levy [00:30:43]:Yeah, you know, I didn't really, given I'm looking at the time, I didn't really have anything. I guess the. Probably the biggest question is it's along the lines of, Mitchell, what you did with Stuart was so simple and so straightforward and so quick. Why is it that Stuart didn't already know that? Or why? Why? If you say you've done this 1200 times and every time they've had the same reaction with Stuart, how come you're not known universally around the world? That would probably be the answer.Mitchell Levy [00:31:30]:And the answer.Mitchell Levy [00:31:32]:I'm still, I'm still grokking. I'm still trying to grok all that.Stuart Webb [00:31:35]:Right.Mitchell Levy [00:31:35]:Still trying to figure that out. The, the. A lot of the answers. There are many people who, who focus on clarity and focus on credibility and, and I think ultimately it's the best way I could think about it now. It really is what people need, but not exactly what they want. What I found is that 90% of. Of. Of people, or let's even go down to the C pop level, 98 of people don't know their C pop.Mitchell Levy [00:32:14]:And if you ask them if they have clarity, they're either going to say yes or they're going to say, I don't care, I don't need it. But 98% of people, 98% of the audience has figured out that. That understanding where they're executing their purpose in less than 10 words is not important to them yet. And so it's hard to imagine that you could sit with somebody and they could look at you and they could. They could actually present a summarized version of how you're showing up in the world so quickly. And, you know, there are people who watch us who would think it's staged, that we did it ahead of time.Stuart Webb [00:33:00]:Right.Mitchell Levy [00:33:01]:And it's not. So. But the answer, I don't. I don't know exactly. I just know that when I talk to somebody, whether it's a CEO of a large company, if, if you're my client, I'm going to stick with you and you're going to play in your playground.Stuart Webb [00:33:15]:Right.Mitchell Levy [00:33:16]:But if you're somebody who I'm just Sort of giving a gift to or you're. You've paid me to be in my clarity session. The it, it's so easy to get off track. It's so easy to get out of alignment that people often do. And they go, yeah, it was good talking to Mitchell for a period of time, but I didn't do anything with it. Right when and, and what I'll say to you is last week was also, it was a great gift. It's when I advanced a candidacy for the PhD. I also had a woman join me and apparently I had talked to her three years, three years earlier.Mitchell Levy [00:33:56]:And the first words out of my mouth, out of her mouth was, Mitchell, I've been thinking about you for the last three years. Which is one of those things that are really, you know, you know, how do I interpret that? And she goes, I was about ready to enter an extremely difficult chapter of my life. And what you gave me, that C pop was the best gift I've ever received in my life because it allowed me to actually pull myself out of that chapter to focus on my business. And I've served 259 clients over a five year period. Most of those came after year two because that's when you and I spoke. And I am just so honored to have spent time with you. That's an example of somebody who heard it, understood it and used it. And I did.Mitchell Levy [00:34:54]:I challenge anyone. If you get your C pop and I'm someone who supports you or where you could take the formula in the 2% and you can make it work for you, I'm going to encourage you to live it and see what happens. I guarantee that your life will be different.Stuart Webb [00:35:10]:Mitchell, that is a brilliant story to end on. I've got nothing very much else to say. I'm going to ask people if they would just go to this link www.systemize.me subscribe. You need to go to that link because that link is a link to a form which will allow me to send you an email and you will then get an email once a week when we have brilliant guests like Mitchell on. And you can just sit and learn from people like Mitchell because they are worth listening to. Mitchell, you have been an inspiration. I have got some words to add to my LinkedIn profile, but better than that, I've got some living to do now because I have now got a challenge from you to live up to something that you have set down as a standard for me. I cannot believe what you do and you should be world famous and I'm going to try and make it so.Stuart Webb [00:36:05]:Mitchell, thank you so much for spending a few minutes with us. I really appreciate it.Mitchell Levy [00:36:09]:Oh, Stuart, my. My pleasure. I. I look forward to whatever our next conversation and seeing who you are the next time I have a conversation with you.Stuart Webb [00:36:19]:Terrific. Thank you. Mitchell. Mitchell, that. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Joe?Joe Abreu is the creator of the Profit Optimization Program, designed specifically for small to medium-sized business owners striving to bridge the gap between hard work and real profit. After years of working closely with business owners who frequently asked him how to translate increased revenue into greater profits, Joe began collecting and analyzing their recurring challenges. Drawing on these insights, he developed a results-driven program to help entrepreneurs break free from the cycle of endless work and unlock their businesses' true financial potential. Through his work, Joe has empowered countless business owners to move beyond just doing more and instead focus on building businesses that reach their full profitability.Key Takeaways* Many business owners work harder, but profits still lag behind. Joe Abreu reminds us: true success comes from understanding your numbers, not just chasing more sales. Clarity leads to freedom.* Are you slashing expenses without strategy? Joe says test each change. Don't cut blindly—learn what truly moves the needle for your business growth.* Delegation scares a lot of owners—what will I do once I delegate? According to Joe, it's your chance to step back, innovate, and focus on what really matters.* The 80/20 Principle changed Joe's business life: focus on the 20% of tasks that create 80% of results. Systemize, delegate, and start freeing up your time for what counts.* Your business shouldn't be golden shackles. Profit optimization is about designing your business to give you freedom and the life you dreamed of when you started.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Joe, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSprofit optimization, small business owners, medium sized business, revenue, business profits, expense management, business growth, sales strategies, bookkeeping, financial literacy, accountant, business owner challenges, business expenses, business numbers, business coaching, process improvement, business systems, delegation, 80/20 principle, business mergers, business acquisitions, business sales, business optimization, podcast, business clarity, CRM, AI in business, business freedom, online course, certification course, workbookSPEAKERJoe Abreu, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to It's Not Rocket Science. Five questions over coffee. I'm here with my guest today, Joe Abro. Joe is the author of the profit optimization program which I'm really excited to learn about. And Joe, I just want to thank you for taking a few minutes out of what I'm sure is a very busy day to spend a few minutes with us talking about this new program and the book you've written.Stuart Webb [00:01:00]:Oh, thank you for having me, Stuart. It is a pleasure to be here today.Stuart Webb [00:01:04]:Terrific. Now listen, let's start why. So who is it that this book is written for? Who is it, if you like the person you're trying to help by giving them access to the profit optimization program?Stuart Webb [00:01:17]:A great question. The profit optimization program was set up to service the small to medium sized business owners. That's pretty much everyone everywhere who's working exceptionally hard, trying to do their best that they can. But the revenue and the profits are just not connecting. We're just doing more work, but we're just not seeing the bottom line. We're not really seeing what we could, how best we can be. And so what I've done is over the years I collected all the information from different business owners that asked me questions over and over. How do I get the revenue to actually create more profit? Because sometimes we put in more business, we create more business, but we never get to the very end.Stuart Webb [00:02:06]:Right. The profit doesn't translate just the same way. And that's where the profit optimization program was born, which is the collection of all these business owners. Over the years. In my experience as a business owner, I've had the opportunity to purchase businesses, to merge them. I have also to sell, so, you know, have sold them. So that's given me a lot of experience to share.Stuart Webb [00:02:28]:And, and Joe, I mean you've obviously been through this, this program yourself, but what have you found when you've been talking to these people? What have they been trying to do to, to help themselves from, you know, the situation where the, the profits are somehow not quite adding up. What, what do you see as some of the common things they try to do, which, which are not, which are not effectively helping them?Stuart Webb [00:02:49]:Oh yes. So we see a few common things happen over and over. The first one I would say is in most business owners, what they do is when they look at their profit, it's not matching the revenue or it's not translating to the profits. They'll just say, well, let's go ahead and just do more sales, let's just increase the revenue side. Right. That's the most common thing. I mean, it makes sense. I mean, that's exactly what we would all do as business owners.Stuart Webb [00:03:14]:So let's just go ahead and put more deals through the pipeline and to see if that translates into profit. The second thing that we often see common mistakes or things that are slowing them down that probably they can improve would be looking at their expenses and not slashing them all at once. Because what happens is they start going through the whole business, all of their expense list, and what they'll do is start slashing everything without testing one thing or another and then impacting the business. The third thing that they do very often is just hand over the books to an accountant or a bookkeeper and not really learning their own numbers. And I'm guilty of that. As a business owner, I just want to do the sales. I want to get out there, I want to get involved, I want to grow, and I don't want to see the numbers all the time. But if we don't learn our own numbers, how do we know how to impact? How do we improve them, how to slash some of the expenses? So we have to learn those numbers.Stuart Webb [00:04:17]:And, you know, lastly, what they do is they try to do all of these things at one time versus trying one step at a time to see what works and what doesn't work.Stuart Webb [00:04:29]:Absolutely, absolutely. I've just put on the screen, you know, if anybody has questions or comments on what you've just said, I. I'd love to see them in the chat, because I know you and I will respond to that. And I'm sure there are people that have got questions about, you know, how do I best get these numbers and what do I understand by them? And I know exactly what you're saying. Too many of us actually don't want to have to look at numbers. We see that as a dull, boring, administrative job. But actually, it's when you start to see those and you understand them that these optimizations become obvious, isn't it? It's the time when you suddenly recognize the, hey, if I actually sort of develop the area that, you know. And we often find that customers are the best sources of these things.Stuart Webb [00:05:15]:If I develop this, that would be a much more profitable area than just chasing the new customer and things like that. That's the sort of insight you get by looking properly at what your numbers, what your CRM, things like that tell you.Stuart Webb [00:05:27]:Oh, absolutely. It's the clarity to see where you are. That's why I say often that at Globis are our company. What we do is we take a look at every step of the business and we break it apart in a very positive way. And we're sort of the lens for the business. We close in or just maybe zoom out a little bit just to show them exactly what they have. Because most business owners, they have the right elements, they have the right tools. It's just that they don't really have the clarity to see which direction they should go where they should actually invest most of their time or money.Stuart Webb [00:06:07]:I love the advice. Joe. I know that you have got a very valuable free offer for us. I'm just going to point people in the direction. If you go to this link, this link is available now, which is if you go to www.systemize me/free hyphen stuff, you'll see Joe has put a very valuable offer which I believe is at the download, seven quick wins, which I think is a really valuable piece of advice that you're going to offer. Tell us about seven. Seven quick wins.Stuart Webb [00:06:37]:Yes, the seven quick wins transformation for a business in 30 days. It's a workbook. It's a small workbook that gets you started in the process. Going back to when I put together the profit optimization program. My idea was that if I can offer a business owner one aha moment, one of those moments where you're like, wow, I didn't, you know, I had heard that before or I can actually multiply my business or multiply my profit based on what I just learned. For me that was that that would be a win. So the seven wins is just the beginning. It's, it's very common things that you can do to start the process of identifying the things that could improve your profit in your business.Stuart Webb [00:07:22]:And if you see that you find one big aha and then you want to move forward, that's what we move on to the course, the POP certification course that we have. And that's pretty much so we have the book which is a self help and then we have the certification course which is an online version and that is more structured. But individuals started to let us know that they wanted a little bit more than just the book and they want a little bit more than just the course. So then we move down to doing some coaching and that's what we do. A little bit more of the personalized version.Stuart Webb [00:07:54]:Brilliant. And even, even if you don't get the personalized version, that seven quick wins could be the one thing that you need to get that one aha moment to move you forward. Joe, I'd just really love to understand at the moment. There's a huge amount of experience you bring to this. You've bought businesses, you've merged, and you said you've sold businesses. Was there one course, an idea, something which sort of brought you to really understand how you could help people in the way that you're helping them now?Stuart Webb [00:08:26]:Yes, I would say the 8020 principle. Oh, my Coke. And I, once I read that, I mean, it blew my mind, really, because I'm thinking, how is it that 20% of our actions actually brings 80% of our results? Then I'm thinking, why am I wasting my time with the other 80%? What am I doing?Stuart Webb [00:08:51]:Wonderful, wonderful.Stuart Webb [00:08:53]:So that really blew my mind. I started to think, okay, well, then in that case, I have to find a way to improve. How to divert or how to channel those 80% in another way.Stuart Webb [00:09:05]:Yes.Stuart Webb [00:09:05]:So I can go ahead and get the other 20% and then maybe I can take the other 80% of the time off and we can do that. That's a lot of what we do with the optimization program. We're identifying how we can improve processes, how can we systemize certain things, how can we delegate? Because that's a huge thing for business owners. We fail to delegate. The 8020 principle really just highlights that. And then once I started to just infuse that into the business, I was, you know, I started to line up everything that I can just say, okay, that's part of my 80%. Let's find a way to delegate to someone else.Stuart Webb [00:09:46]:I. I don't know if you have a comment on this, Joe, and once again, I'd welcome anybody currently listening to us or people who are listening later in the. In the podcast version of this. There is a sense in which. And I was talking to a business owner only this morning that was afraid of the idea of delegation, because as they said, what do I do when everybody else is doing my job? And my answer was, go and do another job, because there must be a ton that's waiting for you, but you haven't currently got time for it. You know, developing your staff, developing your team so that they are the most efficient, the most effective, and effectively allowing them to do your job, to free. Free you up, to do something else. That seems to be a burden, or at least it's.Stuart Webb [00:10:29]:It's a blocker for a lot of business owners who are basically saying, but if I let everybody do my job, then I've got nothing to do. And that's actually just not true, is it?Stuart Webb [00:10:39]:Oh, no, it is not. Actually. If you find ways to delegate all of these tasks, they can be systemized or can be organized in a certain way to give you that freedom, then I think that's when you can come back as a business owner and have that macro view where you can now start to innovate, where you could start to bring in other new processes that. That frees you up to do that. So a business owner's job is never done because we're always looking for the next thing. And now that AI is coming into the picture, we're basically changing processes and systems almost on a monthly basis. Now. By the time that we're done producing a system, we're already thinking how we're going to improve this, how we're going to make this better.Stuart Webb [00:11:24]:Brilliant, Joe, you've been very eloquent. You've explained this brilliantly, and I have a funny feeling there is something in you at the moment that's saying, he still hasn't asked me that one real killer question. So I'm going to assume that I am too stupid to be able to work out what that killer question is and say, Joe, tell us, what is the killer question that I. That I really should have asked you? And. And when you've obviously made that question known, you're gonna have to answer it, because I didn't even think of the question. So what is that killer question that I have failed to ask?Stuart Webb [00:11:56]:Well, I don't know, Stuart, I think you're considered one of the smartest podcasters, so I don't know. But I would say if there's one question that, that often I think that most people should ask is, why now? Why do I have to do this now? Why should I do it now? And I think the number one thing is that we're business owners who are working really hard at growing our business. But ultimately, we are humans and we have to be as successful. We have to meet our dreams. We have to reach that freedom as a business owner, because that's exactly what when we open our business, when we started our business or merged into another business, we had the dream of becoming more successful. So why now? Now? Because we owe it to ourselves. We have to be the best that we can. Sometimes businesses are just golden shackles.Stuart Webb [00:12:51]:They're fantastic because they're providing us a. An income. And that's why they're the golden shackles, because they're beautiful, because we're getting that income. But that's. So that's good. But sometimes, as the saying goes, good is the enemy of great and brilliant. Sometimes we're just missing that part to getting to great. And if we can sit down and really learn our numbers, figure out how can we get rid of these ghost expenses, how do we improve our bottom line? That equals freedom, freedom as a business owner.Stuart Webb [00:13:23]:And that's really the, the ultimate sign of success that you can do what you want when you want.Stuart Webb [00:13:33]:Joe, I love the message. I think it's absolutely brilliant. And I absolutely agree with you because I worked with a business who had to learn how to do a lot of what you've just said. The business owner was very reluctant to sort of go forward with some of these ideas, but they then had a family emergency. And if they had not learned how to delegate how, how to let go, they would not have had the time, the freedom to be able to deal with that family emergency. They would then never have been able to come back after that family emergency, after several months and still had a business that they could get involved in. And I absolutely agree. You trying to help people to understand that their job is about making their business an effective route to, to, to.Stuart Webb [00:14:24]:To their. To their ability to enjoy their life as opposed to being the shackles that keeps them involved in their business forever is a brilliant message. Thank you very much for sharing it with us this afternoon. I really appreciate it.Stuart Webb [00:14:37]:Absolutely. Thank you.Stuart Webb [00:14:39]:So listen, one quick plea for me. I've just put a link on screen. This is WWW Systemize. That's sys T e M I S E. Please go to that link. Just put in your name, your email address. You will get one email from me a week giving you details of the brilliant guests that we have coming up on this podcast to allow you to come find out what the LinkedIn Live will be and to ask questions to get your questions answered about your business growth and the sort of things that people that brilliantly Joe has emphasized today. So just go to Systemize Me, subscribe, get onto the mailing list.Stuart Webb [00:15:25]:And I want to just finish by thanking Joe for taking time out of his. I can only imagine it is a very busy time with a book and a bunch of other things to do. Joe, thank you for coming on and spending a few minutes talking to us and I really appreciate some of the pearls of wisdom you've left us with.Stuart Webb [00:15:40]:Absolutely. Anytime. Thank you so much for the opportunity.Stuart Webb [00:15:44]:That's no problem at all. Thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Arup?Arup Biswas is a dynamic entrepreneur at the forefront of AI-driven marketing solutions. Recognizing that true innovation lies in customer outcomes, Arup has dedicated his career to making powerful marketing accessible for all. He identified three key audiences—marketing agencies, recruitment firms, and SME owners—who often found traditional radio advertising out of reach due to high costs and lack of expertise. With a passion for breaking down barriers, Arup's work centers on helping these businesses connect with audiences more effectively, using cutting-edge technology to solve longstanding challenges and drive real, measurable success.Key Takeaways* Arup Biswas, founder of Klaxon AI, shared how AI can make radio and podcast advertising accessible, affordable, and targeted—even for small businesses. Breaking down barriers is reshaping who gets to be heard.* Removing technical barriers in media isn't just about cost. Klaxon AI lets anyone create professional audio ads in minutes, not days, changing who gets to participate in the advertising landscape.* Culture shifts when technology puts power in new hands. DIY audio ads, as Arup describes, give small business owners a voice where only big brands used to play. That shapes narratives—and who gets to tell them.* Targeted messaging is more than a marketing tactic. Klaxon AI shows that when we speak directly to our audience, we foster deeper connections and more inclusive cultural conversations.* Audio advertising isn't just for radio. Arup encourages using your audio ad everywhere—on your site, social, emails. Culture today is cross-media, and your voice can travel further than ever before.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Arup, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSsmall business hiring, remote work, hybrid companies, digital marketing agencies, coaches and consultants, e-commerce businesses, hiring process, HR departments, bad hire costs, hiring mistakes, onboarding, job candidate selection, concierge hiring service, affordable recruiting, job post templates, freelancer pricing guides, virtual assistants, customer service hiring, company culture fit, soft skills, work from home, moms working remotely, freelancing, home-based businesses, job boards, local business networking, HireMyMom platform, Hire Thy Neighbor, faith-based business, church directory, entrepreneurial journeySPEAKERArup Biswas, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. I have in front of me my coffee mug. I hope Arup has his drink with him, whether or not it's coffee or something else. But I'd love to welcome Arup as well. Arup is the founder of something called Claxon AI which I'm hoping we will learn more about in the next 15, 20 minutes. But from initial introduction I'll say that Klaxon AI is one of those game changing type AI systems that really should be shaking up the podcast advertising, media advertising landscape, enabling us all to produce those really game changing ads cheaper, faster and with more specificity.Stuart Webb [00:01:14]:So Arup, welcome to It's Not Rocket Science five questions over coffee.Arup Biswas [00:01:19]:Thank you, Stuart. I'm delighted to be here.Stuart Webb [00:01:22]:Terrific. Well, you know, let's start with who the who the who. The ideal audience for Klaxon AI is what's the sort of characteristics that anybody who's listening to us at the moment might be thinking? Well, I wonder if this is for me.Arup Biswas [00:01:38]:Yeah, well, there are three key audiences for what we do. And I should say that actually, yes, we are an AI business, of course, but actually it's all about the outcome for the customer. And the outcome for the customer is reaching people effectively in a powerful way. So our core market is marketing agencies are already working with clients, but offering traditional marketing methods, recruitment agencies who may be looking to recruit volume numbers of staff and owners of SMEs. So those business owners who are struggling hard to, to make their business business a success. But I've always thought that radio advertising in particular has been out of their reach because of lack of knowledge or price cost. Those kind of traditional factors have always been the issue. So that's our traditional market, that's our marketplace that we focus on and our solution is all about helping them overcome those issues.Arup Biswas [00:02:31]:And we provided a, created a solution which we think does all that.Stuart Webb [00:02:36]:And let's just sort of understand that. I mean you talked about the fact that it's a solution. So what are the sort of problems that you noticed that you were trying to solve with this? Obviously cost is one, but there must a bunch of other things that you're looking at this solution in AI that will actually help solve.Arup Biswas [00:02:55]:Absolutely. And the biggest, one of the biggest issues other than price, price is always an issue for small business owners is knowledge and technical expertise.Stuart Webb [00:03:03]:Yeah.Arup Biswas [00:03:03]:Particularly when it comes to broadcast advertising, whether it's TV or radio, people think, and traditionally this has been the case. So this is completely justified why people think this way. You need to go to a recording studio, you need a sound engineer, you need a voiceover artist, you need to create a script. And traditionally the cost of creating an audio advert has been thousands and thousands of pounds. Typically a recording studio can be upwards of £300 an hour to just hire the recording studio. So the costs are really high. But also the technical expertise, you know, if you're a business owner running whatever your business is, you know, how much do you actually know about creating a radio advert? You think you might have to outsource that, but it's not typically something you think you can do yourself. So there were high barriers to entry to get into radio advertising and there traditionally always has been high barriers to entry.Arup Biswas [00:03:56]:So when we came up with the concept for doing this, and I should say myself and my co founder, we come from a media background, so we were very experienced in working with small business owners who were looking to promote their businesses in normal market ways, but struggled with things like broadcast advertising. So we came with it from a problem point of view of how do we make it easier for these business owners to get their message out via radio advertising and increasingly podcast advertising. So we know that we know the pain. We, you know, we see the pain every day. And historically the pain's been there, been there. So what we've done is create a system which removes every, every barrier to entry. And I'll, you know, we'll talk a little bit more about what we offer, but essentially one of the services we offer is a self serve advert creation system where anybody can go in and create a professional audio advert with no technical expertise in less than five minutes. So that's what we've tried to do, is remove barriers to entry.Stuart Webb [00:04:55]:So let's, let's just deal into that and I guess we're going to get into some of the sort of the offerings and services that you've got. And I hope that there's going to be a valuable offer, a piece of advice that you'd like to give to the audience. But let me just explore for a moment. I mean, how does this system work? What does the business owner do to, to solve the problem they've got? Having sort of looked at the cost of this and thought this is going to be too expensive for me to be able to sort of put a radio advert, a podcast advert, TV advert, whatever, out this might be a solution to it. What's the steps that they take? What are the different services you Offer.Arup Biswas [00:05:33]:Yeah, well, the first thing to say is when we talk to business owners is to forget everything they know about creating radio adverts. Because most of us, or most people come to this thinking expensive techniques, technically complex, all those kind of things. As I said, we've created a system that removes all that. So we've got two services. One is a self serve system I mentioned where anybody can go in, they can just write a few words of text. We use AI to create a script for the, for the company owner or the marketing executive. So you just need to put in a few words about your business. You know, for example, you know, ABC is a marketing company that works in Chester.Arup Biswas [00:06:11]:Our AI will automatically create a 30 second advert script using that text, or you can put in the exact text that you want to be read out. What happens is our system automatically creates the script, automatically adds an AI voice, and these are high quality AI voices. We use the best AI voices in the industry. You would never know it's an AI voice. And we add background music to it as well and we patch it up as a, as a 30 second advert. Now that process is super quick. Anybody can go into the site now, they could do it now and they'll see that they'll have an advert there to listen to literally within less than a minute, you know, no more than five minutes if they want to translate it, because we offer a translation facility as well. So that's fine, they could do that, then they could download the advert, do whatever they want with it.Arup Biswas [00:06:56]:But what we also know is quite often somebody will produce something like an audio file and they won't know what to do with it. It's great having an advert on your desktop or what the hell do you do with it. So what we do is we don't see ourselves so much as a tech company, we see ourselves as a full service tech and advertising agency. So we offer what we call a fully managed service where we'll create the advert for the client for the same cost. It's the same low cost. So we'll create the advert for the client and then we work with our media partners. So we have media partnerships with the largest radio station owners in the UK and the world's largest podcast advertising network. And, and these are companies that own every commercial radio station you've heard of, the big ones, you know, Heart Great Sits Radio, lbc, Capital Jazz fm, Classic fm, all the ones you, you've heard of, which get millions and millions of listeners every week.Arup Biswas [00:07:49]:And we partner with those guys to actually broadcast the advert for the client. So we offer a full one stop shop solution where the client can just say to us, yes, create the advert for us and we want it broadcast in Chester in, in September for two weeks. And we want to target a particular demographic now because more and more people are listening to radio adverts, not on traditional radios but on what you call connected devices, smart speakers, phones, game stations, Alexas, all those kind of things that gives you a lot of data about who's listening. And because the media owners have that data, we could target really effectively. So nowadays if a business owner says to us, oh my target audience is Eastbourne for example, but I only want to target 45 year old business owners in Eastbourne, within a 10 mile radius of Eastbourne and they have to be female business owners, we can do that. We could target exactly that audience through our media partners and deliver the advert exactly to that audience. So nobody else other than those target audience people will hear the advert which makes the advertising