Forward Thinking - A Marketing Podcast by Metigy

Our audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own business' future. In this episode you will learn:The growing population of SMEsThe history of problems and solutions (that all relate back to business and marketing)Metigy's technology explained in a simple analogyHow to solve problems for your customersStopping the SME superhero syndromeArtificial intelligence explained through InstagramWhat Product Market Fit isPredictions on marketing, artificial intelligence and SMEsAnd More QuotesDaren On Artificial Intelligence explained simply:[00:15:40] “Artificial intelligence while scary isn't as much about a Terminator future but more about a future that we are already living.”[00:15:51] The maps app or chess game that you use on your smart phone is specific artificial intelligence. The Facebook and Instagram algorithms that you use right now are all based on machine learning from human inputs to then execute different outcomes.Daren on Product Market Fit (PMF):“But finding PMF is When you made something that people want.. Your customers, clients or users just want to  tell other people to use your product (without any incentive).”David Fairfull on Metigy App tech stack:[00:14:51] “How many different technologies do we use to help us do the marketing function? We don't have them connected, right? The proposition is the need to finally have one true source of all data and could make a great decision.”“Technology is not being there to harness the value of that data. It (currently) comes back to humans interpreting that. AI is a fantastic application in this environment to process that data once it's all connected and distill it down to the thing you should do today.”Johnson Lin on getting to PMF faster and failing fast:[00:20:02] “I can see two directions of how to get us there faster. One is by faster iteration cycle time. How can you do more laps? You run faster. So put that into our perspective. Does that mean we make people look faster or work harder? No, the approach you will want to be taking is earlier validation and fail faster and we can go to the next iteration if the previous one is not working.” Daren's Summary on JL's angle on failing: “Fail Fast. Don't run and work harder. Fail faster and learn in the early stages”Brendan rocket ship[00:21:04] I definitely hopped on the rocket ship in late 2018 and, you know, talking to David and Johnson,  they just had a really massive vision. And it was something that you really wanted to be a part of. You know, they told the vision of Metigy with so much gravitas, really that.Brendan on superhero syndrome:[00:14:00] “I wanted to do the accounting, the marketing, I wanted to do the customer support… But there's only 24 hours in a day. Unless you're Elon Musk. He seems to find a lot more hours in the day somehow. So for average, normal, small business owners, time pressure is a real thing.”Thiago Zandonai on what Metigy does: “You connect your social channels in Metigy and we start giving you insights and recommendations to grow your business. So you just connect them and boom, you're done.”

Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?No, you dig around. You Google them, check social media and even ask friends that might know about the product or service.What you're looking for is real world reviews from real people. This is user generated content or UGC for short.Find out more about user generated content and why you should use it on this episode of This Week In Marketing. What you'll learn in this episodeThe benefits of using UGC for your businessReal world examples that aren't watch relatedA simple way you can start creating UGC

You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it's becoming harder and harder to capture our audience's attention online. So what's the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This week in marketing What you'll learn in this episodeThe secret sauce for creating engaging videosWhy scripted isn't always the bestHow to light your shootsEditing toolsAnd more For more information on improving your social media engagement Click here to learn more: https://metigy.com/metigy-learning/the-simple-guide-to-creating-your-first-engaging-video-for-digital-marketing/    Find Joyce here:• on Linkedin

Are you publishing a bunch of video content but it's not working? Is your video engagement  low and your audience doesn't seem to care? If so, we've got the answer for you.Find out how to polish up your video content and more on this episode of This Week In Marketing. What you'll learn in this episode:Why it's not connectingHow to put stuff out that you find interestingUsing B-Roll footage, music and more!Let's get into the convo with Joyce and me. For more information on improving your social media engagementClick here to learn more: https://metigy.com/metigy-learning/how-to-improve-your-declining-social-media-engagement/ Find Joyce here:on Linkedin

Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days. That also means your engagement is suffering too.Unfortunately, engagement is extremely important for converting your followers to customers or clients.Find out how you can improve your declining engagement and more on this episode of This Week in Marketing. What you'll learn in this episode:Why just scheduling content isn't enoughThe 3 proven ways to increase your engagementTools to useThe benefits of social engagementAnd much more

Artificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living. The maps app or chess game you use on your smartphone is specific AI.  But artificial intelligence and machine learning are nothing but data, and zeroes and ones without us. Artificial intelligence cannot exist and function properly without the human touch to inform them to do something valuable. Tune in and learn from one of Metigy's leading chiefs, Johnson Lin.Johnson Lin has been the chief technology officer and co-founder of Metigy since 2017. Over the last 20 years, Johnson scaled and led technology teams across telecommunications, internet services, e-commerce, digital marketing and social media. He's the swiss army knife of software developers! In this episode you'll learnWhat is the one  marketing problem that Metigy will solve for businesses with AI?Johnson's reason for creating Metigy with David FairfullThe feeling of wanting to create somethingJohnson fav niche productivity tool3 things that AI will do for small businessand more. You can reach Johnson here:on Linkedin

Here are the statistics on business success rates: After five years, one out of two businesses will fail. That's 50%. And before ten years, that failure rate increases up to 70%. But why is this?One of the main reasons why businesses don't perform well is because they don't know how to market themselves. Marketing is the lifeblood of the business.Brendan Hill is not only employee number four of Metigy, but is an entrepreneur, angel investor and solo capitalist with fifteen years of experience under his belt. Having had his own fair share in owning and running a business, he understands the struggles and speed bumps that marketing for your business has. Alongside the growth the several tech startups, Brendan also discusses with Daren Lake the valuable leverage Marketing AI can have on your business. What you will learn in this episode:What to focus on with your small marketing effortsWhat Brendan wants to do for small businesses through their marketing effortsThe main problem Metigy wants to solve for SMEsWhy you shouldn't be a super heroWhat AI can do for small businesses moving forward Reach Brendan Hill here:On Linkedin

When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia's fastest growing startups.The lessons learnt from Mike's extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, what customer success looks like and why you need to connect your CRM and marketing automation tools as soon as you kick off your business.  Additionally, Mike also shared the story of the similarities between coaching his son's football team and coaching his marketing team. Let's delve into it! What you will learn in this episodeWhy data is so important for your businessHow gamification can lead to data capture opportunitiesMike's definition of customer successConnecting the data with your marketing strategyMake sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate.Why progressive profiling can get the right information at the right time from your customersWhy you need to invest in business intelligenceSimilarities between coaching a football team and coaching a marketing teamWhen expanding your business into new international markets > always read history books for that region. Resources mentionedPawssumSiteminder 90% of the world's data was created in the last two years.TableauStripeAirpodsAtlassian Book RecommendationsShogun by James Clavell What business would you build on Mars?It kind of goes back to the fact that our society now is so much built on growth, and we talk about GDP, and there's nothing around climate change, and all the things that are basically we're not exactly doing very right by the world at the moment. So, you go to a new world, fundamentally shift. I like to see a blend of the communal sharing of a company as opposed to just the fact that it's sheer growth, and there's a few people at the top. So, there was a company out of the US. I think it's Chobani. It's a yogurt brand. Once they went public, they shared with every single employee, they all became big shareholders in the company. So, if I go to Mars, I would literally probably do something around mining and terraforming. But every person involved would have a huge share of that company because if you could reset what accompany means, I would completely reset it to where everyone's got to share, we grow, but it's a completely different mindset. Reach Mike here:Mike on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com

