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What if the best market research started by IGNORING what people say?What if, instead, you started modeling them based on proven behaviour?Right down to the regional level?And what if political polling was done this way too A new term is showing up in research and strategy circles with major implications for communicators: synthetic populations. This is not a cheap AI focus group. It is a data-built population model that reflects how people are distributed and behave at scale using high-quality inputs like official statistics, mobility patterns, and registration data, rather than relying only on interviews and surveys.That matters because self-reported data is often aspirational, incomplete, or socially filtered. Synthetic populations offer another path: estimating market potential, testing where campaigns should start, understanding regional differences, and pressure-testing assumptions before rollout. The real question is not just what synthetic populations are, but what happens when strategy shifts from asking people to modeling populations. Listen For3:07 What's the difference between a synthetic panel and a synthetic population?5:13 How can a synthetic population be realistic without using real individuals?8:49 Why do surveys over-claim luxury brands? And how does official data correct it?11:58 What did Germany's flat-rate transit ticket reveal about commuting by region?14:15 Could synthetic populations change how political polling is done? Guest: Eike Hartmann, Vice President Custom Research & Insights Business at Statista+Website | LinkedInWhite Paper on Synthetic Populations DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
SUCESSO OU VONTADE PRÓPRIA - LÚCIA RODOVALHO by Sara Sede Brasília
Relatos de bastidores do Flamengo indicam que funcionários do CT teriam sido deslocados para serviços na casa do diretor de futebol José Boto, situação que gerou forte desconforto interno e aumentou a pressão sobre o dirigente.QUER FALAR E INTERAGIR CONOSCO?: CONTATO I contato@serflamengo.com.br SITE I serflamengo.com.brTWITTER I @BlogSerFlamengoINSTAGRAM I @BlogSerFlamengo#Flamengo #NotíciasDoFlamengo #JoséBoto
O economista não espera um choque petrolífero semelhante aos vividos na década de 70 mas avisa que a inflação poderá subir. Tudo dependerá da duração e da escala do conflito. Este episódio teve moderação de João Silvestre, editor executivo do Expresso, e contou com a participação de João Vieira Pereira, diretor do Expresso, e Ricardo Reis, professor da London School of Economics e colunista do Expresso. A edição esteve a cargo de João Martins.See omnystudio.com/listener for privacy information.
Quando se tem um produto B2B altamente técnico, como torná-lo o herói de histórias interessantes? E, num mercado cada vez mais ruidoso e impessoal, como dar visibilidade a um negócio que à primeira vista parece “chato"? Resolver este desafio, que tira o sono muitos gestores e marketers, é a especialidade do nosso convidado neeste episódio.Com um longo percurso dedicado ao poder das palavras, o Martim Mariano é ghostwriter de líderes empresariais e ajuda as organizações a trocarem o fato corporativo por narrativas com alma. Apaixonado pela qualidade da escrita, o Martim falou connosco de autenticidade, da importância de os líderes darem a cara e do segredo para criar histórias que prendem, mesmo num mundo que a IA mal usada ameaça submergir em conteúdo banal. Oiça o episódio e descubra:Como escrever sobre textos altamente técnicos sem ser altamente chato.Qual é o segredo (muito simples) para as pessoas quererem consumir o seu conteúdoOnde buscar as histórias que vão tornar os seus conteúdos interessantesPorque é importante os líderes darem a cara pelas suas empresas.Como construir uma voz simultaneamente autêntica e adequada ao papel profissionalComo usar a IA para escrever textos que não parecem feitos com IA Com base na transcrição deste episódio, pedimos à AI que nos fizesse um resumo da conversa, que pode ler a seguir.A Humanização dos Negócios (Mesmo os mais "Chatos") No B2B, é fácil cair na armadilha de achar que vendemos produtos demasiado técnicos para gerar boas histórias. Mas o Martim lembra-nos de um ponto essencial: todos os negócios têm pessoas lá dentro. E todas as pessoas tem histórias interessantes para contar, nem que seja, falar sobre a rotina de quem trabalha todos os dias para que o produto saia da fábrica e chegue ao consumidor final. Por que os Líderes Precisam de Dar a CaraMuitas empresas escondem-se atrás da comunicação institucional, mas a verdade é que as pessoas seguem pessoas. Quando um líder comunica de forma autêntica, partilhando visões, dúvidas e até erros, torna-se o melhor embaixador do seu negócio. Em Portugal, ainda carregamos um certo medo de errar publicamente, fruto da nossa herança histórica. Contudo, expor essa vulnerabilidade e humanidade é exatamente o que faz com que alguém queira trabalhar nessa empresa. A Inteligência Artificial Como Ferramenta, não como SubstitutaA IA veio para ficar, mas a decisão inteligente é usá-la para escrever connosco, e não por nós. Falta-lhe a vivência, o cheiro de uma sala num momento de tensão, ou a memória de uma frase solta ouvida num café. A tecnologia pode cuspir palavras com gramática perfeita, mas não consegue transmitir a emoção genuína de quem viveu a história. Sobre o convidado: Perfil Martim Mariano no Linkedin Tudo Bem Escrito Instituições e Organizações Mencionadas: Escola Superior de Comunicação Social BBDO SIC L'Oréal Instituto Gallup Feira do Livro Pessoas mencionadas: Rui Nunes Ernest Hemingway David Ogilvy Robert Bly José Saramago George Gallup Virgínia Coutinho Livros Mencionados: James Joyce - Ulisses D&Ad. - The Copy Book Jonah Berger - The Catalyst: How to Change Anyone's Mind Martim Mariano – Dar a volta ao texto Podcasts: Steven Bartlett - The Diary of a CEO #111 – Foco, contexto, profundidade: como furar o ruído no mundo pós-IA – Com Rui Nunes Filmes: A trilogia: O Senhor dos Anéis
✨ Special Rerelease Episode ✨In this important conversation, Kayleigh sits down with Dr. Pria Alpern to talk about EMDR therapy and its powerful role in healing birth trauma. If you've ever felt stuck in intrusive memories, body flashbacks, or overwhelming anxiety after your birth experience, this episode offers both education and hope. We break down what EMDR actually is, how it works, and why it can be especially effective for perinatal trauma.In this episode, we talk about:
In today's world, PR leaders need to build and protect their brand's reputation in an AI-shaped, polarized world, where owned media matters more than ever. Reputation is no longer a soft metric but an economic multiplier and an insurance policy. From the difference between brand and reputation to the growing tension between character and competence, this episode explains what actually moves corporate standing up or down in today's environment.We also share why owned media now plays a disproportionate role in shaping not just earned coverage, but AI-generated search results and stakeholder perception. Listen For3:45 What Is the Real Difference Between Brand and Reputation?5:07 What Are the Seven Drivers That Shape Reputation?6:28 How Has AI Changed Third Party Advocacy and Media Influence?9:58 Do Character Crises Damage Reputation More Than Competence Failures?16:13 Why Is Reputation a Business Tool Rather Than Just an Image Strategy?Guest: Stephen Hahn-Griffiths, RepTrakWebsite | LinkedIn DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Venha visitar a nossa Loja:https://iconografia-da-historia-3.myshopify.com/?utm_medium=product_shelf&utm_source=youtubeSiga nosso canal de CORTES:https://www.youtube.com/@IconografiadaHistoria-cortesE siga também nosso canal parceiro "CAFÉ E CAOS TV" apresentado pelo nosso querido Fernandão e Agnes Andradehttps://www.youtube.com/@CafeecaostvAJUDE-NOS A MANTER O CANAL ICONOGRAFIA DA HISTÓRIA: Considere apoiar nosso trabalho, participar de sorteios e garantir acesso ao nosso grupo de Whatsapp exclusivo: https://bit.ly/apoiaoidhSe preferir, faz um PIX: https://bit.ly/PIXidhNos acompanhe no Spotify @iconocastSiga ICONOGRAFIA DA HISTÓRIA em todas as redes: https://linktr.ee/iconografiadahistoriaoficialSiga o JOEL PAVIOTTI: https://bit.ly/joelpaviottiApresentação: Joel PaviottiTexto e roteirização: Adriana de PaulaRevisão: Adriana de PaulaCâmera e produção: Fernando ZenerattoEdição: Fernando ZenerattoDireção: Fernando Zeneratto / Joel Paviotti
Kencan Dengan Tuhan - Selasa, 3 Maret 2026Bacaan: "Seperti tingginya langit dari bumi, demikianlahı tingginya jalan-Ku dari jalanmu dan rancangan-Ku dari rancanganmu." (Yesaya 55:9)Renungan: Suatu hari ada seorang pria yang sedang mengemudikan mobil bermerk Ford. Tidak disangka, mobil Ford yang ia kendarai mogok ditengah jalan. Pria itu pun membuka kap mobilnya dan berusaha untuk mencari penyebab dan memperbaiki kerusakannya. Namun pria itu tidak juga menemukan solusinya. Tidak lama kemudian, datanglah seorang pria tua yang juga mengendarai mobil Ford. Melihat sesama pengendara Ford yang mogok ditengah jalan, pria itu langsung berhenti dan keluar dari mobil untuk membantu pria muda itu. Tanpa memakan waktu banyak, pria itu sukses memperbaiki mobil yang rusak itu. Pria muda itu kemudian berterima kasih dan pria tua itupun memperkenalkan diri katanya, "Saya Henry Ford. Saya yang telah merancang mobil ini." Kehidupan manusia tak ubahnya seperti kisah diatas, di mana sering kali "mobil yang kita kendarai" tiba-tiba saja mogok dan berhenti ditengah jalan karena masalah yang mungkin datang tanpa kita duga sebelumnya. Saat itu mungkin kita merasa jengkel, kecewa, marah, dan sedih karena apa yang kita harapkan ternyata berbeda jauh dengan kenyataan. Kita merasa gagal dan sering kali kita kehilangan pengharapan karena kita menganggap bahwa masalah yang kita hadapi adalah akhir dari segala-galanya. Kita sering lupa bahwa segala problema yang kita alami adalah bagian dari rencana Tuhan yang akan mendatangkan kebaikan dalam hidup kita. Sebenarnya Tuhan selalu menyediakan berkat yang melimpah dibalik semua masalah yang kita hadapi. Dia sanggup mengubah setiap kegagalan dan kesalahan kita menjadi sebuah berkat yang luar biasa dalam hidup kita. Tuhan sudah merancang segala yang baik dalam hidup kita. Dia tahu segala kelemahan dan kegagalan kita. Yang perlu kita lakukan adalah kembali kepada Tuhan. Kita percayakan hidup kita seluruhnya kepada-Nya. Berusahalah dan berdoa, sebab itulah bagian kita. Tuhan akan melakukan bagian-Nya. Tuhan selalu memberikan solusi atas segala masalah kita. Karena itu, jangan takut dan bimbang. Percayalah bahwa Tuhan adalah Bapa yang baik, dia tidak akan menjerumuskan kita. Percayalah bahwa rancangan-Nya selalu sempurna bagi hidup kita, jika kita selalu setia dan menaruh iman serta pengharapan kita kepada-Nya. Tuhan Yesus memberkati. Doa:Tuhan Yesus, kupercayakan hidupku pada rencana-Mu yang indah. Apapun yang terjadi, jika itu sesuai dengan kehendak-Mu, maka aku percaya semua akan baik-baik saja. Amin. (Dod)
Não existe um jeito único de viver que vá alegrar todo mundo — e isso é uma ótima notícia. Não há guru, fórmula pronta ou manual infalível capaz de garantir felicidade universal. Cada pessoa carrega sua história, seus valores, suas dores e seus sonhos. O que funciona para um pode não fazer sentido para outro. A Psicologia Positiva nos lembra que bem-estar nasce do autoconhecimento, das forças pessoais e de escolhas alinhadas ao que tem significado para cada um. Em vez de buscar respostas prontas, vale cultivar consciência, responsabilidade e autenticidade. Você não precisa se encaixar em modelos prontos: pode construir um caminho próprio, coerente com quem você é. A verdadeira realização começa quando você assume a liberdade de viver sua própria medida de felicidade.
Não existe um jeito único de viver que vá alegrar todo mundo — e isso é uma ótima notícia. Não há guru, fórmula pronta ou manual infalível capaz de garantir felicidade universal. Cada pessoa carrega sua história, seus valores, suas dores e seus sonhos. O que funciona para um pode não fazer sentido para outro. A Psicologia Positiva nos lembra que bem-estar nasce do autoconhecimento, das forças pessoais e de escolhas alinhadas ao que tem significado para cada um. Em vez de buscar respostas prontas, vale cultivar consciência, responsabilidade e autenticidade. Você não precisa se encaixar em modelos prontos: pode construir um caminho próprio, coerente com quem você é. A verdadeira realização começa quando você assume a liberdade de viver sua própria medida de felicidade.
Às vezes, a vida nos ensina através de cenas simples…como a de um jardineiro.Um executivo de uma grande empresa contratou, por telefone, um profissional para cuidar do seu jardim.Quando chegou em casa, encontrou um garoto de quinze, talvez dezesseis anos.Mesmo surpreso, deixou que ele realizasse o serviço.O trabalho foi feito com capricho.Antes de ir embora, o menino pediu licença para usar o telefone.Do outro lado da linha, oferecia seus serviços com dedicação:disse que cortava a grama, recolhia o lixo, limpava as ferramentas, era pontual e tinha um preço justo.A resposta era sempre a mesma:“Não preciso. Já tenho um jardineiro — e estou muito satisfeita.”Ao desligar, o executivo comentou:— Que pena… você perdeu a cliente.E o garoto respondeu com tranquilidade:— Não perdi. Eu sou o jardineiro dela.Só queria ter certeza de que ela está feliz comigo.E essa pequena história abre espaço para uma reflexão bonita.No jardim das afeições, o que sustenta as flores não são os grandes gestos,mas o cuidado de todos os dias.É ir retirando, com delicadeza, aquilo que pesa.É não deixar que os resíduos das mágoas se acumulem.É manter vivas as ferramentas da gentileza, da atenção e do respeito.O amor floresce nos detalhes.Como a chuva que chega mansa e fertiliza a terra.Como o sol que aquece sem pedir nada em troca.São esses pequenos cuidados que fazem a vida frutificar em felicidade.
Às vezes, a vida nos ensina através de cenas simples…como a de um jardineiro.Um executivo de uma grande empresa contratou, por telefone, um profissional para cuidar do seu jardim.Quando chegou em casa, encontrou um garoto de quinze, talvez dezesseis anos.Mesmo surpreso, deixou que ele realizasse o serviço.O trabalho foi feito com capricho.Antes de ir embora, o menino pediu licença para usar o telefone.Do outro lado da linha, oferecia seus serviços com dedicação:disse que cortava a grama, recolhia o lixo, limpava as ferramentas, era pontual e tinha um preço justo.A resposta era sempre a mesma:“Não preciso. Já tenho um jardineiro — e estou muito satisfeita.”Ao desligar, o executivo comentou:— Que pena… você perdeu a cliente.E o garoto respondeu com tranquilidade:— Não perdi. Eu sou o jardineiro dela.Só queria ter certeza de que ela está feliz comigo.E essa pequena história abre espaço para uma reflexão bonita.No jardim das afeições, o que sustenta as flores não são os grandes gestos,mas o cuidado de todos os dias.É ir retirando, com delicadeza, aquilo que pesa.É não deixar que os resíduos das mágoas se acumulem.É manter vivas as ferramentas da gentileza, da atenção e do respeito.O amor floresce nos detalhes.Como a chuva que chega mansa e fertiliza a terra.Como o sol que aquece sem pedir nada em troca.São esses pequenos cuidados que fazem a vida frutificar em felicidade.
Trust used to flow upward. To experts, institutions, and authority. Then it shifted to “people like me.” Now even that circle is tightening. The 2026 Edelman Trust Barometer reveals a growing insularity: smaller tribes, hardened perspectives, and a widening mass-class divide driven by whether people believe the system works for them. Persuasion is shifting to trust brokerage, and what communicators, leaders, and businesses can do when trust itself has become the battleground.Listen For3:10 Skip the opening story and go right to the interview with Tim Weber3:47 What does it mean that we've moved from echo chambers to “turtle shells”7:21 Is polarization economic, cultural, technological—or all three?12:35 How can companies blunt fear and become true trust brokers?20:13 Will AI reinforce our biases and deepen our personal echo chambers?Guest: Tim Weber, Managing Director & EMEA Head of Editorial, EdelmanLinkedIn | Instagram | Bio | Website2026 Edelman Trust Barometer DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedInAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
00:00 Mais de 1 milhão atrasaram o financiamento00:52 Os números reais (2022 a 2025)01:48 Como funciona a alienação fiduciária02:52 Crescimento dos leilões imobiliários03:13 A vida real: divórcio, filhos, desemprego04:21 A falsa sensação de estabilidade04:55 O sistema é feito para beneficiar os bancos05:39 Regra 01 | Reserva de Emergência06:28 Regra 02 | Seguro Prestamista e Seguro de Vida06:55 Regra 03 | Amortização é o seu melhor investimento07:30 Regra 04 | Estratégia de saída07:52 Conclusão sobre o sonho da casa própria08:31 RC Club vs RC Wealth: Qual escolher?
Márcio Astrini, secretário-executivo do Observatório do Clima, trata dos temas mais relevantes sobre Meio Ambiente e mudanças climáticas. A coluna vai ao ar às 6ªs, 7h45, no Jornal Eldorado.See omnystudio.com/listener for privacy information.
O ator brasileiro ajuda-nos a responder a um homem em crise conjugal e fala sobre a sua nova peça "O Figurante".
Venha visitar a nossa Loja:https://iconografia-da-historia-3.myshopify.com/?utm_medium=product_shelf&utm_source=youtubeSiga nosso canal de CORTES:https://www.youtube.com/@IconografiadaHistoria-cortesE siga também nosso canal parceiro "CAFÉ E CAOS TV" apresentado pelo nosso querido Fernandão e Agnes Andradehttps://www.youtube.com/@CafeecaostvAJUDE-NOS A MANTER O CANAL ICONOGRAFIA DA HISTÓRIA: Considere apoiar nosso trabalho, participar de sorteios e garantir acesso ao nosso grupo de Whatsapp exclusivo: https://bit.ly/apoiaoidhSe preferir, faz um PIX: https://bit.ly/PIXidhNos acompanhe no Spotify @iconocastSiga ICONOGRAFIA DA HISTÓRIA em todas as redes: https://linktr.ee/iconografiadahistoriaoficialSiga o JOEL PAVIOTTI: https://bit.ly/joelpaviottiApresentação: Joel PaviottiTexto e roteirização: Adriana de PaulaRevisão: Adriana de PaulaCâmera e produção: Fernando ZenerattoEdição: Fernando ZenerattoDireção: Fernando Zeneratto / Joel Paviotti
Can a joke really sell a brand? Or save it from sameness?Most campaigns sound the same because they're afraid to sound wrong. Safe language, serious faces, purpose-heavy messages that all blur together. And yet one of the most successful creative agencies in North America has built its reputation by doing the opposite. Zulu Alpha Kilo lives by a simple motto… Fight Sameness… and they do it with humor, sarcasm, and a willingness to say the quiet part out loud.Why does that work? Why does making people laugh end up being the fastest way to earn trust? Why does honesty often land better as a joke than a lecture. Listen For3:01 Fast-forward to the start of the interview5:19 Check out an example of a funny (sarcastic) ad by Zulu Alpha Kilo5:36 Why does ad satire feel so personal to marketers?9:11 What tiny detail annoyed people in that absurd ad? Guest: Michael Siegers, Zulu Alpha Kilo Website | InstagramDougSubstack | Website | LinkedIn FarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Hai Wonder Kids, Kembali dalam renungan anak GKY Mangga Besar. Judul renungan hari ini adalah PRIA TELANJANG DI GETSEMANIDiambil dari: Markus 14:51–52 (TB)“Ada seorang muda yang mengikuti Yesus, hanya memakai sehelai kain lenan pada tubuhnya. Mereka menangkap dia, tetapi ia melepaskan kain itu dan lari dengan telanjang.”Wonder Kids, hari ini kita membaca detail kecil tapi penting yang hanya dicatat oleh Injil Markus. Setelah Yesus selesai berdoa di Taman Getsemani, Yudas datang bersama para serdadu untuk menangkap Yesus. Para murid ketakutan. Mereka semua melarikan diri.Markus mencatat bahwa ada seorang pemuda yang juga mengikuti Yesus. Ketika para serdadu mencoba menangkapnya, ia begitu takut sampai meninggalkan pakaiannya dan lari telanjang. Pemuda ini sangat takut. Ia memilih rasa malu daripada tertangkap. Ia memilih lari daripada berdiri bersama Yesus.Yesus sebenarnya sudah memperingatkan murid-murid-Nya. Yesus berkata bahwa semua orang akan meninggalkan-Nya, tetapi orang yang bertahan sampai akhir akan diselamatkan. Sayangnya, pada malam itu, tidak ada satu pun murid yang benar-benar berdiri teguh. Semua melarikan diri.Tetapi kabar baiknya adalah: kita memiliki sesuatu yang tidak dimiliki para murid saat itu.Kita memiliki Roh Kudus yang tinggal di dalam kita. Dengan pertolongan Tuhan, kita bisa berdiri teguh, bahkan ketika kita takut.Wonder Kids, hari ini lakukan ini: Saat kamu merasa takut untuk melakukan yang benar, ingat bahwa Tuhan menyertai kamu. Mintalah pertolongan-Nya untuk tetap setia.Mari kita berdoa: Tuhan Yesus, ketika aku takut, tolong aku untuk tetap berdiri teguh dan setia kepada-Mu. Aku percaya Engkau menolongku. Amin.Wonder Kids, ingatlah: Tuhan menolong kita berdiri teguh, bahkan saat kita takut. Tuhan Yesus memberkati.
" Você sente que está sempre ocupado, mas raramente focado?Que o tempo passa, os dias se repetem , e sua própria vida fica em segundo plano?Neste episódio profundo, você é convidado a parar, olhar com honestidade para si mesmo e assumir algo essencial: ninguém muda de vida sem foco, disciplina e responsabilidade.Este episódio é para quem cansou de se distrair, de adiar decisões e viver no automático.Para quem entendeu que mudar de vida não é um evento, é um compromisso diário."Narrado por Antônio Carlos #foco#disciplina#mudançadevida#desenvolvimentopessoal#consciência#vidaconsciente#mentalidade#positivamenteconscientecontato e parcerias: positivamenteconsciente20@gmail.comInstagram: positivamente _consciente_
You can be the same person across every channel. Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message. And many of the people following you on LinkedIn are the same people who see you on Instagram, hear you on a podcast, or read your newsletter. Yet those same people can understand you, trust you, and remember you very differently simply because they encounter you in a different place.Not because you changed.Because they did.They arrive with different expectations.Different attention.Different patience.The channel shapes what they notice, what they believe, and what stays with them, even when the words don't change at all. In this episode, we explore how platforms shape perception, why fractured identities are now the norm, and what that means for communicators who already know better but are running out of time and headspace.Listen For4:30 How do you tailor one piece of content for different platforms?6:04 Is it better to master one channel or be on many?7:49 Can AI help create content that still feels human?12:21 What's the right way to use emojis on LinkedIn?16:35 Are we choosing content or are algorithms choosing for us? Guest: Molly Demellier, Sounds ProfitableEmail | Website | Sounds Profitable LinkedInDougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
OS FILMES de TERROR produzidos por YOUTUBERS ganharam fama nos cinemas este ano, com 2 diamantes que precisam ser comentados.Nos Acompanhe em Nossas Mídias:TWITTERPÁGINA
A Geralda cresceu acreditando no amor e mesmo cercada de avisos, ela se envolveu com Alessandro e enfrentou a desaprovação da família. Ela se casou e achou que o amor iria superar tudo, mas logo o sonho virou um pesadelo cheio de traições, dores e solidão. Por muito tempo, ela ficou casada por amor, pelos filhos e pela falta de apoio. Cansada, ela buscou refúgio na fé e acreditava na mudança do marido, mas depois de descobrir uma traição dele com a própria cunhada, foi a última apunhalada. No fundo do poço, ela decidiu se salvar: voltou a estudar, se reconectou com a arte e recuperou sua identidade. Com o tempo, entendeu que aquilo não era amor, mas sobrevivência. Após 32 anos de sofrimento, ela teve coragem de se separar e de reconstruir a própria vida. Hoje ela é uma mulher livre, grata, fortalecida e verdadeiramente feliz.
You're using LinkedIn wrongNot because you're not smart… you are. It's because you're using yesterday's LinkedIn. The platform is changing fast. The feed has changed, and the rules for reach have changed with it. This episode shows you what's different now, and how to adapt without turning into a “content person.” Listen For3:29 What happens when you hit publish on LinkedIn?7:21 What makes a post perform well—and why does so much content flop?10:23 Should leaders be posting at all, and if so, how?14:49 Why did Alicia double down on LinkedIn as a career focus?20:42 Why are professionals afraid of being visible on LinkedIn?Guest: Alicia Teltz, The Hype DepartmentLinkedIn | Website DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
When the streets erupt, the headlines explode, and public pressure hits boiling point… can business leaders still afford to say nothing? In this episode tackle the growing tension between corporate responsibility and political risk. From a CEO letter in Minnesota addressing immigration-fueled violence to Keir Starmer's high-stakes diplomacy in China, we ask: when the world demands clarity, is strategic ambiguity still a safe PR move? Listen For2:08 What is safety in numbers for corporate protest5:03 Is strategic ambiguity a smart way to stay neutral7:12 What is the Business and Democracy Commission9:48 How do leaders speak when policy moves faster than people12:09 Can the UK and EU trade with China and India without angering the USThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a clip you did not choose, a post someone else shared, a comment you left, or a quote that gets passed around without context.What actually builds trust across today's platforms? It's the different channels and how they shape different versions of you. Consistency matters more than polish. Algorithms and AI search now “interpret” your reputation. Today you need to build a personal brand that holds up when you're not in the room. Listen For:22 What if people meet your story before they meet you?4:00 How does media reshape your message?5:23 How do you stay consistent across platforms?8:40 How do algorithms impact your brand?14:34 Why does personal branding really matter?Guest: Liz Brooks, Interview ValetWebsite DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Canadian Prime Minister Mark Carney stood up in Davos and didn't waste words. He gave a speech that cut through the noise. The room stood. The world noticed. He said, “If you're not at the table, you're on the menu.” People replayed that line like it was a lifeline. This episode of The Week Unspun comes straight from the snowy peaks of Davos, but the questions are sharp and wide-reaching. Can speeches still move people to action? Can we trust the Edelman Trust Barometer, or has its credibility fractured like the world it measures? And as the World Economic Forum eyes cities like Detroit and Dublin, what happens when the name “Davos” no longer fits the map? Listen For:51 What made Mark Carney's Davos speech go viral?6:54 Why do some PR pros hate the Edelman Trust Barometer? 9:38 Are we living in a “retreater” era of trust and communication? 12:40 Should Davos be moved to Detroit or Dublin? 18:15 Is short-form, flashy content reshaping public opinion? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is what happens after the click, after the view, after the impression. If your audience does not stay, nothing sticks. Not the message, not the trust, not the reputation you are trying to build.In this episode, we unpack why depth beats scale and why time spent is one of the most overlooked drivers of influence. You will hear a fresh way to think about loyalty, attention, and what it means to create content that people actually choose to come back to, even when the feed is endless.Listen For3:42 How do you separate scale from depth in brand storytelling?6:57 What makes podcast audiences stay or leave?10:20 How can stories compete for time in today's distracted world?12:42 Why does audio create such a deep connection with listeners?15:28 Who really listens to podcasts today? And how is that changing?20:03 Answer to Last Episode's Question from Guest Jenny ManchesterGuest: Roger Nairn, Jar Podcast SolutionsWebsite | Jar LinkedIn | Roger LinkedIn | YouTube Doug DownsSubstack | Website | LinkedInFarzana BaduelSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Siga nosso canal de CORTES: https://www.youtube.com/@IconografiadaHistoria-cortesAJUDE-NOS A MANTER O CANAL ICONOGRAFIA DA HISTÓRIA: Considere apoiar nosso trabalho, participar de sorteios e garantir acesso ao nosso grupo de Whatsapp exclusivo: https://bit.ly/apoiaoidhSe preferir, faz um PIX: https://bit.ly/PIXidhNos acompanhe no Spotify @iconocastSiga ICONOGRAFIA DA HISTÓRIA em todas as redes: https://linktr.ee/iconografiadahistoriaoficialSiga o JOEL PAVIOTTI: https://bit.ly/joelpaviottiApresentação: Joel PaviottiTexto e roteirização: Adriana de PaulaRevisão: Adriana de PaulaCâmera e produção: Fernando ZenerattoEdição: Fernando ZenerattoDireção: Fernando Zeneratto / Joel Paviotti
In this week's The Week UnSpun, the panel takes on three high-stakes stories where influence, identity, and global perception collide. First, the team unpacks the latest flashpoint over Greenland, where the U.S. talks security, Denmark talks sovereignty, and Greenland quietly navigates the space in between. But is this really about narrative control, or something deeper, as David suggests, like the importance of alliances over authorship? Then, the conversation turns to Minnesota, where deadly ICE encounters have sparked a communications crisis over trust, legitimacy, and who gets to define the truth. Finally, the group turns to Davos, joined by 18-year World Economic Forum veteran Joanna Gordon, who lifts the curtain on how the global summit has evolved, and whether it still lives up to its founding ideals. Listen For2:03 Can Greenland Strengthen Partnerships Without Losing Autonomy?3:25 Are Small Nations Heard? Or Just Spoken For?6:43 Is the Real Crisis in Minnesota About Trust?11:45 Has Davos Lost Its Way in the Age of Attention?15:41 Does the World Economic Forum Have a PR Problem?Guest: Joanna GordonLinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
It doesn't matter whether you're 25 or 55. If you speak and people listen politely but not seriously, it hurts. Too young to be trusted.Too old to be creative.The message lands the same way. You are not seen. You are not heard. You are not valued.Ageism cuts in both directions and it leaves a quiet bruise that people carry long after the moment passes.How does this happen in Public Relations, a profession built on understanding people? It does. And ageism is a major component of the profession. That's why a Cultural Reset is needed. Listen For4:50 What does a "cultural reset" in PR mean when addressing ageism?7:30 How does ageism quietly impact training and promotion in PR agencies?9:54 Do certain sectors of PR treat older professionals more fairly than others?15:55 Will AI help or hurt age diversity in PR careers?17:25 Answer to Last Episode's Question from Guest Cindy Lang Guest: Jenny ManchesterCentre for Ageing Better Website | LinkedInJenny's Report An age-old problem: What can we do to tackle ageism in PR? Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
A headline-grabbing raid, a revolution-in-the-making, and a “beige” prime minister walk into the attention economy… who wins the story? Farzana and Doug unpack three global flashpoints through a PR and narrative-control lens: the shock capture of Venezuela's Nicolás Maduro and the split-screen battle between “law enforcement” framing versus “illegal act of war” backlash; Iran's surging unrest as the rial collapses alongside a fractured top-level message (empathy from President Pezeshkian, crackdown language from Ayatollah Khamenei, and a mobilizing call from exiled Crown Prince Reza Pahlavi); and the UK's debate over Keir Starmer's “beige” leadership, whether voters truly want competent quiet or charismatic spectacle in a 24/7 scroll-and-click media world.Listen For00:37 How did the Maduro raid become a communications battle overnight?01:33 Why did calling Maduro a “narco-terrorist” change the debate?04:57 Does winning the domestic narrative matter if the world disagrees?07:56 How is Iran's leadership sending mixed signals during unrest?13:05 Is quiet leadership still viable in today's attention economy?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
This is a special audio time-jump episode. It's an immersive journey ten years into the future to explore how public relations has managed three of the biggest challenges: the rapid rise of AI, the disappearing entry-level job, and the ongoing gender gap in leadership.Doug and Farzana volunteer for a guided “time crossing” to see how the next generation of PR leaders navigated a decade of disruption. What they find isn't just smarter tech, it's smarter systems, layered cities, holographic hosts, and workplaces where AI and humans collaborate with clarity and conscience.This isn't an episode about how will we fix it, it's about how they already did… and what we can start implementing right now.Welcome to 2036 Listen For5:01 How has technology reshaped the world of PR?6:56 What does it feel like to communicate in a city designed to respond?9:57 How does personalized media target people in real time?10:36 What are holographic briefs and how do they change communication?16:31 Are women finally stepping into more leadership roles?17:44 How did society move beyond the culture war over being ‘woke'?12:59 What's changed most in how we communicate at work?14:55 What does it take to guide AI with real nuance?18:18 How is emotional labor being measured, and addressed, in the future?19:02 What are the future rules of ethical communication with AI? DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
What happens when protests shake a regime built on control, not consent? We look at Iran's largest wave of unrest since 2022. Fueled by economic collapse and skyrocketing inflation, the protests are no longer just about hardship, they've become openly anti-government, spreading even into rural areas. We break down Iran's unprecedented tone shift in crisis comms, explore the influential role of the Iranian diaspora, and consider how narratives are being shaped despite media restrictions. And we pivot to examine Donald Trump's striking effort to brand U.S. institutions with his name, followed by a look into 2026 with helpful resources for PR pros preparing for global risks. Listen For:47 What's really fueling Iran's latest wave of protests?4:28 How does Iran's diaspora influence global perception?5:39 Can Trump gain political advantage from Iran's instability?6:14 Why is Trump rebranding national institutions with his name?12:46 What tools can help PR pros prepare for global risks in 2026?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
Public relations shapes what people believe, how communities respond, and which ideas earn trust. It influences elections, corporate crises, government decisions, reputations, and public sentiment. Yet unlike medicine, law, or engineering, anyone can call themselves a PR professional. No license. No minimum standard. No consequences when things go wrong. What happens when a profession with this much power has almost no guardrails?Some say that freedom is essential for open societies. Others say it leaves the public exposed. What happens if we build those guardrails too strong? In this episode we walk the line of tension between protection and freedom.Listen For4:28 What problem is PR regulation really trying to solve?9:47 Does regulation protect the public, or just PR pros?12:38 Could PR regulation threaten free speech?14:23 Is there a middle ground on PR regulation?18:37 Can licensing and ethics training reshape PR?Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Kencan Dengan Tuhan - Jumat, 26 Desember 2025Bacaan: "Dan janganlah kamu lupa berbuat baik dan memberi bantuan, sebab korban-korban yang demikianlah yang berkenan kepada Allah." (Ibrani 13:16)Renungan: Seorang pria sedang mengendarai mobilnya, ketika dia melihat seorang wanita setengah baya kebingungan di pinggir jalan karena mobilnya mogok. Pria ini melihat dia membutuhkan bantuan. Jadi dia menghentikan kendaraannya. Dia tersenyum saat mendekati wanita tersebut. Dia bisa melihat betapa ketakutannya wanita tersebut, mungkin karena pakaiannya yang lusuh. Dia mencoba menenangkannya, "Saya ingin membantu Anda, jangan khawatir. Saya Bryan Anderson." Ternyata ban mobil wanita itu kempes, jadi dia harus merangkak di bawah mobil untuk memasang dongkrak. Saat mengganti ban, pakaiannya menjadi kotor dan tangannya terluka. Ketika pekerjaannya selesai, wanita itu bertanya berapa yang dia harus bayar untuk bantuannya. Bryan tersenyum dan berkata, "Jika Anda benar-benar ingin membayar saya kembali, lain kali ketika anda melihat seseorang yang membutuhkan bantuan, berikanlah bantuan yang dibutuhkan orang itu. Dan ingatlah akan aku." Pada malam hari yang sama, wanita itu mampir ke sebuah kafe kecil. Dia melihat seorang pelayan, dalam kondisi hamil delapan bulan, sedang menyeka rambutnya yang basah dengan handuk. Pelayan ini memiliki senyum ramah yang manis, meskipun dia telah menghabiskan sepanjang hari untuk berdiri melayani orang-orang. Wanita itu bertanya-tanya di dalam hatinya bagaimana seseorang yang terlihat lusuh, bisa begitu baik, tersenyum ramah kepada para pembeli yang tidak dikenalnya. Lalu dia ingat Bryan. Selesai makan, wanita ini membayar dengan uang seratus dolar. Pelayan pergi untuk mengambil kembalian dan ketika dia kembali, wanita itu sudah pergi. Dia meninggalkan catatan di serbet: "Kamu tidak berhutang apa pun kepadaku. Seseorang pernah membantu saya, sama seperti sekarang saya membantu anda. Jika anda benar-benar ingin membayar saya kembali, jangan biarkan rantai cinta ini berakhir di anda, bantulah orang lain yang memerlukan bantuan." Pelayan itu menemukan empat lembar lagi ratusan dollar di bawah serbet. Malam itu, pelayan itu pulang lebih awal. Dia memikirkan wanita yang baik hati itu dan uang yang dia tinggalkan. Dia bertanya-tanya, bagaimana mungkin wanita itu bisa tahu, betapa dia dan suaminya sangat membutuhkan uang, apalagi sekarang, ketika bayinya akan segera lahir. Dia tahu bahwa suaminya mengkhawatirkan hal itu, jadi dengan senang hati dia menyampaikan kabar baik itu kepada suaminya. Dia mencium suaminya dan berbisik, "Sekarang semuanya akan baik-baik saja. Aku mencintaimu, Bryan Anderson." Firman Tuhan mengingatkan agar kita tidak lupa untuk berbuat baik dan memberikan bantuan. Berilah bantuan kepada orang yang betul-betul memerlukannya. Tapi kita juga harus ingat, jangan memberi bantuan yang dapat membuat orang menjadi malas bekerja dan manja. Berilah kepada mereka yang benar-benar membutuhkannya! Tuhan Yesus memberkati. Doa:Tuhan Yesus, jadikanlah hatiku seperti hati-Mu yang senantiasa tergerak untuk membantu siapa saja yang membutuhkan pertolongan, sehingga melalui kehadiranku nama-Mu semakin dimuliakan. Amin. (Dod)
This is not just one podcast. It's a feed with two.First is Stories and Strategies with Curzon Public Relations. A weekly show hosted by Doug Downs and Farzana Baduel. Every Tuesday, we tackle the real work of public relations. The strategy behind the stories. The decisions behind the headlines. No fluff. No profiles. Just the issues shaping modern communications.Also in this feed is The Week UnSpun. A live, weekly look at global news through a public relations lens. Hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors. Streaming every Friday at 10 a.m. Eastern, 3 p.m. UK time. With the audio released later the same day.Two shows. One feed. Follow now, and stay ahead of the story.Support the show
What do you say when there's nothing to say?Most workplaces think they handle grief through policy, a few days of bereavement leave, a checklist, and a quiet expectation that people will return “ready” to work. But grief doesn't follow policy. It walks back into the office with someone long before they're prepared, reshaping their focus, their energy, their confidence and their sense of safety. And while HR manages the paperwork, it's the hallway conversations, the team dynamics, the awkward silences and the well-meaning but painful clichés that shape a grieving person's real experience. That isn't an HR problem. That's a communications problem.And yet almost no one prepares for it. Teams don't know what to say. Leaders fear saying the wrong thing. Colleagues avoid eye contact because they're anxious, not uncaring. In this episode, grief expert Cindy Lang shows why communication is the most powerful support any workplace can offer, and how simple, compassionate language can make the difference between someone feeling invisible and someone feeling understood. Listen For4:11 Why Is Grief First a Communications Issue, Not Just HR's Job?6:45 What Is the “Three-C Model” for Grief-Informed Communication?8:05 How Does Grief Physically and Emotionally Impact a Person at Work?14:51 What Small Act of Kindness Made the Biggest Impact After Loss?19:29 Answer to Last Episode's Question from Marc WhittGuest: Cindy LangWebsite | Facebook | Instagram Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
What happens when a top political strategist forgets the rules of media engagement? This episode of The Week UnSpun strikes a nerve for PR professionals as Doug unpacks Susie Wiles' widely criticized Vanity Fair interviews, where a lack of structure, message control, and audience awareness turned rare access into a strategic failure. It's a masterclass in what not to do when the stakes are sky-high. Then, the conversation pivots to a claim that's rippling through the industry in the UK. Sir Martin Sorrell declared on BBC Radio that PR no longer exists, prompting fierce pushback from Farzana. The team's defense of the industry is both impassioned and insightful, raising a critical question for anyone in communications. Is PR losing ground, or is it finally stepping into its own power?Listen For1:23 What went wrong in Susie Wiles' interviews?4:10 What are the 8 media mistakes she made?6:51 Is PR really dead, as Martin Sorrell claims?10:34 Why can't PR pros explain what they do?12:09 Is PR losing ground or evolving fast?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript Support the show
Nonprofits often describe themselves with a strange sense of pride: “We're the best kept secret.” But in an era where funding is shrinking, donor expectations are shifting, and public trust must be earned every single day, staying a secret is no longer a virtue. It's a liability. So why do so many NGOs still hide behind humility, overwhelm, or the hope that their good work will somehow speak for itself?It's same problem everywhere. Leaders who underestimate the power of strategic communication. Teams overwhelmed by tactical delivery. Fundraisers separated from PR staff. And organizations with extraordinary missions that remain invisible. In this episode, how nonprofits can step out of the shadows, communicate their value with confidence, and build the visibility they need to survive and serve.Listen For5:11 Why doesn't good work speak for itself anymore?10:12 How can NGOs attract top talent without top salaries?18:52 What are the first PR steps for nonprofits to grow visibility?21:04 Answer to Last Week's Question from Cindy LangGuest: Marc WhittWebsite | Email | LinkedIn | XRate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Who's Really Writing the Stories That Shape Our World?This week, we dive into the high-stakes power play unfolding in Hollywood as Netflix and Paramount battle to take over Warner Bros. What looks like a blockbuster business deal is, in fact, a global struggle over who gets to shape the stories that define how we think, feel, and remember.Farzana explores the soft power implications of the deal, asking what happens when control of cultural narratives shifts to private or even foreign-backed hands. Doug examines the potential impact on creators, especially if Netflix, known for tight content licensing, wins control of vast historical archives. David brings in insider chatter from Hollywood, where some fear the deal could spell the end of cinema as we know it.Also in this episode, we unpack why the UK is launching a legal PR offensive to keep English law as the gold standard for global deals and how Singapore is emerging as a serious contender.Plus, is the US hurting its tourism brand with new visa requirements demanding access to social media history? And what can Australia's ban on under-16s using social media teach us about digital policy and parental reality? Listen For3:53 How would this merger reshape global storytelling and soft power?6:58 Why is the UK promoting English law as a global standard?10:12 What makes Singapore law a serious competitor to English law?15:39 Will new US visa rules scare away global travelers and harm tourism?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
In every corner of the world the public mood is shifting, sometimes quietly and sometimes all at once. Climate anxiety, pandemic fears, economic pressure, geopolitical tension and a surge in concern about data security have all reshaped what people expect from companies. For organizations trying to build trust across borders the rules keep changing. What mattered in 2019 did not matter in 2021. What mattered last year may not matter next year. And unless communicators understand these shifts they will miss the signals that determine whether a message lands or falls flat.That is why this conversation with Steve Shepperson-Smith is so valuable. Drawing from Vodafone's 75,000+ annual reputation data points and RepTrak's million-strong global dataset, Stephen shares compelling insights on the critical 60/40 split between capability and character, and why the latter matters more than ever in polarized, politicized times.Listen For4:37 What does global data say about what drives reputation today?6:52 Have public views on social and environmental issues shifted?8:41 Are ESG and DEI labels now hurting more than helping?10:57 Why is data security now a top consumer concern?16:38 How can brands stay local in a divided global landscape?20:40 Answer to Last Episode's Question from Andy WestGuest: Steve Shepperson-Smith, VodaphoneLinkedInRate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Most agencies can tell you how their clients are doing but ask how they are doing and the room gets quiet. The truth is that even the best run firms skip their own checkups. Margins thin out, teams burn out, and culture drifts while the spotlight stays fixed on the next pitch. But what if agencies treated their operations the way a doctor treats a patient, tracking vital signs, diagnosing problems early, and prescribing real solutions before things spiral.From hidden symptoms to running a full-scale agency fitness test, in this episode we look at what separates a healthy firm from one that just looks good on paper. Listen For3:56 What vital signs show if your agency is healthy or just surviving?5:25 Are agency leaders really surprised by their own problems?8:57 Is AI a threat or a tool for agencies to grow?12:25 What four pillars make an agency profitable and strong?18:15 What aha moment helped an agency turn things around?20:03 Answer to Last Episode's Question from Lionel ZetterGuest: Andy West, West of CenterWebsite | Email | LinkedIn | X | Substack Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
This week, we look into the murky ethics of media leaks and their growing role in shaping political, corporate, and cultural narratives. From leaked peace plans that spark international diplomacy to budget details released minutes before parliamentary debate, we dissect whether leaks are ethical whistleblowing or manipulative PR tactics. Farzana argues that leaks often reveal broken internal cultures, while Doug, from a journalistic perspective, explores how leaks are used to test narratives and steer public perception. Also in this episode, David wonders if written reports are becoming relics in a world obsessed with video and visual storytelling. And we ask: Can AI help restore strategic thinking in PR? And should public relations finally be regulated like other professions? Watch/Listen For1:45 How will AI reshape PR, tactically or strategically?5:36 Should PR be regulated like law or finance?9:28 Are media leaks ethical, or just PR strategy?14:33 Can visual storytelling replace traditional comms?22:04 Are algorithms killing media access for everyone?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
Trust isn't built in boardrooms or over Zoom. It's built in the quiet moments. A conversation that lingers, a promise kept, a drink shared between people who still believe words matter. In this episode, we explore how the foundations of influence have shifted from handshakes to hyperlinks, and what that means for anyone trying to shape opinion or policy in a world that's forgotten how to connect.You'll hear stories from inside the world of public affairs, where relationships once forged in the late hours of party conferences now play out on screens and social feeds. We unpack why the human side of persuasion still decides who gets heard, who gets trusted, and who gets left behind. Because in the end, every message, every movement, and every bit of influence still comes down to people.Listen For6:42 Can you build real relationships online?9:13 Is polarization killing cross-party lobbying?12:52 Are autocrats on the rise?15:00 How is public affairs different from stakeholder work?16:05 Answer to Last Episode's Question from Guest Nick UsborneGuest: Lionel ZetterWebsite | X | LinkedIn Lionel's new book The Lobbyist Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episode Support the show
What happens when PR meets scandal, tech chaos, and gender bias? This episode of The Week UnSpun is a whirlwind of explosive headlines. The trio of David Gallagher, Doug Downs, and guest host Miranda Mitchell look into the renewed Epstein files controversy and its potential to dominate headlines well into 2025. They unravel Cloudflare's swift crisis response and debate the alleged gender bias in LinkedIn's algorithm. Add a healthy dose of Cracker Barrel branding blunders and viral live-TV moments, and you've got a jam-packed show.Listen For2:03 What's coming with the Epstein files and who could be impacted?6:57 How could media coverage of the Epstein case harm innocent people?10:46 How did Cloudflare's apology turn disaster into a win?13:27 Does LinkedIn's algorithm favor male voices?18:47 Is AI helping or hurting your brand voice? Watch For2:10 What will the release of the Epstein files reveal, and who gets hurt?6:00 Should we worry about innocent people in raw investigative data dumps?13:21 Is LinkedIn's algorithm biased against women, and how do we know?20:02 Will AI kill or save PR agencies in the era of LLMs and brand drift?26:09 Did Cracker Barrel's rebrand backfire, and what's the PR lesson?Guest Host Miranda Mitchell, PretailWebsite | LinkedIn | ContactThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
LAMBDA LAMBDA LAM... Ué, tá certo isso? NerdCast SEM Jovem Nerd e Azaghal? É isso mesmo, nerd! No episódio de hoje, chutamos os patrões para a geladeira (ou para uma merecida semana de descanso) para um papo franco e IMPARCIAL sobre A Própria Carne! Reunimos um time de especialistas do terror, com o nosso querido Mau Faccio, Giovanna Pagano (Uma Geek Me Disse), Bernardo Lopes (Indica Filmes), Rodrigo Fonseca e o cineasta Rodrigo Aragão para analisar o primeiro longa-metragem do Jovem Nerd, já em cartaz em TODOS os cinemas da rede Cinemark pelo Brasil! A Própria Carne Vá além da tela e adquira os produtos de A Própria Carne: https://jovemnerd.short.gy/A_Propria_Carne_NerdCast Kabum Aproveite o Esquenta Black Friday no Kabum: https://jovemnerd.short.gy/Kabum_Esquenta_NerdCast Luiza Labs Inscreva-se no Bootcamp Luiza Labs: https://jovemnerd.short.gy/Luiza_Labs_Bootcamp_NerdCast Siga o Luiza Labs no Instagram: https://jovemnerd.short.gy/Luiza_Labs_Instagram Juan Caloto Conheça as cervejas Juan Caloto: https://jovemnerd.short.gy/Juan_Caloto_NerdCast Siga o Juan Caloto no Instagram: https://jovemnerd.short.gy/Juan_Caloto_Instagram Visite o Esconderijo Juan Caloto: https://jovemnerd.short.gy/Esconderijo_Juan_Caloto_NerdCast Magalu Cloud Ouça o último Nerd na Cloud: https://jovemnerd.short.gy/Nerd_na_Cloud_20_NerdCast Conheça o Magalu Cloud: https://jovemnerd.short.gy/Magalu_Cloud_Nerdcast E-MAILS Mande suas críticas, elogios, sugestões e caneladas para nerdcast@jovemnerd.com.br APP JOVEM NERD: Google Play Store | Apple App Store ARTE DA VITRINE: Randall Random Baixe a versão Wallpaper da vitrine EDIÇÃO COMPLETA POR RADIOFOBIA PODCAST E MULTIMÍDIA CONFIRA OS OUTROS CANAIS DO JOVEM NERD Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Pria Anand joins Google to discuss her book, "The Mind Electric: A Neurologist on the Strangeness and Wonder of Our Brains." The book demonstrates the compelling paradox at the heart of neurology; that even the most peculiar symptoms can show us something universal about ourselves as humans. Dr. Anand is a neurologist at the Boston Medical Center and an Assistant Professor at the Boston University School of Medicine. She is a graduate of Yale University and Stanford Medical School, and she trained in neurology, neuro-infectious diseases, and neuroimmunology at Johns Hopkins Hospital and Massachusetts General Hospital. Watch this episode at youtube.com/TalksAtGoogle.