Healthcare Rap

Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what's happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it.  All that, plus the Flava of the Week about Diedra Kramer's presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320) See omnystudio.com/listener for privacy information.

Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock's new health hub in Indianapolis.  All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leading role in Consumer Transformation, and how can we gain more traction with CX initiatives in established healthcare organizations?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#319) See omnystudio.com/listener for privacy information.

In the third and final episode recorded at HIMSS '24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy Mills and Nick Vass, the CEO and president of J29. This series serves as a reminder of the breadth and depth of how HIMSS is truly creating tomorrow's health before, during, and after its annual conference. Thanks to the team at HIMSS for providing access to such high-quality guests throughout the week!  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#318) See omnystudio.com/listener for privacy information.

Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology's role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.  All that, plus the Flava of the Week about increased pediatric use of retail and urgent care clinics. Why is it worth doubling down on pediatric "moments that matter," and how can we remove more friction for parents in distress?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#317) See omnystudio.com/listener for privacy information.

In the second of three special episodes recorded at HIMSS '24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.  This episode focuses on technologies that you likely already know about or have in your daily life. From video chats to chat bots to home appliances and more, when technology does its job right, it's usually invisible. You'll want to listen for some of the themes such as what it takes for innovators to come from outside of healthcare and succeed, why consumer electronics companies are helping hospitals do more with less, and how automating conversations with the latest advancements in AI is improving clinical operations and patient access.  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#316) See omnystudio.com/listener for privacy information.

Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn't — fit along consumers' healthcare journeys. It's been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in a consumer-centric setting. He also uncovers what he refers to as "the stranger problem" and reflects on the technologies that are needed to scale and enable quality care in this setting.  All that, plus the Flava of the Week about the theme from this year's HIMSS conference. What does "tomorrow's health" look like, and how do we create it with partnerships and ecosystems?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#315) See omnystudio.com/listener for privacy information.

In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The theme of this year's conference was "Creating Tomorrow's Health," and Jared and Zain wanted to know what that means from as many perspectives as possible. You'll want to listen for themes such as determining the right problems to solve, balancing the needs and capabilities of clinicians and consumers, and designing and building in a way that's pushing the envelope yet still realistically achievable for today's health systems as they continue to face some historic challenges.  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#314) See omnystudio.com/listener for privacy information.

Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers' preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus the Flava of the Week about Target Circle 360. Is their new loyalty program bringing them one step closer to offering healthcare benefits that rival Amazon and Walmart, and is it showing us more about the value of customer loyalty? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#312) See omnystudio.com/listener for privacy information.

Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors.  All that, plus the Flava of the Week about the launch of Vale Health. Can this new marketplace of wellness products lead consumer health journeys to new destinations, and will more health systems partner up for something besides sick care?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#312)See omnystudio.com/listener for privacy information.

Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the Week about the ROI of customer experience. What stats can be helpful for you to educate your organizational leadership, and where do good customer experiences come from?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#311) See omnystudio.com/listener for privacy information.

Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on.  All that, plus the Flava of the Week about University of Rochester Medical Center's innovative way to bring healthcare to bank branches. How is URMC using unconventional partnerships to improve access in rural communities, and what other solutions can we discover as we follow their lead with more collective problem solving?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#310) See omnystudio.com/listener for privacy information.

Robin Goldsmith shares Verizon's vision for a consumer-centered future. As Verizon's Global Lead for Health Innovation & Strategy, Robin brings a lot of macro trends together and helps us understand the tech and data architecture that's needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voice-enabled technologies, to wearables having another moment, all combining to lead people to better health.  All that, plus the Flava of the Week about McKinsey's new research on the global wellness market. Is the wellness market peaking at a time when it could be more directly influencing consumers' behavior, and how can we consider the desire for wellness more prominently as we design and build around consumers' needs? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#309) See omnystudio.com/listener for privacy information.

Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionable for clinicians, and you have new possibilities for the consumer/clinician team to drive better health and wellness.  All that, plus the Flava of the Week about keeping Consumer Transformation from remaining an “elusive concept.” How will more consumer-centered conversations lead to more consumer-centered innovation, and how do we get that ball rolling even faster?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#308) See omnystudio.com/listener for privacy information.

Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health's Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today. All that, plus the Flava of the Week about new wellness offerings from Eli Lilly and Mayo Clinic. Is direct-to-consumer digital health changing course, changing shape, or both, and what can we learn from some of these latest product launches?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#307) See omnystudio.com/listener for privacy information.

Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care.  All that, plus the Flava of the Week about Target rolling out a thousand new wellness products. Does Target see wellness journeys differently than the sick care industry, and how do we pay more attention to the merchandising aspects of healthcare?   This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#306)See omnystudio.com/listener for privacy information.

Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.  All that, plus the Flava of the Week about the Empowerment Zone. Can this concept help to evolve the conversation around whether people are patients or consumers, and can this mindset help us keep our focus where it should be — on better health and wellness? Thanks to Lonnie Hirsch for this thought-provoking post.  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#305)See omnystudio.com/listener for privacy information.

Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon's first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor's office is leading to real behavior change at scale.  All that, plus the Flava of the Week about Best Buy Health's year in review. Which of their highlights slipped under the radar in 2023, and what are they showing us by doubling down on home health and consumer wellness products?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#304)See omnystudio.com/listener for privacy information.

Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership.  All that, plus the Flava of the Week about Amazon's new Health Condition programs. How does their partnership with Omada Health help everyday people connect with chronic health benefits that they already have, and how can we get better at integrating digital health solutions into consumers' health journeys?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#303) See omnystudio.com/listener for privacy information.

Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how patient experience is being prioritized as part of the building.  All that, plus the Flava of the Week about Kroger piloting new primary care clinics for seniors. What's Kroger's formula for success among underserved Medicare populations, and how can grocery brands play a greater role in consumers' health and wellness?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#302) See omnystudio.com/listener for privacy information.

We wrap up our 2024 Predictions Series, where we're sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry.  All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer innovation isn't going away, so why should we double down on these macro- and micro-innovations, and how can we stay at the forefront of the next wave that's coming?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#301) See omnystudio.com/listener for privacy information.

Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how DPC clinics market their consumer-focused care. (Marketing With Soul #10 | Rap Bonus #300)See omnystudio.com/listener for privacy information.

Episode #300, y'all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers.  All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear about more big moves, can we commit to look beyond the hot takes and view them through a consumer's lens?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#300) See omnystudio.com/listener for privacy information.

Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Marketing With Soul #9 | Rap Bonus #299)See omnystudio.com/listener for privacy information.

The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next? All that, plus the Flava of the Week about CVS Health's Investor Day. As the retail giant puts more emphasis on integrating their services, can we open our minds to a world where traditional and nontraditional players coexist for the benefit of consumers? This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#299) See omnystudio.com/listener for privacy information.

Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Marketing With Soul #8 | Rap Bonus #298)See omnystudio.com/listener for privacy information.

Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what's coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we're serving. All that, plus the Flava of the Week about how Mark Cuban appears to have influenced CVS's drug pricing model. What will come next for the billionaire who has ripped up every playbook along the way, and can he continue to have an influence on making an aspect of healthcare more transparent and affordable? Resources:  Life-Centered Health Care Podcast: What If Health Care Goes Beyond the Walls? - Zeev and Ann Somers Life-Centered Health Care Podcast: There Are No More Swim Lanes - Zeev and Ann Somers  Subscribe to Creating a New Healthcare Podcast Subscribe to Life-Centered Health Care Podcast This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#298) See omnystudio.com/listener for privacy information.

With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers? Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Marketing With Soul #7 | Rap Bonus #297)See omnystudio.com/listener for privacy information.

Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road.  All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships meet consumers' needs, and can they challenge traditional sick care to find more value in wellness and nutrition?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#297) See omnystudio.com/listener for privacy information.

Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work? Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #6 | Rap Bonus #296)See omnystudio.com/listener for privacy information.

Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model.  All that, plus the Flava of the Week about VillageMD's part in helping reduce costs of care through direct contracting. How did ACO Reach reduce costs by over $800 million in 2022, and how can we better focus on the financial models that provide opportunities to be more consumer-centered?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#296) See omnystudio.com/listener for privacy information.

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295)See omnystudio.com/listener for privacy information.

Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery.  All that, plus the Flava of the Week about Amazon's new $9/month One Medical deal for Prime members. What framework can we use to determine if this is a consumer-first service, and how can it accelerate our ability to create more like it?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#295)  Subscribe to Sanford Health's Reimagining Rural PodcastSee omnystudio.com/listener for privacy information.

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do. Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #4 | Rap Bonus Series #294)See omnystudio.com/listener for privacy information.

Jared Antczak, Sanford Health's Chief Digital Officer, discusses how digital tools are impacting rural health. When you're the largest rural health system in the country and your service area covers 250,000 square miles, you can't view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still attempting to address the same challenge of meeting patient expectations while also alleviating workforce burden.  All that, plus the Flava of the Week about Walmart Health's first partnership with a health system. Will the status quo prevail, or can other health systems see the value of taking the leap and exploring retail partnerships?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#294)  Interview with Walmart Health's Dr. Chinni Pulluru  See omnystudio.com/listener for privacy information.