This is part five of five in a mini series takeover by The B2B PlaybookIn this episode you'll learn Where to actually startThe importance of trustUsing the previous 3 BEs (Be ready, Be helpful, be seen) to help the next 2 BEs (Be better and be the best)The 5 BEs summed upAnd more

This is part four of five in a mini series takeover by The B2B Playbook. In this episode you'll learn:What to do with all the feedback from being helpfulHow to use this feedback to improve your business, products, services and general marketing comms.And moreEnough from me, let's get into the convo with Kev & George.

This is part three of 5 in a mini series takeover by  The B2B Podcast. In this episode you'll learn: How to understand your dream customers on a deep level.How to be authentically helpful to your dream customers and clientsAnd How to create content from the perspective of helping firstEnough from me, let's get into the convo with Kev & George

This is part two of five in a mini series takeover by The B2B Playbook.In this episode you'll learn: Why B2B online marketing is all about content. But your content journey starts with your customer, not your business.Step 1 in the B2B framework “Be Ready”.What questions to ask yourself right now so you can find the right customer or clientEnough from me, let's get into the convo with Kev & George.

This is part one of 5 in a mini series takeover by  The B2B Playbook. In this episode you'll learn:The foundation of Kev and George's strategy - the five B's.B2B online marketing one oh one.And why all of this comes back to what content you are putting out.Enough from me, let's get into the convo with Kev & George

Everybody wants business growth, but is your business growth protected?With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there's a lot of work to be done. However, integrating legal into the core of the business is an important thing as well. Because when it comes to protecting those ideas and setting boundaries with your stakeholder network, legal becomes the protector at the forefront of your business. Think of it as your business' insurance and protection. Tune in and learn from Myra Beal, general counsel and chief of staff Metigy, as she shares the fundamentals of legal, and what your business needs to apply.  What you will learn in this episode:Assessing your business' legal needsThe importance of IP (Intellectual Property) and how to contract around itEmployee share schemes and issuing sharesThe importance of  well-structured terms and conditionsCommercial contractsEmployment issuesHow to find the right lawyer Key takeaways:Think about legal upfrontYour agreements should be simple and clearSet up your legal as soon as possible to prevent having issues further down the trackPay the right person for less of their time. Reach Myra here:On Linkedin

HungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofounder, Mark Calabro.Mark's mission is to get restaurants full again and bring back the social element of going out and dining. But how is he going to do this? Good question. Mark founded Hungry Hungry, a platform that gives merchants the opportunity to engage directly with THEIR customer and improve the dining experience.  Hungry Hungry is now used by 700 food and beverage merchants throughout the US and Australia. In my conversation with Mark, we cover a wide range of topics including how to create word of mouth buzz for your business, how to generate genuine reviews and  why it's important to keep in contact with your business network (and actually visit them face to face). What makes the story of Hungry Hungry and Mark even more inspiring is that Mark has invested $2m of his own personal money to get it off the ground to save an industry that he loves so much. You can tell how passionate Mark is about the food and beverage industry and it comes across in the interview that I'm sure every early-stage business owner will enjoy. Check out all of the resources and tools mentioned at metigy.com/podcast What you will learn in this episodeHow to create word of mouth buzz for your businessChallenges facing the hospitality industryUpsell tactics (would you like fries with that method)Why convenience will always winHow to start a business in an area you are passionate aboutBefore you follow your dream of opening a hospitality business you need to understand the metricsWhy feedback from customers is so critical for your businessHow to generate genuine reviews for your businessHow Mark has built the Hungry Hungry communityHow Mark tested his business assumptions, invested in technology early on, validated the product and market fit and is now ready to scale.Why it's important to keep in contact with your network (and visit them face to face)The process of building the Hungry Hungry appMark's process of collecting primary data from customers and what he does with it. Reach Mark Calabro here:on LinkedinHungryHungry on InstagramHungryHungry on Facebook

David Fairfull's experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011.So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. With copious amounts of information to absorb nowadays, AI is not merely a replacement, but a leverage for marketers to fulfil the easy parts of their marketing objectives so they can build on their creative strengths.With Daren Lake, David explains the reliance and the large capacity of responsibility AI can hold for your business, and the small progresses he made along the way of creating the brand you see today.For reference, while this interview by itself is very valuable, please go back to the episode from 2021 titled “How Metigy and Elon Musk are disrupting the future of their industries”. This will help you really understand how important technology is to solving digital and social media's complex problems. What you will learn:The complexity of digital marketing and how it can be fixed by artificial intelligenceHow to pat yourself on the back for small winsWho Metigy wants to helpCrystal ball predictions around the future of marketing, technology and small businessesDavid's favorite tech tools for organisationand so much more Notable quotes:"Digital marketing has never been more difficult and never more critical. So we're trying to help any SME marketer grow into becoming a great marketer... Execute and grow and increase their sales performance in terms of the way they run their business""There's no egos and no stars in the team. And that to me is a huge contributor to the success of where we're going and what we're doing at the moment""Technology is shifting the way that the entire industry is going to work. The power is shifting for brands to do it themself rather than rely on third parties""Digital marketing's never been more difficult and never more critical" 

In this episode, Daren Lake explores the perks of Metigy Ads with Google's partner success manager, Sunny Lo and Metigy's growth marketing lead, Kevin Chen. What you will learn in this episode:Digital marketing, advertising's complex problem and how we look to solve itFour benefits gained from using Google AdsThe benefits of using Google Ads within Metigy's platformTips, tricks, and best practices

Gaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking.  In this episode from 2019, we touch on how to create the perfect LinkedIn profile, how to get leads that convert on LinkedIn and how publishing 1 video per day on LinkedIn can increase your profile views by 2000%. With over 55,000 pieces of content published on LinkedIn every second, Sally shares exactly how to produce content that cuts through the noise and delivers results for your business.  For any business owner who doesn't know how to get started and begin leveraging the massive power of LinkedIn, this episode is a must-listen.   Check out all of the resources and tools mentioned at metigy.com/podcast  What you will learn:How to start your content marketing strategy for your business How to maximize your content reach > lessons from gaining 14 million organic content views on LinkedInHow publishing 1 video per day on LinkedIn can increase your profile views by 2000%How cooking Australia's largest pizza resulted in priceless PR and engaging contentWhy LinkedIn is the best platform for personal brandingHow to create the perfect LinkedIn profile How to get leads that convert through LinkedIn Creating content assets that create emotional connections with prospects Type of content that the LinkedIn algorithm is rewarding the most How to maintain content production in your business How to produce 30 videos from 1 pillar article Resources mentioned in this episode:Linkedin as a content publishing platform HubspotMailchimpInshot Linkedin influencers to check out:Shay RowbottomMark MetrySally A Illingworth

In this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye. What you will learn in this episode:The problem of small businesses not having any visibilityWhat PR is exactly in the context of helping an SME.Actionable tasks that they implement immediately Reach Sophia here:On Linkedin

Watch and learn:Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold. Introduction:DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts on serious and committed endurance athletes that want to perform better as they age. His brand has a podcast, social media content (long and short form video, photos,  graphic illustrations, etc.) and a newsletter.His main objective is to “own” his audience as much as possible. On most platforms you are renting your audience.  He wants to be able to directly communicate with them.Objective 1 - Sign up for his email newsletterObjective 2 - Listen to the podcast (then have super fans share it out)He is focusing a lot of his content on visuals. The best way to promote audio is through visuals like photos, video and design. This is where Metigy's Creative Services Can Help. What you will learn in this episode:About DLake CreatesDlake Create's social media engagement status prior to using Metigy's Creative ServicesA range of creative assets that Creative Services can generate for youPost-performance analytics Resources:Metigy Creative ServicesDLake Creates

Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted in 40,000 contacts.For any business owner who is looking to take their growth marketing strategy to the next level, this episode is a must-listen. Resources mentioned in this episodeThe difference between growth marketing and growth hackingPirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue)25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.How to improve activationHow to improve your user onboardingDevelop customer personasWhy analysing competitors can save you time and moneyHow Anna grew Spaceship to $100m from being employee number 3Why it's important to phone new customers and get their feedbackUsing waitlists to get 40k people on prelaunch listDon't try to scale when you're not ready to scaleResources mentioned in this episode:Mailchimp onboarding processAsanaSpaceshipSEMrushahrefsCanvaMike Cannon-BrookesRobinhoodSegment.ioMixpanelAutopilotBrian BalfourSam ZhengAndrianes PinantoanCurious ThingBook Recommendations:Traction by Gabriel WeinbergThe Lean Startup by Eric RiesPredictably Irrational  by Dan ArielyWhat business you would build on Mars?I think if we were to avoid like the obvious answers, which are getting monopolies over resources that everyone needs like water and housing and things like that, I would probably open the first bank there. I think the best way to make money is to help other people make money. I was thinking about this question, with so many business opportunities that you can capitalize on, the best way to do it is just to give people the capital in order for them to achieve those particular dreams that they also might have in regards to what sort of businesses they want to open.The first thing I'd open is probably a bank or an investment firm or something like that, which basically allows people to borrow or give up some of the equity in order to build out their first businesses, which might be that monopoly of water or that monopoly of food or the next Amazon.Get in touch with Anna:Anna on LinkedInAnna on Twitter

So you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step? For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and lessons for you to learn along the way. This is what leads to the next part of running your business - reiteration and augmenting. Brendan Hill explores this practice with Sophie Pank, marketing director of Deputy APAC. She is a driven marketing professional with over 14 years experience working in Financial Services and scaling tech businesses in Sydney, London and Dubai and has previously worked for leading global brands such as The Commonwealth Bank of Australia, AIMIA, Morgan Stanley, American Express.Sophie is passionate about building strong business relationships and working with like-minded individuals who are fanatical about best in class marketing and customer experience. She has a proven track record in delivering world-class marketing campaigns. Her style is to roll up her sleeves and get her hands dirty and she inspires her team to do the same with a good dose of laughter and energy along the way. Her skills include end-to-end marketing delivery, partner management, new product development, project management and marketing strategy. What you will learn in this episode:The benefits of building strong relationships with stakeholdersRenewing  your product marketing with customer feedbackThe importance of  customer testimonials and how to retrieve itOne successful tactic on how to gain customer insights on your productThe process  from recording customer experience to reiterating your product market fitUseful advice on how to build successful marketing campaigns Notable quotes:“It's a very different conversation and experience for a customer - if you show empathy rather than just telling them buy, buy, buy”“Put yourself in the shoes of a customer”“It's about experience. Getting in there, making mistakes, failing fast, learning quickly and pivoting” Resources mentioned:HubspotIntercomGoogleSalesforceMarketo Book recommendations:Strategyzer's Value Proposition Canvas Book Reach Sophie here:On Linkedin

Prav De Silva, founder and chief growth officer at The Thoughtful Agency said it best - “email marketing is dead for people that aren't using it correctly.” After ten years of experience working for large brands and icons like Glue Store, Tiger Mist, Sydney's Bondi Icebergs, and Tim Cahill and Cahill+, Prav takes a different approach to convert his engagement into sales. His work with his team at The Thoughtful Agency specialize in a range of strategies, from digital and e-commerce to CRM marketing. Learn some of his and The Thoughtful Agency's practices in this episode. What you will learn from this episode:What to brainstorm before initiating an e-commerce strategyApplying an influencer-marketing strategyOptimizing your email marketing with customer segmentationHow to reactivate an inactive customerIdentifying the email automation workflowThe psychology behind email competitionsThe effects applying  dynamic retargeting on your sales Notable quotes:“Email marketing is dead for people that aren't using it correctly”“One of the most successful executions we've done is a unique experience. So it could be a trip to Palm Springs. It could be a trip to Bali.”..“Australians love to travel, right? So you put up a trip in front of them, sponsored by the brand. And you're able to generate, you know, close to seven, 10,000 new database subscribers”“Treat influencers like media” Resources mentioned:The Thoughtful AgencyMailChimpDripShopifyJDSnappic Book recommendations:Lynchpin by Seth GodinSeth Godin's blog Principles by Ray Dalio What business would you build on Mars?Business is one of these things that you need to be there and be on the ground to figure out what the actual business is and what you are going to call it.  But let's just say the stepping stone to that before we'd get there is probably to contact Elon Musk and ask him if  we could give away a Tesla or something that we could use on Mars, similar to a Tesla.Love the brand that Tesla created obviously. It has great prestige. Use that as a magnet to get people to enter a unique experience. So be driven around in Tesla, around Mars and all the people that enter - we're going to get their database and data. So every single product that's  sold once people arrive you know, you're going to be the commercial point there towards launching a lot of conversations. Reach Prav here:on LinkedinThe Thoughtful Agency on Instagram

