Podcast appearances and mentions of roxie mooney

On this special episode hear these selected interviews from Justin's show at ViVE 2023 in Nashville: Dr. Roxie Mooney, Digital Health Advisor and best selling author, Justin Norden, MD, GSR Ventures, and Therasa Bell, Co-founder, President, and CTO, Kno2. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio.” Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Special Episode from ViVE 2023 - Justin's Leadership Roundup Guests: Dan Nigrin, MD, CHCIO, CHIME Board Chair, CIO, MaineHealth Chelsea Arnone, Director, Federal Affairs CHIME Justin Norden, MD, GSR Ventures Dr. Roxie Mooney, Digital Health Advisor and best selling author Rasu B. Shrestha, MD, MBA, Enterprise EVP & Chief Innovation and Commercialization Officer for Advocate Health David Finn, VP, AEHIS, AEHIT, & AEHIA, CHIME Therasa Bell, Co-founder, President, and CTO, Kno2 Gil Bashe, Managing Partner, Chair Global Health, FINN Partners Richard Scarfo, President HLTH Russell Branzell, FCHIME, CHCIO, President & CEO, CHIME To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio.” Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Host Justin Barnes, aka the @HITAdvisor, invites healthcare innovation pivot & early adoption strategist, best-selling author, and podcaster Dr. Roxie Mooney. They discuss best practices focused on business and corporate growth in healthcare and digital health. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Host Justin Barnes invites healthcare innovation pivot & early adoption strategist, best-selling author, and podcaster Dr. Roxie Mooney. They discuss best practices focused on business and corporate growth in healthcare and digital health. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Dr. Roxie Mooney, Healthcare Commercialization Strategist & Fractional CMO at Legacy DNA: Strategy for Health Innovators, shares how research indicates that 95% of innovations brought to the healthcare market fail. To lower the percentage of innovations that fail in healthcare, she invented COIQ™. It is an evidence-based framework that takes healthcare innovation from an idea to full market adoption. Dr. Mooney says the key ingredient to success is to create new value for customers within an ecosystem. Support the show (https://healthcareamericana.com/sponsors/)

Food. Sleep. Self-care. Protecting against guilt and shame. Health looks different than waiting to enter the sick care system. Scott E. Burgess is in the house to share some provocative thinking about influences on our health and wellness that we often don't address. We'll dig deep into why Scott believes so strongly that consumers should be aware of all of their choices in their wellness journeys. All that, plus the Flava of the Week about the possible implications of moving away from Web 2.0. When the founder of Reddit calls Web 2.0 a “weird mistake,” does that mean that it's time to start reimagining digital engagement? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Dr. Matt Cybulsky is back in the house to share some provocative thinking about the important intersection of behavioral economics and digital health. We dive deep into the “X factors” of human behavior that impact digital health adoption, such as community, habits, and the fear of failure. All that, plus the Flava of the Week about how the gloves are coming off from Big Retailers. With Walgreens' CEO publicly stating that their goal is to keep you away from the healthcare system, and CVS Health claiming to be "uniquely positioned," is it finally time to invest the human capital into understanding their battle plan? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Craig Allan Ahrens is in the house to share some provocative thinking about how addressing staffing shortages and burnout can improve the patient experience. We dive deep into how technology is effectively addressing the “people problems” in healthcare, from the constraints of a 40-hour work week, to the flexibility of different shifts, to digitizing onboarding. All that, plus the Flava of the Week about Carbon Health's new pre-diabetes program. What does it say about prevention as a new model of primary care, and how can it benefit consumers? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Justin Knott from Intrepy Healthcare Marketing is in the house to share some provocative thinking about how better marketing can lead to a better healthcare experience. We dive deep into the front lines of digital engagement and how to have those conversations with providers who still don't understand why they need to be addressing consumers at all. All that, plus the Flava of the Week about turning up the heat on uninspired healthcare branding. How do providers seize the opportunity to show that they understand consumers? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Chris Gervais is in the house to share some provocative thinking about how consumers are feeling based on Kyruus' Fifth Annual Patient Access Journey Report. Chris dives deep into whether we should be surprised that consumers value digitally enabled access to their healthcare. All that, plus the Flava of the Week about why leaders should be overinvesting in their consumer strategy heading into 2022. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Nate Treloar from Orbita is in the house to share some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience. Nate dives deep into why we should be actively working to reduce friction, as well as the limitations of these technologies while their adoption is still evolving. All that, plus the Flava of the Week about what happens when healthcare organizations admit that they haven't been bold enough in their thinking. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Jason Considine from Experian Health is in the house to share some provocative thinking about how we should be striving to use technology and data-driven insights to connect and simplify healthcare for everyone. Jason shares how healthcare expectations have been redefined, particularly for younger healthcare consumers, then he dives deep into Experian Health's research study on the gap between care that's expected and care that's received, and how providers are attempting to close that gap. All that, plus the Flava of the Week about how the vision of consumer-first health is becoming clearer for those who are looking. What company's CEO recently described their vision for becoming a hybrid of a healthcare provider and a consumer brand, and what will it mean for the industry? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Download Experian Health's The State of Patient Access: 2021 report here. Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Amy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow. All that, plus the Flava of the Week about how healthcare competition is coming from everywhere. How quickly are expectations changing, and where are those expectations coming from? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there's no market need for their solution, so just because you think a problem is worth solving doesn't mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding's role in the process. All that, plus the Flava of the Week about how trying to change healthcare is hard. The scale of the task can make us feel discouraged at times, so is it worth it? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How did Zain read the writing on the wall to know that connected fitness was making a play in healthcare? This week's show dives into CrossFit's announcement of their Precision Care service, Best Buy's acquisition of home health company Current Health, and Walmart partnering with Transcarent to address healthcare needs for the direct employer market. Along the way, Zain and Jared share some provocative thinking about what these headlines tell us about consumers' health needs, and what might come next. All that, plus the Flava of the Week about learning to distinguish Reliability people from Validity people. What happens when we say the right thing to the wrong crowd? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there's no market need for their solution, so just because you think a problem is worth solving doesn't mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding's role in the process. All that, plus the Flava of the Week about how trying to change healthcare is hard. The scale of the task can make us feel discouraged at times, so is it worth it? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Dr. Roxie Mooney, CEO and Healthcare Commercialization Strategist for Legacy DNA. Roxie is the author of “How Health Innovators Maximize Market Success” and the host of the Health Innovators podcast. She shares advice for entrepreneurs looking to bring innovation to the market. She also offers tips for digital marketing and podcasting, including why every B2B should host a podcast.         EPISODE HIGHLIGHTS: Roxie's great-grandfather was a pharmacist who had three different pharmacies in New Orleans, but she credits her grandmother—who worked as an Avon saleswoman for 27 years—for shaping her entrepreneurial spirit and path.  Roxie has a bachelor's degree in communication, a master's in leadership, and a doctorate in business administration with a marketing specialization. Her doctorate thesis was on the commercialization of technology and innovation in healthcare. She started Legacy DNA in 2010 as a healthcare marketing agency. Roxie highlights the advantages of investing in digital marketing/sales channels and the challenges of working virtually. 95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI. You must test and validate your business solution. Validate research and customer discovery are mission-critical. Roxie dives into the five “co's” of product co-creation: co-ideation, co-evaluation, co-design, co-test, and co-launch. Her doctoral research prepared her for the process of writing her book, and she turned her book into an interactive workbook with digital content. Content marketing is important for developing credibility and authority, particularly when you interview influencers.  Be customer-obsessed versus product or service obsessed.  Podcasts are a way to cultivate relationships and deliver value before selling a product prospective clients may or may not need. Roxie talks about the frameworks and resources she developed for early adoption, co-creation, pivoting, and piloting. Entrepreneurs tend to get consumed by their businesses. Make time for family and take care of yourselves. 3 KEY POINTS: Test and validate your business idea. Even though a problem may exist, this doesn't necessarily mean you can build a viable business model. It's mission-critical to conduct validation research and customer discovery.  A podcast is a trifecta of market research, content marketing, and sales. Roxie's tips for creating podcast content and staying consistent include hiring a third party to help you get started, finding the right mix of influencer episodes and sales episodes, and forgoing vanity metrics. TWEETABLE QUOTES: “At the end of the day, I really do want to help people.” - Dr. Roxie Mooney “It's not about volume, it's about quality.” - Dr. Roxie Mooney “Consistency is key to be successful.” - Dr. Roxie Mooney   RESOURCES: Legacy DNA: https://www.legacy-dna.com/ How Health Innovators Maximize Market Success by Dr. Roxie Mooney  Subscribe to the HEA Podcast: https://followthepodcast.com/hea Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea #HealthcareEntrepreneurAcademy #healthcare #entrepreneur #entrepreneurship #podcast #cocreation #coideation #innovation #commercialization #marketsuccess #contentmarketing  

Dr Roxie Mooney is the CEO and Healthcare Commercialization Strategist of Legacy DNA, who focuses on helping health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. Dr Roxie is also the international best-selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations”, as well as the host of the “COIQ with Dr Roxie” podcast. In this episode, Dr Roxie shares her journey from business to academia, before becoming a leading expert in healthcare innovation and commercialisation within the US market and beyond.   Key takeaways: Dr Roxie has spoken at HIMSS and the Connected Health Conference and currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute. With the risk of failure in start-ups being around 95%, it's critical for the industry and the world to learn from experience and work with advisors who have “been there, done that!” to know what works, and what's not going to work. The concept of the early adopter isn't well understood. Innovation doesn't need to be confined to producing software or a MedTech device. The innovation could be the way that the service experience is being offered to the consumer or recipient of healthcare services.    Resources and links: https://www.linkedin.com/in/roxiemooney/ https://www.legacy-dna.com/about-us   Connect: https://www.linkedin.com/in/yianni-serpanos/ https://www.linkedin.com/company/healthtechx https://www.instagram.com/my_healthtechx/ https://www.meetup.com/HealthTechX/ See omnystudio.com/listener for privacy information.

In this episode, we welcome Dr. Roxie Mooney, Founder & Healthcare Strategist at Legacy DNA, a company that assists health innovators to grow and succeed. As an accomplished healthcare innovator, Roxie is focused on driving strategic campaigns that change the world. Tune in to learn how Roxie is helping health innovators and startup entrepreneurs make winning decisions, reduce their risk of failure, and unlock their most profitable market strategy so they can take their innovations from an idea to full market adoption.You'll learn the importance of marketing in digital healthcare innovations, the growth in equality and inclusion that's needed in the healthcare industry. Roxie highlights the benefits of creating a marketing strategy even if your product isn't ready to launch, as well as the distinct insights and lessons she's been learning from interviewing diverse healthcare innovators on The Health Innovators Podcast. She also speaks on her role at One Purse, an organization that provides sex trafficking survivors with transformative programs, mentorship opportunities, and scholarship resources.Curious to hear Roxie's best advice for aspiring healthcare innovators and entrepreneurs? Tune in to find out! To learn more about Legacy DNA, visit www.legacy-dna.com.  About Our Guest:Dr. Roxie Mooney is the Founder, Healthcare Commercialization Strategist, Digital Health Advisor, and Fractional CMO at Legacy DNA. Roxie and her team are passionate digital health innovators who help other health innovators make winning decisions, reduce their risk of failure and unlock their most profitable market strategy so they can take their innovations from an idea to full market adoption. She has transformed her 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles & 160+ interviews with health innovators into a repeatable method that you can follow to maximize market success.Connect with Roxie on LinkedIn: www.linkedin.com/in/roxiemooney About SmartTab: SmartTab is driving the future of digital medicine by developing a superior patient-centered personalized drug delivery platform in the form of a wireless ingestible capsule. The patient experience fuels SmartTab's commitment to create novel, effective therapies that improve patient outcomes and compliance. For more information visit: www.smarttab.co Quotes: “There's this myth that you can't do any marketing or you shouldn't invest any resources in marketing until the product is ready to launch… The way I describe it is, there's different marketing strategies for different conditions of the market and a lot of times we overlook that. It depends on what's happening in the marketplace on what's going to be the best strategy for you.” “One of the best ways to be able to motivate and inspire leaders to make an earlier investment in marketing is case studies, real world examples of other companies that have done it and done it well and demonstrating the real ROI that they've gained from it.”“There's a lot of mental training that has to happen as health innovators, whether we are corporate innovators or whether we are startup entrepreneurs.”

In this episode, I talk with Dr. Roxie, CEO of Legacy DNA, about the new trends of digital and content marketing in the healthcare industry. We cover the forms of content and platforms to adopt, refining your brand strategy and the power of Linkedin in generating sales leads. Dr. Roxie helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits.

Dr. Roxie Mooney of Legacy DNA shares how innovative healthcare startups can position themselves for success. Full show notes here: https://michellemarketingstrategies.com/roxie-mooney-on-strategies-for-successful-healthcare-innovation/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com, tweet me @MMSJennifer or find me on Instagram @LeadingwithHealth. And be sure to stop by my site and download my white paper, Great to Hear Your Voice!

In this episode of Medtech Matters, a podcast focused on the medical device manufacturing industry and the factors impacting it, we speak with Dr. Roxie Mooney, the CEO and Healthcare Commercialization Strategist of Legacy DNA. She shares a number of best practices for companies determining their pathway to market for a new medical device. She also shares ideas and strategies for how medical device manufacturers can better leverage marketing channels to target a specific audience. Specifically, the following questions are addressed.What is Legacy DNA and how are you helping medical device manufacturers?What’s the biggest or most common mistake you see with regard to a company’s market strategy?What are some of your best suggestions for getting to market and gaining market share?How did the pandemic disrupt device manufacturers’ pathway to market?Do you anticipate any lasting changes with regard to a firm getting to market or do you expect an eventual return to business as usual?Listen to this episode and see what you think of the suggestions provided and how they could affect your market startegy. If you’d like to share thoughts, ask questions, or suggest a future participant for Medtech Matters, please reach out to me at sfenske@rodmanmedia.com.

95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI. It sounds scary, but it doesn't have to be this way. Today we're talking with healthcare commercialization strategist and digital health advisor Dr. Roxie Mooney, about the steps innovators can take to dramatically increase their chances of being in the other 5%.   Why you need an early adopter strategy that focuses on the specifics needs, goals, and desires of the customers who are looking for something new and novel. How to avoid pilot purgatory by negotiating future sales up-front and ensuring you can get value from the pilot along the way. The risks of falling in love with your idea and skipping the all-important customer discovery and market validation step. And no, your mom is not a good source of feedback on your innovation. The benefits of being strategic with your go-to-market timing (i.e., don't rush to market; do rush to customer feedback). How to co-create with your clients without building a product that works only for them. When to convert your early-adopter messaging (i.e., new, never been done before, innovative, etc.) to mainstream messaging (i.e., social proof, trustworthy, reliable, ROI, etc.). This is a rich conversation, and whether you're a startup or innovating within your organization, it's full of things you should be thinking about right now!   Dr. Roxie Mooney, DBA Healthcare Commercialization Strategist and Digital Health Advisor   Dr. Roxie Mooney helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits. She currently serves as the Healthcare Commercialization Strategist and Digital Health Advisor of Legacy DNA. She's also the international best-selling author of How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations, as well as host of the podcast and video show “Health Innovators.” In addition to her strategist role, Dr. Roxie is a sought out speaker and educator. She's spoken at HIMSS and the Connected Health Conference, and currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute and an Adjunct Professor of Gender Leadership and Coaching and Consulting at Palm Beach Atlantic University. She's also a Board Member of One Purse, a nonprofit organization committed to restoring the lives and dreams of sex-trafficking survivors. Dr. Roxie holds a DBA with a Marketing Specialization from Walden University, an MS degree in Organizational Leadership from Palm Beach Atlantic University, and a BA degree in Organizational Communications from Rollins College. She has carried out additional post-graduate studies on Disruptive Strategy under Clayton Christensen at Harvard Business School. To learn more about Dr. Roxie's personal and professional work, follow her on LinkedIn: www.linkedin.com/in/roxiemooney. Learn about her company Legacy DNA at www.legacy-dna.com.    Links and Resources More on selling/getting things done in Healthcare:   Episode 150: How to Turn the Growth Engine on in your Digital Health Startup with Bryan Loomis Episode 149: How Health Systems Think with Neil Carpenter Episode 148: Partnering with Payers w/ Andrew-Adrian Karlin of Highmark Episode 103: Selling to Health Systems: Advice for Digital Health Startups (Part 1) Episode 105: Selling to Health Systems: Advice for Digital Health Startups (Part 2) Episode 85: Lessons on Selling in Healthcare w/ Dom Cappuccilli   Also mentioned on the show:   Clayton Christensen on what Disruptive Innovation really means. Startup books by Steve Blank (and others he recommends) VideoPeel.com – remotely capture video testimonials from your customers in seconds.     The #HCBiz Show! is produced by Glide Health IT, LLC in partnership with Netspective Media.

Do you know the 5 “I s” of Innovation? As you develop your innovation, do you look at it through the lens of an early adopter? Dr. Roxie covers all of this and more. Gurus you will love Dr. Roxie as she has a Doctorate in commercializing technology in healthcare and gets deep into the best practices of launching new technology.

Should I create a 5 year plan or focus on short term goals? This is the question my guest Dr Roxie Mooney and I answer to help out another business leader on The Virtual Hotseat. Mentioned On This Episode The Growth Accelerator Implementation Programme Join The B2B Growth Think Tank Community Connect with Dr Roxie on LinkedIn Visit LegacyDNA Website Get Dr Roxie's Book - How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

On this episode of The B2B Growth Think Tank I'm taking a deep dive into something known as The Diffusion Of Innovation in B2B Marketing with Dr Roxie Mooney from Legacy DNA. As a Healthcare Commercialization Strategist, who helps health tech innovators unlock their path to profit, Dr Roxie has transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption.  Today she is the founder of Legacy DNA where she advises startups and emerging healthcare brands, and is the international best selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations.” Plus we help out another business leader on The Virtual Hotseat where we're answering the question... In this current climate, should I still continue to create a 5 year plan for my business with such uncertainty around, or just have a short-term focus in favour of short-term results? (listen in at 30.00) On this episode: A shocking statistic about success. Why first mover advantage isn't always what it's cracked up to be. The biggest mistake most make when launching a new offer. The Importance of being problem focused. The keys to a winning word of mouth strategy. Dr Roxie's No.1 growth strategy. And much more! Mentioned On This Episode The Growth Accelerator Implementation Programme Join The B2B Growth Think Tank Community Connect with Dr Roxie on LinkedIn Visit LegacyDNA Website Get Dr Roxie's Book - How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

Dr. Roxie Mooney, Healthcare Commercialization Strategist at Legacy DNA and best-selling author, joins Natalie Yeadon, Co-Founder & CEO at Impetus Digital. We discuss all things healthcare innovation and commercialization, including how COVID-19 has impacted both of these and how innovators can thrive in this new environment and economy.Schedule a meeting with Natalie Yeadon: https://www.meetwithnatalie.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/ImpetusadboardsImpetus YouTube: https://www.youtube.com/ImpetushealthcareDr. Roxie Mooney: https://www.linkedin.com/in/roxiemooney/Legacy DNA: https://www.legacy-dna.com/

Legacy DNA CEO, Dr. Roxie Mooney, joins Coruzant Technologies for the Digital Executive podcast. She shares how her team created the "Pivot Kit" for her customers during this challenging time of the COVID-19 global pandemic.

Dr. Roxie Mooney is CEO & Healthcare Innovation Strategist of Legacy DNA, a company that helps health innovators move from idea to full market adoption. Legacy DNA is known for its COIQ System - which is a mash-up of the acronym COI, “commercialization of innovation,” with IQ. COIQ represents the knowledge and insights that health innovators need to maximize market success. Over the past 20 years, Dr. Roxie has helped to generate marketplace success for a wide range of health and lifestyle companies. She generously shared her insights with Niko Skievaski in this conversation. Here are some of the highlights: 02:35 – Being creative and helpful during COVID-19 07:25 – Building an early adoption strategy 15:35 – How to avoid “pilot purgatory” 20:18 – The role health systems play in helping innovators come to market – for better or worse 25:43 – Changes for technology developers as they cope with changing sales cycles 31:40 – What can start-ups do to stay viable during the current economic disruption? Our thanks to Dr. Roxie Mooney for sharing her expertise with us on The Redox Podcast.