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“I couldn't hear. I couldn't think. He was very matter of fact. He said, ‘You have a complete medial meniscus root tear. That means your meniscus tore off the bone. You need surgery — not today, but in the next couple days. Tokyo isn't an option.'” Professional Puma-sponsored runner Aisha Praught Leer was living every athlete's dream this summer. She'd secured her spot on Jamaica's Olympic team, and was training in St. Moritz with her Team Boss teammates Emma Coburn and Cory McGee. She was feeling fit. Fast. Ready to race the 1500 in Tokyo. But then, just a few days before boarding the plane to Japan, Aisha was warming up before a track workout when she felt a pop in her knee. That pop turned out to be a torn meniscus. ("Like meniscus fully dangling off the bone," Aisha explains.) In this conversation, Aisha reflects on that day at the track in Chiavenna, and talks about what it's like when all of your dreams are ripped away from you in an instant. She talks about her decision to race anyway, and talks about what she says was the hardest part of this injury. (It wasn't the race. It was calling her loved ones.) Plus, Aisha — who is now two weeks post-op — discusses her surgery, her recovery, and her big dreams for what's next. SPONSOR: Oiselle — Use code ONTHERUN for 15% off. What you'll get on this episode: How Aisha made Jamaica's Olympic team this year (11:40) How Aisha's training was going leading up to the Olympics (19:30) The day Aisha heard that “pop” at practice, and the aftermath (22:30) The journey to Tokyo, and what Aisha says was the hardest part of the injury (49:00) What it was like racing the 1500 on a torn meniscus in Tokyo (1:05:20) Aisha's goals for the future (1:17:45) What Aisha's watching right now (1:19:00) What we mention on this episode: Aisha Praught & Will Leer on Episode 204 of the Ali on the Run Show Aisha Praught Leer on Episode 197 of the Ali on the Run Show Follow Aisha: Instagram @aishapraughtleer Twitter @aishapraught Follow Ali: Instagram @aliontherun1 Join the Facebook group Twitter @aliontherun1 Support on Patreon Blog Strava Listen & Subscribe: Apple Podcasts Spotify SoundCloud Overcast Stitcher Google Play SUPPORT the Ali on the Run Show! If you're enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!
“To get meaningful results from focus groups in CPG, you need to know who your target customer is, conduct blind product testing, and A/B test.” @aishacee #DTCPOD“The amount of product research you need to conduct is going to depend on your industry and your experience in your space.” @aishacee #DTCPOD“We waited until feedback said 90% of our customers loved our product and found it useful before deciding to launch.” @aishacee #DTCPOD“When customers share their thoughts over email, I’ll often jump on the phone with them to better understand what they think about the product.” @aishacee #DTCPOD“Get feedback on your product that helps you understand how your product makes customers feel and what is the use-case.” @aishacee #DTCPODWe Speak About:[01:00] About Moment [03:40] How Aisha got into the beverage industry[05:00] How Aisha’s last job at McKinsey & Company shaped Moment[06:15] How Aisha shaves product costs[08:00] Aisha’s process for collecting customer feedback[11:55] How Moment landed on its final flavors to go to market [14:30] Aisha’s advice for how much product feedback you should collect[18:00] How Aisha came to the decision to stop collecting feedback and launch[20:15] Where Moment conducted its pre-launch feedback[20:50] How Aisha is collecting feedback post-launch[23:00] Aisha shares 3 key tips for collecting feedback[24:55] Who Aisha looks to for inspiration[26:35] Aisha’s advice for other founders[28:25] What’s next for MomentUseful product feedback starts with having a clear understanding of your target customerAisha Chottani, co-founder of Moment, joins the POD to talk about product feedback. Moment is a natural botanical beverage.The idea of Moment came as a result of Aisha’s own experiences. As an employee of McKinsey & Company, the constant work made Aisha crave a beverage that could help provide