Podcast appearances and mentions of steve woodruff

If you're ready to slice through the noise and make your message heard, you won't want to miss this! We've got Steve Woodruff, the King of Clarity, on the mic. He's here to chop it up about his latest book, "The Point," and share his secret sauce for turning complex ideas into simple, attention-grabbing stories. With a rich history helping brands like Pfizer and MetLife, Steve knows a thing or two about making words work for you. Tune in for some wit, wisdom, and communication hacks that might just change how you connect with others in your podcast, your livestreams, businesses and life!

Unlock the secrets to real estate success with the legendary Steve Woodruff as he shares his remarkable journey that began in 1971. Discover how Steve transformed challenges into opportunities with a little help from a dedicated manager and developed his unique edge in the competitive real estate market. Learn how his story of perseverance and growth offers a blueprint for leveraging personal strengths to thrive in the real estate world and beyond.Join us on a transformative exploration of relationship-building in real estate, where the focus shifts from traditional sales tactics to a more empathetic, consultative approach. With insights from Steve and his mentor Ann, we redefine the real estate agent's role as a trusted advisor committed to understanding and serving clients' needs. This shift not only elevates the profession's sense of self-worth but also highlights enduring principles that remain pivotal from 1973 to 2025.Sharpen your skills with timeless wisdom and practical techniques as we journey through the essentials of negotiation, sales talk, and continuous personal growth. Unearth strategies that align with iconic lessons from the lumberjack story and Stephen Covey's "sharpen the saw" concept. Get inspired by Steve's forward-looking perspective on the potential of 2025, and take away valuable insights to fuel your journey towards new heights in the real estate industry.

Host Jeremy C. Park talks with author, speaker, facilitator and trainer, Steve Woodruff, known as the King of Clarity, who shares lessons from his two books, Clarity Wins and The Point, and highlights how he helps people flip the script on the corporate status quo by finding their focus and making themselves clear.During the interview, Steve talks about his career spanning over three decades and how he became known as the King of Clarity. He discusses why it is vital for individuals and businesses to "to get to the point" in a noisy and cluttered, competitive environment, and why a "memory dart" is better than an "elevator pitch." He goes in to detail on memory darts and how to craft them to be interesting, relevant, and vivid.Steve then talks about his two books. His first, Clarity Wins, teaches individuals how to rise above the noise and get referred. His second, The Point, trains individuals how to use his Clarity Fuel Formula, backed by practical brain science, to communicate with clarity and focus. He talks about how the book will equip readers with four easy steps and eight simple shortcuts to communicate clearly, concisely, strategically, and effectively. Steve wraps up sharing how he is now working with individuals around the nation, one-on-one, in quick, affordable sessions to create memory darts and enhance communication clarity and effectiveness.Visit https://www.stevewoodruff.com to learn more and to connect with Steve Woodruff.https://www.facebook.com/kingofclarityhttps://www.linkedin.com/in/swoodruff/

Getting your message heard in today's crowded digital world isn't easy, but clarity in communication can make all the difference. Steve Woodruff, the King of Clarity, shares his 4-step formula to help social marketers create impactful, memorable messaging. With insights tailored for a content-saturated landscape, Steve offers practical advice to sharpen your messaging and truly connect with your audience. Full Episode Details  In today's digital chaos, clarity is your secret weapon for cutting through the noise. Steve Woodruff, also known as the King of Clarity, shares how simplifying your messaging can help you grab attention and leave a lasting impact. His 4-step Clarity Formula is designed to help marketers define their message, hook their audience, and ensure their communication hits home. Steve reveals how understanding the brain's natural filters—like the Reticular Activating System (RAS)—can make your messaging more relevant and engaging. He explains how techniques like crafting “memory darts” and structuring information like a pyramid can help to simplify complex ideas and make your audience remember what matters. This isn't just about cutting words—it's about connecting on a deeper level. Clarity helps you build trust, align teams, and create messaging that truly resonates with your audience and inspires action. So, whether you're navigating a flood of AI-generated content or cutting back on jargon-loaded messaging, this conversation is your blueprint for clear, effective communication. In This Episode: 2:23 - Steve introduces himself and shares what he does 4:16 - The importance of clarity in cutting through today's noisy digital landscape 7:17 - How the brain's RAS and WIIFM principles make messages stick 9:20 - Staying authentic and relevant amid AI-generated content—and why clarity is the answer 11:50 - Breaking down Steve's four-step "Clarity Formula" for effective communication 15:03 - How structuring information like a pyramid helps simplify messaging and win over stakeholders while keeping audiences engaged 17:57 - Why timeless communication principles still apply in the age of social media 20:16 - Questions social marketers should ask to ensure their messages are clear and effective 22:14 - Brand examples: what FedEx gets right, and UPS gets wrong about messaging 26:35 - Using “memory darts” to create messaging that drives referrals 31:26 - Steve's advice for aspiring social pros Resources  Connect with Steve on LinkedIn Visit Steve's Website Visit SocialPros.com for more insights from your favorite social media marketers.

Angelo Robles, the Founder & CEO of SFO Continuity, shares insights on the mindsets, investment strategies, and alternative investments favored by the ultra-wealthy and family offices. We also discuss the potential high-reward opportunities that billionaires are excited about in 2024. Connect with Ben Fraser on LinkedIn ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/benwfraser/⁠⁠⁠⁠⁠⁠ Connect with Steve Woodruff on LinkedIn https://www.linkedin.com/in/steve-woodruff-cfp%C2%AE-9871288/ Connect with Angelo Robles on LinkedIn https://www.linkedin.com/in/angelorobles/ Access our FREE training on How to Invest in Private Credit: ⁠⁠https://www.privatecreditmasterclass.com/sign-up⁠⁠ Access our FREE Economic Report: ⁠⁠https://www.investwithaspen.com/free-economic-report⁠⁠ This podcast is sponsored by Aspen Funds which focuses on Private Credit, Industrial Real Estate, and Oil and Gas offerings for accredited investors: ⁠⁠https://aspenfunds.us/⁠⁠ Follow Aspen Funds LinkedIn: ⁠https://www.linkedin.com/company/aspen-funds/⁠ Instagram: ⁠⁠https://www.instagram.com/aspenfunds/⁠⁠⁠

In this week's episode of the SIMPLE brand podcast, I talk with Steve Woodruff.Known as the "King of Clarity," Steve's passion is helping companies and individuals communicate clearly and effectively. Steve is the author of two books, including his latest, The Point: How to Win with Clarity-Fueled Communications.Steve and I discuss how the use of his "Clarity Fuel Formula" helps communicators break through the noise to quickly grab - and keep - the attention of their audience without creating confusion.Here's what we discuss:How anyone can learn to be a simple, effective communicatorA business's main competitor isn't another business - it's noiseUnderstanding how the brain works is crucial to communicating clearlyWhy seconds matter in gaining your audience's attentionHow jargon and too much information shut down the attention center of the brainWhy assuming your audience shares your same level of knowledge is a critical mistakeThe importance of defining terms to bring clarity to the conversationWhy storytelling and analogies are brain-friendly communication toolsHow poor communication within an organization can lead to a 20% loss in efficiency per weekRESOURCES FROM THIS EPISODE:Steve's websiteSteve's book - The Point: How to Win with Clarity-Fueled CommunicationsSteve on LinkedIn

Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss: Why clarity is so important What's the struggle with it for communicators? Which skills should people focus on learning to be clear? And more... Join us and grab a copy of his book here: https://amzn.to/3U4ZCmm