Mark is a business growth mentor using his dual background as a chartered accountant and sales and marketing. He enjoys bringing his two decades of experience honed in Sydney, London, and New York to small to medium enterprises across a wide range of industries. Mark's biggest ambition is having formed his consultancy, Own Your Mark, to allow business owners to create better home lives for themselves and spend more valuable time with their families. What you will learn in this episode:How to ultimately defeat “superhero syndrome”Tangible ways to spend more time on your life, outside of the businessIncorporating a two-week time audit into your working-life5 steps to implement to defeat workPolishing your decision-making in the hiring processMark's perspective on CRM benefitsHow to outsource different tasksWorking as a synergy with your partner at work Notable Quotes:“What it ends up being for most people is they spend 80% of their time doing things which are not the core reason why they started their business, and consequently, they're things that they're not great at doing, and they're the things that stress them”“We come from a world where everyone is so scared of technology and robots and they're gonna take our jobs, but the reality is we can work hand in hand with the robots and they can do amazing things for us, so after we've eliminated and automated, then we outsource”“It's actually necessary to take some tasks back in rather than leaving them as automated… Let's turn them back into real human touch processes because we found that when we automate things, it doesn't work for our staff or our customers” Resources mentioned:ownyourmark.com.auDubsado Book recommendations:Donald Miller'sBuilding a story brandA Million Miles in a Thousand Years What business would you build on Mars?I would start an environmentally friendly waste disposal business. It would center around the full gamut of waste disposal, recycling, and repurposing of things. What that would be really doing is appealing to the fears of those people who are the new settlers of Mars. I'd illustrate in my marketing, Mars as it is now and Mars as it is in a couple of hundred years' time and how it's totally degrading, and how we had this really great opportunity to create an amazing planet and not to stuff it up again as the same way as we have done with Earth, and really appealing to their sense of legacy because you, as a settler, are gonna be seen as one of the first 100 people on the planet of Mars. Do you want to be remembered for someone who really made it into a remarkable place or do you want to be remembered as one of those selfish people that got it wrong and stuffed it up? So I always say to people, it's not, when looking for a business to start or a business to promote, it's not about always the sexiest ones. It's about getting the fundamentals right and finding a niche that has a lot of demand. It might not be sexy to other people and it's not being done well by others…I think waste disposal, one of those things, is gonna be highly necessary and every household needs it. Every business needs it, so it's got a really strong, fundamental, commercial proposition. Reach Mark here:on Linkedin

When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams.   What you will learn in this episode:How Hayden started his agency in the branding spaceHow to work with big brands in the branding fieldThe blueprint of helping a client with product designThe best way to get your first iteration of logo and brandingThe meaning of a “minimum beautiful product”The deep meaning behind a logoThe process behind rebranding a businessHow to implement creative problem solving Resources mentioned:CorelliumJellypepperSpaceshipBlackbirdAirtreeGrokBrighte99 designsFiverrBarajaUenoMetaLabOtterClear MotionXeroTobias van Schneider Design tools:DovetailIllustratorFramerSketchFigmaAdobe XDNotion What business would you build on Mars?I'm tempted to say Instagram just because I think it would be really funny to see a thousand filtered pictures of red dirt everyday - everyone just commenting on each other's red dirt. I would probably do an interplanetary telco. That would be really fun. The first thing you'd want to do when you land on Mars is to check in back home, see how everything is going and the branding of that would be so easy. Tug at the heartstrings. Reach Hayden Bleasel here:on Linkedinon Twitteron his website

In this episode we go a bit deep on a platform that most people and especially small businesses might ignore - Linkedin. And we do this with Lewis Gale, the managing director of Voltura (formerly known as Social Grind). On his own Linkedin, Lewis says he is “Someone who loves achieving the unachievable and solving the unsolvable.” A fair fact. Through his own growth strategies, he managed to reach 35,000 registrations within a few months for a product launch by leveraging the social media platform. Learn how you can use Linkedin to its fullest potential in this episode. What you will learn in this episode:How you can reach 35,000 registrations for your product launch using LinkedinHow to write an effective connection message on LinkedinTools you can use to create a buzz around your product launchHow to advertise to people if you are a B2BThe uses of social media platforms for B2BsSales Navigator - sales CRM tool for LinkedinHow to effectively grow your connections on LinkedinHow to create super targeted campaigns by using Linkedin and FacebookThe benefits of MultiLogin for mass CRM projects Resources mentioned:Social Grind  now known as VolturaFounderFindrTony and Guy cosmeticsSales NavigatorMultiLogin What business would you build on Mars?I create gin. I would do alcohol for sure. I think after a couple of months people start to return to normal as it becomes the new normal way of life.... If there's no alcohol and you're the only alcohol provider… Imagine if there's only one bottle shop? And because the temperature there is really low, I'd turn it into a slushie. I would put it outside, turn it into slush and sell it as slushie gin. Reach Lewis here on:LinkedIn

After working in Marketing and PR for the video game and entertainment industries in the UK and Europe, Meisels founded CANDICE PR. After eight years, this agency continues to assist with PR and digital strategies for B2C and B2B clients across Australia and New ZealandWith her deep experience with PR and for journalism, Candice has a plethora of knowledge that can help your business increase its brand awareness and obtain media coverage  What you will learn in this episode:The power of your story and your 'why'How your expertise can get you media opportunitiesThe beginning steps of applying PR to your growth strategyHow to pitch you or your business effectively to agenciesWhere public relations fit in the marketing mixThe power of public relations Notable quotes:"Your story and your why is your most powerful asset when it comes to your brand, your marketing and your PR""Sit down and write down your story in your voice and in first person. Around 600-800 words and pitch that story to media outlets because your story is what makes you different""You really need to think about what media your target audience consumes. Then target those outlets""Go on Google. Most of the journalists are there. You can go straight for the editor… I always say reach for the top. Go for the highest and they can always forward you onto another contact." Resources mentioned:Sourcebottle Book recommendations:The power of PR: PR for Small businesses by Candice MeiselsChip and Dan Heath'sThe power of momentsMade to stickDecisive What business would you build on Mars?I would bring earth water to Mars. Water would be a problem there! It's scarce to find and it's riddled with dust and salt. I would bottle earth water and promote to martians. I'd have to find out what language they speak and get a press release written and translated. I'll find out what news outlets there are on Mars as well as lots of sampling opportunities if they've got stores - in-store promotions. Reach Candice here:on Linkedin

