Podcasts about drive results

In this episode of Pathways to Becoming a Certified Fitness and Nutrition Coach, we explore one of the most essential skills for any aspiring coach: the art of asking the right questions. Learn how to connect with clients on a deeper level and guide them toward lasting transformation. We'll cover powerful question types that help […]

3 Keys to Making an Unforgettable Impact

3 Keys to Making an Unforgettable Impact

What does it truly mean to lead with intention in today's fast-paced educational landscape? In this powerful episode of Aspire to Lead, I'm joined by Michael D. Nelson and Peter DeWitt, authors of Leading With Intention: How School Leaders Can Unlock Deeper Collaboration and Drive Results. Together, we explore how school leaders can move beyond just checking off tasks to reconnecting with their core purpose and fostering meaningful engagement in their work. We dive into practical strategies for setting personal and professional goals using success criteria, building deeper academic and social-emotional connections within school communities, and overcoming common barriers that hinder intentional leadership. This conversation is packed with insights to help you reignite your passion, strengthen collaboration, and drive impactful change in your school community. About Michael D. Nelson: Michael Nelson co-facilitates coaching, keynotes, and workshops with Peter DeWitt. He is co-author of the best-selling book, Leading With Intention: How School Leaders Can Unlock Deeper Collaboration and Drive Results (Corwin. 2024) that he wrote with Peter DeWitt. Michael is the co-host of Corwin's Leaders Coaching Leaders podcast, and the co-author of the Finding Common Ground blog for Education Week. He created the Instructional Leadership Network for the Washington Association of School Administrators. Read more about him here.  There is no more noble profession than that of an educator was what Michael Nelson's mom said almost every day while he was growing up. For almost 40 years,  Michael has been an educator. His mom would be pleased.   Even though Michael still considers “teacher” as his primary title, he has served in roles of principal, district instructional leader, superintendent, and currently as assistant executive director developing programs and initiatives for superintendents and district leaders in the state of Washington.   One foundational leadership value in which Michael leads is the development of a kind, compassionate, and empathetic culture rooted in belonging and equity. He describes his leadership work as building human connectedness, recognizing you must always model what you lead as you build teams of individuals supporting students in their learning. The Muckleshoot Indian Tribe awarded him with their official blanket for building a collaborative partnership between the Tribe and school district, the highest honor of the Tribe and the first non-Tribal member to receive this blanket. Michael has received many state and national awards during his time as a principal and superintendent. As a principal, he was acknowledged by Pacific Lutheran University as its Outstanding Recent Alumni in 1997. At the same time, the school he was leading as principal received the National Blue Ribbon Award from the United States Department of Education.    As a superintendent, he was named Washington state's 2019 Superintendent of the Year. During his tenure as superintendent, Michael was elected President of the...

