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Millions of prescriptions go unfilled every year and until now, the system had no way to see them.In this interview, Dr. Lynne Nowak, Chief Data and Analytics Officer at Surescripts, joins Healthcare IT Today to discuss how her team is surfacing invisible medication gaps and tackling healthcare's biggest workflow frustrations: prior authorization and prescription abandonment. She explains how Surescripts' new First Fill Abandonment tool and touchless prior authorization are turning real-time data into timely care—helping patients start and stay on therapy sooner.
Hosts Colin Hung and John Lynn discuss 2025 Year in Review. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Hosts Colin Hung and John Lynn discuss the healthcare job market. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Hosts Colin Hung and John Lynn discuss Contradictions in Healthcare. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Hosts Colin Hung and John Lynn discuss Buy or Sell. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 178th episode of the Healthcare IT Today Podcast, we are talking about healthcare startups and founders! We kick this episode off by debating whether or not now is a good time for founders to start a business in healthcare. Then, we examine the aspects of healthcare that we find are the most underestimated […]
Hosts Colin Hung and John Lynn discuss Healthcare Startups and Founders. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 177th episode of the Healthcare IT Today Podcast, we are doing another round of big deal, little deal, no deal! For these episodes, we discuss a variety of hot and trending topics to discuss whether we think they are a big deal, a little deal, or no deal at all. Here's a preview […]
Hosts Colin Hung and John Lynn discuss Big Deal, Little Deal, No Deal. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 176th episode of the Healthcare IT Today Podcast, we are talking about the U.S. Department of Health and Human Services (HHS) announcement to enforce information blocking! We kick this episode off by sharing our personal reactions to HHS's crackdown on health data blocking. Next, we debate whether or not this is going to […]
Hosts Colin Hung and John Lynn discuss Enforcement of Information Blocking. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 103rd episode of the CIO podcast hosted by Healthcare IT Today, we are joined by David Tucker, Former CIO, to discuss a CIO's perspective on AI! We begin this episode by discussing what the biggest changes are from when Tucker was a CIO to today. As a former CIO, Tucker has been through […]
We're excited to be back for another episode of the Life Sciences Today Podcast by Healthcare IT Today. My guest today is Viraj Narayanan, CEO at Cornerstone AI. Cornerstone uses AI to clean and standardize healthcare data. Cleaning healthcare data is a non-sexy job that consumes staggering amounts of resources in the industry. When Narayanan […]
For the 175th episode of the Healthcare IT Today Podcast, I am joined not only by our usual co-host, Colin Hung, but also by Brittany Quemby to discuss the digital front door experience and Epic UGM! We kick this episode off with Brittany sharing a recent experience she had in the ER for a personal […]
The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
In this episode, I had the pleasure of speaking with John Lynn, founder of Healthcare IT Today and Swaay Health, and Brittany Quemby, who leads their marketing effort. We discussed the evolving landscape of healthcare technology buyers and the marketing strategies that are most effective in today's increasingly challenging environment.John provides insights into how the healthcare technology buyer is changing and how the committee-driven decision-making process has become even more complex. Buyers are only investing in solutions with clear ROI or AI connections. Without these elements, vendors find themselves in an education mode, preparing for when budgets eventually open up.We also discussed the three major pain points keeping healthcare leaders awake at night: security threats (the 3 AM breach call), AI strategy challenges (navigating the current "best of breed" landscape while waiting for all-in-one solutions), and EHR optimization (maximizing the massive investments already made).Key Topics:“(00:00:00) Introduction”“(00:01:00) - The Origin Story of Swaay Health”“(00:04:00) - The Evolving Healthcare Technology Buyer”“(00:07:00) - Major Pain Points for Healthcare Leaders”“(00:11:00) - Sources of Trust and Influence”“(00:17:00) - The Access Problem”“(00:19:00) - What's Working in Marketing”“(00:25:00) - Video Content Strategy at HIMSS”“(00:28:00) - Content Formats and Trends”“(00:33:00) - Future Marketing Trends”“(00:37:00) - Go-to-Market Strategy Recommendations”If you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.
Hosts Colin Hung and John Lynn discuss Digital Front Door and Epic UGM. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 102nd episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Jordan Ruch, Chief Information Officer at AtlantiCare, to talk about Oracle Health's Clinical AI Agent! AtlantiCare is one of the first users of Oracle Health's Clinical AI Agent, so we kick this episode off with Ruch sharing his […]
The 174th episode of the Healthcare IT Today Podcast is sponsored by Swaay.Health, be sure to join us at the Swaay.Health LIVE marketing conference April 29-May 1, 2026, in Foxborough, MA (Just outside Boston). This time, we are discussing the CMS tech company pledge! We kick this episode off by sharing our initial reactions to the […]
Hosts Colin Hung and John Lynn discuss CMS Tech Company Pledge. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 101st episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Tom Gillette, CIO at Mount Sinai Medical Center, to talk about digital messaging! We kick this episode off with Gillette sharing his experience with using Epic's ART for InBasket messages. Then we take a look at the increase […]
For the 173rd episode of the Healthcare IT Today Podcast, I am joined by special guest host Brian Eastwood to talk about the next chapter of telehealth! We kick this episode off by discussing the current state of telehealth. Next, we take a look at the surge of telehealth usage during COVID and try to […]
Hosts Colin Hung and John Lynn discuss Telehealth's Next Chapter. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 100th episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Mark Mabus, MD, CMIO, and VP EHR at Parkview Health, to talk about their part in the KLAS Arch Collaborative! We kick this episode off by first discussing the motivations behind the decision to join the KLAS Arch […]
The 172nd episode of the Healthcare IT Today Podcast is sponsored by Swaay.Health, and this time we're talking about health IT conferences! We kick this episode off by analyzing the attendance of health IT conferences to see if the mix of attendees and exhibitors has changed significantly since COVID. Then we debate on whether or […]
Host Colin Hung and John Lynn discuss Are Health IT Conferences Still Worth It?
For the 99th episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Michael Mainiero, Senior Vice President and Chief Digital Information Officer at Catholic Health, to talk about Catholic Health being awarded Epic's Honor Roll Good Maintenance Grant! We kick this episode off by first discussing what being recognized by […]
There are so many incredible technologies in the health IT space, and it seems as though we are getting more every day. So, for the 171st episode of the Healthcare IT Today Podcast, we are drafting health IT technologies! Colin and I go back and forth drafting health IT technologies that are our favorites, that […]
Hosts Colin Hung and John Lynn discuss Drafting Health IT Technologies. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 98th episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Rich Temple, Former CIO! We kick this episode off with Temple sharing his greatest career achievement and what he is most proud of. Then we discuss how meaningful use was for Temple since he had already implemented the […]
For the 170th episode of the Healthcare IT Today Podcast, we are doing another round of Buy or Sell! For these episodes, we select a health IT category and then write down a list of topics and talking points in that category. We then use that list to debate each other on whether we believe […]
Hosts Colin Hung and John Lynn discuss Buy or Sell: Medical AI Assistant Edition. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 169th episode of the Healthcare IT Today Podcast, we are joined by Rishi Nayyar, Co-Founder and CEO at PocketHealth, to talk about radiology image sharing! Today's episode is sponsored by PocketHealth, whose suite of radiology solutions help enable a more modern, connected experience that keeps patient care on track. We kick this episode […]
Hosts Colin Hung and John Lynn discuss Radiology Image Sharing and AI-Enabled Patient Action in the Reputation Economy. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 97th episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Faisal Hussain, MD, MHIIM, RHIA, CCDS, CDIP, CCS, Executive Director, CDI at Wellstar Health System, to talk about Clinical Documentation Improvement (CDI)! We kick this episode off as Hussain details the aspects that many CIOs and healthcare leaders […]
For the 168th episode of the Healthcare IT Today Podcast, we are talking about CMS' request for input on technology to improve medicine! We kick this episode off by sharing our thoughts on CMS's ask for input on technology for Medicare beneficiaries. Next, we debate on whether or not we think they are asking the […]
Hosts Colin Hung and John Lynn discuss CMS' Request for Input on Technology to Improve Medicare. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 96th episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Christopher Kunney, Managing Partner at IOTECH Consulting, to talk about the role of CIOs! We kick this episode off by discussing how the role of CIO has changed since Kunney first started. Then we talk about the skills […]
For the 167th episode of the Healthcare IT Today Podcast, we are sharing our reactions to the latest KLAS reports! We start this episode by discussing our reactions to the US Acute Care EHR Market Share Report by KLAS. Then, we take a look at the Data & Analytics Platform Report by KLAS. Next, we […]
Hosts Colin Hung and John Lynn discuss their reactions to the latest KLAS Reports. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 95th episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Christian Lindmark, CTO at Stanford Health Care and Stanford School of Medicine, to talk about private 5G networks! We kick this episode off by discussing the importance of connectivity in Lindmark's hospital and some of the challenges he […]
For the 165th episode of the Healthcare IT Today Podcast, we are taking a look back at the Healthcare Marketing and Communications Conference! We kick this episode off by discussing our biggest takeaways coming out of the Swaay.Health LIVE conference. Then we narrow our focus down to the two big panels at the conference, the […]
Hosts Colin Hung and John Lynn discuss Takeaways from the Healthcare Marketing and Communications Conference. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
For the 94th episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Albert Oriol, Former CIO, to talk about the different ways rugby can be applied to healthcare IT! We kick this episode off by discussing what lessons from rugby can be applied to healthcare IT. Next, we take a […]
Hosts Colin Hung and John Lynn discuss Where Are They Now? To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Hosts Colin Hung and John Lynn discuss 23andMe and Privacy. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
In this special segment recorded live at the recent HLTH conference, we explore how combining AI and human expertise is driving measurable ROI across the revenue cycle. John Lynn of Healthcare IT Today sits down with Navaneeth Nair and Lora Pada from Infinx to discuss real-world strategies that balance automation with human oversight.
Host Carol Flagg chats with Brittany Quemby, VP of Marketing & Editor at Healthcare IT Today & Swaay.Health. Brittany joins her to talk about the upcoming Swaay Health LIVE event set to start on April 15th in San Diego. Healthcare NOW Radio listeners can save $500 off the registration using promo code healthcarenowadio. Be sure to go to https://live.swaay.health/ to check it out. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Hosts Colin Hung and John Lynn discuss HIMSS and ViVE Recap. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Hosts Colin Hung and John Lynn discuss Health IT Potpourri Edition. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Hosts Colin Hung and John Lynn discuss Is This the Right List of Healthcare Disruptors? To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen