Podcasts about public relations institute

Bradly Howland, CEO of Alkemi Collective, joins us to talk about accountability and transparency in the PR industry. He discusses the challenges of ownership within agencies and client relationships, emphasizing the impact of generational shifts on workplace culture. Bradly highlights efforts to professionalize PR in South Africa, addressing both agency and client accountability through industry standards and potential regulatory frameworks. This episode provides key insights into fostering ethical, transparent, and accountable practices in PR, which will enhance collaboration between agencies and clients. Additional Resources There's a growing need for accountability and transparency within the PR industry, both towards clients and internally within agencies. Generational differences impact how responsibility and accountability are perceived. PR agencies must establish mutual accountability and clear expectations with their clients. Professionalizing the PR industry in South Africa is a crucial step towards setting industry-wide accountability standards. Embracing mistakes as learning opportunities rather than failures can transform agency culture and create better outcomes. About the Guest Bradly Howland is CEO of Alkemi Collective, an integrated marketing agency with offices in Cape Town and Johannesburg. With over 20 years of experience in strategic marketing communications across various sectors in South Africa, Bradly specialises in developing multi-channel campaigns that drive brand awareness and deliver measurable business results. Having worked with leading marketing and PR agencies, Bradly has honed skills in strategy planning, marketing communications, public relations, brand and reputation management, project management, and content development. Bradly, who is also the President Elect of the Public Relations Institute of Southern Africa (PRISA) contributes to the organisation's strategic vision, supports industry growth, and plays a key role in the PRISM Awards Committee, which celebrates excellence in the field. Bradly is dedicated to shaping the future of PR and communications in South Africa, focusing on innovation, ethics, and strategic impact.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with Speed of Story, a B2B communications firm in Phoenix. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday....

James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their efforts. James and Mike discuss on the role of AI in PR, the importance of building relationships with journalists, and the future of the industry as it adapts to new technologies   About Everhaze Everhaze is a PR business intelligence platform that turns media campaigns and mentions into actionable BI through real-time narrative tracking, messaging consistency scores, big data insights and AI PR Executives. Solving the problem of scalability in PR, Everhaze helps clients across the UK & Ireland with in-depth media monitoring across print, broadcast and online, detailed media intelligence through its intuitive media database, automation of PR campaigns and real-time media insights to ensure its clients can fully realise their reputation protection and management capabilities.   About James McCann James is CEO of Everhaze, an AI enabled PR business intelligence platform that provides real-time reputation impact tracking through combined data sourcing across media database, media monitoring and narrative analysis capabilities. He previously established ClearStory International, an international PR agency in 2017 building a team of 15 and sourcing international clients from North America, Europe, Middle East and Asia. He currently serves on the AI in PR Advisory Council for the Public Relations Institute of Ireland and is also a board member on Oglaigh Naisiunta Na hEireann, Ireland's veteran charity. He was a former PR Campaign Manager for Web Summit. He was recently included in Business Plus Magazines 40 under 40 for PR professionals in Ireland.   Time Stamps 00:00:18 – Guest Introduction: James McCann 00:02:09 – Overview of Everhaze 00:03:11 – Functionality of Everhaze 00:06:09 – The Pressure on PR Professionals 00:09:14 – Challenges of Media Monitoring 00:11:08 – AI's Role in PR 00:17:08 – Marketing Tactics for Everhaze 00:19:09 – Future of PR in the Next 3-5 Years 00:23:31 – Best PR Advice Received 00:24:06 – Advice for New Marketing Professionals 00:25:30 – How to Learn More About Everhaze   Quotes “We're turning PR into actionable business intelligence for large-scale brands, for semi-states, for governments, for NGOs, and obviously for agencies and their clients.” James McCann, CEO of Everhaze. “The major issue when it comes to media relations right now, which is that journalists are under enormous pressure.” James McCann, CEO of Everhaze. “You need to continue to advocate for yourself and your value. Constantly demonstrate value.” James McCann, CEO of Everhaze.    Follow James: James McCann on LinkedIn: https://ie.linkedin.com/in/jamesmccann862 Everhaze's website: https://everhaze.com/ Everhaze on LinkedIn: https://www.linkedin.com/company/everhaze/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM. This episode also covers... Transitioning from Market Leader to ChallengerHow to differentiate yourself in the marketHow to have effective brand awareness About John... John is the current Co-Founder and CEO of Truescope, a global Media Intelligence company serving corporate and government clients in a number of countries. Previously, John was appointed CEO of Media Monitors Pty Limited in 1999. John led Media Monitors and subsequently Isentia, through private equity and an IPO on the Australian Stock Exchange to be Asia Pacific's leading media intelligence company delivering services to 5,000 clients in 11 markets with more than 1,200 employees.  Isentia was listed on the ASX in 2014 and John resigned in February 2018 after nearly 20 years as CEO and Managing Director. He is a Life Fellow of the Public Relations Institute of Australia, a Fellow of the International Association for the Measurement and Evaluation of Communications (AMEC), and a member of the Institute of Company Directors.  John is Chair of the Australian Sporting Alliance for People with a Disability, was Vice President of the Australian Paralympic Committee for eight years and Chair of Disability Sports Australia. His service to people with a disability and sporting organisations saw him awarded a Member of the Order of Australia (AM) in 2019. Resources mentioned in this episode: The Hard Things About Hard Things - Ben HorowitzSaaStr - Jason Lemkin _________________

