A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
Charlotte is joined by Patti Dayleg, MPH Leadership Coach and CEO of Malaya Solutions, to explore what care led leadership looks like when DEI is politicised, funding is uncertain, and mission driven teams are stretched thin. Patti shares how leaders can stay grounded, connected, and effective while navigating fear, secondary trauma, and constant change across the nonprofit and social impact landscape.They discuss why leadership stability matters, how burnout grows when people lose a sense of impact, and why evidence of outcomes helps leaders stay focused. Patti also breaks down her relationship led approach to business development, including why one email and one Instagram post reactivated her network, and what she would do if starting again from scratch.Key topics covered- DEI backlash and real world impact on nonprofits and communities - Healing leadership, somatics, and staying grounded under pressure - Leadership turnover, team protection, and organisational stability - Defining success in mission based work versus growth driven models - Funding shifts, coalition funding, and collaboration in philanthropy - Relationship based business development without the online hustle Links and resourcesPodcast: https://malayasolutions.com/podcast Email list: https://malayasolutions.com/email-opt-in ***AUTHORITY BUILDER*** Applications are open until Mar 10, 2026. Apply here: https://kaffeen.co/authority-builder
Megan Dowd, certified equity-centred coach and former classical actress, shares how she went from Pilates instructor to copywriter and brand language strategist, and what it really took to build authority. We talk about simplifying to one core offer, why “enthusiastic overthinkers” are her favourite clients, and how language that feels good in your brain and body leads to clearer marketing and better-fit leads.Megan also explains her “Burn It Down Day” process for rebuilding a business around what's true in your current season of life, plus the practical shift that changed everything: confidently asking for referrals.Key topics covered:- From Pilates to brand language and copywriting - Building authority by focusing on one offer and 10 clients' worth of data - Neurodivergence, overthinking, and finding words that feel true - Burn It Down Day: resetting your business without guilt or sunk cost - Ordinary stories, human-first marketing, and attracting aligned clients - Referrals as a sustainable growth strategyResources mentioned:- Burn It Down Day Workshop Info: https://docs.google.com/document/d/1Ok5mqT9t-WAy266ExTzvtrssmedCM8-0bMruGF4hX8Y/edit?usp=sharing - Diagnose the Disconnect quiz: https://withmegandowd.com/quiz - Instagram: https://www.instagram.com/withmegandowd/***FREE TRAINING*** On Tuesday 24th February, I'm running a free live training: Attract 100 Perfect-Fit Prospects Every Week: 3X Your Visibility & Create 18 Months of Marketing in 12 Weeks WITHOUT Burnout 8:00 AM Pacific / 11:00 AM EST / 4:00 PM GMT Register here: https://kaffeen.co/free-workshop
Guesting, Growth, and the New Rules of Authority, with Tom SchwabIn this episode, Charlotte welcomes Tom Schwab, founder of Interview Valet and pioneer of podcast interview marketing. Tom shares his journey from engineering and e-commerce to becoming a leading voice in authority building for consultants, coaches, and advisors. The conversation explores why authority—not attention—is the real differentiator for service providers, and how podcast guesting accelerates trust and business growth.Key topics include:Tom's origin story and the evolution of podcast interview marketingThe difference between attention and true authorityHow AI is now a major referral source, and why podcasts are favoured by AI enginesPractical strategies for leveraging podcast interviews to build authority and generate leadsThe compounding effect of consistent guesting versus hosting your own showThe importance of authenticity, niching, and the “heck yes or no” client filterActionable steps for founders to start building authority in 30 daysTom also shares tips on repurposing podcast content, nurturing prospects, and why consistency trumps chasing shiny objects.***FREE TRAINING*** On Tuesday 24th February, I'm running a free live training: Attract 100 Perfect-Fit Prospects Every Week: 3X Your Visibility & Create 18 Months of Marketing in 12 Weeks WITHOUT Burnout 8:00 AM Pacific / 11:00 AM EST / 4:00 PM GMT Register here: https://kaffeen.co/free-workshop
In this episode of the Authority Builder podcast, Charlotte is joined by her coach, Steph Crowder, a sales and strategy coach (and former Director of Sales Training at Groupon) who helps entrepreneurs sell with courage, clarity, and confidence. Steph shares why business growth is rarely about doing more, and almost always about doing the right money-making activities consistently, even when it feels repetitive.They unpack how to get out of your head and into action, including practical ways to reduce overwhelm, build sales momentum, and stop chasing novelty. Steph explains her BuzzBlitz framework for repeatable sales campaigns, plus why trust and frequency matter more than perfection in today's noisy market. You will also hear why podcasts and other voice-led content are powerful authority builders in 2025 to 2026, especially for high-ticket offers.Key topics covered:- Prioritisation and the myth of being “done”- Repetition, habits, and daily money-making activities- Warm invitations and reactivating your network- BuzzBlitz, webinars, and sustainable launches- Authority building through podcasts, audio, and video***FREE TRAINING*** On Tuesday 24th February, I'm running a free live training: Attract 100 Perfect-Fit Prospects Every Week: 3X Your Visibility & Create 18 Months of Marketing in 12 Weeks WITHOUT Burnout 8:00 AM Pacific / 11:00 AM EST / 4:00 PM GMT Register here: https://kaffeen.co/free-workshop
From Start-Up to Scale-Up: Mark Scrivener's Guide to Sustainable GrowthIn this episode of the Authority Builder Podcast, Charlotte Ellis Maldari welcomes Mark Scrivener—board advisor, fractional COO/CXO, and strategic leader with over 15 years' experience in scaling tech-driven businesses. Mark shares his journey from small digital agencies to leading large-scale teams, offering practical insights on adaptability, user empathy, and building cultures that thrive.Key topics include:- The evolution from start-up to scale-up, and the systems that matter most at each stage- How to avoid bottlenecks by empowering teams and sharing responsibility- The myth of the “superstar” employee and the importance of delegation- Embracing failure as a learning and marketing opportunity- When to stabilise versus when to pursue growth- The role of automation and AI in scaling efficiently- The enduring value of human connection and transparent communicationMark also discusses “transitional design” and how purposeful leadership can drive real-world impact. Whether you're a founder, agency leader, or scaling enterprise, this episode is packed with actionable advice for sustainable growth.***FREE TRAINING*** On Tuesday 24th February, I'm running a free live training: Attract 100 Perfect-Fit Prospects Every Week: 3X Your Visibility & Create 18 Months of Marketing in 12 Weeks WITHOUT Burnout 8:00 AM Pacific / 11:00 AM EST / 4:00 PM GMT Register here: https://kaffeen.co/free-workshop
In this episode, we welcome physical therapist and strength coach Ramez Antoun, founder of Spine PT University. Ramez shares his journey from private concierge PT to building a thriving B2B education business, teaching sports physical therapists how to solve sciatica and progress patients back to the gym. He discusses the challenges of shifting from insurance-based to private pay models, the importance of refining messaging, and how listening to clients transformed his marketing.Key topics include:- The evolution of Spine PT University and responding to market demand- Balancing clinical work, business growth, and family life- The power of customer listening and using client language in marketing- Lessons learned from a failed launch and the value of embracing mistakes- The founder's role in marketing and messaging- Overcoming self-doubt, rejection sensitivity, and the impact of therapy- Practical tips for content creation, handling trolls, and building authorityConnect with Ramez on Instagram (https://www.instagram.com/spine_pt_university/) or visit spineptuniversity.com. This episode is a must-listen for clinicians and entrepreneurs navigating business growth and personal development.***FREE TRAINING*** On Tuesday 24th February, I'm running a free live training: Attract 100 Perfect-Fit Prospects Every Week: 3X Your Visibility & Create 18 Months of Marketing in 12 Weeks WITHOUT Burnout 8:00 AM Pacific / 11:00 AM EST / 4:00 PM GMT Register here: https://kaffeen.co/free-workshop
In this episode, Charlotte interviews Holly Rustick, world-renowned grant writer, bestselling author, and business coach. Holly shares her journey from international nonprofit work to building a thriving, location-independent grant writing business from Guam. She reveals how her students have secured over $250 million in grants and $7.4 million in business revenue, all while championing a mission to reach $1 billion in funding by 2030.Key topics include:Holly's unconventional start in grant writing and her global, remote work lifestyleThe evolution from agency work to launching the Freelance Grant Writer Academy and Grant Professional MentorshipThe power of tracking results with Airtable and celebrating student winsBuilding authority through podcasting and publishing a bestselling bookThe importance of literal branding and clear messagingStrategies for scaling, including productising services and running live trainingsEmpowering women in the nonprofit sector and creating a movement for changeTune in for actionable insights on niching down, building authority, and creating impact-driven business growth.Links Holly has sharedFree Grant Writing Class: How to Write a Winning Grant in 7 Steps - https://grantwritingandfunding.com/free-grant-writing-classFreelance Grant Writer Checklist: https://grantwritingandfunding.com/5-steps-to-become-a-freelance-grant-writerWrite Grants, Get Paid Newsletter: https://grantwritingandfunding.com/write-grants-get-paid-newsletterPrivate Podcast - Master Grant Template Downloadable and 5 part Private Podcast Series: https://grantwritingandfunding.com/private-podcast***FREE TRAINING*** On Tuesday 24th February, I'm running a free live training: Attract 100 Perfect-Fit Prospects Every Week: 3X Your Visibility & Create 18 Months of Marketing in 12 Weeks WITHOUT Burnout 8:00 AM Pacific / 11:00 AM EST / 4:00 PM GMT Register here: https://kaffeen.co/free-workshop
In this episode, Charlotte welcomes Tony Rulli, CEO and Lead Growth Strategist at Intentional Spark, for a candid conversation about scaling online businesses, the realities of running ads, and building authority as a creator. Tony shares his journey from corporate banking to digital marketing, the lessons learned from launching a subscription spice box, and how those experiences shaped his approach to growth strategy.Key topics include:- The importance of testing offers organically before investing in ads- Why a “growth partner” mindset goes beyond traditional ad management- The value of group programmes for creators not yet ready for full agency support- How to design funnels that attract leads who actually buy- The difference between ad creative and organic content—and why “messy” video often wins- Practical tips for tracking the right metrics and avoiding low-quality leads- Why every business owner should understand the basics of ads, even if they plan to outsourceTony's advice is honest, actionable, and rooted in real-world experience—perfect for creators and business owners ready to scale with integrity.tony@intentionalspark.comwww.intentionalspark.com/kaffeen***FREE TRAINING*** On Tuesday 24th February, I'm running a free live training: Attract 100 Perfect-Fit Prospects Every Week: 3X Your Visibility & Create 18 Months of Marketing in 12 Weeks WITHOUT Burnout 8:00 AM Pacific / 11:00 AM EST / 4:00 PM GMT Register here: https://kaffeen.co/free-workshop
In this episode, Charlotte Ellis Maldari welcomes Heather Hammell, renowned MFR coach, author, and podcaster, to discuss building authority and finding clients in the highly specialised field of myofascial release (MFR). Heather shares her journey from struggling MFR therapist to successful business coach, highlighting the importance of niching down, community-building, and charging what you're worth.Key topics include:- What myofascial release is and how it differs from other therapies- The global spread and training challenges of MFR- The power and trade-offs of micro-niching- Building authority through books, podcasts, and seminars- Creative marketing strategies, including affiliate programmes and branded swag- Overcoming mindset blocks, imposter syndrome, and the importance of modelling success- Retention strategies and balancing mindset coaching with practical business adviceHeather's story is a masterclass in leveraging expertise, community, and personal branding to create a thriving business in a niche market. Find out more atwww.themfrcoach.com/foundationhttps://themfrcoach.com/beyond-100khttps://themfrcoach.com/podcast/https://themfrcoach.com/toolboxwww.themfrcoach.com/webinar (monthly free live trainings)
In this episode, Charlotte welcomes offer strategy coach Ceels Lockley to discuss the realities of agency life, imposter syndrome, and building offers that truly align with your expertise and values. Ceels shares her journey from agency leadership to mentoring female service providers, highlighting the challenges of pivoting careers, especially after starting a family.Key topics include:- The addictive nature of agency work and the turning points that lead to change- How imposter syndrome manifests for creative service providers, especially around pricing and offers- The “four seasons” of business and how to navigate the inevitable winters- The three Ps: perfectionism, procrastination, and people-pleasing, and how they hold entrepreneurs back- The impact of culture on money mindset and confidence, comparing UK and US perspectives- Practical steps to overcome self-doubt, set boundaries, and recognise your own achievementsCeels offers actionable advice for anyone struggling with self-worth in business, encouraging listeners to lean into their strengths and trust the cyclical nature of growth. Find Ceels at ceelslockley.co and on Instagram @ceels.lockley.Links from Ceels:Learn how to create the foundations of your offer ecosystem in my free training: https://ceelslockley.co/the-line-upDesign, refine and develop your offers inside my program, Dreamium: https://ceelslockley.co/dreamium Work with me 1:1 on your offer strategy over 30 days: https://ceelslockley.co/main-event-experience
In this episode, Joel Derksen, founder of the agency Otherness, joins the Authority Builder Podcast to share his journey from freelancer to agency owner, operating between the Netherlands and the US. Joel discusses the evolution of Otherness, its focus on brand design, and why the agency thrives at the intersection of categories—where brands defy traditional industry boundaries.Key topics include:- The importance of strategy and creative partnership in brand building- How Otherness helps clients embrace their authentic identity, often challenging category norms- Case studies, including a semi-private jet service and a family-owned pie brand, illustrating how deep discovery and client self-awareness lead to standout branding- The value of working with open-minded clients who trust the creative process- Practical advice for freelancers transitioning to agency ownership, with an emphasis on financial discipline and automationJoel's insights offer a compelling look at how agencies can unlock client potential and create brands that truly stand apart.
Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human ConnectionIn this episode, award-winning London illustrator and educator Adam Graff shares his journey from commercial illustration to a more authentic, personal practice. Adam discusses redefining success, moving away from the pressure of constant commissions, and embracing his unique, playful style—despite being told to “tone down the weirdness.” He delves into the power of creative collectives, specifically Hero of Switzerland, and how collaboration and community fuel his work.Key topics include:The evolution of Adam's definition of success and creative fulfilmentNavigating rejection and the importance of resilience in the art worldThe value of human connection in finding clients and selling artThe role of collectives in fostering creativity and ego-free collaborationEmbracing authenticity, self-trust, and the inevitability of the creative journeyAdam's story is a testament to the power of staying true to your voice, finding your people, and letting your weirdness shine. Find Adam's work at @adamgraffart (or, as he jokes, @adamgrafffart).
In this episode, Charlotte welcomes personal brand strategist Zayna Rose to explore the real work behind building authority and visibility. Zayna shares insights from over 20 years of helping founders and leaders develop a “profitable presence” through intentional authenticity and image intelligence. The conversation dives into the challenges of identifying your authentic self, the power of visual presence, and why authority is rooted in self-knowledge and consistency—not just surface-level makeovers.Key topics include:- The journey from makeover to deep personal branding- How authenticity fuels effective marketing and authority- The psychological and energetic impact of visual identity- Navigating cross-cultural and nonverbal communication cues- Overcoming self-limiting beliefs and imposter syndrome- The importance of consistency and evolving your brand- Practical strategies for media training, networking, and content pitching- Choosing the right clients and finding joy in your workA must-listen for anyone seeking to show up as a true authority—without feeling fake or forced.https://www.zaynarose.com/https://www.instagram.com/zaynarose/https://www.linkedin.com/in/zaynarose/https://www.facebook.com/ZaynaRoseInc/
In this episode, Charlotte Ellis Maldari sits down with Roberto Max Salas, co-founder of Young Hero, to explore how creative agencies can stay nimble, relevant, and impactful in a rapidly evolving industry. Roberto shares Young Hero's origin story, the shift from influencer marketing to a creator-led, storytelling-driven model, and the adoption of the “showrunner” approach for long-term brand narratives. The conversation covers the importance of collaboration without ego, adapting to in-house brand teams, and the value of networks over traditional marketing. Roberto also discusses the agency's commitment to purpose-driven work, the power of personal storytelling, and practical tips for smaller agencies navigating change. Key topics include: the difference between creators and influencers, the showrunner model, adapting to industry shifts, building business through networks, and the importance of staying playful and curious.https://younghero.us/
In this episode, Charlotte Ellis Maldari welcomes Jessica Abel, founder of Autonomous Creative, to discuss how mid-career creatives can reshape their client work into sustainable, profitable businesses that align with real life. Jessica shares her journey from graphic novelist and professor to business coach, highlighting the challenges creatives face in balancing client work, marketing, and personal fulfilment.Key topics include:- The pitfalls of underpricing and overdelivering, and how to set realistic, sustainable rates using Jessica's “ground truth calculator”- The importance of aligning business models with personal capacity and financial goals- Why many creatives burn out by following mass-market marketing advice that doesn't fit their business- Mindset shifts needed to move from scarcity and self-doubt to confidence and clarity- The value of tracking time and outcomes to make informed business decisions- How to build a business that supports both creative work and a fulfilling lifeJessica (jccabel on LinkedIn) also introduces her new training, “Stop Working Nights and Weekends,” designed to help creatives reclaim their time and profitability.
In this episode, we explore why content alone won't save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you're at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts.Key topics include:- The difference between visibility and revenue- Real-life examples of algorithm changes derailing business growth- Why consistent posting doesn't guarantee clients- The importance of having a system or funnel behind your content- How to turn content from noise into a client-generating machine- The power of clear calls to action and next steps- Questions to assess your current content strategyTune in to learn how to make every piece of content work harder for your business and discover practical steps to move from posting for engagement to building a reliable client pipeline.Curious about one-to-one coaching? Submit an application here and we can chat about your business. If you're ready for more personalised support, I currently have space for five new one-to-one coaching clients. It's 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending. If you want to apply for one of these spots before we open it up more widely, you can do that here: https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form
In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experience, our host explores why referrals feel safe but aren't truly secure—especially after the challenges of 2024, when many businesses saw their referral streams dry up.Key topics include:- Why relying solely on referrals is risky and reactive, not reliable- The difference between feeling safe and being secure in your business- The impact of economic shifts and changing client behaviour on referral-based growth- The importance of building proactive, predictable lead generation systems- How to regain control, confidence, and joy in your business by diversifying your client acquisition strategiesTune in for practical mindset shifts and actionable steps to move beyond passive referrals and create a more resilient, sustainable business. If you're ready to stop waiting and start building, this episode is for you!Curious about one-to-one coaching? Submit an application here and we can chat about your business. If you're ready for more personalised support, I currently have space for five new one-to-one coaching clients. It's 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending. If you want to apply for one of these spots before we open it up more widely, you can do that here: https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form
In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard's book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they're trying to craft a “perfect” or “unique” voice, rather than simply being themselves. Drawing from real client conversations, I explain how the most effective content comes from genuine experiences and actual pain points — not from forced formulas.Key topics covered:- The importance of authenticity over perfection in marketing- Why trying to be someone you're not makes marketing harder- Using real client challenges as the foundation for valuable content- The value of consistency in building authority- An invitation to join my one-to-one coaching programme, designed to help you market with confidence and authenticityListen in to discover why showing up as your true self is the key to sustainable, effective marketing.Curious about one-to-one coaching? Submit an application here and we can chat about your business. If you're ready for more personalised support, I currently have space for five new one-to-one coaching clients. It's 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending. If you want to apply for one of these spots before we open it up more widely, you can do that here: https://kaffeen.co/booked-without-burnout
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Send us a textDo you feel like you're constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, but the clients you truly want just aren't showing up?You're not alone.In this episode, Charlotte speaks directly to the quiet visionaries: creative agency founders who feel stuck on the outside of their dream sector, whether that's luxury, lifestyle, or premium brands. She dives deep into:•Why “outsider syndrome” might actually be your greatest advantage•How to leverage what you've already built—no more starting from scratch!•The simple structure shift that turns content into real leads•Practical ways to finally move from passive brand-building to active client conversationsIf you're done waiting to be noticed and ready to become the sought-after agency you're meant to be, tune in—because the clients you dream of working with are already looking for you. Ready to feel like the agency you're meant to be?Find out more about working with Charlotte here: http://www.kaffeen.co/apply>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
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Send us a textIn this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and her insights into building and maintaining a consistent sales pipeline, especially during challenging times. From organic growth and strategic partnerships to networking tips and nurturing leads, Phoebe provides actionable advice for creative agency owners and entrepreneurs alike. We cover:The myth of the “feast and famine” cycle and how to avoid itConsistently building relationships to keep your sales pipeline freshDiversifying your pipeline with short, medium, and long-term projectsThe power of consistent networking and relationship-buildingGetting creative with lead generation through blogs, podcasts, and eventsPlanting more seeds than you think you need to ensure your pipeline stays activeBeing open to pivoting your business strategy when needed to explore new opportunities Links & Resources: • Phoebe Dodds on Instagram • Social Capital • Food for Thought>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a text>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textEver feel like you've tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don't work and why a simpler, more sustainable approach delivers results without draining your energy.In this episode, we cover:•Why visibility ≠ strategy•The 4 reasons our LinkedIn system actually works•How to get seen by new people every week•Why performance-based marketing is burning you out•What makes a lead gen system sustainable (and sanity-saving)✨ You don't need to do more. You need to do the right thing—consistently.Check out kaffeen.co/llo and get your system in place before the 10th of May 2025.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textAutomation gets a bad rap—and frankly, it's not fair. In this episode, Charlotte breaks down why the tool itself isn't the problem… it's how people use it. If you've ever felt torn between “doing it all manually” or sounding like a bot, this is your wake-up call to stop choosing between authentic and efficient—because you can (and should) have both.In this episode, we cover:•The difference between lazy automation vs respectful automation•How to use automation without sounding like a robot•Why manual lead gen keeps you small and inconsistent•What smart systems can do for your energy, confidence, and growth•The role of automation in lead generation that feels humanRespectful systems aren't the enemy. They're your edge.✨ Feeling like this might be your moment? It is.Check out kaffeen.co/llo and get your system in place before the 10th of May 2025.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textIt's not the price of tools or courses that holds most creative businesses back—it's the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confidence, time, money, and mental bandwidth.In this episode, we cover:•Why “busy now” ≠ “booked later”•The mental weight of inconsistent marketing•What happens when referrals dry up•How a simple system can protect your pipeline•Why luck isn't random—it's generated by momentum✨ Feeling like this might be your moment? It is.Check out kaffeen.co/llo and get your system in place before the 10th of May 2025.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textIf you've ever thought, “I should be further along by now”—this one's for you. In this episode, we bust the myth that you're behind and explore the powerful shift that happens when you decide you're ready. It's not about perfection. It's about momentum. Charlotte shares why feeling “stuck” is often just the final stage before a breakthrough—and how to act on it.In this episode, we cover:•Why the percolation phase (yep, like coffee) is crucial to your growth•The real reason smart creatives delay sales and lead generation•The mindset shift from “I'm not ready” to “I choose to move”•What happens when you stop waiting and take imperfect action•A sneak peek into LinkedIn Lead Liftoff—your done-for-you system to attract clients✨ Feeling like this might be your moment? It is.Check out kaffeen.co/llo and get your system in place before the 10th of May 2025.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textIn this episode of Kaffeen Espresso, we're joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A process, and why deal terms often matter more than valuation.As an expert in helping small- to mid-sized marketing services firms navigate acquisitions, Jonathan unpacks what agency owners should focus on to make their businesses sellable and scalable. Whether you're considering a future sale, planning succession, or just curious about how to increase your agency's value, this episode is packed with actionable advice.What You'll Learn:How buyers assess agency value (and what surprises most sellers).The critical importance of deal terms over valuation alone.Why agency founders need to focus on reducing their reliance on the business.The role of inbound marketing in boosting firm value.Navigating the emotional toll of selling a business and separating personal identity from the agency.Resources & Links:Visit Punctuation's website: punctuation.comCheck out Punctuation's insights: punctuation.com/insights>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textI've got something a little different for you this week!
Send us a textIn this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With over 15 years of brand strategy experience spanning luxury fashion, FMCG, logistics, and tech, Laura shares insights into the power of purpose-driven branding, her experience on the prestigious WPP fellowship, and how her multi-disciplinary career has shaped her unique perspective.We discuss:The impact of the WPP fellowship and how it shaped Laura's careerWhat agencies can learn from smaller businesses when it comes to talent developmentThe balance between staying niche vs. chasing trendsHow brands can lead in times of political and economic uncertaintyThe power of listening in creative business successLaura's move between agency and client-side roles and what she's learned along the wayIt's an insightful conversation about brand strategy, industry evolution, and the importance of adaptability in business.
Send us a textThink LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for coaches, consultants, solopreneurs, and online businesses—without needing to post daily or fight the algorithm.
Send us a textIn this episode I'm sharing with you an audio version of a recent live training that I did for my email list. I'm really conscious that a lot of people who listen to the podcast on on the email list and haven't had a chance to come along and join us. So sharing this recording here hoping you find value in it.If you want to take advantage of the bonus you can find the link below. And if you want to join our next free live training then hit the link below to join our email list and find out more.Links mentioned:Join Win Clients Consistently before midnight 5th March to get this bonusJoin the next live training>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textEpisode Summary:In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you're looking to create emails, LinkedIn newsletters, or Instagram posts, this ritual will keep you front of mind with your ideal prospects and help you develop marketing materials that work for you. Plus, get access to a free worksheet to help you implement the strategy.What You'll Learn:•Why consistency is crucial for effective marketing.•How to overcome “blank page syndrome” and perfectionism.•The two-step process for creating marketing content in 30 minutes a day.•How to turn your writing into multiple marketing outputs effortlessly.Links & Resources:•Download the Free Worksheet•Book a Call with Charlotte>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textWelcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you're ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights.Key Links and Deadlines:• Watch the full video replay of the training: https://www.kaffeen.club/3-simple-ways-training-wcc-bonusHurry! Replay access and the special bonus expire at Midnight GMT on Tuesday, 19th November 2024.• Enrol in Win Clients Consistently and claim your limited-time bonus: We'll build a year's worth of handpicked LinkedIn leads (up to 5,200 prospects!) and provide ready-to-use messaging templates.Sign up now to transform your LinkedIn strategy: https://www.kaffeen.club/3-simple-ways-training-wcc-bonus What You'll Learn in This Episode:•How to identify and connect with your ideal prospects on LinkedIn.•The secret to entering untapped markets in seconds.•A bonus strategy to leverage LinkedIn groups and peer connections for ultra-targeted outreach.•Why growing your audience with the right people is the key to consistent business growth.•Real-world examples of how small businesses and creative agencies achieved up to a 1600% ROI using this approach.Who This Is For:•Solopreneurs and service providers offering high-ticket services (£10k+).•Businesses struggling with referrals drying up or inconsistent lead generation.•Anyone tired of “throwing spaghetti at the wall” marketing and seeking a simple, effective approach.Why You Need This:With nearly two decades of experience in creative industries and marketing, I've helped thousands of businesses implement high-impact, low-cost strategies to attract ideal clients. Win Clients Consistently is your chance to access my proven framework and eliminate the guesswork in lead generation.Listener Perks:•Learn how to build an audience of high-quality leads on LinkedIn.•Discover the power of a consistent, automated outreach system that runs in the background while you focus on your work.•Enjoy lifetime access to the course and resources—so you can rinse and repeat the strategy for years to come.Don't Miss Out:Time is running out! The replay and bonus offer are only available>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textIn this episode, we're joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways.I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you haven't subscribed yet, I highly recommend it—it's a joy to read and a masterclass in rapport building. (Link in the show notes!)Key Takeaways:•How writing a book can be a game-changer in building authority•Why a clear, simple approach to strategy resonates with clients•Tips for creating content that builds credibility over timeLinks:- No Bullsh*t Strategy book: https://amzn.eu/d/iexKrgK- The Hidden Path newsletter: https://basicarts.org/newsletter/ - Basic Arts website: https://basicarts.org/ >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textWouldn't connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base.
Send us a textIn today's global business landscape, you don't have to limit yourself to finding clients in your local area. In this episode, we dive into a powerful strategy for expanding your market reach on LinkedIn: using geographical filters. Whether you're a coach or a creative business owner, LinkedIn Sales Navigator makes it simple to connect with clients worldwide. Join us as we break down exactly how to use geographical filters to grow your client base and reach new markets beyond your local area.
Send us a textIn today's episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever.Top 5 Takeaways:1.Consistency is key: Send at least one email per week to keep your audience engaged.2.The sales cycle is longer: Clients need more time to make decisions in 2024—nurturing them over multiple touchpoints is essential.3.Repurpose your content: From podcasts to newsletters, make your content work across different channels.4.Seek completion: Don't let a typo stop you from getting your message out. Progress over perfection!5.Client needs have shifted: Be patient, listen to client concerns, and adjust your approach as needed.Listen now to learn how you can apply these tips in your own business.Mentioned in the episode:•Eman Copy Co.:www.emancopyco.com•Mistakes That Made Me Podcast: https://podcasts.apple.com/ie/podcast/mistakes-that-made-me/id1635998876 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
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Send us a textIn this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, generate quality leads, and drive growth. Whether you're in a creative agency or any other business looking for ways to work smarter, these tools can make a massive impact.What You'll Learn:•The updated list of nine essential tools we're using right now to drive new business.•Why LinkedIn Automation & Sales Navigator are still our top choices for quality lead generation.•The benefits of using Calendly for seamless scheduling with prospective clients.•How Descript plays a crucial role in content creation and repurposing.•The value of a Super Sign-Off for unobtrusively showcasing services.•How ConvertKit helps us manage and optimize our email campaigns.•The power of Manychat for automating interactions on Instagram and Facebook.•Why we repurposed Asana as a CRM to improve our follow-up process and client conversions.•How Airtable has become the operational backbone of our business, making it easier to visualize and act on real-time data.Tools Discussed in This Episode:1.LinkedIn Automation & Sales NavigatorLinkedIn Sales Navigator2.CalendlyCalendly3.DescriptDescript4.Super Sign-OffLearn how a Super Sign-Off can help you: Read more about it here5.ConvertKitConvertKit6.ManychatManychat7.AsanaAsana8.AirtableAirtableThese tools have allowed us to work smarter, not harder. From automating lead generation to organizing our workflows and client relationships, they are at the core of how we do business efficiently. If you're curious about how these tools could work for your business, this episode will give you the full rundown.Subscribe and Stay Connected:If you found this episode helpful, make sure to subscribe and leave a review to let me know what you think.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textWe're thrilled to bring you one another of our most loved episodes!Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands.Their impressive clients include Samsung, Red Bull, Vashi Jewellery, Savse (where previous guest Natasha Lytton was marketing lead), Myla lingerie, and Padella, one of London's hottest restaurants (which my husband dreams about every time we're near the Shard).Before founding Manifesto, Tom honed his skills at renowned agencies like Interbrand, Fitch, Rufus Leonard, and Lambie Nairn.Having collaborated with Tom when I was the client, I can confidently say he's one of the most pleasant and relaxed, yet ambitious, individuals I've met in design. This episode will inspire you to see how current circumstances can fuel your passion for growth.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textWelcome to part 2 of one of my most loved episodes to record to date.Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful tool in business development. We also dive into the evolving landscape of design, unpack what the future holds and who design business leaders can turn to for support. This conversation is packed with practical advice, enjoy!>> https://thedesigncommunityhub.com/>> https://www.dba.org.uk/>> https://effectivedesign.org.uk/>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textA top-rated episode from 2021 that I still get messages about from listeners to this day!Jason Gibb, the co-founder of Bread & Jam and I discuss what food and drink brands need at various stages of growth, why many brands fail within the first year, and how agencies can connect with clients through Bread & Jam Workshops, available free of charge. This conversation is a must-listen for creative firms working with food and drink brands, or any other scaling business.Jason shares common mistakes early-stage food and drink brands make regarding design, the optimal stage for agencies and brands to seek each other out, and the time span and budget agencies should consider when starting to work with a food and drink challenger brand.>> http://foodhubdirectory.com/>> jason@breadandjamfest.com>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a textI'm excited to re-release one of my personal favorite episodes to record, presented as part 1 of a special two-part series inside the Kaffeen Espresso Greatest Hits.In this episode, Deborah Dawton, Chief Executive at the DBA, joins me to delve into the most common challenges to agency growth and how to navigate the business side of design more effectively. We discuss the ways design business leaders can bridge the gap between agency and client, the power of proving ROI in business development, and the evolving landscape of design and what the future holds. >> https://thedesigncommunityhub.com/>> https://www.dba.org.uk/>> https://effectivedesign.org.uk/>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a Text Message.We're excited to republish one of our favourite episodes on the Kaffeen Espresso podcast.In this episode, Ben Vear, Commercial Director at Minor Figures discusses the nuances of ambiguous creative assets, the challenges of rapid global scaling, and the journey to becoming a carbon-neutral brand.Tune in for valuable insights into how rapidly scaling companies prioritize their business goals and the crucial role of branded pack design in their growth strategy. Enjoy!>> https://minorfigures.com/>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Send us a Text Message.Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 P.S. Whenever you're ready, here are three ways I can help you get more clients, more money and more time: Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
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