Dragon Digital Marketing Podcast

In today's episode, I have a major announcement to make. It's good news and you're going to like it.Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-59/major-announcement-ep-59.html Visit our Digital Marketing Resource Center for Small Businesses & Discover The Best Digital Marketing Resources: https://dragon-digital-marketing.comGet free resources for digital marketing!–All podcast episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-58/how-to-systemize-your-business-like-a-franchise-ep-58.html Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThis episode is all about the motto ‘work smarter, not harder'.You'll learn how to have your business run without you, so you can finally take a vacation, spend more time with your family, and have a life.If you want to learn how to scale your small business with a plan and be able to measure what's going on, you better listen until the end.McDonals's, 7-Eleven, RE/MAX, Marriott. They all have proven business systems and can grow and scale quickly. You can do the same for your small business if you systemize your business and treat it like a franchise as well.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-57/webinar-marketing-strategies-ep-57.html Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThis digital marketing podcast episode is all about webinar marketing strategies.You'll learn how to promote your upcoming webinar for free. We talk about webinar tools, how to present in a conversational style, how to market and promote your webinar organically, how to attract the right audience, and more. You will learn a lot!All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-56/off-page-seo-optimization-ep-56.html Get My Free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.htmlGet My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlTo get the best results from your SEO marketing efforts you need to acquire links from other websites to your website to get credibility for your website. This is called link building. It's part of SEO and because it doesn't include optimizing the web pages themselves and is done off the pages, it's part of Off-Page SEO. But only backlinks from high-quality, relevant, and credible websites help your SEO. Bad links actually hurt your SEO.In this digital marketing podcast episode, you'll learn how to plan and execute an impactful link building campaign step-by-step - the right way. This will boost your SEO marketing results and increase the amount of free, organic traffic you get to your small business website. Listen now to learn how to do off page SEO.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-53/influence-marketing-ep-53.htmlGet My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThis podcast episode is all about influence marketing – not influencer their marketing with an R. You won't learn how to become a famous influencer on social media platforms like Instagram, YouTube or TikTok, like your favorite celebrity.Influence marketing is the practice of leveraging relationships with people to communicate your message. The difference between influence marketing and influencer marketing is that influencer marketing focuses on the person, the influencer him or herself and their personality, and influence marketing focuses on the action of building influence and establishing a community, building relationships, deepening those relationships, and strategically networking. Listen to the full episode and learn how to become a thought leader and get influence in your community and in your audience.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-52/how-to-blog-effectively-ep-52.html Get Free Small Business Marketing Resources: https://dragon-digital-marketing.comYes, you do need a blog for your small business on which you consistently publish fresh content. Content is king. Blog posts help potential buyers to learn more about what you do, find the right solution for them, and make a buying decision. They also help more people to discover you and find your website through search engines like Google. To get SEO benefits from your blog articles, acquire organic search traffic, earn shares, comments and other forms of engagement, and also attract backlinks to your content, your blog must be better than just average.But how can you find popular content ideas to write about, that are top searched, top shared and top linked? How do you make your articles get traction and lots of traffic, visits and conversions? How can you create better pieces of content than what's already out there? And how do you promote your content to the right people and let them know it exists?The answer:The skyscraper technique!It's a blogging strategy by Brian Dean that - when followed correctly - makes your blog posts trump the rest, just like a skyscraper. Listen and watch until the end to learn how to leverage it for your small business blog and make you blog more effectively.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-51/online-course-marketing-ep-51.html Get The Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you'll learn how to create and market an online course, attract students, and paying customers. We'll also teach you what to do if your course is not selling. Over 77% of U.S. companies are already using e-learning and the global eLearning market is predicted to nearly triple to $325 billion (with a B) in 2025. If you haven't tapped into the potential of creating a digital course to promote your small business and showcase your expertise, this is what you need to listen to to get started. All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Complete 42-Point SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.htmlEpisode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-50/on-page-seo-techniques-ep-50.htmlGet The Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you'll learn how to make your website rank in Google without any technical knowledge.You can optimize your web pages directly on the page without knowing how to code. There are a handful of simple things you can do to optimize your pages and get more free, organic traffic to your website that you can convert to paying customers.We'll walk you through on-page SEO step by step, so you can feel confident about implementing on-page SEO after listening to this episode. Tune in now!All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-49/behavioral-marketing-ep-49.htmlStart a Free Trial with ActiveCampaign and get started with implementing behavioral marketing for your small business today: https://www.activecampaign.com/free?