spend really effective of course. So what we do for the client is we create the advert, we manage the broadcast for them, we get it broadcast and we send them analytics at the end of it.Arup Biswas [00:09:02]:So, and obviously they can hear the advert when it's live on air. So we offer a full service solution.Stuart Webb [00:09:09]:And I think it's really important to, to, to, to, to sort of emphasize in this, if it's not become very obvious, that makes this really very, very cost effective, doesn't it? Because you're not paying for the normally 95% of people who don't want, you're targeting the very specific people that you know that you have a solution to their problem and therefore that advert becomes extremely relevant and very much more targeted.Arup Biswas [00:09:35]:That's right. And actually some of the campaigns we've already run for clients, they've been very targeted campaigns. So we've got one coming up actually in the next couple of weeks which is targeting business owners in Birmingham and it's just targeting Birmingham city centre. So like a mile, a couple of mile radius of Birmingham city centre. It's only targeting business owners because that's who the business the advertiser wants to target. We can even set the age range. If they only want to target business owners over 25, for example, we could do that. So yeah, it makes it very effective and it means you're not, you're not wasting your ad spend on people hearing your advert who aren't in your target audience.Arup Biswas [00:10:13]:So why why waste money doing that?Stuart Webb [00:10:15]:Terrific. So that brings me on to the sort of third question. Is there a piece of advice, an offer, something that you can give, give to the audience listening at the moment, the people watching us on YouTube, LinkedIn who might say, well, this sounds like it's interesting. So how do I get some advice from this guy and understand whether or not this is for me?Arup Biswas [00:10:34]:Yeah, well, the first thing I would do is I'd say look at one of the challenges is people often think that radio listenership in particular is declining. They know podcast listenership is increasing because podcasts are booming massively around the world, but they think radio listenership generally is declining. And that's not the case at all. Radio listenership is really, really strong in the and around the world. So in terms of free advice, free resources, I would tell people to go to a couple of the industry websites. These are completely in industry official websites. One is called radiocentre.org which is kind of the voice of the radio industry in the uk. The second one is a site called Rajar R a j a r.co.uk which is run by the BBC and the Radio center which gives the stats on how many people listen to different radio stations.Arup Biswas [00:11:24]:So if you go there and even if you look for your local radio station, so you might want to know how many people listen to heart radio in your part of the world, you can go there and you can see the actual stats of how many people are listening to heart radio in your area. So you'll know how big the audience is. The second bit of advice I'd give, and this may sound a bit self serving, is just go onto our website, go into register for our free advertising service. There's no cost to create the advert. The only, the only cost is if you want to download the advert at the end of the process. But you don't have to do that if you just want to go in, have a look, see how it works, actually create an advert yourself, see how it sounds, do that, go in there, have a play with it, see how easy it is to create a professional audio advert and that you'll, that will make you very familiar and comfortable with knowing it's really easy. Now you don't need the traditional ways of creating adverts now. What we've done is created a disruptive way to create an professional audio ad cheaply and quickly.Stuart Webb [00:12:21]:So anybody who's just tried to sort of write down all of that information, I can promise you, and I've put it on screen. Now, if you go to our vault, which is systemize S Y S T E M I s e.me forward/free hyphen stuff that's systemized me free hyphen stuff, all of those links that ARIP has just, just mentioned will be there. You don't have to try and write them down. Just remember, systemize me free hyphen stuff, dead easy. Go on that, pick up all of that links, pick all of the information that we've got and we'll be able to direct you to all of that stuff that ARUP has just mentioned. And that will save you having to try and remember a lot of information which is actually going to help you to understand exactly how you can create these adverts. Low cost, highly targeted, very relevant to the person, has a problem that you can solve for them. And if that doesn't bring in leads, then nothing else will.Stuart Webb [00:13:17]:Arab, you've mentioned a little bit about how you sort of began your journey towards this. You were, you were obviously in the media world yourself. Was there a, was there a moment, a book, a course and in a meeting, something which sort of struck you as, okay, I've got a solution to a problem. I need to, I need to start telling the world about this. What brought you to who you are at the moment, as it were?Arup Biswas [00:13:38]:Yeah, well, as I said, myself, my co founder, Monok, we come from the media sector and actually we both started off as traditional newspaper journalists back in the day when, you know, newspaper readership was huge. So we started in the media sector. We moved into different areas of media operations in terms of managing news websites and operations, those kind of things. But we worked quite closely with advertising teams in our media companies. So we were working with colleagues who were working with local businesses who were looking to promote themselves via. In those days it was all newspaper advertising. You'll remember, Stuart, back in the day, all the job listings weren't on. Indeed they were in your local paper.Stuart Webb [00:14:16]:And all the properties, I don't remember those times.Arup Biswas [00:14:18]:I'm only 21, I'm obviously older than you.Stuart Webb [00:14:24]:21 in a few months. I just haven't counted the number of months recently.Arup Biswas [00:14:29]:But trust me, in, in, I'm going to say in the old days, job listings, property listings, they're all in your local paper. That's where you would go, you know, Thursday used to be job paper day. You know, you'd get a paper on a Thursday and that's where your jobs were. Wednesday was for property. Now all that has moved online. But working with commercial teams in media organizations. Like I said, we understood how SME owners, business owners were evolving, what they wanted to do. They were Google AdWords was a new thing at the time.Arup Biswas [00:14:55]:You know, the, the power of advertising online became a new thing and more and more were shifting away from traditional print advertising into online advertising. But there was a growing band who wanted to go further and want to do things like radio advertising. But there just wasn't the capability to do it. A low cost, easy to, easy to use and understand way and it hasn't been for years. You know, we set up to solve that problem, to fix that problem. We, we knew AI could solve that problem and we built our own system to enable us to do it. So we have our own proprietary system that uses AI. Now if you're into AI, yeah, it's fine, it's exciting.Arup Biswas [00:15:31]:But if you just focus on the outcome of I want to reach potential large audiences in a really effective and powerful way. Radio advertising, podcast advertising is number one. And actually it's not me saying that numerous bodies, including the Guardian newspaper and Tapestry research, they did some analysis a few years ago about the effectiveness of podcast advertising, for example, and what they found, what they found was podcast advertising is more, it's the most effective form of advertising around, much more effective than online advertising, a lot more effective than TV advertising. And actually what they found in their in depth analysis and research was 52% of of podcast listeners who heard an advert in a podcast wanted to buy something from the brand. 38% of people who heard an advert on radio wanted to buy something from the brand. And there's a whole stack of literature about the science of audio and the fact it goes in your ear and it sticks in your brain and it, and you digest it and you, and it works its way into your brain in a different way to things you see visually, for example. So there's a lot of science about how audio is the most effective method of getting a message in, in your brain and also the most effective message method of advertising and getting the customers to recall your brand, recall your message and go onto your website and make a purchase.Stuart Webb [00:16:55]:Terrific. I'm very aware of the fact that you've given a huge amount of very detailed answers to questions that I've given you, but probably I've not yet asked you the one question that I should have asked and that's probably my fault for having not realized. There's an important question here, but there must be one important question that you keep thinking. When's he going to ask this really, really important question. So I'm going to ask you now to tell me what that question was. And obviously, as you know what the question is, you're also going to have to answer it for me because I can't answer that question.Arup Biswas [00:17:25]:That's fine. Well, I guess a really obvious question is what do I do with an advert? And I know it sounds really obvious because we've been talking about advertising on radio, we've been talking about advertising podcasts and Absolutely, you know, create the advert. That's where it'll go. That's where you're going to get your biggest audience when it's broadcast on radio or broadcast in podcast. However, an audio advert doesn't have to be just used in that way. There's lots of other things you can do with an audio advert. You can stick it on your website, you can stick it in your newsletters, you can stick it on your email, you can use on social media. So if you never want it to be on radio or you don't think you can afford the cost of it, going out on radio or podcast doesn't mean that an audio advert won't be effective.Arup Biswas [00:18:06]:It will be effective and there's lots of ways you can use it. So, you know, if you don't want it on Heart FM or Greatest Radio or in the podcast or whatever, fine. Use it on your website, Use it on your, in your blog section if you've got one. Use it in your emails. User on social media, people still digest it in the same way. It's still going through people's ears. They're still hearing the message. It's just a different medium that's going out.Arup Biswas [00:18:29]:So that's the one thing I think people should get, should really understand that using our system or using any system to create an advert doesn't necessarily mean you have to broadcast it on radio. An audio file, an audio advert can be used in lots of different ways and it's a powerful mechanism whichever way they use.Stuart Webb [00:18:48]:And now it's as cost effective as you described, Eric. There's no reason not to do five, six, seven of them and use them in different ways, different channels where, you know, there'll be different audiences. I'm always very keen on talking to business owners who are sort of unsure about whether or not they should target and get very much more niche in there trying to solve particular problems. And I keep saying to them the niche person is the one that actually it's where the money is really made. So actually creating a very niche advert might sound like a really crazy idea, but actually it's the one which is probably going to be the most effective in bringing the person that has a problem that you solve to get to know who you are and start to know and trust you. And it's a much more effective way of doing it by something as simple as creating an audio advert like you're describing than it is by blasting a message to the entire world and hoping, which is just a very ineffective strategy.Arup Biswas [00:19:41]:Yeah. And, you know, with our services, there's two ways to, to look at that. One is, as I said, with the radio advertising, it can be really targeted at who you want to reach and the demographics. But podcast advertising is a really interesting space. I mean, everyone know how big podcasts are getting? You know, they're huge globally in the UK and globally. But with podcasts, obviously there, it's a bit like websites. There's podcasts for everything and podcasts for very niche subjects. So if you want a podcast just on marketing, you'll come to your podcast Stuart.Arup Biswas [00:20:11]:But if you want a podcast on business growth that you, you know, sorry, your business growth podcast will come to you. If you want one on marketing, if you want one on cars, whatever, there'll be a podcast about it. I mean, if you. Everybody knows about the Peter Crouch podcast, you know, and he's got some really successful podcasts out there now, music podcasts that appeal to people, they're funny, that the comedy podcast, but the podcast for everything. And whatever sector you're working in, there will be a podcast that relates to that sector. So that means you can have an advert in that particular podcast, which means only people that be hearing it are people that you want to target, people who are, who are looking for those services or looking for knowledge and experience. So you can be really, really highly targeted. Which is why some podcast advertising can be a bit more expensive because it's so targeted.Arup Biswas [00:21:04]:But going back to your point, it's exactly that point, you're not wasting a single penny on people that aren't in your target audience.Stuart Webb [00:21:11]:Brilliant. Brilliant. Arab. I think you've really, really hit the nail on the head with that. And I'm just going to, once again, if you, if I would encourage you, go to Systemize me free hyphen stuff, go and find out Those email, those URLs, those websites that are mentioned, they will be in the vault. You can go there, you can pick up those, those valuable links and find out just how quickly and easily you can create an advert like Arup has just described to you. I'm going to back up what he's saying. I've been doing some sort of helping people launch their own podcast just recently.Stuart Webb [00:21:47]:When you look at the number of blogs there are in the world and yet there are so few podcasts and blogs are something that I know every web expert tells me, you must have a blog, you must have a blog. If you've got a blog but you haven't got a podcast, you've missed out on a huge section of potential audience I happen to have to attend. Not because I, because I was doing something else there, but I was attending an event recently in the middle of Derby which was around the train industry and there were no less than 12 YouTube and podcast people there, all creating podcasts about the trains that they were seeing. So there are some really huge audiences for these people. If they hadn't expected there to be a huge audience for their stuff, they wouldn't have been there. So go think about it. Go have a look at what you can do with podcasts, look at what you can do with an advert to promote your stuff on a podcast and get out there and do it. Arup, I've got to thank you for, for what you've just said.Stuart Webb [00:22:46]:I think it's brilliant stuff and really, really appreciate you coming on and spending a few minutes with us.Arup Biswas [00:22:50]:Thank you, sir, I really enjoyed it. Thank you for the opportunity.Stuart Webb [00:22:53]:No problem. If you'll excuse me, I'm just going to now encourage people to subscribe to this podcast and website. Go to once again, Systemize Me subscribe you just, it's a simple format, asks you for what two things, your first name and your email address. And every week you'll get an email with me from me telling you who's coming up on this so that you can join live on LinkedIn or YouTube and actually get the sort of valuable free advice from experts such as Eric. We don't have people on here who have got something really valuable to say. So if you want to listen to more people like Arup who've got really valuable free advice for you and really will help get your business motoring, come and subscribe at Systemize Me Forward slash subscribe. Arup, thank you very much. Thank you for indulging me for a few minutes in making my own little self promotion there.Stuart Webb [00:23:42]:It's not an advert. Maybe I need to start thinking about one of those as well, but thank you very much for being here.Arup Biswas [00:23:47]:Thank you, Stuart.. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

In the early days, culture just exists. The founder's in the building. Decisions are fast. Everyone knows why the business exists and how things get done. It's messy, but it works. But then the brand grows. Headcount increases. Layers appear. Process sneaks in. Suddenly, the thing that once felt like an advantage starts to feel fragile. Not broken, just thinner. Harder to rely on.Today's Playbook pulls together lessons from operators who've been through that exact moment and come out the other side. Not by trying to “protect the vibe”, but by treating culture like infrastructure: something that has to be designed, maintained, and occasionally rebuilt.In today's playbook:Why team culture usually breaks during change, not growthHow to build trust before introducing process and structureThe role of communication rituals in stabilising teams at scaleWhy measuring trust beats chasing engagement scoresHow calm leadership prevents culture from fracturing under pressureUsing team culture as a quality control mechanism as you scaleConnect with EmmaExplore Culture KingsCulture Kings' episodeBirdsnest's episodeThe Body Shop's episodeEcosa's episodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

If you're leading a transformation but seeing momentum fade after early wins, this episode will challenge how you think about leadership and systems.If you want to sustain culture change through purpose, behaviours, and disciplined leadership — not tools alone — this episode is for you.Connect with Brad Jeavons on LinkedIn, call 0402 448 445, or email bjeavons@iqi.com.au.Enterprise Excellence Academy: https://enterpriseexcellencegroup.com.au/Summary Keywords#Leadership #CultureByDesign #EnterpriseExcellence #HighPerformance #Trust #Feedback #Teamwork #BehaviouralLeadership #PerformanceByDesign #SystemsThinking #ContinuousImprovement #PsychologicalSafety #CultureMatters #OperationalExcellenceEpisode Summary In this powerful episode of the Enterprise Excellence Podcast, Brad Jeavons is joined by one of Australia's most respected leaders — premiership-winning AFL coach Paul Roos. Drawing on his playing career, his transformational coaching of the Sydney Swans, and his work with organisations through Performance by Design, Paul unpacks what truly drives sustainable high performance. The conversation explores why talent alone is never enough, how culture can (and must) be systemised, and why leaders must actively shape behaviours rather than leave culture to chance. Paul shares behind-the-scenes insights into the famous Bloods culture, the role of trust, feedback, and accountability, and how these principles translate directly into business and organisational leadership. The episode also dives deep into leadership behaviours, the importance of feedback given in real time, the dangers of delayed performance reviews, and why great leaders must flex their style to connect with different people — not expect others to adapt to them. This episode is a masterclass in leadership, culture, and execution — from elite sport to enterprise excellence.This episode was drawn from our Community event, where Paul spoke to tonnes of people! Episode Links:Youtube: https://youtu.be/3iazOwnE_FwEnterprise Excellence Academy: https://enterpriseexcellencegroup.com.au/podcastContacts Connect with Brad on LinkedIn https://www.linkedin.com/in/bradjeavons/. Call him on 0402 448 445 or email him at bjeavons@iqi.com.au. Connect with Paul on LinkedIn: linkedin.com/in/paul-roos-pbdWhat's next?• Assess your culture honestly — What behaviours are being rewarded or tolerated today? • Strengthen trust — Build character, competence, and care across leadership teams. • Rethink feedback — Move away from annual reviews toward timely, meaningful conversations. • Lead by example — Ask yourself: Would I want to be led by me? • Systemise culture — Don't leave leadership and behaviour to chance. To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/Thanks for your time, and thanks for helping to create a better future.

