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Bob Lederer, founder of RFL Communications and Chief Mentor and Partner at RSB Insights and Analytics, joins us on Now that's Significant to reflect on the journey the insights sector has undertaken so far, delving into his substantial experience in the industry. In this episode, we cover: > How market research and insights teams are exposed to far too many 'innovative' tech tools that aren't put through adequate testing before being released into ways of working. > A brief history tour of how the industry got to where we are, revisiting some important milestones along the way, such as the early adoption of the internet, which birthed online research, initial usage of mobile phones in market research. > Innovation in and around the Millennium Bug, including what initially drove the major uptake of online research, plus the genesis of online communities. > The positive and negative impact of VC and PE on innovation in the market research space. > And some crystal ball time looking into the future of innovation within the sector. Enjoy the show
Bob Lederer is the author of Beyond Broadway Joe: The Super Bowl TEAM That Changed Football. In this episode, Bob sits down with Aron to discuss his book that looks at the various unheralded players on the 1968 New York Jets football team that shocked the world with their 16-7 victory over the vaunted Baltimore Colts of the National Football League in Super Bowl III that all but legitimized the American Football League and the forthcoming merger between the two rival leagues. https://www.thefootballodyssey.com/ https://twitter.com/FootballOdyc https://www.instagram.com/thefootballodyssey/ https://www.youtube.com/channel/UC3Kv_NInjlOAlE4lrpWu4zw/playlists https://www.amazon.com/gp/product/B074DT18G1/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
The Football History Dude is part of the https://sportshistorynetwork.com/ (Sports History Network - The Headquarters For Sports Yesteryear). NETWORK SPONSORS https://sportshistorynetwork.com/row1/ (Row One) - the vintage shop for sports history fans! EPISODE SUMMARY On January 12, 1969, the New York Jets astonished the nation when they beat the favored Baltimore Colts to win Super Bowl III. The key to the Jets' success was quarterback Joe Namath, whose superstar talent, revolutionary personality, cockiness, and charm made him an instant celebrity. But Namath didn't do it alone. In Beyond Broadway Joe, the members of that legendary team share for the first time their often funny, sometimes poignant, and always perceptive personal stories and memorable anecdotes about the Super Bowl team, its players and coaches, and that legendary win. They reminisce about how they became Jets, their success on the gridiron—ten of them were AFC All Stars that magical year of 1968—and reveal for the first time the tactic Namath used to frustrate the Baltimore Colts' defense. They speak about their reactions to Namath's "guarantee" of a Jets' Super Bowl victory, and how the "39 Forgotten" Jets behind him enabled Joe to fulfill that boast. Furthermore, Lederer has interviewed members of the Baltimore team, to provide a 360-degree account of the game that changed it all. Inside, you'll learn: How Joe Namath was able to manipulate the Baltimore Colts defense in Super Bowl III About the player who convinced Joe Namath he was a “hot date” and pranked the playboy quarterback How coach Weeb Ewbank used salaries of players on four other AFL teams to control Jets' player salaries How one Jet, whose play was limited to two games his rookie year, convinced Jets' Coach and General Manager Weeb Ewbank that he would become an all-star Why Jets' star offensive tackle Winston Hill, an eight-time All Pro tackle, was never considered, much less, elected to the Pro Football Hall of Fame How Super Bowl III may have saved the existence of several AFL teams scheduled to be part of the AFL-NFL merger And much more! AUTHOR BIO I've been a fan of the New York Jets since their first year (1963). I've always had an ability to write and have spent 40 years as a professional business writer and editor. Now, I've had the pleasure of creating the definitive story of the 1968-69 Super Bowl Jets, the only world championship earned by the team in the franchise's checkered history. I use the word "definitive" advisedly because this book tells the tales of that most memorable Jets team from the perspectives of all 45 players who put on a white and green uniform that year, plus Coach & General Manager Weeb Ewbank, Assistant Coaches Clive Rush, Walt Michaels, Buddy Ryan & Joe Spencer, and Principal Owner David A. "Sonny" Werblin. Jets fans and football fans who appreciate or want to learn how Super Bowl III radically changed the National Football League will enjoy Beyond Broadway Joe: The Super Bowl Team That Changed Football immensely. THE FOOTBALL HISTORY DUDE BACKGROUND https://sportshistorynetwork.com/podcasts/the-football-history-dude/ (The Football History Dude) is a show dedicated to teaching NFL fans about the rich history of the game we all know and love. I'm your host, Arnie Chapman, and I'm just a regular dude that loves football and is a nerd when it comes to learning about history. I created this show to share the gridiron knowledge nuggets I gain from researching various topics about the history of the National Football League. Each episode I welcome you to climb aboard my DeLorean to travel back in time to explore the yesteryear of the gridiron, and yes, that's a reference to the Back to the Future Movies.