Robert Dunne talks with business journalist, publisher and media trainer Frank Dillon of the Public Relations Institute of Ireland.

I'm so excited to introduce you to my guest this week!   Lisa Burling is an award-winning businesswoman, Fellow of the Public Relations Institute of Australia, degree-qualified journalist, and a published author. She has over 20 years' PR experience working on some of the world's biggest brands and companies in Australia, the United Kingdom and Europe. She founded her agency, Grass Is Greener Group (formerly known as LBPR) over 11 years ago, and she's the founder of her recent startup, Mabel's World.     In our conversation this week, we speak about the huge obstacle that faces most entrepreneurs: the fear of starting something new.   We cover:  What Lisa has done to set her primary business up to free her the bandwidth, energy, time and money to start a side hustle The “birth” of Mabel's World – how it came to be The blocks she experienced in creating it  What she's done to overcome those blocks How starting something new has opened her to other new experiences  The idea of “failing in public”  How she has used journalling to overcome self-doubt   The book we both rave about is Big Magic by Elizabeth Gilbert - read it! You can find out more about Mabel's World: Website: mabels-world.com Facebook: Mabel's World Instagram: @mabelsworldofficial Lisa is offering a 10% discount to my listeners on any product or course - just use code MABEL10 at checkout.  Last call for my FREE Get Sh*t Done Masterclass on Tuesday 25th June.  You can register here: lorrainemurphy.com.au/gsd  I'm coming to Melbourne!  My Bold Brilliance Strategy Retreat is happening on 31st July - Early Bird ticketing ends 30th June.  Book here: lorrainemurphy.com.au/bold-brilliance-melbourne I also share that my Bali retreat is happening again in October - and is tax-deductible!  You can find out all about it here: lorrainemurphy.com.au/retreat-2024See omnystudio.com/listener for privacy information.

In this episode of the GovComms Podcast, host David Pembroke welcomes back Jennifer Muir, a communication professional with over 25 years of experience in the not-for-profit, government, social impact, and civil society sectors.Jennifer, who has recently been appointed to the Global Alliance board for Public Relations and Communication Management, shares insights into the Global Alliance's mission and her role in leading international collaborations and community connections across the Asia-Pacific region. Her discussion emphasises the rapid growth of the communication profession in Asia and the need for aligning professional standards globally.The conversation also discusses the transformative impact of artificial intelligence on the communications field. Jennifer highlights the importance of a human-centered approach to AI, urging communication professionals to understand and responsibly use AI tools. She discusses the slower adoption of AI in government due to regulatory and privacy concerns, contrasting it with the faster-paced technology advancements in the private sector.Jennifer also shares information about the upcoming World PR Conference (WPRF) in Bali in November 2024, a great opportunity for communicators for professional growth and networking opportunities. More information about this conference can be found at: https://www.globalalliancepr.org/wprfDiscussed in this episode:Professional capability frameworks and their alignment in the ASEAN region.Importance of trust and transparency in corporate and government communications.Role of the Public Relations Institute of Australia and its recent name change.The benefits of attending international communication conferences for professional development.Show notes:Jennifer Muir | LinkedInWorld Public Relations Forum | Global Alliance PR Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget. Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.  To visit the new CPRA website and check out the new branding, go to https://www.cpra.org.au/.  If you'd like to connect and chat with Louise about her experience, feel free to connect with her on LinkedIn: https://www.linkedin.com/in/louise-harland-cox/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Our industry is unhealthily obsessed with two words: best practice. You see them regularly on internal comms blogs, you hear it at internal comms conferences, those words come up frequently on LinkedIn. But a best practice approach only works for simple, non-complex work. The work we do as internal communicators is highly unpredictable and and complex, charged with human emotion and full of complexity. Joanna proposes that we instead talk about “good practices” and think about innovation as an antidote to best practice.Joanna Parsons is the Founder and Director of The Curious Route, an internal communication consultancy practice. She helps organisations to create effective systems of internal communication.  Joanna is a content creator and thought leader in internal communication with a following of more than 16k on LinkedIn and a new YouTube channel just launched. She has worked in internal comms for more than a decade and was previously Head of Internal Comms with the Irish national police force. She's a Fellow of the Institute of Internal Communication and has won multiple communication awards for her work over the years. Joanna is also a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.  She's currently writing a book, “Innovative Internal Communication” which will be published by Kogan Page in the summer of 2024.

10am-11am 6% of adults in Ireland living with symptoms of long COVID  With many people across Galway eager to get on the property ladder we discuss the Government's First Home Scheme  Galwegian elected President of The Public Relations Institute of Ireland   ‘Galway Talks with Keith Finnegan' broadcasts every weekday morning from 9am on Galway Bay FM

This week on the Redefining Sales podcast, we were joined by Sharon Williams, CEO and Founder at Taurus. Sharon is a pioneer in the Australian agency industry and a Fellow of the Public Relations Institute of Australia. In 1995, after a successful career in marketing and management across the UK, Europe and Asia, she established Taurus, a boutique integrated marketing PR agency. Taurus has since gone on to help over 1000 businesses. As a highly experienced and entertaining public speaker, Sharon's presentations have won praise at conferences, and expos. For six consecutive years, she has been the keynote speaker at the international Special Event Conference, the USA's premier annual show for event professionals and the GRIGA Conference in China. In this episode of the Redefining Sales podcast, we covered: The Bullseye Methodology The things you don't do that speak volumes in PR Building your brand on LinkedIn Why Marketing needs a Rebrand - it's boring! Don't be something you're not on LinkedIn Mindfulness on LinkedIn Check out Sharon Wiliams: ► Website: http://www.sharonwilliams.com/ ► Taurus Website: https://taurusmarketing.com.au/ ► LinkedIn: https://www.linkedin.com/in/sharonwilliamstaurus/ Follow Sales Redefined on: ► LinkedIn: https://www.linkedin.com/company/salesredefined/ ► Subscribe to SMarketing Lowdown ► Download the whitepaper here: https://whitepaper.salesredefined.com.au Enjoyed this episode and want more? ► Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast #personalbrand #Marketing #salespodcast

Joanna Parsons is a multi-award-winning communication professional and Head of Internal Communication & Culture at Teamwork, in Dublin, Ireland. She is indeed at the top of her game when it comes to internal communication and with her training as a sociologist, she has successfully integrated this expertise into her work, helping organisations thrive through effective communication.In this episode, Joanna, talks about her role with the Irish Police Force during COVID-19 and how that role demonstrated the value of internal communication to an organisation. She shares her passion for internal communication and some great tips on how internal communication professionals can be seen as the trusted advisor within their organisations. It's no wonder she won first prize in the prestigious Public Relations Institute of Ireland Awards and has been made a Fellow of the Institute Of Internal Communication.Support the show

Jack is a media innovator with over 20 years' experience at the most senior level in the Irish communications industry. He has worked in marketing, journalism, and media relations. He is a former political spokesperson and government advisor, as well as an award-winning corporate PR practitioner.In 2006, Murray purchased the Irish Media Contacts Directory. Over the last ten years he, and his team, have transformed the business from a traditional book publisher to a dynamic Software as a Service (SaaS) business – MediaHQ.MediaHQ is now the leading publisher of media intelligence in Ireland and the biggest organiser of media training events. Since 2012 over 3,000 organisations have attended MediaHQ events. Murray is a former winner of the Public Relations Institute of Ireland's ‘Best Corporate PR Campaign' for his work with Century Homes.In 2016, Jack created All Good Tales, after realising that communications was entering a golden age of storytelling, and that those with the best stories succeed. Jack had his eureka moment and made a discovery about how the most successful storytelling organisations operate, and he documented it – The Magic Slice.He is a native of Ballinasloe, he lives in Harold's Cross, Dublin with his wife, two daughters and dog called Maxi Lopez.https://www.linkedin.com/in/jackmurrays/ https://mediahq.com/ Support this show http://supporter.acast.com/scaling-your-business-wrian-lanigan. See acast.com/privacy for privacy and opt-out information.

Julian studied politics at the University of Auckland before completing his first-class Honours degree at Victoria University of Wellington.  Julian started his career in the Australian foreign service before serving in the National-led Government as an advisor to MPs and Ministers, including in the offices of Nick Smith and Amy Adams.  He was a consultant at the public relations firm Acumen Republic and an external relations specialist in the financial services sector.  One of his proudest moments was working in the Amy Adams’ team where they tackled complex social issues like family violence, homelessness, and social investment.  He has worked as a senior business manager at Fonterra, where he advised New Zealand’s largest company on reputational risk and business strategy in areas of global business and sustainability, and had the opportunity to work in Shanghai, London, and Hong Kong.  Recently he joined Air New Zealand, an organization in crisis, where he is advising in a public relations and reputation role to help turn the national airline around. Julian has held many board directorships over the years, including at the Institute of Public Administration, Wairarapa Cancer Society, Public Relations Institute of New Zealand, and helped establish the Youth Advisory Council of the New Zealand Middle East Business Council. Julian is completing his MBA. He has founded his own pet care start-up and is an author and commentator. An avid runner and rower. He is engaged to Jordon, a doctor specializing in obstetrics, and they live in Auckland with our son Hugo and our dog Teddy. On this episode: Hear Julian talk about how his leadership journey started organically without him realizing it Julian defines his “true essence” of leadership The importance of finding the right people Tackling and embracing diversity Julian discusses why resiliency is one of the key elements of becoming a successful leader Key Takeaways: Leadership today is about stepping up to the opportunities to lead people even though you may not realize you’re doing so Leadership comes from the heart. Authentic leadership is out. Inclusive leadership is in. Leaders must build their resilience to be prepared for unforeseen events. Crisis doesn’t build character. It reveals it.   Tweetable Quotes: “Leadership today is that it’s no longer about having a C-suite office. It’s about having the opportunities to sort of step up and lead people around you even though you may not know you’re doing it.” – Julian Light “A true leader, in my view, looks beyond today’s challenges and challenges people to keep an eye on the horizon and always looking ahead.” – Julian Light “Crisis doesn’t build character. It reveals it.” – Julian Light You can connect with Julian on https://www.linkedin.com/in/julianlight/ (LinkedIn) (http://www.linkedin.com/in/julianlight/t (www.linkedin.com/in/julianlight/))  Resources: Email: denis@leadingchangepartners.com Website: http://www.leadingchangepartners.com/ (http://www.leadingchangepartners.com/)  Leadership Is Changing Facebook Group: https://www.facebook.com/groups/LeadershipIsChanging/ (https://www.facebook.com/groups/LeadershipIsChanging/) Leadership is Changing LinkedIn Page: https://www.linkedin.com/company/leadership-is-changing-podcast/ (https://www.linkedin.com/company/leadership-is-changing-podcast/)

Regardless of whether you're in a job you love or have your eye on another opportunity, it's important to reflect on your existing skill set and consider how you can become a better PR practitioner. Is there more value you could add to yourself, your team or your company right now? Are there skills or experiences you can build on now that would be beneficial to your future career prospects? Maya Ivanovic and Rachel King, co-chairs of the Public Relations Institute of Australia (PRIA) NSW Young Guns committee, join me to discuss what value professional development can have to your career and the kinds of opportunities you should be considering to elevate and upskill your experience and knowledge. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/professional-development  Find tips from each episode here: https://www.theprpod.com/ See omnystudio.com/listener for privacy information.

John Croll has been active in the media industry since 1982 and was appointed Chief Executive Officer and Managing Director of Isentia (ASX:ISD) in 1999. John led the company from a single market monitoring firm in Australia to Asia Pacific's leading media intelligence company, offering a wide range of social and digital media services to more than 5,000 clients. John is a Life Fellow of the Public Relations Institute of Australia, a Fellow of the International Association for the Measurement and Evaluation of Communications (AMEC) and a member of the Institute of Company Directors. In addition to his Industry appointments, he is Chairman of Disability Sports Australia.

It’s measurement month! The Public Relations Institute of Australia and the International association for the measurement and evaluation of communication host measurement month every year in November. It’s a time to dive deep into one of the most crucial – and often overlooked – parts of communications in practice.Join Stuart Wragg, Strategy Director at Herd MSL, Symon Madry Practice Head, Technology and Business at Red Havas AU, David Leahy, PR Lead at JDRF and host Shane Allison, CEO and Founder of Public Address, as they dive in to the thorny side of measurement and discuss what you should be measuring, how you should measure it and the skills required for measurement in the 21st Century.TalkTrack would like to commend the PRIA's ECC for organising measurement month. Following feedback from the ECC that our host Shane Allison's comments could be interpreted as advocating for the return to Advertising Value Equivalents (AVE's), we would like to clarify that at 15:35, Shane is advocating for an industry discussion on the best way to report and communicate value to executives and boards, not for the use of AVEs. For more information on why you shouldn't use AVEs, AMEC has a great article here and PRIA has helpful guidance here.

This month, in partnership with the Public Relations Institute of Australia, we mark Global PR Measurement Month by speaking with adjunct professor, lecturer, researcher, presenter - Fraser Likely - from his hometown in Ottawa Canada. Having an industry level discussion to highlight the importance of measurement has never been more critical. According to a recent study into continuing professional development conducted by the Public Relations Institute of Australia, measurement and evaluation is one of the top three priorities for Australia’s professional communicators. While Fraser Likely is today synonymous with PR measurement and evaluation, for 30 years, while running his own communication management firm, Fraser never spoke about measurement and evaluation. It was simply performance management. And while the tools, technology and techniques are now more sophisticated, at its heart measurement and evaluation is still all about performance - whether that be of a program, a campaign, a team or an organisation. Fraser defines seven units of measurement: we can measure a specific communication activity and associated messages; a project or campaign; programs such as internal comms or issues management; how PR helps the whole organisation achieve its business goals; how organisation do in regard its environment and society around it (CSR or reputation); the performance of individual practitioners; or the overall communication function and what value it has to an organisation. With measurement and evaluation more sophisticated than ever, the greatest question today is what is the uptake among practitioners? For Fraser, engagement with measurement and evaluation goes hand in hand with the role communications plays in an organisation. Those professional communicators with a seat at the table and part of the strategic management process will look at measurement and evaluation in a much more sophisticated way.

While TalkTrack is on a two week break, we thought we'd share one of our host's favourite episodes with you. TalkTrack will be back with a fresh episode on the 3rd of September.We all love to pitch for new business. Or do we? In episode four of TalkTrack, Shane Allison, CEO of Public Address, is joined by Lori Susko, Managing Partner - PR and Social at Creature Agency; Andy West, Group Chief Development Officer at Hotwire; and David Leahy, Creative Lead at Sefiani Communications Group/ PR Lead at JDRF who discusssed a favourite topic of communications professionals: Pitching. The pitching process can be exhilarating, frustrating, rage-inducing, and incredibly rewarding. With failure rates for new business pitches far outnumbering success stories, how can agencies make better use of their time?Join our guests as they discuss: the merits of being brave under the pressure of a demanding client; tools and resources to avoid wasting time on unwinnable pitches; can industry bodies play a role in alleviating the pressure to pitch? Is there a possibility of agencies charging for pitches?Andy West from Hotwire on understanding the prospect's intentions prior to pitching: "Stalk on LinkedIn. It's one of the most valuable resources in a new business pitcher's armoury."This episode first came out on 15 April, but we're re-sharing it for your listening pleasure while TalkTrack is on a short break.Lori Susko from Creature Agency discussing the industry-wide failure rates of pitching: "70% of time is spent on work that goes nowhere. If you put a money figure on that."David Leahy from Sefiani/ JDRF in regards to multiple agencies lining up to pitch to the same client: "I think we're our own worst enemies in that respect."Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Programmatic advertising is under more pressure than ever before, with consumers increasingly demanding control of their data – and the big global players increasingly delivering it to them. From Sign In with Apple, major changes to cookies from every major web-browser; and GDPR to the ACCC’s final report into the Digital Platforms Inquiry, the online world we inhabit is being shaken up from top to bottom.Join our guests Paul McIntyre, Executive Editor at Mi-3 Group and Lori Susko, Managing Partner, PR & Social at 303MullenLowe and our host Shane Allison, founder and CEO at Public Address, as they discuss the opportunities for PR agencies in a post-programmatic world, are Australia’s anonymous comment sections a blessing or a curse, and is it appropriate for BWS, one of the largest liquor retailers in Australia to back Dry July, or is this just more cynical marketing?Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Today’s media environment is one of rapid change. As a result, PR practitioners are under constant pressure to adapt their methods and work harder to reach the same audience as ten years ago. If today’s landscape is proving challenging for highly experienced communicators, how can someone in the early stages of their career flourish in such a high-pressure environment?Join Andrea Philips, Account Manager at Red Havas and 2018 PRIA Golden Target Future Leader, Tristan Courtney-Prior, a final year UTS Communications student and our host Shane Allison, co-founder and CEO of Public Address as they provide insights, advice, and discuss: is there such thing as “best practice” in today’s industry? Are universities adequately preparing graduates to walk into the current communications environment? The role of confidence in an individual’s career journey; and the essential skills communicators should develop to facilitate their career progression.Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Australians have been shocked and surprised by the outcome of the last federal election, with most polls predicting that Labor would romp home to a victory. We’ve now seen Scott Morrison fill his first cabinet as elected Prime Minister, Albo elected as Labor leader and some awkward shuffling of chairs in the Labor caucus as a new shadow frontbench is assigned. Join Michael Koziol, Political Correspondent for fr The Sydney Morning Herald and The Age, Chris Lonergan, founder and Managing Director of Lonergan Research, DavidSkapinker, Australian Managing Director of Telum and TalkTrack host Shane Allison for adiscussion on the failures of polling and how this will impact public relations.Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Awards. Love them or hate them, PR Agencies live and die by them. With entries for the Public Relations Institute of Australia’s Golden Target Awards opening soon, we’re gathering the experts together to discuss what makes a great award entry, the pros and cons of entering Awards and the impact they can have on your career.Join our host Shane Allison, CEO and co-founder of Public Address and two of last year’s nation winners – Lisa Burling, founder of LBPR and Brian Olson, Communications Manager at Taylors Wines, as well as the new Chair of the Golden Target Awards judging panel, Jackie Crossman, Executive Director of Red Agency to talk all things Golden Target.www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Agencies are faced with the eternal debate – to focus on securing more big-ticket projects or steady retainers from trusted clients. This is being felt more than ever in agencies across Australia, and the world, as clients make a choice to shift more of their marketing – and PR – budgets towards projects. Dan Beaumont, MD of The Royals, recently wrote about this in Mumbrella, forecasting a ‘post-retainer world’ where the cyclical shift towards projects is being felt globally and locally, and may have a lasting impact on our business models. Join our host Shane Allison, CEO and co-founder of Public Address, Dan Beaumont, Mylan Vu, MD of Hotwire Global and Leilani Abels, MD of Thrive PR to discuss how this impact will be felt across the agency world, and what PR agencies can learn from the advertising models on the front of this.Read Dan's article here: https://mumbrella.com.au/what-will-happen-to-the-client-agency-relationship-in-a-post-retainer-world-575812Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

There's more to voting than a democracy sausage, with the political show of 2019 taking up more airtime than any other major international - or national - event. How should PR professionals respond to an election campaign, what are the opportunities and is anyone even interested in elections anymore? In this episode our host Shane Allison from Public Address will be unpacking everything that you need to know about the election campaign as a communications professional with Jody Fassina from Insight Strategy, and Steven Reilley from Lewis Global Communications, who will also will be sharing the results of the Global Marketing Engagement Tracker. Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

We all love to pitch for new business. Or do we? In episode four of TalkTrack, Shane Allison, CEO of Public Address, is joined by Lori Susko, Managing Partner - PR and Social at Creature Agency; Andy West, Group Chief Development Officer at Hotwire; and David Leahy, Creative Lead at Sefiani Communications Group/ PR Lead at JDRF to discuss a favourite topic of communications professionals: Pitching. The pitching process can be exhilarating, frustrating, rage-inducing, and incredibly rewarding. With failure rates for new business pitches far outnumbering success stories, how can agencies make better use of their time? Join our guests as they discuss: the merits of being brave under the pressure of a demanding client; tools and resources to avoid wasting time on unwinnable pitches; can industry bodies play a role in alleviating the pressure to pitch? Is there a possibility of agencies charging for pitches? Andy West from Hotwire on understanding the prospect's intentions prior to pitching: "Stalk on LinkedIn. It's one of the most valuable resources in a new business pitcher's armoury." Lori Susko from Creature Agency discussing the industry-wide failure rates of pitching: "70% of time is spent on work that goes nowhere. If you put a money figure on that." David Leahy from Sefiani/ JDRF in regards to multiple agencies lining up to pitch to the same client: "I think we're our own worst enemies in that respect." Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

A modern crisis bears many of the hallmarks of crisis from a prior age - companies or individuals do something that's unacceptable to society and need to respond. But crisis today have a different velocity, and a different impact on brands today then previously thanks to social and digital media. Join Paul Cheal, the Managing Director of Honner and the host of Smoke Signal, and Mylan Vu, the Managing Director of Hotwire Australia to hear about Hotwire's new report 'High-Stakes Leadership in a post-B2B world' where our guests discuss: What is a post-B2B world? How does this manifest in communications and issues/crisis? The future of issues management and authenticity in a crisis. To access the Hotwire report 'High-Stakes Leadership in a post-B2B world' follow this link https://www.hotwireglobal.com/feature/high-stakes-leadership-post-b2b-world, and to listen to Smoke Signal - a PR podcast - follow this link https://smokesignalpodcast.com/ Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

PR has been around for over 100 years, but explaining your job in PR to your parents always feels like talking to a martian about life on earth. Does this mean the PR industry has a PR problem? What is it and how can we fix it? Co-hosted by Symon Madry from Red Agency, and joined by special guests Susan Redden-Makatoa from Temple Search and PRIA, and Clementine Crowther, Sling & Stone's newly appointed Marketing Communications Manager. www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

What is the role of communications in solving the trust deficit? In this episode of TalkTrack, Shane Allison, CEO of Public Address, sits down with Richard Brett, CEO of OPR Agency; Nicole Webb, Founder and CEO of The Impact Agency; and Craig Badings, Partner of SenateSHJ to discuss the role of public relations in rebuilding trust in these uncertain times. This episode offers critical insights into the importance of purpose-driven communication and the responsibilities of communicators in today's decentralised economy of trust. Our guests ask: how can we as communicators counsel and manage our clients in an increasingly transparent environment? What role can PR play in restoring authenticity, honesty, and trust on behalf of our clients? Craig Badings from SenateSHJ on why 2019 is the time to be in communications: "We live in the most exciting era for PR professionals given the amount that's available to us in reaching different stakeholder groups." 03:23. Richard Brett from opr on the need for greater transparency across every communication channel and at the front line: "Everything is transparent today. We have an absolute duty to be truthful at all times." Nicole Webb from Impact Agency on the importance of selecting clients who have a strong understanding of the role of PR: "Any client that comes to us and uses PR as a verb we walk away" 14:38. Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Joseph McGuire is the author of "The Art of Reading your Clients & Prospects for Sales Negotiation & Recruitment" He provides a range of specialized profiling and training services to reveal the key skills to understanding non-verbal communication. Over the past 30 years he has developed a mastery of observational and listening skills to assist businesses. Joseph now focuses primarily on Executive Recruitment and Promotion, Negotiation, Sales, and Human Resources. His clients have included AbbVie, GECAS, Shannon Chamber, Pandora, the Public Relations Institute of Ireland, and Storyvault TV. He has contributed to TV and radio programmes, as well as magazine and newspaper articles. These include The Sunday Independent, The Herald, Ireland AM on TV3, Newstalk, Shannonside FM and others. https://clearsightcommunications.com

Joseph McGuire is the author of "The Art of Reading your Clients & Prospects for Sales Negotiation & Recruitment" He provides a range of specialized profiling and training services to reveal the key skills to understanding non-verbal communication. Over the past 30 years he has developed a mastery of observational and listening skills to assist businesses. Joseph now focuses primarily on Executive Recruitment and Promotion, Negotiation, Sales, and Human Resources. His clients have included AbbVie, GECAS, Shannon Chamber, Pandora, the Public Relations Institute of Ireland, and Storyvault TV. He has contributed to TV and radio programmes, as well as magazine and newspaper articles. These include The Sunday Independent, The Herald, Ireland AM on TV3, Newstalk, Shannonside FM and others. https://clearsightcommunications.com

This month's podcast features Dr Martina Byrne, chief executive of the Public Relations Institute of Ireland (PRII), who talks about how the public relations industry is changing, due to changing demand from clients and the fragmentation of the media industry. She speaks about some of the challenges facing PRII members, including staff retention and recruitment. She also discusses the lobbying register, saying that PR professionals are adhering to the legislation more than other relevant groups.

In this episode I speak to newly appointed National President of the Public Relations Institute of Australia – Sylvia Bell. Sylvia, who originally studied science, has for the past two decades worked in both in-house and consulting roles across the education, health and sciences sector. As a former member on the NSW PRIA Council, a fellow of PRIA and Chief Judge of the Golden Target Awards for the past two years, Sylvia brings a deep knowledge and passion for the industry. Sylvia has a clear mission in her role as PRIA President to advocate for the profession and be an authentic voice for the trends emerging in communications not only among the direct membership but the broader corporate community.

Jenny Muir is the Chief Council of Primary Communication, an Australian strategic communications agency. As one of Australia's leading communication professionals, Jennifer shares decades of experience in media relations, government policy development, strategic community and stakeholder engagement, and high level advocacy. Jenny is the National President of the Public Relations Institute of Australia and has been a member of the Mindframe industry Advisory committee since 2007. In this episode, you'll learn: Why the Public Relations Institute of Australia recognises over 1,200 job titles Where are the challenges and opportunities of communications? How can communicators become influential? How has technology allowed public relations professionals to create more value? Do executives understand how large the transformation of digital and communications is? Why the public sector should be more vulnerable and more human? Two ways to use the authentic first-person story   Follow Jenny Muir on Twitter @jennymuir Learn more about the Public Relations Institute of Australia Website | Twitter @PRIANational | Facebook Learn more about Primary Communication Website | Twitter @PrimaryCom | Facebook   Hosted on Acast. See acast.com/privacy for more information.

Jenny Muir is the Chief Council of Primary Communication, an Australian strategic communications agency. As one of Australia’s leading communication professionals, Jennifer shares decades of experience in media relations, government policy development, strategic community and stakeholder engagement, and high level advocacy. Jenny is the National President of the Public Relations Institute of Australia and has been a member of the Mindframe industry Advisory committee since 2007. In this episode, you'll learn: Why the Public Relations Institute of Australia recognises over 1,200 job titles Where are the challenges and opportunities of communications? How can communicators become influential? How has technology allowed public relations professionals to create more value? Do executives understand how large the transformation of digital and communications is? Why the public sector should be more vulnerable and more human? Two ways to use the authentic first-person story   Follow Jenny Muir on Twitter @jennymuir Learn more about the Public Relations Institute of Australia Website | Twitter @PRIANational | Facebook Learn more about Primary Communication Website | Twitter @PrimaryCom | Facebook  

In this episode I talk about digital influencers and how to effectively engage with them. • In social media news, Facebook introduces emojis on desktop, Insta Stories users’ out-number Snapchat and Facebook links Groups and Pages. • I interview John Carroll, CEO of the Public Relations Institute of Ireland about their digital influencer guidelines; • In shout-outs: Three digital influencer tools worth talking about; • Ask JSB; • In JSB’s column – How to engage effectively with digital influencers; and • Find out what cool new tool saved my working week.

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. In this special show coming to you from St. John’s Castle in Limerick, I discuss Fake News and its impact on the media and PR industry. In this episode: • In Social Media News I take a look at Facebook Stories • I interview Colm Ward from the National Union of Journalists, Carol Byrne, journalist with the Clare Champion and Cian Connaughton, President of the Public Relations Institute of Ireland about the implications of fake news on the media and PR industry. • In shout-outs: The three most common types of fake news; • In JSB’s column – How to combat fake news in the Digital Age; and • Find out what Fake Follower Audit tool saved my working week.

Public relations. As the many facets of the media and communications industry continue to converge, there are many who would tell you PR is doomed to fail. But with the federal government predicting that an extra 25,000 people will join the PR profession in Australia by 2019, surely there's more to the story.  The rapid growth of digital and social branded content has caused disruption across the PR sector, as traditional methods of communicating are replaced by modern techniques, data and analytics. This shift has brought with it many questions: What does the future of PR look like? What skills do PR professionals need to thrive in the modern industry? And why is there such grave concern for the future of this sector? This week on The CMO Show, Mark and JV are joined by Jennifer Muir, national president of the Public Relations Institute of Australia (PRIA) and general manager at Primary Communication. With more than 20 years experience in the PR and communications landscape, Jenny brings fresh insight and new experiences to her role with PRIA, and to the future of the PR industry more broadly.

For the first time in Canadian history, a Prime Minister appointed a caucus that was 50 per cent female and 50 per cent male. When asked why he chose to make this bold statement he respond: because it is 2015. This moment of history prompted the hosts of Young PR Pros, Kristine D'Arbelles, Julia Kent and Ross Simmonds, to discuss gender and ethnic equality in the work place. We start the conversation with analyzing the current landscape. Ross says the best way to get more women in managing roles is to hire more women managers. These women become role models and create generations of aspiring women managers. Julia agreed, but warned about the dangers of filing quotas - i.e. hiring based on gender and not merit. We then chat about pay equality, which is a hot topic in world news. Ross suggests we should be open and transparent about pay. Organizations should share with all their employees what everyone makes, it doesn't have to be tied to an individual, but to a title or level in the organizations. This empowers employees to ask for a fair wage. Kristine notes that young professionals don't always have the skills to negotiate pay, yet they should. She suggest doing research and using tools to figure out a fair wage. Here are a few tools: A toolkit for woman seeking a raise from the New York Times. Globe and Mail lays out what a public relations professional should expect to make in Canada. The Public Relations Institute of Australia has a few suggested tools for professionals in Australia seeking a raise. Or try PayScale, a company that links individuals and businesses to the largest salary profile database in the world. Have you asked for a raise? What was your experience? Would you feel weird if you got a job because your race or ethnicity over your qualifications? Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, @kentjulia, or @thecoolestcool

Jocelyn Hunter is managing director  of Melbourne-based Bench PR; has over 16 years' PR experience spanning big brands to small start-ups in the UK and Australia. In 2012 she was listed as one of the the top ten female technology entrepreneurs in Australia and is a mentor for the Public Relations Institute of Australia (PRIA). In this episode of Reputation Revolution, Jocelyn chats with Trevor Young about what's required to cut through and get noticed by the media, print journalists in particular. She says aspiring thought leaders need to be informed if they're going to talk to the press and highlights the importance of having a strong opinion about the topic or issue you wish to be known for.

In this episode, Colin returns from the confines of a Panda (long story) to join Brett and Steve on the Courtesy Bus to memories of a great Adelaidean who died this week in her 100th year - Lillian Field AKA Steve's Grandma. Through her life we pick up on some interesting things from Adelaide's Yesterdays. Naomi Simson from RedBalloon drops inserts her quick thoughts about Adelaide while communicators, Cindy and Steve Crescenzo share some thoughts about the Adelaide Visa Council during their stay in the Barossa Valley for the Public Relations Institute of Australia national conference. The South Australian Drink Of The Week is courtesy of The Hills Cider Company - some Apple, Pear, and Apple and Ginger ciders to really twist the tastebuds. Plus the usual bits and pieces, Adelaide Visa Council, stories without notice and music from The Saucermen Support the show: https://theadelaideshow.com.au/listen-or-download-the-podcast/adelaide-in-crowd/ See omnystudio.com/listener for privacy information.