Podcast appearances and mentions of patrick hanlon

Food critic Patrick Hanlon talked about the price of steak on restaurant menus which he believes will continue to rise. Gerry Sweetman is looking for the mystery early morning walking man he's been acknowledging as he passes in his car for a decade! On World Down Syndrome Day Liam Foley and Ellie Ryan popped in for a lovely chat and David Sheehan looked ahead to a busy weekend's sporting action. Hosted on Acast. See acast.com/privacy for more information.

Russell Alford and Patrick Hanlon, AKA the GastroGays and Restaurant Critics with the Sunday Times, had their choices of just some of their favourite cookbooks published in 2024.To listen to the full conversation, press the 'play' button on this page.Cook: Traditional Irish Cooking with Modern Twists by Graham HerterichSaladology by Theo Kirwan (Sprout & Co)Simply Jamie by Jamie OliverWhole Catch by Aishling MooreSeason by Mark MoriartyCooking with Anna Haugh: Modern Home Cooking With Irish Heart by Anna Haugh A Compendium of Irish Pints by Ali DunworthThe Home Sommelier by Brigid O'Hora

 For more information about energy rebates and how to apply go to minneapolismn.gov/energy-rebates 

 For more information about energy rebates and how to apply go to minneapolismn.gov/energy-rebates 

Host of Mpls AIR, Christine McDonald is joined by Patrick Hanlon, Deputy Commissioner of Health, Sustainability and Healthy Homes as well as Guthrie Byard, Community specialist for people with disabilities, NCR. Learn about how the City of Minneapolis Health is taking on climate change with its Climate Legacy Initiative. Meet the City of Minneapolis' community…

When most practitioners think of branding they think of logo's, colours, fonts and signage. These are all important components of your brand but they're NOT the most important part (not even close). Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.” In todays episode of the podcast I'll share with you exactly what those seven brand messages are I'll show you how to implement them into your practice so you can create more impact and influence in your community. Enjoy the show. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

It's our FIRST Cashmere Crash where experts come together to do a podcast take over! Branding titans Aaron LeMay and Patrick Hanlon take the helm. Aaron LeMay, renowned for crafting iconic game worlds like "Saints Row" and "Halo," now pioneers the future of digital interaction through behavioral design at Free Range Games and the //MEH Network. Patrick Hanlon, the world's leading brand evolutionary and author of "Primal Branding" and "The Social Code," has redefined how brands attract and build communities through shared beliefs.In this special takeover episode, LeMay and Hanlon delve into the art and science of branding, exploring how narratives and belief systems can transform brands into powerful cultural phenomena.

Paul Shannon, owner and manager of the RedHawk Real Estate Invest Wise Collective, joins our host Joe Cornwell on the Best Ever Show. Paul is also an owner-operator and LP investor who went from medical equipment sales to buying real estate, eventually investing as a limited partner, which led him to start a fund to help other LPs enjoy the benefits of real estate. In this episode, Paul discusses his strategy for vetting investment opportunities for his LPs, the maturation of the syndication model, his outlook for 2024 and beyond, and more.   Paul Shannon | Real Estate Background CEO of Shine Insurance Helps CRE acquisitions and asset management teams build and implement Risk management & insurance strategies Based in:  Bloomington, IN Say hi to him at:  LinkedIn Best Ever Book: Tribal Branding by Patrick Hanlon   Sponsors: Syndication Attorneys Monarch Money My1031Pros

I've been referencing Patrick Hanlon's book, Primal Branding, since I started consulting back in 2015. His work has created a framework for myself and countless other business owners who want to create a meaningful brand. To have Patrick on the podcast and hear his insights in real time was one of the highlights of my professional career. Make sure to visit primalbranding.co and grab a copy of Primal Branding. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we'll be in touch with you ASAP. ⁠ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

This is my keynote from the 2023 MADabolic Franchise Conference. I was asked to utilize Patrick Hanlon's "Primal Code" and speak to the franchisees as to how to harness their primal code to stay unapologetically, consistent with the brand. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we'll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

Russell Alford & Patrick Hanlon from Gastrogays & The Sunday Times Ireland, joined The Last Word with their recommendations for the best Christmas cookbooks to get your hands on this festive season!Catch the full chat by pressing the 'Play' button on this page.

Patrick Hanlon and Russell Alford, aka the Gastro Gays, are the authors of a cookbook, Hot Fat, restaurant critics and opinion makers on food. They are taking part in a food festival called Samhain, celebrating local Boyne Valley flavours with chefs, food writers and artisan producers.

We've been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies and vendors alike … we've become centered on telling a brand story. But we can't leave it at that. We have to put that brand story into action. I happened to be in the audience at CEX, the Creator Economy Expo, in Cleveland last month, to see Jay Acunzo speak. He's formerly with ESPN, Google, HubSpot and a few other places. He's a content guy and a podcaster (subscribe to his show Unthinkable) so I wanted to see what he had to say. His talk on podcasting at CEX was that perfect explanation of how to take a brand story and put it into action. So I asked Jay to come on the show and talk about that, not just from a podcasting perspective but for any creator, or brand for that matter. The essence of what I took away from his talk is that as content creators, we don't need to worry about being the best or the biggest. We only need to worry about being our audience's favorite.  Today on Winfluence, we're going to dig into Jay's approach to building great content and find out from him how we can do just that with our brand and our content. In doing so, we're going to move from our brand story, to actual storytelling that drives our execution.  Get out your notebooks and pens, gang. This one is going to be a note-taker.   This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about.  For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too.  For you creators, when you authenticate into CIPIO.ai's platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year's revenue from any brand you refer to CIPIO.ai.  You can learn more at CIPIO.ai. And if you'd like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we'll set up some time to talk.  CIPIO.ai - We're building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us.  Learn more about your ad choices. Visit megaphone.fm/adchoices

We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive everything you do. I think we reached the conclusion that spending time to deeply understand and define your brand is important, whether you are a content creator or have products and services to sell. The topic of branding is quite intriguing to me. When it's done right, the brand is memorable, if not successful. So I wanted to continue the conversation, but add some different perspective to it. Rick Ray is the co-founding partner of brandstory. It is a brand marketing consulting firm currently based in Italy, though Rick has worked on both sides of the Atlantic over the years. Rick's experience is leading big agency brand efforts globally, but he's spent the last 19 years helping companies define their brand story. Rick's general philosophy is that success comes from standing out. Brands need to tell a compelling story. That sounds similar to our conversation about Primal Branding recently, doesn't it. That's because it is. Rick's spin, though, often starts with HR so you're hiring people who buy into that story.  His firm digs deep into an organization to find the untold, unheard, unknown and sometimes untellable stories that surprise and delight, move emotions and what he says, “Liberates people power.” As you might imagine, the same process can apply to creators and personal brands, too.  But for you brand-side marketers out there, how can you brand story inform the creators and influencers you choose to work with? We'll find out more from Rick on Winfluence. As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai. But we want to take a moment to tell you about a new sponsor of the Marketing Podcast Network. Support for all the shows on MPN, including Winfluence, is provided by ActiveCampaign. It is a powerful marketing automation platform that can help you to increase your sales, improve your customer service, and build stronger relationships with your customers. ActiveCampaign has over 10,000 five-star review on G2 from happy users.  For a limited time, ActiveCampaign is offering our listeners a chance to double your contacts for free when you sign up at activecampaign.com/activate. That means if your email list has 10,000 contacts, you only need to pay for 5,000. Or, you can pay for the 10,000 and get an extra 10,000 totally free.  Go to activecampaign.com/activate to sign up today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand.  If you haven't articulated what that brand is, you're kind of leaving it up to those around you to define or even assume what it is.  The more you can articulate what that brand is, what it stands for, what it strives for, the better chance you have of recruiting fans and followers. If you're rather extreme in defining it, you can evolve that brand following into a brand community.  What if I told you there was a process to branding that is so relevant to the influence marketing world that YouTube requires its study for employees so they understand how to build audience and advocacy? There is. It's called Primal Branding and it's the brainchild of Patrick Hanlon. Today on Winfluence, we're going to dig into what Primal Branding is. How you can apply its principles to your brand, whether you're a personal brand content creator or a marketer for a company or product. We'll look at case studies of Primal Branding in action – I'm sure there's one big one you know well but just don't know it's Patrick's work – and dig into how it can solve some of the marketing world's biggest challenges.  This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers.  Book a demo with me … Jason Falls. I'm going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader. In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to hear about a modern method for successfully building authentic brand narratives — that's actually been around for tens of thousands of years? Author Patrick Hanlon shares insider tips from his iconic book Primal Branding, which has become required reading at YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wouldn't it be amazing if you had a community of super-fans? People who were die-hard members of your tribe - who stuck together, supported everything you shared, and helped you spread the word? Brands like Apple, Nike, Starbucks and others have that incredible brand loyalty, but it's about more than marketing - it's a belief system. That's the premise of the famous marketing book Primalbranding by Patrick Hanlon, and we're showing you in this episode how to apply this powerful method to your own creative platform, so that you build a community of true believers - not just in terms of their faith, but in terms of their devotion to your message. Learn More About Primalbranding Buy Primalbranding on AmazonLinks Mentioned in this Podcast Episode:Join our membership for highly motivated creatives who want to gain complete confidence as artists and entrepreneurs - God and Gigs 360! Join for 30 days FREE by going to GodandGigs.com/GoldGodandGigs.com/ToolKit - check out ALL of our most trusted and effective tools and resources for faith-focused creatives Godandgigs.com/grow - FREE trainings where you'll learn how to build your online audience and connect deeply with those you are called to reach with your creative workLearn about The 4 Questions you need to ask before going Full-Time in Arts and EntertainmentJoin our God and Gigs Facebook Group so you can watch more of our Facebook Live chats!Support the showHELP US HELP MORE CREATIVES -- Support the show monthly! For just $3 a month, you can help us continue the work of blessing creatives like you and creating more awesome content on our podcast. Tap HERE to pick an amount to support - leave your name and we'll be sure to shout you out on a future show!

Looking for a Christmas gift for the aspiring chef in your life or just to improve your own kitchen knowledge? Russell Alford and Patrick Hanlon, food and travel writers at gastrogays.com and Sunday Times Ireland restaurant critics, joined Matt on The Last Word to discuss their favourite cookbooks of 2022. Russell and Patrick's Choices: Blásta book series Bake by Graham Herterich Ballymaloe Desserts, Iconic Recipes and Stories from Ireland by JR Ryall The GIY Diaries by Michael Kelly Motherland by Melissa Thompson Red Sauce Brown Sauce by Felicity Cloake Middle Eastern Food Made to Share by Mezze Simply Chinese by Suzie Lee Live Fire by Helen Graves For the full chat click the 'play' button on this page

