Podcasts about Arup

Deprem riskinin azaltılması konusunda binaların güçlendirilmesi uzun zamandır farklı açılardan tartışılıyor. Kamu binalarının inovatif yöntemler kullanılarak güçlendirilmesi amacıyla Dünya Bankası tarafından desteklenen geniş kapsamlı bir araştırma/fizibilite projesi Çevre, Şehircilik ve İklim Değişikliği Bakanlığı adına 130'dan fazla disiplinde danışmanlık ve teknik uzmanlığa sahip küresel bir danışmanlık şirketi ARUP tarafından gerçekleştirildi. Konuklarımız inşaat mühendisleri Caner Soydaş ve Timurhan Timur ile bu projenin detaylarını ele alıyoruz. 

Where and how we live has always been political – but with the right to buy, the explosion of the private-rented sector, and ever-increasingly demand for affordable, social, and council housing, it's rarely felt this existential.With the Renters' Rights Bill currently making its way through Parliament, the mammoth English Devolution and Community Empowerment Bill set to extend planning powers to new mayors and councils, and the budget expected on 26th November, it feels like a timely moment to unpick this huge, crucial issue – and how Labour is handling it.To dig into this, we were joined by two brilliant guests:Cllr Aydin Dikerdem is the Cabinet Member for Housing at Wandsworth Council. His background is in organising and campaigning, having worked as a community organiser for both the Labour Party and then the New Economics Foundation, where he focused on supporting renters unions and the retrofit agenda.Dr Beth Stratford is an economist, currently an Honorary Research Fellow at UCL's Institute for Innovation and Public Purpose, and founder member of the London Renters Union. She was a lead author of Land For The Many for the Labour Party, and is co-leading the Homes that Don't Cost the Earth project alongside colleagues from UCL, Arup, Dark Matter Labs and Rising Tide.Support the showEnjoyed the podcast and want to be a live audience member at our next episode? Want to have the chance in raising questions to the panelist?Support our work and be a part of the Compass community. Become a member!You can find us on Twitter at @CompassOffice.

¿Diseñar un estadio? Fácil. Solo necesitas que aguante, que funcione, que se evacúe en segundos, que retransmita en 4K, que sea centro comercial entre semana, que la acústica sea perfecta y que el aficionado no vea un pilar. Ah, y que esté listo para el domingo. Nada. Un paseo por el parque. En este episodio de BIMrras nos acompaña Ramón González-Márquez, director de operaciones y sport consultant lead en Arena Events & Venues. Con un currículum que pasa por Sener, Arup o el mismísimo Espai Barça, Ramón nos desvela los entresijos de una tipología arquitectónica única: los estadios deportivos. Estructuras mastodónticas diseñadas para emocionar, para resistir y, cada vez más, para generar negocio los 365 días del año. ¡Bienvenido al episodio 191 de BIMrras! Contenido del episodio: 00:00:00 Introducción 00:02:32 Presentacióndel invitado Ramón González-Márquez 00:07:15 ¿Qué es un estadio? ¿Por qué no se parece a ningún otro edificio? 00:11:50 Aeropuertos vs estadios: la lógica detrás del diseño deportivo 00:15:20 La experiencia del usuario más allá del deporte 00:18:40 Plazos imposibles, obras públicas y titulares en portada 00:21:10 Arquitectura paramétrica: ¿complejidad o eficiencia disfrazada? 00:27:45 El Nido de Pekín, Dublín, San Siro: estructuras paramétricas en acción 00:33:00 Herramientas para modelado: de Generative Components a Grasshopper 00:40:05 El modelado como cárcel creativa: cuando todos los estadios son iguales 00:43:50 Estadios como platós de televisión: cámaras, vibraciones y banderas 00:50:40 Renovaciones, licencias y el infierno del calendario deportivo 00:55:15 ¿Sirve de algo BIM en estos proyectos? ¿Y la nube de puntos? 01:00:30 Fabricación digital: sí, pero con buenos equipos y honorarios dignos 01:05:20 Proyectos en España vs Europa: lo que el cliente espera vs lo que paga 01:10:10 Estadios en Arabia Saudí: renders sin lógica, estructuras imposibles 01:14:00 Cierre

Dr. Arup Roy-Burman, Founder and Chief Strategy and Medical Officer of Elemeno Health, is addressing the gap between established medical policies and actual frontline practice. The Elemeno microlearning platform provides just-in-time multimedia content, building confidence in high-risk, low-frequency procedures, helping support knowledge retention, and combating clinician burnout. This modern approach to learning caters to clinicians with shorter attention spans and the expectation of receiving information on the device of their choice when they need it. Arup explains, "My background is as an ICU physician, and I have practiced as an ICU director for 20-plus years. And the challenge that we had in our ICUs is how to keep our teams on the same page with constantly changing information? And on top of that, in the context of constantly changing staff, medicine is full of so many different practices, workflows, and procedures, and we expect our staff to know all of them and to be able to execute on each one of them at the time that they need to. But that's really unrealistic. There's no way that people can stay on top of it. All medical knowledge doubles every 73 days."   "When we think about today's generational workforce, as we think about just those of us who have kids, we see that attention spans, as you said, are short. People don't want to sit through a whole classroom. They can't remember that. And the way that people want to learn now and the way that they do learn, it's like one of our clients put it, it's like the "TikTokification of education." How do we deliver information on a mobile device? How do we deliver it in short, bite-sized chunks? Multimedia that you can actually consume in context when you need it." #ElemenoHealth #DigitalHealth #HealthcareInnovation #Microlearning #NurseTraining  elemenohealth.com Download the transcript here

Dr. Arup Roy-Burman, Founder and Chief Strategy and Medical Officer of Elemeno Health, is addressing the gap between established medical policies and actual frontline practice. The Elemeno microlearning platform provides just-in-time multimedia content, building confidence in high-risk, low-frequency procedures, helping support knowledge retention, and combating clinician burnout. This modern approach to learning caters to clinicians with shorter attention spans and the expectation of receiving information on the device of their choice when they need it. Arup explains, "My background is as an ICU physician, and I have practiced as an ICU director for 20-plus years. And the challenge that we had in our ICUs is how to keep our teams on the same page with constantly changing information? And on top of that, in the context of constantly changing staff, medicine is full of so many different practices, workflows, and procedures, and we expect our staff to know all of them and to be able to execute on each one of them at the time that they need to. But that's really unrealistic. There's no way that people can stay on top of it. All medical knowledge doubles every 73 days."   "When we think about today's generational workforce, as we think about just those of us who have kids, we see that attention spans, as you said, are short. People don't want to sit through a whole classroom. They can't remember that. And the way that people want to learn now and the way that they do learn, it's like one of our clients put it, it's like the "TikTokification of education." How do we deliver information on a mobile device? How do we deliver it in short, bite-sized chunks? Multimedia that you can actually consume in context when you need it." #ElemenoHealth #DigitalHealth #HealthcareInnovation #Microlearning #NurseTraining  elemenohealth.com Listen to the podcast here

What does it take to rewire a nation's energy system? Can we make the grid cleaner, smarter, and more resilient — without driving up bills? And how will the explosion of AI data centres reshape the future of electricity demand?This week on Cleaning Up, host Michael Liebreich sits down with John Pettigrew, outgoing CEO of National Grid, for a candid conversation marking the end of his 35-year career. Together they explore the UK's £60 billion plan to deliver Clean Power by 2030, the race to build transmission for offshore wind, the growing strain from AI-driven electricity demand, and lessons from major outages in Spain and Heathrow.Pettigrew reflects on the evolving “energy trilemma” — balancing decarbonisation, reliability, and affordability — shares reflections from his 35-year career: what's changed, what went wrong, and what comes next for the grids powering our clean energy future.Leadership Circle:Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, Alcazar Energy, Arup, Cygnum Capital, Davidson Kempner, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live.Links and more:John's first appearance on Cleaning Up: https://youtu.be/1HVcJuO9dNIRoger Dennis on Cleaning Up 'The Price of Resilience': https://youtu.be/CELQT31riDENational Grid's £60 billion plan: https://www.nationalgrid.com/gridforgrowthNational Energy System Operator (NESO): https://www.neso.energy/Final report from what happened to the Heathrow substation: https://www.neso.energy/news/final-report-review-north-hyde-substation-outage

Catch “The Drive with Spence Checketts” from 2 pm to 6 pm weekdays on ESPN 700 & 92.1 FM. Produced by Porter Larsen. The latest on the Utah Jazz, Real Salt Lake, Utes, BYU + more sports storylines.

The Austroads Bridge Awards celebrate outstanding achievement in bridge design, management and delivery across Australia and New Zealand. Recognising innovation, technical excellence and collaboration, the Awards highlight projects that address complex engineering challenges while contributing to safer, stronger and more connected communities. This was the first of two webinars showcasing the 2025 Award winners. Presenters shared insights into the design, delivery and outcomes of their projects and answered audience questions. This session covered: Excellence in Sustainability – Victoria Bridge Refurbishment QLD, submitted by Arup, Brisbane City Council, Nick Stevens Consulting, ACCIONA and Freyssinet Australia Excellence in Innovation – Kangaroo Point Bridge, submitted by BESIX Watpac and Brisbane City Council Excellence in Asset Management and Maintenance – Manganuku Bridge Strengthening, submitted by Beca, NZ Transport Agency Waka Kotahi, Contech, Optimech International Ltd and Eastbridge Ltd.

Episodio número 3 de la temporada 6 de la serie Safety Leaders Podcast.Un podcast de PrevenControl, con Joaquim Ruiz.  Música: Litus. Voz en off: Santiago NietoUna mirada al futuro de la seguridad y salud: El congreso BeOn*En este episodio especial de Safety Leaders Podcast te traemos un recorrido completo por los dos días del Congreso PRL Innovación 2025, celebrado en Madrid, que marcó un antes y un después con la presentación de su nueva identidad: BeOn.Acompáñanos para revivir las ponencias más inspiradoras, los debates más enriquecedores y el ambiente único de un encuentro que reunió a referentes en seguridad, salud, sostenibilidad y bienestar.Durante el episodio repasamos los momentos clave del congreso: desde el anuncio de la transformación de PRL Innovación en BeOn, hasta ponencias sobre el futuro del trabajo, la innovación en seguridad, el papel de la inteligencia artificial y la visión 360º de la cultura preventiva.Destacamos intervenciones de líderes internacionales como Simon Dolan, James Pomeroy o James Hewitt, así como mesas redondas con expertos que abordaron retos como la gestión del cambio, el absentismo, el bienestar laboral y la prevención del suicidio. Además, recogemos experiencias prácticas de empresas como Arup, Schindler, Alsea, Naturgy y Aqualia, junto con espacios interactivos y de bienestar que completaron la experiencia del evento. Un episodio que captura la esencia del congreso y que invita a reflexionar sobre cómo evolucionar hacia organizaciones más seguras, saludables y sostenibles.-----------Contacto: Podcast: safetyleaders@prevencontrol.comTwitter: @prevencontrolSi queréis proponernos cosas puedes grabar tu audio aqui: https://www.speakpipe.com/PrevenControlGracias a todos y saludos!

Is the future of clean energy and climate solutions brighter than we think? In this episode of Cleaning Up, Michael Liebreich welcomes back Hannah Ritchie — Deputy Editor at Our World in Data, researcher at the Oxford Martin School, and author of her new book, Clearing the Air.In Clearing the Air, Hannah tackles 50 of the most common myths and misconceptions about climate solutions, from “Isn't climate action too polarised and politically divisive to fix?” to “What happens when the wind doesn't blow?” and “Won't the world run out of minerals?” Hannah dives into the data behind renewables, electric cars, nuclear power, grids, and even lab-grown meat — cutting through the noise with clarity.Michael quizzes Hannah on why she wrote the book and what she hopes to achieve with it, and whether it has the potential to change the minds of climate skeptics. This conversation offers a grounded, accessible look at what really works, what doesn't, and why we should feel more hopeful than the doom-filled narratives suggest.Leadership Circle:Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, Alcazar Energy, Arup, Cygnum Capital, Davidson Kempner, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live.Links & more:Clearing The Air: https://www.penguin.co.uk/books/462676/clearing-the-air-by-ritchie-hannah/9781784745745Ep147: Dr Hannah Ritchie: https://youtu.be/fMLmeWc7NFoEp178: Dr Andy Palmer: https://www.youtube.com/watch?v=fzDWFFRDK8oDecarbonising the Last Few Percent: https://mliebreich.substack.com/p/decarbonizing-the-last-few-percent 

What happens when cheap solar flips the script on climate sceptics? Can pumped hydro really deliver the long-duration storage we need? And is “hope” a dangerous comforter in the race to net zero?In this season opener of Cleaning Up, Michael Liebreich sits down with Malcolm Turnbull — former Prime Minister of Australia, lawyer, statesman, energy investor, and climate champion. From leading Australia through fierce political battles over climate policy to now spearheading renewable projects through Turnbull Renewables, he offers a rare insider's perspective on the global clean energy transition.Turnbull and Liebreich explore the clash between optimism and realism in climate action: why cheap solar is reshaping politics, the promise and pitfalls of green hydrogen, and whether pumped hydro could be the long-duration storage solution the world needs. Along the way, they reflect on U.S. politics under Trump, trade negotiations without American leadership, and why “hope is not a strategy” when it comes to energy security.Leadership Circle: Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, Alcazar Energy, Arup, Cygnum Capital, Davidson Kempner, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live.Links and more:Snowy 2.0: https://www.snowyhydro.com.au/snowy-20/about/International Hydropower Association: https://www.hydropower.org/Green Trade or Green Trade-Off - Ep52: Tony AbbottHow Big Things (Should) Get Done - Ep128: Prof. Bent FlyvbjergIs The Tide Turning On Hydrogen? Ep210: Andrew ForrestYa Basta: https://liebreich.com/214-2/The Spycatcher Trial: https://www.theguardian.com/australia-news/2015/sep/14/malcolm-turnbull-spycatcher-lawyer-prime-minister

Treasurers pondering the creation of an in-house bank may feel discouraged by the time and resources required to set one up. Catherine Porter, Head of Treasury at Arup and Joost Bergen, Founder of Cash Dynamics, offer a ‘warts-and-all' review of the challenges and benefits that lie ahead.