Who is Lesley?Lesley Pyle is the founder of HireMyMom, a company dedicated to helping small business owners—especially those running hybrid or remote teams—grow and succeed. After seeing countless business owners struggle to find skilled, trustworthy candidates and juggle the demands of recruiting, Lesley made it her mission to simplify hiring. Through HireMyMom, she connects digital marketing agencies, coaches, consultants, and e-commerce businesses with talented remote professionals, eliminating the hassle of massive job boards. Lesley also offers a unique concierge service, allowing an experienced HR professional to handle the entire hiring process, so business owners can focus on what they do best—growing their businesses.Key TakeawaysHere's what's brewing in this episode:

What if the real reason Sir Richard Branson scaled Virgin wasn't charisma—but something you can actually systemise in your business? Most founders and sales leaders struggle when they move from founder-led selling to building teams, because passion and authenticity are hard to replicate. In this episode, we unpack how Branson turned inspiration, empowerment, and belief into scalable advantage—and what that means for leaders who want growth without relying on superstar personalities. In this episode, you'll discover:Why charisma alone doesn't scale—and what Branson did differently to build 400+ businessesHow to transfer founder passion into your product, marketing, and customer experience instead of relying on individual salespeoplePractical ways to build strong, consistent sales teams without needing extreme enthusiasm from every hire Hit play to challenge your thinking and learn how to embed passion, authenticity, and inspiration directly into your product and sales system—so your business can grow without relying on you at the centre.New episodes every Monday, Wednesday and Friday.Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your SalesTo see how we've helped business grow their sales: Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Premium Members, click here to access this interview in the premium area Brittni Schroeder of www.brittnischroeder.com first joined me way back in Episode 337. Before shifting into coaching, she spent more than ten years as a professional photographer, named one of the most influential photographers of 2016, with features in the Wall Street [...] The post 646: Brittni Schroeder – How to Streamline, Systemise and Scale Your Photography Studio appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Most agency owners hit a point where growth starts to feel… heavy.You're busy, you're booked, revenue's up — but freedom? Not so much.In this episode, I walk you through exactly how to audit, simplify, and evolve your agency so it SCALES (not just grows revenue) — and what to do once you hit your sweet spot.Because scaling isn't about doing more.It's about doing less, better.We'll chat aboutAuditing your current model — what's heavy, what's profitable, what's not repeatable.Simplify your offers so you can deliver consistent results without custom chaos.Productise your services (I use ours as an example)Systemise your delivery to eliminate founder bottlenecks and firefighting.Rebuild your team structure around roles, ownership, and clear metrics.Recognise your scalable sweet spot — the point where profit, peace, and predictability meet.And finally, add leverage: how to transition from agency growth → leveraged growth through info products, programs, and digital assets.The Freedom-First Framework in ActionIn this episode, I unpack four core pieces of my Freedom Framework:1 - Mindset: Stop chasing “more” — start defining “enough.”2- Business Design: Simplify your model around one clear offer.3 - Systems: Build a predictable delivery engine that runs without you.4 - Team: Empower a self-led team so you can evolve into your next level.These are the exact levers that helped me turn a fully booked agency that sucked all my time, into a truly scalable, freedom-first business with leverage. Want More?DM "CEO" on Instagram: @annelisewornDownload the 6-Figure Freelancer Guide: https://a.anneliseworn.com/6ffBook a Free Strategy Call: anneliseworn.com/consult

I've never done this before - but this week, I'm sharing something really special.Instead of a new episode, you're getting a behind-the-scenes coaching workshop from inside The Put Yourself First Sisterhood.This session is called Clear the Mental Load, and it's designed to help you drop out of overwhelm, close all those mental “tabs,” and feel calm, clear, and in control again.If your mind has been full of open loops, to-dos, and decisions -this session will help you:✨ Release the stress you've been holding in your body✨ Brain-dump everything weighing on your mind✨ Identify your quick wins to feel lighter instantly✨ Delegate and ask for support (without guilt!)✨ Systemise and automate the things that drain your energy✨ Reframe the stories that keep you stuck in overthinkingWhether you listen while walking, journaling, or tidying the house - let this be your reset.You'll walk away with more space, ease, and clarity for what truly matters.And if you love this, it's just a taste of what's waiting for you inside The Sisterhood.Join now and get instant access to our Magnetic Feminine Playbook, plus a free trial to explore everything inside.

Welcome to the Systemise & Scale Podcast, where business growth meets life optimisation. If you're an ambitious entrepreneur or lifestyle-driven individual, this channel is built for you. Because real success isn't just about revenue; it's about freedom, impact, and creating a life you don't need a holiday from. I know what it feels like to get it wrong. I spent a decade building a business I hated. Long hours, missed moments, and sacrificing my health in the name of “success.” That all changed in 2016. And when I lost my mum in 2022, it drove home the truth: money can be made, but time can't be bought back. Here, you'll discover how to build a business that serves your life, not steals it. Every week I share practical strategies, real client stories, and honest conversations with leaders across business, health, wealth, and mindset, so you can systemise, simplify, and scale every part of your world. Business growth without the burnout Marketing, sales, automation, and AI strategies that free up your time Mindset, health, and performance tips to optimise your life Real stories and conversations that fuel your journey If you're ready to choose freedom over hustle, simplicity over chaos, and growth with intent, hit subscribe and join me here every week.

Send us a textIs your business growing – or just getting busier?In this episode of Exit Insights, host Darryl Bates-Brownsword is joined by Kevin Harrington to explore how SME business owners can achieve scalable growth without copying the clunky habits of big corporates.Too many owners try to grow by adding more people, more processes, and more pressure. The result? Bottlenecks, burnout, and a business that's still heavily reliant on the owner.Kevin and Darryl break down the four essential systems every business needs to become scalable and valuable – making it easier to step back, increase business valuation, and prepare for a smooth exit.What You'll Learn✔️ How SMEs grow through steps, not smooth curves – and how to navigate those growth spurts✔️ The dangers of copying corporate habits✔️ The four systems you need to support growth without increasing owner dependence✔️ The real meaning of systemisation (hint: it's not about software!)✔️ How to make your business more attractive to buyers by keeping it simpleWhether you're years away from selling or just starting to think about your future, this episode will help you create a sustainable, exitable business that works without you.

Feeling down in the dumps about your business? Here's how you can get back up. ⁠⁠Systemise your business to work without you in 90 days.⁠

You need three levers to scale your business beyond owner dependency. You're probably only using two.⁠Systemise your business in 90 days.

Most businesses are stuck in reactivity. This is how to get out of that cycle. Systemise your business in 90 days.

In this episode of The Property Rebel, Arsh Ellahi dives into the journey from hustle to hands-off — showing you exactly how to systemise your property business for true freedom.   From building reliable teams to implementing simple but powerful systems, Arsh shares how he now manages over a thousand tenants remotely from Dubai — and why you don't need a huge portfolio to get started.   If you've ever felt like a prisoner to your own investments, this is the episode that could change how you run your business.   This isn't just theory – it's a proven blueprint from someone who's successfully made the leap from local landlord to international property entrepreneur.   Because true wealth isn't just about property – it's about the freedom to manage it from anywhere.   Join the Property Investor App WhatsApp Channel: bit.ly/PIAWhats   Book Your 1 Hour Call with Arsh here: http://bit.ly/1HourPropertyCoach   Wanna connect with Arsh? Click this link: www.arshellahi.com/contact   Want to know more about the Property Rebel? Head over to Arsh's Youtube Channel. Where you can find lots more quality content and information. Click To Subscribe   Have you heard about Arsh's app the Property Investor? You can download it directly to your mobile by clicking the links below:   Apple Devices: Download Here   Android Devices: Download Here   Or Visit the website by clicking HERE   Thank you for listening! #propertyrebel  

This week on Better Business, Better Life, host Debra Chantry-Taylor tackles the trap of “smoking hopium”, when leaders rely on misleading metrics that give a false sense of security. From the all-green illusion of vanity measures to the always-red fantasy of unrealistic targets, Debra unpacks why both approaches damage trust, morale, and results. Through real-world stories and practical tools, she explains how to replace hopium with clarity: setting outcome-driven measurables, building scorecards that truly predict success, and fostering a culture where honest reds and greens are celebrated. Whether you're a visionary frustrated with slow progress or a leader striving for accountability, this episode will equip you to measure what matters, set achievable goals, and build momentum the right way, one honest metric at a time.    CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►Connect with Debra: ⁠debra@businessaction.com.au ⁠ ►See how she can help you: https://businessaction.co.nz/       Episode 236 Chapters:   00:00 – Smoking Hopium: Introduction to Data Scorecards 02:57 – The All-Green Illusion: Measuring the Wrong Things 03:38 – The Always-Red Fantasy: Setting Realistic Targets 05:45 – Replacing Hopium with Clarity: Practical Steps 08:36 – The Importance of Numbers: Clarity, Behaviour, and Action  08:50 – Scorecard Measurables: Sales, Marketing, HR, and Finance27:44 – Building Trust in Numbers: Avoiding Manipulation 28:52 – Fixing a Broken Scorecard: A Seven-Step Reset 29:52 – The Five Leadership Abilities: Simplify, Delegate, Predict, Systemise, and Structure  32:10 – Systemise and Structure: Ensuring Consistency and Accountability 37:05 – Building a Culture of Truth: Celebrating Honest Results   38:22 – Call to Action: Auditing and Improving Scorecards   

In this deeply honest and empowering episode of the We Are Women Podcast, I sit down with Jeannie Savage — known globally as The Strategic Bookkeeper — to unpack the mindset, systems, and strategy that help women go from “busy but broken” to thriving CEOs of their own time-wealth businesses. With over 15 years in practice and a client base that spans Australia, New Zealand, the U.S., Canada, and the UK, Jeannie is not only a best-selling author and 2024's Women in Finance Innovator of the Year, she's a powerhouse mentor and disruptor in the bookkeeping and business space. But this conversation goes far beyond numbers. Jeannie opens up about her journey — raised by iconic Aussie entrepreneurs and later driven by the need to create a life of flexibility, freedom, and purpose after becoming a mother to a special needs child. Her personal story has shaped her mission: helping women build six-figure businesses that are sustainable, systemised, and deeply fulfilling. We explore key topics like:  

In this podcast episode, we're joined once again by the brilliant Justine Palin, diving into the most frequently asked questions from consultants who are ready to grow beyond being a solo founder. Together, we explore what it really takes to scale your consultancy, whether that means building a team, expanding your offerings, or stepping into a more strategic leadership role. If you've ever asked, “What's next for me and my business?”, this one's for you. To join the upcoming free masterclass sign up here You'll learn how to move from overwhelmed and overworked to operating with clarity, systems, and the right kind of support. What we'll cover: The mindset shift from ‘doer' to CEO What to systemise before bringing anyone in What to delegate (and how to do it properly) How to scale with the right mix of people + process + automation You'll leave with: A clear understanding of what's keeping you stuck Practical steps to simplify and delegate Confidence to start building a business that doesn't rely solely on you

What happens when you put thirty pet pros in a room and push them out of their comfort zone? Can just three days really shift your mindset, pricing expectations, and your entire business model? And why do so many attendees say they'll never look at their facility - or themselves - the same way again? In this week's episode, we're taking you behind the scenes at IMPACT 2025: The Dog Daycare Success Summit. You'll hear live reactions from a whole host of attendees based across the UK, Ireland, and the U.S. - including first-timers and seasoned impact veterans - sharing how what they learned at the event will help them break past roadblocks, claim premium positioning, and finally take themselves (and their team) seriously. You'll hear from Rachel, who came in overwhelmed with ideas but left with one clear plan: raise her prices and stop overthinking. Grainne, a Dublin-based dog walker, realised she'd been coasting - and left inspired to finally launch her enrichment and wedding services. Jodie came all the way from Reno, Nevada and admitted she had become the bottleneck in her business and committed to raising prices and claiming her authority.  Tune in to discover: Why Clarity Beats Chaos – Why Rachel ditched her to-do list, raised her prices, and finally gave herself permission to slow down. The Client Experience Advantage – How Eve's focus on the human side of daycare is helping her raise standards and retention. Systemise to Scale – Why Maria and Beth know franchising won't work without rock-solid systems behind the scenes. Why You're Ready Now – What Adam and others learned about stepping up, even when they don't feel “big enough” yet. From Coasting to Charging Ahead – How Ronnie turned boredom into momentum—and finally committed to the projects she'd been putting off. Want to get in the room for the next event? The October Dog Daycare Business Bootcamp is your last chance in 2025 to work with Dom in an exclusive, intensive coaching experience. Click here to add your name to the waitlist Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you can't take a two-week family holiday without your team, customers, or suppliers blowing up your phone with calls, emails, texts, and WhatsApps… you need this episode.Is the running of your business all inside your own head? Your business relies on you to be present every day for it to run, make decisions and make money. The main reason this happens is… you have no systems, no automation, and no one you can trust to delegate to. Basically you have become a prisoner in your own business. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Uncover the negative impact to you, your business and family by not systemising2. Discover how to flow out your customer journey using 3 simple steps 3. What is the best lead generation and sales software to automate your marketing4. #1 job management software to run jobs, communicate with your team and customers 5. How to delegate your new systems to an admin assistant, freeing up your timeBECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

In this episode of the Scalable Law Podcast, I explore one of the most powerful tools for law firm management and long-term growth: Standard Operating Procedures (SOPs). If you're looking for a sustainable way to grow your practice, reduce overwhelm, and delegate with confidence, this episode is for you. Most law firms rely heavily on their practice management software—but without the right law firm SOPs, your systems are incomplete. SOPs are what create consistency, improve onboarding, and ultimately allow you to scale your law firm without it depending solely on you. Key Segments Understanding What Law Firm SOPs Actually Are SOPs are step-by-step documented processes that outline how tasks are completed in your law firm. While software like LEAP or Smokeball helps manage day-to-day operations, it's your SOPs that provide the structure and direction your team needs to use those tools effectively. The Cost of Operating Without SOPs Without documented SOPs, your firm relies too heavily on individual memory and inconsistent training. This leads to inconsistent service delivery, bottlenecks, and team burnout. SOPs are essential to reduce risk, improve performance, and ensure business continuity when key team members are absent or move on. The Areas in Your Firm That Need SOPs SOPs shouldn't just exist for legal work—they're critical across all departments. From opening and closing files, billing and trust accounting, to handling client intake, social media, HR onboarding, and document processing, every part of your practice needs structure to scale sustainably. Why SOPs Are Essential to Scaling a Law Firm SOPs allow you to create consistency, reduce duplication, and delegate tasks without confusion. They support faster onboarding, improve team accountability, and give you the freedom to step back from the day-to-day without quality slipping. When it comes to how to scale a law firm, SOPs provide the operational backbone that allows growth without chaos. How We Help Law Firm Owners Build SOPs Inside the Scalable Law Accelerator, we work closely with law firm owners to create SOPs that support high-performing teams and smooth internal operations. We provide templates, training, and support to roll out SOPs across every area of the business—helping you move from reactive to strategic. Your Next Step to Systemise and Scale If your law firm is still relying on informal processes or ad-hoc communication, start by documenting just one core task this week. Whether it's onboarding a new client or preparing a brief, take the first step in building a firm that runs on systems, not people. My Takeaway Building a scalable law firm doesn't start with flashy software or hiring more people—it starts with clarity. And clarity comes from systems. What I've seen time and time again is that law firms that invest in creating and implementing law firm SOPs grow faster, experience less chaos, and give their owners more freedom. If your firm still relies on memory, verbal instructions, or "how we've always done it", you're holding back your potential. Documented systems don't restrict you—they liberate you. SOPs are what allow you to lead, not just manage. If This Episode Gave You Clarity or Motivation... Share it with another law firm owner who's ready to grow—or leave a quick review on Apple Podcasts or Spotify. Your support helps more driven lawyers discover tools and strategies to scale smarter and build firms they truly love. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify

There was a time when plumbing and heating engineer Ryan Price was doing everything himself.He'd be on the tools all day, then stuck doing paperwork till midnight, day in, day out. No systems. No breathing room. No time for life.He was earning decent money, but at the cost of 14-hour days, weekends lost to admin, and constant cash flow headaches. He knew something had to change, especially with a new baby on the way and a dream home on his vision board.Fast forward to today:Ryan's built a business that fits 300+ boilers a year, runs 585 care plans, and just hit £1.4M in turnover.More importantly? He's off the tools, moved into his dream home, and finally has his life back.In this powerful episode, Ryan shares exactly how he did it.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Expose the deadly mistakes most trades make without knowing2. Unlock the proven strategies Ryan used to scale fast3. Systemise your business with the exact tools Ryan used4. Learn how he earned 1,000+ 5-star reviews online5. Discover how he freed up time and built a dream teamimplement the same strategies that Ryan's used, into your business. Check out and contact Ryan Price from Surrey Heating Specialists.BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

Feeling stuck in the same business chaos year after year? This episode is your wake-up call. Gary reveals the 4 silent business killers stopping advisers from scaling — and exactly how to fix them. With Q4 fast approaching, now's the time to stop firefighting and start systemising for freedom, consistency and growth.

Feeling overwhelmed, constantly working, and still behind? Most trades business owners are stuck with no time, no systems, and no real control.In this episode I speak to Jamie Cureton, a plumber by trade that has now become a systems and tech expert. We expose why tradesmen avoid systemising and how that leads to burnout, stress, and strained relationships.We break down exactly how to start systemising your business step-by-step and which tools to use to make it all work. With the right setup, you can free up your time, grow faster, and even take a two-week holiday without your phone buzzing or emails piling up.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Discover why your business feels chaotic and how to fix it2. Learn how to reclaim hours of your life back every single week3. Find out how to scale without burning yourself out and becoming a busy fool4. The 2 pieces of software you need to use to run your business5. Finally take time off, without your business falling apart and relying on you Listen to this impactful episode now.

Think AI's too hard, too techy, or “not for bookkeepers”? Think again.

Ready to scale smarter, not harder? In this episode of Straight Talk with Sally, we dive into Lifecycle Automation — the game-changing framework designed to streamline your sales and marketing, enhance customer experience, and set your business up for sustainable growth. Sally breaks down: The 3 key phases of Lifecycle Automation What really happens at each stage of the customer journey How to create a connected system between sales and marketing A powerful (and budget-friendly) way to boost conversions — without needing more leads If you're looking to simplify operations and scale with strategy, this episode is your roadmap. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisam Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins Stay ahead of the curve and make the most of OmniSAM's powerful features—tune in now! 

The start of a brand new year is here, and it's time to hit the ground running.  In this episode, I'll reveal the 7 key areas my team and I are investing in to make 2025 our most profitable year ever.  These strategies are designed to help you maximise growth, increase profits and give you time freedom. Whether you want to get off the tools, generate more leads, make more money or win back your time you need to discover what these 7 areas are.  WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Uncover the 7 essential areas that are crucial for your business to grow and thrive 2. Master your marketing and discover the most powerful marketing strategy you need in your business 3. Learn the crucial numbers you must get top side of to increase your profit margins  4. Discover why you must niche down on your most profitable products and services  5. Systemise your business so the automation run your operations and win back your time  I want to make sure that 2025 is the most profitable and successful year you've ever had! To do this I believe you need to focus on the same 7 areas we are drilling down on. Listen now and get an unfair advantage over your competition.  ⁠JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Running a construction business can feel like a never-ending juggling act—but what if there was a way to take control and make everything run smoother? In this episode of the Develop Your Construction Business podcast, Greg Wilkes chats with systems expert James Brown about how to simplify and streamline your business.James breaks it down into practical steps, sharing how to:Spot and fix the biggest time-wasters in your processes.Create systems that keep your projects running like clockwork.Free up your time to focus on growing your business (or just take a well-earned break!).If you've ever felt overwhelmed by the chaos of managing multiple jobs, chasing payments, or keeping your team on track, this episode is for you. Tune in for simple, actionable tips that'll help you work smarter—not harder—and build a business that doesn't rely on you being there every minute.Ready to make life easier? Let's dive in!

In this episode, I'll show you why the next 6 weeks are crucial for setting your business up for massive growth in 2025. Whether you're a mortgage adviser, financial adviser, or insurance broker, systemising your processes will help you generate more leads, close more sales, and maximise your profits. Don't wait—your competitors won't!

In this episode, learn how to systemise and automate your financial services business to reclaim your time and achieve true freedom. If you're overwhelmed by daily tasks or struggling to scale, this episode breaks down the key steps to streamline your operations, automate tasks, and create a seamless customer journey ⏰. What you will learn:

For this episode, David is joined by Ernesto Mandowsky an entrepreneur and author who now helps service businesses become seven-figure money machines. He and David discuss his story, including the role of having a vision and being open to what the universe is telling you. They cover overcoming negativity from others, staying focused, being brave, and taking consistent action. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS Put yourself out there and continuously pursue your purpose. Expose yourself to new things, so you can cross-pollinate and improve your business. Most people are so overwhelmed by the current state that they don't even give themselves the potential to listen to what's in front of them. Don´t accept the status quo - chase excellence. The CEO is the embodiment of the purpose or of what a company is trying to do. Look ahead and have the courage to experiment to futureproof your business. When you work smarter, when you feel good, having fun and creating results fast, you're in a flow. When you're in a flow, you're generating power within. Systemise as much as you can. Working in 90-day cycles keeps you focused and moving fast. BEST MOMENTS ‘There's no right time. Anyone can start today.' ‘They can't even see the needle in the haystack, because the haystack is the size of Mount Everest.' ‘If you are not having fun along the way, you are a recipe for disaster.' ‘The work starts within.' EPISODE RESOURCES https://www.themilliondollarmachine.com https://www.instagram.com/ernestomandowsky/ New Bee Book - https://www.amazon.co.uk/NewBee-Cross-Pollinating-Discovering-Passions-Creating/dp/B094Q3X29H ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David's passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David's Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_/ Email - david@peoplewithpurpose.live

In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most. Key Takeaways: Do a business audit: Take a critical look at your current products, services, freebies, and opt-ins. Assess what's working, what you enjoy doing, and what aligns with your goals. Don't be afraid to let go of things that no longer serve you or your business. Streamline your messaging: Ensure your message connects on a deeper emotional level with your target audience. Share stories that illustrate why your core message matters and why you do what you do. Keep your language simple and easy to understand. Have a solid marketing and sales strategy: Regularly share how people can work with you and why your offer is valuable. Focus your efforts on one product or service each month, creating content and energy around it across various platforms. Systemise and automate your funnels: Streamline your marketing efforts by focusing on the platforms that align with your strengths and where your target audience is active. Consider automating parts of your top, middle, and bottom funnels to make your business more efficient. I'm always excited to share my insights on building a streamlined business.    *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)   **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up  Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration    **** LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick   

All the links mentioned in this podcast are located on our website at www.mindful-muslimah.com Set up your Ramadan reward in 30-days of giving done for you https://www.launchgood.com/TeamMindfulmuslimahsm Pass the link on to others for more reward! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindfulmuslimah/message Support this podcast: https://podcasters.spotify.com/pod/show/mindfulmuslimah/support

From a corporate learning and development background, John Tonkin has worked with some of Australia's leading companies. The common thread was systems – helping the team to do the right thing the right way at the right time. After 12 years of valuable corporate experience, John launched his first business in 2000, specialising in business systems. It was all about bringing big business practices to the small business world where the focus on ROI is so much stronger and the investment of the owner is straight from the heart.   Since founding Brain in a Box in 2007, John now specialises in helping business owners to balance the demands of running the business, creating and keeping their systems up to date, and guiding the team as they work with renewed enthusiasm, accountability and client focus. With hundreds of clients covering the whole business spectrum, John has a practical understanding of the challenges and needs of those business owners who strive to improve their businesses by strengthening their systems. John gets a kick out of hearing proud owners and team members sound surprised when they see their systems working the way they were always supposed to. The pride they develop in their revitalised business reflects the practical, direct approach to developing systems that John has carefully honed over the past 35 years, supported by the award-winning Brain in a Box team. It works.   John Tonkin shared in this episode: Businesses are only in business because they can manage risk and benefit well The benefits of systems for business owners which include… Capture systems in Google site / Sharepoint / confluence Where do we start with systems? What are we systemising? The importance of identifying processes and determining their value in improving business operations  Outline a mind map of the whole business (Mkt, sales, delivery, admin) Prioritise the systems that will add the biggest value to the business if they were created How to capture systems with text, video, flowcharts - this really depends on the learning style of your team members The importance of having systems in place to ensure client satisfaction and business success As you document the systems, work through how to improve the process and create the one best way The importance of having systems in place to ensure client satisfaction and business success Why it is important to identify the risks and what can go wrong, and write those down and create on those in a system/process The importance of looking for gaps and problems in business operations before they cause issues Why it is important to TEST the systems and make sure the standard works. Why it is important that the person making the system has the holistic overview. His Life-changing question: “What don't I see?”  Keith Cunningham This is a good way to identify gaps  There is no magic way, start where you are use what you have and do what you can.  And much more…    Resources Mentioned In The Show: Cost of Inefficiency:  braininabox.com.au/cost-of-inefficiency (time cost quality)     11 Steps to Better Systems (eBook): Just jump into any blog article and click the link on the right-hand side to download the eBook:  https://www.braininabox.com.au/blog/   The Road Less Stupid: Keith Cunningham: https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269 If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

STOP WORKING FOR FREE!  - Why Do Small Businesses Do Work For Nothing? Get paid for what you do in advance. Always agree terms and take part or full payment up front whenever possible. Are you using an accounting or invoicing system? Systemise – the difference between a small business and large concern. You are not a bank, so why are you offering credit? My experience Do you have unrecovered debts and if so do you need help getting paid? Are you in debt and unable to pay creditors? See: – Transfer Property Into A Limited Company Without Paying CGT or Stamp Duty https://youtu.be/mtGq7WaVxLA If you are suffering from section 24, join us for a free landlord Sec.24 tax seminar live in London this month. Unlocking The Secrets Of Financial Freedom - How To Master The Art Of Wealth Building In 3 Simple Steps I want to show you exactly how you can: Not only survive, but thrive in a recession or depression? Get control of your finances and spending? Save and invest for your future? Learn about money and finance? Develop a millionaire mindset. To help you, I am running a free training webinar.   Unlocking The Secrets Of Financial Freedom - How To Master The Art Of Wealth Building In 3 Simple Steps I want to help you get control of your money, learn how to invest and become financially free by developing a millionaire mindset – which is not about buying flashy things and looking rich!  Join me online on my free live money management training Wednesday at 8.00PM.  Places are limited, so register now below to avoid disappointment. https://bit.ly/3QPp8IH #mindset #money #wealth #landlord #property #financialfreedom #stockmarket #invest #pensions #millionairemindset #georgeosbourne #sec24tax #transferpropertytolimitedcompany #wealth  

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses why First Impressions Matter so much in your service-based business. Keep top-of-mind while listening to this episode that you're in the Business of Selling Beauty. Have a Beautiful Uniform. Flattering, tidy, and well-cared-for uniforms create a sense of professionalism, and as a bonus, a great uniform is a highly effective visual branding asset (online and off).Have a Personal Presentation Policy. Set the standard in your Salon around what's expected regarding Lashes, Brows, Hair, Makeup, Jewellery, Hygiene, Shoes, Perfume, etc. and document it. Salon Cleanliness. The aroma of your Salon needs to pleasant, and consistent. There needs to be zero public facing clutter (and ideally no clutter anywhere in your Salon). Both yourself and your Team needs be keeping surfaces, glass, tools and supplies clean, tidy and well presented at all times. (And don't forget about your waiting area). Workstation Cleanliness. A clean and tidy workstation is paramount to building Trust with your Client(s). Systemise cleaning-as-you-go into your Policies and Procedures.Clean (scent-free) Hands. You don't want any smell(s) on your hands, and your hands have to be as clean as humanly possible at all times. A Great Looking P.O.S Area. Your Point of Sale (P.O.S) needs to clean, uncluttered, and optimised for taking payment, booking/rebooking, and selling products to your Client(s). Allure's Instagram: https://www.instagram.com/allure_lashbeautybarEverything Lauren Lappin: https://www.laurenlappin.com.au....This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com....This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

This episode is a recording of Mark's recent talk at the Underground Empire Builders Event. Mark draws on 20 years of experience and 1000+ deals, sharing the mindsets and models essential for business success. He gives his philosophies on real estate investing, scaling companies, productive habits, calculated risks, and leveraging assets.KEY TAKEAWAYS Find a profitable business model aligned with your passions - it drives you through tough times. Surround yourself with successful people to get ideas, not direct copies. Start now, test, and pivot - don't over-research. Your business will change; the market will shape it. Take action, make mistakes, learn, and improve. Systemise everything, measure with data, and manage time carefully. Spend it on income-generating tasks; this grows your business, and delegate what doesn't. Diversify income streams and assets. Property, trading, and investments balance each other when challenges like Brexit hit. Diversification survives dislocations. BEST MOMENTS  "I think the first thing I'd do as Prime Minister is take the whole tax system, put it in the bin, and reduce taxes.""Once you find your model, it's all about implementation. You need clear, definable goals and milestones to ensure you're executing correctly.""Don't go into developments early - learn by buying smaller ones first. There's less to go wrong and you gain experience for bigger projects.""This isn't a sprint, it's a marathon. Buy properties now - even if cash flow is lower, you're purchasing for the long-term." VALUABLE RESOURCES  https://www.youtube.com/user/progressiveproperty https://www.progressiveproperty.co.uk/the-progressive-co-founders/ ABOUT THE HOST Mark has bought, sold or has managed around 1,000 property units for himself, Rob, his family and his investors since 2003. He is a system and spreadsheet geek and has developed a complex, confidential deal analyser system of buying residential, commercial and multi-let properties. CONTACT METHOD Email: Markhomer@progressiveproperty.co.uk LinkedIn: https://www.linkedin.com/in/markhomer1 Facebook: https://www.facebook.com/markprogressive Twitter: https://twitter.com/markprogressive‘Brought to you by Progressive Media': https://progressivemedia.uk/This show was brought to you by Progressive Media

Do you find yourself sometimes soooo busy with all of the other aspects of running a business, that you don't have time to be a 'leader' in any real way?The reality is Small to medium-sized business owners often find themselves immersed in day-to-day operational tasks, leaving little time for strategic thinking and leadership. The never-ending to-do list can consume their focus, hindering their ability to lead their teams effectively.When leaders are constantly caught up in the busyness of running the business, they may inadvertently create a leadership vacuum – where no real leadership exists in their business. Without strong leadership, teams may lack direction, engagement, and a clear vision for success.It's crucial for business owners to recognize that effective leadership is not a luxury but a necessity for long-term success. It requires a shift in mindset from being solely focused on operational tasks to prioritizing leadership as a critical aspect of business growth and sustainability. Carving out dedicated time for leadership activities is essential. This might involve delegating operational tasks, restructuring workflows, or reevaluating priorities to free up time for strategic thinking, team development, and communication.Strategies to Lead Effectively amidst Busyness:Empower and Delegate: Identify areas of your business where you can delegate responsibilities to capable team members. Empower them with trust and autonomy, allowing you to focus on higher-level leadership tasks. Systemise and Streamline where possible. Automation, outsourcing, or implementing effective systems can help optimize your business operations, freeing up time for leadership.At the core of leadership you need to:Communicate the Vision: Clearly articulate the vision, values, and goals of your business to your team. Effective communication ensures everyone is aligned and working towards a common purpose, reducing the need for constant micromanagement. Nurture a Supportive Culture: Foster a culture of open communication, collaboration, and trust within your team. Encourage feedback, provide regular updates, and create opportunities for team members to contribute their ideas and insights.Communicate - effectively – always.

This season is taking you behind the scenes – as well as taking you behind the curtains of my businesses, I'll also be talking to dynamic entrepreneurs, and smart experts who have the secrets and tools for success. You can also expect more chats with my business besties, and my mentees. As an entrepreneur, there are many hats to wear, many people to get (and keep!) onboard with your vision… and often competing priorities to navigate.  You cannot afford to drop balls. FACT: Being organised is a non-negotiable if you want to have a successful business. The ability of your business to grow is dependent primarily on one thing: YOU.  Each level of growth of your business will require you to upgrade your capacity and capability… and running around constantly in “shitshow mode” is NOT going to get you there. In this week's episode, I'm sharing the Masterclass I hosted last week. I step you through the three key life systems to unlock max time, mental bandwidth and energy for you to build the business and life of your dreams.  You will learn: ✔ The most critical hour of the day for you and your business ✔ How to live an intentional week ✔ The diary dates that should be on every entrepreneur's weekly schedule ✔ The five reasons to outsource tasks ✔ How to overcome the guilt associated with outsourcing ✔ How to create your home processes manual (yep, I did this) … basically, I'll get you from shit show to rock show! In the Masterclass, I talk about my Bold Darling mentoring program.  Doors are open now until Thursday 23rd June.   If you're ready to grow your business in a way that supports YOU, find out how being a Bold Darling member will change both your life and your business at: bolddarling.com See omnystudio.com/listener for privacy information.

To be a great leader, you need to be a great SUSSER and in this episode of People With Purpose, David discusses the acronym and how it works when it comes being the leader of a team. KEY TAKEAWAYS To SUSS is to realise – and to realise is to make things happen. S – Serve – As a leader you are there to serve others. U – Understand - Others first – people know instinctively if you care and respond accordingly. S – Simplify – Make it as easy as possible for your team and your customers to get things done S – Systemise – for consistency and to empower people to develop and grow E – Execution – the difference between good and great is getting things done R – Results – focus on outcomes that fulfil your purpose and the financial results will follow Learning from others can help you grow your business a lot faster. Having a motivated team means your business reaps dividends. Creating the best team takes an investment of time and money and enables you to fulfil your mission – Don’t let great people slip away due to your neglect. BEST MOMENTS ‘There’s a direct correlation between how happy your people are and how happy your customers are.’ 'Every business works as part of a team and that team needs a leader.’ ‘Seek to understand before you seek to be understood’ ‘You don’t recruit good people, you create them.’ People With Purpose People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no-one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor and investor with 30 years experience across multiple sectors. As an intrapreneur and entrepreneur David has bought, grown, started and sold several businesses, working with values driven start ups, award winning SME’s and multi-national corporations on strategies for service excellence, leadership and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - instagram penpennypencils_ CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurposeInstagram - https://www.instagram.com/davidcroberts_/Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334See omnystudio.com/listener for privacy information.

Entrepreneur, Author of ‘Stress To Success’ and owner of award winning sales and lettings agency, Castledene Group John Paul joins the show to explain how he went from working in his business, to stepping back and working on it. Together they dive into all things systems and discuss the importance of nurturing your staff, how to start creating processes to systemise and why letting go and trusting people to systemise for you, can help boost your company's success. KEY TAKEAWAYS A good staff can write the systems for you. However, you can have the best system on the planet but if you have got staff who cannot understand it, then the systems are just going to fail. It is equally important to train and develop your staff as it is to implement successful systems. When you have really good systems you need to be able to manage and measure the staff based on something. If they follow the systems and trust the process, they will do well and you will get the results you want. However, if they don’t then things go wrong, it could be a case of their skillset or motivation. One important question to ask potential staff during their interview is about their values. This way you can see if their values align with your businesses’ values. It helps to weed out those who are not suitable for your business. So long as you are training them to the best of your ability, they have the best possibility of succeeding. The most vulnerable time for a new starter is right at the beginning. Do not just give them a manual and leave them to it. You have got to nurture that person to make sure that they know and understand your processes and help and support them throughout their career. Business owners tend to be more emotional whereas creating processes is a very logical thing. It is sometimes hard for people to understand the importance of a system and how to process and map it. It can be as simple as writing things down on a post it note and developing them deeper. It is important to use smart objectives. Make things measurable, specific, achievable and timebound. Success is achieving whatever your goals are. Whatever you want in life, so long as you achieve that, then you are being successful. You can systeminse anything. If you surround yourself with good people, you have the knowledge and the desire to systemise things by letting go and trusting people, then you can systemise any process. BEST MOMENTS “I have got an amazing MD who is far better at managing people than me.” “The only two things that can go wrong in a business are, is it a person issue? Or a process issue?’” “You systemise businesses to operate in a certain way.” “Once you get definition into a process, then it is a lot easier to measure and manage that process.” ABOUT THE GUEST John Paul is an entrepreneur, leader and owner of the Castledene Group, an award-winning sales and letting agency based in northeast England. Widely regarded as one of the leading experts in the property industry, John won the Sunday Times Outstanding Contribution to Lettings Award in 2015 and speaks at networking events all over the UK. John has grown Castledene Sales and Lettings into seven branches employing fifty staff. Thanks to the five part system, he no longer has anything to do with the day-to-day operations of the company. Through the Property and Leadership Academy he aims to improve management and leadership within the industry and consults with many companies around the UK. In doing so he helps people to systemise their businesses and make themselves non-integral to the running of the business. John is also on the Board of the Association of Residential Letting Agents (ARLA), representing the North of England. He has also just started his Masters in Leadership. John has three amazing children - Stephanie, Jack and Bella - and a long-suffering but supportive partner, Gemma. They live in Redmarshall in Stockton on Tees .LinkedIn - John Paul Linked In Stress To Success Book Instagram: @Johnpaulmentor Agency Growth Strategies https://www.facebook.com/groups/agencygrowthstrategies See omnystudio.com/listener for privacy information.

This week on the Being Unstoppable Podcast, we are tapping into making your business run like a well-oiled machine when you aren't there. You cannot scale your business beyond you unless you have systems and automation in place. Ask yourself, if you were to step out of your business tomorrow for six weeks, would everything run perfectly without you? If not, the Scalable Business Lounge is for you! I guide you through exactly what you need to systemise your law firm and give you more freedom. In SBL we implement strategies that will help you to scale. So how do you create less work and more profit through systems and automation? Let's get into how you can begin to implement them into your business! *Reminder* Systemising is not a one-off job! Creating systems in your business is ongoing, with constant updates and new systems. - Patience required! Make a list of your most recurring tasks. What are your daily, weekly, monthly, yearly tasks and obligations? Write them down and identify what it is you need to systemise. I have a basic rule that I go by. If I need to do something more than once or get asked a question more than once, systemise it! 2. Decide on a directory or structure. Having these systems in a place that is easy to access for your team is essential. You could do this in many different ways; however, a few tremendous document-sharing platforms are Dropbox, Google Documents, Loom, or creating a free Google site. The process needs to be streamlined with all documents in the same place, making it easy for your team to access. 3. Break down each activity. Once you have the list of every repetitive task in your business, then you need to break it down into the below four pillars; The process The tools that are required to do the task The people needed to do the task The strategies What is necessary for each pillar? 4. Identify ways to improve the system. Just because you have established a system doesn't mean it is the best way or that it will work right away. The system doesn't always work when you first create it - trial and error is how you will unravel your most sustainable/effective strategies. Eliminating bottlenecks and streamlining is your systematic goal. Ask questions, critique, and make changes to your new system as you go. 5. Test the system for 4-6 months, then update. Once you feel you have perfected your system in step 4, it is time to run with it! Test the system for 4-6 months, then come back to review. Did this system resolve the issue, and did it meet the goal? The whole thing with systems and automation is to allow you more time; is that what this system did? Put a meeting time in your calendar for 4-6 months after establishing the system and review it with your team to discuss improvements. Systems take a while to perfect, but you will thank yourself when you have more freedom because your business runs perfectly without you. So start Start slowly, don't rush these automations. Know that it will take time. Yes, creating systems may be time-consuming, but this is the primary way that you will scale your law firm and have more freedom! If you want to free up more time, I guarantee this strategy will set you up for just that! If you would love to dive deeper into exactly how to create these systems, I have just the place for you! The Scalable Business Lounge will not only allow you to gain more freedom, but it will also implement the most suitable tools for your business to scale… Fast! If you are interested in viewing our FREE MASTERCLASS on how you can scale your law firm without burnout, click here! CONNECT WITH Caralee: LinkedIn: @caraleefontenele Instagram: @caralee.fontenele Facebook: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode! Plus, leave your business name and your Instagram handle for a shoutout!

In this episode, Dr. Steve Day walks you through the process he and his team take clients through to enable them to outsource most of their workload in an affordable and efficient way. He covers what to outsource first, how to get rid of all those tedious tasks, and explains how to manage a remote team effectively. If you follow Steve´s how to systemise and outsource guide you will have a massive head start on your competitors. So, please click through and spend 10 minutes listening to what he has to share with you. KEY TAKEAWAYS About three-quarters of businesses don´t take on any staff. Around 90% of firms last less than 10 years. Often, because their owners spend too much time doing mundane tasks instead of marketing and growing their business. Spending a few hours working out which of your tasks you should outsource is a sound investment. Offloading just 1 hour of work a day frees up 6 weeks a year! Systemising your business is the key to successful outsourcing. Recording yourself doing certain tasks is an easy way to create instructions for your team. Steve explains exactly how to do it in this podcast. It is also possible to get your outsourced team to do a lot of the systemisation. Steve briefly explains how in the podcast. Empowering your staff is essential to keep the work flowing and ensure processes and systems are adapted, as the business changes. Task assignment and tracking platforms are a really easy way to manage workflow. Steve shares several usage tips in this podcast. Your focus should be strategy, leadership, and growth. Getting stuff off your back gives you the headspace and energy you need to enjoy life and grow your business. BEST MOMENTS ‘If you can outsource, say an hour a day, that´s six weeks’ worth of time, over a working year. ´ ‘Empower your staff.’ ‘Just scale by getting your team to do the hard work and create your systems, moving forward.’ VALUABLE RESOURCES Facebook Group: Systems and Outsourcing Systems and Outsourcing Website YouTube Dr. Steve Day ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. PODCAST DESCRIPTION Dr. Steve Day, from the systems and outsourcing University, reveals every app, hack, and trick he’s used to outsource the entire day-to-day running of his businesses. You’ll discover how to transform your work from a time-sapping, energy-draining grind into something you enjoy doing each day. You’ll learn about letting go, trusting other people to do your work, about virtual assistants, outsourcing, managing a remote team, using apps and technology, creating systems, and stopping your business from being reliant on superstar employees that are hard to find and even harder to keep hold of. You shouldn’t have to do all the work yourself, even if you’re on a tight budget. The sooner you outsource your work, the sooner you can focus on leading your company and doing the stuff that only you can do to make your business a success. Steve openly shares his wins, losses, and lessons from creating affordable, practical systems that anyone can use. If you’re a business owner who wants to have more time to focus on doing the important stuff, then you’re gonna love this podcast. No nonsense practical advice, inspiring interviews, and unbiased reviews of all the things you need to create an awesome business that you can be proud of. Steve has deconstructed the dark art of creating sophisticated business systems into a simple step-by-step method that anyone can follow. Hit subscribe and get ready to transform the way you work. See omnystudio.com/listener for privacy information.