In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, it's nearly impossible to build client loyalty or hit nationally ranked numbers when you're constantly starting over with new team members. The solution? It starts with the General Manager. I share the tactics I've used to shift team behaviors and improve retention, beginning with the leadership at the top. From personally observing processes in service and sales to identifying patterns in body language, communication, and professionalism, I reveal how GMs can better understand the root causes of turnover and implement targeted training that works. We'll explore how nurturing your team members' success—and showing them you genuinely care—creates the environment needed for loyalty, growth, and better results. And we'll discuss why GMs need to spend more time in the service department, where the real momentum lies. Plus, I'll share actionable strategies like daily MVP recognition to inspire and motivate your team to reach their potential. This episode is your playbook for reducing turnover, building a stronger team, and ultimately driving better outcomes. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Enter to win a copy of Wendy Smith's book "Both/And Thinking"What do you do when you're stuck between two conflicting options? Deliver short-term results or take a long-term view?Focus on business outcomes or people development?Help by being the expert with the answer or a coach asking questions?For most of us, these competing choices are a source of conflict. We deal with uncertainty by asserting certainty that there are two distinct options to choose between.But what if there's a way to embrace both?That's why I invited Wendy Smith – award-winning psychologist and co-author of “Both/And Thinking” – to share her insights on how to make more creative, flexible, and impactful decisions in a world of competing demands.The most successful leaders and change agents have learned the power of navigating paradoxical tradeoffs and reframing problems to discover expansive solutions that didn't initially seem possible. Tune in to learn how to shift from that “either/or” mindset and embrace a “both/and” approach to tackle tough decisions, unlock new possibilities, and lead with greater impact.YOU'LL LEARN:Can you really have it all? – The difference between an and/and vs both/and mindsetA three step process to overcome dilemmas to create a more sustainable outcomeHow to reframe a problem when faced with a seemingly paradoxical choiceThree different patterns of risk when you're not able to shift from the either/or to the both/and thinkingThe benefits of being comfortable with the discomfort of learning something newABOUT MY GUEST:Wendy Smith is the co-author of “Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems,” an award-winning psychologist and professor at the Lerner College of Business and Economics at the University of Delaware. She's spent her career studying paradoxes in leadership and on a mission to help individuals and organizations turn problems into possibilities. Wendy's passion lies in helping leaders tackle the complex challenges of interpersonal dynamics, team performance, organizational change, and innovation to transform their organizations and the world.IMPORTANT LINKS:Full episode show notes: ChainOfLearning.com/35Connect with Wendy Smith: linkedin.com/in/wendykimsmithWendy's book: bothandthinking.netCheck out my website for resources and working together: KBJAnderson.comFollow me on LinkedIn: linkedin.com/in/kbjandersonTIMESTAMPS: 02:12 Misconception of both/and meaning02:44 And/and vs. both/and06:49 Balancing the roles of expert and coach 07:03 Balancing long-term innovation with immediate business needs08:06 3-step process of dealing with dilemma09:50 Expanding on and/and vs both/and12:03 How to approach paradoxical choices15:23 3 patterns of risk when you don't shift to both/and thinking20:15 Getting comfortable with discomfort22:03 Embracing both/and mindset creates growth mindset24:36 Bringing both/and thinking to your personal life25:50 Both/and thinking at the organizational level27:44 Integrating technical process improvement with people development29:35 Enabling both/and thinking at the organizational level Enter to win a copy of Wendy Smith's book "Both/And Thinking" 

In order to achieve sustainable success, leaders must proactively evaluate and improve their systems. In this REVERB episode, we dive deeper into last week's discussion on Utilizing Systems to Empower People and Drive Results. Discover the importance of regular audits, collaboration, and a commitment to continuous improvement rather than reactive crisis management. Recognized as one of Forbes' 6 Leadership Podcasts To Listen To In 2024 and one of the Best Leadership Podcasts To Stay in the Know for CEOs, according to Industry Leader Magazine. If this podcast has made you a better leader, you can help it by leaving a quick Spotify or Apple Podcasts review. You can visit Spotify or Apple Podcasts, and then go to the “Reviews” section. Thank you for sharing! ____________ Where to find Andy: Instagram: @andy_stanley Facebook: Andy Stanley Official X: @andystanley YouTube: @AndyStanleyOfficial See omnystudio.com/listener for privacy information.

In this episode, I explore the often-overlooked power of captions and how they can elevate your content from good to great. Using my signature Havoc Framework (Hook, About, Value, One More Thing, Call to Action), I break down how to craft captions that grab attention, deliver value, and inspire action. Captions are more than just words—they're an extension of your content that can significantly boost engagement, build trust, and drive results. Whether you're using short Reels, carousels, or tutorials, this episode provides practical strategies to make your captions work harder for you.In this episode, we discuss:[00:13] Introduction: Why captions are an underrated yet critical part of your content strategy.[01:09] The role captions play in adding value, context, and engagement to your posts.[03:30] Why captions can drive action even if viewers don't finish your video.[04:57] Examples of caption-driven strategies, from recipes to call-to-action hooks.[06:52] The Havoc Framework explained:H (Hook): Capturing attention with a compelling first line.A (About): Adding context and background to your content.V (Value): Providing actionable, specific steps or insights.O (One More Thing): Sharing a final piece of advice or encouragement.C (Call to Action): Aligning calls to action with the content's purpose.[20:16] Tips for using emoticons, formatting, and breaking up text for readability.[29:20] Leveraging the Havoc Framework with AI tools like ChatGPT for faster content creation.[33:30] Using Notion or other planning tools to streamline your caption writing process[34:53] The value of consistency and structure in building audience trust and engagement.-------Thanks for listening! Here's what you need to do next

Cognism's VP of Marketing, Liam Bartholomew speaks to CMO at Usergems, Trinity Nguyen about the power of authenticity in brand storytelling, how data-driven creativity is the future of marketing and how community is the new currency for brands.

The systems within your organization will shape culture, dictate behaviors, and determine results. In this episode, I discuss practical ways to create and monitor effective systems in your organization. Here's what we cover in this episode: (0:00) Intro (3:16) Why systems control behaviors (9:30) Three key questions to see the systems in your organization (14:48) The relationship between organizational systems and organizational culture (16:36) Questions to ask that reinforce the behaviors you want (22:20) Maintaining systems Download the application guide: https://bit.ly/3PhWUXp Special thanks to our sponsor BELAY for offering 10 Tactics to Boost Productivity. This toolkit will give you practical strategies to maximize your productivity. Just text the word ANDY to 55123 for your free e-book. Recognized as one of Forbes' 6 Leadership Podcasts To Listen To In 2024 and one of the Best Leadership Podcasts To Stay in the Know for CEOs, according to Industry Leader Magazine. If this podcast has made you a better leader, you can help it by leaving a quick Spotify or Apple Podcasts review. You can visit Spotify or Apple Podcasts, and then go to the “Reviews” section. Thank you for sharing! ____________ Where to find Andy: Instagram: @andy_stanley Facebook: Andy Stanley Official X: @andystanley YouTube: @AndyStanleyOfficial See omnystudio.com/listener for privacy information.

Episode web page: https://bit.ly/408ltw2 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, host Nathan Isaacs talks with Mike McDowell, Senior Solutions Consultant at UserTesting, about his role, his new book Demotainment: The Art of Delivering Demos That Engage, Inspire, and Drive Results, and his approach to crafting compelling product demonstrations. Key Highlights: Role at UserTesting: Mike describes his role as a platform expert, guiding clients on effectively utilizing UserTesting's tools. He supports sales processes and helps teams maximize value by aligning the platform with their business goals​. The Concept of Demotainment: Mike explains how his background in theater inspired him to transform product demonstrations into performances that captivate audiences. His philosophy emphasizes bringing energy, personalizing demos, and engaging customers​. Writing the Book: The book stemmed from a popular presentation Mike gave at Demo Fest. Encouraged by the reception, he expanded his ideas into a LinkedIn article and eventually a book. He shares the iterative writing process, from drafting chapters based on his presentation to weaving in anecdotes and pop culture references to make the book lively and relatable​. Impact on Sales Teams: The book aims to help sales professionals make their demonstrations more personalized and engaging, ultimately boosting success rates. Mike offers strategies for tailoring demos even with limited preparation​. Behind-the-Scenes of Writing: Mike talks about the discipline and creativity required to write a book while managing a busy schedule. He reveals how revisiting his material and getting reader feedback improved both his writing and professional approach to demos​.

In this episode, we're diving deep into the power of trust with David Horsager, renowned author and speaker on leadership and organizational success. Discover how trust impacts every aspect of sales and leadership, why it's the cornerstone of influence, and the practical strategies to build it. David shares key insights from his extensive research, including:The Trust Edge framework and how it applies to personal and professional relationships.Common pitfalls that erode trust and how to avoid them.Actionable steps to establish credibility and sustain long-term client relationships.Why trust accelerates success and reduces costs in any business environment.Whether you're a sales professional, leader, or entrepreneur, this conversation will inspire you to prioritize trust as your ultimate competitive advantage.Tune in to learn how to transform relationships, elevate your influence, and close deals with authenticity.Learn more about David: davidhorsager.comTrust Matters More than Ever: 40 Proven Tools to Lead Better, Grow Faster & Build Trust Now! https://www.amazon.com/Trust-Matters-More-Than-Ever/dp/1424568919

"True leaders don't create followers - they create more leaders through empowerment." Here's how Julie Tilenius transformed a 24/7 emergency service company into a powerhouse of empowered decision-makers.As President of TrueSource, Julie Tilenius brings 25 years of leadership experience from MSC Industrial Supply to revolutionize how facility maintenance services are delivered. In this episode, she joins Mike O'Neill to share how empowering frontline teams to make critical decisions has become their competitive advantage in handling emergency situations for major retailers across the country.Mike highlights that in today's fast-paced business environment, leaders must not only empower their teams but also be willing to adjust their own leadership styles to meet the evolving needs of their organizations. This adaptability fosters a culture of resilience and innovation, enabling teams to thrive even in high-pressure situations.Through candid conversation, Julie reveals how her servant leadership style and focus on building trust has created a culture where customer service representatives confidently make split-second decisions to resolve urgent facility issues. She explains how empowerment isn't just a buzzword - it's a strategic approach that drives both speed and quality in their 24/7 emergency response operations.Key Insights to Look Out For:• How giving frontline teams decision-making authority leads to faster emergency response times without sacrificing quality• Why building strong affiliate partnerships and maintaining high accountability standards creates consistent service delivery• The critical role of emotional intelligence and collaborative leadership in motivating teams during high-pressure situationsIf you're ready to transform your leadership approach and create a more empowered, high-performing team, this episode provides actionable strategies you can implement today. Subscribe to get more insights on building stronger organizations through effective leadership.Find all the show notes and links here: https://www.unstuck.show/199

Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results. We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as a powerful tool to navigate the often costly landscape of digital advertising.Join us as we explore how adopting an experimental mindset can be a game-changer for resolving team conflicts and validating diverse opinions within your marketing squad. AJ and I share personal anecdotes that highlight the unexpected outcomes of testing, which often challenge our preconceived notions and deepen our understanding of customer behavior. While not every idea might be test-worthy, the nuggets of wisdom gleaned from a strategic testing approach can significantly refine your marketing strategies. To dive deeper into these concepts and gather more expert advice, be sure to check out AJ's website.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Boost sales efficiency, like never before! In this episode of The Sales Edge Podcast  renowned sales trainer and coach, Joe Pici. will show you how to align processes and individual performance as you master the art of managing people and systems.Whether you're a seasoned leader or new to sales management, this episode delivers actionable insights to elevate your team's outcomes and ROI.

Zack gets real about meetings with Matt Homann. They take on meeting fatigue, the power of asynchronous communication, and the real cost of that all-team morning standup. Listen in to hear what makes a meeting a success and what small changes you can make right now to make your office more effective.   Links from the episode:   Sign up for the Lawyerist KPI Webinar December 11th   Check out Tabs3   Meeting design canvas (we need to ask for this from Matt, but he mentions it in the episode.) He sent a PDF  Connect with Matt  

Zack gets real about meetings with Matt Homann. They take on meeting fatigue, the power of asynchronous communication, and the real cost of that all-team morning standup. Listen in to hear what makes a meeting a success and what small changes you can make right now to make your office more effective.   Links from the episode:   Sign up for the Lawyerist KPI Webinar December 11th  Check out Tabs3  Meeting design canvas (we need to ask for this from Matt, but he mentions it in the episode.) He sent a PDF  Connect with Matt 

Dane sits down with the Coaches of Sika Strength and discusses all things sports performance training. Make sport specific training EASY with our FREE coaching resource: SPORT DEPTHS