AI is revolutionizing the landscape of cybercrime, introducing sophisticated threats such as deepfakes, voice cloning, and autonomous attacks. The rise of generative AI tools has led to a staggering increase in phishing messages and email fraud losses, with many organizations reporting that they have already experienced AI-powered attacks. Despite this alarming trend, a significant number of cybersecurity professionals express a lack of confidence in their ability to detect these advanced threats. As cybercriminals leverage AI to launch scalable, multi-step campaigns, the stakes for managed service providers (MSPs) and their clients have never been higher.One notable incident discussed is the Arup deepfake attack, where a clerk was deceived into transferring $25 million to criminals who impersonated senior executives using deepfake technology. This incident highlights the ease with which attackers can create convincing deepfakes and the vulnerabilities that exist within organizations. The conversation also delves into various techniques that criminals use to bypass generative AI safeguards, such as prompt chaining and adversarial prompting, which allow them to extract sensitive information or create malicious software.As the cybersecurity landscape evolves, the importance of security awareness training for employees is emphasized. Organizations must prepare for a future where AI-driven attacks are more frequent and sophisticated. Best practices in cybersecurity remain relevant, including patch management and endpoint detection and response, which are crucial for identifying and mitigating threats. The discussion underscores the need for continuous monitoring and the potential for automation to alleviate the burden on IT teams.Looking ahead, the emergence of agentic AI poses a significant challenge, as it could enable cybercriminals to scale their operations more effectively. While current AI applications have not yet transformed the tactics used in cybercrime, the potential for agentic AI to automate complex attacks raises concerns about the future of cybersecurity. MSPs must stay vigilant and adapt to the changing threat landscape, ensuring they are equipped to handle the increasing volume and speed of cyber threats. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Summer rewind: Greg Lindsay is an urban tech expert and a Senior Fellow at MIT. He's also a two-time Jeopardy champion and the only human to go undefeated against IBM's Watson. Greg joins thinkenergy to talk about how artificial intelligence (AI) is reshaping how we manage, consume, and produce energy—from personal devices to provincial grids, its rapid growth to the rising energy demand from AI itself. Listen in to learn how AI impacts our energy systems and what it means individually and industry-wide. Related links: ●       Greg Lindsay website: https://greglindsay.org/ ●       Greg Lindsay on LinkedIn: https://www.linkedin.com/in/greg-lindsay-8b16952/ ●       International Energy Agency (IEA): https://www.iea.org/ ●       Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/ ●       Hydro Ottawa: https://hydroottawa.com/en    To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod --- Transcript: Trevor Freeman  00:00 Hi everyone. Well, summer is here, and the think energy team is stepping back a bit to recharge and plan out some content for the next season. We hope all of you get some much needed downtime as well, but we aren't planning on leaving you hanging over the next few months, we will be re releasing some of our favorite episodes from the past year that we think really highlight innovation, sustainability and community. These episodes highlight the changing nature of how we use and manage energy, and the investments needed to expand, modernize and strengthen our grid in response to that. All of this driven by people and our changing needs and relationship to energy as we move forward into a cleaner, more electrified future, the energy transition, as we talk about many times on this show. Thanks so much for listening, and we'll be back with all new content in September. Until then, happy listening.   Trevor Freeman  00:55 Welcome to think energy, a podcast that dives into the fast changing world of energy through conversations with industry leaders, innovators and people on the front lines of the energy transition. Join me, Trevor Freeman, as I explore the traditional, unconventional and up and coming facets of the energy industry. If you have any thoughts feedback or ideas for topics we should cover, please reach out to us at think energy at hydro ottawa.com, Hi everyone. Welcome back. Artificial intelligence, or AI, is a term that you're likely seeing and hearing everywhere today, and with good reason, the effectiveness and efficiency of today's AI, along with the ever increasing applications and use cases mean that in just the past few years, AI went from being a little bit fringe, maybe a little bit theoretical to very real and likely touching everyone's day to day lives in ways that we don't even notice, and we're just at the beginning of what looks to be a wave of many different ways that AI will shape and influence our society and our lives in the years to come. And the world of energy is no different. AI has the potential to change how we manage energy at all levels, from our individual devices and homes and businesses all the way up to our grids at the local, provincial and even national and international levels. At the same time, AI is also a massive consumer of energy, and the proliferation of AI data centers is putting pressure on utilities for more and more power at an unprecedented pace. But before we dive into all that, I also think it will be helpful to define what AI is. After all, the term isn't new. Like me, many of our listeners may have grown up hearing about Skynet from Terminator, or how from 2001 A Space Odyssey, but those malignant, almost sentient versions of AI aren't really what we're talking about here today. And to help shed some light on both what AI is as well as what it can do and how it might influence the world of energy, my guest today is Greg Lindsay, to put it in technical jargon, Greg's bio is super neat, so I do want to take time to run through it properly. Greg is a non resident Senior Fellow of MIT's future urban collectives lab Arizona State University's threat casting lab and the Atlantic Council's Scowcroft center for strategy and security. Most recently, he was a 2022-2023 urban tech Fellow at Cornell Tech's Jacobs Institute, where he explored the implications of AI and augmented reality at an urban scale. Previously, he was an urbanist in resident, which is a pretty cool title, at BMW minis urban tech accelerator, urban X, as well as the director of Applied Research at Montreal's new cities and Founding Director of Strategy at its mobility focused offshoot, co motion. He's advised such firms as Intel, Samsung, Audi, Hyundai, IKEA and Starbucks, along with numerous government entities such as 10 Downing Street, us, Department of Energy and NATO. And finally, and maybe coolest of all, Greg is also a two time Jeopardy champion and the only human to go undefeated against IBM's Watson. So on that note, Greg Lindsey, welcome to the show.   Greg Lindsay  04:14 Great to be here. Thanks for having me. Trevor,   Trevor Freeman  04:16 So Greg, we're here to talk about AI and the impacts that AI is going to have on energy, but AI is a bit of one of those buzzwords that we hear out there in a number of different spheres today. So let's start by setting the stage of what exactly we're talking about. So what do we mean when we say AI or artificial intelligence?   Speaker 1  04:37 Well, I'd say the first thing to keep in mind is that it is neither artificial nor intelligence. It's actually composites of many human hands making it. And of course, it's not truly intelligent either. I think there's at least two definitions for the layman's purposes. One is statistical machine learning. You know that is the previous generation of AI, we could say, doing deep, deep statistical analysis, looking for patterns fitting to. Patterns doing prediction. There's a great book, actually, by some ut professors at monk called prediction machines, which that was a great way of thinking about machine learning and sense of being able to do large scale prediction at scale. And that's how I imagine hydro, Ottawa and others are using this to model out network efficiencies and predictive maintenance and all these great uses. And then the newer, trendier version, of course, is large language models, your quads, your chat gpts, your others, which are based on transformer models, which is a whole series of work that many Canadians worked on, including Geoffrey Hinton and others. And this is what has produced the seemingly magical abilities to produce text and images on demand and large scale analysis. And that is the real power hungry beast that we think of as AI today.   Trevor Freeman  05:42 Right! So different types of AI. I just want to pick those apart a little bit. When you say machine learning, it's kind of being able to repetitively look at something or a set of data over and over and over again. And because it's a computer, it can do it, you know, 1000s or millions of times a second, and learn what, learn how to make decisions based on that. Is that fair to say?   Greg Lindsay  06:06 That's fair to say. And the thing about that is, is like you can train it on an output that you already know, large language models are just vomiting up large parts of pattern recognition, which, again, can feel like magic because of our own human brains doing it. But yeah, machine learning, you can, you know, you can train it to achieve outcomes. You can overfit the models where it like it's trained too much in the past, but, yeah, it's a large scale probabilistic prediction of things, which makes it so powerful for certain uses.   Trevor Freeman  06:26 Yeah, one of the neatest explanations or examples I've seen is, you know, you've got these language models where it seems like this AI, whether it's chat, DBT or whatever, is writing really well, like, you know, it's improving our writing. It's making things sound better. And it seems like it's got a brain behind it, but really, what it's doing is it's going out there saying, What have millions or billions of other people written like this? And how can I take the best things of that? And it can just do that really quickly, and it's learned that that model, so that's super helpful to understand what we're talking about here. So obviously, in your work, you look at the impact of AI on a number of different aspects of our world, our society. What we're talking about here today is particularly the impact of AI when it comes to energy. And I'd like to kind of bucketize our conversation a little bit today, and the first area I want to look at is, what will ai do when it comes to energy for the average Canadian? Let's say so in my home, in my business, how I move around? So I'll start with that. It's kind of a high level conversation. Let's start talking about the different ways that AI will impact you know that our average listener here?   Speaker 1  07:41 Um, yeah, I mean, we can get into a discussion about what it means for the average Canadian, and then also, of course, what it means for Canada in the world as well, because I just got back from South by Southwest in Austin, and, you know, for the second, third year in row, AI was on everyone's lips. But really it's the energy. Is the is the bottleneck. It's the forcing factor. Everyone talked about it, the fact that all the data centers we can get into that are going to be built in the direction of energy. So, so, yeah, energy holds the key to the puzzle there. But, um, you know, from the average gain standpoint, I mean, it's a question of, like, how will these tools actually play out, you know, inside of the companies that are using this, right? And that was a whole other discussion too. It's like, okay, we've been playing around with these tools for two, three years now, what do they actually use to deliver value of your large language model? So I've been saying this for 10 years. If you look at the older stuff you could start with, like smart thermostats, even look at the potential savings of this, of basically using machine learning to optimize, you know, grid optimize patterns of usage, understanding, you know, the ebbs and flows of the grid, and being able to, you know, basically send instructions back and forth. So you know there's stats. You know that, basically you know that you know you could save 10 to 25% of electricity bills. You know, based on this, you could reduce your heating bills by 10 to 15% again, it's basically using this at very large scales of the scale of hydro Ottawa, bigger, to understand this sort of pattern usage. But even then, like understanding like how weather forecasts change, and pulling that data back in to basically make fine tuning adjustments to the thermostats and things like that. So that's one stands out. And then, you know, we can think about longer term. I mean, yeah, lots have been lots has been done on imagining, like electric mobility, of course, huge in Canada, and what that's done to sort of change the overall energy mix virtual power plants. This is something that I've studied, and we've been writing about at Fast Company. At Fast Company beyond for 20 years, imagining not just, you know, the ability to basically, you know, feed renewable electricity back into the grid from people's solar or from whatever sources they have there, but the ability of utilities to basically go in and fine tune, to have that sort of demand shaping as well. And then I think the most interesting stuff, at least in demos, and also blockchain, which has had many theoretical uses, and I've got to see a real one. But one of the best theoretical ones was being able to create neighborhood scale utilities. Basically my cul de sac could have one, and we could trade clean electrons off of our solar panels through our batteries and home scale batteries, using Blockchain to basically balance this out. Yeah, so there's lots of potential, but yeah, it comes back to the notion of people want cheaper utility bills. I did this piece 10 years ago for the Atlantic Council on this we looked at a multi country survey, and the only reason anybody wanted a smart home, which they just were completely skeptical about, was to get those cheaper utility bills. So people pay for that.   Trevor Freeman  10:19 I think it's an important thing to remember, obviously, especially for like the nerds like me, who part of my driver is, I like that cool new tech. I like that thing that I can play with and see my data. But for most people, no matter what we're talking about here, when it comes to that next technology, the goal is make my life a little bit easier, give me more time or whatever, and make things cheaper. And I think especially in the energy space, people aren't putting solar panels on their roof because it looks great. And, yeah, maybe people do think it looks great, but they're putting it up there because they want cheaper electricity. And it's going to be the same when it comes to batteries. You know, there's that add on of resiliency and reliability, but at the end of the day, yeah, I want my bill to be cheaper. And what I'm hearing from you is some of the things we've already seen, like smart thermostats get better as AI gets better. Is that fair to say?   Greg Lindsay  11:12 Well, yeah, on the machine learning side, that you know, you get ever larger data points. This is why data is the coin of the realm. This is why there's a race to collect data on everything. Is why every business model is data collection and everything. Because, yes, not only can they get better, but of course, you know, you compile enough and eventually start finding statistical inferences you never meant to look for. And this is why I've been involved. Just as a side note, for example, of cities that have tried to implement their own data collection of electric scooters and eventually electric vehicles so they could understand these kinds of patterns, it's really the key to anything. And so it's that efficiency throughput which raises some really interesting philosophical questions, particularly about AI like, this is the whole discussion on deep seek. Like, if you make the models more efficient, do you have a Jevons paradox, which is the paradox of, like, the more energy you save through efficiency, the more you consume because you've made it cheaper. So what does this mean that you know that Canadian energy consumption is likely to go up the cleaner and cheaper the electrons get. It's one of those bedeviling sort of functions.   Trevor Freeman  12:06 Yeah interesting. That's definitely an interesting way of looking at it. And you referenced this earlier, and I will talk about this. But at the macro level, the amount of energy needed for these, you know, AI data centers in order to do all this stuff is, you know, we're seeing that explode.   Greg Lindsay  12:22 Yeah, I don't know that. Canadian statistics my fingertips, but I brought this up at Fast Company, like, you know, the IEA, I think International Energy Agency, you know, reported a 4.3% growth in the global electricity grid last year, and it's gonna be 4% this year. That does not sound like much. That is the equivalent of Japan. We're adding in Japan every year to the grid for at least the next two to three years. Wow. And that, you know, that's global South, air conditioning and other needs here too, but that the data centers on top is like the tip of the spear. It's changed all this consumption behavior, where now we're seeing mothballed coal plants and new plants and Three Mile Island come back online, as this race for locking up electrons, for, you know, the race to build God basically, the number of people in AI who think they're literally going to build weekly godlike intelligences, they'll, they won't stop at any expense. And so they will buy as much energy as they can get.   Trevor Freeman  13:09 Yeah, well, we'll get to that kind of grid side of things in a minute. Let's stay at the home first. So when I look at my house, we talked about smart thermostats. We're seeing more and more automation when it comes to our homes. You know, we can program our lights and our door locks and all this kind of stuff. What does ai do in order to make sure that stuff is contributing to efficiency? So I want to do all those fun things, but use the least amount of energy possible.   Greg Lindsay  13:38 Well, you know, I mean, there's, again, there's various metrics there to basically, sort of, you know, program your lights. And, you know, Nest is, you know, Google. Nest is an example of this one, too, in terms of basically learning your ebb and flow and then figuring out how to optimize it over the course of the day. So you can do that, you know, we've seen, again, like the home level. We've seen not only the growth in solar panels, but also in those sort of home battery integration. I was looking up that Tesla Powerwall was doing just great in Canada, until the last couple of months. I assume so, but I it's been, it's been heartening to see that, yeah, this sort of embrace of home energy integration, and so being able to level out, like, peak flow off the grid, so Right? Like being able to basically, at moments of peak demand, to basically draw on your own local resources and reduce that overall strain. So there's been interesting stuff there. But I want to focus for a moment on, like, terms of thinking about new uses. Because, you know, again, going back to how AI will influence the home and automation. You know, Jensen Wong of Nvidia has talked about how this will be the year of robotics. Google, Gemini just applied their models to robotics. There's startups like figure there's, again, Tesla with their optimists, and, yeah, there's a whole strain of thought that we're about to see, like home robotics, perhaps a dream from like, the 50s. I think this is a very Disney World esque Epcot Center, yeah, with this idea of jetsy, yeah, of having home robots doing work. You can see concept videos a figure like doing the actual vacuuming. I mean, we invented Roombas to this, but, but it also, I, you know, I've done a lot of work. Our own thinking around electric delivery vehicles. We could talk a lot about drones. We could talk a lot about the little robots that deliver meals on the sidewalk. There's a lot of money in business models about increasing access and people needing to maybe move less, to drive and do all these trips to bring it to them. And that's a form of home automation, and that's all batteries. That is all stuff off the grid too. So AI is that enable those things, these things that can think and move and fly and do stuff and do services on your behalf, and so people might find this huge new source of demand from that as well.   Trevor Freeman  15:29 Yeah, that's I hadn't really thought about the idea that all the all these sort of conveniences and being able to summon them to our homes cause us to move around less, which also impacts transportation, which is another area I kind of want to get to. And I know you've, you've talked a little bit about E mobility, so where do you see that going? And then, how does AI accelerate that transition, or accelerate things happening in that space?   Greg Lindsay  15:56 Yeah, I mean, I again, obviously the EV revolutions here Canada like, one of the epicenters Canada, Norway there, you know, that still has the vehicle rebates and things. So, yeah. I mean, we've seen, I'm here in Montreal, I think we've got, like, you know, 30 to 13% of sales is there, and we've got our 2035, mandate. So, yeah. I mean, you see this push, obviously, to harness all of Canada's clean, mostly hydro electricity, to do this, and, you know, reduce its dependence on fossil fuels for either, you know, Climate Change Politics reasons, but also just, you know, variable energy prices. So all of that matters. But, you know, I think the key to, like the electric mobility revolution, again, is, is how it's going to merge with AI and it's, you know, it's not going to just be the autonomous, self driving car, which is sort of like the horseless carriage of autonomy. It's gonna be all this other stuff, you know. My friend Dan Hill was in China, and he was thinking about like, electric scooters, you know. And I mentioned this to hydro Ottawa, like, the electric scooter is one of the leading causes of how we've taken internal combustion engine vehicles offline across the world, mostly in China, and put people on clean electric motors. What happens when you take those and you make those autonomous, and you do it with, like, deep seek and some cameras, and you sort of weld it all together so you could have a world of a lot more stuff in motion, and not just this world where we have to drive as much. And that, to me, is really exciting, because that changes, like urban patterns, development patterns, changes how you move around life, those kinds of things as well. That's that might be a little farther out, but, but, yeah, this sort of like this big push to build out domestic battery industries, to build charging points and the sort of infrastructure there, I think it's going to go in direction, but it doesn't look anything like, you know, a sedan or an SUV that just happens to be electric.   Trevor Freeman  17:33 I think that's a the step change is change the drive train of the existing vehicles we have, you know, an internal combustion to a battery. The exponential change is exactly what you're saying. It's rethinking this.   Greg Lindsay  17:47 Yeah, Ramesam and others have pointed out, I mean, again, like this, you know, it's, it's really funny to see this pushback on EVs, you know. I mean, I love a good, good roar of an internal combustion engine myself, but, but like, you know, Ramesam was an energy analyst, has pointed out that, like, you know, EVS were more cost competitive with ice cars in 2018 that's like, nearly a decade ago. And yeah, the efficiency of electric motors, particularly regenerative braking and everything, it just blows the cost curves away of ice though they will become the equivalent of keeping a thorough brat around your house kind of thing. Yeah, so, so yeah, it's just, it's that overall efficiency of the drive train. And that's the to me, the interesting thing about both electric motors, again, of autonomy is like, those are general purpose technologies. They get cheaper and smaller as they evolve under Moore's Law and other various laws, and so they get to apply to more and more stuff.   Trevor Freeman  18:32 Yeah. And then when you think about once, we kind of figure that out, and we're kind of already there, or close to it, if not already there, then it's opening the door to those other things you're talking about. Of, well, do we, does everybody need to have that car in their driveway? Are we rethinking how we're actually just doing transportation in general? And do we need a delivery truck? Or can it be delivery scooter? Or what does that look like?   Greg Lindsay  18:54 Well, we had a lot of those discussions for a long time, particularly in the mobility space, right? Like, and like ride hailing, you know, like, oh, you know, that was always the big pitch of an Uber is, you know, your car's parked in your driveway, like 94% of the time. You know, what happens if you're able to have no mobility? Well, we've had 15 years of Uber and these kinds of services, and we still have as many cars. But people are also taking this for mobility. It's additive. And I raised this question, this notion of like, it's just sort of more and more, more options, more availability, more access. Because the same thing seems to be going on with energy now too. You know, listeners been following along, like the conversation in Houston, you know, a week or two ago at Sarah week, like it's the whole notion of energy realism. And, you know, there's the new book out, more is more is more, which is all about the fact that we've never had an energy transition. We just kept piling up. Like the world burned more biomass last year than it did in 1900 it burned more coal last year than it did at the peak of coal. Like these ages don't really end. They just become this sort of strata as we keep piling energy up on top of it. And you know, I'm trying to sound the alarm that we won't have an energy transition. What that means for climate change? But similar thing, it's. This rebound effect, the Jevons paradox, named after Robert Stanley Jevons in his book The question of coal, where he noted the fact that, like, England was going to need more and more coal. So it's a sobering thought. But, like, I mean, you know, it's a glass half full, half empty in many ways, because the half full is like increasing technological options, increasing changes in lifestyle. You can live various ways you want, but, but, yeah, it's like, I don't know if any of it ever really goes away. We just get more and more stuff,   Trevor Freeman  20:22 Exactly, well. And, you know, to hear you talk about the robotics side of things, you know, looking at the home, yeah, more, definitely more. Okay, so we talked about kind of home automation. We've talked about transportation, how we get around. What about energy management? And I think about this at the we'll talk about the utility side again in a little bit. But, you know, at my house, or for my own personal use in my life, what is the role of, like, sort of machine learning and AI, when it comes to just helping me manage my own energy better and make better decisions when it comes to energy? ,   Greg Lindsay  20:57 Yeah, I mean, this is where it like comes in again. And you know, I'm less and less of an expert here, but I've been following this sort of discourse evolve. And right? It's the idea of, you know, yeah, create, create. This the set of tools in your home, whether it's solar panels or batteries or, you know, or Two Way Direct, bi directional to the grid, however it works. And, yeah, and people, you know, given this option of savings, and perhaps, you know, other marketing messages there to curtail behavior. You know? I mean, I think the short answer the question is, like, it's an app people want, an app that tell them basically how to increase the efficiency of their house or how to do this. And I should note that like, this has like been the this is the long term insight when it comes to like energy and the clean tech revolution. Like my Emery Levin says this great line, which I've always loved, which is, people don't want energy. They want hot showers and cold beer. And, you know, how do you, how do you deliver those things through any combination of sticks and carrots, basically like that. So, So, hence, why? Like, again, like, you know, you know, power walls, you know, and, and, and, you know, other sort of AI controlled batteries here that basically just sort of smooth out to create the sort of optimal flow of electrons into your house, whether that's coming drive directly off the grid or whether it's coming out of your backup and then recharging that the time, you know, I mean, the surveys show, like, more than half of Canadians are interested in this stuff, you know, they don't really know. I've got one set here, like, yeah, 61% are interested in home energy tech, but only 27 understand, 27% understand how to optimize them. So, yeah. So people need, I think, perhaps, more help in handing that over. And obviously, what's exciting for the, you know, the utility level is, like, you know, again, aggregate all that individual behavior together and you get more models that, hope you sort of model this out, you know, at both greater scale and ever more fine grained granularity there. So, yeah, exactly. So I think it's really interesting, you know, I don't know, like, you know, people have gamified it. What was it? I think I saw, like, what is it? The affordability fund trust tried to basically gamify AI energy apps, and it created various savings there. But a lot of this is gonna be like, as a combination like UX design and incentives design and offering this to people too, about, like, why you should want this and money's one reason, but maybe there's others.   Trevor Freeman  22:56 Yeah, and we talk about in kind of the utility sphere, we talk about how customers, they don't want all the data, and then have to go make their own decisions. They want those decisions to be made for them, and they want to say, look, I want to have you tell me the best rate plan to be on. I want to have you automatically switch me to the best rate plan when my consumption patterns change and my behavior chat patterns change. That doesn't exist today, but sort of that fast decision making that AI brings will let that become a reality sometime in the future,   Greg Lindsay  23:29 And also in theory, this is where LLMs come into play. Is like, you know, to me, what excites me the most about that is the first time, like having a true natural language interface, like having being able to converse with an, you know, an AI, let's hopefully not chat bot. I think we're moving out on chat bots, but some sort of sort of instantiation of an AI to be like, what plan should I be on? Can you tell me what my behavior is here and actually having some sort of real language conversation with it? Not decision trees, not event statements, not chat bots.   Trevor Freeman  23:54 Yeah, absolutely. Okay, so we've kind of teased around this idea of looking at the utility levels, obviously, at hydro Ottawa, you referenced this just a minute ago. We look at all these individual cases, every home that has home automation or solar storage, and we want to aggregate that and understand what, what can we do to help manage the grid, help manage all these new energy needs, shift things around. So let's talk a little bit about the role that AI can play at the utility scale in helping us manage the grid.   Greg Lindsay  24:28 All right? Well, yeah, there's couple ways to approach it. So one, of course, is like, let's go back to, like, smart meters, right? Like, and this is where I don't know how many hydro Ottawa has, but I think, like, BC Hydro has like, 2 million of them, sometimes they get politicized, because, again, this gets back to this question of, like, just, just how much nanny state you want. But, you know, you know, when you reach the millions, like, yeah, you're able to get that sort of, you know, obviously real time, real time usage, real time understanding. And again, if you can do that sort of grid management piece where you can then push back, it's visual game changer. But, but yeah. I mean, you know, yeah, be. See hydro is pulling in. I think I read like, like, basically 200 million data points a day. So that's a lot to train various models on. And, you know, I don't know exactly the kind of savings they have, but you can imagine there, whether it's, you know, them, or Toronto Hydro, or hydro Ottawa and others creating all these monitoring points. And again, this is the thing that bedells me, by the way, just philosophically about modern life, the notion of like, but I don't want you to be collecting data off me at all times, but look at what you can do if you do It's that constant push pull of some sort of combination of privacy and agency, and then just the notion of like statistics, but, but there you are, but, but, yeah, but at the grid level, then I mean, like, yeah. I mean, you can sort of do the same thing where, like, you know, I mean, predictive maintenance is the obvious one, right? I have been writing about this for large enterprise software companies for 20 years, about building these data points, modeling out the lifetime of various important pieces equipment, making sure you replace them before you have downtime and terrible things happen. I mean, as we're as we're discussing this, look at poor Heathrow Airport. I am so glad I'm not flying today, electrical substation blowing out two days of the world's most important hub offline. So that's where predictive maintenance comes in from there. And, yeah, I mean, I, you know, I again, you know, modeling out, you know, energy flow to prevent grid outages, whether that's, you know, the ice storm here in Quebec a couple years ago. What was that? April 23 I think it was, yeah, coming up in two years. Or our last ice storm, we're not the big one, but that one, you know, where we had big downtime across the grid, like basically monitoring that and then I think the other big one for AI is like, Yeah, is this, this notion of having some sort of decision support as well, too, and sense of, you know, providing scenarios and modeling out at scale the potential of it? And I don't think, I don't know about this in a grid case, but the most interesting piece I wrote for Fast Company 20 years ago was an example, ago was an example of this, which was a fledgling air taxi startup, but they were combining an agent based model, so using primitive AI to create simple rules for individual agents and build a model of how they would behave, which you can create much more complex models. Now we could talk about agents and then marrying that to this kind of predictive maintenance and operations piece, and marrying the two together. And at that point, you could have a company that didn't exist, but that could basically model itself in real time every day in the life of what it is. You can create millions and millions and millions of Monte Carlo operations. And I think that's where perhaps both sides of AI come together truly like the large language models and agents, and then the predictive machine learning. And you could basically hydro or others, could build this sort of deep time machine where you can model out all of these scenarios, millions and millions of years worth, to understand how it flows and contingencies as well. And that's where it sort of comes up. So basically something happens. And like, not only do you have a set of plans, you have an AI that has done a million sets of these plans, and can imagine potential next steps of this, or where to deploy resources. And I think in general, that's like the most powerful use of this, going back to prediction machines and just being able to really model time in a way that we've never had that capability before. And so you probably imagine the use is better than I.   Trevor Freeman  27:58 Oh man, it's super fascinating, and it's timely. We've gone through the last little while at hydro Ottawa, an exercise of updating our playbook for emergencies. So when there are outages, what kind of outage? What's the sort of, what are the trigger points to go from, you know, what we call a level one to a level two to level three. But all of this is sort of like people hours that are going into that, and we're thinking through these scenarios, and we've got a handful of them, and you're just kind of making me think, well, yeah, what if we were able to model that out? And you bring up this concept of agents, let's tease into that a little bit explain what you mean when you're talking about agents.   Greg Lindsay  28:36 Yeah, so agentic systems, as the term of art is, AI instantiations that have some level of autonomy. And the archetypal example of this is the Stanford Smallville experiment, where they took basically a dozen large language models and they gave it an architecture where they could give it a little bit of backstory, ruminate on it, basically reflect, think, decide, and then act. And in this case, they used it to plan a Valentine's Day party. So they played out real time, and the LLM agents, like, even played matchmaker. They organized the party, they sent out invitations, they did these sorts of things. Was very cute. They put it out open source, and like, three weeks later, another team of researchers basically put them to work writing software programs. So you can see they organized their own workflow. They made their own decisions. There was a CTO. They fact check their own work. And this is evolving into this grand vision of, like, 1000s, millions of agents, just like, just like you spin up today an instance of Amazon Web Services to, like, host something in the cloud. You're going to spin up an agent Nvidia has talked about doing with healthcare and others. So again, coming back to like, the energy implications of that, because it changes the whole pattern. Instead of huge training runs requiring giant data centers. You know, it's these agents who are making all these calls and doing more stuff at the edge, but, um, but yeah, in this case, it's the notion of, you know, what can you put the agents to work doing? And I bring this up again, back to, like, predictive maintenance, or for hydro Ottawa, there's another amazing paper called virtual in real life. And I chatted with one of the principal authors. It created. A half dozen agents who could play tour guide, who could direct you to a coffee shop, who do these sorts of things, but they weren't doing it in a virtual world. They were doing it in the real one. And to do it in the real world, you took the agent, you gave them a machine vision capability, so added that model so they could recognize objects, and then you set them loose inside a digital twin of the world, in this case, something very simple, Google Street View. And so in the paper, they could go into like New York Central Park, and they could count every park bench and every waste bin and do it in seconds and be 99% accurate. And so agents were monitoring the landscape. Everything's up, because you can imagine this in the real world too, that we're going to have all the time. AIS roaming the world, roaming these virtual maps, these digital twins that we build for them and constantly refresh from them, from camera data, from sensor data, from other stuff, and tell us what this is. And again, to me, it's really exciting, because that's finally like an operating system for the internet of things that makes sense, that's not so hardwired that you can ask agents, can you go out and look for this for me? Can you report back on this vital system for me? And they will be able to hook into all of these kinds of representations of real time data where they're emerging from, and give you aggregated reports on this one. And so, you know, I think we have more visibility in real time into the real world than we've ever had before.   Trevor Freeman  31:13 Yeah, I want to, I want to connect a few dots here for our listeners. So bear with me for a second. Greg. So for our listeners, there was a podcast episode we did about a year ago on our grid modernization roadmap, and we talked about one of the things we're doing with grid modernization at hydro Ottawa and utilities everywhere doing this is increasing the sensor data from our grid. So we're, you know, right now, we've got visibility sort of to our station level, sometimes one level down to some switches. But in the future, we'll have sensors everywhere on our grid, every switch, every device on our grid, will have a sensor gathering data. Obviously, you know, like you said earlier, millions and hundreds of millions of data points every second coming in. No human can kind of make decisions on that, and what you're describing is, so now we've got all this data points, we've got a network of information out there, and you could create this agent to say, Okay, you are. You're my transformer agent. Go out there and have a look at the run temperature of every transformer on the network, and tell me where the anomalies are, which ones are running a half a degree or two degrees warmer than they should be, and report back. And now I know hydro Ottawa, that the controller, the person sitting in the room, knows, Hey, we should probably go roll a truck and check on that transformer, because maybe it's getting end of life. Maybe it's about to go and you can do that across the entire grid. That's really fascinating,   Greg Lindsay  32:41 And it's really powerful, because, I mean, again, these conversations 20 years ago at IoT, you know you're going to have statistical triggers, and you would aggregate these data coming off this, and there was a lot of discussion there, but it was still very, like hardwired, and still very Yeah, I mean, I mean very probabilistic, I guess, for a word that went with agents like, yeah, you've now created an actual thing that can watch those numbers and they can aggregate from other systems. I mean, lots, lots of potential there hasn't quite been realized, but it's really exciting stuff. And this is, of course, where that whole direction of the industry is flowing. It's on everyone's lips, agents.   Trevor Freeman  33:12 Yeah. Another term you mentioned just a little bit ago that I want you to explain is a digital twin. So tell us what a digital twin is.   Greg Lindsay  33:20 So a digital twin is, well, the matrix. Perhaps you could say something like this for listeners of a certain age, but the digital twin is the idea of creating a model of a piece of equipment, of a city, of the world, of a system. And it is, importantly, it's physics based. It's ideally meant to represent and capture the real time performance of the physical object it's based on, and in this digital representation, when something happens in the physical incarnation of it, it triggers a corresponding change in state in the digital twin, and then vice versa. In theory, you know, you could have feedback loops, again, a lot of IoT stuff here, if you make changes virtually, you know, perhaps it would cause a change in behavior of the system or equipment, and the scales can change from, you know, factory equipment. Siemens, for example, does a lot of digital twin work on this. You know, SAP, big, big software companies have thought about this. But the really crazy stuff is, like, what Nvidia is proposing. So first they started with a digital twin. They very modestly called earth two, where they were going to model all the weather and climate systems of the planet down to like the block level. There's a great demo of like Jensen Wong walking you through a hurricane, typhoons striking the Taipei, 101, and how, how the wind currents are affecting the various buildings there, and how they would change that more recently, what Nvidia is doing now is, but they just at their big tech investor day, they just partner with General Motors and others to basically do autonomous cars. And what's crucial about it, they're going to train all those autonomous vehicles in an NVIDIA built digital twin in a matrix that will act, that will be populated by agents that will act like people, people ish, and they will be able to run millions of years of autonomous vehicle training in this and this is how they plan to catch up to. Waymo or, you know, if Tesla's robotaxis are ever real kind of thing, you know, Waymo built hardwired like trained on real world streets, and that's why they can only operate in certain operating domain environments. Nvidia is gambling that with large language models and transformer models combined with digital twins, you can do these huge leapfrog effects where you can basically train all sorts of synthetic agents in real world behavior that you have modeled inside the machine. So again, that's the kind, that's exactly the kind of, you know, environment that you're going to train, you know, your your grid of the future on for modeling out all your contingency scenarios.   Trevor Freeman  35:31 Yeah, again, you know, for to bring this to the to our context, a couple of years ago, we had our the direcco. It's a big, massive windstorm that was one of the most damaging storms that we've had in Ottawa's history, and we've made some improvements since then, and we've actually had some great performance since then. Imagine if we could model that derecho hitting our grid from a couple different directions and figure out, well, which lines are more vulnerable to wind speeds, which lines are more vulnerable to flying debris and trees, and then go address that and do something with that, without having to wait for that storm to hit. You know, once in a decade or longer, the other use case that we've talked about on this one is just modeling what's happening underground. So, you know, in an urban environments like Ottawa, like Montreal, where you are, there's tons of infrastructure under the ground, sewer pipes, water pipes, gas lines, electrical lines, and every time the city wants to go and dig up a road and replace that road, replace that sewer, they have to know what's underground. We want to know what's underground there, because our infrastructure is under there. As the electric utility. Imagine if you had a model where you can it's not just a map. You can actually see what's happening underground and determine what makes sense to go where, and model out these different scenarios of if we underground this line or that line there. So lots of interesting things when it comes to a digital twin. The digital twin and Agent combination is really interesting as well, and setting those agents loose on a model that they can play with and understand and learn from. So talk a little bit about.   Greg Lindsay  37:11 that. Yeah. Well, there's a couple interesting implications just the underground, you know, equipment there. One is interesting because in addition to, like, you know, you know, having captured that data through mapping and other stuff there, and having agents that could talk about it. So, you know, next you can imagine, you know, I've done some work with augmented reality XR. This is sort of what we're seeing again, you know, meta Orion has shown off their concept. Google's brought back Android XR. Meta Ray Bans are kind of an example of this. But that's where this data will come from, right? It's gonna be people wearing these wearables in the world, capturing all this camera data and others that's gonna be fed into these digital twins to refresh them. Meta has a particularly scary demo where you know where you the user, the wearer leaves their keys on their coffee table and asks metas, AI, where their coffee where their keys are, and it knows where they are. It tells them and goes back and shows them some data about it. I'm like, well, to do that, meta has to have a complete have a complete real time map of your entire house. What could go wrong. And that's what all these companies aspire to of reality. So, but yeah, you can imagine, you know, you can imagine a worker. And I've worked with a startup out of urban X, a Canada startup, Canadian startup called context steer. And you know, is the idea of having real time instructions and knowledge manuals available to workers, particularly predictive maintenance workers and line workers. So you can imagine a technician dispatched to deal with this cut in the pavement and being able to see with XR and overlay of like, what's actually under there from the digital twin, having an AI basically interface with what's sort of the work order, and basically be your assistant that can help you walk you through it, in case, you know, you run into some sort of complication there, hopefully that won't be, you know, become like, turn, turn by turn, directions for life that gets into, like, some of the questions about what we wanted out of our workforce. But there's some really interesting combinations of those things, of like, you know, yeah, mapping a world for AIS, ais that can understand it, that could ask questions in it, that can go probe it, that can give you advice on what to do in it. All those things are very close for good and for bad.   Trevor Freeman  39:03 You kind of touched on my next question here is, how do we make sure this is all in the for good or mostly in the for good category, and not the for bad category you talk in one of the papers that you wrote about, you know, AI and augmented reality in particular, really expanding the attack surface for malicious actors. So we're creating more opportunities for whatever the case may be, if it's hacking or if it's malware, or if it's just, you know, people that are up to nefarious things. How do we protect against that? How do we make sure that our systems are safe that the users of our system. So in our case, our customers, their data is safe, their the grid is safe. How do we make sure that?   Greg Lindsay  39:49 Well, the very short version is, whatever we're spending on cybersecurity, we're not spending enough. And honestly, like everybody who is no longer learning to code, because we can be a quad or ChatGPT to do it, I. Is probably there should be a whole campaign to repurpose a big chunk of tech workers into cybersecurity, into locking down these systems, into training ethical systems. There's a lot of work to be done there. But yeah, that's been the theme for you know that I've seen for 10 years. So that paper I mentioned about sort of smart homes, the Internet of Things, and why people would want a smart home? Well, yeah, the reason people were skeptical is because they saw it as basically a giant attack vector. My favorite saying about this is, is, there's a famous Arthur C Clarke quote that you know, any sufficiently advanced technology is magic Tobias Ravel, who works at Arup now does their head of foresight has this great line, any sufficiently advanced hacking will feel like a haunting meaning. If you're in a smart home that's been hacked, it will feel like you're living in a haunted house. Lights will flicker on and off, and systems will turn and go haywire. It'll be like you're living with a possessed house. And that's true of cities or any other systems. So we need to do a lot of work on just sort of like locking that down and securing that data, and that is, you know, we identified, then it has to go all the way up and down the supply chain, like you have to make sure that there is, you know, a chain of custody going back to when components are made, because a lot of the attacks on nest, for example. I mean, you want to take over a Google nest, take it off the wall and screw the back out of it, which is a good thing. It's not that many people are prying open our thermostats, but yeah, if you can get your hands on it, you can do a lot of these systems, and you can do it earlier in the supply chain and sorts of infected pieces and things. So there's a lot to be done there. And then, yeah, and then, yeah, and then there's just a question of, you know, making sure that the AIs are ethically trained and reinforced. And, you know, a few people want to listeners, want to scare themselves. You can go out and read some of the stuff leaking out of anthropic and others and make clot of, you know, models that are trying to hide their own alignments and trying to, like, basically copy themselves. Again, I don't believe that anything things are alive or intelligent, but they exhibit these behaviors as part of the probabilistic that's kind of scary. So there's a lot to be done there. But yeah, we worked on this, the group that I do foresight with Arizona State University threat casting lab. We've done some work for the Secret Service and for NATO and, yeah, there'll be, you know, large scale hackings on infrastructure. Basically the equivalent can be the equivalent can be the equivalent to a weapons of mass destruction attack. We saw how Russia targeted in 2014 the Ukrainian grid and hacked their nuclear plans. This is essential infrastructure more important than ever, giving global geopolitics say the least, so that needs to be under consideration. And I don't know, did I scare you enough yet? What are the things we've talked through here that, say the least about, you know, people being, you know, tricked and incepted by their AI girlfriends, boyfriends. You know people who are trying to AI companions. I can't possibly imagine what could go wrong there.   Trevor Freeman  42:29 I mean, it's just like, you know, I don't know if this is 15 or 20, or maybe even 25 years ago now, like, it requires a whole new level of understanding when we went from a completely analog world to a digital world and living online, and people, I would hope, to some degree, learned to be skeptical of things on the internet and learned that this is that next level. We now need to learn the right way of interacting with this stuff. And as you mentioned, building the sort of ethical code and ethical guidelines into these language models into the AI. Learning is pretty critical for our listeners. We do have a podcast episode on cybersecurity. I encourage you to go listen to it and reassure yourself that, yes, we are thinking about this stuff. And thanks, Greg, you've given us lots more to think about in that area as well. When it comes to again, looking back at utilities and managing the grid, one thing we're going to see, and we've talked a lot about this on the show, is a lot more distributed generation. So we're, you know, the days of just the central, large scale generation, long transmission lines that being the only generation on the grid. Those days are ending. We're going to see more distributed generations, solar panels on roofs, batteries. How does AI help a utility manage those better, interact with those better get more value out of those things?   Greg Lindsay  43:51 I guess that's sort of like an extension of some of the trends I was talking about earlier, which is the notion of, like, being able to model complex systems. I mean, that's effectively it, right, like you've got an increasingly complex grid with complex interplays between it, you know, figuring out how to basically based on real world performance, based on what you're able to determine about where there are correlations and codependencies in the grid, where point where choke points could emerge, where overloading could happen, and then, yeah, basically, sort of building that predictive system to Basically, sort of look for what kind of complex emergent behavior comes out of as you keep adding to it and and, you know, not just, you know, based on, you know, real world behavior, but being able to dial that up to 11, so to speak, and sort of imagine sort of these scenarios, or imagine, you know, what, what sort of long term scenarios look like in terms of, like, what the mix, how the mix changes, how the geography changes, all those sorts of things. So, yeah, I don't know how that plays out in the short term there, but it's this combination, like I'm imagining, you know, all these different components playing SimCity for real, if one will.   Trevor Freeman  44:50 And being able to do it millions and millions and millions of times in a row, to learn every possible iteration and every possible thing that might happen. Very cool. Okay. So last kind of area I want to touch on you did mention this at the beginning is the the overall power implications of of AI, of these massive data centers, obviously, at the utility, that's something we are all too keenly aware of. You know, the stat that that I find really interesting is a normal Google Search compared to, let's call it a chat GPT search. That chat GPT search, or decision making, requires 10 times the amount of energy as that just normal, you know, Google Search looking out from a database. Do you see this trend? I don't know if it's a trend. Do you see this continuing like AI is just going to use more power to do its decision making, or will we start to see more efficiencies there? And the data centers will get better at doing what they do with less energy. What is the what does the future look like in that sector?   Greg Lindsay  45:55 All the above. It's more, is more, is more! Is the trend, as far as I can see, and every decision maker who's involved in it. And again, Jensen Wong brought this up at the big Nvidia Conference. That basically he sees the only constraint on this continuing is availability of energy supplies keep it going and South by Southwest. And in some other conversations I've had with bandwidth companies, telcos, like laying 20 lumen technologies, United States is laying 20,000 new miles of fiber optic cables. They've bought 10% of Corning's total fiber optic output for the next couple of years. And their customers are the hyperscalers. They're, they're and they're rewiring the grid. That's why, I think it's interesting. This has something, of course, for thinking about utilities, is, you know, the point to point Internet of packet switching and like laying down these big fiber routes, which is why all the big data centers United States, the majority of them, are in north of them are in Northern Virginia, is because it goes back to the network hub there. Well, lumen is now wiring this like basically this giant fabric, this patchwork, which can connect data center to data center, and AI to AI and cloud to cloud, and creating this entirely new environment of how they are all directly connected to each other through some of this dedicated fiber. And so you can see how this whole pattern is changing. And you know, the same people are telling me that, like, yeah, the where they're going to build this fiber, which they wouldn't tell me exactly where, because it's very tradable, proprietary information, but, um, but it's following the energy supplies. It's following the energy corridors to the American Southwest, where there's solar and wind in Texas, where you can get natural gas, where you can get all these things. It will follow there. And I of course, assume the same is true in Canada as we build out our own sovereign data center capacity for this. So even, like deep seek, for example, you know, which is, of course, the hyper efficient Chinese model that spooked the markets back in January. Like, what do you mean? We don't need a trillion dollars in capex? Well, everyone's quite confident, including again, Jensen Wong and everybody else that, yeah, the more efficient models will increase this usage. That Jevons paradox will play out once again, and we'll see ever more of it. To me, the question is, is like as how it changes? And of course, you know, you know, this is a bubble. Let's, let's, let's be clear, data centers are a bubble, just like railroads in 1840 were a bubble. And there will be a bust, like not everyone's investments will pencil out that infrastructure will remain maybe it'll get cheaper. We find new uses for it, but it will, it will eventually bust at some point and that's what, to me, is interesting about like deep seeking, more efficient models. Is who's going to make the wrong investments in the wrong places at the wrong time? But you know, we will see as it gathers force and agents, as I mentioned. You know, they don't require, as much, you know, these monstrous training runs at City sized data centers. You know, meta wanted to spend $200 billion on a single complex, the open AI, Microsoft, Stargate, $500 billion Oracle's. Larry Ellison said that $100 billion is table stakes, which is just crazy to think about. And, you know, he's permitting three nukes on site. So there you go. I mean, it'll be fascinating to see if we have a new generation of private, private generation, right, like, which is like harkening all the way back to, you know, the early electrical grid and companies creating their own power plants on site, kind of stuff. Nicholas Carr wrote a good book about that one, about how we could see from the early electrical grid how the cloud played out. They played out very similarly. The AI cloud seems to be playing out a bit differently. So, so, yeah, I imagine that as well, but, but, yeah, well, inference happen at the edge. We need to have more distributed generation, because you're gonna have AI agents that are going to be spending more time at the point of request, whether that's a laptop or your phone or a light post or your autonomous vehicle, and it's going to need more of that generation and charging at the edge. That, to me, is the really interesting question. Like, you know, when these current generation models hit their limits, and just like with Moore's law, like, you know, you have to figure out other efficiencies in designing chips or designing AIS, how will that change the relationship to the grid? And I don't think anyone knows quite for sure yet, which is why they're just racing to lock up as many long term contracts as they possibly can just get it all, core to the market.   Trevor Freeman  49:39 Yeah, it's just another example, something that comes up in a lot of different topics that we cover on this show. Everything, obviously, is always related to the energy transition. But the idea that the energy transition is really it's not just changing fuel sources, like we talked about earlier. It's not just going from internal combustion to a battery. It's rethinking the. Relationship with energy, and it's rethinking how we do things. And, yeah, you bring up, like, more private, massive generation to deal with these things. So really, that whole relationship with energy is on scale to change. Greg, this has been a really interesting conversation. I really appreciate it. Lots to pack into this short bit of time here. We always kind of wrap up our conversations with a series of questions to our guests. So I'm going to fire those at you here. And this first one, I'm sure you've got lots of different examples here, so feel free to give more than one. What is a book that you've read that you think everybody should read?   Greg Lindsay  50:35 The first one that comes to mind is actually William Gibson's Neuromancer, which is which gave the world the notion of cyberspace and so many concepts. But I think about it a lot today. William Gibson, Vancouver based author, about how much in that book is something really think about. There is a digital twin in it, an agent called the Dixie flatline. It's like a former program where they cloned a digital twin of him. I've actually met an engineering company, Thornton Thomas Eddie that built a digital twin of one of their former top experts. So like that became real. Of course, the matrix is becoming real the Turing police. Yeah, there's a whole thing in there where there's cops to make sure that AIS don't get smarter. I've been thinking a lot about, do we need Turing police? The EU will probably create them. And so that's something where you know the proof, again, of like science fiction, its ability in world building to really make you think about these implications and help for contingency planning. A lot of foresight experts I work with think about sci fi, and we use sci fi for exactly that reason. So go read some classic cyberpunk, everybody.   Trevor Freeman  51:32 Awesome. So same question. But what's a movie or a show that you think everybody should take a look at?   Greg Lindsay  51:38 I recently watched the watch the matrix with ideas, which is fun to think about, where the villains are, agents that villains are agents. That's funny how that terms come back around. But the other one was thinking about the New Yorker recently read a piece on global demographics and the fact that, you know, globally, less and less children. And it made several references to Alfonso Quons, Children of Men from 2006 which is, sadly, probably the most prescient film of the 21st Century. Again, a classic to watch, about imagining in a world where we don't where you where you lose faith in the future, what happens, and a world that is not having children as a world that's losing faith in its own future. So that's always haunted me.   Trevor Freeman  52:12 It's funny both of those movies. So I've got kids as they get, you know, a little bit older, a little bit older, we start introducing more and more movies. And I've got this list of movies that are just, you know, impactful for my own adolescent years and growing up. And both matrix and Children of Men are on that list of really good movies that I just need my kids to get a little bit older, and then I'm excited to watch with them. If someone offered you a free round trip flight anywhere in the world, where would you go?   Greg Lindsay  52:40 I would go to Venice, Italy for the Architecture Biennale, which I will be on a plane in May, going to anyway. And the theme this year is intelligence, artificial, natural and collective. So it should be interesting to see the world's brightest architects. Let's see what we got. But yeah, Venice, every time, my favorite city in the world.   Trevor Freeman  52:58 Yeah, it's pretty wonderful. Who is someone that you admire?   Greg Lindsay  53:01 Great question.

Join us in London, Osaka and online for the second event in our global partnership with the UK at Expo 2025.The UK has a rich history of advancing women's rights. In 1918, the Representation of the People Act granted voting rights to women over 30, with equal suffrage achieved in 1928. From the Equal Pay Act of 1970 to the Equality Act of 2010, trailblazing women have been at the forefront of building collective movements for progress and justice.But there remain stubborn challenges and barriers to women's full economic, legal, and social empowerment.Linking speakers in the historic Great Room of the RSA in London and in the UK Pavilion at Expo 2025 Osaka, this event will hear from today's disruptors, influencers and innovators leading the charge for the protection and advancement of the rights of women and girls in the UK, and internationally – and for a future where everyone has equal opportunity to achieve their full potential.SpeakersPenny East, Chief Executive at the Fawcett SocietySakshi Bansal, Founder of Project Leap, Sr Strategy Consultant, Arup, and President (SDGs) of the Women's Chamber of Commerce (New Delhi, India)Chika Sudo, Head of Arts at the British Council in JapanNatalia Matsenko, Ukrainian curator, art critic, and lecturerChairsNina Nannar, journalist and arts editor for ITV News (London)Carolyn Davidson, UK Commissioner General for Expo 2025 (Osaka)RSA and UK at Expo 2025 Osaka, KansaiA bold new events partnership celebrating the UK as a place to come to study, visit and invest, and as a country of innovation and creativity where the world can come to build the future.With the deadline to the UN's 2030 Sustainable Development Goals just five years away, the RSA and UK at Expo 2025 partnership will tackle global issues from inequality to climate change, exploring the progress that has been made and the work still to be done to secure health and wellbeing, peace, justice, and prosperity for communities worldwide. Donate to the RSA: https://thersa.co/3ZyPOEaBecome an RSA Events sponsor: https://utm.guru/ueembFollow RSA on Instagram: https://www.instagram.com/thersaorg/Like RSA on Facebook: https://www.facebook.com/theRSAorg/Listen to RSA Events podcasts: https://bit.ly/35EyQYUJoin our Fellowship: https://www.thersa.org/fellowship/join

In this episode, we visit a city with a powerful story to tell about invention and reinvention. Bristol, in the southwest of England, is famous for its engineering heritage, creative industries, and independent spirit. Today it is forging a national reputation bold plans for sustainable and inclusive growth. We explore how leaders, entrepreneurs, and community organisations are working together to create a city that works for everyone. We hear from Tony Dyer, Leader of Bristol City Council; Claire Reddington, Chief Executive of the Watershed; Ges Rosenberg, Research Fellow at the University of Bristol; Claudette Forbes, Non-Executive Director of Connected Places Catapult; Chris Green, local entrepreneur and skipper with Bristol Community Ferry Boats; Phil Harrison, consultant at Arup; James Cooke, former Deputy Director of Western Gateway; Susan Evans and Brian Wortman from Network Rail; Zoe Banks-Gross, who previously worked with cycling charity Sustrans; and Phil Townley from Rolls Royce. Theme music on this episode is by Phill Ward Music www.phillward.com

We know that our 'democracy' is, in fact, a kleptocracy that is not fit for purpose IF that purpose is the continuation of complex life on earth. The sociopaths who have stolen control show no signs of shifting to something that works, so it's way past time that ordinary people across all walks of life embraced the tools of participatory democracy and wrought the new system that we need - a new House of the People which would, finally, accrue power to those with wisdom and enact governance of, for and by the people and the planet.  To do this, we need people who are intimately aquainted with these tools, who live them, breathe them, find joy and creativity in them and know how to share them in ways ordinary people understand.  Our House is a collective that exists to do exactly this and in today's episode, we're talking to Katy Rubin and Oli Whittington, two of its core team, to find out what it does and how and why - and, crucially, where it could take us if we all jump on board.  Katy Rubin is a Legislative Theatre practitioner and strategist based in the UK. She is founder of The People Act hub for creative civic practice. She works in partnership with local and national governments, advocacy organizations, and community groups to co-create equitable and innovative public policy through participatory processes that are joyful, creative, and inclusive. Katy is also a member of the Our House UK collective, a Senior Fellow with People Powered: Global Hub for Participatory Democracy, and a Senior Atlantic Fellow at London School of Economics, as well as former executive director of Theatre of the Oppressed NYC. Her Legislative Theatre work with the Greater Manchester Combined Authority was awarded the International Observatory of Participatory Democracy's 2022 award for Best Practice in Citizen Participation.Oli Whittington is the initiator and co-lead of Our House, drawing on his background in participatory design and democracy. Oli's work has focused on unpacking and addressing the concentration of power, including leading democratic innovation at Nesta, Shift Design's participation practice, and as a participatory designer in Arup's urban innovation studio.Together, they are working around all four nations of the UK to help bring the tools of participatory democracy to communities of place, purpose and passion.  They are helping to facilitate local participatory processes with a view to creating National Charters for each Nation and then bringing people together to decide whether we want a united Charter for the whole of the UK or remain separate.  To me, creating a governance system that is fit for purpose is absolutely essential to our moving forward through the pinch point of the Great Transition.  If we can't find coherent, constructive, compassionate, courageous ways to work together, we're sunk—and while there might be courageous, compassionate people within the current system, the overall system is not any of these.  So I dearly hope that by the end of this, you'll want to become involved. And if you're listening to this podcast as it goes out on the 16th of July 2025, you should know that there's an online event on the 18th which in an open invitation to anyone, anywhere who wants to start building an open democracy.  Please do sign up, there's a link in the show notes. Our House website https://ourhouseuk.org/Our House Event on 18th July 2025 https://www.eventbrite.com/e/power-to-the-people-shaping-a-peoples-charter-tickets-1415315900959 Movement Mapping https://movementecology.org.uk/2025/04/27/mapping-participatory-democracy-movement.htmlEast Marsh United https://eastmarshunited.org/Legislative Theatre Resource Hub https://www.thepeopleact.org/Charter 88 and the Constitutional Reform Movement https://academic.oup.com/pa/article-abstract/62/4/537/1538934?What we offer: Accidental Gods, Dreaming Awake and the Thrutopia Writing Masterclass If you'd like to join our next Open Gathering 'Dreaming Your Death Awake' (you don't have to be a member) it's on 2nd November - details are here.If you'd like to join us at Accidental Gods, this is the membership where we endeavour to help you to connect fully with the living web of life. If you'd like to train more deeply in the contemporary shamanic work at Dreaming Awake, you'll find us here. If you'd like to explore the recordings from our last Thrutopia Writing Masterclass, the details are here

In this episode, Arup Datta, Head of the Mackenzie Global Quantitative Equity Team, discusses the newly launched US Alpha Extension fund and Canada-focused strategies designed to bring institutional quantitative investing to retail investors. He explains why Canadian and international markets offer compelling alpha potential and outlines how the team's all-weather investment process – grounded in value, growth, and quality factors – seeks to deliver consistent alpha across market cycles. Arup also shares how AI and machine learning is enhancing the team's stock selection process, and he reflects on the strong performance and emerging value opportunities in US large caps.  This episode was recorded on July 2, 2025.

  ·      You've got to create the right environment so people can be successful and want to stay.” ·      “In Japan, trust takes longer to earn—but once you have it, it doesn't disappear.” ·      “You can't just come in and declare the solution—you've got to sit back and observe first.” ·      “I don't want to tell people what to do; I want them to lead and ask for advice.” ·      “Sometimes the informal conversations in Japan are more valuable than the formal meetings.” Previously Duncan was Senior Vice-President Corporate Real Estate Citi; Head of Project Management, Arup.  He has a B.A. in Structural Engineering from the University of Strathclyde Duncan approaches leadership with a steady, reflective, and culturally adaptive mindset. At the core of his philosophy is a deep appreciation for building trust and engaging teams through consistency, inclusivity, and authentic communication. His leadership journey began through project management, which served as a pivotal learning ground—teaching him to balance technical expertise with people management and cross-functional collaboration. This foundation shaped his belief that leadership is not about commanding from above but creating the right environment for others to succeed. In Japan, Duncan learned that engagement stems less from directive behaviour and more from consistent demonstration of reliability, involvement, and fairness. He believes that showing up, being dependable, and participating alongside his team builds the relational credibility necessary for true collaboration. He avoids micromanagement, preferring to empower team members to lead in their roles while remaining present as a support and protector, particularly in situations where hierarchy or external pressures threaten team cohesion. Cultural sensitivity is central to Duncan's leadership in Japan. He emphasizes the importance of understanding not only the language but also the deeper cultural signals—reading between the lines, noticing tone, body language, and the significance of what is left unsaid. This awareness allows him to foster trust and unlock informal communication channels, which in Japan often yield more insight than formal meetings. He views language less as a daily tool at senior levels and more as a symbolic bridge to understanding the nuances of how people think and behave. Inclusion is another hallmark of Duncan's leadership. He actively ensures that all voices are heard, especially those who might otherwise be overshadowed in meetings—often the case with Japanese team members in global settings. He believes in creating a safe space for contributions and reinforces positive input to boost confidence. His approach includes coaching individuals to participate more and highlighting team achievements broadly, helping to build individual credibility and shared pride. Duncan is also conscious of shaping culture at the micro-level. Within the broader framework of corporate and national cultures, he instils his own values—promoting enjoyment in work, fostering diverse personalities within teams, and clarifying how every role contributes to the bigger picture. He believes that trust in Japan takes longer to earn but is more enduring once established. For this reason, he prioritizes transparency, protects his team from undue pressure, and defends their interests when necessary, whether internally or with clients. Ultimately, Duncan sees leadership as the act of creating environments where people can perform at their best, develop personally, and stay committed to the organization. His approach is adaptive, people-cantered, and anchored in a deep understanding of cultural context. Rather than imposing change quickly, he advocates for observation, thoughtful action, and gradual evolution—especially in environments like Japan, where time and process are deeply respected. In his view, effective leadership is less about control and more about guidance, protection, and amplifying the contributions of others.  

This is Derek Miller, Speaking on Business. Utah's life sciences industry is a key driver of our state's economy, and BioUtah serves as its dedicated trade association — working to ensure the state remains a leader in life sciences innovation. President and CEO, Kelvyn Cullimore, joins us with more. Kelvyn Cullimore: As one of the fastest-growing biotech hubs in the nation, Utah's life sciences industry generates over 22 billion dollars in GDP, 182,000 jobs and wages at nearly 50 percent higher than the state average. This industry is comprised of medical device and diagnostic manufacturers, pharmaceutical companies, medical labs, and research facilities, whose products touch millions of patients each year and help fuel the Utah economy. BioUtah members include medical device manufacturers like Merit Medical, BD, Stryker and Fresenius; medical laboratories like ARUP and Nelson Labs; and pharmaceutical developers Teva, Denali, and Halia Therapeutics, among many others. Utah punches well above its weight in bringing innovative medical technologies to patients worldwide, such as brain and computer interface technology from Blackrock Neurotech, innovative heart valve replacement systems by Edwards Lifesciences, AI for enhanced drug discovery by Recursion, and Nusano's radioisotope technology, and so much more. Derek Miller: BioUtah is on a mission to build awareness and advance Utah's innovative, patient-focused life sciences industry. Through their work, they're making a real difference in the lives of Utahns. Learn more at BioUtah.org today. I'm Derek Miller, with the Salt Lake Chamber, Speaking on Business. Originally aired: 5/13/25

Looking to grow your treasury career or boost your qualifications?We've partnered with the AFP to offer $150 off both your CTP or FP&A study and exam registration – yes, that's $150 off each! Plus, we've got $150 off your AFP Boston 2024 conference ticket too.

Welcome back to Architecture 5 10 20! I'm your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Join me for this episode as I have an insightful conversation with Ilanah Judah, a former colleague of mine at FXCollaborative and now Americas Climate and Sustainability Leader at Arup. It has been so exciting to watch her grow into a major voice in climate resilience, and she brings a wealth of experience and clarity to a topic that is far too often misunderstood or oversimplified. Ilana unpacks what resilience really means in the context of the built environment and discusses why it's not just a checklist of add-ons. She explains how resilience differs from sustainability (even though they are deeply interconnected) and shares why thinking about resilience as an unbroken chain is so important for meaningful impact. Ilana and I talk through what a resilience journey can actually look like, from risk assessments and future scenarios to implementing and ongoing operations. She, in addition, reflects on how her career path shifted after Superstorm Sandy, why adaptation and emissions reduction need to be addressed together, and what is changing in how clients are thinking about climate risk today. If you are interested in how buildings and systems can actually prepare for (rather than just respond to) what is coming, then this one is definitely worth a listen. Ilana brings remarkable clarity to a topic that can easily get lost. Time stamps: [01:43] - Hear how Ilana's career in architecture evolved toward sustainability and resilience after witnessing Superstorm Sandy's devastation. [03:17] - A desire to understand resilience led Ilana to academia, consulting, and leadership at Arup. [06:46] - Ilana highlights the need for a shared definition of resilience. [08:57] - Ilana shares how she differentiates between sustainability and resilience. [12:31] - Ilana explains her thesis on adaptive mitigation. [13:34] - We discover that Ilana's resilience planning starts with risk assessments, aligning goals, and relocation if necessary. [16:35] - Developing a resilience plan requires prioritizing risks, budgeting, financing, and ensuring long-term maintenance. [18:49] - Hear about how Ilana helps investors assess climate risks. [21:15] - Ilana points to some of the benefits of innovative tech such as AI. [24:47] - Professionals need to go beyond codes and historical data to address future climate realities in design. [26:17] - Resilience is becoming more and more important to standards, with insurance and mortgage shifts possibly leading to major migration. [29:42] - Ilana argues that resilience demands thinking across scales and identifying vulnerabilities and challenges. Links / Resources: Guy Geier Instagram | Twitter Ilana's LinkedIn PageArup's Website

Bienvenue dans l'ère de la post-vérité où ce que tu vois peut être faux, où la voix au téléphone peut être générée par une IA, et où une simple visioconférence peut vider un compte en banque d'une multinationale.Dans cet épisode, PPC est entouré des mates Jean-Emmanuel Serré, Charles Nastorg, Alice Desjardins, Christian Belala rejoints en cours d'épisode par Aty et Hubert Kratiroff. Tous ensemble, ils plongent dans les nouvelles arnaques numériques dopées à l'intelligence artificielle.On ne parle plus de simples emails de faux princes nigérians.On parle de clones vocaux, de vidéos truquées en temps réel, de manipulations politiques à 1€, et d'escrocs qui maîtrisent l'IA mieux que les ingénieurs.AU PROGRAMME :• L'affaire Arup : une escroquerie de 25 millions de dollars orchestrée via une réunion Zoom deepfake.• Le cas d'Anne, une femme manipulée pendant un an par un faux Brad Pitt via deepfake et messages IA — 830 000 € envolés.• L'audio falsifié de Joe Biden, utilisé pour décourager les électeurs américains de se rendre aux urnes.• La fabrication de l'illusion parfaite : vidéos, voix, visages… Tout est contrefaisable. Et crédible.• Les six enjeux majeurs de cette dérive : la vérité, la confiance, la démocratie, l'identité, la justice et le pouvoir de nuisance.• Et surtout : comment réagir, se protéger, résister.CITATIONS QUI MARQUENT :« Je crois ce que je vis, pas ce que je vois. » — PPC« Les voleurs d'identité sont des entrepreneurs qui s'ignorent. » — Jean-Emmanuel Serré« Même les experts peuvent tomber, si le moment est mal choisi. » — Charles Nastorg« On est tous responsables d'avoir un filtre à conneries. » — Hubert Kratiroff« Le vrai ne suffit plus. Il faut le prouver. » — Alice Desjardins« Une IA entre de mauvaises mains, c'est une arme de destruction narrative massive. » — PPCÀ RETENIR :Ce n'est pas seulement ton portefeuille qui est en danger.C'est ta perception du réel, ta confiance dans les autres, ta capacité à discerner le vrai du faux.Et ça, personne ne t'apprend à t'en méfier.Disponible sur Apple Podcasts, Spotify, Deezer et toutes les plateformes.Écoute-le. Partage-le. Et prépare-toi à vivre dans un monde où le fake est la norme.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Tue, 18 Mar 2025 02:55:35 +0000 https://sustainable-forces-arup.podigee.io/15-new-episode a2963e42be4ce979fdfdb9dc60b8c46f The property industry is one of the highest-emitting industries, with the built environment contributing to almost 40 per cent of global greenhouse gas emissions. So, what's driving this number so high? It's scope 3 emissions – also known as indirect emissions, which are often hidden inside complex value chains. In this podcast episode, we chat to Cate Harris, Global Head of Sustainability at Lendlease and Enrico Zara, Global Decarbonisation Leader at Arup on how bold action is helping the property industry uncover, track, measure and report on scope 3 emissions. Discussed in this episode: https://www.arup.com/services/decarbonisation/ https://www.lendlease.com/au/sustainability/climate-and-environment/scope-3-emissions-protocol/ https://www.arup.com/insights/practical-ways-to-decarbonise-healthcare/ Follow our host, Dr Michelle Dickinson: https://www.facebook.com/DrMichelleDickinson https://www.linkedin.com/in/medickinson/ full no

ABOUT NATALIA OLSZEWSKA:NATALIA'S LINKEDIN PAGE: https://www.linkedin.com/in/natalia-olszewska/COMPANY WEBSITE: improntaspace.com EMAIL: gardener.natalia@gmail.comNATALIA'S BIO:Natalia is a versatile professional with a foundation in medicine and neuroscience, dedicated to applying neuroscientific principles to architectural design. She adeptly connects these two realms, striving to improve our built environment by making it more human-centered and conducive to well-being. Furthermore, Natalia is an accomplished researcher and practitioner in the field of neuroscience applied to architecture, specializing in evidence-based and neuroscience-informed design. She garnered invaluable experience during her tenure at Hume, a pioneering architectural and urban planning firm founded by Itai Palti, where she led the 'Human Metrics Lab.' Natalia lent her expertise to design projects for prestigious clients such as Arup, Skanska, HKS Architects, EDGE, the Association of Children's Museums, the Harvard University Center on the Developing Child, Google, as well as numerous individual clients.Her interdisciplinary approach transcends boundaries, allowing her to craft built environments that foster individual well-being across various dimensions - social, psychological, and cognitive. Natalia's co-founding role at IMPRONTA, a consultancy specializing in health and well-being design, underscores her commitment to leveraging neuroscience and applied sciences in architecture. Since 2020, she has also been contributing to the NAAD (Neuroscience Applied to Architecture) course at IUAV University in Venice.Natalia's educational journey is characterized by a distinctive blend of backgrounds, encompassing medicine from Jagiellonian University and Tor Vergata, neuroscience from UCL, ENS, Sorbonne, and neuroscience applied to architectural design from Università IUAV.SHOW INTRO:Welcome to the NXTLVL Experience Design podcast.EPISODE 76… and my conversation with Natalia Olszewska. On the podacast our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    The NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgOn this episode I connect with Natalia Olszewska is a versatile professional with a foundation in medicine and neuroscience, dedicated to applying neuroscientific principles to architectural design. We'll get to all of that in a moment but first though, a few thoughts…                 *                                  *                                  *For a while now I have had a fascination with the connection between buildings and brains. While I loved psychology, and studied it before getting into architecture school, it occurred to me in the middle of the 20-teens that buildings, or the environments we design and build, have a direct effect on our psychology. There are places in which we feel good or bad or uneasy or exhilarated, or a sense of awe or agitation. There are places where we feel calm, and others that make me feel ill at ease. And all of those feelings have a body sense to them as well. Heart rises or decreases. I sweat more or less. My chest feels tight or relaxed.  Cortisol, adrenaline, norepinephrine, serotonin, dopamine, and other neurochemicals and hormones are released and coursing through my body as I experience places. And many of these hormones and neurochemicals being released into my blood stream I have little control over. My brain-body reacts to environmental stimuli and biochemistry does its thing.Buildings may make me feel certain way, induce certain emotions, that we may think are just about your thoughts, brain activity, but at the core, our body too is in a relationship with conditions in the environment.We feel architecture with our bodies, we don't just intellectually experience them in our heads. The experience of buildings, and our emotional reactions to them, is as much a ‘bottom-up process' - our body's sensory processes taking in stimuli from the environment - as a ‘top-down' process – our brains processing that sensory information and making decisions about who we should behave in response to them.Our bodies and brains are in continual dialogue with the world around us. In fact, through a process of neuro plasticity, our brains are wired partly in response to our experiences. Yes we are hard wired through our millions of years of evolution to have what we consider innate responses to the environment and then there are those neuronal connections that area direct result of experiences in the here and now. As you listen to this podcast, your brain is creating new wiring shaping the neural pathways that allow for learning and behaviors.And as we repeatedly experience something, those pathways are reinforced facilitating understanding. Those pathways recognize patterns in our experiences, and they are codified so that when we experience them again our brains are not continually trying to decipher every element anew. If it weren't for our brain's ability of recognize patterns and anomalies in them, we would live a life of extreme ground hog day and would likely be immobilized with the processing necessary to analyze every element we encounter every moment of every day. Over millions of years some of these patterns have become deeply ingrained in our neurobiology. They are part of our brain structures that allow us to react instinctually. You might say that some of them operate ‘below the radar' of our conscious awareness. But because they are not front row center in our awareness doesn't mean that they don't have an influence of our mindbody state.Colors, lighting, materials, geometries, visual patterns and spatial arrangements, to name of few, have an effect on us. We might not necessarily pay attention to these elements of our environment as we move through it, but they have an effect on us. We may not consciously feel the influence of these things, but the effects are there, nevertheless. Acute angles, loud sounds, bright fluorescent lights, certain colors and texture patterns, repetitive and banal patterns, things devoid of detail and out of scale with our human body all have an effect on our sense of well-being. University of Waterloo cognitive neuroscientist Colin Ellard has worked for more than three decades in the application of psychology and neuroscience to architectural and urban design. His work illustrates the impact of ‘boring buildings' on how we feel and our sense health and well-being. We humans, it turns out, function and feel better in environments of physical and visual intricacy. We seek our variety and complexity, layered environments that pique our curiosity and sense of intrigue. And yet…far too many of our built environments at simply banal.Ellard says the  - “The holy grail in urban design is to produce some kind of novelty or change every few seconds,” “Otherwise, we become cognitively disengaged.”Imagine for a moment what is happening inside our mind-bodies when we live 8 + hours in a sea of detail-less white cubicles under a blanked of fluorescent lights. We might think this is an efficient office space, but we are creating brain numbing environments and at the same time asking people to reach optimal performance in the workplace. We may wish hotels guests a good night sleep on a heavenly bed and then we fill the room with light that completely counteracts the production of melatonin telling our brain that it is still daytime and to stay alert.And… we have built city block after city block of repetitive, banality. Efficient to build, very economical yes, but a boredom inducer for the brain.Now this doesn't mean that every environment needs to be a rollercoaster for the senses nor be pristine and bucolic. In fact, some environments are better because they are well…messier. Charles Montgomery, author of Happy City: Transforming Our Lives Through Urban Design suggest that successful design is about “shaping emotional infrastructure.” Montgomery argues that some of the happier blocks in New York are “kind of ugly and messy.” The energy of New York can be both energizing and exhausting.It would be perhaps unfair to heap the responsibility for inhabitants' psychological and physical well-being entirely on buildings but given that we now spend the overwhelming proportion of our days enclosed in them, it stands to reason that they have a clear effect on how we feel. For whatever it's worth, Aarhus, Denmark is the world's happiest city, according to the London-based Institute for Quality of Life's 2024 Happy City Index. The Institute for the Quality of Life identified five categories it believes have the most direct impact on happiness, including citizens, governance, economy, mobility and environment.Based on these factors, Aarhus, Denmark, achieved the highest score, particularly excelling in governance and the environment. I think Copenhagen also held the title at some point I believe due to its building stock being human scale, detailed and varied engendering intrigue and visual delight.And this is where this episode's guest Natalia Olszewska comes into the story.Natalia went to medical school but always had a fascination with architecture. When on a trip to the Venice Biennale it clicked for her that she could combine both of these interests considering that neuroscience could be linked to how buildings make us feel.The rest as they say is history…Natalia adeptly connects these two realms, striving to improve our built environment by making it more human-centered and conducive to well-being. Natalia is an accomplished researcher and practitioner in the field of neuroscience applied to architecture, specializing in evidence-based and neuroscience-informed design.Her interdisciplinary approach transcends boundaries, allowing her to craft built environments that foster individual well-being across various dimensions - social, psychological, and cognitive. Natalia's co-founding role at IMPRONTA, a consultancy specializing in health and well-being design, underscores her commitment to leveraging neuroscience and applied sciences in architecture. Since 2020, she has also been contributing to the NAAD (Neuroscience Applied to Architecture) course at IUAV University in Venice a city that is most definitely not boring…                 *                                  *                                  *ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites:  https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

In today's podcast we go Stateside to catch up on what is happening in the US as the global super power prepares for the latest iteration of the Donald Trump Presidency and as Los Angeles struggles to contain and recover from catastrophic wild fires.My guest today is Steve Burrows, ICE Representative for the West Coast of the USA. Steve is based in San Francisco and, after a global career in engineering working for Arup, then Aecom and WSP on projects including the Birdsnest Olympic Stadium in Beijing and Apple's headquarters in California, is now an independent consultant helping infrastructure clients to deliver better outcomes from their investments.So after 40 years in the region, If anyone has his finger on the West Coast pulse it's Steve!Well the Trump presidency is certainly a massive moment for the US and a massive moment for the rest of the world – huge consequences geopolitically and huge impacts economically if Trump follows through on his election promises.And huge impacts for infrastructure professionals as the administration switches track from renewables and net zero ambition back to the drill baby drill oil and gas centric policies of the past.Meanwhile of course the very real impact of global climate change has arrived in Los Angeles which is still battling what is certainly one of the worst natural disasters to have hit the city in its history. So far 25 people have been killed with many more still missing and tens of thousands of properties destroyed as fires rage across the parched dry tinder box driven my unprecedented high winds.It is truly a scene of tragedy on a massive scale.From an infrastructure perspective both events raise huge questions for the US – not least in a country that has massively underfunded and under maintained is infrastructure assets and that had world leading ambitions for low carbon development..So make no mistake there are big challenge ahead as professionals attempt to steer the path toward safe, productive and resilient infrastructure. So how are they coping. Let's find out.ResourcesICE North AmericaCalFire LA wire fires updateThe White HouseACSE infrastructure report cardGenuine Intelligence Podcast Steve Burrows Linked InB2BURROWS

As part of the new concept masterplan being developed for Ukraine's 2nd largest city, Kharkiv, whoch is home to some 1.4 million people.The Norman Foster Foundation along with the City Council, UNECE and Arup launched an international competition to create a new landmark for the city, which was requested by the Mayor in April 2022. Jansen Che is a Sydney-based architect with over 10 years of experience having worked on a wide range of projects, from home renovations to high-rise towers. In addition, he currently teaches at the University of New South Wales and contributes as an assessor for the Architects Registration Board.Jansen has  received multiple accolades for the design of an ULTRA minimalist watch. Awards: The Red Dot Design Award, IDA Design Award and Good Design Award.During his time at JPW, he contributed to significant heritage projects such as the revitalisation of Sydney's first skyscraper, 33 Alfred St at Circular Quay and the Overseas Passenger Terminal and major urban precinct developments such as Parramatta Square.Last week, Jansen Che was announced as the winner of The Norman Foster, Kharkiv Freedom Square Revival design competition.

It is the start of the new year and Univeristy of Utah Hospitals and Huntsman Cancer Institute are short on every blood blood type needed to care for local patients. But, when local Utahns give blood to ARUP Blood Services, those donations go directly to Utah hospitals to meet the demand for life-saving blood transfusions.  That's because 100% of the blood and platelets given local through ARUP stay local.  In this episode of Utah Weekly Forum, FM100.3 Host Rebecca Cressman is joined by ARUP Blood Services Community Relations Supervisor Deborah Jordan who explains why its urgent that Utahns give blood now. Currently at least 75 donors per day are needed to meet the growing demand for blood transfusions to treat local patients recovering from trauma, surgery, complicated medical conditions, and cancer. ARUP has two locations in Sandy and at the University of Utah's Research Park open 7 days a week. Donors can call 801-584-5272 or visit UtahBlood.org.

Welcome to the KSL Greenhouse show! Join hosts Maria Shilaos and Taun Beddes as they talk about all things plants, tackle your toughest gardening questions, and offer tips that can help you maintain a beautiful yard. Listen on Saturdays from 8am to 11am at 102.7 FM, 1160 AM, kslnewsradio.com, or on the KSL NewsRadio app. Follow us on Facebook and Instagram at @kslgreenhouse. Happy planting! #KSLGreenhouse    Guests: Brian Lloyd with Olson’s Greenhouse and Deb Jordan with ARUP    8:05 and 8:20  Plant of the week: Rosemary (along with more on the poinsettia)  8:35  What are some last-minute gifts you can prepare for your gardener friends?  8:50  What kind of fertilizer and how much should I add when adding the leaves into my garden? Is it better to compost the leaves on top of the ground for the winter and till them in the spring or add them to the garden and till it in the fall? Can I snip the roots at the top of the root ball of a crabapple tree, or should I build up the dirt around the tree?

Welcome to the KSL Greenhouse show! Join hosts Maria Shilaos and Taun Beddes as they talk about all things plants, tackle your toughest gardening questions, and offer tips that can help you maintain a beautiful yard. Listen on Saturdays from 8am to 11am at 102.7 FM, 1160 AM, kslnewsradio.com, or on the KSL NewsRadio app. Follow us on Facebook and Instagram at @kslgreenhouse. Happy planting! #KSLGreenhouse    Guest: Tamra Adams with ARUP    9:05  Feature: Sweet Potatoes vs. Yams: What’s the Difference?  9:20  How can I tell if any of the plants by my south facing brick home need water? What’s the best way to cut the ends off of Virginia creeper vines and use them as starts? Is ornamental corn grown the same way as sweet corn?  9:35  If my holiday cactus drops buds when bumped, does that mean it needs more water? Do I need to water my crabapple and maple trees since there hasn’t been enough precipitation?  9:50  Can I grow greens year-round without special lighting? Is there such a thing as thinning tomatoes? Would it be okay to prune some of the branches on my trees now? Can I still fertilize with IFA Step 4? 

Welcome to the KSL Greenhouse show! Join hosts Maria Shilaos and Taun Beddes as they talk about all things plants, tackle your toughest gardening questions, and offer tips that can help you maintain a beautiful yard. Listen on Saturdays from 8am to 11am at 102.7 FM, 1160 AM, kslnewsradio.com, or on the KSL NewsRadio app. Follow us on Facebook and Instagram at @kslgreenhouse. Happy planting! #KSLGreenhouse    Guest: Deb Jordan with ARUP    10:05  Feature: Watering in the Winter  10:20  What are the best seeds to plant for colorful flowers, and where can I find them?  10:35  Can I store asparagus in my refrigerator, and what do I need to do to keep them healthy? What can I do to get a white poinsettia to have that same color come back after it loses its leaves? How do I take care of an amaryllis?  10:50  How do I take care of a Norfolk pine? Do I need to wrap the trunk of a west facing Spring Snow crabapple tree in white? 

Welcome to the KSL Greenhouse show! Join hosts Maria Shilaos and Taun Beddes as they talk about all things plants, tackle your toughest gardening questions, and offer tips that can help you maintain a beautiful yard. Listen on Saturdays from 8am to 11am at 102.7 FM, 1160 AM, kslnewsradio.com, or on the KSL NewsRadio app. Follow us on Facebook and Instagram at @kslgreenhouse. Happy planting! #KSLGreenhouse    Here’s what we covered this week:  Guests: Brian Lloyd with Olson’s Greenhouse, Deb Jordan and Tamra Adams with ARUP  Plant of the week: Rosemary  9 o’clock feature: Sweet Potatoes vs. Yams: What’s the Difference?  10 o’clock feature: Watering in the Winter  And more of your questions and concerns! 

Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in 2024.If you haven't heard already I'm pleased to say we've now launched our PR Masterclass: The Intersection of Data, Planning and Measurement event. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.The other big news in public relations is that the PRmoment Awards 2025 are open. The final entry deadline is on January 17th. Miss it and miss out!Also, thanks so much to the PRmoment Podcast sponsors the PRCA.JANUARYPitchesIceland appointed TangerineHenkel appointed BCW/BursonMinistry of Justice appointed KindredAirbnb  appointed The Romans.M&AMerger of BCW and H+K to become Burson and create a £1bn + agency.Bully Pullpit Interactive acquired Boldt. FEBRUARYPitches“This is often the hangover from the Golden Quarter Pitches that start to get announced.”Bolt appointed Boldspace.Burger King appointed The Academy.British Gas appointed Smarts. M&A SEC Newgate acquired a 70% stake (over 5 years) in Athens HQ V+O Group.Real Chemistry acquired Avant Healthcare -Havas acquired Ledger Bennett. MARCHPitchesPepsi appointed Hope & Glory.“The first change for Pepsi in 14 years. This was a big big brief.”Taco Bell appointed Earnies.“You never forget your first win'Pizza Express appointed Pretty Green. M&AMHP acquired La Plage (creative content above the line agency). First acquisition for MHP since its acquisition by Next15.W acquired Franses,Havas appointed WildernessAPRIL PitchesWilliam + Grant appointed Exposure.Shark Ninja appointed  BursonTinder appointed The AcademyCarlsberg appointed Hope&GloryEA appointed Premier.M&AAccenture bought Unlimited“In my mind one of the smartest deals that was done this year.”WPP announced that leading global investment firm KKR has made a growth investment in FGS Global.“WPP has focused on releasing cash and consolidation and they've done that impeccably well.”“The holding companies and the big private equity firms have all realised that scale is important.”MAYPitchesEDF appointed Tin Man/Lucky Generals“What we've seen in consumer PR is... the agencies who went into the year strongest, have come out even stronger.”Reebok appointed Brand Nation.Pringles appointed Mischief MHP.Unilever appointed Golin“Nothing beats the UK, no one comes close, in terms of strategic creativity.”M&APagefield sells to PPHC.JUNE/JULYPITCHESFamous Grouse appointed Pretty Green.B&Q appointed Romans.Homebase appointed Aduro.The Independent appointed W.WRAP appointed Kindred.National Grid appointed 9 agencies to a “Community Agency Framework” for next 3 years – Grayling, Cavendish, Lexington, Aecom, Arup, Camargue, Copper, grasshopper, JBP.M&APublicis acquired Influential.Havas - acquired a controlling stake in Klareco Communications.Prime Weber Shandwick – MBO. AUGPITCHESMoet Hennessy appointed Earnies - wines and spirits division of LVMH.Dept for Education appointed FourArla Foods -appointed City Press.  

The Irish Girl Guides (IGG), in collaboration with Engineers Ireland, is excited to announce the launch of the Engineers Ireland STEPS Ladybird Engineering Badge. This new Badge builds on the success of the Engineering Badges for Brownies (ages 7-10) and Guides (ages 10-14), extending the opportunity to explore STEM (Science, Technology, Engineering, and Mathematics) activities to girls aged 5-7. With the Ladybird Engineering Badge, Irish Girl Guides and Engineers Ireland aim to inspire young girls to explore STEM and consider engineering careers. The badge introduces fun, hands-on challenges that foster creativity, curiosity, and teamwork while building problem-solving abilities and an engineering mindset. By engaging in this initiative, girls are empowered to see themselves as future innovators in a traditionally male-dominated sector. This partnership aligns seamlessly with IGG's Journey Programme and mission to enable girls and young women to reach their fullest potential as responsible citizens of the world. The initiative also supports several UN Sustainable Development Goals (SDGs), including SDG 5 Gender Equality, SDG 10 Reduced Inequalities, SDG 1 No Poverty, and SDG 4 Quality Education. It envisions a future where young girls can contribute to sustainable engineering practices that address global challenges. Since the launch of the Engineering Badges in 2018, more than 3,500 Brownies and Guides have earned their Badges, highlighting the success of this initiative. By introducing the Badge to Ladybirds, IGG and Engineers Ireland aim to inspire girls from an early age, empowering them to believe in their abilities and pursue their ambitions, promising a bright future ahead. "At the moment less than a quarter of both engineers and engineering students in Ireland are female. It is clear that more must be done to encourage girls and young women to take up roles in this fascinating industry, particularly if Ireland is to develop the kind of large and diverse engineering profession needed to meet tomorrow's challenges," said Damien Owens, the Director General of Engineers Ireland. "Through our collaboration with the Irish Girl Guides, a community-focused organisation with which we share many values, we are delighted to have the opportunity to promote engineering to young girls, opening up greater opportunities for their future," said Owens. Róisín Mills, the Programme and Training Commissioner, said, "Our mission at IGG is to develop girls into global citizens. Through our partnership with the Engineers Ireland STEPS programme, we have delivered high-quality STEM education to our youth members, broadening both their knowledge and understanding of engineering, as well as their prospects in STEM fields. The Ladybird Engineering Badge is a great way for our youngest members, the Ladybirds, to be exposed to engineering topics in a fun and engaging way." The Engineers Ireland STEPS Programme unlocks the potential of engineering for school children eager to make a meaningful impact in the world. The award is one of four primary and post-primary student engineering initiatives coordinated by the STEPS programme, which is funded by the Department of Education, Arup, the EPA, ESB, Intel, and Transport Infrastructure Ireland (TII). Irish Girl Guides has 10,000 members across Ireland. Guiding started in Ireland in 1911 and operates throughout the 26 counties with 1,600 volunteer Leaders providing an informal educational programme of fun and challenging activities that foster confidence and leadership skills in girls and young women, enabling them to develop to their full potential and to become responsible citizens.

“A lot of the keys to decarbonisation are really simple, cheap ones if only we could break ourselves out of our normal patterns,” says Arup's Joan Ko in this illuminating episode of Game Changers and Transition Makers. In conversation with Ashurst's Elena Lambros, Joan describes how Arup works with clients to engineer more sustainable environments and communities. Joan advocates a place-based approach to decarbonisation, where local infrastructure and social networks are reimagined to create climate-positive outcomes. She also emphasises the value of leveraging existing resources, such as under-used buildings, to achieve cost effective low-carbon solutions. Along the way, Joan and Elena zoom in and out from the private sector to the public sector and from the personal to the political to reveal smarter ways to achieve climate action. Listen back to the complete Game Changers mini-series – featuring an array of inspiring guests – by subscribing to ESG Matters @ Ashurst on Apple Podcasts, Spotify or wherever you get your podcasts.See omnystudio.com/listener for privacy information.

Dave is trying to change our perception of everyday things again. Last season, it was menus and this time it's queueing! Did you know there's a very precise science behind waiting in line? Well, in well-designed queuing, anyway.Brett Little, the People Movement Lead for Arup in the UK will tell us all about the Disney Queue, bottom-filling pints and why there is sometimes karaoke after rugby games. Also, what do Carly Rae Jepsen, the French croquet team and Vinny Jones have in common? You'll find out when you hit play!To listen to Dave on the radio, check out https://www.todayfm.com/shows/dave-moore-1499732To see Neil on tour, check out www.neildelamere.com/gigsFind out more about Brett's work here https://www.arup.com/contact-us/brett-little/Order Dave's book here https://www.easons.com/daves-bad-jokes-pb-dave-moore-9781804582060Presented and Produced by Neil Delamere and Dave MooreEdited by Eimear Shannon and Nicky RyanMusic by Dave MooreArtwork by Ray McDonnell Hosted on Acast. See acast.com/privacy for more information.

Kelen Marczak Polli is a Stormwater Engineer at Arup, and is a very deserving recipient of this year's Australian Emerging Stormwater Professional of the Year Award by Stormwater Queensland AND the Queensland Emerging Professional Engineer of the Year Award by Engineers Australia. In this chat, Kelen share's her amazing story - coming from Brazil with an engineering degree but very little English, the struggle to land her first engineering job in Australia, and advice for other students and graduates starting their engineering careers.Useful links:Kelen on LinkedIn (here)Kelen on Instagram (here)Engineers Australia "Internships Information for International Students" (here)Engineers Australia "Global Engineering Talent Program" (here) For further information about Ocean Protect, check us out at www.oceanprotect.com.au Hosted on Acast. See acast.com/privacy for more information.

 Malin Lindblad is the Principal Sustainability Consultant at Anthesis in Sweden. With a passion for sustainability, Malin's strength lies in supporting clients and stakeholders to ensure  sustainability solutions align with and challenge their ultimate goals. Prior to working at Anthesis she held positions as a Technical Director at Mott MacDonald and a Senior Mechanical and ESD Engineer and Associate at ARUP in Australia. She has extensive experience in building and precinct design and delivery across a range of market sectors. Through her work, Malin continuously uses her technical background in combination with her project delivery experience to get the best project outcome. She joins the Think.Future podcast to share her reflections on differences in the applications of systems at scale and where the roles of stakeholders involved in scaling systems can vary. 

Arup Banerjee is the co-founder and CEO of Windfall, a data company that estimates the net worth of every American. In this episode of World of DaaS, Arup and Auren discuss: Why accurate wealth data is so difficult to come byThe best indicators of high net worthCommon misconceptions about wealth distributionBuilding data co-opsLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Arup Banerjee on X at @ArupBanerjee07.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

Over the past 20 years, more than 50 antibodies have been identified and associated with autoimmune neurologic disorders. Although advances in diagnostic testing have allowed for more rapid diagnosis, the therapeutic approach to these disorders has largely continued to rely on expert opinion, case series, and case reports. In this episode, Allison Weathers, MD, FAAN, speaks with Tammy L. Smith, MD, PhD, an author of the article “Therapeutic Approach to Autoimmune Neurologic Disorders,” in the Continuum® August 2024 Autoimmune Neurology issue. Dr. Weathers is a Continuum® Audio interviewer and associate chief medical information officer at the Cleveland Clinic in Cleveland, Ohio. Dr. Smith is a GRECC investigator and staff neurologist at George E. Wahlen Veteran Affairs Medical Center and an assistant professor of neurology, at the University of Utah in Salt Lake City, Utah. Additional Resources Read the article: Therapeutic Approach to Autoimmune Neurologic Disorders Subscribe to Continuum: shop.lww.com/Continuum Earn CME (available only to AAN members): continpub.com/AudioCME Continuum® Aloud (verbatim audio-book style recordings of articles available only to Continuum® subscribers): continpub.com/Aloud More about the American Academy of Neurology: aan.com Social Media facebook.com/continuumcme @ContinuumAAN Transcript Full episode transcript available here   Dr Jones: This is Dr Lyell Jones, Editor-in-Chief of Continuum, the premier topic-based neurology clinical review and CME journal from the American Academy of Neurology.  Thank you for joining us on Continuum Audio, which features conversations with Continuum's guest editors and authors who are the leading experts in their fields. Subscribers to the Continuum journal can read the full article or listen to verbatim recordings of the article and have access to exclusive interviews not featured on the podcast. Please visit the link in the episode notes for more information on the article, subscribing to the journal, and how to get CME.   Dr Weathers: This is Dr Allison Weathers. Today, I'm interviewing Dr Tammy Smith about her article on therapeutic approach to autoimmune neurologic disorders, which she wrote with Dr Stacey Clardy. This article is a part of the August 2024 Continuum issue on autoimmune neurology. Although, one of the things I love most about being an interviewer for Continuum is getting the opportunity to meet new neurologists and learn all about their areas of expertise, there's something really special when I get the chance to interview and catch up with old colleagues - and today, I'm fortunate to do just that. I had the privilege of working with Dr Smith when she was a resident at Rush, and I'm so excited to be able to speak to her today about her fantastic and really comprehensive article on this very timely topic. Welcome to the podcast, Dr Smith, and please introduce yourself to our audience.   Dr Smith: Hi. Yeah, thank you for inviting me to participate in the podcast and to write this article. So, I'm Tammy Smith. I am a neurologist who practices in Salt Lake City. I primarily work at the Salt Lake City VA Medical Center where I get to treat veterans with all sorts of neurologic diseases. I'm also an assistant professor of neurology at the University of Utah in the division of Neuroimmunology and Autoimmune Neurology, and I serve as a Clinical Consultant for ARUP Laboratories to help improve diagnostic testing for immune-mediated neurologic diseases.   Dr Weathers: Wow. That is a lot of different roles and things that you have on your plate. I want to start, actually, by talking about the article. Again, you cover so much ground (you and Dr Clardy) in this really comprehensive article, but if you had to choose the one most important message - if you wanted our listeners to walk away remembering one key point, what would it be?   Dr Smith: I think the key point I want our listeners to think about is just to use the resources that are available to you. Nobody can have all of these drugs (as we're talking about treatment of autoimmune neurologic diseases in this article) - no one can have all of those drugs memorized, all of the mechanisms of action, all of the approved treatments and off-label treatments, and all of the symptomatic therapies. But that's why resources like the Continuum exist - so that we can provide those resources to clinicians who are busy at that touch of, er, hopefully - or when they open their issue - to get the information they need to make decisions to take good care of their patients.   Dr Weathers: I think that is so reassuring. As I was reading this article, that was, like, one of the things that really struck me is that, you know, thinking about even being a resident and studying for something like the rate exam, you know, how much easier it used to be when there was such a limited number of drugs thinking about the autoimmune diseases or epilepsy, where just the number of drugs has just, kind of, multiplied so manyfold since I was in training, that it's really overwhelming. And I think you make a great (and as I said, a very reassuring) point that we don't have to memorize these, that there are these incredible resources (like Continuum) where it's not any longer about kind of memorization and keeping it in our heads, that it's more about knowing where to look and thinking about what's the right thing for the patient - knowing how to go and get the information is the more important knowledge there. And, actually, thinking about that and moving on, given your expertise, how do you personally approach the management of a patient with an autoimmune neurologic disorder? Again, in the article, you speak about all the different things to keep in mind, both from a therapeutic (really, treatment) standpoint, as well as a symptomatic standpoint - but what is your personal approach?   Dr Smith: My personal approach really involves considering whether the diagnosis of an autoimmune neurologic disorder is correct, first and foremost, and gathering the information to help support that diagnosis - and I think that's something that often gets overlooked in the excitement of a patient coming in with a rare-looking syndrome. Someone sends off diagnostic testing, rules out a few things, decides it's autoimmune, and starts down a pathway and keeps pushing forward. And I understand that inclination on a busy neurology service or in a busy clinic to just decide on one path and move forward, but I'm always questioning the diagnosis, even in the presence of positive antibody results sometimes. If my patient doesn't respond to the treatment that I'm giving them based on their presentation and the antibody results, I reassess and wonder if there's something else going on, are there two syndromes going on, or was that antibody result really not the right answer for some reason. So, I think my approach, really, is to always have a healthy amount of skepticism around the diagnosis, and even when I'm fairly confident in the diagnosis, to continually reassess that patient and their unique response to treatment. And then, also, their unique circumstances - so, everyone will need different symptomatic management, as well as different rehabilitation resources and other resources mobilized to help them maximize their recovery. And so, there's just not a “one size fits all” approach, but always keep talking to the patient, keep re-evaluating, stay curious, and don't be afraid to change paths when things aren't making sense.   Dr Weathers: I think that is incredibly sound, really thoughtful advice. So, I can imagine how incredibly challenging those cases must be when you think you have the right answer, it looks like it's lining up, the antibodies are pointing you in the right direction, and then, they're not responding. What else do you feel is the most challenging aspect of the management of these conditions? Is there some other kind of aspect that you also feel is really challenging in the treatment of these patients?   Dr Smith: Yeah, I think other challenges are really access to state-of-the-art therapies due to financial barriers - I think that's a pretty significant challenge for a lot of these patients, and I think we need to continue to work on advocacy efforts to make sure all patients have access to the medications they need to treat the disorders they are diagnosed with. And it's a real challenge, even when there's FDA-approved therapeutics - a lot of them are quite expensive, and then we end up playing the insurance game, and we learned that AI is automatically denying people's insurance claims, and so, we're battling computers as well as insurance companies. And I think that's a really significant challenge for a lot of these patients. And then, really, just the fact that a lot of immune-mediated neurologic disorders have a long tale. So, we don't treat a patient the same way we do for an infection and expect a dramatic and rapid recovery - a lot of the recovery for these patients happens over months to years. It's a process, and I think it's really important to be counseling patients and caregivers and other providers and educating them about this that we continue to mobilize resources to help our patients long past their inpatient hospitalization and the most dramatic part of their recovery.   Dr Weathers: Again, you raised some really insightful points there. No, I think they're really key. And I think, to your point, that even for some of these patients, that even if we can get over the economic barriers of the medications themselves and get them authorized, get them covered, you're left with, for a lot of patients, all of the other limitations of some of their social determinants of health challenges, right? So, the transportation challenges to even kind of get them to the appointments, and some of the other challenges they face, which makes some of these treatments very, very hard for them to be able to accomplish. So, it is very challenging - I think that's a very important call-out. What do you think is the easiest mistake to make when treating patients with autoimmune neurologic disorders, and how should our listeners avoid it?   Dr Smith: Yeah, that's an excellent question. One of the most common mistakes I see is either overvaluing diagnostic testing or not ordering the appropriate diagnostic testing for the clinical syndrome in any given patient. And where this comes into play, really, is the fact that when we order diagnostic testing in the United States for immune-mediated neurologic disorders, these autoantibody panels are available to us that test for a multitude of autoantibodies all at the same time, and if we don't choose the appropriate test for the clinical syndrome that the patient is there with, we run the risk of getting a positive result for an antibody that's unrelated to the syndrome we're seeing in the patient – and no test is 100% specific (or 100% sensitive, for that matter), but these low-specificity issues when you indiscriminately test really can cloud the clinical picture and delay getting the appropriate diagnosis. And so, I really think that one of the biggest mistakes is seeing maybe a low-positive result for an antibody that does not match the clinical syndrome if you go back to the books and use your resources to figure out if that result is meaningful - overvaluing that antibody result and maybe plowing forward with a treatment plan that involves a long course of immunomodulatory therapy is a pretty significant mistake. And then, on the flip side is that because these panel tests, you order them as a block, and you think that you ordered the right thing - or you think that whoever you asked to order the order for you ordered the right thing – and so often, people say the panel was negative, and they don't look at the individual results of the antibodies that were tested in the panel, and because different antibody panels are designed to test for different clinical phenotypes. I see the error where a clinician thinks that all of the antibodies necessary to test for were tested for and negative, and now they feel like their hands are tied. And so, it's both this overvaluing the diagnostic testing and forgetting to question the testing results if they're not what you expect once you get more clinical data - I think both of those are pretty big mistakes. And continuing, again, always be curious, always recheck results, and don't take laboratory values in an EMR that are in black and white as the stone-cold truth that tells you your answer - you have to stay curious about the patient, their history, their neurologic presentation, their response to treatment over time, and really keep assessing. My other soap box here about diagnostic testing is that, historically, a lot of the antibodies that we test for were called paraneoplastic (and that's because they were some of the first antibodies discovered, so, they were some of the earliest ones that we developed tests for), and clinical reference laboratories continue to offer paraneoplastic panels for historical reasons and because a lot of people think that that's what they want. But, paraneoplastic panels, in and of themselves, are not representative of a specific clinical phenotype - they just diagnose patients who have a high risk of malignancy associated with an antineural antibody. And so, most of the clinical reference labs I know of - certainly at ARUP, we have a notice on our testing page, I know Mayo Clinical Laboratories also has a notice that says, “Paraneoplastic panels are not generally the recommended panel to test for antineural antibodies. Consider ordering the phenotype-specific panel that fits the patient's clinical syndrome”. And I think that's super important – we still have paraneoplastic stuck in our head for historical reasons, and it is almost never the right answer.   Dr Weathers: It's really interesting. At my organization, you know, we actually have had some really thoughtful conversations about, do we really restrict it (you know, as part of lab stewardship efforts) - and, you know, these are expensive, and to your point, they can be frankly, really dangerous, you know, to really send somebody down this wrong path with a lot of surveillance, committing them to immunomodulatory therapies, and take you in completely the wrong direction when, actually, your low test probability was very low. So, I think that is an excellent one to really call out and for people to be very thoughtful of - and the way, again, to avoid it is to be very thoughtful about the panels. And for people, certainly, they are very convenient, but people need to be really aware of what's in them and what they are ordering and how to interpret them. And I love that advice about not just thinking about the wholesale as negative - really, you know, for many of us, they are still coming in as scan documents, you know, click into them, read every line, really understand what those results mean.   Dr Smith: And I would also say that I think people don't realize, but clinical reference laboratories would love for you to reach out when there are questions. So, if you don't understand the diagnostic testing that was performed or result, you pretty much all have hotlines. You can call and reach out to an expert in the testing and ask them some questions, and don't be afraid to reach out to your colleagues who might have more experience. We love hearing from people with questions and helping to direct them to the right testing and help them get the answers that they really want to for their patients.   Dr Weathers: I think that is a great plug. Before you order, preferably, before you send in.   Dr Smith: I do like when I hear from people before mistakes were made. Yes. That's nice.   Dr Weathers: It's a great point.   Dr Smith: When you order these panels, you do run the risk of having these low positive results that may or may not be clinically meaningful. And we do recommend that most of the diagnostic testing be ordered in both serum and CSF. And so, a good example of a mistake that can be made is a very low-positive NMDA-receptor antibody in serum - maybe it was ordered for a patient with cognitive decline or confusion (maybe not under the ideal clinical scenario for ordering), and then it's negative in the CSF. So, an NMDA-receptor positive, negative in the CSF, not the right clinical picture, people can get really jazzed and want to treat an NMDA-receptor encephalitis, that in that case, really isn't meeting diagnostic criteria, and there are excellent diagnostic criteria that have been developed and published for that disorder and for several other autoimmune neurologic disorders, and I think going back to those criteria and really questioning yourself before you start blindly down a path based on a lab result is really important.   Dr Weathers: I think that's excellent advice, too, always keeping that in mind that just because you have gone down this path and gotten that result doesn't mean that you are stuck and committed to it. Always keeping that criteria in mind, always going back, always checking it is really important as well. Moving on from mistakes to kind of an adjacent question, what do you think is the biggest controversy right now when it comes to the treatment of patients with autoimmune neurologic disorders?   Dr Smith: You know, one of the big controversies that I see and I'm concerned about is that we've gotten into a habit of treating the way we've always treated based on expert opinion, and while experts have their opinions based on a lot of experience, they don't take the place of well-designed randomized controlled clinical trials - and in rare diseases (like autoimmune neurologic diseases), it can be really challenging to conduct those trials, especially in the face of people who have a pathway that they always do with their patients. If they have a NMDA-receptor encephalitis patient, they feel very comfortable doing their standard of care with IV steroids and then either plasma exchange or IVIG, and then possibly (and very often), I see following with a B-cell inhibitor, like rituximab, as sort of just a “kitchen-sink” approach to treatment. And while I understand the passion and the desire to make a really sick patient sitting in front of us better as fast as possible, I don't think we have adequate evidence to support that being the “one-size-fits-all kitchen-sick” approach for treatment. And I really am passionate about all clinicians all over the world, supporting randomized controlled clinical trials that are well-designed with the backing of experts in the community, so that when we look at a patient and tell them that we recommend a course of treatment, we're recommending it based on the best quality evidence available, not just what everyone's always done before. I think we can do better than that. And I think there's some controversy in this. Some people think that it doesn't make sense, we already know the answer, but I would say we haven't asked the right question and thoroughly investigated enough. And this is especially important with children, right? We know pediatric patients often don't have well-designed clinical trials to guide their treatments - but in NMDA-receptor encephalitis, many of the patients are children, and I think that they deserve to be involved in well-designed clinical trials in order to support the recommendations that we make for treatment.   Dr Weathers: And in addition to children, think about all of the other patient populations that have traditionally not been well represented in trials, right - pregnant patients, patients of color (historically very underrepresented in trials) - many, many other patient populations that have not been adequately represented.   Dr Smith: Absolutely. Yeah. I think we need to really care about that and face that problem head on and speak to it. We can't just say this is the way we've always done things, so we're going to keep doing it that way. I think we owe it to our patients and ourselves, when we look our patients in the eye, to say that we have good evidence to support the recommendations we're making.   Dr Weathers: I think we have already answered this question in many ways with each of the questions we've already talked about, but is there any other strong arguments that you can make for why it's important for neurology clinicians to read your article?   Dr Smith: Dr Clardy and I spent a lot of time working on this article, trying to put together a piece that will be a resource that people could turn to again and again. I don't think that this article is something that you should read from top to bottom and think that you've absorbed and digested everything, right? So, what we work to do was to really provide a structure and a framework to think about the treatment of immune-mediated neurologic diseases. So, rather than memorizing specific drugs for specific conditions, we developed sort of a space where you could talk about B-cell targeting therapies and the different ways we can target B-cells, we talked about complement inhibitors, neonatal FC receptors, and, really, just at a high level, how these drugs work and how they're targeted, so that going forward in three, four, five years, what I believe we'll know more about each of the individual diseases mediated by antineural antibodies. When we understand what causes that disease, we'll be able to go to a resource like this and choose rationally based on mechanism of action, a drug to treat our patient - even if it's in a patient with such a rare disease that we don't have the luxury of a clinical trial to guide our choices.   Dr Weathers: That's a really excellent point - and I know I've said it a few times, but I think you guys did such a really excellent job at really laying it out in a way that makes it this really comprehensive, really easy-to-use resource at that point of care for providers to be able to do exactly that. Well, I always like to end on a hopeful note, so, this is always my favorite last question – but, what do you think is the next breakthrough coming in the treatment of patients with autoimmune neurologic diseases?   Dr Smith: Yeah, I think in the near future (I certainly hope, at least) that the next breakthrough is going to be in really being able to deliver personalized care based on what we understand about the mechanisms of a patient's rare disease. So, again, right now, I find we're kind of left with the “kitchen-sink” approach because we know so little about the mechanisms that drive each of these unique neurologic diseases and we don't have enough information from clinical trials to inform rational treatment decisions, so we go with these broad approaches - and I really think that in the near future, with work being done by a lot of people (dedicated people over the world) on biomarkers and things that predict either onset of disease or relapse or disease severity or really looking at basic fundamental mechanisms that drive disease, we're going to be able to make more rational choices in the treatment of these patients and mobilize the resources that are expensive, but valuable for the right patient at the right time.   Dr Weathers: That is a very exciting and hopeful future to look towards. Thank you, Dr Smith, for joining me on Continuum Audio. It was wonderful to get to spend this time with you again. Again, today, I've been interviewing Dr Tammy Smith, whose article on therapeutic approach to autoimmune neurologic disorders, written with Dr Stacey Clardy, appears in the most recent issue of Continuum on autoimmune neurology. Be sure to check out Continuum Audio episodes from this and other issues. And thank you to our listeners for joining today.   Dr Monteith: This is Dr Teshamae Monteith, Associate Editor of Continuum Audio. If you've enjoyed this episode, you'll love the journal, which is full of in-depth and clinically relevant information important for neurology practitioners. Use this link in the episode notes to learn more and subscribe. AAN members, you can get CME for listening to this interview by completing the evaluation at Continpub.com/AudioCME. Thank you for listening to Continuum Audio.

Welcome to another exciting episode of the Engineering Influence podcast from ECEC. Join our host, Thomas Grogan, Senior Director of Economics and Market Intelligence, as he sits down with Tembi Hommes, Global Chief Data Officer from Arup, to dive deep into the realm of digital transformation. In this episode, Tembi shares her unique perspective on what digital transformation means beyond just technology. She emphasizes the importance of optimizing processes, ensuring data integrity, and setting up robust security measures. Learn how the AEC engineering industry can benefit from adopting standardized data language and achieving interoperability across systems. Discover practical advice for smaller firms looking to embark on their digital transformation journey, and understand the critical role of training and change management in successful implementation. Tembi also discusses the potential of emerging technologies like GenAI and their transformative impact on engineering and design. Whether you're a large firm or a small business, this episode offers invaluable insights into leveraging data and technology to drive innovation and achieve strategic business outcomes. Don't miss out on this informative discussion!

