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Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including: 1) Ethical failures with data 2) Why we need to tell the hard truths 3) The important difference between being nice and being kind 4) An interactive discussion on AI tools and training
Kaffeen Espresso | supercharged agency new business & marketing
Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to focus on and many other shortcuts to bossing your copy content. This is the first / second of a two part episode. (delete as appropriate)Listen into this two-parter episode for answers to questions like:Who is better at copy that converts: B2B or B2C businesses?What are the opportunity costs for B2B of not addressing this?Any advice on how to nail great email strategy when you don't have a dedicated marketing person?What is an 'evergreen' email strategy, and why should businesses know about it? How do you recommend businesses new to converting copy writing get started? What are you excited about within the email and copywriting in the next few years? >> https://inkhouse.org.uk/>> https://www.instagram.com/inkhousewriting>> https://www.linkedin.com/in/eman-i307>> Be Your Own Copywriter https://inkhouse.lpages.co/byoc-e/>> The Email Rules The FREE 35-minute fast-track email class that teaches you how to boost your conversions and sales through email http://bit.do/email-rules
Kaffeen Espresso | supercharged agency new business & marketing
Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to focus on and many other shortcuts to bossing your copy content. This is the first / second of a two part episode. (delete as appropriate)Listen into this two-parter episode for answers to questions like:Who is better at copy that converts: B2B or B2C businesses?What are the opportunity costs for B2B of not addressing this?Any advice on how to nail great email strategy when you don't have a dedicated marketing person?What is an 'evergreen' email strategy, and why should businesses know about it? How do you recommend businesses new to converting copy writing get started? What are you excited about within the email and copywriting in the next few years? >> https://inkhouse.org.uk/>> https://www.instagram.com/inkhousewriting>> https://www.linkedin.com/in/eman-i307>> Be Your Own Copywriter https://inkhouse.lpages.co/byoc-e/>> The Email Rules The FREE 35-minute fast-track email class that teaches you how to boost your conversions and sales through email http://bit.do/email-rules
Bottoms up! In this weeks episode Susi and Randall discuss awkward hook ups, Tinder stories, and getting caught in the act of making gravy. From girls using tinder to get rides to work to having sex midday at a park, this episode has it all. We also have our first tie in Would You Rather and have a hilarious Drunk Story sent in from a listener! So pour yourself a Scallywag Rum and enjoy...or else! This episode is brought to you by Manscaped. Get 20% off and free shipping with the code BTH at http://www.Manscaped.com Are you a content creator? Check out Inkhouse and make Merch at https://shopcustommerch.com Help us make a difference! You can donate and help people suffering from mental illness at https://www.mhanational.org Follow our instagram for weekly updates, drink tutorials, and to participate in our Would You Rather poll. Send us your Drunk Stories at: https://www.instagram.com/beforethehangover/ Susi's Social Media: Tiktok: https://www.tiktok.com/@susi.vidal Instagram: https://www.instagram.com/susividal/ Randall's Social Media: Tiktok: https://www.tiktok.com/@freshcutrandall Instagram: https://www.instagram.com/freshcutrandall/ --- Support this podcast: https://anchor.fm/beforethehangover/support
Investing in yourself is a critical aspect of developing and expanding your business. In this episode, I speak with Eman Ismail about her journey to entrepreneurship, the investments she made in herself and her business, and how she has mastered the art of using testimonials to grow. The tips she provides on testimonials, in particular, are a can't miss portion of this week's episode with actionable insights. Eman Ismail is the founder and owner of Inkhouse, a U.K.-based copywriting and email conversion firm supporting six-figure online business and e-commerce brands. She has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, and Belinda Weaver from the Hot Copy Podcast. She holds regular copywriting workshops in partnership with Lloyds Business Bank. For more on Eman Ismail, visit inkhouse.org.uk.--Khalida DuBose is a business mentor and crowdfunding coach. She has supported more than a thousand crowdfunding campaigns and project creators in their quest to bring their dreams, passions, and ideas to the world. For more information on Khalida, visit khalidadubose.com. Instagram: @khalida.duboseEmail: khalida@blackgirlbusinessbar.com.--The Black Girl Business Bar is produced by Zuri Berry (@ZMCPodcasts). Music by Vincent Tone.
What's the worst advice you've ever gotten? Probably to listen to this podcast. This week Susi and Randall explore past advice they received and childhood beliefs they once had. From pointing your toes at someone to what say at a job interview to first love advice, we got it all. Susi also takes a shot for believing there is no difference between Coke and Pepsi. We play Would You Rather and listen to your Drunk Stories! So grab an actual screwdriver and mix your drink and please don't listen to any of our advice! This episode is brought to you by Manscaped. Get 20% off and free shipping with the code BTH at http://www.Manscaped.com Are you a content creator? Check out Inkhouse and make Merch at https://shopcustommerch.com Help us make a difference! You can donate and help people suffering from mental illness at https://www.mhanational.org Follow our instagram for weekly updates, drink tutorials, and to participate in our Would You Rather poll. Send us your Drunk Stories at: https://www.instagram.com/beforethehangover/ Susi's Social Media: Tiktok: https://www.tiktok.com/@susi.vidal Instagram: https://www.instagram.com/susividal/ Randall's Social Media: Tiktok: https://www.tiktok.com/@freshcutrandall Instagram: https://www.instagram.com/freshcutrandall/ --- Support this podcast: https://anchor.fm/beforethehangover/support
That's a deal breaker! In this week's episode Susi and Randall debate on different red flags and deal breakers on a first date! From talking to much about yourself to staring too much at your forehead, these are the type of things that will end a date early. Randall brings a folder to every date and tests every girl. Susi thinks girls haver more sex than guys. We do another round of Would You Rather and introduce a new segment called Drunk Stories! We pick a random listener of the podcast who tells his hilarious drunk story! Grab a Cherry Moscow Mule and laugh with us babe! This episode is almost a Chef's Kiss....almost. This episode is brought to you by Manscaped. Get 20% off and free shipping with the code BTH at http://www.Manscaped.com Are you a content creator? Check out Inkhouse and make Merch at https://shopcustommerch.com Help us make a difference! You can donate and help people suffering from mental illness at https://www.mhanational.org Follow our instagram for weekly updates, drink tutorials, and to participate in our Would You Rather poll. Send us your Drunk Stories at: https://www.instagram.com/beforethehangover/ Susi's Social Media: Tiktok: https://www.tiktok.com/@susi.vidal Instagram: https://www.instagram.com/susividal/ Randall's Social Media: Tiktok: https://www.tiktok.com/@freshcutrandall Instagram: https://www.instagram.com/freshcutrandall/ --- Support this podcast: https://anchor.fm/beforethehangover/support
The world is opening back up and so are we! In this week's episode Susi and Randall discuss how the pandemic is over? Randall enjoyed seeing everyone lose their minds like him and Susi lost a lot of friends (but gained some). Both Susi and Randall obeyed the law and yet still got a lot of action on tinder! Can we go back to "normal" if we weren't normal in the first place? Who cares! We also play an intense game of WYR and take more shots! And you should too! Make yourself an old timey Cucumber Gin Gimlet and reminisce on losing your mind in isolation! This episode is brought to you by Manscaped. Get 20% off and free shipping with the code BTH at http://www.Manscaped.com Are you a content creator? Check out Inkhouse and make Merch at https://shopcustommerch.com Help us make a difference! You can donate and help people suffering from mental illness at https://www.mhanational.org Follow our instagram for weekly updates, drink tutorials, and to participate in our Would You Rather poll: https://www.instagram.com/beforethehangover/ Susi's Social Media: Tiktok: https://www.tiktok.com/@susi.vidal Instagram: https://www.instagram.com/susividal/ Randall's Social Media: Tiktok: https://www.tiktok.com/@freshcutrandall Instagram: https://www.instagram.com/freshcutrandall/ --- Support this podcast: https://anchor.fm/beforethehangover/support
Being Boss: Mindset, Habits, Tactics, and Lifestyle for Creative Entrepreneurs
As a creative entrepreneur or small business owner, making the sale can be the most intimidating part of the job. But with one addition to your process, it can be a whole lot easier. That addition is client testimonials. In this episode, Eman Ismail from InkHouse joins us to talk about the power of business testimonials; from how to ask for review from clients, to how to use testimonial marketing, and how testimonials can help you understand your customer and business better. Get full shownotes for this episode here >>—Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
As a creative entrepreneur or small business owner, making the sale can be the most intimidating part of the job. But with one addition to your process, it can be a whole lot easier. That addition is client testimonials. In this episode, Eman Ismail from InkHouse joins us to talk about the power of business testimonials; from how to ask for review from clients, to how to use testimonial marketing, and how testimonials can help you understand your customer and business better. Get full shownotes for this episode here >>—Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
In this episode, Kip walks with Beth Monaghan - CEO of Inkhouse, an integrated PR agency specializing in B2B technology, with offices across the country. Beth shares her experience coming through the pandemic while running a company and recovering from a cancer diagnosis. You will hear many pearls of wisdom around discovering the value in embracing your authentic self.
Email has become as ubiquitous a form of communicating with customers as any of the traditional marketing mediums, and in an increasingly digital world, emails couldn't be more valuable in helping customers to make a decision on what and what not to buy. It's a powerful tool and really makes money when it works, but despite many small business reporting having an email list, email marketing is still hugely under-utilised. For this episode of The Resilient Retail Game Plan, I've enlisted email strategist and copywriter Eman Ismail. She never gets bored of talking about the power of email and uses her talent for creating online correspondence to help fire up conversion rates, evergreen sales, and turn fans into super-fans. We spend this podcast discussing the importance of establishing connections and honouring the access that an email gives business owners to their customer base, as well as tips for where to start with developing sales sequences and the importance of celebrating the unsubscribers. Get in touch with Eman about working together at Inkhouse.org.uk and you can follow and connect with Eman at: https://www.instagram.com/inkhousewriting/ https://www.facebook.com/inkhousewriting/ https://twitter.com/inkhousewriting
For most authors, email marketing is a four letter word. They cringe at the idea of growing an email list and writing a newsletter, thinking they’d be treated as spam and wondering who would be interested in what they would have to say.Perhaps I’m describing you?But the fact is, email marketing is the most powerful tool in your book promotion toolbox. Unlike social media, you own your newsletter list and aren’t reliant on algorithms to deliver your content. Plus, email marketing utilizes your number one skill: writing!If you’re still with me, chances are you’re curious about email marketing, but want to make sure you get it right. That’s why I’m so excited to share my conversation with today’s guest, Eman Ismail. Eman is a copywriter, storyteller, pizza-lover, certified Ravenclaw, and the founder of InkHouse, where she helps business owners and non-profits communicate who they are, what they do, and how they do it. In today’s interview, she breaks down the different types of email marketing campaigns, shares some of her biggest email pet peeves, and how authors like you can nurture and sell your audience via email.
Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk) she helps 6+ figure online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans. She's worked with powerhouses like Emily Thompson from Being Boss and holds regular copywriting workshops in partnership with Lloyds Business Bank. When she's not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she's binging either podcasts or pizza (but she'd rather you didn't tell her PT that). In this episode we discuss : Eman's journey entering the freelance world as a mother & developing her self worth Common mistakes clients make when creating their email marketing strategy Breaking down Kylie Jenner's email marketing strategy from the good to the bad and ugly! LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH EMAN VIA THE LINKS BELOW: https://www.instagram.com/inkhousewriting/ https://inkhouse.org.uk/ LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode! contact me If you'd like to find out more about working together on your brand, click here
Email marketing is tough. It requires hard work, consistency, and a lot of strategy. When was the last time you emailed your list? Or better yet, got a solid return on your efforts? Establishing a rapport with your audience via email is a powerful way to create genuine relationships without coming across as sleazy or annoying. Today’s guest is Eman Ismail, an email conversion strategist, and copywriter and founder of InkHouse. She shares why you need nurturing emails for your business, how to develop a two-way conversation with your audience, how to get new subscribers on your list--and what to do next to build the relationship. Be sure not to miss Eman at The Content Experiment Summit! She tells it like it is and your email audience will thank you for it! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb. 26 for the waiting list. It’s coming up, so don’t miss out! Tune in now! Mentioned in This Episode Be your own Copywriter Course The Email Rules - the fast-track 35-minute mini-class that teaches you how to boost your conversions and sales through email. Also need AAP mini-class info Bridgerton on Netflix Episode 100: The Content Experiment Podcast The Content Experiment Summit About Eman Ismail Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk) she helps 6+ figure online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans. When she’s not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she’s binging on podcasts or pizza (but she’d rather you didn’t tell her PT that). Follow Eman and Inkhouse on Twitter, LinkedIn, Facebook, and Instagram.
Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. About Our Guest Beth Monaghan, CEO & Co-Founder, Inkhouse Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth's been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. A contributor to Thrive, Forbes and Fortune, Beth is also widely cited in outlets ranging from NPR, to Harvard Business Review, Fast Company, Huffington Post, Bloomberg and The Boston Globe. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at InkHouse. In the past year, she introduced GoodInk to support companies that believe in the tight link between doing well and doing good, and a team that is spearheading the firm's integrated PR services. Outside of the office, Beth has been part of the successful efforts to pass the paid family leave, equal pay and transgender rights laws in Massachusetts, and has testified in support of these rights at the U.S. Capitol, before the U.S. Department of Labor, and at the Massachusetts State House. In 2014, she was appointed by Governor Deval Patrick to a task force that studied women's equality in the state of Massachusetts. She currently chairs the board of directors for The Alliance for Business Leadership, a group of progressive leaders; on Eastern Bank's Board of Corporators; and on the Advisory Council for the ERA Coalition, which is working to pass the Equal Rights Amendment. Beth studied PR, creative writing, music, and journalism at Syracuse University and graduated from its S.I. Newhouse School of Public Communications. She lives in the Boston area with her husband and two young daughters.
For close to two decades, PAN Communications president and CEO Phil Nardone has maintained a side gig as an adjunct PR professor at Syracuse University's Newhouse School, giving him unique insight into who the industry's up-and-comers are — and what they want. He explores a range of issues surrounding next-gen talent, including whether he would hire his students. Meantime, when InkHouse founder and CEO Beth Monaghan and storyteller in residence Tara Munro discuss Project Curiosity, the initiative they undertook to help the PR industry stop using fear as a means to get consumers' attention.
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
Beth Monaghan, co-founder and CEO of Inkhouse discusses a number of key PR ethics challenges with Ethical Voices, including: What to do when your client asks you to leak confidential documents How to ethically handle high-performing, toxic employees Steps every agency and business can take to help drive panel diversity
A lot of people don’t consider business to be a particularly creative field, but Tara Munro would beg to differ. Munro, a public historian and former museum curator, is currently the storyteller-in-residence at InkHouse, a cutting-edge PR and content marketing firm. In the current episode of Dig Deeper, she holds forth on creativity, parenting, and what it’s like to have the world’s coolest job title.
On Episode 51, I continue my chat with Beth Monaghan about fear and the future of PR. Beth and I started our talk about her thoughts last time. This time, we journey into the real world and her thoughts about the power of community, finding common ground, what’s happening in PR in the era of fake news and me too, and what she sees happening in marketing in the coming months and years. Hope you enjoy the rest of the chat.
On Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post (https://www.linkedin.com/pulse/fear-future-pr-beth-andrix-monaghan/) a while back that got my attention. In today’s world, there is lots of fear in the marketplace. And Beth deals with that every day. So she came up with a guide on how to think a bit differently. Beth is a thoughtful person who has built a great business—so it’s worth a listen. Here’s part one.
InkHouse enterprise tech PR executives Ed Harrison and Keith Giannini explore how B2B tech PR has evolved--from product news, press releases and print magazines, to integrated campaigns and people-based stories that nurture prospects through the sales funnel.
On Episode 2, we’re talking with Meg O’Leary, who cofounded InkHouse about 10 years ago. InkHouse is one of the country’s fastest growing and best PR agencies. Meg and I discuss the evolution of PR in that 10 year span—plus I find out about her recent move to become CMO of a startup.
Business-to-business technology PR used to be scope locked on product news and feeds/speeds - but times have changed. In this episode, InkHouse’s SVP of enterprise technology, Ed Harrison, discusses the evolution of tech PR and today’s imperative to use data to tell stories and position IT teams as heroes. He also sneaks in a quote from The Simpsons.
Women make up almost half the workforce and receive more college and graduate degrees than men. Even so, on average women make less than men by at least 20 percent (more for minorities) in every single occupation where the data is available. No matter what industry you work in: It’s time to reinvent the company model.Beth Monaghan, CEO of InkHouse, is a passionate advocate for gender equality both inside and outside of the office. She has served on a Women in the Workplace Taskforce and she’s currently the Vicechair of The Alliance for Business Leadership. Recently, Inkhouse worked on the nationwide Women’s March in January.Tune into this episode to better understand what systemic changes need to take place at work if we truly want to see women hold equal footing to men on the job. In This Episode How workplace environments reward masculine behaviors Simple ways businesses can reinvent how they approach the gender divide The ways in which women can—and should—embrace who they are at work How men can be better partners in helping women excel Why it’s so important to develop the confidence to trust your gut Quotes in This Episode“When [women] show up, we get heard.” —Beth Monaghan“The culture we’ve inherited privileges confidence over competence.” —Beth Monaghan“I have seen far too many panels on diversity—whether it’s multicultural diversity or gender diversity—populated by 100% white men. How is that representative?” —Beth Monaghan“When you help employees in their personal lives, they will be more likely to help you in your business life.” —Beth Monaghan“Women have been playing by these biased rules for a long time…But we need to just own what we’re good at and stop apologizing for it.”—Beth MonaghanResources The Miracle Morning InkHouse Contact Beth on Twitter and LinkedIn
This InkCast episode features conversations with InkHouse measurement guru Kate Bachman and social media expert Sarah Mitus. Bachman shares the strategies, methods and new technologies available to help PR develop metrics that tie to business impact, including the importance of setting the right measurable goals at the beginning of a campaign. Mitus dives into the latest developments from the most popular social media platforms, including Facebook changes to combat fake news and Snapchat advances designed to enhance the user experience and keep pace with Instagram.
Take The Lead – Conversations with Leaders that Motivate and Inspire – Betsy Myers
In this week’s episode, Betsy speaks with Beth Monaghan who is principal and co-founder of InkHouse, one of the nation’s fastest growing PR firms. Betsy and Beth speak about what it means to be a successful leader. Beth shares her story of starting her own business and the vital lessons she learned along the way about leadership. Some of … Read more about this episode...
We're excited to bring you the fourth episode of the DC House Grooves Meet the Locals podcast. This time around we've got an excellent mix from local stalwart DJ Kochi. Kochi has been contributing to the DC scene for many years as one half of Inkhouse and with his WTF?! Radio show at www.sugarshackrecordings.com, so we're really happy to feature his mix in the Meet the Locals podcast. Over to Kochi to tell us about the mix: "My podcast for DC House Grooves takes the listeners on waves of different subgenres of house music, from deep and soulful to disco. My intent with this mix was to give a little something that will appeal to a broad audience. I used Serato Scratch Live (SL1), two CDJ 1000s and a DJM 800 mixer to create this mix. Some special effects were applied live using the DJM mixer. I hope you dig the vibe and enjoy the mix! You can catch me Fridays from 5-7pm EST on www.sugarshackrecordings.com. I will also be headlining the Evolve one year anniversary in Nashville, TN on 10/18/2014: www.facebook.com/events/1706927506198260/" Kochi Music and Info: www.facebook.com/pages/DJ-Kochi/292083117015 @djkochi
Eman is an email conversion strategist and copywriter, helping business owners and ecommerce brands boost profit and build relationships. Eman is proof that email is not dead, and in fact has seen an increase in investment in email strategy as more companies go digital. > People mistake email for being a one-to-many marketing tool, when it's actually a one-to-one marketing tool. Eman has great advice for people who want to use email as a more meaningful, personal and intimate marketing tool. She also shares some of her favourite resources and authors, to help business owners write better copy. Eman always wanted to be a writer, but had been led to believe the only way to make money from writing was to become the next JK Rowling. After running the communications department for a charity, Eman felt like she needed to address her work-life balance, so made the move to freelance copywriter at the age of 26. > I'm only going to have more responsibilities, I'm only going to have more bills to pay, so if I want to start a business, now is the time. Eman started her copywriting business [InkHouse](https://inkhouse.org.uk) so that she could build a lifestyle that worked for her and her young son. In this episode, she shares some of the rules that help her maintain boundaries between work-life and home-life. [Graham Allcott](http://www.grahamallcott.com/) is the founder of [time management training](http://thinkproductive.co.uk/ "Link: http://thinkproductive.co.uk/") company [Think Productive](http://thinkproductive.co.uk/). This podcast is produced by [Origin](https://origin.fm/).
Dan O'Mahony is GM and EVP at Inkhouse in San Francisco. In this episode, we talk about fostering an environment where young professionals can thrive; reducing employee churn; owned content strategies for startups, and why a crisis comms playbook is necessary for early stage companies.