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O Tesouro Nacional tomou uma decisão drástica e cancelou um leilão de venda da dívida pública no dia 22 de junho, consolidando um dos eventos fiscais mais importantes do anoO governo não conseguiu formar preço nas taxas de juros desejadas, revelando uma forte desconfiança do mercado.A dívida pública federal ultrapassou R$ 12 trilhões, alcançando cerca de 94% do PIB e o nível mais alto em cinco anos. Apenas no mês de maio, o governo gastou cerca de R$ 100 bilhões com juros, acumulando mais de R$ 1 trilhão nos últimos 12 meses. Neste vídeo, fazemos uma análise profunda sobre o atual cenário econômico e o que isso significa para o seu dinheiro.00:00 - O cancelamento do leilão da dívida pública00:27 - O déficit fiscal e a dívida de R$ 12 trilhões02:00 - Por que o mercado está recusando o Tesouro IPCA (NTN-B)?03:26 - Quem são os principais compradores da dívida do governo?04:22 - O impacto do IOF na captação da Previdência (VGBL)06:23 - Fundos de investimento vs. Pessoas físicas na compra de títulos09:55 - A diferença fundamental entre gerir o orçamento e gerir a dívida11:20 - A perigosa mudança no perfil da dívida pública brasileira13:05 - Como proteger seu patrimônio com a consultoria da Liberta Wealth14:36 - Aumento de impostos, intervencionismo e a recusa em cortar despesas17:19 - Por que não podemos comparar a dívida do Brasil com a do Japão?18:59 - A urgência de um ajuste fiscal profundo
Ela começou a carreira como modelo aos 14 anos, morou em diversos países e, anos depois, transformou uma ideia de R$ 30 em uma das maiores plataformas de moda do Brasil. Neste episódio, Thaís Roque conversa com Manuela Bordasch sobre a criação do Steal The Look, os anos sem lucro, a venda da empresa para o Magalu, a rara decisão de recomprar o próprio negócio e os aprendizados de liderar uma marca que impacta mais de 6 milhões de pessoas por mês. A conversa também passa por dinheiro, independência financeira feminina, maternidade, o nascimento do Aldeia, liderança, sociedade, timing, intuição e os desafios de construir negócios relevantes em um mundo cada vez mais acelerado. Um episódio sobre empreendedorismo, coragem e a arte de recomeçar quando todo mundo acha que a história já terminou.Vambora entender como esse sucesso aconteceu?Toda semana tem novo episódio no ar, pra não perder nenhum, siga: Ecossistema de negócios: https://trcircle.com/Para empreendedoras que estão começando: https://trcircle.com/tr-start/Instagram Thais: https://www.instagram.com/thaisroque/ Link da Manu:Insta - https://www.instagram.com/manuelabordasch/Mala de viagem:Como ser mãe - Vera IaconeliJamie OliverChefs TableEquipe que faz acontecer:Criação, roteiro e apresentação: Thais RoqueConsultoria de conteúdo: Beatriz FiorottoProdução: José Newton FonsecaSonorização e edição: Felipe DantasIdentidade Visual: João Magagnin
Januscape: falha crítica do Linux ficou 16 anos 'escondida'. WhatsApp prepara nuvem própria para guardar backup de conversas. PL dos Games Vivos deve ser votada com urgência e não é politicagem, diz criador. Samsung Galaxy Watch 9 e Watch Ultra 2 têm detalhes vazados; saiba tudo. Donos do Galaxy S26 Ultra reclamam de mancha avermelhada na tela. Spotify ganha chatbot de IA próprio para interagir com o app e buscar músicas. Busca do Windows 11 ganha visual mais limpo e fim de anúncios nos resultados e IBM está a beira da morte?
Em julho de 1890, Vincent Van Gogh saiu para pintar como fazia quase todos os dias. Horas depois, voltou gravemente ferido por um tiro e morreu dois dias mais tarde. Durante mais de um século, sua morte foi considerada um suicídio. Mas será que essa história é tão simples assim? Neste episódio, eu te conto toda a trajetória de Van Gogh: sua infância na Holanda, os anos como missionário entre mineiros na Bélgica, a revolução artística em Paris, a amizade com Paul Gauguin, o episódio da orelha e as teorias que, mais de cem anos depois, voltaram a colocar sua morte em discussão.Locais mencionados no episódio:Museu Van GoghTodas as cidades que ele passou e foram citadas nesse episódio: Zundert, Zevenbergen, Tilburg, Haia, Amsterdã, Etten, Drenthe, Nuenen, Londres, Ramsgate, Isleworth, Bruxelas, Borinage, Antuérpia, Paris, Arles, Saint-Rémy-de-Provence, Auvers-sur-OisePara contato, parcerias e sugestão de episódios, envie um e-mail para: contato@passaporteprocrime.comAjude a manter o Passaporte pro Crime no ar! Apoie o projeto via:Apoia.se: https://apoia.se/passaporteprocrimePatreon: patreon.com/PassaporteproCrimeOs guias de viagem do Passaporte pro Crime já estão disponíveis! Garanta já o seu: https://linktr.ee/passaporteprocrimeFique por dentro das novidades via:Instagram: @passaporteprocrime / @andressaisferTikTok: @andressa.isfer
Reputation isn't your shadow anymore. It's your operating system. It's no longer something you manage. It has already been decided, by AI, based on patterns inside your organization you may not even know exist. Most leaders still think about reputation the old way: crisis plans, issue management, damage control after the fact. But AI now reads every signal a company puts out and connects them across every location and every stakeholder, drawing its own conclusion about who you really are. A bad manager in one city used to stay local. Now it can become your global reputation by tomorrow morning.There is a scale that runs from head in the sand to full reputation architect, and most organizations are stuck somewhere in the middle, reacting instead of designing. This episode gets into why reputation now functions like a credit score, why one recent report put a seven trillion dollar number on it globally, and why the real work ahead is not protecting your brand but architecting the patterns underneath it, before AI does that job for you. Listen For3:35 Why should organizations stop managing reputation and start architecting it?5:13 How does reputation become operational currency across an organization?7:48 Why is brand more than a logo or a “cowboy hat”?10:45 How is AI becoming a stakeholder in your reputation?16:35 How can leaders tell if they are reacting, managing, or architecting reputation?Guest: Bonnie Caver, Reputation LighthouseLinkedIn | Website | Company LinkedInDoug DownsSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletter Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show