Kristin Marquet is a notable PR specialist and branding expert. With over 1 million Instagram followers and extensive media coverage.   Kristin founded Marquet Media, an award-winning firm that blends traditional PR with modern digital strategies.   Kristin emphasizes the importance of delivering 10 impactful features that truly drive results.   Kristin shared her entrepreneurial journey and started her PR firm in 2009 out of necessity after being downsized during the financial crisis.   Kristin discusses scaling her business, the challenges faced, and the integration of AI tools in her PR strategies.   Furthermore, she emphasizes the importance of finding time for oneself amidst the chaos of entrepreneurship.   Website: FemFounder   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Setting broad goals like "improve communication" or "get better at delegating" rarely leads to real progress. In this episode, Ramona Shaw explains how to transform generic development goals into actionable plans that create lasting results.Ramona outlines how to shift your mindset before starting your development journey, convert vague "get better at" goals into specific, observable outcomes, and shares five unconventional approaches to accelerate your growth – from reverse mentoring to the productivity paradox.This episode is essential for leaders who want to move beyond surface-level goals and create meaningful professional development plans. Whether you're preparing for your next review cycle or taking ownership of your career growth, you'll learn practical strategies to set and achieve development goals that matter.Check it out HERE.Watch it on YouTube HERE.— RESOURCES MENTIONED —- Learn how to turn your 1-on-1 meetings from time wasters, awkward moments, status updates, or non-existent into your most important and valuable meeting with your directs all week. Access the course and resources here: ramonashaw.com/11- Have a question or topic you'd like Ramona to address on a future episode? Fill out this form to submit it for her review: https://ramonashaw.com/ama— OTHER EPISODES YOU MIGHT LIKE —- Episode 196 Changing Behaviors & Achieving Goals- Episode 221 How to Spot and Overcome a Victim Mindset— WHAT'S NEXT? —Learn more about our leadership development programs, coaching and workshops at archova.org.Grab your copy of Ramona's best-selling book 'The Confident & Competent New Manager: How to Rapidly Rise to Success in Your First Leadership Role': amzn.to/3TuOdcPIf this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me @ramona.shaw.leadership or DM me on LinkedIn at linkedin.com/in/ramona-shawAre you in your first manager role and don't want to mess it up? Watch our FREE Masterclass and discover the 4 shifts to become a leader people love to work for: www.archova.org/masterclassLove the podcast and haven't left a review yet? All you have to do is go to ramonashaw.com/itunes and give your honest review. Thanks for your support of this show!* Disclaimer: Shownotes may contain affiliate links. That means that I am awarded a small commission for purchases made through them, at no added cost to you.* Disclaimer: Shownotes may contain affiliate links. That means that I am awarded a small commission for purchases made through them, at no added cost to you.

In today's episode, Ramon Vela interviews Aditya Mahapatra and Sambhav Chadha, Co-Founders of Augmentum Media. We revisited their incredible journey of building a digital marketing agency specializing in health and wellness brand influencer programs. It was fascinating to catch up with them two years after our initial conversation and see how much they've evolved. We dove deep into the challenges and strategies behind influencer marketing, especially in the health and wellness space.  Aditya and Sambhav have developed a unique approach to influencer seeding, affiliate marketing, and paid partnerships. They are focused on driving genuine, authentic collaborations that yield tangible results for brands. Their passion for health and wellness and expertise in the influencer landscape make for an inspiring listen.   Key moments from the interview: * The importance of building authentic, long-term relationships with influencers * How influencer seeding helps brands find the right ambassadors for their products * Scaling from seeding to affiliate programs to boost brand awareness and customer acquisition * Why performance influencer marketing is the future of the industry * Tips for leveraging influencer marketing to reduce costs in paid media Join us for this insightful episode as Aditya and Sambhav share their experiences, strategies, and predictions for the future of influencer marketing in the health and wellness sector! For more on Augmentum Media, visit: https://www.augmentum-media.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above. 

Building high-performance teams begins with understanding your organization's “what” and “why” and then finding the right people to drive them forward. In this episode I discuss the four essential ingredients to building high-performance teams. Here's what we cover in this episode: (0:00) - Intro (11:59) - Positioning high-performance people for maximum impact  (21:15) - Clarifying the organization's "what" and "why" (26:33) - Organizing to the "what" (30:01) - Orchestrating and evaluating everything Download the application guide: https://bit.ly/3ztHjzK  Thank you to our partner, Factor Meals! Go to FactorMeals.com/ASLP50 and use code "ASLP50" for 50% off (ASLP as in Andy Stanley Leadership Podcast).  Recognized as one of Forbes' 6 Leadership Podcasts To Listen To In 2024 and one of the Best Leadership Podcasts To Stay in the Know for CEOs, according to Industry Leader Magazine. If this podcast has made you a better leader, you can help it by leaving a quick Spotify or Apple Podcasts review. You can visit Spotify or Apple Podcasts, and then go to the “Reviews” section. Thank you for sharing! ____________ Where to find Andy: Instagram: @andy_stanley Facebook: Andy Stanley Official X: @andystanley YouTube: @AndyStanleyOfficial See omnystudio.com/listener for privacy information.

Is it possible to achieve high-quality business results while building a thriving team?Many leaders often believe they must choose between driving results and prioritizing their people. However, time and again, we've seen that choosing one over the other rarely leads to better outcomes. Thankfully, today's guest brings a new perspective and practical strategies to help us achieve both at the same time.Today's guest is Rachel Cooke. Rachel is a workforce activator, speaker, and facilitator. She is the Founder of Lead Above Noise - a firm specializing in activating teams - and the host of the Modern Mentor podcast.In this episode, Rachel and I dive deeper into the common misconception that results and engagement are at odds. She shares insightful, real-world examples of how small, incremental changes can transform both your business outcomes and your teams' well-being.Plus, in the extended episode available to members of Podcast+, we talk about navigating pushbacks when implementing changes and fostering team cohesion through compromise and understanding.Join the conversation now!Get FREE mini-episode guides with the big idea from the week's episode delivered to your inbox when you subscribe to my weekly email.Conversation Topics(00:00) Intro(02:15) The tension between business results vs. people engagement(03:25) Results and engagement are not separate conversations(04:13) The rowing team analogy: How small strategies improve results and morale(07:36) Four pillars for driving both results and team engagement(16:23) How small changes can have a big impact (21:52) Engaging teams in identifying pain points and solutions (24:49) A great manager Rachel has worked for(26:19) Keep up with Rachel(26:21) [Extended Episode Only] How to navigate different perspectives and pushback when implementing changes(30:57) [Extended Episode Only] Fostering team cohesion through compromise and understandingAdditional Resources:- Get the extended episode by Joining The Modern Manager Podcast+ Community for just $15 per month- Read the full transcript here- Follow me on Instagram here - Visit my website for more here- Level up your skills here- Subscribe to my YouTube Channel hereKeep up with Rachel Cooke- Subscribe to Rachel's The Modern Mentor podcast here- Follow her on LinkedIn here- Check out her website for more information hereFREE: Leader Activation WorksheetRachel is providing members of Podcast+ with free access to her Leader Activation Worksheet. It's a compliment to the conversation we just had about the four pillars of activation - what it is, why it matters, and how to achieve it. To get this guest bonus and many other member benefits, become a member of The Modern Manager Podcast+ Community.---------------------The Modern Manager is a leadership podcast for rockstar managers who want to create a working environment where people thrive, and great work gets done.Follow The Modern Manager on your favorite podcast platform so you won't miss an episode!

Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you.Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct types of Chief Marketing Officers and how they each contribute to successful marketing strategies. By examining KPIs and real-world examples, such as leveraging Google Ads for brick-and-mortar traffic, we highlight the importance of tracking analytics and understanding customer acquisition costs.We wrap up with a few high impact tips on how to take your campaigns to the next level.Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

  Visit the Instructional Leadership Collective website www.instructionalleadershipcollective.com Follow Mike on X @SuitguyMike Follow Peter on X @PeterMDeWitt About The Authors Dr. Peter DeWitt is the founder and CEO of the Instructional Leadership Collective. He hosts the Education Week blog Finding Common Ground and is the author of 9 books.   Michael Nelson is a past president of the Washington Association of School Administrators, and an award-winning principal and superintendent. He currently serves as Thought Partner at the Instructional Leadership Collective.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation. Lindsey discusses her platform's mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.

Ever feel like you're juggling a million things when planning an event?Let's be real, we all want our events to be memorable and impactful. Whether you're handling intimate dinners or massive trade shows, getting it right is essential.But here's the kicker – most of us are struggling with tight budgets, limited time, and the pressure to make every detail perfect.That's why we're bringing you Rachel Russell, a seasoned event planner who's been through it all. She's currently the Assistant Director, Brand, Marketing and Communications at EY and leads the Entrepreneur Of The Year® Greater Los Angeles program, recognizing top business leaders globally.Rachel's experience includes spearheading the transition from in-person to virtual events during the pandemic, delivering a first-class client experience and building brand eminence.Tune in and learn:✅ How to keep your sanity while balancing strategic planning and detailed execution.✅ Smart ways to maximize impact despite budget constraints and time limitations.✅ Time management tips to make sure every detail aligns with your vision.Rachel's journey is packed with insights and real talk that will inspire you to elevate your event planning game. This is the episode you don't want to miss if you're ready to take your events from good to mind-blowing!---------------------Connect with RachelOn her LinkedIn: https://www.linkedin.com/in/rachelannerussell/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/   