_r=STL945YT In this podcast episode, you'll learn how to target audiences based on their behavior, interests, intentions, geolocation, and other metrics using web analytics, cookies, search history, and other insights. By finely segmenting audiences based on specific behaviors or definitive buyer personas and user profiles, you can provide truly relevant content and offers rather than sending a general message to everybody in your audience.Behavioral marketing is a huge opportunity for small businesses and when implemented correctly, increases lead generation and sales by 85% on average.Press play and tune in now!All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-48/press-release-marketing-ep-48.html Learn how to establish a media presence, elevate your credibility and increase sales with press releases. Press release marketing can give small businesses access to the media and to a national newswire—all with a personal touch. Press play now and learn how to write powerful press releases that get you get website traffic and better quality customers through coverage in the media. All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-47/buyer-persona-marketing-ep-47.html  In this episode, you’ll learn all about buyer persona marketing. We cover how to niche down and find a unique market niche for your business, how to target the right audience, and you’ll learn what a buyer persona is and how to create a buyer persona. Press play! Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html Buyer Persona Guide on our blog: https://dragon-digital-marketing.com/blog/what-is-a-buyer-persona.html Get your buyer personas done for you: https://dragon-digital-marketing.com/offers/buyer-persona-research.html All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-46/email-newsletter-marketing-strategy-ep-46.html Try ActiveCampaign:  https://www.activecampaign.com/free?_r=STL945YT Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you’ll learn how to create an email newsletter marketing strategy that makes people love your email updates. Learn how to increase your open rate and make a point to connect with your subscribers. Your emails should feel like tips and updates from a helpful friend, rather than a pushy salesperson. You’ll get many newsletter marketing ideas, tips to get more engagement, learn how to monetize and how to promote your email newsletter and more. An email newsletter is a great way to get website traffic, build brand awareness and get brand ambassadors. Tune in if you want high-quality leads, an engaged community, reach thought leadership and empower and nurture your audience.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-45/real-time-marketing-ep-45.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThe ecommerce industry saw accelerated growth in 2020 and the industry is projected to hit $6.5 billion in the next 3 years. Ecommerce has transformed how businesses market themselves and sell their products and services. A new ecommerce trend is live-streaming and real-time-selling. This trend gamifies shopping, brings people together to create unique social experiences, and is minting millionaires left-and-right. Other countries are already knee-deep in this new trend. "Livestream shopping" is already a $63 billion industry in China, and it’s now making its way to the U.S. It’s key that businesses capitalize on this trend in order to be ahead of the curve for the new year. In this podcast episode, you’ll learn what real-time marketing is, all about the opportunities and benefits of it, why it’s important - and most importantly - you’ll learn how to make a real-time marketing strategy and how to get started.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-44/podcast-marketing-for-small-businesses-ep-44.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you’ll learn all about podcast marketing for small businesses. If you are considering to be a guest on podcasts, advertise on podcasts, or even start your own podcast, look no further because this is the only podcast you have to listen to. We cover all the benefits of appearing on podcasts as a guest speaker, explain how to start a podcast for your business, and dive into the best practices of structuring your episodes, booking guests, and more. Last but not least, we talk about the marketing part and teach you how to promote your podcast, how to position yourself, and how to get PR. Press play!All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-43/digital-marketing-trends-ep-43.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this Dragon Digital Marketing Podcast episode, you’ll learn exactly what to do to keep up with the digital marketing trends that are here to stay. Listen and learn how to stay state-of-the art in all things digital and gain a competitive edge for your small business.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Check Out My Free Branding Course: https://www.dragon-digital-marketing.com/courses/brand-story.html  Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-42/storytelling-in-marketing-ep-42.html  You’ll learn storytelling marketing and how to use a narrative to communicate your message. Learn how to tell a story that makes your audience feel something – enough that it'll inspire them to take action. Storytelling in marketing helps people to understand why they should care about your small business, and it humanizes your brand.All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-41/home-based-business-marketing-ep-41.htmlFree buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIf you have a home-based business, want to start one, have been forced to operate your small business from home due to covid, or simply want to add another income stream to your life that you have full control over, this podcast episode is for you. Tune in as we discuss home-based business ideas, opportunities - and of course home-based business marketing.