Brain Lim is a telecommunications entrepreneur who persevered through naysayers and pessimists about his idea that crosses between the space industry and telecommunications.He's networked and supported over 1,000 startups across six continents and has raised more than USD $5million dollars for the companies he has founded.As the founder and CEO of Dandelions (formerly known as Wise Consulting), Brian integrates emergency services, space logistics and on-demand Internet of Things (IOT) to build solutions for public safety. What you will learn in this episode:Why business owner's objectives are to reach the  highest level of Maslow's pyramid - Self TranscendenceThe Importance of having a mentor and how to get a one that's suitable for youThe shared economy of talent, kindness and experiencePersevering through business failures and gaining self-confidenceThe start to Dandelions (FKA Wise Consulting) and its ideation to processThe process behind speed-reading and note-takingThe four beautiful minds (Buddhism) Notable quotes:"The world doesn't work on self-interest - The world runs off self transcendence""A lot of people's success have come from individuals that have such high levels of transcendence that they sometimes forget to take care of themselves""Every high performance athlete, business person, priest in a church - everyone had a mentor""Is be kind and generous to everyone, to the best of your ability. You don't know what they'll return to you as a favor or you know how they will give back" Resources mentioned:Dandelions (FKA Wise Consulting)CatalyserWorld Food ProgramRichard Branson Book recommendations:Extreme Ownership by Jocko WillinkRobert Greene's33 Strategies of WarThe Laws of Human NatureThe Art of SeductionMasteryJordan Peterson's12 Rules of LifeMaps of MeaningScience of Social Influence, frontiers of social psychologyThe Lucifer Effect  by Philip ZimbardoOne Sentence Persuasion by Blair WarrenThe Kybalian by Three Initiates What business would you build on Mars?Would you like a return ticket to Mars? Don't you miss the food, the family that you left behind? It's a great adventure Mars, but at some point you just want to go home and have your dinner with your loved ones. So come. Trip to earth. One way ticket too! Reach Brian here:on Linkedin and Twitter

Shane Allison is the CEO and founder of Public Address, a media relationships management platform that helps PR professionals develop stronger relationships with journalists and secure more coverage.Being a part of the industry for almost a decade, he has seen the pros and cons for his clients and the media. He's also celebrated a few wins including the Provoke Media's Innovator 25 Asia-Pacific class of 2020, winning the 2018 PR professional of the year and the inaugural Mumbrella neXt Award for PR talent. With this, he comes in to drop a wealth of knowledge that you can absorb! What you will learn in this episode:Why PR is a great long term investmentHow to turn around bad PRWays you can reach out to journalists and get top of mindHow to be more confident and tough in your industryMethods to deal with negative commentsThe media management platform, Public Address and its goals Notable quotes:"Even if LinkedIn isn't a relevant channel for you and your brand, it's a great way to continue to shape and refine your thoughts and to make sure you've got an opinion on where your industry has gone""All a journalist wants is appropriate content which is going to be relevant to the readers, guides, listeners or viewers… Shape your message, make sure that you've got a strong, compelling opinion""For startups and small businesses, it's about backing yourself the same way you would to a client and to the media. Making yourself available. Treat media like a client" Resources mentioned:Public AddressSinorbisTalktrack podcast Book recommendationsGood Strategy / Bad Strategy by Richard Rumelt What business would you build on Mars?I think what I would do is start the transportation/logistics business, right? Because you look at, uh, you look at the founding of Mars and it's analogous to the founding of America. You know, it's a group of settlers to a new land building and building new communities and what connects communities? Logistics.So whether it's a railway, whether it's fibre on Mars, whether it's, starting off with a small pack of runners who just help people move stuff between the different houses in the first settlement. I think I would start a logistics and transportation business. The thing that I would do to promote that is actually by providing a really excellent service because I think people get caught up in PR and go “We need to PR this. We need to spend a lot of money on this''. There's no point in spending money on something if you don't have great service and great customer service to start with, I think people look to PR to fix problems, whereas PR can't fix a broader business problem. And if you're getting the basics right, your PR  out will completely bird sail.Whether it's through word of mouth and that word of mouth then reaching a journalist or people speaking about it online. It's actually getting the basics right which count more than anything Reach Shane here:On Linkedin

Wondering what great companies do differently than the rest? Tune into this episode for some golden advice. While working across 13 countries as a senior leader at Google, Hiam Sakakini mentored thousands of google managers and watched the company grow from 21 billion to 110 billion in revenue. Now transforming companies' cultures as the CEO and founder of The Culture Equation, Hiam is able to mentor scaleups that are pre or post series B!Without a doubt, Hiam has plenty of valuable knowledge to drop for business leaders and motivated workers who wish to incorporate more value to their teams in their own company and across industries. What you will learn in this episode:How Google's interview process peaked Hiam's interest in leadership developmentWhat the hiring process of Google can teach your business about leadershipWhy it's a pitfall to promote someone who is simply exceeding expectationsPractices your business can do to keep employees happyWhat working across 13 countries can teach you about working with a diverse cultureTools that can help you prioritise tasks in your startupHiam's verdict on on what your business could look like in 20-30 yearsUsing creativity and problem solving to future-proof yourself Notable Quotes:“We've got to think differently about how we promote people into managing other people.”“What's exciting about coaching being the number one attribute of great leaders is that it flips the whole thinking around autocratic leadership to more servant leadership”.“The only way of overcoming those challenges is through your people. Not moving your people around like pawns but actually working through them.”“When they come to you with a challenge rather than giving them what you think is the answer, you ask them the questions that make them come up with the answers themselves. That's what makes them feel more empowered.”“Culture is your autoimmune system. It fights the bad things that try to attack an organism and allows good things in” Resources mentioned:Project oxygen Google's 10 great traits of leaders and managersAsanaVirtual Hub Xero Book recommendations:Work Rules by Laszlo BockMindset by Carol DwaxWhen by Daniel H.  Pink What business would you build on Mars?Now just to confirm when you get to Mars, there's no way back, right? I just can't deal without food and cafe, so it'd have to be a cafe. Maybe martians like food and coffee. Who knows! Flat white - strong. And equal! Maybe that's something that'll bring us together with our hosts on Mars. Maybe they can have their own menu and we can have our own menu and try each other's out. Reach Hiam here:on Linkedinand The Culture Equation:on Linkedin and Facebook 

After being a digital marketing and ecommerce specialist over the last decade, Manu founded Nuver Digital in 2016 to help small local businesses and online e-commerce shops get customers immediately.Nuver Digital's unique position in the market is that they focus  more on direct marketing to your target customer instead of general branding. What you will learn in this episode:Leveraging the power of Facebook AdsHow much your business should spend on ads a dayThe process behind optimising your Facebook AdsRe-marketing to your target market  and using Facebook PixelTools for managing multiple clients at a time Notable quotes:“Zuckerberg's up there spending billions on getting this right. I think the best thing is to trust that algorithm. Let Facebook optimise for every placement it has available.”“Start off with three different types (of ads), see which one hits off with the audience, then take that type and expand on it”“Getting people to purchase something when they haven't even seen it physically is something i'm looking forward to becoming an expert at”“The platform works, it's just whether or not the platform works for you” Resources mentioned:NuverZapposHi-smileZapierShopifyFiftysix Creations Book recommendations:How to Win Friends and Influence People by Dale CarnegieGary Vaynerchuck podcast What business would you build on Mars?If Musk is taking us to Mars, I'm hoping he's got most of our stuff sorted out. I hope he's sorted out our food, housing supplies and water when we get there so hopefully we're not starting from the caveman days again. People might be bored and need some entertainment. I think it would be cool to start a sports club. The first Anytime Mars where people can have a basketball, a volleyball court, play some table tennis, play fuzzball… People on earth would definitely want to know what its like up there. Hopefully we'll have internet up there and I'll start my instagram page and start being an influencer. I'll document my Mars day to day life… Maybe I'll get people to pay me to advertise their stuff. Reach Manu here:on linkedin

So you've established your business and you want to generate more traction on your website and online. Google Ads is a great tool to initiate that! Here's Kevin Chen, our marketing lead, with three main steps on how you can optimise the performance of your Google Ads. What you will learn in this episode:How to think like your customerUnderstand how Google Ads workHow to utilise audiences as much as possible

In this episode we have WORK180's Co-CEO and founder, Valeria Ignatieva.Valeria's passion and expertise is in gender diversity, recruitment and employee engagement. And as Mark Puncher from Employer Branding Australia says “She's a thought-leader without the hype and a strategist with rolled-up sleeves. If you're working on diversity, talk to her”.WORK180 connects women with progressive employers by pre-screening companies on amount of paid parental leave, pay equity, flexible working and much more. Transparency around these policies is driving incredible change; on average, once every two weeks a WORK180 Endorsed Employer improves a policy or benefit.Founded in 2015, WORK180 is backed by Atlassian's private investment fund Skip Capital and raised over $5.8m in venture capital. What you will learn in this episode:How the push for transparency facilitated a positive social impact for female workersHow WORK180 grew from the ground up with $20,000 and campaigns on diversityTips on gaining event traction in the early daysThe benefits of building a strong Facebook groupNetworking with the right people to grow your startupHow anonymity drives Facebook engagement and facilitates valuable and shareable contentChanging careers with transferable skillsHow to grow your business globally while working remotelyPreparing your candidates and employees with the agile environment of startupsSetting boundaries when you're working from home Notable quotes:"It's going to take over a hundred years to close that gender equality gap""Through transparency, we have employers now changing their policies at a rate of one employer every three weeks, sometimes more""Don't look for cultural fit, look for cultural contribution""We have very engaged facebook groups where we have shortlist topics we think are interesting and people can vote on them. Then you're getting that engagement around. If you're already invested into coming to an event, you're more likely to attend""In areas where it's really hard to pull off an event, ask people to pre-commit" Resources mentioned:WORK180WORK180's Professional Women's NetworkSharepointmeetup.com Book recommendations:The Hard Thing About Hard Things by Ben HorowitzWhat You Do Is Who You Are: How to Create Your Business Culture About Culture by Ben HorowitzRadical Focus: Achieving Your Most Important Goals with Objectives and Key Results by Christina Wodtke What business would you build on Mars?You know how they say “whatever you experience personally you always try to find a solution for”? I got lost on the way here from the station so for me, a google maps to get around. I'm sure the martians would appreciate it as well!Anything around integrating the community. If there's a meetup platform where there's translation services in place, how do we actually get people to mingle with the martians in terms of events? Because I love playing basketball… don't know how gravity will help in that case- how do we start a sporting event? Imagine the marketing. Everyone wearing their Chicago Bulls singlet. Space Jam! There you go. This is obviously if work180 isn't launched over there. Reach Valeria here:on linkedinon twitter

For every $1 invested in email marketing, your business can gain an average of $38 back. Initiate and build your email marketing's ROI as Kalyn New, senior director of product and customer marketing at Campaign Monitor, delves into the fundamentals and steps to get started. Campaign Monitor's platform makes connecting with your audience through email marketing and automation tools extremely easy!They use drag and drop technology to create beautiful custom and optimised emails for over 250,000 customers globally.What you will learn in this episode:How your business can get started with email marketingAssessing your customers with the customer life cycleThe retention aspect of email marketingWhat frequency of email send-outs work bestOther ways your business can personalise email marketingRelevance and timelinessHow to apologise after an email marketing snafuThe best ways to obtain customer informationHow your brand can project your brand voice and uniquenessWhat defines a good ‘customer' for your brandThe user journey for Campaign Monitor's appThe four steps of understanding your customer life cycle Notable quotes:“It costs four times more to acquire a customer than it takes to retain an existing customer”“Give the customer control when and how they want to hear from you”“Every email you send to a customer, it should always come back to the ‘so what?' factor”“It's really dependent on what information you have about your customers and how you use that”“All customer communications have to be relevant and timely to that individual subscriber”“B2B marketing and B2C marketing is not all that different in terms of how you write it” Resources mentioned:Campaign MonitorCM Group EmmaCellarmastersCustomer life CyclePreference CenterSkip app (coffee) Book recommendations:Lean in by Sherill Sandberg What business would you build on Mars:I'd approach it like I'd approach anything here on earth. The first thing I'd do is understand the current landscape: What's available? What's on the market? What do the martians need that they don't have? Understand what those needs are first and try not to push a product or a service on them. Surveys and interviews, as boring as they sound, are super helpful to either validate the assumptions that you already have… And understanding where the martians are consuming their media? How do they like to be spoken to and making sure you're bringing a message to them - making it as easy as possible. The “so what” factor is important in this as well...Not underestimating the power of testing. Whether it's iterating over and over or ABCDE XYZ testing. If you approach it that way, me and Elon would be very successful. Reach Kalyn New here:on Linkedin

After starting out as an investment banker in London, Daniel quickly figured that he didn't want to be just another cog in the machine. Always having had an analytical streak, the convergence of marketing, analytics, product and many more disciplines into “growth” turned out to make growth marketing the perfect fit for him.Having worked as Head of Growth and Data Insights at Sellable, a Sydney prop-tech start-up, Daniel decided it was time to start out himself and build ikaros, a now-established boutique growth marketing and analytics consultancy leveraging data to deliver high-performance growth strategies for scale-ups and SMEs. What you will learn in this episode:Two factors analytics helps with for any early stage businessGoing beyond knowing the customer's first name for marketing personalisationHow to use pirate metrics and acquisition elements  to map out your customer journeyHow to apply cohort analysisHow to start collecting  data in a realm of “data-geddon”How to monitor the right KPIsDaniel's documenting and process behind growth experimentsWhy doing things that don't scale is importantHow Daniel drastically improved a direct marketing campaignHow to monitor the effectiveness of offline marketing strategiesPicking the right marketing channelPrioritising your ideasThe “7 friends in ten days”  frameworkAt the end of the episode, Daniel's weekly challenge for your growth team. Resources mentioned:ikarosRocket InternetDeutsche Bahn “No need to fly” campaign Pirate metricsSegmentHeapSellableTwilio Autopilot VeroStripe founder Patrick CollisonEtsyThe 80/20 ruleLean startup principleICE framework7 friends in ten days Reading recommendations:Andrew Chen's blogs What business would you build on Mars?I'm thinking about luxury items. Think about plant-based items...If you're taking seeds for example, it's like very little mass that you need to take to Mars, which obviously, mass is really valuable for you. If you can,  successfully grow something even if it's just in your bank or so on Mars and sell that maybe back on earth, that's going to be like a novelty,  really unique, luxury item. So it's obviously going to command a massive markup. Reach Daniel here:on Linkedin

In this episode we have our senior brand and content lead, Clare Riley, walk you through the ins and outs of Metigy's Instagram Content Publishing feature.  What you will learn in this episode:IG Content Publishing types and Metigy integrationScheduling posts &  file typesPost Approvals and who can use these featuresCosts & The Metigy Mobile App

With the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses in the industry and drops some golden slides for you to download tooWhat you will learn in this episode:The shift and focus of E-Commerce strategiesHow  your SME can utilise experience led e-commerceHow to assess your business' differentiation and value in the marketHow to communicate with different customers on your platformCurrent innovations in the E-Commerce industryAdvanced tactics with consumer personalisationThe dos and don'ts of your direct mail marketing strategyThe impacts of “abandon cart” on your websiteTips on increasing  your business' conversion ratesHow to use video across your platformsThe importance of SaaS platforms and how to choose one for your businessMarketing tools that can help your SMEA forecast on the future of E-commerceResources mentioned:Andy's tips for ecommerce success slide deckGoogle trendsGoogle keyword plannerKlaviyoDot DigitalMailChimpAmazon Australia's 1500% growthZoltan from  Citizen WolfOxford Suits Carla ZambattiMahabisBook Recommendations:Design Thinking by Thomas LockwoodStart With Why by Simon SinekWhat business would you build on Mars?Anybody who knows me knows the answer to this question already. I would definitely start at the martian brewery. I think that'd be kinda cool. I'm kind of a craft beer nut. I've got a brewery in my backyard with nine taps. I think some martian hops and some martian barley. You're just set after a two year trip. I think I'd be wanting to sit back with a nice cold beer.You can reach Andy here on:LinkedinProcess Creative on Instagram, Linkedin and Facebook

What's the best way to initiate story-telling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in as Daren Lake delves into his experience as founder of Pod Paste and provides insight on the podcast industry.  What you will learn in this episode:How Daren first got into podcastingThe power of story-telling and narratives with your podcastThe advantages of starting podcastsThe best way to get your business started with podcastsWhat locations are best to produce high-quality soundSpaces and microphones you can start recording with/inHow to make a cost-effective,  clean podcast recordingHow to extract stories out of podcast guestsWhen to jump in to podcast strategy Links mentioned:The StudioNPR showRadiolabGimlet Media 230m acquired by SpotifyPitch Acoustics Gear shout outs:Rode procasterShure SM70Rode podmicZoom H6 Book and podcast recommendations:Daren's Podcast (DLake Creates)Out on the Wire by Jessica AbelThis American Life podcastThe 99% Invisible City by Roman MarsStartup a Gimlet series by Alex BlumbergRadiolab podcastMatt D'Avella's video productionMasters of Scale by Reid HoffmanTim Ferris podcastHow I Built This with Guy RazSong Exploder What business would you build on Mars?I want to market with anything audio -  in particular, radio podcasting. That's phase 1. Then transition into music. I would literally duplicate and copy everything the US has done on earth with media… Humans unfortunately will be the same unless we start hacking our biology and our DNA which Elon Musk has a good company called Neurolink - a brain machine interface... They're going to have the same needs and wants and desires and the same psychology so audio will be there and first to market. It's like the wild west. Like the gold rush in San Francisco. That's your land! No one can take it from you! My virtual land will be the first radio station on Mars. But there'll be a five minute lag on Mars. There'll always be downloaded videos. It won't be real time. Reach Daren here on:on Linkedin on Instagramon Facebookon Twittervia email: daren@podpaste.com

Imagine coming straight out of University and having an idea for an app. Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find out how a successful smart locker app company unlocked the minds of young entrepreneurs and more in this episode of... FORWARD THINKING.(Disclaimer: Before listening, please take note that the original recording of this interview took place in 2019. Some information discussed have evolved through time in adjustment to Yellowbox's current agenda)What you will learn in this episode:How the idea of Yellowbox came aboutHow to face challenges at a young ageWhy being at nightclubs at 1AM was a helpful cause for the growth of YellowboxThe impacts of University of New South Wales' acceleration programs on Yellowbox's growthHow Vanessa had to pick between a full time grad job and gaining momentum with the startupThe branding and physical marketing of YellowboxHow Yellowbox will be pushing for geo-fencingUsing research to gain approval from the relevant stakeholdersResources mentioned:Yellowbox on Linkedin, Facebook, Instagram and Twitter OVO bikes and Lime BikesPeter Farrell Cup10X Accelerator programBook and podcast recommendations:Zero To One by Peter ThielSteve Jobs autobiographyY combinator podcastWhat business would you build on Mars?Ho Jun: I've got a theory that the martians are going to be a bit freaked out by Elon Musk's dance moves. I think it's a bit of a risk that we need to mitigate and I think they would pay loads of money. There's a massive market to get him some dance lessons. Vanessa: You don't want awkward to be the first point of contact between humans and martians. Obviously we have to send Elon. We can't send anyone else, but he's got his weaknesses as much as we love him. Ho Jun: Yeah. We're solving that problem. Clear problem, clean market, profit!Find the cofounders here:Vanessa on LinkedinHo Jun on Linkedin