Working in brand and marketing, we hear influential writers and thought-leaders use the words ‘tribe' and 'community'. These words are commonly spoken by industry gurus such as Seth Godin and Marty Neumier. They're used frequently to describe our association with products, places, people and companies. But, fundamentally, what is a tribe? In the dictionary, there are many interpretations - the most relevant is ‘a group of persons having a common character, occupation, or interest'.So how do brands manage to build a tribe or community? This book explains all:Primal Branding by Patrick HanlonPatrick believes that attracting and building communities is about adopting a primal code. There are 7 pieces of code, which are:Creation storyCreedIconsRitualsPagansThe sacred wordsLeaderIf each piece of code is worked on and delivered, he believes you can create a belief system that not only attracts a tribe but makes them loyal fans, followers and customers. I caught up with Patrick to discuss the book and all things branding, climate, big business - even a bit of UK politics.Enjoy.Connect with Patrick:Website | https://www.primalbranding.co/Instagram | https://www.instagram.com/primalbranding/Twitter | https://twitter.com/hanlonpatrickLinkedIn | https://www.linkedin.com/in/patrick-hanlon-b81903/I'm Brand Master Flash: I'm a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.Need brand support in your business? Hire me.Website | https://seedcreativity.co.uk/Connect with Jonny:LinkedIn | https://www.linkedin.com/in/jonprest/Listen, Watch & SubscribeInstagram | https://www.instagram.com/jonnybrandmaster/Twitter | https://twitter.com/brand_flashFacebook | https://www.facebook.com/brandmasterflash/YouTube |

Coming to you from Dick Mack's Pub in Dingle, for the Blas Na hEireann Food Awards and Dingle Food Festival, Bobby looked into the realm of food journalism and where we stand as a food destination as a whole with: - Caroline Hennessy - Food writer, broadcaster & author - Ali Dunworth, Food Journalist & consultant - Patrick Hanlon and Russell Alford aka The Gastrogays

In Primal Branding by Patrick Hanlon, he teaches us how establishing your brand's creed is one of the vital elements of a successful brand. In Microgym University, I teach that there are two types of creed: Your internal (company facing) and external (customer facing). This podcast will discuss the external creed and how to create rules for your members to ensure they are fucking with the experience of others. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

In this episode, Joseph Lewin chats with Patrick Hanlon, author of Primal Branding and The Social Code. They talk about what a brand is and dive into the primal code used to create billion-dollar brands. Find Patrick on LinkedIn: https://www.linkedin.com/in/patrick-hanlon-b81903/  Learn more about Patrick's company: https://www.primalbranding.co/ 

Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that's just the beginning. Dan's not only built a business around his content, he's done it by combining two things that most people would never expect – guitars… and guns.Whether you love that idea, are appalled by that idea, or you're somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there is ALWAYS more than just what you see on the surface.--

The Gastro Gays, Russell Alford and Patrick Hanlon, spoke with Jen about their new book, Hot Fat, which is all about deep fat frying...

Asking for subscribers in order to grow your subscriber count is such a common practice in the world of YouTube. But, what if this practice is actually hurting your channel? Let's talk about that. CREATOR SPOTLIGHT:  Mike Greiner - The Democratic Activist Mike's Channel: https://www.youtube.com/c/Democraticactivist Join our YouTube coaching program, Video Labs to grow your channel like Mike did: https://videocreators.com/video-labs Primal Branding book by Patrick Hanlon: https://amzn.to/3wfIA94 (affiliate) POWER TIP: From Creator Hooks: "Talking about why something is NOT working is a lot more interesting than talking about something that does work. [Example:] Give 10 reasons for why a popular tool or technique isn't working for your audience." Signup for the Creator Hooks newsletter here: https://go.creatorhooks.com/signup JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

In this episode of the Best Possible Taste we talk to Russell Alford and Patrick Hanlon, AKA the GastroGays, about their first cookbook HOT FAT. The book is the 2nd in the Blasta Books series, an imprint of boutique Irish publishing house Nine Bean Rows Books. Then we head to Co Mayo to meet McKinley Neal, Pax Wholefoods and Eco Goods - a sustainable grocery and minimal waste shop in Westport. Photo credit: Philip Doyle Blogging duo Russell James Alford and Patrick Hanlon known as Gastrogays photographed at the Woolen Mills in Dublin City Centre.

On todays show Ray chats to Martin Neary who fought for the right to be buried on his own land, Martin Nolan of Julien's Auctions joins Ray in studio with Kurt Cobain's guitar, Jack L also joins them to play us the song Smells Like Teen Spirit and The Gastro Gays, Patrick Hanlon and Russell Alford tell us about their new cookbook called Hot Fat.

The Gastro Gays, Patrick Hanlon and Russell Alford join Ray to tell us about their new cookbook called Hot Fat.

Element #7: The Leaders Britt & Relli wrap up the Primal Branding mini-series by talking about LEADERS. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #6: The Nonbelievers In this mini-series, Britt & Relli will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #5: Sacred Words In this mini-series, Britt & Relli will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #2: Creed In this mini-series, Britt & the PWR team will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #4: Rituals In this mini-series, Britt & the PWR team will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #3: Icons In this mini-series, Britt & the PWR team will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book “Primal Branding,” which was recommended by one of our business mentors, Stu Brauer. Follow us! IG: @pwr_518 | Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #1: Creation Story In this mini-series, Britt & the PWR team will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer.  Follow us! IG: @pwr_518 | Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Pagans, haters, and all those who don't agree with what your brand stands for are on deck in this 6th installment as I unpack the book Primal Branding by Patrick Hanlon. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people.  It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.

The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it's our primal code. Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of Primal Branding, an acclaimed branding agency with an impressive roster of Fortune 100 companies. Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of hugely successful companies like Google. In this episode, Patrick and Chris discuss this fascinating perspective of branding as an innate, definitive, and predictive concept. One that connects directly to what it means to be human. If you are a student of branding, then study this conversation. Patrick shares his branding insights and provides excellent examples along the way. Sponsored by Skillshare - https://skillshare.com/futur Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit megaphone.fm/adchoices

Continuing this series were I review the 7 elements of Primal Branding (an awesome book by Patrick Hanlon). Today we'll review creed, why you need two different types and some examples to get your creative juices flowing. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

In this 7 part series, I'll be reviewing the elements of every successful brand as laid out by Patrick Hanlon in his book, Primal Branding. For an visual, deep dive as to how to leverage this information for your microgym - check out https://microgymuniversity.thinkific.com/ and get enrolled! --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

I grew up in the St. Louis Park and Hopkins Community. I went to Junior High and some of the High school in Hopkins. My daughters and stepkids go to Hopkins and I moved back to Hopkins with my wife after my retirement from the Army. So ensuring that the right person is in the office that runs my city is very important to me and my family.Patrick Hanlon is the right person for the job, he is someone that truly cares about the community that he grew up in and wants it to thrive and be a leader on many issues that the people truly care about.Patrick talks to me about many of the issues that are important to him and what he sees for the future of Hopkins looks like. Patrick comes from humble beginnings with a mother that became very ill when he was a young age but before her passing had already set important values and morales into him and that was to love and care for everyone and most importantly to always give back to the community and always listen to those around him and act with his heart. This was very different from my usual episodes but definitely a great episode on many levels, this is an episode that is a must listen and get some great insight into the mind of someone that wants nothing but great things for his community and someone that is taking action into making a change on a bigger scale for his community.below is are links for more on Patrick Hanlonhttps://hanlonforhopkins.com/For the below link start at 1hr 29minhttps://hopkinsmn.granicus.com/MediaPlayer.php?view_id=2&clip_id=638

It today's episode, Jake interviews Ameé Quiriconi . Amee is the Founder of Activity Girl, LLC. She helps entrepreneurs, leaders, and organizations through leadership coaching and consulting. Amee is the host of the mental health podcast, One Broken Mom and the author of The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to Be a Courageous, Authentic, and Unstoppable Entrepreneur. Recommended reading: Patrick Hanlon, Primal Branding Mel Robbins, 5 Second Rule The adult children of emotionally immature parents, Lindsay Gibson. Website links: Weddingvenuebiz.com ameequiriconi.com Resources: - jakeadamdavey.com/brand - Instagram Growth & Monetisation Training - Grow your brand with Instagram Find out more: - Website: JakeAdamDavey.com - Instagram: instagram.com/jakeadamdavey - Facebook: facebook.com/jakedaveypage/ Don't Forget: If you're enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today's topic, do hit the share button and pass it on. Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence! Best, Jake Music reference: Island by MBB https://soundcloud.com/mbbofficial Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: https://bit.ly/Island-MBB Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

You don't buy something because you're attached to the product.  You buy something because you're attached to a feeling you can associate with the product.  People aren't dedicated to a brand because they love the logo.  No-- they're dedicated to what a brand allows them to believe. Your clients are seeking a specific feeling and experience.  If your brand can create belief systems that attract communities, your brand will stand the test of time. My guest today is Patrick Hanlon, author of PRIMAL BRANDING. This ground-breaking book uncovers the root code for building authentic audiences and brand communities.  PRIMAL BRANDING is required reading at YouTube.  As CEO/founder of primalbranding.co, Hanlon works with billion-dollar brands and those who want to become billion-dollar brands. Clients have included Google, Levi's, Microsoft, PayPal, PepsiCo, VW, Kraft, Shopify, TimeWarner, Upworthy, United Nations and others.  Patrick has spoken at NYU, FIT, IDEO, H&P Innovation Series, and holds Primal.Live events (virtually and live) in China, Europe, South Africa, Argentina, Colombia and elsewhere.  On today's episode we discuss: Primal Branding: Patrick began developing this central ideology 20 years ago.  He shares his belief that brands are not a product/ service/ or company – rather a brand speaks to a “belief system” and should attract a community. “Nobody Cares”: According to Patrick this is the number one rule of marketing we'd do best to keep in mind.  We discuss the strength of knowing who your people are and how to build an audience. Marketing Metrics: It used to be said that word of mouth was the best way to promote a brand.  We talk about the value of having a loyal audience and Patrick breaks down how digital media has created a method for quantifying “water cooler talk.” I can't wait for you to listen in and to learn how to activate your Primal Brand as Patrick Hanlon shows us his way.   PS: If you loved this episode, please head on over to your podcast app to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and the SFL podcast team appreciate you for listening and spreading the word. 

In the book, “Primal Branding,” Patrick Hanlon outlines the 7 elements that makes it easy for someone to fall in love with a brand. This is the stuff that grows YouTube channels and businesses every day, but they're the same elements that capture our kids' hearts for our “family brand.” Today I share a bit of what that looks like. Questions? Comments? Thoughts to share? Leave a message here and remember the 5 B's of public speaking: Be Brief, Baby, Be Brief! :) https://anchor.fm/businessfamilymarriage/message

In this episode of Building Us podcast hosted by Dr. Matt Morris, LPC, LMFT and Erik Garcia, CFP®, counselors, listen in as Dr. Matt discusses the 5 things he wishes he knew before launching his private practice. As a bonus, Tralana Eugene, marriage and family therapist, discusses the 5 things she's considering as she prepares to launch her practice. Episode Highlights: Does Tralana think that selling is part of the counseling business? (4:49) Tralana shares her opinion about strong arming and counseling. (8:41) Tralana tells us what she’s actively thinking about. (10:43) Tralana mentions a book she’s currently reading entitled Primalbranding, by Patrick Hanlon.  (14:36) Does Tralana think that marketing is somewhat tied to an ideal client? (16:36) Tralana mentions why a lot of therapists depend on other types of platforms. (29:46) Tralana shares what a therapist’s office should look like. (40:47) Tralana mentions why the burnout rate for counselors is something that people need to be thinking about. (47:30) Key Quotes: “It’s very important to think about what you’re passionate about...If you're starting a practice, you definitely want to make sure you're putting it out there, so that the clients that you prefer to work with... those are the clients that you're attracting.” - Tralana Eugene “If my website had everything that a client needs to know about the work… If I answered those common questions that I typically get asked in that phone consultation… now, I’ve just saved money, because I've saved myself 20 to 30 minutes, right?” - Tralana Eugene “Working from home can be great but, sometimes it's actually nice to have to work outside of home. So, I'm thinking about self care boundaries... things like that.” - Tralana Eugene Resources Mentioned: Tralana Eugene LinkedIn University of Holy Cross Erik Garcia, CFP® Dr. Matt Morris, LPC, LMFT Garcia Financial Group Matt Morris & Associates

Stammering affects up to 50,000 people in Ireland but is something less often spoken about. The McGuire Programme Ireland helps people to speak in complete control. Patrick Hanlon, one half of the GastroGays, and instructor with The McGuire Programme joined to talk about his life with a stammer and the programme's move to an online course.