When Football Is Football is part of the https://sportshistorynetwork.com/ (Sports History Network - The Headquarters For Your Favorite Sports' Yesteryear). EPISODE SUMMARY Today we talk to author Bob Lederer about his hometown New York Jets, his book about the Super Bowl Jets, and some of his fondest memories growing up watching football. If you would like to check out his book, the link is here. https://www.amazon.com/Beyond-Broadway-Joe-Changed-Football/dp/0062798049/ref=sr_1_1?crid=3T9RPIDXGKSUU&keywords=bob+lederer&qid=1643992655&sprefix=bob+lederer%2Caps%2C708&sr=8-1 (Beyond Broadway Joe: The Super Bowl TEAM That Changed Football: Lederer, Bob: 9780062798046: Amazon.com: Books) https://www.booksamillion.com/p/Beyond-Broadway-Joe/Bob-Lederer/9780062847164?id=8439927126730 (Beyond Broadway Joe by Bob Lederer (booksamillion.com)) SPECIAL OFFER https://www.newspapers.com/freetrial/?xid=2229&duration=semiannual&subtype=extra&ft=true (GET A 7-DAY FREE TRIAL TO NEWSPAPERS.COM TO LEARN MORE ABOUT THIS TOPIC AND MANY MORE SPORTS HISTORY MOMENTS FROM THE TIMEFRAME OF WHEN THEY OCCURRED.) ENTER GIVEAWAY We always have giveaways going on over at the Sports History Network. Head to the https://sportshistorynetwork.com/contest/ (CONTEST PAGE) to see what is up for grabs today. ABOUT FOOTBALL IS FAMILY Do you bleed your favorite football team's colors each weekend? Does the difference of a W or L in the box score dictate how you respond for the rest of the week? Or do most of your conversations with your family and friends revolve around your favorite football team? If you answered yes to any (or maybe all) of these questions, then you are in the right place. The host of this podcast truly believes that “Football Is Family” and he is on a mission to share the stories of other fans out there sharing how they have been touched by the greatest sport on Earth. Listen below to the trailer and learn more about the host and show. HOST - JEREMY MCFARLIN Growing up in Middle Tennessee, I didn't have a pro football team that was close enough to me to feel a part of. My first memory of pro football was Super Bowl 22. I picked the Broncos to win, and, even though they didn't win, I followed them from that point on. John Elway was (and is) my favorite player. I have played as the Broncos on Tecmo Bowl, Tecmo Bowl Super Bowl, Madden, and 2K Sports. I fondly remember the moments when the Broncos won Super Bowls 32 and 33. Around this time, the Oilers came to Tennessee. I was hooked. I finally had a team just down the road from my hometown of Bon Aqua. Oiler (and later Titans) mania hit this area. Jerseys, hats, footballs, merchandise, and several autographs later, I'm a Titans fan through and through. It's the dedication, the love, and the passion for football that helps me realize that football is family. Each fan base has a story, a history, and a love for their team. That's what I want to talk about each and every podcast. You can follow me https://twitter.com/jeremy_mcfarlin (@jeremy_mcfarlin). Message me if you want to share your reasons why your football team is family.
Welcome back to Intellicast! On today’s episode, Jason Inderhees joins Brian Lamar and Producer Brian to discuss all the latest market research news. Kicking the episode off, the guys talk about a recent video by Lisa Wilding Brown on Bob Lederer’s podcast responding to an article by Grey Matter. They guys were happy to see Lisa standing up for the sample industry and talked about how this type of lobbying is needed. You can get more details here: https://www.linkedin.com/posts/lisawildingbrown_response-to-more-dirty-secrets-of-online-activity-6770749885919625217-eIU- Next, the guys talk about InnovateMR’s new service, VisionSuite, and its various components. They then turn their attention to Imperium’s new automated respondent score called, QualityScore. Jason talks about the large number of new respondent or quality metrics that have launched recently, and how they all seem to have “score” in their name. He voices his concern that there it will be difficult from a client's perspective to understand the quality because all the scores are different. In the next segment, we had a listener submission for our ongoing talks about company names with a unique spelling. The company this time around is Vypr. Next, the guys talk about Ipsos’s 2020 results. While they reported a decline in revenue for the full year, they did see revenue growth in Q4. They guys find that this is another factor showing the recovery of the industry from 2020. In the last couple of stories, the guys talk about Annie Pettit’s new role with E2E Research and the new partnership between DISQO and Research Results. Finally, the guys talk about the new conference that Patrick Comer has launched in New Orleans, called the ResTech conference. You can find more details here: https://www.noew.org/event/6d45431e-0aef-41c8-b8ac-9ec3f7c1d5b1/websitePage:b382ffdd-b42e-499e-8cf7-22ebb1a1a484?RefId=ResTech%20Landing%20Page Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
Bob Lederer is veteran observer of the market research and consumer insights industry. He publishes several newsletters on the industry, and produces a widely-watched daily video series on industry developments. We discuss the history of market research, and how the field has continued to grow during The Corona Economy as companies have been pressed to make more decisions with more speed and less information than ever before. Bob’s Research Business Daily Report can be found here, and Bob can be found on LinkedIn here. His book “Beyond Broadway Joe: The Super Bowl Team that Changed Football” can be found on Amazon here.~~~~~~~~~~Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Without this game, the modern NFL as we know it does not exist. Super Bowl III between the New York Jets and Baltimore Colts marks an important moment in sports history. Coming into the ballgame, Joe Namath guaranteed a Jet victory. That was not the only eventful moment in the 1968 season. Join Andrew Hammond and his guest Bob Lederer, the author of Beyond Broadway Joe as they discuss the Jets stunning upset over the Colts and much more on Into the Archives with A-Hamm.
Bob Lederer is a Market Research industry institution. He began publishing the Research Business Report and related titles in 1995 and currently publishes a daily podcast, The Research Business Daily Report (RBDR).Bob also published a very successful book, "Beyond Broadway Joe," profiling the players - beyond Joe Namath - who were part of the 1969 Super Bowl championship. This interview is an enjoyable retrospective on the research industry and the glory days of the NFL. To subscribe to RBDR: https://www.linkedin.com/in/bob-lederer-rfl/To buy the book: https://www.amazon.com/Beyond-Broadway-Joe-Changed-Football/dp/0062798049/ref=sr_1_1?crid=2G6R8CANNP06T&dchild=1&keywords=beyond+broadway+joe&qid=1603831762&sprefix=beyond+broa%2Caps%2C265&sr=8-1
On this episode of In the Zone we welcome special guest Bob Lederer author of the book Beyond Broadway Joe The Super Bowl Team That Changed Football. In this episode we talk about Joe Namath, the American Football League, the history of football and so much more!! Check it out on this episode of In the Zone!!!
00:00-36:00: ML brings Gino Torretta on to chat about his amazing Miami career, the pressure/expectations of being a Hurricane when he arrived at a national power, winning the Heisman Trophy, his greatest highlights, what he's doing now, playing for Jimmy Johnson, how The U during his day would handle social media today, the Miami-Florida State rivalry, how he ended-up at Miami all the way from California and more! 37:00-1:00:00: Bob Lederer is next on his book "Beyond Broadway Joe," The Super Bowl Team That Changed Football, why the roster beyond Joe Namath was so good, Super Bowl III's place in history, what the Jet fan base would do today if the team won it all and more! This episode is presented by the below sponsors. Click the links for more. Follow Mike Lindsley on Twitter @MikeLSports. Rosie's Corner https://www.rosiescorner.com/menu Brian Conboy, Mass Mutual NYS https://advisors.massmutual.com/brian-conboy Welch and Company Jewelers http://welchjewelers.com/ Ale 'n' Angus Pub http://alenanguspub.com/ Pelrah Contracting http://pelrahcontracting.com/
This week on the Ain't Easy being Green Podcast......part two of our Bob Lederer interview. We talk Sam, Gase, the roster & 2019!!!!
Author & life long Jet fan Bob Lederer joins the guys to discuss his new Book "Beyond Broad Joe: The Superbowl TEAM that Changed Football"
Steve interviews Ed Sherman(00:04:55)from NFL Media. Ed and Steve catch up on Chicago sports, reminisce about The Sherman Report, and look back at ahead to Ed's book projects. Also, Steve and Ed breakdown the Super Bowl broadcast. The guys review Tony Romo's first Super Bowl broadcast, breakdown Jim Nantz's performance, and talk about CBS making the best of an awful game. Also, Bob Lederer(00:52:03)the author of a new book about the Super Bowl III winning New York Jets is on the program. The book is called, "Beyond Broadway Joe: The Super Bowl TEAM that Changed Football." Bob and Steve talk about the players that made the Jets squad great, their fun at night in Manhattan, and dive deep into some of the plans for the future of football that the Jets changed by upsetting the Colts. Steve starts the show by just being a complete bust and the worst podcast host of 2019. The book club update features a story about reaching out to the author of a new book about The Sopranos and his bizarre response. The show ends with one last thing about taking Paula to her first Sabres game. For more information follow the podcast on twitter @sports_casters Email: thesportscasters@gmail.com
Today, my guest is Bob Lederer, owner of RFL Communications. RFL Communications is dedicated to being a thought leader in the market research industry through distributing video content. Prior to starting RFL Communications, Bob has worked in the market research industry both on the brand and agency side. He founded his own firm in 1997 and has been providing valuable perspectives on the industry ever since. FIND BOB ONLINE: Linkedin Youtube Twitter RFL Communications FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:36] Over the last decade the market research industry has been disrupted. Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. Today my guest is Bob Lederer, owner of RFL Communications. RFL Communications is dedicated to being a thought leader in the market research industry. Prior to starting RFL Communications, Bob has worked in the market research industry both on the brand and agency side. He founded his own firm in 1997, and has been providing valuable perspectives on the industry ever since. Bob, thank you very much being on the Happy Market Research Podcast! So one of our core questions, and it has been drawn really by the audience interest is how did your parents wind up impacting who you are today and ultimately the success that you have had? [1:49] My parents are both European. My mother is a survivor of the holocaust of Auschwitz. And she survived the end of the war. They had her come out of a concentration camp and put her on a death march, which she survived. She weighed 57 pounds when she was freed by the Russians. I think it was somewhere in Poland. She spent some time in Sweden, a year recovering from what had happened to her, and then she had the option of going anywhere in the world and she came to the United States, met my father in 1946. They were married in 1948. And I was born in 1952. And they both had a very, very profound impact on me. You do not really think about it at the time. My father had his own business from the late 1950’s until the early 1980’s when he finally sold it and retired. My mom was always a housewife, very European in that way, but they both affected me because they both stressed to me ethics: doing the right thing personally and professionally. And one of the things that my dad stressed to me was to be an independent thinker, and to not follow the crowd or what everybody else was insisting that should be done. His phrase that I will always recall is: “Don’t become part of the rabble. Don’t just do what everybody else is doing. Think, and critically think, and look at what is really happening. You can make a decision about stuff.” And that has helped me both professionally and personally in my life. [3:40] It is really interesting to have the holocaust in your story. And then connecting that to the importance of critical thinking from your father. Of course, that makes perfect sense. [3:52] It also makes sense because my mother always said to me: “It can happen here”, which was her way of saying “Yes, Jews can be singled out in the United States just like they have been or were in Germany”. My father had come from Austria after he had left after Germany took over Austria. So he was lucky enough to escape and not have to go through the camps. But my parents emphasized to me the importance of being aware of what is going on around you at all times so that you can protect yourself and your family. And without getting political, in times like this I am indebted to them -they both passed away - for helping ...
Hey there Jets Fans! CJ is back in the cockpit to preview the upcoming match-up this Sunday as the NY Jets host the Green Bay Packers in a battle of struggling teams. Can Green Bay and QB Aaron Rodgers notch their first road win of the season vs. Gang Green? Or, will Sam Darnold lead this rag-tag bunch to another home win this season? Plus, Special Guest Navigator Lon Siegel from JetsZoneRadio stops by to give his thoughts about this 2018 campaign. CJ also weighs-in on the Pro Bowl as 3 NY Jets players are selected and, his review of Bob Lederer's book about the '68 Championship Team, "Beyond Broadway Joe" which is available for purchase now (hint for all you late bloomers out there ;-p) ! So, sit back, relax, and enjoy the show! As always, we thank YOU, THE FAN, for all of your support!
On the eve of the fiftieth anniversary of the New York Jets' historic achievement, a nostalgic, inside look from the men who composed the team behind Joe Namath’s Super Bowl III win, filled with exclusive insights and stories from the surviving players, coaches, and management of that championship team whose victory changed the landscape of American football. On January 12, 1969, the New York Jets astonished the nation when they beat the favored Baltimore Colts to win Super Bowl III. The key to the Jets’ success was quarterback Joe Namath, whose superstar talent, revolutionary personality, cockiness, and charm made him an instant celebrity. But Namath didn’t do it alone. In Beyond Broadway Joe, the members of that legendary team share for the first time their often funny, sometimes poignant, and always perceptive personal stories and memorable anecdotes about the Super Bowl team, its players and coaches, and that legendary win. They reminisce about how they became Jets, their success on the gridiron—ten of them were AFC All Stars that magical year of 1968—and reveal for the first time the tactic Namath used to frustrate the Baltimore Colts’ defense. They speak about their reactions to Namath’s "guarantee" of a Jets' Super Bowl victory, and how the "39 Forgotten" Jets behind him enabled Joe to fulfill that boast. Furthermore, Lederer has interviewed members of the Baltimore team, to provide a 360-degree account of the game that changed it all. Inside, you'll learn: How Joe Namath was able to manipulate the Baltimore Colts defense in Super Bowl III About the player who convinced Joe Namath he was a “hot date” and pranked the playboy quarterback How coach Weeb Ewbank used salaries of players on four other AFL teams to control Jets' player salaries How one Jet, whose play was limited to two games his rookie year, convinced Jets' Coach and General Manager Weeb Ewbank that he would become an all-star Why Jets' star offensive tackle Winston Hill, an eight-time All Pro tackle, was never considered, much less, elected to the Pro Football Hall of Fame How Super Bowl III may have saved the existence of several AFL teams scheduled to be part of the AFL-NFL merger And much more! The Jets players reflect on their evolution from a team considered part of a "Mickey Mouse" league, through the sudden transformation caused by the signing and introduction of Joe Namath on America’s sporting scene. The book explains from different angles—including Jets’ game plans—why Jets’ coaches and players were supremely confident going into Super Bowl III. Written by a lifelong Jets’ fan, Beyond Broadway Joe captures memories—and through never-before-seen material—sheds light on what happened from the 1963 launch of the Jets to the Super Bowl season and in Super Bowl III itself. This first complete celebration of the Jets’ Super Bowl team is a must for every Jets diehard, for fans of the old American Football League, those who follow the history of professional football, and for all who love the game. Bob Lederer is a writer and the founder of RFL Communications. A former resident of Flushing, New York, and current Jets fan from the team’s inception in 1963, he scrupulously followed the New York Jets through its early ups and downs—and its transformation into a championship contender. The Jets’ victory on January 12, 1969, when Bob was sixteen-years-old, was the most exciting sports day in his life. Now sixty-four, he has waited years to learn the full story from Joe Namath’s teammates, and can’t wait to share the Super Bowl-winning team’s story with Jets and football fans. He lives in Illinois. --- Support this podcast: https://anchor.fm/steve-richards/support
On January 12, 1969, the American Football League champion New York Jets stunned the sports world when they beat their heavily favored NFL title-winning counterparts the Baltimore Colts to win the third annual “AFL–NFL World Championship Game” – today remembered as version III of the “Super Bowl.” The key to the Jets’ ultimate success, of course, was superstar quarterback Joe Namath – whose talent, confidence and charm had already made him an instant celebrity when he first arrived on the Gotham sports scene in 1965. But the rise of the former (and by the end of its third season in 1962, insolvent) New York Titans to the top of the pro football heap was far from a solo effort. Author Bob Lederer (Beyond Broadway Joe: The Super Bowl Team That Changed Football) joins host Tim Hanlon to discuss the decade-long saga of the Jets’ remarkable evolution from a mediocre team in a dilapidated stadium in an oft-derided "Mickey Mouse" league, to a franchise that literally saved the AFL from itself and vaulted a newly merged NFL into the modern era of pro football. Thanks for supporting our great sponsors OldSchoolShirts.com, 503 Sports, SportsHistoryCollectibles.com, and Audible!
Team reporters Eric Allen and Ethan Greenberg discuss Sunday's plans to honor the Super Bowl III team. They're joined by Bob Lederer, author of _Beyond Broadway Joe: The Super Bowl Team That Changed Football_ to discuss his book (9:18).
Andrew Wetzler on Endangered Species Act, Bob Lederer on Filiberto Ojeda Rios This week on CounterSpin: Is the Endangered Species Act in danger itself? The House voted late last month to make significant changes in the landmark environment law. So how much attention did the press pay to this? We'll talk to Andrew Wetzler of the Natural Resources Defense Council about that. Also on the show: the FBI killing, under unclear circumstances, of longtime Puerto Rican independence activist Filiberto Ojeda Rios has sparked angry protest in Puerto Rico and around the country, but media, who've never shown much interest in Puerto Rican history or politics, haven't provided much beyond the bare facts. We'll get some background and context on this story from WBAI radio host and producer Bob Lederer. The post Counterspin – October 7, 2005 appeared first on KPFA.