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)See omnystudio.com/listener for privacy information.

Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen.  All that, plus the Flava of the Week about CVS's latest Health Trends Report. What can the rest of the industry learn from retailers' approach to preventive care, and can it lead more providers to innovate around consumers' true health needs?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#293) See omnystudio.com/listener for privacy information.

Amazon and One Medical market themselves in ways that reflect consumers' needs. Their brand promise centers on convenience and other experience-based factors. Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)See omnystudio.com/listener for privacy information.

As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines.  All that, plus the Flava of the Week about Instacart Health expanding its partnerships with provider organizations. Who will take responsibility to prioritize the evolution from healthcare to health, and can health systems see enough value in food-as-medicine programs to play a part in scaling them?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#292) See omnystudio.com/listener for privacy information.

Who's paying attention to how disruptors are marketing themselves? CVS Health says they're delivering care like no one else can, and Oak Street claims that they have doctors who actually listen. Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Marketing With Soul #1 | Rap Bonus Series #291)See omnystudio.com/listener for privacy information.

Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can play in this critical transformation.  All that, plus the Flava of the Week about Optum and Uber's new partnership. Does Consumer Innovation mean the same thing to different types of organizations, and are partnerships a viable means of designing consumer first services and benefits?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#291) See omnystudio.com/listener for privacy information.

In this classic interview from 2020, you'll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she'll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it.  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #10 | Rap Bonus #290) See omnystudio.com/listener for privacy information.

Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn't just at airports; they're bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn't such a mystery anymore.  All that, plus the Flava of the Week about Best Buy offering its first prescription-based medical devices. Can their partnerships with virtual care platforms and pharmacy tech providers deliver not just on continuous glucose monitors, but on simplifying the process for other devices down the road? See omnystudio.com/listener for privacy information.

If you're one of the world's biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience.  In this classic interview from 2020, you'll learn how Robert discovered that it's better to market where you're going, not where you are. You'll hear how he describes resilience as not bouncing back, but bouncing forward. And he'll point out that all the innovative things we hear about, anywhere, were created by people who weren't any smarter than you or me. They just went out there and did it.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #9 | Rap Bonus #289) See omnystudio.com/listener for privacy information.

We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we're going to the source as Dr. Milford shares the role of retail health clinics in today's landscape, how they reduce fragmentation of care, and where they are collaborating with traditional providers to achieve better outcomes for patients.  All that, plus the Flava of the Week about the primary care formula. While Costco is the latest retailer to announce a primary care offering built on easier access and cash pay pricing, does the business model and consumer experience have a place in the modern ecosystem of options?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#289) See omnystudio.com/listener for privacy information.

Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession.  In this classic interview from 2020, you'll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You'll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you'll hear how everything changed for him – and for the entire Content Marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted.  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #7 | Rap Bonus #288) See omnystudio.com/listener for privacy information.

Guest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically marginalized populations. Even with layoffs earlier this year, the company remains in a strong position to play a part in provide care for those who are historically left behind.  All that, plus the Flava of the Week about Costco's new $29 primary care visits. Are we getting to the point where just about any consumer brand can follow the model of same-day visits + low prices, and will it bridge gaps in accessibility and affordability?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#288)See omnystudio.com/listener for privacy information.

John Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at the time. But in retrospect, each one of them put him in the driver's seat to where he needed to be.  In this candid look back at his career, John shares how marketing leadership has evolved and how you gain value by fixing things and solving problems.  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #7 | Rap Bonus #287) See omnystudio.com/listener for privacy information.

Paul Fahey returns to share highlights from Smith & Jones' 2024 Healthcare Marketing Trends Report. When he says it's the Year of Disruption, what does he mean, and what should we be paying attention to? All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#287)See omnystudio.com/listener for privacy information.

Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them.  In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development.  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #6 | Rap Bonus #286) See omnystudio.com/listener for privacy information.

James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer's departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more.  All that, plus the Flava of the Week about Walmart's reported interest in acquiring ChenMed. As new details emerge about this potentially game-changing acquisition, are the headlines leading us to ignore some of the most important questions?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#286)See omnystudio.com/listener for privacy information.

The origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned along the way. Kathy shares some of those lessons and reinforces the power of community to help healthcare marketers address the industry's quickly changing trends and technologies.  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #5 | Rap Bonus #285) See omnystudio.com/listener for privacy information.