relaxation.Before launching Moment, Aisha and her co-founder spent about 2 years conducting product research and feedback.Aisha spent much of that time trying to understand who her target customer was, what their taste preferences were, and what kind of beverages were they looking for.Being on top of current trends and taste preferences is extremely important when building a CPG product.Aisha’s experience at McKinsey & Company allowed her to conduct great product research and ultimately land on the three flavors that now make up Moment.They tested many different combinations and conducted many focus groups (closed and open) to really understand what their target customer was looking for.Product feedback doesn’t just stop at pre-launchAisha credit continuous product feedback as a reason Moment has been successful.Even after launch, Aisha sends out product surveys, responds to DMs, and is active on email.Occasionally, she will even ask customers who respond via email to hop on a call for more product feedback.It’s important to know what your customers like about your product and maybe even more important to understand what they DON’T like.You need to have an ongoing feedback loop to help drive your product forward and have mass appeal.Stay tuned as Aisha also gives three key tips for collecting feedback, answers how much product feedback you should get, and shares when you should launch your product.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Moment’s website: https://drinkmoment.com/Moment’s Instagram account: https://www.instagram.com/drinkmoment/Moment’s YouTube channel: https://www.youtube.com/channel/UCM9ICwTJLSjTrHa9lUEmmgAConnect with Aisha: https://www.linkedin.com/in/aishacee/
“I keep showing up so that people know that a Pakistani Muslim woman can be a marathoner. But just because I am there doesn’t mean the work is done.” Aisha Qamar cares deeply about her community and the people around her. She earned her master’s in public health at Columbia University, and has used that degree to learn more about and to give back to people in need. She volunteers with South Brooklyn Mutual Aid, delivering food to her neighbors in New York City, and on this episode, Aisha explains how delivering supplies on the run has brought meaning back to her running during the pandemic. She talks about finding her people and making friends when she didn’t think she belonged in the running community, and she talks about being a Muslim woman, and explains what running looks like when she is fasting during Ramadan. Aisha is on the Global Womxn Run Collective steering committee, she runs a 3:02 marathon, and she is on a mission to make sure every runner knows that you do, in fact, belong. Thank you to AfterShokz for sponsoring this episode of the Ali on the Run Show! Go to ontherun.aftershokz.com for 15% off wireless headphones! What you’ll get on this episode: Aisha’s take on the global pandemic, from someone with a master’s in public health (4:00) Aisha talks about what her family was like growing up (8:40) All about Aisha’s job, and her career path in healthcare (15:00) Aisha shares her running story (23:30) How Aisha found running friends, and how she went from a 3:53 marathon to a 3:02 (32:10) On running the L.A. Marathon earlier this year (41:30) Running with purpose (47:00) How Aisha got involved with South Brooklyn Mutual Aid (51:25) How Aisha sees her role in helping work toward more diversity and representation in running (1:02.00) The role religion plays in Aisha’s life right now (1:05.00) What we mention on this episode: South Brooklyn Mutual Aid Global Womxn Run Collective Banker to the Poor Mountains Beyond Mountains "Food, Clothing, Shelter: These NYC Runners Are Helping Their Neighbors Survive," by Cindy Kuzma for Runner's World Whitney Hu on Twitter @whitney_hu Follow Aisha: Instagram @aishaq Twitter @aishaqamar Follow Ali: Instagram @aliontherun1 Like the Facebook page Join the Facebook group Twitter @aliontherun1 Support on Patreon Blog Strava Listen & Subscribe: Apple Podcasts Spotify SoundCloud Overcast Stitcher Google Play SUPPORT the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on Apple Podcasts.
