Podcast appearances and mentions of cole schafer

Cole Schafer quit a soul-crushing cubicle job, spent a year tearing out carpet for $15 an hour, and used every spare moment to build his copywriting skills… eventually growing his creative shop, Honey Copy, to six figures in five years. In this episode, the master of hooks and headlines shares the copywriting fundamentals that get results: why your first sentence is the most important thing you'll ever write, the only two reasons people buy anything, and how to use his 20% rule to write world-class headlines. Plus, Cole's philosophy on life and creativity that will stick with you long after you hit pause: "It's all material." If you prefer video or want closed captions, you can watch all our episodes on YouTube → http://www.youtube.com/marieforleo COME SAY HI! Instagram: http://www.instagram.com/marieforleo Tiktok: https://www.tiktok.com/@marieforleo  Facebook: http://www.Facebook.com/marieforleo X: http://www.x.com/marieforleo MORE RESOURCES FOR YOU:  Stop Guessing What to Write: Revenue on Repeat Nails Your Voice, Builds Your Offer, & Writes Your Scripts in Minutes → https://checkout.marieforleo.com/rev-on-repeat/  Get More Clients in 30 Days with a Personalized Revenue Plan → https://checkout.marieforleo.com/get-more-clients-in-30-days/  Build Your $250K Offer in Minutes Using my Proven Frameworks → https://checkout.marieforleo.com/build-your-250k-offer/

Zak Kuhn is a classically-trained guitarist—who honed his chops at Berklee—leveraging his deep love and knowledge of country music to build a Nashville-based media empire. This edition of Dreamland is brought to you by Schedule35 and Hoste Cocktails.Schedule35 is a trusted psilocybin brand that I use when I want to tap into my creativity. Use code ‘dreamland' for 15% off your order here → https://www.schedule35.co/Hoste sells world-class, expertly crafted cocktails, ready to pour and enjoy in good, creative company → https://hostecocktails.com/Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (https://www.coleschafer.com/) has a cult following and has been described as a “bump of cocaine for your creativity”.

Vwillz is a burgeoning independent artist coalescing Hip-Hop, Pop, Country and Alternative Rock to birth a truly original sound that's garnered millions of streams across Spotify and TikTok.This edition of Dreamland is brought to you by Schedule35, a trusted psilocybin brand that I use when I find myself in a creative rut. Every dose is precisely measured out, allowing you to tap into your creativity without, well, tripping the f%#! out.Use code ‘dreamland' for 15% off your order here → https://www.schedule35.co/Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (coleschafer.com) has a cult following and has been described as a “bump of cocaine for your creativity”.

Kevin Rogers is a masterful storyteller, celebrated copywriter and the founder of Copy Chief, an online community that has helped thousands of business owners and copywriters generate over $100m in sales.This edition of Dreamland is brought to you by Schedule35, a trusted psilocybin brand that I use when I find myself in a creative rut. Every dose is precisely measured out, allowing you to tap into your creativity without, well, tripping the f%#! out.Use code ‘dreamland' for 15% off your order here → https://www.schedule35.co/–Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (coleschafer.com) has a cult following and has been described as a “bump of cocaine for your creativity”.

Taylor Swift, Bad Bunny and The Weeknd Are the Most-Streamed Artists on Spotify Globally for 2023 (PEOPLE)Kacey Musgraves and poet boyfriend Cole Schafer break up after two years of dating (Page Six)Meghann Fahy, Leo Woodall share 'sloppy' kisses at Bowery Hotel (Page Six)Bradley Cooper Wanted Howard Stern to Shave His Head and Play His Brother in A Star Is Born (PEOPLE)Mark Cuban is selling a majority stake in the Dallas Mavericks (Daily Mail)Dear Toasters Advice SegmentThe Toast with Jackie (@JackieOshry) and Claudia Oshry (@girlwithnojob) The Camper and The Counselor by Jackie OshryMerchThe Toast PatreonGirl With No Job by Claudia OshrySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Belgray is an entrepreneur, author, copywriter and TV writer who has written promos, ads, scripts and full-length episodes brought to life by Joan Rivers, Kevin Hart, Spongebob Squarepants, Kathy Griffin, Ted Danson, Vanessa Williams, Roseanne Barr, Kelly Ripa, Adam West, Moon Unit Zappa, Isabel Sanford and Sherman Hemsley.This edition of Dreamland is brought to you by Schedule35, a trusted psilocybin brand that I use when I find myself in a creative rut. Every dose is precisely measured out, allowing you to tap into your creativity without, well, tripping the f%#! out.Use code ‘dreamland' for 15% off your order here → https://www.schedule35.co/–Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (coleschafer.com) has a cult following and has been described as a “bump of cocaine for your creativity”.

