Podcasts about clarity wins

Host Jeremy C. Park talks with author, speaker, facilitator and trainer, Steve Woodruff, known as the King of Clarity, who shares lessons from his two books, Clarity Wins and The Point, and highlights how he helps people flip the script on the corporate status quo by finding their focus and making themselves clear.During the interview, Steve talks about his career spanning over three decades and how he became known as the King of Clarity. He discusses why it is vital for individuals and businesses to "to get to the point" in a noisy and cluttered, competitive environment, and why a "memory dart" is better than an "elevator pitch." He goes in to detail on memory darts and how to craft them to be interesting, relevant, and vivid.Steve then talks about his two books. His first, Clarity Wins, teaches individuals how to rise above the noise and get referred. His second, The Point, trains individuals how to use his Clarity Fuel Formula, backed by practical brain science, to communicate with clarity and focus. He talks about how the book will equip readers with four easy steps and eight simple shortcuts to communicate clearly, concisely, strategically, and effectively. Steve wraps up sharing how he is now working with individuals around the nation, one-on-one, in quick, affordable sessions to create memory darts and enhance communication clarity and effectiveness.Visit https://www.stevewoodruff.com to learn more and to connect with Steve Woodruff.https://www.facebook.com/kingofclarityhttps://www.linkedin.com/in/swoodruff/

In episode 91 of the Leadership Jam Session, I sit with the King of Clarity, Steve Woodruff, to talk about his new book titled "The Point: How to Win with Clarity-Fueled Communications." The book is an expansion of Woodruff's previous work, "Clarity Wins," and it offers a practical and universal formula for clear communication applicable to any type of communication within an organization. The key focus is on overcoming common communication challenges, such as information overload and the need to engage the human brain effectively.Key Takeaways:A Universal Communication Formula: "The Point" provides a practical and universal formula for clear communication that can be applied across various contexts within an organization.Four Rules for Effective Communication:1. Have a Point: Clearly define the purpose and focus of your communication.2. Get to the Point: Quickly convey the relevance of your message to the audience.3. Get the Point Across: Ensure shared meaning and memory by engaging the audience.4. Get on the Same Page: Aim for alignment, agreement, and shared action.Eight Communication Tools for Leaders:1. Simple Statements2. Snippets3. Specifics4. Stories5. Stakes (Emphasizing the risk and benefit)6. Symbolic Language (Using symbols, illustrations, analogies)7. Side by Sides (Comparisons)8. Summaries (Condensing information into brief points)Leadership Communication: Leaders should focus on providing a clear and tangible focus, emphasizing the purpose and mission, and being specific about expectations to avoid ambiguity.Repetition for Clarity: Leaders should repeat their vision and mission at least five times more than they initially think necessary to ensure understanding and retention among team members.Communication Design: Woodruff introduces the concept of communication design, emphasizing the importance of structuring information effectively through stratification, starting with the most critical points.Competing with Noise: Acknowledge the constant competition for attention, especially in a world where people spend significant time in front of screens. Communication needs to be compelling to cut through the noise.Application Across Teams: Encourage teams to standardize around good communication practices, starting with clear communication during development days or team retreats.Impact on Project Management: Highlight the impact of clear communication on project management, emphasizing its role in preventing costly misunderstandings between stakeholders and vendors.Clarity as a Leadership Virtue: Woodruff emphasizes that clarity is a virtue, and lack of clarity can be considered unkindness. Leaders should prioritize making their communication clear to avoid misunderstandings and wasted time.Contact:Book: https://www.stevewoodruff.com/booksLinkedIn: linkedin.com/in/swoodruffhttps://www.stevewoodruff.com/

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Impactiviti/ClarityFuel, Steve Woodruff.Steve Woodruff's work primarily focuses on communication skills in the corporate world, including sales, marketing, training, and leadership development. He emphasizes that effective communication is essential in business and that many people struggle with providing too much information or being vague and confusing.According to Steve, the two main problems in communication are information overload and vagueness. Overwhelming recipients with excessive information can shut down their attention, whether it's through lengthy emails or rambling presentations. On the other hand, being vague and using jargon or technical terms can also lead to confusion.Many people, especially those new to marketing, may struggle with communication because it's not their primary skill set. Steve agrees and emphasizes that less is more when it comes to communication. He reveals that our brains process 11 million bits of information per second, but we can only focus on 60 bits simultaneously. Therefore, the competition for attention is fierce, and getting to the point quickly is crucial.Steve emphasizes the significance of having a clear and concise message that will stick in the minds of others. He refers to this as a "memory dart," a precise and memorable description that can easily be referred to. He suggests moving away from the term "elevator pitch" as it implies a forced and salesy approach. Instead, he advocates for using a word picture that captures the essence of what you offer, such as comparing oneself to the "Mercedes of podcasters for entrepreneurs."Key Points from the Episode:Importance of clear communication in various formsProblems of information overload and vagueness in communicationLess is more in communication, getting to the point quicklyApplying principles of clear communication in workshops and keynotesCreating a memorable and concise message ("memory dart")Moving away from the term "elevator pitch"Using word pictures to capture the essence of what you offerWrapping up offerings into something tight and memorableImportance of clarity for others to remember and refer to youAbout Steve Woodruff:Steve Woodruff, often called the "King of Clarity," boasts an impressive 37-year sales, marketing, consulting, and entrepreneurship career. This extensive experience uniquely positions him to impart the principles of clear and effective communication to others. Steve has a rich corporate training and workshop facilitation background, catering to a broad spectrum of companies, from startups to major players in the pharmaceutical industry.As the Founder and President of Impactiviti, Steve is sometimes dubbed the "Mayor of pharmaceutical sales training." His consultancy work spans various life sciences companies, where he advises on training solutions, including technology platforms and global implementations. His expertise is designing and executing diverse learning initiatives, such as workshops, pre-launch training, online modules, assessments, and webcasts.Notably, Steve is the author of the influential business book, "Clarity Wins" (2018), and he has recently released "

The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff About the Book: Is it possible to grab an audience's attention in this noisy, confusing world?  According to Steven Woodruff, the solution can be summed up in a word: clarity. Clarity-fueled communication is the practice of using the fewest words to make the biggest impact.  The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise. From email to sales pitches, from workshops to resumes, Steven Woodruff's Clarity Fuel Formula is the universal recipe for communications success.  The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page. About the Author: Steve Woodruff is known as the King of Clarity.  He is a consultant and author who has helped solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging.  Over more than four decades, Steve has taught, sold, presented, preached, marketed, blogged, authored, collaborated, coached, and networked... and at the core of every one of those activities is figuring out how to communicate clearly and effectively.  That's how the idea of finding a single, practical recipe - The Clarity Fuel Formula - evolved. He released his first book, Clarity Wins in 2018 (which was featured on episode 220 of The Marketing Book Podcast), with a focus on helping professionals with their branding and referral networking.  And, interesting fact – he and his wife are the proud parents of five sons, one of whom served in the United States Marine Corps!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/point-steve-woodruff  

Steve Woodruff, sometimes called the Mayor of pharmaceutical sales training, is the Founder and President of Impactiviti, an intelligent network specializing in clarity.   Steve has decades of experience consulting with numerous life sciences companies on training solutions, including technology platforms and global applications. Having consulted on the design and implementation of many types of learning initiatives for a wide variety of pharmaceutical companies, Steve brings a broad industry perspective to clients as new training activities are planned.   He is the author of the book Clarity Wins, a recent Amazon best-seller. Steve's half-day/full-day workshops on Communications, Collaboration, Vendor/Project Management, and Leadership Networking (based on Clarity principles) are very popular with Life Sciences clients.   Read the show notes on Arcbound's Podcast Page: https://arcbound.com/podcasts/    Find Arcbound here: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

How can leaders become better communicators? Steve Woodruff is a well-respected speaker and workshop facilitator, known as the 'king of clarity' throughout the business world. Steve has over 25 years of consulting experience in the life sciences training industry. He is also the author of the Amazon best-selling book "Clarity Wins. Get Heard. Get Referred". Steve joins me to discuss the challenges of good communication, how to network through ‘story-asking', and the importance of personal branding. Key Takeaways - How to communicate with clarity (00:00) - The inspiration behind Steve's best selling book (01:37) - The importance of personal branding (04:07) - Essential networking techniques (17:45) - The biggest challenge for communicators (23:37) - How to secure your listener's attention (30:23) Leadership ResourcesEmail: AskSteve@impactiviti.com https://urldefense.proofpoint.com/v2/url?u=http-3A__www.impactiviti.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=D13uQKv98XT_xbAIFLGUaVOV07KH8-Y0awefu2rT1ic&m=r5SpbK-OYu3s-pcDg8Riavxa-Gldn8Kfj0NofIzUTJ0&s=y0PbCPZhsO92NNCBPARsYyfcMCzZCaUqpgNrRYwhzOo&e= (www.impactiviti.com) LinkedIn: https://urldefense.proofpoint.com/v2/url?u=https-3A__www.linkedin.com_in_swoodruff_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=D13uQKv98XT_xbAIFLGUaVOV07KH8-Y0awefu2rT1ic&m=r5SpbK-OYu3s-pcDg8Riavxa-Gldn8Kfj0NofIzUTJ0&s=dZPWbnzPMO8mspstx_DjO3U9Qcj6ylwJlcl0sImG-VA&e= (https://www.linkedin.com/in/swoodruff/) Clarity workshops: https://urldefense.proofpoint.com/v2/url?u=https-3A__impactiviti.com_get-2Dtraining_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=D13uQKv98XT_xbAIFLGUaVOV07KH8-Y0awefu2rT1ic&m=r5SpbK-OYu3s-pcDg8Riavxa-Gldn8Kfj0NofIzUTJ0&s=y51GPDIp_rrEf-Euhao27TrOepVAhxNaC14rPgWu12Q&e= (https://impactiviti.com/get-training/) Newsletter: https://urldefense.proofpoint.com/v2/url?u=https-3A__www.linkedin.com_in_swoodruff_detail_recent-2Dactivity_posts_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=D13uQKv98XT_xbAIFLGUaVOV07KH8-Y0awefu2rT1ic&m=r5SpbK-OYu3s-pcDg8Riavxa-Gldn8Kfj0NofIzUTJ0&s=oLB3mwD1sL4_jpnDRT3uSkoKS4uaWCGIzyQ4nbokBtw&e= (https://www.linkedin.com/in/swoodruff/detail/recent-activity/posts/) (click on one to see the Subscribe button) Facebook (professional): KingOfClarity Book: https://www.amazon.com/Clarity-Wins-Get-Heard-Referred-ebook/dp/B07KLR233R/ref=sr_1_3?keywords=clarity+wins&qid=1640870464&sr=8-3

Steve Woodruff is a consultant, author, and speaker. He is the president of Impactiviti/Clarity Fuel, where he is known as the King of Clarity and offers life sciences training, consulting, and workshops. In a world full of noise and distraction, Steve helps businesses craft a clear message so they can be heard, remembered, and referred. In today's episode, we'll discuss the principles in Steve's book Clarity Wins and how we can create a clear brand message that will help us stand out against our competitors. Read more at: https://monetizationnation.com/blog/how-to-create-a-clear-brand-message/ 

Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills. Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take your communication to the next level.   ClarityFuel.com Steve on LinkedIn Steve's Book, Clarity Wins Building a StoryBrand

They call him the King of Clarity. Steve Woodruff helps individuals and businesses discover their professional DNA, define their offerings, target their ideal clients, and articulate their differentiating messages. Goal: make you crystal-clear, memorable, and referral-ready, in less than a day. Check out his amazing book: Clarity Wins, website: Clarity Fuel and LinkedIn. As always visit our sponsor Dave Toeben and our producer i65Music

