Podcasts about product launches

Danielle Kidney is the founder of The Creative Pack, a Los Angeles-based agency specializing in packaging design for CPG and DTC brands. With over two decades of experience in the industry—including work with Tesco and a diverse portfolio of well-known consumer brands—Danielle brings a wealth of expertise in every aspect of packaging, from strategy and brand storytelling to materials and production.In this episode of DTC Pod, Danielle breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical advice on how brands can avoid costly mistakes, streamline their supply chain, and create packaging that stands out both online and on the shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The importance of packaging in brand perception and sales2. Process: From initial idea to production-ready design3. Building a design brief and establishing project scope4. Competitive reviews and designing for hierarchy and function5. Balancing creative innovation with must-have regulatory details6. Collaborating with clients, manufacturers, and printers7. Prototyping, mockups, and unboxing experience8. Print technology, material choices, and cost management9. Regulatory review, legal claims, and compliance essentials10. Lead times, timeline planning, and pitfalls of rushing production11. Early-stage packaging vs. scaling up for retail and DTC12. Lessons learned: common mistakes and strategic tips13. Pricing, form factor, and packaging design as sales leversTimestamps00:00 Introducing Danielle Kidney & The Creative Pack05:42 The Creative Pack's client process: from idea to brief10:50 Balancing branding vs. functionality for sales and conversion18:03 Manufacturing realities: materials, dielines, and cost constraints24:39 Colors, mockups, and bringing digital designs to life26:22 Real-world costs of packaging mistakes and risk mitigation29:27 Regulatory musts: nutrition facts, barcodes, legal pitfalls35:10 Realistic timelines for packaging launches and scale40:33 Strategies for startups vs. brands scaling up43:23 Lessons learned and tips for optimizing packaging decisions50:20 Where to connect with Danielle and The Creative PackShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDanielle Kidney - Founder of The Creative PackBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Have you ever considered what lessons counterterrorism could offer to the world of entrepreneurship? In this fascinating episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Niccola Milnes to uncover the surprising parallels between building a startup and combating extremism. The conversation kicks off with a thought-provoking look at how understanding the spread of ideas, from dangerous ideologies to innovative products, can be crucial to startup success.Niccola Milnes brings a truly unique perspective to the table. With 14 years of experience in counterterrorism across Africa, Niccola has devoted her career to analyzing how extremist organizations effectively spread their messages and recruit followers. Now a founder, she's turned her analytical skills toward the wellness industry, launching the children's supplement brand Little Boosties. Her journey from data-driven counterterrorism analysis to product development offers not just an unusual story, but real strategies for entrepreneurs.This episode dives deep into how psychological tools, network effects, and trust-building—techniques honed in counterterrorism—are also the foundation of ethical and powerful marketing. Niccola shares first-hand insights on launching a purpose-driven company, the critical importance of community, and why transparency and integrity must undergird every decision. Whether you're a founder, investor, or just curious about how cross-disciplinary thinking can spark innovation, this candid conversation is a must-listen. It challenges assumptions and offers actionable advice for anyone looking to authentically engage their audience and build something meaningful. To get the latest from Katica Roy, you can follow her below!https://www.linkedin.com/in/niccola-milnes-51b39234/www.littleboosties.com Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Listen in as our Marketing Product Advisory Council offers tips and tricks for sharing the October products with customers and VIPs. Be sure to take notes – this podcast is loaded with great tips!

The UK Investor Magazine was delighted to welcome Melissa Cruz, CEO of GenIP, to discuss recent results and plans for new product launches. GenIP CEO Melissa Cruz joins us to discuss the company's milestone first half-year as a publicly listed entity. Fresh off releasing their inaugural half-year financial results, Cruz offers a candid assessment of how the business has performed since going public and the progress the company has made.The conversation delves into both the numbers and the operational story behind them, exploring what's working well and where the company is focusing its energy. Cruz also unveils GenIP's updated commercial strategy, which includes several new product launches set to reshape the company's offerings. A particularly interesting segment focuses on GenIP's plan to shift its client composition, targeting corporate clients to represent up to 45% of the mix. Cruz explains the benefits of increasing the number of corporate clients and what it means for the company's long-term positioning. The episode concludes with Cruz sharing the three developments that most excite her about the year ahead, offering listeners a glimpse into the CEO's strategic priorities. Hosted on Acast. See acast.com/privacy for more information.

Please join Kelli McVay and leader Lori Miggins as we share an inside look at our upcoming product launch—a future fan favorite that takes everything you already love about one of our top sellers to the next level. In this episode, we'll walk you through what makes this product so special, how it will set your business apart, and the simple ways you can begin sharing it to create excitement. Get ready to Elevate your business with a product you (and your customers) won't want to live without.Find us at hughandgrace.com  On Instagram @hughandgrace       On Facebook @HughandGrace   Email us at customercare@hughandgrace.com Music: Realize your dreams by Sergio Prosvirini

Today we've got a jam-packed episode for you, hitting on some of the things that are top of mind for us this week - product launches, Meta, partnerships, and more.First, we get into the value of teasing products and tactics on the best way to do that, how to make sure there's social proof and community buzz from day one, and the role reviews play in building momentum at launch. We also discuss how Hollow turned an organic Joe Rogan plug into a marketing moment, before diving into Meta tactics and what's actually moving the needle for Cody in terms of net new reach, from exclusions and bidding to the way we're approaching mid-funnel.Finally, we get into partnerships and what we've got going on at Jones Road and HexClad - why we're taking bigger swings, how persona-driven funnels fit into our strategies, and why it feels more like portfolio management than simple channel testing.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:11:18 - Pre-Launch Hype Strategies00:20:00 - The Power of Day-One Reviews & Social Proof00:33:40 - Joe Rogan's Organic Hollow Plug00:41:16 - Is Podcast Advertising Worth It?00:50:06 - How to Increase Your New Customer Rate on Meta01:00:02 - Unlocking Growth with Big-Bet Influencer PartnershipsPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of The Ticket, Ruth O'Brien, Senior Director of AI Support, is joined by Sean Reid, New Product Introduction Program Manager, and Beth-Ann Sher, Senior Knowledge Manager, to unpack how Intercom handles 500+ product launches a year. They share how the NPI (New Product Introduction) process enables both Fin and human teammates to deliver seamless support, why knowledge management is so critical in an AI-first world, and how cross-team collaboration ensures every launch is a success.Watch this episode on YouTube: https://youtu.be/dK77eHDupXA?si=bWmnyckXmaT2aj7NFollow the peoplehttps://www.linkedin.com/in/ruthieob/https://www.linkedin.com/in/beth-ann-sher/https://www.linkedin.com/in/sean-reid-435681174/NewsletterSign up for The Ticket on LinkedIn: A newsletter bursting with insights and advice for support leaders who are navigating the shift to AI-first CS. https://www.linkedin.com/newsletters/the-ticket-7158151857616355328/Say hiLinkedIn: https://www.linkedin.com/company/intercom/X: https://x.com/intercomhttps://www.fin.aiSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

New Product Alert! That's right, we've just launched new 8oz shakers of some of your favorite Heath Riles rubs! Find out which flavors are available and where to find them in this episode of the Shootin' The Que podcast. Heath and Candace then share some of their favorite fall recipes, hear all about the new dishes that were just filmed with BBQ With Big Jake, and find out how Heath is practicing for the upcoming Jack Daniel's Invitational.0:00 - Start1:40 - New 8oz Shakers5:20 - Favorite Fall Foods16:22 - Cooking With Friends21:15 - Jack Daniel's Practice Cook22:41 - Mister Brisket Link (https://www.misterbrisket.com/heathriles)Join our online BBQ community "Shootin' the Que" on Facebook. Talking all things BBQ! https://www.facebook.com/groups/shootinthequeheathriles/Follow Heath Riles BBQ:https://www.heathrilesbbq.comFacebook: https://www.facebook.com/HeathRilesBBQInstagram: https://www.instagram.com/heathrilesbbq/Twitter: https://twitter.com/heathrilesbbqTikTok: https://www.tiktok.com/@heathrilesbbqPinterest: https://www.pinterest.com/heathrilesbbq6901/Heath Riles BBQ Products: https://www.heathrilesbbq.com/collections/allMerch: https://www.heathrilesbbq.com/collections/merchandiseMore Heath Riles BBQ Recipe Videos: https://www.youtube.com/@HeathRilesBBQ/videosPrintable recipes at 'Shootin' The Que' recipe blog: https://www.heathrilesbbq.com/blogs/favorite-recipesAffiliate Disclaimer: Some of the links in this description are affiliate links where we may earn a small commission if you use them. This is no additional cost to youHeath Riles, pitmaster• 81x BBQ Grand Champion,• 2022, 2024 & 2025 Memphis in May World Rib Champion • 2025 Memphis in May Grand Champion • Award-Winning Rubs, Seasonings, Sauces, Glazes and Marinades/Injections#podcast #football #fall #recipes #new #applepie #bigjake #bacon #shrimp #jackdaniels #competition #cook #brisket #chicken #ribs #pork

Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products.From weak messaging to poor pricing strategies, lack of demand validation to underfunded marketing, he reveals common problems to watch out for when launching or scaling. We also examine real-world case studies, such as Pony Up Daddy and Zero Picks, that demonstrate how strategically planning against these issues and utilizing smart research, bold positioning, and creative marketing can transform ordinary ideas into long-term success stories.In today's episode of the Harvest Growth Podcast, you'll discover: Why validating demand is more important than production speed.How to develop a compelling USP that actually resonates with customers.How to evaluate and choose the right pricing strategies.The danger of spreading too thin across every marketing channel.And much more!Don't launch blind: listen to this chapter before you invest heavily in production or marketing.Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book.To be a guest on our next podcast, contact us today! 