"When talking about running, it’s where we have to be the most delicate with each other." We're celebrating love all week long on the Ali on the Run Show: Welcome to Love on the Run Week! Today, we're kicking things off with professional middle-distance runners Aisha Praught and Will Leer, who live and train in Boulder, CO. Thank you to Generation UCAN for sponsoring this episode of Ali on the Run Show! Click here and use code ONTHERUN for 20 percent off your order, plus free shipping. (First-time buyers, check out the UCAN Run Starter Pack here, and get 50 percent off.) What you’ll get on this episode: How Aisha and Will met (3:15) How Will proposed (7:30) On Aisha and Will’s competitive sides (11:30) Why Aisha and Will moved from Oregon to Boulder, and how they made the decision (15:30) Why Will and Aisha don’t do workouts together (21:30) How Will and Aisha set goals individually and together (30:40) The impact Gabe Grunewald’s passing has had on both Will and Aisha (41:00) What we mention on this episode: Aisha Praught Leer on Episode 197 of the Ali on the Run Show "No Sacrifices for Aisha Praught Leer," by Erin Strout for Women's Running Brave Like Gabe Foundation Follow Aisha: Instagram @aishapraughtleer Twitter @aishapraught Follow Will: Instagram @williamleer Twitter @william_leer Follow Ali: Instagram @aliontherun1 Facebook Twitter @aliontherun1 Blog Strava Listen & Subscribe: Apple Podcasts Spotify SoundCloud Overcast Stitcher Google Play SUPPORT the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!
"Most people would describe me as kind and warm. But I have this other part of my personality: I am insatiably competitive." Aisha Praught Leer is a professional middle-distance runner for Under Armour, a national record holder in the 5000 meters, a 2016 Olympian (she competed in the 3000-meter steeplechase), and a gold medal winner at the 2018 Commonwealth Games. On this episode, Aisha talks about her progression as a professional athlete, her decision to race for and represent Jamaica (she's a Jamaican-American dual citizen), and her dedication for giving back and helping inspire the next generation of runners. She talks about what it's like being married to fellow professional runner Will Leer, and opens up about her decision to leave Eugene, OR, where she trained with the Oregon Track Club Elite, and move to Colorado to train alongside Emma Coburn, under the direction of coach Joe Bosshard. She also shares her thoughts on imposter syndrome, working with a sports psychologist, and building mental strength. Thank you to AfterShokz for sponsoring this episode of the Ali on the Run Show! CLICK HERE for $50 off your Aeropex wireless headphone endurance bundle! What you’ll get on this episode: Why do you do what you do? (4:30) On building mental and physical strength as a professional athlete (14:00) On competitiveness (23:30) What it’s actually like working with a sports psychologist (25:30) Why Aisha left Oregon Track Club to train with Joe Bosshard and Emma Coburn in Colorado (30:00) Aisha’s decision to switch from the steeplechase to the 1500m (42:00) Aisha’s decision to race for Jamaica (49:00) All about drug testing (54:50) How Aisha met now-husband Will Leer (1:03:00) What we mention on this episode: The Biggest Little Farm Oregon Track Club Elite Melissa Todd, Sports Psychologist The Overstory Follow Aisha: Instagram @aishapraughtleer Twitter @aishapraught Facebook Follow Ali: Instagram @aliontherun1 Facebook Twitter @aliontherun1 Blog Strava Listen & Subscribe: Apple Podcasts Spotify SoundCloud Overcast Stitcher Google Play SUPPORT the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!
Aisha Alfa is one powerful and creative women. Our story goes back to when we met first as competitors and later as team mates on the soccer pitch. We both played competitive soccer (football) growing up and as life would have it, we crossed paths many times later on in our adult lives. Aisha is such a magnificent and creative women. She is constantly reinventing herself and following her passion to lead the life she desires. In listening to her on the show today, you will hear how she has woven so many of her talents along her journey, learning some really hard lessons and using her sport psychology background to help her navigate her journey into the entertainment industry where she made her breakthrough on an NBC comedy contest and the rest is history, well, history in the making! It’s always so much fun to speak with Aisha, she keeps things light and funny, but all of it is grounded in such purpose and meaning. I hope that you will enjoy her perspective of finding her way, remaining authentic and attaining your goals. Aisha Alfa was born in Nigeria, grew up in Canada, lived in South Korea and France and has traveled all over the world. She now makes her home in Los Angeles, CA. Aisha is an actor, comedian, host and writer. After retiring from playing soccer professionally and overseas in a men's league, Aisha moved back to Winnipeg, Canada where she started her acting training/career. She got an opportunity to try stand-up comedy and hosting through her acting training and all three became pillars of her career. She has gone on to appear in TV, film, commercials, festivals, live events and new media programming throughout the world. Aisha has a degree in psychology from the University of Alberta, specializing in sport psychology. She played varsity soccer for the university and left with a National Championship win and two silver medal finishes! In addition to acting, Alfa is also a standup comedian and has performed at the Just For Laughs comedy festival in Montreal, the Winnipeg Comedy Festival, the Montreux Comedy Festival in Switzerland and at various comedy clubs in South Africa. She shares her birthday with Albert Einstein (March 14) and her favorite number is pi, which she has memorized to 25 digits. One of my favourite parts of our conversation is on the importance of “celebrating” along the way – both big and small wins, work related or just regular life events and Aisha gives a great suggestion on how she practices this by creating a “Win Wall” with her friends – I’m going to suggest we do the same. Leave me a comment below or join our new secret facebook group called “Fempowered” (from my "Dr. Andrea Kraj, P.Eng" facebook page) and leave your comment there. This is a safe space for you to join like-minded women and fix each other’s crowns like true Queens. See you on the Win-Wall Friends! Namaste, Andrea WE DISCUSS: How we both share a passion for a very distinct favourite number - pi! Her background in competitive sports, starting from a very young age, where our paths crossed How she didn’t know what she wanted to do growing up, but had many interests How she decided to go to the U of Alberta following her passion for competitive soccer and the doors that opened for her overseas from there How she got to playing soccer in a competitive men’s league in Korea as the first women ever The time in her life of weird high impact sports and finding her way Her favourite language and how she followed her passion to go learn it How she started her life again from zero to create the life she wanted moving forward What her first business, Alfa Life Coaching, taught her Her “lightbulb” moment that pivoted her business and life What her goals and dreams are now How she brings her life experience from Winnipeg to the world stage How she moved her life to Los Angeles How she proved she was an “alien of extraordinary ability” The perspective of women in the comedy industry today How the comedy industry is transforming and shifting The calls that are currently out for the under-represented stories in the entertainment industry What motivates Aisha How Aisha integrates her work-life for balance How Aisha handles rejection in her industry and her strategy for getting gigs What Aisha’s dream gig used to be and what it is now Her advice for anyone breaking into the entertainment industry Her ladder analogy for attaining your goals The importance of Celebrating and how the “Win Wall” helps to do it Our perspective on good vs. bad intimate relationships Aisha’s hidden talents Aisha’s desired superpower How Aisha defines success Where you can find Aisha next! The Goddess that I assign to Aisha
You know how to take care of you. You just don’t do it. Right? There are so many reasons why - responsibilities, kids, business, family - there’s no end to the things that demand a piece of your time, a piece of you. It can easily feel like there’s no time left over to take care of yourself, but if you don’t figure it out you know that you’re going to crash eventually. Today’s guest is Rosetta’s friend, Aisha Moore an expert in self-care who teaches busy women like you how to care for themselves first so they can ensure that they have the energy to serve others at home and in their business. What Aisha has to share today could save your life, both figuratively and literally, so be sure you listen. What IS self-care and why is it important? When you think of self-care, what comes to mind? Is it a nice manicure or pedicure? Is it time alone, reading a book or enjoying your favorite drink? Those things definitely qualify as self-care but the concept and practice entail so much more than just those acts. Aisha Moore has learned the importance of self-care the hard way, experiencing her own health issues that pushed her to make some clear changes to the way she was living. Her story serves as both an example and an inspiration to women all over the world and you are sure to learn something as you listen to her tell about the transformation that the practice of self-care has had in her life. Your self-care needs to match what’s going on in your life. It’s impossible to take care of you by doing the exact things that other people do to take care of themselves. Each person is different and requires different things for the nurturing of their own soul. But there’s also the issue of what’s going on in your life. As the seasons