Podcast appearances and mentions of griffin thall

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Best podcasts about griffin thall

Latest podcast episodes about griffin thall

The Courageous Podcast
Griffin Thall - Co-Founder of Pura Vida Bracelets

The Courageous Podcast

Play Episode Listen Later Feb 1, 2023 29:39


800+ global artisans. 2 million raised for charitable organizations. A $200 dollar investment that started it all. Griffin Thall has always been an entrepreneur.  As a teenager, he was selling a steady stream of products on eBay, earning enough cash to fund his college ventures. Now, 12 years after he co-founded and served as CEO for Pura Vida Bracelets, a company he helped grow from his dorm room into a $130 million+ company, Griffin announced he is stepping away.  In his conversation with host Ryan Berman, we'll hear some of the strategies that Griffin used to grow his tremendous brand, and why he feels there is still room for them to grow on platforms like TikTok. He also touches on why they felt Vera Bradley was the right partner to acquire the brand after interviewing 25 potential suitors. Note: This interview was conducted a week prior to Griffins departure announcement.

FITFO
Figuring Out How to Turn $100 into a $130 Million w/ Pura Vida Co-Founder Paul Goodman

FITFO

Play Episode Listen Later Dec 23, 2022 47:31


Welcome to Episode #11. My guest today is a friend, world class Entrepreneur and an even better person, Mr. Paul Goodman. As the CFO and Co-Founder of Pura Vida Bracelets, Paul is charged with ensuring the growth and financial success of the multimillion-dollar jewelry and lifestyle brand. www.puravidabracelets.com Immediately after graduating from SDSU, Paul and his best friend, Griffin Thall, teamed up with two Costa Rican artisans to launch the brand. Within a decade, the startup has become one of the biggest jewelry companies around, with millions of fans all across the globe. Paul is not only dedicated to building a strong brand culture both internally and externally, but he's also passionate about making an impact on the lives of other people. He helps provide full-time jobs to more than 550 artisans around the world, and the brand's Charity Collection has raised more than $4M for charitable causes and organizations. His financial acumen allowed the brand to achieve 57% year-over-year growth in 2019, while maintaining consistent levels of profitability. Paul was also instrumental in securing a $130M investment from iconic lifestyle brand Vera Bradley. Paul is a member of global leadership organization YPO and has been featured on Forbes' “30 Under 30” list. Pura Vida is one of Inc.'s 5,000 Fastest-Growing Companies in America, and was named LA Business Journal's Direct to Consumer Brand of the Year in 2019. In his spare time, Paul enjoys surfing, traveling the world and raising his daughter, Romy. Enjoy! Time Stamps: 5:18 The origin story of how Pura Vida was born 7:15 Jorge, Joaquin and the first 400 bracelets 11:14 The jar approach to inventory management 13:38 Influencer marketing before "influencers" was a thing 15:50 The Campus Rep program helps expand across the US 17:50 Their elaborate initial pricing strategy 22:20 The trade show intro that changed the game for their business 26:30 the loyalty to Jorge and Joaquin 30:35 the infamous coin flip for CEO 32:25 Establishing the Pura Vida culture and hiring throughout the years (micro to 32:32) 33:33 the transition to adding retail stores 37:20 $130 Million exit to Vera Bradley 37:49 From doubters to haters to the praise - having fun along the way 43:15 parental advice from PG! Follow Paul- LI: https://www.linkedin.com/in/paul-goodman-1721a115/ Insta: https://www.instagram.com/paulgoodman/ Bryan - Insta: https://www.instagram.com/bduzco/

BANKNOTES minted by #paid
Griffin Thall of Pura Vida on leveraging creators for DTC growth

BANKNOTES minted by #paid

Play Episode Listen Later Sep 28, 2021 13:14


In 2010, I started Pura Vida—a handcrafted bracelet and jewelry brand with my best friend and business partner, Paul Goodman...(Continue).

