Podcast appearances and mentions of gerard doyle

Golden Voice narrator Gerard Doyle once again brings the quirkiness and erudition of D.I. Sean Duffy to life as he takes on a case that his boss, who is away on vacation, can't handle. It's 1992 in Belfast, and the murder of an IRA assassin means that Duffy must clock more time hunting for the killer despite his efforts to cut back as he nears retirement. AudioFile's Robin Whitten and host Jo Reed discuss how Doyle's slyly humorous tone makes the story feel like a caper at times as he revels in Duffy's unorthodox approach.  Read our review of the audiobook at our website https://www.audiofilemagazine.com/reviews/read/257606/ Published by Blackstone Audio Discover thousands of audiobook reviews and more at AudioFile's website https://www.audiofilemagazine.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Gerard Doyle performs this stand-alone dispatch from Mick Herron's cynical “spook street” world with such dry resignation that it is often laugh-out-loud funny, or would be if it weren't so believable. Host Jo Reed and AudioFile's Robin Whitten discuss how perfectly Doyle narrates this series, laconic at just the right points while also slyly building tension. His vocal control is masterly, and his pacing, range, and attention to detail a perfect match for Herron's. Fans of Herron's Slough House novels and new listeners alike will find a lot to enjoy in this latest audiobook. Read the full review of the audiobook on AudioFile's website. Published by Recorded Books. Find more audiobook recommendations at audiofilemagazine.com Support for AudioFile's Behind the Mic comes from Dreamscape Publishing. Dreamscape is an award-winning independent publisher and multimedia studio that is committed to producing a diverse catalog of high-quality audiobooks. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gerard Doyle narrates this latest installment in the Slough House series as the group of screw-up spies attempt to prevent a scandal. Host Jo Reed and AudioFile's Robin Whitten discuss Doyle's narration of this 8th installment in Herron's series. The disappearance of a think-tank specialist has MI5 racing to find her. Doyle's narration matches Herron's satirical spy thriller with aplomb. Ideal for fans and newcomers alike—and those who enjoy the Slow Horses television series. Read the full review of the audiobook on AudioFile's website. Published by Recorded Books. Find more audiobook recommendations at audiofilemagazine.com Listen to AudioFile's fourth season of Audiobook Break, featuring the Japanese American Civil Liberties Collection. Support for AudioFile's Behind the Mic comes from Naxos AudioBooks. Georgina Sutton gives a vivid and captivating reading of Uncle Silas by Sheridan Le Fanu. The sinister Madame de Rougierre is employed as governess to the young Maud Ruthven, bringing with her a dark cloud of impending doom that hangs over the whole household. The governess eventually leaves, in possession of a dark secret, but that is not the end of her, much to Maud's dismay… Occupying the world of spirits, kidnapping and old secrets, Le Fanu's sensation novel is a chilling and ground-breaking psychological thriller. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wrap up of the ASX-Refinitiv Charity Trading Day. See omnystudio.com/listener for privacy information.

Jason sits down with Gerard Doyle to discuss the importance of adapting to the digital age and how business owners can use marketing to stand out in saturated markets.

Today, Gerard Doyle features Iain Calvert, eCommerce Consultant at Boom Ecommerce training, to talk about the branding success of Allbirds in carving out its own niche.  They identify Allbird’s key strengths and discuss the brand’s core messaging. They further break down the brand’s strategy to create buy-in, its solid value proposition, and the simple yet effective use of […] The post Allbirds: Marketing Analysis with Iain Calvert appeared first on The marketing agency for service professionals.

Golden Voice narrator Gerard Doyle’s Irish heritage and English drama training make him a natural for Scottish, English, and Irish accents, but his relaxed pace and mastery of story are what make his performances shine. His character voices can convince listeners they are hearing a full-cast narration. He has won numerous AudioFile Earphone Awards and an Audie Award for his narrations. On today’s episode, AudioFile’s Michele Cobb and host Jo Reed discuss Gerard Doyle’s narration of OBLIVION OR GLORY: 1921 and the Making of Winston Churchill. David Stafford’s work centers around how 1921 was a pivotal year historically and for Winston Churchill personally. Gerard narration makes you feel as though he truly knows the man and is imparting his deep wisdom to you in a way that encourages you to listen more. Published by Blackstone Audio. Find more audiobook recommendations at audiofilemagazine.com Support for Behind the Mic comes from Oasis Audio, publisher of the complete Edgar Rice Burroughs Authorized Library and the all-new Edgar Rice Burroughs Universe. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a digital wallet and that its primary use is to manage difficult-to-access health records. Maree also shares the […] The post How to launch a product with a latent need appeared first on The marketing agency for service professionals.

This episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how direct sales to a niche market created early success for Water3. He then shares the expansion of […] The post Should You Build Distribution Channels or Sell Products Directly? appeared first on The marketing agency for service professionals.

This episode of Fractal Marketing with Gerard Doyle is called “Winning Online Retail with Position & Purpose” and today’s guest is Marty Cornish, Founder of Defence Sporting Apparel (DSA). Marty starts the conversation with an introduction to DSA and his military roots. He then shares the marketing success he has enjoyed with Facebook ads, email […] The post Winning Online Retail with Position & Purpose with Marty Cornish appeared first on The marketing agency for service professionals.

This episode of Fractal Marketing with Gerard Doyle is “Scaling Your Business Using A Remote Team – with Meryl Johnston”. Meryl is the Founder of Bean Ninjas, a bookkeeping and financial reporting firm, and today leads an in-depth discussion on how to achieve success using a remote team that works with members from anywhere in […] The post Scaling Your Business Using A Remote Team – with Meryl Johnston appeared first on The marketing agency for service professionals.

Today we are talking to Paul McCartney about his career and how he came to be a Chief Clean Futures Officer.Paul talks us through his story of moving from a traditional accounting path into a leadership role, balancing business purpose with the need to be financially sustainable, and his thoughts on managing staff.Working in clean energy, Paul has some very interesting views on legacy and what he is helping build for future generations.This episode is co-hosted by BRISCA Managing Director Sumith Dissanayake, and Gerard Doyle.

Fans of spy stories—as podcast host Jo Reed and editor Robin Whitten are—like nothing better than talking about the details of the classic tradecraft of spies. We can’t give the details away, but we share just enough to get you listening to the short and satisfying audiobook from British author Mick Herron and Golden Voice Gerard Doyle. A fortuitous pairing. Published by Recorded Books. Find more audiobook recommendations at audiofilemagazine.com. For more free audiobook recommendations, sign up for AudioFile Magazine’s newsletter. Join New York Times bestselling author Patti Callahan for a seven-part original podcast – Behind the Scenes of Becoming Mrs. Lewis – and explore in depth the improbable and beautiful love story between C.S. Lewis and Joy Davidman. Learn more at www.becomingmrslewispodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gerard Doyle is honored as a Golden Voice, AudioFile's lifetime achievement honor for audiobook narrators. Gerard is like the Pied Piper—a voice that you want to follow wherever the story leads. Whether it’s Irish noir thrills or fantasy world-building—just follow the voice. Browse his full audiography, and explore his AudioFile profile page. Essential Listens: DEAD I WELL MAY BE MOTHERS AND SONS ERAGON For more free audiobook recommendations, sign up for AudioFile Magazine’s newsletter. On today’s episode are host Jo Reed and AudioFile Magazine Founder and Editor Robin Whitten. Support for AudioFile’s Sound Reviews comes from Oasis Audio, home to The Good Neighbor: The Life and Work of Fred Rogers, read by LeVar Burton and nominated for the 2019 Audie Awards Audiobook of the Year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Which is better 1% of a big market or 100% of a small one?  Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market. MTFW is a production of Roundpeg, an Indianapolis Digital agency. 

Gerard Doyle, of Fractal, loves working with startups as he can influence the positioning of a client’s product or service… even the design. He also says the most effective way to get the best clients is to go after a limited number of them. He explains how this strategy actually starts making clients come to you. It’s quite counterintuitive.

S4 E02: In this special episode, meet Christopher Paolini, author of the internationally bestselling Inheritance Cycle series. He tells us about his newest audiobook, The Fork, the Witch, and the Worm, which is narrated by his longtime reader, Gerard Doyle.

In episode 79 of Founder To Founder, Phil talks to serial entrepreneur and Fractal Ventures General Partner, Gerard Doyle.In Gerard’s words, ‘My mission is to help the founders, innovators, creators and dreamers find their customers, to see their product being deployed and fulfil their business potential.It is rare to find a startup that doesn’t have a unique business proposition. It is unfortunately common to watch startups fail to position their business in the correct light, and to the appropriate audience.I use my 20+ year of marketing experience combined with my experience as a founder of three Startups to help fellow founders discover and develop the optimal marketing solution for their business.You might call me a growth hacker or a part-time CMO, but whatever name you give it, I create marketing strategies for Startups’.In this episode Gerard and Phil talk about how to manage being ‘in between’ ventures, how investors should think about investing in founders and the three habits that founders need to develop to be successful.3 KEY POINTSThe faster you realise where your strengths lie, the better and it often takes someone else to help you understand where you play the best. In Gerard’s case, it was a journalist but for others this could be a mentor (09:07),Every venture has a key growth metric, it the north star for the business to grow. Know it intimately and what levers make it go up and down, it will help focus you and your team when the going gets tough AND when the going is good (20:31)Investing in founders is essential to ensure they can be there for the long haul. Sophisticated investors are more and more reluctant to participate in financing rounds where there is no portion of the round allocated to wages for the founders (26:10)FOLLOW PHILHSCApple Podcasts: http://apple.co/2pc0GqJSpotify: http://spoti.fi/2AdJcPHGoogle Podcasts: http://bit.ly/2lGHaPKOvercast: http://bit.ly/2HhJAMXPocket Cast: https://pca.st/A7ZKInstagram: https://www.instagram.com/philhsc/LinkedIn: https://www.linkedin.com/in/philhsc/If you'd like to know when new episodes are released or when Phil publishes his weekly blog post, sign up for the insider's email list here.

On this episode of Stories Behind the Grind, listen to my conversation with Gerard Doyle, founder of Fractal, and whose mission is to help innovators, creators and dreamers find their market and deliver to those that will benefit from their products and services. Gerard is a seasoned marketer with 20 years experience and founder of three previous startups. For a full edited transcript, click here  In this episode: Outsource vs marketing in house for startups? How to know when to pivot? What is growth hacking and what tips Gerard has to get started with growth hacking? How to prevent yourself over-investing into ideas that fail Qualities of successful founders What comes first, the idea or the problem? And which is better for long term success Advice on hiring people or choosing investors that seem confident What is smart money? What founders can learn from Shark Tank Gerard’s definition of the Grind Find more about Gerard and Fractal: www.fractal.com.au Gerard Doyle - LinkedIn Twitter: Gerard Doyle - Twitter Be sure to follow me on Instagram and say Hi @aidanvoc Subscribe to the podcast on Apple, or anywhere else you listen to your podcasts. You can find this episode plus all the previous episode here. Four ways you can support this podcast Take a screenshot of this podcast and send it to a friend who may like it Take your Grind to the next level by implementing a sales funnel to turn your passive website visitors into paying customer with ClickFunnels, the #1 sales funnel software in the world. You can get a free trial by going to www.clickfunnels.com Rate and review the podcast on Apple Podcasts! Connect with me @aidanvoc (I respond to all DM’s there) Get your copy of the fully edited transcript

Gerard Doyle is the founder of Fractal (http://fractal.com.au/). His mission is to help the founders, innovators, creators and dreamers find their market, to realise their ambitions and fulfil their business potential. With 20+ years of marketing experience combined with his experience as the founder of three Startups, he helps founders discover and develop the optimal marketing solution for their business. Please remember to give us a rating and review on iTunes! Our Instagram page is here: http://www.instagram.com/flypaperplanes.co/ Contact the team at http://www.flypaperplanes.co or Simon here: http://www.linkedin.com/in/iamsimondell/ or here: http://twitter.com/IAmSimonDell If you think you have a great story for the podcast, contact our producer Sarah here: sarah@simondell.com (mailto:mailto:sarah@simondell.com) And find out more about our sound engineer Gilberto here: http://www.thepodcastboss.com

Episode 2 of the Podcast 1:00 – 5:15 Tim and Yotam talk about the Robotics Accelerator for 2018 Applications are open now and you can find out more and apply at www.qutbluebox.com.au/robotics 5:20 – 28:30 Tim and Gerard Doyle from Fractal discuss ‘growth hacking’. Find out what it is and how you can you use it! Listeners can follow or contact Gerard on Twitter @GerBotwith or LinkedIn www.linkedin.com/in/gerarddoyle Gerard also has his own podcast where he answers your questions live: https://www.stitcher.com/podcast/gerard-doyle/fractal-marketing-podcast Thanks Gerard! Note: part of the podcast was recorded on the go, in case sound isn’t 100! Last episode we did say we would discuss how do you know if your idea is any good, we didn’t get to do it this time but we will next ep! Plus we will interview past participants of our accelerators and other programs!

Welcome to Episode #2 of the Fractal Startup marketing podcast. In this episode, I discuss calculating the cost of your customers – thanks to writally.com for the question We also cover the other common direct marketing variables and how to calculate them. We then move onto more complicated offline and long sales cycle tracking  – thanks to BenchOn for the question And finally, we look into the power of animation as a video medium – take a look at Big Fish & Biteable.com If you would like to have your questions answered on the podcast, please add your question in the comments section here http://fractal.com/au/questions If you’re an Apple user then you can subscribe to the podcast here Apple iTunes Podcasts If you’re on Android then you can find us on Stitcher here If neither of these work then you can just use Sticher through your browser Below is a transcription of the podcast: >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> [music] Hi, and welcome to the Fractal Marketing Podcast. My name is  Gerard Doyle. And on this show, I take marketing questions from listeners to provide answers so that everybody who tunes in can learn a little bit more about marketing and hope they find some ideas for their business. [music] So in today’s episode, we’re going to look firstly at calculating the cost of acquisition of your customers and other marketing variables like ROI and ROAS and discuss the differences between those two. After that, we’re going to spend a bit of time talking about more complicated tracking models where it might require an offline sale or a long sale cycle and how to relate that marketing money that you’re spending very early on back to that end sale and the customer value. And finally, we’re going to spend some time looking at animation and the power of animation in video marketing and how we can deliver clarity of message through an uncluttered interface. So our first question this week comes from Cass from [inaudible]. And her question is, “How do you calculate the cost per acquisition if your primary acquisition method is profitable?” Good question, Cass. And I think it speaks to one of the problems with marketing is that and like all industries, I guess, is we have a tendency to create a lot of our own words, a lot of our own acronyms, initialisations, and things that just make marketing generally confusing when it need not be. I think back to some of the rules that people like Mark Zuckerberg and Elon Musk employed in their companies. And they just started stopping people from coming up with new acronyms inside the company because it just made life really difficult. But we are where we are [laughter]. And to answer your question, look, it is still possible to have a cost of acquisition particularly even if you’re profitable because it’s only the cost of acquisition is only the denominator in the ROI calculation. So what I’m talking about there is if you’re looking at the ROI of your marketing,

In this episode, I take questions from Teas.com.au, Brannd Hub and PowerWells.org We discuss: * finding your niche market * How you need to own a niche before you expand * Tribes and how to use them to expand * Great domain names and the ‘radio test’ * promoting a service-based business * Crowdfunding marketing Thanks to Teas.com.au , Brand Hub , and PowerWells for being on episode one. If you have a question you’d like answered on the show please leave a comment on Linkedin here  Want your question answered in the next episode? Just leave your question here Here is a transcription of this episode: (there will be mistakes in this transcript so please just use this as a guide) Hello and welcome to the Fractal Marketing Broadcast. I’m Gerard Doyle. Each week, I explore online marketing objectives and strategies from you, the listener. Sharing the advice on this broadcast for everyone to learn from. The goal of this broadcast is to keep startup founders and entrepreneurs, teach them marketing tips, tricks and best practices that they can apply to their business. Welcome to episode one. On today’s episode, we look at the niche marketing selection for teas.com.au. Help brand hub with their web presence, and I will share how I promoted the ground founding campaign for power wells. So let’s jump straight into the episode. So the first question we have is from Celina who runs teas.com.au, and that’s T-E-A-S.com.au, who asked the question with a rather low population density, yet first world GDP in Australia, how does someone choose a niche? Her niche is too niche. Is there a golden figure or a clever way to say, “Yup, this is a mature market for X or no, its way to small, thanks a lot.” Thanks for the question. First things first, just as I stumble over the word niche right at the beginning of my podcast. Franny Wayne is listening in the US, there would be a niche. It’s probably a little bug there for most Australians and Brits. That there’s a different way to pronounce that word, but in Australia we say niche. Look, great question. I think the first thing I want to say is just a lot of good domain name. Not directly related to your question, but teas.com.au, as somebody who’s worked in the domain industry for a while, one of the things I love is a domain that’s just easier to say, easier to spell and the kind of to quote the wrong sort of brand campaign, it does what it says on the tin. So good work on that one. To get more into your question, is there an easier way? Look, I guess I can give you a roundabout answer and that’s to say for me, the trick with niches is actually to go as niche as you can at the start. I think one of the traps we get into with business is we try to go too broad. And I guess that goes to the second part of the question which is have you gone too niche. I guess it depends on the way you’re looking at it. If one part of your question is the market big enough to justify, that’s a bit different to are we going to a niche. In my mind, one of the key things to do when you’re starting a business or running a business is to go as niche as you can at the start. So what that means is, you’re better off winning over a really small audience and turning them into an absolute evangelist for your brand. So what I mean by that is, it’s really hard to be everything to everyone. So, obviously, [inaudible] with so many tea drinkers, but even tea drinkers are a really broad set. So I think the trick is to get that niche as tight as you can and to play around with that. So, obviously,

In Australia we mention the GFC from time to time but most of us didn't feel the full effects here. Gerard Doyle on the other hand was in London running a company during that fateful time in 2007. It's quite incredible to here the carnage an external factor can have on one's company and Gerard speaks at length about how that time was for him. Another story we discuss is Gerard's attempt to start a company and disrupt a large industry. Disruption is spoken about in Startup Land all the time, however what's often not mentioned is what happens when these industries fight back. Turns out the incumbents aren't going to roll over easily, which Gerard found out first hand. Enjoy the episode!

‘Bob On Books’ is now on iTunes! Subscribe here: https://itunes.apple.com/us/podcast/bob-on-books/id717964243?mt=2 Episode Summary: Hello. It’s [October 13, 2013] and this is Bob On Books: The podcast with the latest New York Times Best Sellers, audiobook previews, tips for the writer in you, and of course this week’s new book releases (via BN.com). New York Times Best Sellers: This Week: (week ending Sept. 28, 2013) http://www.nytimes.com/best-sellers-books/2013-10-13/overview.html Latest: http://www.nytimes.com/best-sellers-books/ Audiobook of the Week: “Eragon” by Christopher Paolini, Narrated by Gerard Doyle http://www.audible.com/pd/Sci-Fi-Fantasy/Eragon-Audiobook/B002UZKL7A Pick up the Tenth Anniversary Collector’s Edition of “Eragon” by Christopher Paolini here: http://www.amazon.com/Eragon-Collectors-Edition-Inheritance-Cycle/dp/0449819531 Tip of the Week (“For the writer in you”): David Farland’s Daily Kick in the Pants. Subscribe Here: http://www.davidfarland.net/writing_tips/ This Weeks New Book Releases: This Week: http://www.barnesandnoble.com/s/?PUB=20131014^20131020&SRT=SA&STORE=BOOK&view=grid Latest: http://www.barnesandnoble.com/u/books-coming-soon/379003626/ And that’s all folks! Enjoy and happy reading! God Bless! Other Notes/Links: I’m on Twitter! (@BobSchroeder7). Leave me questions/comments using the hashtag #BobOnAir. ‘Bob On Books’ is now on iTunes! Subscribe here: https://itunes.apple.com/us/podcast/bob-on-books/id717964243?mt=2 RSS Feed: http://feeds.feedburner.com/BobOnBooks