The Playbook

On this episode of #ThePlaybook, Len Komoroski, CEO of the Cleveland Cavaliers, and Jeff Marks, CEO of Innovative Partnerships Group, sit down to discuss: [3:56] - How the two bonded over their understanding of the “Holy Grail” for the sports marketing industry [6:04] - Why some businesses can better create sustainable revenues by adjusting their approach [10:39] - How the sponsorship space has evolved as technology progresses [21:50] - Their predictions for what might change for sports fans in 2022 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today's episode is the second half Q&A portion of my Thanksgiving Training From Last Week. If you haven't listened to the episode yet, make sure you go back and give it a listen. Click here to listen on Spotify: https://open.spotify.com/episode/4AQxBZKUoyty9JwjavCamV?si=g_Ebz00kRT6JaUS3_S5K1Q Click her to listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/14-day-gratitude-challenge-the-1-way-to-change-your-life/id1271087930?i=1000543041232 You're going to get thirty minutes of open Q&A where you all brought the questions, so I brought the answers. Tweet me your takeaway from today's episode @davidmeltzer  Email Me! david@dmeltzer.com Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Happy Thanksgiving! For many of us, today is a day that represents gratitude, however I have made it a practice in my life to treat each day like Thanksgiving.   If you can develop the habit of gratitude, it will change your life, I promise you. It takes 0.01 seconds to say “thank you”. But the hardest part is remembering to do it because new habits are hard. I created a 14-day challenge to remember, remind and recollect our adherence to gratitude, to be grateful for everything and living in a world of more than enough of everything for everyone. Start the 14-day Gratitude Challenge: https://free.dmeltzer.com/gratitude Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, David Nurse, Life Optimization Coach, Motivational Speaker, and Author, sits down to discuss: [2:03] - How having a “blueprint tracker” can help anyone to clear what is interfering with their success and make progress towards their goals [6:26] - His tried and true formula for creating a breakthrough in your life [11:25] - Why you should never be afraid of becoming obsessed with your gifts [21:57] - The reason that humility is key for achieving greatness Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hey everyone! It's Monday so we've got another episode of the Road to Revenue Series. We took over the Breakfast with Champions: Millionaire Breakfast Club for a #BYOQ Live Q&A. You brought the questions, I brought the answers, you are going to learn about how simple it is to use my finders fee template, and what my favorite book is. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday during my Free Weekly Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd Learn more about your ad choices. Visit podcastchoices.com/adchoices

When we get new interns or employees, I make sure to set the tone by telling them that we do not teach about working in the industry. Instead, we teach four things that are applicable to all aspects of life: gratitude, empathy, accountability, and effective communication. To get everyone aligned, reinforce your company values in all three stages of scaling your business, and use different strategies to instill them. Phase 1: Learning Stage During the learning stage, introduce your values to new members of the team. It is vital that all employees are aligned with the values of your business. Help your team connect to what inspires them, and they are more likely to live by your business's values. Phase 2: Execution In the execution stage, employees learn to maintain proper balance in achieving the company's mission. Having a motto or mission to guide employees during this stage is important for success in a values-based business. Think about your overarching goals and what you want to accomplish. How can you make your mission into your story? Phase 3: Partnership (Equity) Once an employee shows commitment to these values, that opens up the door for the partnership/equity phase, where employees are rewarded for their dedication, success, and the revenues they have brought into your business. The partnership stage allows you to reinvest in your most successful (and aligned) employees and also helps to retain these individuals. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Christophe Georges, President & CEO of Bentley Americas, shares his thoughts on: [1:27] - Why the electrification of vehicles has inspired Bentley to adapt their approach  [5:06] - How the company's values are built around luxury [10:29] - What it entails to make sure that you are meeting the high expectations of your customers [14:07] - The key role that brand extension plays as a part of Bentley's strategy Learn more about your ad choices. Visit podcastchoices.com/adchoices

The biggest rule I have in life is to be kind to my future self and to do good deeds. So throughout my life even though I made tremendous mistakes, financially as well as other mistakes, I have always been kind to my future self and done good deeds. I always try to be the best person I can be with good intent. Even when I was a salesperson, a manipulator, a scarce person in a competitive space, I still was a good person and I still was kind to my future self and did everything that I could do to help elevate others, to elevate myself. Those types of activities can really enhance you and create endless opportunities for yourself. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Doug Palladini, Global Brand President for Vans, shares his thoughts on: [5:27] - How an open mind is essential for growing a global sports lifestyle brand  [7:20] - Why a growth mindset is something that all entrepreneurs need to embrace in order to evolve [8:27] - The single biggest mistake a leader can make when assembling their team [14:40] - Why a brand seeking to be “everything to everyone” is sure to fail. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What is the difference between patience and persistence? By itself, patience is just the ability to tolerate the passing of time. Don't sit at home dreaming about what you want high on your mom's couch, broke, sick and alone. What you really want is to blend patience with persistence. Persistence is the ability to push and push and push and push. It's the ability to be stubborn in the best possible sense of the word. These people are consistent and persistent in the pursuit of their potential, even if they aren't always enjoying it. Defining Patience, Persistence, and Perseverance Patience is the ability to accept or tolerate delay, difficult situations, or suffering without becoming annoyed or anxious. Basically, the ability to find the light, the love, and lessons within those challenges. Persistence is a fairly simple concept revolving around the ability to continue on. Meanwhile, perseverance refers to one's determination. Those who are determined can maintain steady belief or efforts in spite of discouragement or difficulty. Those individuals pursue learning those lessons rather than quitting, finding the light and love in what others might deem “failure”. While these terms are linked, there are subtle differences. Some will say that the words persistence and perseverance seem to indicate action, while patience is inaction. I am here to tell you this is absolutely not true! Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday during my Free Weekly Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Amishi Jha, PhD, Professor at the University of Miami, Director of Contemplative Neuroscience for the Mindfulness Research and Practice Initiative, and Author of PEAK MIND, shares her insights on: [1:33] - How we can use our minds to “time travel” and receive benefits in the process [5:10] - Why entrepreneurs should focus on where they are investing their attention [15:00] - Why it only takes 12 minutes to have a demonstrable positive impact on your mental sharpness [18:20] - What it means to have cognitive resilience and how you can increase yours Learn more about your ad choices. Visit podcastchoices.com/adchoices

There are only two determining factors whether you're busy; whether you're accessible and how productive you are. You want to focus in on your accessibility and productivity when you look at your calendars. Create your own rules and your own philosophies and you will be, not only a student of your calendar, but you'll be able to manifest accurately and rapidly whatever it is that you want to accomplish. Learn more about your ad choices. Visit podcastchoices.com/adchoices

George Kliavkoff, Commissioner for the Pac-12 Conference, shares his thoughts on: [1:11] - What he's prioritized amid the “chaos” and massive changes in college athletics that have occurred this year [5:13] - The two traits that are essential for success as the commissioner of a league [10:52] - How the PAC-12 has established dominance outside of football and basketball [13:06] - His thoughts on the future of the NCAA Learn more about your ad choices. Visit podcastchoices.com/adchoices

There is one aspect where the best coaches are united, and that is through consistency. A good coach is consistent in the time and interest they devote to their “team”, as well as their behavior, feedback, and the suggestions they give. These coaches don't let their own issues impact their ability to lead, they can keep these issues separate from their role as a coach. No matter what area of life you are working on improving, a coach is able to help you bring your best on a day-to-day basis. They can inspire you and motivate you as they help you progress towards your goals. What Skills Make a Good Coach? Just like there are myriad types of coaches, there are also a variety of skills that make them great. Some common skills of effective coaches include: Taking their “leader as coach” role seriously - You can't be a good coach if you're don't care enough to be a leader. Emotional Intelligence (EQ) and self-awareness - Not only do great coaches understand what drives their team and are able to manage egos and emotions effectively, but they are also self-aware enough to admit mistakes and make adjustments to their plan. Preparation - A good coach prepares for each coaching opportunity with specific examples or ideas to share and discuss. Knowing the strengths and weaknesses of their employees or team - Thebest leaders maximize the strengths and can turn weaknesses into strengths by putting their team in the right positions. Two-way communication - Not only are good coaches able to make expectations clear to those they work with, but they also listen to others and try to understand their points of view. Optimistic and motivational perspective - A good coach can find the right amounts of encouragement and optimism to connect with their team when things are easy, and well as when they are hard. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday during my Free Weekly Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Ryan Farris, President and COO of AlphaGraphics, discusses: [2:30] - How listening to the needs of your customers helps companies adapt to rapid change [4:06] - The inspiration behind their Make It Happen Makeover Contest, which will transform three small businesses [8:14] - How entrepreneurs can better express what's in their heart through their marketing and branding [13:09] - Overcoming limiting beliefs as a leader so that your brand can reach its true potential Learn more about your ad choices. Visit podcastchoices.com/adchoices

Consistency: meaning do it every day Consistency is massively important because it allows you to focus on what you want. Focusing on a goal and working toward it every day allows you to utilize the power of intention. That focus yields exponential growth and results. You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and will make a resounding impact in your life. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Jason Robins, Co-Founder and CEO of DraftKings, sits down to chat about: [:30] - Why he used to think that following your passion in business was a fool's errand [2:46] - How the proliferation of sports gambling has led to a renewed focus on maintaining integrity in sports  [7:09] - How DraftKings has evolved into a platform that takes over a million bets on a single game [14:04] - His single best piece of advice for building a company that disrupts an entire industry. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Forgiveness is essential to our lives because it gives us peace. It is important to the healing process since it allows us to let go of the needs of the ego. Forgiveness is what clears the interference between us and our higher selves. With that in mind, I've compiled 12 strategies which are meant to help you forgive yourself. 1. Cancel, Clear, Connect... 2. Understand That You Can't Out-logic Your Emotions. 3. Make Your Internal Dialog External 4. Remember That Mistakes Are Indicators 5. Give yourself permission to stop, drop and decide when to roll. 6. Have a conversation with your inner voice and look for patterns 7. Don't treat others like we treat ourselves. 8. Quiet the negative messages of your inner voice with positive affirmation 9. Forgive ourselves and others because we deserve it. 10. Pretend you're giving yourself advice... then take it! 11. Use the conscious continuum to your advantage 12. Seek professional help Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday during my Free Weekly Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Neil Patel, Co-Founder Neil Patel Digital and New York Times bestselling author, shares his expertise on: [1:01] - Why adaptation has become an essential skill for marketers today [5:53] - How repurposing your content can help to raise your online profile and improve your SEO  [8:21] - Why it is impossible to build an audience for the long-term without staying true to yourself [14:23] - The most impactful lesson his uncle taught him after he lost a million dollars  Learn more about your ad choices. Visit podcastchoices.com/adchoices

I hate failure because it can cause momentary frustration, but I also love it because building something using blocks of failure helps you step up to success. Without failure, you can't learn and move forward as a decision-maker. Don't fear it. Welcome it. Failure is as certain as taxes. And it definitely is as certain as death. So, why fear it? You're wasting energy being afraid of failing or you're attracting what you don't want: failure. Know that as you're failing, you're learning. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Alex Mashinsky, Founder & CEO of Celsius Network, shares his thoughts on: [4:01] - The unique skill that has helped him stay one step ahead of other entrepreneurs [9:14] - How he was able to identify the opportunities for disruption in a traditional industry like banking  [11:31] - Why companies like Celsius Network can grow even faster by “doing good” for others [19:19] - What it means to him to empower others with financial freedom and stability Learn more about your ad choices. Visit podcastchoices.com/adchoices

What does “the cobbler's kids have no shoes” actually mean? The idea behind this phrase is that someone with a specific skill, knowledge, or desire is often so busy assisting others that their own affairs go unattended. They fail to apply their expertise to the situations that they face and experience some consequences as a result How do we reconcile this concept with the saying “the more we give the more we receive”? To start, you can't give to others what you don't have for yourself. Forgiveness is a great example of something that you need to have for yourself first, in order to be forgiving of others. When it comes to receiving, our focus should be on appreciation and acknowledgment. When I say appreciation, I mean that you should try to add value to everything that you receive. You should also acknowledge what you've received and share your gratitude freely, especially for the things that others do not have. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday during my Free Weekly Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd Learn more about your ad choices. Visit podcastchoices.com/adchoices

If you want to get more customers you need to learn how to emotionally connect to others. People generally buy based on emotion, using logical reasons as their impetus for action. So, make a point to connect with them emotionally in order to stimulate their interest. Don't be afraid to show your feelings; demonstrate high energy and excitement for your idea, business, or service. Your passion and belief need to come through in your pitch! Learn more about your ad choices. Visit podcastchoices.com/adchoices

A new episode of my TV show Office Hours premieres tonight on Bloomberg TV at 8:30 pm PST. Office Hours is the first late-night entrepreneur talk show that features the best and brightest entrepreneurial minds from business, sports, entertainment, and beyond to talk about success, failure, and everything in between. Joining me on today's episode are Joni Rogers-Kante founder & CEO of Senegence, my business partner and friend, Mike Mumola, founding member of Mediaabundance, and Jayson Waller, the founder & CEO of Powerhome Solar.  You are going to get a sneak peek at today's episode and our conversation with Cameron Diaz & Katherine Power, cofounders of Avaline Wine. You are going to learn all about their journey of diving headfirst into the alcohol industry and what their experience has been creating their own product that they consume on a regular basis. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Jerry Morgan, President & CEO of Texas Roadhouse (NASDAQ: TXRH), sits down to chat about: [1:10] - The winning “recipe” that helps to keep organizations fundamentally sound  [2:42] - Why separating yourself from competitors with a few key strengths is essential [6:20] - How his experience working his way up through the ranks at Texas Roadhouse has prepared him to keep their tradition for “legendary food and legendary service”   [14:01] - The three key ingredients for their brand's continued growth Learn more about your ad choices. Visit podcastchoices.com/adchoices

Are you willing to enjoy the pursuit of your potential? Not everything that we do we are going to love, but those who become an “overnight success” have learned to love every part of what they do. We're romanticizing this “passion” and “entrepreneurial” thing, it's BS. Entrepreneurship is about making a ton of money. If you can make a ton of money, then apply your passion and purpose to it! Find the light, love, and lessons in everything and learn to love it!! Those who are able to stay in business and keep evolving will become the “overnight successes” Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Travis Chappell, Founder, and CEO of Guestio, sits down to discuss: [1:42] - Why maintaining credibility is a key component for any content creator   [5:01] - What it took for him to stop trying to walk the path that others laid out for him [10:20] - How creating a service to solve a problem he was experiencing himself gave him more faith in his skills as an entrepreneur  [12:10] - Why his podcast “Build Your Network” was really an extension of his life strategy, after leaving a restrictive religious sect Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hey everyone! It's Monday so we've got another episode of the Road to Revenue Series. We took over the Breakfast with Champions: Millionaire Breakfast Club for a #BYOQ Live Q&A. You brought the questions, I brought the answers, you are going to learn about seeking open minds vs closed minds, taking inventory of your truth everyday and how anyone can get 5 minutes of my time. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hey everyone! Yesterday was the series premier of my new show, Office Hours! Office Hours is the first late-night entrepreneur talk show that features the best and brightest entrepreneurial minds from business, sports, entertainment, and beyond to talk about success, failure, and everything in between. We hosted a launch party to celebrate the premier and I was fortunate to have my fellow cohosts, Mike Mumola and David Moreno join me for a quick Q&A to talk about what it was like behind the scenes of the show and to discuss what we are most looking forward to for the future of the show You can catch Office Hours every Friday on Bloomberg TV or stream it at any time on Amazon Prime Video  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today is the day! My new TV show Office Hours premieres tonight on Bloomberg TV at 8:30 pm PST and can be streamed at any time on Amazon Prime Video. Office Hours is the first late-night entrepreneur talk show that features the best and brightest entrepreneurial minds from business, sports, entertainment, and beyond to talk about success, failure, and everything in between. Joining me on today's episode are Kim Perell, CEO & Founder of 100.co, my mentor Blaine Bartlett, the President & CEO of Avatar Resources, and Jayson Waller, the founder & CEO of Powerhome Solar.  You are going to get a sneak peek at today's episode and our conversation with Sadhguru, the founder of the Isha Foundation, there was so much wisdom and knowledge that I needed to share with all of you so I hope you enjoy and please go watch Office Hours tonight on Bloomberg TV and Amazon Prime  Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, David Brandon, Chairman of the Board at Domino's Pizza, provides his insights on: [:21] - How playing football for Coach Bo Schembechler at the University of Michigan led him to a career in business   [7:26] - His best advice for an executive who wants to master the art of leadership [11:38] - Why his hiring approach has been impacted by his experiences at Disney World [13:28] - How the expectations for the attitude of a CEO have changed over the years  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Be a courageous leader who illuminated flaws instead of hiding them. The ability to be vulnerable is such an important aspect of life that I switched the two words sitting on my nightstand from "Thank You" to "Radical Humility," as a reminder to be humble and allow myself to be vulnerable. And it's not simply being vulnerable as a person at home with your family; it is essential to also be vulnerable as a leader in business. Vulnerability is simply the courage to be yourself, "warts and all," a core component of effective leadership. Leaders who try to portray themselves as invulnerable or perfect will soon find that their message does not resonate with their team. Not only that, but a façade of invulnerability is a defense which attracts attacks from others. Vulnerability means living in authenticity. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Tay Sweat, entrepreneur, investor, and creator of STB (Secure The Bag), shares his knowledge about: [:51] - How a perspective of abundance helped him get past some of the limiting beliefs he held since childhood [3:44] - The definition of “F You Money Mentality” and how to get rid of your biggest sources of frustration  [5:47] - Why entrepreneurs should never be afraid of other people mocking them  [12:28] - The secrets to building a brand without spending a lot of money Learn more about your ad choices. Visit podcastchoices.com/adchoices

Be considerate about what you are asking for in business or your personal life. Take the perspective that one person's crumbs are another person's cake. When I was five years old, I told my mom that I wanted to make a million dollars. I just wanted to buy her a house and a car, thinking that I would never work again. Looking back at that now, it's obvious that I was only asking for crumbs at the time. I (unknowingly) held beliefs that were holding me back from achieving more. Limiting beliefs are simply assumptions about your reality that come from your perceptions, life experiences, or your energetic or genetic inheritance. If you look closely at your most common negative behaviors, you might discover that the underlying cause is limiting beliefs. A scarce approach instead of an abundant one is what interferes with you and your infinity. We each have our own infinity, infinite possibilities for our future. Rather than simply setting goals to reach (and stop), let's continually look to expand our perspective and set milestones to go past. Learn more about your ad choices. Visit podcastchoices.com/adchoices