Lawrence Rothman is a Los Angeles-based producer, songwriter, film composer, novelist and poet who has worked with Amanda Shires, Margo Price, Jason Isbell, Charli XCX, Vince Gill, Angel Olsen, Kali Uchis, Girl in Red and Alison Mosshart.This edition of Dreamland is brought to you by Schedule35 and Hoste Cocktails.Schedule35 is a trusted psilocybin brand that I use when I want to tap into my creativity.Use code ‘dreamland' for 15% off your order here → https://www.schedule35.co/Hoste sells world-class, expertly crafted cocktails, ready to pour and enjoy in good, creative company → https://hostecocktails.com/---Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (https://www.coleschafer.com/) has a cult following and has been described as a “bump of cocaine for your creativity”.

Jake Heidecker is the creator of the sensationally viral series, “New Editing Setup” and a videographer who has collaborated with everyone from rapper Yungeen Ace to YouTube sensation Danny Duncan. This edition of Dreamland is brought to you by Schedule35, a trusted psilocybin brand that I use when I find myself in a creative rut. Every dose is precisely measured out, allowing you to tap into your creativity without, well, tripping the f%#! out. Use code ‘dreamland' for 15% off your order here → https://www.schedule35.co/ – Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (coleschafer.com) has a cult following and has been described as a “bump of cocaine for your creativity”.

Vidalia Anne Gentry is a classically-trained violist, entrepreneur, self-proclaimed "Yee-Haw Leftist", HIV/AIDS activist and the heart, soul and beautiful face of Tennessee's burgeoning drag scene.This edition of Dreamland is brought to you by Schedule35, a trusted psilocybin brand that I use when I find myself in a creative rut. Every dose is precisely measured out, allowing you to tap into your creativity without, well, tripping the f%#! out. Use code ‘dreamland' for 15% off your order here → www.schedule35.co–Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (coleschafer.com) has a cult following and has been described as a “bump of cocaine for your creativity”.

Sean Brock is a James Beard Award Winning chef, entrepreneur and writer exploring Southern Cuisine and Lowcountry cooking at his critically-acclaimed restaurants Joyland, The Continental, Audrey and June. This edition of Dreamland is brought to you by Schedule35, a trusted psilocybin brand that I use when I find myself in a creative rut. Every dose is precisely measured out, allowing you to tap into your creativity without, well, tripping the f%#! out. Use code ‘dreamland' for 15% off your order here → https://www.schedule35.co/–––––––––––––––Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (coleschafer.com) has a cult following and has been described as a “bump of cocaine for your creativity”.

Dreamland is a magical place where listeners get to explore the minds of creative geniuses as they divulge the processes they've used to transform their dreams into the kind of creative work that's shaping culture as we know it. Together, we will stroll through the minds of Grammy-winning songwriters, critically-acclaimed film score composers, James Beard Award Winning chefs, NYT Best Selling authors, serial entrepreneurs, graffiti artists and drag queens.Your host is Cole Schafer, a multi-hyphenate writer slinging ink in a number of different genres ranging from poetry, short fiction, memoir, spoken word and advertising. His newsletter (coleschafer.com) has a cult following and has been described as a “bump of cocaine for your creativity”.

“That's the moment I realized how powerful words can be,” writer Cole Schafer told me. Cole lives by the phrase “Live fast, write often.” As such, he's somewhat of an all-around writer, with multiple focuses, such as a blog, books, poetry, copy, and spoken word. In this interview, we talk about concrete imagery in Cole's work, thinking in metaphors, why he recommends specializing but doesn't do it, being inspired by Shel Silverstein, using the pen name January Black, the difference in craft writing and inspired writing and why you need to let the tigers through the door. In this interview, we also talk about Drew Birnie. You can listen to my call with Drew in Episode 390: https://on.soundcloud.com/L3EKJ Want more? Steal my first book, Ink by the Barrel - Secrets From Prolific Writers right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we're giving away 100,000 copies this year. It's based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60-seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom on your iTunes Podcast app and click “Write Review"). Enjoy the show!

Words falling flat? Learn how to write words (and stories!) that readers can't get enough of. You'll hear from multipassionate writers Cole Schafer and Tina Wells as they peel back the curtain on crafting copy that sells and books that become bestsellers. If you're looking for tangible ways to write more effectively, this episode is a must-listen.

How does Cole Schafer get big companies to grant him full artistic freedom and trust their brand to his envelope-pushing approach? Let's get his take…

HIGHLIGHTS01:40 Where it all started for Cole and how he got into copywriting06:11 How to become a better copywriter and overall get better at your craft in the world of sales 15:36 Short copy vs long copy and what serves what best based on Cole's mindset21:07 Some tips and techniques on how you can improve your copy24:32 How to connect with Cole and follow his newsletters and so much moreQUOTES08:05 "Something you can do is actually record yourself pitching the sale to someone, playback the recording. And kind of like write down the bits and the pitch that sounds really really solid. Like oh s*** like two minutes in, you know, I really made a good point here. Write that down in an email, have a notes pad of all your one-liner pitches, and just perfect those."09:27 "Earlier on in my outreach, something I found that by writing really solid cold emails. If I did it right, and we had a decent exchange, by the time we got on the phone, it didn't feel like a cold lead anymore. It actually felt like a warm lead like we had built up some rapport."19:12 "I do think that there's an amount of thoughtfulness that goes into taking the time to crunch down your words, to cut the fat, and just get directly to the point. Not a lot of people wanna do it because they don't have that kind of time."20:23 "I try to play a game where I highlight all the copy, look at what the word count is, and see if I can cut the fat by like 25%. Because the copy's always going to get better and you can always find 25% of the fat you can cut out. And I think generally speaking the copy's gonna get better if you do that."21:31 "Make your subject lines close to ridiculous. Especially if it's a cold email where people are just getting smacked with dozens of cold emails every day. The last thing you want to do is to try and make the cold email sound 'sales-y."Learn more about Cole in the link below:LinkedIn - https://www.linkedin.com/in/cole-schaferWebsite - https://www.honeycopy.com/Instagram - https://www.instagram.com/cole_schafer/?hl=enIf you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris. 

On today's episode of Who's There, our weekly call-in show, we save tonight and fight the break of dawn. No, but seriously, before the longer-than-necessary conversation about Eagle-Eye Cherry we take your calls about former Disney star Christy Carlson Romano, current BTS star RM, Kacey Musgraves's new poet boyfriend Cole Schafer, Kat Graham's new album slash "alter ego" Toro Gato, and a whole lot more. Back to you, Sisqó. Call 619.WHO.THEM to leave questions, comments & concerns, and we may play your call on a future episode. Support us and get a ton of bonus content over on Patreon.com/WhoWeekly and come see us on tour! Tickets at WhoWeekly.us/live. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Copywriting is hard. Which is why we always appreciate great copy when we see it. It's usually simple, clear, and tickles your brain if written well. Cole Schafer is a creative writer. By day he runs a small advertising business called Honey Copy. By night, he writes and publishes poetry under the alias, January Black. He's got a lot to say and he does it without mincing words. But in a way that will make you smirk. In this episode, Cole and Chris talk about the nuance and challenges of language and how to wield it with grace. We'll hear about how he found writing, why he left a well-paying agency job for manual labor, and how to name a $15 cookie so that people will happily buy it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cole Schafer is an entrepreneur, copywriter, and poet. For many years he has fed himself by connecting his brain to pen and creating value with words. Cole runs Honey Copy, a creative writing and copywriting firm, A-Team: a collection of elite freelancing entrepreneurs, two newsletters with 10's of thousands of subscribers, and authors poetry books in his free time.His latest release, After Her, is a book that promises to break your heart. It is a book about falling in love and finding a way to be whole when that love is shattered. If that sounds like a fun read, we are giving away two copies! Follow and DM us to be entered to win.Books Mentioned: On Writing by Steven KingHandy Links:Honey Copy: https://www.honeycopy.com/After Her: https://www.honeycopy.com/after-herCole's Instagram: https://www.instagram.com/cole_schafer/Subscribe to Cole's Newsletters: https://www.honeycopy.com/chasing-hemingwayHelp The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend!If you want to reach out to us, please do so on Twitter: https://twitter.com/LouisKyleShowEmail us: LouisandKyleShow@gmail.com

