Podcast appearances and mentions of shane allison

Shane Allison is the CEO and founder of Public Address, a media relationships management platform that helps PR professionals develop stronger relationships with journalists and secure more coverage.Being a part of the industry for almost a decade, he has seen the pros and cons for his clients and the media. He's also celebrated a few wins including the Provoke Media's Innovator 25 Asia-Pacific class of 2020, winning the 2018 PR professional of the year and the inaugural Mumbrella neXt Award for PR talent. With this, he comes in to drop a wealth of knowledge that you can absorb! What you will learn in this episode:Why PR is a great long term investmentHow to turn around bad PRWays you can reach out to journalists and get top of mindHow to be more confident and tough in your industryMethods to deal with negative commentsThe media management platform, Public Address and its goals Notable quotes:"Even if LinkedIn isn't a relevant channel for you and your brand, it's a great way to continue to shape and refine your thoughts and to make sure you've got an opinion on where your industry has gone""All a journalist wants is appropriate content which is going to be relevant to the readers, guides, listeners or viewers… Shape your message, make sure that you've got a strong, compelling opinion""For startups and small businesses, it's about backing yourself the same way you would to a client and to the media. Making yourself available. Treat media like a client" Resources mentioned:Public AddressSinorbisTalktrack podcast Book recommendationsGood Strategy / Bad Strategy by Richard Rumelt What business would you build on Mars?I think what I would do is start the transportation/logistics business, right? Because you look at, uh, you look at the founding of Mars and it's analogous to the founding of America. You know, it's a group of settlers to a new land building and building new communities and what connects communities? Logistics.So whether it's a railway, whether it's fibre on Mars, whether it's, starting off with a small pack of runners who just help people move stuff between the different houses in the first settlement. I think I would start a logistics and transportation business. The thing that I would do to promote that is actually by providing a really excellent service because I think people get caught up in PR and go “We need to PR this. We need to spend a lot of money on this''. There's no point in spending money on something if you don't have great service and great customer service to start with, I think people look to PR to fix problems, whereas PR can't fix a broader business problem. And if you're getting the basics right, your PR  out will completely bird sail.Whether it's through word of mouth and that word of mouth then reaching a journalist or people speaking about it online. It's actually getting the basics right which count more than anything Reach Shane here:On Linkedin

It’s measurement month – again – and (off the) TalkTrack is back to answer your most pressing questions. This year we’re going to take a deep dive into the difference between measurement and evaluation, the challenges of accurately measuring the impact of communications on reputation and the possibilities that artificial intelligence offers to the communications industry.This special episode is a little longer than usual, but is well worth it for this important discussion on what really constitutes the cutting edge of measurement today. Jjoin John Croll, CEO & Co-Founder at Truescope, Asha Oberoi, Insights & Reporting Lead at Streem and Mark Weiner, Chief Insights Officer, Cision for this entertaining discussion with (off the) TalkTrack host Shane Allison, CEO at Public Address.

2020 hasn’t been fun for anyone. Well – apart from those who invested in purchasing pandemic insurance, before the pandemic. For the season finale, we’re going to look back at what we’ve lost as an industry, look at where the industry is going and the tech stack that will take us there.Hear from Stuart Wragg, Strategy Director at Herd MSL, Jye Smith, Director at Doublestar and co-hosts Shane Allison and Mylan Vu as they dive into the future for the industry, discussing everything from strategy, to media relations and more.

The past ten years has been fairly revolutionary for the public relations and communications industry. Sling & Stone has been there for every moment of it, and to celebrate turning ten this week, (off the) TalkTrack is joined by CEO & Founder Vuki Vujasinovic.Hear from Vuki and co-hosts Shane Allison and Mylan Vu as they dive into what ten years at the bleeding edge of technology and startup culture is like, the challenges of attracting and retaining talent, and the next evolution in communications.

The pandemic has placed demands on every aspect of business operations across the world, and the responsibility for managing these pressures and then communicating them inevitably lands on the CEO.So what has it been like leading through these unprecedented times, how has it changed the C-suites approach to communications, and what is it like launching a new product in the middle of the first global pandemic in 100 years? Join Fred Schebesta, founder of Finder and co-hosts Mylan Vu and Shane Allison as they dive into the expected and unexpected challenges of leading through a pandemic.

The government’s cutting funding, the media landscape is shrinking and yet, communications is more than ever playing a critical part in society, through our role in public health, corporate communications and change management.Join Symon Madry, Practice Head, Technology & Business at Red, and co-hosts Mylan Vu and Shane Allison to discuss whether it really is a good time to become a PR professional and the opportunities for graduates and interns in a pandemic.

