The Fashion Feed

This week I'm joined by the brilliant Rokeya, founder of Khanum's, a fashion brand that's redefined what it means to build high-end without the big budgets.   Rokeya started Khanum's while working full-time, using just £2,000 of her own savings. Fast forward to now and she's grown a beautiful brand with a global customer base, all without compromising her creativity or values.   In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth.   In this episode, we cover:

This week I'm joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club. What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it's really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion. In this episode, we cover:

This week I'm chatting to someone whose career path is surprisingly similar to mine… we both studied at De Montfort Uni and started in the industry via the classic buying and design route before eventually going solo. Sian Whitefoot is the founder of Sydney Lane – a striking womenswear brand blending bold, confident design with a refreshingly honest online presence. If you've seen her TikToks, you'll know she says what everyone's thinking… and that unfiltered honesty has built a brand people genuinely trust. In this episode, we cover:

Today I'm joined by Faye, founder of Evie Joynes.  A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability. In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand. If you've been spinning too many plates with your product range or wondering whether it's time to leave your day job, this is the episode you've been waiting for. In this episode, we cover:

Today I'm joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she's back after a powerful brand relaunch that's been nothing short of inspiring. Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset. If you've ever felt like you've lost your spark, doubted your next move, or wondered if it's “too late” to start again then this one is so worth a listen. In this episode, we cover:

Today I'm joined by the wonderful Maddie, founder of This Is My Housedress.  It's a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We've worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision. If you've ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in! In this episode, we cover:

Today I'm joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that's grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you're toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!   In this episode, we cover:

Today I'm joined by Alie Mackintosh, the brilliant mind behind AYM!  It's a British womenswear brand known for its empowering, timeless pieces and commitment to sustainable UK production. In this honest chat, we go behind the seams of AYM's journey from its early days as Boom Boom Boutique, to dressing Kim Kardashian!  Plus we chat about Alie becoming a viral sensation on social media as the face of her brand. If you're a fashion founder navigating growth, content burnout or the balance between creative and commercial, you'll absolutely love this one!   In this episode, we cover: ✨ The evolution from Boom Boom Boutique to AYM → Why Alie rebranded and how the brand has grown since

In this episode, we dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture. Aimee's success on TikTok and the virality of her videos are a testament to her strategic approach. She provides practical tips for content creation, highlighting what works well and what doesn't on the platform. Despite perceptions of overnight success, Aimee emphasizes the importance of hard work in building her brand. As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. She discusses the evolution of her brand's signature pieces, from viral blazers to trending dresses, and the strategic shift that drove sales. Despite challenges, Aimee's team has contributed significantly to her brand's growth, reflected in impressive year-over-year increases in traffic and sales. Reflecting on her milestone of presenting a collection at London Fashion Week & opening a central London store, Aimee shares key lessons for aspiring fashion entrepreneurs.   

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    KT Mildren launched ‘Katharina Lou,' her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress! Starting with bold feminine pink pieces which were all made to order, since then it has evolved into a more grungy aesthetic.  KT shares her tips for pivoting, creating sell out launches, how to find the right influencers for your brand and how to get out of a negative cycle which so many founders face.  

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly found helping other small businesses achieve their goals as a business growth mentor.  

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a jewellery business.   She kept the feminist theme & included goddess and queen collections that routinely sell out and created a strong community of customers  in the process.  

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Sarah Galley is an ambitious graphic designer who firmly believes in the power of stepping out of your comfort zone to bring about a positive change. We met about 10 years ago when we were both at Miss Selfridge and she's since gone on to work for some other leading brands including River Island and ASOS.  Despite the sometimes negative experiences, Sarah has built resilience finding courage and clarity which has helped her launch her own business - Design Gals.  

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    I had the pleasure of speaking with the incredible Josh Cook, a seasoned e-commerce expert with a strong passion for data-driven strategies. In this conversation we spoke about fashion E-com, (including co-founding Adanola & Another Version) growth hacking and the power of taking calculated risks. While the fashion industry is entering the exciting Black Friday season, Josh shared his optimism for a successful sales period with the right strategy and enough traffic. Remember, with the right plan and the willingness to take calculated risks, your fashion brand can experience exponential growth.  

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey. Faith now spends weeks carefully designing dresses that will last and transcend fickle fashion trends with her customers in mind. Her favourite thing is to source fabric, it's her passion and what inspires her creatively. She uses natural new fibres from credible sources and deadstock fabrics.  

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    This week we dive deep into the world of fashion, creativity, and building communities with Phoebe Sherman, founder of Girl Gang Craft. We're discussing the power of well-behaved women not making history and the importance of stepping outside of our comfort zones to make a real impact.    Building a community can be both scary and rewarding, and we'll be delving into the strategies and challenges involved. From creating a feminist art accessories brand, navigating the exclusive craft fair world, Phoebe will guide us on an exciting journey of community building in person and online.   So whether you're a seasoned entrepreneur or just starting your fashion journey, this episode is packed with wisdom, inspiration, and plenty of actionable steps to build your very own fashion brand community.  

In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion industry has been nothing short of remarkable, filled with twists and turns that have led her to where she is today. Lydia Bolton is a sustainability creator and a slow fashion designer who founded her namesake brand in 2019. A zero-waste advocate, she works meticulously with sleeping stock, deadstock fabrics and thrifted items to create luxury but accessible womenswear apparel and homeware that doesn't cost the earth. With her collections consciously small, Lydia has also turned to helping brands find new ways to fight fashion waste, reduce landfill through brand partnerships and teaching workshops. She has collaborated with brands such as Lime, Nike, Ecover, River Island, Channel 4, Manchester United and Westfield. A core part of her work involves creating and hosting upcycling workshops to empower more people with the skills to tackle textile waste themselves. Lydia shows how, with skills and creativity, we can extend the lifetime of each garment so it becomes a treasured wardrobe staple for years to come. In this episode, we'll get an inside look into Lydia's career, from her humble beginnings as an intern to launching her own brand focused on upcycling and sustainability. Lydia will share the challenges she faced, the lessons she's learned, and her insights into the intersection of creativity, business, and sustainability.   So grab a cup of tea, sit back, and get ready to be inspired by Lydia Bolton on The Fashion Brand Clinic. Let's dive in!  

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!   Welcome to another episode of The Fashion Brand Clinic where we dive deep into the world of fashion, personal growth, and overcoming challenging obstacles that hold us back. In today's episode, I'm welcoming my pal Calypso Barnum Bobb - ex fashion buyer turned Self Discovery Coach. She shares how she helps individuals uncover their true desires and navigate the challenges that may be holding them back. With personal experience , Calypso shares her journey from prioritising others' happiness to finding her own fulfilment with the aim to create a ripple effect of conscious transformation. Join us as we explore topics such as burnout, fear of change, and the true meaning of success. We'll also learn about her career in the fashion industry working as a buyer for Topshop, Nike, ASOS & Sweaty Betty plus her decision to step away to help others on their journey to success.  

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing.   In this episode, Lucy returns to the podcast for part 2! She takes us through her journey in the fashion industry, navigating the challenges of brand growth and maintaining authenticity during a rollercoaster ride of rapid growth in the business.   Join us as we explore Lucy's journey, gain valuable advice, and uncover the secrets to building a successful fashion brand that puts people at the centre of everything they do. Get ready for an episode packed with wisdom, inspiration, and practical tips on navigating the ever-changing fashion landscape online.   

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! I recently met today's guest at a women's empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast! Tiwalola Ogunlesi is a globally recognised coach specialising in positive psychology, international speaker, author and the founder of Confident and Killing It. Confident and Killing It is a purpose driven organisation and community that wakes women up to their worth so they can be confident, unstoppable and dare to live the life they truly desire. Through engaging workshops, coaching sessions and podcasts, Tiwalola equips women with the tools they need to overcome fear and self-doubt, programme their minds for success and take action in life. Since starting in 2018 she's upskilled over 7000 women in London, NYC, Lagos and delivered engaging experiences for brands/organisations such as Google, Facebook, The Times,  Deloitte, Morgan Stanley, UN Women UK,  The Oprah Winfrey Leadership Academy and many more. 

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Today I'm chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she's bold & straight talking telling people the practicalities of how they increase their earning potential!   In this episode we discuss : How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years The power of making money with integrity & not sacrificing your values The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Lisa Johnson (@lisajohnsonstrategist) • Instagram photos and videos     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

Today I'm joined by Nicola @ Press Loft! It's the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers. Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly. I often struggle when people ask me about PR because it's so time consuming & overwhelming that unless it's a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging!   In this episode we discuss : The key differences between press and marketing as a whole How Nicola launched Press Loft whilst on an unusual career path Why press can be so useful for a small business to be found by a new audience   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram https://snov.io https://gb.readly.com   WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW! If you're wanting to give Press Loft a try, why not click here and begin your free 60 day trial today!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

Aesthetic Laundry is born from Heidi's passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want to take off. Heidi was determined to create a company which stood against every attitude and issue that was thrown her way during her time in the industry & inspire young women to know that they can dress how they want and ensure they are proud of who they are.   In this episode we discuss : How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives Showing up on camera as an introvert   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram AESTHETIC LAUNDRY (@aesthetic_laundry) • Instagram photos and videos   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

NOT THAT DEEP® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason's life mantra during the dark times which we touch on in this episode The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting with our spirituality, trusting the universe and not taking any of this shit too seriously - whilst wearing cosy AF, bold and colourful garms.    NTD is co-founded by husband and wife team Sarah and Jason Akwisombe. In 2015, they began an online education business NO BULL BUSINESS SCHOOL, where they helped thousands of women start small businesses. After a wildly successful but rocky 2020, they decided to make their way back to creativity and found a way to combine their two loves - Streetwear and spirituality. I worked with Sarah 1:1 back when I was too nervous to take the leap from the corporate world of fashion buying & sales! I loved her no bullshit attitude to giving advice so I thought if this is a shit idea - she will 100% tell me straight! She was incredibly supportive & encouraged me to go for it & I can honestly say I'm not sure I would have my own business today if it wasn't for her!   Fun fact - the first time I ever met Sarah IRL in a cafe in Croydon (circa 2018) she told me she wanted her own streetwear label one day and here we are telling the story of how it came about!   In this episode we discuss : Sarah's varied career from music to beauty to coaching to streetwear What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!) How creativity can pull you out of a dark place   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram NOT THAT DEEP® (@notthatdeepstore) • Instagram photos and videos   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   In this episode I'm sharing all the nitty gritty details about what you can expect when signing up to The Visibility Project!   If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out   This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here *You want a loyal audience of customers, not just a bunch of followers

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Have you ever actually tried googling a marketing strategy for small businesses? Honestly it's no wonder this phrase usually makes people shudder! It sounds so daunting to create a strategy but all it really means is talking about your products over and over and over again in a way that keeps your audience engaged!   If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out   This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales   In this episode we discuss : • what a marketing strategy is • why you need a marketing strategy • what to include in your marketing strategy so it's put to good use • an example of what this could look like in the form of a spider diagram • all the different ways to direct people to your website to generate sales   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here *You want a loyal audience of customers, not just a bunch of followers

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Do you wonder why people are engaging … but not buying? Selling online isn't as simple as product + customer = sales I mean if was that simple then everyone would be doing it, right?! During this masterclass I share the missing ingredient in order to boost your sales This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales *You want a loyal audience of customers, not just a bunch of followers If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out   In this episode we discuss : Why price isn't the thing that's stopping people from buying Tips on how to bridge the gap between you & your customer Why showing up more consistently can improve conversion!   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Are your sales slow at the moment? If the answer is yes then let's do something about it together

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Does your business feel invisible online at the moment? That's what I'm discussing on this episode today! Perhaps you feel like there's sometimes no point in trying to show up because nobody is going to see it anyway? Well I hate to break it to you but that's the issue right there! Today I shared some practical tips and advice on how you can show up with confidence to build a loyal customer base of people who want to support you and buy from you in a way that feels good If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out   In this episode we discuss : not posting enough to make a difference • posting sporadically which confuses your followers • only posting pretty pictures without any depth or context • it's not immediately obvious what it is that you're selling • repeatedly talking about your product or service without any nurturing conversation   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   I invited Lucy onto my page for a chat because she successfully manages to promote a very small range of products over and over again whilst growing her sales & not worrying about boring her audience (or herself) in the process!   If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out   In this episode we discuss : Repetition is key whilst having clear content pillars Impulse vs considered purchases How every post should have a purpose whether it's educational, inspiring or entertaining Jumping on the back of memorable days and events throughout the year and linking them to your business!   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

This week we have another great social media expert on, the lovely Jess Bruno! We actually recorded this episode as an insta live to show you that it's possible to re-purpose your content with ease :) Jess has a background in the music industry so understands how to work with creatives and bring out the best in them as if you had a strategist BFF in your pocket She also prides herself on making content creation manageable so you can ACTUALLY stay consistent with showing up for your business without having a mini meltdown every morning   In this episode we discuss : Tips around posting intuitively vs batch creating your content and trying to please an algorithm Splitting out your time between creating content from an admin perspective and creating content in a creative way Plus you don't need to be on all the platforms! This one is around following your passion and picking a platform that is more long form versus one that is short   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Creative Content Coach ✨ (@jessica.sophia.bruno) • Instagram photos and videos   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here  

A couple of months ago I hosted a live with some of my favourite content creators called TikTok talk and Maz was obviously in the line up as she provides such an incredible amount of value for her audience over there! If you don't follow Maz, she's a freelance content strategist and founder of Strategise with Care. With nearly 5 years of experience working in social media marketing, Maz is helping creators and business owners create content strategies to reach their future goals   In this episode we discuss : Best practises to make sure you're covering on TikTok plus common mistakes we see people making Top tips for startup fashion brands on TikTok Why you shouldn't give up just because you don't go viral on TikTok   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Maz | UK TikTok Strategist & Content Producer (@strategisewithcare) • Instagram photos and videos   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here  

Danielle is the founder and designer at Hissyfit Clothing !  

Jade is the founder and designer of Jakelle Studios, an independent clothing brand focusing on ‘bringing a little bit of spice to sustainability'. All of her pieces are ethically made to in Devon, U.K, in a small women-led factory using organic and recycled fabrics. I actually worked 1:1 with Jade a couple of years ago & we've always stayed in touch ever since! So when her account got hacked she dropped me a message to see if I knew anyone that could help Unfortunately Jade couldn't retrieve her account so I thought it would be a good idea for her to come on the podcast to hopefully reconnect with her old followers & share her story about having her account deleted. It's a really inspiring story because some exciting opportunities have magically come her way since starting a new account with a smaller following!    In this episode we discuss : Jade's mission to build a sustainable brand without compromising on her aesthetic A step by step guide on what to do if your account gets hacked The positives of what can come from building a new audience from scratch   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram J A K E L L E S T U D I O S (@jakelle.studios) • Instagram photos and videos   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

We've had a couple of episodes without a guest so I'm excited that from now on we'll be welcoming back some very insightful conversations!   A couple of weeks ago I was asked for soem advice on SEO & this isn't my area of expertise at all so I put out a message on instagram to see if anyone wanted to join me for a chat!   Char emailed me with the details of her career which were pretty impressive! She's spent the last 17 years creating content for the likes of Dune London, Simple, Waitrose, New Look, Lynx, Boots and No7.   She's now bottling all of that insight, knowledge and experience to help make content creation quick, easy, and enjoyable for small biz owners like you!   Give her a follow on Instagram @loudmouthcontent for easy-to-understand tips and tutorials or head to loudmouthcontent.com and bag a bespoke audit of your content and a ton of cool content ideas!   In this episode we discuss : What is SEO & why is it so important How to get discovered on social media using SEO Real life examples of how other brands use SEO in their business   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Char | Simple content support for small business owners (@loudmouthcontent) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

I spent the past couple of days at a trade show & have been speaking to lots of small brands about the ‘I' word … Instagram!   Here's a couple of bits of advice for you that will hopefully get you out of a funk :) links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/thevp https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here    

For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared my opinion on that infamous Missguided documentary Welcome to The Fashion Brand Clinic Podcast! I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! So if you've not seen this documentary, it's well worth a watch as you can see the inside workings of how a multi million pound business is run! I was so scared to share this because I didn't want anyone think I'm some sort of advocate for the brand because I'm absolutely not! But I think there were some really interesting lessons we could take from it and apply to running a small business I hope you enjoy it!   links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared a behind the scenes look at who I am without mentioning the word fashion! Welcome to The Fashion Brand Clinic Podcast! I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! It was recorded very impromptu with about 5 minutes notice given to myself so it's really raw, honest & funny (I hope!) I wonder if not many of you have even seen it tbh as I'd be interested to know how many podcast listeners actually follow me over on insta! If you don't I'd love to have you come and join me on there! Anyway I'll stop waffling - I hope you enjoy it!   links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

If you don't know the name Veronica Dearly then quickly jump onto google and type her name in because I guarantee you'll recognise her work! She's s based just outside West London and runs a design studio dedicated to spreading happiness featuring fun hand lettered and illustrated designs. Veronica is a light-hearted designer who believes in pouring personality and quirkiness into everything she creates. I scrolled back through my insta & found a post I'd re shared of Veronica's back in 2018 so when she recently followed me on insta … NGL I had a bit of a fan girl moment behind the scenes! How could I NOT ask her onto the podcast to tell her story?! In this episode we discuss : How you know when you've found your signature style as a designer What Veronica did when shit hit the fan during Covid Plus we chat about Veronica's new book “How to do Hard Things”   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos Veronica Dearly (@veronicadearly) • Instagram photos and videos   JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance?  Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

I thought it was about time for a re- introduction so rather than me just telling the same story again, I've got something a little different! Sasha's actually one of my most long standing business besties so I wanted her on the podcast but she doesn't run a fashion business so I was like “hmmmm how could we do this?!” Then I remembered someone had asked to do a reverse interview episode so here it is & Sasha was probably one of the few people I would trust to do it TBH! In this episode we discuss : What I was like as a child & growing up What motivates me to do what I do An intro to Sasha's business Cheeky Zebra!   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos Cheeky Zebra | Greeting Cards (@cheekyzebradotcom) • Instagram photos and videos JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance?  Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

NGL I totally stole this title from Sarah & Lucy's instagram bio because it sums up the episode so perfectly! Sarah Oakley and Lucy Burgess are on a mission to inspire every day she-ros to find their bravery through hard times. Together they run Brave Bird Club and they created Brave Bird Pants. Yes! Actual pants that are made of cotton, elastane, hope & bravery. Not only that, every sale directly supports the domestic abuse charity My Sisters' House which we discuss more in the podcast!  In this episode we discuss : The highs and lows of why Brave Bird Club came into existence Stories of inspirational women that have motivated Sarah & Lucy to keep going How Sarah and Lucy run the business from 2 different countries!   LINKS MENTIONED IN THE EPISODE BRAVE BIRD CLUB ✨ (@bravebirdclub) • Instagram photos and videos   JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

Nicola is the founder of Elansu Activewear - a brand creating sports bras for big bust women! For 20 years she has struggled to find a sports bra that gives good support and looks sexy but became more of an issue when she took part in a fitness photoshoot last year (image below!) So from that day onwards, she started to do some research which resulted in her taking part in my 3 month group coaching programme! Her brand is about empowering women not only through her products but through fitness and health tips to help women feel body confident inside & out! In this episode we discuss : The lessons learnt so far before even launching the product How Nicola's confidence has grown during the research process What you can do to build your audience whilst finding a manufacturer   LINKS MENTIONED IN THE EPISODE Elansu Ltd (@elansu_activewear) • Instagram photos and videos   JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme which Nicola took part in! Add your name to the waitlist here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

Lucy is my guest on the podcast this week sharing her story about moving halfway across the world! Lucy is a nurse who recently moved from Ireland over to Australia to start a new life as she was suffering with her mental health. As a result she developed alopecia & total hair loss which forced her to embrace standing out from the crowd & in her words ‘looking weird' . She picked up sewing as a therapeutic hobby which developed from upcycling vintage clothes into the sustainable brand she has today!   I worked with Lucy 1:1 on her brand as it was going through a rebrand but I know this 1:1 work isn't accessible to everyone when they're just starting out & budget might be tight! You can absorb as much information as possible & learn from my 15 years of industry experience & apply it to your business! Every Thursday I host something called Thursday Therapy & you can ask me anything that's playing on your mind! Plus I host monthly live workshops exclusive to club members, share retail news, industry insights & trend information! If that wasn't enough, for just £10 per month, you also join a cool micro community (away from social media) of other fashion creatives who know exactly what you're going through :) You can join the club in 3 simple steps : 1. Download The Stack World App 2. Create a free profile 3. Search The Fashion Brand Clinic & join!   In this episode we discuss : Lucy's story about coping with alopecia whilst starting a fashion brand How Lucy moved her customer base from her hometown in Ireland to her new home in Australia What it means to create your identity online & how to actually be authentic

This week I had a pinch me moment speaking to the iconic businesswoman Sharmadean Reid! Fun story, when I was working for a start up brand, I actually packaged up a PR gift to send to Sharmadean in the hope that she would wear it (she did of course!) and then fast forward 4 years I'm interviewing her for the podcast & collaborating with her on The Stack World!   The Stack World is for the entrepreneurial community of innovators and changemakers. With five distinct content pillars - BEAUTY / WELLNESS / BUSINESS / CULTURE / SOCIETY, The Stack is about achieving higher ground and higher purpose through knowledge sharing. They're creating spaces for intelligent, ambitious mission driven women who see themselves as infinite learners.   Sharmadean talks us through her career which spans from a brand consultant and fashion stylist for Nike & Asos to launching WAH, a hip hop magazine for girls in 2006 which then evolved into the WAH Nail Salon. She was actually awarded an MBE from HRH Queen in 2015 for services to Beauty and Women!   Just before Christmas, I received a message from Rhea (actually a previous guest on the podcast!) who now works at The Stack World telling me she had an exciting opportunity for me & it was to create a membership club in collaboration with The Stack World for people who are early on in their journey to becoming a fashion brand owner! Sharmadean's values align so closely with my own to help creatives make more money so it was an immediate YASSSS! The Fashion Brand Clinic is an accessible way to work with me when you're still in the early stages & budget might be tight! You can absorb as much information as possible & learn from my 15 years of industry experience & apply it to your business! Every Thursday I host something called Thursday Therapy & you can ask me anything that's playing on your mind! Plus I host monthly live workshops exclusive to club members, share retail news, industry insights & trend information! If that wasn't enough you also join a cool micro community (away from social media) of other fashion creatives who know exactly what you're going through :) You can join the club in 3 simple steps : 1. Download The Stack World App (link in the show notes) 2. Create a free profile 3. Search The Fashion Brand Clinic & join! In this episode we discuss : Sharmadean's impressive career in beauty, wellness & technology Building The Stack World through the pandemic Finding your place within a competitive industry   LINKS MENTIONED IN THE EPISODE Sharmadean Reid (@sharmadeanreid) • Instagram photos and videos   JOIN are you in the early stages of launching or building your fashion business & looking for some support & guidance? Join The Fashion Brand Clinic here!     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

Welcome to another episode! This is the first time a guest has been nominated to come on the podcast based on an insta post one of my incredible listeners showed me! Nicole Broad runs The Fruit Moth which is a zero waste ethical fashion brand offering a range of limited run accessories and clothing, made entirely from remnant and vintage fabrics and preloved clothing. Previous to this Nicole dealt with the loss and grief of her partner which in turn spiralled into a shopping addiction resulting in her owing £27k in credit card loans. Incredibly Nicole paid this off 1 year early and in this episode she tells us all about how she did it! In this episode we discuss : The shame & grief associated with the word debt How a shopping addiction can be taken seriously & turned around into a positive habit of saving Nicole's dopamine dresses which are all handmade under her own label The Fruit Moth LINKS MENTIONED IN THE EPISODE The Fruit Moth (@thefruitmoth) • Instagram photos and videos   JOIN are you in the early stages of launching or building your fashion business ~& looking for some support & guidance? Join The Fashion Brand Clinic here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode! contact me If you'd like to find out more about working together on your brand, click here

This week I'm introducing Dhillan Bhardwaj, CEO and Founder of Ratchet Clothing. Dhillan tells us how he quit college to start a unique and affordable unisex clothing brand for people who wanted more than what you would find on the high street. He hasn't studied fashion & taught himself everything when it came to tie dye so every item is handmade, & different in its own unique way. Dhillan started Ratchet when he was just 16 years old when his weekend job was washing cars at his uncle's garage for £1 a car. From 2012 Ratchet has been worn by Miley Cyrus, Madonna, Drake, Rihanna and more. He even got invited to David Cameron's house when he was our Prime Minister for tea! His brand has since grown organically & prides himself on the fact his customers are more like a big family, because he involves them in every step of the process! In this episode we discuss : Dhillan's whirlwind journey to growing a business from the age of 16 The celebrity endorsements he received after going viral on twitter Important charity work the brand does which remains at the core of his business   LINKS MENTIONED IN THE EPISODE https://www.instagram.com/RATCHETCLOTHINGCOMPANY   JOIN are you in the early stages of launching or building your fashion business ~& looking for some support & guidance? Join The Fashion Brand Clinic here!     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

For anyone that missed the live I did a while back, here's everything you need to know about my new monthly membership - the fashion brand clinic! Welcome to The Fashion Brand Clinic! I'm going to be your fashion brand therapist every single week inside the club to answer all your questions on building a new business! We'll have weekly q and a sessions plus monthly live online workshops all focused towards building a commercial and successful fashion brand! In this video I share everything you need to know about who it's for, how to join & what to expect so hopefully everything is clear but if you have any questions, just slide in my DM's & ask me anything! Super excited for this new venture and can't wait to see you over there!

For anyone that missed the live I did a while back, here's the story of how it took me around 6-9 months to work out a plan to hand in my notice! Last year, in one of my many lockdown clear outs I discovered all the notebooks I used to carry around with me full of notes, hopes and plans about how I was planning to leave my job! It was so fascinating to see that actually ... it had all come true! I know during this period that many of you will be toying with the idea of leaving your job to work freelance and I honestly couldn't recommend it more! Here's a look into how I did it - it felt VERY scary to put this out as I've literally never shown these to anyone!!! I hope this helps you and if you have any questions about working together on this topic I'd love to hear from you!   links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

"The future of fashion is coming and it's from the past."  Using only materials that are already in existence Freya Simonne reworks and upcycles preloved textiles into beautiful forever pieces of upcycled clothing. The mission is to show an alternative way of doing fashion that actively gives back to both people and planet. In this episode we discuss : Freya's career in fashion working for high street retailers & transitioning into having her on business Her design process & how she creates her unique pieces Some ‘pinch me' moments which have escalated the growth of Freya's brand   LINKS MENTIONED IN THE EPISODE https://www.instagram.com/freyasimonne https://www.freyasimonne.com     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

This week's guest is Helen Perry who I've collaborated with before on a couple of IGTV videos & I've also been on her brilliant podcast called Just Bloody Post It! (if you like this, you'll love that too!) Helen shows creative businesses how to do marketing on the internet. Wherever you are showing up online (and you will need to show up) - on Insta, emails, TikTok, podcasts - you'll need to learn the skills that allow you to communicate what's great and valuable about what you do. Then people will buy it. This is what Helen teaches in her courses and workshops.  In this episode we discuss : how Helen plans her launches including waitlists & lead magnets what it feels like to be very visible online when selling for an intense period of time other measures of success other than just the monetary figures   LINKS MENTIONED IN THE EPISODE https://www.helen-perry.co.uk https://www.instagram.com/_helen_perry_     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here