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-40/linkedin-marketing-ep-40.htmlIn this podcast episode, you’ll learn how to use LinkedIn marketing for your small business. We talk about the benefits of LinkedIn marketing and why LinkedIn marketing is important. LinkedIn is a social media platform you do not want to neglect in your social media making strategy and it’s not just for B2B and job searching.Listen to this episode in its entirety and get tips and tactics for your LinkedIn marketing strategy, learn how to use LinkedIn marketing for lead generation, and much more.- Follow Angel Ribo on LinkedIn- Follow Monique Idemudia on LinkedInAll episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-39/clubhouse-marketing-ep-39.html Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template. In this episode, you’ll learn how to leverage Clubhouse, the new social media platform, for your small business marketing. We’ll explain what Clubhouse is and why it’s special. You’ll get tips on how to set up your profile and bio. We’ll talk about the benefits as well as some things that Clubhouse is lacking and we’d like to see in the future. You’ll learn how to behave and get collaboration tips, as well as actionable advice on how to include Clubhouse in your digital marketing strategy. Listen to the episode in its entirety and get the tactics to level up your social media making game. There are plenty of opportunities in this new social media app!Follow Troy Holt on Clubhouse @troyholtFollow Monique Idemudia on Clubhouse @dragondigitalm1All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-38/how-to-create-sold-out-marketing-offers-ep-38.htmlMake your marketing effective by really understanding your audience: Download My Free Buyer Persona Template. You’ll learn the new and aligned way to create sold-out marketing offers by shifting the lens to what your audience wants. When you give your audience what they want, you get what you want. Most of us like to buy, but we don’t usually like to be sold. You’ll understand that what people want and what they say they want are not always the same thing.Learn the new philosophy of doing business while staying your authentic self and manifest the abundance you know is available to you.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-37/youtube-seo-ep-37.html. Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template. In today's episode you'll learn the new way of doing SEO marketing. Instead of getting traffic to blog articles on your website, you can get traffic and engagement to your content itself, directly on your YouTube videos, and make your website the place where conversions happen. You can rank your YouTube videos on YouTube - the second biggest search engine in the world - and have a call to action in your videos to go to your website to convert. Optimizing your YouTube videos is easier and takes less time than to write text content and optimize your web pages for traditional SEO. Listen and learn how to rank your YouTube videos and get traffic to generate leads and sales. All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-36/copywriting-for-landing-pages-ep-36.html Make your marketing effective by really understanding your audience: Download My Free Buyer Persona TemplateIn today's episode you'll learn how to write landing page copy that converts like a charm. All episodes: https://dragon-digital-marketing.com/podcast/podcast.html.Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-35/branding-for-small-businesses-ep-35.html. Take my free branding course: Brand Story. In today's episode you'll learn how to build a brand for your small business without having a big budget. All episodes: https://dragon-digital-marketing.com/podcast/podcast.html. Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-34/marketing-without-advertising-ep-34.html Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html. In today's episode you'll learn how to grow and scale your small business without spending a penny on advertising. Yes, it is possible! With organic inbound digital marketing strategies and tactics.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html. Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-33/sales-page-copywriting-ep-33.html. Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html. In today's episode you'll learn the 5 'Must-Dos' that skyrocket the success of any sales page (even if you’re not a writer.)The biggest – and maybe most common – mistake made by small business owners on their sales pages that’s an instant revenue killer. Why you live and die by the irresistibility of your offer.The really juicy secret to out-selling the competition when describing your product or service.And more!All episodes: https://dragon-digital-marketing.com/podcast/podcast.html. Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-32/why-marketing-is-the-number-one-thing-your-small-business-should-focus-on-ep-32.html. Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html. In this episode, we'll break down why marketing is the number one thing you should focus on in your small business. You'll learn how to start and grow a profitable business and make it crisis- proof with great digital marketing. We touch upon the power of niching down, the best way to prove product or service market fit, and the most valuable resource your small business has. Hint: It's not money.Having your digital marketing figured out takes the guesswork out of where you get growth from and makes pivoting a whole lot easier, too.This episode is full of amazing digital marketing tips for small businesses. Listen Now! All episodes: https://dragon-digital-marketing.com/podcast/podcast.html. Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-31/digital-content-creation-for-small-businesses-101-ep-31.htmlGet The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this episode, you’ll learn all about digital content creation. We’ll cover creation, tools, planning, strategy, process, distribution, promotion, automation, and more. This is the digital content creation 101 for small businesses.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-30/brand-serp-ep-30.htmlLearn how to build a brand & Take my free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html Today's episode touches upon the topic of Brand Building. We’ll talk about Brand SERPs. SERP stands for search engine results page, which is the page with all the search results listed you see when you've entered a search term in a search engine like Google. Once you have a personal brand, people will start searching your name. At this point your Brand SERP becomes phenomenally important. We’ll talk about how you can influence and optimize your Brand SERP.You'll learn how to design and control the search results for your brand name and your own name. Your Brand Search Engine Result Page (SERP) is like your business card. It's important to be mindful of and intentional about what people who search for you see and are presented.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-29/know-like-trust-factor-ep-29.htmlFree Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlTake the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html You'll learn how you, as a small business owner, can infuse the Know-Like-And-Trust-Factor into your content and your pitches. As a result, you'll get people to know, like and trust you online and in the real world and achieve more success in your business.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-28/business-value-and-brand-value-ep-28.html Take the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html Value has become a buzzword in marketing. You hear all the time that you have to provide value for your audience and build a brand to make your small business more valuable. But how do you know the value of your business? How can you put a number on it?Especially if you are trying to sell your business or are looking for financing, lenders, venture capital or other kinds of funding, you need to know what your small business, your brand or your idea for your startup business are worth.In this episode, you’ll learn 3 approaches of how you can determine business value and brand value. (No knowledge in higher mathematics needed.)Important takeaway: Marketing automation drives your business value up.Here’s why:When you as the business owner are strongly involved in a lot of tasks, your business is worth less for a potential buyer. If you are no longer there to handle critical pieces of the process, it’s a loss. For a potential buyer who wants to buy your business, this is a risk.When you have a self-managing business on the other hand, that is automated to a high degree, there is much less risk. Having as many tasks as you can run on autopilot and handled by software instead of people, drives the value of your small business up.Even if you are not looking to sell your small business at the moment, the principle is still true. That’s why thinking about leveraging automation is a smart thing to do.Contact Us For Marketing Automation!All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-27/event-marketing-for-online-events-ep-27.htmlTake the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html Event Marketing for Online Events: How to successfully plan and market digital events with Charles MatthewsToday's episode is all about event marketing because marketing your small business at events can't stop now and you still want to take advantage of meeting people, talking to people, networking, engaging in one-on-one conversation, getting that brand awareness and generating leads and sales for your small business at events. It's important and we can stop it right now - we just need to move it online. You will learn how you can move your in-person events online and turn them into digital events. All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-26/video-marketing-ep-26.htmlDownload my Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html Take the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html Today's episode is all about video marketing for small businesses and how to give powerful video presentations. Public speaking and communication are important skills to have and since you can't meet people in person at the moment, the best way to connect with people online is through video. Brenden and I give you video marketing tips in this conversation and you'll learn how to leverage video for marketing online.We touch upon tools for video marketing, why video marketing is important and so powerful, video marketing benefits, video marketing ideas and also explain the difference between video marketing on YouTube vs making videos for other purposes like social media, your website or a virtual event. We also cover video marketing strategy and content. Video marketing is not just a trend. It's here to stay, gaining popularity and the best medium to connect and build rapport.In this interview you'll learn how to do video marketing for small business, so you can get started recording today.Brenden's YouTube channel Mastertalk: https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueAAll episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-25/omnipresence-marketing-ep-25.htmlDownload my Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html Take the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html The modern digital world allows us to be everywhere, at all times. We get notifications every time something happens. We have a lot of accounts in a lot of different online shops and social platforms - and brands have the ability to be everywhere at the same time as well. So, we want to aim to achieve omnipresence with our brands and small businesses and keep up and take advantage of this to stay front of mind.The perfect business example for omnipresence in marketing is Coca-Cola. They are everywhere at the same time, whether it’s a shop, bar, restaurant, vending machine, canteen, café, hotel or fast food chain. They also have TV commercials, billboards and are on every major social media platform.Obviously this is not something you can do overnight, however there are a variety of things you can do as a small business and a small brand to expand your online presence step by step. In this episode, you’ll learn how to become omnipresent with branding, content creation and consistency.Find Elinor on:LinkedIn https://www.linkedin.com/in/elinor-moshe/Instagram https://www.instagram.com/elinormoshe_/ Her website https://theconstructioncoach.com.au/ All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-24/ecommerce-where-to-start-ep-24.html. Download my Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html. Take the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html In this episode, you'll learn how to get started ecommerce and start selling your products and services online as a brick and mortar small business. We explain step-by-step where to start with e-commerce. All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-23/email-copywriting-ep-23.htmlGet my Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html Get The Email Marketing Campaign Planning Calendar Template (free): https://dragon-digital-marketing.com/offers/email-marketing-campaign-planning-calendar.html Take the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html Find Roni Broyde on LinkedIn: https://www.linkedin.com/in/ronibroyde/ In this episode, you'll learn how to get sales and conversions from your marketing emails and email newsletter, how to craft the perfect email subject line, preview text, body copy and call to action and utilize storytelling and more to speak to your audience. Listen and learn how to craft profitable email marketing campaigns for your small business. Email marketing and email copywriting made easy! All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-22/project-management-skills-and-social-media-marketing-tips-ep-22.html Get my Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html Take My Free Branding Course: https://www.dragon-digital-marketing.com/courses/brand-story.html You'll learn about project management and the project management skills you need as a small business owner leading a team. We also give tips about hiring and building your team, management, communication and delegation. Last but not least, we talk about the importance of social media, how you can leverage social media marketing for your small business, and in particular influencer marketing on Instagram. All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-21/digital-marketing-goals-ep-21.html Get my Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html Goal setting is so important and you have to know and be clear about what your desired outcome is before you can map out a plan of action to get there. It is important that you don't have unrealistic expectations for the different digital marketing channels and know exactly which channels support which part of your funnel. For example: PR is great for awareness because you get lots of eyeballs but it's not great to get purchases. Ads are great for consideration because there is a high intent and not so great for awareness. So in which channels should you invest? You can't do everything at once. And you also don't want to put all of your eggs in one basket. You need to decide on a few channels and go all in on them and really focus all of your energy on them not to dilute the effectiveness of your marketing as a small business with limited resources, since as a small business, you likely don't have someone working in every channel. You need a roadmap of where to send your resources, especially now in these unprecedented times when you have to work extra cost-effectively. With the goal setting framework I explain in this episode, you can do it. All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-20/content-marketing-strategy-for-small-businesses-ep-20.html Take My Free Branding Course: https://www.dragon-digital-marketing.com/courses/brand-story.html Listen to Ep.#4: What Types of Content To Create: https://dragon-digital-marketing.com/podcast/episode-4/what-types-of-content-to-create-ep-4.html Learn about all the channels: https://dragon-digital-marketing.com/blog/what-is-digital-marketing.html#whatDoesDigitalMarketingInclude With content marketing, you can build trust with your audience, improve conversions, connect with your customers and generate leads. Additionally, in today's age, customers expect high-quality and consistent content from their favorite brands. Content is King and the content you create is practically immortal and will continue to serve your business by creating trust and expertise and authority even a long time after you've published it & you'll be able to create wonderful relationships through your content and your content will generate you leads practically forever if you keep it updated and relevant and you keep on promoting it. So how do you get started with content marketing for your small business? In this episode, I explain to you how you can define a content marketing strategy for your small business. All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Take My Free Branding Course: https://www.dragon-digital-marketing.com/courses/brand-story.htmlShow notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-19/personal-branding-tips-ep-19.html You'll learn all about what personal branding is, who needs a personal brand and why it is important to build a brand for yourself too and not only your small business. We also have some actionable takeaways for you and explain how to position yourself uniquely in the market. You don't want to miss out on these personal branding tips.All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html Shownotes: https://www.dragon-digital-marketing.com/podcast/episode-18/copywriting-vs-content-writing-ep-18.html All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html In this episode, you'll learn about content writing and copywriting and get a lot of tips on how to improve your writing and how to make sure it resonates with the people you want to attract. Rachel Eubanks - Inspire to Engage: https://www.inspiretoengage.com/Support the show (https://paypal.me/DragonDigitalM1)

These are the highlights of my SEO 101 interview for Small Business Owners with SEO expert Craig Campbell. Listen to the full-length interview here: https://dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-smbos-ep-17.html Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20 Download my complete SEO checklist here (free): https://dragon-digital-marketing.com/offers/seo-checklist.html Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-seos-ep-17.html Download my free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20 In this SEO expert interview of Monique Idemudia and Craig Campbell, Craig shares some valuable tips for SEOs and digital marketers. You can't miss out on this if you want to become an SEO freelancer or start your own SEO agency. All episodes: https://dragon-digital-marketing.com/podcast/podcast.html. Support the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-smbos-ep-17.html Download my free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20 This is the SEO 101 for small business owners. In this SEO expert interview, Craig Campbell and Monique Idemudia explain what SEO is and how you can optimize your website with SEO marketing. All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-16/lead-generation-strategies-ep-16.html Brand Story Free Course: https://dragon-digital-marketing.com/courses/brand-story.html. Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html. Listen to Lead generation for small business 101 (Ep.#15): https://dragon-digital-marketing.com/podcast/episode-15/lead-generation-for-small-business-ep-15.html. Your leads are only as good as the website that produces them. In this episode, I reveal 10 lead generation boosters and I also explain why they work, so you understand the concepts behind lead generation. Here are 10 things that not only increase your conversions, but can also increase your site’s trust factor and authority. All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-15/lead-generation-for-small-business-ep-15.html Brand Story Free Course: https://dragon-digital-marketing.com/courses/brand-story.htmlFree Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this episode, I talk about lead generation for small businesses.I share my ultimate 5 step lead generation strategy for small businesses with you.Let’s get straight into how you can get more leads, that’s more potential customer for your small business. All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Brand Story Free Course: https://www.dragon-digital-marketing.com/courses/brand-story.htmlShow notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-14/brand-story-ep-14.html I want to help you to strongly position yourself in the market with a strong brand, and to figure out your unique value, that only you have. I’ll show you how to tell your brand story, and communicate the message you want to convey. Because if only you know about your brand and your story, you’ll attract no one it resonates with. You have to tell your story with every aspect of your branding and marketing, to attract your tribe, and make it through covid, and be able to prosper and grow your small business.You don’t need a big budget at all to build a brand, and building a brand is so much more than just a logo and a letterhead.When done the right way, it increases your business value to the point where your business can become crisis-proof.And this is exactly what I’m teaching you in my free course: Brand Story.All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

During a recession it’s more important than ever, that you do whatever you can to stay on top of your audience’s minds. So you need your marketing strategy to have 2 main characteristics: 1. It has to be marketing budget friendly. & 2. It has to be highly effective. Here's what you can do that's free or low cost... Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-13/marketing-effectiveness-ep-13.html All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

I share life-changing things I've learned from my top 11 books that made me a better entrepreneur, marketer, and communicator, and I think are a great read for all small business owners. I explain how to apply certain concepts to entrepreneurship and running a business, communication and leadership, and of course marketing. Right now is the perfect time to read, focus on yourself, and think about how to pivot and adapt. I think that a fresh way of thinking about things, and learning a new skill is just really useful right now. The books are not in any particular order. They're just my top 11 best, favorite, most helpful books, that I've read in my life, and that truly, truly changed my life, and helped me be a better entrepreneur. Check out the chapter markers to jump from book to book. Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-12/books-ep-12.html All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Email Marketing for Small Business: How to use email for your marketing strategyThis episode is an email marketing 101 for beginners. I’ll teach you the most important basics about email marketing.You'll learn why you need email marketing for your small business, what it is, and how you can get started with email marketing today.Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-11/email-marketing-for-small-business-ep-11.htmlAll episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlDownload our free Email Marketing Campaign Planning Calendar: https://www.dragon-digital-marketing.com/offers/email-marketing-campaign-planning-calendar.html➝ Get Started with Email Marketing for your Small Business Now.Support the show (https://paypal.me/DragonDigitalM1)