For this episode of the Local Energy Rules podcast, host John Farrell and guest Patrick Hanlon discuss Green Cost Share: a program that promotes public health by matching investments in solar and energy efficiency projects.… Read More

For this episode of the Local Energy Rules podcast, host John Farrell and guest Patrick Hanlon discuss Green Cost Share: a program that promotes public health by matching investments in solar and energy efficiency projects.… Read More

When most practitioners think of branding they think of logo's, colours, fonts and signage. These are all important components of your brand but they're NOT the most important part (not even close). Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.” In todays episode of the podcast I'll share with you exactly what those seven brand messages are I'll show you how to implement them into your practice so you can create more impact and influence in your community. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

Let’s face it, branding is abstract. It is only once we grasp the core of branding in the context of visceral human emotions and yearnings, that we can see its full capacity. On this episode of the ClarityConnects podcast, Patrick Hanlon, CEO of PrimalBranding.co and a world-leading brand practitioner who is the author of Primal Branding, systematically breaks down branding and its functionality, and shares how companies can flourish following a tumultuous year that has heightened people’s need to belong to brands that have authentic belief systems.Resources from this episode:PrimalBranding.coPrimal Branding Book (a book that changed the way I look at branding)Enjoy!

If you ask 100 people, "What is branding?" you will get 100 different answers. So if you're a start-up entrepreneur or solopreneur, the right question to ask to get yourself would be, "How do you differentiate yourself?" or "How do you show up uniquely in the marketplace?" The answer? Discover the 7 Root Codes of Primal Branding by Patrick Hanlon. Primal is the only systematic approach to building powerful and authentic brand communities. Patrick says, "It doesn't matter what you tell people about your product or service. It matters what they say about it". In this episode, Joe Soto and Patrick Hanlon will discuss the 7 Root Codes of Primal Branding, one by one, and how to leverage it to evaluate your brand, where you can improve it, and how you can keep it fresh, alive, and relevant. Check out Patrick Hanlon's book, Primal Branding here: https://amzn.to/2IFjfQ1 The Primal Branding construct is required reading at YouTube because it systematically outlines how to create a personal brand. Visit http://emerging.primalbranding.co for a FREE training video on Primal Branding. About Patrick Hanlon: Patrick Hanlon is recognized as one of the leading brand practitioners in the world. His “Primal” construct identifies brands as belief systems and is the root code for building authentic brands. His book “Primal Branding” is required reading at YouTube Next Labs, translated in 7 languages and taught at colleges and universities around the world. Hanlon works with billion dollar brands (and those who want to become billion dollar brands) across a swathe of industry categories, cities and celebrities. Patrick also has been a writer for Forbes, Fast Company, Inc., and has appeared CNBC, FOX, as well as popular TV shows, podcasts and radio. He has spoken at TEDx, IDEO, VidCon 2019, New York University (NYU), Fashion Institute of Technology (FIT), Urban Land Institute, HP Brand Innovation Series and The Future of Media Summit in Johannesburg. Connect with Patrick Hanlon: http://emerging.primalbranding.co https://www.primalbranding.co/ https://www.linkedin.com/in/patrick-hanlon-b81903/ Primal Branding (the book) - https://amzn.to/2IFjfQ1

In this episode of the ROI Online Podcast, host Steve Brown speaks with Patrick Hanlon, author of Primal Branding.  Patrick works with a number of large brands, and his unique book has grown in influence over time; the book has a perennial nature, and its popularity grew at a slow burn, rather than exploding onto the marketing scene in a flash and quickly growing obsolete.  The book grew out of Patrick's perception that a number of brands were not representing themselves in as authentic and compelling a way as they could.   In his book, he works through the code that underlies effective branding.  This code is common to all kinds of messaging trying to appeal to people, from that of a church to that of any business.  The seven components of the code are creation story, ceed, rituals, icons, sacred words, non-believers, and leaders.  The code is a strategic brand narrative, and understanding it helps consumers to gain a sense of familiarity and belonging.  The goal in working with this code is to fill in the spaces in a consumer's mind in a way that makes more sense than the last guy did, drawing them into a business by drawing them into the business's narrative. Patrick's work highlights the fact that even brands are communities.  In a culture today that prizes authenticity and community, Patrick has seen the primal code broadly and effectively used.  He continues to move on to new and exciting projects, such as his current work with IBM, and he even holds Primal live events.  Listen to learn how Patrick comments on senses as icons, primal code and its help in acquiring funding, expanding one's influence as an author, and even the primal code construct applying to veterans returning home. Learn more about Patrick's book, Primal Branding. Read Steve Brown's book, The Golden Toilet.Thinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. It also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

According to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies should work to develop belief systems. But how can they do that? In this episode Ian Paget interviews Patrick Hanlon, author of Primal Branding, and founder of the agency of the same name to discover the 7 key components that help to create, drive and sustain a belief system. Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brands-belief-system/ Books & Resources Mentioned Patrick Hanlon – Website | Facebook | Twitter Book: Primal Branding – Buy on Amazon US | Amazon UK Talk: Patrick Hanlon Primal Branding TEDxElPaso Talk Thank you to the sponsor, FreshBooks  I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Join Patrick Hanlon, senior advertising executive and founder of Thinktopia, as he sits down with The Conference Board Marketing Institute Leader, JP Kuehlwein, to discuss his latest book which reveals seven definable assets that together construct the belief system that lies behind and differentiates every successful brand from those that are less effective – whether it's a product, service, city, personality, social cause, or movement.

