The Drip

This episode is a deep dive into the world of business newsletters. What works? Where to start? How to identify success beyond list size and open rate.Jason Schulweis is the President & CEO of JBS Growth, an advisory firm that helps companies grow revenue through partnership, go-to-market, and marketing strategy. He was most recently the EVP, Brand Partnerships & Creative Studio at Morning Brew, a leading business media and content brand, overseeing two departments: Brand Partnerships and the Creative Studio.

James O'Brien is the President of Custom, which is Digiday's in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.

Today I'm joined by Kim Infanti. Kim is the Executive Director of Digital Engagement within the Office of Alumni Engagement at Syracuse University. In this episode, we talk about lessons learned as a journalist using Twitter to source story ideas; what channels and strategies are working best in alumni development, and how to measure ROI beyond fundraising.

Today I'm joined by Melissa Lawton. Melissa is the Chief Content Officer at SailGP. In this episode, we talk about creating content for an emerging sports league; navigating digital and broadcast audiences, and the importance of experimenting to fail.

Today I'm joined by Jared Merrell. Jared is a Managing Director at Optimum Sports, which is a sports marketing agency that's part of the Omnicom Media Group. In this episode, we talk about how brands can be a part of the sports conversation; what integrated sports content feels like, and how brands outside of the fortune 100 can meaningfully participate with sports sponsorships.

Today I'm joined by Dev Sethi. Dev is Director of Student Athletes and Sports Creators at Meta and former Head of Sports at Instagram. In this episode, we talk about what sports content is performing best across the Meta platform; how Name Image and Likeness legislation in the NCAA has changed the social media landscape, and what college athletes are asking Dev when he visits them on campus.

Today I'm joined by Eric Herd. Eric is the founder of A2Z Ventures and he has long been a leader in the sports media and sports content industry. In this episode, we go deep into the fantasy sports and sports gambling categories. What works? Where to start? And how can challenger sports media brands best leverage fantasy and betting to drive awareness for their games and programming. 

Today I'm joined by Andrew Hippert. Andrew is the Investment Principal at the Techstars Sports Accelerator powered by Indy. In this episode, we talk about go to market strategies that work in the sports, health and wellness sectors; how sports startups can compete with the media behemoths in content, and how Web3 is impacting the future of fan engagement and sports ownership.

Kristin Cooke is the Communications Manager at Citizens Bank. In this episode, we talk about helping to write employees into the company narrative; ways that employee content can be used to promote a safe work environment, and how objectives and key results can help disparate communications teams build alignment.

Jeff Koslofsky is a Senior Marketing Communications Manager at the University of Rochester Medical Center. In this episode, we talk about communicating complex scientific research in lay terms; channel strategies that reach a diverse stakeholder set, and what type of medical related information wins on LinkedIn.

Greg Young is the Executive Vice President and Co-Lead of Integrated Media Strategy, North America at Weber Shandwick. In this episode, we talk about how brands are defining integrated media, why shared media is the ultimate threshold for brands, and how to best build collaboration across disparate agency partners.

Ben Johnson is the Founder and CEO at Spruce, which is a leading provider of home services to apartment residents. In this episode, we talk about Spruce's eureka moment, nuances in messaging a services marketplace, and how to best partner with SMBs.

Scott Simonelli is the CEO of Veritonic, an audio intelligence company. In this episode, we talk about what audio intelligence means to brands and marketers and what metrics they should be evaluating as they consider the role of audio in their marketing mix.

Today I'm joined by Bryan Barletta. Bryan is the founder of Sounds Profitable, which is a newsletter and podcast that focuses on the business of podcasting. In this episode, we talk about the criteria that marketers and ad buyers should consider as they navigate deploying media in podcasting. It's an awesome conversation where we talk about CPMs, buying strategies, and how to best measure attribution.You can learn more about Bryan's podcast here.

Today I'm joined by Templafy's CMO, Greg Sheppard. In this episode, we dig into some new research that Templafy released on the bottlenecks and red tape that exist around how large enterprises create content.

Today I'm joined by Kathryn Moody. Kathryn is a Senior Editor at Industry Dive where she oversees their HR focused publication, HR Dive. In this episode, we talk about what HR professionals are most interested in; the importance of broccoli content, and doubling down on newsletters.

Brooke Bergen is the Director of Public Relations and Member Communications at the Association of American Medical Colleges. In this episode, we talk about audiences and communications segmentation across membership; channel strategies that work best across these specific member segments, and how lifecycle messaging works at a membership organization.

Kate Adams is the Senior Vice President of Marketing at Validity. In this episode, we talk about how marketers can de-jargon themselves; where a sales development rep should sit within the organization, and how the migration from tokenization to personalization is the marketing innovation that's most pressing in 2022.

Katherine Pickus is the Vice President of Sustainability and Global Impact at Tyson Foods. In this episode, we talk about authentically telling the sustainability story; ESG benchmarks that businesses and consumers should measure, and what sustainability 2.0 looks like.

Andrew Tuchfeld is the Director of People Relations at Braze. In this episode, we talk about measuring motivation and commitment; how to keep colleagues engaged through the various life stages that a company might experience, and what managers are asking for as they continue to navigate employee enablement.

Today I'm joined by Juleyka Lantigua and Manuela Bedoya. Juleyka is the founder and Manuela is the marketing lead at LWC Studios, which is an award-winning and Peabody-nominated digital media studio that produces original narrative-driven works with a social-justice vein. In this episode, we talk about the social audio landscape and do a deep dive on Twitter Spaces.

Today I'm joined by Rachel Charlesworth. Rachel is the Director of Marketing at SeedInvest. In this episode, we talk about how to message differentiation in the VC space; how to tell success stories when the story can be seven or eight years long, and what role trust and credibility play in product marketing.

Today I'm joined by Tom Shapiro. Tom is the CEO of Stratabeat, a b2b marketing and branding agency. In this episode, we talk about why you shouldn't follow best practices; how executive briefings can drive b2b sales, and how your creativity and not your tech or processes is your brand's secret power.You can purchase Tom's new book here.

Today I'm joined by David Homan. David is the CEO of Orchestrated Opportunities and in this episode, we talk about how building ecosystems of trust can best be structured and leveraged by businesses and their partners.

Today I'm joined by Rebecca Binder. Rebecca is a Senior Managing Director at RF Binder. In this episode, we talk about what it means to have an integrated communications plan; how agencies can best procure and roll out new technology, and where communications should live during a brand's lifecycle.

Today I'm joined by Kate Roski. Kate is the Director of Growth at Net Impact. In this episode, we talk about building careers in sustainability and justice; how corporate partners can best connect with students on these topics, and what growth at non-profits might mean in the years to come.

Megan Pittman is the VP of People at Policygenius. In this episode, we talk about the ways that companies can compete for talent beyond title and salary; how to measure company values like transparency, and how Dolly Parton plays a part in the Policygenius company all hands and in recognition. 

Jennifer Poppers is the Head of Employee and Culture Communications at The RealReal. In this episode, we talk about The Real Real's new intranet initiative; how an external communications background has helped to inform internal communications strategies, and how a codified values framework for the company delivers focused content strategies.

Andrew Vontz is the Vice President of Communications at Strava. In this episode, we talk about defining and focusing a brand's foundational narrative; user-centric vs. you-centric storytelling, and his excellent podcast Choose the Hard Way.

Joanie Wang is the Director of Marketing and Brand at Expensify. In this episode, we talk about the role that DEI conversations play in employee experience; how values based marketing can best be done authentically, and how Expensify structures its team to allow for transparent internal communications and feedback.

Today I'm joined by Marissa Cardon. Marissa is the Vice president of People Programs and Operations at NextRoll, a marketing technology company. In this episode, we talk about how NextRoll prepared for virtual work; why they returned to the office, and new content tactics that are being used to promote collaboration and inter-team alignment.

Today I'm joined by Cindy Wang. Cindy is the Chief of Staff and Head of B2B at Boxed. In this episode, we talk about building alignment among executives; communicating with staff in the field, and tactics for keeping sales people engaged. 

Kristin Hancock is the VP of Community and Engagement at ICology: a community purpose built for internal communicators. In this episode, we talk about what internal communicators are looking for in community; how to benchmark success when the nature of the work is private, and what tactics smart internal communicators are leveraging in 2022.ICology is hosting its first ever Tuesday Toolsday event and you can learn more by visiting www.joinicology.com. Give ICology a follow on LinkedIn, Instagram, and Twitter.

Today I'm joined by Jaclyn Sass. Jackie is the Director, Global Internal Communications at Merkle. In this episode, we talk about the future of the internal communications role; the need to merge communications with culture and employee experience, and how data can help to inform a company's internal communications motions.Learn more about Merkle's 2021 Customer Experience Imperatives.

Today I'm joined by Sarah Alves. Sarah is the Internal Communications Manager at Rev, a tech company based in Austin and San Francisco. In our conversation, you'll hear Sarah's passion for creating environments where employees feel in the loop and connected; how internal communications practitioners can best balance supporting executives while still being a central voice in the company, and how Rev leverages channels like Slack.

Jackie Berg is SVP of Marketing for Olo, a leading on-demand commerce platform powering the restaurant industry's digital transformation. In this episode, we talk about the relationship between Marketing and Customer Success; content that helps to operationalize the platform, and the "Netflixication" of company conferences.

Christina Knittel heads PR and Communications for WalkMe. In this episode, we talk about the who, where, what, and why of employee advocacy.

Yael Malek is the VP of People at Gainsight. In this episode, we talk about what works and what doesn't during the first week of onboarding; how a Reid Hoffman concept called the Alliance helps to build coaching and mentorship at the company, and how child-like joy manifests itself in content strategies.

Allison Sproul leads the People and Talent function at connectRN. In this episode, we talk about how talent leaders can hire for mission; how they can reduce barriers around equity and inclusion, and what the difference is between a committee and an ERG.

Rachael Hensley is the Director of PR and Communications at Shippo. In this episode, we talk about storytelling to Main Street; what internal brand means, and how elements of internal communications can be leveraged for external use and vice versa.

Natalie Vegel is the Senior Director of Communications at GIPHY. In this episode, we talk about major partner management with a small team; pitching stories that aren't necessarily new but that have updates, and how to maintain a newsroom culture remotely.

Erica Chappell is the Managing Editor of Content at ClickUp. In this episode, we talk about email marketing flows; promotional offers in SaaS, and best practices around SEO.

Kristina Simkins is the Vice President of Product at Lessonly by Seismic. In this episode, we talk about communicating product roadmaps; building alignment across disciplines, and why you should consider putting the faces of your team on your slide decks.

Becky Graebe is Senior Director, Communication Strategy, at Firstup. In this episode, we talk about communicating with frontline employees; how businesses can best leverage multipoint communication channels, and how employee advocacy is also an employee engagement tactic.

Greg Russell is the Head of Talent at Snapdocs. In this episode, we talk about values based recruiting; how the company story lives across the candidates recruitment process, and how the D in diversity can best live with the E and I in equity and inclusion.

Elisabeth Wang is the Executive Director of Brand Building and Communications at Piedmont Healthcare, which is Georgia's largest healthcare provider. In this episode, we talk about elevating promise stories; communicating across multiple stakeholder groups, and why work from anywhere is a better framing than work from home or hybrid work.

Mark Jung is the Vice President of Marketing at Dooly. In this episode, we talk about marketing loops; why SaaS companies need to be their own media arms, and what product led sales actually means.Read about the 30 Sales Memes Your Manager Doesn't Want you to See

Jen Fox is the Director of People and Culture at Justworks. In this episode, we define employee holistic wellness; how ERGs reflect core company values, and what role parenting might play in the future of the workforce.

Makenzie LaBare is a People Experience and Programs Manager at Amplitude. In this episode, we talk about rethinking onboarding flows for distributed work; building and executing on employee personas, and how to measure the cultural impact of your content and events.

Rachel Colson leads communications at Coda. In this episode, we talk about repurposing content; media training in between the lines of personal and professional brand, and Dory the fish from Nemo.

Tas Bober is the Director of Digital and Website at Tealium. In this episode, we talk about how to best orchestrate various disciplines and competencies in website rollout; building SEO frameworks for content contributors, and some best practices around trying new marketing channels and strategies.