Apple's new line of technology has begun to hit store shelves, including the launch of the iPhone 17 with integrated artificial intelligence. However, the new products come with hefty prices. We ask viewers if they're still motivated to buy new gadgets, as freelance tech journalist Andy Baryer and CBC business columnist Rubina Ahmed-Haq join the show.

Discover how you can skyrocket your product's success with the right launch strategy in today's rapidly changing digital world.   In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Jeff Walker, Creator of Product Launch Formula, who has helped generate tens of billions of dollars in product sales, guiding entrepreneurs, coaches, and creators to success. With the rise of AI and digital tools, Jeff discusses how his methods are evolving to stay ahead in an increasingly competitive market, offering insights into how you can make your next product launch a game-changer.   Key Takeaways: → How AI is reshaping the way content is created and marketed in product launches. → The difference between traditional infomercial-style selling and modern, relationship-based launches. → Why focusing on authenticity and human connection is more important now than ever in the age of AI. → Proven strategies to overcome skepticism in today's content-saturated market. → How to start a product launch on a shoestring budget with tools that are free or low-cost.   Jeff Walker, Creator of Product Launch Formula, has helped generate tens of billions of dollars in product sales, guiding entrepreneurs, coaches, and creators to success. With the rise of AI and digital tools, Jeff discusses how his methods are evolving to stay ahead in an increasingly competitive market, offering insights into how you can make your next product launch a game-changer.   Connect With Jeff:   Website Instagram X Facebook   Learn more about your ad choices. Visit megaphone.fm/adchoices

Get an exclusive look inside Nova Studios, where we explore their brand-new office setup, upcoming product releases, and expert legal insights on copyright law.In this episode, we cover:A tour and insights into Nova Studios' new office space—its design, workflow enhancements, and creative vibe.Highlights of current products and a sneak peek at exciting releases on the horizon.Practical guidance on copyright law—what creators need to know and how Nova Studios protects its work.Related Links Mentioned in This Interview:Visit their main site: www.novastudios.beSee collaborative or partner projects: www.dinosauriacreatures.comExplore creative productions and services: www.exetinct.co.uk(Repeated for emphasis): www.novastudios.beFollow Nova Studios on Instagram: @nova_studiosWhether you're into creative branding, product innovation, or intellectual property law—this chat is packed with insights from start to finish.

What happens when you walk away from the family business to chase an idea of your own? Jason VanDevere did exactly that, and grew his planner idea to a six figures business. Here in Part 1, he shares how the Goal Crazy Planner went from rough draft, to a product that has gained real traction. You'll learn: How he set up zero-cost focus groups Simple ways to recruit testers for free His launch & traction strategy How he went from idea to 6-figures If you're building something tangible and want real-world ways to test it, launch it, and get those first waves of customers, here Jason shares how. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/163 Connect with Jason: Goal Crazy website His book, Dream Driven Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!    

Mastering Product Launches: Fanfare's Secret to Successful Drops Fanfare.io About the Guest(s): Michael Dodsworth is the founder and CEO of Fanfare, a company that aims to revolutionize high-stakes product launches and consumer experiences. With over two decades of experience helping brands and artists navigate events and product launches, Michael has a rich history in managing online and live event platforms. He previously worked with companies that have tackled issues like server crashes and bot activities. Michael's goal with Fanfare is to deliver fairness and transparency to fans while offering powerful tools to brands to convert hype into lasting loyalty. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss sits down with Michael Dodsworth, the founder and CEO of Fanfare, to discuss the complexities of high-stakes product launches and how they can be managed more efficiently. The episode is packed with insights into the world of consumer experiences, the pitfalls companies face in the digital and live event spaces, and innovative solutions offered by Fanfare to overcome these challenges. Michael shares his journey from an engineer intrigued by scale issues to an entrepreneur on a mission to transform product launches. He explains how Fanfare's front-end solutions help brands protect against server meltdowns and bot attacks during launches, creating a seamless experience for both the company and the consumer. The discussion delves into the importance of creating VIP experiences for fans and customers to foster brand loyalty, using data-driven strategies to ensure that loyal consumers feel valued beyond mere purchase history. The episode is a must-listen for anyone interested in event management, marketing, or consumer psychology. Key Takeaways: Fanfare provides innovative solutions for brands to improve the consumer experience during high-stakes product launches and events, preventing server crashes and bot issues. Building a consumer-friendly launch experience can significantly increase customer loyalty and conversions, transforming hype into sustainable brand engagement. The importance of creating exclusive, VIP experiences for your most engaged consumers can far outweigh traditional discount-driven strategies. Legacy brands can learn from the innovative strategies employed by sneaker culture and brands like Supreme, where scarcity and exclusivity drive consumer demand. Michael Dodsworth's journey from a Commodore 64 enthusiast to a powerhouse CEO highlights the role of passion and engineered solutions in solving complex market challenges. Notable Quotes: "We sit in front of whatever vendor you're using, and we'll facilitate that experience." "Fostering loyalty and fostering fandom is something we've started to see spill out into different categories." "What drives fandom with folks is not things like discount codes, it's exclusivity." "It's a really powerful model if you can achieve it." "We've seen brands go through this pain, and we wanted to capture that information."

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the true power of TikTok Shop for your brand!

Send us a textReThink Podcast, Digital Store**Use Code: Y3K2WMXLH1 for How to Create $7 Digital Products pdf**3 Part Funnels: From Discovery to Purchase**TikTok Product Launch in 24 HoursConnect with us and Explore our offers:   https://linktr.ee/rethinkpodcast1Support the Podcast:  https://www.buzzsprout.com/1590358/support

Position Squared introduces StudioX, an innovative 3D rendering platform designed specifically for marketers in consumer electronics, computing, and automotive industries who need high-quality product visualizations without technical expertise or lengthy production cycles.• Purpose-built to address the speed, accuracy, and consistency demands of product marketers• Democratizes 3D rendering by consolidating complex workflows into a single browser-based platform• Enables marketers to generate product angles, zoom into details, and create exploded views without specialized skills• Eliminates dependency on external design teams and multiple software platforms• Creates photo-realistic renders that properly showcase product design details, textures, and materials• Significantly reduces time from weeks to days or even hours for generating marketing visuals• Particularly valuable when physical products are still in production or limited prototypes are available• Ensures products always look authentic while maintaining creative flexibility• Future roadmap includes AI-assisted shot generation for rapid creation of lifestyle visualsVisit position2.com to learn more about Studio X and schedule a trial to experience how it can transform your product marketing visualization process.Studio X emerges as a game-changing solution for marketers struggling with the limitations of traditional product visualization methods. Born from Position Squared's own pain points in delivering high-quality 3D content to clients, this browser-based platform transforms how marketers bring products to life visually.The frustration is universal among product marketers: getting stunning, accurate product visualizations typically requires weeks of back-and-forth with specialized teams, multiple software platforms, and significant technical expertise. Studio X shatters these barriers by consolidating everything into a single, user-friendly interface that democratizes 3D rendering. Marketers can now generate photorealistic product images from any angle, create exploded views showing internal components, and highlight specific product features—all without specialized 3D skills.What sets Studio X apart from generic rendering tools is its industry-specific focus and enterprise-grade quality controls. As Vikram Raghavachari explains, "Your product is your hero. It has to look exactly or better than what it should be and accurate at the same time."Rajesh "M" Muthyalu:  https://www.linkedin.com/in/rajeshmuthyalu/Rajesh Muthyalu (or "M") is an award-winning creative professional with a 20-year track record in the digital space and currently our Experience Design team Position². M is a leader in transforming brands with creative excellence and strategic digital solutions. M has received multiple industry awards, notably being recognized as one of the 'Top 10 Chief Creative Officers' by CEO Insights.Vikram Raghavachari:  https://www.linkedin.com/in/raghavacharivikram/Vikram leads our Computing Systems Business unit for Position2. Vikram possesses a deep understanding of how marketing and sales integrate to achieve ultimate growth potential. He was a senior Product Marketing Leader at Lenovo and Intel. He was our client before leading our client facinWebsite: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions. From viral moments like Stanley's success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative. Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions. Want more? Visit fanfare.io Download the Hype Drop Playbook Connect with Michael Dodsworth on LinkedIn 00:00 Introduction to Viral Product Launches  01:29 The Importance of Customer Experience and Loyalty 04:00 Challenges in Product Launches and Drops 08:52 The Origin Story of Fanfare 17:30 Leveraging Scarcity and Exclusivity 21:41 Influencers and Audience Engagement  24:36 Building a Personal Brand 25:47 Experimentation and Viral Moments 28:19 Infrastructure and Scalability Challenges  36:27 Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

CBS's Ian Sherr explains the latest tech included in Google's new rollout which may make the products more competitive with apple's iPhone.