In this Partnering Leadership episode, host Mahan Tavakoli speaks with clarity expert Steve Woodruff about the importance of clear communication for leaders. As the torrent of digital information competes for our attention, Steve emphasizes how leaders must craft focused messages that cut through the noise. Drawing from decades of consulting experience, Steve shares the core principles from his book "The Point" on transmitting ideas effectively amidst the modern barrage of disruption. He outlines specific techniques like storytelling and analogies that make messages stick in the minds of listeners. With humor and humility, Steve advocates that the starting point begins with self-awareness – leaders first know their own strengths before trying to communicate them. The conversation revolves around neuroscience, explaining why unclear communication fails. Steve offers research on how our brains filter information, only latching onto what seems immediately relevant. This biological filtering system demands that leaders prioritize clarity, first having a clear point themselves. Steve provides thought-provoking ideas on how to sequence messages, using illustrations and examples so others can readily comprehend key concepts.Steve analyzes common communication pitfalls that prevent alignment and action. He shares wisdom on the clarity necessary for personal branding, settling on the right descriptive words and stories that capture individual uniqueness. Actionable Takeaways:You'll learn the 4 core rules of effective communication and how to apply them to leadership messaging and meetings Understand why you need analytical clarity about your own strengths and story before trying to communicate personal brandingLearn ways symbolic language through metaphors, analogies, and anecdotes can make messages more memorable Discover how sequencing information creates "brain-friendly" communications tuned to relevance Find out why specificity is key and how telling leadership stories gives life to ideasSee how constructive personal branding comes through identifying and settling on just a few core descriptive keywordsConnect with Steve WoodruffSteve Woodruff Website Steve Woodruff LinkedIn The Point: How to Win with Clarity-Fueled Communications Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

In episode 91 of the Leadership Jam Session, I sit with the King of Clarity, Steve Woodruff, to talk about his new book titled "The Point: How to Win with Clarity-Fueled Communications." The book is an expansion of Woodruff's previous work, "Clarity Wins," and it offers a practical and universal formula for clear communication applicable to any type of communication within an organization. The key focus is on overcoming common communication challenges, such as information overload and the need to engage the human brain effectively.Key Takeaways:A Universal Communication Formula: "The Point" provides a practical and universal formula for clear communication that can be applied across various contexts within an organization.Four Rules for Effective Communication:1. Have a Point: Clearly define the purpose and focus of your communication.2. Get to the Point: Quickly convey the relevance of your message to the audience.3. Get the Point Across: Ensure shared meaning and memory by engaging the audience.4. Get on the Same Page: Aim for alignment, agreement, and shared action.Eight Communication Tools for Leaders:1. Simple Statements2. Snippets3. Specifics4. Stories5. Stakes (Emphasizing the risk and benefit)6. Symbolic Language (Using symbols, illustrations, analogies)7. Side by Sides (Comparisons)8. Summaries (Condensing information into brief points)Leadership Communication: Leaders should focus on providing a clear and tangible focus, emphasizing the purpose and mission, and being specific about expectations to avoid ambiguity.Repetition for Clarity: Leaders should repeat their vision and mission at least five times more than they initially think necessary to ensure understanding and retention among team members.Communication Design: Woodruff introduces the concept of communication design, emphasizing the importance of structuring information effectively through stratification, starting with the most critical points.Competing with Noise: Acknowledge the constant competition for attention, especially in a world where people spend significant time in front of screens. Communication needs to be compelling to cut through the noise.Application Across Teams: Encourage teams to standardize around good communication practices, starting with clear communication during development days or team retreats.Impact on Project Management: Highlight the impact of clear communication on project management, emphasizing its role in preventing costly misunderstandings between stakeholders and vendors.Clarity as a Leadership Virtue: Woodruff emphasizes that clarity is a virtue, and lack of clarity can be considered unkindness. Leaders should prioritize making their communication clear to avoid misunderstandings and wasted time.Contact:Book: https://www.stevewoodruff.com/booksLinkedIn: linkedin.com/in/swoodruffhttps://www.stevewoodruff.com/

This week on the Personal Brand Business Show I'm joined by Steve Woodruff, author of 'Clarity Wins' and his new book 'The Point'. Steve shares his journey as a solopreneur and his passion for helping people and companies create a clear and focused message to finally stand out.Discover the 4 tools - and 8 rules - of getting to The PointKey themes in this episode.1. Clarity: Essential for effective communication and differentiation.2. Personal Branding: Importance of clear messaging and differentiation.3. Sales & Marketing: Clear value proposition and purposeful communication.4. Corporate Workshops: Teaching clear communication principles for business success.5. Leadership Communication: Setting clear direction and avoiding confusion.6. Storytelling: Utilising personal and organisational stories for branding. 7. Networking: Making people feel valued and interesting.About Steve WoodruffSteve Woodruff is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. He is best known for a suite of facilitated workshops and keynotes to help teams become more effective in all forms of corporate communication and collaboration.https://www.stevewoodruff.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Impactiviti/ClarityFuel, Steve Woodruff.Steve Woodruff's work primarily focuses on communication skills in the corporate world, including sales, marketing, training, and leadership development. He emphasizes that effective communication is essential in business and that many people struggle with providing too much information or being vague and confusing.According to Steve, the two main problems in communication are information overload and vagueness. Overwhelming recipients with excessive information can shut down their attention, whether it's through lengthy emails or rambling presentations. On the other hand, being vague and using jargon or technical terms can also lead to confusion.Many people, especially those new to marketing, may struggle with communication because it's not their primary skill set. Steve agrees and emphasizes that less is more when it comes to communication. He reveals that our brains process 11 million bits of information per second, but we can only focus on 60 bits simultaneously. Therefore, the competition for attention is fierce, and getting to the point quickly is crucial.Steve emphasizes the significance of having a clear and concise message that will stick in the minds of others. He refers to this as a "memory dart," a precise and memorable description that can easily be referred to. He suggests moving away from the term "elevator pitch" as it implies a forced and salesy approach. Instead, he advocates for using a word picture that captures the essence of what you offer, such as comparing oneself to the "Mercedes of podcasters for entrepreneurs."Key Points from the Episode:Importance of clear communication in various formsProblems of information overload and vagueness in communicationLess is more in communication, getting to the point quicklyApplying principles of clear communication in workshops and keynotesCreating a memorable and concise message ("memory dart")Moving away from the term "elevator pitch"Using word pictures to capture the essence of what you offerWrapping up offerings into something tight and memorableImportance of clarity for others to remember and refer to youAbout Steve Woodruff:Steve Woodruff, often called the "King of Clarity," boasts an impressive 37-year sales, marketing, consulting, and entrepreneurship career. This extensive experience uniquely positions him to impart the principles of clear and effective communication to others. Steve has a rich corporate training and workshop facilitation background, catering to a broad spectrum of companies, from startups to major players in the pharmaceutical industry.As the Founder and President of Impactiviti, Steve is sometimes dubbed the "Mayor of pharmaceutical sales training." His consultancy work spans various life sciences companies, where he advises on training solutions, including technology platforms and global implementations. His expertise is designing and executing diverse learning initiatives, such as workshops, pre-launch training, online modules, assessments, and webcasts.Notably, Steve is the author of the influential business book, "Clarity Wins" (2018), and he has recently released "

I've yet to meet my guest today in person, but we live less than 30 minutes from one another. I think I need to work harder at changing that soon. His name is Steve Woodruff, and this will make his second appearance on the podcast; his first being about five years ago in Episode #243. […] The post 498: How to Win with Clarity-Fueled Communications with Steve Woodruff first appeared on Read to Lead Podcast.

The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff About the Book: Is it possible to grab an audience's attention in this noisy, confusing world?  According to Steven Woodruff, the solution can be summed up in a word: clarity. Clarity-fueled communication is the practice of using the fewest words to make the biggest impact.  The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise. From email to sales pitches, from workshops to resumes, Steven Woodruff's Clarity Fuel Formula is the universal recipe for communications success.  The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page. About the Author: Steve Woodruff is known as the King of Clarity.  He is a consultant and author who has helped solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging.  Over more than four decades, Steve has taught, sold, presented, preached, marketed, blogged, authored, collaborated, coached, and networked... and at the core of every one of those activities is figuring out how to communicate clearly and effectively.  That's how the idea of finding a single, practical recipe - The Clarity Fuel Formula - evolved. He released his first book, Clarity Wins in 2018 (which was featured on episode 220 of The Marketing Book Podcast), with a focus on helping professionals with their branding and referral networking.  And, interesting fact – he and his wife are the proud parents of five sons, one of whom served in the United States Marine Corps!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/point-steve-woodruff  

Did you know that Netflix is also a gaming platform now? That Apple make TV shows? That Disney own a number of YouTube channels without the Disney branding? It's because they know what Steve Woodruff knows. If you're a podcaster, you might think the competition is other podcasters. If you make movies, you might think the competition is another movie. You'd be wrong. See, what Netflix, Apple, Disney, and Steve know, is that the competition is everything. People are assaulted every day by stimuli, and if you want to cut through all of the noise, you need to stand out by being an effective communication designer. And there's no better person to tell us how to do that than the King of Clarity himself. Plus, in the PRO show, we talk about using AI to write books, and Steve's process for writing his latest book, The Point. Top Takeaways The average American spends 7-10 hours per day in front of a screen. On top of that, we see 4,000-10,000 ads every day. In other words, there is a lot of stuff competing for our attention.  You want to be pigeonholed! Instead of an “Elevator Pitch,” which sounds stuff and outdated, Steve prefers the term “Memory Dart.” What's one sentence you can say to people so they know exactly what you do?  If you're not communicating clearly to an outsider, you're not communicating clearly. You want to make sure your copy (website, LinkedIn profile, Twitter) makes sense to people who don't know your work well. Show Notes Steve Woodruff Steve in Linkedin Want to be a Better Speaker? Do THESE Things with Mike Pacchione Clarity Wins Book You're Writing Your Business Book Wrong with Josh Bernoff Sponsored by:  Hostinger | Lulu | Sensei Sponsored by: Hostinger: Get 10% off + 2 months free with code BUILD Lulu: Sign up for free today and sell your book. Sensei: Save 20% FOR LIFE with code JOECASABONA ★ Support this podcast ★

Struggling to get your message across? Dive deep with the King of Clarity, Steve Woodruff, as he unravels the art of impactful communication. Discover why simplicity is key, and how the right words can leave a lasting impression. Plus, a sneak peek into his new book, "The Point: How to Win with Clarity-Fueled Communication." Make every conversation count—tune in now! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff https://amzn.to/47ElCcm Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity. Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise. From email to sales pitches, from workshops to resumes, Steven Woodruff's Clarity Fuel Formula is the universal recipe for communications success. The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.

In this Marketing Over Coffee: Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business […] The post Getting to The Point with Steve Woodruff appeared first on Marketing Over Coffee Marketing Podcast.

Background:Vanderbilt University Bachelor in PsychologyDirector of sales and marketing VP of Business DevelopmentVP of CommunicationsCollaborating AuthorCo-Founder / Co-Moderator (Leadership Chat)President of Impactiviti / ClarityFuel for over 17 yearsHighlightsAnother paper boyConsultant / AuthorSunday French ToastClarity is the heart and soul of everything he doesChose his College based on Astronomy, Quickly adjusted to PsychologyReads 3 to 8 books at a timeHis mind loves to put things in orderMarketing as early as age 14 years oldStrength Finder Focus on what you do well (Forget about the weaknesses)Getting people in touch with their wiringDiscovering that he was a consultant all alongFiguring it all out on his ownRunning out of challenges means changing it up a bitThe impact of his Dad being an inventorTMI is a big problem to clarityYou are going to be Pidgeon holed, so you might as well find your pigeon hole and tell it to the worldWant to be a guest? Email me at gpnowak@gmail.com!

Highlights:Helping people with their Brand and their Niche in 2 sessionsSteve in the King of ClarityMassive gap in leadership development that can be filled by coachesUse plain simple language to describe yourselfGet it right then focus on being effectiveGet your clients talking and he continually asks for storiesBe specific about yourself, find your pigeon holeLet go of trying to be great at 15 thingsThe power of responsibility & relationships

Steve Woodruff, sometimes called the Mayor of pharmaceutical sales training, is the Founder and President of Impactiviti, an intelligent network specializing in clarity.   Steve has decades of experience consulting with numerous life sciences companies on training solutions, including technology platforms and global applications. Having consulted on the design and implementation of many types of learning initiatives for a wide variety of pharmaceutical companies, Steve brings a broad industry perspective to clients as new training activities are planned.   He is the author of the book Clarity Wins, a recent Amazon best-seller. Steve's half-day/full-day workshops on Communications, Collaboration, Vendor/Project Management, and Leadership Networking (based on Clarity principles) are very popular with Life Sciences clients.   Read the show notes on Arcbound's Podcast Page: https://arcbound.com/podcasts/    Find Arcbound here: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

Vocal courtesy of Bellevue Presbyterian Church, used with permission.Join My Zoom — Are PodCast Tags  Necessary?  No, They are Vital Think Search Engine OptimizationIn this 45-minute conference, we identify & suggest those little internet squiggles which are so beloved of Search Engine Optimization & help others find your podcast. “We are all competing for a pixel of space in a crowded mind” Steve Woodruff.  Employing the proper tags will move you up in any search—45 minutes for $9.95 Register thru EventBrite.

Join us as we speak with Amazon best-selling author and "King of Clarity", Steve Woodruff, about the importance of communicating with clarity when you are looking for a new job.  Clarity about who you are, what you bring to an organization, and why you are the right candidate are essential points of differentiation in today's competitive job market.  Find out ways to maximize your potential during this impactful episode!

How can leaders become better communicators? Steve Woodruff is a well-respected speaker and workshop facilitator, known as the 'king of clarity' throughout the business world. Steve has over 25 years of consulting experience in the life sciences training industry. He is also the author of the Amazon best-selling book "Clarity Wins. Get Heard. Get Referred". Steve joins me to discuss the challenges of good communication, how to network through ‘story-asking', and the importance of personal branding. Key Takeaways - How to communicate with clarity (00:00) - The inspiration behind Steve's best selling book (01:37) - The importance of personal branding (04:07) - Essential networking techniques (17:45) - The biggest challenge for communicators (23:37) - How to secure your listener's attention (30:23) Leadership ResourcesEmail: AskSteve@impactiviti.com https://urldefense.proofpoint.com/v2/url?u=http-3A__www.impactiviti.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=D13uQKv98XT_xbAIFLGUaVOV07KH8-Y0awefu2rT1ic&m=r5SpbK-OYu3s-pcDg8Riavxa-Gldn8Kfj0NofIzUTJ0&s=y0PbCPZhsO92NNCBPARsYyfcMCzZCaUqpgNrRYwhzOo&e= (www.impactiviti.com) LinkedIn: https://urldefense.proofpoint.com/v2/url?u=https-3A__www.linkedin.com_in_swoodruff_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=D13uQKv98XT_xbAIFLGUaVOV07KH8-Y0awefu2rT1ic&m=r5SpbK-OYu3s-pcDg8Riavxa-Gldn8Kfj0NofIzUTJ0&s=dZPWbnzPMO8mspstx_DjO3U9Qcj6ylwJlcl0sImG-VA&e= (https://www.linkedin.com/in/swoodruff/) Clarity workshops: https://urldefense.proofpoint.com/v2/url?u=https-3A__impactiviti.com_get-2Dtraining_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=D13uQKv98XT_xbAIFLGUaVOV07KH8-Y0awefu2rT1ic&m=r5SpbK-OYu3s-pcDg8Riavxa-Gldn8Kfj0NofIzUTJ0&s=y51GPDIp_rrEf-Euhao27TrOepVAhxNaC14rPgWu12Q&e= (https://impactiviti.com/get-training/) Newsletter: https://urldefense.proofpoint.com/v2/url?u=https-3A__www.linkedin.com_in_swoodruff_detail_recent-2Dactivity_posts_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=D13uQKv98XT_xbAIFLGUaVOV07KH8-Y0awefu2rT1ic&m=r5SpbK-OYu3s-pcDg8Riavxa-Gldn8Kfj0NofIzUTJ0&s=oLB3mwD1sL4_jpnDRT3uSkoKS4uaWCGIzyQ4nbokBtw&e= (https://www.linkedin.com/in/swoodruff/detail/recent-activity/posts/) (click on one to see the Subscribe button) Facebook (professional): KingOfClarity Book: https://www.amazon.com/Clarity-Wins-Get-Heard-Referred-ebook/dp/B07KLR233R/ref=sr_1_3?keywords=clarity+wins&qid=1640870464&sr=8-3

Steve Woodruff is a consultant, author, and speaker. He is the president of Impactiviti/Clarity Fuel, where he is known as the King of Clarity and offers life sciences training, consulting, and workshops. In a world full of noise and distraction, Steve helps businesses craft a clear message so they can be heard, remembered, and referred. In today's episode, we'll discuss the principles in Steve's book Clarity Wins and how we can create a clear brand message that will help us stand out against our competitors. Read more at: https://monetizationnation.com/blog/how-to-create-a-clear-brand-message/ 

*Airdate 2/5/2019 In today's episode, Steve will share his secret weapon for generating the one source of revenue that will most effectively fuel your business: referrals What are the two “moments of truth” in your message? Why clarity is so important at radio station WIIFM? Why do you need to define and embrace your “pigeon-hole”? Why are stories so important? What are the best kinds of stories? How do you identify your “super-power”? To learn more about Steve Woodruff, visit his website at: www.clarityfuel.com. To purchase or download a copy of Steve's book Clarity Win$. Get Heard. Get Referred, go to: www.claritywins.org To learn more about growing your family business and planning for a successful transition, check out our website at www.tncfb.com Podcast made with help provided by Visual Media Co. https://www.visualmediaco.com/

Author Steve Woodruff returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Clarity Wins: Get Heard. Get Referred, communication expert Steve Woodruff joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Franklin, Tennessee, his son the social media whiskey influencer, how his consulting and coaching business has adapted for the better, why communicating with clarity is so difficult for organizations, why he despises the word "solutions," and much much more! Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/steve-woodruff

You have a business name. You have a product or service you offer. You probably have a website and a logo. But do you know your keywords? If not, you're missing out on a valuable tool that communicates how you help people. A little while back, I came across an insightful post on LinkedIn by my friend Steve Woodruff, who is known as the King of Clarity. Steve was talking about the value of keywords for your business. I wasn't sure what he meant, so after a brief explanation, I invited him back on the podcast to give us some insights on using keywords for our business. (If you've been listening to this show for a while, you might remember Steve's first appearance back on Episode 74.) Steve is a consultant who helps businesses, as well as individuals in career transition. In this conversation, Steve explains what keywords are, why they are important, how to decide on your keywords, and how to use them well. This is a fantastic episode that is packed with insights you can put into practice immediately! You can find out more about Steve on his website, https://www.stevewoodruff.com, as well as LinkedIn and Twitter. You can find the full show notes here: https://kentsanders.net/170 Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com. *** If you enjoyed this episode, we'd love for you to leave a review on Apple Podcasts. It helps more people discover the show, which helps us create better content and resources. Subscribe and grab your free gift: https://kentsanders.net/subscribe Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders

You have a business name. You have a product or service you offer. You probably have a website and a logo. But do you know your keywords? If not, you’re missing out on a valuable tool that communicates how you help people. A little while back, I came across an insightful post on LinkedIn by my friend Steve Woodruff, who is known as the King of Clarity. Steve was talking about the value of keywords for your business. I wasn’t sure what he meant, so after a brief explanation, I invited him back on the podcast to give us some insights on using keywords for our business. (If you’ve been listening to this show for a while, you might remember Steve’s first appearance back on Episode 74.) Steve is a consultant who helps businesses, as well as individuals in career transition. In this conversation, Steve explains what keywords are, why they are important, how to decide on your keywords, and how to use them well. This is a fantastic episode that is packed with insights you can put into practice immediately! You can find out more about Steve on his website, https://www.stevewoodruff.com, as well as LinkedIn and Twitter.  You can find the full show notes here: https://kentsanders.net/170 Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com.  *** If you enjoyed this episode, we’d love for you to leave a review on Apple Podcasts. It helps more people discover the show, which helps us create better content and resources. Subscribe and grab your free gift: https://kentsanders.net/subscribe  Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders 

Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills. Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take your communication to the next level.   ClarityFuel.com Steve on LinkedIn Steve's Book, Clarity Wins Building a StoryBrand

What does it mean to find clarity in your life and your business? Steve Woodruff, the King of Clarity, joins me to discuss just that. You won’t want to miss his valuable pieces of information on why you should find clarity and how. Steve has spent the last 30 years helping businesses, small and large, to get on the same page with their message both internally and externally. There are five questions that many companies don’t take the time to ask themselves about what they do, who they do it for, how they do it, and why.  One of his biggest dreams is that all companies start asking and answering these questions at the C-suite level, or the top of their organization. Once your leadership is clear on the company message, it can be filtered down to every employee. When everyone is on the same page, your clients and customers will always feel that the message they receive is consistent.  If you have no idea where to start, think first about what it is you want to do. You cannot find clarity with your message if your offer or your service isn’t clear. You cannot be heard if you don’t know what you should be known for. People can’t refer you to others if they’re not sure what you do. Listen in to hear all of Steve’s wonderful advice. Then start answering the five questions for yourself and your business. Let us know if answering those questions helps you to see your own message more clearly. Show Notes: [02:05] Our topic for today? Getting heard and referred! [03:06] Welcome Steve Woodruff, the King of Clarity, to Women Worldwide. [04:11] How did Steve become the King of Clarity?  [06:32] Learn why Steve’s company is called Clarity Fuel. [07:34] Steve shares the main takeaways from his book and who it is for. [09:35] How does the activating language work?  [12:29] What channels and where should you focus your efforts?  [14:05] Learn how to ask the right questions of yourself to find clarity. [17:44] How does Steve apply emotional intelligence to his company? [20:17] Steve shares how he has found his own clarity. [23:03] What are the best questions you should ask yourself to find clarity? [27:17] Hear Steve share one of his dreams for all businesses. [29:13] What advice does Steve have to help you find clarity?  [30:40] Connect with Steve and grab his book. Links and Resources: ClarityFuelClarity Wins by Steve WoodruffSteve on FacebookSteve on LinkedInSteve on Twitter Episode Sponsor: Feel First Test

Today it's my honor to have a new acquaintance on the show with me. Steve Woodruff has a really interesting title. He is known as the “King of Clarity.” If your organization needs some guidance on getting through all of the “noise” that is out there, this is the episode for you! BREAK THROUGH THE GRAY MATTER OVERLOAD We live in an age of information that is everywhere, all the time. Everywhere we turn there is more noise; it is coming from all angles and from companies of all sizes. There is so much out there competing for our attention. So companies are faced with the challenge of breaking through gray matter overload (“GMO”). Steve points out that everyone out there is suffering from GMO, and companies need to find a way to reach their audiences. Does your company have an effective way to cut through all that sensory input and get your message heard? Steve has ways of doing that, and he shares some valuable information in this episode. CLARITY HAS VALUE Steve describes clarity as being characterized by a memory dart, a way of cutting through the clutter and making people understand you. He thinks of the memory dart as “a way to get a message across into people's brains very quickly.” That is important when you consider all of the information people process each day. Clarity has a great deal of value for every organization. How do you effectively get your message across to others? He also discusses the core value of organizational clarity both internal and external to the organization. We all know to prioritize connecting with our customers for branding and growth, but there is also great value to be had internally. After all, it is essential to have everyone on the same page with regards to internal communication, collaboration, networking, branding, and vision. So we also discuss this huge need for internal clarity. Episode Highlights: What a memory dart is and how it can help your business GMO - gray matter overload - what it is and how to cut through it What the human brain reacts to and how even small companies can be competitive “It's not our audience's job to figure us out” - the importance of truly understanding that and moving beyond it The huge need for internal, as well as external, communication and some insight on developing that Keywords to communicate identity and value within an organization The 5 elements on the approach to clarity Referral readiness - what it is and why it's important Until next time, lead well!  Bill Episode Resources: Connect with Steve Woodruff: https://clarityfuel.com/ LinkedIn: https://www.linkedin.com/in/swoodruff/ FaceBook: https://www.facebook.com/kingofclarity/ Book: Clarity Wins   Connect with Bill: Book a time to speak Web: https://www.theinnovatusgroup.com LinkedIn: https://www.linkedin.com/in/bill-perry/ Twitter: @innovatusgroup Instagram: https://www.instagram.com/thebillperryshow/   ***   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

They call him the King of Clarity. Steve Woodruff helps individuals and businesses discover their professional DNA, define their offerings, target their ideal clients, and articulate their differentiating messages. Goal: make you crystal-clear, memorable, and referral-ready, in less than a day. Check out his amazing book: Clarity Wins, website: Clarity Fuel and LinkedIn. As always visit our sponsor Dave Toeben and our producer i65Music

I’ve always believed that communication is critical to innovation. If you have the best ideas in the world but nobody is listening, you can’t make a difference. Steve Woodruff, a.k.a., King of Clarity, joins me to dive into how best to get your ideas heard AND the science behind why it works.   Steve Woodruff is the Founder and CEO of ClarityFuel, a company that helps individuals and teams communicate with power. His new book, Clarity Wins: Be Heard. Be Referred. helps people of all levels get their message heard above the noise. And why does clarity win? Because being able to communicate coherently is one of the things that makes or breaks whether a business succeeds.   Sometimes, we think we’re being clear, but the other person doesn’t get the message. Why? The truth is we are competing with noise. Steve explains what this noise is, and why it is so important to get people on the same page and arrive collaboratively at a shared meaning. We also dive into the Reticular Activating System (RAS) and how making your message relevant to your listener can help grab their attention. Steve shares some shortcuts to help you cut through the noise through symbolic language and simple language, and the five elements of clarity to narrow down into a micro-niche. He also has insights about how clarity improves collaboration and teamwork, and why it’s critical to position yourself as different and wonderful, rather than just better.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities… Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode:   Steve Woodruff ClarityFuel Steve Woodruff on LinkedIn Apple Clarity Wins: Get Heard. Get Referred., by Steve Woodruff Steven Pinker, Harvard, “The Curse of Knowledge” CrossFit Peloton  

Steve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard. remembered, and referred! BIGGEST COMPLIMENT I can give to an author and a Business Builders Show guest is that I changed what I do in my businesses based on what I learned from them!Learn more about Steve at clarityfuel.com. Of course buy his book CLARITY WINS$. Get heard. Get referred., so you too can learn and apply the lessons Steve shares. Steve's goal is to make businesses "referral ready" through clarity. Thanks for listening. You can learn more about me, your Business Builders Show host at martywolffbusinesssolutions.com. Call or text me with your questions or comments at 570 815 1626. See acast.com/privacy for privacy and opt-out information.

The King of Clarity, Steve Woodruff Steve Woodruff helps business owners, leaders and others discover their fit if they’re in charge of a business or brand, and are asking these kinds of questions: With all this stuff that we could be doing, where should our strategic focus be? How can we differentiate in the marketplace? Do we have a core message that our customers are grasping and remembering? Steve does this through something he calls Clarity Consulting. He says it's like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal is simple: Discover Your Fit. Then, he  helps you craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals. Sound like a plan for growth?  Today’s Sponsor is Impulse Creative’s Video Marketing Masterclass - George B Thomas built out an 11 module On-Demand Course on how to leverage Video in your Business. He covers everything from how to choose the right equipment, to what you can do videos about in your business. Check it out at impulsecreative.com/vfm and preview 2 modules for Free. Clarity is: Identity, Focus, Message Every company needs to be crystal-clear on their identity. What's your mission? You vision? Who are you really? #identity Where do you fit in the marketplace? Who do you reach? #focus How do you tell people about what you do and who you are? #message Steve has found that many companies that come to him are lacking in at least one of these areas, more commonly two or three.  When you don't know who you are, you don't know who to go after, and you don't know how to say what you do.  This work, Steve says, really has to be done by the people running the company. Founders, C-level executives... the leaders of the brand who set the vision. If you don't have the captain of the ship using a compass, you're sunk! "It's a scary thing because you're going to have to say yes to very specific things. Which means you'll say no to a lot." - Steve Woodruff on getting clarity Clarity Leads to a Simple, Memorable Message Steve describes his original consulting gig in the pharma world as the "eHarmony of Pharmaceutical Training." It's a great way to give people a quick picture on who he was. This is the goal of your clarity exercise: get your message to people in a simple-to-understand way.  This symbol, or metaphor, is the pinnacle to clarity. It's the most powerful way to portray who you and what you do in a matter of seconds. Take everything you've uncovered, your who, your what, your why... and distill it down into symbolic language. A word picture, an analogy. That's the goal. Navigational Tool to Growth: Your Network of People One of the most powerful tools for navigating your growth you have, and may not even realize, is your network. Steve learned that as his happy clients became his ambassadors, having a clear message helps tremendously in empowering them to help you grow.  This network should be full of people you can help, who can help you, and where you can be mutually beneficial when it comes to things you need like input and mental support. "Look beyond your tools and software. It works much better when you have a bunch of sympathetic souls with you." - Steve Woodruff on the importance of a network Sometimes Your Niche Has More to Grow You can't be everything to everyone. Find your niche, and explore it deeply. Steve works in the world of pharma training, which one would think gets tapped out quickly with only a few big players in the industry. What he's found, even in his own work, is that he's "barely scratched the surface."  Like many entrepreneurs, Steve faces the risk of shipwrecks due to lack of focus. Some call it shiny object syndrome. He found that over time he'd want to branch out and find clients in other industries. But diluting his message and chasing clients outside of the industry in which he's well known slowed down Steve's growth. Instead, focusing on his niche and digging deep gave him more ideal clients and more business. Connect with Steve Steve's website Steve on LinkedIn Steve on Twitter Clarity Wins the book  Other Helpful Links Forging an Ironclad Brand by Lindsay Pederson Whiskey Nate Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

The King of Clarity, Steve Woodruff Steve Woodruff helps business owners, leaders and others discover their fit if they’re in charge of a business or brand, and are asking these kinds of questions: With all this stuff that we could be doing, where should our strategic focus be? How can we differentiate in the marketplace? Do we have a core message that our customers are grasping and remembering? Steve does this through something he calls Clarity Consulting. He says it's like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal is simple: Discover Your Fit. Then, he  helps you craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals. Sound like a plan for growth?  Today’s Sponsor is Impulse Creative’s Video Marketing Masterclass - George B Thomas built out an 11 module On-Demand Course on how to leverage Video in your Business. He covers everything from how to choose the right equipment, to what you can do videos about in your business. Check it out at impulsecreative.com/vfm and preview 2 modules for Free. Clarity is: Identity, Focus, Message Every company needs to be crystal-clear on their identity. What's your mission? You vision? Who are you really? #identity Where do you fit in the marketplace? Who do you reach? #focus How do you tell people about what you do and who you are? #message Steve has found that many companies that come to him are lacking in at least one of these areas, more commonly two or three.  When you don't know who you are, you don't know who to go after, and you don't know how to say what you do.  This work, Steve says, really has to be done by the people running the company. Founders, C-level executives... the leaders of the brand who set the vision. If you don't have the captain of the ship using a compass, you're sunk! "It's a scary thing because you're going to have to say yes to very specific things. Which means you'll say no to a lot." - Steve Woodruff on getting clarity Clarity Leads to a Simple, Memorable Message Steve describes his original consulting gig in the pharma world as the "eHarmony of Pharmaceutical Training." It's a great way to give people a quick picture on who he was. This is the goal of your clarity exercise: get your message to people in a simple-to-understand way.  This symbol, or metaphor, is the pinnacle to clarity. It's the most powerful way to portray who you and what you do in a matter of seconds. Take everything you've uncovered, your who, your what, your why... and distill it down into symbolic language. A word picture, an analogy. That's the goal. Navigational Tool to Growth: Your Network of People One of the most powerful tools for navigating your growth you have, and may not even realize, is your network. Steve learned that as his happy clients became his ambassadors, having a clear message helps tremendously in empowering them to help you grow.  This network should be full of people you can help, who can help you, and where you can be mutually beneficial when it comes to things you need like input and mental support. "Look beyond your tools and software. It works much better when you have a bunch of sympathetic souls with you." - Steve Woodruff on the importance of a network Sometimes Your Niche Has More to Grow You can't be everything to everyone. Find your niche, and explore it deeply. Steve works in the world of pharma training, which one would think gets tapped out quickly with only a few big players in the industry. What he's found, even in his own work, is that he's "barely scratched the surface."  Like many entrepreneurs, Steve faces the risk of shipwrecks due to lack of focus. Some call it shiny object syndrome. He found that over time he'd want to branch out and find clients in other industries. But diluting his message and chasing clients outside of the industry in which he's well known slowed down Steve's growth. Instead, focusing on his niche and digging deep gave him more ideal clients and more business. Connect with Steve Steve's website Steve on LinkedIn Steve on Twitter Clarity Wins the book  Other Helpful Links Forging an Ironclad Brand by Lindsay Pederson Whiskey Nate Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

Steve Woodruff, the King of Clarity, joins the show to share how to unlock your company's DNA and produce crystal-clear messaging to generate sales and referrals. Hear the concept behind his new book Clarity Wins, how to get remembered when telling people what you do, why memory darts are better than elevator pitches, why everybody needs a villain, and even tips from brain science and astronomy. Connect with Steve at ClarityFuel.com, on Facebook at @KingOfClarity, and his book at ClarityWins.org

Steve Woodruff. Steve is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their brand identity and messaging. He is best known for his intensive clarity sessions, which, in less than a day, unlock a company's DNA and market positioning, and produce crystal-clear messaging to generate sales and referrals. He also helps people find their professional purpose with Clarity Consulting.The author of Clarity Wins, Steve loves to help people and businesses find clarity. In our conversation you'll hear how Chris Brogan gave him his nickname, how a Russian oligarch and his French chateau plays a part in Steve's story, and so much more.Connect with Steve:Steve's websiteClarity FuelClarity Wins (book website)LinkedInInstagramTwitter

I'm convinced that one of the keys to success is to have extreme clarity. But clarity can be difficult to define, and even harder to achieve. In our business, many advisors don’t do a thorough enough job defining themselves to an ever-more-crowded marketplace. “We help you achieve your financial goals” might fit well on your website’s masthead. But does a phrase like that really say anything meaningful about who you are as an advisor, what kind of value you bring to the planning process, and who your ideal clients are? To help us all achieve some … well, clarity on these important issues, I sat down with the “King of Clarity.” My guest today is Steve Woodruff, who is in the business of helping people discover their fit and then craft the words that become their verbal business card. He's also the author of a great book called “Clarity Wins: Get Heard, Get Referred.” In our conversation, Steve discusses the five questions he believes all business owners need to ask themselves about their branding and messaging, especially when it comes to your website. And make sure you listen to the whole episode, because at the end we hold some advisor websites up to the King’s clarity standards. Steve’s feedback on the good, the bad, and the ugly of clarity will make you look at your own marketing in a whole new way. (Don’t worry. Names have been disguised to protect the innocent. And the guilty.)

Our guest today is Steve Woodruff, also known as the King of Clarity. Steve is the author of Clarity Wins. He helps individuals and businesses discover their professional DNA, define their offerings, target their ideal clients, and articulate their differentiating message. You can learn more about Steve’s work at https://www.stevewoodruff.com/ Never miss an episode of Unleashed - sign up for our weekly email at askunleashed.com

#974 - Want to know how to get more referrals? We talk with Steve Woodruff, the King of Clarity, about what it takes to be referral-ready. Steve's new book is: Clarity Wins: Get Heard. Get Referred. This show is sponsored by: The Financial Freedom Tool http://financialfreedomtool.com Here are the show notes https://biggsuccess.com/?page_id=11021 Thanks for listening! - George aka "The Professor" & Mary-Lynn  

Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

We are at the age of information that it becomes too chaotic to ever come out of it and offer something that stands out. Helping you to cut through the noise is the King of Clarity, Steve Woodruff. He lays down the three ways that can break through in a world where everyone is listening to so much information, allowing you to log into their brain and memory; he breaks down having a story, a symbol, and a snippet of information. Proving how, as his book is called, Clarity Win$, Steve shows the importance of arriving a clear identity, focus, and message in order to be heard, remembered, and referred.

Clarity Wins: Get Heard. Get Referred by Steve Woodruff Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.

Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people--an

Every Friday we present a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes.   This episode is brought to you by the Selling with Soul podcast, hosted by Meredith Messenger and produced by the Sell or Die Podcast Network. Selling with Soul discussed new sales and revenue growth strategies, demystifies sales concepts and develops sales skills through master classes and expert interviews. Listen today on Apple Podcasts or wherever you get your podcasts.   On today's show... 02:09 - Alan Stein explains how to best coach your employees into better sales 07:55 - Steve Woodruff diagrams how to discover your sales super power 13:56 - Jeffrey And Jennifer reveal some of their best preparation strategies on Motivation Monday   GET MORE SELL OR DIE Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy   NEW BOOK Order your copy of Jen's new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money.

Finding the right job is like wearing a pair of jeans that fit perfectly, you just know when it feels right. Did you know that over 50 percent of the workforce finds themselves in an ill-fitting job? Are you one of the 50 percent? Steve Woodruff, founder and CEO of Clarity Consulting, allow people in sales to find their proper fit in the industry and guides businesses towards niches where they thrive financially.  How do you know if you and your company (or potential company) are the right fit? How do you discover and harness your sales superpower? Steve will help us answer these questions and more in this episode.   This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. On today's show... 03:17 - What are Jeffrey and Jennifer's superpowers? 08:35 - The many job transitions that Steve made to get to his clear fit 17:26 - How do you learn to live out your passion? 23:11 - The steps needed to discover your superpower 32:09 - How to refine your elevator pitches 41:17 - Thinking of your superpower as a hashtag  More on today's guest Steve Woodruff and Clarity Consulting is like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal, quite simply, is to Discover Your Fit. Then, we craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals.  FREE E-BOOK: WHY PEOPLE BUY Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.   Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

Steve Woodruff is known as the King of Clarity. For more than 30 years, he has consulted with businesses ranging from solo startups to Top Five Pharma to help them achieve clarity in their brand and craft clear brand messaging. He also offers insight for businesses to use clarity as a way to create a competitive advantage in his new book, Clarity Wins: Get Heard. Get Referred. In this episode, Steve explains where companies tend to miss the mark when it comes to both mission statements and sales messaging. Listen in to learn the key elements of clarity, common mistakes businesses make when targeting their audiences, and why being pigeonholed isn't such a bad thing after all. You can find show notes and more information by clicking here: http://bit.ly/2IJKxUv 

Clarity is more important than we think. It’s an interesting topic because we don’t really talk about it because it has everything to do with the success of our business and our customers, so why don’t we talk about it more? We talk with Steve Woodruff about really understanding who we are and what we deliver and how to articulate that so others can articulate that for us. Steve comes at this topic through the lens of referrals. With the idea of having to be clear about yourself, your value, what you do and what you offer first, before others can be clear and refer you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is someone whose work I’ve admired from afar for quite some time. I never knew that one day another guest would, out of the blue, make one of those “Hey, you guys should meet!” introductions. Thank you, Steve Woodruff! His name is Mark Schaefer. Mark has more than 30 years of experience in […] The post 257: Marketing Rebellion: The Most Human Company Wins first appeared on Read to Lead Podcast.

Brian talks to Steve Woodruff about his new book titled “Clarity Wins.” They discuss everything from knowing your greatest business challenge to finding your own super power! Listen and get some needed clarity in your business.

Segment 1: We talk about how small businesses can stand out in a noisy marketplace by succeeding in the two moments of truth. Steve Woodruff is known as the King of Clarity. In this world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. He is the author of “Clarity Wins: Get Heard, Get Referred”. Segment 2: We talk about how it has now been 10 years since the Great Recession – how long can this economy keep going? And what do we do as small business owners when it bottoms out? We predict when the next recession will hit and show you what you can be doing to prepare for it. Joshua Davidson has been on a mission with his team to help as many entrepreneurs as possible. To date, ChopDawg.com has helped launch over 250 web and mobile applications for startups, SMBs, non-profits and Fortune 500's around the world. He has a new book, “The Entrepreneur's Framework: How Businesses Are Adapting In The New Economy”. Segment 3: Does anyone who works for you as an employee or freelancer work remotely? We show you the best tools small businesses use to communicate with and keep track of their remote employees. Dave Nevogt is the co-founder of Hubstaff.com which helps virtual teams communicate better through automatic time tracking and activity tracking. He's been running online businesses since he was 23, and now manages a team of 45 remote employees. Dave has been honored as one of Indianapolis's top 40 under 40 entrepreneurs, and focuses on helping others manage remote teams. Sponsored by Nextiva and Corporate Direct

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode73 You simply cannot read the label of the jar you’re in! That’s why it’s important to leverage an outside voice to help you gain clarity and focus. Steve Woodruff serves as that voice for the introverted entrepreneur, helping you define your sweet spot and craft a message that allows you to stand out in a noisy world. Steve is the founder and president of Clarity Fuel, a consulting firm dedicated to helping solopreneurs, startups, small businesses and large corporations define their offerings, target their ideal clients and articulate their differentiating message. Steve is also the author of Clarity Wins: Get Head, Get Referred, and coauthor of the Amazon bestseller UNSTUCK: 10 Proven Strategies for Breaking Through the Barriers to Small Business Growth. Today, Steve shares his decision to build a business that reflects who he is and capitalizes on his strengths. He speaks to the themes in his new book, Clarity Wins, explaining how to define and embrace your ‘pigeon hole.’ Steve opens up about his high level of inwardness, discussing how it serves him in his business—yet also contributed to an extended battle with depression. Listen in for insight around employing an outside voice to help you define your sweet spot and get clear on your message, turning your clients into a referral sales force! In this episode you’ll learn… Steve’s decision to build a business that is a reflection of who he is. How Susan Cain’s work gave Steve permission to be an introvert. How Now, Discover Your Strengths helped Steve walk in his power. How Clarity Wins supports readers in defining their sweet spot. How clear words can turn customers into a referral sales force. The pros and cons of Steve’s ability to analyze and distill information. How Clarity Fuel grew out of Steve’s pharma matchmaking business. How Steve’s dogged determination has contributed to his success. Steve’s advice for introverts around employing a business coach. The significance of an outside voice in helping you achieve clarity. Why LinkedIn has proven to be Steve’s most valuable social platform. Steve’s affinity for asynchronous communication and scheduled calls. Steve's favorite quote "In our society, the ideal self is bold, gregarious, and comfortable in the spotlight. We like to think that we value individuality, but mostly we admire the type of individual who's comfortable 'putting himself out there." *** Become a VIP of my community Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/ *** Other links and resources mentioned in this episode: Clarity Fuel Steve on Twitter Steve on Facebook Steve on LinkedIn Steve on YouTube Clarity Wins: Get Heard. Get Referred. by Steve Woodruff Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain Susan Cain’s TED Talk: The Power of Introverts Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton Whisky Nate on Instagram Whisky with a View Zoom Skype Social Serving on LinkedIn Sarah’s Book List How Saying ‘No’ Can Help You Grow Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

Imagine that you and I are having coffee together, and I looked across the table at you and said, “Give me a clear summary of what you do in 1-2 sentences” … what would you say? If you would struggle to answer that question, you have a clarity problem. I can relate, because this is an area where I have struggled as well. We're in luck because our guest today shares a massive amount of wisdom and practical tips for getting clarity about your creative work, your business, and your ideal customer, client, or reader. I'm excited to bring you this conversation with Steve Woodruff, who is known as the “King of Clarity.” He helps people find their professional purpose through his Clarity Consulting process. Steve works with businesses as well as individuals in career transition to help them be more effective and discover their fit in the marketplace. He is also the author of the excellent book Clarity Wins: Get Heard, Get Referred. This episode is packed with a ton of amazing information, as you can see from the length of the episode highlights I've listed in the show notes. But just to give you a couple of highlights, you'll learn how to start thinking like a business person, how to determine your ideal customer or client (this applies to authors, not just “business” people), and how to effectively network with people as an introvert. Steve also gives me a mini coaching session and shares his very personal journey through depression. To read the full show notes, visit https://kentsanders.net/clarity.

Imagine that you and I are having coffee together, and I looked across the table at you and said, “Give me a clear summary of what you do in 1-2 sentences” … what would you say? If you would struggle to answer that question, you have a clarity problem. I can relate, because this is an area where I have struggled as well. We’re in luck because our guest today shares a massive amount of wisdom and practical tips for getting clarity about your creative work, your business, and your ideal customer, client, or reader. I’m excited to bring you this conversation with Steve Woodruff, who is known as the “King of Clarity.” He helps people find their professional purpose through his Clarity Consulting process. Steve works with businesses as well as individuals in career transition to help them be more effective and discover their fit in the marketplace. He is also the author of the excellent book Clarity Wins: Get Heard, Get Referred. This episode is packed with a ton of amazing information, as you can see from the length of the episode highlights I’ve listed in the show notes. But just to give you a couple of highlights, you’ll learn how to start thinking like a business person, how to determine your ideal customer or client (this applies to authors, not just “business” people), and how to effectively network with people as an introvert. Steve also gives me a mini coaching session and shares his very personal journey through depression.  To read the full show notes, visit https://kentsanders.net/clarity. 

In today’s episode, Steve will share his secret weapon for generating the one source of revenue that will most effectively fuel your business: referrals  What are the two “moments of truth” in your message? Why clarity is so important at radio station WIIFM? Why do you need to define and embrace your “pigeon-hole”. Why are stories so important? What are the best kinds of stories? How do you identify your “super-power”? To learn more about Steve Woodruff, visit his website at: www.clarityfuel.com. To purchase or download a copy of Steve’s book Clarity Win$. Get Heard. Get Referred, go to: www.claritywins.org To learn more about growing your family business and planning for a successful transition, we’ll send you a FREE copy of “80 Questions Every Family Business Owner Should Answer.” Send an email to info@tncfb.com and simply say” 80 Questions” or call 615-513-9028.

Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!” Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are creativity, persuasion, collaboration, adaptability and time management.  Apparently, as technology advances, the employers' need for soft skills from their employees also advances. At the core of each of these skills is the ability to tell a clear and concise story. Our guest this week teaches us how to be an emerging, victorious voice in a noisy market by clarifying our message. Steve Woodruff is a professional coach and author of the book, Clarity Wins: Get Heard, Get Referred. He provides consultation services to professionals who need help discovering their perfect fit. Famously known as the King of Clarity, he believes that every business or professional needs focus and clarity of purpose. This is essential to advance in a noisy market. Steve teaches professionals how to have fresh focus and develop clear messaging. His goal is to get your voices heard and emerge. When you are truly heard, you captivate the right audience who will eventually refer you to new opportunities. The great news is that in order to master a critical soft skill, you only need to build on your communication capabilities through storytelling. When you master storytelling, you’re hitting the jackpot in building on one of the most in-demand soft skills in these modern times: communication. Tune in and let’s apply clarity in our messaging and business storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

It's hard to come up with a good answer to the question “What do you do?” We want to respond with something that is memorable, that incites conversation, and that can lead to a referral. So how can we find a sentence that does all that? By getting clarity. A clear message travels faster. If you want to create the opportunity for serendipitous referral moments, what you have to offer has to be easy to understand. You have to be able to communicate what you do, for whom you do it, and how you do it, why you do it, and where you do it in a succinct word package. Then you will be able to attract your ideal customer. Often, you need an outside eye to help give you clarity about yourself. To break down this idea further, I've brought on author, speaker, connector, consultant, and “King of Clarity” Steve Woodruff. Steve helps individuals and businesses discover their professional DNA, define their offerings, target their ideal clients, and articulate their differentiating message in less than a day. Clarity is the thing people need the most but it's the hardest to sell. To learn how clarity will make your message “human ready,” download this episode now. THE CLARITY WARRIOR   “Get heard, get referred.” - Steve Woodruff  Highlights - Not all business is good business. You can't read the label of the jar you're in. None of us can be objective, and it's very helpful to get an outside voice to help you see clearly. If you can get a clear message across to your audience, they will be able to refer you. The goal of clarity is to distill it down to that first moment of truth: what do you do. The second moment of truth is when they refer you to someone else. The “Bullseye Customer” is the exact person who is right for you. “Memory Darts” go directly into the mind of the person you're talking to and stick there. Guest Contact - Steve's Website Steve's Twitter Steve's Youtube Steve's Book- Clarity Wins: Get Heard. Get Referred. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn  

“We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book Clarity Wins. About Steve Woodruff Steve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. You can learn more about him and his work at www.clarityfuel.com. Episode Highlights In a world that's noisy and distracted ... As you can tell from the first few minutes of the podcast, one thing Steve and I both like saying in our best announcer voice is,“In a world ...” However, in a world this noisy, Steve sees one mistake all too often.“People try to say too much. This actually creates confusion. You have to distill it down.” Physician, heal thyself. Steve correctly pointed to our Brand Driven Digital website, noting that our messaging needs more clarity like my author/keynote speaking site has. As it turns out, we're working on that and will have something to share in the months ahead. Why metaphor matters. On my author/speaking site, Steve noted the impact of the line,“The Indiana Jones of Branding and Marketing.” It's especially useful as it's a metaphor.“Metaphors offer short cuts to the memory hooks of the brain.” The Clarity Wins system. Metaphors are just part of Steve's framework. He shared how clarity comes from four key ingredients — statements (clear and concise sentences), stories (that reinforce these statements), snippets (keywords and metadata), and symbols (the aforementioned metaphors). What brand has made Steve smile recently? Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand! To learn more about Steve, check out the book at claritywins.org, connect with The King of Clarity on Facebook, and visit his company website clarityfuel.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says that the secret weapon he uses for his clients to break through the noise and distraction is Clarity. Steve breaks down how the clarity of our strategy and clarity in our messaging can help you succeed with your business goals and get referrals for your business. Also, since it is our first episode of the new year, we share some of our marketing predictions for 2019. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

How do you get clarity in your business and your life? Steve Woodruff and I are talking about his book, Clarity Wins and we talk about how many times we're talking above people's level and we're not really speaking with simplicity. How does having clarity create what really matters most?  Get your copy of this terrific book at http://claritywins.org    

In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book. In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. Special Guest: Steve Woodruff.

In this Marketing Over Coffee: Learn about Clarity and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The book: Clarity Wins The 2008 Blogger Social Alumni Starting with UPS The Curse of Knowledge 5:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. […] The post Steve Woodruff on Clarity Wins appeared first on Marketing Over Coffee Marketing Podcast.

Just a few weeks ago, I’d never even heard of today’s guest. It’s amazing how fast you can take to someone else’s message when it’s delivered in the right way. That is certainly the case for Steve Woodruff, the King of Clarity, and my guest today on the show. In a world filled with noise […] The post 243: Success in Business Begins with Clarity first appeared on Read to Lead Podcast.

Steve Woodruff is known as the King of Clarity in a world full of noise and distraction. He helps businesses craft a message so clear that they can be heard, remembered, and referred, in over 30 years of business experience. He's consulted with companies ranging from solo startups to top five Pharma companies. His new book is, Clarity Wins. Resources: * https://clarityfuel.com/ – Website * Preorder his book, Clarity Wins Sponsored by: * LEADx.org – subscribe to become 1% better every single day Subscribe on iTunes to join our VIP Club: Please click here to subscribe on iTunes, and leave a quick rating. Nothing matters more for bringing the podcast to the attention of others. After you subscribe and leave a review, send an email to info at leadx dot org to let us know, and we'll invite you into the private LEADx VIP Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every Monday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you're looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It's packed with life hacks, daily career tips and leadership challenges that will turn you into a high potential leader in no time. What does LEADx stand for? We are exploring leadership. We are about NEXT GENERATION leadership. We believe that professional training and workplace education has not kept up with advances in digital media. Today's emerging leaders and management professionals just don't find 5 day workshops or eLearning modules to be very compelling. Today's talent is mobile and social. LEADx wants to help those that want to make an impact. Leadership is not a choice. You don't need a title to lead. You're a leader whether you want to be or not. Leadership is about influence. We want to help those who want to be great leaders. Great leaders at work, at home and in the neighborhood.

Did you ever meet someone and ask them what they do, then listen intently for 5 minutes while they explain that they "strategize synergies in algorithmic optimization across vertical marketplaces with an emphasis on team cohesiveness, functionality, and productivity"? What the what?? In today's episode, I chat with Steve Woodruff about why that happens, why it's important […]

What's the best way to build a brand from scratch? By identifying your differentiation factors and getting people from outside your organization to help you. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Steve Woodruff, owner of Clarity Therapy and a really great guy. Check out his site at http://www.stevewoodruff.com/get-clarity/ and follow him at https://twitter.com/swoodruff OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts:  http://marketingpodcasts.com Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter Find More Jay:  https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer

What's the best way to build a brand from scratch? By identifying your differentiation factors and getting people from outside your organization to help you. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Steve Woodruff, owner of Clarity Therapy and a really great guy. Check out his site at http://www.stevewoodruff.com/get-clarity/ and follow him at https://twitter.com/swoodruff OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts:  http://marketingpodcasts.com Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter Find More Jay:  https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer

[Legacy post: Small Business Talent] Most of the successful solopreneurs I know bring a sense of higher purpose to their work. They’re not just earning a living, they’re on a mission to improve their clients’ business life and make the world a little better. Of course, learning how to create and communicate a business value mission […] The post Steve Woodruff on How to Create a Business Value Mission and Attract Your Ideal Clients appeared first on Smart Solo Business.

[Legacy post: Small Business Talent] Most independent professionals would love nothing better than to build a business around their core strengths. That’s why I asked an expert on this subject to join me on the podcast today for an in-depth interview. My guest is Steve Woodruff. Steve specializes in helping solo professionals and business owners […] The post Discover Your “Core Fit” and Target Market Advantage: The Steve Woodruff Interview appeared first on Smart Solo Business.

Last month the FDA held a 2-day hearing that began the process of developing guidelines that will regulate how the pharmaceutical industry plays in social media and with online ads. For any enterprise stepping into the social media space is a challenge. However, for companies in highly regulated industries, especially healthcare, the stakes are high to get it “right.” Fard Johnmar, Envision Solutions, and Steve Woodruff, Impactiviti, join Toby to explore this very important issue that will likely not only impact Pharma but healthcare providers in general.

Last month the FDA held a 2-day hearing that began the process of developing guidelines that will regulate how the pharmaceutical industry plays in social media and with online ads. For any enterprise stepping into the social media space is a challenge. However, for companies in highly regulated industries, especially healthcare, the stakes are high to get it “right.” Fard Johnmar, Envision Solutions, and Steve Woodruff, Impactiviti, join Toby to explore this very important issue that will likely not only impact Pharma but healthcare providers in general.