Have you ever felt like your words were falling on deaf ears? You were heard, but not truly listened to? Unfortunately, unconscious communication is all too common. But as a leader, when you commit to conscious communication, you'll deepen your connections and drive remarkable results. In this episode of Heart Glow CEO™, we explore: How energy and intention can transform your interpersonal relationships The critical balance between warmth and competence—and why it's a game-changer The vital role of empathy in effective, conscious communication 5 actionable tips to elevate your communication and leadership skills In a world that's hungry for genuine connection, becoming more charismatic and empathetic can make all the difference. Tune in to start enhancing your relationships today! Episode Mentions: Vanessa Van Edwards Share the pod love: If you like what you're hearing on Heart Glow CEO™, the best way to support the show is to take just a second to leave a review on www.lovethepodcast.com/brilliance. About Kc: Kc Rossi is obsessed with transformation, especially helping entrepreneurs and leaders level up. She's been named One of the Top 13 Business Coaches today and One of the Top 500 Influential Leaders Making a Difference. After running her confection manufacturing business for 17 years, she ventured off to support other solopreneurs build, grow, and thrive. When she's not coaching or keeping up with personal development, she's out for a walk around the Finger Lakes, cooking up plant-based eats, or leaning into downward-facing dog. Fun fact: Kc is a manifesting generator who has been scuba diving with sharks! Connect with Kc: Business & Leadership Coach - Kc Rossi LinkedIn

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.

Are you struggling to grow your podcast and convert listeners into clients? Many podcasters face this challenge because they lack a strategic plan. In this episode, I dive into the essential components of a successful podcast strategy, revealing how to attract a loyal audience and generate real business growth. You'll learn actionable tips to integrate your podcast into your overall marketing plan, ensuring it drives traffic and ROI. 

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships. Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers. She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market.

Diarrha N'Diaye launched Ami Colé after growing brands like L'Oreal and Glossier. Discover the marketing strategies she's learned from working at top beauty brands. 

Bobby Burton and CJ Vogel break down the opening drive results for the Texas Longhorns in the 2023 season, discuss Steve Sarkisian's opening script and more on this week's Talkin' Ball!  

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences. She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve.

Elatia Abate is an entrepreneur with a mission to revolutionize leadership to empower humanity in the Age of AI. Named a Forbes leading female futurist, she is a globally recognized expert on the futures of work and strategy and currently serves as Futurist in Residence for Paylocity. Her Future-Led Leadership™️ learning and development content has been utilized in organizations including Verizon, UniGroup RMI – Rocky Mountain Institute, Grupo Globo, CME Group, Arcus Power, GMAC (Graduate Management Admissions Council), and The College of William and Mary Raymond A. Mason School of Business. Elatia is a sought-after keynote speaker on the topics of the future of work, leadership and resilience, sharing her message for audiences of tens and auditoriums of thousands for including, Citi, NY Life, VRBO, Deloitte, Honeywell, Belcorp, and SHRM, among many others. She has a TEDx talk titled, “Pioneering the Future of Work.” In a former life she served as Global Director, Talent Acquisition with Anheuser-Busch InBev and Vice President of Human Resources at Dow Jones & Company. Abate is the author of the career design book, Build a Career You Love. She has been featured in Fast Company, Esquire, Chief, Forbes, Exame, and La Voz, as well as in work with Trevor Noah and Tony Robbins. She was the only woman to contribute to the Tony Robbins 2020 Business Resiliency Expert series. She is an instructor for LinkedIn Learning, in the Continuing Studies Department of Stanford University, and the Executive Education Department of The University of Chicago's Booth School of Business. She received her BA and MBA from the University of Chicago. Summary In this episode, Elatia Abate, a globally recognized expert on the futures of work and strategy, discusses the role of a futurist and the future of work. She emphasizes the importance of understanding and embracing AI as a general purpose technology that will transform jobs, the business landscape, and societal structures. Abate also highlights the need for a shift in leadership to pilot the emergence of this new world, moving beyond the traditional assembly line logic and embracing a more heart-centered and purpose-driven approach. She shares tips on building a career you love, emphasizing the importance of a future-led strategy and aligning with your values. Abate's legacy is to inspire and empower others to evolve and be better versions of themselves. Contact info: linkedin.com/in/elatiaabate elatiaabate.com bit.ly/BuildACareerYouLove Keywords futurist, future of work, AI, leadership, career, purpose, alignment, heart-centered, values Takeaways A futurist helps people think strategically about the future and create solutions to build a better future. AI is a general purpose technology that will radically transform jobs, the business landscape, and societal structures. Leadership needs to evolve to pilot the emergence of the new world, moving beyond the traditional assembly line logic and embracing a heart-centered and purpose-driven approach. Building a career you love requires a shift from a past anchored strategy to a future-led strategy, aligning with your values and creating a fulfilling and purpose-driven path. __________________________________________________ Lyndsay Dowd is a Speaker, Founder, Author, Coach, Podcast Host, and Disruptor. She was recognized as a Top 10 Business Coach by Apple News and was the recipient of the 2023 Award for Innovation and Excellence, also named Business Coach of the Year. Lyndsay was also a Featured Guest Lecturer at Harvard University. She is an accomplished leader, decorated seller and has successfully managed large, diverse, high-performing sales teams over the last 25 years. 23 of those years were spent climbing the ranks at IBM. In creating her company, Heartbeat for Hire, she has devoted her career to transforming leadership through building irresistible culture and modern leadership practices to get the best results from their teams. She is a thriving coach focused on sales, leadership, career, and culture. She has been featured in Fortune Magazine, HR.Com, Authority Magazine, Business Management Daily, Valiant CEO and many other publications. Lyndsay is the author of "Top Down Culture- Revolutionizing Leadership to Drive Results." She also hosts the top 5% globally ranked podcast, Heartbeat for Hire, and is a frequent guest speaker on live and recorded shows. Connect with me on LinkedIn! https://www.linkedin.com/in/lyndsaydowdh4h/ Follow me on Instagram! https://www.instagram.com/lyndsaydowdh4h/ Follow my Facebook page! https://www.facebook.com/LyndsayDowdH4H --- Support this podcast: https://podcasters.spotify.com/pod/show/lyndsay-dowd/support

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails. He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and protect their hard work and revenue.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption. Sara highlights the need for brands to align with their target communities' values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z's attention and loyalty.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices. Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider's perspective. Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death's strategy revolves around creating hilarious and entertaining content that drives shareability.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience. They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.

New podcast series alert from Convince & Convert!  Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where she talks about her new book Data-Driven Personalization. She discusses some of the key insights from the book, why marketers need to have a more important presence at the ‘data table', and how the concepts in the book apply to every marketer. Data is more important than ever and gives marketers a seat at the table, not just when it comes to marketing decisions but also discussions that affect company culture, team structure, and sales. The book and podcast explore lessons and insights for marketers to get more out of the data they have and translate that into impactful and personalized customer experiences that increase customer lifetime value and allow us to develop more engaging marketing strategies. In This Episode: An introduction to the book, ‘Data-Driven Personalization' What we can learn from companies who use data to drive decision-making Why we're launching the Data-Driven Decisions podcast Topics the podcast will cover Quotes: “Whenever I can capture stories and share them and also explore why people made the decisions that they did behind the data, it makes it more tangible for us as marketers, and it makes it more usable to the folks who are looking at this content.” “We're not just going to be talking about marketing specifically, we're also going to be talking about the nexus of marketing and sales, the nexus of data and internal culture. So there's going to be a lot of really fascinating conversations.” “My goal is to make sure that you are really seeing how these ideas are applicable within your own organizations so that you have ideas of how you can make a more impactful marketing presence through data.” Resources: Connect with Zontee on LinkedIn: https://www.linkedin.com/in/zonteehou/ Purchase the book at convinceandconvert.com/data-driven (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com.

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN. Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles. Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches. Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content. Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap. They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events. Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.

In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers. Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads. Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging. Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith. Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.

In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator. They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy. Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.

In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty. Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.

In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!