Podcasts about PRIA

This is a special audio time-jump episode. It's an immersive journey ten years into the future to explore how public relations has managed three of the biggest challenges: the rapid rise of AI, the disappearing entry-level job, and the ongoing gender gap in leadership.Doug and Farzana volunteer for a guided “time crossing” to see how the next generation of PR leaders navigated a decade of disruption. What they find isn't just smarter tech, it's smarter systems, layered cities, holographic hosts, and workplaces where AI and humans collaborate with clarity and conscience.This isn't an episode about how will we fix it, it's about how they already did… and what we can start implementing right now.Welcome to 2036 Listen For5:01 How has technology reshaped the world of PR?6:56 What does it feel like to communicate in a city designed to respond?9:57 How does personalized media target people in real time?10:36 What are holographic briefs and how do they change communication?16:31 Are women finally stepping into more leadership roles?17:44 How did society move beyond the culture war over being ‘woke'?12:59 What's changed most in how we communicate at work?14:55 What does it take to guide AI with real nuance?18:18 How is emotional labor being measured, and addressed, in the future?19:02 What are the future rules of ethical communication with AI? DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What happens when protests shake a regime built on control, not consent? We look at Iran's largest wave of unrest since 2022. Fueled by economic collapse and skyrocketing inflation, the protests are no longer just about hardship, they've become openly anti-government, spreading even into rural areas. We break down Iran's unprecedented tone shift in crisis comms, explore the influential role of the Iranian diaspora, and consider how narratives are being shaped despite media restrictions. And we pivot to examine Donald Trump's striking effort to brand U.S. institutions with his name, followed by a look into 2026 with helpful resources for PR pros preparing for global risks. Listen For:47 What's really fueling Iran's latest wave of protests?4:28 How does Iran's diaspora influence global perception?5:39 Can Trump gain political advantage from Iran's instability?6:14 Why is Trump rebranding national institutions with his name?12:46 What tools can help PR pros prepare for global risks in 2026?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream  Support the show

Public relations shapes what people believe, how communities respond, and which ideas earn trust. It influences elections, corporate crises, government decisions, reputations, and public sentiment. Yet unlike medicine, law, or engineering, anyone can call themselves a PR professional. No license. No minimum standard. No consequences when things go wrong. What happens when a profession with this much power has almost no guardrails?Some say that freedom is essential for open societies. Others say it leaves the public exposed. What happens if we build those guardrails too strong? In this episode we walk the line of tension between protection and freedom.Listen For4:28 What problem is PR regulation really trying to solve?9:47 Does regulation protect the public, or just PR pros?12:38 Could PR regulation threaten free speech?14:23 Is there a middle ground on PR regulation?18:37 Can licensing and ethics training reshape PR?Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Bom dia!A pílula de hoje mostra como a desorganização financeira pessoal impacta decisões técnicas, investimentos e até a saúde da sua empresa.

Kencan Dengan Tuhan - Jumat, 26 Desember 2025Bacaan: "Dan janganlah kamu lupa berbuat baik dan memberi bantuan, sebab korban-korban yang demikianlah yang berkenan kepada Allah." (Ibrani 13:16)Renungan: Seorang pria sedang mengendarai mobilnya, ketika dia melihat seorang wanita setengah baya kebingungan di pinggir jalan karena mobilnya mogok. Pria ini melihat dia membutuhkan bantuan. Jadi dia menghentikan kendaraannya. Dia tersenyum saat mendekati wanita tersebut. Dia bisa melihat betapa ketakutannya wanita tersebut, mungkin karena pakaiannya yang lusuh. Dia mencoba menenangkannya, "Saya ingin membantu Anda, jangan khawatir. Saya Bryan Anderson." Ternyata ban mobil wanita itu kempes, jadi dia harus merangkak di bawah mobil untuk memasang dongkrak. Saat mengganti ban, pakaiannya menjadi kotor dan tangannya terluka. Ketika pekerjaannya selesai, wanita itu bertanya berapa yang dia harus bayar untuk bantuannya. Bryan tersenyum dan berkata, "Jika Anda benar-benar ingin membayar saya kembali, lain kali ketika anda melihat seseorang yang membutuhkan bantuan, berikanlah bantuan yang dibutuhkan orang itu. Dan ingatlah akan aku." Pada malam hari yang sama, wanita itu mampir ke sebuah kafe kecil. Dia melihat seorang pelayan, dalam kondisi hamil delapan bulan, sedang menyeka rambutnya yang basah dengan handuk. Pelayan ini memiliki senyum ramah yang manis, meskipun dia telah menghabiskan sepanjang hari untuk berdiri melayani orang-orang. Wanita itu bertanya-tanya di dalam hatinya bagaimana seseorang yang terlihat lusuh, bisa begitu baik, tersenyum ramah kepada para pembeli yang tidak dikenalnya. Lalu dia ingat Bryan. Selesai makan, wanita ini membayar dengan uang seratus dolar. Pelayan pergi untuk mengambil kembalian dan ketika dia kembali, wanita itu sudah pergi. Dia meninggalkan catatan di serbet: "Kamu tidak berhutang apa pun kepadaku. Seseorang pernah membantu saya, sama seperti sekarang saya membantu anda. Jika anda benar-benar ingin membayar saya kembali, jangan biarkan rantai cinta ini berakhir di anda, bantulah orang lain yang memerlukan bantuan." Pelayan itu menemukan empat lembar lagi ratusan dollar di bawah serbet. Malam itu, pelayan itu pulang lebih awal. Dia memikirkan wanita yang baik hati itu dan uang yang dia tinggalkan. Dia bertanya-tanya, bagaimana mungkin wanita itu bisa tahu, betapa dia dan suaminya sangat membutuhkan uang, apalagi sekarang, ketika bayinya akan segera lahir. Dia tahu bahwa suaminya mengkhawatirkan hal itu, jadi dengan senang hati dia menyampaikan kabar baik itu kepada suaminya. Dia mencium suaminya dan berbisik, "Sekarang semuanya akan baik-baik saja. Aku mencintaimu, Bryan Anderson." Firman Tuhan mengingatkan agar kita tidak lupa untuk berbuat baik dan memberikan bantuan. Berilah bantuan kepada orang yang betul-betul memerlukannya. Tapi kita juga harus ingat, jangan memberi bantuan yang dapat membuat orang menjadi malas bekerja dan manja. Berilah kepada mereka yang benar-benar membutuhkannya! Tuhan Yesus memberkati. Doa:Tuhan Yesus, jadikanlah hatiku seperti hati-Mu yang senantiasa tergerak untuk membantu siapa saja yang membutuhkan pertolongan, sehingga melalui kehadiranku nama-Mu semakin dimuliakan. Amin. (Dod)

This is not just one podcast. It's a feed with two.First is Stories and Strategies with Curzon Public Relations. A weekly show hosted by Doug Downs and Farzana Baduel. Every Tuesday, we tackle the real work of public relations. The strategy behind the stories. The decisions behind the headlines. No fluff. No profiles. Just the issues shaping modern communications.Also in this feed is The Week UnSpun. A live, weekly look at global news through a public relations lens. Hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors. Streaming every Friday at 10 a.m. Eastern, 3 p.m. UK time. With the audio released later the same day.Two shows. One feed. Follow now, and stay ahead of the story.Support the show

Fim de ano, período de férias, e o litoral paulista recebe uma grande quantidade de turistas em busca de descanso e, claro, banho de mar. Mas antes de entrar na água, é preciso checar a balneabilidade daquela praia, monitoramento que é feito semanalmente pela Cetesb. Em entrevista ao 'Jornal Eldorado', a gerente do Setor de Qualidade de Águas Litorâneas do órgão, Cláudia Lamparelli, explica como é feito o monitoramento e alerta para os riscos de se tomar banho de mar numa praia classificada como imprópria.See omnystudio.com/listener for privacy information.

What do you say when there's nothing to say?Most workplaces think they handle grief through policy, a few days of bereavement leave, a checklist, and a quiet expectation that people will return “ready” to work. But grief doesn't follow policy. It walks back into the office with someone long before they're prepared, reshaping their focus, their energy, their confidence and their sense of safety. And while HR manages the paperwork, it's the hallway conversations, the team dynamics, the awkward silences and the well-meaning but painful clichés that shape a grieving person's real experience. That isn't an HR problem. That's a communications problem.And yet almost no one prepares for it. Teams don't know what to say. Leaders fear saying the wrong thing. Colleagues avoid eye contact because they're anxious, not uncaring. In this episode, grief expert Cindy Lang shows why communication is the most powerful support any workplace can offer, and how simple, compassionate language can make the difference between someone feeling invisible and someone feeling understood.  Listen For4:11 Why Is Grief First a Communications Issue, Not Just HR's Job?6:45 What Is the “Three-C Model” for Grief-Informed Communication?8:05 How Does Grief Physically and Emotionally Impact a Person at Work?14:51 What Small Act of Kindness Made the Biggest Impact After Loss?19:29 Answer to Last Episode's Question from Marc WhittGuest: Cindy LangWebsite | Facebook | Instagram  Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Send us a textNeste episódio do Clube da Cardio, a conversa é sobre como usar a inteligência artificial na medicina sem promessas irreais, dependência de softwares caros ou soluções mágicas.Falamos sobre a diferença entre as ferramentas disponíveis e a base da IA, como o médico pode utilizar essa tecnologia para organizar o raciocínio clínico, reduzir o tempo gasto com digitação e ganhar eficiência no dia a dia do consultório e do plantão. Também discutimos por que o médico precisa assumir um papel de protagonista nessa transformação e não apenas consumir tecnologia de forma passiva.Para esse papo, recebemos Hernando Nascimento Lima, médico formado pela Universidade Federal da Bahia UFBA, que atua na interseção entre medicina, tecnologia e inteligência artificial.Um episódio para quem vive a medicina real e busca usar a IA com critério, responsabilidade e foco no cuidado ao paciente.

Empreendimento foi viabilizado pela CDHU com investimento de R$ 31,7 milhões; viaduto teve aporte estadual de R$ 120 milhões e visa desafogar interligação entre avenidas Robert Kennedy e Piraporinha

What happens when a top political strategist forgets the rules of media engagement?  This episode of The Week UnSpun strikes a nerve for PR professionals as Doug unpacks Susie Wiles' widely criticized Vanity Fair interviews, where a lack of structure, message control, and audience awareness turned rare access into a strategic failure. It's a masterclass in what not to do when the stakes are sky-high.  Then, the conversation pivots to a claim that's rippling through the industry in the UK. Sir Martin Sorrell declared on BBC Radio that PR no longer exists, prompting fierce pushback from Farzana. The team's defense of the industry is both impassioned and insightful, raising a critical question for anyone in communications. Is PR losing ground, or is it finally stepping into its own power?Listen For1:23 What went wrong in Susie Wiles' interviews?4:10 What are the 8 media mistakes she made?6:51 Is PR really dead, as Martin Sorrell claims?10:34 Why can't PR pros explain what they do?12:09 Is PR losing ground or evolving fast?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript  Support the show

Nonprofits often describe themselves with a strange sense of pride: “We're the best kept secret.” But in an era where funding is shrinking, donor expectations are shifting, and public trust must be earned every single day, staying a secret is no longer a virtue. It's a liability. So why do so many NGOs still hide behind humility, overwhelm, or the hope that their good work will somehow speak for itself?It's same problem everywhere. Leaders who underestimate the power of strategic communication. Teams overwhelmed by tactical delivery. Fundraisers separated from PR staff. And organizations with extraordinary missions that remain invisible. In this episode, how nonprofits can step out of the shadows, communicate their value with confidence, and build the visibility they need to survive and serve.Listen For5:11 Why doesn't good work speak for itself anymore?10:12 How can NGOs attract top talent without top salaries?18:52 What are the first PR steps for nonprofits to grow visibility?21:04 Answer to Last Week's Question from Cindy LangGuest: Marc WhittWebsite | Email | LinkedIn | XRate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Sua marca própria está estagnada? Felipe Siqueira fundador da Oficina (uma das primeiras DNVBs) dá uma aula sobre Modelo de Negócios e Estratégia de Marketing para marcas próprias. Descubra como ter a visão 360º do negócio, do posicionamento à cultura, para destravar o crescimento exponencial.

Cuidar dos mais velhos é amor. Mas anular sua vida não é amor – é lealdade cega.Neste episódio, falamos sobre o equilíbrio entre cuidar dos pais e manter sua própria individualidade.Entre presença e culpa.Entre amor e sobrecarga.

Kencan Dengan Tuhan - Senin, 15 Desember 2025Bacaan: "Hai istri, tunduklah kepada suamimu seperti kepada Tuhan. Hai suami, kasihilah istrimu sebagaimana Kristus telah mengasihi jemaat dan telah menyerahkan diri-Nya baginya." (Efesus 5:22, 25)Renungan: Ada sebuah kisah nyata yang terjadi di India. Seorang pria terjangkit penyakit polio saat kecil, sehingga ia tidak bisa berjalan. Sepanjang masa hidupnya, ia hanya duduk di atas kursi roda. Namun ia tidak pernah merasa berbeda dari orang-orang yang lain. la selalu mempertahankan sikap hidup yang positif karena arahan dari ibunya. Dia bahkan mendapat pekerjaan di sebuah bank dengan posisi yang bagus. Suatu ketika saudara laki-lakinya mendaftarkannya di kolom mencari jodoh untuk penyandang disabilitas: Seorang pria berusia 37 tahun dengan pekerjaan di sebuah bank mencari pasangan hidup. Kasta tidak menjadi masalah. Merespons iklannya, datanglah seorang wanita bersama keluarganya. Pada pertemuan pertama mereka, wanita itu menyatakan bahwa dia ingin menikah dengan pria itu. Tangan wanita itu cacat dan dia selalu menutupinya dengan selendang atau 'dupatta'. Dia tidak pernah membiarkan tangannya terlihat di foto mana pun. Mereka pindah ke rumah mereka sendiri setelah mereka memiliki seorang anak. Pria itu berkata, "Jika kami harus berlari di belakang putri kami atau saya perlu meraih sesuatu di rak, dia adalah penyelamat saya dan jika dia membutuhkan bantuan dengan surat-suratnya, tugas bank atau memotong sayuran, saya yang akan ambil alih. Perlahan-lahan, kami bersama-sama membangun hidup kami yang sederhana dan indah." Suatu ketika mereka melakukan perjalanan ke luar negeri yang pertama kali, yaitu ke Swiss. "Istriku sangat ketakutan saat pesawat lepas landas dan mendarat sehingga dia mencengkeram lenganku erat-erat sepanjang waktu. Saya menikmati saat-saat ini setiap menitnya! Jadi kunci dasar dari sebuah pernikahan yang berbahagia adalah: kepercayaan, cinta, dan rasa hormat. Dan kami sudah menjalaninya selama 29 tahun dengan menjadi bagian yang saling melengkapi satu terhadap yang lain. Jadi kalian harus mempercayai kata-kata saya ini!" Kunci rumah tangga yang berbahagia menurut pasangan ini adalah: kepercayaan, cinta dan rasa hormat! Percaya kepada pasangan kita, bahwa dia mengasihi kita dengan tulus dan tidak hanya berlaku manis di depan kita saja. Sang istri percaya bahwa suaminya adalah tempat perlindungan yang aman. Sang suami siap berkorban demi istri dan anak-anaknya. Kasihilah pasangan kita bagaikan kita mengasihi diri kita sendiri dan hormatilah pasangan kita dengan tidak merendahkan kekurangannya. Tuhan Yesus memberkati. Doa:Tuhan Yesus, berkatilah keluargaku. Hadirlah di tengah-tengah keluargaku sehingga kami saling mengasihi satu dengan yang lain. Amin. (Dod).

Nem toda fé cura.Nem toda espiritualidade liberta.E nem toda crença aproxima você da sua força interior.Neste episódio do ECOTRIMCAST, Marcello Cotrim revela um conceito pouco falado — porém extremamente comum — chamado fé dissociativa: quando a pessoa usa a fé, a esperança ou até a espiritualidade como mecanismo psicológico de fuga, evitando assumir a própria responsabilidade pela vida.Ao longo desta aula profunda e direta, você vai entender:• Por que a fé nem sempre é positiva• Como a esperança pode se tornar um mecanismo de procrastinação• A diferença entre fé verdadeira e fé usada como defesa emocional• Por que “esperar em Deus” muitas vezes é medo de agir• Como a religião reforçou a ideia de um Deus externo para evitar maturidade espiritual• O significado real de presença, responsabilidade e autoria da própria vida• Por que milagre não é favor divino, mas mérito não compreendido• Como a fé verdadeira gera calma, força interna e ação consciente• O perigo do otimismo tóxico e da espiritualidade usada para não crescerMarcello mostra que fé verdadeira não anestesia — ela fortalece.Não paralisa — ela impulsiona.E não transfere responsabilidade — ela devolve você ao centro do próprio poder.Se você sente que está sempre esperando algo mudar, esperando sinais, esperando respostas do externo… este episódio é um divisor de águas.Pare de esperar.Comece a estar presente.Quer começar? Comece pelo CHAMADO DA ALMAhttps://www.lojamotivacional.com.br/produto/curso-on-line-o-chamado-da-alma/Meditações Guiadas:https://www.lojamotivacional.com.br/categoria-produto/cds-digitais/

Who's Really Writing the Stories That Shape Our World?This week, we dive into the high-stakes power play unfolding in Hollywood as Netflix and Paramount battle to take over Warner Bros. What looks like a blockbuster business deal is, in fact, a global struggle over who gets to shape the stories that define how we think, feel, and remember.Farzana explores the soft power implications of the deal, asking what happens when control of cultural narratives shifts to private or even foreign-backed hands. Doug examines the potential impact on creators, especially if Netflix, known for tight content licensing, wins control of vast historical archives. David brings in insider chatter from Hollywood, where some fear the deal could spell the end of cinema as we know it.Also in this episode, we unpack why the UK is launching a legal PR offensive to keep English law as the gold standard for global deals and how Singapore is emerging as a serious contender.Plus, is the US hurting its tourism brand with new visa requirements demanding access to social media history? And what can Australia's ban on under-16s using social media teach us about digital policy and parental reality? Listen For3:53 How would this merger reshape global storytelling and soft power?6:58 Why is the UK promoting English law as a global standard?10:12 What makes Singapore law a serious competitor to English law?15:39 Will new US visa rules scare away global travelers and harm tourism?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

O Folha Turismo desta sexta-feira vai até a Praia de Pipa, no Rio Grande do Norte. O jornalista Fabiano Antunes, do site de viagem Rota1976.com fala pra gente dos principais passeios e praias, como a do Amor, Madeiro e muitas outras imperdíveis. Além dos passeios de arvorismo, tirolesa e quadriciclo pra quem busca algo com uma pitada de adrenalina.

Uma das figuras mais influentes da elite paulista da Primeira República, lembrado oficialmente como político importante, mas silenciosamente apagado pela história, chocou o país ao assassinar a própria filha e tirar a própria vida em seguida. O nome dele era Peixoto Gomide Júnior — um homem respeitado, ligado ao poder e à alta sociedade, cujo passado sombrio só voltou ao debate recentemente, quando a cidade de São Paulo decidiu revisar a homenagem feita a ele em uma de suas ruas. Neste episódio, eu vou te contar quem ele foi de verdade: sua origem, sua trajetória política, as tensões que cercavam sua família e o que o levou a esse desfecho brutal. E, claro, te situar no Brasil daquele período e indicar lugares que você pode visitar hoje para entender melhor esse capítulo da nossa história.Locais mencionados no episódio:Museu do CaféPara contato, parcerias e sugestão de episódios, envie um e-mail para: ⁠passaporteprocrime@gmail.com⁠Se você gosta do Passaporte pro Crime, considere apoiar o projeto via:Orelo: ⁠⁠orelo.cc/passaporteprocrime⁠Apoia.se: https://apoia.se/passaporteprocrimePatreon: patreon.com/PassaporteproCrimePara ficar por dentro de novidades e fofocas da vida da apresentadora, é só seguir:Instagram: @andressaisferTikTok: @andressa.isfer

In every corner of the world the public mood is shifting, sometimes quietly and sometimes all at once. Climate anxiety, pandemic fears, economic pressure, geopolitical tension and a surge in concern about data security have all reshaped what people expect from companies. For organizations trying to build trust across borders the rules keep changing. What mattered in 2019 did not matter in 2021. What mattered last year may not matter next year. And unless communicators understand these shifts they will miss the signals that determine whether a message lands or falls flat.That is why this conversation with Steve Shepperson-Smith is so valuable. Drawing from Vodafone's 75,000+ annual reputation data points and RepTrak's million-strong global dataset, Stephen shares compelling insights on the critical 60/40 split between capability and character, and why the latter matters more than ever in polarized, politicized times.Listen For4:37 What does global data say about what drives reputation today?6:52 Have public views on social and environmental issues shifted?8:41 Are ESG and DEI labels now hurting more than helping?10:57 Why is data security now a top consumer concern?16:38 How can brands stay local in a divided global landscape?20:40 Answer to Last Episode's Question from Andy WestGuest: Steve Shepperson-Smith, VodaphoneLinkedInRate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

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Most agencies can tell you how their clients are doing but ask how they are doing and the room gets quiet. The truth is that even the best run firms skip their own checkups. Margins thin out, teams burn out, and culture drifts while the spotlight stays fixed on the next pitch. But what if agencies treated their operations the way a doctor treats a patient, tracking vital signs, diagnosing problems early, and prescribing real solutions before things spiral.From hidden symptoms to running a full-scale agency fitness test, in this episode we look at what separates a healthy firm from one that just looks good on paper.  Listen For3:56 What vital signs show if your agency is healthy or just surviving?5:25 Are agency leaders really surprised by their own problems?8:57 Is AI a threat or a tool for agencies to grow?12:25 What four pillars make an agency profitable and strong?18:15 What aha moment helped an agency turn things around?20:03 Answer to Last Episode's Question from Lionel ZetterGuest: Andy West, West of CenterWebsite | Email | LinkedIn | X | Substack Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

A série Talks Estadão Mídia & Mkt traz as trajetórias, desafios e inovações na voz das lideranças da comunicação e do marketing. A primeira temporada é dedicada a mulheres de impacto – profissionais que estão transformando o mercado e redefinindo o futuro dessa indústria. No 4º episódio, a diretora de marketing da Nomad, Thais Nicolau fala sobre a estratégia de comunicação adotada pela marca para superar os desafios em um segmento competitivo. See omnystudio.com/listener for privacy information.

This week, we look into the murky ethics of media leaks and their growing role in shaping political, corporate, and cultural narratives. From leaked peace plans that spark international diplomacy to budget details released minutes before parliamentary debate, we dissect whether leaks are ethical whistleblowing or manipulative PR tactics. Farzana argues that leaks often reveal broken internal cultures, while Doug, from a journalistic perspective, explores how leaks are used to test narratives and steer public perception. Also in this episode, David wonders if written reports are becoming relics in a world obsessed with video and visual storytelling.  And we ask: Can AI help restore strategic thinking in PR? And should public relations finally be regulated like other professions?  Watch/Listen For1:45 How will AI reshape PR, tactically or strategically?5:36 Should PR be regulated like law or finance?9:28 Are media leaks ethical, or just PR strategy?14:33 Can visual storytelling replace traditional comms?22:04 Are algorithms killing media access for everyone?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Trust isn't built in boardrooms or over Zoom. It's built in the quiet moments. A conversation that lingers, a promise kept, a drink shared between people who still believe words matter. In this episode, we explore how the foundations of influence have shifted from handshakes to hyperlinks, and what that means for anyone trying to shape opinion or policy in a world that's forgotten how to connect.You'll hear stories from inside the world of public affairs, where relationships once forged in the late hours of party conferences now play out on screens and social feeds. We unpack why the human side of persuasion still decides who gets heard, who gets trusted, and who gets left behind. Because in the end, every message, every movement, and every bit of influence still comes down to people.Listen For6:42 Can you build real relationships online?9:13 Is polarization killing cross-party lobbying?12:52 Are autocrats on the rise?15:00 How is public affairs different from stakeholder work?16:05 Answer to Last Episode's Question from Guest Nick UsborneGuest: Lionel ZetterWebsite | X | LinkedIn Lionel's new book The Lobbyist Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episode Support the show

Bruno Cardoso Reis admite que a Europa já devia ter investido na própria defesa. O historiador diz que houve uma reação firme da maioria dos países da UE contra Trump no acordo da Ucrânia.See omnystudio.com/listener for privacy information.

What happens when PR meets scandal, tech chaos, and gender bias? This episode of The Week UnSpun is a whirlwind of explosive headlines. The trio of David Gallagher, Doug Downs, and guest host Miranda Mitchell look into the renewed Epstein files controversy and its potential to dominate headlines well into 2025. They unravel Cloudflare's swift crisis response and debate the alleged gender bias in LinkedIn's algorithm. Add a healthy dose of Cracker Barrel branding blunders and viral live-TV moments, and you've got a jam-packed show.Listen For2:03 What's coming with the Epstein files and who could be impacted?6:57 How could media coverage of the Epstein case harm innocent people?10:46 How did Cloudflare's apology turn disaster into a win?13:27 Does LinkedIn's algorithm favor male voices?18:47 Is AI helping or hurting your brand voice? Watch For2:10 What will the release of the Epstein files reveal, and who gets hurt?6:00 Should we worry about innocent people in raw investigative data dumps?13:21 Is LinkedIn's algorithm biased against women, and how do we know?20:02 Will AI kill or save PR agencies in the era of LLMs and brand drift?26:09 Did Cracker Barrel's rebrand backfire, and what's the PR lesson?Guest Host Miranda Mitchell, PretailWebsite | LinkedIn | ContactThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

Você já pensou em importar produtos da China com marca própria e dominar o seu nicho de mercado? Neste vídeo, direto da empresa de um de nosso clientes, o Leandro da Arcalli, Rodrigo Giraldelli mostra o recebimento de cargas com marca própria e te explica todo o processo para criação, registro e compra de produtos com essa estratégia. Se você quer aumentar sua margem de lucro, se diferenciar da concorrência e construir um negócio sólido com produtos exclusivos, importar com marca própria é o caminho. E o melhor: dá para começar com quantidades pequenas, importando da China e sem precisar encher um container inteiro. Nosso time pode te ajudar a importar da China com marca própria, garantindo a segurança e o melhor custo-benefício. Fale conosco e comece hoje mesmo: https://chinagate.com.br/atendimento/

AI can imitate your voice, your words, even your face, but it can't steal your story. What happens when companies hand their storytelling to machines that don't understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand.Listen For3:15 How are story, narrative, and voice different?7:00 What is brand drift and how does AI cause it?10:04 Why do people distrust AI-generated content?11:33 How does story protect brand identity?14:54 How can you fight disinformation about your brand?15:25 Answer to Last Episode's Question from Guest Jessica HopeGuest: Nick UsborneWebsite | Email | LinkedIn | Instagram | Link to Nick's CoursesFollow Farzana on SubstackFollow Doug on SubstackCurzon SubstackStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Is the BBC losing its grip on journalistic credibility? Or is it being pushed?  This episode of The Week Unspun unpacks a chaotic week in media and politics with sharp insight from PR veterans Farzana Baduel, David Gallagher, Doug Downs, and special guest Adrian Monck. The BBC's controversial editing of a Donald Trump speech for Panorama sparks a fierce debate on ethics, institutional accountability, and media governance. From internal BBC politics to the broader implications for press freedom, the team dissects why this incident led to resignations at the highest levels.  The conversation then pivots to the political circus of the U.S. government shutdown and the erosion of trust in public institutions, before exploring the branding brilliance behind Dubai's appeal to wealthy expatriates fleeing taxation and uncertainty in the UK.  Audio Chapters4:06 Should One Edit lead to Top BBC resignations?13:49 Are Governments Held to the Same PR Standards as Corporations?17:45 Why are UK Tech Billionaires Fleeing to Dubai?20:58 Is the UAE Winning the Global Nation Branding Game?  Video Chapters2:02 What did the BBC really edit out of Trump's speech, and why does it matter?4:06 Should one error lead to top BBC resignations?13:49 Are governments held to the same PR standards as corporations?17:45 Why are UK tech billionaires fleeing to Dubai?20:58 Is the UAE winning the global nation branding game?Guest: Adrian MonckWikipedia | Website The Week Unspun is a weekly livestream every Friday at Noon ET/5pm BT. Check it out on our YouTube Channel or via this LinkedIn channel We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

In public relations, success often depends on one quiet skill: knowing how to adapt. The best communicators read the room, sense the temperature, and adjust their tone without losing their message. In this episode, we explore what it really means to be a PR chameleon – someone who can blend into the cultural landscape enough to connect, yet still stand out enough to be remembered. Jessica Hope, founder of Wimbart, has built one of Africa's most respected tech PR agencies by mastering that balance. From WhatsApp-based storytelling to navigating privilege, identity, and power across 54 distinct markets, Jessica reveals how empathy, adaptability, and emotional intelligence have become the true currencies of influence in global communications. Listen For4:36 How Do You Break the “One Africa” Myth in PR?7:40 What Is Emotional Intelligence in African Business?9:22 How Do Comms Channels Differ in Africa?12:06 Should Brands Adjust Their Values in Africa?16:26 What's Africa's Media Landscape Really Like?18:30 Answer to Last Episode's Question from Jo JamiesonGuest: Jessica Hope, WimbartWebsite | Contact Page | Email | LinkedIn | X | InstagramChimamanda Ngozi Adichie Ted Talk Farzana mentionedhttps://www.youtube.com/watch?v=D9Ihs241zeg  Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon SubstackStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

LAMBDA LAMBDA LAM... Ué, tá certo isso? NerdCast SEM Jovem Nerd e Azaghal? É isso mesmo, nerd! No episódio de hoje, chutamos os patrões para a geladeira (ou para uma merecida semana de descanso) para um papo franco e IMPARCIAL sobre A Própria Carne! Reunimos um time de especialistas do terror, com o nosso querido Mau Faccio, Giovanna Pagano (Uma Geek Me Disse), Bernardo Lopes (Indica Filmes), Rodrigo Fonseca e o cineasta Rodrigo Aragão para analisar o primeiro longa-metragem do Jovem Nerd, já em cartaz em TODOS os cinemas da rede Cinemark pelo Brasil! A Própria Carne Vá além da tela e adquira os produtos de A Própria Carne: https://jovemnerd.short.gy/A_Propria_Carne_NerdCast Kabum Aproveite o Esquenta Black Friday no Kabum: https://jovemnerd.short.gy/Kabum_Esquenta_NerdCast Luiza Labs Inscreva-se no Bootcamp Luiza Labs: https://jovemnerd.short.gy/Luiza_Labs_Bootcamp_NerdCast Siga o Luiza Labs no Instagram: https://jovemnerd.short.gy/Luiza_Labs_Instagram Juan Caloto Conheça as cervejas Juan Caloto: https://jovemnerd.short.gy/Juan_Caloto_NerdCast Siga o Juan Caloto no Instagram: https://jovemnerd.short.gy/Juan_Caloto_Instagram Visite o Esconderijo Juan Caloto: https://jovemnerd.short.gy/Esconderijo_Juan_Caloto_NerdCast Magalu Cloud Ouça o último Nerd na Cloud: https://jovemnerd.short.gy/Nerd_na_Cloud_20_NerdCast Conheça o Magalu Cloud: https://jovemnerd.short.gy/Magalu_Cloud_Nerdcast E-MAILS Mande suas críticas, elogios, sugestões e caneladas para nerdcast@jovemnerd.com.br APP JOVEM NERD: Google Play Store | Apple App Store ARTE DA VITRINE: Randall Random Baixe a versão Wallpaper da vitrine EDIÇÃO COMPLETA POR RADIOFOBIA PODCAST E MULTIMÍDIA CONFIRA OS OUTROS CANAIS DO JOVEM NERD Learn more about your ad choices. Visit megaphone.fm/adchoices

In this audience-driven “mailroom” episode of The Week Spun, the conversation opens with a provocative idea from the PRovoke Summit: AI is now being discussed in full-time equivalent (FTE) terms, signaling a shift in how agencies and organizations think about synthetic labor. Guest host Kim Sample, President of the PR Council, joins Doug Downs and David Gallagher to explore what this means for the future of work in PR.From there, the trio digs into listener-submitted questions on everything from Apple's conspicuous silence in the podcasting space, to why PR professionals struggle with personal branding, how fairness is driving consumer outrage, gender representation in politics, and the surprising TikTok-fueled backlash to a Halloween ad campaign from Hatch Sleep.Audio Episode Chapters 1:51 What is a “synthetic FTE” and how is AI reshaping PR teams 4:29 Are brands finally taking owned content like blogs and podcasts seriously 8:11 Does Apple still care about podcasts or is their silence a statement 13:05 Why do PR pros struggle with confidence and self promotion 21:03 Does visibility for women in politics actually equal shared power Video Episode Chapters1:54 What is a “Synthetic FTE” and How Will AI Change PR Teams? 5:16 Are Brands Finally Getting Serious About Owned Media and Podcasts? 10:51 Does Apple Still Care About Podcast? Or Are They Quietly Quitting? 13:15 Why Do PR Pros Struggle With Their Own Personal Branding? 26:14 Does Representation Equal Power in Politic? Or Just PR Optics? Guest Kim Sample, PR CouncilWebsite | Email | LinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

Dr. Pria Anand joins Google to discuss her book, "The Mind Electric: A Neurologist on the Strangeness and Wonder of Our Brains." The book demonstrates the compelling paradox at the heart of neurology; that even the most peculiar symptoms can show us something universal about ourselves as humans. Dr. Anand is a neurologist at the Boston Medical Center and an Assistant Professor at the Boston University School of Medicine. She is a graduate of Yale University and Stanford Medical School, and she trained in neurology, neuro-infectious diseases, and neuroimmunology at Johns Hopkins Hospital and Massachusetts General Hospital. Watch this episode at youtube.com/TalksAtGoogle.

Afraid of posting on LinkedIn? You're not alone, and it's not about time or talent, it's about confidence.In this episode we look at why communicators, especially women, struggle to show up confidently on LinkedIn. Fear, not time or skill, is the biggest barrier to visibility. PR professionals who are used to writing for others often stumble when the byline is their own. From how to post authentically without oversharing, to navigating gendered expectations in professional visibility, to practical LinkedIn content strategies (yes, including algorithm hacks!), we've got smart, tactical advice for anyone looking to show up and stand out online. Whether you're battling imposter syndrome or just wondering what to post next, this conversation is your confidence booster and content guide in one.Listen For4:25 Why don't communicators post on LinkedIn?6:44 How do you stay authentic without oversharing?9:40 Why is visibility harder for women online?13:25 What's a simple LinkedIn strategy?16:07 Can you beat the LinkedIn algorithm?17:59 Answer to Last Episode's Question from Tina McCorkindaleGuest: Jo JamiesonEmail | X | LinkedIn | Website Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

A oposição fez coro a pedir a demissão da ministra da Saúde, mas o primeiro-ministro reafirmou a confiança política em Ana Paula Martins. A sucessão de casos tem sempre como consequência uma fragilidade política da titular da pasta e isso diminuiu as condições de governabilidade. A ministra está de pedra e cal ou com vontade de sair?See omnystudio.com/listener for privacy information.

Você vai morrer, mas até lá, vai viver de verdade ou só sobreviver?Joel fala sobre coragem, propósito e liderança pessoal: se você não lidera a si mesmo, não lidera ninguém.

What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode.  Farzana Baduel, David Gallagher, and Doug Downs peel back the media layers behind some of the week's most buzzworthy stories, from Bill Gates' controversial “climate realism” memo and its impact on corporate sustainability narratives, to Amazon's AI-framed mass layoffs and what that messaging means for employer branding.  They also take a wildly entertaining detour into Italian politics where ex-lovers are facing off at the polls, with leaked documents and social media drama in full swing.  Add in royal baseball cap faux-pas and you've got a sharp, witty, and deeply PR-savvy breakdown of the week's biggest headlines. Listen For:58 Is Bill Gates backtracking? Or just reframing climate change?7:54 How is Amazon using AI to spin layoffs as progress?13:43 How does branding tie into an Italian political scandal?16:05 What if your opponent knows all your political secrets?19:26 Did Prince Harry's hat choice betray Canada?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

CAFÉ EM PROSA #232 - Do cacau ao café: Produtoras rurais de Colatina lançam a própria marca de café

We live in a moment where artificial intelligence can write our emails, plan our meetings, even give us life advice. But here's the problem: these systems are often too agreeable for our own good. They're less like truth tellers and more like digital echo chambers. They nod along, validate our choices, and tell us exactly what we want to hear. To use an outdated term… GenAI is too often like a Yes Man.In this episode we're looking at the rise of sycophancy in generative AI, the tendency of machines to flatter us instead of challenging us. What does this mean for employees, for leaders, and especially for communicators who rely on AI as a tool? And how do we make sure our AI mirrors are giving us clarity, not just compliments? Listen For3:49 Is ChatGPT too nice for our own good?6:55 Can AI flattery mislead leaders?8:52 Do AIs just tell you what you want to hear?14:36 Is generative AI breaking social unity?20:45 Answer to Last Episode's Question from Mark Lowe Guest: Tina McCorkindale, PhDWebsite | LinkedIn | Google Scholar ProfileLink to Tina's LinkedIn article on The Danger of Sycophancy in GenAICheck out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling?  This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites.  Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent? From Alberta, Canada… a Teacher's Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here? Listen For:34 What makes Mamdani a standout communicator?3:10 Can Mamdani's social strategy work outside NYC?10:00 What's the real impact of the Omnicom-IPG merger?14:55 Is Alberta's $30/day tactic good PR or spin?18:49 Are PR communities key in turbulent times? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Is attention the new currency? Politicians, brands, influencers, even your neighbor's viral TikTok are all competing for the same scarce resource: your focus. But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?Listen For5:14 What is attention as a commodity in PR?8:48 How has the attention economy changed branding?11:22 What can PR learn from politics?14:05 Are we paying too much for lost attention?17:51 Are attention spans shorter or content louder?18:53 Answer to Last Episode's Question from Richard BagnallGuest: Mark Lowe, Third CityWebsite | Email | X | Instagram | YouTubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Sua marca própria não decola? Os fundadores do Brand Legacy, Carol Viudes e Dom Barros, revelam o método que os fez escalar 14 marcas para um faturamento de R$ 1 bilhão. Descubra os erros clássicos que te impedem de crescer e o passo a passo para escalar com velocidade e lucro.Capítulos do Episódio:00:00 - O Beabá Para Escalar uma Marca Própria 04:08 - A Jornada de Dom e Carol: Do Zero ao Faturamento Milionário 11:10 - Os Pilares de uma Marca Própria de Sucesso 15:23 - O Segredo da Escala: A Marca Como um Sistema Interligado 22:28 - Os Erros Clássicos que Impedem Sua Marca de Crescer 28:02 - A Fórmula da Catástrofe: Investir Sem Ter o Domínio do Setor 36:20 - O Ciclo de Vida de uma Marca e a Importância do Conhecimento 42:53 - O Futuro do E-commerce: Personalização, LTV e Marketplaces 49:33 - O Conselho Para Quem Quer Começar (e Para Quem Quer Escalar) 58:54 - Perguntas da Plateia: Propósito, Dinheiro e Empreender em Casal 1:08:33 - A Mensagem Final: O Caminho Para Construir um Legado

The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet here we are, still leaning on the same empty numbers while the C-suite is asking for proof of outcomes that matter.  The urgency has been with us for years, but too often the industry has not listened to its own advice.  We aren't listening to ourselves! Now, as budgets are cut and communications teams risk being sidelined, the pressure to finally get measurement right has never been greater. Richard Bagnall is recognized as one of the world's foremost experts in PR measurement, past chair of AMEC, and co-creator of the Integrated Evaluation Framework. He has worked with global organizations from NATO to the World Bank and continues to remind practitioners that vanity metrics will not protect their budgets or their jobs.  Listen For4:48 Why does PR measurement matter now?7:27 What are outputs, outtakes, and outcomes?11:41 How do you measure with no budget?14:05 What is “crawl, walk, run”?18:40 Jonathan Mast's answer to last episode's question?Guest: Richard BagnallX | LinkedIn   Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Yeela David, irmã do refém israelense Evyatar David mantido em cativeiro pelo grupo terrorista Hamas, criticou a ativista Greta Thunberg em uma publicação em que ela pretendia denunciar a "crueldade sistemática" contra os palestinos detidos em Israel, mas utilizou a foto de David em uma sequência de slides.Yeela escreveu a seguinte mensagem no Instagram em reação ao post de Greta:“Você deveria fazer uma pesquisa antes de publicar coisas sobre as quais não entende. No sexto slide você coloca uma foto de um REFÉM ISRAELENSE que o Hamas deixou com fome de propósito.Este é Evyatar David.”Felipe Moura Brasil, Duda Teixeira e Ricardo Kertzman comentam:Papo Antagonista é o programa que explica e debate os principais acontecimentos do   dia com análises críticas e aprofundadas sobre a política brasileira e seus bastidores.     Apresentado por Felipe Moura Brasil, o programa traz contexto e opinião sobre os temas mais quentes da atualidade.     Com foco em jornalismo, eleições e debate, é um espaço essencial para quem busca informação de qualidade.     Ao vivo de segunda a sexta-feira às 18h.    Apoie o jornalismo Vigilante: 10% de desconto para audiência do Papo Antagonista  https://bit.ly/papoantagonista  Siga O Antagonista no X:  https://x.com/o_antagonista   Acompanhe O Antagonista no canal do WhatsApp. Boletins diários, conteúdos exclusivos em vídeo e muito mais.  https://whatsapp.com/channel/0029Va2SurQHLHQbI5yJN344  Leia mais em www.oantagonista.com.br | www.crusoe.com.br 

Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization).Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility. AI is rewriting the rules of credibility and your PR efforts might get left behind. Listen For5:32 What's the difference between SEO, AEO, and GEO?8:32 Is Google losing its dominance in the search space to tools like ChatGPT?11:24 Can AI-generated thought leadership be trusted?13:28How should PR professionals train AI tools to deliver better content results?18:19 Answer to Last Episode's Question from Susana MendozaGuest: Jonathan MastWebsite | Email | X | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show