Dave dives into Anker Electronics' success, the #1 largest Amazon FBA seller in the world. Dave talks about the controversial tactics they employed to reach the top and their innovative marketing strategies. This includes using KickStarter for product launches which admittedly is a very uncommon thing to see from a billion dollar company and the top talent they hired so early on. Even if you don't have ambitions to be at the top of the top, there are some things to learn from Anker.    Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!   Anker electronics is literally the biggest third-party seller on Amazon.   But what did they do to get to the top?    Apart from selling great products, hiring the best they could, and marketing their products well, it doesn't seem like anything special.    In this episode, Dave dives into Anker's success and the 5 controversial tactics they employed into their business that propelled them to the top.    The Big Takeaway Anker Electronics is one of the largest Amazon sellers in the world. The company was founded by an ex-Google engineer, Stephen Yang. Anker's success is attributed to some innovative marketing strategies, including using Kickstarter campaigns to pre-launch their products. They've also hired top-level talent quite early on for their business growth. Anker has avoided black hat tactics that plague the top of the top especially.  Anchor has diversified into a completely different direction while also still being somewhat related. Timestamps 00:00 - The Rise of Anchor Electronics 10:03 - Innovative Marketing Strategies 19:05 - Controversies and Challenges 23:46 - Lessons from Anchor's Success   As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.   Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening!   Until next time, happy selling!  

[00:01:00] - When you think about your own journey, what pulled you into product marketing in the first place, and how has that perspective evolved across Salesforce, Box, MuleSoft, Google Cloud, and now Canva?[00:06:00] - Can you unpack what your LinkedIn bio quote means: "A good platform is a good story and a good story is also a good platform"?[00:10:00] - Two-part question:In some ways this means that the company has to be at a certain level, right? Early stage startups aren't really gonna have ecosystems - is that something you look for in your next role?What is ecosystem? Break it down - what does ecosystem marketing entail, maybe your day-to-day or week to week of what that's like to be an ecosystem marketer?[00:17:00] - Let's talk about building a product marketing team in a global environment, multiple offices around lots of time zones. How do you approach that? How do you even think about that? And has anything changed in how you think about this coming out of Covid?[00:22:00] - What's one piece of advice that you wish you had earlier in your product marketing career? Or what would you wish you could go back and tell yourself 10, 15 years ago?[00:30:00] - What's inspiring you right now, outside of marketing, maybe outside of Canva?Want more insights from Indy? Check out her Sharebird Profile.Looking to connect? You can find Indy here on LinkedIn.

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands.Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "There are millionaires made on Amazon every single day." The difference? A willingness to invest in testing new approaches rather than operating from fear.The conversation dives deep into advertising strategy, revealing that My Amazon Guy allocates approximately 89% of ad spend to Sponsored Products across their client base—challenging conventional wisdom about ad distribution. Noah also shares a startling finding: about 20% of most sellers' ad budgets are completely wasted, with zero sales resulting from those expenditures. His practical advice for auditing campaigns and identifying these inefficiencies could save listeners thousands.Perhaps most valuable is Noah's framework for sustainable growth. He outlines the four unchanging pillars of Amazon success: catalog management, design, PPC, and SEO—with the latter being the consistent needle-mover for 90% of brands. "The more keywords you have, the more search volume you get. It's essentially just widening that funnel," he explains. Even brands doing $23+ million annually continue to optimize SEO monthly.For those struggling with profitability, Noah offers an unexpected suggestion: test price increases. "You can usually raise prices about 15-20% before your conversion really takes a hit," he notes, provided your listing already ranks well. This single insight could transform margins for many sellers.Ready to accelerate your Amazon business with strategies from someone who's seen what works across hundreds of brands? This episode delivers actionable tactics you can implement immediately. Subscribe now and join us as we continue to unlock the secrets of e-commerce success!How to connect with Noah:Website: https://www.myamazonguy.comFacebook: https://www.facebook.com/myamazonguyLinkedIn: https://www.linkedin.com/company/my-amazon-guy/Instagram: https://www.instagram.com/stevenpopemag/Twitter: https://x.com/myamazonguyYouTube: https://www.youtube.com/myamazonguyReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/(00:00) Using Writing to Build a Business in 2025  (02:58) Why Action Beats Waiting for Clarity  (04:04) From Dentistry to Discovering a Love for Writing  (06:02) Following What You Enjoy  (08:18) Turning Writing Into a High-Value Business Skill  (12:38) The Power of Storytelling  (16:43) Mindset Shifts: Playing the Long Game  (18:24) Life Lessons From a Near-Death Experience  (24:26) How the “Neck Story” Went Viral and Changed His Career  (32:24) Building a Sustainable Business Ecosystem  (35:16) Email vs Social Media for Growth  (38:59) Building Deep Trust with Your Audience(44:34) Scaling From $5K to Six-Figure Launches  (46:05) The Tension-Building Formula for Product Launches  (52:56) Balancing Launches With Evergreen Offers  (53:50) Creative Campaigns That Drive Sales  (55:47) Spotting & Serving High-Value Clients  (58:32) Designing an Offer Ecosystem for Long-Term Growth  (1:02:15) Why Client Work Improves Content Quality  (1:08:20) Evolving Offers as Your Audience Changes  (1:14:18) Turning New Customers Into Long-Term Clients  (1:17:24) Share Your Best Ideas – Even If They Sell  Support the show

Pavan Bachwal is a seasoned fintech leader with over 20 years of global experience in executive management, marketing, and GTM strategy. As vice president and head of financial services at Ericsson, he combines deep technical know-how with strategic marketing to drive innovation, partnerships, and customer value across markets. On The Menu:1. Leveraging Transaction Data for Competitive Advantage - API usage and feature optimization.2. Adapting African Mobile Money Success for Europe - Regulatory and market differences.3. Parental Control Innovation for European Markets - Family-focused financial services features.4. Four Pillars of Robust Go-to-Market Strategy - Technology, people, organization, licensing.5. Evolutionary vs Revolutionary Geographic Expansion - Stepwise growth over hockey stick dreams.6. Future of FinTech Marketing Trends - AI, digital assets, and real-time transactions.7. Compliance Requirements for European Deployment - GDPR, SAPA, SWIFT integrations.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#PavanBachwal #Ericsson #Outgrow #ProductLaunches #Data #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Listen in as our Marketing Product Advisory Council offers tips and tricks for sharing the August products with customers and VIPs. Be sure to take notes – this podcast is loaded with great tips!

In this episode, we talk to one of our all-time favorite guests, and she'll discuss everything from her current e-commerce launches to brand strategy to making money with real estate franchises and even oil wells. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Ever wondered how strategic partnerships and innovative ideas can turn humble beginnings into e-commerce superstardom? Join us as we catch up with our favorite guest, Janelle Page, who opens up about her incredible journey. From launching a supplement line with Dr. Sten Ekberg to designing stylish safety eyewear with influencers like John Malecki and NataLee from Designed to the Nines, Janelle's story is a testament to the power of creativity and collaboration. She also shares her latest real estate adventure, renovating a historic Victorian home in Utah. Discover the magic of transforming hobbies into thriving businesses as we discuss the rise of niche audiences. By channeling passion and utilizing innovative content strategies, we explore how her pickleball newsletter amassed 1,100 subscribers in just eight weeks, unlocking unexpected opportunities like creating content on a luxury yacht in Croatia. Janelle shows us the importance of marketing prowess in scaling a pickleball facility, "The Kitchen," and establishing a strong e-commerce presence, proving that with the right mindset, even pastimes can become entrepreneurial goldmines. Branding and storytelling take center stage as we delve into the art of launching successful products. Learn about creating the three-in-one charger, Alpha Charge, and the Mess Less brand, both tailored for entrepreneurs. Janelle illustrates the importance of knowing your audience and utilizing platforms like Kickstarter and TikTok for impactful product launches. Drawing inspiration from successful branding strategies, the conversation highlights how personal branding, strategic investments, and networking at business events can lay the groundwork for long-term success. Tune in for an episode brimming with insights and inspiration for aspiring entrepreneurs! In episode 690 of the Serious Sellers Podcast, Bradley and Janelle discuss: 00:00 - E-Commerce Success Strategies With Janelle Page 05:30 - Testing Product Market Fit Before Investment 06:26 - Building Niche Audience in Pickleball 09:40 - Becoming Co-Owner of Pickleball Facility 15:25 - Entrepreneurial Brand Strategy and Product Launch 18:07 - TikTok Launch Strategy for Product Launch 20:21 - Investing in Branding and Diversification 30:01 - Investment Opportunities and Strategies 31:59 - Building Strong Brands Through Storytelling 38:12 - Amazon Seller Networking at Business Events

Break down the silos and boost your product launches! This episode reveals how syncing product and marketing teams early can sharpen positioning, shorten sales cycles, and create offerings your customers actually want.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:16 Aligned Innovation through Collaboration10:16 Product Design: Who's It For?13:24 Product Development and Marketing Synergy15:17 Rapid AI Evolution and Adaptation19:35 End-to-End Platform Adoption21:50 Collaboration Between Product and Marketing25:23 "Align Marketing with Business Goals"29:01 Identifying Causes of Project Delays33:46 "Meeting Others Where They Are"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. It's all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weighs in on the Coldplay kiss cam scandal, where tech execs and brand marketers collided in the weirdest, most viral way.ㅤBest Moments:(01:01) Why even your most exciting announcement is likely to flop(02:14) The psychology trick that creates urgency instantly(03:15) How to “fake limit” a webinar and still give everyone access(04:30) Smart ways to reward the first few buyers, subscribers, or registrants(05:45) The exact tactic that got 1,000 signups in under 30 minutes(06:16) Jay's take on the viral Coldplay kiss cam mess—and the wild data behind it(07:45) Over $250K was bet on whether the CEO would be fired(08:15) A fast food chain's promo code response: ColdplayㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

This week on the Predictable Revenue podcast, Collin Stewart sat down with Dan Sahar, co-founder of Guidde, to unpack the messy path to product-market fit. This isn't a highlight reel, it's a real-world breakdown of what actually worked: from narrowing focus and charging early, to finding pull from unexpected places and riding the AI wave at just the right moment. Here's what early-stage founders can take from Guidde's journey and apply to their own. Highlights include: Identifying the Problem and Validation (00:42), Finding Product-Market Fit (10:20), The Importance of Product Launches (12:38), Harnessing Virality and Word of Mouth (17:47), and more. Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

Launching a new product on Amazon can feel like navigating a minefield—full of potential missteps that could derail your success. In this thought-provoking episode, we flip conventional wisdom on its head by exploring what guarantees a failed product launch.By inverting the success model, we uncover critical insights that can transform your approach to introducing new products. Our conversation dives deep into the psychology behind defining success metrics before you begin, revealing how unclear goals almost certainly lead to disappointing outcomes. We examine why competitive research isn't just helpful—it's essential for identifying your unique position in the marketplace and crafting messaging that resonates with your target customers.The episode delivers surprising revelations about inventory management, with one host sharing a cautionary tale of their "best launch ever" that ultimately failed due to stocking out at the critical moment. We explore why having an established audience creates an unfair advantage for sellers, allowing them to generate initial velocity without deep discounting while collecting valuable feedback throughout the development process.Perhaps most valuable is our discussion of differentiation in today's crowded marketplace. Your main image and title must stop the scroll, but your entire listing needs to deliver on that promise with conversion-optimized content. We break down why monitoring metrics during launch allows you to double down on what's working rather than stubbornly sticking to your initial assumptions.Ready to transform your product launch strategy? Listen now to discover why the biggest mistake isn't launching a product that fails—it's not launching at all. Your next successful Amazon product might be closer than you think.

Welcome to RealAg Radio, coming to you from the AGI booth at Ag in Motion 2025 in Saskatchewan! Today’s show is brought to you by AGI. Broadcasting from the AGI tent, host Shaun Haney is joined by: Paul Brisebois, Senior Vice President of AGI North American Farm Business, on the overall farm economy, equipment trends... Read More

Welcome to RealAg Radio, coming to you from the AGI booth at Ag in Motion 2025 in Saskatchewan! Today’s show is brought to you by AGI. Broadcasting from the AGI tent, host Shaun Haney is joined by: Paul Brisebois, Senior Vice President of AGI North American Farm Business, on the overall farm economy, equipment trends... Read More

Originally aired on #thorcast Streamed live on Jul 10, 2025 Phoenix E.O.D. and @TheHouseofRags FINALLY get to announce the sale of Fenrir Dual-Action Tire & Interior Dressing! And special guest star Chelsea from@attention2detailswchelsea, joins in the fun and puts Fenrir to the test LIVE! It's So Easy, Even A Curmudgeon Can Do It!

According to the State of Sales Enablement Report 2024, 31% of organizations are preparing to launch a new product or service as a key go-to-market initiative. So, how can you prepare your sellers to be ready for a successful product or service launch that drives business results? Riley Rogers: Hi, and welcome to the Win Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Kate Stringfield, senior manager of revenue enablement at Dialpad. Thank you so much for joining us, Kate. Before we get started, I’d love to learn a little bit more about yourself, your role, and your background. Kate Stringfield: Yeah, so I’m Kate Stringfield, as you called out. Was in sales prior to being in enablement, and I was in sales for about seven years, both in hospitality as well as SaaS. And then I made the jump into enablement around six years ago, and now I’m over at Dialpad. RR: Amazing. Thank you for sharing that. I feel like it’s always so helpful to get insight from people who make that transition and have experience on both sides of the playing field.We’re so excited to have you on the podcast for that reason. You have such extensive experience as both a sales and sales enablement leader. So can you maybe walk us through your journey into enablement, how you made that shift, and then maybe a little bit about how that sales background helps influence your enablement strategy? KS: Yeah, so I was in hotels, like I mentioned, for a number of years, and I found my passion helping other people as they started out in their new roles and getting them up to speed. And so when I made the move into SaaS, I learned about this cool role called enablement, and I was like, oh my gosh, I gotta—I gotta learn more and get into that.So since helping others be successful was a—or still is—a passion of mine, I made that jump. And once I landed in an enablement position, I was like, man, I found my place.So I spent a number of years doing enablement for the sellers that I was once a seller for—like, I was doing that role. And then I did another two and a half years in enablement at an enablement company, where I focused on role-specific enablement, as well as launching a sales methodology, three sales motion changes, and various other initiatives that I supported along the way.And then I moved over into Dialpad, where I’m now leading a team of six incredibly gifted, talented revenue enablers across sales, success, and partner enablement. RR: Wonderful. Thank you for walking us through that. It seems like it’s been quite the journey to get where you are today. I’m curious then—we’ve talked about how it informs your strategy—but maybe how does it inform action?So I kind of want to shift gears a little bit and maybe talk about a recent initiative that I know Dialpad has been running, which is that you rolled out a new SKU after an acquisition, and product launch has become a priority for you this year. So can you maybe talk to us a little bit about that initiative? KS: Yeah, absolutely. So making sure that our product is up to speed and ahead of the market is imperative. And so, gosh, around eight months ago, back in October, we acquired a WFM company—so workforce management—which is part of a solution of ours that we did not currently have. So we acquired a company in order to offer that as a complementary solution with what we already had.This was a completely new product line, and we had to figure out, okay, how could we enable our reps to be able to go ahead and sell this? And it’s a slightly different selling motion, so we had to talk through what is it, why does it matter, as well as how do they then position the value of it. And so in true SaaS fashion, we were also, in addition to launching this new SKU, we also had other product enhancements that we were sharing along the same time, as well as a rebranding and new marketing strategy and a new pitch deck.So there was a lot going on. So we had to make sure that we also landed this and landed it well. And so we did some pre-launch awareness where we equipped our sellers with content in the form of kits as well as micro-learnings and giving them the foundation to get them ready for that launch moment so they could start having introductory conversations with customers.So how do you first scope that? Then we did our launch moment and made our just-in-time much more robust and turned them into true sales plays where they learned how to really position this product in the right way and along the whole sales process. And with that, we also did additional learning moments, such as full-blown e-learnings and certifications for how to sell this.Then we really wanted to focus on reinforcement that stuck, and so we looked at, okay, how can we get our managers speaking about this product in team meetings? What kind of activities could we give to managers to run in team meetings, such as trainings in a box? And how can we continue to evolve the conversation and get our reps learning more?And so we focused on PEC talk as well as more thorough, in-depth enablement from a product standpoint, and then that later along the line sales motion and how to sell that. And overall, we saw around $500,000 of closed-won sales initially, and we built around $3 million in pipeline. And through that, we also looked at data with the kit and with the play that—you know, the kit that shifted into the play—and a lot of our reps were using it. There was high adoption of it. They were going back to it multiple times and spending about four minutes consuming the content.And so we were able to track, alright, they did the enablement, they were using the content and sharing it with customers, and then that translated to those closed-won numbers and that pipeline build that I discussed. RR: That sounds like such a thoughtful approach and also like quite a lot of work. I’m sure that was quite difficult to execute, but I love that you’re already seeing the results that you’re looking for. I’d like to maybe dig a little bit more into kind of the initial concept phases where you’re staring down the barrel of this initiative.What kind of challenges do you see reps tending to face when it comes to things like product launch, and what were your best practices for overcoming them as you were executing over the next few months? KS: Yeah, information overload is a big one. And it’s one that—you know, I mentioned we did this in conjunction with other product enhancements and a marketing branding shift in our messaging, as well as a pitch deck launch.So you know, besides that, reps are always being overloaded with information, and so that’s always something you have to contend with as a challenge. Also, when reps are learning about how to sell a new product, it’s something that’s outside of their existing knowledge and skill set a lot of the time or, you know, is just stretching them in a different way.And so you have to figure out how to use the foundation that they already had and build upon that. And then sometimes there’s additional complexities as well. And so when I think about those challenges and how to solve for them, I think about, you know, making sure that you’re taking a crawl-walk-run approach with those product launch moments and building upon what they already have to get them into that run state, but not expecting them to run right out of the gate—which a lot of times is an expectation that happens.So making sure that we’re setting them up for success in learning and building upon that learning, and then also creating resources that really meet them where they are in their tenure and their journey, and being able to translate complex information into simple information that they can digest, consume, put into practice, and then go and evangelize.And then also weaving in sales subject matter experts that really know how to sell your current product and what talking to your customers is like currently, and using them as subject matter experts to really inform that sales motion of that product launch. RR: Great. I think those are all wonderful strategies. And I know kind of a common one when it comes to product launch that you need to keep in mind is just how crucial cross-functional alignment is for the success of a launch. So can you talk to me a little bit about how you create and maybe maintain alignment as you’re building and executing your launch enablement strategy? KS: Yeah, it is so critical. And communication in general in all relationships is so important. And so this is one that really is the make-or-break fail point in a lot of companies. And so having regular touchpoints with subject matter experts across various teams such as—you know, as I called out, sales and success—but also product marketing and other marketing teams. Operations is another really key one.There are so many different teams, and if you’re lucky, you’ll have a business transformation team or a project management team that’s there to foster all of those cross-functional relationships and create that alignment.We work really closely with our product managers and our product teams. We meet with them regularly within our enablement role. In fact, we have somebody in enablement at Dialpad that’s focused on our product and pricing strategy, and so he has these deep relationships with these different teams and different individuals across the business.Additionally, we have a product launch playbook that we have socialized with these cross-functional partners so they know what that playbook looks like, how it can act modularly, and where they play in the process of the playbook—or where they fit into the process, so to speak.And so that really helps us create that alignment and speak the same language. Lastly, we focus on retrospectives—so making sure that we’re learning from each product launch or product release to the next, and by performing retrospectives and having that discussion over, hey, what worked really well, what maybe didn’t work as well, and what can we make better the next time? RR: I love those strategies. I think the Product Launch Playbook is such a clever idea to kind of get everybody on board and aligned with what you’re expected to accomplish. I also love the idea of coming back and reviewing. Sometimes the business runs so fast that you feel like you can’t, but that moment is just as essential—almost—as that next product launch. So I love to hear that.Thinking then of how you’re launching, I’d also like to know a little bit about once you’ve established alignment, how you’re then developing that launch strategy to start running with. Could you talk me through the components of your launch strategy and then maybe how you’re partnering with an enablement platform to support and scale it? KS: Yeah, so that product launch playbook is key. And making sure that it’s modular and nimble to work with various forms or shapes and sizes in which products or, you know, product launch moments happen.Highspot is truly the home—or I guess any platform that people might use—to host just-in-time resources. For us, it’s Highspot, and it truly is the home and where we expect reps to go to first. And so if we think about it in that way, we need to build around that concept.So having that host pre-launch and post-launch and launch materials, having it give guidelines on how to execute—whether it is, you know, as an SDR, BDR, ADR, picking up the phone, what to say, how sellers should be selling the product, how our Customer Success Managers should be reviewing adoption for the product—all needs to live there.We also focus on asynchronous learning, so making sure that we’re not pulling reps out of prime-time selling and giving them space and time to learn on their own, but also checking their knowledge through knowledge checks and certifications. And then all of this new information happening during a product launch needs to, in some way, shape, or form, be folded into onboarding.So thinking about how that comes back into onboarding so that reps who start tomorrow can benefit from that information and be able to hit the ground running. RR: Yeah, there are a lot of different lenses to look at it and areas in which it needs to be embedded, so that all makes sense. On the note of enablement platforms, I know that Dialpad had previously partnered with another enablement solution, so can you maybe share why Highspot was the better fit for your organization as well as how it supports your enablement strategy today? KS: Yeah, Highspot is integral.It’s integral in that it is where our reps start their day and where they end their day. It hosts all of our content, both internal-facing and external-facing. So Highspot is a game changer for us because within my team it’s easy for us to manage from an admin perspective and to practice governance across the various teams that are content creators or host content and manage it there.Our reps are familiar with using it. That’s another thing—you know, having a solution like Highspot is something that reps come to expect nowadays, and so they’re familiar with it, they know how to use it, and we’re constantly thinking about how they interact with it and how we can train them to interact with it better.Our Highspot team—so the team that helps us at Highspot—is a differentiator. So that is our CSM and our AM. So Jess, Emily, our Technical Account Manager Brian, and Matt Hunin, our Solutions Engineer, all help us be able to learn the latest and greatest, utilize what we already have, and maximize our value.And then potentially look at other things that might help us as we overall, as a company, shift to more of a just-in-time strategy. So moving away from live sessions that people are going to forget most of what you said, moving away from, you know, long e-learnings, and more of, okay, I’m in—you know, I have to prepare for this call in 15 minutes—where am I going to find that information?Surfacing it up in Highspot and making it easy to find has become a game changer in helping them—meeting them where they're at and giving them the information they need to be successful.And then we can use data from Highspot and correlate that to leading indicators on whether reps are doing the kind of behaviors we want to see and how that ties to business outcomes. And are the reps actually closing deals or protecting revenue as a result? RR: Well, that’s all great to hear, and I always love to hear a really positive experience. I’m so glad that your account team is there to support you through all of it.We have heard through the grapevine, actually, that you’re doing some really awesome work with the platform, and one area where you’ve seen a lot of success is actually through Digital Rooms—with over 342 Digital Rooms created in Highspot, as well as a 9% increase in external engagement, which is wonderful just to call that out.So what are some of your best practices for driving that adoption? KS: Yeah, yeah. We moved to Digital Rooms just last year, if you can believe it, from pitch templates. And one of the things we did first off was—there was a Highspot University course around Digital Rooms that we took, and we also used materials that we were able to find from Highspot so we could become proficient ourselves as the people that were enabling the reps.We then built a dedicated Digital Room kit to help reps get familiar with the why and the how of Digital Rooms and provided them with walkthroughs. And then we hosted sessions, we did asynchronous learning, we do one-on-one support for our reps on why it’s important, how to build, how to find engagement and analytics.And we regularly also work with reps to get feedback—so figure out what’s working, how do we build templates that make it really easy for them to add in what they want to add in, what information do they always add in so we can just add it into the template for them.Another thing that we thought about was—we use Consensus for demo videos, and so integrating Consensus into there, and how do we make that easy?We have also thought about Digital Rooms not just for sales. We’ve thought about it for our sales development reps and what are their use cases, and built templates for them, and done specific training for them, and gotten feedback from them.We’ve also thought about the post-sales journey a lot. So how do we get our client sales reps using it to position cross-sell and upsell? And then customer success—where do we feed in content for QBRs or other conversations that they’re having with customers and integrating in their feedback to make their templates better?So we’re always thinking about how to get our reps more and more proficient and making that a focal point month over month. And we’re really excited for some of the enhancements coming to Digital Rooms that we’re going to capitalize on moving forward and making sure our reps know how to use it. RR: Yeah. I love that you led with educating yourself first, because how can you enable on something that you haven’t been in those weeds with as well?Well, that’s one of the biggest things you can give your reps—is to build with them in mind. You know their work, you can build something for them, and then actually they’ll use it. It sounds simple, but it’s really hard to do.So I’d love to hear a little bit of a shift in focus, but I’m curious if you could walk me through how you measure the impact of—and maybe then begin to optimize—some of your enablement efforts? KS: Yeah, I think about measuring impact of enablement in three ways. So you have the first prong, which is your enablement effort in general. So how do you measure enablement through, like, what activities are you doing?So this is—you know, if you think about the Kirkpatrick model—this is Level 1 and Level 2: Was your training effective? Were you able to certify, you know, X number of reps? That sort of thing. Those are examples of that.Then I think about the second prong, which is leading indicators. And this is about behavior. Are the reps able to take what they have learned and apply it to their daily workflow?Maybe it looks like building pipeline, maybe it looks like having certain conversations with customers or sending information to customers. You know, it could be various things that are that kind of Level 3 of Kirkpatrick.And then the third prong is at Level 4—so thinking about those business outcomes that are the goals of why you are doing this whole enablement approach to begin with. What kind of revenue are you trying to impact? Are you trying to impact conversion rates, you know, average deal size? Are you trying to increase revenue? Are you trying to protect revenue—so reduce churn and downsell?Those are all things that, you know, are on my mind. And then the correlation between the three—the correlation between the enablement efforts, the behavior change that you’re seeing through leading indicators, and the business outcomes.And so when it comes to then, okay, we’ve launched something, we’ve measured it, and now we’re trying to optimize it—it is then looking at, alright, what are the different checkpoints along the way in which we can say, did we do our job? Or do we need to go back and do more?And so maybe it looks like, hey, are they actually reviewing the play or the kits? Are they sending the content to customers? If not, why? We can ask those questions, because we can see the data on whether or not they’re doing it. Are they saying it in customer conversations? That looks like utilizing a conversational intelligence tool to see if they’re actually using it in those conversations.We can start to dig into all the different pieces and figure out where we need to refine our enablement approach to fill that gap.And so we can utilize Highspot to do that, our data in Salesforce to do that, conversational intelligence data. There are many different ways, but just having that data to dig into it, and then asking questions to reps is so important. RR: Thanks so much for that really thoughtful step-by-step walkthrough. I think that’s really actionable, and I think our listeners will take a lot away from it. I know that measurement is always going to kind of be difficult for enablement teams, so I love just hearing how folks have developed real actionable strategies for making it happen.But on the subject of measurement, I’d love to know—since implementing Highspot, what business results have you achieved? Any wins that you could share or just anything that you’re proud of that you’ve accomplished over at Dialpad? KS: Yeah, I’m proud of so much. Our team has done a phenomenal job, and as you called out—you know, the successes with Digital Rooms and that new product that we launched, that new SKU—those are really huge.Additionally, we have utilized Highspot to realize over $16 million of influenced revenue in just 2024 alone within our revenue organization. That is such a testament to how much our reps have Highspot integrated into their day-to-day life, and then how they use that information to speak to customers, how they use their messaging, and then how that behavior results in those closed-won opportunities.Additionally, partner is such a huge focus of Dialpad—so our partnerships with our resellers, our partnership with our channel—and we have seen a high increase: 23% of our partner material being used and being viewed and then being leveraged, which is also something I’m very proud of.And then the project that I’m currently working on that I’m proud of—but, you know, time will tell on results—is I’m working on a robust governance strategy so we can really take Highspot to the next level and make our cross-functional partners more of the partners in how the content gets delivered to our reps.And so I’m really looking forward to rolling out our more robust governance strategy this year. RR: We’ll stay tuned on how it goes. I mean, those are already incredible results, so thank you so much for sharing.Just one last question for you before we close out—would love for you to share maybe what the biggest pieces of advice you’d give other enablement leaders to help them drive a successful product launch. KS: I think the modular Product Launch Playbook has been huge—so having a laid-out plan for how you would run a product launch from start to finish in enablement and making sure that it fits all sizes, shapes, and formations of what a product launch might look like.And then the other piece of advice I would give is having regular communication and good working relationships across multiple cross-functional partners so that siloed work becomes less of a thing you have to battle. Because that just means that, you know, working together, we all lift each other up.And so that’s something that then trickles down to our reps, but then also trickles out to our customers and makes them more willing to buy from us. So I think cross-functional relationships are just so key—and so keep on working on those relationships. RR: Those are both fantastic pieces of advice, so thank you for taking the time to come share these insights with us. I think I speak for myself and our listeners when I say that I learned a lot of valuable information and was taking notes for sure.To our audience, thank you so much for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Most new products fail. But Jon LaClare has spent decades changing that.In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you'll discover why most marketing fails and what the Perfect Launch System does differently.We dive into the crazy truth behind “But wait, there's more,” the power of authenticity in video, and how AI fits (and doesn't fit) into product marketing. Jon also shares what tools he's using for media buying and the #1 thing you must get right before your next launch.What You'll Learn:Why 95% of New Product Launches Fail—and How to Avoid ItThe Secret to 10x Success Rates for New Product LaunchesThe #1 Thing You Must Do for a Successful Product LaunchWhat Kraft's Early Failures Taught About Launching ProductsThe One-Day Strategy Behind BlueBlockers and OxiClean's SuccessThe Perfect Launch System and the 3 Ps of a Profitable RolloutThe Real Problem Most Marketers Miss in Product Launch CampaignsThe Truth About ‘But Wait There's More' and Billy MaysHow to Use AI and Video the Right Way in Product MarketingThe Role of Authenticity and the Media Buying Tools Jon UsesConnect with Jon LaClare:Website - https://www.harvestgrowth.com/Linkedin - https://www.linkedin.com/in/jon-laclare/Instagram - https://www.instagram.com/p/DI4LwoaMiNT/YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketingX - https://x.com/jonlaclareBook - https://www.harvestgrowth.com/perfectlaunchsystembookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Last week, we discussed the direct response marketing strategies that made OxiClean a household name and helped it defeat major competitors. This week, we reveal how, using and refining these same strategies, we at Harvest Growth successfully launched 300+ new brands and generated over $2 billion in revenue.After leaving his position at Kraft Foods and OxiClean, our Founder, Jon LaClare, saw an opportunity that others missed - many entrepreneurs had great products but lacked a proven system to launch them profitably. So he founded Harvest Growth with a mission: to take those battle-tested OxiClean strategies and make them work for any entrepreneur, in any category.While other agencies played the traditional "spend and hope" game, we treated marketing like a science and evolved from TV campaigns to today's digital-first approach that can start with just $100 per day. The core principles remain unchanged, but the tools and platforms have dramatically improved our ability to succeed.In today's episode of the Harvest Growth Podcast, we cover:The highly effective marketing strategy that's launched more than 300 products across every categoryWhy starting small and scaling based on data consistently outperforms massive upfront investmentsWhy the Perfect Launch System works on both traditional and digital platformsEssential productivity strategies to help entrepreneurs manage overwhelm while scalingWant the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon or get your free digital copy at PerfectLaunch.com.To be a guest on our next podcast, contact us today!   Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

According to research from G2, 63% of buyers like to be introduced to new products or solutions. So how can you effectively equip reps to sell your new offerings so they can turn that interest into real business impact? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Danica Bangert, the senior director of revenue enablement at ProducePay. Thank you for joining us, Danica. I’d love for you to tell us about yourself, your background, and your role. Danica Bangert: Thanks Shawnna for having me. It’s great to be here to talk through this subject. I think it’s very relevant in today’s world and especially in this world of AI and new things that are always coming for a lot of our go-to market reps. But like you mentioned, I’m the senior director of revenue Enablement at Produce Pay. I spent the last decade. In, you know, high growth SaaS companies like Zendesk, like Gong, and now kind of in the FinTech world, in the produce industry, where I get to kind of bring a, I would say, more modern enablement strategy to a very traditional industry, which is unique. And I’m really passionate about enablement in general, having come from the individual contributor side, having done sales and now moved to the enablement world. So love scaling, you know, sales teams and sales enablement teams with, for me, a lot of it’s around frameworks. A lot of it’s around consistency, messaging, and you know, programs like you said, that drive real behavioral change and not just kind of check boxes for enablement. SS: We’re excited to have you here, Danica and you actually recently were featured in an article that offered a glimpse into a day in the life of an enablement leader. Can you tell us what this looks like for you at ProducePay, and what are some of the key initiatives you’re focused on driving as an enablement leader? DB: Yeah, well, no two days are the same, especially a startup. So I’m sure many of our listeners can agree to that point, but especially navigating rapid growth and change is something that I deal with. So some days I’m deep in strategic planning and prioritization, figuring out how to scale things like the onboarding program, if we’re in a hiring phase. Or in my case a lot more is on field execution. So how do I balance the ever boarding for the different roles and different teams in the field? And then other days I’m building hands-on, right with the team, whether it’s tightening our messages on current products, building, you know, LMS courses and certifications for, you know, programs that require maybe a little less behavioral change. Launching, you know, competitive plays or just in general refining manager coaching motions. So I think it’s a mix of thinking big to collaborate with my cross-functional partners, but also for me rolling up my sleeves and helping the team. I. SS: And one of your key initiatives I know, is enabling reps to effectively sell the new predictable commerce program. What are some challenges that reps might face when learning to sell a new solution and how have you been helping your team overcome them? DB: Yeah. Like you mentioned, one of our biggest initiatives is driving adoption for our predictable commerce program. In our case, it’s a offering that gives a bundling almost of our services. It is a definite. I would say new product, but it’s really a shift in how we have gone to market in the past. And of course in that case, enablement has been critical in translating that into something that the field can actually execute on. So, you know, trite as it sounds, the analogy of building a plane while we’re flying it is. Is certainly something that we have to balance here at ProducePay. So we’re figuring out what the motion is to sell, to market this offering, this product, but at the same time, to try to go to those, go to market teams and give them what they need to get in front of customers during the right cycle, during the right part of the customer journey. And so for me and my team, we focused on. A lot of the like packaging of what is that narrative? And the challenge there is designing it to be really prescriptive and make sure that there’s action against, like how can we actually put these pieces into place and embedding it into the different motions that we have in our enablement cadence today. Things like onboarding or on our ongoing coaching and things like that. So it’s so for me it’s about consistency. It’s about clarity of the message for things like new product offerings and giving people the confidence they need to go and speak to their customers or their new business prospects about that potential value. SS: I love that. Consistency, clarity, and confidence. I think those are fantastic things to drive for your sales team. From your perspective, what unique value does an enablement platform provide though when it comes to equipping reps to effectively sell a new solution? DB: Yeah, I mean, for us, it’s about change management, right? Because change management is a big one, and I think when you’re asking sellers to pivot the way that they’ve always sold something, or you have to communicate and over communicate, oftentimes the why, giving them the space to either practice. Or create quick wins or come back to being intentional and being aligned. We really need to be able to have the tools in order to do that. Of course, you know, Highspot helps us along our journey with this in order to enable against any sort of initiative. So for us it’s been a game changer. Right? And it’s a critical, I think, central source of truth, but more importantly, it gives the reps. What they need in their flow of work. I’m very big on like operating in the operating rhythms of the go-to market teams and the tool sets that they’re in. So whether it’s. Pitch decks, talk tracks, objection handling. It should all be at their fingertips. And so, you know, we’ve also leaned into those components. We’ve leaned in heavily to Digital Rooms specifically because of our use of those with our customer. So in customer facing, we can use those Digital Rooms to guide reps kind of through that structured buyer journey and kind of ensure consistency across those touch points. SS: I’d love to actually double click into that because as you mentioned, I know you’re leveraging digital rooms to help reps land the new solution. What are some of your best practices for leveraging Digital Rooms and how are you planning to use them to drive success of your new solution launch? DB: Yeah. One area that, like I said, we’ve really leaned into Digital Rooms. Like I said, it’s not just about the content sharing, it’s about creating this guided. Buyer experience that really mirrors how we want the reps to have conversations. With our customers, especially for us post initial sales, right? A lot of times we see our customer success team who is going in there. There’s so much for us in terms of our product and our offering that they have to be able to anticipate and really guide the customer through when they’ve already signed up with us and become a member and start to utilize our products and services. So we really wanna make sure that they feel equipped to have the conversation, the CSMs, and that the customers don’t have any surprises, right? So that anticipation and the use of guiding them through that journey in digital rooms is really important. So for us, each room is really tailored to the stage of the deal. And for us, post-sales, that curated content is really important and which is why it’s a huge piece of the multi-threaded sales, post-sales journey and, and use utilizing that live on the call with our customers. So from the sales leadership perspective, I think it also gives us visibility. When we think about using the digital rooms, and we can see when a buyer ultimately engages, when a customer engages with it, what they’ve clicked in that room, what interests have been spiked and what drops off. Ultimately, that helps us kind of coach the reps that are using those, our CSMs that are using those in real time and kind of adjust the strategy and what we’re seeing in terms of, you know, buyer disengagement. So, you know, we’ve used the Digital Rooms, especially with our new product offering and ultimately with our current offerings, some of our products that have been around for a long time that are really consistent and that we know we need that customer success support for. So that making sure everyone is kind of aligned in the interactions. SS: Amazing. You touched on visibility and when I think about that, I immediately think about kind of the underlying data behind that. How are you leveraging data to continuously optimize and improve your enablement programs? DB: Yeah, I mean, data’s so important. And of course we’ve seen real results in just utilizing those kinds of capabilities. Shorter time to first deal, or in our case, like higher attach rates for key products. Are things that I would wanna look at, um, and that we’ve seen impact for, from a lot of our enablement programs, but especially this, when we think about post-sales on new products or post-sales on existing products, I would say stronger deal progression is something I wanna look at and utilize the tools sets for the field. But you know, we also track field readiness scores. And you know, since rolling out things like our multi-product offerings and this type of program using, you know, Highspot and coaching cadences, we’ve seen a pretty significant lift in rep confidence and kind of tying that into pipeline conversion. So a lot of things that we’re looking at there. SS: Amazing. And since implementing Highspot, what business results have you achieved and do you have any wins you can share? DB: Yeah. I mean, I would say, again, just looking at the engagement piece, you don’t have to go crazy, right? And especially with tools in general, but Highspot especially, there’s so much you can do in the tool itself that I think it’s important to think about, like the basics. And if you wanna start off with just attributing your enablement success to engagement. That’s absolutely okay. Right. You don’t have to go as far as, okay, let’s tie in directly to the deal conversions or to the qualified pipeline, or to the close rates, or to the a RIO or whatever it is that you’re measuring, right? It’s okay to go straight to, you know, engagement. It’s okay to go straight to rep confidence, like some of those are easy, big wins. And for me, with a smaller team in terms of enablement and also a smaller go-to-market team. You know, that’s something that still gets me buy-in and alignment with my team. So with at least these tools getting, you know, an 18% lift in rep engagement, even just looking at some of the numbers today, like those are good for me. SS: I mean, to your point, it’s about the, the people and, and you’ve mentioned this, you mentioned this in the article, that enablement isn’t just about tools or processes. It really does come down to the people at the end of the day. And how do you keep your people and their needs at the center of your enablement strategy? DB: I think keeping people at the center of enablement strategy is easily done by just remembering that we are dealing with people, right? Sometimes we forget in this world of Zoom and post COVID, like we’re always on, you know, our laptops we’re always on, in general, in emails or in slacks, or in messages, et cetera. Zoom, especially, I think it’s easy to forget that there is a person on the other side of the screen. So much so in even podcasts, right? So we’re always looking at that, I think from a numbers perspective, but coming back to building relationships, right? We get into the roles we’re in, or the companies that we work for because of the relationships we have and the communities that we built behind. So I think it just comes back to remembering that there’s humans involved and what do people care about most is building those connections. So not just, you know, they’re not just numbers, they’re not just APIs or metrics that there’s people behind it. SS: Yeah. Absolutely. Absolutely. Danica, last question for you. If you could give one piece of advice to enablement leaders preparing to roll out a new solution or a new product offering, what would it be? DB: Hmm. This is a good one. I think for me, it goes back to what I just mentioned in terms of even metrics and maturity level. It’s okay to be a team of one. It’s okay to start small, don’t chase perfection. I would say chase adoption. Right. Your content, your programs, your tools, they only matter if people actually use them, that they’re engaged with them. So keep things simple, keep things repeatable and tied to the major business outcomes of, you know, your industry, your business, and just never forget that the best enablement is built with the field, not for them. SS: I couldn’t agree more. Danica, thank you so much for joining us today. You landed some fantastic advice for our audience. DB: Awesome. Well, thanks for having me. It was great. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

THANKS FOR TUNING IN FOR THE LAUNCH OF #FORAGEFACTORY!!!! FORAGE FACTORY CONTAINS WINTER WHEAT, OATS, PEAS, CLOVER, BRASSICA, AND RADISH DESIGNED TO OFFER A FAST-GROWING, WEATHER-TOLERANT FOOD SOURCE PACKED WITH HIGH-QUALITY FORAGE FOR YOUR DEER AND TURKEY.Join the DOMAIN NATION! https://www.facebook.com/groups/237376515984184Be catch full episodes of Beers N Bucks check it out wherever you listen to podcasts.https://beersnbucksporcast.buzzsprout.com/Sponsored By Hop & Barrel Breweryhttps://www.facebook.com/hopandbarrelbrewingwww.domainoutdoor.com

Send us a textWelcome!  Upside/Downside is a podcast about value creation, and how finance business partners, managers and business owners like you can grow your profits and cash flow.  I'm your host, Matt Cooley.  In this episode, Tyler Zanini, Founder at Memoryboard, shares what it's like launching a physical product in today's dynamic environment and how they are navigating the value creation journey.Driven by a deep passion to help older adults experiencing memory loss stay in close touch with their families, Memoryboard is on a journey to directly improve quality of life.  We cover business models, sales channels, funding, marketing X-factors and the importance of making decisions with hard data, all in order to drive value creation and fuel the company mission.Lots to like and learn from in this episode of Upside/Downside.  Join us!Thank you for listening and please tell your friends about Upside/Downside - a podcast about growing your profits and cash flow.If your organization needs customized assistance, I may be able to help. See my host page for more details.

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses effective strategies for launching new products, emphasizing the importance of building buzz and excitement. He outlines key steps such as understanding the audience, creating a unique selling proposition, and utilizing teaser campaigns. The conversation also covers leveraging influencers, engaging launch events, and the significance of post-launch analysis to adapt strategies for future success. Chapters 00:00 Introduction to Product Launch Strategies 02:52 The Importance of Building Buzz 05:48 Understanding Your Audience 09:05 Creating a Unique Selling Proposition 11:55 Teaser Campaigns and Anticipation 14:50 Leveraging Influencers and PR 17:46 Engaging Launch Events and Promotions 21:06 Post-Launch Analysis and Adaptation #productlaunch #buildbuzz #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

Wanna know why Big Pharma is Knocking on This French Startup's Door? Listen to this!More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

I'm sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.✨ First up: Kelsey.Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:Why longer launch warmups are absolutely necessary right nowHow she built a high-converting waitlist without selling during itThe creative way she kept launch energy high even in the dreaded mid-launch slumpWhat's actually working when it comes to building trust before the saleThe mindset shift she made around emails (and how it boosted sales big time)The surprising way she used ChatGPT to help with her mindset during launch

In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible.    Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.   Launching a product isn't as crazy as it used to be.    Back in the 2010s, you could put up anything on Amazon and it would do huge numbers.    But today, its a different story.    You have to have enough reviews for your product and a low price to stand out from the competition at the minimum.    How do you get this all done? More importantly, what else can I do to guarantee success?    Here's the ultimate 3 month launch plan that we incorporate in our businesses for each new product we launch.    Takeaways In the first few weeks of launch, price your product 40% lower to attract buyers. Focus on exact targeting for PPC in early stages. Send your products into Amazon Vine to get reviews early. Gradually increase prices; Amazon hates when you increase prices abruptly. Utilize promotions based on how competitive your product category is. Auto campaigns help identify effective keywords that you can eventually add to your manual keywords. Aim for 30+ reviews for basic social proof. Incorporate top keywords into product imagery. If you get a lot of bad reviews, consider relaunching your product. Continuously improve your product based on customer feedback. Timestamps 00:00-  The Launch Process Overview 02:22 - Stage One: Weeks One and Two 05:44 - Stage Two: Weeks Three to Six 09:23 - Stage Three: Weeks Seven to Twelve 11:35 - Stage Four: Month Three and Beyond As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.    Don't forget to leave us a review on iTunes if you enjoy our content.     Thanks for listening!   Until next time, happy selling!

Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV!  That stunt turned heads, sure, but it also drilled the product's promise into buyers' brains: tough enough to survive anything. The best launches find that one thing that matters, makes it unforgettable, and builds everything else around it. In this episode, Drew Neisser is joined by Guy Yalif (Webflow), Chris Pieper (ADP), and Ali McCarthy (Amplify Your Voice Studio) to talk about why great launches start with one magical thing: the product's essence.  In this episode: Guy shares how Webflow's multi-product expansion demanded a rethink of what buyers really needed and why one-size-fits-all launches rarely succeed  Chris explains why the launch of ADP's Lyric platform meant wrangling hundreds of voices into one clear story without losing focus on what matters  Ali breaks down why putting the customer's pain first is key and why clarity always beats complexity Plus:  Why understanding the customer's pain points beats any feature checklist  Why selling everything at once kills momentum   How to keep the story tight so the team's always on the same page  Why one person needs to own the launch story from start to finish Tune in to hear how great launches find the product's essence and turn it into a story buyers can't ignore.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

The complexity of today's product launch environment demands a smarter, more optimized approach when it comes to planning—artificial intelligence (AI) is a potential tool to help teams keep up with the demanding pace. In the final episode of the Product Launch Series, Everly is joined by Ashley Stanley & Matt O'Dell to explore how GenAI is already being leveraged across the launch lifecycle — from content creation to competitive intelligence — and how teams can build AI fluency now to stay ahead of tomorrow's launch challenges.To learn more about how we can help your team integrate or optimize AI tools into your next product launch, reach out to Ashley.Stanley@vynamic.com and Matt.ODell@vynamic.com.Podcast Tags: healthcare, life sciences, product launch, product launch trends, life sciences trends, artificial intelligence, generative artificial intelligence, AI, GenAI  Sources: NYU AI Architect Says Mastering GenAI Means Changing Our Behavior  Panel –Everly Petruzzelli, Ashley Stanley, Matt O'Dell Research & Production – Zara Ahmad, Adrea Cope, Everly Petruzzelli  Recording & Editing – Mike Liberto, Rachel Skonecki For additional discussion, please contact us at TrendingHealth.com.

Join us LIVE for an episode of "Wake Up Legendary" as we explore the secrets of successful product launches. With 16 years of experience and over $100 million in sales, our expert hosts will share key insights and actionable tips to help you launch your product successfully. Don't miss this chance to learn from proven success!

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1703: Chris Guillebeau unpacks timeless lessons from launching over a dozen products, distilling insights that go far beyond profit margins. Learn how authenticity, storytelling, and strategic generosity can shape a loyal audience and drive sustainable success. Read along with the original article(s) here: https://chrisguillebeau.com/product-launch-lessons/ Quotes to ponder: "Don't try to make something for everyone. Make something for someone." "If you've done a good job building trust, a launch isn't a hard sell, it's a natural next step." "People don't buy products, they join stories." Episode references: Side Hustle: https://www.amazon.com/Side-Hustle-Idea-Income-Without/dp/1524758841 The $100 Startup: https://www.amazon.com/100-Startup-Reinvent-Living-Create/dp/0307951529 Learn more about your ad choices. Visit megaphone.fm/adchoices

It's frustrating when a product that once flew off the shelves suddenly seems to stall. As an Amazon seller, it's easy to feel like the marketplace is working against you, but often, the problem lies in missing opportunities to tweak and optimize. Competitors are constantly evolving, and understanding their strategies while diving deep into buyer behavior can reveal hidden gaps. Sometimes, it's not about the product itself, but how you fine-tune everything behind the scenes that can turn things around. Colin Raja is an e-commerce expert and growth strategist with a background in software development and data engineering. He's built multiple seven-figure Amazon brands, specializing in using data to drive business growth. Today, Colin shares his data-driven approach to Amazon product launches, explaining how he helped a brand scale from $50,000 to $500,000 in monthly sales. His strategies focus on optimizing both front-end and back-end processes, understanding buyer psychology, and conducting detailed competitive analysis. Stay tuned! Resources: Follow Colin Raja on Facebook Connect with Colin Raja on LinkedIn

What if your next big launch didn't feel like sprinting a marathon in heels? What if, instead, it felt calm, strategic, and (dare I say it?) kind of fun?In this episode, I'm pulling back the curtain on how I orchestrated a $338,000 launch for the Ultimate Bundle® in just four days—without burning out or sacrificing my sanity. I'm breaking down exactly why this launch was so successful, what mindset shifts made the biggest difference, and how you can start building toward your own peaceful and powerful launch, too.In this episode, you'll hear…Why being “chill” about your launch might be the secret to your biggest revenue yetHow detaching your self-worth from your income can unlock better resultsThe 4 surprising ingredients that made this launch feel so… easyHow one webinar (and a killer replay strategy) drove massive conversionsWhat I stopped doing during launches that actually helped me sell moreThe strategic shift that took our webinar conversion rate from great to bonkers (think: 11%!)Click here to find the full show notes and transcript for this episode.RESOURCES:Sign up for my free weekly email Sam's SidebarRead From Sign-Up to Show-Up: Launch Success Tips on SubstackOrder my book, When I Start My Business, I'll Be Happy: A Practical No-BS Guide to Successful Online Entrepreneurship Click here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMER