Podcasts about ere media

In this episode of Hiring Excellence with Johnny Campbell, we feature the first panel from SocialTalent Live, where leading experts discuss the future of candidate experience. Johnny is joined by Kevin Grossman, VP of Research at ERE Media, and Cheryl Peterson, Regional Talent Resourcing Leader at Arup, to explore the key challenges recruiters face in 2024. From integrating AI into hiring processes to enhancing human interaction, the panel dives deep into the strategies for creating a stellar candidate experience. Perfect for talent leaders and hiring professionals, this conversation offers actionable insights to help you stay competitive in today's talent landscape.

Marketers are trained to create targeted content for specific personas. But creating a message that's open to interpretation is a highly effective strategy that strikes a cord across personas.Because your audience will fill in the blank with how the message is meaningful for them. So instead of speaking to pain points specific to one role, speak to the human pain points. Maybe your product is a solution for a task that takes too much time or is overly complex, for example. Nobody likes feeling like they're wasting too much of their workday on one task. So talk about how your product saves time or simplifies their work. So in this episode of Remarkable, we're listening to Zach Bryan's song, “Something in the Orange,” the hit song that resonates with a wide range of listeners. That's because Zach Bryan's lyrics are open to interpretation. And we're talking with Todd Raphael, Head of Content at SkyHive, about how you can use this strategy in your content marketing to resonate with a wider audience. We'll also cover the best time to brainstorm content ideas and why you could easily double your output with one simple idea. So grab your cowboy hat and stare off into the sunset while you listen to this episode of Remarkable. About our guest, Todd RaphaelTodd Raphael is Head of Content at SkyHive, a cloud-based workforce management and reskilling software provider. Todd joined SkyHive in November 2022. He previously served as Head of Content at eightfold.ai. He also worked as Editor in Chief at ERE Media for over 14 years, and prior to that, Online Editor at Workforce.About SkyHiveRecognized as a top AI innovation by Forbes, a Gartner Cool Vendor in HCM, and a World Economic Forum Technology Pioneer, SkyHive is cognifying the world's labor economy and fundamentally changing how we work, learn, and live. SkyHive has built the world's only Quantum Labor Analysis platform to optimize human economies in real-time for companies, communities, and countries. Essential to global economic empowerment, SkyHive allows people to future-proof themselves and their workforce faster than ever before. By marrying economic theory with workforce modeling and human analytics, SkyHive illuminates the reskilling journey and builds a capable and future-proof workforce that closes the skills gap with speed and efficiency unleashing human potential for individuals, organizations, and governments. SkyHive supports customers across all industries and geographies globally, and is focused on strengthening the overall economic resilience of workforces and communities.About “Something in the Orange” by Zach Bryan“Something in the Orange” is a song by American singer-songwriter Zach Bryan, a 25-year-old from Oologah, Oklahoma. Zach Bryan started writing music when he was 14, and putting it online when he was still serving in the Navy. His song “Heading South” ended up going viral after he posted a video of himself playing it on TikTok. He has two self-released albums, DeAnn and Elisabeth, and is now signed to Warner Records. His first studio album, American Heartbreak, debuted at number five on the US Billboard 200 with over 70,000 album-equivalent units. The 34-song triple album has been certified Platinum as of June 2023, with over 1 million units sold.“Something in the Orange” was Bryan's first charting single. He told Today's Country Radio that the song wasn't about “some deep, dark thing.” He came up with the idea while sitting in a cabin in Wisconsin watching the sun set. It's now certified 4x Platinum.His video for “Something in the Orange” starts with a message, saying, “Thousands of videos were submitted by my listeners for the video of Something in the Orange. I decided to make this myself because it's a feeling I know we've all shared at some point. Thank you guys for contributing and thank you guys for listening.” His idea to crowdsource videos reflects an appreciation of his fans, a sharing of energy, and a homegrown, grassroots effort true to his roots and the nature of country music. The video is a compilation of sunset videos taken by fans.What B2B Companies Can Learn From “Something in the Orange”:Leave room for interpretation in your marketing message to resonate with a wider audience. Create a marketing message that lets your audience fill in the gaps. “Our tool saves you time to do more of what you love.” Could mean spending time with loved ones, walking their dog, doing a hobby…your message doesn't have to be specific to strike a nerve. Todd says when he was looking at comments on Zach Bryan's video for “Something in the Orange, “the song means all of these different things to different people. It's a song about their grandma. It's a song about their dog. It's a song about their ex-boyfriend. It's all these different things.” So let your marketing speak to multiple personas by leaving room for the imagination.Create two versions of your content. One is the typical kind of B2B, serious, technical content. The other is conversational and human. Both can be your brand voice. Ian says, “We make content and we write it in a certain way, in a certain language and a certain approach. And then we just say, ‘Well, this is our brand voice,' as if that's how everybody just automatically wants to read stuff. You could get way more mileage by creating a second version of that same piece of content and writing it in an extremely conversational, approachable voice that's actually tied to a human being.” Zach Bryan wrote two versions of “Something in the Orange,” So create a second, conversational version to humanize your brand.Brainstorm content when you're doing everyday routine tasks. Todd says it's when people do their best thinking. He says, “We're walking the dog, we're riding a bike, we're doing something that's mindless and repetitive. It's always when we think of our best ideas. It's never during a brainstorming meeting.” Zach Bryan was sitting at a campfire when he wrote “Something in the Orange,” and it's during that contemplative time that the lyrics came to him easily. So take notes when you're out and about, and have a great idea for content.Quotes*”We choose the words for what words work best for SEO, instead of what emotions we want to provoke. People used to think of two different audiences, right? It was like pain avoiders and pleasure seekers.  Like, this car will keep you safe, versus this car is so much fun and so cool. And I think maybe sometimes we get away from that.” - Todd Raphael*”There's a lot of B2B content that is just done one cookie cutter way. And we always talk about repurposing for a different medium. But some people want the creative to feel different, to read differently.” - Ian FaisonTime Stamps[00:55] Meet Todd Raphael, Head of Content at SkyHive[1:36] What's Zach Bryan's song 'Something in the Orange' about?[2:39] What does Todd do at SkyHive?[4:10] Learn more about Zach Bryan's musical journey[8:01] What was the impact of 'Something in the Orange'?[11:30] How can you harness the power of storytelling in marketing?[24:00] What's the content strategy at SkyHive?[29:08] How does Todd prove the ROI of content?LinksListen to “Something in the Orange”Watch the music videoConnect with Todd on LinkedInLearn more about SkyHiveAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

The Shred is a weekly roundup of who's raised funds, who's been acquired and who's on the move in the world of recruitment. The Shred is brought to you today by Jobcase.

Interviewing Lindsay Mustain who is a multiple 2 comma club award winner and a CEO at corporatecashmachine.com Lindsay Mustain is a 2x best-selling award-winning author and the world's leading authority on helping her clients uplevel & recession-proof their career while landing $53,000 - $100,000+ salary raises for unpublished jobs through her proprietary Intentional Career Design blueprint. Formerly, Lindsay spent 20 years in Human Resources was the most visible employee of Amazon, and has hired 10,343 personally and reviewed over 1,000,000 resumes. She led the Talent Acquisition and Recruiting strategy at Amazon to find, recruit, and hire the most elusive talent on the planet. Lindsay has worked with over 15,000 clients in 121 countries and 6 continents across thousands of industries and has been featured in CNBC, Forbes, Entrepreneur, MSN, Business Insider, Glassdoor, LinkedIn, The Ladders, Create & Cultivate, Small Biz Daily, The Globe & Mail, ERE Media, and SHRM Watch this episode where we've discussed: - How to discover your true passion and choose the right career? - How to stand out in the interviewing process? [The secret hack that she knows after interviewing over 40+ thousand people] - Attracting leaders position - Culture in small businesses - Building a personal brand on LinkedIn And much more... Make sure you join the group for more insightful conversations like this: facebook.com/groups/funneling --- Send in a voice message: https://anchor.fm/nikhilsai/message

Todd Raphael is the Marketing Content Manager at eightfold.ai, the industry’s first Talent Intelligence Platform. Having joined them in 2019, he has reinvented himself using his media and conference management capabilities from his years at ERE Media, Workforce.com, and Nelson Communications to create content and brand buzz for one of the emerging innovations in HR Tech. In this Big Fish episode, Todd shares his perspective on the advantages of virtual events and conferences as well as how advanced AI & empirical data can help revolutionize the workplace. He has advice for future and current leaders focused on the importance of efficient messaging across multiple platforms. Todd believes that “ultimately, it’s not the platform, but the message. And the message has to be current and stay with the times.” We also discuss how “legacy universities and legacy programs are not always the best way to decipher someone’s capability and potential” and that it’s less about accolades and more about what you can bring to the table. Topics Discussed: Leveraging skills across different industries Benefits and advantages to virtual events & conferences Using AI matching to uncover transferability of skills to alternative roles and industries The importance of efficient messaging across multiple platforms Changing corporate culture to make room for diversity Thinking differently about the work-life balance conundrum after Covid-19 The evolution of talent acquisition media and conferences Combining advanced AI & empirical data to connect internal and external candidates to job opportunities Connect with Todd Raphael Twitter: https://twitter.com/toddraphael LinkedIn: https://www.linkedin.com/in/toddraphael/?jobid=1234 Connect with Erin Peterson Erin is a Talent Acquisition Consultant, Interim Leader, and RPO Advisor with PeopleResults. She has led TA and RPO globally for some of the most successful organizations in the world including Accenture, Aon Hewitt, and Amazon. She translates her unique global experience to help clients with TA strategy, employment branding, onboarding, candidate experience, and recruitment process outsourcing (RPO) decisions. Connect on Social Website: https://www.people-results.com LinkedIn: linkedin.com/in/erinpeterson Twitter: https://twitter.com/ErinMcPeterson

Todd Raphael is the Editor in Chief of ERE Media. Can you tell everyone about you and ERE?    Where do you see opportunities being missed that could enhance the candidate experience?   Are there any Best Practices that have resonated with you?  How often is “Candidate Experience” discussed with the ERE community?  Do you think there is a burnout factor with the topic?  Can you tell us about any upcoming events that will be hosted by ERE?   Contact Todd Raphael: LinkedIn Contact Darrell: Website LinkedIn

This interview originally aired on Sirius XM radio on 07/05/2018Todd Raphael is the Editor in Chief of ERE Media. He manages ERE’s website, its twice-a-year conferences, and develops business/gathers intelligence in the recruiting community worldwide.Learn More about ERE Media:https://www.eremedia.com/ See acast.com/privacy for privacy and opt-out information.

Companies complain that they can’t find people yet they do a lot of alienating of potential hires through their actions. Identifying and fixing what drives people away in each stage of the interview process, looking at data of where the best hires are produced, and learning the trends in the Industry will increase the pool of better candidates for your business. Episode highlights: What drives candidates away? How do we fix these issues What drives people away? Job description- selfish, not engaging, First contact - too selling job focused Interview - prepared, structured, Format Follow up process Hurdles in Applicant tracking systems/Interview process Tests Missing human connection Job boards are getting less traction   Evolution of video interviews & ai… matching Candidate experience- cannot do @ scale Automated process & gaming Look at your data. Where are the best hires produced? Changing the mix of were you recruit.  *do the opposite of what you are doing now! Job ads- alienating people….need to Engage people, *contact & follow up Blind resumes?  *eliminate bias Messaging- party environment Getting past bias What needs to be fixed? Job description First contact Interview Follow up process  Trends in the Industry What’s working & What’s not Todd Raphael manages global publications and conferences for ERE Media, a global community of recruiters and others in the talent field. He has appeared on Sirius XM, VoiceAmerica.com, Wall Street Journal, Time, Forbes, and more. Todd was named DevSkiller's 2016 "50 Most Game-Changing Influencers In Recruitment." Named Glassdoor's "2015 HR & Recruiting Thought Leaders" and HR Examiner's "Top 100 Influencers" list in employment/human resources and its top 25 Online Influencers. He was listed on Mike Vangel of TMP's "60 Or So True Influencers In Social+Mobile Media and/or Recruitment." Check out the Blog on the Stride Search, Inc site for the supplementary “show recap” article with detailed takeaways/insights from the interview.

@NinhTran09 -- LINKEDIN -- Hiretual:  Ninh Tran is the Co-founder of Hiretual, a “Recruiter's Best Friend” and an AI recruiting platform of choice, built by recruiters for recruiters that continually proves to make the Internet recruiting friendly and your life easier. Ninh is also a SourceCon, ERE Media, and Recruiter.com author, and has spoken on various subjects such as “AI & the Future of Recruiting”, “Today's Sourcing Technology and Skills”, “Recruiting Workflow Automation”, “Hacking Authentic Leadership for Growth”, and “Selling is Human in the Digital World” at University of California, Berkeley, Stanford University , and global TA conferences. As a Cal alumnus, Ninh founded Trucksome to help emerging local food economies thrive while creating thousands of jobs for the unemployed right here in the US. Then he went on to Google before co-founding an executive search firm HireTeamMate where he lead the business and recruiting operations that placed hundreds under one year before founding Hiretual. ALSO STARRING -- @PerryBlock and HIS BOOK Perry is an ex-HR guy who wrote a book about getting old. It's called Nouveau Old, Formerly Cute. It's $5.00 USD on Amazon and it's funny. I had to read it for this show. And I paid for it myself. 

A helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, published in conjunction with ERE Media, you'll discover how your recruiting funnel has been lying to you and how seeing your Talent Funnel is a far better option. Show notes: http://wp.me/p806sS-98

In this HRchat podcast interview, Bill Banham talks with John Hollon, award-winning journalist and expert on leadership, talent, human resources and workforce practices.John is an associate editor with us here at the HR Gazette and he's previously worked as vice president for editorial at ERE Media where he founded the highly popular HR and talent management website, TLNT. Before that, he was editor in chief of Workforce Management magazine, the nation's oldest HR and talent management publication.In addition to his work as an editor and media executive, John is also a professor at the College of Communication at California State University. In this episode John offers his take on the big changes in the world of work over the last three decades and what it is like to be an influencer in the HR space.

Scott Allen is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online and The Emergence of The Relationship Economy. He's also a contributor to over a dozen books on social media, marketing and entrepreneurship. He is currently a resident expert/columnist at Business.com and American Express OPEN Forum and an occasional/past contributor to yeah and numerous other sites, including About.com where he was the Entrepreneurs Guide.   A 20-year veteran technology entrepreneur, executive and consultant, and the Director of Client Solutions for Momentum Factor, Scott leads the implementation of the company's social media and reputation protection programs. As an experienced virtual and live presenter, his clients and event partners have included Microsoft, Electronic Retailing Association, Blog World and New Media Expo, Business Development Institute, Human Capital Institute, ERE Media, Execunet, American Marketing Association, OneCoach, LinkedIn and others.