The PR Maven Podcast

Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights.  So, what's next? Well, this might be the end of the PR Maven Podcast, but it's certainly not the end of the road for yours truly. I've got a few exciting things brewing. In the meantime, all the past episodes are still up for your listening pleasure on marshallpr.com and all the usual podcast haunts. And do keep in touch on the Facebook group!  This isn't goodbye, it's just see you later! With a heart full of gratitude, this is Nancy Marshall, signing off. 00:00 Introduction to the PR Maven Podcast 01:04 Final Episode Announcement 01:42 Reflecting on Six Years of Podcasting 03:09 Highlighting Popular Episodes and Guests 04:20 Awards and Recognitions 05:01 Gratitude to Loyal Fans and Listeners 05:34 Future Plans and Farewell 06:15 Final Thank You and Closing Remarks

In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the impact of the pandemic on Tangia's career trajectory. Additionally, the podcast episode includes a segment about Pitchcraft, a platform for improving media pitching. 00:00 Introduction to The PR Maven® Podcast 01:05 The Importance of Personal Branding 02:08 Meet Our Guest: Tangia Renee Al-awaji Estrada 03:57 Tangia's Journey into PR and Branding 06:38 Impact of the Pandemic on Tangia's Career 09:00 Building Relationships with Media Professionals 11:41 Challenges in PR with Multicultural Communities 14:54 Best Practices for Authentic Relationships 18:11 Pitchcraft: Enhancing Media Pitching Skills 20:27 Empowering Underrepresented Communities 25:00 The Power of Storytelling in Branding 29:47 Tangia's Recommended Resources and Contact Information 31:31 Conclusion and Farewell Related Episodes  Episode 140: Supporting Maine's newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC Episode 125: Embracing humanity from building relationships to diversity and inclusion, with Fabiana Meléndez, senior publicist at Zilker Media How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom – Episode 168 About Tangia  Tangia Renee Al-awaji Estrada is a dynamic PR and brand strategist, and international public speaker with a passion for storytelling and community building. As the Co-Founder of BIPOC Podcast Creators, Tangia is committed to elevating diverse voices and sharing stories that matter. Her work has been recognized by top publications such as USA Today, Bustle, NPR and more. She regularly shares both her public relations and podcasting expertise with national and global audiences. With a background in community organizing, media relations, public policy and campaigning, Tangia brings a unique perspective to her work as a PR professional. She understands the power of storytelling to shape perceptions, build brand awareness, and create meaningful connections with audiences. Her strategic insights and expertise in media relations have helped countless clients and community initiatives achieve their business goals and secure high-profile media coverage. Tangia is a natural leader and mentor; her passion for empowering others is evident in everything she does. She has a talent for building relationships and creating collaborative partnerships, and she is committed to creating opportunities for underrepresented communities in the media and PR industries. She holds a degree in political science from Metropolitan State University and a master's degree in Organizational Leadership and Nonprofit Management from Regis University. Tangia is also the creator of That's What She Did Podcast, a show that amplifies the voices of brilliant women. The podcast was named by USA Today as a top show to listen to for Women's History Month.

In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic brand can enhance one's professional and personal life. The episode is powered by Pitchcraft, a community that aids PR professionals in pitching stories to journalists.   00:00 Introduction to the PR Maven Podcast 01:05 Meet Nancy Marshall: The PR Maven 01:54 Guest Introduction: April Chavez 02:50 April's Journey: From Law Enforcement to Wellness Advocate 06:58 The Impact of Environment on Wellness 10:00 Lupus and Personal Resilience 13:20 The Power of Relaxation and Meditation 19:04 Pitchcraft: Enhancing PR Strategies 21:35 April's Wellness Principles and Public Speaking 24:44 Growing Your Brand Through Public Speaking and Social Media 28:36 Connecting with April Chavez 30:29 Conclusion and Farewell Episode is sponsored by Pitchcraft

This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling, creating engaging marketing content from podcast interviews and repurposing such content for maximum reach.  00:00 Introduction to The PR Maven® Podcast  01:56 Introducing Michelle Glogovac  03:59 Michelle's Career Journey  07:28 The Power of Podcasting  10:49 How To Become a Podcast Guest  18:09 Promoting Your Podcast Appearance  21:21 Pitchcraft Sponsorship Highlight  23:57 Preparing for a Podcast Guest Appearance  32:58 Final Thoughts and Farewell    Related Episodes  Episode 73: How to be a great podcast guest  Episode 113: How to share your message through podcasting, with Peter Koch, safety management consultant and manager of digital technology at MEMIC  Episode 90: Why repurposing content should be part of your marketing plan, with Jaclyn Schiff, founder and CEO of PodReacher    About Michelle  Michelle Glogovac is THE Podcast Matchmaker™, an award-winning publicist, host of the “My Simplified Life” podcast and author of “How To Get On Podcasts.” Michelle is working with clients who make an impact by defining their stories and matching them with the perfect podcasts. She has helped entrepreneurs, authors, nonprofits and advocates hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. Michelle is a sought-after speaker in this niche and has presented to thousands of publicists and groups on how to not only perfectly pitch a podcast, but to create marketing content from every interview. She has coached 14,000 authors through the process of creating and launching a podcast book tour through the Nonfiction Writers Association.   Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in law, and is the founder and CEO of The MLG Collective®. Michelle resides in the San Francisco Bay Area and is a sushi lover. 

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with the media, and his unique celebration gesture, the 'Moose Antlers.' The episode is sponsored by Pitchcraft and includes insights on how PR professionals can benefit from their platform. 00:00 Introduction to The PR Maven® Podcast 01:03 Meet Nancy Marshall: The PR Maven® 01:47 Special Guest: Sam Morse, Professional Ski Racer 02:36 Sam Morse's Skiing Journey 08:14 Public Speaking and Media Relations 15:10 Training and Racing Year-Round 22:59 Social Media and Personal Branding 28:32 Sam Morse Fast Camp and Holistic Athlete Development 33:43 Conclusion and Contact Information About Sam Sam Morse began skiing at the tender age of 23 months at Sugarloaf Mountain in Maine. From playful days on the slopes as a toddler to becoming the number one downhiller in his age group in the FIS race circuit — Sam's journey is indeed incredible. He quickly progressed from local races to global competitions, including the Olympic track in Sochi and the World Cup Finals in Aspen. Sam is also a mechanical engineering student at Dartmouth College.

In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awareness and accessibility of recovery options, her vision for a world that celebrates recovery, and how personal branding and strategic PR have been instrumental in amplifying her message and building a supportive community around Journey's mission. 00:00 Introduction to The PR Maven® Podcast 00:43 Special Guest: Carolyn Delaney's Journey and Mission 01:57 Carolyn's Career Shift and the Birth of Journey Enterprises 05:39 The Impact of Personal Branding and The PR Maven's Influence 10:20 Utilizing Public Relations for Social Impact 13:55 Building a Community Around Recovery 23:09 The Power of Print in a Digital Age 28:05 How to Connect with Journey Magazine 29:18 Closing Thoughts and Contact Information About Carolyn Delaney: Carolyn Delaney is the visionary founder and CEO of Journey Enterprises, a pioneering media company dedicated to making recovery from addiction visible and accessible in everyday places. With a remarkable career transition from leading IT departments to championing recovery stories, Carolyn brings a wealth of experience and a deep personal connection to the mission. Her leadership at Journey Enterprises encompasses producing a celebrated print magazine, organizing community events, and engaging in vital speaking engagements to promote a message of hope and diminish the stigma around addiction. Having witnessed the transformative power of sharing recovery stories and resources, Carolyn aims to create a world where recovery paths are well-known and celebrated, inspiring others with her optimistic, mission-driven approach.   Get $200 off your first month of Pitchcraft using the code PRMAVEN. https://pitchcraft.media/checkout/default Free download about the top ways to build relationships with journalists. https://youtu.be/_TjcEBpNuIU This episode is sponsored by: Pitchcraft - joinpitchcraft.com

In this episode of the PR Maven Podcast, host Nancy welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of understanding a brand's voice, and her personal enjoyment of exploring her Brooklyn neighborhood's culinary scene. The conversation also covers essential PR strategies, the significance of building relationships with journalists and clients, and leveraging personal branding in the PR field. Delaney's approach to securing media coverage and her tips for PR professionals on effective pitching are highlighted, alongside a discussion on the power of word-of-mouth marketing and the invaluable role of research before pitching to journalists. This episode is sponsored by: Pitchcraft - pitchcraft.media Get $200 off your first month of Pitchcraft using the code PRMAVEN. https://pitchcraft.media/checkout/default Free download about the top ways to build relationships with journalists. https://youtu.be/_TjcEBpNuIU About Delaney: Delaney Vetter, is a beacon of innovation and strategic communication in the PR and copywriting sphere, particularly within the food and beverage and CPG industries. As an independent consultant, Delaney excels in elevating brands through her expert navigation of media relations, event curation, and brand voice development. With a lifelong passion for the culinary world, she brings a unique blend of experience and enthusiasm to the table, making her the go-to specialist for food brands aiming to connect with new audiences. Delaney's journey from a college intern at an integrated marketing agency, through the tumult of entering the job market during a global pandemic, to establishing herself as a sought-after freelance professional, highlights her adaptability, creativity, and unwavering dedication to her craft. Whether she's hunting for the perfect croissant in Brooklyn or helping a client become a household name, Delaney's passion for her work shines through, making her a distinguished voice in the world of PR and brand storytelling. 00:00 Welcome to the PR Maven Podcast with Delaney Vetter 00:30 Meet Delaney Vetter: PR Strategist and Food Lover 01:44 Delaney's Journey into PR and Freelancing 06:56 The Art of Branding and Storytelling in PR 13:07 Building Relationships in the PR World 25:33 Effective Pitching Strategies for PR Success 32:54 Delaney's Inspirations and How to Connect

In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Alabama and the challenges they faced. They also highlight Pitchcraft's unique approach to PR, including focusing on lifestyle sectors, offering flexible payments and fostering a supportive community. Additionally, they share useful tips for crafting effective pitches and stress the importance of developing genuine relationships with media professionals. The episode concludes with a special offer for PR Maven podcast listeners and insights into the future of PR and media relations.  00:00 Introduction to The PR Maven® Podcast  02:07 Meet the Founders of Pitchcraft: Kelsey and Derrick Ogletree  03:30 The Origins and Mission of Pitchcraft  04:50 Pitchcraft's Unique Approach to PR and Media  09:04 The Evolution of Pitchcraft: From Pandemic Idea to PR Platform  12:43 The Future of PR  15:50 Building Relationships in PR  24:25 Crafting the Perfect Pitch: Tips and Strategies (continued at 34:15)  29:10 What Defines Newsworthiness   31:03 Walking The Line Between Being Helpful and Annoying With Journalists  37:00 Closing Thoughts and How to Connect with Pitchcraft    Get $200 off your first month of Pitchcraft using the code PRMAVEN.   Free download about the top ways to build relationships with journalists.   https://youtu.be/_TjcEBpNuIU   Related Episodes  Episode 135: How To Borrow Credibility and Build Relationships, With Beth Nydick, Publicity Strategist at Beth Nydick Media  Episode 230: How To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated Compass  Episode 130: How Small Businesses Can Earn Media Coverage, With Sabina Hitchen, Founder of Press for Success    About Kelsey and Derrick  Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their 1-year-old son Asher. Having grown up in small towns and with strong family values, they're passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first.  Kelsey, CEO of Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in corporate finance.    This episode is sponsored by:  Pitchcraft - pitchcraft.media

In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her tips on avoiding burnout, and exploring new projects like a second cookbook and another season of her TV show. Additionally, Lisa talks about the significance of directly connecting with her audience through an email list and provides advice on building and maintaining a strong brand.  00:00 Welcome to the Podcast: A Chat with Lisa Steele  01:36 The Journey from Chicken Keeping to Cookbook Author  03:31 Diving into the Culinary World: From Chickens to Cookbooks  05:34 Personal Branding and the Power of Connection  07:52 Navigating Business Success and the Importance of Pivoting  08:35 Exploring Future Dreams and Expanding Horizons  11:18 The Strategic Approach to Blogging and Social Media  12:42 The Value of an Email List in Direct Marketing  16:25 The Art of Avoiding Burnout and Embracing Change  21:53 Considering the Future: Potential Sale and Brand Evolution  26:20 Final Thoughts and How to Connect with Lisa Steele  About Lisa  Lisa Steele is a fifth-generation chicken keeper, author, and founder of Fresh Eggs Daily. With nearly a million followers worldwide, Lisa has been dubbed the queen of the coop and is known for her expertise in raising backyard chickens. She has written several top-selling books on raising backyard poultry and recently released her debut cookbook, the Fresh Eggs Daily Cookbook. Lisa's career transitioned from chicken keeping to the culinary world through her passion for natural preventives and herbs, and she continues to focus on product development and brand marketing. 

This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Development, aims to connect 6,000 young people to work experiences in various industries, fostering passion and providing mentors. Kay also touches on her personal joy in gardening and how Maine employers and young people can get involved with the career exploration program.    00:00 Welcome to the PR Maven Podcast with Kaylin (Kay) Kerina  00:34 Kay Kerina's Journey: From Social Work to Career Exploration  04:25 The Mission of Maine Career Exploration  06:39 Personal Stories of Career Guidance  09:12 Engaging Young People in Maine's Workforce  11:30 The Importance of Passion in Career Choices  19:35 A Gardening Detour: Kay's Personal Passions  22:15 How Employers and Young People Can Get Involved  25:00 Back to Business: Expanding Career Opportunities in Maine  27:24 Tools for Productivity and Contact Information   Related Episodes  Episode 134: Why Maine is not just Vacationland, with Katie Shorey, director of engagement at Live + Work in Maine  Episode 91: Why living and working in Maine will be valued more after COVID-19, with Edward McKersie, founder and president of ProSearch, Inc. and founder of Live and Work in Maine  Episode 86: How your network can help during hard times, with Martin Grohman, executive director of E2Tech and host of the GrowMaine Show   About Kay  Kaylin (Kay) Kerina is the Maine Career Exploration Program Manager, with a background in social work, human services and alternative education. With over seven years of experience, Kay is dedicated to serving students with barriers to employment and advocating for youth in the community. Her work in Youth Workforce Development focuses on supporting youth to find meaningful work opportunities and implementing systemic change for the communities she supports. 

In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced challenges of copywriting. Stephen emphasizes the importance of clarity, conciseness and compelling content, highlighting the indispensable role of understanding and communicating the benefits of products or services. They also explore the potential impacts and utilities of AI in copywriting, stressing the need for authenticity and human touch in creating engaging and effective copy. The discussion concludes with Stephen's recommendations for aspiring writers and a reminder of the essence of continual learning through reading.    00:00 Welcome to The PR Maven® Podcast with Stephen Church  00:51 Stephen Church: A Journey from Language Lover to Copywriting Pro  02:16 The Royal Wedding China: A PR Success Story  05:41 Stephen's Take on the Royal Family and The Crown  11:26 Diving into the World of Copywriting with Copywriter Pro  13:28 The Art and Challenges of SEO and Copywriting  21:44 The Power of Copywriting: Insights from Maya Angelou  23:32 Local Business Success: Leveraging Nancy's Marketing Techniques  25:14 Back to the Podcast: Continuing the Conversation with Stephen Church  25:41 The Royal Connection: From Weddings to Speech Writing  26:37 The Art of Letter Writing and Its Personal Touch  27:35 AI in Copywriting: Threat or Tool?  32:56 Maximizing LinkedIn: Strategies for Effective Networking  36:56 The Essence of Effective Copywriting: Clarity, Conciseness and Compelling Content  41:50 The Importance of Reading for Aspiring Copywriters  44:05 Connecting with Stephen Church and Wrapping Up  Mentioned Episode 20: Michael Katz, Chief Penguin at Blue Penguin Development Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin Infographics 15 Copywriting Tips 11 LinkedIn Profile Tips 6-point recipe for SEO success   About Stephen Stephen Church is a seasoned copywriter and the founder of Copywriter Pro, a company dedicated to helping growth-minded businesses attain more and better-quality clients through clear, concise and compelling words for their websites. Church's profound love for language and its impact on behavior steered his educational path toward psycholinguistics at university. Prior to his venture into the corporate world, Stephen had an extensive career as an English language tutor across various countries, including Madrid, Iran, Afghanistan, Saudi Arabia and London. In the early 1980s, he returned to the UK to join his family's long-established retail business, where he quickly adapted to the digital era by launching a pioneering e-commerce site. However, it was Copywriter Pro that truly allowed Stephen to merge his passion for language with professional pursuits. Beyond his professional achievements, Stephen maintains a keen interest in the royal family and significant events, despite his candid stance on the institution itself. His connections and endeavors, from promoting commemorative china for royal weddings to engaging in thoughtful discourse on modern monarchy, reflect a multifaceted individual with a deep appreciation for both history and the evolution of communication. 

In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their discussion also touches on the upcoming Episcopalian Communicators Conference, set to take place in Portland, Maine. The conference's aim is to build community amongst communicators and equip them with crucial tools. Liz discusses the importance of crisis communication within the church community, and Nancy provides details about her upcoming keynote and crisis communications workshop.  00:00 Introduction and Guest Welcome  00:18 Liz Williams: Her Journey and Role in the Episcopalian Diocese of Georgia  02:21 The Importance of Communication in Ministry  04:14 The Role of Branding and Social Media in Evangelism  05:32 Details about the Upcoming Episcopal Communicators Conference  08:12 Choosing Conference Locations and the Excitement for Portland, Maine  10:45 The Importance of Crisis Communications in the Church  16:12 Break and Book Promotion  17:08 The Power of Personal Branding and Networking  24:34 The Importance of Empathy and Compassion in Crisis Communications  24:39 Details about the Crisis Communications Workshop  30:34 How to Register for the Conference  33:04 Liz's Recommended Podcast and Contact Information  35:18 Closing Remarks and Anticipation for the Conference   About Liz  Liz Williams is the communications manager for the Episcopal Diocese of Georgia. She has a deep passion for the church and its liturgy, hymns and compassion for others. Liz has served in various positions within the church and has found her calling in ministry and communications. She has also worked for a nonprofit in mental and behavioral health for children and families.   Liz's career path led her to her current role as the communications manager for the diocese. She is excited about the upcoming Episcopal Communicators Conference in Portland, Maine, where she will be a keynote speaker and workshop presenter. Liz emphasizes the importance of personal branding and growing a network of connections.   She believes in the power of listening and making others feel seen and heard. Additionally, Liz will be co-presenting a crisis communications workshop, where she will discuss the importance of empathy, compassion and planning in effectively communicating during times of crisis.  

In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He emphasizes the significance of understanding and responding to audience needs and competitive content to stay ahead and even recommends a few resources for anyone seeking to dive deeper into SEO and content marketing.   00:02 Introduction to the PR Maven Podcast 01:44 Introducing Guest Speaker: Koty Potts 01:56 Koty Potts: Journey in Digital Marketing 02:58 Optimizing Blog Posts for Search: A Deep Dive 03:20 The Power of Blogging and SEO 06:48 The Impact of SEO on Business Growth 09:45 The Art of Blog Post Optimization 15:21 The Importance of Regular Content Updates 15:32 The Role of Public Relations in Content Marketing 17:50 The Value of Consistent Blogging 27:08 The Impact of Backlinks on SEO 33:54 Conclusion and Contact Information   Mentioned View screenshare (10:25) “They Ask, You Answer” by Marcus Sheridan “Building Better Brands” by Elton Mayfield Search Engine Journal Semrush Hubspot “Evergreen Affiliate Marketing” by Nate McCallister About Koty Koty Potts, Digital Manager at ER Marketing, initially joined as an SEO specialist and swiftly expanded his role into web development. With a keen eye for SEO, web development, and a strategic focus on reporting and analytics, Koty wears many hats in his current position. Beyond his 9-to-5, Koty is a freelance filmmaker, photographer, and musician — a lifelong creator. His creative background aligns seamlessly with his digital expertise, making him a versatile professional. Koty's standout trait is his insatiable curiosity. He thrives on learning, ensuring he masters any challenge. With a commitment to continuous growth, Koty is a valuable force in the dynamic landscape of digital marketing.

In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through this lens, emphasizing a craveable narrative. Caili also talks about the idea behind her documentary, “How Do We Make It Better?”  1:49 – Caili explains how her career started in hospitality and tourism before shifting to PR.  3:48 – Caili talks about discovering her daughter's food allergies and how that spurred a transition in her career.   7:58 – Caili shares some details about the documentary she is working on.   10:57 – Caili describes finding her path in hospitality.   18:00 – Caili shares her approach to branding and public relations through a craveable narrative.  19:53 – Caili explains what is important to know when working with her.   21:10 – Caili talks about meditation and grounding techniques.   24:19 – Caili shares a resource that has been helpful to her.     Quote                                                                                                                                            “This food allergy community, too, is so fiercely loyal. The second that we find a place that we like that takes really good care of us, we are going to advocate for your establishment and tell everybody about it. So, I think it's worth investing time and energy into training your staff around food allergies because you will grow a giant extra demographic of loyal customers.” – Caili Elwell, family food allergy advocate and public relations specialist/independent producer at Mother Eats Proper    Links:   Pulp + Wire: https://pulpandwire.com/  Maine Magazine: https://www.themainemag.com/  SKORDO: https://skordo.com/   Stray Arrow Media: https://www.strayarrowmedia.com/   How Do We Make It Better? Documentary fundraising: https://www.paypal.com/paypalme/howdowemakeitbetter   The Expanded Podcast: https://tobemagnetic.com/expanded-podcast     About the guest:      Caili Elwell is the owner of Mother Eats Proper — a space for food allergy brands, private chefs, and dining experiences to gain public relations, affiliate program, and brand partnership support. Caili has worked under great mentors and believes that the work to make a great change is never done. It is because of her 4-year-old daughter who has over seven severe food allergies and her background in food CPG branding and hospitality management that she decided to open her doors to food allergy-safe brands and spaces exclusively believing the conversation around the food allergy customer deserves more of non-allergy safe brands and establishments' time.     Looking to connect:  Email: mothereatsproper@gmail.com   LinkedIn: https://www.linkedin.com/in/cailielwell/   Website: www.mothereatsproper.com  

In this episode, Christian Espinosa shares his career path, starting in the Airforce and the lessons he brought with him to his work in cybersecurity. Chrisitan also talks about his books, mainly "The Smartest Person in the Room," giving an overview of what you will learn by reading his book. Christian describes his keynote speaking, from his inspiration to become a keynote speaker to the theme of his speeches. He also talks about growing his personal brand and network.   5:29 – Christian talks about his time in the Airforce and how his career developed after.   8:47 – Christian explains how NOT to be the smartest person in the room and gives an overview of the seven steps.   16:35 – Christian shares how he built his brand and network.   19:14 – Christian lists some lessons he learned in the military that he still uses now.   25:11 – Christian describes why he wanted to start keynote speaking.  26:13 – Christian talks about the theme of his speeches: self-leadership.   27:35 – Christian explains how his books have helped position him as a thought leader.   29:44 – Christian shares some of the PR techniques he has used.   31:40 – Christian offers some resources that have been helpful to him.     Quote   “When I first started doing marketing or PR, I thought I could just market to everybody and what I realized is that I'm marketing to nobody if I'm trying to market to everybody because I don't really understand the details of someone's pain points.” – Christian Espinosa, CEO of Blue Goat Cyber    Links:   Heroic Public Speaking: https://heroicpublicspeaking.com/   Otter.ai: https://otter.ai/     About the guest:      Christian Espinosa, an esteemed thought leader, is most known as the bestselling author of "The Smartest Person in the Room," which explores the limitations of seeking validation through achievement and the desire to be the brightest intellect in any room.   With a deep desire to inspire others to harness their innate wisdom, overcome perceived barriers, and summon the courage to tread new paths, Christian authored his latest book, "The In-Between: Life in the Micro." This book chronicles his remarkable transformation — from a "me against the world" mindset cultivated during his tumultuous upbringing to his evolution as a compassionate global citizen committed to uplifting humanity.  A dynamic entrepreneur, Christian built and successfully sold Alpine Security, a cybersecurity business. He founded and currently leads Blue Goat Cyber. He also has an array of professional and personal development certifications.  His expertise extends beyond the confines of the corporate world: he's a white hat hacker, a captivating keynote speaker, a perceptive real estate investor, and a connoisseur of heavy metal music and fiery cuisines. He's also spent time in the Mexican jungle with Mayan Shamans, is a C-License skydiver, and is a PADI divemaster. Whatever Christian tries, he tends to master.  Beyond his impactful professional pursuits, Christian's zest for life knows no bounds. An adventurer at heart, he fearlessly leaps from planes and balloons, conquers towering peaks, explores the globe, imparts wisdom in outdoor wilderness survival, and even takes on the rigorous challenges of Ironman triathlons. Having completed an impressive 24 Ironman triathlons and scaled two of the renowned Seven Summits, Christian Espinosa epitomizes the spirit of transformative leadership and unyielding exploration.    Looking to connect:  Email: christian@christianespinosa.com   LinkedIn: https://www.linkedin.com/in/christianespinosa/   X: @Ironracer  Website: https://christianespinosa.com/  

Billions of dollars in profit. Millions of fans captivated by her concerts. In 2023, Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry.  In PR, we dream of making our clients a hot commodity. We dream of sending consumers into a frenzy. We dream of going viral. Sometimes, dreams become reality, and that is the excitement of PR. With hard work and strategic execution, PR campaigns can truly change hearts and minds.  Swift's success is essentially PR at its finest. Because of positive PR, the singer extraordinaire has become one of the most famous people on the planet. Whether you're a Swiftie or not, the reasoning behind her success can be applied to other industries outside of entertainment and popular culture.  Continue reading here.    The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in November 2023.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. She discusses the value of personal storytelling in achieving impactful personal branding and the documentary style of production that her company follows. Kathleen also sheds light on the production process, where a one-day to two-week shoot goes through several iterations of research, planning, filming, rating, editing and broadcasting. Finally, Kathleen shares her passion for educating people about American life, their work with corporate clients and creating legacy documentaries for families.  00:00 Introduction and background  00:48 Guest introduction: Kathleen O'Heron 02:15 Kathleen's journey into filmmaking  05:14 Kathleen's experience at Bloomberg and Jynx Productions 11:33 The impact of technology on filmmaking  14:37 The art of pitching a story  22:50 Current projects and future plans   25:45 The production process in filmmaking  35:23 The influence of media on Kathleen's career 38:33 Conclusion and contact information    About Kathleen:  Kathleen O'Heron is the co-founder and CEO of Jynx Productions, a media production company based in Maine. Over the last 20 years, she has built Jynx into one of the leading boutique production companies in New England. Jynx produces unscripted documentary-style content for TV networks, corporate clients and private clients, reaching millions of people on television, streaming platforms and social media. Prior to co-founding Jynx, Kathleen ran the global post- production department at Bloomberg Television in New York City, where she was instrumental in the success of several corporate initiatives. Kathleen has a unique combination of skills, including documentary storytelling, technology and international experience, having worked in London, Germany, and traveled extensively. Jynx Productions often covers American topics and stories from the perspectives of everyday people.    “Hunger for content has not changed. In fact, it's increased. And it seems to me that the more that's available to people, the more they want.” 

Based on her 27 years as a journalist in Maine, Deirdre Stires (you might recognize her from her byline, Deirdre Fleming) shares what she was always looking for as a journalist and how PR people can be helpful. Deirdre talks about her recent transition to creating content for Bates College and why it is important to be a good writer when it comes to creating content. Deirdre also lists some of the content she enjoys consuming and some resources she has found helpful as a writer. 3:16 – Deirdre describes how her career began by studying journalism in college and moving to Maine to cover hockey. 10:53 – Deirdre shares the best ways to help a journalist, including delivering on what you say you will deliver. 21:08 – Deirdre talks about content creation and how she is always looking for something quirky or unusual. 28:58 – Deirdre gives a glimpse into the types of content she consumes. 33:28 – Deirdre explains why it is important to be a good writer when it comes to content creation. 35:28 – Deirdre shares some resources that have been helpful to her.   Quote “I always wanted to get an unusual story, something different, something quirky, weird, bizarre and ideally, it's something new. It's breaking news. Then, you're the first person to get it on your website or on the front of your newspaper, but even if it's not something new, oftentimes within a story, there's something unusual or unique.” – Deirdre Stires, senior writer at Bates College       Links: Maine's outdoor tourism industry seeks solutions for workforce housing: https://www.pressherald.com/2023/04/23/maines-outdoor-tourism-industry-seeks-solutions-for-workforce-housing/ Maine Department of Inland Fisheries & Wildlife: https://www.maine.gov/IFW/ Maine Audubon: https://maineaudubon.org/ The Nature Conservancy in Maine: https://www.nature.org/en-us/about-us/where-we-work/united-states/maine/ Bates College: https://www.bates.edu/ Bates Trashion Show 2023: https://www.bates.edu/news/2023/11/16/bates-trashion-show-2023/ Portland Press Herald: https://www.pressherald.com/ “Becoming” by Michelle Obama: https://www.amazon.com/Becoming-Michelle-Obama/dp/1524763136 Word Counter: https://wordcounter.net/ “Born to Run” by Bruce Springsteen: https://www.amazon.com/Born-Run-Bruce-Springsteen/dp/1501141511 “Steve Jobs” by Walter Isaacson: https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537     About the guest:     Deirdre Stires worked for 27 years as a journalist in Maine, first at the Bangor Daily News and then at the Portland Press Herald, where she covered the outdoors for 20 years. Many newspaper readers in Maine know her from her byline — Deirdre Fleming — and her stories that anchored the Maine Sunday Telegram Outdoors section virtually every week. But Deirdre also covered outdoor and environmental breaking news and wrote in-depth, front-page Sunday stories on Maine's myriad outdoor activities, wildlife populations, conservation efforts and trends in outdoor recreation. In two decades, she wrote about — and experienced while reporting —virtually every outdoor activity in Maine.   She's won several writing awards in Maine and nationally. In 2013, she was selected as a national finalist in the beat-writing category by the Associated Press Sports Editors, which means as an outdoor writer she beat out sports journalists around the country covering traditional sports like football, basketball and baseball.   Her first book, which will be published by Islandport Press this spring, will be one of the nation's few hiking guides on accessible trails and will highlight the current movement to build more universal-access trails across the country.   Looking to connect: Email: Deirdre.fleming30@gmail.com LinkedIn: https://www.linkedin.com/in/deirdre-fleming-stires-383910132/ X: @DeirdreStires

You may be using search engine optimization (SEO) to increase the traffic to your website, but are you using conversion rate optimization (CRO) to make use of that traffic? In this episode, Marty Greif defines CRO, explains what it can do for you and how you can start implementing it. Marty also talks about client success stories using CRO and a game changer you will want to know for your career. Learn about trust bars and the ugly baby test in this episode as well.   3:50 – Marty describes how he started his career as a developer before joining SiteTuners and then buying the company.   6:38 – Marty defines conversion rate optimization.   8:41 – Marty talks about what types of clients he looks for.   11:50 – Marty explains why it is important to have your phone number and a trust bar on your website.   14:55 – Marty shares a game changer: think about others.  22:08 – Marty describes the difference between conversion rate optimization and search engine optimization.   25:28 – Marty lists some changes you can make now to improve your conversion rate optimization.   29:26 – Marty shares client success stories.   34:47 – Marty talks about some resources that have been helpful to him.     Quote  “Conversion rate optimization is making sure that the traffic that comes to your website actually does what you want them to do. There's a difference between driving traffic and making use of the traffic, so conversion rate optimization is making sure that the traffic, when it gets to your website, takes whatever your desired actions are so that you create a user journey for people.” – Marty Greif, president of SiteTuners    Links:   Heroic Public Speaking: https://heroicpublicspeaking.com/   Women Presidents Organization: https://www.women-presidents.com/   Forbes Agency Council: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/   Maine PR Council: https://meprcouncil.org/   Mainebiz: https://www.mainebiz.biz/   Society for the Advancement of Travel Writers: https://satw.org/   “How to Win Friends & Influence People” by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034   Nyraju Skin Care case study: https://sitetuners.com/resources/case-studies/nyraju-skin-care-ecommerce-landing-pages-277-increase-in-conversions/  “What Women Want Man to Know” by Barbara De Angelis: https://www.amazon.com/What-Women-Want-Men-Know/dp/0007132956   “True Connections” by Marty Greif: https://www.amazon.com/True-Connections-Relationship-Marketing-Digital/dp/1716943361       About the guest:      Martin Greif is a digital marketing expert, author, and renowned speaker who has captivated audiences worldwide with his transformative strategies. With over 25 years of experience in sales and marketing, he brings an unrivaled level of expertise and a passion for driving revenue growth. Currently serving as president at SiteTuners, Martin is responsible for nurturing partner relationships, creating value for the customer base and overseeing day-to-day operations for this award-winning digital marketing agency.  But Martin's impact extends far beyond his professional achievements. He is a man of compassion and social responsibility, serving as a board member for Vincent House, a respected charitable organization dedicated to supporting individuals with mental health challenges. This philanthropic involvement showcases Martin's commitment to making a positive impact on society and creating a better world.    Looking to connect:  Email: marty@sitetuners.com   LinkedIn: https://www.linkedin.com/in/martingreif/  X: @SiteTuners  Website: sitetuners.com

In this episode, Steve McCausland returns to The PR Maven® Podcast to share more of his crisis communications wisdom. Starting with his background and career, Steve shares some examples of how to handle communicating during crises based on his 30+ years working for Maine Public Safety. Steve and Nancy also give a look into their crisis communications training process, including some of their most important tips. Steve and Nancy discuss how the media landscape has changed throughout their careers as well and how that impacts your crisis communications strategy. 3:21 – Steve talks about his 30+ year career at Maine Public Safety. 4:57 – Steve explains how to stay calm in the face of a crisis. 9:18 – Steve shares the advice he gave to the Farmington deputy fire chief following the deadly 2019 explosion. 10:19 – Steve recounts the worst motor vehicle accident in Maine. 18:50 – Steve shares why you should never say “no comment.” 20:41 – Steve describes how the media landscape has changed since he began his career. 25:03 – Steve gives a piece of advice: don't go off the record. 30:57 – Steve talks about why and how you should get ready for a crisis. 35:57 – Steve emphasizes the importance of rehearsing. 40:38 – Steve shares some resources that have been helpful to him.   Quote “It is an incredibly important component of getting the information out, to show some empathy. You can do it with few words, but it shows that you care about what happened, for the victim, for the victim's family and the businesses that may have been affected as well.” – Steve McCausland, communications specialist at Marshall Communications   Links: Farmington explosion: https://www.usatoday.com/story/news/2019/09/16/farmington-maine-explosion-leap-inc-1-dead-propane-blast/2341115001/ Lac-Mégantic interviews: https://www.youtube.com/watch?v=WfULxhsPm3Y City of Lewiston Support Fund: https://www.androscogginbank.com/city-of-lewiston-support-fund/ AP Stylebook: https://www.apstylebook.com/ “The Elements of Style” by William Strunk Jr. and E. B. White: https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X   Listen to PR Maven® Podcast episode 82 on message mapping: https://marshallpr.com/podcast/episode-82-how-to-use-a-message-map-to-build-your-brand/ Listen to Steve's first episode on The PR Maven® Podcast: https://marshallpr.com/podcast/episode-118-how-to-communicate-during-a-crisis-with-steve-mccausland-communications-specialist-at-marshall-communications/   About the guest:     Steve McCausland served 32 years as the spokesman for the Maine Department of Public Safety, handling information on over 500 homicides, another 500 fire deaths and thousands of motor vehicle fatalities. Before retiring, he had a role in every major criminal investigation the department was involved in over those three decades. He served as an advisor to eight commissioners of public safety and eight chiefs of the State Police on media relations and public and governmental policy. Steve started his media career as the news director of the radio station in Bath and worked part-time for the Portland Press Herald, Associated Press and WCSH-TV in Portland. He was elected and served 20 years on the Brunswick Town Council, serving six of those years as chairman.

I've run a public relations agency for more than three decades, so entrepreneurship runs in my blood. It's honestly difficult to fathom life before, when I worked a traditional job and reported to a boss. Honestly, I was not cut out to be an employee. I was born to run my own business.  These days, headlines like “How to be an entrepreneur” are a dime a dozen. It seems like everyone has secret tips and pieces of advice for those looking to be entrepreneurial, even if it means thinking outside the box and excelling at a 9-to-5 job. While there is no silver bullet, one thing is clear: Entrepreneurs take pride in building a strong network, which leads to a strong personal brand.  Without networking, it is virtually impossible to be a successful entrepreneur or to find success in business more generally. A strong network — and the strong brand that it creates — is like a magnet, attracting the “right” people to your orbit and leaving out the “wrong” ones.   Continue reading here.    The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in October 2023.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

In this episode, The PR Maven® Podcast celebrates five years and congratulates Bob Shultz, president and chief financial officer at Puritan Medical Products, for having the most popular episode of the year. Nancy and Bob talk about how Puritan adapted during the COVID pandemic and how they are diversifying now that demand for COVID swabs has decreased. Nancy and Bob also talk about the value of having a finance background in a leadership position.   3:17 – Bob explains how Puritan adapted to the demand for testing swabs during the COVID pandemic.   7:39 – Bob talks about the growth at Puritan since he joined Puritan.   8:36 – Bob describes why he chose to come back to Maine.   10:14 – Bob shares how having a finance background has helped him in his role as president at Puritan.   14:43 – Bob talks about being on The PR Maven® Podcast.   15:47 – Bob explains how Puritan is diversifying as demand for COVID swabs has declined.   19:36 – Bob shares some resources he finds helpful.   Quote  “Doing whatever it takes to get it done. You can see that in everything that Puritan does and it is a differentiator. We are a company that is in the medical device business, so we have regulatory requirements that we need to meet, but the beauty of a company like Puritan is that we're nimble enough to be able to get things done that our customer needs done.” – Bob Shultz, president and chief financial officer at Puritan Medical Products    Links:   Cianbro: https://www.cianbro.com/   Bath Iron Works: https://gdbiw.com/   Grippy Tannins: https://www.grippytannins.com/   Benkay: https://sushiman.com/   3M: https://www.3m.com/   “StrengthsFinder 2.0”: https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X   “Oh, the Places You'll Go!” by Dr. Seuss: https://www.amazon.com/Oh-Places-Youll-Dr-Seuss/dp/0679805273/ref=sr_1_1?crid=1PJJ1JG1UYUFQ&keywords=the+places+you+go+by+dr.+seuss&qid=1699551376&s=books&sprefix=the+places+you+go+by+dr.+suess+%2Cstripbooks%2C72&sr=1-1     Listen to Bob's first episode on The PR Maven® Podcast.     About the guest:      A 1990 graduate from Bowdoin with a major in economics and a minor in government, Bob Shultz started his career at Deloitte where he earned his certified public accountant (CPA) designation. After public accounting, Bob worked in a variety of leadership positions in both financial and operational capacities. These roles allowed him to excel as a business leader given the diversity of experiences. Bob has worked in organizations ranging from start-ups to global Fortune 100 companies and across diverse industries. Prior to joining Puritan, he was the division CFO of one of the largest global operating units of 3M Company.     At Puritan, Bob is currently the president and chief financial officer.In this role, he is responsible for the day-to-day operations as well as the future strategic direction. This role allows Bob to utilize the totality of his strengths and experiences to partner with the fantastic leadership team and drive profitable growth across all of Puritan's markets.    Looking to connect:  Email: rlshultz@puritanmedproducts.com     LinkedIn: www.linkedin.com/in/bobshultz3   Website: www.puritanmedproducts.com   

As The PR Maven® Podcast awards the 2023 Golden Microphone, we are rereleasing the most popular guest episode of the past year. This year's Golden Microphone Award winner is Bob Shultz, president and chief financial officer at Puritan Medical Products. Listen to this week's encore episode as a refresher ahead of next week's launch of a new episode with Bob!   In episode 210, Nancy and Bob talked about Puritan Medical Products' growth after ramping up production of their testing swabs for COVID-19 under the Defense Production Act. In early 2020, Puritan was one of only two producers of these swabs in the world. Bob joined Puritan in April 2022 as the CFO and quickly added president to his title. Nancy and Bob also talked about Puritan's plans for the future in this episode as well as the role sales and marketing have played in Puritan's success.    Find the original episode here.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

It isn't easy being a boss these days. The economy is up and down, and the labor market is unpredictable. Depending on the industry, some employers are struggling to attract and retain employees, while others are thriving.   In public relations, I have seen it all in recent months: Some agencies refusing to hire, others hiring in abundance, some losing workers to their competitors, and others keeping employees for the long haul.   During turbulent times, it is important for employers — in PR or not — to go back to the drawing board and reevaluate their policies pertaining to employee attraction and retention. Businesses large and small cannot rest on their laurels. They need to make a strong case to employees and job-seekers to come and stay.  Continue reading here.    The article read in this episode originally appeared in Mainebiz in July 2023.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

Did you know that there are millions of podcasts? Or that nearly 80% of U.S. adults listen to them?  You don't need me to state the obvious: Podcasting is big business.  What's less obvious is how to succeed as a podcaster. Which topics resonate most with your target audience? Who is your target audience? Which formats are the most popular? How often should you release a new podcast? Who should you interview, if anyone?  I've been podcasting since 2018, long before the Covid-19 pandemic took podcasts to new heights. When I first started podcasting, it was a concept with unknown opportunities (or limitations). The potential of podcasting seemed limitless, but it wasn't apparent that it could become big business, even on an individual level.  Over the years, my podcast has evolved in different ways, gaining new listeners and introducing them to a wide range of interesting guests. I have now released more than 240 episodes, many of them interviews with thought leaders in different industries. From Instagram and LinkedIn basics to using ChatGPT and the future of artificial intelligence, I have learned so much from my merry band of interviewees, and hopefully, my listeners feel the same way.   I've learned a lot about the art of podcasting along the way too. Here are some of the key lessons.  Continue reading here.    The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in September 2023.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

In another column, I explained how LinkedIn is a useful social media platform for generating sales. And it's true: LinkedIn can be monetized in a way that grows your business and strengthens your brand through your own “thought leadership.”  But there is much, much more to LinkedIn than money. Too often, advertisers, marketers, and public relations practitioners look at social media platforms exclusively through the lens of self-interest — how they can benefit me, me, me. Right away, people ask: How can I turn connections into cold, hard cash? Stop. Take a step back. Look at the bigger picture — beyond the “me.” At its core, LinkedIn is a social media platform that allows you to create and cultivate meaningful connections professionally or personally. It is an extremely valuable tool for growing your network. As the saying goes, your network is ultimately your net worth, and LinkedIn can help you on both fronts. Continue reading here.   The article read in this episode originally appeared in Mainebiz in July 2023.   Listen to other podcast episodes about LinkedIn: Episode 195: How LinkedIn Can Help You Build Your Network and Your Brand Episode 199: LinkedIn: Are You Taking Advantage of the World's Largest Professional Network? Episode 241: LinkedIn Basics     Join The PR Maven® Facebook group page.  Sign up for email notifications for when new episodes are released.

Can you imagine a time when we didn't have emails? I remember when my late father, who was an electrical engineer for Westinghouse, first got email and his administrative assistant would print out all of the messages for him. He would then bring the emails home at night and write out his responses, so she could type and send them out for him the next day. What a time! I don't know about you, but I process through hundreds of emails a day now. My fingers fly across my keyboard. (Thank goodness I took a typing class in eighth grade, so I can type as fast as thoughts come into my busy mind.) But it shouldn't be all about speed. So let's slow down a bit, cowboy.   Remember that every email you send is a representation of your personal brand. Emails essentially reflect your personality and your reputation. Emailing impacts the way that the recipient feels about you, and whether or not they respect you as a professional. After all, your personal brand is based on how you make other people feel, so you need to put yourself in the recipient's shoes and think about how your words will impact them when you send that email. Continue reading here.   The article read in this episode originally appeared in Mainebiz in August 2023.   Join The PR Maven® Facebook group page.  Sign up for email notifications for when new episodes are released.

When was the last time you took a good look at your business's social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications' 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your target audience or you want to expand your social media presence, Lara offers some tips for completing a social media audit and making sure you are moving in the right direction.   3:25 – Lara gives an overview of her career so far.   5:35 – Lara describes what she has learned and the types of projects she has worked on during her internship at Marshall Communications.   6:24 – Lara explains why your business should complete a social media audit.  8:45 – Lara shares how to determine which social media platforms to target.   10:10 – Lara offers some recommendations for brands when doing social media.   12:02 – Lara explains why and how to plan your hashtags.   15:54 – Lara talks about pulling all of her interests together.  18:32 – Lara shares how she has been involved in Her Campus.   20:35 – Lara describes her other 2023 summer internship at the Coastal Maine Botanical Gardens.   24:15 – Lara lists some resources that have been helpful to her.     Quote  “Don't get overwhelmed. There are so many different social media platforms out there and there are so many different paths to pursue that it could be really easy to get overwhelmed, to kind of shut down when you're thinking about all of that, but the idea of a social media audit is to break it down into seeing which platforms work best.” – Lara Beckius, Marshall Communications' 2023 Intern    Links:   Mathnasium: https://www.mathnasium.com/  Connecticut College: https://www.conncoll.edu/   Agrivolution: https://shop.agrivolution.us/  Lara's Her Campus articles: https://www.hercampus.com/author/lara-beckius/   Coastal Maine Botanical Gardens: https://www.mainegardens.org/   Gardens Aglow: https://www.mainegardens.org/events-exhibits/gardens-aglow/   Notion: https://www.notion.so/   Waterllama: https://waterllama.com/     About the guest:      Lara is from Avon, Connecticut, and is currently a senior at Connecticut College studying environmental studies, economics, and dance. She has professional experience in a variety of areas including education, marketing, advancement, the performing arts, and, most recently, environmental communications at the Coastal Maine Botanical Gardens. She is super grateful to be continuing her summer internship at Marshall Communications this fall and has greatly enjoyed learning the ins-and-outs of the PR industry, from press releases to social media audits.    Outside of academics, Lara also serves as the office coordinator for the Connecticut College Office of Sustainability, captain of the Connecticut College Dance Team, and president of her campus' chapter of Her Campus, an online magazine dedicated to empowering college women.    Looking to connect:  Email: lbeckius@conncoll.edu   Instagram: @laraluna

At last! A new episode with Tim Cotton is here! To wrap up our fifth anniversary celebration, we are proud to launch this new episode with the PR Maven® Podcast guest with the most popular episodes of all time. In this episode, Nancy catches up with Tim Cotton. Since his last episode, Tim has retired from the Bangor Police Department, but still manages their Facebook page, as well as his own. He has also published three books and is working on a fourth. Listen to Nancy and Tim's conversation.   3:05 – Tim explains how his career came about by mistake.   10:08 – Tim talks about the discipline to write.   15:17 –Tim gives an update on the Duck of Justice (DOJ) and how people have come from all over the world to see this dead duck.  22:42 – Tim shares how he has grown his personal brand.   30:48 – Tim describes the themes and messages he keeps throughout his writing.   35:10 – Tim lists some resources that have been helpful to him.     Quote  “When you do put information on there that needs to be disseminated to the public, if you have things bookending it, interesting things that people come to read, they're going to find that. They're not going to know about the cones on Court Street if they don't read it all the time. That was my theory. If they come to read humorous things that really have nothing to do with direct law enforcement, it will bring them here when we need to spread information.” – Tim Cotton      Links:   Washington Post “This may be the only police department in America with a funny Facebook page” https://www.washingtonpost.com/news/inspired-life/wp/2015/12/16/this-may-be-the-only-police-department-in-america-with-a-funny-facebook-page/   Duck of Justice Website: https://duckofjustice.com/  “The Gift of Fear” by Gavin de Becker: https://www.amazon.com/Gift-Fear-Survival-Signals-Violence/dp/0440226198   “Undaunted Courage” by Stephen Ambrose: https://www.amazon.com/Undaunted-Courage-Meriwether-Jefferson-American/dp/0684826976   “Blueberries for Sal” by Robert McCloskey: https://www.amazon.com/Blueberries-Sal-Robert-McCloskey/dp/014050169X   “One Morning in Maine” : https://www.amazon.com/One-Morning-Maine-Robert-McCloskey/dp/0670526274/?_encoding=UTF8&pd_rd_w=O4xNR&content-id=amzn1.sym.579192ca-1482-4409-abe7-9e14f17ac827&pf_rd_p=579192ca-1482-4409-abe7-9e14f17ac827&pf_rd_r=138-8285559-3248618&pd_rd_wg=kDHVM&pd_rd_r=e97a13ac-bc85-4a53-8fda-fc50ed304fdb&ref_=aufs_ap_sc_dsk   “Goodnight Moon” by Margaret Wise Brown: https://www.amazon.com/Goodnight-Moon-Margaret-Wise-Brown/dp/0064430170     Tim's Books:  “The Detective in the Dooryard” https://www.timcottonwrites.com/detective-in-the-dooryard/   “Got Warrants?” https://www.timcottonwrites.com/books/got-warrants-dispatches-from-the-dooryard/  “Dawn in the Dooryard” https://www.timcottonwrites.com/books/dawn-in-the-dooryard-reflections-from-the-jagged-edge-of-america/     Listen to the other episodes in the series:  Encore Episode 36: Lieutenant Tim Cotton, Bangor Police Department  Encore Episode 60: One-year Anniversary Party with Tim Cotton    About the guest:      Tim Cotton is a retired 34-year-cop, writer, former podcaster, author of three books, current social media manager of the Bangor Maine Police Facebook page and his own Facebook page. He has a website and provides a weekly blog to 20,000 subscribers. He is working on his fourth book, a fiction novel, under contract with Downeast Books, a Maine publisher.    Looking to connect:  Email: timcottonwrites@gmail.com   X: @timcottonwrites  Instagram: @timcottonwrites  Website: www.timcottonwrites.com

As The PR Maven® Podcast continues celebrating 5 years, we are rereleasing our second most popular episode of all time, episode 60 with special guest, Tim Cotton. If you missed last week's rerelease of the most popular episode on The PR Maven® Podcast, check out that episode here! Tune in again next week for the release of a new episode with Tim coming out on September 26!   In episode 60, Tim Cotton was celebrated as the guest with the most popular episode of the year at the first PR Maven® Podcast anniversary celebration. This episode with Tim was recorded from Rising Tide Brewing Company in Portland, Maine, in front of a live audience. Nancy and Tim recalled some of the highlights of episode 36 and what made Tim's episode a fan favorite. During the party, the Duck of Justice (DOJ) disappeared, reappearing a few days later visiting with Governor Janet Mills. The Marshall Communications team successfully retrieved the DOJ, ensuring his safe return to the Bangor Police Department.    Find the original episode here.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

As The PR Maven® Podcast celebrates 5 years, we are rereleasing our two most popular episodes of all time, episode 36 and episode 60, both with special guest, Tim Cotton. Whether you have been listening to The PR Maven® Podcast consistently from the beginning or you are a more recent or occasional listener, we hope you enjoy these encore episodes as we build up to the release of a new episode with Tim coming out on September 26! Let's get excited!   In episode 36, Nancy recorded her first episode with Tim Cotton. At the time, Tim was a lieutenant with the Bangor Police Department who became well-known for managing the department's Facebook page. He joined the police force in the late 1980s, became a detective in 2001 and in 2014 became the public information officer. He found himself the recipient of Facebook attention and adoration from fans around the country, and the world, who follow the Facebook page to read Tim's insightful, humorous posts.     Find the original episode here.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

Getting the word out about your business requires a mix of marketing techniques, but should working with influencers be one of your marketing strategies? On the one hand, influencers can help spread the word about your business, but on the other, influencers can take advantage of businesses and have less credibility than journalists. In this episode, Karen Stabiner talks about the challenges and downsides of working with influencers, particularly in the restaurant industry.   3:57 – Karen shares how she became interested in writing as a career when her eighth-grade teacher told her she was good at writing.   5:26 – Karen talks about how her family owned a restaurant supply company and how she spent a lot of time in restaurants as a kid.   9:25 – Karen describes the difference between journalists and influencers.  18:04 – Karen shares advice for working with influencers.   17:33 – Karen explains what journalist ethics are.   26:02 – Karen answers whether there are any good influencers.   33:40 – Karen talks about shakedown influencers.  38:52 – Nancy asks if influencers and journalists will ever become the same.     Quote  “I am a journalist. I am also a consumer of information. We need to take a moment and reflect on where we are getting our information, what the source is, what the quality of it is and whether we wouldn't like a little more. Influencers are like a snack. Journalists are like a meal.” – Karen Stabiner, Journalist and Author      Links:   The New York Times: “Social Media Influencers Are Holding Restaurants Hostage”: https://www.nytimes.com/2023/07/24/opinion/social-media-influencer-restaurants.html   “The Great Gatsby” by F. Scott Fitzgerald: https://www.amazon.com/Great-Gatsby-F-Scott-Fitzgerald/dp/0743273567   “Charlotte's Web” by E. B White: https://www.amazon.com/Charlottes-Web-B-White/dp/0061124958   “American Prometheus” by Kai Bird and Martin J. Sherwin: https://www.amazon.com/American-Prometheus-Triumph-Tragedy-Oppenheimer/dp/0375726268     Listen to Matt Ginn's episode on The PR Maven® Podcast.     About the guest:      Karen Stabiner was for three years the West Coast editor of The Counter, a nonprofit digital newsroom, until its untimely demise in May 2022; her work contributed to a 2021 SABEW award for general excellence. She is the author of “Generation Chef,” which follows a young chef as he opens his first restaurant and chronicles the upheaval in the riskiest of businesses. Her other books include “To Dance With the Devil: The New War on Breast Cancer,” a New York Times Notable Book, and her personal favorite, “My Girl: Adventures With a Teen in Training.” While the dignified label for what she does is narrative nonfiction, or immersion journalism, she prefers to think of herself as a fly on the wall. She has also written two cookbooks and two novels.     Her work has appeared in numerous publications, including The New York Times, the Wall Street Journal, the Los Angeles Times, Eater LA, Columbia Journalism Review, The New Yorker, Gourmet (a James Beard award finalist), Saveur, Vogue and Mother Jones. Karen was a founder of an alternative newspaper in Santa Barbara, California, and graduated from the University of Michigan.     Karen spent 10 years as an adjunct professor in the M.S. program at Columbia University Journalism School, where she created a class in food writing and taught reporting and feature writing.    Looking to connect:  Email: karenstabiner@gmail.com   LinkedIn: https://www.linkedin.com/in/karen-stabiner-54086b31   X: @kstabiner  Website: www.karenstabiner.com 

Remember that person you met, but whose name you can't remember? You had the most interesting conversation, but you don't know how to reach out because a simple name has slipped your mind.  Bob? Bill? Something else? We've all been there before.  I pride myself on meeting new people and building new connections – personal or professional – and even I'm not immune to the occasional lapse in short-term memory. There was recently an individual who could help me with certain projects for work, but for the life of me, I could not remember his name. Several months ago, he was reaching out regularly to see whether my agency had any work for him, but we didn't at the time. And so, he went from top of mind to back of mind.  Today, I could use this person's services. But I don't have enough information to even search for him or his company's name. (He specializes in book publicity. That's all I know.)  There's a lesson here: Keep in touch with your contacts. If you meet someone for the first time, do whatever you can to store their name away in your mind – whether that means writing it down repeatedly, connecting with them on LinkedIn or even sending them a friendly note in the mail. I am personally an advocate for handwritten notes since I find that they foster a different, deeper sense of connection than digital outreach. It is easier for me to remember a name when I put pen to paper instead of just sending my 35th text message of the day.  Continue reading here.    The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in July 2023.    Activate The PR Maven® Flash Briefing on your Alexa Device.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

When should you rebrand? In the changing marketplace, you may want to rebrand at a different time now than you would have wanted to in the past. Listen as Paula and Derek Slayton explain when you should consider rebranding and if your current brand promise is still achievable. Paula and Derek also discuss the language of branding, how PR and advertising can work together and why you should continue investing in marketing or the relationships you have, even when money is tight.     3:26 – Derek explains how his career started at printing companies and a newspaper.   4:44 – Paula talks about her career path, from getting a teaching degree to nursing and psychology.   5:51 – Paula describes Trampoline's competitive edge by putting employees first.   9:18 – Derek shares the best times to rebrand.   11:27 – Derek gives an overview of the language of branding.   20:49 – Paula explains why it is important to continue investing in marketing during a recession.  24:26 – Derek talks about stock versus custom photography.  27:19 – Paula describes the difference between being excited to sell and being desperate to sell.   29:50 – Derek shares how PR and advertising can work together to achieve marketing goals.   31:29 – Paula and Derek share some resources that have helped them.     Quotes   “I think that traditionally, a lot of times, the situation comes up where there's a leadership change or a transition. There are times when a new service or product is offered that maybe takes the company to a different position in the marketplace. Those are typically times that you'd see a rebrand happening to reflect that, but I think now with social being so prominent and the marketplace being so different, so finicky, it's more like when your audience is not talking about you...” – Derek Slayton    “…I would add to that, you really have to look inward because the truth is your brand is your promise, and then your ability to deliver on that promise. You have to keep looking inward to make sure that the promise you're making that you say you can do still holds water a year later, two years later, three years later and are you able to deliver on that?” – Paula Slayton    Links:   2Bobs Podcast: https://2bobs.com/   How I Built This with Guy Raz: https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297     About the guests:      Paula Slayton brings more than 20 years of business management to her work at Trampoline. She ensures that accounts run smoothly through direct communication and a keen understanding of the balance that exists between projects and budgets. Her management of Glens Falls Hospital, Glens Falls National Bank and Trust Company, SeriousFun, Double H Ranch and Vail Resorts demonstrates her ability to navigate corporate and institutional layers, while still reaching goals and managing budgets and deadlines. Clients love her down-to-earth approach and accessibility.    Derek Slayton oversees the creative process and manages projects through to completion. From creative strategy to the development of dynamic visual elements, Derek keeps projects on time and precise. Leveraging 25 years of design and communication experience, Derek's finesse has been used to guide the City of Oneonta, the Town of Newcomb, and Paul Smith's College through initiatives ranging from name changes and rebrands to comprehensive plans and campaign strategy. His attention to detail is unparalleled. He is masterful with gathering feedback and building consensus in order to keep projects on track, on message and on budget. A brand specialist and design perfectionist, he'll help to tap into unique selling points.     Looking to connect:  Paula's email: paula@designtramp.com   Derek's email: derek@designtramp.com     Instagram: @designtramp  Facebook: https://www.facebook.com/designtramp   LinkedIn: https://www.linkedin.com/company/trampoline-design/   Website: www.trampolinedesign.com

With the emergence of ChatGPT and other artificial intelligence chatbots, many professionals are concerned about AI's impact on their respective industries. On a daily basis, the anxiety and nervousness are palpable.  Will ChatGPT disrupt my industry? Will it replace my job? How do I compete with AI? These questions are common and legitimate, and the answers to them remain to be seen. That's the nature of disruption: It's not easy to predict whether and to what extent the status quo will change, and it can be hard to cope when change seems inevitable.  But it's important not to overreact. While AI chatbots like ChatGPT are poised to fundamentally alter the nature of work, now is not the time to panic. Armageddon is not upon us.   Continue reading here.    The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in June 2023.    Activate The PR Maven® Flash Briefing on your Alexa Device.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

In November 2000, Scotty Wentzell was born with a serious congenital heart defect and a chromosomal disorder that causes physical and developmental delays. With the help of his parents, Lisa and Scott, and many organizations specializing in assisting people of many different abilities, Scotty has been able to go on amazing adventures throughout his life. Recently, Lisa co-authored a book with Heidi Bullen named, “A Dog and His Boy, The Adventures of Spillway and Scotty,” detailing the adventures of Scotty's life with his stuffed dog, Spillway. Listen to this episode to learn more about spreading a message of inclusion and acceptance through storytelling and book talks.   4:00 – Scott describes Scotty's birth.   8:08 – Scotty shares a message.   9:01 – Lisa explains how Spillway and Scotty met and how Spillway got his name.   11:33 – Scotty says how much he has enjoyed being on the book tour.   12:14 – Lisa talks about her career.   15:37 – Lisa explains how her mindset shifted to start writing “A Dog and His Boy” and sharing their story.  19:28 – Heidi shares how she got involved with “A Dog and His Boy.”  22:29 – Scott talks about what it has been like to watch Lisa and Heidi on their journey of writing this book.   26:46 – Scott shares his hopes for the book.   30:03 – Scott provides some details on the song that has been written about Scotty and Spillway.   32:10 – Heidi describes what it has been like doing book talks.   36:11 – Lisa reads a testimonial:  “Today was an absolute top moment of my career. It was one of those days that has proven I am doing exactly what I'm supposed to, where I'm supposed to, surrounded by the most amazing staff and students. We were able to create an environment where all our intensive needs students were accepted and successfully together to listen to an incredible story of friendship and acceptance for a full hour. We even got to share the story with our mainstream classes thanks to the power of technology. Inclusion matters. Everyone go out and support the amazing Lisa Wentzell, Scotty and Spillway. They have left a long-lasting impression on us and are the absolute sweetest.”  38:14 – Lisa, Scott and Heidi share some resources that have been helpful for them.     Quotes   “The kids just really take to Scotty and that's the whole point. We want them to be comfortable with Scotty. We want them to be comfortable with people like Scotty and not be afraid to go up to them and make a friend, have a friendship, so all the positive stuff that comes out of this makes you want to go back for more.” – Lisa Wentzell  “One of the ways we found out about a lot of the activities and organizations that we've engaged with, with Scotty is through other parents, other families and word of mouth. As much as we wanted to tell Scotty's story, we also wanted to shine a light on those organizations and let other families who might be in a similar position know that there is support out there, there are ways to do all these amazing activities no matter what your child's ability may be.” – Scott Wentzell   “I think the most important thing that we can do as educators is to teach children how important it is to include everybody, to make sure everybody belongs, to make sure you have empathy and you understand what other people are going through. I think as educators and us being able to go share this book with so many people and touching those lives of the children when they're young just makes for better human beings.” – Heidi Bullen     Links:   Listen to Karl Stand's episode on The PR Maven Podcast to hear more about Sugarloaf    Claudia Diller: https://www.claudiadiller.com/index.htm   Central Maine Power: https://www.cmpco.com/   Equip for Living Foundation: https://www.equipforliving.org/   Maine Adaptive Sports and Recreation: https://www.maineadaptive.org/   Special Olympics: https://www.specialolympics.org/   Best Buddies Maine: https://www.bestbuddies.org/maine/   Riding to the Top Therapeutic Riding Center: https://www.ridingtothetop.org/   Pine Tree Camp: https://pinetreesociety.org/camp-home/pinetreecamp/   Portland Wheelers: https://portlandwheelers.org/   Special Surfers: https://www.specialsurfer.org/   The Woodshed at Kennebec Cabin Company: https://thewoodshedmaine.com/   The Studio: https://thestudioportland.com/     About the guests:      Lisa and Scott Wentzell moved to Maine full-time in 1993 when they both took jobs at Sugarloaf. By the late 90s, Lisa was the accounting manager and Scott was the marketing director. When their son, Scotty, was born in November of 2000 with a serious congenital heart defect and what they would soon learn was a chromosomal disorder that causes physical and developmental delays, they decided to move to the Portland area to be closer to his doctors and the services he was going to require.   Lisa became a full-time mom with a career caring for Scotty, while Scott held positions at Thos. Moser handcrafted American furniture, James D. Julia Auctioneers and Maine magazine before his current position at WEX. Lisa and Scott are dedicated to assuring Scotty enjoys all that life has to offer. Lisa recently co-wrote a book with Heidi Bullen called, “A Dog and His Boy, The Adventures of Spillway and Scotty.” With the book's success, Lisa and Scotty's purpose now is to share their empowering message of inclusion, acceptance and friendship.   Heidi Bullen is a National Board Certified third-grade teacher at Crescent Park Elementary School in Bethel, Maine, and a published author.      Looking to connect:  Lisa's email: lisakwenzell@gmail.com     Scott's email: scottwentzell17@gmail.com   Scott's LinkedIn: https://www.linkedin.com/in/scottwentzell/   Scott's Twitter: @scottwentzell   Scott's Instagram: @scottywentz    Heidi's email: bullenh@sad44.org     Instagram:  @spillwayandscotty  Website: www.spillwayandscotty.com  

What is a changemaker and who can become one? In this episode, Dr. Patti Talbot defines what a changemaker is and explains that you don't need to be someone extraordinarily special to make the change you want to see. Patti emphasizes working together to make change and shares some success stories from working with changemakers. Patti also talks about her career in education, founding Blue Roads Education Group, creating her podcast (On Your Own Terms) and public speaking.   3:16 – Patti talks about her career in education and starting Blue Roads Education Group.   5:25 – Patti explains her podcast and interview format.   8:40 – Patti shares when and why she started her podcast.   10:22 – Patti describes her public speaking about changemakers and why you don't have to be special to become a changemaker.   15:37 – Patti defines “changemakers,” and shares her hope for changemakers.   20:40 – Patti talks about some success stories from changemakers.  24:41 – Patti shares a resource that has helped her.    Quote   “One of my favorite definitions comes out of the University of Northampton in the United Kingdom, but I've tweaked it a little bit. Their definition of a changemaker is anyone who sees a social or environmental problem and has the skills and the grit to do something about it. Now, I've tweaked that a little bit because what I certainly know is no changemaker actually acts alone, so I've changed it to go this way: a changemaker is someone who sees a social or environmental problem and has the skills and the grit to work with others to do something about it. That ‘work with others' in partnership is pretty critical to what it means to be a change maker.” – Dr. Patti Talbot, founder and CEO of Blue Roads Education Group    Links:   Nancy's episode on Patti's podcast: https://blueroadseducation.org/2023/06/07/connecting-with-curiosity-featuring-changemaker-nancy-marshall/?fbclid=IwAR01e4fzfIFXC0phQIoubqbIYdsWMq8PRW25s9BYiIoxaGf92L6-UWGWtIM   Heroic Public Speaking: https://heroicpublicspeaking.com/   One of Many: https://oneofmany.co.uk/coaching-certification/   Actually® Making a Difference with Sara Price: https://podcasts.apple.com/gb/podcast/actually-making-a-difference-with-sara-price/id1633274286     About the guest:      Patti is the founder and CEO of Blue Roads Education Group.  She cultivates the work of social changemakers who have a longing to create a more equitable, inclusive and healthful world for everyone by helping them develop the specific skills and confidence needed to take courageous action for change.      As a public educator in pre-K through graduate education for more than 35 years, Patti's been a part of the growth journey for people of all ages and stages of life. By focusing on the four big ideas inherent in the company mantra, “Homegrown Solutions for a Patchwork World,” she now helps clients honor their roots and transform the way they show up and work with diverse others. Her work helps clients gain the courage needed to transcend their roles as "good citizens" to become "global changemakers," working for equity and justice for all.    Looking to connect:  Email: patti@blueroadseducation.org   LinkedIn: https://www.linkedin.com/in/pattitalbot/   Website: www.blueroadseducation.org   Podcast: https://winwinwomen.tv/show/on-your-own-terms  

Video content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use YouTube for your business and some content ideas to get you started. 1:11 – Why you should create a YouTube channel for your business. 2:13 – YouTube's demographics. 3:28 – How to create a channel. 4:13 – How to create a video, post and edit published content. 6:05 – Content ideas to share on YouTube. 6:38 – When you should upload. 6:58 – How to view analytics. 7:05 – How to delete a YouTube channel.   Links: Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications: https://marshallpr.com/podcast/episode-228-talking-tiktok-with-anna-mcdermott-account-supervisor-at-marshall-communications/ Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/ Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/ Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/ Episode 244: Twitter Basics: https://marshallpr.com/podcast/episode-244-twitter-basics/   Resources: https://www.business.com/articles/every-brand-should-have-a-youtube-channel/  https://blog.hubspot.com/marketing/youtube-demographics  https://www.simplilearn.com/tutorials/social-media-marketing-tutorial/youtube-video-ideas#20_good_ideas_for_youtube_videos_in_2023  https://blog.hubspot.com/marketing/best-time-to-post-youtube  https://support.google.com/youtube/answer/55759?hl=en#zippy=%2Chide-your-channel-temporarily%2Cdelete-your-channel-permanently

Jason Mudd brings his PR expertise to this episode as he talks about PR's role in your marketing strategy. Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising and why PR is so effective compared to advertising. Jason also shares an example of how it is important to take a holistic approach to your marketing or PR strategy.   3:18 – Jason explains how he took the “traditional” path to PR by starting his career as a journalist.   12:34 – Jason shares some common PR mistakes, including most people not knowing what PR is.   19:16 – Jason talks about his podcast and public speaking.   20:27 – Jason reviews some PR topics, tips and trends he is passionate about.   29:58 – Jason explains the difference between PR and advertising.   36:38 – Jason continues by talking about why PR is more of a long game compared to advertising.  40:37 – Jason shares some resources that have been helpful to him.    Quote   “Every once in a while, I try to disrupt that process and say, 'Hey, let's stop doing something, or let's do less and try to accomplish more.' Doing less means we're more focused and we might be able to do more or get more value out of it. For a while, I disrupted our engine and I started removing pieces from the equation. We cut back on the number of episodes of podcasts we were producing, we cut back on our Google AdWord spend and things like that. We cut back on the amount of PR we were doing for ourselves and then we noticed our inbound leads are down. Right? What happened? Then we started slowly adding things back. What we've discovered is it doesn't seem to matter what we bring back, it needs everything. It needs a holistic approach to work its best.” – Jason Mudd, CEO and Managing Partner at Axia Public Relations    Links:   Safe Harbor Boys Home: https://safeharboracademy.com/   Heroic Public Speaking: https://heroicpublicspeaking.com/   Listen to learn more about AI in PR:  Episode 234: The Future of AI in Public Relations, With Parry Headrick and Chris Penn  Episode 239: The Latest on SEO, Content Marketing and AI, With Dale Bertrand, Founder and President of Fire&Spark  How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations  “The Fall of Advertising and the Rise of PR” by Al and Laura Ries: https://www.amazon.com/Fall-Advertising-Rise-PR/dp/0060081996  “The 4-Hour Workweek” by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357   “The 4-Hour Body” by Timothy Ferriss: https://www.amazon.com/4-Hour-Body-Uncommon-Incredible-Superhuman/dp/0307704610   “Brandscaping” by Andrew M. Davis: https://www.amazon.com/Brandscaping-Unleashing-Partnerships-Andrew-Davis/dp/0983330786     About the guest:      The World Communication Forum named Jason Mudd as North America's top PR leader in 2023. He is a trusted adviser and dynamic strategist to some of America's most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort and Verizon. He's the CEO and managing partner of Axia Public Relations. Forbes magazine named Axia Public Relations as one of America's best PR agencies. Jason is an accredited public relations practitioner, professional public speaker, author, podcaster and entrepreneur.    Looking to connect:  LinkedIn: https://www.linkedin.com/in/jasonmudd/   Twitter: @jasonmudd9  Website: www.axiapr.com   Podcast: OnTopOfPR.com 

Not all professions teach you how to run a business during your studies. What do you do when you open your own business but don't know how to promote it? In this episode, Dr. Phil Finemore talks about his career path and how he launched his own business. Dr. Phil shares some of the ways he learned to promote WorkFitME Mobile PT using networking to grow his audience. Dr. Phil also describes his approach to physical therapy and Nancy shares her physical therapy journey.   3:55 – Dr. Phil explains how having physical therapy got him interested in the field and why he decided to make it his career.   5:45 – Nancy tells her physical therapy story and Dr. Phil explains what sets his business apart.   10:03 – Through a holistic approach, Dr. Phil talks about how physical therapy can help treat and prevent injuries.   14:33 – Dr. Phil describes his podcast, the Strength For Your Purpose Podcast.   18:28 – Dr. Phil explains how he promotes his business, mainly through networking.   22:40 – Dr. Phil shares how he learned about audience targeting.  24:23 – Dr. Phil provides some resources that have helped him.    Quote   “People come to us for our therapists. They don't come to us because we're WorkFitME Mobile PT, our therapists and our therapist reputation have made people aware of WorkFitME Mobile PT, but they trust us because we deliver the care. I think even more so in our fields, it's our reputation, the therapist's reputation within the practice [so] personal branding is our number one form of marketing and PR. …People need to know we're working on their bodies, we're helping their livelihood, we're not selling you a car or something…We have a direct impact on their life and their ability to provide and enjoy their life, so that's huge.” – Dr. Phil Finemore, PT, DPT, owner of WorkFitME Mobile Physical Therapy    Links:   Listen to Gale Auclair's episode on The PR Maven® Podcast to learn more about the Trek Across Maine.   Listen to Karl Strand's episode on The PR Maven® Podcast to learn more about Sugarloaf.   Listen to Kevin Hancock's episode on The PR Maven® Podcast.     Dirigo Fitness: https://www.dirigofitness.com/   EA Fitness and Performance: https://eafitnessandperformance.com/   Perfect Fit Health and Fitness: https://perfectfithealthandfitness.com/   Uncaged Clinician: https://www.uncagedclinician.com/   Business of Shared Leadership: https://www.thebusinessofsharedleadership.com/   The GM Shuffle: https://podcasts.apple.com/us/podcast/the-gm-shuffle-with-michael-lombardi-and-femi-abebefe/id1458884463     About the guest:      Dr. Phil Finemore received his Bachelor of Science in Kinesiology in 2013 and his Doctorate of Physical Therapy in 2015 from Husson University in Bangor, Maine. Dr. Phil has spent the last eight years treating a variety of neurological and musculoskeletal conditions in outpatient orthopedic clinics in southern Maine. That experience has proven time and time again that way too many people are being passed around from provider to provider, spending more time in pain and less time living the abundant life they have worked so hard to achieve. That has become Dr. Phil's goal: help busy Maine professionals, executives and business owners improve their physical performance to live a happy, healthy and wealthy life with their loved ones. Dr. Phil doesn't work for insurance companies, he works with his clients, getting them results that lead to more abundance in every aspect of life. His mission is to make sure the dreams and aspirations of each of his clients aren't derailed by preventable injury and pain. Dr. Phil became a physical therapist to help people and that is the number one goal at WorkFitME.    Originally from Oakland, Maine, Dr. Phil is an avid outdoorsman and enjoys playing guitar in his spare time. He and his wife, Mallory, welcomed their first child, Brielle, in May of 2019 and another daughter, Sawyer, in September 2022.    Looking to connect:  Email: drphilptdpt@gmail.com   LinkedIn: https://www.linkedin.com/in/drphilptdpt/   Twitter: @drphilptdpt  Twitter: @workfitme  Website: workfitme.com   Podcast: https://podcasts.apple.com/us/podcast/strength-of-purpose-podcast/id1549770648  

Twitter has been in the news a lot recently following Elon Musk's acquisition of the company. While Twitter has undergone many changes and faced criticism recently, the platform is still a great place to help your business connect with the media and with your audience. In this episode, Nancy takes a look at some of the reasons you should consider creating a Twitter account and how to use Twitter once your account has been created.   1:04 – Why you should create a Twitter profile for your business.  3:44 – Twitter's demographics. 4:40 – How to create a profile.  5:52 – How to post.  6:21 – Content ideas to share on Twitter.  7:30 – When you should post.  8:02 – How to view analytics.  8:10 – How to delete a Twitter profile.    Links:  Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/   Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/   Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/     Resources:   https://thesocialshepherd.com/blog/twitter-statistics#:~:text=Here's%20an%20overview%20of%20Twitter's,year%20olds%3A%2038.5%25%20of%20users  https://business.twitter.com/en/basics/what-to-tweet.html  https://sproutsocial.com/insights/best-times-to-post-on-twitter/  https://blog.hootsuite.com/how-often-to-post-on-social-media/#:~:text=Twitter%3A%20Post%20between%202%20and,and%205%20times%20per%20week.  

Let's face it: Public speaking is hard. It can be scary, too.  There's an old saying that people fear public speaking even over death, and there is some truth to it. Millions of Americans are terrified of speaking in public. It's understandable: Many people think that going on stage lays them bare. It can feel like the audience sees inside your brain or your soul. But over time, repetition mitigates that dread or fear. Practice may not make perfect since public speaking is still difficult, but it can at least make you more comfortable on stage. It's like anything else: You won't become a faster runner if you never run.  Self-improvement stems from self-awareness. For example, I have always been a social, outgoing person who values personal and professional connections, and I've never had a crippling fear of public speaking. But I knew that my public speaking wasn't perfect — my delivery could be sharper, my stories could be more interesting, my jokes could be funnier and so on. With that in mind, I decided to take a public speaking class. After months of training, I eventually graduated from the program, officially attaining the status of a professionally trained public speaker. The experience changed my life, and I honestly couldn't recommend it more.  Continue reading here.    The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in May 2023.    Activate The PR Maven® Flash Briefing on your Alexa Device.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

Instagram is an important social media platform for businesses that have great visuals to share with their audience, such as delicious food photos, cute animals and much more. Instagram's largest audience is comprised of people ages 18 – 34. If your core audience falls into that age group, this is another good reason for your business to be on Instagram. In this episode, find out how to create an Instagram profile, make a post, and determine what content you should be posting and when. This episode also includes how to schedule and delete posts, or how to delete the entire profile. 1:39 – Why you should create an Instagram profile for your business. 3:05 – Instagram's demographics 4:16 – How to create a profile and connect it with your Facebook page. 5:41 – How to post. 6:44 – Content ideas to share on Instagram. 8:02 – When you should post. 8:41 – How to schedule posts and view analytics. 9:01 – How to delete an Instagram profile.   Links: Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/ Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/   Resources: https://sproutsocial.com/insights/instagram-stats/ https://sproutsocial.com/insights/best-times-to-post-on-social-media/#instagram-times

LinkedIn is a business-focused social media platform that is excellent for professional networking and recruiting. For this reason, LinkedIn is very important for your business. Not only does it help connect your business with potential employees, but it helps show your company culture and allows employees to connect with one another on the platform. LinkedIn's “About” section also ranks very well on Google, helping boost your search engine rankings. In this episode, find out how to get set up and start posting on LinkedIn.   1:39 – Why you should create a LinkedIn page for your business.  3:10 – LinkedIn's demographics  3:53 – How to create a page.  5:21 – How to post.  5:44 – Content ideas to share on LinkedIn.  6:39 – When you should post.  7:09 – How to schedule posts and view analytics.  7:25 – How to delete a LinkedIn page.    Links:  Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/     Resources:   https://thesocialshepherd.com/blog/facebook-statistics#:~:text=71.43%25%20of%20the%20entire%20US,have%20an%20account%20on%20Facebook  https://blog.hubspot.com/marketing/facebook-post-ideas  https://sproutsocial.com/insights/best-times-to-post-on-social-media/  https://influencermarketinghub.com/best-times-to-post-on-linkedin/  

While some say that Facebook is dying, the data proves otherwise. Facebook has nearly 3 billion monthly active users which is more than any other app in the world. Not only is the audience very large, but 200 million businesses are also on Facebook. If you aren't on Facebook yet, now is the time to create an account. In this episode, Nancy goes through the basic steps you need to know, from creating a Facebook page to making a post. She also covers a few reasons why you should join, what Facebook's audience looks like and some content ideas to get you started.   1:38 – Why you should create a Facebook page for your business.  3:48 – Facebook's demographics  4:57 – How to create a page.  5:51 – How to post.  6:40 – Content ideas to share on Facebook.  9:03 – When you should post.  9:51 – How to schedule posts and view analytics.  10:31 – How to delete a Facebook page.    Resources:   https://thesocialshepherd.com/blog/facebook-statistics#:~:text=71.43%25%20of%20the%20entire%20US,have%20an%20account%20on%20Facebook  https://blog.hubspot.com/marketing/facebook-post-ideas   https://sproutsocial.com/insights/best-times-to-post-on-social-media/   https://influencermarketinghub.com/best-times-to-post-on-linkedin/  

Many think that SEO is all about keywords, but it should really be about our customers. In this podcast episode, Dale Bertrand talks about SEO best practices and creating content with the customer, not just search engines, in mind. From attracting people with content, to converting them to customers, Dale explains what conversions look like for different businesses. Dale describes how AI will change SEO and the content you should be creating. Dale also gives an overview of what his keynote speech will cover.   2:50 – Dale started his career building websites, but explains how he switched to marketing.   3:54 – Dales talks about what he will be speaking about in his keynote speech.   4:35 – Nancy and Dale discuss content marketing and SEO.   9:11 – Dale defines what conversions are for different businesses.   13:09 – Dale explains how Google's shift to using AI could impact SEO.   16:26 – Dale describes what is wrong with doing SEO for rankings.  24:49 – Dale talks about how SEO is not about keywords, but about your customers.   28:39 – Dale shares how he creates valuable content for his clients' customers by first doing phone surveys.   31:56 – Dale explains how to improve search rankings.  34:00 – Dale shares some resources that have been helpful to him.      Quote   “It's those conversions at the end of the day that matter for SEO. Whether you're generating those, rather than just rankings. I work in an industry, the SEO industry, where a lot of SEO agencies are talking about rankings and traffic. They can get you to rank for some keyword your excited about and they can get people to come to your website, but that doesn't matter if it's not the right people.” – Dale Bertrand, founder and president of Fire&Spark    Links:   Content Marketing World: https://www.contentmarketingworld.com/   Heroic Public Speaking: https://heroicpublicspeaking.com/   Marketing AI Institute podcast: https://www.marketingaiinstitute.com/podcast-showcase     About the guest:      Dale Bertrand has been an SEO specialist and AI consultant to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing and speaks at marketing industry conferences.    Looking to connect:             Email: dale@fireandspark.com   LinkedIn: linkedin.com/in/dalebertrand   Website: fireandspark.com  

What do you do when the media calls for an interview after a crisis? From time to time, businesses are forced to engage in crisis communications — messaging to the masses during turbulent times. You may want to just say “no comment,” but that's the worst thing to say after a crisis. It immediately implies guilt and will hurt your reputation in the court of public opinion.  Perhaps your business is going through a product recall, or you're dealing with an environmental issue. The 2010 BP Deepwater Horizon oil spill is just one infamous example of corporate turbulence. The parties involved likely had to rapidly develop a viable public relations plan — at a time when 4 million barrels' worth of oil was flowing into the Gulf of Mexico.   But you can't just wait until a crisis strikes to be ready to communicate. It's critical to prepare a crisis communications plan months and even years in advance, proactively mapping out how to respond if and when the ship starts rocking. The best reaction comes from planning your actions in advance and listing specific steps that you will take to respond. That's how you weather a storm — you don't just act in the middle of one, but before.  Continue reading here.    The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in April 2023.    Activate The PR Maven® Flash Briefing on your Alexa Device.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

After being incarcerated at age 20, Meshell Baker realized that the people who stay out of jail work and launched her career in sales. In this episode, Meshell shares some of her tips for working in sales including the power of positive energy and placing the focus of a sales call on what the person you are trying to sell to needs, rather than what you want to sell them. Meshell also talks about her recent and upcoming speaking engagements, how PR has helped her and building her personal brand.   4:36 – Meshell talks about how her career in sales began.   11:55 – Meshell shares how positivity helps people working in sales and marketing.   14:57 – Meshell describes imposter syndrome.   19:01 – Meshell explains that in sales you want to prepare to have a call about the person you are trying to sell to and why doing this is so important.   25:14 – Meshell talks about her keynote speaking engagements, focusing on women working in male-dominated industries.   27:13 – Meshell explains how she has benefited from public relations.  28:37 – Meshell describes how she has built a strong personal brand.   31:35 – Meshell shares some resources that have helped her.     Quote   “It is on the marketer or the seller to leave that person better off because when they are ready to make the purchase or make the decision, you will come top of mind. Now, if you try to cajole and connive and convince them right there on the spot and you try to manipulate the situation... What people really don't understand about the power of positivity is that we are emotional creatures and what you evoke in that person when you are trying to manipulate, they know it. They don't understand why they don't necessarily connect with you or why there are red flags going off, but internally they have been exposed to your disingenuousness. Positivity is just the impact. I always say positivity is a direct path to profits.” – Meshell Baker, Chief Confidence Igniter    Links:   Listen to Episode 235 with Kris Kelso to learn more about imposter syndrome.   Listen to Lynn Campbell's episode on The PR Maven® Podcast.     “Start with Why” by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447   UPS: https://www.ups.com/us/en/global.page   Women in Auto Care: https://www.autocare.org/networking-and-development/communities/women-in-auto-care   Any Baby Can: https://anybabycan.org/   Women in Trucking: https://www.womenintrucking.org/   “Think and Grow Rich” by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331   “The Four Agreements” by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319     About the guest:      Meshell Baker understands that many founders, business owners and sales leaders struggle with doubt, their inner critic and imposter syndrome. She is on a mission to ignite confident belief in as many people as possible.  Meshell Baker is a sales and confidence igniter, exhilarating keynote speaker and confident living catalyst who masterfully guides her clients to capitalize on their current conditions and leverage obstacles as opportunities, and confidently convert more conversations into raving fan clients. Meshell has phenomenal results, accolades and awards and has compiled an incredible track record of raving recommendations with clients over the past 25+ years.    Looking to connect:             LinkedIn: https://www.linkedin.com/in/meshellrbaker   Twitter: @MeshellRBaker  Instagram: @meshellrbaker  Facebook: https://www.facebook.com/meshell.baker   Website: www.meshellbaker.com   

Influencer marketing is all the rage. It is a form of social media marketing that leverages endorsements and product placements from famous personalities and businesses to change hearts and minds.  Think Kylie Jenner endorsing a new face lotion on TikTok or Roger Federer tweeting about that new Rolex in his watch collection. In many ways, influencers are often trusted more by everyday consumers than brands themselves since people can form strong connections with the people they follow online (even if they never meet them). Look at it this way: Soccer superstar Cristiano Ronaldo has more Instagram followers than there are people in the United States and Russia combined, making his thoughts, feelings and endorsements massively consequential — and uniquely marketable.  Influencer marketing can be a valuable tool in your toolbox, even if you work with influencers of a lower level than famous athletes. At the very least, such marketing should be a consideration, based on your business and budget.  Continue reading here.    The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in March 2023.    Activate The PR Maven® Flash Briefing on your Alexa Device.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

Do you know what imposter syndrome is? In this episode, Nancy speaks with Kris Kelso, author of “Overcoming The Impostor,” about what imposter syndrome is, how to overcome it and how overcoming it can benefit your personal brand. Kris also talks about his career and his public speaking journey. Kris shares how writing his book helped him become a thought leader and how his PR plan helped spread the word about his book.   4:24 – Kris talks about his career, starting in music, software development and tech, and now as a leadership coach.   5:50 – Kris explains why he decided to enroll in Heroic Public Speaking.   9:25 – Kris gives an overview of what imposter syndrome is.   12:50 – Kris talks about mindset differences.   20:06 – Kris gives tips for how to overcome imposter syndrome.   27:09 – Kris talks about his book, “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.”  27:38 – Kris explains how he considered using a guest writer for his book because he had imposter syndrome.   29:28 – Kris talks about how his book has helped establish him as a thought leader.   31:27 – Kris describes the PR plan he had for his book.  34:15 – Kris shares some resources that have been helpful to him.      Quote   “This really applies to digital marketing and those little bets. Whenever I try something for the first time, there are only two outcomes that I'm going to get. I'm either going to succeed or I'm going to learn. It's one of those two and either one is a net gain.”– Kris Kelso, Keynote Speaker, Author and Leadership Coach    Links:   Heroic Public Speaking: https://heroicpublicspeaking.com/   Dexterity Books: https://dexteritybooks.com/   “DIY Brain” by Dr. Roger Hall: https://www.amazon.com/DIY-Brain-Mindset-Makeover-Performance/dp/161206261X#:~:text=DIY%20Brain%20will%20help%20you,thoughts%20to%20improve%20your%20life.&text=Capital%20Management%20LLC-,Dr.,monitor%20and%20manage%20their%20thinking.     About the guest:      Kris Kelso is a professional speaker, a certified leadership coach, a two-time entrepreneur, and a mentor to leaders around the world. He's the author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.” Kris is a faculty instructor at the Professional Christian Coaching Institute, an advisor and instructor at the Nashville Entrepreneur Center, and is a contributing writer for Fast Company Magazine, Yahoo Finance, and The Nashville Business Journal. He has unusually specific willpower, having not eaten a single donut in the past 17 years.    Looking to connect:             LinkedIn: linkedin.com/in/kriskelso   Twitter: @kriskelso  Website: kriskelso.com   Website: overcomingtheimpostor.com  

This episode covers what you need to know about AI in public relations and marketing. Parry Headrick, founder of Crackle PR, talks about how his agency is adapting to the age of AI and working with experts like Chris Penn, co-founder and chief data scientist at Trust Insights. Parry and Chris explain how AI will be used to streamline data and coverage reporting, content creation and other lower-level tasks. Chris also gives two helpful lists of the different types of machine learning and what agencies must do to survive the shift to AI.   3:08 – Parry explains how he started his career as a journalist but decided to transition to PR after a story he wrote was sensationalized.   6:01 – Chris talks about how he started his career in IT, the evolution of technology in marketing, working at an agency and starting his own business.   10:07 – Parry talks about the role AI will play in PR including streamlining efficiencies, monitoring and content generation.   17:06 – Parry describes how his agency is adapting to AI, such as the shift in SEO.   23:10 – Chris shares how data analytics and PR should go together.   26:45 – Chris explains the three branches of machine learning.  37:50 – Chris lists the three things that agencies must do.   39:58 – Chris talks about what Trust Insights does for its clients.   42:15 – Chris describes the origin of his podcast, Marketing Over Coffee.     Quote   “I think ultimately, the biggest disruption is going to be how the largest agencies are billing and justifying the fees they get and I think at the smaller level it's going to get a little easier to be more nimble because you haven't pinned your hopes and dreams on a model that is antiquated in the age of AI.”– Parry Headrick, founder of Crackle PR  “Every person in your company who uses Microsoft Office will now have access to a language model and will be able to do things like make a 10-slide presentation out of this press release or tell me what's important in this Excel spreadsheet. Tell me what the outcome was. And the models will do that instead. So it will dramatically shorten the time it takes people to do work and everyone is going to have to get good at this because it's going to be built into Office, it's already built into your search engines and it's going to be appearing in pretty much every piece of software that's complex to use.” – Chris Penn, co-founder and chief data scientist at Trust Insights    Links:   Marketing Over Coffee Podcast: https://www.marketingovercoffee.com/   DALL·E: https://openai.com/product/dall-e-2   ChatGPT: https://openai.com/blog/chatgpt    Listen to Chip Carey's episode on The PR Maven® Podcast.   Listen to The PR Maven® Podcast episode featuring students from Northeastern University.     About the guests:      Parry Headrick   Founder of Crackle PR, Parry Headrick is a 20+ year tech PR agency veteran, having grown some of the largest privately held agencies in North America. Headrick has grown an audience of more than 60,000 across social media channels by discussing the good, the bad and the ugly about the public relations industry.  Chris Penn  Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.  Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's and many others.  Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as “AI for Marketers: A Primer and Introduction,” “Marketing White Belt: Basics for the Digital Marketer,” “Marketing Red Belt: Connecting With Your Creative Mind,” and “Marketing Blue Belt: From Data Zero to Marketing Hero,” and “Leading Innovation.”    Looking to connect:             Email: parry@cracklepr.com   LinkedIn: https://www.linkedin.com/in/parryheadrick/   Twitter: @pheadrick  Website: www.cracklepr.com     Email: cspenn@trustinsights.ai   LinkedIn: https://www.linkedin.com/in/cspenn   Twitter: @cspenn  Website: www.trustinsights.ai