Kencan Dengan Tuhan - Sabtu, 11 Juli 2026Bacaan: "Janganlah kamu menghakimi, maka kamu pun tidak akan dihakimi. Dan janganlah kamu menghukum, maka kamu pun tidak akan dihukum; ampunilah dan kamu akan diampuni." (Lukas 6:37)Renungan: Pada tahun 1947, Corrie ten Boom baru bebas dari kamp konsentrasi Nazi. Keluarganya dibunuh karena menyembunyikan orang Yahudi. Suatu hari setelah perang, ada seorang pria datang ke KKR yang dia pimpin. Pria itu dulu adalah penjaga kamp tempat adik Corrie meninggal. Dia ulurkan tangan dan berkata: "Bisakah anda mengampuni saya?" Sekujur tubuh Corrie kaku. Ingatan tentang adiknya, tentang kamar gas, semua kembali. Dalam hati dia berteriak: "Tuhan, aku tidak bisa!" Lalu dia berdoa singkat: "Yesus, tolong aku." Dan dengan kekuatan dari Tuhan, dia menjabat tangan pria itu. Air matanya jatuh. Beberapa tahun kemudian Corrie menulis: "Pengampunan adalah tindakan kehendak, bukan perasaan. Begitu kita mau mengampuni, Tuhan yang memberi rasa damainya." Ada tiga perintah yang saling terkait dalam bacaan Injil di atas. Pertama, "Janganlah kamu menghakimi" Berhentilah menjadi hakim atas hidup orang lain. Kita tidak tahu semua cerita di balik kesalahan orang tersebut. Kedua, "Janganlah kamu menghukum". Berhentilah membalas. Jangan memenjarakan orang dengan perkataan dan sikap dingin kita. Ketiga, "Ampunilah dan kamu akan diampuni". Inilah kuncinya. Ukuran pengampunan kita ke orang sama dengan ukuran pengampunan Tuhan ke kita. Yesus tidak berkata "lupakan kejahatan". Dia berkata "ampunilah". Orang yang terus menghakimi dan tidak mengampuni, dia yang paling tersiksa duluan. Corrie bisa menjabat tangan musuhnya bukan karena dia kuat. Tapi karena dia memilih taat dulu pada Tuhan, baru kemudian Tuhan memberinya kekuatan. Hari ini Yesus bertanya ke kita: "Ada nama siapa yang masih kau tahan di hatimu untuk diampuni?" Tuhan Yesus memberkati. Doa:Tuhan Yesus, ampunilah aku karena sering cepat menghakimi dan lambat mengampuni. Hari ini aku mau taat pada firman-Mu. Aku memilih mengampuni (sebutkan nama orang).... Isilah hatiku dengan kasih-Mu supaya aku bisa membebaskan orang lain, dan aku pun dibebaskan. Amin. (Dod).
What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room? The new IABC International Chair calls this an “unconference” model. And it's one glimpse of how professional associations can evolve: by creating space for communicators to learn directly from one another. Also in this episode – why community, credibility, and connection matter more than ever in a profession being reshaped by AI, shrinking budgets, and rising expectation, the changing role of communicators in the age of AI, and why earned media, credible third-party sources, FAQs, and even the press release may be gaining new relevance in AI search. Listen For4:13 Why was the ABC Designation Considered Tougher than the SCMP?5:34 How is AI Making Earned Media and Press Releases Valuable Again?8:09 Why Should Communicators Bring FAQ Pages Back for AI Search?9:56 Why are Chief Communications Officers Gaining a Stronger Seat at the C-Suite Table?17:11 How Is IABC Rethinking Chapters With Community Models and Unconferences?Guest: Richard Kies, Incoming IABC International ChairLinkedIn | Bio PageDoug DownsSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show
Non ci sono divieti né moniti che servano. Neanche le disgrazie avvenute - l'ultima il giorno di Pasquetta con la morte di un 21enne padovano - hanno scoraggiato le acrobazie di chi vede nella Pria un parco dei divertimenti senza frontiere.
In this week's episode of the Brain & Life Podcast, co-hosts Drs. Daniel Correa and Katy Peters are joined by author, educator, and neurologist Dr. Pria Anand. Together, they discuss the wonder and complexity of the human brain, and how storytelling, culture, and curiosity shape our understanding of neurologic illness and identity. Pria shares insights from her book, The Mind Electric, including the role of narrative in medicine, the resilience of memory, and why humility matters in neurologic care. They also explore the future of neurology, the importance of sleep and self-care, and how science and the humanities can work together to improve patient care. Additional Resources The Mind Electric: A Neurologist on the Strangeness and Wonder of Our Brains How are Mental Health and Brain Health Connected? Healing Words: Writing About Her Traumatic Brain Injury Helps the Author Make Sense of Her Recovery Brain & Life Podcast Episodes on Similar Topics Exploring the Science of Everyday Wonder with Dacher Keltner The Secrets of Synesthesia with Dr. Joel Salinas Memory and Your Brain, Explained We want to hear from you! Have a question or want to hear a topic featured on the Brain & Life Podcast? · Record a voicemail at 612-928-6206 · Email us at BLpodcast@brainandlife.org Social Media Guests: Dr. Pria Anand @bmcneurology Hosts: Dr. Daniel Correa @neurodrcorrea; Dr. Katy Peters @KatyPetersMDPhD
As a communications professional you're operating in the most complex information environment in history. Misinformation. Disinformation. AI generated deepfakes of executives saying things they never said. Audiences who have stopped trusting what organizations tell them. Employees who can't tell what's real. And somewhere in the middle of all of that noise you're still expected to move people. To make them understand something, feel something, and do something. With the same frameworks you have always used.Dianne Chase has written a book that argues the profession needs a North Star more than it needs another tactical playbook. She's the past International Chair of IABC, past Chair of the IABC Southern Region, and current president of IABC Charlotte. Her book is called The Seven C's of the New Communications Compass. And the argument she makes is both simple and urgent: in an era of collapsing trust, the communicators who will matter most are not the ones with the best tools. They're the ones who remembered to be human.This episode was recorded on location in Toronto in June 2026 at IABC World Conference Listen For3:16 What Are the Seven Cs of the New Communications Compass?6:16 Why Should Organizations Build Relationships Instead of Transactions?8:19 How Does Compassion Become Empathy in Action?13:09 Why Does Community Matter to Purpose-Driven Brands?17:10 How Should Communicators Measure What Really Matters?Guest: Dianne Chase, President IABC Charlotte, past International Chair IABC, past Chair IABC Southern RegionWebsite | LinkedInDoug DownsSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show
Como conduzo a minha vida
Bahasa Indonesia Bersama Windah (for intermediate Indonesian language learners)
https://www.patreon.com/windahTranskrip: https://www.patreon.com/windah/posts/221-pengantin-162042866?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_linkTerjemahan: https://www.patreon.com/windah/posts/eng-221-pria-out-162042726?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_linkDi episode ini, aku membahas satu video pernikahan yang viral di internet. Di dalam video ini, si pengantin pria pingsan setelah melihat istrinya. Kenapa, ya? Dengarkan episode ini!Tautan video: https://www.instagram.com/reel/DZsIjd3zPjz/?igsh=MWZmcHVnbmp2MDFvYg==Terima kasih banyak atas dukungannya untuk:SAHABAT WINDAHAkiramJayNyong Jago Bob GenericJohn nyMartin JankovskýWilliam ChenDawid GerstelDnsSebastianAlexander ScholtesJrobabuja11 RoboNicholai LidowAliteJack William HusbandsAndre ChampouxDemiKatherine WalkerLino ArboledaLeon KwekCameron Edinger-ReeveIsmail OtchiChrisRussell BarlowMary Pope帥志 Shuai Chih LinBjornrappangeHossein KhoshtaghazaParis LuckowskiMatthew O'ConnorRussell OgdenYaszalixBart van de KampArthur NazaryanDaniel KaposiEmily HuangBenjamin SayHa Nguyen Jena StringerFrédéric UhrweillerQuran and sunnahEdward HearnJennifer Foley태용 심Cameron ClarkOxana SaimoAudrey DeliviaJohn RichardsonMarkRuby den BoerTata HelenkiRowenaRolandJoey ProwCarmen ChuiAngelia OngCatherine Collier AntjeChanatip TatiyakaroonwongHariyanto H.kaydee donkersDavid McLeanTomo振 袁Bali SamRuRu_pagino GroenevelJeshua MorrisseDaniel GrahamKartikaTed ChanTomiGiacomo GrisonGeorgeJulia LDerynAndrewAndrew Joesoef宇豪 蔡JoeSLMatt潤菁 李TEMAN WINDAHJohn McBrideP. Clayton D. Causey, CT Vanessa HackJohn ShumLuis PaezCraig RedriffMariusCharlotteJonny 5Jose LorenzoJeremyLulunMadeleine MillerAngelo CaonRossi von der BorchSicily FiennesMeredith R NormanTim DoolingDevin NailAlissa Sjuryadi-TrowbridgeBillEric EmerTarquam James McKennaAmanda BlossStephen MBen HarrisonNaota YanagiharaHans WagnerJustin WilsonZane RubaiiBenjaminAlexH HMatt WintersAlec MitchellVinceBertiAtsuko MaenoMosaStephen GrahamColleen Thornton-WardAilise Sweeney-LoweJimmyYng KenjicnxuFlorian HopfKurt VerschuerenJoakimRyosuke SudaBerberJeroen VellekoopMatthewTakeshi YamafujiNatePatrickMiquelFeeJingle YanMathias朗 桑田Ben PlayfordLauraKenji YanaguRicky ZhangVacanza Tropicale惠羽 蔡Sophie Hoestereyこ ぱるDouglas HerrickTim SomervilleFSF BEddoMarc EberJin Kimivy babyDevlin KuyekDawn TanNeoKimchiSpiritPaulie MoraPaula BradleyRoman PicardMartin AwalYohiEnrico WelderYoichiroKatoRoanna MTacoButter동원 이MojaNabi KunisadaTDaniel Tanlego meister昭儒 吳Thanh-Nhi VoJ YonkmanMarjaAndrea Deckeroc RMatteo FarciJohan MiFrankMichael SpagonIsabel TeoMasaDannyMark SeemanpillaiNicky BrownEstelle蕾 戴倫 阿David Kasakeijan-RossTakuAniek ReindersPhilippАндрій Шпакyeongeun ohPENDENGAR SETIAColumba TierneyHH JorgensenAmina AljehaniCamilleAninda P.A.F拓也 高山匠海 杉本 Iga KomarJaime NoriegaEdmund Tannina mengАндрей ТутаевAzharra Al FaridLitaTwindadfrankStephen Wellesley-SquiresAnnayi xue sunEdwin HantsonGabriel Adler
Send us a note about this episode. We'll reply and thank you on a future episodeCommunications has always been built around a sender mentality. We decide what people need to know, we package it, we push it out. That model came from journalism and broadcasting, three networks, eleven o'clock news, one message for everyone. It made sense then. The infrastructure has changed completely since. Audiences have become producers. People choose what they consume, when they consume it, and they unsubscribe from what no longer serves them.That transformation happened entirely in the outside world. Inside organizations, almost nothing changed. And the question this episode keeps coming back to is a simple and uncomfortable one: why are we still broadcasting when everything outside us has already moved on?This episode was recorded ON LOCATION at IABC World Conference in Toronto in June 2026.Listen For4:34 How did audiences become producers of their own news and information?6:16 Why does internal communication need to become recipient-driven?9:33 How can communicators create identity moments that cut through white noise?11:28 How did opening in Spanish create a powerful diversity and inclusion moment?16:51 How is AI changing the communicator's role from creator to prompt strategist? Guest: Brad WhitworthLinkedIn The IABC Handbook of Organizational CommunicationThe IABC Guide for Practical Business Communication: A Global Standard PrimerDougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
Este conteúdo é um trecho do episódio: "Herbalife: de catálogo tradicional a comunidade global de bem-estar"Nele, Jordan Rizzeto, Vice-Presidente de Marketing e Novos Produtos para América Central e Sul América da Herbalife, explica como a empresa transformou a experiência pessoal do distribuidor em seu principal argumento comercial. Ele detalha como o processo de treinamento entre pares, a criação de conteúdo autêntico nas redes sociais e o conceito de "produto do produto" constroem uma rede de vendas que escala sem perder credibilidade. Ficou curioso? Então, dê o play!Assuntos abordados:Venda direta digital;Creator economy;Treinamento entre pares;Autenticidade em escala.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato: osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #customerexperience
O 'Doa a Quem Doer' desta semana conta a realidade de dois irmãos em que um está doente e o outro suicidou-se, mas deixou uma carta a pedir para cuidarem do irmão Rui.
A Sol Rara (@solraraescritora no insta) (@asolrara no tiktok) tem 25 anos e cresceu dentro de uma relação familiar marcada por críticas constantes, comparação entre irmãos e uma necessidade interminável de aprovação. Desde criança, ouviu comentários dolorosos sobre aparência, comportamento e valor pessoal, enquanto via o irmão receber um tratamento completamente diferente.Com o tempo, ela tentou conquistar amor sendo “a filha perfeita”. Entrou em uma faculdade federal, se formou, virou professora e fez tudo o que acreditava que faria finalmente ser enxergada com carinho. Mas por trás disso existia uma autoestima destruída, ansiedade, culpa e a sensação de nunca ser suficiente.Foi ao conhecer um outro lado da própria feminilidade e da própria relação com a autoestima que Sol começou a questionar tudo o que ouviu durante a vida. Pela primeira vez, percebeu que podia ser admirada, valorizada e vista de uma maneira totalmente diferente da narrativa que cresceu escutando dentro de casa.No Desabafo de hoje, ela fala sobre mãe narcisista, favoritismo familiar, infância difícil, busca por aprovação, autoestima feminina, comparação entre irmãos e os impactos emocionais de crescer sem acolhimento dentro da própria família.Um relato sobre dor, identidade, pertencimento e a tentativa de reconstruir a própria imagem depois de anos sendo diminuída.
O Flamengo apresentou novidades importantes na reunião de prestação de contas realizada na Gávea. Ricardo Hinrichsen, diretor de marketing do clube, explicou a criação da área de CRM, o uso de um data lake com mais de 10 milhões de CPFs, a meta de 70 mil torcedores por jogo, o lançamento da marca própria Gávea, a retomada do e-commerce e o novo site oficial do Flamengo.O clube também vai concorrer no Cannes Lions com a campanha Nação na ONU, reforçando sua estratégia de posicionamento internacional.QUER FALAR E INTERAGIR CONOSCO?: CONTATO I contato@serflamengo.com.br SITE I serflamengo.com.brTWITTER I @BlogSerFlamengoINSTAGRAM I @BlogSerFlamengo#Flamengo #NotíciasDoFlamengo #marketing
Lives Amorosidade
Lives Amorosidade
Send us a note about this episode. We'll reply and thank you on a future episodeEvery communications campaign you have ever built had a choice architecture inside it. The order you sequenced your calls to action. The option you listed first in a petition. The default you set in an employee survey. The way you structured a crisis response. You made all of those decisions. Some of them deliberately. Most of them by instinct, habit, or convention. And the difference between those two things, between deliberate design and accidental design, is the difference between a campaign that moves people and one that wonders why nobody moved. This episode was recorded live on stage at the IABC World Conference in Toronto on June 14th, 2026, in front of an audience of communications professionals from around the world. Listen For4:20 What Choice Architecture Means5:52 The Default Effect6:50 Printer Defaults Example8:15 Removing Friction from Sign-Ups9:31 The EAST Framework Guest: Ann-Marie BlakeWebsite | True Website | LinkedInDougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
Você consegue aproveitar a própria companhia?Neste episódio do Juliana Goes Podcast, conversamos sobre solidão, solitude, autoconfiança, amor-próprio e a importância de aprender a estar bem consigo mesma.Compartilho histórias pessoais, reflexões sobre maturidade, inteligência emocional e os aprendizados que transformaram minha relação comigo mesma ao longo dos anos.Você vai entender por que a solitude pode fortalecer sua autoestima, sua resiliência emocional e sua capacidade de viver com mais autenticidade.Um episódio para mulheres que desejam se conhecer melhor, reduzir a dependência de validação externa e construir uma relação mais saudável consigo mesmas.Porque uma das relações mais importantes da sua vida é aquela que você constrói com você.
A sua intuição está falando ou você aprendeu a não escutá-la? Descubra os principais motivos que fazem tantas pessoas duvidarem da própria percepção e como voltar a confiar na voz que existe dentro de você.
O caso da menina que ligou para o 112 a falar em código revela a importância da perícia policial. A primeira intervenção presidencial do 10 de junho é criticada pela falta de substância do discurso.See omnystudio.com/listener for privacy information.
Neste episódio do Economia & Negócios, José Inácio Pilar e Patricia Chaccur discutem sobre campanhas de marketing que não apenas fracassaram, mas geraram perda de reputação e prejuízos bilionários para marcas icônicas.Jaguar, Tesla, Havaianas e Nike são alguns dos casos que mostram como decisões equivocadas de branding podem gerar rejeição do público, boicotes e destruir legados. Contando com a experiência da Patricia Chaccur, que ocupou posições de liderança à frente da comunicação de marcas globais como Nike e Avon, a análise destes casos recentes revela os principais fatores que levam uma marca a perder confiança e conexão com seus consumidores.Em um ambiente polarizado e sensível a questões culturais, mudanças bruscas de posicionamento e campanhas desconectadas do público-alvo podem custar décadas de construção de marca. Entre os temas abordados: * O colapso da Jaguar após seu controverso reposicionamento * A crise de imagem da Tesla associada ao comportamento de Elon Musk * O boicote histórico enfrentado pela Bud Light *O caso Havaianas e a polêmica do “pé direito” * A crise de identidade da Nike e os erros recentes envolvendo a Seleção Brasileira. * O que empresas e profissionais podem aprender com campanhas que deram errado.#Marketing #ErrosDeMarketing #Branding #Nike #Tesla #Jaguar #Havaianas #Negocios #EstudoDeCaso #CriseDeImagem
O Flamengo lançou oficialmente a Gávea, sua primeira marca própria de lifestyle. A iniciativa representa uma nova etapa da estratégia comercial rubro-negra e busca levar a identidade do clube para além dos estádios.Neste vídeo analisamos os objetivos da nova marca, o posicionamento premium da coleção, os preços divulgados, os desafios do projeto e o potencial de geração de receitas para o Flamengo nos próximos anos.Será que a Gávea pode se tornar uma referência no mercado brasileiro de moda ligada ao esporte?QUER FALAR E INTERAGIR CONOSCO?: CONTATO I contato@serflamengo.com.br SITE I serflamengo.com.brTWITTER I @SiteSerFlamengoINSTAGRAM I @SiteserFlamengo#Flamengo #NotíciasDoFlamengo #Libra
Send us a note about this episode. We'll reply and thank you on a future episode“Journalism is dead.” You've heard it. You've probably said it. And honestly, the evidence seems pretty hard to argue with. Newsrooms gutted, trust in tatters, cable news turned into a gladiator sport. But what if that story, the one we keep telling about journalism, is itself bad journalism? Neil Brown thinks so. He's a 40-year editor and president of the Poynter Institute, and he is, by his own admission, an optimist about the media. When he tells you why, it might genuinely change how you think about where good information comes from. Listen For:04:09 What Makes Someone a Journalist Instead of Just a Publisher?06:22 Why Does Democracy Need Real Journalism?12:24 Can Local Journalism Rebuild Public Trust?13:03 How Did the Baltimore Banner Turn Bus Data Into Accountability?17:30 What Responsibility Does the Audience Have in Fighting Misinformation?Guest: Neil Brown, Chairman of the Board and President at Poynter Institute for Media StudiesWebsite | LinkedIn | Facebook | TikTok | BlueSky | Threads | YouTube Doug DownsSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
Ja votou no iBEST na Iconografia da Historia?https://premioibest.vote/228478432Venha visitar a nossa Loja:https://iconografia-da-historia-3.myshopify.com/?utm_medium=product_shelf&utm_source=youtubeSiga nosso canal de CORTES:https://www.youtube.com/@IconografiadaHistoria-cortesAJUDE-NOS A MANTER O CANAL ICONOGRAFIA DA HISTÓRIA: Considere apoiar nosso trabalho, participar de sorteios e garantir acesso ao nosso grupo de Whatsapp exclusivo: https://bit.ly/apoiaoidhSe preferir, faz um PIX: contato@iconografiadahistoria.comNos acompanhe no Spotify @iconocastSiga ICONOGRAFIA DA HISTÓRIA em todas as redes: https://linktr.ee/iconografiadahistoriaoficialSiga o JOEL PAVIOTTI: https://bit.ly/joelpaviottiApresentação: Joel PaviottiTexto e roteirização: Adriana de PaulaRevisão: Joel PaviottiCâmera e produção: Fernando ZenerattoEdição: Fernando ZenerattoDireção: Fernando Zeneratto / Joel Paviotti
Ja votou no iBEST na Iconografia da Historia?https://premioibest.vote/228478432Venha visitar a nossa Loja:https://iconografia-da-historia-3.myshopify.com/?utm_medium=product_shelf&utm_source=youtubeSiga nosso canal de CORTES:https://www.youtube.com/@IconografiadaHistoria-cortesAJUDE-NOS A MANTER O CANAL ICONOGRAFIA DA HISTÓRIA: Considere apoiar nosso trabalho, participar de sorteios e garantir acesso ao nosso grupo de Whatsapp exclusivo: https://bit.ly/apoiaoidhSe preferir, faz um PIX: contato@iconografiadahistoria.comNos acompanhe no Spotify @iconocastSiga ICONOGRAFIA DA HISTÓRIA em todas as redes: https://linktr.ee/iconografiadahistoriaoficialSiga o JOEL PAVIOTTI: https://bit.ly/joelpaviottiApresentação: Joel PaviottiTexto e roteirização: Adriana de PaulaRevisão: Joel PaviottiCâmera e produção: Fernando ZenerattoEdição: Fernando ZenerattoDireção: Fernando Zeneratto / Joel Paviotti
Send us a note about this episode. We'll reply and thank you on a future episodeEvery PR professional has sat in a meeting where leaders ask you to “show up in AI”Here's the problem. The AEO/GEO industry has built an entire measurement apparatus around citations… the moment an AI visibly names your brand. But the research shows that moment is essentially an echo of a decision that was already made, upstream, in conversations that left no trace. Brands have been optimizing for the receipt, when the purchase decision happened days ago.The deeper irony is that the work which does move the needle in those invisible conversations looks exactly like what PR teams have always done. Original research. Expert voice. Earned credibility. Third-party validation. The toolkit that has historically been the hardest to attribute is, it turns out, the one doing the most work in the AI era. The people who were always right about what good looks like just never had the data to prove it… until now.Listen For3:35 Why Does AI Influence Start Before the Conversion Stage?7:41 Is AEO Really Just Earned Media Strategy in Disguise?10:09 What Are the Three Levers That Shape AI's View of a Brand?13:13 Are “Hey AI” Pages and Schema Tricks Ethical or Effective?15:49 How Can PR Teams Prove Earned Media Builds AI Influence? Guest: Tom Rudnai, Founder and CEO Demand-GeniusWebsite | X | LinkedIn DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
Hoje Thais entrevista a atriz e autora Mônica Martelli, que é nascida em Macaé, que teve seu primeiro sucesso na carreira aos 37 anos, sua primeira filha aos 41 anos e redescobriu o amor após os 50. Mônica nos mostra que o sucesso tem um timing próprio para acontecer e, inclusive, nos explica o que é esse termo para ela. Um exemplo de mulher, com uma força vital e voz que movimentam milhares de pessoas.Criadora de Os homens são de marte e é pra lá que eu vou, e sua atual peça Minha vida em Marte, já levou aos teatros mais de um milhão de pessoas, e continua a encantar Brasil a fora.Vambora entender como essa carreira aconteceu?Toda semana tem novo episódio no ar, pra não perder nenhum, siga: LinkedIn: https://www.linkedin.com/in/thaisroque/Instagram Thais: https://www.instagram.com/thaisroque/ Instagram DCNC: https://www.instagram.com/decaronanacarreira/TikTok: https://www.tiktok.com/@decaronanacarreiraYouTube: https://www.youtube.com/@Decaronanacarreira?sub_confirmation=1NewsletterAssine a nossa news! http://eepurl.com/hSpO4DThaís vesteRoupa - D-Gaia - https://www.instagram.com/dgaia/Sapato - Arezzo - https://www.instagram.com/arezzo/Brincos - Andressa Delamuta - https://www.instagram.com/andressadelamuta/Styling - André Puertas - https://www.instagram.com/andrepuertas/Cabelo e Make - Cristian Dallé - https://www.instagram.com/crisdalle/Links da Mônica:Instagram - https://www.instagram.com/monicamartelli/Mala de viagem:Sociedade do cansaço - https://amzn.to/3IQW4h8Cartas a um jovem poeta - https://amzn.to/3N5WwdZFilho da mãe - https://www.youtube.com/watch?v=_eMbqGR83IYA morte é um dia que vale a pena viver - https://amzn.to/43hxrTeEquipe que faz acontecer:Criação, roteiro e apresentação: Thais RoqueConsultoria de conteúdo: Alvaro LemeSupervisão: José Newton FonsecaSonorização e edição: Felipe DantasIdentidade Visual: João Magagnin
Send us a note about this episode. We'll reply and thank you on a future episodeThere is a prayer that crisis communicators have been quoting for decades. “Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”It sounds right. It feels grounding. But maybe it's been pointing us in the wrong direction the whole time. The problem is the concept of CONTROL. Because control, in a crisis, is a myth. And every strategy built on the assumption that you can control the outcome of a crisis is a strategy built on sand. Let's replace that idea with INFLUENCE. Doing that replaces an entire philosophy.Alongside that shift comes something more uncomfortable… the suggestion that when a crisis hits, the quality of your advice has almost nothing to do with your frameworks, your playbook, or your years of experience. It has to do with who you are as a human being. As a parent. As a citizen. As a person who is also living through the same world your client is trying to navigate. The professional and the person are not separate. And pretending they are, may be the most dangerous crisis communication strategy of all. Listen For3:41 Why Are Global Risks Becoming More Connected and Harder to Manage?6:09 Is Employee Mental Health a Bigger Business Risk Than AI?9:32 Why Do Companies Know the Risks but Still Fail to Prepare?11:20 What Is “Agency” in Crisis Communications and Why Does It Matter?14:29 How Can Leaders Use Empathy and Understanding to Respond to a Crisis?Guest: Rod Cartwright, Principal, Rod Cartwright ConsultingEmail | Website | LinkedIn 2026 Reputation, Risk, and Resilience Report DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
Send us a note about this episode. We'll reply and thank you on a future episodeThis episode was first published in May 2021.Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.Guest Rory Sutherland, Vice chairman Ogilvy UKWebsite To book Rory for your event emailCanadian Nudge Team = BeSci Team UK Nudge Team = Behavioural Insights Team Australian Nudge Team = Behavioural Economics Team of Australia American Nudge Team = Social and Behavioural Sciences Team Stories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
Acusada injustamente de roubar um anel, uma jovem grávida passou horas sendo agredida, ameaçada e torturada dentro da casa da patroa. O mais chocante? A própria agressora gravou áudios detalhando tudo com frieza impressionante. Agora surgem denúncias envolvendo policiais, omissão e um passado marcado por acusações parecidas. Até onde essa história realmente vai? #crimesreais #investigacaocriminal #casosreaisAssista também: https://www.youtube.com/playlist?list=PLM8urkUnySVAN4HeD8Xh_QQV1QyDpBzJeSe você curte conteúdo True Crime, inscreva-se no canal e considere se tornar membro! Seu apoio é fundamental para manter o jornalismo investigativo independente!
Send us a note about this episode. We'll reply and thank you on a future episodeYou've been in that room. Maybe you are in it right now. The table is full, the voices are loud, and somewhere between the agenda and the first agenda item, you go quiet. Not because you don't know what to say. Because something in the room tells you it isn't your turn. You leave and you call it imposter syndrome. You make it about yourself. You wonder what's wrong with you. Nothing is wrong with you. The room did that.Confidence is not something you're both with. It's not the absence of nerves. And it's not volume. It's not the ability to dominate. It's trust. Trust in yourself that no matter what gets put in front of you, you will handle it. And the confidence gap that so many communicators feel is not a personal failing. It is an environmental one. Listen For:3:26 Is imposter syndrome really a personal problem, or is the room the problem?6:40 What kinds of rooms make professionals feel safe or excluded?9:14 How can you speak up when someone dominates the conversation?11:17 How did Advita Patel build confidence after years of self-doubt?15:09 What is an energy audit, and how can it protect your wellbeing?Guest: Advita Patel, Founder Comms Rebel, former President CIPRWebsite | Confidence Coaching site | LinkedInBook Decoding Confidence DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
Fim do sonho da casa própria: como construtoras fraudaram famílias com dinheiro da Caixa. Lula fala a aliados em reenviar nome de Messias ao STF. Megaoperação da Receita Federal fecha dois shoppings no Brás atrás de produtos falsificados. Maldivas anunciam que corpos de mergulhadores foram resgatados. Cantora Shakira é absolvida de fraude fiscal na Espanha.
Send us a note about this episode. We'll reply and thank you on a future episodeYour client is wrong. You know it. They know it, somewhere underneath the certainty. And you have two choices. You can tell them they're wrong, which will end the conversation and cost you the relationship. Or you can find the thing they want more than being right and take them there instead.This is something most communications professionals learn the hard way and never quite put into words. Every difficult client, every resistant leader, every person digging into a position that will hurt them, they are not just wrong. They are running two competing motivations at the same time. The need to be right. And the need to succeed. And those two things are almost never the same thing. The PR professional who understands that distinction doesn't argue. They redirect. And the client ends up exactly where you needed them to go, convinced it was their idea all along.Listen For4:40 Can communicators actually motivate people to act?7:17 Is PR returning to behavioral science, or losing its way?8:55 What are system one, system two, and system three thinking?11:17 How do you challenge a client without losing trust?14:08 Will AI replace PR professionals or reveal who thinks strategically? Guest: Roger Hurni, Founder & Chief Brand Strategist, Off Madison AveWebsite | Agency | LinkedIn Outthink. Outperform. Transform Your Organization Through Behavioral Marketing DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
Send us a note about this episode. We'll reply and thank you on a future episode50 percent. That's how much of the global population now trusts generative AI when searching for information about companies and brands. More than Instagram. More than Facebook. More than social media in general. And that number climbed 7 points in a single year. The data comes from the Page Society's annual Harris Poll study. 14 countries, more than 15,000 people surveyed in December 2025. Consumers aren't just using AI more. They're believing it more. And most of them aren't clicking through to the source. They're reading the AI answer and moving on. For communicators, this changes the job. It's no longer enough to optimize for search engines, you now need to optimize for the AI that sits on top of them. What does generative AI say when someone types in your brand name? Is it accurate? Is it current? Or is it surfacing something you said or did 20 years ago that no longer represents who you are? Listen For3:26 How is declining consumer trust reshaping the role of communication leaders?4:52 Why do consumers now trust generative AI more than social media for brand information?12:28 What are the biggest risks of disinformation and AI hallucinations for brands?15:45 Why can't AI replace human experience and critical thinking in communications?20:22 How should brands optimize for AI search while maintaining trust and accuracy?Guest: Rochelle Ford, Ph.D., APR, CEO The Page SocietyLinkedIn | Website Page-Harris Poll: Confidence in Business Index 2026DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
KATA PEMRED #22PinterPolitik.comPada malam Sabtu, dua Mei dua ribu dua puluh enam, sebuah ponsel menyala di Jakarta. Notifikasi YouTube. Thumbnail huruf kapital merah, judulnya berhuruf besar tentang istana. Yang mendengarnya malam itu adalah algoritma — algoritma yang menyajikan apa pun di tab sebelah, dan yang tidak peduli kepada kredensial siapa pun.Di bawah thumbnail, dalam huruf kecil yang nyaris harus diperbesar untuk dibaca, kredensial pengunggah: Profesor Doktor Muhammad Amien Rais. Mantan Ketua MPR. Bapak Reformasi sembilan delapan. Pria yang dua dekade lalu kalimatnya menggetarkan lantai gedung Senayan, dan malam ini kalimat-kalimatnya berkompetisi dengan apa pun yang muncul di feed yang sama.
Send us a note about this episode. We'll reply and thank you on a future episodeYour Organisation says it's aligned. It probably isn't.And the problem starts at the top.Zora Artis and Wayne Aspland have spent 7 years studying the gap between what leadership teams say they're doing and what's actually happening inside organizations. And their findings are uncomfortable. In their latest global study, drawing on interviews with 55 CEOs and senior executives across five continents, they found that leaders routinely leave strategy meetings carrying completely different understandings of the direction they just agreed on. Nobody admits it. And communications professionals get handed the impossible job of aligning everyone else around a strategy the leadership team hasn't genuinely aligned on themselves. In this episode, we break down why the gap has barely moved in seven years, what's actually driving it, and what communications professionals are uniquely positioned to do about it. The full findings are being presented IABC World Conference 2026 in Toronto this June.Register https://wc.iabc.com/ Download the full Report and Infographic Summary here. Listen For4:11 What does true organizational alignment actually mean beyond agreement?7:44 Why do leaders think they're aligned but act differently after meetings?9:09 How do fear and ego silently destroy alignment in executive teams?12:18 What is “glass head syndrome” and why does it derail strategy execution?17:18 Is AI making organizational alignment better or worse?Guests:Zora ArtisWebsite Artis Advisory | Website Clear Leaders | Email | LinkedInWayne AsplandWebsite Clear Leaders | Email | LinkedIn DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
Polemik ijazah Joko Widodo (Jokowi) yang “menyeret” Jusuf Kalla membuka pertanyaan lebih dalam, seberapa kokoh pengaruh pasca-kekuasaan? Di balik jejaring luas dan loyalitas yang tampak solid, tersimpan celah-celah rapuh. Seperti Achilles, kekuatan terbesar kerap menyimpan titik lemah, menunggu sentilan waktu dan perubahan.
Kencan Dengan Tuhan - Rabu, 29 April 2026Bacaan: "Tetapi yang terutama: kasihilah sungguh-sungguh seorang akan yang lain, sebab kasih menutupi banyak sekali dosa." (1 Petrus 4:8)Renungan: Suatu ketika seorang pria kebetulan sedang berlibur di kampung halaman ketika mendengar berita ini. Seorang wanita, ibu dari dua anak balita, ditemukan mati gantung diri. Kabarnya, ia memang jarang keluar rumah sejak suaminya pergi meninggalkannya tanpa kabar apa pun. Hari itu orang-orang sekampung murung. Pria itu ingat seorang sosiolog pernah mengatakan, jika ada seseorang yang melakukan bunuh diri, bukan hanya orang itu yang melakukan pembunuhan terhadap dirinya, melainkan seluruh kaum keluarga dan masyarakat di sekitarnya, bahkan kita semua turut berkontribusi. Apakah yang terjadi dalam masyarakat kita, sehingga ada orang yang merasa masalahnya begitu memalukan, sehingga dia harus diam-diam menanggungnya seorang diri? Mengapa ia merasa lebih baik mati daripada meminta pertolongan atau perlindungan? Mengapa dia dapat merasa begitu tidak layak untuk hidup? Mari kita memeriksa diri kita masing-masing. Apakah kita sudah mengasihi sesama kita seperti Tuhan mengasihi kita? Apakah kita sudah memberikan pertolongan yang dibutuhkan? Atau kita justru menghakimi orang-orang yang melakukan kesalahan? Apakah kita menunjukkan jalan keluar atau kita menghukum orang yang berdosa? Tuhan Yesus memberkati. DOA:Tuhan Yesus, ajarilah aku mengasihi seperti Engkau mengasihi aku, menutupi dosa-dosa ku, menebus dan menganugerahkan pengampunan, sehingga akupun dapat melakukannya kepada sesamaku. Amin. (Dod).
Send us a note about this episode. We'll reply and thank you on a future episodeEvery comms professional knows the playbook. A crisis hits, you move fast. Holding statement, talking points, media plan, stakeholder map. You do it well because you've trained for it. You bring the plan to the CEO expecting alignment and instead you get a polite nod and silence. Not pushback. Not disagreement. Just silence. And that silence is worse than any argument because it means the CEO has already stopped listening. Not because your plan was bad, but because it was solving a problem they weren't thinking about.This is the gap that quietly erodes the comms function's credibility in organizations everywhere. Communicators are passionate people. That passion is their greatest asset, until it becomes a bias that pulls them toward issues that feel urgent but aren't connected to the core business. And when that happens enough times, the CEO doesn't fire you. They just stop inviting you into the room. Listen For3:09 How Do CEOs vs. Comms Leaders Actually Respond to Global Crises?4:26 When Should You Speak—and When Are You Giving an Issue Oxygen?6:28 Do PR Professionals Need Financial and Data Literacy to Be Strategic?11:44 Why Is Reporting Not Enough? And What Does Real Analysis Look Like?15:13 Can AI Truly Make Your Communications Strategy More Effective?Guest: Johna Burke, CEO and Global Managing Director, AMEC (International Association for the Measurement and Evaluation of Communication)Email | Website | LinkedIn DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
Send us a note about this episode. We'll reply and thank you on a future episodeEvery PR firm knows the drill. Client says here's my budget. Firm divides by twelve. Monthly retainer, same amount, January through December, whether the work demands it or not. Need a press release? Flat rate. Need ten? Multiply. Need an editor or a videographer? That's by the hour, and one minute is one hour. The pricing isn't creative. It isn't strategic. It's arithmetic dressed up as a business model.And it worked fine, until AI started doing the arithmetic faster. Suddenly teams are twice as productive in half the time, and if you're still selling hours, you're punishing yourself for getting better. Meanwhile, the client's procurement department is happy to keep paying by the hour, because now those hours cost less. So, who's really winning? The firms who don't rethink how they price will be replaced. Not by AI, but by hungrier competitors who already have.Listen For3:42 Why Are PR Firms the Least Creative in Pricing?6:34 Are You Losing Money by Defaulting to Retainers?9:08 How Should Agencies Identify Where They Create the Most Value?12:19 How Do You Avoid the “Bait and Switch” With Senior Talent?15:27 Is AI Killing Hourly Pricing Models for Good?Guest: Blair Enns, Win Without PitchingWebsite | LinkedIn | Podcast 2BobsDavid's books including Pricing Creativity DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
Send us a note about this episode. We'll reply and thank you on a future episodeMost communicators assume that if people reject a message, they must not understand it. Lord David Evans argues the opposite. Backlash often isn't confusion. It's threat. When people feel insecure, unheard, or looked down on, they don't lean in. They shut down. And in that moment, facts don't persuade, values don't inspire, and “better messaging” can make things worse.In this episode Lord David Evans breaks down what political campaigning can teach PR professionals about trust, psychological safety, and why populist narratives spread so quickly. This isn't about copying tactics. It's about understanding what your audience needs before they will even give you permission to listen. Listen For2:22 Who is Lord David Evans and why does his perspective matter right now?3:54 Why is behaviour change almost never an information problem?6:36 Why do people get drawn to extreme political movements?10:36 Are politicians themselves fueling fear and insecurity?12:48 Is social media pushing people into fight-or-flight mode?Guest: Lord David EvansLinkedIn | Email DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Que a guerra não nos afaste dos assuntos domésticos comezinhos e candentes: o congresso em que o PS entrou a ameaçar romper com o PSD e de que saiu disponível para convergências com o Governo; o relatório de segurança interna, com números para todo o tipo de narrativas: um aumento alarmante das violações e uma diminuição clara da criminalidade violenta; os diferentes conselhos a Montenegro sobre a necessidade de reformas: com o Chega (Passos Coelho) ou sem o Chega (Cavaco); e a polémica da leitura obrigatória no secundário. Mas depois, inevitavelmente, há a guerra, com o aumento dos combustíveis e das prestações da casa, e o fluxo permanente de declarações de Trump, contradizendo-se a cada dia que passa. Como acompanhar a realidade se a realidade tropeça em si própria a todo o instante?See omnystudio.com/listener for privacy information.
Send us a note about this episode. We'll reply and thank you on a future episodePublic relations used to be seen as the function that shaped the message after the decisions were made. That is not enough anymore. In a world shaped by geopolitical shocks, cultural division, AI disruption, and rising reputational risk, communications leaders are being pulled closer to the centre of power. They are no longer just storytellers or spokespersons. They are becoming strategic sensemakers: the people expected to read the moment, interpret the pressure, and help leadership decide what to say, what to do, and sometimes whether to say anything at all. Our job is evolving to help brands survive the storm.If you work in PR, corporate affairs, or communications leadership, this episode will feel familiar fast, because it names the job as it is now, not as it used to be. And if you have not yet felt that shift in your own role, you will soon. Listen For3:00 How Has the PR Professional Evolved into a Strategic Sense-Making Role?5:58 When Should CEOs Speak Out. And When Should They Stay Silent?10:23 What Is Strategic Ambiguity, and Why Are Companies Using It Now?13:09 What Skills Do Future PR Professionals Need to Succeed?15:01 How Do Communication Leaders Really Feel About AI?Guest: Tom Fife-Schaw, Uk Managing Director of Corporate Reputation, IpsosEmail | LinkedIn | Navigating Through Turbulence Report DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
Communications is often described as a female-led profession, but that label can hide a harder truth. Women may make up much of the industry, yet the balance often shifts when it comes to senior leadership, influence, and decision-making.So, what's still standing in the way, and why has progress been slower than it should be? Natasha Plowman argues gender equity cannot remain a women-only conversation, yet many men still hold back because they are afraid of saying the wrong thing, unsure how to contribute, or feel the issue is not theirs to address. In this episode, why silence protects the status quo. And change usually starts when more than the excluded group speaks up.Listen For2:33 Why Does a Female-Powered Industry Still Struggle to Put Women in Leadership?5:12 Why Are Men Reluctant to Join Gender Equity Conversations?7:24 What Does Real Allyship from Men in the Workplace Look Like?11:45 Is the Backlash Against DEI Actually About Performative Policies?14:21 Would Simply Adding More Women to Leadership Solve the Problem?Guest: Natasha PlowmanSpinning Red Website | Antiquoted Website | Email Break the Silence | Natasha LinkedInDougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
You know that feeling when you look at your own brand and it somehow doesn't feel like you anymore? The logo is the same, the words are mostly right, and the message is still “on brand”… but the visuals have started to wander. A new template here. A new font there. Someone's “quick” Canva edit. A LinkedIn graphic that looks like it came from a different company. None of it is a big mistake. It's just… a hundred small ones. And in PR, you can't afford that moment when a stakeholder sees your work and thinks, Wait—who are we today?Because we're living in a scrolling, skimming world where people decide in seconds. They don't stop to decode your intent; they feel something fast, or they move on. So how do you keep creativity alive without letting your brand drift into a different personality every week? And what actually makes a visual work now? What makes someone feel something immediately? Listen For:15 Why did Boaty McBoatface become the perfect lesson in brand control?3:17 What is visual drift and how does it quietly damage brand credibility?4:53 Why should brands resist changing logos and colors too often?6:14 How are Canva and easy design tools changing the role of visual experts?8:55 How do brands win attention in the first 0.3 seconds of scrolling?Guest: Stewart CohenWebsite | Email | Instagram | YouTube | LinkedIn | IDMB DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
✨ Special Rerelease Episode ✨In this important conversation, Kayleigh sits down with Dr. Pria Alpern to talk about EMDR therapy and its powerful role in healing birth trauma. If you've ever felt stuck in intrusive memories, body flashbacks, or overwhelming anxiety after your birth experience, this episode offers both education and hope. We break down what EMDR actually is, how it works, and why it can be especially effective for perinatal trauma.In this episode, we talk about: