Podcasts about abtest

Is your message testing just throwing random ingredients into a pot and hoping it tastes good? In this no-holds-barred episode, the boys tackle the chaos of message testing and why most PMMs are doing it wrong. From useless A/B tests with tiny sample sizes to executives demanding "just one more tweak," we dive into what actually works. Tune in for laughs, practical frameworks, and why your mom's cooking method isn't a valid messaging strategy. We're covering:Only 30% of product marketers have ever actually tested a message (and most of them did it wrong)Why A/B testing is the "let's not commit" cop-out of marketing teamsThe one-variable rule: why testing multiple things at once is destroying your resultsThe critical difference between message testing and A/B testing that most marketers missHow to build a message testing framework that gets leadership buy-in immediatelyIf you've ever sat through a meeting where someone suggested "Let's A/B test it" for a campaign going to 150 people, this episode will either validate your frustration or completely change how you work. Either way, your next messaging project just got a whole lot more effective.Timestamps01:39 Question: How Many PMMs Actually Test Messages?02:31 Why A/B Testing Is Often the Wrong Approach04:00 Statistical Significance and Sample Size Problems05:58 Testing Text vs. Testing Visuals06:05 Messaging as Strategy vs. Tactical Implementation  09:01 Differentiating Message Testing from A/B Testing12:15 The Commitment Problem in Marketing Decision-Making16:16 How Trade Shows Can Validate Positioning and Messaging19:45 Message Testing to Define Product Uniqueness22:00 Eric's Process Misstep: Jumping to Experimentation Too Soon27:45 The Scientific Method in Message Testing29:01 The Gumbo Analogy: Why Most Marketing Isn't Replicable34:15 Isolating Variables in Message Testing35:36 Building a Strong Hypothesis Framework38:25 Gab's Message Testing Resources (Message Market Fit)41:30 The ROI of Message Testing and Business Consequences44:35 Final Thoughts and Key TakeawaysShow notes:Victoria Rudi's Messaging FrameworksMessage Market Fit - Gab's resource for message testing frameworks and templates.Freckle.io - The Clay alternative talked in the example Hosted by Ausha. See ausha.co/privacy-policy for more information.

'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now available. However, you should not fall into the trap of trying to use all of these, and the key is to utilise the right features for your industry, which good research will provide valuable insights into. Using a CRO tool like Webtrends Optimize will mean you have access to an extensive tool kit, with the ability to AB Test and iterate at each stage, which Chris says is essential throughout your testing journey.

Did you know that when you spend time on an online platform, you could be experiencing between six to eight different experimental treatments that stem from several hundred A/B tests that run concurrently? That's how common digital experimentation is today. And while this may be acceptable in industry, large-scale digital experimentation poses some substantial challenges for researchers wanting to evaluate theories and disconfirm hypotheses through randomized controlled trials done on digital platforms. Thankfully, the brilliant has a new paper forthcoming that illuminates the orthogonal testing plane problem and offers some guidelines for sidestepping the issue. So if experiments are your thing, you really need to listen to what is really going on out there. References Abbasi, A., Somanchi, S., & Kelley, K. (2024). The Critical Challenge of using Large-scale Digital Experiment Platforms for Scientific Discovery. MIS Quarterly, . Miranda, S. M., Berente, N., Seidel, S., Safadi, H., & Burton-Jones, A. (2022). Computationally Intensive Theory Construction: A Primer for Authors and Reviewers. MIS Quarterly, 46(2), i-xvi. Karahanna, E., Benbasat, I., Bapna, R., & Rai, A. (2018). Editor's Comments: Opportunities and Challenges for Different Types of Online Experiments. MIS Quarterly, 42(4), iii-x. Kohavi, R., & Thomke, S. (2017). The Surprising Power of Online Experiments. Harvard Business Review, 95(5), 74-82. Fisher, R. A. (1935). The Design of Experiments. Oliver and Boyd. Pienta, D., Vishwamitra, N., Somanchi, S., Berente, N., & Thatcher, J. B. (2024). Do Crowds Validate False Data? Systematic Distortion and Affective Polarization. MIS Quarterly, . Bapna, R., Goes, P. B., Gupta, A., & Jin, Y. (2004). User Heterogeneity and Its Impact on Electronic Auction Market Design: An Empirical Exploration. MIS Quarterly, 28(1), 21-43. Somanchi, S., Abbasi, A., Kelley, K., Dobolyi, D., & Yuan, T. T. (2023). Examining User Heterogeneity in Digital Experiments. ACM Transactions on Information Systems, 41(4), 1-34. Mertens, W., & Recker, J. (2020). New Guidelines for Null Hypothesis Significance Testing in Hypothetico-Deductive IS Research. Journal of the Association for Information Systems, 21(4), 1072-1102. GRADE Working Group. (2004). Grading Quality of Evidence and Strength of Recommendations. British Medical Journal, 328(7454), 1490-1494. Abbasi, A., Parsons, J., Pant, G., Liu Sheng, O. R., & Sarker, S. (2024). Pathways for Design Research on Artificial Intelligence. Information Systems Research, 35(2), 441-459. Abbasi, A., Chiang, R. H. L., & Xu, J. (2023). Data Science for Social Good. Journal of the Association for Information Systems, 24(6), 1439-1458. Babar, Y., Mahdavi Adeli, A., & Burtch, G. (2023). The Effects of Online Social Identity Signals on Retailer Demand. Management Science, 69(12), 7335-7346. Hevner, A. R., March, S. T., Park, J., & Ram, S. (2004). Design Science in Information Systems Research. MIS Quarterly, 28(1), 75-105. Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47(2), 263-291. Benbasat, I., & Zmud, R. W. (2003). The Identity Crisis Within The IS Discipline: Defining and Communicating The Discipline's Core Properties. MIS Quarterly, 27(2), 183-194. Gregor, S., & Hevner, A. R. (2013). Positioning and Presenting Design Science Research for Maximum Impact. MIS Quarterly, 37(2), 337-355. Rai, A. (2017). Editor's Comments: Avoiding Type III Errors: Formulating IS Research Problems that Matter. MIS Quarterly, 41(2), iii-vii. Burton-Jones, A. (2023). Editor's Comments: Producing Significant Research. MIS Quarterly, 47(1), i-xv.  Abbasi, A., Dillon, R., Rao, H. R., & Liu Sheng, O. R. (2024). Preparedness and Response in the Century of Disasters: Overview of Information Systems Research Frontiers. Information Systems Research, 35(2), 460-468.

Jas shares with us the importance of data metrics in building purpose-driven fintech. We go deep and practical! We start by defining what makes great product and the role of metrics in product development. We give examples across fintech verticals to bring it to life. It's a super practical conversation, so defining metrics is not enough, we also deep dive into the challenges like confirmation bias and tools necessary for efficient product growth, including A/B testing, and the potential of AI.If you enjoy this Purpose Driven FinTech pod, please subscribe in YouTube, follow in Spotify, and leave a 5 star rating apple podcast. Remember to connect in LinkedIn to keep the conversation going.Let's get into it!

Send us a Text Message.Video version of this episode is available here Causal personalization?Dima did not love computers enough to forget about his passion for understanding people.His work at Booking.com focuses on recommender systems and personalization, and their intersection with AB testing, constrained optimization and causal inference.Dima's passion for building things started early in his childhood and continues up to this day, but recent events in his life also bring new opportunities to learn.In the episode, we discuss:What can we learn about human psychology from building causal recommender systems?What it's like to work in a culture of radical experimentation?Why you should not skip your operations research classes?Ready to dive in? About The GuestDima Goldenberg is a Senior Machine Learning Manager at Booking.com, Tel Aviv, where he leads machine learning efforts in recommendations and personalization utilizing uplift modeling. Dima obtained his MSc in Tel Aviv University and currently pursuing PhD on causal personalization at Ben Gurion University of the Negev. He led multiple conference workshops and tutorials on causality and personalization and his research was published in top journals and conferences including WWW, CIKM, WSDM, SIGIR, KDD and RecSys.Connect with Dima: Dima on LinkedInAbout The HostAleksander (Alex) Molak is an independent machine learning researcher, educator, entrepreneur and a best-selling author in the area of causality (https://amzn.to/3QhsRz4).Connect with Alex:- Alex on the Internet LinksThe full list of links is available here#machinelearning #causalai #causalinference #causality Should we build the Causal Experts Network?Share your thoughts in the surveySupport the Show.Causal Bandits PodcastCausal AI || Causal Machine Learning || Causal Inference & DiscoveryWeb: https://causalbanditspodcast.comConnect on LinkedIn: https://www.linkedin.com/in/aleksandermolak/Join Causal Python Weekly: https://causalpython.io The Causal Book: https://amzn.to/3QhsRz4

In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts. Devesh explains why for most companies, it doesn't make sense to AB test. We share that reasoning and then we talk about what you should do instead of AB testing to increase conversions. Devesh shares some funny stories from his time running an AB testing agency. Then Devesh shares how to use a conversion rate calculator.We hope you enjoy this episode!

Join Steven Pope, founder of My Amazon Guy, as he explore Amazon's latest A/B testing features and how they can give your listings the extra edge. From brand stories to comprehensive testing options, this video is your guide to leveraging Amazon's powerful tools.→ Use this page or coupon code "MYAMAZONGUY" at checkout to get 50% off of your first PickFu poll!Visit https://www.pickfu.com/myamazonguy→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction to Amazon's A/B Testing Features00:09 - How to Access A/B Testing on Amazon00:24 - Creating a New Experiment in A/B Testing00:58 - Testing Options: Brand Story and Simultaneous Experiments01:20 - Detailed Walkthrough of A/B Testing Options02:00 - Brand Story Section and Testing Strategies02:24 - New Amazon Navigation Header Feature03:02 - Special Offer for New Main Images and CTR HackSupport the show

In questo podcast parliamo di metriche e di come sfruttare al meglio gli A/B test. Lo facciamo insieme a Sara Gattoni, Principal Growth Product Manager a Smallpdf, un'azienda il cui prodotto raggiunge ogni mese 40 milioni di utenti. Ma non è questo l'unico motivo per cui Sara è stata scelta per parlare di questo argomento.---ℹ Chi siamo: https://bit.ly/3D8wSz7

Q: AB test သုံးနည်းလေးနဲ့ ဘာအတွက်သုံးတယ်ဆိုတာလေး ပြောပြပေးလို့ရမလားဗျ။ တစ်ချို့ post တွေကိုပုံနှိပ်လိုက်ရင် ဖုန်းခေါ်တာတို့ စာတန်းပို့တာတို့ကကော ဘယ်လိုလုပ်တာလဲအကို ကျေးဇူးပါ။ A: နောက်တစ်ပိုင်းက ကျတော့ AB test ဆိုတာ creative ကိုစမ်းချင်တာလား၊ audience ကိုစမ်းချင်တာလား၊ placement ကို စမ်းချင်တာလား၊ ၃ ခုရွေးလို့ရတယ်ပေါ့နော်။ AB test ကိုရွေးပြီးသွားပြီးတော့ campaign တစ်ခုခုကို ကြိုက်တဲ့ objective နဲ့လုပ်လိုက်ပေါ့နော်။ ပြီးရင် AB test ကိုဖွင့်လိုက်တာနဲ့ ကျွန်တော်တို့က duplicate လုပ်မှာလား၊ ဒါမှမဟုတ်ရင် ရှိပြီးသား assent တစ်ခုနဲ့သွားပြီးတော့ ယှဉ်မှာလားဆိုပြီးတော့ ရွေးခိုင်းတယ် ပေါ့နော်။ အဲ့တော့ AB test မဖွင့်ခင်မှာ assent ကိုနှစ်ခု duplicate လုပ်ထားတယ်ဆိုရင် အဲ့ assent နှစ်ခု ကို creative မတူဘူးဆိုရင် သူ့ရဲ့ AB test ဖွင့်ပေးလို့ရှိရင် ဘယ်ဟာကိုယှဉ်ချင်တာလဲ၊ ဘယ်ဟာကို test ချင်တာလဲဆိုပြီးတော့ မေးတဲ့အချိန်မှာ သုံးခုရှိတယ်။ creative ကိုရွေးလို့ရတာရယ်၊ audience ကိုရွေးလို့ ရတာရယ်၊ placement ကိုရွေးလို့ရတာရယ်။ အဲ့မှာကျွန်တော်တို့ စမ်းချင်တဲ့ဟာလေးကို ထည့်လိုက်ပေါ့ နော်။ အဲ့အချိန်ကျရင် Ads Set နှစ်ခုမှာ Ads level နှစ်ခုကမတူတော့ဘူး။ အဲ့တော့ audience ကိုစမ်းမယ် ဆိုရင် Ads set level မှာကိုယ်တွေပြောင်းချင်တဲ့ မတူတဲ့ audience နှစ်ခုကိုထားမယ်။ တကယ်လို့ creative ကိုစမ်းချင်တယ်ဆိုရင် Ads level မှာ creative နှစ်ခုကိုထားမယ်။ placement ကိုစမ်းမယ်ဆိုရင် တော့ Ads set မှာပဲ placement ကိုစမ်းလို့ရတယ်ပေါ့နော်။ အဲ့ဟာကိုရွေးပြီးတော့ run ထားလိုက်ရုံနဲ့ သူ့ဟာသူစမ်းလိမ့်မယ်။ ပြီးရင် winner post ဆိုပြီးတက်လာလိမ့်မယ်။ AB test နဲ့စမ်းလို့ရှိရင် Ads manager ရဲ့ audience တွေဘာတွေပြတဲ့ ညာဘက်အပေါ်ထောင့်လေးမှာ AB testing ဘယ်ဟာကို စမ်းထားတယ်ဆိုတဲ့ဟာလေးနဲ့ score ဘယ်လောက်ဆိုတဲ့ဟာလေး ထွက်မှာပေါ့နော်။ Ko Alex - ဆိုတော့ AB testing ကိုအရိုးရှင်းဆုံးပြောရမယ်ဆိုရင် ကိုသန်းထွန်းအောင်ပြောသလိုပဲ creative ကိုစမ်းမှာလား၊ target ကိုစမ်းမှာလား၊ ဘယ်နေရာမှာပြလဲဆိုတဲ့ placement ကိုစမ်းမှာလားပေါ့နော်။ အဲ့တာတွေ အကုန်လုံးစမ်းကြည့်ပြီးတော့မှ ကျွန်တော်တို့ဘယ်နေရာရဲ့ result တစ်ခုကိုရဖို့ contribution အမြင့်ဆုံး ဖြစ်လဲဆိုတဲ့အပေါ်မူတည်ပြီးတော့ ကျွန်တော်တို့က post လေးငါးခုရှိမယ်ဗျာ။ message အများဆုံး ဝင်လာတဲ့ post ကဘယ် post လဲပေါ့နော်။ အဲ့တာကိုစမ်းကြည့်ပြီးတော့ အများဆုံးဝင်လာတဲ့ post ကို ပိုက်ဆံပိုသုံးပြီးတော့ ဉပမာ- ၅ ကျပ်စီသုံးပြီးတော့ ဒေါ်လာ ၂၅ နဲ့ အရင်ဆုံး run ချတယ်။ အများဆုံး result ရတဲ့ message အများဆုံးရတဲ့ post ကို ဒေါ်လာ၁၀၀ သုံးတာတို့၊ ၂၀၀ သုံးတာတို့ဆိုတဲ့ ပုံစံမျိုးကို marketing မှာ testing လုပ်တယ်လို့ခေါ်ပါတယ်။ ဒါပေမဲ့အခုဟာက AB testing ကတော့နည်းနည်းလေး manually ဆန်သွားတယ်။ ကိုယ့်ဟာကိုယ် ဘယ် post ကိုပိုက်ဆံဘယ်လောက်ထုတ်ရမလဲ၊ ဘယ်လောက်ထည့်ရ မလဲဆိုတဲ့ပုံစံမျိုးကို ကိုယ့်ဟာကိုယ်သွားရွေးရတာ။ CBO ကကျတော့ platform ကိုယ်တိုင်က automatically boost လုပ်ပေးသွားတာ။ ဆိုတော့ကိုယ့်အနေနဲ့က post လေးငါးခု၊ Ads set သုံးလေးခု ရှိတယ်ဆိုရင် အဲ့တာတွေအကုန်ပစ်ထည့်လိုက်တာနဲ့ ဟိုဘက် platform ကနေဘယ်ဟာသည် win content ပေါ့နော်။ win Ads set ဆိုတာကို သူ့ဟာသူညှိပေးပြီးတော့မှ boost ပေးသွားတာဆိုတော့ ဘယ်ဟာကိုပိုပြီးတော့ အားပေးလဲ။ ကိုသန့်ထိုက်အောင် - AB test ကတော့တကယ်လို့ ကိုယ်ကမစမ်း ဖူးဘူး။ ဘယ်လိုမျိုးလေးထွက်တာကို သိချင်တယ်ဆိုရင်တော့ စမ်းကြည့်လို့ရတာပေါ့။ CBO ကတော့ အလုပ်ရှုပ်ပိုသက်သာတာပေါ့။ ပြီးတော့ budget လည်းပြန်ခွဲစရာမလိုဘူး။ ဒါပေမဲ့ တခါတလေကျရင် cold audience နဲ့ warm audience တွေခွဲထားတဲ့အချိန်လည်း ရှိတယ်ဗျာ။ ကျွန်တော်တို့ page ကို စမသိသေးတဲ့သူတွေ၊ ကျွန်တော်တို့ brand ကိုလုံးဝမသိသေးတဲ့သူတွေကို ပြချင်တဲ့အချိန်ပေါ့ဗျာ။ တစ်ချိန်တည်းမှာ နှစ်ခုလုံးကိုလုပ်ချင်တဲ့အချိန်မှာ exclude လုပ်ပြီးတော့ assent တွေခွဲလိုက်တာ။ အဲ့အချိန်မှာမှ page ကိုသိပြီးသားလူတွေကို နည်းနည်းပဲပြမယ်။ နည်းနည်းပဲ budget သုံးမယ်ပေါ့။ ဒါပေမဲ့အဲ့မှာ CBO ပြောင်းသုံးလိုက်မယ်ဆိုရင် audience ကြိုက်တဲ့ဟာနဲ့၊ cost per result နည်းတဲ့ဟာကို သူ့ဟာသူရွေးပြီးတော့သုံးပေးသွားတာ။ Ko Alex - cost ကိုကြည့်တာ။ တခြားဘယ်ဟာမှမကြည့်တော့ဘူး။ အဲ့တော့ fun အသစ်ပဲဖြစ်ဖြစ်၊ တစ်ခါမှမမြင်ဘူးတဲ့အဟောင်းပဲဖြစ်ဖြစ်၊ ဝယ်နေကျ customer ပဲဖြစ်ဖြစ်၊ သူကတော့ cost per result အနည်းဆုံးပေးရတဲ့ဟာကိုပဲ ဆက်ပြီးပိုက်ဆံထည့်ပေးပြီး CBO ကနေ boost လုပ်မယ်ပေါ့နော်။ #marketing #digitalmarketing #market #career #askalex #askalexmm

Best Traffic Tip for Amazon FBA that will get you CLICKS00:00 Fastest Way to grow Sales on Amazon00:09 AB Test on Main Image of Happy Self01:50 ICAP Marketing Funnel02:47 Effect on change of Keyword for Age of Sage02:56 Search Query Performance Report Analysis05:03 Go to PickFu.com and Use "MYAMAZONGUY"  to get 50% off of your first PickFu poll! 05:39 Need to make changes on your listings for the Q4 to drive more sales05:49 Focus on your main image and make the necessary changes06:02 Need more time to spend on your Search Query Performance Report

Hur vet SVT vad de ska visa på tv? Hanna berättar om hur de organiserar sig, hur de arbetar och hur tittardialog skapat många klassisker.

Nous étions en live sur notre groupe Facebook pour répondre, pendant 1 heure, à des questions populaires sur la publicité Facebook et présenter la J7 Académie. L'équipe J7 Media Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : https://www.j7media.com/fr/j7-academie Escouade FB : https://j7media.com/escouade

Schritt 1: FIND: isometrisch Im ersten Schritt geht es darum herauszufinden, was bei welcher Ausführung das Problem ist, wie sich die Bewegung anfühlen soll und wie du in den Bewegungsabläufen richtig atmest. Zum Kennenlernen deiner Muskelgruppen eignet sich am besten isometrisches Equipment, das man in den Händen halten kann. Bei Grex Gym verwenden wir da sehr gerne den Pec Stick, den Kettle Bell oder den Sandbag. Mit dem sogenannten Ab-Test lernst du außerdem, deine verschiedenen Ab-Sequenzen zu unterscheiden und gezielt zu trainieren. Dabei spielt die Nasenatmung eine ganz große Rolle.

Changer la déco de sa boutique en ligne en 3 clics et en 3 lignes de code, c'est magique !   Imaginez un bouton rouge qui serait à droite pour la moitié des visiteurs du site, et bleu en et bas pour l'autre moitié. Comment c'est possible sans refondre tout le site. C'est ce qu'ont imaginé et réussi à faire Alix de Sagazan et Rémi Aubert avec AB Tasty. L'AB test aujourd'hui c'est connu, mais en 2010, ils étaient pionniers, permettre avec des milliards de combinaisons de tester la créativité des designers ou marqueteurs. C'est passionnant. Dans cet épisode Alix nous parle de son parcours. Vous allez voir, je pose assez peu de questions, elle déroule toute seule les débuts, les galères, les levées de fonds (64 millions d'euros)… et surtout son installation à New York. En s'ouvrant à l'international, AB Tasty n'échappe pas à la règle : pour s'implanter aux US, il faut y être. Pari réussi car en 3 ans (avec le Covid au milieu), ils sont passés de 4 collaborateurs à 40, rien qu'aux US, et 250 dans le monde. Alix est déterminée, très ambitieuse et brillante. Un épisode que j'ai particulièrement apprécié. Bonne écoute

Schritt 1: FIND: isometrisch Im ersten Schritt geht es darum herauszufinden, was bei welcher Ausführung das Problem ist, wie sich die Bewegung anfühlen soll und wie du in den Bewegungsabläufen richtig atmest. Zum Kennenlernen deiner Muskelgruppen eignet sich am besten isometrisches Equipment, das man in den Händen halten kann. Bei Grex Gym verwenden wir da sehr gerne den Pec Stick, den Kettle Bell oder den Sandbag. Mit dem sogenannten Ab-Test lernst du außerdem, deine verschiedenen Ab-Sequenzen zu unterscheiden und gezielt zu trainieren. Dabei spielt die Nasenatmung eine ganz große Rolle. Schritt 2: STRESS: exzentrisch Dann geht es darum, deine Muskeln so richtig zum Feuern zu bringen. Und zwar so lange, bis du nicht mehr kannst. Warum ist das wichtig? Weil wir unserem Körper beigebracht haben gewisse Muskeln zu verwenden und andere nicht zu beachten. Das ist zwar im Alltag ganz praktisch, aber sobald man müde wird und die „Hauptmuskeln“ erschöpft sind, dann möchte oder kann man diese Muskeln nicht mehr bewegen. Und erst dann beginnt der Körper sich auf die schwächeren Muskeln zu stützen und dadurch den gewohnten Bewegungsablauf zu ändern. Die Folge sind schwere Muskelkater bzw. Muskelzerrungen und dementsprechende Schmerzen. Um das zu verhindern, werden also die „2. Klasse Muskeln“ gezielt trainiert, und zwar hauptsächlich in einer exzentrischen Bewegung und einfach versuchst reguliert zu atmen. Am besten mit Unterstützung von Sleds, Ropes oder Sandbag und einem geilen Song, der dein Durchhaltevermögen fördert. Schritt 3: USE: sympathisch Jetzt liegt es an dir das soeben gelernte in eine komplexe Bewegung einzubauen und konzentrisch zu trainieren. Dafür ist ein klassischer Barbell super geeignet!

“You practice, you drill, you rehearse and then you don't do fuck ups again.” - Rob Boeckmann 6ers, as we get ready for the Army v Navy game, this episode is all about going back to the basics, valuing mental health, and taking tactical pauses throughout your day. Tony Nash is joined by Rob Boeckmann, US Army veteran and the chief marketing officer at Feltman's of Coney Island, America's fastest-growing natural food company. You are going to learn how to be an effective communicator and storyteller and how you can improve yourself daily through gratitude and tactical pauses. You will learn, too, about some useful books and apps that can help you expand your marketing knowledge - whether for your career or personal brand. In the end, this episode will empower you to own your career, to be accountable for your own well-being, and to treat your failures as a stepping stone. ----- https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X (Ogilvy on Advertising) https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809 (Shoe Dog) https://www.calm.com/ (Calm App) ----- 00:40 – Introduction 01:18 – How Rob landed at Feltman's of Coney Island and why he, a German who dislikes hotdogs, fell in love with Feltman's. He shares the history of Feltman's hotdog. 05:30 – Reading and writing are crucial to be an effective communicator, advertiser, and storyteller. “Reading different genres, getting up to date with current trends… To be an effective storyteller, it starts with the fundamentals: reading and writing.” 06:47 – Two books that have made the biggest impact in his life: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X (Ogilvy on Advertising) and https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809 (Shoe Dog), a memoir by Nike founder Phil Knight. 08:21 – He is currently learning more about the financial side of business, especially as CMO of Feltman's. 09:05 – Personally, he is working more on having a better mental state by practicing gratitude and living a healthier life 09:45 – With everything going on, digital bombardment, Rob says it is important to take a tactical pause. 12:05 – He subscribes to the https://www.calm.com/ (Calm App), which helps him relax, take a step back, and improves his mental health 12:20 – The ups and downs of advertising: You're constantly learning but it never stops, it's alway a grind. 13:04 – Little nuances that allow me to be successful I brought them to the company, such as AARs (After Action Reviews) since West Point 13:35– Making quick buck is easy to do but bootstrapped is every dollar accounted for…important to be data-driven but also value-based 15:52 – He opens up about his biggest failure that led to his massive success 18:13 – Failing in those two weeks at the National Training Center prepared him to be a kick-ass officer in East Africa. Failing upwards 19:06– The beauty of the start-up: The sky's the limit 19:53 – Another thing he learned from the military that he continues to implement today: Having the AB Test mindset. “You practice, you drill, you rehearse and then you don't do fuck ups again. Just focus on what is good and continue to do that.” 20:23 – How is he better than yesterday? By focusing on mental health, gratitude, and being more determined and decisive in his job. ------------- Here is how to connect with Rob: https://feltmans.us/ (Feltman's Website) https://www.linkedin.com/in/rob-boeckmann-7b1521117/ (LinkedIn) ------------- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ------ Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram)...

“You practice, you drill, you rehearse and then you don't do fuck ups again.” - Rob Boeckmann 6ers, as we get ready for the Army v Navy game, this episode is all about going back to the basics, valuing mental health, and taking tactical pauses throughout your day. Tony Nash is joined by Rob Boeckmann, US Army veteran and the chief marketing officer at Feltman's of Coney Island, America's fastest-growing natural food company. You are going to learn how to be an effective communicator and storyteller and how you can improve yourself daily through gratitude and tactical pauses. You will learn, too, about some useful books and apps that can help you expand your marketing knowledge - whether for your career or personal brand. In the end, this episode will empower you to own your career, to be accountable for your own well-being, and to treat your failures as a stepping stone. ----- https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X (Ogilvy on Advertising) https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809 (Shoe Dog) https://www.calm.com/ (Calm App) ----- 00:40 – Introduction 01:18 – How Rob landed at Feltman's of Coney Island and why he, a German who dislikes hotdogs, fell in love with Feltman's. He shares the history of Feltman's hotdog. 05:30 – Reading and writing are crucial to be an effective communicator, advertiser, and storyteller. “Reading different genres, getting up to date with current trends… To be an effective storyteller, it starts with the fundamentals: reading and writing.” 06:47 – Two books that have made the biggest impact in his life: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X (Ogilvy on Advertising) and https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809 (Shoe Dog), a memoir by Nike founder Phil Knight. 08:21 – He is currently learning more about the financial side of business, especially as CMO of Feltman's. 09:05 – Personally, he is working more on having a better mental state by practicing gratitude and living a healthier life 09:45 – With everything going on, digital bombardment, Rob says it is important to take a tactical pause. 12:05 – He subscribes to the https://www.calm.com/ (Calm App), which helps him relax, take a step back, and improves his mental health 12:20 – The ups and downs of advertising: You're constantly learning but it never stops, it's alway a grind. 13:04 – Little nuances that allow me to be successful I brought them to the company, such as AARs (After Action Reviews) since West Point 13:35– Making quick buck is easy to do but bootstrapped is every dollar accounted for…important to be data-driven but also value-based 15:52 – He opens up about his biggest failure that led to his massive success 18:13 – Failing in those two weeks at the National Training Center prepared him to be a kick-ass officer in East Africa. Failing upwards 19:06– The beauty of the start-up: The sky's the limit 19:53 – Another thing he learned from the military that he continues to implement today: Having the AB Test mindset. “You practice, you drill, you rehearse and then you don't do fuck ups again. Just focus on what is good and continue to do that.” 20:23 – How is he better than yesterday? By focusing on mental health, gratitude, and being more determined and decisive in his job. ------------- Here is how to connect with Rob: https://feltmans.us/ (Feltman's Website) https://www.linkedin.com/in/rob-boeckmann-7b1521117/ (LinkedIn) ------------- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ------ Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram)...

Max: Hello and welcome back to the Recruitment Hackers Podcast. I'm your host, Max Armbruster, and today on the show, I'm excited to welcome Bas van de Haterd, and not the way he was referred to by the great podcaster Chad Sowash as, well, I don't know, you tell us Bas, how he butchered your name, but Bas, hopefully I get it right. Bas is a professional snoop, is his title on LinkedIn and how he introduces himself. He's a consultant for the talent acquisition professionals who are looking to revisit and improve their process, and today, we agreed we were gonna have a conversation on the world of assessments. And notably, assessments, everybody's been looking into assessments in 2021 and deciding, is this the right time to revisit? So, we wanna dig into Bas's brain to find out when is the right time to change your assessment strategy and what are some case studies that we can learn from. So, welcome to the show Bas.Bas: Awesome to be here, awesome to be here, Max.Max: And sorry to hear about your American friend Chad butchering your name. You were telling me, Bas, for those who don't know your work, you're very present on social media, so, maybe, where can they meet you on the internet? Where's the good place to interact with Bas?Bas: On personal interaction, it's usually LinkedIn. If you just wanna listen to my views, The Talent Savvy Podcast is a great one to subscribe to as well. And of course, I am avid member of [unintelligible] Recruiting Brainfood Group by Hung Lee which we've also digitally met before, Max. I tried to keep it down a little because I was too active there according to some people, but it's a great source of inspiration for me and I try to add a lot of information on assessments and strategies. Max: In valuable resource, I've made it a mandatory reading for anybody in my company as well. The Recruiting Brainfood by Hung, great source, and also an active community on Facebook. So, great place to interact with Bas, and what was the name of the podcast again?Bas: Talent SavvyMax: The Talent Savvy Podcast, so you can find Bas more for more insights there. So, let's jump into the topic and let's talk about assessments. That's a hot topic in 2021, as I was saying, because it seems like a lot of companies have decided to deal with numbers, finally. The balance has changed a little bit, we have more candidates and less recruiters during a part of last year at least. And so, naturally, assessments came to the fore and people, a lot of vendors have also appeared in the last couple of years that are credible vendors that can do all kinds of assessment. I've had a few of them on the show. So, what's been your, you are like, from a consulting standpoint, are companies revisiting the way they do assessments and are they coming in and asking you for help, of that sort, or do you have to really shape those discussions good that you're just happier with? What works, don't break what works and we have an assessment based on it and we need to change. Are you pulling or are they pushing?Bas: No, I'm usually being asked, you know, can you help us? The downside is usually in the budget there is no room for an external consultant, so, I'm most often get asked for free advice and as soon as I'm like, well, how am I gonna make any money off this, and they're like yeah, we never thought of that. But you do see a lot of companies now revisiting their assessment strategies. I actually do see a lot of difference in there. So, in my home country of The Netherlands, a lot of governments are looking at it, both national as well as in the local level because they've now read so many stories in part published by me and a lot of other people, how assessments done well can actually help your diversity and inclusion and be more fair in your selection process, and for governments that's of course very important. So, there's a lot of governments who have actually done amazing cases which is really interesting to see. You know, the most traditional organizations you'll probably think of being the most innovative and piloting cool, proven, and new technologies in a really smart way. And actually, now also, and I love that about them, they feel the need to also go externally with their data with their knowledge, and just share what they did and share what the results are. So that's how case studies are coming out. A lot of them government related. I see, interestingly enough, Scallops don't see a mis-hire as being part of the process, they see a mis-hire as something they need to improve. A lot of Scallops are ditching the resume as their first point of entry very quickly because they have one or two mis-hires, and they're like, yeah this cost us a lot of money and we have a culture in this company that if something fails, that's not a problem, but we should learn from it. So, they don't consider mis-hires as something that is part of the process, that's unavoidable, like a lot of recruiters do. They see it as, okay how do we prevent it from happening again? And you really see an awesome development there and so small companies are implementing all kinds of assessments. Sometimes good, sometimes not, because as you said there's a lot of new vendors on there. A lot of them are awesome, some of them are complete and total crap, to be honest. Max: I'm totally fascinated by what you just said on governments jumping into the foreign, like, innovating, initiated by a consciousness and an awareness on fairness and inclusivity. So, some strong innovation has been driven by this sort of alleviated political discussion which has therefore push the buyer to say, okay well we're gonna remove some of the human error. Bas: Yes, and a lot of them, most of them, let's be very honest, try to do it the traditional way. Oh, we'll do a gender-bias training, and that will at least check the box. But in some cases, for example one of my major clients is the Dutch Ministry of Foreign Affairs, they now have a Head of Recruitment who isn't originally from HR, he just got in there, he worked in an embassy for 25 years. And he was just looking at the selection process and said to me at an event, listen I think it's really strange how we do it, and I'm like, yeah, I totally agree with you. Okay, cool, we're gonna redo this. And he was looking at it with fresh eyes, and of course, there was some push back from the recruiters at first, but we've always done it like this. He's like, does that mean that it's good, the fact that we've always done it? So, he asked all the questions which you should ask. History doesn't mean it's good, it doesn't mean it's bad either, but we need to revisit our original thoughts and they were basically sending the last candidate to an assessment, because they said, listen we need to have an assessment in there et cetera et cetera.Max: Like a QA check at the end of the production line.Bas: Exactly. And he literally said like, listen about, almost nobody gets rejected by the assessment, so we're basically spending a lot of money. I'm getting an external company to sign off on what we've already decided. Max: That sounds like governments, sounds just right.Bas: Yeah, and this guy, although he's been in government forever, he said, now you're telling me, because he saw one of my lectures when we, it was pre-covid when we were still able to go to events and stuff like that, and he said, and now you're telling me boss that by moving it to a different part of the process, basically putting it all the way up front, for the same amount of money, or maybe even less, I can have two or three or four times quality? I'm like, yeah pretty much. He's like, let's do this. Let's do this. He says, I have no idea what it's about. People in my team, if they had an idea, they should have spoken up a long time ago, so obviously they don't have an idea. Please help us.Max: You raised something very important here. You said, for the same price or maybe less. I think that's one of the reasons why people have been quitting the assessments at the end of the line is they say, well I pay on a per assessment basis, so I don't wanna spend that kind of money. I don't wanna spend 10, 20 dollars for a candidate. Is that changed? From your experience, is that a good way to save money?Bas: It depends, which is a very [unintelligible], but we've got a lot of suppliers who now say, listen  we're gonna charge you depending on the number of hires you make in a year, and we don't care about the number of applicants, or we're gonna charge you a fixed price anyway, or we're gonna charge you based on a number of candidates which you are never ever gonna be reaching, so who the hell cares? You've got those, and you still got more the traditional suppliers who moved online and they're like, still --Max: Like Berlitz and things like that.Bas: Yeah, and interestingly enough every country has their own set of suppliers because there's a lot of, there's actually interestingly also a lot of bias in a lot of assessments, which the suppliers will deny, but I know which assessments have which risk for bias. And those are also nationally.Max: You know their [unintelligible] once.Bas: I'll give you a simple example. If you do a Likert scale that's like 1-5, a Dutch person will always answer a 2 or 4. We are never on the extremes, we are never extremely bad, we are never extremely good. If you make us choose between two things, we will never say we are not able to do one. If you ask an American, it's always a 1 and a 5. They're either great or terrible at something. But, if you start using this data to match with applicants, you've got a cultural problem in there.  And the interesting thing is people with a bicultural breakarm from countries like Turkey and Morocco where we, and The Netherlands have a lot of them, have the tendency also to go to the 1 and the 5. So, despite the fact that that test itself isn't biased, the way people read the test or used the test could be biased or is biased, and because by law it's not allowed to ask somebody for his ethnicity in Europe, you can't correct for that. And funny thing is, every major supplier corrects based on national levels, yet never tells that in public against their clients, to the clients. And they can't do it internally. We know that an Italian will fill out, with the same characteristics, will fill out a test differently from a Swede. That's just, that's been registered a million times. Yet, what about the Italian living in Sweden, that means you get a wrong test. So, those are --Max:: Sounds like an impossible conundrum, I don't think we'll have time to fix it on today's discussion. But give us, can you share, I know you've prepared some examples of people who did a before and after and who had an assessment system that they thought worked, and then they revisited it. So, let's jump into those if you don't mind, Bas, and you had an example from, what was the one that you want to start with? Help me out.Bas: I think the one which I really like because it's the most simplest of assessments is from the Dutch Post and they did it for, basically, for package delivery people. You know just the people driving around in a van all day. And they simply changed from asking a lot of data in a resume to sort of a structured questionnaire, interview-like assessment, application process. First of all, they looked at the questions they were asking, and it turned out that some of the locations were asking, how long do you have your driver's license, and others were asking, how many kilometers a year on average do you drive. Turned out the last one was a lot of more predictive, so they were simply looking, and a lot of applicants actually feedback, because they interviewed recent applicants as well, and they said, listen we get the same question two or three times in the process, which we're annoyed about. Sometimes, in the first interview, the phone screen, they would be asked, how long do you have your driver's license. And then in the interview they'll be asked, how much have you driven this year. For them it's the same question. And they we're like, well if the first one isn't relevant, why is it still in there? So, they made a basic set of questions, both on applications as well as in the phone screen, and they were able to, they piloted it which I loved about their case and that's why I'm sharing it. They started saying, okay, we've got 15 locations in The Netherlands, 5 of them are going to use the new system, 10 of them will continue as is for now. So, they had the perfect quality control of is this really better or is it --Max: Like AB Test?Bas: Yeah, perfect AB Test. And the pilot locations saw the early attrition. So, people leaving within six months of signing up the contract, which is really expensive, dropped from 17% to 12% in a quarter, while the other one saw it increased from 14% to 23%. Because the market was tightening, early attrition was increasing everywhere except for the ones where they did the new selection assessment strategy. Max: So, in this case, they really just changed one question and --Bas: No, no, no, they changed a whole lot. I'm just giving one example, they changed -- Max: That was the one question that made a big impact.Bas: They changed the entire process from basically letting the recruiter decide what questions to ask to having a structured interview for everything and looking at the relation between the questions and being able to tweak it. Max: They centralized the screening process and standardized it rather than leting the recruiter set their own questions, that makes sense. [overlap] It's the same question, like how long you've been driving and how many kilometers you do every year. But one is obviously better because it's gonna, you know, it's closer you to what the job actually is. Nobody cares about --Bas: Exactly and especially if you notice that one reason for early attrition was apparently that people didn't like being in a car all day, which is something you are if you are a package delivery guy. So, another really cool case study comes from completely different market, a stock market trader, and the reason I love this case is that they actually, the good thing about financial institutions is they have a lot of money, so they were able to simply run two assessments side-by-side for two years. And seeing you know, what's the predictive value of [unintelligible] they already had a process. The thing about the stock market trader, you gotta understand Max, you can't really have a bad hire because it's potentially can cause you millions of dollars. They're trading on their own accounts so you really can't make any mistakes. And what they did was they had a more traditional assessment with questionnaires, with cognitive tests, et cetera et cetera. That was pretty good, but it also had a price per assessment. So they're only recruiting from the top universities like Oxford, Cambridge, INSEAD, and if you hadn't been there, you shouldn't be applying. They had to do a CV check which they knew had no predictive value whatsoever. They literally said like, we're hiring students, except the school you went to, what could possibly be on there? Absolutely nothing. But we need to do something because too many people wanna be a stock market trader because it's still a job which inspires a lot of people because you can make a lot of money in a short time. And they, basically, they went parallel in their test for two years and because of all the feedback they had from, okay, this person was hired, we didn't let him go really quickly, this person was hired we let him go. And I'm especially saying “him” because they actually never hired a female stock broker until this year. If you're talking about diversity, they just hired their very first female stockbroker because now what they're doing is they're making brain profiles, as they call them, which is basically a next generation cognitive test by a company called Brains First. They're able to, they've gotten an insane amount of really interesting game-based cognitive tests. I always call it like four different shooting games, I actually love playing them. Yes, they're long, they're 45 minutes, but when I finished, I was like, what finished already? While if I'm doing a 20-minute questionnaire, in 10 minutes I'm like, oh god I'm only halfway there. That might be my gaming background. I know I listen to your podcast with the guy from Activision Blizzard, you have a gaming background too, I know you'll love this game, Max. Max: Okay, I'll check it out. I'm on their website right now, Brains First. Forty-five minutes for an assessment seems like an awfully long time but if you have the kind of career that attracts a lot of candidates that they just want to work for you, then why not? You know, you have that luxury, it doesn't work for every employer.Bas: It doesn't work for every employer but in their case, it worked really well, and they were now able to, first of all, screen everybody so they're seeing diversity, especially in their case, the diversity of all the universities they're recruiting from increased. They now actually, and I love this about it, they say, listen on our career site, there's a button, check if you have the brain of a trader, so you can actually check if you're going to go to the second stage of the process before you actually apply. I mean, isn't that cool? You can take away the anxiety of an applicant like, okay you're good enough or not. And like I said they, for the very first time, were able to hire a female trader this year.Max: I think going back to the, you know, great example and people should check out Brains First if they're hiring for people who are quick, you know, they need a quick mind, right, there are quick reaction time and resilience, so that could be a good solution for them. We started chatting about what's a good time to rethink your assessments. I was thinking some of the symptoms of maybe this is the right time, is when you see examples like HR treating the assessments as a necessary step to get through and like when they're, sometimes you can even see recruiters who are coaching and preparing the candidate before the assessment because they really wanna get through it. They want them to pass, right? So, they say, oh yeah this is how you're gonna pass and then that way we can get over this thing. You know that's a pretty clear sign. Are there other kind of signals people gotta look out for that now is the time to revisit or what's the cadence at which one should revisit his assessment strategy?Bas: Well, I actually think that by definition you should revisit your process every couple of years at least. But right now, what I've been hearing a lot is we can't find anybody. You know there's just not enough good people out there. I've seen a lot of case studies also with these assessments where you're not lowering the bar but you're opening it up to an entire audience which you never would have thought of. I'll give you an example, air traffic control, which by the way, also uses Brains First, and I'm not at any way affiliated with them, but they just have awesome case studies and they publish them, so I love them for that. In the air traffic control, it used to be that you needed an academic degree, then they said college degree is good enough, and now they're actually saying if just finished high school you can apply because with our test, we're able to actually assess if you're good enough. And for example, one of the things which is really important for being an air traffic controller is stress resilience, that's something which isn't tested in college or in a university. And they opened up this entire pool for people with much lesser or no education while, and this is the beauty of it, while increasing the quality of hire by 120%. Max: It's a beautiful time to be in HR and to be in [unintelligible] in recruitment. To have access to these kinds of insights. To say, I'm now hiring an air traffic controller because that person stays cool under pressure, and I can measure that scientifically. These things didn't exist ten years ago. So, for probably the majority of the jobs, if you haven't revisited your assessment strategy in a while, you should do so regularly because it's moving so fast.Bas: I'm not saying that the resume or experience have no value because for some jobs, I love the fact that if I'm flying, my pilot has a pilot license, and I love the fact that if I'm in the ER that the nurse is a registered nurse. I'm not saying it works for every job, but I've seen awesome cases also on hiring recruiters who never got a chance and who are awesome at the job with assessments. I recently saw one where, at one of those cities, one of the local governments, and they said, okay, for this job basically 95% of everybody doing it is gonna retire within the next five, ten years. It's really an old man's job. So, they were like, well we can't hire anybody with experience because then we're gonna be hiring somebody again in a few years. We're only postponing the inevitable, but we have all these experienced in our company, in our organization now. People who are retiring who don't mind sharing their knowledge, who would actually love to share the knowledge, but there's no official education for this job. They call it the digital archive person, basically. It sounds like the most boring job in the world, but a lot of people love it. You're basically the digital librarian of a city, knowing where I can find all the information on who owns what plot of land, what was there historically, could it be contaminated ground. All those kinds of stuff.Max: Sure, some people are like that. That's a job for someone. Bas: Exactly, but, and what they're now doing is also assessing. They're just telling people like, okay, I don't even want your resume because we know you will have no experience which is relevant for this whatsoever because it's such a unique job. These are the qualities we expect from you, here's the test, show us you've got the quality, and the best five from the test will get invited for an interview. They recently did this one and they hired a 24-year-old woman, which was the first woman in that organization doing this job ever and it was the first person under 50 in a long time. Max: Oh, wow. Bas: And everybody is now saying, which is interesting, because of course just hiring at diversity doesn't mean hiring quality, but the feedback from within the organization is, wow this is such a fresh of breath air [sic]. And she learns so quickly because she was screened on having the ability to be able to do the job. Now she's not able to do this job yet but that's why there are like five old folks training her to do the job. Max: It's a lot of optimism I think I get from your stories, and we can avoid a lot of heartaches and hiring mistakes as well. Going back into your personal career, if you think back, somebody you hired or recommended for hire that was a mistake, I don't know if any kind of person comes to mind if I asked you that question. Would you, could you recount us the mistake and what you learned from it and maybe whether an assessment could have prevented it. Bas: Actually, an assessment is now preventing it. Yeah, I actually made the same mistake twice. Basically, hiring somebody I knew, a friend, who was first of all, apparently, not really fit for the job and it took me a while to figure out what qualities were necessary for this job. It's basically a researcher position, but a very simple researcher position. Twice I hired a friend on there. One was really, he just didn't have the cognitive capabilities and the other one was really hard to motivate, and if it's a friend, it's even harder to kick somebody's ass, basically.  And they're still friends, but as employees I would never rehire them. Max: You're still friends but 10% less. Bas: No, no, no, no. Max: 100% [unintelligible]Bas: No, no, no. We're still friends but I would never rehire them, and they know that. And they --Max: And the assessment that could have prevented it?Bas: Well, I've actually developed a few tests now that are preventing it. So, for this research, I used to have, I would hire four or five people every summer to do a certain research for me, students. And now, I've got a few tests which is basically measuring your information processing speed, your scanning speed because you're researching websites, you're looking at --Max: And it's a test you built yourself, a home-built?Bas: Well, I took the academics which I knew measures the cognitive traits I needed to have and yeah, I had it built in by a [unintelligible] developer in Russia, because that was so much cheaper than actually buying one. But that's because I actually knew, the moment I realized the qualities I needed in my employees, because I'm an assessment expert, I immediately knew this test, this test and this test would work, and I was able to really --Max: And you're able to put it together very quickly.Bas: Yeah and I mean it's just three really simple academic tests. To give you an example, if you wanna know if somebody can scan a website really fast, you just give them a 20x20 grid of letters, you say there's one x in it, find the x. Max: Two seconds, boom, yeah.Bas: Well, yeah, and you've got two minutes to find these many x's as fast as you possibly can in different situations.  Max: That correlates well.Bas: And that correlates really well, and of course, I checked if it correlated, and it did. And since that moment, I introduced and I've got three tests and I've hired better and acceptable people, but I have not had a single one completely misfire and before then I had at least one mis-hire every year.Max: There you go. Great. Thanks for sharing. I'm sure you've given us, our listeners, reasons to rethink their assessments strategy, maybe build their own home tests, because it's not that complicated to build your own tests or go out into the market to find what's available, or reach out to a consultant like yourself, Bas, to guide them to that decision and remember to pay you not all free advice. So, again, the best place for them to get ahold of you is on LinkedIn, Bas van de Haterd, and maybe you wanna share an email?Bas: It's my first name @ my last name dot N L. So bas@vandehaterd.nl you can reach out there, you can reach out on LinkedIn. If you wanna know more about assessments, do a vendor selection, output implementation, or if you wanna build one yourself, I usually don't recommend it because there's just so many awesome tools out there which are usually scientifically much more validated and you really need to know what you're doing in order to make it scientifically sound and there's a lot of law, especially in Europe coming up where you will be held accountable if you are using an unvalidated or not perfectly correct assessment, an AI system.Max: Proceed with caution. Don't try this at home. Okay.Bas: Well, yeah. Max: Okay, great. Thanks a lot, Bas. Thanks for coming in on the show.Bas: All right. Max: Hope you enjoyed my conversation with Bas. There is a lot more of Bas's conversations on Facebook and on LinkedIn, if you joined the white groups and and I think if you don't revise your assessment strategy and you don't take another look at what's available in the market every couple of years, you're definitely going to be missing out.So feel free to turn to Bas for advice or to turn into this show, we also feature a lot of assessments on the show and please subscribe to receive more.

There are many things that can make or break the effectiveness of your email marketing strategy, so it's important to do as much as you can to ensure your emails deliver the results you want. One thing you can do is test! test! test! Without testing the various features of your emails, like your subject line, images, and copy, you won't know what works and what doesn't, which leaves you open to the possibility of repeating bad mistakes. In this episode, we talk about how to test your emails, what features of your emails you should test, and offer some tools that make testing easier.  Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Free checklist: Best Practices for Email Marketing    0:00     Introduction  1:26     The most important rule of A/B testing  2:10     How: Small changes can make a big difference  3:12     How: Have a hypothesis  4:17     How: How many variations to test  5:48     How: Look at past data  6:08     Examples of what to test (plus results!)  10:42   Track results and commit to the winner  11:26   Tools for testing  14:36   Action Item 

Bu hafta PPC Talks'ta bahsettiklerimiz:

Il fine di imparare qualcosa può essere quello di condividere con altri quanto appreso? Su questo tema Federico Sbandi, Digital Executive per Brunswick Group, CEO della Digital Combat Academy e Blogger del Fatto Quotidiano, condivide il suo pensiero e quello che lo motiva quotidianamente nella sua vocazione

Was spricht deine Websitebesucher an? Welche Elemente machen Besucher zu Käufern? Das kannst du mit A/B-Tests herausfinden! Doch ohne gute Planung, koordinierte Durchführung und sinnvolle Auswertung bringt die beste Hypothese nichts! Wir erklären dir, wie dein nächster Test ein voller Erfolg wird! ||| KAPITEL ||| 00:00 - Intro 01:16 - Was ist A/B Testing? 04:19 - Wann benutze ich A/B Tests? 06:24 - A/B Tests: Schritt für Schritt erklärt 09:34 - Wie erstelle ich eine Hypothese für den AB-Test? 12:30 - Optimale Vorbereitung für den AB-Test! 15:54 - Interpretation von "schlechten" Ergebnissen 18:16 - Tools für A/B-Tests 22:24 - So wertest du den A/B-Test richtig aus! 26:57 - Google Ads Exkurs: so testest du Anzeigen! 32:00 - Fazit: das ist der Kernsinn von A/B-Tests

Jamie Carney, Jason Ferrara, and Pete Jansons update progress on how SaasHoles will try to monetize its content Topics: First SaasHole Email goes out this week Sign up link here https://lp.constantcontactpages.com/su/OrvwypJ/SaasHoles SaasHoles will get Merch, Monthly private q/a, and early access to content AB Test or in Ferrara's case ABC Patreon https://www.patreon.com/SaasHoles show the love B+ Work Hey if you like our content here is our tip jar Ideas for a topic or guest? Pete@saashole.net

Mak Kemenosh is a Venture Capital / Private Equity Talent Evaluator, Startup Founder, Surfer, and longtime Bitcoin Maximalist. Mak originally began investing in Bitcoin back in 2015 and currently keeps 99% of his financial assets in BTC. He has lived coast-to-coast over the past decade and his extensive startup experience has included companies in the logistics, aviation, and financial services industries. ***TIMESTAMPS*** 6:18 - The religiousness of Bitcoin; Mak’s early days of finding Bitcoin through gold; People can’t get ahead; Money & Health; Money as Tech; Government open to BTC?; Problems with The Fed; “The Bitcoin Standard” by Saifedean Ammous 23:50 - Peter Schiff; Transaction speed of Bitcoin; Bitcoin is like the sun; FDR & the gold bullion recall; Germany post WWI & Venezuela as examples of government currency manipulation gone wrong 40:34 - Who is the real Satoshi Nakamoto?; the Cyprus Crisis of 2013 that drove Bitcoin adoption; Bitcoin as a unit of account; Mak’s earliest days in crypto; The top-down nature of money & BTC; Bitcoin is freedom; private keys explained; The media is terrible; The tradeoff of critical thinking for safety 1:06:11 - Politicians in Covid; Ron DeSantis & Francis Suarez; One issue voters; Barack Obama and the drones question; Osama Bin Laden; Sound money means no wars?; Janet Yellen & Nepotism; The Cantillon Effect 1:26:24 - New York City in Covid; “The State has become God”; End of Roman Empire vibes?; What’s going on Miami right now; Self-driving cars and Covid 19 1:40:40 - Julian recounts his recent visit to NYC; With political ruin of Covid can an outside-the-system thing like Bitcoin “win?”; 1:49:00 - Brainwashing through repetition (with video of KGB Defector, Yuri Bezmenov’s 1984 warning to America about this very problem); Revisiting Nick Gurol’s Flat-Earth Psychology experiment with his round-earth-doubting students (from TRENDIFIER #37 - Nick Gurol) 1:56:28 - What were we doing a year ago when the Pandemic started?; Covid destroyed critical thinking; Jeffrey Epstein and how he is the ultimate symbol of the Fiat Currency System;  2:04:52 - Are all Bitcoiners “good people?”; Bitcoin faucets; Laszlo Hanyecz and the first exchange of Bitcoin for pizza; Bitcoin as a core pillar of basic human needs; The energy usage of Bitcoin mining and why Mak thinks Bitcoin mining will be beneficial to the environment in the long run 2:26:42 - Did Satoshi own BTC ahead of its first day trading on January 3rd, 2009?; Satoshi is Jesus; “I’m here to end the Federal Reserve”; Prominent Bitcoiner, Russell Okung, and his video tweet of the lint roller security guard; We’re at an inflection point in history 2:34:40 - Libertarians, Libertarianism, & Bitcoin; “The Fourth Turning” & Societal Cycles; Can we live in a world of total personal responsibility?; Breaking down the problems with the healthcare system; Covid should’ve been a massive AB Test; Why Trump left office as a member of the swamp; Can BTC be adopted in our two party world?; “It’s time to flip the board over” 2:50:46 - Why Altcoins feature so many scams; Ripple & XRP; Double Spend explained; Revisiting Mak’s days investing in TRON; Mak’s 99 Percent Bitcoin portfolio; We have more in common with our neighbors than we think 3:06:05 - Bitcoin can be a unifier; How the powerful classes divide the lower classes along political lines to distract them from rising up against the real problems in society; “Thoughtful is crazy now”; Jack Dorsey & Censorship discussion; The slippery slope that has Mak worried about the First & Second Amendments  ~ YouTube EPISODES & CLIPS: https://www.youtube.com/channel/UC0A-v_DL-h76F75xik8h03Q  ~ Show Notes: https://www.trendifier.com/podcastnotes  TRENDIFIER Website: https://www.trendifier.com  Julian's Instagram: https://www.instagram.com/julianddorey  ~ Beat provided by: https://freebeats.io  Music Produced by White Hot

Join us for this conversation with lead frontend engineer Daniel Knaust, a great friend of mine who has tons of experience with channeling in data to make more educated decisions.In this episode, we will talk about...... What validation is... Misunderstandings around validation... How to use quantitative and qualitative data and research to make better decisions... Stories from our own experience... Shipping today VS refining the product until it's perfect

“We waited until feedback said 90% of our customers loved our product and found it useful before deciding to launch.” @aishacee #DTCPOD“We decided to switch to pre-orders when we ran out of inventory and were clear in communicating when customers could expect their product.” @jennygao #DTCPOD“People don’t want to just buy stuff they want to feel like they are a part of something and feel a connection.” #theverticale #DTCPOD“For a brand that’s sub-$10M in revenue, there has to be some kind of economic moat in the company that gets them to $10M.” @mrsharma #DTCPOD“When you find good people keep them close, even if you don’t know yet how you might work with them.” #littlerituals #DTCPODWe Speak About:[01:10] What we learned from Moment about product feedback[02:15] How Fly By Jing dealt with supply constraints[03:50] What learned about consumer buying habits from The Verticale[04:50] Nik Sharma’s tip for getting your brand to $10M in revenue[06:10] Sonia Nagar’s tips as a former DTC investor turned founderMore eCommerce and DTC tips to follow from smart marketers and foundersWelcome to part 2 of our series recapping our favorite tips from DTC POD guests.If you missed part 1, you can access it here.Part 2 features tips from Shark Tank contestant Aisha Chottani, Jing Gao from Fly By Jing, Nik Sharma, and more.In this episode, we’re covering things like product feedback, consumer buying habits, and tips from a former DTC investor.Part 1 featured five tips and this time we’re throwing in a bonus 6th tip that you will have to listen for. It’s from out guest Sonia Nagar who dropped a ton of knowledge in episode 58 of the DTC POD.Stay tuned as we recap these great tips to help you level up your eCommerce and DTC brands.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:EP 50 with Nik Sharma on building a $10M brand: https://trend.io/blog/nik-sharma-dtcEP 52 with Aisha Chottani on customer feedback: https://trend.io/blog/founder-stories-moment-beverageEP 54 with Jing Gao on importing products and dealing with increased demand: https://trend.io/blog/founder-stories-fly-by-jingEP 56 with The Verticale on DNVBs and the future of DTC: https://trend.io/blog/the-verticale-dnvb-dtc-marketplaceEP 58 with Sonia Nagar on advice from an investor turned founder: https://trend.io/blog/dtc-investor-turned-brand-founder

Wenn selbst die Sesamstraße ihre Inhalte vor 40 Jahre testen konnte, warum dann nicht auch du mit viel mehr Möglichkeiten?Vereinbare jetzt ein erstes & kostenloses Gespräch mit uns, damit wir gemeinsam über die Erreichung deiner Ziele, deine Marke und die dahinter liegende Strategien und Plänen sprechen.https://calendly.com/whytespace/markehttps://whytespace.deSchreib uns an:podcast@whytespace.de

“To get meaningful results from focus groups in CPG, you need to know who your target customer is, conduct blind product testing, and A/B test.” @aishacee #DTCPOD“The amount of product research you need to conduct is going to depend on your industry and your experience in your space.” @aishacee #DTCPOD“We waited until feedback said 90% of our customers loved our product and found it useful before deciding to launch.” @aishacee #DTCPOD“When customers share their thoughts over email, I’ll often jump on the phone with them to better understand what they think about the product.” @aishacee #DTCPOD“Get feedback on your product that helps you understand how your product makes customers feel and what is the use-case.” @aishacee #DTCPODWe Speak About:[01:00] About Moment  [03:40] How Aisha got into the beverage industry[05:00] How Aisha’s last job at McKinsey & Company shaped Moment[06:15] How Aisha shaves product costs[08:00] Aisha’s process for collecting customer feedback[11:55] How Moment landed on its final flavors to go to market [14:30] Aisha’s advice for how much product feedback you should collect[18:00] How Aisha came to the decision to stop collecting feedback and launch[20:15] Where Moment conducted its pre-launch feedback[20:50] How Aisha is collecting feedback post-launch[23:00] Aisha shares 3 key tips for collecting feedback[24:55] Who Aisha looks to for inspiration[26:35] Aisha’s advice for other founders[28:25] What’s next for MomentUseful product feedback starts with having a clear understanding of your target customerAisha Chottani, co-founder of Moment, joins the POD to talk about product feedback. Moment is a natural botanical beverage.The idea of Moment came as a result of Aisha’s own experiences. As an employee of McKinsey & Company, the constant work made Aisha crave a beverage that could help provide relaxation.Before launching Moment, Aisha and her co-founder spent about 2 years conducting product research and feedback.Aisha spent much of that time trying to understand who her target customer was, what their taste preferences were, and what kind of beverages were they looking for.Being on top of current trends and taste preferences is extremely important when building a CPG product.Aisha’s experience at McKinsey & Company allowed her to conduct great product research and ultimately land on the three flavors that now make up Moment.They tested many different combinations and conducted many focus groups (closed and open) to really understand what their target customer was looking for.Product feedback doesn’t just stop at pre-launchAisha credit continuous product feedback as a reason Moment has been successful.Even after launch, Aisha sends out product surveys, responds to DMs, and is active on email.Occasionally, she will even ask customers who respond via email to hop on a call for more product feedback.It’s important to know what your customers like about your product and maybe even more important to understand what they DON’T like.You need to have an ongoing feedback loop to help drive your product forward and have mass appeal.Stay tuned as Aisha also gives three key tips for collecting feedback, answers how much product feedback you should get, and shares when you should launch your product.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Moment’s website: https://drinkmoment.com/Moment’s Instagram account: https://www.instagram.com/drinkmoment/Moment’s YouTube channel: https://www.youtube.com/channel/UCM9ICwTJLSjTrHa9lUEmmgAConnect with Aisha: https://www.linkedin.com/in/aishacee/

“The recovery rate for cart abandonment is almost 2.5x greater using texts than email.” @yotpo #DTCPOD“If you don’t have brand right, you’re going to be starting with a rocky foundation. Make sure to do this in-house and don’t outsource it.” @jjeremycai #DTCPOD“Having a clean list has helped us get really high open-rates. We automatically unsubscribe anyone who hasn’t engaged with an email in 120 days.” @nomadgoods #DTCPOD“Take things from culture that already exist and put them into your brand.” @DeeCharlemagne #DTCPOD“Every time we make another run of limited-edition cans we test something new in the process - content, email, new way of launching it.” @uglyhugh #DTCPODWe Speak About:[01:35] What we learned about SMS marketing from Yotpo[03:35] What we learned from Jeremy Cai, founder of Italic, on getting brand right[04:00] How NOMAD gets 70% open-rates on emails[06:00] How AVEC taught us to tell a better brand story[07:25] What learned from Ugly Drinks about how to test betterHere are 5 great tips for eCommerce and DTC from some of the smartest founders and marketersWe’re recapping five of our favorite tips from some of our most recent guests.These actionable tips are definitely worth their weight in gold.We have brought on a lot of great marketers and founders recently. As result, we have expanded our knowledge of eCommerce and DTC.They have shared great actionable tips that brands in eCommerce and direct to consumer can use right now to help grow their business.The tips span from SMS marketing to email marketing to brand storytelling and more.You will find some of the best tips in the quotes above. This recap also includes two tips from some of the guests featured in this episode.These tips are must-follows for brands. We highly recommend implementing all of the tips mentioned in the episode.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

“The reason why we have such a high open-rate is that we take a very aggressive approach to list cleansing.” @nomadgoods #DTCPOD“As soon as someone gets added to our email list they have about 120 days to engage with our content. If they don’t, we unsubscribe them.” @nomadgoods #DTCPOD“We send two types of emails: 1. Evergreen flows (cart abandonment, post-purchase, etc.) 2. Campaigns (product launches, flash sales, branded content, lifestyle content).” @nomadgoods #DTCPOD“We used to do a lot of segmentation but it didn’t really move the needle for us.” @nomadgoods #DTCPOD“Don’t put out content just for the sake of doing it. Make sure it’s relevant to your audience” @nomadgoods #DTCPODWe Speak About:[01:20] About NOMAD  [02:50] How much revenue does email generate for NOMAD[04:25] What contributes to their email success[07:15] The content and frequency of their emails[10:20] How they landed in the primary inbox over promotions[12:20] Why they don’t follow best practices for segmenting  [15:30] How NOMAD approaches branded content and building their brand[21:40] What helped NOMAD grow fastHow NOMAD keeps open-rates above 40% with over 1 million emails sentChuck Melber, Director of Marketing at NOMAD joins the POD to talk email marketing. Chuck has been with NOMAD since the beginning and has created the marketing team.NOMAD experiences a lot of success with email marketing. Over 20% of its revenue is attributed to email marketing. And email marketing contributes even more for repeat customers.Chuck and his team started small. Originally they created their own email content, including the graphics.The real secret to NOMAD’s success in email marketing has been list cleansing. Chuck automatically unsubscribes users who aren’t engaging with NOMAD’s email content.It was a little scary at first but it has proven to be key to success. List cleansing has also helped NOMAD land in the primary inbox.Keep evolving and growing your email and brand strategyNOMAD’s email marketing (and content marketing) strategy has grown and evolved over time.As the companies success grew, Chuck added different people and different tools to his arsenal. They added graphic designers and content writers. They made a blog.Chuck has performed a lot of testing to get to this point. As a result, they don’t really segment users much. Chuck has found it doesn’t move the needle much.They will test to see whether certain users are more open to other products but that’s about it for segmentation.Even though segmentation isn’t used much, personalization has been key. Asking for feedback is a great way to engage your audience and create loyalty.Brand growth has allowed NOMAD’s content to grow as well. They are now able to create branded and lifestyle content that is used in campaigns.Stay tuned as Chuck provides us with his best recommendations for email marketing. We also dive into how to grow and maintain your list.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Website: https://nomadgoods.com/Twitter: https://twitter.com/nomadgoodsInstagram: https://www.instagram.com/nomad/Chuck’s LinkedIn: https://www.linkedin.com/in/chuckmelber

Show Resources:Split test calculator Ep 07 - LinkedIn Ads Account Organization Ep 15 - Benchmarking Your LinkedIn Ads LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: Bro, do you even test? Yeah, we're talking AB testing your LinkedIn Ads today. Let's do this. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. LinkedIn Ads provides the absolute best testing ground for learning about your audience and your account. No other ad platform can match it. And over the years, we here at B2Linked have honed our account structure and testing strategy. And I'm about to reveal it all for free. The only thing I ask in return is that you ship me bottles of your local root beer. I'm just kidding. It's truly free. But I wouldn't hate on receiving root beer shipments. In the news, LinkedIn launched its new site redesign on desktop. And this probably went out to a third or a fourth of all LinkedIn members. So chances are that most of you by now have it. But I'll tell you, it's not a huge departure. It's very much a redesign, but not necessarily adding any new functions or really changing anything, except making the whole background gray and having rounded buttons instead of more squared off buttons. I'm kind of ambivalent on the whole thing. But I do appreciate how it doesn't really look like Facebook all that much anymore. It sure seemed like they were going pretty Facebook there for a while. Along with this release, LinkedIn released LinkedIn stories. So again, maybe most of you who are listening right now have this, I was part of that initial test group with LinkedIn stories. But quite frankly, I'm really scared to actually hit the button and release my first story, because I haven't ever used them on Snapchat on Instagram, or anything else. Stories is totally a new format of sharing for me. And I'm really excited to see how business to business does these well, because I really don't even know where to start. Maybe by the time you hear this, I'll have created my first story. The part that I'm most excited about with LinkedIn stories is if you listened to Episode 16, with Ting Ba from LinkedIn, she alluded to the fact that we were going to have stories first, and then we would have stories as an ad product. And every time I talked to someone at LinkedIn about stories, I asked them the same question, which was, is stories inventory exactly the same inventory as the newsfeed or does it have its own inventory? And the reason why I'm so curious about this is because when LinkedIn releases a new ad format that has its own inventory, what happens is that inventory all starts with zero competition, meaning a lot of times we get significantly cheaper traffic for sometimes a year or two. So I love getting new ad inventory. And sure enough, what I found out after stories released, this is its own inventory. So it starts with a fresh auction at zero competition. So as soon as these ads come out, man, I want to be the first one to launch one. I wanted to shout out a couple reviews here, both of them on Apple podcasts. Sydney&Marketing says, "It feels like cheating. There is so much valuable information that is shared. It feels like it's breaking the rules. His podcasts are beyond helpful." Sydney in marketing, thank you so much for leaving a very kind review. The next one is from Jaston on Apple podcasts as well. He says, "What a digital marketing podcast should be. The Golden Age of podcasts has arrived. And there are so many great marketing podcasts. But few are as valuable as AJ Wilcox's LinkedIn ads show. I have known and followed AJ for a number of years. And I was excited to hear that he had launched a podcast, especially on such an interesting topic as LinkedIn Ads. AJ is the pro of LinkedIn Ads. And so it just makes sense that he would find a way to easily communicate all the latest trends, info and insights. What I most appreciate about the podcast is that it jumps right into the applicable information around LinkedIn and applicable information around LinkedIn Ads. My favorite information that's been shared are LinkedIn Ads Roadmaps, Mommon LinkedIn Ads Media, Common LinkedIn Ads Performance Metrics, and the Best Ways To Get LinkedIn Ads To Perform. If you have interest in running LinkedIn Ads, then I highly recommend the podcast. If you are simply interested in hearing great discussions around digital media, then I think it has a lot of value. Thanks for the great podcast AJ." Now from the username Jaston. I know that this is Josh Aston, and he's the founder of above the Fold Digital. He's a fantastic senior marketer that totally understands the process from driving traffic all the way down to analytics and CRM integrations. He's the real deal. So Josh, thank you for the kind review. I also want to let you know that I regularly rope in the team here at B2Linked to pull research and help inform the topics that we bring up. So a big thank you to the B2Linked. I know AJ will Cox gets a lot of credit in the reviews and online. But this is very much a joint effort. So thank you to the whole team, I don't want you to think that I'm hogging it. All right, I want to feature you. So please do leave a review wherever you leave podcast reviews, Apple podcasts, Stitcher, anywhere, I'll find it and share it out and give you a shout. All right onto testing methodologies. Let's hit it. 5:23 Testing Approach Now when I say AB test, I actually don't mean testing in the same exact way that you would think a strict AB test is, I'm basically just talking about testing two things against each other. We try to do this in a smart way. So that we're comparing things that actually will tell us a result that we're looking for. And we try to keep the data as pure as we possibly can. I say this because one of my favorite AB tests, which isn't a pure AB test is where you test one offer against another offer. So let's say that you have a webinar coming up. And then you want to test that against a report or an E-book, you wouldn't call this a pure AB test, because both of these offers are very different. So you're going to have different imagery, different ad copy. But because the offer makes the biggest difference in your conversion rates, I still think this is super valuable. So if our clients have multiple different pieces of content or offers, that's probably the first test that we'll do. But then once we found a winning offer, we'll start doing pure A B tests. And these will be the same offer with ad versus ad. The first thing I like to test in the actual ad copy, if they're both going to the same offer, is intro vs. intro. And there are a few flavors here, you can have two different calls to action. So you can test which call to action gets people to take action. You can also test pain point against pain point, or motivation against motivation. And this can help you understand what your audience responds to best. What are they most motivated by? Is it fear based or aspirational? Is it statistics or clickbait, whatever it is, you can find that out with an intro vs. intro test. The next thing we'll test is headline vs. headline, I wouldn't do a headline vs. headline test until you've already tested your intro. Because that generally has the biggest effect on your click through rate. Then as soon as we see performance for an ad version starting to decline, then we'll do an image vs. image test where we take the best performing intro and headline and test two different images and see if we can find what kind of image catches people's attention best. And then let's say you settle on the best combination of intro, headline, and image. You could even go really advanced and do a landing page vs. landing page test, same ad copy going to two different landing page experiences. So you can test what elements of the page are getting people to convert better or worse. As you're doing these tests. Go back and listen to Episode 15 on benchmarks, because that's where you'll learn what benchmarks to watch for. You know, let's say you have two tests and one is outperforming the other, but if they're both performing below LinkedIn's average, then you might want to end the test early and scrap it. And there are several different metrics that you can watch to see how your ads and offers are doing. And I'll start from the least impactful metrics, and then we'll work towards the most important. What To Look For: 8:27 Impressions So the first is impressions. If you see that one ad is receiving more impressions than another, what that teaches you is basically what LinkedIn thinks of the ad. If both of your variations are getting a similar amount of impressions, then you know that both have a similar relevancy score. And so LinkedIn is giving them traffic evenly. LinkedIn doesn't see a big difference in click through rates. And that's okay. The next metric to watch is actually your click through rate. And this is how you can tell what ad copy and what motivations are good at getting the customer's attention. Again, if your click through rates are similar, let's say one is a 0.8% and is 0.75%, those are so close I wouldn't say oh, yeah, let's do whatever got 0.8%, they really could be similar. But if one is a 0.4% and one's a 1.2%, you've got a winner. Cost Per Click The next is watching your cost per click, because your cost per click really is a combination of both your audience competition, how your bidding, and how your ads are performing. And so especially across audiences, if you see significant changes in your cost per click, that teaches you something about how either that audience is responding to your ads, or the increased level of competition among different audiences. 9:48 Conversion Rate Next is your conversion rate. Your conversion rate is going to teach you how effective your offer is at getting people to take action. How attractive it is. We see really good conversion rates on LinkedIn of being 15% or higher. So compare that against your variations and see how you're doing and and which one wins. Cost Per Lead The next is your cost per lead. And that is how much of an outlay and cost it requires to generate a lead, a conversion, an opt in, really whatever it is that you're going for. If you're spending a lot, or have been spending for a long time, then you could measure your ad differences by cost per lead, and tell which one is better at getting people to convert. So if you are testing things like ad copy, image, someone's motivation. Click Through Rate The things that you're probably paying attention to, are going to be the click through rate. And in order to get enough data about your click through rates to make sure that they are significant, we found that that's usually, at least if you're in North America, you're usually going to be spending between $300 to $1,000 across those two ad variations. Make sure that you get enough volume so the results really are significant here. If you're paying attention to the cost per click across your tests, you probably want to spend about the same amount that same $300 to $1,000, but make sure that this goes over at least one calendar week. And that's because costs per click can vary significantly by day. So you don't want to have just a partial week and then have a messed up data set. And your cost per click will also vary as your ad performance adjusts over time as well. Now, if you've got larger budgets, you're probably going to be paying more attention to the conversion rate. And this is where I highly suggest that you get to because the conversion rate of your offer is a much better predictor of how well your your ads are going to be performing than any of your ad copy. It's deeper in the funnel and therefore more impactful. Your conversion rate is really going to vary based off of the type of conversion that you're promoting or call to action that you're asking for. If you do what we recommend, which is starting with a content offer, something like free gated content, you will likely average between about 10 to 15% conversion rates. And those conversion rates at average costs per click within the first thousand dollars in ad spend, you should have a good feel for an asset, whether it's an ultra high converter, or a total dog or somewhere in the middle. And then by the time you've spent about $5,000, you'll likely have statistical significance on your cost per conversion, and your conversion rates all the way to the 95% confidence interval. And this should tell you whether that offer is really hitting the mark or not. And if you should do more like that. Also, this many leads should give you a pretty decent feel with how the sales team is measuring and responding to the lead quality. And it should be a high enough quantity of leads that your conversion rates from let's say, marketing qualified lead to sales qualified lead actually become meaningful. And of course, remember that the value behind LinkedIn ads is in the lead quality. So ultimately, how they result in those lower lead stages is really what matters. Now, if you're pushing people right to what I call a high friction asset, like right to a demo request or a free trial, or talking to sales, or buying something that will likely average somewhere between about 1.5% to a 4% conversion rate. And because that conversion rate is so much lower than if you were going to be releasing content, you'll have to spend significantly more to reach the same levels of significance. So keep that in mind, you might spend $5,000 to reach significance around content assets. And you might have to spend $25,000, to get the same thing around demo requests. 13:55 Statistical Significance Now I've been talking about statistical significance and it really is important to define it for our purposes here. What it is, is a statistical measure that's mathematically complex. And the output is kind of confusing. One time I built it manually in Excel and now I only use online calculators. But what it really boils down to is the difference between your two test variations that you're running is unlikely to happen by chance. Or in other words, that the winner of your test is actually the winner and not just a statistical anomaly. For AB tests in digital marketing, I use a 95% confidence interval, which is pretty high, but it's not the highest you can go. And what that would mean is we're 95% certain that the winner of the tests, the one that appears to be the winner is actually the winner. So if you need to make decisions faster, or maybe you have a lot less data, you can get to statistical significance faster. If you use something lower like a 90% confidence interval. If you want to calculate this, there are hundred online calculators if you just Google it. But my favorite so far is splittestcalculator.com. And if you scroll down to the show notes, you'll see a link to that. It makes this process super straightforward. So if you're testing the conversion rates between, let's say, two different assets, what you do is you take variation, one's number of clicks, and then you input variation two's number of clicks, and then down below, you put variation one's number of conversions, and then variation two's number of conversions. When you hit calculate, it'll tell you the conversion rate, and whether or not it's significant to that 95% confidence interval. And statistical significance is really hard for me to say. So from here on out, I'm just going to call it stat SIG. That'll be a lot easier on my tongue. So if you're testing the stat SIG around your click through rates, just put impressions in that same calculator instead of clicks, and then put clicks instead of conversions. The surprising way that stat SIG works is that your results will oscillate in and out of statistical significance quite regularly. So you want to make sure that you don't call the test too early. To keep from doing that, you may want to set an amount of spend that you're comfortable with as part of the test. And in statistics, we call that a horizon. So then go and check for significance as soon as you hit the horizon. And that should help protect your results, making sure you don't choose the wrong variation. And right now, I'm thinking through a way to have a live significance calculator for our LinkedIn Ads, so we can track when results become significant. And when they've oscillated out. So if anyone's done anything like that, reach out, and let me know I'd love to chat with you about that. Okay, here's a quick sponsor break, and then we'll dive into exactly how we structure and account for testing. 16:52 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 17:01 If the performance of your LinkedIn Ads is important to you, B2Linked is the agency you'll want to work with. We've spent over $130 million on LinkedIn Ads, and everyone you talk to here is a LinkedIn Ads expert. So you'll get the very best advice with no sales pitch. We're official LinkedIn partners, and we're the only LinkedIn Ads agency confident enough to share all of our secrets publicly on a podcast. Fill out the contact form on any page of B2linked.com, to chat about your campaigns, or heck send a postcard, our mission is always to make you look like the hero. Alright, let's jump into a bit more of a b testing as well as all reveal our secret sauce and how we structure accounts for testing. 17:43 There are a whole litany of AB tests that you can run. So depending on what it is that you're testing, here's what you can expect that to affect. So if you're running an image test, expect that to alter your click through rate. So if you're testing images, one against another, don't watch for the difference in your conversion rate, your conversion is so far away from the image that you probably won't see that much of a correlation. So watch your click through rate there. Images are much better at getting someone's attention, leading to a click. The next is if you are doing an intro or a headline test, because this is ad copy, it will very much affect your click through rate. But depending on the call to action, and how valuable you write the ad copy to be, you can actually affect conversion rates from here. So maybe test against your click through rate as well as your conversions. If you're testing differences on your landing page, or even on your LinkedIn lead gen form, you'll see those results directly affecting your conversion rates. And then if you are testing your offers, the offer itself really permeates through the entire funnel. Because a really attractive offer can make for some really attractive ad copy, teaching you about click through rates. Because a really good offer is really easy to write really good ad copy around. So you'll see that effect in your click through rates. But then, of course, the offer really is what it is that you're calling someone to action on, you're telling them this is what I want you to do. And so that will also influence your conversion rates. Back when I used to run a lot of Google Ads, I ran quite a few of what I called AAB tests. So what I would do is come up with an A and a B variation. But then I would launch an exact copy of the A. So there were technically three ads in that ad group, but two of them were identical. And the reason that I did this is because I could look at the difference between my identical ads. And that would help me understand how much variance I could expect in my data. So for instance, if click through rates were close, then I could assume that measuring my AA against my B would be a worthwhile pursuit. But if click through rates were very different, I knew I really couldn't trust the difference between my A and my B nearly as much. Now I'm ashamed to say that I don't do very many AAB tests on LinkedIn. So if you are currently running these, please reach out and tell me about it. I would love to see those results. All right on to the exciting stuff. 20:14 B2Linked Approach So what I'm about to present to you is the official patent pending. Patent is really not pending. The B2Linked approach to an account setup. We've honed the SAM account testing strategy over the years and it has worked really well for our AB testing and pulling insights out. What we do is we take the target audience, and we break them into small micro segments. Go back and listen to Episode Seven, if you haven't already, and dive into how that works. Then what we do is we launched the same A and B variations into each of those separate campaigns. So each campaign is running its own AB test. But it's the same AB test that's running in every other campaign across the account, get it? Now, because the whole account is running the same two ads, at any point in time we can roll all the results up to the whole account level and look at the difference between A and B variations, totally ignoring the fact that these are all across multiple audience segments. At any point in time, you're only 35 seconds away from getting this data by hitting export from campaign manager, throwing into Excel, creating a pivot table, and boom you're looking at it. And because each campaign is running the same ads, we can measure the difference between each of those campaigns being just the difference in the audience. So it's an AB test of audience vs. audience. So you might find something like hey, the click through rates are higher with director level than they are with VP level folks. Or maybe cost per click is lower when we target the audience by job function than with job title. And then you could use those learnings to find out how you get more traffic or cheaper traffic or better quality of leads. You can roll that data up to the account level at any time at any granularity and find insights fast. You can roll all of your similar types of targeting up, you can roll all of your similar sonorities up to learn about them, the world is your oyster. And then of course, each of those individual campaigns as they spend and amass data, you'll eventually be able to draw conclusions about them individually. So how this targeting type and this segment of the population converts to this exact offer. So really, I told you that this episode was all about AB testing. But the way I'm describing it to you is actually setting up a series of AB tests, that's AB tests around your ads, and AB tests around your audiences. And simultaneously running a giant multivariate test of ads against individual audience micro segments. Boom, talk about under promise over deliver, whoo, give myself a high five. If you are a total stats geek, and you're geeking out with me on this, then I'm sure you're going to be lured in by this concept of you can tell LinkedIn you want to rotate creative evenly, instead of optimizing to the best click through rate. So fight that urge. The reason why this is is it's really a misnomer in the way that LinkedIn presents it. It's not going to show both ads evenly to that audience. What it's going to do is enter them both into the auction evenly. But of course, LinkedIn is going to give different relevancy scores to each of those ads, meaning that the one that performs higher is going to get shown more, it's going to win more auctions, and it's going to win them at a lower price. And the poor performer won't show as often. So if you select this option, you'll find that even though you're rotating evenly, you still end up with a mismatch in your impressions and your clicks. So I call the rotate evenly option, the charge me more and show me less button. I don't like pushing that button. But there is a solution for this issue coming. LinkedIn announced that they're going to have a split test option coming where you'll effectively be able to split test your different ads against each other, and it actually will split them 50/50. I keep asking LinkedIn how this works with the auction and how it avoids falling into the same trap as the rotate ads evenly, but no one's gotten back to me on that one yet. I figure it's probably implemented the same way that Facebook's is because Facebook has an A B testing option as well. But I haven't found anyone who can tell me how Facebook pulls it off, either. So if any of you know reach out, I would love to hear how this interacts with the auction. All right, I've got the episode resources coming up for you right now. So stick around. 24:51 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 25:02 Resources Alright, got some great resources for you. The first is that split test calculator. It's called splittestcalculator.com. It's a great one to go and pop your your stats from your campaigns into and see if they're significant or not. The next is, if you haven't listened to it Episode 15, all about benchmarking, you'll see that option that link right in the show notes below. And you'll also see a link to Episode Seven, all about account structure. This will give you a little bit more insight into how we structure and account for manageability and for testing. And if you're new to LinkedIn Ads, or you have a colleague, who is point them towards the LinkedIn ads course on LinkedIn Learning. There's a link to that below as well and it's a great intro course into LinkedIn. And because it's on LinkedIn Learning, it is ultra cheap. It is literally 1/24th for the cost. If you had me come and train your team on exactly the same material. Make sure you look down at your podcast player and hit that subscribe button, make sure that you've got every one of these episodes coming at you. And please do rate the podcast. And then if you leave us a review, I would love to shout you out as well. And then finally, if you have any ideas or questions or topics that you'd want to cover here on the podcast, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week, cheering you on in your LinkedIn Ads initiatives.

我之前做了一些測試，每個星期都會發兩個無重複的教學電郵給我的訂閱用戶，大約四千多名，今次測試他們未點進看內容之前，只看標題的話，怎樣的標題可以吸引用戶點擊。 https://www.hdcourse.com/email-marketing/ab-test/

今天跟大家分享關於電郵營銷的AB test，如果平時有用電郵營銷，無論在mailchimp或activecampaign還是其他軟件，一般都會有一個功能叫AB test，Mailchimp要用付費版，免費版不提供AB test。https://www.hdcourse.com/email-marketing/ctr-ab-test/

In this episode, Jay and Ramon are joined by Robby Switzer and Nathan Otwell from SHOPANOVA.SHOPANOVA is an agency that helps online stores get massive eCommerce growth. They specialize in paid media, specifically Facebook and Instagram ads.Facebook and Instagram ads are a popular growth channel for eCommerce businesses.The wide audience on these platforms allows new brands to reach a ton of consumers with a smaller advertising budget.But running Facebook ads does not always guarantee success.There is a learning curve to running ads and, if you’re not careful, you could end up spending thousands of dollars with no return.So how can you position yourself for the best return on ad spend (ROAS) possible? SHOPANOVA has some suggestions.We’ll discuss what’s the most important metric you should be measuring in ad campaigns, according to the experts.We’ll also talk about when you should run ads, how long you should wait before killing campaigns, and the importance of collecting data through Facebook’s pixel. To learn more about SHOPANOVA, visit: https://shopanova.com or https://shopanova-and-me.comIf you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.

In this episode, Jay and Ramon are joined by guest Evan Rallis, Marketing Product Manager at MarketerHire.MarketerHire is a premium marketer network that helps connect expert freelance marketers with businesses quickly and seamlessly.Finding success in marketing, especially ad campaigns can be a daunting task for eCommerce brands.As a result, some brands are turning to freelance marketers who are experts in paid social to help make their ads overperform, scale, and generate a ton of revenue for their business.But what type of person should you use to run your ads?Should it be in-house, should it be a freelancer, should it be an agency or should you hire someone fulltime? Also, should the person in charge of ads change depending on the stage of your business?We’ll discuss who would be the best person to run your ads depending on which stage of the business you are in.We’ll also go in-depth on how you can get your ads to perform better and what you can do to scale ads and revenue with a small budget. To learn more about Evan’s company, MarketerHire, visit: https://marketerhire.com/If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.

In this episode we talk with Tim Stewart, the Founder of website optimisation and analytics company Trs Digital. Tim talks candidly about his business, the future of CRO and the challenges that face CRO vendors

A Content funnel is one of the three vital funnels for a health supplement company.This episode's guest is Dr. Karen Vieira, she’s the CEO and President of The Med Writers. She holds a PhD in Biochemistry & Molecular Biology as well as a Master of Science Management and was a former Research Scientist at Kraft Foods. The Med Writers provides effective marketing and technical writing to clients in the health niche. Some of their clients include TwinLabs, Abbott, Johson & Johnson, the NIH and more. Hiring The Med Writers’ team of biomedical scientists and doctors is like pressing the easy button for professional supplement writing. When you’re looking for authoritative content in the healthcare space, whether it’s web content, articles, white papers or more, go to https://themedwriters.com or her sister company http://makeasupplement.comBrought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

In this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency.  John reveals what's the difference now he's on the 'other side of the fence' and seeing things from a slightly different perspective.

Comment trouver le bon prix ? Celui qui va maximiser votre chiffre d'affaire ? Il existe une méthode pour cela : la méthode de l'AB test.  Et si vous ne deviez retenir qu'une chose de ce podcast retenez ceci : il faut tout tester, tout le temps.

We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey. How does Olivia increase conversion rates and ensure landing pages are optimized to succeed? Listen in. Resources and links discussed: Follow Olivia on Twitter @ortdesign Learn more about Directive Consulting Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

This episode we'll be looking at the top 4 levers to A/B test for selling dietary supplements using direct response marketing.Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

Sandeep Shah is the product director for Conversion Rate Optimisation specialist Webtrends Optimize. Having been with the company almost since he left university, Sandeep is passionate about delivering solutions to clients that help them to drive their online business.Although Sandeep is on the board, he regularly attends pre-sales meetings. We find out why he is such a fan of being face to face with potential customers. 

Hire pre-vetted freelancers within days, not months. Schedule a Call Hire Sign Up Pricing Case Studies Apply as a Freelancer Apply as an Agency How It Works Weyk Global Fixed-Rate Packages Hire Administrative Assistants Hire Community Managers Hire Content Writers Hire Copywriters Hire Designers & Developers Hire Email Marketers Hire Growth Marketers Hire Marketing Advisors Hire Paid Advertising Specialists Hire Public Relations Pros Hire SEO Specialists Hire Social Media Strategists Hire Strategy Consultants Divisions Commercial Political Non-Profit About Us Overview Skills Clients Bookstore Business & Operations Brand & Identity Marketing & Measurement Workshops Entry-Level Intermediate Advanced If you're reading this, you've probably heard about how the podcast got started. Thanks for listening and feel free to email me with questions at hey@weykglobal.com or call/text to let me know you just got your dream job. If you're still looking for a job, or are currently looking for talent, keep reading! Thanks, Zachary (402) 850-3076 If you're one of our loyal listeners, please consider contributing to keep us going. View Patreon Page (6 Levels Available) or visit Fundly Cash.app Amazon Venmo --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/zachary-lukasiewicz38/support

Op welk moment van het conversie optimalisatie traject zet je precies een A/B test in? Ik leg het je uit!

Fremdsprachen in 3 Tagen mit Monika Cuzma Cépeda Eine Fremdsprache in 3 Tagen lernen? Das hört sich unglaublich an. Heute spreche ich mit Monika Cuzma Cépeda. Sie ist Speaker und Trainerin für Fremdsprachen und verspricht genau das. Wie das geht, das versuchen wir heute raus zu bekommen. Monika könnt ihr hier kontaktieren: Xing: Profil Monika Cuzma Cépeda Facebook: https://www.facebook.com/die.fremdsprachen LinkedIn: Profil Monika Cuzma Cépeda Instagram: https://www.instagram.com/monikacuzmacepeda/ Webseite: www.die-fremdsprachen-loewin.com Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

Design Thinking mit Michael Weber Heute haben wir einen Spezialisten bei uns im Podcast. Michael Weber von den Creator Collectiv spricht heute mit uns über Kreativität und wie uns Design Thinking dabei hilft. Michael könnt ihr hier kontaktieren: Twitter: https://twitter.com/mwinfoFacebook: https://facebook.com/mwinfoLinkedIn: https://www.linkedin.com/pub/michael-weber/1/5a6/816Webseite: https://creators-collective.com Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy.However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue!Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey.How does Olivia increase conversion rates and ensure landing pages are optimized to succeed? Listen in.

We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey. How does Olivia increase conversion rates and ensure landing pages are optimized to succeed? Listen in. Resources and links discussed: Follow Olivia on Twitter @ortdesign Learn more about Directive Consulting Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Nachdem der Markt im B2C E-Commerce recht stabil verteilt ist, zieht nun die B2B Branche nach und macht sich Gedanken, welchen Nutzen Sie aus der Digitalisierung und dem Netz ziehen kann. Alexander Steireif ist Experte im Bereich B2B E-Commerce und gibt hierauf passende Antworten. Alexander könnt ihr hier kontaktieren: Xing: Alexander SteireifLinkedIn: Alexander SteireifFacebook: Alexander SteireifInstagram: Alexander SteireifWebseite: www.steireif.com Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

W 10 odcinku Marketingu w Wersji Audio dowiesz się, jak nie popełniać najczęstszych błędów w testowaniu A/B.Wersja oryginalna materiału znajduje się na moim blogu:https://charzynska.pl/analityka/bledy-testy-ab/

Mit Christian Keller von Kellerdigital spreche ich heute über seinen Werdegang und seinem Online Spezialgebiet: „Funnel Systeme“. Was ist ein Funnel-System? Was gibt es zu beachten und was sind die Erfolgsfaktoren? Auf all diese Fragen gibt Christian uns eine Antwort. Aber hört selbst. Christian könnt ihr hier kontaktieren: XING Facebook LinkedIn Webseite Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

It’s a special St. Patrick’s Day FOX Sports Sunday with Jonas Knox and Brady Quinn where the guys dissect all the big NFL free agency signings of the past week including a complete breakdown of Le’Veon Bell’s contract. They also give updated predictions for the Browns and Raiders seasons following their acquiring of wide receivers Odell Beckham and Antonio Brown. The guys analyze the Giants latest moves and defend General Manager Dave Gettleman's heavily criticized direction for the franchise. Lastly, the guys preview March Madness talking Zion Williamson’s performance in the ACC tournament and who his most accurate NBA comparisons are. All that along with Headline or Lie and Over/Unders. Don't forget to join the show's March Madness Bracket Challenge at  https://www.foxsports.com/fantasy/collegebasketball/tourney/group/?abTest=jw-player&group=50480 Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Heute spreche ich mit dem Nico Zorn. Nico ist langjähriger Experte für E-Mail Marketing und Customer Relationship Management (CRM). Wir sprechen über Online Marketing, im Speziellen natürlich über E-Mail Marketing, seiner Herkunft und seiner unternehmerischen Leidenschaft. Seine Buchempfehlungen sind: Denken hilft zwar, nützt aber nichts: Warum wir immer wieder unvernünftige Entscheidungen treffen von Dan Ariely How To Succeed in the Relationship Economy: Make Data Work for You, Empathise with Customers, Grow Valuable Relationships von Matt Lindsay Nico könnt ihr hier kontaktieren: XING Facebook LinkedIn Twitter Instagram Shownotes Saphiron GmbH emailmarketingblog.de Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

When it comes to picking the right cover, title and description for your book, your opinion as the author may be biased because you already know exactly what your book is about and what’s inside. For those coming across your book for the first time, though, it’s important to take into consideration what they are attracted to. Finding this out requires testing, which can either be done on Facebook, or as Kim Kohatsu and I will talk more about, a site called PickFu. This site allows users to test out their covers, descriptions or titles for users to judge which one they like best, and the best part is that users leave feedback about what they liked and disliked. For more information, visit the show notes at https://kindlepreneur.com/e43

In Teil 2 sprechen wir weiter über das Thema blogging, heute jedoch ohne Mira, dafür mit Andreas und Norbert. Wir sprechen darüber, welchen Content wir kostenlos rausgeben, wie Ihr euren Blog vermarkten könnt sowie über die verschiedenen Content Formate. Ausserdem gibt es eine paar Tooltipps für Eure Blogs. Shownotes Infografiken Baukasten https://www.canva.com/templates/infographics/ Plugin Liste für DSGVO konforme WordPress Plugins https://wp-ninjas.de/wordpress-plugins-dsgvo Picks Icons for everything, Over a million curated icons, created by a global community: Both free and paid members (40 ¢ pro Jahr) get access to all the icons. As a free member, you must give credit to the icon’s designer each time you use their icon. NounPro members get unlimited royalty-free licenses, can download icons in any color. blogparaden.de Notability , iPad Notiz App in erste Linie für die Eingabe mit Stift, nun auch mit Handschrifterkennung. Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

Heute mit Mira alleine geht es um Blogs und bloggen. Warum es immer eine gute Idee ist, einen Blog zu haben, welche Arten von Blogs es gibt, welche Ziele wir mit unseren Blogs verfolgen und welchen Content wir wie und warum anbieten. Aber wir wollen nicht alles schön reden, Blogs machen ggf. viel Arbeit. Lasst Euch überraschen! Picks Boxcryptor - verschlüsseln der Dropbox Google Docs - zum Transkribieren von gesprochenen Texten Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

Social Media gehört heute zum festen Bestandteil des Online Marketings. In einer äusserst vergnügten Runde diskutieren wir heute über den „Zeitfresser“ Social Media und wie dieser zeitsparend eingesetzt werden kann. Dazu erzählen wir von unseren Workflows und welche Tools uns das Social Media Leben deutlich vereinfachen. Picks 5 second journal - The Best Daily Journal and Fastest Way to Slow Down, Power Up, and Get Sh*t Done Sonix, vollautomatisierte Transkription auch in deutsch, 30 min-Test gratis – dauerhaft kostenlos: google.docs Gelorevoice - Labsahl für die Stimme bzw. den Hals, Meta Tag Analyzer liefert einen ersten Überblick über den Stand der SEO OnPage Optimierung. Neben den Metatags werden Überschriften, Keywords und  Kombinationen sowie Performance der Webseite überprüft. Shownotes MeetEdgar Postplanung: www.Hootsuite.com , www.Buffer.com , www.IFTTT.com , www.Onlim.com Facebook Planungstool (funktioniert auch für Events) Statistik-Funktionen der Netzwerke (Facebook zeigt Dir tage- und stundenweise, wann Deine Fans auf der Plattform aktiv sind) Newsaggragatoren: www.10000flies.de , www.Rivva.de , www.Nuzzel.com , www.Buzzfeed.com , www.Buzzsumo.com , www.Feed.ly SoMe Bildgrößen 2018: https://t3n.de/news/social-media-bildgroessen-2017-808823 Link-Verkürzer mit Statistikfunktion: z.B. www.bit.ly  oder www.yourls.org   Grafik-Tool: www.canva.com Tools für optisch ansprechende Zitate: www.recite.com und www.wordswag.com Bilddatenbank: www.pixabay.com   Redaktionsplan kostenlose Excel-Vorlagen: https://www.onlinemarketing-praxis.de/social-media/social-media-redaktionsplan-muster-als-vorlage Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E14 – Customer Journey Wer Kunden über das Internet akquirieren möchte sollte die Customer Journey im Auge behalte. Die wenigsten Produkte werden direkt gekauft. Meist benötigt es mehre "Kontaktpunkte" mit dem Produkt oder der Dienstleistung, bis ein Nutzer bereit ist Geld auszugeben. In der aktuellen Folge beschäftigen wir uns genau mit diesen Punkten (Customer Journey). Wir besprechen, welche es gibt, wie man sie nutzt und wie man das ganze messbar machen kann. Picks Meistertask, Desktop und App zur Taskverwaltung iOS, Android?), gemeinsame Pflege der Tasks im Team von Projektboards, Verknüpfung mit Dropbox, Kamera etc. GeoTag-Generator, GeoTag-Daten werden fürs Local SEO immer wichtiger. Dieser kostenlose Generator erstellt den passenden Tag in Sekundenschnelle. ChocoBrain, Inbound Marketing Software, ab 89€/Monat   Ninox Datenbank für MacOS und iOS,  39€ (macOS) Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E13 – Marketing mit Gruppen Erst gab es das Usenet, dann Online-Foren und heute sind es die Gruppen, welche Menschen in sozialen Netzwerken zum Diskutieren über „Gott und die Welt“ nutzen. Gruppen sind Stammtisch, Klassenzimmer oder Seminarraum zugleich. Wir sprechen heute darüber, wie diese Gruppen für das eigene Marketing genutzt werden können und was es dabei zu beachten gibt. Picks Facebook Group Admins - FB Gruppe für Gruppenadministratoren. Sizzy.co - Wie sieht meine Website, mein Blog, mein Shop auf verschiedenen mobile Devices im Hoch- und Querformat aus (iPhone 4, 5, 6, 7 Plus, iPad Air, Nexus 6P, Galaxy S4, Nexus 7) Filtern nach Apple/Android und nach Smartphone/Tablet möglich, Keyboard einblendbar. Libratone Zipp* - Mobiler AirPlay (2) Multiroom Lautsprecher mit sehr gutem Klang und sehr verlässlichem AirPlay,  (*affiliate Link) Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E12 – Kreativitätstechniken Wie steht es um Eurer Kreativität? In jedem von uns steckt Kreativität, mal mehr mal weniger. Es gibt aber zahlreiche Techniken und Methoden, welche die Kreativität fördern und mit denen man Struktur in die Ideen bekommt. Sei es für einen selbst oder mit dem ganzen Team. Diese Techniken stehen heute im Fokus der aktuellen Ausgabe. Picks Kleiner Kalender, Online-Kalender mit Auflistung nationaler und internationaler Motto-, Aktions- und Gedenktage inkl. Erläuterung des Hintergrunds – das bringt einen immer wieder auf neue Ideen …   IdeaFlip, digitales Flipchart,  Voice Record, Voice Recorder für Audioaufnamen mit sehr viel Konfigurations- und vor allem Exportmöglichkeiten. iOS, Kostenlos mit 7,99€ InApp Kaufoption. Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E11 – Social Media Guidelines In Episode 10 haben wir das Thema schlechte Bewertungen und Shitstorms angesprochen. In dieser Ausgabe diskutieren wir nun, was man präventiv machen kann um schlechte Bewertungen bzw. Shitstorms in den Sozialen Netzwerken zu verhindern. Dazu gehört die Shitstormskala , Social Media Guidelines, Krisenpläne und die 7 Goldenen Regeln, wenn es doch mal daneben gegangen ist. Picks Mail Butler für Apple MAIL  - Zeitverzögertes senden, Textbausteine, Aufgaben und Texte daraus generieren, Anbindung an Evernote und Co, Emails in Schlafpostfach, Lesebestätigung usw. Facebook-Ortssuche, Facebook-User aus einem bestimmten Ort suchen (funktioniert nur, wenn der User die Info hinterlegt hat und Du bei FB eingelogged bist!)   Waze, alternativer kostenloser Routenplaner/Navigationssystem, mit Anzeige der Höchstgeschwindigkeit, Warnung bei Überschreitung, Blitzer und Polizei Warner, Community Funktion,  vorgeplante Routen zu definierter Zeit, Kalenderverknüpfung und Spotify Integration, für iOS und Android verfügbar. Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E10 – Bewertungen im Netz und der Umgang damit Was wäre das Internet ohne Sternchen. Rezensionen in Form von Sternen und ggf. auch Text sind heute aus dem Netz kaum wegzudenken. Alles wird Bewertet; Produkte, Orte, Personen, Dienstleistungen und natürlich auch Podcasts ;-). Wir sprechen über Bewertungen und klären, warum diese nützlich und wichtig sind, wie man dazu kommt und wie man mit schlechten Bewertungen umgehen sollte. Picks App Remente, kostenlose App um Ziele/Pläne in kleine Schritte zu unterteilen IOS und Android ;)  LuckyCloud – deutscher Anbieter von sicheren Cloud-Lösungen (LuckyStorage), bei dem Inhalte zeitlich befristet eingestellt werden können. Audio- und Video-Dateien können mit Download-Schutz versehen werden. Übrigens mit 100% Ökostrom aus Deutschland gehostet.  QNAP NAS als interne Server und eigene Cloud Lösung für beliebige Daten Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E09 – Google Marketing Google ist heute weit mehr als eine Suchmaschine für Webseiten. Zahlreiche Google Dienste spielen ihre Ergebnisse bei Suchanfragen aus, sodass die Sichtbarkeit der organischen Ergebnisse immer mehr in den Hintergrund rückt. Wir möchten heute einen Überblick geben, welche Dienste es gibt und wer, wo dabei sein sollte. Picks safefrom.net - download von beliebigen Inhalten die in Webseiten eingebunden sind, aber nicht als Download verfügbar sind. z.B. YouTube Videos, Mediatheken etc. - kostenlos. Startleitfaden zur Suchmaschinenoptimierung  von Google herausgegeben Forecast - Mac-Anwender, die sich mit der Erstellung von Podcast-Episoden beschäftigen, sollten einen Blick auf die gerade freigegebene, erste Beta der Desktop-Applikation Forecast werfen. Freie App zur Nachbearbeitung mit vielen hilfreichen Funktionen: Metadaten Kapitelmarken, Cover-Bilder, Titel uvm. Danke für den Tipp an Gordon Schönwälder, MindView - Software für MindMapping mit Gantt-Chart - 349,- EUR Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E08 – Live im Netz Wir sind zwar noch nicht live mit unserer Sendung, aber wir unterhalten uns über das Für und Wieder von Live Videos in Facebook. Ausserdem sprechen wir über Tools und Inhalte für einen gelungenen „Live-Auftritt“. Picks belive.tv ab 12 Dollar im Monat Beiträge auf Google My Business, Der Google My Business-Kasten ist um eine wertvolle Funktion erweitert worden: Der aktuelle "Beitrag" wird prominent mit Bild angezeigt. Ideal, um auf künftige Veranstaltungen oder aktuelle Angebote aufmerksam zu machen, Spark, E-Mail Client für iOS und MacOS, Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E07 – Podcasting Teil 2 mit Gordon Schönwälder So, lange hat es gedauert, aber nun ist der 2. Teil unserer Podcast Miniserie raus. Heute als Gast mit dabei, Gordon Schönwälder, auch bekannt als Podcastheld. Mit seiner Firma Podcasthelden berät er Unternehmen im Bereich Audio- und Podcast-Marketing. Wer wäre also besser geeignet um uns beim Thema Marketing mit Podcasts zu unterstützen. Picks zoom.us - Kollaborationstool für 2er- und Gruppenbesprechungen (Basisvariante kostenlos) sowie Zusatzpaket für Webinarräume, Konferenzraumlösungen und Cloud-Aufzeichnungen, Fotorollo - Textilfotorollo Google Chrome - Browser mir der einzigartigen Möglichkeit Nutzer zu definieren mit extrem hilfreichen Folgen Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E06 – Marketing Optimierung und AB Test Mit viel Freude gehen wir dieses mal das Thema Optimierung an. Dabei haben wir uns vor allem den AB Test rausgepickt und geben jede Menge Tipps und Hinweise wie man einen AB Test durchführen kann und auf was dabei zu achten ist. Picks 50 AB-Testing Ideen, Ideensammlung in Gruppen unterteilt Lumen5.com, Video aus Blogartikel machen Google Optimizer, A/B Tests aus Basis von Google Analytics Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

S02E06 – Marketing Optimierung und AB Test Mit viel Freude gehen wir dieses mal das Thema Optimierung an. Dabei haben wir uns vor allem den AB Test rausgepickt und geben jede Menge Tipps und Hinweise wie man einen AB Test durchführen kann und auf was dabei zu achten ist. Picks 50 AB-Testing Ideen, Ideensammlung in Gruppen unterteilt Lumen5.com, Video aus Blogartikel machen Google Optimizer, A/B Tests aus Basis von Google Analytics Besuche unsere neue Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

Marco Paolini domanda: "Come posso fare A/B split test avendo un modo efficiente ed efficace di raccogliere e analizzare i dati?" Scopriamo insieme cosa sono i test A/B e come usarli al meglio per la nostra attività digitale.

Marco Paolini domanda: "Come posso fare A/B split test avendo un modo efficiente ed efficace di raccogliere e analizzare i dati?" Scopriamo insieme cosa sono i test A/B e come usarli al meglio per la nostra attività digitale.

Launching a product or service? Let me take you "behind-the-scenes" of my own podcast launch and how I researched, user tested and A/B tested several elements of the messaging prior to taking it live. The post What Your First AB Test Should Be… And Why [OMP 022] appeared first on Online Marketing for Profits.

Launching a product or service? Let me take you "behind-the-scenes" of my own podcast launch and how I researched, user tested and A/B tested several elements of the messaging prior to taking it live.

Brad Van Vugt and Matt Harris talk about transactional emails – how to send your users emails they'll act on at critical moments in your application's lifecycle.