Podcasts about Arup

Send us a textIn this episode of Thrive in Construction, Darren sits down with Fiona Cousins the global Chief Operating Officer for Total Design at Arup. Fiona shares her inspiring journey from being one of the few women in engineering during the 1980s to becoming the 2024/2025 president of CIBSE (The Chartered Institution of Building Services Engineers).Fiona discusses the challenges and opportunities for women in construction, the evolution of career paths in engineering, and the critical importance of situational leadership. She also advocates for sustainable and resilient building designs that not only ensure safety and comfort but also promote well-being, environmental responsibility, and the health of communities. As Fiona explains, engineering is about more than just technical expertise - it's about understanding the broader context of the problems you're solving and staying curious and generous in your approach. Don't miss this insightful conversation about the future of construction, the impact of building performance, and the power of leadership in shaping a better, more sustainable world.Key Topics in This Episode:Career journey in engineering and overcoming gender barriers in the 1980sLeadership insights: Situational leadership and empowering teamsThe role of engineers in sustainability and building performanceHow engineers can shape the future of the built environmentThe importance of lifelong learning and expanding your skillsetLinks:Fiona Cousin's LinkedIn:https://www.linkedin.com/in/fionacousins/CIBSE LinkedIn: https://www.linkedin.com/company/cibse/CIBSE Website: https://www.cibse.org/Darren Evans Consultancy: https://darren-evans.co.uk/Darren: https://darrenevans.komi.io/

This is Derek Miller, Speaking on Business. Utah's life sciences industry is a key driver of our state's economy, and BioUtah serves as its dedicated trade association — working to ensure the state remains a leader in life sciences innovation. President and CEO, Kelvyn Cullimore, joins us with more. Kelvyn Cullimore: As one of the fastest-growing biotech hubs in the nation, Utah's life sciences industry generates over 22 billion dollars in GDP, 182,000 jobs and wages at nearly 50 percent higher than the state average. This industry is comprised of medical device and diagnostic manufacturers, pharmaceutical companies, medical labs, and research facilities, whose products touch millions of patients each year and help fuel the Utah economy. BioUtah members include medical device manufacturers like Merit Medical, BD, Stryker and Fresenius; medical laboratories like ARUP and Nelson Labs; and pharmaceutical developers Teva, Denali, and Halia Therapeutics, among many others. Utah punches well above its weight in bringing innovative medical technologies to patients worldwide, such as brain and computer interface technology from Blackrock Neurotech, innovative heart valve replacement systems by Edwards Lifesciences, AI for enhanced drug discovery by Recursion, and Nusano's radioisotope technology, and so much more. Derek Miller: BioUtah is on a mission to build awareness and advance Utah's innovative, patient-focused life sciences industry. Through their work, they're making a real difference in the lives of Utahns. Learn more at BioUtah.org today. I'm Derek Miller, with the Salt Lake Chamber, Speaking on Business. Originally aired: 5/13/25

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Welcome back to Architecture 5 10 20! I'm your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Join me for this episode as I have an insightful conversation with Ilanah Judah, a former colleague of mine at FXCollaborative and now Americas Climate and Sustainability Leader at Arup. It has been so exciting to watch her grow into a major voice in climate resilience, and she brings a wealth of experience and clarity to a topic that is far too often misunderstood or oversimplified. Ilana unpacks what resilience really means in the context of the built environment and discusses why it's not just a checklist of add-ons. She explains how resilience differs from sustainability (even though they are deeply interconnected) and shares why thinking about resilience as an unbroken chain is so important for meaningful impact. Ilana and I talk through what a resilience journey can actually look like, from risk assessments and future scenarios to implementing and ongoing operations. She, in addition, reflects on how her career path shifted after Superstorm Sandy, why adaptation and emissions reduction need to be addressed together, and what is changing in how clients are thinking about climate risk today. If you are interested in how buildings and systems can actually prepare for (rather than just respond to) what is coming, then this one is definitely worth a listen. Ilana brings remarkable clarity to a topic that can easily get lost. Time stamps: [01:43] - Hear how Ilana's career in architecture evolved toward sustainability and resilience after witnessing Superstorm Sandy's devastation. [03:17] - A desire to understand resilience led Ilana to academia, consulting, and leadership at Arup. [06:46] - Ilana highlights the need for a shared definition of resilience. [08:57] - Ilana shares how she differentiates between sustainability and resilience. [12:31] - Ilana explains her thesis on adaptive mitigation. [13:34] - We discover that Ilana's resilience planning starts with risk assessments, aligning goals, and relocation if necessary. [16:35] - Developing a resilience plan requires prioritizing risks, budgeting, financing, and ensuring long-term maintenance. [18:49] - Hear about how Ilana helps investors assess climate risks. [21:15] - Ilana points to some of the benefits of innovative tech such as AI. [24:47] - Professionals need to go beyond codes and historical data to address future climate realities in design. [26:17] - Resilience is becoming more and more important to standards, with insurance and mortgage shifts possibly leading to major migration. [29:42] - Ilana argues that resilience demands thinking across scales and identifying vulnerabilities and challenges. Links / Resources: Guy Geier Instagram | Twitter Ilana's LinkedIn PageArup's Website

Bienvenue dans l'ère de la post-vérité où ce que tu vois peut être faux, où la voix au téléphone peut être générée par une IA, et où une simple visioconférence peut vider un compte en banque d'une multinationale.Dans cet épisode, PPC est entouré des mates Jean-Emmanuel Serré, Charles Nastorg, Alice Desjardins, Christian Belala rejoints en cours d'épisode par Aty et Hubert Kratiroff. Tous ensemble, ils plongent dans les nouvelles arnaques numériques dopées à l'intelligence artificielle.On ne parle plus de simples emails de faux princes nigérians.On parle de clones vocaux, de vidéos truquées en temps réel, de manipulations politiques à 1€, et d'escrocs qui maîtrisent l'IA mieux que les ingénieurs.AU PROGRAMME :• L'affaire Arup : une escroquerie de 25 millions de dollars orchestrée via une réunion Zoom deepfake.• Le cas d'Anne, une femme manipulée pendant un an par un faux Brad Pitt via deepfake et messages IA — 830 000 € envolés.• L'audio falsifié de Joe Biden, utilisé pour décourager les électeurs américains de se rendre aux urnes.• La fabrication de l'illusion parfaite : vidéos, voix, visages… Tout est contrefaisable. Et crédible.• Les six enjeux majeurs de cette dérive : la vérité, la confiance, la démocratie, l'identité, la justice et le pouvoir de nuisance.• Et surtout : comment réagir, se protéger, résister.CITATIONS QUI MARQUENT :« Je crois ce que je vis, pas ce que je vois. » — PPC« Les voleurs d'identité sont des entrepreneurs qui s'ignorent. » — Jean-Emmanuel Serré« Même les experts peuvent tomber, si le moment est mal choisi. » — Charles Nastorg« On est tous responsables d'avoir un filtre à conneries. » — Hubert Kratiroff« Le vrai ne suffit plus. Il faut le prouver. » — Alice Desjardins« Une IA entre de mauvaises mains, c'est une arme de destruction narrative massive. » — PPCÀ RETENIR :Ce n'est pas seulement ton portefeuille qui est en danger.C'est ta perception du réel, ta confiance dans les autres, ta capacité à discerner le vrai du faux.Et ça, personne ne t'apprend à t'en méfier.Disponible sur Apple Podcasts, Spotify, Deezer et toutes les plateformes.Écoute-le. Partage-le. Et prépare-toi à vivre dans un monde où le fake est la norme.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Tue, 18 Mar 2025 02:55:35 +0000 https://sustainable-forces-arup.podigee.io/15-new-episode a2963e42be4ce979fdfdb9dc60b8c46f The property industry is one of the highest-emitting industries, with the built environment contributing to almost 40 per cent of global greenhouse gas emissions. So, what's driving this number so high? It's scope 3 emissions – also known as indirect emissions, which are often hidden inside complex value chains. In this podcast episode, we chat to Cate Harris, Global Head of Sustainability at Lendlease and Enrico Zara, Global Decarbonisation Leader at Arup on how bold action is helping the property industry uncover, track, measure and report on scope 3 emissions. Discussed in this episode: https://www.arup.com/services/decarbonisation/ https://www.lendlease.com/au/sustainability/climate-and-environment/scope-3-emissions-protocol/ https://www.arup.com/insights/practical-ways-to-decarbonise-healthcare/ Follow our host, Dr Michelle Dickinson: https://www.facebook.com/DrMichelleDickinson https://www.linkedin.com/in/medickinson/ full no

Can AI design a better, greener future?Zak Kostura is the leader of the innovative team using AI and genetic algorithms to rethink sustainable architecture and urban planning at Arup. From designing New York's NRDC headquarters with 3,000+ net-zero options, to optimizing entire transportation networks without building new roads, Zak shares how technology is transforming the built environment.Discover the future of smart, and efficient design - and why the biggest challenge isn't the tech, but changing how people work.To explore more about Zak Kostura and his work, you can follow him on Linkedin, Instagram, Bluesky, or visit his website zakkostura.com.AI Tools recommendation: Autodesk Forma -autodesk.com/products/forma Speckle -speckle.systems Skema -skema.ai ARUP Inform -arup.com/services/digital-solutions-and-tools/informOther tools mentioned: Dynamo - dynamobim.org Grasshopper -simplyrhino.co.uk/3d-modelling-software/grasshopperJoin me, Ladina, on this green journey, and don't forget to subscribe for more insightful conversations about sustainable living and architecture and drop us a review. If you have suggestions for future guests or topics, I'd love to hear from you on my socials!Let's explore the world of green architecture, one conversation at a time.Contact: Ladina ⁠⁠@ladinaschoepf⁠⁠Website: ⁠⁠⁠⁠buildinggreenshow.comProduced by: ⁠⁠marketyourarchitecture.com⁠

ABOUT NATALIA OLSZEWSKA:NATALIA'S LINKEDIN PAGE: https://www.linkedin.com/in/natalia-olszewska/COMPANY WEBSITE: improntaspace.com EMAIL: gardener.natalia@gmail.comNATALIA'S BIO:Natalia is a versatile professional with a foundation in medicine and neuroscience, dedicated to applying neuroscientific principles to architectural design. She adeptly connects these two realms, striving to improve our built environment by making it more human-centered and conducive to well-being. Furthermore, Natalia is an accomplished researcher and practitioner in the field of neuroscience applied to architecture, specializing in evidence-based and neuroscience-informed design. She garnered invaluable experience during her tenure at Hume, a pioneering architectural and urban planning firm founded by Itai Palti, where she led the 'Human Metrics Lab.' Natalia lent her expertise to design projects for prestigious clients such as Arup, Skanska, HKS Architects, EDGE, the Association of Children's Museums, the Harvard University Center on the Developing Child, Google, as well as numerous individual clients.Her interdisciplinary approach transcends boundaries, allowing her to craft built environments that foster individual well-being across various dimensions - social, psychological, and cognitive. Natalia's co-founding role at IMPRONTA, a consultancy specializing in health and well-being design, underscores her commitment to leveraging neuroscience and applied sciences in architecture. Since 2020, she has also been contributing to the NAAD (Neuroscience Applied to Architecture) course at IUAV University in Venice.Natalia's educational journey is characterized by a distinctive blend of backgrounds, encompassing medicine from Jagiellonian University and Tor Vergata, neuroscience from UCL, ENS, Sorbonne, and neuroscience applied to architectural design from Università IUAV.SHOW INTRO:Welcome to the NXTLVL Experience Design podcast.EPISODE 76… and my conversation with Natalia Olszewska. On the podacast our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    The NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgOn this episode I connect with Natalia Olszewska is a versatile professional with a foundation in medicine and neuroscience, dedicated to applying neuroscientific principles to architectural design. We'll get to all of that in a moment but first though, a few thoughts…                 *                                  *                                  *For a while now I have had a fascination with the connection between buildings and brains. While I loved psychology, and studied it before getting into architecture school, it occurred to me in the middle of the 20-teens that buildings, or the environments we design and build, have a direct effect on our psychology. There are places in which we feel good or bad or uneasy or exhilarated, or a sense of awe or agitation. There are places where we feel calm, and others that make me feel ill at ease. And all of those feelings have a body sense to them as well. Heart rises or decreases. I sweat more or less. My chest feels tight or relaxed.  Cortisol, adrenaline, norepinephrine, serotonin, dopamine, and other neurochemicals and hormones are released and coursing through my body as I experience places. And many of these hormones and neurochemicals being released into my blood stream I have little control over. My brain-body reacts to environmental stimuli and biochemistry does its thing.Buildings may make me feel certain way, induce certain emotions, that we may think are just about your thoughts, brain activity, but at the core, our body too is in a relationship with conditions in the environment.We feel architecture with our bodies, we don't just intellectually experience them in our heads. The experience of buildings, and our emotional reactions to them, is as much a ‘bottom-up process' - our body's sensory processes taking in stimuli from the environment - as a ‘top-down' process – our brains processing that sensory information and making decisions about who we should behave in response to them.Our bodies and brains are in continual dialogue with the world around us. In fact, through a process of neuro plasticity, our brains are wired partly in response to our experiences. Yes we are hard wired through our millions of years of evolution to have what we consider innate responses to the environment and then there are those neuronal connections that area direct result of experiences in the here and now. As you listen to this podcast, your brain is creating new wiring shaping the neural pathways that allow for learning and behaviors.And as we repeatedly experience something, those pathways are reinforced facilitating understanding. Those pathways recognize patterns in our experiences, and they are codified so that when we experience them again our brains are not continually trying to decipher every element anew. If it weren't for our brain's ability of recognize patterns and anomalies in them, we would live a life of extreme ground hog day and would likely be immobilized with the processing necessary to analyze every element we encounter every moment of every day. Over millions of years some of these patterns have become deeply ingrained in our neurobiology. They are part of our brain structures that allow us to react instinctually. You might say that some of them operate ‘below the radar' of our conscious awareness. But because they are not front row center in our awareness doesn't mean that they don't have an influence of our mindbody state.Colors, lighting, materials, geometries, visual patterns and spatial arrangements, to name of few, have an effect on us. We might not necessarily pay attention to these elements of our environment as we move through it, but they have an effect on us. We may not consciously feel the influence of these things, but the effects are there, nevertheless. Acute angles, loud sounds, bright fluorescent lights, certain colors and texture patterns, repetitive and banal patterns, things devoid of detail and out of scale with our human body all have an effect on our sense of well-being. University of Waterloo cognitive neuroscientist Colin Ellard has worked for more than three decades in the application of psychology and neuroscience to architectural and urban design. His work illustrates the impact of ‘boring buildings' on how we feel and our sense health and well-being. We humans, it turns out, function and feel better in environments of physical and visual intricacy. We seek our variety and complexity, layered environments that pique our curiosity and sense of intrigue. And yet…far too many of our built environments at simply banal.Ellard says the  - “The holy grail in urban design is to produce some kind of novelty or change every few seconds,” “Otherwise, we become cognitively disengaged.”Imagine for a moment what is happening inside our mind-bodies when we live 8 + hours in a sea of detail-less white cubicles under a blanked of fluorescent lights. We might think this is an efficient office space, but we are creating brain numbing environments and at the same time asking people to reach optimal performance in the workplace. We may wish hotels guests a good night sleep on a heavenly bed and then we fill the room with light that completely counteracts the production of melatonin telling our brain that it is still daytime and to stay alert.And… we have built city block after city block of repetitive, banality. Efficient to build, very economical yes, but a boredom inducer for the brain.Now this doesn't mean that every environment needs to be a rollercoaster for the senses nor be pristine and bucolic. In fact, some environments are better because they are well…messier. Charles Montgomery, author of Happy City: Transforming Our Lives Through Urban Design suggest that successful design is about “shaping emotional infrastructure.” Montgomery argues that some of the happier blocks in New York are “kind of ugly and messy.” The energy of New York can be both energizing and exhausting.It would be perhaps unfair to heap the responsibility for inhabitants' psychological and physical well-being entirely on buildings but given that we now spend the overwhelming proportion of our days enclosed in them, it stands to reason that they have a clear effect on how we feel. For whatever it's worth, Aarhus, Denmark is the world's happiest city, according to the London-based Institute for Quality of Life's 2024 Happy City Index. The Institute for the Quality of Life identified five categories it believes have the most direct impact on happiness, including citizens, governance, economy, mobility and environment.Based on these factors, Aarhus, Denmark, achieved the highest score, particularly excelling in governance and the environment. I think Copenhagen also held the title at some point I believe due to its building stock being human scale, detailed and varied engendering intrigue and visual delight.And this is where this episode's guest Natalia Olszewska comes into the story.Natalia went to medical school but always had a fascination with architecture. When on a trip to the Venice Biennale it clicked for her that she could combine both of these interests considering that neuroscience could be linked to how buildings make us feel.The rest as they say is history…Natalia adeptly connects these two realms, striving to improve our built environment by making it more human-centered and conducive to well-being. Natalia is an accomplished researcher and practitioner in the field of neuroscience applied to architecture, specializing in evidence-based and neuroscience-informed design.Her interdisciplinary approach transcends boundaries, allowing her to craft built environments that foster individual well-being across various dimensions - social, psychological, and cognitive. Natalia's co-founding role at IMPRONTA, a consultancy specializing in health and well-being design, underscores her commitment to leveraging neuroscience and applied sciences in architecture. Since 2020, she has also been contributing to the NAAD (Neuroscience Applied to Architecture) course at IUAV University in Venice a city that is most definitely not boring…                 *                                  *                                  *ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites:  https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Join us as Paul Kallee-Grover MBE shares his extraordinary journey, revealing the unexpected honour of receiving an MBE during the tumultuous times of 2021. From his initial spark of interest in urban regeneration and geography to launching his own venture, Key Partnership, Paul opens up about his evolution from a connector of ideas in international real estate to a trailblazing entrepreneur. Discover how a chance encounter with a former CEO set him on a new path, emphasising the excitement of projects over people management, and how this has shaped his professional adventure.Explore the world of international markets alongside an export champion who has been at the forefront of promoting UK trade overseas. Paul's story unfolds from a pivotal moment at the 2010 World Expo in China to his impactful roles, including those at Arup. As an export champion since 2013, he has dedicated himself to nurturing startups, providing invaluable cultural and licensing advice. Hear how his experiences, bolstered by a prestigious education at MIT and overcoming personal challenges like ADHD and dyslexia, have fuelled his passion for mentoring businesses and individuals alike, earning him accolades such as a Board of Trade Award.Sign up to our Power Platform to check out our events calendar here. Keep up to date on the latest news from We Are Power : Twitter, LinkedIn, Instagram & Facebook Sign up to our newsletter.

BusinessLDN's Policy Delivery Director Jonathan Seager unpacks findings and recommendations from our ‘Case for a new town in London' report with Kathryn Firth, Director at Arup, Ellie Evans, Senior Partner at Volterra, Craig Tabb, Board Director at DP9, and Karen Alcock, Managing Director at Kanda. The group discuss key considerations for the Government's New Towns Taskforce as it formulates its recommendations and the challenges and opportunities that London holds as a place to build thousands of new homes.   Follow us on Twitter at @_businessLDN and on LinkedIn at BusinessLDN. Music is provided by Coma-Media.  

This episode of the Urban Exchange podcast focuses on the evolution of urban resilience and the critical role of the City Resilience Framework. Hosts Lauren Sorkin and Paul Wilson welcome Jo Da Silva, the Global Director of Sustainable Development at Arup, who shares insights from her decade-long journey in developing this influential framework. The conversation begins by exploring the resilience challenges cities faced in 2024, from heatwaves and wildfires to political upheaval. Sorkin highlights how the sub-national community rallied together, citing the Resilient Cities Network's work on the intersection of climate and health. The discussion then delves into the Urban 20 (U20) initiative, which aims to amplify city voices in the G20 process, particularly around the need for increased investment in climate resilience, social safety nets, and urban infrastructure. Da Silva provides a compelling overview of the City Resilience Framework, tracing its origins back to 2007 and research conducted in Asian cities. She explains how the framework evolved to identify the 52 (now 22) key elements that contribute to a city's ability to cope, adapt, and transform in the face of disruption. The framework's four pillars – health and wellbeing, institutions, infrastructure, and governance – are explored in depth, showcasing its practical application for cities. The interview also examines the challenges of measuring and comparing city resilience, as well as the critical role of finance in driving resilience initiatives. Da Silva emphasises the need to move beyond pledges and into tangible delivery, with the City Resilience Framework serving as a tool to help cities attract investment and implement transformative projects. Find out more about the City Resilience Framework here.

In today's podcast we go Stateside to catch up on what is happening in the US as the global super power prepares for the latest iteration of the Donald Trump Presidency and as Los Angeles struggles to contain and recover from catastrophic wild fires.My guest today is Steve Burrows, ICE Representative for the West Coast of the USA. Steve is based in San Francisco and, after a global career in engineering working for Arup, then Aecom and WSP on projects including the Birdsnest Olympic Stadium in Beijing and Apple's headquarters in California, is now an independent consultant helping infrastructure clients to deliver better outcomes from their investments.So after 40 years in the region, If anyone has his finger on the West Coast pulse it's Steve!Well the Trump presidency is certainly a massive moment for the US and a massive moment for the rest of the world – huge consequences geopolitically and huge impacts economically if Trump follows through on his election promises.And huge impacts for infrastructure professionals as the administration switches track from renewables and net zero ambition back to the drill baby drill oil and gas centric policies of the past.Meanwhile of course the very real impact of global climate change has arrived in Los Angeles which is still battling what is certainly one of the worst natural disasters to have hit the city in its history. So far 25 people have been killed with many more still missing and tens of thousands of properties destroyed as fires rage across the parched dry tinder box driven my unprecedented high winds.It is truly a scene of tragedy on a massive scale.From an infrastructure perspective both events raise huge questions for the US – not least in a country that has massively underfunded and under maintained is infrastructure assets and that had world leading ambitions for low carbon development..So make no mistake there are big challenge ahead as professionals attempt to steer the path toward safe, productive and resilient infrastructure. So how are they coping. Let's find out.ResourcesICE North AmericaCalFire LA wire fires updateThe White HouseACSE infrastructure report cardGenuine Intelligence Podcast Steve Burrows Linked InB2BURROWS

Filmed in July last year, our Development Director Sunny Johal sat down with James Watts, Birmingham Office Leader for Arup. They discussed the challenges of dealing with leadership and change in a global consultancy, James' fascinating career path with Arup, the rise of AI within the workplace and how he predicts Birmingham and the built environment will evolve. You won't want to miss out! _ The Glenbrook Podcast

As part of the new concept masterplan being developed for Ukraine's 2nd largest city, Kharkiv, whoch is home to some 1.4 million people.The Norman Foster Foundation along with the City Council, UNECE and Arup launched an international competition to create a new landmark for the city, which was requested by the Mayor in April 2022. Jansen Che is a Sydney-based architect with over 10 years of experience having worked on a wide range of projects, from home renovations to high-rise towers. In addition, he currently teaches at the University of New South Wales and contributes as an assessor for the Architects Registration Board.Jansen has  received multiple accolades for the design of an ULTRA minimalist watch. Awards: The Red Dot Design Award, IDA Design Award and Good Design Award.During his time at JPW, he contributed to significant heritage projects such as the revitalisation of Sydney's first skyscraper, 33 Alfred St at Circular Quay and the Overseas Passenger Terminal and major urban precinct developments such as Parramatta Square.Last week, Jansen Che was announced as the winner of The Norman Foster, Kharkiv Freedom Square Revival design competition.

It is the start of the new year and Univeristy of Utah Hospitals and Huntsman Cancer Institute are short on every blood blood type needed to care for local patients. But, when local Utahns give blood to ARUP Blood Services, those donations go directly to Utah hospitals to meet the demand for life-saving blood transfusions.  That's because 100% of the blood and platelets given local through ARUP stay local.  In this episode of Utah Weekly Forum, FM100.3 Host Rebecca Cressman is joined by ARUP Blood Services Community Relations Supervisor Deborah Jordan who explains why its urgent that Utahns give blood now. Currently at least 75 donors per day are needed to meet the growing demand for blood transfusions to treat local patients recovering from trauma, surgery, complicated medical conditions, and cancer. ARUP has two locations in Sandy and at the University of Utah's Research Park open 7 days a week. Donors can call 801-584-5272 or visit UtahBlood.org.

Welcome to the KSL Greenhouse show! Join hosts Maria Shilaos and Taun Beddes as they talk about all things plants, tackle your toughest gardening questions, and offer tips that can help you maintain a beautiful yard. Listen on Saturdays from 8am to 11am at 102.7 FM, 1160 AM, kslnewsradio.com, or on the KSL NewsRadio app. Follow us on Facebook and Instagram at @kslgreenhouse. Happy planting! #KSLGreenhouse    Guests: Brian Lloyd with Olson’s Greenhouse and Deb Jordan with ARUP    8:05 and 8:20  Plant of the week: Rosemary (along with more on the poinsettia)  8:35  What are some last-minute gifts you can prepare for your gardener friends?  8:50  What kind of fertilizer and how much should I add when adding the leaves into my garden? Is it better to compost the leaves on top of the ground for the winter and till them in the spring or add them to the garden and till it in the fall? Can I snip the roots at the top of the root ball of a crabapple tree, or should I build up the dirt around the tree?

Welcome to the KSL Greenhouse show! Join hosts Maria Shilaos and Taun Beddes as they talk about all things plants, tackle your toughest gardening questions, and offer tips that can help you maintain a beautiful yard. Listen on Saturdays from 8am to 11am at 102.7 FM, 1160 AM, kslnewsradio.com, or on the KSL NewsRadio app. Follow us on Facebook and Instagram at @kslgreenhouse. Happy planting! #KSLGreenhouse    Guest: Tamra Adams with ARUP    9:05  Feature: Sweet Potatoes vs. Yams: What’s the Difference?  9:20  How can I tell if any of the plants by my south facing brick home need water? What’s the best way to cut the ends off of Virginia creeper vines and use them as starts? Is ornamental corn grown the same way as sweet corn?  9:35  If my holiday cactus drops buds when bumped, does that mean it needs more water? Do I need to water my crabapple and maple trees since there hasn’t been enough precipitation?  9:50  Can I grow greens year-round without special lighting? Is there such a thing as thinning tomatoes? Would it be okay to prune some of the branches on my trees now? Can I still fertilize with IFA Step 4? 

Welcome to the KSL Greenhouse show! Join hosts Maria Shilaos and Taun Beddes as they talk about all things plants, tackle your toughest gardening questions, and offer tips that can help you maintain a beautiful yard. Listen on Saturdays from 8am to 11am at 102.7 FM, 1160 AM, kslnewsradio.com, or on the KSL NewsRadio app. Follow us on Facebook and Instagram at @kslgreenhouse. Happy planting! #KSLGreenhouse    Guest: Deb Jordan with ARUP    10:05  Feature: Watering in the Winter  10:20  What are the best seeds to plant for colorful flowers, and where can I find them?  10:35  Can I store asparagus in my refrigerator, and what do I need to do to keep them healthy? What can I do to get a white poinsettia to have that same color come back after it loses its leaves? How do I take care of an amaryllis?  10:50  How do I take care of a Norfolk pine? Do I need to wrap the trunk of a west facing Spring Snow crabapple tree in white? 

Welcome to the KSL Greenhouse show! Join hosts Maria Shilaos and Taun Beddes as they talk about all things plants, tackle your toughest gardening questions, and offer tips that can help you maintain a beautiful yard. Listen on Saturdays from 8am to 11am at 102.7 FM, 1160 AM, kslnewsradio.com, or on the KSL NewsRadio app. Follow us on Facebook and Instagram at @kslgreenhouse. Happy planting! #KSLGreenhouse    Here’s what we covered this week:  Guests: Brian Lloyd with Olson’s Greenhouse, Deb Jordan and Tamra Adams with ARUP  Plant of the week: Rosemary  9 o’clock feature: Sweet Potatoes vs. Yams: What’s the Difference?  10 o’clock feature: Watering in the Winter  And more of your questions and concerns! 

Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in 2024.If you haven't heard already I'm pleased to say we've now launched our PR Masterclass: The Intersection of Data, Planning and Measurement event. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.The other big news in public relations is that the PRmoment Awards 2025 are open. The final entry deadline is on January 17th. Miss it and miss out!Also, thanks so much to the PRmoment Podcast sponsors the PRCA.JANUARYPitchesIceland appointed TangerineHenkel appointed BCW/BursonMinistry of Justice appointed KindredAirbnb  appointed The Romans.M&AMerger of BCW and H+K to become Burson and create a £1bn + agency.Bully Pullpit Interactive acquired Boldt. FEBRUARYPitches“This is often the hangover from the Golden Quarter Pitches that start to get announced.”Bolt appointed Boldspace.Burger King appointed The Academy.British Gas appointed Smarts. M&A SEC Newgate acquired a 70% stake (over 5 years) in Athens HQ V+O Group.Real Chemistry acquired Avant Healthcare -Havas acquired Ledger Bennett. MARCHPitchesPepsi appointed Hope & Glory.“The first change for Pepsi in 14 years. This was a big big brief.”Taco Bell appointed Earnies.“You never forget your first win'Pizza Express appointed Pretty Green. M&AMHP acquired La Plage (creative content above the line agency). First acquisition for MHP since its acquisition by Next15.W acquired Franses,Havas appointed WildernessAPRIL PitchesWilliam + Grant appointed Exposure.Shark Ninja appointed  BursonTinder appointed The AcademyCarlsberg appointed Hope&GloryEA appointed Premier.M&AAccenture bought Unlimited“In my mind one of the smartest deals that was done this year.”WPP announced that leading global investment firm KKR has made a growth investment in FGS Global.“WPP has focused on releasing cash and consolidation and they've done that impeccably well.”“The holding companies and the big private equity firms have all realised that scale is important.”MAYPitchesEDF appointed Tin Man/Lucky Generals“What we've seen in consumer PR is... the agencies who went into the year strongest, have come out even stronger.”Reebok appointed Brand Nation.Pringles appointed Mischief MHP.Unilever appointed Golin“Nothing beats the UK, no one comes close, in terms of strategic creativity.”M&APagefield sells to PPHC.JUNE/JULYPITCHESFamous Grouse appointed Pretty Green.B&Q appointed Romans.Homebase appointed Aduro.The Independent appointed W.WRAP appointed Kindred.National Grid appointed 9 agencies to a “Community Agency Framework” for next 3 years – Grayling, Cavendish, Lexington, Aecom, Arup, Camargue, Copper, grasshopper, JBP.M&APublicis acquired Influential.Havas - acquired a controlling stake in Klareco Communications.Prime Weber Shandwick – MBO. AUGPITCHESMoet Hennessy appointed Earnies - wines and spirits division of LVMH.Dept for Education appointed FourArla Foods -appointed City Press.  

The Irish Girl Guides (IGG), in collaboration with Engineers Ireland, is excited to announce the launch of the Engineers Ireland STEPS Ladybird Engineering Badge. This new Badge builds on the success of the Engineering Badges for Brownies (ages 7-10) and Guides (ages 10-14), extending the opportunity to explore STEM (Science, Technology, Engineering, and Mathematics) activities to girls aged 5-7. With the Ladybird Engineering Badge, Irish Girl Guides and Engineers Ireland aim to inspire young girls to explore STEM and consider engineering careers. The badge introduces fun, hands-on challenges that foster creativity, curiosity, and teamwork while building problem-solving abilities and an engineering mindset. By engaging in this initiative, girls are empowered to see themselves as future innovators in a traditionally male-dominated sector. This partnership aligns seamlessly with IGG's Journey Programme and mission to enable girls and young women to reach their fullest potential as responsible citizens of the world. The initiative also supports several UN Sustainable Development Goals (SDGs), including SDG 5 Gender Equality, SDG 10 Reduced Inequalities, SDG 1 No Poverty, and SDG 4 Quality Education. It envisions a future where young girls can contribute to sustainable engineering practices that address global challenges. Since the launch of the Engineering Badges in 2018, more than 3,500 Brownies and Guides have earned their Badges, highlighting the success of this initiative. By introducing the Badge to Ladybirds, IGG and Engineers Ireland aim to inspire girls from an early age, empowering them to believe in their abilities and pursue their ambitions, promising a bright future ahead. "At the moment less than a quarter of both engineers and engineering students in Ireland are female. It is clear that more must be done to encourage girls and young women to take up roles in this fascinating industry, particularly if Ireland is to develop the kind of large and diverse engineering profession needed to meet tomorrow's challenges," said Damien Owens, the Director General of Engineers Ireland. "Through our collaboration with the Irish Girl Guides, a community-focused organisation with which we share many values, we are delighted to have the opportunity to promote engineering to young girls, opening up greater opportunities for their future," said Owens. Róisín Mills, the Programme and Training Commissioner, said, "Our mission at IGG is to develop girls into global citizens. Through our partnership with the Engineers Ireland STEPS programme, we have delivered high-quality STEM education to our youth members, broadening both their knowledge and understanding of engineering, as well as their prospects in STEM fields. The Ladybird Engineering Badge is a great way for our youngest members, the Ladybirds, to be exposed to engineering topics in a fun and engaging way." The Engineers Ireland STEPS Programme unlocks the potential of engineering for school children eager to make a meaningful impact in the world. The award is one of four primary and post-primary student engineering initiatives coordinated by the STEPS programme, which is funded by the Department of Education, Arup, the EPA, ESB, Intel, and Transport Infrastructure Ireland (TII). Irish Girl Guides has 10,000 members across Ireland. Guiding started in Ireland in 1911 and operates throughout the 26 counties with 1,600 volunteer Leaders providing an informal educational programme of fun and challenging activities that foster confidence and leadership skills in girls and young women, enabling them to develop to their full potential and to become responsible citizens.

“A lot of the keys to decarbonisation are really simple, cheap ones if only we could break ourselves out of our normal patterns,” says Arup's Joan Ko in this illuminating episode of Game Changers and Transition Makers. In conversation with Ashurst's Elena Lambros, Joan describes how Arup works with clients to engineer more sustainable environments and communities. Joan advocates a place-based approach to decarbonisation, where local infrastructure and social networks are reimagined to create climate-positive outcomes. She also emphasises the value of leveraging existing resources, such as under-used buildings, to achieve cost effective low-carbon solutions. Along the way, Joan and Elena zoom in and out from the private sector to the public sector and from the personal to the political to reveal smarter ways to achieve climate action. Listen back to the complete Game Changers mini-series – featuring an array of inspiring guests – by subscribing to ESG Matters @ Ashurst on Apple Podcasts, Spotify or wherever you get your podcasts.See omnystudio.com/listener for privacy information.

In today's podcast we talk about how modern engineering consultancy really can change lives by creating sustainable infrastructure that focuses relentlessly on delivering creative, value-led solutions for the benefit of people, places and planet.I am deliberately quoting from the values page of engineering design firm Buro Happold in honour of the fact that my guest today is Paula Gough, the newly installed UK Development Director for Infrastructure responsible for bringing, as she puts it, “some exciting new thinking into the UK infrastructure market”.It is quite a challenge. Given the scale of infrastructure ambition set out by the Chancellor in last month's budget and the unbelievably tight financial, social and environmental constraints that come with this ambition for growth, we will need every ounce of new thinking to make it all stack up.But of course, Buro Happold is synonymous for innovative thinking around difficult problems from the moment the extraordinarily gifted engineer Ted Happold left his successful career at Arup in 1976. Legend has it that he headed to the University of Bath to became professor of Architecture and Engineering Design and then found Buro Happold after Arup refused to allow him to start an office in Bath.The firm remains the forward thinking, design and people focused business today. Famous for tackling some the globe's trickiest engineering projects and for doing so with a focus and attention on driving the absolute best community, environmental and economic outcomesWhich is why Paula's new role caught my attention. I first interviewed a very young and ambitious Paula Farshim - as she was then - for NCE back in 2007 when she was just starting her glittering career as Hyder Consulting's graduate of the year. She was certainly bent on creating change back then.So a few decades on and with this new role, how can she help a firm like Buro Happold drill deep into this world of infrastructure to rethink our approach and deliver those vital creative solutions to our global challengesWell let's find out ResourcesBuro Happold websiteSATRO - about the charityThe Budget - Nov 2024NCE interview - a glittering career (behind paywall)Being a DE&I and Fairness Inclusion and Respect (FIR) Ambassador

Dave is trying to change our perception of everyday things again. Last season, it was menus and this time it's queueing! Did you know there's a very precise science behind waiting in line? Well, in well-designed queuing, anyway.Brett Little, the People Movement Lead for Arup in the UK will tell us all about the Disney Queue, bottom-filling pints and why there is sometimes karaoke after rugby games. Also, what do Carly Rae Jepsen, the French croquet team and Vinny Jones have in common? You'll find out when you hit play!To listen to Dave on the radio, check out https://www.todayfm.com/shows/dave-moore-1499732To see Neil on tour, check out www.neildelamere.com/gigsFind out more about Brett's work here https://www.arup.com/contact-us/brett-little/Order Dave's book here https://www.easons.com/daves-bad-jokes-pb-dave-moore-9781804582060Presented and Produced by Neil Delamere and Dave MooreEdited by Eimear Shannon and Nicky RyanMusic by Dave MooreArtwork by Ray McDonnell Hosted on Acast. See acast.com/privacy for more information.

Kelen Marczak Polli is a Stormwater Engineer at Arup, and is a very deserving recipient of this year's Australian Emerging Stormwater Professional of the Year Award by Stormwater Queensland AND the Queensland Emerging Professional Engineer of the Year Award by Engineers Australia. In this chat, Kelen share's her amazing story - coming from Brazil with an engineering degree but very little English, the struggle to land her first engineering job in Australia, and advice for other students and graduates starting their engineering careers.Useful links:Kelen on LinkedIn (here)Kelen on Instagram (here)Engineers Australia "Internships Information for International Students" (here)Engineers Australia "Global Engineering Talent Program" (here) For further information about Ocean Protect, check us out at www.oceanprotect.com.au Hosted on Acast. See acast.com/privacy for more information.

 Malin Lindblad is the Principal Sustainability Consultant at Anthesis in Sweden. With a passion for sustainability, Malin's strength lies in supporting clients and stakeholders to ensure  sustainability solutions align with and challenge their ultimate goals. Prior to working at Anthesis she held positions as a Technical Director at Mott MacDonald and a Senior Mechanical and ESD Engineer and Associate at ARUP in Australia. She has extensive experience in building and precinct design and delivery across a range of market sectors. Through her work, Malin continuously uses her technical background in combination with her project delivery experience to get the best project outcome. She joins the Think.Future podcast to share her reflections on differences in the applications of systems at scale and where the roles of stakeholders involved in scaling systems can vary. 

Arup Banerjee is the co-founder and CEO of Windfall, a data company that estimates the net worth of every American. In this episode of World of DaaS, Arup and Auren discuss: Why accurate wealth data is so difficult to come byThe best indicators of high net worthCommon misconceptions about wealth distributionBuilding data co-opsLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Arup Banerjee on X at @ArupBanerjee07.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

Over the past 20 years, more than 50 antibodies have been identified and associated with autoimmune neurologic disorders. Although advances in diagnostic testing have allowed for more rapid diagnosis, the therapeutic approach to these disorders has largely continued to rely on expert opinion, case series, and case reports. In this episode, Allison Weathers, MD, FAAN, speaks with Tammy L. Smith, MD, PhD, an author of the article “Therapeutic Approach to Autoimmune Neurologic Disorders,” in the Continuum® August 2024 Autoimmune Neurology issue. Dr. Weathers is a Continuum® Audio interviewer and associate chief medical information officer at the Cleveland Clinic in Cleveland, Ohio. Dr. Smith is a GRECC investigator and staff neurologist at George E. Wahlen Veteran Affairs Medical Center and an assistant professor of neurology, at the University of Utah in Salt Lake City, Utah. Additional Resources Read the article: Therapeutic Approach to Autoimmune Neurologic Disorders Subscribe to Continuum: shop.lww.com/Continuum Earn CME (available only to AAN members): continpub.com/AudioCME Continuum® Aloud (verbatim audio-book style recordings of articles available only to Continuum® subscribers): continpub.com/Aloud More about the American Academy of Neurology: aan.com Social Media facebook.com/continuumcme @ContinuumAAN Transcript Full episode transcript available here   Dr Jones: This is Dr Lyell Jones, Editor-in-Chief of Continuum, the premier topic-based neurology clinical review and CME journal from the American Academy of Neurology.  Thank you for joining us on Continuum Audio, which features conversations with Continuum's guest editors and authors who are the leading experts in their fields. Subscribers to the Continuum journal can read the full article or listen to verbatim recordings of the article and have access to exclusive interviews not featured on the podcast. Please visit the link in the episode notes for more information on the article, subscribing to the journal, and how to get CME.   Dr Weathers: This is Dr Allison Weathers. Today, I'm interviewing Dr Tammy Smith about her article on therapeutic approach to autoimmune neurologic disorders, which she wrote with Dr Stacey Clardy. This article is a part of the August 2024 Continuum issue on autoimmune neurology. Although, one of the things I love most about being an interviewer for Continuum is getting the opportunity to meet new neurologists and learn all about their areas of expertise, there's something really special when I get the chance to interview and catch up with old colleagues - and today, I'm fortunate to do just that. I had the privilege of working with Dr Smith when she was a resident at Rush, and I'm so excited to be able to speak to her today about her fantastic and really comprehensive article on this very timely topic. Welcome to the podcast, Dr Smith, and please introduce yourself to our audience.   Dr Smith: Hi. Yeah, thank you for inviting me to participate in the podcast and to write this article. So, I'm Tammy Smith. I am a neurologist who practices in Salt Lake City. I primarily work at the Salt Lake City VA Medical Center where I get to treat veterans with all sorts of neurologic diseases. I'm also an assistant professor of neurology at the University of Utah in the division of Neuroimmunology and Autoimmune Neurology, and I serve as a Clinical Consultant for ARUP Laboratories to help improve diagnostic testing for immune-mediated neurologic diseases.   Dr Weathers: Wow. That is a lot of different roles and things that you have on your plate. I want to start, actually, by talking about the article. Again, you cover so much ground (you and Dr Clardy) in this really comprehensive article, but if you had to choose the one most important message - if you wanted our listeners to walk away remembering one key point, what would it be?   Dr Smith: I think the key point I want our listeners to think about is just to use the resources that are available to you. Nobody can have all of these drugs (as we're talking about treatment of autoimmune neurologic diseases in this article) - no one can have all of those drugs memorized, all of the mechanisms of action, all of the approved treatments and off-label treatments, and all of the symptomatic therapies. But that's why resources like the Continuum exist - so that we can provide those resources to clinicians who are busy at that touch of, er, hopefully - or when they open their issue - to get the information they need to make decisions to take good care of their patients.   Dr Weathers: I think that is so reassuring. As I was reading this article, that was, like, one of the things that really struck me is that, you know, thinking about even being a resident and studying for something like the rate exam, you know, how much easier it used to be when there was such a limited number of drugs thinking about the autoimmune diseases or epilepsy, where just the number of drugs has just, kind of, multiplied so manyfold since I was in training, that it's really overwhelming. And I think you make a great (and as I said, a very reassuring) point that we don't have to memorize these, that there are these incredible resources (like Continuum) where it's not any longer about kind of memorization and keeping it in our heads, that it's more about knowing where to look and thinking about what's the right thing for the patient - knowing how to go and get the information is the more important knowledge there. And, actually, thinking about that and moving on, given your expertise, how do you personally approach the management of a patient with an autoimmune neurologic disorder? Again, in the article, you speak about all the different things to keep in mind, both from a therapeutic (really, treatment) standpoint, as well as a symptomatic standpoint - but what is your personal approach?   Dr Smith: My personal approach really involves considering whether the diagnosis of an autoimmune neurologic disorder is correct, first and foremost, and gathering the information to help support that diagnosis - and I think that's something that often gets overlooked in the excitement of a patient coming in with a rare-looking syndrome. Someone sends off diagnostic testing, rules out a few things, decides it's autoimmune, and starts down a pathway and keeps pushing forward. And I understand that inclination on a busy neurology service or in a busy clinic to just decide on one path and move forward, but I'm always questioning the diagnosis, even in the presence of positive antibody results sometimes. If my patient doesn't respond to the treatment that I'm giving them based on their presentation and the antibody results, I reassess and wonder if there's something else going on, are there two syndromes going on, or was that antibody result really not the right answer for some reason. So, I think my approach, really, is to always have a healthy amount of skepticism around the diagnosis, and even when I'm fairly confident in the diagnosis, to continually reassess that patient and their unique response to treatment. And then, also, their unique circumstances - so, everyone will need different symptomatic management, as well as different rehabilitation resources and other resources mobilized to help them maximize their recovery. And so, there's just not a “one size fits all” approach, but always keep talking to the patient, keep re-evaluating, stay curious, and don't be afraid to change paths when things aren't making sense.   Dr Weathers: I think that is incredibly sound, really thoughtful advice. So, I can imagine how incredibly challenging those cases must be when you think you have the right answer, it looks like it's lining up, the antibodies are pointing you in the right direction, and then, they're not responding. What else do you feel is the most challenging aspect of the management of these conditions? Is there some other kind of aspect that you also feel is really challenging in the treatment of these patients?   Dr Smith: Yeah, I think other challenges are really access to state-of-the-art therapies due to financial barriers - I think that's a pretty significant challenge for a lot of these patients, and I think we need to continue to work on advocacy efforts to make sure all patients have access to the medications they need to treat the disorders they are diagnosed with. And it's a real challenge, even when there's FDA-approved therapeutics - a lot of them are quite expensive, and then we end up playing the insurance game, and we learned that AI is automatically denying people's insurance claims, and so, we're battling computers as well as insurance companies. And I think that's a really significant challenge for a lot of these patients. And then, really, just the fact that a lot of immune-mediated neurologic disorders have a long tale. So, we don't treat a patient the same way we do for an infection and expect a dramatic and rapid recovery - a lot of the recovery for these patients happens over months to years. It's a process, and I think it's really important to be counseling patients and caregivers and other providers and educating them about this that we continue to mobilize resources to help our patients long past their inpatient hospitalization and the most dramatic part of their recovery.   Dr Weathers: Again, you raised some really insightful points there. No, I think they're really key. And I think, to your point, that even for some of these patients, that even if we can get over the economic barriers of the medications themselves and get them authorized, get them covered, you're left with, for a lot of patients, all of the other limitations of some of their social determinants of health challenges, right? So, the transportation challenges to even kind of get them to the appointments, and some of the other challenges they face, which makes some of these treatments very, very hard for them to be able to accomplish. So, it is very challenging - I think that's a very important call-out. What do you think is the easiest mistake to make when treating patients with autoimmune neurologic disorders, and how should our listeners avoid it?   Dr Smith: Yeah, that's an excellent question. One of the most common mistakes I see is either overvaluing diagnostic testing or not ordering the appropriate diagnostic testing for the clinical syndrome in any given patient. And where this comes into play, really, is the fact that when we order diagnostic testing in the United States for immune-mediated neurologic disorders, these autoantibody panels are available to us that test for a multitude of autoantibodies all at the same time, and if we don't choose the appropriate test for the clinical syndrome that the patient is there with, we run the risk of getting a positive result for an antibody that's unrelated to the syndrome we're seeing in the patient – and no test is 100% specific (or 100% sensitive, for that matter), but these low-specificity issues when you indiscriminately test really can cloud the clinical picture and delay getting the appropriate diagnosis. And so, I really think that one of the biggest mistakes is seeing maybe a low-positive result for an antibody that does not match the clinical syndrome if you go back to the books and use your resources to figure out if that result is meaningful - overvaluing that antibody result and maybe plowing forward with a treatment plan that involves a long course of immunomodulatory therapy is a pretty significant mistake. And then, on the flip side is that because these panel tests, you order them as a block, and you think that you ordered the right thing - or you think that whoever you asked to order the order for you ordered the right thing – and so often, people say the panel was negative, and they don't look at the individual results of the antibodies that were tested in the panel, and because different antibody panels are designed to test for different clinical phenotypes. I see the error where a clinician thinks that all of the antibodies necessary to test for were tested for and negative, and now they feel like their hands are tied. And so, it's both this overvaluing the diagnostic testing and forgetting to question the testing results if they're not what you expect once you get more clinical data - I think both of those are pretty big mistakes. And continuing, again, always be curious, always recheck results, and don't take laboratory values in an EMR that are in black and white as the stone-cold truth that tells you your answer - you have to stay curious about the patient, their history, their neurologic presentation, their response to treatment over time, and really keep assessing. My other soap box here about diagnostic testing is that, historically, a lot of the antibodies that we test for were called paraneoplastic (and that's because they were some of the first antibodies discovered, so, they were some of the earliest ones that we developed tests for), and clinical reference laboratories continue to offer paraneoplastic panels for historical reasons and because a lot of people think that that's what they want. But, paraneoplastic panels, in and of themselves, are not representative of a specific clinical phenotype - they just diagnose patients who have a high risk of malignancy associated with an antineural antibody. And so, most of the clinical reference labs I know of - certainly at ARUP, we have a notice on our testing page, I know Mayo Clinical Laboratories also has a notice that says, “Paraneoplastic panels are not generally the recommended panel to test for antineural antibodies. Consider ordering the phenotype-specific panel that fits the patient's clinical syndrome”. And I think that's super important – we still have paraneoplastic stuck in our head for historical reasons, and it is almost never the right answer.   Dr Weathers: It's really interesting. At my organization, you know, we actually have had some really thoughtful conversations about, do we really restrict it (you know, as part of lab stewardship efforts) - and, you know, these are expensive, and to your point, they can be frankly, really dangerous, you know, to really send somebody down this wrong path with a lot of surveillance, committing them to immunomodulatory therapies, and take you in completely the wrong direction when, actually, your low test probability was very low. So, I think that is an excellent one to really call out and for people to be very thoughtful of - and the way, again, to avoid it is to be very thoughtful about the panels. And for people, certainly, they are very convenient, but people need to be really aware of what's in them and what they are ordering and how to interpret them. And I love that advice about not just thinking about the wholesale as negative - really, you know, for many of us, they are still coming in as scan documents, you know, click into them, read every line, really understand what those results mean.   Dr Smith: And I would also say that I think people don't realize, but clinical reference laboratories would love for you to reach out when there are questions. So, if you don't understand the diagnostic testing that was performed or result, you pretty much all have hotlines. You can call and reach out to an expert in the testing and ask them some questions, and don't be afraid to reach out to your colleagues who might have more experience. We love hearing from people with questions and helping to direct them to the right testing and help them get the answers that they really want to for their patients.   Dr Weathers: I think that is a great plug. Before you order, preferably, before you send in.   Dr Smith: I do like when I hear from people before mistakes were made. Yes. That's nice.   Dr Weathers: It's a great point.   Dr Smith: When you order these panels, you do run the risk of having these low positive results that may or may not be clinically meaningful. And we do recommend that most of the diagnostic testing be ordered in both serum and CSF. And so, a good example of a mistake that can be made is a very low-positive NMDA-receptor antibody in serum - maybe it was ordered for a patient with cognitive decline or confusion (maybe not under the ideal clinical scenario for ordering), and then it's negative in the CSF. So, an NMDA-receptor positive, negative in the CSF, not the right clinical picture, people can get really jazzed and want to treat an NMDA-receptor encephalitis, that in that case, really isn't meeting diagnostic criteria, and there are excellent diagnostic criteria that have been developed and published for that disorder and for several other autoimmune neurologic disorders, and I think going back to those criteria and really questioning yourself before you start blindly down a path based on a lab result is really important.   Dr Weathers: I think that's excellent advice, too, always keeping that in mind that just because you have gone down this path and gotten that result doesn't mean that you are stuck and committed to it. Always keeping that criteria in mind, always going back, always checking it is really important as well. Moving on from mistakes to kind of an adjacent question, what do you think is the biggest controversy right now when it comes to the treatment of patients with autoimmune neurologic disorders?   Dr Smith: You know, one of the big controversies that I see and I'm concerned about is that we've gotten into a habit of treating the way we've always treated based on expert opinion, and while experts have their opinions based on a lot of experience, they don't take the place of well-designed randomized controlled clinical trials - and in rare diseases (like autoimmune neurologic diseases), it can be really challenging to conduct those trials, especially in the face of people who have a pathway that they always do with their patients. If they have a NMDA-receptor encephalitis patient, they feel very comfortable doing their standard of care with IV steroids and then either plasma exchange or IVIG, and then possibly (and very often), I see following with a B-cell inhibitor, like rituximab, as sort of just a “kitchen-sink” approach to treatment. And while I understand the passion and the desire to make a really sick patient sitting in front of us better as fast as possible, I don't think we have adequate evidence to support that being the “one-size-fits-all kitchen-sick” approach for treatment. And I really am passionate about all clinicians all over the world, supporting randomized controlled clinical trials that are well-designed with the backing of experts in the community, so that when we look at a patient and tell them that we recommend a course of treatment, we're recommending it based on the best quality evidence available, not just what everyone's always done before. I think we can do better than that. And I think there's some controversy in this. Some people think that it doesn't make sense, we already know the answer, but I would say we haven't asked the right question and thoroughly investigated enough. And this is especially important with children, right? We know pediatric patients often don't have well-designed clinical trials to guide their treatments - but in NMDA-receptor encephalitis, many of the patients are children, and I think that they deserve to be involved in well-designed clinical trials in order to support the recommendations that we make for treatment.   Dr Weathers: And in addition to children, think about all of the other patient populations that have traditionally not been well represented in trials, right - pregnant patients, patients of color (historically very underrepresented in trials) - many, many other patient populations that have not been adequately represented.   Dr Smith: Absolutely. Yeah. I think we need to really care about that and face that problem head on and speak to it. We can't just say this is the way we've always done things, so we're going to keep doing it that way. I think we owe it to our patients and ourselves, when we look our patients in the eye, to say that we have good evidence to support the recommendations we're making.   Dr Weathers: I think we have already answered this question in many ways with each of the questions we've already talked about, but is there any other strong arguments that you can make for why it's important for neurology clinicians to read your article?   Dr Smith: Dr Clardy and I spent a lot of time working on this article, trying to put together a piece that will be a resource that people could turn to again and again. I don't think that this article is something that you should read from top to bottom and think that you've absorbed and digested everything, right? So, what we work to do was to really provide a structure and a framework to think about the treatment of immune-mediated neurologic diseases. So, rather than memorizing specific drugs for specific conditions, we developed sort of a space where you could talk about B-cell targeting therapies and the different ways we can target B-cells, we talked about complement inhibitors, neonatal FC receptors, and, really, just at a high level, how these drugs work and how they're targeted, so that going forward in three, four, five years, what I believe we'll know more about each of the individual diseases mediated by antineural antibodies. When we understand what causes that disease, we'll be able to go to a resource like this and choose rationally based on mechanism of action, a drug to treat our patient - even if it's in a patient with such a rare disease that we don't have the luxury of a clinical trial to guide our choices.   Dr Weathers: That's a really excellent point - and I know I've said it a few times, but I think you guys did such a really excellent job at really laying it out in a way that makes it this really comprehensive, really easy-to-use resource at that point of care for providers to be able to do exactly that. Well, I always like to end on a hopeful note, so, this is always my favorite last question – but, what do you think is the next breakthrough coming in the treatment of patients with autoimmune neurologic diseases?   Dr Smith: Yeah, I think in the near future (I certainly hope, at least) that the next breakthrough is going to be in really being able to deliver personalized care based on what we understand about the mechanisms of a patient's rare disease. So, again, right now, I find we're kind of left with the “kitchen-sink” approach because we know so little about the mechanisms that drive each of these unique neurologic diseases and we don't have enough information from clinical trials to inform rational treatment decisions, so we go with these broad approaches - and I really think that in the near future, with work being done by a lot of people (dedicated people over the world) on biomarkers and things that predict either onset of disease or relapse or disease severity or really looking at basic fundamental mechanisms that drive disease, we're going to be able to make more rational choices in the treatment of these patients and mobilize the resources that are expensive, but valuable for the right patient at the right time.   Dr Weathers: That is a very exciting and hopeful future to look towards. Thank you, Dr Smith, for joining me on Continuum Audio. It was wonderful to get to spend this time with you again. Again, today, I've been interviewing Dr Tammy Smith, whose article on therapeutic approach to autoimmune neurologic disorders, written with Dr Stacey Clardy, appears in the most recent issue of Continuum on autoimmune neurology. Be sure to check out Continuum Audio episodes from this and other issues. And thank you to our listeners for joining today.   Dr Monteith: This is Dr Teshamae Monteith, Associate Editor of Continuum Audio. If you've enjoyed this episode, you'll love the journal, which is full of in-depth and clinically relevant information important for neurology practitioners. Use this link in the episode notes to learn more and subscribe. AAN members, you can get CME for listening to this interview by completing the evaluation at Continpub.com/AudioCME. Thank you for listening to Continuum Audio.

Welcome to another exciting episode of the Engineering Influence podcast from ECEC. Join our host, Thomas Grogan, Senior Director of Economics and Market Intelligence, as he sits down with Tembi Hommes, Global Chief Data Officer from Arup, to dive deep into the realm of digital transformation. In this episode, Tembi shares her unique perspective on what digital transformation means beyond just technology. She emphasizes the importance of optimizing processes, ensuring data integrity, and setting up robust security measures. Learn how the AEC engineering industry can benefit from adopting standardized data language and achieving interoperability across systems. Discover practical advice for smaller firms looking to embark on their digital transformation journey, and understand the critical role of training and change management in successful implementation. Tembi also discusses the potential of emerging technologies like GenAI and their transformative impact on engineering and design. Whether you're a large firm or a small business, this episode offers invaluable insights into leveraging data and technology to drive innovation and achieve strategic business outcomes. Don't miss out on this informative discussion!

In this episode of the Elevate Podcast, we're joined by Arwen Dickinson, Head of Delivery at Unispace, to explore the award-winning Arup office fit-out in Auckland. Aimed at achieving the rigorous Living Building Challenge certification, this project stands as one of New Zealand's most sustainable commercial interiors. Arwen shares insights into the sustainability achievements, including an impressive 99% waste diversion from landfills and the use of locally sourced, non-toxic materials.We delve into the cultural integration aspect of the project, where Unispace collaborated with local Māori iwi to honor Aotearoa's heritage. The design concept, "Mai i ngā maunga ki te moana," creates a spiritual connection between the history of the place and a regenerative future, making the workspace more than just an office—it's a journey that reflects New Zealand's rich cultural narrative.Arwen also discusses the significant impact the project has had on employee well-being, with post-occupancy data showing a 95% utilization rate and 100% of employees believing the office design supports their well-being. Tune in to learn how this project sets a new benchmark for sustainable commercial interiors in New Zealand, blending cultural heritage with cutting-edge sustainability practices.Useful linksUnispaceSupreme Award for the 2024 NZ Commercial ProjectTake A Tour Of Arup's Sustainable Auckland Offices By UnispaceArwen Dickinson's LinkedInWhere else you can find usWebsite: https://www.masterbuilder.org.nz/Elevate Platform: http://elevate.masterbuilder.org.nzInstagram: https://www.instagram.com/masterbuildernz/Facebook: https://www.facebook.com/registeredmasterbuildersYouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVegTwitter: https://twitter.com/MasterBuilderNZ

Drop us a message!In this week's podcast episode, we're again speaking to Lauren Burton, the Social Media Lead at Arup, as well as Rita, Nikki, and Georgia from the Giraffe Social team.We're covering topics such as a special YouTube ads update, trends for the B2B marketing space, and how to effectively utilise storytelling on social media to create engaging content.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

In this episode of Hiring Excellence with Johnny Campbell, we feature the first panel from SocialTalent Live, where leading experts discuss the future of candidate experience. Johnny is joined by Kevin Grossman, VP of Research at ERE Media, and Cheryl Peterson, Regional Talent Resourcing Leader at Arup, to explore the key challenges recruiters face in 2024. From integrating AI into hiring processes to enhancing human interaction, the panel dives deep into the strategies for creating a stellar candidate experience. Perfect for talent leaders and hiring professionals, this conversation offers actionable insights to help you stay competitive in today's talent landscape.

Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here, we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in the summer of 2024.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew launched Andrew Bloch & Associates in 2020.Before we start, our PR Masterclass: Agency Growth Forum has now launched. It's on 12th November 2024, 8:30 am to 5:00 pm GMT. Both face-to-face and virtual tickets are available. The event is held in central London.“There is momentum building. We're going into the golden quarter.”“My observation is that the same agencies are doing very well, but there are some agencies that are struggling.”“As always, it's important to keep an eye on your margins.”“Brands are being cautious…there's a fair bit of try before you buy."“Everything is going in the right direction. The work being done by agencies is bold.”The summer's PR Pitch wins:Castore hires Pretty Green. Famous Grouse also hires Pretty GreenB&Q hires The RomansIkea franchisee Ingka Centres hires The RomansVirgin Voyages also hires The Romans The Independent hires W Communications. All Things Butter hires MunchZenDesk hires AxicomHomebase hires Aduro Jammie Dodgers (Fox's Burton Biscuits) hire FrankEvri hires CitypressBrewdog hires Ilk UK Export Credit Agency hires EulogyWRAP hires KindredOpen Table hires LaunchNational Grid hires nine agencies to its “community agency framework” for the next three years, namely Grayling, Cavendish, Lexington, Aecom, Arup, Camargue, Copper, grasshopper and JBP.The summer's M&A activityWPP exit FGS Global - KKR takes majority control - valuing the company at $1.7B$AKT Health sells to JPA Health, the US HQ full-service healthcare group. Ascential (formerly known as Emap) to be acquired by Informa - £1.2bn cash offer deal.  Ascential owns Cannes Lions and Warc, a deal which is subject to regulatory and shareholder approval. Ascential is FTSE 250 - Cannes Lions generated 131M last year with an EBIT of 55M+.  Publicis acquires Influential - a leading influencer marketing platformHavas - acquires controlling stake in Klareco Communications - 3rd acquisition this year to add to global strategic advisory network H/Advisors.Prime Weber Shandwick – MBO – Swedish creative PR agency bought ten years ago.  Will now operate as an affiliate owned by five members of the leadership team. Will remain a close partner in the network. Supreme Group (A US Healthcare and Life Science Comms and Marketing) acquires Bio Strata (a Cambridge based life science pr and marketing.)

In this week's episode, we're talking to Lauren Burton, the Social Media Lead at ARUP, as well as our Head of Operations here at Giraffe Social, Kate.We're talking all things B2B, including how to engage a B2B audience, maintaining long relationships with influencers in the B2B space, and managing risks in your marketing.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

The Hearing Architecture podcast, proudly sponsored by Brickworks, presents Again and Again and Again, a mini-series hosted by Hilary Duff. Each week we bring you interviews and conversations as we seek better ways to understand, harness and deploy the expertise and knowledge of professionals currently within the design community, at home and abroad. Our guests are all experts on circularity within the building industry and share the aim to display that waste is not an accident, but the consequence of decisions made at the design stage. Here is our opportunity. We as designers have an opportunity to do better. The construction, operation, and maintenance of buildings account for almost 30% of the globe's carbon emissions and 40% of global energy consumption. This current way of practice is unacceptable, unsustainable, and misaligned with climate reduction targets. Our current model of architecture makes these problems worse.  However, it also gives the architectural community a huge opportunity for impact and with a significant portion of new construction taking place in urban environments, cities have a role to play in encouraging sustainable construction methods and creating a market demand for low-carbon and bio-based materials. Enter this week's guest; Peter Vangsbo, Associate Director for Climate and Sustainable Services at Arup. Peter leads the Circular Cities Services the Arup Copenhagen office. As part of the Nordic leadership team, he provides deep expertise in the areas of circular systems, decarbonisation, resilience, and climate change.  His home city of Copenhagen is a locale often touted as being a hotbed of progressive, sustainable thinking, and of wide-spread design understanding and appreciation. This is something I saw and experienced first-hand during my visit, where an average apartment was just as likely to feature an PH5 Henningsen lamp as they are an Ikea piece. It's a city where city residents can swim in the harbour within the centre of the city, and visit, hike up or even ski down the envelope of the infrastructure facility that processes their household waste (Google CopenHill by BIG if you don't know what I am talking about). The urban setting of Copenhagen is like no other. Peter has experience working on large urban and infrastructure projects and has experienced success in championing low-carbon construction, efficient reuse of resources, and the specification of biobased materials. I was interested in speaking with Peter to understand when working on large-scale and vital city infrastructure, how public and private sectors can interact and how he has managed to focus conversations and processes around these green and self-proclaimed ‘radical' initiatives. We discuss aspects of business model innovation, finance and funding, governance and policy, locality-based sustainability goals, and how to use data to prove the benefit of sustainability against the feasibility targets so often aimed for in business.  We query the market barriers to accelerating the use of biobased building materials and how low-carbon construction needs to invest more in alternative building materials and we call upon industry leaders and city policymakers to make tackling embodied emissions a priority. This has been Again&Again&Again, a mini-series of Hearing Architecture, proudly sponsored by Brickworks, and made possible with the support of the Alastair Swayn Foundation. This episode was recorded during a period of residency with the Danish Arts Association in Copenhagen. Thank you so much for listening and thank you to our international guest Peter Vangsbo of Arup, Denmark for your advocacy and expertise and engagement of policymakers and key players across the public and private sector, as we continue to work towards sustainable cities and carbon-positive future. Our sponsor Brickworks also produces architecture podcasts hosted by Tim Ross. You can find ‘The Art of Living', ‘Architects Abroad, and ‘The Power of Two', at brickworks.com.au or your favourite podcast platform. If you'd like to show your support please rate, review, and subscribe to Hearing Architecture in your favourite podcast app. If you want to know more about what the Australian Institute of Architects is doing to support architects and the community please visit architecture.com.au This is a production by the   Australian Institute of Architects Emerging Architects and Graduates Network, in collaboration with Open Creative Studio. The miniseries Again&Again&Again is proudly supported by the Alastair Swayn Foundation. The Institute production team was Madelynn Jenkins, and Claudia McCarthy, and the EmAGN production team was Hilary Duff and Daniel Moore. This content is brought to you by the Australian Institute of Architects Emerging Architects and Graduates Network, in collaboration with Open Creative Studio. This content does not take into account specific circumstances and should not be relied on in that way. This content does not constitute legal, financial, insurance, or other types of advice. You should seek independent verification or advice before relying on this content in circumstances where loss or damage may result. The Institute endeavours to publish content that is accurate at the time it is published, but does not accept responsibility for content that may or will become inaccurate over time. Supported by: State Workshops We respectfully acknowledge the Traditional Owners of country throughout Australia where this podcast was produced, as the first storytellers, the first communities and the first creators of Australian culture. I extend that respect to the Traditional Custodians of country throughout the multiple places abroad where this podcast was recorded.  We thank Traditional Custodians for caring for Country for thousands of generations.  and recognise their profound connection to land, water, and skies.

Are Chinese cars of superior quality compared to Western-made vehicles? James shares his thoughts on this and laments the quality of dollar store goods. UK airlines may soon be required to disclose their carbon impact to passengers. Brian discusses the potential impact of this transparency. With the possibility of Kamala Harris becoming the next leader of the free world, we examine her stance on global warming and her past efforts. Could AI be the key to reducing wildfires caused by power utilities during extreme weather? James explores this intriguing possibility. In-Depth Discussions: Air Quality: Brian gives an update on the smoke situation in Moose Jaw and revisits the recent evictions in Lützerath, Germany, for coal mining. Affordable EVs: James talks about his experience with a low-range Nissan Leaf and the affordability of new electric vehicles in Colorado based on Kyle from Out of Spec Reviews. The $19/month new Nissan LEAF: https://www.youtube.com/watch?v=rsu0MrzcLJE Main Stories: Carbon Impact for UK Airline Passengers: The Guardian reports on the upcoming requirement for airlines to disclose their carbon impact, akin to nutrition labels for food. Chinese Car Review: Brian reviews the BYD Seal, highlighting its features and performance. Check out the detailed review from Kyle at Out of Spec Reviews. Listener Mail: Phil shares his excitement about his new all-electric household and plans for solar installation. Thanks for the feedback, Phil! Kamala Harris on Climate: A rundown of Kamala Harris's contributions to environmental justice and clean energy, featuring endorsements from climate organizations. Lightning Round: Heat-Related Deaths in Phoenix: Over 300 suspected heat-related deaths are under investigation. All-Terrain E-Bike: Birch Grolar's e-bike built for hunting and backcountry adventures. Shanghai's Offshore Wind Capacity: Shanghai plans to install 29 GW of offshore wind capacity, enough to power half the city. Shell Canada's Climate Goals: Shell Canada drops its 2050 climate goal from its website due to new anti-greenwashing laws. Beef's Greenhouse Gas Emissions: Beef emits 30-50 times more greenhouse gases per pound than burning coal. Canadian Carbon Tax: A new report states the Canadian carbon tax did not cause gas price hikes or inflation. New York's Largest Offshore Wind Farm: Construction starts on a 924 MW wind farm, set to power 600,000 homes. Global Renewable Energy Growth: Renewables projected to jump from 30% to 35% of global electricity by 2025. Cuba's Electric Vehicles: Cuba transitions from 1950s gas guzzlers to zero-emitting electric bikes and vehicles. Waymo's Robotaxi Vandalism: Waymo sues individuals for vandalizing its robotaxis. Walkability & Happiness: A report by San Francisco's Arup highlights the significant benefits of walkability in cities. The Clean Energy Show is released every week, so be sure to subscribe on your favorite podcast app to get new episodes delivered to you free! SUPPORT THE SHOW Make a small donation to our podcast today via our PayPal Donate page. E-transfer: cleanenergyshow@gmail.com James Whittingham's comedy podcast Sneeze! with James Whittingham RATE AND REVIEW US See The Clean Energy Show on iTunes, Spotify, or wherever you listen to our show. OUR STORE Visit our Merchandise store for T-shirts, hats, and more! CONTACT US Email: cleanenergyshow@gmail.com TikTok Channel: Clean Energy Pod YouTube Channel: The Clean Energy Show X (Twitter): Clean Energy Pod Threads: @cleanenergypod Bluesky: Clean Energy Pod James Whittingham: Twitter Brian Stockton: Twitter Leave us an online voicemail at SpeakPipe Copyright 2024.  

Send us a Text Message.KILL Movie Review with  @filmkopath   SPOILERS | Hindi! Kathy reviews KILL with Arup and Shubhadeep @filmkopath in our first collaboration. Kill is a 2024 Indian Hindi-language action thriller written and directed by Nikhil Nagesh Bhat.  The film stars Lakshya, Raghav Juyal, Ashish Vidyarthi, Harsh Chhaya, Tanya Maniktala and Abhishek Chauhan. Kill is being billed as the. most violent film ever made.#killmoviereview #killmovie #lakshya #nikkhiladvani Get early access to these reviews by joining Patreon or our YouTube channel! YouTube Membershiphttps://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA/joinPatreonhttps://www.patreon.com/CinemondoPodcastJoin this channel to get access to fun perks like exclusive content and private Discord channel!:https://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA/joinOfficial Swag https://shop.spreadshirt.com/cinemondoNew videos daily!!Subscribe for the latest movie reviewshttps://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA?sub_confirmation=1

Petros Kkolas is a Digital Consultant in Engineering, working on mega projects in the UK and Greece. His expertise lies in Highways Engineering and the development of sustainable mobility solutions for the clients he serves. He is currently employed by ARUP, a global engineering consultancy with more than 19,000 employees and 94 offices in 34 countries. The company was founded by Sir Ove Arup, an Engineer, Philosopher, and Architect. The most significant project was the Sydney Opera House, where the principles of Total Design were applied.In addition to his role at ARUP, Petros is also the Innovation Scout for the Midlands Region in the UK, responsible for promoting innovation activities in the region and engaging with start-up companies. Petros has also supported LGK Productions during the production of three documentaries with a primary focus on women. The three documentaries are:Queens of Amathus - trailer linkQueens of the Commonwealth - trailer linkQueens of Cyprus. - trailer linkHe is currently responsible for all PR and Media Liaison activities in the UK and Cyprus. In his free time, Petros practices creative writing and poetry. He is working towards the publication of his poetry collection in Greek by the end of the year.Travel is another passion that fuels his creativity and broadens his perspective. Petros has travelled to 25 countries and aims to reach 30 countries by the end of the year. Among all the places he's visited, New York and Rovaniemi in Finland hold a special place in his heart. The bustling city life of New York (documentary premiere) and the serene beauty of Rovaniemi (chasing the northern lights at -30 degrees) have left indelible impressions on him.In all these endeavors, Petros strives to bring together his diverse experiences and interests to create, innovate, and inspire. Whether it's through engineering solutions, documentaries, podcasts, or poetry, he is committed to making a positive impact.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT When an announcement came out about the experiential work being planned for the new Terminal One at New York's JFK Airport, I was familiar with some of the parties involved but not the one guiding it all - a design consultancy called Arup. I clicked over to LinkedIn and was surprised to learn this wasn't some little boutique company, but a multinational firm with more than 10,000 people. Arup describes itself as a collective of designers, consultants and experts working across 140 countries. One of the intriguing aspects of the company is that while it has teams very much focused on the creative process, it also has large teams focused on wildly different aspects of projects, like structural engineering and water conservation. I had a great chat with Gideon D'Arcangelo, a Principal at Arup who is running the JFK project and came over to Arup after many years at the much-respected creative tech firm ESI Design. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Gideon, thank you for joining me. I think the first thing to do is tell me about your company.  Gideon D'Arcangelo: Dave, it's great to talk with you. Gideon D'Arcangelo, I joined Arup five years ago. I just reached my five-year anniversary of joining. Arup is a global design and engineering firm, 20,000 people strong, with over 90 offices. So, we work at a global scale. We're really joined up globally, and we do all aspects of design. We are a very multidisciplinary firm. We started out as structural engineers. We are a firm that has major projects with the Sydney Opera House and the Center Pompidou.  Arup is a cooperative. It became a cooperative in the 1970s, and so we have members that work globally, and we pride ourselves on our interdisciplinary design and practice something called Total Design, which is the more integrated, the more different disciplines working together, the better the outcomes in the built environment. Our main focus is on sustainable development, and in fact, the United Nations' sustainable development goals are our mission statement for the company and we feel that we can really move the needle since we touched so many projects in the built environment globally, every year, we can really move the needle in that direction.  Interesting. So, I'm curious about the sustainable development part of it. Is that a pivot that the company has made seeing where things are going, or is that kind of always been in the DNA or has been for some time?  Gideon D'Arcangelo: I'm really happy to say that sustainable development has always been in the DNA. Arup's been a leader in this place and has been leading in these concepts of sustainable development for 30+ years, if not longer. There are certain professionals here, Joe De Silva, for example, in the UK, who have been leading in sustainable design and development thinking for over 30 years, and really, we are happy to see that the sustainable advice practice that we have as the world is caught up to really understanding that this is a priority and a necessity. So not a pivot at all. In fact, something that we're just really happy to see is that everyone is focusing on it and prioritizing it as much as the firm is. I was recently at a conference in Europe about digital signage. One of the major discussion points was what they coined as green signage and the whole idea of sustainability. I led a number of panels, one focused on the North American market, and I told the audience and confirmed it with the North American panelists. While green signage is a big deal, and there's a lot of discussion around sustainability in Europe and other parts of the world, it's barely on the radar in the US and Canada, perhaps to a lesser degree, with a notable exception, maybe very large corporations, but most businesses really aren't talking about it yet. Gideon D'Arcangelo: I think that's right that America tends to be and in Canada, North America tends to be a bit behind on this, and you get the leadership from Europe, from the UK, other parts of the world, I think, because resources are more constrained over there, frankly, and they're getting to understand the limitations of resources. They're better than we do here yet, but everyone has come to terms with that quickly. So we tend to learn a lot from what's happening in Europe and bring it to the Americas because we know it's what's coming next.  Yeah. Some of the European guys were saying just about any RFP or tender that you get that's right up top, they want to know about your sustainability point of view and practices as well. One of the American guys said that in the last three years, we've never seen it in a tender; it's not even stipulated.  Gideon D'Arcangelo: Yeah, it'll get there. It'll get there. It reminds me just of a project that I did at ESI back in 2015 for PNC Bank. PNC Bank, you may know, has just been a leader in the sustainable development of their real estate fleet for years, and there was a wonderful man named Gary Salson at the time, who was the director of real estate and commissioned the PNC Tower in downtown Pittsburgh, which at the time was the greenest sky riser and among the top 5 greenest sky rises on earth really pushed the envelope in terms of green design of a building. I was at ESI at the time, and we were commissioned to create a digital display component, the sculpture component is part of the lobby experience. That was intended to give the building a voice and have it talk about how it was using resources or how it was saving resources really ahead of its time, fantastic project, and for that, we had to design our own canvas, our own display, because we couldn't put a big energy hog in the building to tell the story of the building. It was an interesting design challenge.  So you were at ESI for a whole bunch of years, right?  Gideon D'Arcangelo: I was at ESI for 24 years, so yeah, a long time. That's where I grew up in my career.  Fantastic experience. What was your role there by the time you moved on?  Gideon D'Arcangelo: I was in the organization's leadership by the time I moved on. I also led our business development and marketing. In the end, there, I became a multidisciplinary creative director on some of our projects, for example, leading the design lead on this PNC Beacon Project. I joined the firm as a UX designer. We called it an interactive media designer in the mid-90s when I joined the firm.  Almost pre-digital.  Gideon D'Arcangelo: Yeah, it was right at the cusp of all that stuff, and ESI was always leading edge in that regard, and we had a team of people that did interactive design when there were very few people in New York City at least the very few firms doing that at the time. So that's how I grew up doing UX/UI designs for Museum interfaces. I was always into working in the built environment, creating some interesting museums and corporate programs. But over time, being there as long as I could, I was able to move into the position of design lead, where I could speak to the different disciplines required to deliver these experiences. So we have physical designers, technology designers, hardware folks, software designers in both front and backend software design, visual design, graphic design, both static and motion, and content people as well as writers who are in practice. Directing that whole team together, is how you get these comprehensive experiences, and so that was what I was doing at ESI by the end of my career.  And it's the kind of company that while it's substantially in that particular space, in comparison to a rep or those kinds of companies quite small and you would have been contracted into projects like PNC and so on, as opposed to leading them versus I assume now with the rep that you guys are largely leading these projects.  Gideon D'Arcangelo: That's right. It's a different dynamic. When I moved to Arup, it was really about making a jump in scale and so from working in a 50-person boutique pioneering innovative firm in New York for a couple of decades, going to a global firm that's operating at a whole different level of scale, really excited me, and I thought this was a really interesting place to experience design because it was being recognized in the marketplace in different ways. Various architecture firms were building up their experience in design practices. Arup was really interesting to me because it's primarily an engineering firm and so brings the deep technical acumen that no architecture firm could really bring to the table. So, I was attracted to a firm like Arup that could push into the next generation of experience design at much larger scales than we've ever seen it before.  So would you be competing for jobs with the populaces of the world in Gensler, or are they a different element of it?  Gideon D'Arcangelo: Again, it all just depends on the context. We work with the populace. We work with Gensler all the time in various capacities on very big projects. There are ways to carve out scope for an Arup alongside our partners like populace and Gensler. In some cases, we might find ourselves going up against each other for a certain piece of scope. All you know is that just happens in the course of business, depending on the client's situation and the way the scope has been described.  I'm guessing massive projects, but, at the end of the day, it's still a fairly small community, like the folks that at Populous and Gensler are some of the other companies?  Gideon D'Arcangelo: Yeah, for sure. It's a tightly-knit world. We have a lot of respect for each other and we cross paths a lot at various, professional crossroads and conferences, that sort of thing.  So how was it to go from a company where you knew what everybody else was doing, and you're of the same mindset to ending up in meetings with civil engineers and people who were experts in water treatment facilities and so on?  Gideon D'Arcangelo: Yeah, great question. I think that it was, first of all, exhilarating and inspiring, and invigorating. All of those things were really great. They were a catalyst for my thinking and what I wanted to do with my practice. I feel that the real part of being a good experience designer is being a good integrator of disciplines and being able to speak the language of multiple disciplines really fluently and so even at ESI, five different disciplines, it was not unusual, but a special mix of different expertise that were brought together. You had hardware people, you had people that knew about onsite construction and physical constructability, but you had people working on UX and UI design, and you had to be able to speak all those different languages, and dropped into Arup, suddenly 50 other languages to learn quickly, and, to really get, but there were many people that were interested in working with these integrated projects. So we have a fantastic lighting design here. We have acousticians of the highest order. We have fantastic AV designers but also even on the engineering side, we'll bring in folks that are working on urban planning. It was really interesting for me to find which folks resonated with what we were talking about. Actually, we did a project in Providence, Rhode Island, where Arup, led the master plan for what was called the unified vision for Downtown Providence. It was one of the early projects that I did here, supporting one of my colleagues in the Boston office, where we took an experienced design approach to planning how to renovate and reinvigorate Downtown, and for that, we were working on a larger scale than I'd ever worked before. It was a whole Downtown district. We're putting experience design interventions into this plan, but we're also looking at the engineering of the site and how to make it ready for public use in a variety of ways. So we worked both on the front end and on the back end, and all the infrastructure was as much a part of our design as the front-end experience pieces. That's what I was looking to do when I came here, and in fact, we did that, and it was a really interesting part of the design. It was so fascinating. We realized after a while that, after our Flood Modelers from the water team took a look at this and saw that the site was really going to be compromised in 50 years. We started to come up with a different design, building bridges, rather than digging tunnels, and a variety of things were done to actually shape the architecture of the site to anticipate the next 100 years and so I was like, that's the kind of thing we can do at Arup with this really highly integrated set of disciplines all under one roof.  Yeah, and that integration, I assume, is absolutely essential that you cannot operate in silos.  Gideon D'Arcangelo: Exactly, and I think that's been my skill, Dave, over the years: I'm a horizontally oriented person, and I'm a good interlocutor or translator. I can quickly pick up a language enough to understand what's critical in that one group and, make sure that constraint maybe is understood by another group that can't quite see it, and that's how I think you get to highly integrated design and make sure basically keep people talking to each other and keep working with each other, because every organization fights with silos because it's just the nature of larger organizations. It can be deadly if that happens, though, right?  Gideon D'Arcangelo: Exactly. It's mission-critical, So Arup is, I think, smart in the fact that we have people that cut across as well, like myself, and I'm not the only one who cut across as well as we have deep expertise in our disciplines.  You can go into an engineering meeting and not be bored to tears or completely confused by what's going on. Gideon D'Arcangelo: No, It's fascinating. It was just wonderful, always intellectually stimulating, and a really, really amazing group of talent here.  I have to say Arup came on my radar because of a post I wrote several weeks ago about JFK and one of the new terminals. I saw that your company was involved in that. Even though you're huge, I'm old and stupid, and I was completely unaware that you guys existed. That was intriguing to me. What were you doing there? And is that a typical project?  Gideon D'Arcangelo: That is a project that I am leading so I can really give you a good view into that, and I think it's an expression of all the things we have just been talking about the integration of multiple parts of a project that might in the past have been thought about as disparate or separate, and since the middle of 2022, Arup has been leading what the client calls the Art Branding and Digital Experience program of JFK New Terminal One and it came about because the Terminal has aspirations to be in the top terminals in the world when it opens in 2026, and it's known that these elements: a proper art program, a proper branding and storytelling program, and digital experience installations are all part of creating a true 21st-century Airport Terminal, and also, this is part of the larger context of the overall upgrade that's happening to all 3 of New York's airports, LaGuardia, JFK and Newark, and some of those new terminals are already online. You may have seen what happened at LaGuardia Terminal B was fantastic, right? I'm a lifelong New Yorker, so I'm benefiting from this.  Arup was deeply involved with Delta LaGuardia Terminal C. In fact, I did some work on that and Newark Terminal A just came online, so a lot of great stuff is happening from here. It's a good time for that, and the Port Authority of New York and New Jersey is leading that effort to really upgrade. And so as part of that, there's a real demand for this art branding and digital experience piece and the idea was that while the architect was making the base building, and Gensler is the base building architect, a fantastic team from Gensler is leading that, the client was looking for one team to give a very integrated passenger experience for you of what that layer was that storytelling and a sense of placemaking was going to be on the architecture and that was going to be delivered through art branding as they called it and digital experience, and so we took on that role at the time, and so we've been leading the vision for that layer and for that storytelling and placemaking piece. Since we started in 2022, we've gone through the strategy and design phases, and as you can imagine, 2026 isn't that far away. We're starting to move from design into production, and it was really key for that to make a strong narrative of what it meant to be coming into the New York airport and what's great about new Terminal One, Dave is, it's the only international terminal at JFK. People who are going to foreign lands are coming from foreign countries. So it's that kind of population coming through, and we had to create an experience really could only happen in New York. It couldn't be that this airport felt like something that was in Orlando or some other place it had to be for people coming from, coming, or New Yorkers departing or coming that it had to be something that could only happen in New York, and it's good that I'm a native New Yorker and I've lived here my whole life. I have a good sense of that. I like to think and we were really helping craft that narrative. We then put together a team to work with us, and so we brought onto our team, Eddie Opara from Pentagram is leading the branding effort. We brought on a wonderful art curator team called CultureCore, who we've worked with in the past, at Arup that is leading the art curation, and then Arup is leading the digital experience design aspect of that, creating a whole set of digital canvases that are integrated into the architecture and a real media architecture style way throughout the terminal experience, both on departures and arrivals, and then a company that you know about we brought on, just last year after about a year into the process we brought Gentilhomme out of Montreal to develop the digital content for those digital canvases. We have a really amazing team that we're working with.  Another cool part of this project is that the client asked us to collaborate with the advertising partner for the terminal, Clear Channel to have this art branding and digital experience program complement what they were doing and work hand in glove, like one experience. I'm happy that our client had the vision to do that, and the teams worked really well together to make something that was really passenger-centric and focused on what passengers needed every step of the way so that they worked together. It's they don't, there's no cacophony or competing for eyeballs and imagery. Instead, they work together because we work together and crafted the program.  How practically would that work in terms of, when you say they're working together, the digital at a home and the experiential art pieces?  Gideon D'Arcangelo: Yeah, there are many examples of that. Simply, we would work through each space and say, where are some of the high-value places where Clear Channel will do what they were doing and take that area, and then right next to that, we might put something that brings you into a New York sense of place, creating a moment, and so we went area by area and again, working together, it was going to really compose it together, I would say, and saying, hey, this area is good for that, and that area is good for that, and so one program came out of that. So that's what I mean.  Okay. So it means you're not running into conflicts around things like sight lines and you can design this in a way that makes sense as opposed to designing a terminal and designing where the experiential digital pieces go and then Chird Channel comes in and say, okay, what's left? Where can I put stuff?  Gideon D'Arcangelo: Exactly, because you know, everyone's important in this program and we did it. What's cool about it, I think, was we took a human-centric or passenger-centric approach to make those decisions and just thought, how can we make a great experience for passengers, and meet all the needs of the advertising program, meet all the needs of the experience design program, and keep it all organized that way. I'm just always curious how companies such as yours invest a lot of time and have a lot of deep conversations with their customers. How do you define experience? Because when I think of an airport, my idea of experience is perhaps different from some others. I'm intrigued by the big experiential art things and LED video walls and so on, because that's what I do. But for me, a great experience is wayfinding and status boards to tell me, “Am I late?” “Am I early?” “Where do I go?” All those sorts of things.  Gideon D'Arcangelo: Those are also critical foundational parts of a quality experience. So that's a great question. I just gave a talk last week to an aviation group, and that's one of the things I said is wayfinding is the foundation of passenger experience design.  It's boring, but it's incredibly important.  Gideon D'Arcangelo: It's critical, and for a geek like myself, it's not even boring and it's just so key, and it's not easy, and it's always being innovated, and in fact, there's a lot of innovation happening with digital in wayfinding now that we're quite involved in, actually, not so much on New Terminal 1 project, but other airport terminals and other places.  The functional experience design has to be right, and that's critical things. I'll just use an aviation example in a terminal. It's crystal clear where you need to go. It's crystal clear how much time it's going to take you and how much time you may have. You might want features on a mobile device that help you understand how you can get on tethered from your gate and roam and shop and eat and do a variety of things before you get on your plane. Those are key, and then there's the more ambient placemaking, sense of place environmental work also.  In this case, what we're doing with the New Terminal 1 is really that second category: creating that sense of place, telling that story, doing something that's all only in New York and doing that through a variety of means. It is that a whole other program is, in fact, happening for New Terminal 1 and one of the things I didn't mention. We also looked really hard at the wayfinding program to make sure that everything we were doing built off of that, too. There's a whole other because you have to pay attention to that functional side. We do work, though, in other environments where our team will get into the functional side as well as the ambient environmental side, because they really need to work together as one.  I guess it changes with every project, but I'm curious, most typically, where does your team start and stop? Or where does Arup start and stop on a typical project? Or is there no such thing as typical?  Gideon D'Arcangelo: There's no such thing as typical, but of course, that's a broad answer because every project is really interesting and unique. No, but we start early. We're a whole life cycle company and we work with our clients that way because we are strategists. Still, we're also builders wearing hard hats on site, making sure that everything got installed according to the strategy and the design, and the big movement right now, in my opinion, Dave, what's happening in the built environment world is the shift from design and construction into operations is getting increasingly smoothed over and thought through in a different way. So, a building was finished, and then people moved in, and there were various tasks like adding other things. “Add” is a term from air operational readiness that air airports used to shift from construction into operations because it has to work on day one; you can't take a few days to get it right. It has to work the moment it opens, you open the door. So there's a whole process, and Arup has that team. We can bring that to our clients as well, because our understanding of the design and construction process and the commissioning process at the very end, as it shifts into operations, gives us expertise in a way to make that as smooth as possible. But beyond that, there is a whole movement of using the tools, the digital tools that you create and design and construction as models that then can be brought through into operations and putting sensors into the building and putting a variety of things into the design of the building, so as you move out of design and construction, you have a digital model of the building that you can help use to operate and maintain and work with facilities management and other teams that are helping that building to operate more efficiently once it's opened. So, the long answer to your question is that we really will start when there's a blank sheet of paper with our clients and help strategize what needs even to happen all the way through. Of course design is our main bread and butter. Of course, we stay on during construction to oversee construction to ensure it's delivered as designed and then increasingly into operations in that whole life cycle. I'm guessing that when your career started, digital was something that was perhaps added on, thought about later in the game, and I'm wondering now, is the visual digital components of big projects are now fundamental to the overall thinking?  Like it's not something that's added on later. They're talking about it right from inception.  Gideon D'Arcangelo: Definitely. It's a good insight, and I've seen that over the course of my now 30-year career to see the shift in that where initially we would have to work hard to convince the clients, even to consider some of these things, and then over time, about 10 years in, you started to see them showing up in a variety of ways and then increasingly they just become, as you say, just part of the program and assumed part of the program. But there's still such a long way to go on that front. And I've always thought that this idea of digital and physical being separate is a design problem of our age.  In a hundred years' time, people will just see that we got through that design problem and just digital permeates everything you do because it's, why wouldn't it? It's a smart way to go, and it's an innovation and human ingenuity and history. So right now there's a lot of work for bringing the digital mindset into every aspect of life, and particularly into the built environment. The built environment has been slow to pick up on this. So construction is really now in this kind of really exciting phase, the virtual design and construction where these digital tools are coming in and taking off, but there's a long way to go. I like to think of Arup as a leader in digital-physical integration, that's a task of our day, digital-physical integration. It's not like digital something off on the side, but then you do it at the end or do it in a box. Instead, you think of it from the very beginning and build it into every aspect of how you design, deliver, and operate the project.  Yeah. I think it's exciting that we're getting very close to a level that LED displays, both physical ones and ones that are embedded in glass, and things like that can now be thought about as building materials that you can use as a wall. Is it necessarily going to be mahogany or travertine tile or whatever. It can be like LEDs that can be changeable when as much as they need to be changeable.  Gideon D'Arcangelo: Absolutely. I worked with Michael Schneider when he was at ESI, with me. We often talked about that as we talked about media architecture as that was an emerging term in the field. One of the things I really am grateful for working with ESI was the idea that media wasn't something that you attach to an environment in creating an interactive environment, you actually were working with this audio-visual material as you say, that becomes part of the architecture, and what's interesting about that though is then the client for that gets confusing because if you're putting in travertine or mahogany, you're talking to one side of the client, the design and construction folks. As soon as you put a dynamic piece of media in, who are you talking to? You're talking to that same client who's responsible for building that space. But suddenly you're also talking to the director of communications and the director of marketing and the storytelling people of the company. And that was something that I've always seen about this field. You needed to be able to talk to storytellers. That would be your CMOs, your directors of communications, your chief communication officers, as much as you could talk to the the head of real estate, that's building something. Where it worked well, you got leadership from both sides on the client that really understood what you were doing. As you put this material into the building, there's still the question of what it's doing. What story is it telling? Who's maintaining it over time? What's the content strategy? And that's what made it really exciting because it's different from putting a static tile on the wall. As soon as you put a media, an LED tile on the wall, it has a whole different governance aspect to it that is very modern, and I think now it is becoming standard. People expect that in their buildings.  All right. That was terrific. I know a lot more about Arup than I certainly did half an hour ago, and I suspect it'll be the same for a lot of listeners. Gideon D'Arcangelo: That's great. Thank you, Dave.  I appreciate your time.  Gideon D'Arcangelo: Likewise. Great to talk with you.

Those who rush to leverage AI's power without adequate preparation face difficult blowback, scandals, and could provoke harsh regulatory measures. However, those who have a balanced, informed view on the risks and benefits of AI, and who, with care and knowledge, avoid either complacent optimism or defeatist pessimism, can harness AI's potential, and tap into an incredible variety of services of an ever-improving quality.These are some words from the introduction of the new book, “Taming the machine: ethically harness the power of AI”, whose author, Nell Watson, joins us in this episode.Nell's many roles include: Chair of IEEE's Transparency Experts Focus Group, Executive Consultant on philosophical matters for Apple, and President of the European Responsible Artificial Intelligence Office. She also leads several organizations such as EthicsNet.org, which aims to teach machines prosocial behaviours, and CulturalPeace.org, which crafts Geneva Conventions-style rules for cultural conflict.Selected follow-ups:Nell Watson's websiteTaming the Machine - book websiteBodiData (corporation)Post Office Horizon scandal: Why hundreds were wrongly prosecuted - BBC NewsDutch scandal serves as a warning for Europe over risks of using algorithms - PoliticoRobodebt: Illegal Australian welfare hunt drove people to despair - BBC NewsWhat is the infected blood scandal and will victims get compensation? - BBC NewsMIRI 2024 Mission and Strategy Update - from the Machine Intelligence Research Institute (MIRI)British engineering giant Arup revealed as $25 million deepfake scam victim - CNNZersetzung psychological warfare technique - WikipediaMusic: Spike Protein, by Koi Discovery, available under CC0 1.0 Public Domain DeclarationWhat If? So What?We discover what's possible with digital and make it real in your businessListen on: Apple Podcasts Spotify Climate ConfidentWith a new episode every Wed morning, the Climate Confident podcast is weekly podcast...Listen on: Apple Podcasts Spotify

For cities like London, the COVID-19 pandemic created major disruptions and deepened social inequalities. In this podcast we're exploring how urban planners can create fairer cities and build resilience for future crises. Sowmya Parthasarathy, Director of Urban Design and Urban Planning at Arup, joins expert researchers Professor Lauren Andres and Dr Lucy Natarajan from The Bartlett School of Planning to discuss the lessons learned from COVID-19, and how planning differently and breaking down silos can help to create a fairer and more resilient cities. Transcription link: https://bartlett-review.ucl.ac.uk/podcast-planning-fairer-cities-for-global-crises/index.html Date of episode recording: 2024-06-03T00:00:00Z Duration: 00:34:53 Language of episode: English Presenter:Professor Lauren Andres Guests: Dr Lucy Natarajan; Sowmya Parthasarathy Producer: Adam Batstone & Liz Griffith

Ever wondered what it's like to attend one of the biggest cybersecurity conferences in the world? Join us as Tim shares his exhilarating experience at the RSA conference, a spectacle even grander than Cisco Live. This episode uncovers the latest innovations and trends in cybersecurity, from the importance of telemetry data collection to the buzz around Cisco's new HyperShield and the potential impact of eBPF technology. Plus, we delve into the subtle strategies of major players like Palo Alto opting for offsite engagements, providing a unique perspective on the evolving landscape of cybersecurity events.Have you ever thought about the implications of an AI company regulating its own safety practices? In this episode, we tackle the controversial formation of an internal safety team at OpenAI and what this means for the industry's future. We also break down the fierce competition between Microsoft and Google, pondering how new partnerships, like the one between Prosimo and Palo Alto Networks, are redefining zero trust in multi-cloud environments. The financial ripple effects of deploying distributed security models are discussed, comparing the strategies of industry stalwarts like Aviatrix and Alkira.AI-driven deepfake scams are on the rise and getting more sophisticated by the day. This episode highlights a recent case where employees at British engineering firm Arup were deceived into transferring substantial funds, spotlighting the urgent need to address these vulnerabilities. We also navigate the complexities of managing SaaS and network operations in challenging environments like China. From China Telecom's dominance to the strategic use of AliCloud, and the innovative moves by Alkira and ManageEngine, we cover practical insights that can help you stay ahead in this rapidly changing tech landscape. Don't miss this jam-packed episode filled with eye-opening discussions and invaluable information.Check out the Fortnightly Cloud Networking NewsVisit our website and subscribe: https://www.cables2clouds.com/Follow us on Twitter: https://twitter.com/cables2cloudsFollow us on YouTube: https://www.youtube.com/@cables2clouds/Follow us on TikTok: https://www.tiktok.com/@cables2cloudsMerch Store: https://store.cables2clouds.com/Join the Discord Study group: https://artofneteng.com/iaatjArt of Network Engineering (AONE): https://artofnetworkengineering.com

In today's episode, a UK engineering firm Arup was scammed of £20m through a deepfake incident where an employee fell victim to AI-generated video calls. The incident sheds light on the increasing sophistication of cyber attackers and the need for better awareness on deepfake technology. Meanwhile, the Jumio 2024 Online Identity Study reveals consumer concerns over deepfakes, with a call for more governmental regulation of AI to combat cybercrime. The US Justice Department exposed a scheme enabling North Korean IT workers to bypass sanctions, highlighting the risks associated with remote work and the importance of identifying potential threats. Original URLs: 1. https://www.theguardian.com/technology/article/2024/may/17/uk-engineering-arup-deepfake-scam-hong-kong-ai-video.2. https://www.helpnetsecurity.com/2024/05/20/consumers-online-identity-fraud/.3. https://www.helpnetsecurity.com/2024/05/17/north-korean-it-workers/ Arup, Engineering, Deepfake, Cyberattacks, deepfakes, generative AI, digital security, identity fraud Search Phrases: Arup deepfake cyber-attacks How to protect companies from deepfake scams Consumer awareness about deepfakes and generative AI Collaborating to enhance digital security measures Preventing identity fraud with advanced technology North Korean IT workers evasion scheme Sanctions evasion by North Korean IT workers Identifying and protecting organizations from North Korean IT workers Deceptive employment schemes by North Korean workers US companies and North Korean IT worker sanctions May21 The us justice department has uncovered a scheme involving north Korean. It workers evading sanctions by working remotely for us companies under assumed identities, which has resulted in millions of dollars generated for the DPRK. What signs can help companies identify north Korean it workers posing as us freelancers. Consumers consistently overestimate their ability to spot deep, fake videos with 60% believing they could detect one. Despite rising concerns over the risks posed by generative AI. How can businesses and consumers collaborate to enhance digital security measures and prevent identity fraud in the face of increasing deep fake technology. And in that same realm Arup, which is a leading UK engineering firm. Fell prey to a 20 million euro, deep fake scam where AI generated video calls, duped a Hong Kong employee into transferring vast sums to criminals. How can businesses protect themselves from sophisticated schemes? Involving deep fake videos. You're listening to the daily decrypt. The us justice department has uncovered a scheme. Where individuals from North Korea. Are posing as us freelancers and getting jobs at us companies under these false identities. These individuals will utilize us payment platforms, online job sites and proxy computers within the U S to deceive. The United States employers. They particularly target fortune 500 companies. Like major television networks. Silicon valley tech firms. And they've even attempted infiltration of us government agencies. So these individuals have been aided by. A few different us citizens. Including one that would create accounts on us job sites and then sell them to north Koreans. Or another us woman who operated a quote laptop farm, where she essentially just had a bunch of laptops and let. Adversaries remote in looking like they were in the United States. This scheme ran from 2020 all the way to 2023. And amassed over $6.8 million for North Korea. But. Officially both of the individuals who are responsible for all of these fake employments have been apprehended. And are awaiting extradition to the United States for their trial. So, obviously this is going to be pretty tough to spot. Because first of all, resumes for these fraudulent. Applicants are going to look really good. So they're probably going to get the interview based on their resume and their cover letter. But there are a few tactics you can use to help identify these fraudulent applicants and the FBI released a multiple page document with these recommendations. Like dozens of pages, but. You can look for inconsistencies in their profiles, like name, spelling, nationality, work, location, contact information, education, et cetera. Look for typos. Look at portfolio websites. Social media profiles. Developer profiles, like the ones on get hub. Or their inability to conduct this interview during regular business hours. Would mean that they're on the other side of the world, which isn't a deterrent. I mean, Us companies are expanding across the world, but. Keep an eye on your new applicants, on your new hires as well. You don't necessarily have to spot this before hiring them, but hopefully there's a period where they don't have. Full access to company resources, perhaps while they're onboarding. And be extra stringent to work with their onboarding manager to see making sure they're in all the sessions, their cameras on. But there are a real person. Because these individuals. We're working at hundreds of companies, they didn't actually have the time to do any tasks or any work. So just make sure your standards are high. And you should be able to spot them. If you'd like to read the entire document from the FBI, it'll be linked in the show notes below. All right. Our third story is going to discuss a recent scan that was conducted and successfully executed using deep fake AI videos. But first the Julio. So 2024 online identity study. Which encompassed over 8,000 adult consumers across the UK, us, Singapore, and Mexico. Highlights that consumers tend to drastically overestimate their ability to detect deep fakes. With 60% believing they could identify them. Which is up from 52% in 2023. And that's interesting because deep fake technology has only improved. And we think that we are better at identifying them, given this improvement in technology. So in fact we're actually worse.. Because major companies continued to be scammed successfully. By these deep fake AI videos. And if you're listening and you happen to be one of those people out there who thinks they can identify. AI content. That's just a dangerous mindset to have false confidence. Sure you can identify some of that content, but always operate. Under the assumption that you can't, which is the same for like identifying malicious URLs. Just don't trust your ability and you'll be safe. If as soon as you start to trust that you'll identify things, you're going to make a mistake and you're going to miss. Something pretty obvious. Now I agree that we as individuals shouldn't be responsible for identifying AI content. And there is a continued push for more regulations and stamping of AI content across the internet. Or any sort of identifier. Or tool that can accurately identify AI content. But as of right now, It's pretty much the wild, wild west. We can cross our fingers and hope that something's coming down the pipeline for us. But right now we've got to be extra vigilant. And if something smells weird or looks kind of weird or. The cadence of someone's voice is off or their hands are moving in very predictable ways. Go ahead and assume that it's an AI. And proceed as such. So what can you do if you enter into a call with a fake version of your boss or. A fake it manager for your company or a fake parent. Start asking questions that only they would know the answer to. If they're on video, ask them to move their camera around, ask them to stand up, sit down. Don't be hesitant to tell them why you're asking them to do this, because this is a serious thing that any CEO or any boss should be tracking. But yeah, you might have to get creative with your methods of verifying that they're actually a human. And on the same note, this next story is about someone who thought they could identify deep, fake. AI videos or callers. And instead. Was convinced to transfer 20 million euros. To a fraudulent actor. So Arup, which is a prominent British engineering company. Fell victim to a deep, fake scam where an employee was deceived into transferring 20 million euros to criminals through an AI generated video call in Hong Kong. The Hong Kong police are currently investigating this incident. And the case is classified as quote, obtaining property by deception. So there's not much else to go into about this story. But these types of calls can have dire consequences, right. They tend to just be either zoom calls. Or maybe your CEO gives you a call on the phone and their voice is. Duplicated. Or they hop on a zoom video call and. It's actually an AI person that you're talking to. With the likeness of your CEO. And so I personally have never had a face-to-face contact with my CEO. So I wouldn't necessarily know if some facial feature was wrong. Or if their eyes were too open or closed or their hairline was different, but you gotta be looking at. The mannerisms. The smoothness of the speech, watch their mouth. See if it looks weird and that, that can be tough because bandwidth issues, especially crossing over. Oceans. Can help mask those types of things. But like I said, you're going to have to get creative and verifying, and it's going to be hard to ask your CEO to move their camera around, but they will probably be very impressed. If you say, Hey, AI video calls are on the rise. Can you help me in verifying that you're my actual CEO. This has been the Daily Decrypt. If you found your key to unlocking the digital domain, show your support with a rating on Spotify or Apple Podcasts. It truly helps us stand at the frontier of cyber news. Don't forget to connect on Instagram or catch our episodes on YouTube. Until next time, keep your data safe and your curiosity alive.

On the latest episode of the Security Sprint, Dave and Andy talked about the following topics. Warm Start Information Sharing: A Valuable Tool in Preventing Cyber Attacks CISA: Prepared Together – Cyber Storm IX Recap   Main Topics   Physical Threats & Violence Gate 15 White Paper: The Hostile Event Attack Cycle (HEAC), 2021 Update New Jersey Marine arrested after allegedly making threats to kill White people, 'began planning' mass shooting DOJ: Maryland Woman Pleads Guilty to Conspiring to Destroy the Baltimore Region Power Grid   U.S. Department of State: Worldwide Caution, 17 May. Due to the potential for terrorist attacks, demonstrations, or violent actions against U.S. citizens and interests, the Department of State advises U.S. citizens overseas to exercise increased caution.    Elections, Info Ops, Resources:  Misinformation perceived as a bigger informational threat than negativity: A cross-country survey on challenges of the news environment Sekoia: Master of Puppets: Uncovering the DoppelGänger pro-Russian influence campaign Canadian Centre for Cyber Security How to identify misinformation, disinformation, and malinformation (ITSAP.00.300). Opening Statement by CISA Director Jen Easterly at the Update on Foreign Threats to the 2024 Elections Hearing US intelligence spotted Chinese, Iranian deepfakes in 2020 aimed at influencing US voters Contagious Disruption: How CCP Influence and Radical Ideologies Threaten Critical Infrastructure and Campuses Across the United States Russian Connections to Israel-Gaza Protests   Democratic People's Republic of Korea Leverages U.S.-Based Individuals to Defraud U.S. Businesses and Generate Revenue.  Charges and Seizures Brought in Fraud Scheme, Aimed at Denying Revenue for Workers Associated with North Korea Justice Department Announces Arrest, Premises Search, and Seizures of Multiple Website Domains to Disrupt Illicit Revenue Generation Efforts of Democratic People's Republic of Korea   Quick Hits UK NCSC: Business email compromise: new guidance to protect your organisation Canadian Centre for Cyber Security Rethink your password habits to protect your accounts from hackers (ITSAP.30.036) CISA: Encrypted DNS Implementation Guidance Software Transparency in SaaS Environments TLP:CLEAR | FB-ISAO Newsletter.  Reliaquest: New Black Basta Social Engineering Scheme Microsoft: Threat actors misusing Quick Assist in social engineering attacks leading to ransomware Stairwell threat report: Black Basta overview and detection rules Iran Declares Mourning Period As President, Foreign Minister Killed In Helicopter Crash Israel insists 'it wasn't us' after 'Butcher of Tehran' Iranian president is killed in mysterious helicopter crash a month after ordering missile attack on the Jewish state while Islamic regime supports Hamas in Gaza war ICC prosecutor seeks arrest warrants against Netanyahu, Hamas leaders. Senators unveil plan to regulate AI, as companies race ahead Men accused of plot to attack Jews with machine guns in north-west England DHS Announces Creation of the Homeland Intelligence Advisory Board.  U.S. Attorney's Office and Law Enforcement Partners Take Action Against Money Mules in Order to Disrupt Transnational Fraud Schemes and Educate Public. Two Foreign Nationals Arrested for Laundering At Least $73M Through Shell Companies Tied to Cryptocurrency Investment Scams Feds nab alleged money launderers for pig butchering scheme Senator Vance issues warning on China-backed Volt Typhoon threat to US critical infrastructure BreachForums seized by FBI for 2nd time 6K-plus AI models may be affected by critical RCE vulnerability Tinyproxy (CVE-2023-49606) – Vulnerability Analysis and Exploitation British engineering giant Arup revealed as $25 million deepfake scam victim  

In this episode, Walt chats with Luv Sehgal (Senior Rail Engineer, ARUP). A native of India, Luv grew up surrounded by the world's fourth-largest railway network making it easy to fall in love with rail as a kid. He took that passion and propelled it into an accomplished engineering career. From winning the CEEAA Young Alumni Achievement Award presented by the University of Illinois Urbana-Champaign to becoming a frequent presenter at the AREMA Annual Conference, he's done a lot in his short career.  The pair discuss what it's like to compete for a job with the eighth largest employer in the world that only the top 50 applicants in the country have a chance with. Luv also shares advice for international students considering a career abroad, a world of unique challenges and opportunities in rail await them. Keep an eye out for this rising star, we're sure you'll hear his name often. 

    Jon Berkoe, PE, named to Builtworld's Top 50 Tech Adopters in 2021.The current built environment is confronted by unprecedented challenges to planning and delivering projects on time and on budget, which is why his passion is putting technology into practice to lower cost and reduce risk.   He's led digital transformation initiatives at the executive level for one of the world's largest AEC companies (Bechtel), one of the largest builders in the water industry (MWH), and one of the industry's most innovative AEC technology solution providers (Synchro Software - acquired by Bentley Systems).   Virtual Design & Construction (VDC) principles, tools, and practices are essential to advancing the productivity and value delivered in the built environment - from design to construction to commissioning to operations. Jon has gained a tremendous amount of insight and practice in navigating the challenges to VDC success with agility and resourcefulness.   His strategy has always been based on customer value - outcome driven, team-oriented, and pragmatic approaches that encourage innovation while staying focused on key goals and constraints. But that success has been achieved first and foremost by building and leading diverse high performing teams across a wide range of business environments.   Show Highlights   Visualizing data results for effective communication Change Management and Best Practices Importance of success broadcasting for encouraging adoption of new practices Excitement about connectivity of outcomes with day-to-day work processes Potential future tools include robots, augmented reality, and virtual reality Understanding the relationship between business and innovation. Impact of small innovations highlighted in the AEC industry. Organizational focus on creating value, efficiency, and sustainability       Show Resource and Information Connect with Charlie Cichetti and GBES   GBES is excited our membership community is growing. Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more assurance that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community!   If you truly enjoyed the show, don't forget to leave a positive rating and review on .  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the !   Copyright © 2024 GBES

The last in a series of special live editions recorded at the Sustainable Cities in Action Forum at Expo City Dubai. Tom Edwards hosts a discussion on “the living city”, featuring insights from director of ESG and innovation Middle East and Africa at AECOM, Farah Naz; founder and director of Future Places, Juan Carlos Belloso; associate urban planner and Middle East sustainability leader at Arup, Ghaith Tibi; and Monocle's editor in chief, Andrew Tuck. See omnystudio.com/listener for privacy information.

  Lynn N. Simon, FAIA, LEED Fellow, Principal and West Sustainability Services Leader at Arup, is a Global Sustainability & ESG leader, with more than two decades of influencing behaviors, shifting mindsets, and co-creating to reach climate and equity goals across tech, real estate, and AEC sectors.   She excels in developing and retaining client relationships, convening stakeholders to Board level, driving cross-functional programs in matrix organizations, and building multi-disciplinary global teams with a focus on carbon, waste, water, ecology, health, and DEI.   CAREER HIGHLIGHTS • Led a global, cross-functional team at Google on KPI setting and 1-5 year goals for carbon, water and waste • Positioned Google to meet its 2030 public commitments and Scopes 1, 2, and 3 across the portfolio • Converted underutilized global sustainability team by nurturing relationships and creating new organizational structure • Co-created and facilitated a community of 100 industry leaders, disruptors, and trailblazers at the Regen Lab@Google • Led a team that retained 250+ client relationships across commercial, residential, education, hospitality, civic and culture, government, health and transportation sectors.   PRO BONO LEADERSHIP • Trustee on the Board of Directors of the Beverly Willis Architectural Foundation • Member, Sustainability and Climate Committee at Bet Haverim in Davis, CA • Mentor, New Buildings Institute Next Gen Program Show Highlights   Lynn emphasizes the importance of diversifying clients and projects in consultancy. Entrepreneurship in this green building movement.  Sustainability impact through projects, energy savings and practices. Addressing UN Sustainable Development Goals (UNSDGs) in your work. Discussion on the importance of addressing scope three embodied carbon work on the future of green building. The importance for young professionals to get involved in industry organizations and the significance of knowledge sharing. Challenges faced during the early days of USGBC and the development of the LEED rating system. Implementation of building lifecycle modeling and sustainability best practices Tips on authentic listening and client engagement strategies. Market transformation and policy requirements in sustainability consulting.   “‘...My only piece of advice for you is to know when to talk less, know when to put a period on what you're trying to communicate or sell.' I've taken that advice with me and I don't always listen to it for people who know me, but I found it invaluable that he, one, was willing to take the time to come share his observation, but to also just think about when is it good to just be? That goes to the authentic listening piece; know when to stop presenting, to listen to what is happening in the room.” -Lynn N. Simon      Show Resource and Information Connect with Charlie Cichetti and GBES   GBES is excited our membership community is growing. Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more assurance that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community!   If you truly enjoyed the show, don't forget to leave a positive rating and review on .  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the !   Copyright © 2024 GBES

GUEST OVERVIEW: James Woudhuysen is a physics graduate, and a visiting professor of forecasting and innovation at the School of Engineering at London South Bank University. He is also a broadcaster and the author of several books and predicts the future economics, technology and sociology of innovation, specialising in energy, IT, transport and the office. An editor of Design magazine and a founder of Blueprint, he was later head of worldwide market intelligence at Philips consumer electronics, Eindhoven, the Netherlands. James wrote about North Sea oil for The Economist, and is co-author of Energise! A future for energy innovation (Beautiful Books, 2009). In making keynote speeches and consulting about energy, he has worked for Accenture, Arup, BDR Thermea/Baxi, Geothermal Engineering Ltd, the International Federation of Automotive Engineering Societies, National Grid and SAP. He frequently writes on energy for Spiked. James Woudhuysen Visiting professor, London South Bank University; journalist; occasional broadcaster for Radio 4. St Paul's School scholar; helped install Britain's first computer-controlled car park, 1968; graduated in physics. Editor, Design, 1979-82; co-founder, Blueprint magazine. Multi-client study, e-commerce, for the designers Fitch, 1988; proposed Web TV, Henley Centre for Forecasting, 1993. Chief, worldwide market intelligence, Philips Consumer Electronics, the Netherlands, 1995-7. Director, product designers Seymour Powell, 1997-2001. Independent since 2001. Writing: Applied Ergonomics, Computing, Cultural Trends, The Economist, The Institute of Mechanical Engineers Journal, Long Range Planning, New Civil Engineer, The Times, The Independent and The Guardian.

What happens when you blend the minds of Adriana Rangel and Marcus Mokros, hosts of the popular Serious Sellers Podcast Spanish and German shows, with the world of Amazon and its ever-evolving marketplace? As it turns out, a captivating concoction of strategies, trends, and real-life success stories. From the transition from UPC codes to QR codes to new monthly networking calls for Spanish and German-speaking audiences to an imminent event in Germany - we dissect it all with our esteemed guests. We talk about special highlights featuring their recent guests. Buckle up as we take a ride through the ups and downs of outdoor sports sales on Amazon with two seasoned sellers. One recounts their thrilling journey from a booming 2020 to a challenging 2021, all leading to a triumphant comeback in 2023. Hear their plans for product expansion and driving website traffic, and learn from their experiences. From across the pond, our European seller shares his wisdom on improving product images, revealing two crucial photography tips. We also touch on the advent of a novel 3D rendering service, eliminating the need for physical product delivery to a photography studio. All this while emphasizing the critical role technology plays in growing an Amazon business. Did you ever wonder how selling on Amazon varies across different European countries? We've got you covered as we compare and contrast Amazon sales in the top five European countries: the UK, Germany, Italy, France, and Spain. We navigate through the VAT-related intricacies in these nations and how Amazon aids in VAT declarations. Find inspiration in the story of a successful Spanish seller who has grown her Amazon business with a unique approach - collaborating with artisans in Spain and Mexico through Amazon Handmade. We also chat about avoiding burnout while scaling up your Amazon business, ensuring a healthy work-life balance. Wrapping up the episode, we shine the spotlight on two entrepreneurs who've built flourishing podcast communities and Amazon businesses. This journey is filled with challenges, triumphs, plans for the future, and valuable advice for budding entrepreneurs. So tune in for an episode filled with information, inspiration, and innovation.   In episode 517 of the Serious Sellers Podcast, Bradley, Adriana, and Marcus discuss: 00:00 - Tips and Strategies From SSP Spanish and German Hosts 01:19 - Celebrating Podcast Milestones and New Networking Calls 06:33 - Insights From Amazon  08:28 - Trends in Outdoor Sports Sales 14:42 - Using AI Tools for Content Creation 18:19 - Build Brand With Technology and VA's  20:50 - VAT and Selling Strategies on Amazon 24:11 - Artisan Networks in Spain and Mexico  29:19 - Uniqueness and Innovation in Saturated Niches 31:50 - Tips for Balancing Work and Relaxation 36:06 - Amazon's AI Strategy for Product Listings 37:55 - Celebrating Podcast and Amazon Success ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today we've got the host of our Spanish and German podcast back and they've got lots of tips and strategies from themselves and their guests on a wide variety of topics, such as Amazon, image creation, KDP, amazon handmade European marketplaces and much more. How cool is that? Pretty cool, I think. Hey guys. Heads up, Kevin King is the new host of the AM/PM Podcast, so if you love Amazon strategy, make sure to subscribe to it. Whatever you're listening to this podcast on, take a listen to AM slash PM podcast just by searching for it on that platform. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world, and we've got a couple of our host from different parts of the world here today. We've got Adriana from Mexico and Marcus, who is in Europe right now. Welcome back to the show, guys.   Adriana: Hi Bradley, thank you for having us.   Bradley Sutton: It's really great to have you both here. This is now. We just celebrated two full years of Serious Sellers Podcast and Espanol Serious Sellers Podcast of Deutsch, and the numbers have been going up, you know, record months this year. It's really great to see what you guys have created just from zero, like literally zero, and now you've got podcasts that are listened to by thousands of people out there. We have YouTube now, you know, for the podcast. So, guys, make sure, if you speak German or Spanish, you need to be listening to Serious Sellers Podcast and Espanol or Alph Deutsch. You can search for either of that on whatever you're listening to this on, even on YouTube now. Now we're doing full videos so you can get kind of like a better vibe of it as well. So guys, this is this is really cool. And just one more thing that's new We'll go ahead and promote it right now is that you guys are now hosting in Spanish and German like monthly networking calls, zoom calls, for Spanish and German speaking community. So, Adriana, tell us about yours like, like when we just had the first one on December 6, but is it always like on the 6th, or is it going to be like the second Tuesday of each month, or how is yours going to work and how can people sign up for it?   Adriana: Yes, of course we're meeting the first Wednesday of every month, so I'm not sure what that is for January, but of course that's going to change for February as well. So basically, the first Wednesday of every month at 6pm, Mexico City time and people can sign up. They just need to visit our link, h10.me/llamadaconadriana and that's it. You can, and that way you will get the reminders and the link to join us in a live call networking call every Wednesday.   Bradley Sutton: All right Now, Marcus, you too are just had your first ever German call in December, but starting in January. When is it going to be? And also, what is the link for it?   Marcus: Yeah, we want to keep it simple. It's the first Monday of the month, 12 o'clock, and the link is h10.me/elite-de.   Bradley Sutton: All right, h10.me/elite-de for German speakers. And when you say 12pm, that's 12pm Germany time, 12pm German time. Correct, speaking of Germany. Guys, I'm going to be in Germany. I'm not sure if anybody out there is going to be in in town, but I'm going to be out there on January 27th in Berlin. I'm going to be speaking at an event and also I will be hosting an elite workshop. So if you guys are interested in going for the event I'm speaking at h10.me/germany. So h10. h10.me/germany. All right, enough of the kind of like logistics here. I think, hopefully, if you're a Spanish or German speaking person, you got enough information there to take advantage of these. Everything we just mentioned is free resources for the community. But you know, you guys, let's start off with. What I like to do is because I don't. You know, I obviously can't speak German, so I can't listen to the episodes and understand what's going on. So I'm going to first start with you, marcus. What are some notable guests you've had in the year that really had like some really cool strategies or really cool story that you can relate to us?   Marcus: Yeah, really some really awesome guests and it's hard to make any kind of selection. But one recent one was from GS1, the company who is doing the UPC codes, and the employee. He told me that they are preparing a big change. They want to go in the next couple of next years from barcodes to QR codes and they call it as a 3D code, and that will be more than just a number to identify your product. That will have like access for you to, for marketing, for example, the customer. Obviously, obviously the shop can scan the QR code, see the price, but the customer can scan it as well and you can put your promotions in it or, for example, like giveaways, anything, and he says it will even support promotions day by day. You can have one promotion set on a Monday, something different on a weekend, or like if there's like a bad batch should produced, you can add it into that QR code and the cashier will know I shouldn't sell that. So there will be a lot of functions and features coming and I mean that's where that will be a big task. They will have to change all systems in all shops worldwide. That will be something very interesting for marketing.   Bradley Sutton: Huh, interesting, yeah, I mean because you know the traditional barcodes is kind of like what the world's been used to for so long, but the move to QR and having extra information, that'll definitely be interesting. Alright, going to Adriana now, the first kind of story that comes from your mind, or Stragia, or something that's one of your guests in the last year talked about.   Adriana: Yeah, well, one of the highlights is that we had Amazon join us on a call or on an episode for the podcast, maybe a couple of weeks ago, maybe two or three weeks ago and that was great because we had the opportunity to ask them stuff such as you know, what's up with seller support, how can we best go about getting an issue fixed and, let's say, something happens to your listing, your listing is down, or an FBA shipment, or you know, these things we deal with as a sellers on a weekly basis, right, and so that was a big one. I was very excited to have them on a call because, you know, it's our opportunity to get answers right, instead of, you know, searching in forums or asking other people. It came directly from them and they gave us really interesting tips for how to go about certain issues and also they shared with us really interesting well insights, of course, but also resources on how we can learn more about the platform, etc. Right, and I think that this is very valuable because it comes directly from the how do you say, the horse's mouth? Or, yeah, I guess, directly from Amazon. So that was a lot of fun. That was two weeks ago and, as I said, for me, the main takeaway that I got from them was basically how to work the seller support system to get them to answer and fix our issue, as opposed to getting you know, like the template response that we sometimes get when they don't understand. What is it that we need help with?   Bradley Sutton: I'm curious how are your own Amazon businesses going? Like, are you, do you think you're going to be up this year than before, or how things been going for you?   Adriana: So for me, 2023 has been a good year, actually compared to 2022. 2022 was weird. I sell in the outdoors sports category, so 2020 was amazing because, of course, at least the second half of 2020, because, of course, everyone wants to be out of the house and in some place. You know that was outdoors, not indoors at a restaurant or at a mall. So it was. It was a great year sales wise, 2021 as well. 2022. It had, yeah, I experienced a deep, I would say, because everyone was, you know, out and back in the clubs and the restaurants and the concerts and all of that. So people just forgot about outdoor sports. And then 2023 came back strong. Of course, I did focus a lot on my ranking and, yeah, basically, like optimizing my listing and all of that, my images especially. I was like you know what, like if I up my conversion rate, then everything else will fall into place in a way, you know, like my ads and all of that. I do my own PPC, but I'm like you know what, as long as the conversion goes up, then I can send as much traffic as I want via ads and it should convert right, Like it should turn into sales. So 2023 was great and I'm hoping for a good 2024. I want to expand my product line and I also want to work on getting more traffic to my website and, yeah, basically growing that channel too.   Bradley Sutton: Now going back to Marcus, what about for your Amazon businesses, your communities? What's some trends that you've seen this year like, especially since your community and you are mainly selling in Europe? Like are things in? Is there inflation in Europe? Is things getting harder? Is competition getting more? What's going on in the European Amazon market?   Marcus: It's an interesting question because, like over the years, I always got that kind of question is it still worth it? Should you still start Amazon? But that somehow that dried out. Everybody knows that Amazon is big and I mean like yeah, like the whole world is in a tough time, I guess, right now. But as I see it, like Amazon sellers, they are doing good, they're doing well.   Bradley Sutton: On the strategy side. You know like one of your specialties and you have people in your community who are specialists about this is like photography and things like that what do you see as kind of like working? Now, what's some tips you can give the audience about, like how they can really make sure their image deck and or videos are really better than the competition?   Marcus: Yeah, actually I have two photography related tips and first one is from JP. He was a guest in the podcast. He's quite young guy but like living the dream, traveling to through Bali, Thailand and doing Amazon FBA. He's like selling a lot and he also started a photography business. But he has a totally different approach. He doesn't need your product. You're providing photos from your smartphone. You get a tutorial. You have to send him six photos from every site and here's a team who does a 3D rendering of that product and, um, that way he's at a price point that's just a fraction that you expect for a product photography. And, yeah, his team will do a 3D model of your product that looks like totally photo realistic and they will put it into a lifestyle photos, put it into Infographics and send you the whole products as a product shots that you expect, but without touching your products. And I mean one.   Marcus: One thing is interest. It's interesting for people who sell, who just start out, or sell products that have like two thousand five thousand dollars of revenue, but also people who don't have time, because imagine your product is being produced in China right now and you don't have a master sample right now and as soon as the first product is finished in China, you can ask your manufacturer Do these photos for me with your smartphone, send it over. He does your product shots and the moment your delivery arrives in your local warehouse, you already have your listing completed. By the way, that website is JPD Dash advertising dot com.   Bradley Sutton: And yeah, that's what I think I remember. You know, I again I remember. I don't, you know, I don't speak German, but I remember that episode because I look at the videos just just like see how they look. And he looked like a, like, a Like, almost like a, like a tick tock celebrity or something like crazy, crazy hair right, yeah, okay there. There we go cool. So that, yeah, that's interesting because Just recently, amazon announced that there's no longer going to be the three hundred and sixty degree Images that have been for a while. Like, if you look at the project X coffin shelf, it has it like we didn't we didn't put it there, amazon just did it themselves. It's being replaced with a 3D image that I think you can you can still like, turn around and then they were saying that all they need they're making some kind of app where you can actually take the images with your phone, and then the Amazon app, I'm assuming, or something, yeah, and then submit it. So that's interesting. You know Concept, because you know, like, I'm still using, like, traditional photography studios and that's. You know, logistically, you know you have to send the product there and then they you know they have to shoot it. So have you seen images that? Or have you seen listings that actually came from this model where they just take the pictures and they do it 3D and it looks realistic, or what's your experience with looking at?   Marcus: Yeah, I mean, I saw it on his listings he sells thirty thousand units a month, and he's just using his service, of course. How many units thirty thousand a month is selling? Europe, US, Japan?   Bradley Sutton: Wow, it's quite, quite busy cool all right, so that's a good one. Let's go back to a either a strategy or some kind of cool story from your experience.   Adriana: Yes, going back to technology, per per Marcus comments I feel like many people, many sellers, that want to Be able to grow without having to invest all of their money into, you know, launching a ton of SK use or Paying people to to write blog posts for them or kindle books for them, etc. I am seeing how many people that come on the podcast. They say how they Work with either either they do and themselves, basically they they use to create content. They are using this To, such as me, journey, etc. Ai tools basically to help them create content, to help them generate user generating content, etc. Right, and so I chatted with Casspin. She was episode 90, actually episode 100 a couple weeks ago and she was telling me how she will.   Adriana: First of all, the way she Gets ideas on how to expand her product line. She goes to her competitors stores and she's like, okay, let me see what else they're selling, right, and they some. And she sometimes finds ideas that way for complimentary or supplementary products to grow her product line and she says that it's actually very easy to launch this new SK use because, of course, you already has the Relationship with the manufacturer and it's a matter of basically just sending other products that can be, that can actually, you know, sell on their own or become kids, right, or become a brand new SK you and she was telling me how she even launches act With every SK you that she, or with every main product that she launches on their her brand. And so, of course, she, she can do this very easily because she can either get a BA to write it for her that that content for the Kindle book, or she can do it be a chat GPT, which I think it's like you know, this is something we couldn't do maybe a year ago, right, and that way, she, of course, she adds a thank you card inside of the store and then you know, for them to get the free Kindle book, because it's, I feel like people see a Kindle book Like a more valuable, I would say, gift as opposed, as you know, like just like a regular, regular PDF. And so you know she tells them that they will, that she will give them that Kindle book, access to the Kindle book, for free.   Adriana: And then she gets that email and then, of course, through email marketing, basically she sends a coupon For, you know, 10% off, 20% off, so they shop the product via her Shopify page, basically right, and that's how she starts creating her email list. And then, of course, she has when, when people visit her site, her Shopify site, they see that she has, you know, six or eight SK use, right, and so people, I feel like six or eight SK use, it's a good enough quantity to you know, for people to see like, oh, you know, this is a legit brand, right, like this is not a brand that you know, only has one product and that's it. And she says that it's like a fairly easy and it doesn't exhaust her, basically her resources to launch up, you know, like a complete brand off of one product. Really, you know she finds the main product and then she gets ideas on what else to add, what other SK use to add and, of course, grow her Shopify brand.   Adriana: Get that images from either me, journey or, you know, get different variations of the content, charge EPT for the, for the text, for the Kindle, or, if you want to, I mean you can create the first draft with charge EPT and then have a VA. Basically, look, you know, do some editing on on on her part, and that's about it, and I was like, okay, I mean that sounds like like something we can all do. Even I feel like when I have some guests in the podcast, I tried to find Useful information for sellers that are starting out and that maybe they have a full time job right and they don't have, you know, eight or 10 hours a day to put into this business. Or, and maybe they don't have a ton of you know money to put into the business. So, finding ways to basically leverage technology and leverage you know help from VA's etc. To to build a brand and, you know, have a brand in a matter of maybe six months.   Bradley Sutton: Okay, she doing this in English or Spanish English, in the US market English, okay, all right, cool, marcus in. Let me give you a couple scenarios here. Talking about Amazon Europe, under what scenario would you suggest somebody in or outside of Europe to, or would you suggest that they only launch in one marketplace to start like, hey, you know, go ahead and start in UK, or go ahead and start in Germany? Or would you always recommend you know, you should go ahead and take advantage of the Amazon Europe network and at least start in a few marketplaces? Is there a scenario where you would suggest one or the other, or it's all one or all the other?   Marcus: I mean, like it's up to you If you're from the US, you could start in UK and you already can reuse your listing, your PPC campaigns, because it's the same language. Germany is the biggest market. That would be also a great test if your product works in Europe and if it works in Germany, you could go to the smaller markets. I mean, france is still a quite big, italy and Spain as well, and then it gets a lot smaller. But yeah, that could be a good strategy to start in one of the bigger countries to test your product and then go all Europe.   Bradley Sutton: Okay Now, as far as those smaller ones go, like are there any that you think is going to one day become, you know, better than the others? Because I think the core five is the UK, germany, Italy, france and Spain, and then like there's a big gap, you know, between all of the new ones Like I forgot, like Netherlands and Poland and a bunch of others. Like are there any of those lower ones that you think are better than the other? Or they're all kind of just like equally low?   Marcus: Yeah, I mean, it's a question of the population and I guess, like the Scandinavian countries are also very interesting. But yeah, you already named the top countries for the moment.   Bradley Sutton: Okay. So now I'm just curious about like VAT and things like that. So let you know, there's obviously not an Amazon in every country, so I'm assuming that, or you correct me if I'm wrong, but if I'm living in Austria, am I ordering from Amazon Germany? Or what website am I using if I'm just living in that country trying to buy something?   Marcus: Yeah, actually, austria shares the website with Germany. You order from the German website.   Bradley Sutton: And then. So in that case, like I know, like with for VAT, do I have to have VAT in every country? I'm selling things in from day one, or it's only until I hit, like a certain kind or amount of revenue in that country. Is it by country or by marketplace? But and what I mean by that is all right, well, there is no marketplace in Austria, so does that mean I never have to have a VAT for Austria? Or or how even does this work, because I've never sold it?   Marcus: over. That's a good question, and that's where it gets a bit complicated. So Austria shares the website with Germany, but there are warehouses in Austria and as soon as you got your products in the warehouse in that country, then you have to register for a VAT number in every single country that you have your products in and regardless how much you sell. Yes, and Amazon has has has a program for that, where they help you with that VAT declarations.   Bradley Sutton: Back to Adriana another story or strategy that you can share with us.   Adriana: I interviewed Noemi from Spain I know there's a big, big community in in Spain that basically they, they do Amazon full time and she was telling me how actually she works with another two partners I have one of her partners here at the podcast too and she was telling me how she is growing her Amazon business through Amazon handmade. And I was like, oh interesting, because I mean, yeah, I mean I guess we usually we focus on, you know the regular Amazon program to launch you know products. And she was telling me how she works with people, people that artisans I wait, yeah, that's the correct term, right, artisans, is that a term in English?   Bradley Sutton: Yeah, I mean, that's English, but it's too fancy for my language. But I know what that means.   Adriana: Yes, she basically so. She likes doing, you know, handmade stuff for herself too. But she started basically connecting with artisans in Spain, apparently and I didn't know this I mean, I've traveled to Spain for, for vacations, but I haven't, you know, spent much time there. But she was telling me that there's a big, big network of artisans in Spain and of course, as she was saying this, I was like, oh my God, I mean I'm from Mexico and of course, there are a ton of artisans here in Mexico, like a ton, ton, ton, especially cities such as, like, of course, Mexico City, Guadalajara, etc. And she was telling me how she has scaled this, because that thing I guess the first thing that comes to mind to us Amazon sellers were like, yeah, but how are we going to scale this, this business? And she's managing I mean she's, she's managing to scale her business because she, of course she doesn't do or like work on this product herself, of course, right, Like she has a network of artisans.   Adriana: And I was, I was thinking, as she was telling this to me, I was like yeah, that's true. I mean I see, when I travel to the US, how much more expensive, or like highly priced, these products that we manufacture in Mexico are selling in the US, right? Only because they're like unique and they are and they are just like more attractive than you know like the regular products. And I was like, oh, wow, this is interesting. Like I guess I always knew that there was that option over there, but I just didn't see how we could scale that. But it makes sense. I mean, if you just work with artisans and you already know, you know like you start and of course one artisan connects you with another artisan and that's the way it goes and she's I mean, she sells a lot of, you know, at the end of the day, a lot of units of different SKUs and you know the price point.   Adriana: That's at least where my mind went right. I was like you have no competition really, because if it's something very unique, then of course you can play with your pricing strategies, but usually you won't be concerned with you know someone else, that competitor, lowering their prices or you know going 30% off. You know of the sales price, etc. So I was like that's interesting. I mean, even you don't have to be selling a ton of units a day to be making good money, because if you have 40% margins or 50% margins or even more, because I've seen in, you know in the US at the retail shops how they sell Mexican or yeah, artisan you know this type of products and they sell and I'm like what the hell like, do people buy these products at this price? And I know how much they go for in Mexico. So I was like, oh, this is very interesting. And so I thought that was a very interesting. I think that was episode 98 with Noemi. She's based in Spain and yeah, I mean, Spain has a big next to us.   Bradley Sutton: Is she doing all of this in Spain, or is she doing this in Amazon USA?   Adriana: No, amazon. No, she's doing it in Spain and I think she expanded already to Europe. Basically, you know how they have that.   Bradley Sutton: I didn't even know there was Amazon, handmade in Europe, in Spain and other. Okay, interesting yeah. It's like oh interesting because definitely a way to make it the key, that of that you mentioned, there is the no competition. You know, like, like. This is a very unique product. It's not a cookie cutter, you know, by definition. So I like that Back to Marcus. One last story or strategy from you.   Marcus: Yeah. One last story that's from Michael. He doesn't sell on Amazon. He runs an Amazon agency called me to you, but he's like the Amazon detective. He's every day on the website looking what is Amazon testing right now? What, what did they change right now? What do other sellers miss? And he's like he comes with the craziest things. And one thing he told me, like would you start to sell a drinking bottle on Amazon? I mean that's like super competitive, me probably not, yeah, and I mean everything is the same. You just fill water in it and that's it. So it's difficult to stand out and there's a company they found a way to differentiate themselves. It's called Arup and they have a small cartridge on top and you can get it in all kinds of flavor, like sherry, melon, whatever. And when you drink your water you still drink 100% water, but you breathe the sherry flavor. So your mind is drinking like sherry juice, but you're still drinking 100% water. But the thing is he pointed out that they just sell the bottle and the cartridges. But if you have, like, all your different flavors and you want to change them during the week, what do you do with your cartridges? So you need like airtight, sealed box for it and people are searching for that. You can see it in Cerebro but they don't sell it. They just concentrate on their bottle. So every Amazon seller should find like an imagine like Apple are selling just their iPhone and you can sell chargers and cases, like I bet there's like in every niche there's something, yeah, and it's a big innovation and the company is just focusing on the product. So, yeah, that was a really awesome takeaway to look for.   Bradley Sutton: Two things there. Number one is never think that a niche is 100% saturated, because there's always, like, a fresh idea you could bring. And then number two you don't always have to be the one that has that idea, you know, let somebody else come up with the idea. But then how can you take advantage of that? Like, is there a unique storage or a unique accessory that's needed?   Marcus: Maybe even a coffin shelf to store your cartridges.   Bradley Sutton: Hey, there you go. Hey, coffin shelf to store your water bottle cartridges. I'll get on that Okay An episode. I'll give you guys, or everybody here, a preview of a coming episode. I'm launching some new project X products and one of them is a bat shaped bathroom mat or rug and that potentially might make a coffin one as well. But you know, the possibilities are endless and that's one of the ways that you could also get into saturated niche is take a saturated niche like bath mats you know like they're going for like $10, you know who knows how they're even making margin on it. But then do you bring in a unique material like make a bamboo one, or make a coffin shaped one, or a bat shaped one for like spooky. So you can almost take any niche on Amazon that's saturated and just come in with a unique idea or unique design or unique material and now all of a sudden it's not saturated because you're the only one who has that. All right. So I'm going to ask for your final strategies, your 30 second or 60 second tips. How can they find you guys on the interwebs? They know how to find your, your, your Helium 10 podcast, but both of you have, you know, audiences and communities out there. Marcus, how can they find your communities on the internet?   Marcus: You can look on YouTube for Amazon FBA by Marcos and everything else is linked inside the videos.   Adriana: For me, my YouTube channel is Adriana Rangel Vende. Just like that, adriana Rangel Vende, and yeah, in there, there you can find everything else that I have going on, and I have a free like 90 minute like masterclass. I would call it because I go from product research to like keyword research, to what kind of keywords you need to put in your listing, et cetera. So, yeah, I would. For people that maybe need some free resources to kind of like figure out how this works, I would advise you check out that video. Adriana Rangel Vende in YouTube.   Bradley Sutton: All right, adriana. Like, do you have any last, maybe 30 second tip or parting words of wisdom for the audience out there?   Adriana: Yes, well, you know, one topic that I've seen guests come with and share with us in the podcast has been basically focusing, you know, at the first. You know, when we start our business in Amazon, we usually focus on launching products right, and launching new variations, and doing your PPC and ranking and all of all of these activities that we have to, of course, take care of. But one topic that has been coming up very often in the in our episodes here at the podcast is that we at some point, especially maybe like two years into the business, we need to focus on growing our team, right, because if not, we'll get burnt out at some point, right, like I know that happened to me and now I'm working, I already have a VA and, of course, I already have a designer that helps me, of course, with my you know, my products, my listings and also for my thumbnails for my YouTube channel. Like, he helps me for a ton of things, and I feel like that is the way. You know, that marks a big difference between someone that is making, of course, a few thousand dollars a month in Amazon and, you know, the seller that is doing several dozen thousand dollars in Amazon a month.   Adriana: Right, because you cannot do it all by yourself, and also so you keep your motivation right, because at some point, whatever it is that you are doing repeatedly and that you're doing for 10 hours a day or 12 hours a day, after 18 months or 24 months you're burnt out. As much as I mean you can love it, but still you know your body gives out. So that is something that I would like people to start thinking about. Maybe this is your first year in Amazon and that's fine, but maybe start listening to you know these episodes where people such as Rolando and I know you had Rolando Rosas in the podcast because he speaks English too you know Juan David as well talked about this, rod as well talked about this, and I think it's just like very important to start planning this before it's like, before we're like burnt out and it's too late, right, and that way we get we can scale faster and just like with less effort.   Bradley Sutton: What's your Adriana, what's your hobby or what you do to take your mind off of work? You take off your mind off your Amazon business, to you know. Relax like what do you do for fun.   Adriana: Yeah, well, before I got into this whole Amazon business world, I was in the art business. So I of course like to, you know, business museums and you know, if I can business museums with friends and all that that you know, the better, of course. But I try to yes, to, even if it's like at nighttime, right, like I try to consume content that it's not, or like even listen to podcasts that are not like business related. I basically try to put you know if it's after 8pm, even though, even if there's like this really good podcast episode, I'll watch it tomorrow at 6pm or whatever when I take a break from work. But I try to put like hard limits because I just do it. I mean, I just do it for the business, right, like I remember I saw this at the other day that says that says something about your performance of tomorrow basically depends on your recovery tonight. Right, you know something in that frame of words and so I think it's just very important because we talk about, we go on YouTube and we saw, we see everything about. Yeah, you know you can scale to blah, blah, blah and you can be making all this money, but you have to be feeling okay, right, you know, your body has to be healthy and your mind has to be healthy as well. So that is something to we cannot ignore, that, even if that doesn't sound like you know, like the sexy tip, I feel like that's as important, or even more. To grow a business, scale it to as big as as you want, really.   Bradley Sutton: Now, I like killing two birds with one stone. So my advice to you if you wanted to do that, go to the museum while listening to the podcast in your headphones, and then now you can kill two birds with one stone, all right. So, marcus, what about you? One last 30 or 60 seconds strategy or tip for our audience.   Marcus: Yeah, one tip I learned that will make a lot of changes. Amazon recently announced that they will look for title images that are not meeting the terms of service and they will use AI to change that. They will download your image, remove everything that doesn't belong there in their opinion and upload it again, and that is something you don't want. You don't want an AI to touch your title image. Yeah, and Michael from AMZboost, a product photographer, he told me, just use your picture, space number nine. Nobody looks there. Put a title image there that will meet the terms of service and because what Amazon is doing first, they will scan your product photos and check if there is something that is compliant to the terms of service and they will put it to spot number one as your title image. And if they don't find something, they will change it in their terms. So that's an awesome hack.   Bradley Sutton: Wow, I never heard of that one. That's a really good one, All right, cool. And then same question to you also is you know, like me, that sometimes we can get and Adriana, we can get burnt out and if we put too much emphasis on work. So what are your hobbies, what are you doing to take yourself out of work when you need to relax?   Marcus: Yeah, my hobbies are working out. I've got my home gym in the basement and that's also a good place to listen to something. Or I go for a walk at the beach with my yeah EarPods in and listen to a podcast. That's where I get new content.   Bradley Sutton: Awesome, awesome, all right, well, guys, thank you so much for joining us. Wish you the most of success. You guys have had already a lot of great success. It's going to be really cool to see the next milestone for you guys, I would say is like hitting that 10,000 downloads per month. I never thought that would ever happen, but the numbers that you guys are doing are getting close to that, so it's probably within the realm of possibility. But I wish you the most of success with your podcast communities and also your Amazon businesses, and we'll see you next year.