We’re starting to see some green shoots in PR agencies with an increase in hiring and movement across a range of sectors. But this doesn’t mean that there aren’t challenges in the sector, with communications strategies up-ended by the second wave.Join Skye Lambley, Group MD at Herd MSL and co-hosts Mylan Vu and Shane Allison to discuss the change of pace in agency, the rebalancing of the communications workforce and pitching during one of the greatest crisis the world has faced in one hundred years.

There is an industry stereotype that journos find PRs frustrating and annoying, and vice versa. Over the past six months, COVID has accelerated some of the structural changes in the media landscape we’ve faced over the past ten years, with restructuring, redundancies and titles being closed as a result.This, coupled with the broader definition of 'PR,' continues to force the journo/PR relationship to evolve. Where does this relationship sit now, and where will it head in the future? Join Azadeh Williams, Founder and Managing Partner, AZK Media, David Skapinker Head of ANZ, Telum Media and co-hosts Shane Allison and Mylan Vu as they unpack the current state of play and predict where the industry will be moving.

It's no secret - the public relations landscape isn't particularly diverse. Does this feed into the types of people that the public relations industry puts forward as spokespeople and impact our landscape? Similarly, would more diversity in the journalism industry impact what everyday Australians associate with concepts like 'leader', 'expert' and 'trustworthy'?Join Kimberley Lee, Director of BRAND PR SOCIAL, and Antoinette Lattouf, Director of Media Diversity Australia and Senior Journalist at Network 10, and co-hosts Shane Allison and Mylan Vu to discuss how diversity – or lack thereof – in the PR, communications and journalism industries and shaping our society.

The COVID-19 crisis has made and broken many agencies and shifted the traditional agency/in-house debate as many professionals look for the stability and security of in-house roles. What does the future of the agency look like, and who will be staffing it?Join David Brain, Co-Founder of Sticky Beak and Board Member of Enero Group, and co-hosts Shane Allison and Mylan Vu to discuss how the coronavirus pandemic has disrupted the agency landscape, the skills to get ahead and stay ahead in this environment and how the industry will adjust to stay relevant and profitable long-term.

Public Relations and Advertising have never really seen eye-to-eye – but increasingly we’re seeing creative ideas executed through earned media taking centre stage in awards, brand campaigns and marketing budgets.Join Harrie Jack, Head of Creative Services at Magnum & Co, David Coupland Group Strategy Director at Haus , and co-hosts Shane Allison and Mylan Vu to discuss the role of creativity in communications, the battle with adland for creative ownership and how to deliver the best creative results in communications.To learn more about the new PRIA x Compton School partnership and the Creative Advisory Panel David and Harrie are on, visit: https://www.pria.com.au/events/pria-compton-school/

The world is filled with COVID-19 crises currently - with many agencies helping their clients prepare for any eventuality, and in-house teams drafting up contingency plans for the end of the world.Join Taryn Williams, CEO and founder of theright.fit, David Leahy the Head of Marketing and Communications at JDRF, and co-hosts Shane Allison and Mylan Vu to discuss whether there really is a need for crisis planning for every situation, unpick the best and worst of COVID-19 comms and dive into how - and when - communications will get back to normal.

We're back!Talk Track, the podcast for the PR, communications and marketing industries, is back for a second season with a twist. This year, Shane Allison is joined by Mylan Vu as Co-Host, and the rebranded (off the) Talk Track is back from Tuesday12 May for an initial season of 10 episodes. This season will focus on the news and opinions in the world of communications which are all too often swept under the rug or put in the "too hard" basket.Shane and Mylan will be joined by in-house and agency industry leaders to discuss everything from visas, diversity and talent, to salaries, burnout and the persistent allure of in-house jobs. Listen in for an exclusive preview of Season 2.

It’s measurement month! The Public Relations Institute of Australia and the International association for the measurement and evaluation of communication host measurement month every year in November. It’s a time to dive deep into one of the most crucial – and often overlooked – parts of communications in practice.Join Stuart Wragg, Strategy Director at Herd MSL, Symon Madry Practice Head, Technology and Business at Red Havas AU, David Leahy, PR Lead at JDRF and host Shane Allison, CEO and Founder of Public Address, as they dive in to the thorny side of measurement and discuss what you should be measuring, how you should measure it and the skills required for measurement in the 21st Century.TalkTrack would like to commend the PRIA's ECC for organising measurement month. Following feedback from the ECC that our host Shane Allison's comments could be interpreted as advocating for the return to Advertising Value Equivalents (AVE's), we would like to clarify that at 15:35, Shane is advocating for an industry discussion on the best way to report and communicate value to executives and boards, not for the use of AVEs. For more information on why you shouldn't use AVEs, AMEC has a great article here and PRIA has helpful guidance here.

The Melbourne Cup. Yet another public holiday for Victoria, an afternoon off work for the rest of the country and an absolute mystery to the rest of the world.This year the Melbourne Cup attracted more than a crowd to the races – controversy over the treatment of retired horses, discussions about gambling and the six horses that have died since 2013 participating in the Cup caused a large number of Australians to say nup to the cup. Join Susan Redden-Makatoa, Executive Director at Temple Search, Benjamin King, CSR and Public Affairs Manager at Finder and TalkTrack host Shane Allison, CEO and Founder of Public Address as we dive into the controversy, tackling the communications response, what employers’ actions demonstrate about the cup and how a company’s operational response about these issues can speak volumes about their purpose.

Podcasting. You’d have to have been living under an internet-free rock to have missed the proliferation of podcasting in Australia and around the world. This wave of new content has created opportunities and threats for public relations practitioners around the world.Join podcast producer Daren Lake, Smoke Signal host Paul Cheal and TalkTrack host Shane Allison as they take a deep dive into the ins and outs of podcasting for PR professional. We’ll tackle how to create a podcast for your company or a client, how to come up with a podcast concept and how to pitch a guest into a podcast.

opr’s Futures report is one of the hotly anticipated trends reports that sets off discussion on the year ahead and how agencies and companies will respond. This episode of TalkTrack dives into the Decade of Do, how ugly is beautiful again and the meta-advertising phenomena, all of which are in the fifth annual Futures report which examines 19 new insights that will shape marketing and communications in the next decade, with the report’s authors, the CEO of opr Richard Brett and Chief Creative Officer Bridget Jung, and our host Shane Allison, CEO and co-founder of Public Address.

While TalkTrack is on a two week break, we thought we'd share one of our host's favourite episodes with you. TalkTrack will be back with a fresh episode on the 3rd of September.We all love to pitch for new business. Or do we? In episode four of TalkTrack, Shane Allison, CEO of Public Address, is joined by Lori Susko, Managing Partner - PR and Social at Creature Agency; Andy West, Group Chief Development Officer at Hotwire; and David Leahy, Creative Lead at Sefiani Communications Group/ PR Lead at JDRF who discusssed a favourite topic of communications professionals: Pitching. The pitching process can be exhilarating, frustrating, rage-inducing, and incredibly rewarding. With failure rates for new business pitches far outnumbering success stories, how can agencies make better use of their time?Join our guests as they discuss: the merits of being brave under the pressure of a demanding client; tools and resources to avoid wasting time on unwinnable pitches; can industry bodies play a role in alleviating the pressure to pitch? Is there a possibility of agencies charging for pitches?Andy West from Hotwire on understanding the prospect's intentions prior to pitching: "Stalk on LinkedIn. It's one of the most valuable resources in a new business pitcher's armoury."This episode first came out on 15 April, but we're re-sharing it for your listening pleasure while TalkTrack is on a short break.Lori Susko from Creature Agency discussing the industry-wide failure rates of pitching: "70% of time is spent on work that goes nowhere. If you put a money figure on that."David Leahy from Sefiani/ JDRF in regards to multiple agencies lining up to pitch to the same client: "I think we're our own worst enemies in that respect."Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Measurement, metrics and return on investment – these are key challenges facing public relations and marketing today. After a fortnight where the Australian media industry has been focusing on broader measurement with PwC coming under fire for their report for Facebook, TalkTrack dives into the measurement picture.Join Bessie Hassan, Head of PR & Communications at Finder and Jaime Nelson, Managing Director – Strategy and Marketing Services at Hotwire, and our host Shane Allison, CEO and co-founder at Public Address as they share their perspectives on measurement in PR & Marketing and Uber’s attempt to spin their way out of trouble on AM radio.

Programmatic advertising is under more pressure than ever before, with consumers increasingly demanding control of their data – and the big global players increasingly delivering it to them. From Sign In with Apple, major changes to cookies from every major web-browser; and GDPR to the ACCC’s final report into the Digital Platforms Inquiry, the online world we inhabit is being shaken up from top to bottom.Join our guests Paul McIntyre, Executive Editor at Mi-3 Group and Lori Susko, Managing Partner, PR & Social at 303MullenLowe and our host Shane Allison, founder and CEO at Public Address, as they discuss the opportunities for PR agencies in a post-programmatic world, are Australia’s anonymous comment sections a blessing or a curse, and is it appropriate for BWS, one of the largest liquor retailers in Australia to back Dry July, or is this just more cynical marketing?Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Today’s media environment is one of rapid change. As a result, PR practitioners are under constant pressure to adapt their methods and work harder to reach the same audience as ten years ago. If today’s landscape is proving challenging for highly experienced communicators, how can someone in the early stages of their career flourish in such a high-pressure environment?Join Andrea Philips, Account Manager at Red Havas and 2018 PRIA Golden Target Future Leader, Tristan Courtney-Prior, a final year UTS Communications student and our host Shane Allison, co-founder and CEO of Public Address as they provide insights, advice, and discuss: is there such thing as “best practice” in today’s industry? Are universities adequately preparing graduates to walk into the current communications environment? The role of confidence in an individual’s career journey; and the essential skills communicators should develop to facilitate their career progression.Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Australians have been shocked and surprised by the outcome of the last federal election, with most polls predicting that Labor would romp home to a victory. We’ve now seen Scott Morrison fill his first cabinet as elected Prime Minister, Albo elected as Labor leader and some awkward shuffling of chairs in the Labor caucus as a new shadow frontbench is assigned. Join Michael Koziol, Political Correspondent for fr The Sydney Morning Herald and The Age, Chris Lonergan, founder and Managing Director of Lonergan Research, DavidSkapinker, Australian Managing Director of Telum and TalkTrack host Shane Allison for adiscussion on the failures of polling and how this will impact public relations.Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Awards. Love them or hate them, PR Agencies live and die by them. With entries for the Public Relations Institute of Australia’s Golden Target Awards opening soon, we’re gathering the experts together to discuss what makes a great award entry, the pros and cons of entering Awards and the impact they can have on your career.Join our host Shane Allison, CEO and co-founder of Public Address and two of last year’s nation winners – Lisa Burling, founder of LBPR and Brian Olson, Communications Manager at Taylors Wines, as well as the new Chair of the Golden Target Awards judging panel, Jackie Crossman, Executive Director of Red Agency to talk all things Golden Target.www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Agencies are faced with the eternal debate – to focus on securing more big-ticket projects or steady retainers from trusted clients. This is being felt more than ever in agencies across Australia, and the world, as clients make a choice to shift more of their marketing – and PR – budgets towards projects. Dan Beaumont, MD of The Royals, recently wrote about this in Mumbrella, forecasting a ‘post-retainer world’ where the cyclical shift towards projects is being felt globally and locally, and may have a lasting impact on our business models. Join our host Shane Allison, CEO and co-founder of Public Address, Dan Beaumont, Mylan Vu, MD of Hotwire Global and Leilani Abels, MD of Thrive PR to discuss how this impact will be felt across the agency world, and what PR agencies can learn from the advertising models on the front of this.Read Dan's article here: https://mumbrella.com.au/what-will-happen-to-the-client-agency-relationship-in-a-post-retainer-world-575812Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

There's more to voting than a democracy sausage, with the political show of 2019 taking up more airtime than any other major international - or national - event. How should PR professionals respond to an election campaign, what are the opportunities and is anyone even interested in elections anymore? In this episode our host Shane Allison from Public Address will be unpacking everything that you need to know about the election campaign as a communications professional with Jody Fassina from Insight Strategy, and Steven Reilley from Lewis Global Communications, who will also will be sharing the results of the Global Marketing Engagement Tracker. Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

We all love to pitch for new business. Or do we? In episode four of TalkTrack, Shane Allison, CEO of Public Address, is joined by Lori Susko, Managing Partner - PR and Social at Creature Agency; Andy West, Group Chief Development Officer at Hotwire; and David Leahy, Creative Lead at Sefiani Communications Group/ PR Lead at JDRF to discuss a favourite topic of communications professionals: Pitching. The pitching process can be exhilarating, frustrating, rage-inducing, and incredibly rewarding. With failure rates for new business pitches far outnumbering success stories, how can agencies make better use of their time? Join our guests as they discuss: the merits of being brave under the pressure of a demanding client; tools and resources to avoid wasting time on unwinnable pitches; can industry bodies play a role in alleviating the pressure to pitch? Is there a possibility of agencies charging for pitches? Andy West from Hotwire on understanding the prospect's intentions prior to pitching: "Stalk on LinkedIn. It's one of the most valuable resources in a new business pitcher's armoury." Lori Susko from Creature Agency discussing the industry-wide failure rates of pitching: "70% of time is spent on work that goes nowhere. If you put a money figure on that." David Leahy from Sefiani/ JDRF in regards to multiple agencies lining up to pitch to the same client: "I think we're our own worst enemies in that respect." Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

What is the role of communications in solving the trust deficit? In this episode of TalkTrack, Shane Allison, CEO of Public Address, sits down with Richard Brett, CEO of OPR Agency; Nicole Webb, Founder and CEO of The Impact Agency; and Craig Badings, Partner of SenateSHJ to discuss the role of public relations in rebuilding trust in these uncertain times. This episode offers critical insights into the importance of purpose-driven communication and the responsibilities of communicators in today's decentralised economy of trust. Our guests ask: how can we as communicators counsel and manage our clients in an increasingly transparent environment? What role can PR play in restoring authenticity, honesty, and trust on behalf of our clients? Craig Badings from SenateSHJ on why 2019 is the time to be in communications: "We live in the most exciting era for PR professionals given the amount that's available to us in reaching different stakeholder groups." 03:23. Richard Brett from opr on the need for greater transparency across every communication channel and at the front line: "Everything is transparent today. We have an absolute duty to be truthful at all times." Nicole Webb from Impact Agency on the importance of selecting clients who have a strong understanding of the role of PR: "Any client that comes to us and uses PR as a verb we walk away" 14:38. Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Reports of the death of media relations have been greatly exaggerated. According to practitioner and entrepreneur, Shane Allison, media relations accounted for 51% of agency revenues in 2018. As such it remains a core skill, but in many ways the way we practice media relations has not evolved from when we used fax machines to reach journalists. Shane has launched a new platform, Public Address, bringing much needed innovation and technology to improve the practice of media relations and help remove the friction that can exist between PR practitioners and journalists. In this episode, Shane supports the view of David Skapinker in Smoke Signal episode 8 that there are now more journalists and media outlets than ever before. As a profession we’ve gone from interacting with 2500 media outlets in 2013 to nearly 5000 media outlets today. In the same time we’ve seen nearly 1000 journalists added to the population of journalists. As Shane puts it: “You look at that explosion of media outlets you understand why the PR is struggling to meet the needs of journalists. There are so many different titles and outlets that we need to be communicating with, and pitching to, on a daily basis. “As a result we have never been busier as an industry. The number of people employed in PR has doubled in the last 8 years… We are putting more and more resources to get the same impact as we would have done five years ago with a placement in mainstream media… So the net effect for the PR profession has been a declining productivity." For Shane, the PR profession has often confused innovation with diversification. So we've innovated by diversifying away from media relations - we’ve introduced video, social, content creation, community management among other skills. But, in Shane's view, that is now holding us back, we need to come back to our core and ask how we innovate in this core skill of media relations. Shane is excited about what he sees as the imminent golden age of media relations in a time when media relations has never been more valuable for brands  – the process can be improved and evolve but the discipline will remain at the core of what we do. In the news Earlier this month I attended the launch of the 2019 Edelman Trust Barometer. In the news this episode I discuss three of the key findings: Media is becoming more trusted than ever Trust in social media as a source of news and information continues to be persistently low, especially in Australia A trust gap has arisen between men and women – women are less trusting Take a listen and you can view the full results here.

Guests include Aurora boys coach Tom Leininger (3:00) Valentine Wrestling coach Shane Allison (13:30), GINW girls coach Rico Burkett (25:10) and our own Tony Chapman (42:00).

Frequently Asked Questions: #6 by Camille Dungy on the Orion Magazine website at http://www.actuallyreadbooks.com/rfaq6cd.

Frequently Asked Questions About Ham Sandwich Poems by Shane Allison on the Juked website at www.actuallyreadbooks.com/rfaqahssa.

Rachel Kramer Bussel is a prolific erotica editor; her titles include Come Again, He's on Top, She's on Top, and Do Not Disturb. Bussel was featured in 50 Shades of Grey Magazine and on NPR's "To the Best of Our Knowledge" as an expert on submission. She shares her process editing "Best Women's Erotica of the Year" and reads for a few erotic stories to us. Shane Allison, the editor of Backdraft and Hot Cops, tells us about "Gym Boys"

Rachel Martin, a freelance writer who did not intent to become a historian is also a PhD candidate, has an article on the Atlantic titled, "Salvaging Education in Rural America". Shane Allison was published in countless literary journals and publications, such as McSweeney's, Velvet Mafia, Mississippi Review, New Delta Review and Outsider Ink. He is the editor of Backdraft and Hot Cops, his stories have also appeared in anthologies such as Best Black Gay Erotica, Truckers and Cowboys. He lives in Tallahassee, FL.