The Strategic Marketer is a podcast for marketers to learn strategies, tactics, and practical steps to become well-rounded, strategic marketers. Catch marketing and sales leaders sharing their expertise and tips.
In this episode, Joseph Lewin talks with Braeden Matson-Jones about performance marketing, demand generation, and marketing measurement.
In this episode, Joseph Lewin talks Kacy Maxwell, Executive Marketing Leader at Ramsey Solutions, about Entreleadership. Entreleadership is a division of Ramsey Solutions focused on helping small businesses succeed. They've been running a podcast since 2011 that shaped Joseph's marketing career. Learn more about Entreleadership here: https://www.ramseysolutions.com/business/entreleadership Find Kacy on LinkedIn: https://www.linkedin.com/in/maxwellkacy/
In this episode, Joseph Lewin talks Chris Roche about how paid media fuels demand generation. Chris is the CEO of Catalyst Consulting, a revenue and pipeline growth-focused marketing agency. Learn more about Catalyst Consulting here: https://www.catalystconsulting.services/ Find Chris on LinkedIn: https://www.linkedin.com/in/chrisjroche/
In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth.Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, and demand generation marketing. Only now, after years of growth, are they beginning to introduce an outbound sales play.Learn more about Cody West: https://www.linkedin.com/in/codyfwest/ Learn more about Scribe Media: https://scribemedia.com/
In this episode, Joseph Lewin chats with Paul Hepperla, Vice President, Offer Management & Marketing, Digital Office. The conversation focuses on the importance of maintaining childlike curiosity to win in the market.
In this episode, Joseph Lewin chats with Sam Kuehnle, VP of Demand Generations at Refine Labs. The conversation focuses on shifting marketing focus from decision makers only to internal and external influencers. Find Sam on LinkedIn: https://www.linkedin.com/in/samkuehnle/ Learn about Refine Labs: https://www.refinelabs.com/
In this episode, Joseph Lewin chats with Trey Sheneman, Chief Marketing Officer at The ASK Method Company and Bucket. The conversation focuses on how to become a marketing leader. Find Trey on LinkedIn: https://www.linkedin.com/in/treyshen/ Learn about The Ask Method: https://askmethod.com/ Learn about Bucket: https://bucket.io/
In this episode, Joseph Lewin chats with Chris Spellman , Senior Demand Generation Manager at Scythe. The conversation focuses on the what and how of demand generation marketing. Find Chris on LinkedIn: https://www.linkedin.com/in/cspellman/ Check out Chris' fiction books: https://spellmanbooks.com/
In this episode, Joseph Lewin chats with Nemanja Zivkovic, owner of Funky Marketing. They talk about how focusing on the competition can derail growth, and how a focus on relationships creates demand. Find Nemanja on LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Learn more about Funky Marketing: https://www.funkymarketing.net/
In this episode, Joseph Lewin chats with Patrick Hanlon, author of Primal Branding and The Social Code. They talk about what a brand is and dive into the primal code used to create billion-dollar brands. Find Patrick on LinkedIn: https://www.linkedin.com/in/patrick-hanlon-b81903/ Learn more about Patrick's company: https://www.primalbranding.co/
In this episode, Joseph Lewin chats with Stefanie Casimir, The Global Product Marketing Manager at ABB Nema Motors. The conversation focuses on product marketing, what it is, what makes product marketing unique, and how to position yourself for a product marketing position. See Stefanie's work on the EC Titanium Motor for ABB: https://www.youtube.com/watch?v=XJpN8iYSvtU Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp
In this episode, Joseph Lewin chats with Ray Ferralez , President of Smarketing, LLC., all about micro marketing. We go into detail about how sales and marketing can work closely together to create a better experience for B2B customers and ultimately increase revenue. Learn more about Ray and SMarketing, LLC,.: https://www.linkedin.com/in/ramon-ray-ferralez-695a341b/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin chats with Eden Bidani, owner of Green Light Copy, all about copywriting. We go into detail about what copywriting is, the length your copy should be, how to research before writing, and how to create copy that converts. Learn more about Eden: https://www.linkedin.com/in/edenbidani/ Learn more about Green Light Copy: https://greenlightcopy.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin chats with P.J. Simmons, the Director of Performance Marketing at Whiteboard. Joseph and P.J. discuss how to win as a marketing leader. Learn more about P.J.: https://www.linkedin.com/in/pj-simmons/ Learn more about Whiteboard: https://www.whiteboard.is/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp
In this episode, Joseph Lewin chats with Mike Grinberg, the CEO of Proofpoint Marketing and co-host of the Show Me The Proof, Get To The Point podcast. Joseph and Mike discuss how marketing helps B2B companies build trusted relationships at scale. Learn more about Mike: https://www.linkedin.com/in/mikegrinberg/ Learn more about Proofpoint Marketing: https://proofpoint.marketing Listen to the latest episodes of Show Me The Proof, Get To The Point: https://proofpoint.marketing/podcast/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin chats with Curt Anderson, the founder of B2Btail, he is the eCommerce for manufacturers guy, and author of 'Stop Being the best Kept Secret.' In the conversation, Joseph and Curt talk about whether or not B2B companies should explore eCommerce. Learn more about Curt: https://www.linkedin.com/in/curtanderson-b2b/ Learn more about B2Btail: https://b2btail.com/ Pick up Curt's book, 'Stop Being the Best Kept Secret': https://www.amazon.com/Stop-Being-Best-Kept-Secret/dp/173497530X Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin chats with Sy Khan, a marketing consultant and CEO of Strides Agency, a marketing agency focused on the cyber security industry. In the conversation, Joseph and Sy talk about the role of empathy and emotions in B2B marketing. Learn more about Sy: https://www.linkedin.com/in/sayam-%E2%80%9Csy%E2%80%9D-khan-2670613/ Learn more about Strides Agency: www.strides.agency Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin talks with Todd Clouser about Todd's content secret weapon. What do you do when someone writes a nasty comment on the content you worked so hard to create? Todd will give you the answer in this episode! Find Todd on LinkedIn: https://www.linkedin.com/in/toddclouser/ Find Todd on TikTok: https://www.tiktok.com/@todd_clouser Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH
In this episode, Joseph Lewin talks with Ravi Kyasaram, an engineer turned growth strategist. They discuss how to develop a personal growth strategy to level up your marketing career and open up new opportunities. Find Ravi on LinkedIn: https://www.linkedin.com/in/ravi-c-kyasaram Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH
In this episode, Joseph Lewin talks with D - BO, host of Young Married Christian podcast and head of community at Sweet Fish Media, about how to build an engaged B2B community around your brand. Find D - BO on LinkedIn: https://www.linkedin.com/in/d-bo-%E2%9D%A4%EF%B8%8F%E2%80%8D%F0%9F%94%A5-244b31209/ Learn more about Sweet Fish: https://sweetfishmedia.com/ Listen to Yong Married Christian: https://www.youngmarriedchristian.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH
In this episode, Joseph Lewin talks with Declan Mulkeen, the CMO at Strategic ABM, about account-based marketing. If you've ever wondered what ABM is all about and how to get started with ABM, this episode is for you. Find Declan on LinkedIn: https://www.linkedin.com/in/declanmulkeen/ Learn more about Strategic ABM: https://www.strategicabm.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH
In this episode, Joseph Lewin talks with Jeff Long from True Focus Media about using video value bombs to create consistent content. Instead of only creating ultra-polished videos once in a blue moon, create video content with subject matter experts every month. Find Jeff on LinkedIn: https://www.linkedin.com/in/jeffdlong/ Learn more about True Focus Media: https://truefocusmedia.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH
In this episode, Joseph Lewin chats with Emily Brady, a social media specialist at Sweet Fish Media. Emily is the lady behind Sweet Fish Media's LinkedIn evangelist program. In this episode, we talk about how to use LinkedIn to grow a personal brand and close more deals. Find Emily on LinkedIn: https://www.linkedin.com/in/emily-dibrito-brady-841005121/ Learn more about Sweet Fish Media: https://sweetfishmedia.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH
In this episode, Joseph Lewin chats with Juan Arcila, an Account Executive at Wistia. The conversation focuses on the power of personalized outreach, Wistia's approach to marketing, as well as the power of sales and marketing alignment. Learn more about Wistia: https://wistia.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin chats with Greg Mischio the owner and Chief Strategist at Winbound. A marketing agency focused on the manufacturing industry. In our conversation, we talk about how to make a digital twin of your sales team by aligning sales and marketing. Learn more about Windbound: https://winbound.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin chats with Islin and Lucas Munisteri from Theia Marketing, a Hubspot Solutions Partner agency. They talk about all things Hubspot and using data to make the RIGHT marketing decisions. Learn more about Theia Marketing: https://www.theiamarketing.com/ Islin's LinkedIn: https://www.linkedin.com/in/islinmunisteri/ Lucas' LinkedIn: https://www.linkedin.com/in/lucasmunisteri/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin and Alex Meade, A co-founder and VP of Sales and Marketing at Beacons Point talk all about B2B email marketing. Learn more about Beacons Point: https://www.beaconspoint.com/ Alex's LinkedIn: https://www.linkedin.com/in/alexmeade/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin and Chase Howell, the head of marketing at InfoTrust, a digital analytics consulting, data governance, and technology agency, discuss all things data and analytics. Learn more about InfoTrust: https://infotrust.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin and Dave Poulos, Cheif Consultant at Granite Partners, discuss how data-backed customer research drives marketing results. Learn more about Dave Poulos: https://davidpoulos.com/ Buy Dave's book: https://www.amazon.com/Marketing-Doctors-Survival-Notes-Collection/dp/1481103105/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin and Karli Jaenike, founder of Wild Idea, a content marketing, SEO, and backlink building agency go in-depth about how to build backlinks to your website without getting scammed. Learn more about Wild Idea: https://getwildidea.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin and Mary Keough from formerly with Spraying Systems Company, and now at Gorillas 76 discuss driving digital marketing at a sales-oriented company. Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin and Hailey Wilson, an account executive from HubSpot, discuss the importance of aligning marketing and sales. Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
In this episode, Joseph Lewin and Dan Sanchez from Sweet Fish Media discuss thought leadership. Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit .l y/3txeIlH
In this episode, Joseph Lewin and Bryan Dooley from BTC Electronics discuss how small wins can help you win big with your executive team. Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit .l y/3txeIlH
In this episode, Joseph Lewin and Brian Wallace discuss creating content that gets press attention. Brian is the founder and president of Nowsourcing, a content marketing and infographic agency. Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH
If you're listening to the podcast I've either just met or I'm about to meet my new daughter. Tune in next Tuesday for a dose of marketing strategy.
In this episode, Joseph Lewin and Michael Maher discuss interviewing and hiring a marketing team. Michael runs Cartology, a service agency that helps companies sell their products on Amazon. - Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH
In this episode, Joseph Lewin discusses writing to technical audiences with Meagan Campbell.
In this episode, Joseph Lewin and Michele Hironaka talk about how focus is the key to a successful social media strategy. So many companies spread themselves thin, posting to every social media platform with no real focus. If companies want to facilitate REAL quality conversations with their prospects and customers, something has to change. The same old same old won't cut it. Michele gives clear instructions to help even the most scattered social media plan turn into a focused strategy.
Should you go after a general audience or pursue a niche? Ten-year B2C & B2B marketing veteran, Jimmy Nguyen, tells us how to determine the audience you should go after. He covers questions like: Who are my customers? What language do my customers use? Are they searching for my product or their questions? As a marketer, it's important to ask questions. Jimmy believes marketers should be explorers. They should speak with sales, accounting, and customer service. Everyone across the organization has value to add.
In this episode, Joseph Lewin introduces The Strategic Marketer podcast. A place for marketers to learn strategies, tactics, and practical steps to become well-rounded, strategic marketers. Catch marketing and sales leaders sharing their expertise and tips.
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