of life come and go you will find that you need different self-care habits than you did before. On this episode, Aisha Moore shares how this phenomenon happens and how you can learn to be flexible and wise in the way you take care of yourself, so be sure you take the time to listen. You need to practice self-care every day to be your optimal self. Self-care is not something you should allow to be a hit and miss thing. You are not invulnerable. You are not free of the normal human weaknesses that we all fall prey to from time to time. But you can prevent much of the physical, emotional, and spiritual difficulties that threaten you by practicing self-care every day. On this episode, Aisha Moore shares a handful of ideas of how you can build self-care disciplines into your life on a daily basis. You’ll learn some fresh ideas for taking care of yourself that Aisha has seen help many others. You have to make some hard decisions to make self-care a priority. If you know you need to take care of you in order to be healthy you probably also know that you are going to have to make some tough decisions to ensure that it happens. You won’t stumble into self-care, you have to be intentional about it. On this episode, Aisha Moore tells Rosetta (and you) some great ways to set aside the time for self-care in your busy schedule and gives some ideas about how you can make the hard choices that are required if you are going to be your best self. Are you ready for the challenge? Listen to find out more. Outline of this great episode [0:31] Rosetta’s introduction of her guest, Aisha Moore. [1:34] The mission Aisha is on and how she’s accomplishing it. [3:20] How Aisha decided to focus on the area of self care. [8:28] The changes Aisha noticed in herself after undergoing a self care process. [11:02] What IS self care from Aisha’s perspective? [14:16] Specific action steps you can take to care for yourself better. [17:11] Aisha’s advice to women who feel they don’t have time for self care. [25:19] The decisions you have to make in order to make self care a priority. [29:45] A top book Aisha recommends. [32:33] How you can connect with Aisha. Resources & Links mentioned in this episode http://www.selfcarebyaisha.com/FreeGift - Aisha’s website (and get your FREE gift) www.HappyBlackWomanRetreat.com BOOK: The Artist’s Way The Daily Word BOOK: The Tao of Pooh About AISHA MOORE Aisha helps people identify what's stressing them out and helps them figure a plan to do something about it. Since 2014, Aisha has provided coaching and speaking services for individuals, nonprofits, businesses, associations, foundations, young professionals groups, colleges, universities and civic groups. She has worked in public health as a consultant and health educator for 15 years helping to make life better for others. She is featured in the Amazon Best Seller "Happy Healthy Nonprofits." She is the creator of the “Self-care Planning in 10 Steps” workbook and the “Self-care Bill of Rights.” Aisha has been featured on Beth Kanter’s Nonprofit Blog, MeditateThis! Podcast and the Get Your Mind Right Radio Show. Some of her past clients include the National Hemophilia Foundation and the Association of Black Psychologist.
Fertility Friday Radio | Fertility Awareness for Pregnancy and Hormone-free birth control
Aisha has been using the Fertility Awareness Method for almost 3 years, and she, like most of us who discover fertility awareness, had to share it and give other women the opportunity to learn about it as well, so she started a Facebook Group - Fertility Awareness Method of Birth Control which now has over 1500 members and counting! In today’s show, we’ll be talking about all about the Fertility Awareness Method, what Aisha’s experience has been like, and what prompted her to start using FAM in the first place! Topics discussed in today's episode Why the Fertility Awareness Method was ideal for Aisha and her partner How effective is withdrawal for birth control? Is it possible to use withdrawal perfectly? How Aisha and her partner successfully use the Fertility Awareness Method and Withdrawal to prevent pregnancy Why is it easier for some women to learn the Fertility Awareness Method? What inspired Aisha to create a Facebook group that is currently at 1,500 members and counting! The importance of having a community of women for support when learning the Fertility Awareness Method Why it's important for women to be informed of all birth control options including non-hormonal methods Connect with Aisha You can connect with Aisha on the Fertility Awareness Method of Birth Control Facebook Group! Resources mentioned Fertility Awareness Method of Birth Control | Facebook Group | Aisha Mukooza Taking Charge of Your Fertility | Toni Weschler Sweetening the Pill: or How We Got Hooked on Hormonal Birth Control | Holly Grigg-Spall Sweetening the Pill Movie - Preview | Youtube Join the community! Find us on the Fertility Friday Facebook Fan Page Music Credit: Intro/Outro music Produced by Sirc of (The Nock)