In this episode of the Elevate Podcast, we're joined by Arwen Dickinson, Head of Delivery at Unispace, to explore the award-winning Arup office fit-out in Auckland. Aimed at achieving the rigorous Living Building Challenge certification, this project stands as one of New Zealand's most sustainable commercial interiors. Arwen shares insights into the sustainability achievements, including an impressive 99% waste diversion from landfills and the use of locally sourced, non-toxic materials.We delve into the cultural integration aspect of the project, where Unispace collaborated with local Māori iwi to honor Aotearoa's heritage. The design concept, "Mai i ngā maunga ki te moana," creates a spiritual connection between the history of the place and a regenerative future, making the workspace more than just an office—it's a journey that reflects New Zealand's rich cultural narrative.Arwen also discusses the significant impact the project has had on employee well-being, with post-occupancy data showing a 95% utilization rate and 100% of employees believing the office design supports their well-being. Tune in to learn how this project sets a new benchmark for sustainable commercial interiors in New Zealand, blending cultural heritage with cutting-edge sustainability practices.Useful linksUnispaceSupreme Award for the 2024 NZ Commercial ProjectTake A Tour Of Arup's Sustainable Auckland Offices By UnispaceArwen Dickinson's LinkedInWhere else you can find usWebsite: https://www.masterbuilder.org.nz/Elevate Platform: http://elevate.masterbuilder.org.nzInstagram: https://www.instagram.com/masterbuildernz/Facebook: https://www.facebook.com/registeredmasterbuildersYouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVegTwitter: https://twitter.com/MasterBuilderNZ

Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here, we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in the summer of 2024.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew launched Andrew Bloch & Associates in 2020.Before we start, our PR Masterclass: Agency Growth Forum has now launched. It's on 12th November 2024, 8:30 am to 5:00 pm GMT. Both face-to-face and virtual tickets are available. The event is held in central London.“There is momentum building. We're going into the golden quarter.”“My observation is that the same agencies are doing very well, but there are some agencies that are struggling.”“As always, it's important to keep an eye on your margins.”“Brands are being cautious…there's a fair bit of try before you buy."“Everything is going in the right direction. The work being done by agencies is bold.”The summer's PR Pitch wins:Castore hires Pretty Green. Famous Grouse also hires Pretty GreenB&Q hires The RomansIkea franchisee Ingka Centres hires The RomansVirgin Voyages also hires The Romans The Independent hires W Communications. All Things Butter hires MunchZenDesk hires AxicomHomebase hires Aduro Jammie Dodgers (Fox's Burton Biscuits) hire FrankEvri hires CitypressBrewdog hires Ilk UK Export Credit Agency hires EulogyWRAP hires KindredOpen Table hires LaunchNational Grid hires nine agencies to its “community agency framework” for the next three years, namely Grayling, Cavendish, Lexington, Aecom, Arup, Camargue, Copper, grasshopper and JBP.The summer's M&A activityWPP exit FGS Global - KKR takes majority control - valuing the company at $1.7B$AKT Health sells to JPA Health, the US HQ full-service healthcare group. Ascential (formerly known as Emap) to be acquired by Informa - £1.2bn cash offer deal.  Ascential owns Cannes Lions and Warc, a deal which is subject to regulatory and shareholder approval. Ascential is FTSE 250 - Cannes Lions generated 131M last year with an EBIT of 55M+.  Publicis acquires Influential - a leading influencer marketing platformHavas - acquires controlling stake in Klareco Communications - 3rd acquisition this year to add to global strategic advisory network H/Advisors.Prime Weber Shandwick – MBO – Swedish creative PR agency bought ten years ago.  Will now operate as an affiliate owned by five members of the leadership team. Will remain a close partner in the network. Supreme Group (A US Healthcare and Life Science Comms and Marketing) acquires Bio Strata (a Cambridge based life science pr and marketing.)

Are Chinese cars of superior quality compared to Western-made vehicles? James shares his thoughts on this and laments the quality of dollar store goods. UK airlines may soon be required to disclose their carbon impact to passengers. Brian discusses the potential impact of this transparency. With the possibility of Kamala Harris becoming the next leader of the free world, we examine her stance on global warming and her past efforts. Could AI be the key to reducing wildfires caused by power utilities during extreme weather? James explores this intriguing possibility. In-Depth Discussions: Air Quality: Brian gives an update on the smoke situation in Moose Jaw and revisits the recent evictions in Lützerath, Germany, for coal mining. Affordable EVs: James talks about his experience with a low-range Nissan Leaf and the affordability of new electric vehicles in Colorado based on Kyle from Out of Spec Reviews. The $19/month new Nissan LEAF: https://www.youtube.com/watch?v=rsu0MrzcLJE Main Stories: Carbon Impact for UK Airline Passengers: The Guardian reports on the upcoming requirement for airlines to disclose their carbon impact, akin to nutrition labels for food. Chinese Car Review: Brian reviews the BYD Seal, highlighting its features and performance. Check out the detailed review from Kyle at Out of Spec Reviews. Listener Mail: Phil shares his excitement about his new all-electric household and plans for solar installation. Thanks for the feedback, Phil! Kamala Harris on Climate: A rundown of Kamala Harris's contributions to environmental justice and clean energy, featuring endorsements from climate organizations. Lightning Round: Heat-Related Deaths in Phoenix: Over 300 suspected heat-related deaths are under investigation. All-Terrain E-Bike: Birch Grolar's e-bike built for hunting and backcountry adventures. Shanghai's Offshore Wind Capacity: Shanghai plans to install 29 GW of offshore wind capacity, enough to power half the city. Shell Canada's Climate Goals: Shell Canada drops its 2050 climate goal from its website due to new anti-greenwashing laws. Beef's Greenhouse Gas Emissions: Beef emits 30-50 times more greenhouse gases per pound than burning coal. Canadian Carbon Tax: A new report states the Canadian carbon tax did not cause gas price hikes or inflation. New York's Largest Offshore Wind Farm: Construction starts on a 924 MW wind farm, set to power 600,000 homes. Global Renewable Energy Growth: Renewables projected to jump from 30% to 35% of global electricity by 2025. Cuba's Electric Vehicles: Cuba transitions from 1950s gas guzzlers to zero-emitting electric bikes and vehicles. Waymo's Robotaxi Vandalism: Waymo sues individuals for vandalizing its robotaxis. Walkability & Happiness: A report by San Francisco's Arup highlights the significant benefits of walkability in cities. The Clean Energy Show is released every week, so be sure to subscribe on your favorite podcast app to get new episodes delivered to you free! SUPPORT THE SHOW Make a small donation to our podcast today via our PayPal Donate page. E-transfer: cleanenergyshow@gmail.com James Whittingham's comedy podcast Sneeze! with James Whittingham RATE AND REVIEW US See The Clean Energy Show on iTunes, Spotify, or wherever you listen to our show. OUR STORE Visit our Merchandise store for T-shirts, hats, and more! CONTACT US Email: cleanenergyshow@gmail.com TikTok Channel: Clean Energy Pod YouTube Channel: The Clean Energy Show X (Twitter): Clean Energy Pod Threads: @cleanenergypod Bluesky: Clean Energy Pod James Whittingham: Twitter Brian Stockton: Twitter Leave us an online voicemail at SpeakPipe Copyright 2024.  

Send us a Text Message.KILL Movie Review with  @filmkopath   SPOILERS | Hindi! Kathy reviews KILL with Arup and Shubhadeep @filmkopath in our first collaboration. Kill is a 2024 Indian Hindi-language action thriller written and directed by Nikhil Nagesh Bhat.  The film stars Lakshya, Raghav Juyal, Ashish Vidyarthi, Harsh Chhaya, Tanya Maniktala and Abhishek Chauhan. Kill is being billed as the. most violent film ever made.#killmoviereview #killmovie #lakshya #nikkhiladvani Get early access to these reviews by joining Patreon or our YouTube channel! YouTube Membershiphttps://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA/joinPatreonhttps://www.patreon.com/CinemondoPodcastJoin this channel to get access to fun perks like exclusive content and private Discord channel!:https://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA/joinOfficial Swag https://shop.spreadshirt.com/cinemondoNew videos daily!!Subscribe for the latest movie reviewshttps://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA?sub_confirmation=1

Petros Kkolas is a Digital Consultant in Engineering, working on mega projects in the UK and Greece. His expertise lies in Highways Engineering and the development of sustainable mobility solutions for the clients he serves. He is currently employed by ARUP, a global engineering consultancy with more than 19,000 employees and 94 offices in 34 countries. The company was founded by Sir Ove Arup, an Engineer, Philosopher, and Architect. The most significant project was the Sydney Opera House, where the principles of Total Design were applied.In addition to his role at ARUP, Petros is also the Innovation Scout for the Midlands Region in the UK, responsible for promoting innovation activities in the region and engaging with start-up companies. Petros has also supported LGK Productions during the production of three documentaries with a primary focus on women. The three documentaries are:Queens of Amathus - trailer linkQueens of the Commonwealth - trailer linkQueens of Cyprus. - trailer linkHe is currently responsible for all PR and Media Liaison activities in the UK and Cyprus. In his free time, Petros practices creative writing and poetry. He is working towards the publication of his poetry collection in Greek by the end of the year.Travel is another passion that fuels his creativity and broadens his perspective. Petros has travelled to 25 countries and aims to reach 30 countries by the end of the year. Among all the places he's visited, New York and Rovaniemi in Finland hold a special place in his heart. The bustling city life of New York (documentary premiere) and the serene beauty of Rovaniemi (chasing the northern lights at -30 degrees) have left indelible impressions on him.In all these endeavors, Petros strives to bring together his diverse experiences and interests to create, innovate, and inspire. Whether it's through engineering solutions, documentaries, podcasts, or poetry, he is committed to making a positive impact.

Those who rush to leverage AI's power without adequate preparation face difficult blowback, scandals, and could provoke harsh regulatory measures. However, those who have a balanced, informed view on the risks and benefits of AI, and who, with care and knowledge, avoid either complacent optimism or defeatist pessimism, can harness AI's potential, and tap into an incredible variety of services of an ever-improving quality.These are some words from the introduction of the new book, “Taming the machine: ethically harness the power of AI”, whose author, Nell Watson, joins us in this episode.Nell's many roles include: Chair of IEEE's Transparency Experts Focus Group, Executive Consultant on philosophical matters for Apple, and President of the European Responsible Artificial Intelligence Office. She also leads several organizations such as EthicsNet.org, which aims to teach machines prosocial behaviours, and CulturalPeace.org, which crafts Geneva Conventions-style rules for cultural conflict.Selected follow-ups:Nell Watson's websiteTaming the Machine - book websiteBodiData (corporation)Post Office Horizon scandal: Why hundreds were wrongly prosecuted - BBC NewsDutch scandal serves as a warning for Europe over risks of using algorithms - PoliticoRobodebt: Illegal Australian welfare hunt drove people to despair - BBC NewsWhat is the infected blood scandal and will victims get compensation? - BBC NewsMIRI 2024 Mission and Strategy Update - from the Machine Intelligence Research Institute (MIRI)British engineering giant Arup revealed as $25 million deepfake scam victim - CNNZersetzung psychological warfare technique - WikipediaMusic: Spike Protein, by Koi Discovery, available under CC0 1.0 Public Domain DeclarationWhat If? So What?We discover what's possible with digital and make it real in your businessListen on: Apple Podcasts Spotify Climate ConfidentWith a new episode every Wed morning, the Climate Confident podcast is weekly podcast...Listen on: Apple Podcasts Spotify

Ever wondered what it's like to attend one of the biggest cybersecurity conferences in the world? Join us as Tim shares his exhilarating experience at the RSA conference, a spectacle even grander than Cisco Live. This episode uncovers the latest innovations and trends in cybersecurity, from the importance of telemetry data collection to the buzz around Cisco's new HyperShield and the potential impact of eBPF technology. Plus, we delve into the subtle strategies of major players like Palo Alto opting for offsite engagements, providing a unique perspective on the evolving landscape of cybersecurity events.Have you ever thought about the implications of an AI company regulating its own safety practices? In this episode, we tackle the controversial formation of an internal safety team at OpenAI and what this means for the industry's future. We also break down the fierce competition between Microsoft and Google, pondering how new partnerships, like the one between Prosimo and Palo Alto Networks, are redefining zero trust in multi-cloud environments. The financial ripple effects of deploying distributed security models are discussed, comparing the strategies of industry stalwarts like Aviatrix and Alkira.AI-driven deepfake scams are on the rise and getting more sophisticated by the day. This episode highlights a recent case where employees at British engineering firm Arup were deceived into transferring substantial funds, spotlighting the urgent need to address these vulnerabilities. We also navigate the complexities of managing SaaS and network operations in challenging environments like China. From China Telecom's dominance to the strategic use of AliCloud, and the innovative moves by Alkira and ManageEngine, we cover practical insights that can help you stay ahead in this rapidly changing tech landscape. Don't miss this jam-packed episode filled with eye-opening discussions and invaluable information.Check out the Fortnightly Cloud Networking NewsVisit our website and subscribe: https://www.cables2clouds.com/Follow us on Twitter: https://twitter.com/cables2cloudsFollow us on YouTube: https://www.youtube.com/@cables2clouds/Follow us on TikTok: https://www.tiktok.com/@cables2cloudsMerch Store: https://store.cables2clouds.com/Join the Discord Study group: https://artofneteng.com/iaatjArt of Network Engineering (AONE): https://artofnetworkengineering.com

What happens when you blend the minds of Adriana Rangel and Marcus Mokros, hosts of the popular Serious Sellers Podcast Spanish and German shows, with the world of Amazon and its ever-evolving marketplace? As it turns out, a captivating concoction of strategies, trends, and real-life success stories. From the transition from UPC codes to QR codes to new monthly networking calls for Spanish and German-speaking audiences to an imminent event in Germany - we dissect it all with our esteemed guests. We talk about special highlights featuring their recent guests. Buckle up as we take a ride through the ups and downs of outdoor sports sales on Amazon with two seasoned sellers. One recounts their thrilling journey from a booming 2020 to a challenging 2021, all leading to a triumphant comeback in 2023. Hear their plans for product expansion and driving website traffic, and learn from their experiences. From across the pond, our European seller shares his wisdom on improving product images, revealing two crucial photography tips. We also touch on the advent of a novel 3D rendering service, eliminating the need for physical product delivery to a photography studio. All this while emphasizing the critical role technology plays in growing an Amazon business. Did you ever wonder how selling on Amazon varies across different European countries? We've got you covered as we compare and contrast Amazon sales in the top five European countries: the UK, Germany, Italy, France, and Spain. We navigate through the VAT-related intricacies in these nations and how Amazon aids in VAT declarations. Find inspiration in the story of a successful Spanish seller who has grown her Amazon business with a unique approach - collaborating with artisans in Spain and Mexico through Amazon Handmade. We also chat about avoiding burnout while scaling up your Amazon business, ensuring a healthy work-life balance. Wrapping up the episode, we shine the spotlight on two entrepreneurs who've built flourishing podcast communities and Amazon businesses. This journey is filled with challenges, triumphs, plans for the future, and valuable advice for budding entrepreneurs. So tune in for an episode filled with information, inspiration, and innovation.   In episode 517 of the Serious Sellers Podcast, Bradley, Adriana, and Marcus discuss: 00:00 - Tips and Strategies From SSP Spanish and German Hosts 01:19 - Celebrating Podcast Milestones and New Networking Calls 06:33 - Insights From Amazon  08:28 - Trends in Outdoor Sports Sales 14:42 - Using AI Tools for Content Creation 18:19 - Build Brand With Technology and VA's  20:50 - VAT and Selling Strategies on Amazon 24:11 - Artisan Networks in Spain and Mexico  29:19 - Uniqueness and Innovation in Saturated Niches 31:50 - Tips for Balancing Work and Relaxation 36:06 - Amazon's AI Strategy for Product Listings 37:55 - Celebrating Podcast and Amazon Success ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today we've got the host of our Spanish and German podcast back and they've got lots of tips and strategies from themselves and their guests on a wide variety of topics, such as Amazon, image creation, KDP, amazon handmade European marketplaces and much more. How cool is that? Pretty cool, I think. Hey guys. Heads up, Kevin King is the new host of the AM/PM Podcast, so if you love Amazon strategy, make sure to subscribe to it. Whatever you're listening to this podcast on, take a listen to AM slash PM podcast just by searching for it on that platform. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world, and we've got a couple of our host from different parts of the world here today. We've got Adriana from Mexico and Marcus, who is in Europe right now. Welcome back to the show, guys.   Adriana: Hi Bradley, thank you for having us.   Bradley Sutton: It's really great to have you both here. This is now. We just celebrated two full years of Serious Sellers Podcast and Espanol Serious Sellers Podcast of Deutsch, and the numbers have been going up, you know, record months this year. It's really great to see what you guys have created just from zero, like literally zero, and now you've got podcasts that are listened to by thousands of people out there. We have YouTube now, you know, for the podcast. So, guys, make sure, if you speak German or Spanish, you need to be listening to Serious Sellers Podcast and Espanol or Alph Deutsch. You can search for either of that on whatever you're listening to this on, even on YouTube now. Now we're doing full videos so you can get kind of like a better vibe of it as well. So guys, this is this is really cool. And just one more thing that's new We'll go ahead and promote it right now is that you guys are now hosting in Spanish and German like monthly networking calls, zoom calls, for Spanish and German speaking community. So, Adriana, tell us about yours like, like when we just had the first one on December 6, but is it always like on the 6th, or is it going to be like the second Tuesday of each month, or how is yours going to work and how can people sign up for it?   Adriana: Yes, of course we're meeting the first Wednesday of every month, so I'm not sure what that is for January, but of course that's going to change for February as well. So basically, the first Wednesday of every month at 6pm, Mexico City time and people can sign up. They just need to visit our link, h10.me/llamadaconadriana and that's it. You can, and that way you will get the reminders and the link to join us in a live call networking call every Wednesday.   Bradley Sutton: All right Now, Marcus, you too are just had your first ever German call in December, but starting in January. When is it going to be? And also, what is the link for it?   Marcus: Yeah, we want to keep it simple. It's the first Monday of the month, 12 o'clock, and the link is h10.me/elite-de.   Bradley Sutton: All right, h10.me/elite-de for German speakers. And when you say 12pm, that's 12pm Germany time, 12pm German time. Correct, speaking of Germany. Guys, I'm going to be in Germany. I'm not sure if anybody out there is going to be in in town, but I'm going to be out there on January 27th in Berlin. I'm going to be speaking at an event and also I will be hosting an elite workshop. So if you guys are interested in going for the event I'm speaking at h10.me/germany. So h10. h10.me/germany. All right, enough of the kind of like logistics here. I think, hopefully, if you're a Spanish or German speaking person, you got enough information there to take advantage of these. Everything we just mentioned is free resources for the community. But you know, you guys, let's start off with. What I like to do is because I don't. You know, I obviously can't speak German, so I can't listen to the episodes and understand what's going on. So I'm going to first start with you, marcus. What are some notable guests you've had in the year that really had like some really cool strategies or really cool story that you can relate to us?   Marcus: Yeah, really some really awesome guests and it's hard to make any kind of selection. But one recent one was from GS1, the company who is doing the UPC codes, and the employee. He told me that they are preparing a big change. They want to go in the next couple of next years from barcodes to QR codes and they call it as a 3D code, and that will be more than just a number to identify your product. That will have like access for you to, for marketing, for example, the customer. Obviously, obviously the shop can scan the QR code, see the price, but the customer can scan it as well and you can put your promotions in it or, for example, like giveaways, anything, and he says it will even support promotions day by day. You can have one promotion set on a Monday, something different on a weekend, or like if there's like a bad batch should produced, you can add it into that QR code and the cashier will know I shouldn't sell that. So there will be a lot of functions and features coming and I mean that's where that will be a big task. They will have to change all systems in all shops worldwide. That will be something very interesting for marketing.   Bradley Sutton: Huh, interesting, yeah, I mean because you know the traditional barcodes is kind of like what the world's been used to for so long, but the move to QR and having extra information, that'll definitely be interesting. Alright, going to Adriana now, the first kind of story that comes from your mind, or Stragia, or something that's one of your guests in the last year talked about.   Adriana: Yeah, well, one of the highlights is that we had Amazon join us on a call or on an episode for the podcast, maybe a couple of weeks ago, maybe two or three weeks ago and that was great because we had the opportunity to ask them stuff such as you know, what's up with seller support, how can we best go about getting an issue fixed and, let's say, something happens to your listing, your listing is down, or an FBA shipment, or you know, these things we deal with as a sellers on a weekly basis, right, and so that was a big one. I was very excited to have them on a call because, you know, it's our opportunity to get answers right, instead of, you know, searching in forums or asking other people. It came directly from them and they gave us really interesting tips for how to go about certain issues and also they shared with us really interesting well insights, of course, but also resources on how we can learn more about the platform, etc. Right, and I think that this is very valuable because it comes directly from the how do you say, the horse's mouth? Or, yeah, I guess, directly from Amazon. So that was a lot of fun. That was two weeks ago and, as I said, for me, the main takeaway that I got from them was basically how to work the seller support system to get them to answer and fix our issue, as opposed to getting you know, like the template response that we sometimes get when they don't understand. What is it that we need help with?   Bradley Sutton: I'm curious how are your own Amazon businesses going? Like, are you, do you think you're going to be up this year than before, or how things been going for you?   Adriana: So for me, 2023 has been a good year, actually compared to 2022. 2022 was weird. I sell in the outdoors sports category, so 2020 was amazing because, of course, at least the second half of 2020, because, of course, everyone wants to be out of the house and in some place. You know that was outdoors, not indoors at a restaurant or at a mall. So it was. It was a great year sales wise, 2021 as well. 2022. It had, yeah, I experienced a deep, I would say, because everyone was, you know, out and back in the clubs and the restaurants and the concerts and all of that. So people just forgot about outdoor sports. And then 2023 came back strong. Of course, I did focus a lot on my ranking and, yeah, basically, like optimizing my listing and all of that, my images especially. I was like you know what, like if I up my conversion rate, then everything else will fall into place in a way, you know, like my ads and all of that. I do my own PPC, but I'm like you know what, as long as the conversion goes up, then I can send as much traffic as I want via ads and it should convert right, Like it should turn into sales. So 2023 was great and I'm hoping for a good 2024. I want to expand my product line and I also want to work on getting more traffic to my website and, yeah, basically growing that channel too.   Bradley Sutton: Now going back to Marcus, what about for your Amazon businesses, your communities? What's some trends that you've seen this year like, especially since your community and you are mainly selling in Europe? Like are things in? Is there inflation in Europe? Is things getting harder? Is competition getting more? What's going on in the European Amazon market?   Marcus: It's an interesting question because, like over the years, I always got that kind of question is it still worth it? Should you still start Amazon? But that somehow that dried out. Everybody knows that Amazon is big and I mean like yeah, like the whole world is in a tough time, I guess, right now. But as I see it, like Amazon sellers, they are doing good, they're doing well.   Bradley Sutton: On the strategy side. You know like one of your specialties and you have people in your community who are specialists about this is like photography and things like that what do you see as kind of like working? Now, what's some tips you can give the audience about, like how they can really make sure their image deck and or videos are really better than the competition?   Marcus: Yeah, actually I have two photography related tips and first one is from JP. He was a guest in the podcast. He's quite young guy but like living the dream, traveling to through Bali, Thailand and doing Amazon FBA. He's like selling a lot and he also started a photography business. But he has a totally different approach. He doesn't need your product. You're providing photos from your smartphone. You get a tutorial. You have to send him six photos from every site and here's a team who does a 3D rendering of that product and, um, that way he's at a price point that's just a fraction that you expect for a product photography. And, yeah, his team will do a 3D model of your product that looks like totally photo realistic and they will put it into a lifestyle photos, put it into Infographics and send you the whole products as a product shots that you expect, but without touching your products. And I mean one.   Marcus: One thing is interest. It's interesting for people who sell, who just start out, or sell products that have like two thousand five thousand dollars of revenue, but also people who don't have time, because imagine your product is being produced in China right now and you don't have a master sample right now and as soon as the first product is finished in China, you can ask your manufacturer Do these photos for me with your smartphone, send it over. He does your product shots and the moment your delivery arrives in your local warehouse, you already have your listing completed. By the way, that website is JPD Dash advertising dot com.   Bradley Sutton: And yeah, that's what I think I remember. You know, I again I remember. I don't, you know, I don't speak German, but I remember that episode because I look at the videos just just like see how they look. And he looked like a, like, a Like, almost like a, like a tick tock celebrity or something like crazy, crazy hair right, yeah, okay there. There we go cool. So that, yeah, that's interesting because Just recently, amazon announced that there's no longer going to be the three hundred and sixty degree Images that have been for a while. Like, if you look at the project X coffin shelf, it has it like we didn't we didn't put it there, amazon just did it themselves. It's being replaced with a 3D image that I think you can you can still like, turn around and then they were saying that all they need they're making some kind of app where you can actually take the images with your phone, and then the Amazon app, I'm assuming, or something, yeah, and then submit it. So that's interesting. You know Concept, because you know, like, I'm still using, like, traditional photography studios and that's. You know, logistically, you know you have to send the product there and then they you know they have to shoot it. So have you seen images that? Or have you seen listings that actually came from this model where they just take the pictures and they do it 3D and it looks realistic, or what's your experience with looking at?   Marcus: Yeah, I mean, I saw it on his listings he sells thirty thousand units a month, and he's just using his service, of course. How many units thirty thousand a month is selling? Europe, US, Japan?   Bradley Sutton: Wow, it's quite, quite busy cool all right, so that's a good one. Let's go back to a either a strategy or some kind of cool story from your experience.   Adriana: Yes, going back to technology, per per Marcus comments I feel like many people, many sellers, that want to Be able to grow without having to invest all of their money into, you know, launching a ton of SK use or Paying people to to write blog posts for them or kindle books for them, etc. I am seeing how many people that come on the podcast. They say how they Work with either either they do and themselves, basically they they use to create content. They are using this To, such as me, journey, etc. Ai tools basically to help them create content, to help them generate user generating content, etc. Right, and so I chatted with Casspin. She was episode 90, actually episode 100 a couple weeks ago and she was telling me how she will.   Adriana: First of all, the way she Gets ideas on how to expand her product line. She goes to her competitors stores and she's like, okay, let me see what else they're selling, right, and they some. And she sometimes finds ideas that way for complimentary or supplementary products to grow her product line and she says that it's actually very easy to launch this new SK use because, of course, you already has the Relationship with the manufacturer and it's a matter of basically just sending other products that can be, that can actually, you know, sell on their own or become kids, right, or become a brand new SK you and she was telling me how she even launches act With every SK you that she, or with every main product that she launches on their her brand. And so, of course, she, she can do this very easily because she can either get a BA to write it for her that that content for the Kindle book, or she can do it be a chat GPT, which I think it's like you know, this is something we couldn't do maybe a year ago, right, and that way, she, of course, she adds a thank you card inside of the store and then you know, for them to get the free Kindle book, because it's, I feel like people see a Kindle book Like a more valuable, I would say, gift as opposed, as you know, like just like a regular, regular PDF. And so you know she tells them that they will, that she will give them that Kindle book, access to the Kindle book, for free.   Adriana: And then she gets that email and then, of course, through email marketing, basically she sends a coupon For, you know, 10% off, 20% off, so they shop the product via her Shopify page, basically right, and that's how she starts creating her email list. And then, of course, she has when, when people visit her site, her Shopify site, they see that she has, you know, six or eight SK use, right, and so people, I feel like six or eight SK use, it's a good enough quantity to you know, for people to see like, oh, you know, this is a legit brand, right, like this is not a brand that you know, only has one product and that's it. And she says that it's like a fairly easy and it doesn't exhaust her, basically her resources to launch up, you know, like a complete brand off of one product. Really, you know she finds the main product and then she gets ideas on what else to add, what other SK use to add and, of course, grow her Shopify brand.   Adriana: Get that images from either me, journey or, you know, get different variations of the content, charge EPT for the, for the text, for the Kindle, or, if you want to, I mean you can create the first draft with charge EPT and then have a VA. Basically, look, you know, do some editing on on on her part, and that's about it, and I was like, okay, I mean that sounds like like something we can all do. Even I feel like when I have some guests in the podcast, I tried to find Useful information for sellers that are starting out and that maybe they have a full time job right and they don't have, you know, eight or 10 hours a day to put into this business. Or, and maybe they don't have a ton of you know money to put into the business. So, finding ways to basically leverage technology and leverage you know help from VA's etc. To to build a brand and, you know, have a brand in a matter of maybe six months.   Bradley Sutton: Okay, she doing this in English or Spanish English, in the US market English, okay, all right, cool, marcus in. Let me give you a couple scenarios here. Talking about Amazon Europe, under what scenario would you suggest somebody in or outside of Europe to, or would you suggest that they only launch in one marketplace to start like, hey, you know, go ahead and start in UK, or go ahead and start in Germany? Or would you always recommend you know, you should go ahead and take advantage of the Amazon Europe network and at least start in a few marketplaces? Is there a scenario where you would suggest one or the other, or it's all one or all the other?   Marcus: I mean, like it's up to you If you're from the US, you could start in UK and you already can reuse your listing, your PPC campaigns, because it's the same language. Germany is the biggest market. That would be also a great test if your product works in Europe and if it works in Germany, you could go to the smaller markets. I mean, france is still a quite big, italy and Spain as well, and then it gets a lot smaller. But yeah, that could be a good strategy to start in one of the bigger countries to test your product and then go all Europe.   Bradley Sutton: Okay Now, as far as those smaller ones go, like are there any that you think is going to one day become, you know, better than the others? Because I think the core five is the UK, germany, Italy, france and Spain, and then like there's a big gap, you know, between all of the new ones Like I forgot, like Netherlands and Poland and a bunch of others. Like are there any of those lower ones that you think are better than the other? Or they're all kind of just like equally low?   Marcus: Yeah, I mean, it's a question of the population and I guess, like the Scandinavian countries are also very interesting. But yeah, you already named the top countries for the moment.   Bradley Sutton: Okay. So now I'm just curious about like VAT and things like that. So let you know, there's obviously not an Amazon in every country, so I'm assuming that, or you correct me if I'm wrong, but if I'm living in Austria, am I ordering from Amazon Germany? Or what website am I using if I'm just living in that country trying to buy something?   Marcus: Yeah, actually, austria shares the website with Germany. You order from the German website.   Bradley Sutton: And then. So in that case, like I know, like with for VAT, do I have to have VAT in every country? I'm selling things in from day one, or it's only until I hit, like a certain kind or amount of revenue in that country. Is it by country or by marketplace? But and what I mean by that is all right, well, there is no marketplace in Austria, so does that mean I never have to have a VAT for Austria? Or or how even does this work, because I've never sold it?   Marcus: over. That's a good question, and that's where it gets a bit complicated. So Austria shares the website with Germany, but there are warehouses in Austria and as soon as you got your products in the warehouse in that country, then you have to register for a VAT number in every single country that you have your products in and regardless how much you sell. Yes, and Amazon has has has a program for that, where they help you with that VAT declarations.   Bradley Sutton: Back to Adriana another story or strategy that you can share with us.   Adriana: I interviewed Noemi from Spain I know there's a big, big community in in Spain that basically they, they do Amazon full time and she was telling me how actually she works with another two partners I have one of her partners here at the podcast too and she was telling me how she is growing her Amazon business through Amazon handmade. And I was like, oh interesting, because I mean, yeah, I mean I guess we usually we focus on, you know the regular Amazon program to launch you know products. And she was telling me how she works with people, people that artisans I wait, yeah, that's the correct term, right, artisans, is that a term in English?   Bradley Sutton: Yeah, I mean, that's English, but it's too fancy for my language. But I know what that means.   Adriana: Yes, she basically so. She likes doing, you know, handmade stuff for herself too. But she started basically connecting with artisans in Spain, apparently and I didn't know this I mean, I've traveled to Spain for, for vacations, but I haven't, you know, spent much time there. But she was telling me that there's a big, big network of artisans in Spain and of course, as she was saying this, I was like, oh my God, I mean I'm from Mexico and of course, there are a ton of artisans here in Mexico, like a ton, ton, ton, especially cities such as, like, of course, Mexico City, Guadalajara, etc. And she was telling me how she has scaled this, because that thing I guess the first thing that comes to mind to us Amazon sellers were like, yeah, but how are we going to scale this, this business? And she's managing I mean she's, she's managing to scale her business because she, of course she doesn't do or like work on this product herself, of course, right, Like she has a network of artisans.   Adriana: And I was, I was thinking, as she was telling this to me, I was like yeah, that's true. I mean I see, when I travel to the US, how much more expensive, or like highly priced, these products that we manufacture in Mexico are selling in the US, right? Only because they're like unique and they are and they are just like more attractive than you know like the regular products. And I was like, oh, wow, this is interesting. Like I guess I always knew that there was that option over there, but I just didn't see how we could scale that. But it makes sense. I mean, if you just work with artisans and you already know, you know like you start and of course one artisan connects you with another artisan and that's the way it goes and she's I mean, she sells a lot of, you know, at the end of the day, a lot of units of different SKUs and you know the price point.   Adriana: That's at least where my mind went right. I was like you have no competition really, because if it's something very unique, then of course you can play with your pricing strategies, but usually you won't be concerned with you know someone else, that competitor, lowering their prices or you know going 30% off. You know of the sales price, etc. So I was like that's interesting. I mean, even you don't have to be selling a ton of units a day to be making good money, because if you have 40% margins or 50% margins or even more, because I've seen in, you know in the US at the retail shops how they sell Mexican or yeah, artisan you know this type of products and they sell and I'm like what the hell like, do people buy these products at this price? And I know how much they go for in Mexico. So I was like, oh, this is very interesting. And so I thought that was a very interesting. I think that was episode 98 with Noemi. She's based in Spain and yeah, I mean, Spain has a big next to us.   Bradley Sutton: Is she doing all of this in Spain, or is she doing this in Amazon USA?   Adriana: No, amazon. No, she's doing it in Spain and I think she expanded already to Europe. Basically, you know how they have that.   Bradley Sutton: I didn't even know there was Amazon, handmade in Europe, in Spain and other. Okay, interesting yeah. It's like oh interesting because definitely a way to make it the key, that of that you mentioned, there is the no competition. You know, like, like. This is a very unique product. It's not a cookie cutter, you know, by definition. So I like that Back to Marcus. One last story or strategy from you.   Marcus: Yeah. One last story that's from Michael. He doesn't sell on Amazon. He runs an Amazon agency called me to you, but he's like the Amazon detective. He's every day on the website looking what is Amazon testing right now? What, what did they change right now? What do other sellers miss? And he's like he comes with the craziest things. And one thing he told me, like would you start to sell a drinking bottle on Amazon? I mean that's like super competitive, me probably not, yeah, and I mean everything is the same. You just fill water in it and that's it. So it's difficult to stand out and there's a company they found a way to differentiate themselves. It's called Arup and they have a small cartridge on top and you can get it in all kinds of flavor, like sherry, melon, whatever. And when you drink your water you still drink 100% water, but you breathe the sherry flavor. So your mind is drinking like sherry juice, but you're still drinking 100% water. But the thing is he pointed out that they just sell the bottle and the cartridges. But if you have, like, all your different flavors and you want to change them during the week, what do you do with your cartridges? So you need like airtight, sealed box for it and people are searching for that. You can see it in Cerebro but they don't sell it. They just concentrate on their bottle. So every Amazon seller should find like an imagine like Apple are selling just their iPhone and you can sell chargers and cases, like I bet there's like in every niche there's something, yeah, and it's a big innovation and the company is just focusing on the product. So, yeah, that was a really awesome takeaway to look for.   Bradley Sutton: Two things there. Number one is never think that a niche is 100% saturated, because there's always, like, a fresh idea you could bring. And then number two you don't always have to be the one that has that idea, you know, let somebody else come up with the idea. But then how can you take advantage of that? Like, is there a unique storage or a unique accessory that's needed?   Marcus: Maybe even a coffin shelf to store your cartridges.   Bradley Sutton: Hey, there you go. Hey, coffin shelf to store your water bottle cartridges. I'll get on that Okay An episode. I'll give you guys, or everybody here, a preview of a coming episode. I'm launching some new project X products and one of them is a bat shaped bathroom mat or rug and that potentially might make a coffin one as well. But you know, the possibilities are endless and that's one of the ways that you could also get into saturated niche is take a saturated niche like bath mats you know like they're going for like $10, you know who knows how they're even making margin on it. But then do you bring in a unique material like make a bamboo one, or make a coffin shaped one, or a bat shaped one for like spooky. So you can almost take any niche on Amazon that's saturated and just come in with a unique idea or unique design or unique material and now all of a sudden it's not saturated because you're the only one who has that. All right. So I'm going to ask for your final strategies, your 30 second or 60 second tips. How can they find you guys on the interwebs? They know how to find your, your, your Helium 10 podcast, but both of you have, you know, audiences and communities out there. Marcus, how can they find your communities on the internet?   Marcus: You can look on YouTube for Amazon FBA by Marcos and everything else is linked inside the videos.   Adriana: For me, my YouTube channel is Adriana Rangel Vende. Just like that, adriana Rangel Vende, and yeah, in there, there you can find everything else that I have going on, and I have a free like 90 minute like masterclass. I would call it because I go from product research to like keyword research, to what kind of keywords you need to put in your listing, et cetera. So, yeah, I would. For people that maybe need some free resources to kind of like figure out how this works, I would advise you check out that video. Adriana Rangel Vende in YouTube.   Bradley Sutton: All right, adriana. Like, do you have any last, maybe 30 second tip or parting words of wisdom for the audience out there?   Adriana: Yes, well, you know, one topic that I've seen guests come with and share with us in the podcast has been basically focusing, you know, at the first. You know, when we start our business in Amazon, we usually focus on launching products right, and launching new variations, and doing your PPC and ranking and all of all of these activities that we have to, of course, take care of. But one topic that has been coming up very often in the in our episodes here at the podcast is that we at some point, especially maybe like two years into the business, we need to focus on growing our team, right, because if not, we'll get burnt out at some point, right, like I know that happened to me and now I'm working, I already have a VA and, of course, I already have a designer that helps me, of course, with my you know, my products, my listings and also for my thumbnails for my YouTube channel. Like, he helps me for a ton of things, and I feel like that is the way. You know, that marks a big difference between someone that is making, of course, a few thousand dollars a month in Amazon and, you know, the seller that is doing several dozen thousand dollars in Amazon a month.   Adriana: Right, because you cannot do it all by yourself, and also so you keep your motivation right, because at some point, whatever it is that you are doing repeatedly and that you're doing for 10 hours a day or 12 hours a day, after 18 months or 24 months you're burnt out. As much as I mean you can love it, but still you know your body gives out. So that is something that I would like people to start thinking about. Maybe this is your first year in Amazon and that's fine, but maybe start listening to you know these episodes where people such as Rolando and I know you had Rolando Rosas in the podcast because he speaks English too you know Juan David as well talked about this, rod as well talked about this, and I think it's just like very important to start planning this before it's like, before we're like burnt out and it's too late, right, and that way we get we can scale faster and just like with less effort.   Bradley Sutton: What's your Adriana, what's your hobby or what you do to take your mind off of work? You take off your mind off your Amazon business, to you know. Relax like what do you do for fun.   Adriana: Yeah, well, before I got into this whole Amazon business world, I was in the art business. So I of course like to, you know, business museums and you know, if I can business museums with friends and all that that you know, the better, of course. But I try to yes, to, even if it's like at nighttime, right, like I try to consume content that it's not, or like even listen to podcasts that are not like business related. I basically try to put you know if it's after 8pm, even though, even if there's like this really good podcast episode, I'll watch it tomorrow at 6pm or whatever when I take a break from work. But I try to put like hard limits because I just do it. I mean, I just do it for the business, right, like I remember I saw this at the other day that says that says something about your performance of tomorrow basically depends on your recovery tonight. Right, you know something in that frame of words and so I think it's just very important because we talk about, we go on YouTube and we saw, we see everything about. Yeah, you know you can scale to blah, blah, blah and you can be making all this money, but you have to be feeling okay, right, you know, your body has to be healthy and your mind has to be healthy as well. So that is something to we cannot ignore, that, even if that doesn't sound like you know, like the sexy tip, I feel like that's as important, or even more. To grow a business, scale it to as big as as you want, really.   Bradley Sutton: Now, I like killing two birds with one stone. So my advice to you if you wanted to do that, go to the museum while listening to the podcast in your headphones, and then now you can kill two birds with one stone, all right. So, marcus, what about you? One last 30 or 60 seconds strategy or tip for our audience.   Marcus: Yeah, one tip I learned that will make a lot of changes. Amazon recently announced that they will look for title images that are not meeting the terms of service and they will use AI to change that. They will download your image, remove everything that doesn't belong there in their opinion and upload it again, and that is something you don't want. You don't want an AI to touch your title image. Yeah, and Michael from AMZboost, a product photographer, he told me, just use your picture, space number nine. Nobody looks there. Put a title image there that will meet the terms of service and because what Amazon is doing first, they will scan your product photos and check if there is something that is compliant to the terms of service and they will put it to spot number one as your title image. And if they don't find something, they will change it in their terms. So that's an awesome hack.   Bradley Sutton: Wow, I never heard of that one. That's a really good one, All right, cool. And then same question to you also is you know, like me, that sometimes we can get and Adriana, we can get burnt out and if we put too much emphasis on work. So what are your hobbies, what are you doing to take yourself out of work when you need to relax?   Marcus: Yeah, my hobbies are working out. I've got my home gym in the basement and that's also a good place to listen to something. Or I go for a walk at the beach with my yeah EarPods in and listen to a podcast. That's where I get new content.   Bradley Sutton: Awesome, awesome, all right, well, guys, thank you so much for joining us. Wish you the most of success. You guys have had already a lot of great success. It's going to be really cool to see the next milestone for you guys, I would say is like hitting that 10,000 downloads per month. I never thought that would ever happen, but the numbers that you guys are doing are getting close to that, so it's probably within the realm of possibility. But I wish you the most of success with your podcast communities and also your Amazon businesses, and we'll see you next year.