Would you take branding advice from someone whose book is required reading at YouTube? I would. In this episode, I interview brand expert Patrick Hanlon from Primal Branding about his views on brand-building. He shares lots of great wisdom that you will be able to implement into your own brand.Learn why many startups avoid the word branding when they have got it wrong. And learn the Primal Branding framework and put it to use for your own brand.Patrick works with billion-dollar companies, and with companies who aspire to become billion-dollar companies.Check out www.primalbranding.co for more.To sign up for a FREE training called Brand Strategy Made Simple, go towww.thefutureacademy.com and follow the links on the front page.Please like and leave a review to support this podcast, if you want more content like this. 

Today's Flash Back Friday comes from Episode 188, originally published in February 2015. Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code. Website: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Wondering if Diamond Comics distribution make sense for YOUR indie comic? Tyler James & indie comic writer Travis Gibb jam on this hot topic, uncovering the common misconceptions and myths about working with Diamond. Highlights of This Session Include: Indie comics writer Travis Gibb (The Broke Down Series) joins Tyler James for a frank discussion about the pros and cons of Diamond Comics Distribution.Common misconceptions and myths about working with Diamond.The key step between Kickstarter and Diamond that powered the success of ComixTribe in the direct market. Plus: It's the second half of 2019. Time to make some adjustments and course corrections so that you can hit your annual goals! This Session is Sponsored by... "Today’s Session is Sponsored by GORILLA MY DREAMS: GORILLA TAILS, 22 pages of Gorilla Noir written by Big Tim Stiles with art by Ahmed Raafat. GORILLA MY DREAMS: GORILLA TAILS is live on Kickstarter right now!" Links Mentioned in Today's Show The Creator & Small Publisher’s Guide to the Diamond Distribution Cyclehttp://www.comixtribe.com/2014/01/20/the-creator-small-publishers-guide-to-the-diamond-distribution-cycle/Everything You Need to Know About Small Press Distributionhttp://www.comixtribe.com/2013/02/24/everything-you-need-to-know-about-small-press-distribution/AskComixTribe Episode 5: DIY vs Diamond Distribution http://www.comixtribe.com/2014/11/24/askcomixtribe-episode-5-diy-vs-diamond-distribution/Tips for Submitting to Diamond http://www.comixtribe.com/2012/05/21/tips-for-submitting-to-diamond/ Audible Impact Recommendation Primal Branding by Patrick Hanlon. As a ComixLaunch listener, you can get Primal Branding today for FREE by going to ComixLaunch.com/audible and signing up for a 30 Day Free Trial. More About Our Sponsor GORILLA MY DREAMS: GORILLA TAILS is a 22-page superhero noir comic featuring Knockaround-Guy, a talking gorilla. Artist Ahmed Raafat and writer Big Tim Stiles tell five short stories that take place on the gritty streets of Struggle-Town. Gasp with excitement watching cops have a shootout with themed henchmen! Recoil with fear as Knockaround-Guy teams up with Cthulhu Williams to take down a female mutant Nazi turtle! Snort-laugh as MutherDucker gets drunk in the North Poles Strip Club. And so much more. GORILLA MY DREAMS is best described as "Batman: The Animated Series mashed with Ninja Turtles if Saturday morning cartoons were on TV after 10pm." If you like gritty comics like Daredevil and Hellboy, then I think you'll dig this comic. GORILLA MY DREAMS: GORILLA TAILS is live on Kickstarter right now!” ComixLauncher [207] Go Read the Classic ComixTribe Article titled Tips for Submitting to Diamond http://www.comixtribe.com/2012/05/21/tips-for-submitting-to-diamond/

Patrick Hanlon is the author of Primal Branding and the Social Code. As a branding expert, he has worked with Fortune 100 companies like Levi's, the Gates Foundation, and the United Nations. In this episode, he teaches us how we can build an army of loyal fans. MEET PATRICK▹twitter.com/hanlonpatrick JOIN OUR DISCORD▹ bit.ly/AshniD GET STREAM COACHING▹ patreon.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

So here we are, 12 weeks later. Three months since we took you on a tour of our local area, The Boyne Valley, for the first episode of “Chew The Fat”. Thousands upon thousands of…

It's difficult to pivot your channel and still keep people engaged when they subscribed for one thing, but you no longer want to do that one thing. How do you change directions with your channel and still keep viewers on board? It's hard to do and depends mostly on how well you established your brand prior to the switch. In this episode we'll talk about how to make that shift to a different topic or niche with your audience. "Primal Branding," by Patrick Hanlon: https://amzn.to/2GCabEk (affiliate) Leave your comments on our website here: https://videocreators.com/pivot-channel-keep-viewers-engaged-ep-123 BECOME A COMMUNITY SPONSOR: Access special community perks on our YouTube channel and support our trainings by clicking here: https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ/sponsor FREE EBOOK: "The Secret to Building your YouTube Audience" https://videocreators.com/product/secret-building-youtube-audience/ LET'S CONNECT! -- http://www.facebook.com/videocreators -- http://twitter.com/timschmoyer -- http://instagram.com/timschmoyer LISTEN TO THE VIDEO CREATORS PODCAST - iTunes: http://go.vcreators.co/vcTViTunes - Soundcloud: http://go.vcreators.co/vcTVSoundCloud - Stitcher: http://go.vcreators.co/vcTVStitcher - Google Play: http://go.vcreators.co/vcTVGooglePlay - Spotify: https://go.vcreators.co/vcTVSpotify

Yes, says Patrick Hanlon, CEO of Thinktopia. Join Lesley Jane Seymour as she welcomes a uniquely unconventional thinker and the first male voice of reinvention to the CoveyCast.  

Activerecall.co Primal Branding by Patrick Hanlon 3 topics from the book: 7 components of successful brands The importance of creation stories Primal personalities Misc. links: Video book notes by Ces on the video channel Shawn Michaels shows Marty Jannetty his favorite music is Sweet Chin Music

We interview Patrick Hanlon the author of Primal Branding and is the CEO and founder of THINKTOPIA, a global brand and strategic innovation practice for Fortune 100 clients including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers and many others.  

This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our first guest ever on January 1, 2015, was Patrick Hanlon, author of Primal Branding and The Social Code. A lot has changed since then and I couldn’t wait to catch up with On Brand guest #1. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers, Kraft Foods, Johnson & Johnson, Yum! Foods, Wrigley, PayPal, Gap, the United Nations and others. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. Hanlon’s latest book The Social Code: Designing Community In The Digital Age defines how to create communities via social media: and how to attract advocates who become so passionate about your success, they are willing to create it themselves. He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others. He was also featured as a subject matter expert in the 10- episode TV documentary series “The Kennedy Files” from Aspyr Media.  Episode Highlights What’s changed since Patrick was last here on the show? “A lot!” Hanlon noted, talking about the results of the 2016 presidential election. “Many are wondering — is this the end of authenticity? It may be the end of the (buzz)word ‘authenticity but trust is still important. Your brand is community — what others say about you.” Trust is important if you’re building a community. Politicians and presidents are absolutely brands. Since his first visit, Hanlon was also a part of the TV documentary on the Kennedys where he was asked if they are a brand? “Yes — brands are belief systems made up of primal code.” Hanlon then took us through all of the pieces of the Kennedy’s code from their creed (“Ask not what your country can do for you …”) and numerous icons (fashion, sunglasses). But what about Trump? "The biggest lesson for American business in all of this is that now politics has been as disrupted as other industries have been. More than the end of authenticity, this is the end of political laundering.” Unfiltered messages (good or bad) are what resonated with the electorate and propelled both Donald Trump and Bernie Sanders to unexpected heights. What remains to be seen is how the Trump brand squares with the brand of the United States. Hanlon’s primal branding system is so effective it can even be applied to our country with our creed (“life, liberty, and the pursuit of happiness), icons (flag, liberty bell, etc), and rituals (voting, the fourth of July). What brand has made Patrick smile recently? “I know there are brands that make me smile less today — like Apple and Starbucks. The concept that really makes me smile is virtual reality — what can be done with the technology." To learn more, go thinktopia.com and the Primal Branding page on Facebook. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Conrad Chua, head of admissions and marketing for Cambridge MBA gave us a shout for our episode featuring Robert Rose (with his fun Oracle vs. Marvel fact). Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Yes, it’s me. Marc Hershon — your host and hot cross bun for Epi143 of Succotash, the Comedy Soundcast Soundcast. We actually kick off this installment of Succotash Clips with the first of two musical offerings from our chum Abner Serd over at his Shaggy Dogs & Tall Tales soundcast. We've got a pile of snippets from comedy soundcasts to share with you. They’ve been gathered from near and far by our Associate Producer Tyson Saner, yours truly, and a few sent in by podcasters themselves via our direct upload link at http://hightail.com/u/Succotash.  Included in this show are clips from 2 Dope Queens, 288 Podcast, Bertcast, Mouth Time with Reductress, Proudly Resents, and Rex Rivetter, Private Eye. In addition we have a post-election Burst O' Durst segment by political comedian and social commentator Will Durst, plus a month-and-a-half old chat with Chris Mancini (Comedy Film Nerds) from the Podcast Lab at the Los Angeles Podcast Festival. I’m also going to feature a good old-fashioned folk song — Jesse James Blues — by a friend of mine, Patrick Hanlon. And there’s also another song from our buddy Abner Serd, not to mention a long-awaited return to the Tweetsack with our Carnival of Convivial Comradeship. Also, this epi is brought to you in timely fashion by Henderson’s Turkey Trousers. If you want to do it up right for Thanksgiving this year, stop dressing at the kids’ table and get yourself some Turkey Trousers from Henderson’s Pants!  A COUPLA PLUGS In the real world, you can catch me live if you’re in the Bay Area, specifically in Marin County, on December 1st when I’ll be hosting a Conversation with Michael Krazny. You may know Michael from NPR. He’s a humorist, a commentator and an author. And we’ll be at the Osher Marin JCC in San Rafael starting at 7:30 PM. You can find out more at http://hersh.co/krazny120116.  Then in January, Succotash has been invited to participate in the 16th Annual San Francisco Sketchfest! They're going to have us do a kind of roundtable with a bunch of the podcasters they’re have on hand. Too early to tell you who’s on the docket yet, but I’ll keep you informed. We’re going to be on Saturday, January 22nd, at 4:30, at Piano Fight in the city. Go to http://www.SFSketchfest.com for tix and deets. THE CLIPS 2 Dope QueensOne of the hottest shows to pop onto the soundcast radar this past year has been 2 Dope Queens with the absolutely delightful Phoebe Robinson and Jessica Williams, plus their favorite comedians who join them for stories about sex, romance, race, hair journeys, living in New York, and Billy Joel. They’re deep into their second season now, and our Associate Producer Tyson Saner has shaved us off a taste from their Epi17, “Fifty Shades of Matthew McConaughey”, where they’re joined by The Walking Dead’s Ross Marquand. That interview was bookended by two comedians, and Tyson mentioned that the show, to him, feels like a well produced LIVE talk show devoid of FCC regulations. I like that description. Proudly ResentsThere are lots and lots of fans of Adventure Time out there and friend-of-Succotash Adam Spiegelman recently talked with staff writer Kent Osborne (also star of Uncle Kent and Uncle Kent 2), on his Proudly Resents soundcast. (Adam and I were supposed to try to coffee it up when I was in LA for the Podfest back in September but between his new child and my not wanting to lose my coveted spot in the Podcast Lab, we couldn’t do it.) 288 PodcastWe had another clip uploaded to us from Matt Slayer, co-host of the 288 Podcast. I met Matt and his wife, Draven Star, in the Podcast Lab last September during the LA Podfest. They are an…interesting couple. Draven Star is an award-winning Erotic Video performer, they like bourbon — the name of their show is taken from 288 Bourbon — and their show is sort of a tribute to the Explicit rating on iTunes, you might say, In the clip they sent along, they interview porn actress Ella Nova. BertcastCongratulations to comedian Bert Kreischer, who just passed the 200 episode mark on his Bertcast soundcast! Tyson snipped us off a bit of Bert’s epi 201, where he chats with guest and fellow comic and soundcaster Zane Lamprey about the secrets of successful crowdfunding. Bert’s show is not the only soundcast to hit 200 episodes this week – big shout out to the Strange Times Show that also hit epi 200! Way to go Davian Dent, Kat Sorens, and Samantha Pett! Rex Rivetter, Private EyeWe’re definitely in a period of soundcasting where the well-produced narrative is beginning to blossom. Tyson Saner grabbed us a clip from Rex Rivetter, Private Eye, which the show description calls “a modern radio drama”. Set in 1955, it’s a hard-boiled P-I comic thriller, starring Randy Coule as Rex and series director Rhiannon McAfee as Jenny McIntosh. Epi8, which this clip is from, is called Triple Indemnity. (It’s actually part 2, but Tyson pulled this chunk because it features friend-of-Succotash Sabrina Charlie Miller (Changes In Latitudes) in the role of Luca. Mouth Time w/ReductressThe immensely popular site Reductress has been pumping out a soundcast with the great title of Mouth Time since March of this year. Tyson snipped us off a clip, featuring co-hosts Quenn and Div who “give you everything you expect from a women’s magazine in 2016.” (Tyson said he just HAD to finally check out the show because he’s been binge-listening to Gilbert Gottfried’s Amazing Colossal Podcast on Stitcher and he says every ad he has heard has been for Mouth Time. This clip is from Epi74: “Cold Storage Facility in a Chicken Farm.” Check out more Mouthtime on iTunes, Stitcher, and iHeartRadio. And don’t forget that you can now find Succotash on iHeartRAdio, too, and YouTube! We don’t have a video component tho the show, but you can listen to us anyway! GIVING THANKS I wanted to be sure to thank those of you who have been using the Amazon banner at the top of the page on our http://SuccotashShow.com homepage. We just got a check for $46 bucks and change from our skim off the top the past couple of months, which covers a month and a half of web hosting. I really appreciate it. Keep on shopping – I mean, c’mon, it’s time for Christmas, right?  Also, I know that a lot of soundcasts are using Patreon these days, but if you want to help Succotash and cut out the middle man, simply use the Donate button on our homesite. In exchange, I’ll mention your name here on the show, plug whatever you want AND I’ll send you…something. I don’t know what — I’ve got all kinds of merch from the Succotashery kicking around Studio P — so I’ll scoop something up and send it to you if you pass along a snailmail address when you donate. That's going to do it for Epi143. Please remember to pass the Succotash which is even easier now — let friends, family and absolute strangers know they can find us not only through our homesite and iTunes, Stitcher, and SoundCloud, but we're also now on the Laughable app, iHeartRadio, and even on YouTube! — Marc Hershon