Steve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard. remembered, and referred! BIGGEST COMPLIMENT I can give to an author and a Business Builders Show guest is that I changed what I do in my businesses based on what I learned from them!Learn more about Steve at clarityfuel.com. Of course buy his book CLARITY WINS$. Get heard. Get referred., so you too can learn and apply the lessons Steve shares. Steve's goal is to make businesses "referral ready" through clarity. Thanks for listening. You can learn more about me, your Business Builders Show host at martywolffbusinesssolutions.com. Call or text me with your questions or comments at 570 815 1626. See acast.com/privacy for privacy and opt-out information.

The King of Clarity, Steve Woodruff Steve Woodruff helps business owners, leaders and others discover their fit if they’re in charge of a business or brand, and are asking these kinds of questions: With all this stuff that we could be doing, where should our strategic focus be? How can we differentiate in the marketplace? Do we have a core message that our customers are grasping and remembering? Steve does this through something he calls Clarity Consulting. He says it's like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal is simple: Discover Your Fit. Then, he  helps you craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals. Sound like a plan for growth?  Today’s Sponsor is Impulse Creative’s Video Marketing Masterclass - George B Thomas built out an 11 module On-Demand Course on how to leverage Video in your Business. He covers everything from how to choose the right equipment, to what you can do videos about in your business. Check it out at impulsecreative.com/vfm and preview 2 modules for Free. Clarity is: Identity, Focus, Message Every company needs to be crystal-clear on their identity. What's your mission? You vision? Who are you really? #identity Where do you fit in the marketplace? Who do you reach? #focus How do you tell people about what you do and who you are? #message Steve has found that many companies that come to him are lacking in at least one of these areas, more commonly two or three.  When you don't know who you are, you don't know who to go after, and you don't know how to say what you do.  This work, Steve says, really has to be done by the people running the company. Founders, C-level executives... the leaders of the brand who set the vision. If you don't have the captain of the ship using a compass, you're sunk! "It's a scary thing because you're going to have to say yes to very specific things. Which means you'll say no to a lot." - Steve Woodruff on getting clarity Clarity Leads to a Simple, Memorable Message Steve describes his original consulting gig in the pharma world as the "eHarmony of Pharmaceutical Training." It's a great way to give people a quick picture on who he was. This is the goal of your clarity exercise: get your message to people in a simple-to-understand way.  This symbol, or metaphor, is the pinnacle to clarity. It's the most powerful way to portray who you and what you do in a matter of seconds. Take everything you've uncovered, your who, your what, your why... and distill it down into symbolic language. A word picture, an analogy. That's the goal. Navigational Tool to Growth: Your Network of People One of the most powerful tools for navigating your growth you have, and may not even realize, is your network. Steve learned that as his happy clients became his ambassadors, having a clear message helps tremendously in empowering them to help you grow.  This network should be full of people you can help, who can help you, and where you can be mutually beneficial when it comes to things you need like input and mental support. "Look beyond your tools and software. It works much better when you have a bunch of sympathetic souls with you." - Steve Woodruff on the importance of a network Sometimes Your Niche Has More to Grow You can't be everything to everyone. Find your niche, and explore it deeply. Steve works in the world of pharma training, which one would think gets tapped out quickly with only a few big players in the industry. What he's found, even in his own work, is that he's "barely scratched the surface."  Like many entrepreneurs, Steve faces the risk of shipwrecks due to lack of focus. Some call it shiny object syndrome. He found that over time he'd want to branch out and find clients in other industries. But diluting his message and chasing clients outside of the industry in which he's well known slowed down Steve's growth. Instead, focusing on his niche and digging deep gave him more ideal clients and more business. Connect with Steve Steve's website Steve on LinkedIn Steve on Twitter Clarity Wins the book  Other Helpful Links Forging an Ironclad Brand by Lindsay Pederson Whiskey Nate Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

The King of Clarity, Steve Woodruff Steve Woodruff helps business owners, leaders and others discover their fit if they’re in charge of a business or brand, and are asking these kinds of questions: With all this stuff that we could be doing, where should our strategic focus be? How can we differentiate in the marketplace? Do we have a core message that our customers are grasping and remembering? Steve does this through something he calls Clarity Consulting. He says it's like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal is simple: Discover Your Fit. Then, he  helps you craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals. Sound like a plan for growth?  Today’s Sponsor is Impulse Creative’s Video Marketing Masterclass - George B Thomas built out an 11 module On-Demand Course on how to leverage Video in your Business. He covers everything from how to choose the right equipment, to what you can do videos about in your business. Check it out at impulsecreative.com/vfm and preview 2 modules for Free. Clarity is: Identity, Focus, Message Every company needs to be crystal-clear on their identity. What's your mission? You vision? Who are you really? #identity Where do you fit in the marketplace? Who do you reach? #focus How do you tell people about what you do and who you are? #message Steve has found that many companies that come to him are lacking in at least one of these areas, more commonly two or three.  When you don't know who you are, you don't know who to go after, and you don't know how to say what you do.  This work, Steve says, really has to be done by the people running the company. Founders, C-level executives... the leaders of the brand who set the vision. If you don't have the captain of the ship using a compass, you're sunk! "It's a scary thing because you're going to have to say yes to very specific things. Which means you'll say no to a lot." - Steve Woodruff on getting clarity Clarity Leads to a Simple, Memorable Message Steve describes his original consulting gig in the pharma world as the "eHarmony of Pharmaceutical Training." It's a great way to give people a quick picture on who he was. This is the goal of your clarity exercise: get your message to people in a simple-to-understand way.  This symbol, or metaphor, is the pinnacle to clarity. It's the most powerful way to portray who you and what you do in a matter of seconds. Take everything you've uncovered, your who, your what, your why... and distill it down into symbolic language. A word picture, an analogy. That's the goal. Navigational Tool to Growth: Your Network of People One of the most powerful tools for navigating your growth you have, and may not even realize, is your network. Steve learned that as his happy clients became his ambassadors, having a clear message helps tremendously in empowering them to help you grow.  This network should be full of people you can help, who can help you, and where you can be mutually beneficial when it comes to things you need like input and mental support. "Look beyond your tools and software. It works much better when you have a bunch of sympathetic souls with you." - Steve Woodruff on the importance of a network Sometimes Your Niche Has More to Grow You can't be everything to everyone. Find your niche, and explore it deeply. Steve works in the world of pharma training, which one would think gets tapped out quickly with only a few big players in the industry. What he's found, even in his own work, is that he's "barely scratched the surface."  Like many entrepreneurs, Steve faces the risk of shipwrecks due to lack of focus. Some call it shiny object syndrome. He found that over time he'd want to branch out and find clients in other industries. But diluting his message and chasing clients outside of the industry in which he's well known slowed down Steve's growth. Instead, focusing on his niche and digging deep gave him more ideal clients and more business. Connect with Steve Steve's website Steve on LinkedIn Steve on Twitter Clarity Wins the book  Other Helpful Links Forging an Ironclad Brand by Lindsay Pederson Whiskey Nate Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

Steve Woodruff, the King of Clarity, joins the show to share how to unlock your company's DNA and produce crystal-clear messaging to generate sales and referrals. Hear the concept behind his new book Clarity Wins, how to get remembered when telling people what you do, why memory darts are better than elevator pitches, why everybody needs a villain, and even tips from brain science and astronomy. Connect with Steve at ClarityFuel.com, on Facebook at @KingOfClarity, and his book at ClarityWins.org

Steve Woodruff. Steve is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their brand identity and messaging. He is best known for his intensive clarity sessions, which, in less than a day, unlock a company's DNA and market positioning, and produce crystal-clear messaging to generate sales and referrals. He also helps people find their professional purpose with Clarity Consulting.The author of Clarity Wins, Steve loves to help people and businesses find clarity. In our conversation you'll hear how Chris Brogan gave him his nickname, how a Russian oligarch and his French chateau plays a part in Steve's story, and so much more.Connect with Steve:Steve's websiteClarity FuelClarity Wins (book website)LinkedInInstagramTwitter

Our guest today is Steve Woodruff, also known as the King of Clarity. Steve is the author of Clarity Wins. He helps individuals and businesses discover their professional DNA, define their offerings, target their ideal clients, and articulate their differentiating message. You can learn more about Steve’s work at https://www.stevewoodruff.com/ Never miss an episode of Unleashed - sign up for our weekly email at askunleashed.com

Clarity Wins: Get Heard. Get Referred by Steve Woodruff Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.

A Podcast for leaders, assisting them to build their on-line brand. We discuss the in-bound methodology and how we can get our message to our targeted audience. Sponsored by: Famous Digital Media

Brian talks to Steve Woodruff about his new book titled “Clarity Wins.” They discuss everything from knowing your greatest business challenge to finding your own super power! Listen and get some needed clarity in your business.

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode73 You simply cannot read the label of the jar you’re in! That’s why it’s important to leverage an outside voice to help you gain clarity and focus. Steve Woodruff serves as that voice for the introverted entrepreneur, helping you define your sweet spot and craft a message that allows you to stand out in a noisy world. Steve is the founder and president of Clarity Fuel, a consulting firm dedicated to helping solopreneurs, startups, small businesses and large corporations define their offerings, target their ideal clients and articulate their differentiating message. Steve is also the author of Clarity Wins: Get Head, Get Referred, and coauthor of the Amazon bestseller UNSTUCK: 10 Proven Strategies for Breaking Through the Barriers to Small Business Growth. Today, Steve shares his decision to build a business that reflects who he is and capitalizes on his strengths. He speaks to the themes in his new book, Clarity Wins, explaining how to define and embrace your ‘pigeon hole.’ Steve opens up about his high level of inwardness, discussing how it serves him in his business—yet also contributed to an extended battle with depression. Listen in for insight around employing an outside voice to help you define your sweet spot and get clear on your message, turning your clients into a referral sales force! In this episode you’ll learn… Steve’s decision to build a business that is a reflection of who he is. How Susan Cain’s work gave Steve permission to be an introvert. How Now, Discover Your Strengths helped Steve walk in his power. How Clarity Wins supports readers in defining their sweet spot. How clear words can turn customers into a referral sales force. The pros and cons of Steve’s ability to analyze and distill information. How Clarity Fuel grew out of Steve’s pharma matchmaking business. How Steve’s dogged determination has contributed to his success. Steve’s advice for introverts around employing a business coach. The significance of an outside voice in helping you achieve clarity. Why LinkedIn has proven to be Steve’s most valuable social platform. Steve’s affinity for asynchronous communication and scheduled calls. Steve's favorite quote "In our society, the ideal self is bold, gregarious, and comfortable in the spotlight. We like to think that we value individuality, but mostly we admire the type of individual who's comfortable 'putting himself out there." *** Become a VIP of my community Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/ *** Other links and resources mentioned in this episode: Clarity Fuel Steve on Twitter Steve on Facebook Steve on LinkedIn Steve on YouTube Clarity Wins: Get Heard. Get Referred. by Steve Woodruff Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain Susan Cain’s TED Talk: The Power of Introverts Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton Whisky Nate on Instagram Whisky with a View Zoom Skype Social Serving on LinkedIn Sarah’s Book List How Saying ‘No’ Can Help You Grow Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

“We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book Clarity Wins. About Steve Woodruff Steve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. You can learn more about him and his work at www.clarityfuel.com. Episode Highlights In a world that's noisy and distracted ... As you can tell from the first few minutes of the podcast, one thing Steve and I both like saying in our best announcer voice is,“In a world ...” However, in a world this noisy, Steve sees one mistake all too often.“People try to say too much. This actually creates confusion. You have to distill it down.” Physician, heal thyself. Steve correctly pointed to our Brand Driven Digital website, noting that our messaging needs more clarity like my author/keynote speaking site has. As it turns out, we're working on that and will have something to share in the months ahead. Why metaphor matters. On my author/speaking site, Steve noted the impact of the line,“The Indiana Jones of Branding and Marketing.” It's especially useful as it's a metaphor.“Metaphors offer short cuts to the memory hooks of the brain.” The Clarity Wins system. Metaphors are just part of Steve's framework. He shared how clarity comes from four key ingredients — statements (clear and concise sentences), stories (that reinforce these statements), snippets (keywords and metadata), and symbols (the aforementioned metaphors). What brand has made Steve smile recently? Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand! To learn more about Steve, check out the book at claritywins.org, connect with The King of Clarity on Facebook, and visit his company website clarityfuel.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says that the secret weapon he uses for his clients to break through the noise and distraction is Clarity. Steve breaks down how the clarity of our strategy and clarity in our messaging can help you succeed with your business goals and get referrals for your business. Also, since it is our first episode of the new year, we share some of our marketing predictions for 2019. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

How do you get clarity in your business and your life? Steve Woodruff and I are talking about his book, Clarity Wins and we talk about how many times we're talking above people's level and we're not really speaking with simplicity. How does having clarity create what really matters most?  Get your copy of this terrific book at http://claritywins.org    

In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book. In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. Special Guest: Steve Woodruff.

Join me as I share my best advice regarding persuasive communication. I will cover the importance of recognizing your audience identity, finding out what the audience cares about, speaking into their listening, and doing so with clarity and brevity.I even present one of the strangest mnemonic devices EVER for you to remember these 4 components! (bear with me... I'll work on these...)HERE IT IS: The artificial intelligence (AI) fixed the air conditioning (AC) in St. Louis (SL) through the CB Radio.AI=Audience IdentityAC=Audience Cares aboutSL=Speak into their ListeningCB=be Clear and Brief

In this Marketing Over Coffee: Learn about Clarity and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The book: Clarity Wins The 2008 Blogger Social Alumni Starting with UPS The Curse of Knowledge 5:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. […] The post Steve Woodruff on Clarity Wins appeared first on Marketing Over Coffee Marketing Podcast.

Steve Woodruff is known as the King of Clarity in a world full of noise and distraction. He helps businesses craft a message so clear that they can be heard, remembered, and referred, in over 30 years of business experience. He's consulted with companies ranging from solo startups to top five Pharma companies. His new book is, Clarity Wins. Resources: * https://clarityfuel.com/ – Website * Preorder his book, Clarity Wins Sponsored by: * LEADx.org – subscribe to become 1% better every single day Subscribe on iTunes to join our VIP Club: Please click here to subscribe on iTunes, and leave a quick rating. Nothing matters more for bringing the podcast to the attention of others. After you subscribe and leave a review, send an email to info at leadx dot org to let us know, and we'll invite you into the private LEADx VIP Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every Monday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you're looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It's packed with life hacks, daily career tips and leadership challenges that will turn you into a high potential leader in no time. What does LEADx stand for? We are exploring leadership. We are about NEXT GENERATION leadership. We believe that professional training and workplace education has not kept up with advances in digital media. Today's emerging leaders and management professionals just don't find 5 day workshops or eLearning modules to be very compelling. Today's talent is mobile and social. LEADx wants to help those that want to make an impact. Leadership is not a choice. You don't need a title to lead. You're a leader whether you want to be or not. Leadership is about influence. We want to help those who want to be great leaders. Great leaders at work, at home and in the neighborhood.

Clarity Wins is a proven handbook to create competitive advantage in any marketplace. You don't have to spend a million dollars to rise above the noise and grow referrals. You just need to learn how to be clear.