Medical Practice Trends

Heather Healy has over 20 years in clinical and executive nursing roles, serving as a Chief Nursing Officer, Vice President of Advanced Practice Providers and Consultant to the Arizona State Board of Nursing - her focus is on the professional advancement of nurse practitioners and other advanced practice providers through support with orientation, on-boarding, contracting, compensation, compliance, and mentoring skills. In this episode, we talk about some of the biggest mistakes that practices make when onboarding Advanced Practice Providers like PAs and NPs. Heard in this episode: Nursingpro.com

Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He writes about personal finance and practice management at thescopeofpractice.com. In a recent article, he ignited a firestorm of debate surrounding the use of PAs and NPs in medicine.  He joins me to clarify his opinions and offer some best practices on integrating PAs and NPs to your practice.    As mentioned in this episode: thescopeofpractice.com FREE GIFT: The Ten Day Simple Clinic Makeover Free Downloads (Including budget tool and others)

Physicians are burned out and the debate rages on about when and how to open up the country. But there are a few bright spots we should keep our eye on according to Kevin Pho, MD. Few people have their pulse on the mood of physicians like Dr. Pho - the founder and editor-in-chief of KevinMD.com. KevinMD publishes multiple articles per day from doctors, patients, and other healthcare professionals; there's plenty of wisdom, opinion, and real-life healthcare stories.  Discussed in this episode:  - Physician burnout in the age of COVID-19  - Strengthening the doctor-patient relationship using telehealth  - Social Media best practices for doctors  - How slashing red tape has lead to patient benefits

Terin Barbas Cremer is an Attorney in Tampa Florida focusing on Employment and Business law. Prior to starting her own firm, she was the Chief Human Resources Officer and Associate General Counsel of a national financial services company co-employing over 20,000 people. Now, she works with a variety of businesses, including medical practices, helping them navigate the liability and employment questions that have come up during the coronavirus pandemic. Discussed in this episode: Liability in the face of PPE shortages Potential lawsuits from employees How to limit your liability and reduce your chances of a lawsuit Paid employee leave requirements of The Family First Coronavirus Response Act Status of the Paycheck Protection Program More from Terin Barbas-Cremer: Barbar-Cremer - Employment and Business Law Legal News Blog Contact Terin (Mention MPT Podcast for a waived initial retainer and free consultation!)

Kristin Baird has over 30 years of experience in patient care, healthcare marketing, business development, and administration… she has a nursing degree and a master’s in Health Services Administration.  Kristin has also written several books on healthcare leadership and service excellence. Now she’s the CEO of the Baird Group, a consulting group that specializes in customer service improvement and mystery shopping for healthcare organizations. As heard on this episode: http://baird-group.com/

Medical practices are under pressure like never before, and Dr. Halee Fischer-Wright, CEO at MGMA discusses the financial impact of COVID-19, pending stimulus legislation, remote work, telehealth reimbursements, and how MGMA is advocating for you.  A value-packed episode for all practices.  MGMA.com MGMA COVID-19 Action Center MGMA COVID-19 Resource Center Dr. Halee Fischer-Wright on LinkedIn, Twitter

Dr. Diamond is an expert in equipping teams as they navigate change and stress. (Stress?!? WHAT STRESS??) He’s also an international disaster physician. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane Katrina and led first-in medical response teams to disasters like those in Haiti, The Philippines, and Honduras.  We cover the importance of self-compassion, kindness, and vulnerability - and how you can make the biggest positive impact on your team's culture.  As heard on the show: Beyond Resilience: Trench-Tested Tools to Thrive Under Pressure (Dr. Diamond's Book) DanDiamondMD.com Video: Dr. Diamond's TEDx Talk, How to Make A Difference When Times Are Tough

J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. J.J. breaks down the successful StoryBrand formula and discusses the best ways to use it in your medical practice.  Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Building a StoryBrand: Clarify Your Message So Customers Will Listen BusinessMadeSimple.com

Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He’s helped hundreds of clients pay off millions of dollars of debt, and he writes about personal finance and practice management at thescopeofpractice.com. In this podcast, Dr. Lacey talks through his popular financial presentation, 10 Money Myths Physicians Believe. As mentioned in this episode: thescopeofpractice.com Free Downloads (Including budget tool and others)

Dr. Robert Pearl is the former CEO of The Permanente Medical Group, the nation’s largest physician group. Now, he’s a Forbes contributor, and a professor at both the Stanford School of Medicine and Graduate School of Business, Co-Host of the Fixing Healthcare Podcast, he runs RobertPearlMD.com where you can find his latest musings, and author of the best-selling book “Mistreated - why we think we’re getting good healthcare - and why we’re usually wrong” We discuss 4 ways to fix American healthcare (Integration, Capitation, Technology, Leadership).  Dr. Pearl also weighs in on the Coronavirus, and its impact (warranted or otherwise) on major events like SXSW in Austin, where he's scheduled to speak in just a couple weeks. As heard on the show: RobertPearlMD.com Mistreated Fixing Healthcare Podcast

Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills. Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take your communication to the next level.   ClarityFuel.com Steve on LinkedIn Steve's Book, Clarity Wins Building a StoryBrand

How to win online in 2020 - 3 tips for medical practices. In this episode, we look at three ways to improve your medical practice marketing online. We discuss: - Websites (What makes a great one) - Google My Business listings (Plus tips to make sure patients discover you) - How to leverage underpriced advertising to build your practice or increase its profitability.  As heard on this episode: Let's Encrypt (Free Security Certificates) How to tell if your website is secure Independence Digital (Websites, Local SEO, Social Media, Reputation Management for Medical Practices)  

Do you need a physician liaison? What makes a good physician liaison? How do you get past the front desk? How should a doctor engage a referring office? Kelley Knott answers these questions and more on this week's podcast. Kelley Knott is the CEO of a healthcare marketing agency, Intrepy Healthcare Marketing. She is a highly experienced physician liaison and has a background in consulting medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of its kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices. As heard in this episode: https://intrepy.com/ https://kelleyknott.com/ https://kelleyknott.com/healthcare-marketing-podcast/ Social Media: https://www.linkedin.com/in/kdknott https://twitter.com/kelleyknott https://www.facebook.com/KelleyKnottPLU/

Eli Schwartz teaches us how to 'think like a user' to improve SEO.  Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs - including leading the global SEO team at SurveyMonkey as the director of growth and SEO. As heard on this episode: EliSchwartz.co  Eli Schwartz on LinkedIn More at: Medical Practice Trends Brought to you by: Independence Digital - Medical Practice Marketing

Dr. Sibert's article "Keep insulting doctors, and good luck finding a physician in 10 years" has been viewed and shared over 300,000 times in the last 2 weeks. She explains what motivated her to write it and what solutions there may be.  As heard on this episode: A Penned Point (Dr. Sibert's Blog) Keep Insulting Doctors... (Original Article) California Society of Anesthesiologists KevinMD.com More at: Medical Practice Trends Brought to you by: Independence Digital - Medical Practice Marketing

The Medical Practice Trends Podcast gets a new host in 2020. New host Brian Dooley is joined by the previous host Peter J. Polack, MD. As heard on this episode: Medical Practice Marketing on Facebook Ways to Enhance a Physician Profile for Better Engagement The Ultimate Ophthalmic Marketing Guide, by Peter J. Polack Feedback/Show Ideas: Contact More at: Medical Practice Trends Brought to you by: Independence Digital - Medical Practice Marketing

Brent R. Tilson, author of the best-selling book "Go Slow to Grow Fast," explains his Quad 4 Methodology and why employees are the most-overlooked part of the equation when it comes to business success. This issue (31:54): The genesis and the importance of the LifeLine graph for a business How you can tell whether you are in the Drama Zone or the Driving Zone How do you know if your business is growing too fast? Why morale is an important symptom of a major problem Why Revenue Per Employee (RPE) is such a critical metric The Four Stages of Competence and its relationship to the Quad 4 Methodology What is the significance of the Power of 10 to 1? Effectiveness vs Efficiency What are guidelines for making your people more effective? What is the definition of a high-performing company and how can you get there?    

Nathaniel Arana of NGA Healthcare explains the nuances of payer rate negotiations and some of the pitfalls physicians face when trying to go it alone. This issue (23:38): Overview of the decline and stagnation in payer reimbursement over the last decade How most providers tend to accept the rates and the difficulty in negotiating How a provider can attempt to negotiate rates on their own and the pitfalls of doing it on your own The types of leverage providers have and what goes into a value proposition The importance of negotiating based on the right 'fee schedule' (for example, negotiating on the Medicare fee schedule versus the payer fee schedule) How rate negotiations can make the difference between keeping a practice open and having to consolidate with a provider group  

Gabby Rolette of Specialty Answering Service (SAS) explains some of the ways that outsourcing your call center can not only be cost-effective but may also improve your bottom line. This issue (11:33): how 24/7 call center availability can increase your business advanced call center features including language translation integrating call center functions with your practice's website how new mobile apps can enhance your call center's capabilities leveraging a call center for improved customer service and basic trouble shooting  

Tristan White, Founder and CEO of The Physio Co and author of "Culture is Everything" shares his entrepreneurial journey in creating a healthcare business ranked #1 on Australia's 50 Best Places to Work and the importance of developing a strong culture in your business. This issue (23:40): The 4 key foundations of a world-class culture The importance of hiring the right people to help build your desired culture Leading people: the best ways to motivate your team How a culture-based business can free you from feeling "stuck" 5 questions to ask to ensure you're hiring the right people for your desired culture "To The Point": Tristan's tried-and-true system for celebrating successes as a team Get Tristan White's book "Culture is Everything"    

Shane Connor, founder and principal of Red Rock Capital Group, shares the ins and outs of passive real estate investing for busy healthcare professionals. This issue (17:48): Active vs passive investing Advantages of being a passive investor in real estate What sorts of properties are ideal for the passive investor? How best to perform due diligence What is meant by property syndication? What are some future trends in passive real estate investing?  

Nathaniel Arana of NGA Healthcare discusses concierge and direct primary care models and advice on how physicians can transition from their traditional medical practice This issue (17:17): Concierge versus Direct Primary Care models What are the key differences between running a concierge/dpc practice versus traditional models? How to manage the billing aspects of a concierge practice How to find clients that want a concierge doctor Technology that can help with the transition    

Gavin Baker, CEO of Baker Labs, shares some of the most common mistakes he sees that medical practices make regarding their marketing, social media and website design. This issue (27:52): What is the most common marketing mistakes practices make What do patients care about when they search online? What are some website homepage do's and dont's? If a practice was only going to do one thing to marketing, what should they do?    

John Rohe, CEO of HyCap Consulting, gives his advice on how to ensure a successful project rollout This issue (18:32); The #1 reason commercial integrations fail within an organization How to choose the assessment method that best fits your organization Adapting your project strategy amid changing needs and circumstances The benefits of holding an internal strategy workshop with your key stakeholders 5 crucial points to consider when implementing a new product, process, system, or program  

Gil Vidals, CEO of VMRacks, explains the importance of choosing the right email provider to ensure proper HIPAA compliance This issue (16:46): Is GMAIL HIPAA compliant? Reasons why to use encrypted email Important factors to consider when looking for a HIPAA compliant cloud provider Choosing the right type of encryption for HIPAA data

Craig Cody CPA discusses proactive tax planning and what mistakes to avoid which can cost business owners This issue (18:48): What is the biggest mistake professional businesses make? What impact did the new tax laws have on physicians and other professionals? Why is choosing the business entity structure is so important Does it make sense to hire your children? The proper way to deduct your vehicle for business How a physician can write off a home office as a business deduction

In celebration of reaching our 100th podcast (thanks to all of you for your support), we asked a roundtable of experts to give us their thoughts on the future of healthcare from the perspective of their areas of expertise: Steven Schimpff MD former CEO of University of Maryland Medical Center on healthcare delivery Jeff Segal MD JD, CEO of Medical Justice, on medicolegal issues Mary Pat Whaley of ManageMyPractice.com on practice management Mike Meikle, CEO of SecureHIM, on cybersecurity Shareef Mahdavi, CEO of SM2 Strategic Consulting, on practice development and business models

Mike Meikle, CEO of SecureHIM, discusses some of the most notable healthcare breaches of 2018 and what we should learn from them. This issue (11:29): Phishing and ransomware breaches Are breaches more common this year? Additional notable breaches: Singapore Health, Augusta University, Cass Regional, LabCorp Some security tips for healthcare practitioners and a resource for your use    

Guest Allison De Paoli, Healthcare and Benefits Guru, explains how she helps small and medium-sized businesses add control and predictability back into their healthcare spend This issue (22:57): Your practice is entitled to its data and why it is so important Why wellness programs may not actually work What a self-insured plan is and why it can save you money What are futures contracts in healthcare? What are some features of an ideal health insurance environment?    

Stephen Schimpff MD, former CEO of the University of Maryland Medical Center discusses his new book "Longevity Decoded" on anti-aging. This issue (17:56): What do we mean by aging? Is it true that we lose 1% per year of organ and system function? What are some specific ways to offset this decline? What is the role of diet and exercise in aging? What is meant by the Blue Zones?    

Mike Meikle, CEO of SecureHIM, gets up caught up on the latest in cyber legislation include reforms in HIPAA and the new California Consumer Privacy Act, and their impact on healthcare providers. This issue (9:01): Background on HIPAA What effect we will see from changes to the HIPAA Privacy Rule? Will this make it easier to coordinate delivery of value-based care? Details about the California Consumer Privacy Act What do healthcare providers need to know and do about this law?    

Daniel Medrano, CEO of DND, presents the DND, a hand-held diabetic neuropathy device for in-office evaluation. This issue (10:42): - What is the Diabetic Neuropathy Device? - What objective measurements are provided? - Why its numerical output is superior to the qualitative output of other devices - How does the DND best fit in your practice?    

Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service This issue (18:50) What you can't advertise on Facebook as Ad copy do's and don'ts Finding you audience How tracking pixels work Using lookalike audiences Measuring, converting, optimizing    

Mike Meikle, CEO of SecureHIM, discusses the FCC's $100 Million Connected Care Pilot Program for Telehealth, what it is and who it is for. This Issue (7:58): - what have been telehealth's historic challenges? - what is the reasoning behind the pilot program? - what has been the effectiveness of telehealth? - what comes after the pilot program?    

Brian Dooley, Founder of Independence Digital, explains how enhancing your physician profile can improve patient engagement by creating a personal connection This issue (15:39) how to create a personal connection the importance of using professional level photos the proper listing of training and awards the proper way to list contact info why you should always have a call-to-action    

William Davis MD, author of the NY Times bestseller "Wheat Belly" discusses his latest book "Undoctored - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor". Dr. Davis shares his years of first-hand treatment of patients with cardiac disease and diabetes and how elimination of grains and sugars has reduced and in many cases reversed disease. This issue (44:18): how "Wheat Belly" came to be the dirty little secret of how diabetes is treated by physicians the myths around cholesterol why there is no such thing as a health grain the unrecognized importance of Vitamin D the tragic story of Premarin estrogen replacement therapy why organizations such as the ADA and AHA have a serious conflict of interest how mistaken recommendations to cut sodium intake have led to a resurgence of goiters misperceptions regarding calcium supplementations and osteoporosis new research in gut biome health and its potential impact on healthcare some Undoctored protocols to get you started Resources mentioned: Undoctored Facebook Undoctored Blog Wheat Belly Book Wheat Belly blog Wheat Belly Facebook Wheat Belly 10-Day Detox book

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr Josh Brown about a new and complete program for physicians to treat patients in-office with osteoarthritis using visco-supplementation. This issue (12:32) which patients are candidates for this program? what does the treatment protocol consist of? what have been the results so far? what has been the response from insurance carriers? what impact does the program potentially have on your practice?    

Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients. This issue (18:50): What is the Know, Life & Trust strategy? Utilizing search engine marketing to increase exposure Why a content marketing strategy trumps SEO tricks The importance of Google My Business for local marketing Personalizing your doctor profile Tips for building trust through reputation and reviews

Brian Dooley, Founder of Independence Digital, discusses how becoming an authority can help you attract the right kind of patients to your medical practice. This issue (15:29): How to become an authority One of the biggest mistakes made when producing content Dominating subject matter you want to be known for How to use hyper-targeted marketing Basics of Facebook marketing tactics    

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with Dr Boris Golosarsky, the inventor of a novel device for in-office testing for diabetic neuropathy. This issue (17:45): Introducing a new device for more effectively measuring patients' nerve health How to incorporate the testing in primary care or podiatry practices Understand the clinical implications of early and objective assessment of neuropathy Determine the suitability of the device for your practice    

Madeleine Silva, CEO of Freedom Switch talks about the Empowered Patient Journey and how physicians can leverage it to market their practices. This issue (23:51): What is digital disruption and how is it affecting physicians? What are some causes of physician burnout? What is the Empowered Patient Journey? Why the way physicians usually introduce themselves to patients may actually be turning them off What are some ways that physicians can best utilize social media to attract their dream patients? For more information, please visit  Freedomswitch.com/practicetrends    

M. Ryan Williams, CEO of ProcessPlan, describes the benefits of transitioning your practice to a process-driven one including improved efficiency, discovering bottlenecks, and enhanced employee on-boarding and on-going training and how to decide on what tools can best help you make that transition. This issue (25:26): - What is a Process? - What does it mean to be process-driven? - What are some pitfalls businesses have experienced because of a lack of process documentation? - What are the three hardest things to overcome when shifting into a process-centric management perspective? - What are some things to look for in process capturing software?  

Mike Meikle, CEO of SecureHIM, introduces us to the Clarifying Lawful Overseas Use of Data (CLOUD) Act, part of the recently signed Omnibus Act of 2018 and its potential effects on US companies and healthcare providers. This issue (8:03): - What is the CLOUD Act? - Who was promoting it and how did it end up in the Omnibus legislation? - What are the pros and cons of the CLOUD Act? - Should US healthcare providers be concerned?    

Michael Berg, CEO of Ancillary Medical Solutions and Vivien Hudson, pharmacist and Marketing Manager at Ancillary Medical Solutions discuss a variety of ancillary services that can help physicians boost their composite scores for MACRA and MIPS. This issue (8:56): Understand how ancillary services can help doctors with MACRA and MIPS What the top 5 ancillary services are to help physicians meet their scoring How to build value with these programs for their practice and patients    

Mike Meikle, CEO of SecureHIM, discussed the top security concerns in healthcare today and why mobile is an especially significant vulnerability for medical practices. This issue (10:23): - What are the big three concerns in healthcare security? - Why is mobile especially a problem? - How is ransomware affecting healthcare? - What are some things the medical practices can do to mitigate the risks?    

Chris Plance, Founder and CEO of Veris Foundation explains blockchain technology and its potential applications in healthcare. Veris Foundation is a non-profit corporation focused on directly connecting payers with providers using blockchain with the goal of lowering healthcare costs for patients. Key Takeaways You Don't Want to Miss: What is blockchain technology? What is the relationship between blockchain and cryptocurrencies? What are the benefits of blockchain transactional systems compared to traditional ones? Who will regulate these emerging technologies? How are more restrictive countries such as China dealing with blockchain? What is Veris Foundation and what is its business model?    

Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure. Key Takeaways You Don't Want to Miss: Why fixing Spectre and Meltdown issues may worsen vulnerabilities Recent cybersecurity breaches outside of healthcare and their relevance Latest on the Equifax breach Some notable breaches in the financial industry Potential exposures in healthcare    

Darren Shaw, President and Founder of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to improve their search engine ranking. This issue (27:10) What exactly is SEO? What questions should you ask a potential digital marketing agency? What is the best way to ask for a review? What is the ideal strategy for managing listings as a practice and a physician? What do most practices get wrong when they manage their doctor listings? What are the top medical practice listings sites?

Mike Meikle, CEO of SecureHIM, discussed the new European Union General Data Protection Regulations (GDPR) and how they can potentially impact healthcare here in the U.S. This issue (8:56): What is the EU GDPR? Why should medical practices and healthcare entities in the US care about them? For those entities that are potentially impacted, what can they do to prepare? For more information, contact Mike Meikle at www.securehim.com or www.mikemeikle.com   

Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): - How reviews and reputation work together - Why simply soliciting patient reviews may work against you - Some pitfalls to avoid when it comes to review 'systems' and apps For more information, contact Becky Smith at bsmith@emedikon.com    

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with John Armstrong of Evoke Neuroscience regarding in-office neuroscience testing of cognitive disorders in the primary care setting. This issue (12:36): How using brain mapping biomarkers can be used in the primary care setting How to determine the impact of stress, pain and nutritional deficiencies on cognitive function How early detection can change the course of a patient's condition in concussion and cognitive decline