The Ecommerce Influence Podcast
310: GREATEST HITS: A Behind-The-Scenes Look At Pura Vida's Exit For 9 Figures

The Ecommerce Influence Podcast

Play Episode Listen Later Jun 29, 2021 45:27


What Would Pura Vida Do? From Start-Up to Multi-Million Exit We Talk Strategy With One of The Top Ecommerce Brands Today.  When someone asks about eCommerce best practices, we always hear, “well, what's Pura Vida doing?” and in this episode we're talking with Pura Vida CEO, Griffin Thall, to get an inside look at their strategies, how the company's grown over the last several years, the way his role has evolved, and what it's actually like to prepare your company for a multi-million dollar sale.  Get a behind-the-scenes look at Pura Vida's exit strategy. Interested in the Coalition training with Griffin? You can join the Coalition membership here for access to this and many other great trainings and resources. Episode Highlights: 7:00 What got Griffin and Pura Vida to where they are today. 8:03 How Griffin's role has changed as the company's grown. 9:33 Pura Vida's unique influencer strategy and how it started. 13:23 Relentless innovation and how Pura Vida continues to increase customer lifetime value. 15:53 The moment Griffin realized the brand was going to be a success. 17:09 How Pura Vida's growth strategy has changed over time. 18:32 The challenges Griffin's faced over the years as CEO. 20:47 Where Griffin's seen the most success in hiring. 22:47 How Pura Vida's ambassador program started, and where it's at today. 22:56 A day in the life of the Pura Vida CEO, and the value of growing a team. 25:00 Why you've got to stop wearing all the hats in your business if you want it to scale up. 28:49 What you should be focusing on as a founder, instead of getting enticed by the newest Shopify app. 30:03 A key approach for brands launching today vs 6 years ago. 32:28 Lessons learned about managing cash while scaling up. 34:22 Pura Vida's exit - how they ended up making a deal with Vera Bradley, and the process of finding and securing that kind of partnership. 38:42 Griffin's biggest takeaway from meeting with investors. 40:15 The expansive value Pura Vida's gained from their partnership with Vera Bradley. 42:14 What Griffin's excited about right now and some things in store for Pura Vida in 2020. Links and Resources: Pura Vida Attentive Griffin on LinkedIn Griffin on Instagram griffin@puravidabracelets.com The Coalition @a_brawn on Twitter Review or subscribe on iTunes

Knowledge For Men
Griffin Thall: Lifestyle First

Knowledge For Men

Play Episode Listen Later Oct 27, 2020 43:02


A great episode here diving into the mind of the cofounder of Pura Vida Bracelets Griffin Thall. He walks us through the birth of the brand and it's impact on his lifestyle, happiness and freedom. I found his insights counter to the common narrative of hustle at all costs over having a life worth living. Enjoy! Learn more about the work I do with men with building their confidence, social lives and relationships here.

lifestyle griffin thall
The Safari
The Artisan's CEO: Pura Vida's, Griffin Thall

The Safari

Play Episode Listen Later Jun 2, 2020 34:34


Griffin Thall and his Co-Founder Paul Goodman founded Pura Vida after a trip to Costa Rica and an encounter with two artisan bracelet makers inspired them to create a charitable jewelry and accessories brand that showcases local craftsmen. Over the last few years, they have partnered with more than 175 charities around the world to donate nearly $2.4 million to causes their consumers care about. We talk about: the brand's all-inclusive marketing strategy centered on creating meaningful connections, partnerships with synergistic brands, the process of creating products that resonate with customers, how the brand continues to evolve and set trends in the digital space, his advice for budding entrepreneurs, and more.   Interviewed by Mortimer Singer. 

Built to Sell Radio
Ep 223 Built to Sell News Pura Vida Acquired For $75 Million ++

Built to Sell Radio

Play Episode Listen Later Feb 14, 2020 49:32


Griffin Thall and Paul Goodman, two Southern California friends traveling through Costa Rica on a post-college graduation trip in 2010, crossed paths with two bracelet artisans, Jorge and Joaquin, who were living in poverty.  Jorge and Joaquin made beautiful, colorful handmade bracelets that seemed to capture the essence of their journey.  Thall and Goodman asked the artisans to make 400 bracelets to take home with them.

The Ecommerce Influence Podcast
235: A Behind the Scenes Look at Pura Vida’s Multi-Million Dollar Exit

The Ecommerce Influence Podcast

Play Episode Listen Later Jan 21, 2020 45:13


When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?” Today we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their current strategies, how the company’s grown over the last several years, the way his role has evolved, and what it's actually like to prepare your company for a multi-million dollar sale. Andrew and I both worked with Pura Vida at the very beginning, and we’re so excited to reconnect and bring this episode to you today. Enjoy! Episode Highlights 6:25 What got Griffin and Pura Vida to where they are today. 7:28 How Griffin’s role has changed as the company’s grown. 9:02 Pura Vida’s unique influencer strategy and how it started. 12:45 Relentless innovation and how Pura Vida continues to increase customer lifetime value. 15:18 The moment Griffin realized the brand was going to be a success. 16:30 How Pura Vida’s growth strategy has changed over time. 17:57 The challenges Griffin’s faced over the years as CEO. 20:12 Where Griffin’s seen the most success in hiring. 22:12 How Pura Vida’s ambassador program started, and where it’s at today. 22:21 A day in the life of the Pura Vida CEO, and the value of growing a team. 24:25 Why you’ve got to stop wearing all the hats in your business if you want it to scale up. 28:14 What you should be focusing on as a founder, instead of getting enticed by the newest Shopify app. 29:28 A key approach for brands launching today vs 6 years ago. 31:53 Lessons learned about managing cash while scaling up. 33:47 How Pura Vida ended up making a deal with Vera Bradley, and the process of finding and securing that kind of partnership. 38:07 Griffin’s biggest takeaway from meeting with investors. 39:34 The expansive value Pura Vida’s gained from their partnership with Vera Bradley. 41:33 What Griffin’s excited about right now and some things in store for Pura Vida in 2020. Links And Resources Pura Vida Attentive Griffin on LinkedIn Griffin on Instagram griffin@puravidabracelets.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

The Playbook
Griffin Thall: CEO and Co-Founder of Pura Vida | #ThePlaybook 174

The Playbook

Play Episode Listen Later Dec 26, 2019 17:01


Griffin Thrall, CEO and Co-Founder of Pura Vida Bracelets, discusses:● [:52] - How a surf trip to Costa Rica led to a multi-million-dollar business idea● [8:42] - Why they’ve always obtained their bracelets from the same people they met on their trip.● [11:59] – What awaits Pura Vida in its “next chapter”● [13:42] How to ensure you get your money’s worth out of your college experience

Lion's Share Marketing Podcast
EP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall

Lion's Share Marketing Podcast

Play Episode Listen Later Dec 4, 2019 26:28


EP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall In Episode 70, Tyler and Jon share that brands on Twitter will be able to hide replies to tweets. The beta testing has shown that this adjustment has helped brands eliminate tweets from trolls while controlling the motive and narrative of tweets. Tyler adds that this option will also help brands that lack in the area of customer service or under deliver for their customers. Overall, this tool is a major plus for brands that are already active on Twitter. Next, Tyler welcomes Griffin Thall, Co-Owner and Founder of Pura Vida, to the show. Griffin shares his 10 year process in building Pura Vida into a successful brand. With a background in marketing, Griffin shares key strategies and ways to develop brand loyalty. He also dishes on Pura Vida's social media strategy. Griffin encourages listeners to focus on the quality of their content and photography. This strategy has brought Pura Vida tremendous success and has been aided through influencer collaborations and running Instagram ads with content creators.  Tyler and Jon's newest segment, Words of Twisdom, featured @REBECCARADICE this week. Join Tyler, Jon, and Griffin for more insight on how to improve your social media presence, marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did! Timestamps 00:00 - Intro 01:03 - What's in the News | Brands Hiding Replies on Twitter 06:52 - Featured Guest | Griffin Thall 07:17 - Pura Vida's Origin Story 07:43 - Building a Brand 08:23 - Strengthening Weak Spots Outside of an Area of Expertise 09:00 - Keys to Success 10:13 - Implementing an Effective Cause Marketing Strategy 11:50 - Most Effective Channel for Pura Vida  12:41 - Selling Through Amazon  13:00 - Migrating Customers from Amazon to Pura Vida Website 13:48 - Pura Vida's Public Relations Strategy 14:42 - Connecting Social Media to Sales 15:07 - Growing an Organic Social Media Following 16:13 - Successful Social Media Promotions 17:11 - Pura Vida's Influencer Marketer Strategy 18:24 - Paid Ads on Instagram 18:49 - Pura Vida's Biggest Marketing Challenge 19:58 - Creating Quality Content 22:13 - Key Takeaway 23:11 - Words of Twisdom  26:00 - Outro  Featured Guest | Griffin Thall LinkedIn Pura Vida Bracelets What's In the News  Brands on Twitter Can Now Hide Replies Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Heroes in Business
Griffin Thall CoFounder Pura Vida sold to Vera Bradley 150Million

Heroes in Business

Play Episode Listen Later Oct 28, 2019 8:51


"Use business to make positive impact" Griffin Thall CoFounder of Pura Vida accessories brand, is interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm network channels, internet radio, and online syndication. www.puravidabracelets.com www.eliances.com 

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Heroes in Business
Griffin Thall CoFounder Pura Vida sold to Vera Bradley 150Million

Heroes in Business

Play Episode Listen Later Oct 28, 2019 8:50


"Use business to make positive impact" Griffin Thall CoFounder of Pura Vida accessories brand, is interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm network channels, internet radio, and online syndication. www.puravidabracelets.com www.eliances.com 

sold pura vida vera bradley griffin thall eliances
Built to Stay
Organic Growth through Social Media Marketing - the Pura Vida Story with Co-founder Griffin Thall

Built to Stay

Play Episode Listen Later Oct 23, 2019 19:51


On this episode of Built to Stay we interview Griffin Thall, one of the co-founders of Pura Vida, a lifestyle jewelry brand with 1.8 million Instagram followers. What started as a side hustle from a trip to Costa Rica, has turned into a multi million dollar business supporting 800+ artists from Costa Rica to India. Learn how he started his business, kept it running and is continuing its growth by harnessing the power of social media.  Griffin’s Story 1:17 Biggest Challenge for Griffin 6:59 Paid Social Media Advertising 10:18 How did you expand your product lines? 12:50 What would you do differently? 14:39   “I think it’s very important to have every brand owner know how to use a camera and use adobe light room to shoot and edit photos. The worst thing that you want to do is start a brand and have to outsource everything…”  

New Age Influencers
051: The Pura Vida Lifestyle - Griffin Thall

New Age Influencers

Play Episode Listen Later Oct 14, 2019 39:45


Griffin Thall took a vacation one day and his life changed forever. Tune in to hear the backstory of how he founded one of the most viral lifestyle companies on social media today. He gives us step by step insights into how he launched, what it took to grow, and how his company is helping local economies all over the world.   Episode Timeline: 2:10 Overview of Pura Vida 3:08 How it started 5:10 Why bracelets? 7:33 Partnering with local beach vendors 9:37 Types of products sold at Pura Vida 10:28 How the first sales were made 12:53 First hire and team expansion 15:28 Social media growth strategies 17:33 General ecommerce tips 20:46 Sales numbers 22:43 Customer relationship building tactics 24:33 Advice for building an online brand 25:33 Rapid fire round of questions    Griffin Thall @griffinthall @puravidabracelets   New Age Influencers: @newageinfluencerspodcast @aaronbpatton http://newageinfluencers.com/

SuccessBefore30
30 Pengusaha Muda dibawah 30 tahun bidang Retail dan Ecommerce

SuccessBefore30

Play Episode Listen Later Oct 2, 2019 3:06


30 Under 30 Retail and Eccomerce List : (2015) 1 Emily Weiss, 29, Founder Glossier 2 Aman Advani, 29 & Gihan Amarasiriwardena, 26, Cofounder Ministry of Supply 3 Nathan Bond, 29, Cofounder Rifle Paper Co. 4 Gary Bravard, 27, Cofounder Adore Me 5 Louisa Burch, 26, Cofounder Trademark 6 Mark Daniel, 20, Founder Strut 7 Claire Distenfeld, 28, Owner, Fivestory 8 Caitlin Donovan, 27, Associate VP, Handbags & Accessories Category, Christie's 9 Erik Elianson,28 & Tristan Pollock, 28, Cofounder Storefront 10 Deepa Gandhi, Cofounder Dagne Dover 11 Paul Goodman, 26 & Griffin Thall, 28, Cofounder Pura Vida Bracelets 12 Carrie Hammer, 29, Founder Carrie Hammer 13 Isabelle Kenyon, 27, Associate, Burch Creative Capital 14 Joe Lallouz, 29, Chief Product Manager, Etsy 15 Elizabeth Lin, 29, Director of product development, Weddington Way 16 Tanya Menendez, 27, Cofounder Maker's Row 17 Alain Miguel, 29, Cofounder Modalyst 18 Shayne Oliver, 27, Founder Hood By Air 19 Aubrie Pagano, 29, Cofounder Bow & Drape 20 Neil Parikh, 25, Cofounder Casper 21 Michael Preysman, 29, Founder Everlane 22 Chase Reed, 16, Founder Sneaker Pawn 23 Chelsea Sloan, 29, Cofounder Uptown Cheapskate 24 Alan Tisch, 26, Cofounder Spring 25 Zara Terez Tisch, 29, Founder Zara Terez 26 Trang To, 27, Chief of staff to the president, Saks Fifth Avenue 27 Natasha Tucker, 29 & Cora Hilts, 27, Cofounder Reve En Vert 28 Olga Vidisheva, 29, FOunder Shoptiques 29 Kyle Vucko, 29, Cofounder Indochino 30 Marco Zappacosta, 29, Cofounder Thumbtack Versi Forbes 2015 --------------------------------------------------------------- Instagram : https://www.instagram.com/successbefore30 https://www.instagram.com/chandraputranegara/ Facebook : http://www.facebook.com/OfficialSB30 Twitter: http://www.Twitter.com/SuccessBefore30 Website : http://www.SuccessBefore30.co.id Jika Anda tertarik untuk membeli Buku BADAI PASTI BERLALU oleh Chandra Putra Negara klik link dibawah ini : http://goo.gl/49jW3r Dapatkan Tips Lainnya di Website : http://www.sb30.tv

Social Pros Podcast
Social Pros Greatest Hits - Is This the Best Business on Instagram?

Social Pros Podcast

Play Episode Listen Later Sep 13, 2019 42:21


In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Techsmith   Full Episode Details As one of the fastest-growing marketing channels today, leveraging the power of Instagram to help sell products and services is a smart business move for sure. But, is it possible to build the back of an entire company on Instagram usage alone? We’ve got a special encore episode of the show for you this week, where we’ve reached back into the Social Pros archives to bring you one of our favorite episodes of the year featuring Griffin Thall, CEO, and Co-Founder of Pura Vida Bracelets. Since appearing on the show, Griffin and his partner have cashed in and sold a majority stake of their company to Vera Bradley for $75 million. When you listen to this episode and hear how Griffin and his team transformed a humble business into a global powerhouse using a strategic approach to user-generated content and influencer marketing, that $75 million starts sounding like a pretty good deal. After all, Pura Vida Bracelets has been crowned one of the best businesses on Instagram with an engaged following that helps the brand ship millions of bracelets each month.   In This Episode: 06:35 – The origin story of Pura Vida Bracelets and how they went from a small brand in Costa Rica to a global sensation selling millions of bracelets each month 11:47 – How social media has aided Pura Vida’s success 14:37 – How Pura Vida works with user-generated content (UGC content) and influencers to increase engagement and boost their presence on Instagram 18:00 – Why you should experiment on Instagram to find out what works for you 22:14 – Tips for working with influencers in the most effective way 27:14 – Why it’s important to work with brand representatives/ambassadors and key differences between online and in-person word-of-mouth marketing 30:51 – Why reviews and social-proof are vital to a brand’s success both online and offline Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Pura Vida Bracelets by visiting their website  Check out Pura Vida’s Instagram account Foursixty is the software Pura Vida use to help manage user generated content on Instagram. Check out The Infinite Dial 2019Report Listen to The MFCEO Podcast and find out more about Andy Frisella.   Visit SocialPros.com for more insights from your favorite social media marketers.

Social Pros Podcast
Is This the Best Business on Instagram?

Social Pros Podcast

Play Episode Listen Later May 3, 2019 41:19


Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has created the most engaged jewelry brand on Instagram. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Techsmith Is This the Best Business on Instagram? We hear a lot about influencer marketing on social media, and particularly on Instagram, where many brands have embraced influencer marketing to help sell their products and services, and build an engaged following. According to Edison Research’s 2019 Infinite Dial Report, Instagram (unlike Facebook) continues on an upward trajectory when it comes to the number of users on the platform. As such, influencer marketing is also on the rise and gained a lot of attention. But, how do you choose the right influencers?How do you work with influencers? How do incorporate influencer marketing with your overall marketing strategy?    Pura Vida are a shining example how to do this right. They are a brand that have succeeded through the power of social media. Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, shares how he has created the most engaged jewelry brand on Instagram through very thoughtful and well-managed mix of user-generated content and influencer content. In This Episode: 05:32 – The incredible story of Pura Vida Bracelets from humble beginnings in Costa Rica to millions of bracelets shipped monthly, working with 600+ artisans worldwide 10:44 – The ways that social media has propelled Pura Vida to where they are today 13:34 – How Pura Vida create content for Instagram by working with user-generated content (UGC content) and influencers 16:57 – Experimenting on Instagram to find out what’s right for your brand 21:11 – How to work with influencers in the most effective way 26:11 – The importance of working with brand representatives/ambassadors and the differences between online and in-person word-of-mouth marketing   29:48 – The power of reviews and social-proof Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Pura Vida Bracelets by visiting their website Check out Pura Vida’s Instagram account Foursixty is the software Pura Vida use to help manage user generated content on Instagram Check out The Infinite Dial 2019Report Listen to The MFCEO Podcast and find out more about Andy Frisella Visit SocialPros.com for more insights from your favorite social media marketers.

The Optimizely Podcast
A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets

The Optimizely Podcast

Play Episode Listen Later Feb 6, 2019 18:28


Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain your brand for years to come. That's exactly what Griffin Thall has done. He's the Co-Founder and CEO of Pura Vida Bracelets, which offers colorful, handmade layered bracelets and other jewelry. Griffin and his co-founder bootstrapped the business eight years ago and it's grown rapidly to more than 650 people spanning four countries. Pura Vida's success lies in the massive fanbase they've built, with 1.4 million followers on Instagram and dedicated audience who show up by the hundreds in-person to their Insta-meetups. Pura Vida is the rare brand that is able to translate an online following into a vibrant, real-world community.

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This Is My Era – the Podcast (#ThisIsMyEra)
Ep. 18 - "Passion, Profits, People, and Pura Vida" with Paul Goodman, CFO of Pura Vida Bracelets (#ThisIsMyEra the Podcast)

This Is My Era – the Podcast (#ThisIsMyEra)

Play Episode Listen Later Nov 2, 2018 39:00


Paul Goodman     Upon graduating from college, Paul Goodman and Griffin Thall went to Costa Rica to relax and recalibrate. Each friend put in $100 to purchase 400 bracelets from Costa Rican artisans to sell to their friends and family in the U.S. Today, Pura Vida sells between 2000 and 5000 orders a day online and has its products in 2000 plus retail stores.  Paul Goodman – Co-Founder and CFO of Pura Vida Bracelets – joins Kuda Biza and Alexander Star to discuss the journey, passions, profit, and people.

Foundr Magazine Podcast with Nathan Chan
208: How a Charitable Mission and Influencer Marketing Sparked Massive Growth, With Griffin Thall of Pura Vida

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Jul 18, 2018 42:19


For Pura Vida co-founders Griffin Thall and Paul Goodman, a chance meeting with two Native jewelry artisans on a beach in Costa Rica sparked an idea that would forever change their lives. They're now running a rapidly growing brand that not only inspires tremendous customer loyalty, but also promotes products that give back in a big way. Pura Vida (which means “pure life” in Spanish) has grown rapidly since its inception, but this isn’t the brand’s most appealing aspect. Customers also love the company, because it has provided sustainable jobs to 350+ jewelry artisans worldwide, and donated more than $1.5 million to charities using proceeds from its products. In this inspiring interview, learn how Pura Vida has leveraged influencer marketing and social media to spread its brand message and create a global movement of loyal customers. Matching creative social strategies with a passionate mission has made this brand a massive success and we are proud to feature them. Way to go Pura Vida! Key Takeaways The company's unique micro-infuencer marketing program that forms the backbone of their promotional marketing campaigns The monthly subscription club that is the fastest-growing part of the business The strategies behind the company’s high customer engagement How Pura Vida creates a culture and lasting experiences that contribute to customer loyalty

Outperform with Acceleration Partners
Episode 12: Profile of a Growth Marketer: Griffin Thall, Pura Vida Bracelets

Outperform with Acceleration Partners

Play Episode Listen Later Aug 7, 2017 19:05


This Outperform podcast episode features Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets for our Profile of a Growth Marketer series. Listen in as Griffin delves into Pura Vida’s world, shares his and co-founder, Paul Goodman’s incredible Pura Vida journey and gives us a look at what’s ahead for this inspiring company. Episode Sneak Peek: Griffin and his long-time friend, Paul Goodman, founded Pura Vida Bracelets in 2010. Since then they've... Grown it into a million-dollar business venture Provided fill-time jobs to over 150 people in Costa Rica and around the world. Been named to Forbes’ “30 Under 30: Retail” list Been featured in Sports Illustrated and Victoria’s Secret Grown their Instagram account account to almost a million followers (to date) Built a thriving affiliate program Donated more than $1,210,409.72 (to date) You'll also hear how Griffin and Paul got the idea for Pura Vida Bracelets, what pura vida means, how they've guilt such a strong online presence, what's helping them have such a strong affiliate program and the types of affiliates they partner with.  For anyone interested in entrepreneurship and savvy marketing strategies, this episode is a must-listen.    Learn more about Acceleration Partners and our clients at http://www.accelerationpartners.com. 

Harvesting Happiness Podcasts
Bead Relief and Pura Vida Bracelets, Social Sharing and Entrepreneurship

Harvesting Happiness Podcasts

Play Episode Listen Later Aug 28, 2013


John Gornik and Gregorio Elias are two friends who's desire to help others sparked a business that follows an honorable business model. They are a creative pair who met after college and combined their unique talents to form Bead Relief. They apply a team spirit combined with relentless energy to make an impact on children's lives through the sales of their unique bracelets. They have a strong desire to make the world a better place and plan on doing this with their colorful handmade beaded bracelets. Their goal is to make giving affordable and enjoyable; the prices of their bracelets make it possible for anyone to help. To learn more about Bead Relief, visit: http://beadrelief.com/ During a visit to a small community in Costa Rica, Paul Goodman and Griffin Thall crossed paths with two men named Jorge and Joaquin who were peddling bracelets on the street. The colorful bracelets were handmade in a simple way that seemed to capture the essence of their journey. When they first met Jorge and Joaquin, they were living in a single room with three beds shared by several other members of their family. Seeing this, Paul and Griffin asked them if they would be willing to make 400 bracelets to take back to the United States with them. Jorge was delighted to make such a sell, and the guys were thrilled to help them out, but to everyone's good fortune, soon after returning to the states their friendship blossomed into a full-fledged business relationship. They share their story with us. To learn more about Pura Vida, visit: www.puravidabracelets.com

Harvesting Happiness Podcasts
Bead Relief and Pura Vida Bracelets, Social Sharing and Entrepreneurship

Harvesting Happiness Podcasts

Play Episode Listen Later Aug 28, 2013


John Gornik and Gregorio Elias are two friends who's desire to help others sparked a business that follows an honorable business model. They are a creative pair who met after college and combined their unique talents to form Bead Relief. They apply a team spirit combined with relentless energy to make an impact on children's lives through the sales of their unique bracelets. They have a strong desire to make the world a better place and plan on doing this with their colorful handmade beaded bracelets. Their goal is to make giving affordable and enjoyable; the prices of their bracelets make it possible for anyone to help. To learn more about Bead Relief, visit: http://beadrelief.com/ During a visit to a small community in Costa Rica, Paul Goodman and Griffin Thall crossed paths with two men named Jorge and Joaquin who were peddling bracelets on the street. The colorful bracelets were handmade in a simple way that seemed to capture the essence of their journey. When they first met Jorge and Joaquin, they were living in a single room with three beds shared by several other members of their family. Seeing this, Paul and Griffin asked them if they would be willing to make 400 bracelets to take back to the United States with them. Jorge was delighted to make such a sell, and the guys were thrilled to help them out, but to everyone's good fortune, soon after returning to the states their friendship blossomed into a full-fledged business relationship. They share their story with us. To learn more about Pura Vida, visit: www.puravidabracelets.com