A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
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Send us a textIn this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and her insights into building and maintaining a consistent sales pipeline, especially during challenging times. From organic growth and strategic partnerships to networking tips and nurturing leads, Phoebe provides actionable advice for creative agency owners and entrepreneurs alike. We cover:The myth of the “feast and famine” cycle and how to avoid itConsistently building relationships to keep your sales pipeline freshDiversifying your pipeline with short, medium, and long-term projectsThe power of consistent networking and relationship-buildingGetting creative with lead generation through blogs, podcasts, and eventsPlanting more seeds than you think you need to ensure your pipeline stays activeBeing open to pivoting your business strategy when needed to explore new opportunities Links & Resources: • Phoebe Dodds on Instagram • Social Capital • Food for Thought>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a text>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textEver feel like you've tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don't work and why a simpler, more sustainable approach delivers results without draining your energy.In this episode, we cover:•Why visibility ≠ strategy•The 4 reasons our LinkedIn system actually works•How to get seen by new people every week•Why performance-based marketing is burning you out•What makes a lead gen system sustainable (and sanity-saving)✨ You don't need to do more. You need to do the right thing—consistently.Check out kaffeen.co/llo and get your system in place before the 10th of May 2025.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textAutomation gets a bad rap—and frankly, it's not fair. In this episode, Charlotte breaks down why the tool itself isn't the problem… it's how people use it. If you've ever felt torn between “doing it all manually” or sounding like a bot, this is your wake-up call to stop choosing between authentic and efficient—because you can (and should) have both.In this episode, we cover:•The difference between lazy automation vs respectful automation•How to use automation without sounding like a robot•Why manual lead gen keeps you small and inconsistent•What smart systems can do for your energy, confidence, and growth•The role of automation in lead generation that feels humanRespectful systems aren't the enemy. They're your edge.✨ Feeling like this might be your moment? It is.Check out kaffeen.co/llo and get your system in place before the 10th of May 2025.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textIt's not the price of tools or courses that holds most creative businesses back—it's the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confidence, time, money, and mental bandwidth.In this episode, we cover:•Why “busy now” ≠ “booked later”•The mental weight of inconsistent marketing•What happens when referrals dry up•How a simple system can protect your pipeline•Why luck isn't random—it's generated by momentum✨ Feeling like this might be your moment? It is.Check out kaffeen.co/llo and get your system in place before the 10th of May 2025.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textIf you've ever thought, “I should be further along by now”—this one's for you. In this episode, we bust the myth that you're behind and explore the powerful shift that happens when you decide you're ready. It's not about perfection. It's about momentum. Charlotte shares why feeling “stuck” is often just the final stage before a breakthrough—and how to act on it.In this episode, we cover:•Why the percolation phase (yep, like coffee) is crucial to your growth•The real reason smart creatives delay sales and lead generation•The mindset shift from “I'm not ready” to “I choose to move”•What happens when you stop waiting and take imperfect action•A sneak peek into LinkedIn Lead Liftoff—your done-for-you system to attract clients✨ Feeling like this might be your moment? It is.Check out kaffeen.co/llo and get your system in place before the 10th of May 2025.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textIn this episode of Kaffeen Espresso, we're joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A process, and why deal terms often matter more than valuation.As an expert in helping small- to mid-sized marketing services firms navigate acquisitions, Jonathan unpacks what agency owners should focus on to make their businesses sellable and scalable. Whether you're considering a future sale, planning succession, or just curious about how to increase your agency's value, this episode is packed with actionable advice.What You'll Learn:How buyers assess agency value (and what surprises most sellers).The critical importance of deal terms over valuation alone.Why agency founders need to focus on reducing their reliance on the business.The role of inbound marketing in boosting firm value.Navigating the emotional toll of selling a business and separating personal identity from the agency.Resources & Links:Visit Punctuation's website: punctuation.comCheck out Punctuation's insights: punctuation.com/insights>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textI've got something a little different for you this week!
Send us a textIn this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With over 15 years of brand strategy experience spanning luxury fashion, FMCG, logistics, and tech, Laura shares insights into the power of purpose-driven branding, her experience on the prestigious WPP fellowship, and how her multi-disciplinary career has shaped her unique perspective.We discuss:The impact of the WPP fellowship and how it shaped Laura's careerWhat agencies can learn from smaller businesses when it comes to talent developmentThe balance between staying niche vs. chasing trendsHow brands can lead in times of political and economic uncertaintyThe power of listening in creative business successLaura's move between agency and client-side roles and what she's learned along the wayIt's an insightful conversation about brand strategy, industry evolution, and the importance of adaptability in business.
Send us a textThink LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for coaches, consultants, solopreneurs, and online businesses—without needing to post daily or fight the algorithm.
Send us a textIn this episode I'm sharing with you an audio version of a recent live training that I did for my email list. I'm really conscious that a lot of people who listen to the podcast on on the email list and haven't had a chance to come along and join us. So sharing this recording here hoping you find value in it.If you want to take advantage of the bonus you can find the link below. And if you want to join our next free live training then hit the link below to join our email list and find out more.Links mentioned:Join Win Clients Consistently before midnight 5th March to get this bonusJoin the next live training>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textEpisode Summary:In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you're looking to create emails, LinkedIn newsletters, or Instagram posts, this ritual will keep you front of mind with your ideal prospects and help you develop marketing materials that work for you. Plus, get access to a free worksheet to help you implement the strategy.What You'll Learn:•Why consistency is crucial for effective marketing.•How to overcome “blank page syndrome” and perfectionism.•The two-step process for creating marketing content in 30 minutes a day.•How to turn your writing into multiple marketing outputs effortlessly.Links & Resources:•Download the Free Worksheet•Book a Call with Charlotte>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textWelcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you're ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights.Key Links and Deadlines:• Watch the full video replay of the training: https://www.kaffeen.club/3-simple-ways-training-wcc-bonusHurry! Replay access and the special bonus expire at Midnight GMT on Tuesday, 19th November 2024.• Enrol in Win Clients Consistently and claim your limited-time bonus: We'll build a year's worth of handpicked LinkedIn leads (up to 5,200 prospects!) and provide ready-to-use messaging templates.Sign up now to transform your LinkedIn strategy: https://www.kaffeen.club/3-simple-ways-training-wcc-bonus What You'll Learn in This Episode:•How to identify and connect with your ideal prospects on LinkedIn.•The secret to entering untapped markets in seconds.•A bonus strategy to leverage LinkedIn groups and peer connections for ultra-targeted outreach.•Why growing your audience with the right people is the key to consistent business growth.•Real-world examples of how small businesses and creative agencies achieved up to a 1600% ROI using this approach.Who This Is For:•Solopreneurs and service providers offering high-ticket services (£10k+).•Businesses struggling with referrals drying up or inconsistent lead generation.•Anyone tired of “throwing spaghetti at the wall” marketing and seeking a simple, effective approach.Why You Need This:With nearly two decades of experience in creative industries and marketing, I've helped thousands of businesses implement high-impact, low-cost strategies to attract ideal clients. Win Clients Consistently is your chance to access my proven framework and eliminate the guesswork in lead generation.Listener Perks:•Learn how to build an audience of high-quality leads on LinkedIn.•Discover the power of a consistent, automated outreach system that runs in the background while you focus on your work.•Enjoy lifetime access to the course and resources—so you can rinse and repeat the strategy for years to come.Don't Miss Out:Time is running out! The replay and bonus offer are only available>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textIn this episode, we're joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways.I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you haven't subscribed yet, I highly recommend it—it's a joy to read and a masterclass in rapport building. (Link in the show notes!)Key Takeaways:•How writing a book can be a game-changer in building authority•Why a clear, simple approach to strategy resonates with clients•Tips for creating content that builds credibility over timeLinks:- No Bullsh*t Strategy book: https://amzn.eu/d/iexKrgK- The Hidden Path newsletter: https://basicarts.org/newsletter/ - Basic Arts website: https://basicarts.org/ >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textWouldn't connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base.
Send us a textIn today's global business landscape, you don't have to limit yourself to finding clients in your local area. In this episode, we dive into a powerful strategy for expanding your market reach on LinkedIn: using geographical filters. Whether you're a coach or a creative business owner, LinkedIn Sales Navigator makes it simple to connect with clients worldwide. Join us as we break down exactly how to use geographical filters to grow your client base and reach new markets beyond your local area.
Send us a textIn today's episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever.Top 5 Takeaways:1.Consistency is key: Send at least one email per week to keep your audience engaged.2.The sales cycle is longer: Clients need more time to make decisions in 2024—nurturing them over multiple touchpoints is essential.3.Repurpose your content: From podcasts to newsletters, make your content work across different channels.4.Seek completion: Don't let a typo stop you from getting your message out. Progress over perfection!5.Client needs have shifted: Be patient, listen to client concerns, and adjust your approach as needed.Listen now to learn how you can apply these tips in your own business.Mentioned in the episode:•Eman Copy Co.:www.emancopyco.com•Mistakes That Made Me Podcast: https://podcasts.apple.com/ie/podcast/mistakes-that-made-me/id1635998876 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
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Send us a textIn this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, generate quality leads, and drive growth. Whether you're in a creative agency or any other business looking for ways to work smarter, these tools can make a massive impact.What You'll Learn:•The updated list of nine essential tools we're using right now to drive new business.•Why LinkedIn Automation & Sales Navigator are still our top choices for quality lead generation.•The benefits of using Calendly for seamless scheduling with prospective clients.•How Descript plays a crucial role in content creation and repurposing.•The value of a Super Sign-Off for unobtrusively showcasing services.•How ConvertKit helps us manage and optimize our email campaigns.•The power of Manychat for automating interactions on Instagram and Facebook.•Why we repurposed Asana as a CRM to improve our follow-up process and client conversions.•How Airtable has become the operational backbone of our business, making it easier to visualize and act on real-time data.Tools Discussed in This Episode:1.LinkedIn Automation & Sales NavigatorLinkedIn Sales Navigator2.CalendlyCalendly3.DescriptDescript4.Super Sign-OffLearn how a Super Sign-Off can help you: Read more about it here5.ConvertKitConvertKit6.ManychatManychat7.AsanaAsana8.AirtableAirtableThese tools have allowed us to work smarter, not harder. From automating lead generation to organizing our workflows and client relationships, they are at the core of how we do business efficiently. If you're curious about how these tools could work for your business, this episode will give you the full rundown.Subscribe and Stay Connected:If you found this episode helpful, make sure to subscribe and leave a review to let me know what you think.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textWe're thrilled to bring you one another of our most loved episodes!Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands.Their impressive clients include Samsung, Red Bull, Vashi Jewellery, Savse (where previous guest Natasha Lytton was marketing lead), Myla lingerie, and Padella, one of London's hottest restaurants (which my husband dreams about every time we're near the Shard).Before founding Manifesto, Tom honed his skills at renowned agencies like Interbrand, Fitch, Rufus Leonard, and Lambie Nairn.Having collaborated with Tom when I was the client, I can confidently say he's one of the most pleasant and relaxed, yet ambitious, individuals I've met in design. This episode will inspire you to see how current circumstances can fuel your passion for growth.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textWelcome to part 2 of one of my most loved episodes to record to date.Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful tool in business development. We also dive into the evolving landscape of design, unpack what the future holds and who design business leaders can turn to for support. This conversation is packed with practical advice, enjoy!>> https://thedesigncommunityhub.com/>> https://www.dba.org.uk/>> https://effectivedesign.org.uk/>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textA top-rated episode from 2021 that I still get messages about from listeners to this day!Jason Gibb, the co-founder of Bread & Jam and I discuss what food and drink brands need at various stages of growth, why many brands fail within the first year, and how agencies can connect with clients through Bread & Jam Workshops, available free of charge. This conversation is a must-listen for creative firms working with food and drink brands, or any other scaling business.Jason shares common mistakes early-stage food and drink brands make regarding design, the optimal stage for agencies and brands to seek each other out, and the time span and budget agencies should consider when starting to work with a food and drink challenger brand.>> http://foodhubdirectory.com/>> jason@breadandjamfest.com>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textI'm excited to re-release one of my personal favorite episodes to record, presented as part 1 of a special two-part series inside the Kaffeen Espresso Greatest Hits.In this episode, Deborah Dawton, Chief Executive at the DBA, joins me to delve into the most common challenges to agency growth and how to navigate the business side of design more effectively. We discuss the ways design business leaders can bridge the gap between agency and client, the power of proving ROI in business development, and the evolving landscape of design and what the future holds. >> https://thedesigncommunityhub.com/>> https://www.dba.org.uk/>> https://effectivedesign.org.uk/>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a Text Message.We're excited to republish one of our favourite episodes on the Kaffeen Espresso podcast.In this episode, Ben Vear, Commercial Director at Minor Figures discusses the nuances of ambiguous creative assets, the challenges of rapid global scaling, and the journey to becoming a carbon-neutral brand.Tune in for valuable insights into how rapidly scaling companies prioritize their business goals and the crucial role of branded pack design in their growth strategy. Enjoy!>> https://minorfigures.com/>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.This top-rated episode resonated with so many listeners, we're thrilled to share it again and reach as many people as possible.Currently overseeing the portfolio at Organix Brands, Anna has an impressive background working with household names such as Twinings, Ovaltine, Billington's sugar, Allinson flour, Silver Spoon, Barclays, Badger Ales, and Rio soft drinks.I first met Anna when she was the Brand Marketing Manager at Badger, and she was a client of the agency I was working with at the time. Known as everyone's favorite client to work with in the studio, Anna has a remarkable way of giving feedback. I knew her insights would be invaluable for an honest discussion about client relationships.Join us for valuable insights on what clients want to hear, the best times to approach them, common pitfalls to avoid when introducing your agency, and how Anna selects her partner agencies today. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn' but struggle with breaking into that space.This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe's leading seed fund.Seedcamp has provided initial funding to over 360 startups, including four European ‘unicorns': Hopin, TransferWise, Revolut, and UiPath. Natasha's extensive experience makes her a wealth of knowledge on collaborating with tech companies.This conversation was so insightful and impactful that it quickly became one of our top-rated episodes. We're thrilled to feature it again as part of our greatest hits.Tune into this episode to get insights on:Why brand design is often underestimated as a critical asset by tech startupsHow seed-stage brands manage their budget for brand designThe optimal time and strategy to approach startups in the tech spaceWhether startups should prioritize product development or brand development when resources are limitedMentioned during this episode: >> Grab the book Natasha is featured in, you can grab it here to support a good cause.>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight >> Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven.Hunter is a former business journalist who created and led a number of B2B media titles designed to support small and medium-sized business leaders tackle the key challenges of the day. He then spent six years at Be the Business, a charity set up to help British businesses overcome productivity challenges. It was here that he learned first hand how to use creative storytelling to change behaviour and inspire change. He now leads a content-first commercial strategy at health tech company Thalamos, which is digitising the Mental Health Act to improve patient outcomes.Together we delve into the nuances of achieving high return on investment through affordable yet strategic marketing efforts, and discuss the importance of strategic thinking, customer engagement, and content-driven support. It's always a pleasure to work with clients like Hunter, and to witness the success of profit for purpose businesses like Thalamos who better patient outcomes. This is one you won't want to miss, tune in to hear the full episode!>> Learn more about Thalamos here.>> Follow Hunter on LinkedIn here. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this brief episode, I want to share some insights from a recent conversation I had about current market conditions and some of the key factors that are contributing to some businesses doing well right now, while others are struggling. I highlight the importance of visibility and having a clear stance on issues and how these traits can reduce perceived risk for clients, especially in challenging times. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead generation while maintaining genuine connections. We discuss the importance of understanding the LinkedIn landscape, finding the right people, and using LinkedIn Sales Navigator to streamline outreach. Tune in to gain valuable tips on optimizing profiles, crafting personalized messages, and leveraging automation to attract high-quality clients effortlessly. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation process that prioritizes creativity over sales hustling. We'll dive into the importance of broader appeal and flexible, adaptable business models, especially in the face of economic challenges and the rise of new technologies like AI. Tune in and enjoy! Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy.In This Episode, You Will Learn:How to determine the best strategies for gaining new clients.The importance of aligning your business capacity with your marketing efforts.Tips for evaluating your current client load and revenue.Strategies for leveraging existing resources for short-term revenue boosts.How to create sustainable systems for lead generation.Balancing personal circumstances with business needs.The role of automation in maintaining genuine connections with clients. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how to craft a cohesive and consistent brand message with examples from the Body Shop to Nike. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Send us a Text Message.In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.' That is, why your agency exists and why clients should choose you.I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose into actionable steps. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions.I also discuss the importance of defining your agency's brand identity and aligning it with your ideal client's needs, as well as the power of storytelling. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understand who they are and why that precedes identifying their ideal clients. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We'll cover ways to stand out and become viewed as an essential partner to future clients. Resources mentioned in this episode:Emma on LinkedIn: https://www.linkedin.com/in/emmasexton/Emma's website: https://www.emmasexton.com/Lead Flow Sprint: https://kaffeen.club/lfs Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, and a clear, humanized communication style. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interactions. I also cover tips for creating compelling lead magnets, utilizing email sequences to nurture leads, and the importance of monitoring and optimizing automated processes for better conversions. Did you miss my prior episodes on agency archetypes? Catch up here:Do you know your agency archetype?Marketing solutions based on your agency archetype? Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
In this episode, I discuss how you can align your agency's marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf. I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketing strategies for each type include sprint methods and automation for scrappy agencies, leveraging existing assets and long-term planning for traditional agencies, prioritizing partnerships and relationship-building for collaborator agencies, and focusing on niche specialization and the use of high-value resources for lone wolves. If you haven't already, listen to the first episode on agency archetypes here. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book
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