Podcast appearances and mentions of margo aaron

  • 43PODCASTS
  • 245EPISODES
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  • 1WEEKLY EPISODE
  • Nov 4, 2025LATEST

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Best podcasts about margo aaron

Latest podcast episodes about margo aaron

Optimal Business Daily
1861: Money or Impact by Margo Aaron of That Seems Important on Choosing Purpose Over Profit

Optimal Business Daily

Play Episode Listen Later Nov 4, 2025 8:33


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at:⁠ OLDPodcast.com⁠. Episode 1861: Margo Aaron explores the complex tension between making money and making an impact, challenging the false dichotomy that often forces entrepreneurs to choose between the two. With sharp insights and personal reflection, she encourages creators to question the cultural scripts that shape their ambitions and to redefine success on their own terms. Read along with the original article(s) here:⁠ https://www.thatseemsimportant.com/entrepreneurship/money-or-impact/⁠ Quotes to ponder: "Impact and money are not mutually exclusive, but they are often treated that way." "The business world rewards one kind of ambition, the kind that scales, dominates, and earns." "We have to stop pretending that just because something makes money it's bad, or that just because something helps people it can't." Episode references: Paul Jarvis' Company of One:⁠ https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356⁠ The War of Art:⁠ https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026

Optimal Relationships Daily
2783: What Lies Underneath Worry by Margo Aaron of That Seems Important on Understanding the Root of Anxiety

Optimal Relationships Daily

Play Episode Listen Later Nov 1, 2025 7:04


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at:⁠ OLDPodcast.com⁠. Episode 2783: Margo Aaron exposes the true face of worry, not as an act of care, but as a defense mechanism shielding us from deeper emotions like grief, powerlessness, and shame. Through her candid reflection, she challenges readers to stop projecting concern onto others and instead confront the discomfort of self-denial and unacknowledged pain that often drives our anxious tendencies. Read along with the original article(s) here:⁠ https://www.thatseemsimportant.com/personal-growth/what-lies-underneath-worry/⁠ Quotes to ponder: "It's the denial that you have those feelings that makes them grow." "The feelings themselves are not dangerous or bad. They're useful. Feelings are data from your insides telling you what's up." "Should I worry about you is a sort of denialism. It's a deflection. It says, 'Tell me you're ok, so I can be ok.'"

Optimal Business Daily
1828: How to Write Cold Emails That Get Opened by Margo Aaron of That Seems Important on Marketing Communication

Optimal Business Daily

Play Episode Listen Later Oct 2, 2025 5:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1828: Margo Aaron explains how to transform cold emails from ignored clutter into meaningful conversations by focusing on empathy, clarity, and genuine connection. She reveals the subtle mistakes most people make and shares practical strategies that help your message stand out in a crowded inbox. Read along with the original article(s) here: https://www.thatseemsimportant.com/sales/how-to-write-cold-emails-that-get-opened/ Quotes to ponder: "People are not reading your email. They are scanning it." "Stop trying to impress people. Try to connect with them." "The goal of your email is not to get a reply. It's to start a conversation." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1828: How to Write Cold Emails That Get Opened by Margo Aaron of That Seems Important on Marketing Communication

Optimal Business Daily

Play Episode Listen Later Oct 2, 2025 7:43


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1828: Margo Aaron explains how to transform cold emails from ignored clutter into meaningful conversations by focusing on empathy, clarity, and genuine connection. She reveals the subtle mistakes most people make and shares practical strategies that help your message stand out in a crowded inbox. Read along with the original article(s) here: https://www.thatseemsimportant.com/sales/how-to-write-cold-emails-that-get-opened/ Quotes to ponder: "People are not reading your email. They are scanning it." "Stop trying to impress people. Try to connect with them." "The goal of your email is not to get a reply. It's to start a conversation." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1828: How to Write Cold Emails That Get Opened by Margo Aaron of That Seems Important on Marketing Communication

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Oct 2, 2025 5:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1828: Margo Aaron explains how to transform cold emails from ignored clutter into meaningful conversations by focusing on empathy, clarity, and genuine connection. She reveals the subtle mistakes most people make and shares practical strategies that help your message stand out in a crowded inbox. Read along with the original article(s) here: https://www.thatseemsimportant.com/sales/how-to-write-cold-emails-that-get-opened/ Quotes to ponder: "People are not reading your email. They are scanning it." "Stop trying to impress people. Try to connect with them." "The goal of your email is not to get a reply. It's to start a conversation." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1813: The Problem With "Tell Your Story" by Margo Aaron of That Seems Important on How to Find Freedom

Optimal Business Daily

Play Episode Listen Later Sep 17, 2025 7:31


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1813: Margo Aaron examines how the stories we tell about ourselves can trap us in limiting identities. She reveals how reframing your personal narrative opens the door to growth, connection, and the freedom to choose a new path forward. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/tell-your-story/ Quotes to ponder: "Stories are how we make sense of our lives. They're how we connect with other people, how we decide what to do next." "The story you tell about yourself is not who you are. It's just a story." "You get to decide what story you tell. And you can change it." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1813: The Problem With "Tell Your Story" by Margo Aaron of That Seems Important on How to Find Freedom

Optimal Business Daily

Play Episode Listen Later Sep 17, 2025 9:30


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1813: Margo Aaron examines how the stories we tell about ourselves can trap us in limiting identities. She reveals how reframing your personal narrative opens the door to growth, connection, and the freedom to choose a new path forward. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/tell-your-story/ Quotes to ponder: "Stories are how we make sense of our lives. They're how we connect with other people, how we decide what to do next." "The story you tell about yourself is not who you are. It's just a story." "You get to decide what story you tell. And you can change it." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1813: The Problem With "Tell Your Story" by Margo Aaron of That Seems Important on How to Find Freedom

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Sep 17, 2025 9:30


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1813: Margo Aaron examines how the stories we tell about ourselves can trap us in limiting identities. She reveals how reframing your personal narrative opens the door to growth, connection, and the freedom to choose a new path forward. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/tell-your-story/ Quotes to ponder: "Stories are how we make sense of our lives. They're how we connect with other people, how we decide what to do next." "The story you tell about yourself is not who you are. It's just a story." "You get to decide what story you tell. And you can change it." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1813: The Problem With "Tell Your Story" by Margo Aaron of That Seems Important on How to Find Freedom

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Sep 17, 2025 7:31


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1813: Margo Aaron examines how the stories we tell about ourselves can trap us in limiting identities. She reveals how reframing your personal narrative opens the door to growth, connection, and the freedom to choose a new path forward. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/tell-your-story/ Quotes to ponder: "Stories are how we make sense of our lives. They're how we connect with other people, how we decide what to do next." "The story you tell about yourself is not who you are. It's just a story." "You get to decide what story you tell. And you can change it." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Aug 20, 2025 7:21


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1785: Margo Aaron uses a chance encounter with an apathetic Starbucks barista to show how employee disengagement can quietly sabotage even the most admired brands. She explains that half of a brand's power comes not from marketing messages but from every customer interaction, making passion and cultural alignment critical for trust and loyalty. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/not-marketing-department-ruining-your-marketing/ Quotes to ponder: "Only 50% of your brand is what you tell people in ads and marketing collateral. The other 50% is their subjective experience with your company." "Apathy is a silent killer." "$30 million dollars in marketing spend can't fix what she's doing to your brand." Episode references: Onward: https://www.amazon.com/Onward-How-Starbucks-Fought-without/dp/1605292885 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Aug 20, 2025 5:22


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1785: Margo Aaron uses a chance encounter with an apathetic Starbucks barista to show how employee disengagement can quietly sabotage even the most admired brands. She explains that half of a brand's power comes not from marketing messages but from every customer interaction, making passion and cultural alignment critical for trust and loyalty. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/not-marketing-department-ruining-your-marketing/ Quotes to ponder: "Only 50% of your brand is what you tell people in ads and marketing collateral. The other 50% is their subjective experience with your company." "Apathy is a silent killer." "$30 million dollars in marketing spend can't fix what she's doing to your brand." Episode references: Onward: https://www.amazon.com/Onward-How-Starbucks-Fought-without/dp/1605292885 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Aug 20, 2025 5:22


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1785: Margo Aaron uses a chance encounter with an apathetic Starbucks barista to show how employee disengagement can quietly sabotage even the most admired brands. She explains that half of a brand's power comes not from marketing messages but from every customer interaction, making passion and cultural alignment critical for trust and loyalty. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/not-marketing-department-ruining-your-marketing/ Quotes to ponder: "Only 50% of your brand is what you tell people in ads and marketing collateral. The other 50% is their subjective experience with your company." "Apathy is a silent killer." "$30 million dollars in marketing spend can't fix what she's doing to your brand." Episode references: Onward: https://www.amazon.com/Onward-How-Starbucks-Fought-without/dp/1605292885 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Aug 20, 2025 7:21


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1785: Margo Aaron uses a chance encounter with an apathetic Starbucks barista to show how employee disengagement can quietly sabotage even the most admired brands. She explains that half of a brand's power comes not from marketing messages but from every customer interaction, making passion and cultural alignment critical for trust and loyalty. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/not-marketing-department-ruining-your-marketing/ Quotes to ponder: "Only 50% of your brand is what you tell people in ads and marketing collateral. The other 50% is their subjective experience with your company." "Apathy is a silent killer." "$30 million dollars in marketing spend can't fix what she's doing to your brand." Episode references: Onward: https://www.amazon.com/Onward-How-Starbucks-Fought-without/dp/1605292885 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1735: Should You Use Clickbait to Get People to Read Your Stuff by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Jul 1, 2025 8:41


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1735: Margo Aaron unpacks the psychology behind clickbait headlines, revealing why they're so irresistible and why that matters. She explores the tension between ethical marketing and effective persuasion, challenging creators to consider how attention is earned and what it costs. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/clickbait-headlines/ Quotes to ponder: "Clickbait works because it leverages your need to complete the story." "You don't actually want to be tricked, but you do want to be teased." "It's easy to be morally righteous when you're not trying to get people to read your stuff." Episode references: Buzzfeed: https://www.buzzfeed.com/ Upworthy: https://www.upworthy.com/ The Atlantic article on clickbait: https://www.theatlantic.com/technology/archive/2014/05/the-early-history-of-clickbait/361850/ Contagious by Jonah Berger: https://jonahberger.com/books/contagious/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1735: Should You Use Clickbait to Get People to Read Your Stuff by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Jul 1, 2025 5:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1735: Margo Aaron unpacks the psychology behind clickbait headlines, revealing why they're so irresistible and why that matters. She explores the tension between ethical marketing and effective persuasion, challenging creators to consider how attention is earned and what it costs. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/clickbait-headlines/ Quotes to ponder: "Clickbait works because it leverages your need to complete the story." "You don't actually want to be tricked, but you do want to be teased." "It's easy to be morally righteous when you're not trying to get people to read your stuff." Episode references: Buzzfeed: https://www.buzzfeed.com/ Upworthy: https://www.upworthy.com/ The Atlantic article on clickbait: https://www.theatlantic.com/technology/archive/2014/05/the-early-history-of-clickbait/361850/ Contagious by Jonah Berger: https://jonahberger.com/books/contagious/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1735: Should You Use Clickbait to Get People to Read Your Stuff by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Jul 1, 2025 5:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1735: Margo Aaron unpacks the psychology behind clickbait headlines, revealing why they're so irresistible and why that matters. She explores the tension between ethical marketing and effective persuasion, challenging creators to consider how attention is earned and what it costs. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/clickbait-headlines/ Quotes to ponder: "Clickbait works because it leverages your need to complete the story." "You don't actually want to be tricked, but you do want to be teased." "It's easy to be morally righteous when you're not trying to get people to read your stuff." Episode references: Buzzfeed: https://www.buzzfeed.com/ Upworthy: https://www.upworthy.com/ The Atlantic article on clickbait: https://www.theatlantic.com/technology/archive/2014/05/the-early-history-of-clickbait/361850/ Contagious by Jonah Berger: https://jonahberger.com/books/contagious/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1735: Should You Use Clickbait to Get People to Read Your Stuff by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Jul 1, 2025 8:41


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1735: Margo Aaron unpacks the psychology behind clickbait headlines, revealing why they're so irresistible and why that matters. She explores the tension between ethical marketing and effective persuasion, challenging creators to consider how attention is earned and what it costs. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/clickbait-headlines/ Quotes to ponder: "Clickbait works because it leverages your need to complete the story." "You don't actually want to be tricked, but you do want to be teased." "It's easy to be morally righteous when you're not trying to get people to read your stuff." Episode references: Buzzfeed: https://www.buzzfeed.com/ Upworthy: https://www.upworthy.com/ The Atlantic article on clickbait: https://www.theatlantic.com/technology/archive/2014/05/the-early-history-of-clickbait/361850/ Contagious by Jonah Berger: https://jonahberger.com/books/contagious/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Living Daily
3618: What Would You Do If You Had All The Money In The World by Margo Aaron of That Seems Important

Optimal Living Daily

Play Episode Listen Later Jun 1, 2025 9:50


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3618: Margo Aaron challenges the popular self-help trope of the "$10 million question," revealing how it often obscures deeper issues of self-worth, fulfillment, and societal pressure. Through the story of her friend Kal, a man content with a simple, joyful life, she exposes the radical truth that genuine satisfaction comes not from ambition or hustle, but from accepting who you are and what you truly value. Read along with the original article(s) here: https://www.thatseemsimportant.com/psychology/what-would-you-do-if-you-had-all-the-money-in-the-world/ Quotes to ponder: "Financial burdens (after a certain point) are psychological burdens. And there is no amount of money that can rid you of psychological burdens." "He was a regular dude who enjoyed his life. That's it. That was what the world told him was a problem." "We live in a world where the most subversive thing you can do is be satisfied with who you are and what you want." Episode references: The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Living Daily - ARCHIVE 1 - Episodes 1-300 ONLY
3618: What Would You Do If You Had All The Money In The World by Margo Aaron of That Seems Important

Optimal Living Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Jun 1, 2025 9:50


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3618: Margo Aaron challenges the popular self-help trope of the "$10 million question," revealing how it often obscures deeper issues of self-worth, fulfillment, and societal pressure. Through the story of her friend Kal, a man content with a simple, joyful life, she exposes the radical truth that genuine satisfaction comes not from ambition or hustle, but from accepting who you are and what you truly value. Read along with the original article(s) here: https://www.thatseemsimportant.com/psychology/what-would-you-do-if-you-had-all-the-money-in-the-world/ Quotes to ponder: "Financial burdens (after a certain point) are psychological burdens. And there is no amount of money that can rid you of psychological burdens." "He was a regular dude who enjoyed his life. That's it. That was what the world told him was a problem." "We live in a world where the most subversive thing you can do is be satisfied with who you are and what you want." Episode references: The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Living Daily - ARCHIVE 2 - Episodes 301-600 ONLY
3618: What Would You Do If You Had All The Money In The World by Margo Aaron of That Seems Important

Optimal Living Daily - ARCHIVE 2 - Episodes 301-600 ONLY

Play Episode Listen Later Jun 1, 2025 9:50


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3618: Margo Aaron challenges the popular self-help trope of the "$10 million question," revealing how it often obscures deeper issues of self-worth, fulfillment, and societal pressure. Through the story of her friend Kal, a man content with a simple, joyful life, she exposes the radical truth that genuine satisfaction comes not from ambition or hustle, but from accepting who you are and what you truly value. Read along with the original article(s) here: https://www.thatseemsimportant.com/psychology/what-would-you-do-if-you-had-all-the-money-in-the-world/ Quotes to ponder: "Financial burdens (after a certain point) are psychological burdens. And there is no amount of money that can rid you of psychological burdens." "He was a regular dude who enjoyed his life. That's it. That was what the world told him was a problem." "We live in a world where the most subversive thing you can do is be satisfied with who you are and what you want." Episode references: The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1691: [Part 2] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later May 18, 2025 11:04


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1691: Margo Aaron breaks down why self-promotion feels so uncomfortable, not because the strategies don't work, but because fear drives our resistance to them. She offers a realistic and compassionate framework for gradually building confidence, showing that developing genuine relationships and embracing discomfort are key to authentic growth. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "You're going to suck at promoting yourself, your business, and your ideas until you've done it, a lot of it." "The idea is to build up your tolerance for discomfort in stages. Dip your toe in." "When you're speaking to people who speak your language, who are interested, who need and want what you're selling, it stops being self-promotey and starts being helpful." Episode references: Paul Graham - Do Things That Don't Scale: https://www.paulgraham.com/ds.html Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1691: [Part 2] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later May 18, 2025 8:05


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1691: Margo Aaron breaks down why self-promotion feels so uncomfortable, not because the strategies don't work, but because fear drives our resistance to them. She offers a realistic and compassionate framework for gradually building confidence, showing that developing genuine relationships and embracing discomfort are key to authentic growth. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "You're going to suck at promoting yourself, your business, and your ideas until you've done it, a lot of it." "The idea is to build up your tolerance for discomfort in stages. Dip your toe in." "When you're speaking to people who speak your language, who are interested, who need and want what you're selling, it stops being self-promotey and starts being helpful." Episode references: Paul Graham - Do Things That Don't Scale: https://www.paulgraham.com/ds.html Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1691: [Part 2] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later May 18, 2025 11:04


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1691: Margo Aaron breaks down why self-promotion feels so uncomfortable, not because the strategies don't work, but because fear drives our resistance to them. She offers a realistic and compassionate framework for gradually building confidence, showing that developing genuine relationships and embracing discomfort are key to authentic growth. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "You're going to suck at promoting yourself, your business, and your ideas until you've done it, a lot of it." "The idea is to build up your tolerance for discomfort in stages. Dip your toe in." "When you're speaking to people who speak your language, who are interested, who need and want what you're selling, it stops being self-promotey and starts being helpful." Episode references: Paul Graham - Do Things That Don't Scale: https://www.paulgraham.com/ds.html Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1691: [Part 2] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later May 18, 2025 8:05


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1691: Margo Aaron breaks down why self-promotion feels so uncomfortable, not because the strategies don't work, but because fear drives our resistance to them. She offers a realistic and compassionate framework for gradually building confidence, showing that developing genuine relationships and embracing discomfort are key to authentic growth. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "You're going to suck at promoting yourself, your business, and your ideas until you've done it, a lot of it." "The idea is to build up your tolerance for discomfort in stages. Dip your toe in." "When you're speaking to people who speak your language, who are interested, who need and want what you're selling, it stops being self-promotey and starts being helpful." Episode references: Paul Graham - Do Things That Don't Scale: https://www.paulgraham.com/ds.html Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1690: [Part 1] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later May 17, 2025 8:08


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1690: Margo Aaron explores the discomfort many people feel around self-promotion, revealing that our struggle often stems not from humility but from a misalignment between how we want to be perceived and the strategies we think we have to use. She invites readers to reframe marketing not as manipulation but as an authentic extension of identity, enabling more genuine connection and confidence. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "Self-promotion feels gross because we think we have to be someone we're not in order to succeed." "Marketing isn't about making people like you. It's about helping the right people find you." "We're not afraid of being seen. We're afraid of being seen and rejected." Episode references: Start with Why by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 This Is Marketing by Seth Godin: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1690: [Part 1] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later May 17, 2025 11:07


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1690: Margo Aaron explores the discomfort many people feel around self-promotion, revealing that our struggle often stems not from humility but from a misalignment between how we want to be perceived and the strategies we think we have to use. She invites readers to reframe marketing not as manipulation but as an authentic extension of identity, enabling more genuine connection and confidence. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "Self-promotion feels gross because we think we have to be someone we're not in order to succeed." "Marketing isn't about making people like you. It's about helping the right people find you." "We're not afraid of being seen. We're afraid of being seen and rejected." Episode references: Start with Why by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 This Is Marketing by Seth Godin: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1690: [Part 1] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later May 17, 2025 11:07


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1690: Margo Aaron explores the discomfort many people feel around self-promotion, revealing that our struggle often stems not from humility but from a misalignment between how we want to be perceived and the strategies we think we have to use. She invites readers to reframe marketing not as manipulation but as an authentic extension of identity, enabling more genuine connection and confidence. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "Self-promotion feels gross because we think we have to be someone we're not in order to succeed." "Marketing isn't about making people like you. It's about helping the right people find you." "We're not afraid of being seen. We're afraid of being seen and rejected." Episode references: Start with Why by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 This Is Marketing by Seth Godin: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1690: [Part 1] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later May 17, 2025 8:08


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1690: Margo Aaron explores the discomfort many people feel around self-promotion, revealing that our struggle often stems not from humility but from a misalignment between how we want to be perceived and the strategies we think we have to use. She invites readers to reframe marketing not as manipulation but as an authentic extension of identity, enabling more genuine connection and confidence. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "Self-promotion feels gross because we think we have to be someone we're not in order to succeed." "Marketing isn't about making people like you. It's about helping the right people find you." "We're not afraid of being seen. We're afraid of being seen and rejected." Episode references: Start with Why by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 This Is Marketing by Seth Godin: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Health Daily
2926: New Research Suggests You Suck At Giving Advice (Especially If You Think You're Good At It) by Margo Aaron

Optimal Health Daily

Play Episode Listen Later Mar 30, 2025 10:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2926: Margo Aaron reveals why your eagerness to give advice might be making you insufferable. A high CATB (Chomping At The Bit) score indicates you're more focused on speaking than actually helping. This breakdown of the four worst advice-givers and a three-step formula to lower your CATB score will help you become a better listener and, paradoxically, a more effective source of wisdom. Sometimes, the best advice is no advice at all. Read along with the original article(s) here: https://www.thatseemsimportant.com/behavior-change/catb-score-giving-advice/ Quotes to ponder: "Every time you want to say something, don't." "If you're talking more than you're listening then you're doing this wrong." "Someone who is genuinely great at giving advice is invisible." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Health Daily - ARCHIVE 1 - Episodes 1-300 ONLY
2926: New Research Suggests You Suck At Giving Advice (Especially If You Think You're Good At It) by Margo Aaron

Optimal Health Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Mar 30, 2025 10:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2926: Margo Aaron reveals why your eagerness to give advice might be making you insufferable. A high CATB (Chomping At The Bit) score indicates you're more focused on speaking than actually helping. This breakdown of the four worst advice-givers and a three-step formula to lower your CATB score will help you become a better listener and, paradoxically, a more effective source of wisdom. Sometimes, the best advice is no advice at all. Read along with the original article(s) here: https://www.thatseemsimportant.com/behavior-change/catb-score-giving-advice/ Quotes to ponder: "Every time you want to say something, don't." "If you're talking more than you're listening then you're doing this wrong." "Someone who is genuinely great at giving advice is invisible." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1640: When You're Ready to Throw in the Towel by Margo Aaron of That Seems Important on Entrepreneurship

Optimal Business Daily

Play Episode Listen Later Mar 28, 2025 8:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1640: Margo Aaron explores the quiet moments of crisis that entrepreneurs face when the dream starts to feel like a burden. She challenges the glorified narrative of persistence by encouraging us to recognize when stepping away isn't failure but a sign of growth, maturity, and alignment with who we've become. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/when-youre-ready-throw-towel/ Quotes to ponder: "Maybe you're not a quitter. Maybe you're just ready to be done." "Letting go of who you were to become who you are takes guts." "The next phase isn't necessarily better or worse. It's just different." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1640: When You're Ready to Throw in the Towel by Margo Aaron of That Seems Important on Entrepreneurship

Optimal Business Daily

Play Episode Listen Later Mar 28, 2025 5:45


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1640: Margo Aaron explores the quiet moments of crisis that entrepreneurs face when the dream starts to feel like a burden. She challenges the glorified narrative of persistence by encouraging us to recognize when stepping away isn't failure but a sign of growth, maturity, and alignment with who we've become. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/when-youre-ready-throw-towel/ Quotes to ponder: "Maybe you're not a quitter. Maybe you're just ready to be done." "Letting go of who you were to become who you are takes guts." "The next phase isn't necessarily better or worse. It's just different." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1640: When You're Ready to Throw in the Towel by Margo Aaron of That Seems Important on Entrepreneurship

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Mar 28, 2025 5:45


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1640: Margo Aaron explores the quiet moments of crisis that entrepreneurs face when the dream starts to feel like a burden. She challenges the glorified narrative of persistence by encouraging us to recognize when stepping away isn't failure but a sign of growth, maturity, and alignment with who we've become. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/when-youre-ready-throw-towel/ Quotes to ponder: "Maybe you're not a quitter. Maybe you're just ready to be done." "Letting go of who you were to become who you are takes guts." "The next phase isn't necessarily better or worse. It's just different." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1640: When You're Ready to Throw in the Towel by Margo Aaron of That Seems Important on Entrepreneurship

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Mar 28, 2025 8:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1640: Margo Aaron explores the quiet moments of crisis that entrepreneurs face when the dream starts to feel like a burden. She challenges the glorified narrative of persistence by encouraging us to recognize when stepping away isn't failure but a sign of growth, maturity, and alignment with who we've become. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/when-youre-ready-throw-towel/ Quotes to ponder: "Maybe you're not a quitter. Maybe you're just ready to be done." "Letting go of who you were to become who you are takes guts." "The next phase isn't necessarily better or worse. It's just different." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1563: Kevin Smith's Advice On Content Contradicts Everything You've Ever Read by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Jan 10, 2025 9:09


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1563: Margo Aaron highlights how Kevin Smith's journey reveals the magic of blending authenticity, creativity, and persistence in building a personal brand. Through his story, she illustrates the power of embracing imperfections, staying audience-focused, and turning personal passion into meaningful content. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/kevin-smith-content-creativity/ Quotes to ponder: "Authenticity is the greatest marketing tool you'll ever have." "Your imperfections are what make your work interesting, they're what make it yours." "Stay connected to your audience by being one of them; it's not a barrier, it's a bridge." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Winning-Creative-Battle/dp/1936891026 The Power of Vulnerability by Brené Brown: https://www.amazon.com/Power-Vulnerability-Teachings-Authenticity-Connection/dp/1604078588 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1563: Kevin Smith's Advice On Content Contradicts Everything You've Ever Read by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Jan 10, 2025 6:10


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1563: Margo Aaron highlights how Kevin Smith's journey reveals the magic of blending authenticity, creativity, and persistence in building a personal brand. Through his story, she illustrates the power of embracing imperfections, staying audience-focused, and turning personal passion into meaningful content. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/kevin-smith-content-creativity/ Quotes to ponder: "Authenticity is the greatest marketing tool you'll ever have." "Your imperfections are what make your work interesting, they're what make it yours." "Stay connected to your audience by being one of them; it's not a barrier, it's a bridge." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Winning-Creative-Battle/dp/1936891026 The Power of Vulnerability by Brené Brown: https://www.amazon.com/Power-Vulnerability-Teachings-Authenticity-Connection/dp/1604078588 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1563: Kevin Smith's Advice On Content Contradicts Everything You've Ever Read by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Jan 10, 2025 6:10


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1563: Margo Aaron highlights how Kevin Smith's journey reveals the magic of blending authenticity, creativity, and persistence in building a personal brand. Through his story, she illustrates the power of embracing imperfections, staying audience-focused, and turning personal passion into meaningful content. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/kevin-smith-content-creativity/ Quotes to ponder: "Authenticity is the greatest marketing tool you'll ever have." "Your imperfections are what make your work interesting, they're what make it yours." "Stay connected to your audience by being one of them; it's not a barrier, it's a bridge." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Winning-Creative-Battle/dp/1936891026 The Power of Vulnerability by Brené Brown: https://www.amazon.com/Power-Vulnerability-Teachings-Authenticity-Connection/dp/1604078588 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1563: Kevin Smith's Advice On Content Contradicts Everything You've Ever Read by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Jan 10, 2025 9:09


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1563: Margo Aaron highlights how Kevin Smith's journey reveals the magic of blending authenticity, creativity, and persistence in building a personal brand. Through his story, she illustrates the power of embracing imperfections, staying audience-focused, and turning personal passion into meaningful content. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/kevin-smith-content-creativity/ Quotes to ponder: "Authenticity is the greatest marketing tool you'll ever have." "Your imperfections are what make your work interesting, they're what make it yours." "Stay connected to your audience by being one of them; it's not a barrier, it's a bridge." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Winning-Creative-Battle/dp/1936891026 The Power of Vulnerability by Brené Brown: https://www.amazon.com/Power-Vulnerability-Teachings-Authenticity-Connection/dp/1604078588 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Dec 18, 2024 10:58


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/ Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand's true mission and values." "Success isn't just about growing faster; it's about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Dec 18, 2024 7:59


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/ Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand's true mission and values." "Success isn't just about growing faster; it's about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Dec 18, 2024 10:58


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/ Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand's true mission and values." "Success isn't just about growing faster; it's about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Dec 18, 2024 7:59


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/ Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand's true mission and values." "Success isn't just about growing faster; it's about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1495: The Secrets Behind An 8-Figure Launch by Margo Aaron of That Seems Important on Launching A Business

Optimal Business Daily

Play Episode Listen Later Nov 3, 2024 6:00


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1495: Margo Aaron draws insights from Aaron Sorkin's Sports Night to unveil the psychology behind successful launches. By emphasizing the power of emotional connection and urgency, she highlights how understanding human behavior can make the difference between a launch that flops and one that soars. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/secrets-behind-launch-psychology-aaron-sorkin-sports-night/ Quotes to ponder: "You're only a pioneer in retrospect. In the beginning, you're just weird." "Most of life is spent around normal people who think you're being weird." Episode references: The Paradox of Choice: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1495: The Secrets Behind An 8-Figure Launch by Margo Aaron of That Seems Important on Launching A Business

Optimal Business Daily

Play Episode Listen Later Nov 3, 2024 8:59


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1495: Margo Aaron draws insights from Aaron Sorkin's Sports Night to unveil the psychology behind successful launches. By emphasizing the power of emotional connection and urgency, she highlights how understanding human behavior can make the difference between a launch that flops and one that soars. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/secrets-behind-launch-psychology-aaron-sorkin-sports-night/ Quotes to ponder: "You're only a pioneer in retrospect. In the beginning, you're just weird." "Most of life is spent around normal people who think you're being weird." Episode references: The Paradox of Choice: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1471: How To Quash The Pressure Of Expectations and Defeat Self-Sabotage by Margo Aaron on Vulnerability of Growth

Optimal Business Daily

Play Episode Listen Later Oct 10, 2024 5:59


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1471: Margo Aaron reveals how self-sabotage is often rooted in our subconscious fears, causing us to undermine our success and happiness. By becoming aware of these self-defeating patterns and addressing the emotions driving them, she encourages us to shift our mindset and unlock the success we've been unknowingly avoiding. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/self-sabotage/ Quotes to ponder: "Self-sabotage is often the result of deep-seated fears - of success, of failure, or of being exposed as inadequate." "By recognizing your triggers and reframing your thinking, you can start to dismantle the behaviors that hold you back." "We create our own limitations, sometimes because it feels safer to stay small than to risk the vulnerability of growth." Episode references: The Power of Now: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 Atomic Habits: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1471: How To Quash The Pressure Of Expectations and Defeat Self-Sabotage by Margo Aaron on Vulnerability of Growth

Optimal Business Daily

Play Episode Listen Later Oct 10, 2024 8:58


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1471: Margo Aaron reveals how self-sabotage is often rooted in our subconscious fears, causing us to undermine our success and happiness. By becoming aware of these self-defeating patterns and addressing the emotions driving them, she encourages us to shift our mindset and unlock the success we've been unknowingly avoiding. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/self-sabotage/ Quotes to ponder: "Self-sabotage is often the result of deep-seated fears - of success, of failure, or of being exposed as inadequate." "By recognizing your triggers and reframing your thinking, you can start to dismantle the behaviors that hold you back." "We create our own limitations, sometimes because it feels safer to stay small than to risk the vulnerability of growth." Episode references: The Power of Now: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 Atomic Habits: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1455: Why 'Start With Why' Is Bad Advice by Margo Aaron of That Seems Important on Entrepreneurship

Optimal Business Daily

Play Episode Listen Later Sep 24, 2024 7:50


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1455: In her thought-provoking article, Margo Aaron critiques Simon Sinek's popular "Start with Why" framework, arguing that it often oversimplifies the complexities of branding and entrepreneurship. She advocates for a more nuanced approach, highlighting the importance of addressing what customers actually need and want before focusing on the "why" behind a business. Read along with the original article(s) here: https://www.thatseemsimportant.com/branding/start-with-why-is-bad-advice/ Quotes to ponder: "Apple didn't just ask why. They asked how, what, and when." "Companies who over-index on 'why' often miss the crucial steps needed to execute their vision." "Start with why if you want, but don't end there." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1455: Why 'Start With Why' Is Bad Advice by Margo Aaron of That Seems Important on Entrepreneurship

Optimal Business Daily

Play Episode Listen Later Sep 24, 2024 10:49


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1455: In her thought-provoking article, Margo Aaron critiques Simon Sinek's popular "Start with Why" framework, arguing that it often oversimplifies the complexities of branding and entrepreneurship. She advocates for a more nuanced approach, highlighting the importance of addressing what customers actually need and want before focusing on the "why" behind a business. Read along with the original article(s) here: https://www.thatseemsimportant.com/branding/start-with-why-is-bad-advice/ Quotes to ponder: "Apple didn't just ask why. They asked how, what, and when." "Companies who over-index on 'why' often miss the crucial steps needed to execute their vision." "Start with why if you want, but don't end there." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1360: The Secret Marketing Tactics That Every Succesful Brand Knows by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Jun 21, 2024 7:38


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1360: Margo Aaron emphasizes that while actionable marketing tactics are often sought after, true success lies in understanding human behavior and paying attention to people. She argues that the most successful brands experiment freely, learn from failures, and adapt their strategies accordingly, focusing less on rigid tactics and more on authentic engagement and trust. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/actionable-secret-marketing-tactics/ Quotes to ponder: "Your job is to pay attention to the people. And find the patterns." "The marketing genius you're looking for is not as sexy as you think. Clear trumps clever." "It's hard. Not complicated." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1360: The Secret Marketing Tactics That Every Succesful Brand Knows by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Jun 21, 2024 9:37


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1360: Margo Aaron emphasizes that while actionable marketing tactics are often sought after, true success lies in understanding human behavior and paying attention to people. She argues that the most successful brands experiment freely, learn from failures, and adapt their strategies accordingly, focusing less on rigid tactics and more on authentic engagement and trust. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/actionable-secret-marketing-tactics/ Quotes to ponder: "Your job is to pay attention to the people. And find the patterns." "The marketing genius you're looking for is not as sexy as you think. Clear trumps clever." "It's hard. Not complicated." Learn more about your ad choices. Visit megaphone.fm/adchoices