724- My name is Cole. I’m a writer. I write about life. And love. And work. And creativity. Also… I run a creative writing shop. It’s called Honey Copy. (that’s a nice shade of red) It’s pretty cool. Let’s see… what else? Oh yes…I wrote a book. Want to read it? ________ Need help with your business? Marketing, Podcast Mentorship or Content Creation? Stop by and check us out. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you! --- Support this podcast: https://anchor.fm/businessbrospod/support

One of the many products in our marketing funnel is a  newsletter.  This week  Cole Schafer of Honey Copy tells us to develop a process to grab ideas for anything we want to write.  Then we focus in on how we can put together a newsletter and where to find writers. Cole's blog boasts nearly 500 articles that enjoy a hundred thousand pairs of eyes each month and his weekly newsletters (Sticky Notes, Stranger Than Fiction and Chasing Hemingway) have 15,000+ subscribers combined. Find Cole at his website Honey Copy  or on Instagram.  Episodes MentionedHow to Get Started Writing Anything For Your Business (with Grace Baldwin)Thanks for joining us on today's episode of the Bossy, Brilliant & Badass podcast! We are officially on YouTube, so check out the channel here.  If you enjoyed today's episode, please head over to iTunes and leave us a rating and review to help us reach even more badass women. Don't forget to visit us on Facebook  or join us on Instagram or Twitter.

Has there been a moment in your life that defined your life trajectory? Well, Cole had two of those. How does someone go from running up and down a wooden court and considered "manly" to writing, this seemingly more "feminine" hobby? Listen as Cole shares what happened and why it transformed his life. The next instance involved listening to his own intuition instead of following the typical path of working a 9-5. He took a gamble on himself to learn copywriting and well, it's worked out so far. Honeycopy Website: https://www.honeycopy.com/ Cole's Instagram: https://www.instagram.com/cole_schafer/?hl=en Cole's Twitter: https://twitter.com/honeycopy --- riseyear Website: https://riseyear.co/ riseyear Twitter: https://twitter.com/Jtmarks15 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-46/email-newsletter-marketing-strategy-ep-46.html Try ActiveCampaign:  https://www.activecampaign.com/free?_r=STL945YT Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you’ll learn how to create an email newsletter marketing strategy that makes people love your email updates. Learn how to increase your open rate and make a point to connect with your subscribers. Your emails should feel like tips and updates from a helpful friend, rather than a pushy salesperson. You’ll get many newsletter marketing ideas, tips to get more engagement, learn how to monetize and how to promote your email newsletter and more. An email newsletter is a great way to get website traffic, build brand awareness and get brand ambassadors. Tune in if you want high-quality leads, an engaged community, reach thought leadership and empower and nurture your audience.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

The StclairSpeaksShow featuring Cole Schafer Professional Creative Copywriter Episode #40 Inspiring story sitting down with Writer, Poet & Professional Creative Copywriter @cole_schafer Cole runs a six-figure freelance copywriting business called Honey Copy. Each week Cole teaches 15,550 marketers and entrepreneurs how to sell the written word.

My guest today is Cole Schafer. Cole is a master copywriter, poet, author, and adman. He is best known for his newsletter, Sticky Notes, where he sends weekly emails about advertising, writing, creativity, and life. Cole has an exceptional ability to tell stories that grab you by the collar and slap you in the face with a life lesson. He's also known for his 10,000 word copywriting and marketing guide—which is guaranteed to help you sell your used couch on Craigslist—more on that later.  In this episode, Cole told me the story of his Uber driver who was a hitman. We discussed the importance of being a good speaker. Cole shared his journey from being the guy who rips out carpets to the guy who writes ads for Bowflex. We also talked about how to become a better writer and a more effective human. Like I mentioned earlier, Cole is a great story teller, and I think you're really going to enjoy this episode.

In this episode, the copywriting master & the founder of Honey Copy, Cole Schafer, joins us on the show to share actionable tips and tricks to get better at copywriting. He talks about: --> How should you approach writing headlines --> Building trust with the reader using words --> Practicing the Hemingway method --> Finding the right tone of voice, and a lot more. (P.S.: A big thank you to Christopher Lochhead for introducing us to the work of Cole Schafer)

As I checked my microphone one last time while also praying that my notorious pup (we call her Pebbles) doesn't break into an impromptu melody only she knows the notes to, a Zoom notification echoed across the room. *Cole Schafer entered the waiting room* (THE Cole Schafer, who runs Honey Copy and along with it, three newsletters - Sticky Notes, Stranger than Fiction, and Chasing Hemingway) At 2.30 am, there's a thin line between dreams, illusion, and reality. And this sure seemed more like the former two than the latter. “She's cute,” Cole spoke in a baritone that still hasn't escaped my ears, when Pebbles unexpectedly jumped in to claim her spotlight, bright-eyed and bushy-tailed (quite literally). A sheepish grin and multiple failed attempts at shoving a canine tail away from my face later, the conversation you're about to witness began. This is episode #8 on The Newsletter Nerd Show.

Cole Schafer is a writer and the man behind HoneyCopy.com. In this conversation, we spoke about his authenticity, how he got his mile time down from 7:50 to 5:42 in high school, and why he took a break from Instagram. Enjoyed this episode? You'll also like my free weekly newsletter – Tuesday Treasure.

My guest this week is Cole Schafer.  He writes my favorite current newsletter on the planet, Sticky Notes. It's fresh, irreverent, and helpful. If you are looking to write in a more compelling way, consider Cole's work at Honey Copy. In this damn good conversation we talk about: His signature writing style Why reading more fiction will make you 1% better His writing process A few of his favorite books Cole's take on Seth Godin and much more. Email me at Joe@onepercentbetterproject.com As always, thanks for listening! --JF     

Cole Schafer is an expert in both writing and sales. Cole is the writer, marketer, and hopeless romantic behind Honey Copy, one of the best business writing coaching sites that I've found. Cole has written sales, advertising, and website copy for companies as wide-ranging as The Hustle, Capital.com, The American Ultimate Disc League, and others. He specializes in writing words that help sell, in his words, "like a Florida snow cone vendor on the hottest day of the year".   Cole has been immensely successful with the business, earning 5X the industry average for a copywriter. After reading some of his work at honey copy.com, I think you'll see why.     www.honeycopy.com https://gumroad.com/l/oneminplz

If you want to know how to kill it at copywriting, read on... Contrary to popular belief, you can't just build an online business and hope people will show up. It doesn't work that way. You have to make personal connections with your audience by showing them why they need what you're offering. You have to pique the interest of people who come to your site, grab their attention.  Today's episode will offer plenty of help and tips for you to grow your business and increase your sales.  My guest is Cole Schafer, marketer and copywriter. I knew I had to have him on the podcast when I read his tagline on his blog, which says, “Live fast. Write often. Pet dogs.” Copywriting vs. Writing  Copywriting is selling things with words. Regular writing is communicating ideas or stories.  When someone writes a story, there is no set goal other than entertainment.  With copywriting, there is a clear goal.  You can be a good copywriter if you understand that everyone purchases something either to move closer to pleasure or to move further away from pain.  The best products can do both things, but most products do one or the other.  The most successful products tend to move people closer to pleasure rather than focusing on their pain and relieving it.  People get more excited about moving towards pleasure, not about moving away from pain.  How To Get Someone To Take Action  As marketers, we can't rush our audience to make a purchase.  Some of Cole's clients have been on his email list for over a year, and they're finally reaching out to him, but only after building that relationship and personal connection. Your audience will know if you're trying to shove your products down their throat and that is not the way to connect with your people. You want to build a relationship by showing up for your audience, sending out those weekly emails, doing your podcast, whatever it is that you do.  Once a quarter, Cole adds a small discount to his writing course and leaves it up for 48 hours. The sense of urgency does help sales.  Another thing that helps people decide to make a purchase is when they see that many other people are enjoying a product.  We are wired to follow the crowd. If you show the numbers of people you are helping and how many satisfied customers you have, your audience is more likely to follow along.  Here's a great example: when I shop on Amazon, I read the reviews to see if others like the product. I trust the herd and save myself time. Marketing As a Human  The digital world of marketing has created a scenario where we no longer have the person-to-person connection we once did.  Over time we have lost how to market to the individual. With signs, television, and the internet, we are now mass marketing.  You need to market human to human.  One way you can do this is to pick your best customer and get in touch with him/her. Fly them out to you, have a phone conversation, go out for lunch, and have a conversation.  When you market with one person in mind, more people are going to relate because you are able to become more specific. Using Hook Sentences  In literature, the hook sentence is the first sentence you read in a book.  Cole collects his favorite hook sentences from books he's read, and well-known hook sentences, to help him learn how to write better hook sentences himself.  You have a very small window in which to grab the reader's attention.  A hook sentence needs to be ten words max, short and punchy, and it should draw the reader in.  Some of Cole's favorite hook sentences are: “I lost my arm on my last trip home.”  “It was love at first sight.”  “It was a pleasure to burn.”  Every single one of those is under ten words but at the same time, they are very powerful.  Your subject line in emails, your headline, your sales pages, your blog post titles, they are all hook sentences.  How To Create Hook Sentences  When we write, we might spend hours on the content itself, but then spend mere minutes writing up the headline for it, and then hit publish.  Just because you put time and effort into writing an article doesn't mean someone else is going to read it.  The one piece of advice that Cole gives to all writers is the 80/20 rule.  If you spend 5 hours writing an article, 1 hour should be spent writing your hook sentence.  Write down 25 of the best headlines you can think of.  Share them with friends, colleagues, family, etc., and ask them to tell you which 3 stand out to them the most.  You can raise your click-through rate by 50%, 100%, or even 500% by using this method.  What To Do When You Don't Know What To Sell  If you are offering a service-based business, you want to create a hybrid product: half-service, half-product.  One of the issues that freelancers face is that when you are trying to scale a service business, you only have 2 choices: you can either hire more workers or raise your rates.  Raising your rates is a good option but eventually, you're going to be as high as you can go.  What you can do is sell a product that goes hand-in-hand with your service that you offer. This eliminates the constant “trading dollars for minutes.”  Start by selling your services, then couple a product with that service.  If your audience is using your service, they will likely also want your product.  What Type of Online Entrepreneur is MiloTree Right For? Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by turn your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE! Read the podcast transcript for “How to Kill it At Copywriting” Timestamp  Intro  6:03 Copywriting vs Writing  11:36 How To Get Someone To Take Action  21:26 Marketing As A Human 25:38 Why To Use Hook Sentences 30:15  How To Create Hook Sentences 36:00 What To Do When You Don't Know What To Sell TOP 4 TAKEAWAYS FROM THE EPISODE Successful copywriters understand that people make purchases either to move toward pleasure or to move away from pain. Market with one person in mind; when you speak to one specific person, others will be able to relate. If you can learn to write one really strong sentence, you can become a very capable copywriter. If you're a freelancer in a service-based business but you're stuck on what to sell, try creating a product that goes hand-in-hand with your service.