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.   Key Takeaways: 1:30 – Jason gives a short introduction of Patrick.  5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too.  8:45 – Patrick shares a neat story about Maxwell House coffee.  12:30 – Patrick talks about the non-believers or the 'opposites'.  17:10 – Do the creation stories work better when you're a larger business?  20:30 – America's brand is entrepreneurship.  25:10 – How do you apply Primal Branding to social media?    27:25 – Social Code is the name of the new book.    Mentioned In This Episode: Primal Branding by Patrick Hanlon Social Code by Patrick Hanlon Simon Sinek TED Talk   http://thinktopia.com/

“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for building brands both online and off. As a huge fan of Hanlon’s work, I couldn’t wait to make him the inaugural guest on the On Brand podcast. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies and startups. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. His new book The Social Code builds on the concept of Primal Code outlined in Primal Branding, for the digital age. He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … You can subscribe to the show via iTunes, Stitcher, and RSS. If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out. Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet!

New BookPatrick Hanlon Primal Branding "A brand is a belief system" Download and Listen It's easy to understand why Coca Cola has become a brand after decades of advertising, but how did Starbucks become a brand in a fraction of that time with virtually no advertising? There are some traditional answers -- they have a great product, they have a great experience, or they have great people behind the counter. But other companies have that and haven't become believable brands. In his new book Patrick Hanlon digs into the seven key factors that makes a brand believable. Click here to stream podcast if you can't download it.

New BookPatrick Hanlon Primal Branding "A brand is a belief system" Download and Listen It's easy to understand why Coca Cola has become a brand after decades of advertising, but how did Starbucks become a brand in a fraction of that time with virtually no advertising? There are some traditional answers -- they have a great product, they have a great experience, or they have great people behind the counter. But other companies have that and haven't become believable brands. In his new book Patrick Hanlon digs into the seven key factors that makes a brand believable. Click here to stream podcast if you can't download it.