Your day to day is most likely a lot of work. Because that's what we as SME's do. As a small to medium business maybe you should question the work you do and ask if it's bringing you happiness and meaning. Finding happiness and meaning... How do you get that and how does that tie into creating a successful work culture?Find the answer to that on this episode of… FORWARD THINKINGWhat you will learn from this episode:Actionable tips of ways that people can make work meaningfulHow to improve engagement when it feels like you're working at a job you don't likeThe change of values across generations in the workplaceThe impacts of Ross' coaching programsHow your SME can establish a great work cultureHow Rise Consulting's  small investment in research companies led to streams of publicityThe multiple benefits of networking eventsNotable Quotes:I think a really important distinction to make is between happiness and meaningYour day-to-day does need to involve some pleasure and some happiness, but the focus needs to be on the long-term satisfaction.To feel a sense of belonging in a culture, that culture needs to belong to youIf you are feeling that work and happiness are a juxtaposition and can't live together please know that it is possible… If you take steps towards what you love doing, it really is possible to get thereResources mentioned:Riseconsulting.com.au  Zappos work cultureBook Recommendations:Man's Search For Meaning by Viktor FranklSimon Sinek's “Find Your Why”What business would you build on Mars?I think there's a happiness at work conversations we had with him on that spaceship. But if we arrived on Mars and Elon Musk was leader of the Martian universe, then with his intensity, they'd be crying out for a good comedy club. What I would love to do to promote this would be I would get a giant trampoline. We got less gravity on my eyes, so we'd try and set a universe record for higher high. Somebody could jump on the trampoline every night that we opened. I think that would be a bit of fun.You can reach Ross here:on Linkedin

Karim is the head of marketing for Mad Paws Australia, the pet service startup who bagged $12 million dollars in their IPO earlier this year. With the help of everyone's common denominator, love for dogs, this pup business thrives on user generated content and is one of the largest content producers in the pet industry in the world. In this episode, Karim discusses how he applied the marketing funnel, growth mindset and SEO to grab the attention of 14 million dog owners across Australia.What you will learn in this episode:Karim's practical guide on how to learn marketing for your businessThe first marketing channel you should try when launching your businessHow to create ambassadors of your business from your existing customersHow Mad Paws implemented their most successful User Generated Content campaign that resulted in national press coverage around the countryThe advantages of taking your dog to the officeIdeas to start your first marketing competitionHow to instil a growth marketing mindset across your entire companyHow to identify the metric that matters the most when you are just starting your businessWhat is a Northstar Metric?How Karim uses meditation apps to achieve balance in his busy dayHow Mad Paws built credibility and trust with their target audienceWhat is technical SEO and why is it so important for your businessNotable Quotes:"I unlocked this obsession of mine with performance marketing and really seeing the potential that you can drive at the grassroots for businesses of all size""It's something that we're very proud of - being able to unlock that community and network effects to provide value and validation for our brand.The north star metric obviously is the one metric the business cares about""How do you convince a social media manager that they're driving that north star metric when they're focused on engagement? It's about breaking down whichever step in the funnel you're looking at moving""We're living in a mobile first world anymore. Your whole user journey and user experiences is in someone's pocket"Resources Mentioned:Mad PawsThe IconicRocket InternetFood PandaPets in the Office, 4 things we learnt!LinktreeBilly Sixes – Vintage Style StreetwearCalm.comHeadspaceThe Million Dollar HomepageCrossing the Chasm by Geoffrey MooreWhat Business Would You Build On Mars?I would literally find five different things, whether it be services, experiences, or anything like that. Fives probably putting a cap on it, maybe 10, maybe 20, maybe 50. I trial all of them and there would be a few of them that would stick.I'm not necessarily the big entrepreneurial type where I'll come up with the next artificial intelligence software that's going to tell you when your car blink is out or something like... But I'm an executer. Being an executer enables me to try many different things and look for growth within those many different things.Definitely something service-based. Something that's going to turn into a commoditised need on a daily basis. I wouldn't necessarily be an operator, but I'd be a person who has a lot of knowledge on Mars with that skillset.Reach Karim hereKarim on LinkedIn

Aivee Robinson, co-founder and director of Catalyser worked a decade for the UN and now applies her CSR values to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser's business life to leveraging technology so major corporations can scale their CSR. What you will learn in this episode:How Aivee evolved from being a children's rights advocate to a startup founderThe benefits of supporting charitiesHow to approach tech projects as an non-tech SMEsHow to build your startup alongside your customersHow to scale customer acquisitionHow Catalyser landed customers like DeloitteHow to find the right mentor for you and your SMEHow working in the UN in Mongolia and China impacted the way Aivee works in businessHow Aivee learns and experiments with marketing for Catalyser Resources mentioned:Catalyser Giving LinkedInCatalyser Giving TwitterMetigy.com/podcast Book recommendations:New Strategic Selling by Miller and Heiman Notable quotes:“Once a company invests in supporting a community and doing CSR, they can start to build their brand to attract better talent.”“Take the time to qualify whether or not the customer actually has the problem you're trying to solve”“Who are the corporates that align with us that can go deep in the cause we're trying to work towards and stay with us as a long term supporter to sustain long term goals?” What business would you build on Mars?“I would probably take a different approach. I'll try and find the broadest market possible. For us, we're a SAAS business. We sell to enterprise. It's very specific. But I think if we were selling to martians… What is a very basic need that everybody needs? What's the broadest market I could possibly target. Sugar based food. Get them addicted. Repeat Customers! Something that they would buy and keep coming back for. Something that the broadest market needs that's easiest to scale.”Reach Aivee on:Linkedin

What you will learn in this episode:How data collection is a story of your businessHow small businesses can strengthen time managementHow to spend time with technology to have the best online and offline experienceWhy having coffee is Monica's best investmentHow to be more aware of cybersecurityHow trail running is similar to entrepreneurial lifeA collection of podcasts to queueResources mentioned:Startup MusterWe Work LabsDigital Love PodcastPlannZenify Nancy Pelosi and cyber securityMetigy.com/podcastCouch to 5k appWeCroakBooks and Podcasts mentioned:Hooked by Nir EyalDeepwork and Digital Minimalism by Cal NewportSwitched on PopFull Story from the Guardian Guy Roz How I Built ThisNo Such Thing As a FishSite HiveThe Surrender Experiment by Michael A. SingerDolly Parton's America podcastWhat I think of when I think about running by Ruku MurakamiThe Profit by Khalil GibranWhat business would you build on Mars?“I have a confession. I didn't get on the spaceship. I missed the flight. I honestly have no desire to go to Mars, let alone with Elon Musk. I decided to stay on earth and to help the businesses that are actually trying to be sustainable and have social impact and social integrity as well as e-commerce or commerce right now.”“If I had to go I would be another one of our lab's members, Sitehive. They have a software and hardware product that captures all the different environmental elements around a construction site. So dust sound, noise, vibration, and they can compute that back to the civil engineers and the engineering teams that are doing construction. So I think that their business would probably be, granted gravity and all those things and space, a useful one. I think there would be like Levi Strauss selling the shovels to the gold diggers.”Reach Monica here on:LinkedinTwitter

In this episode Brendan Hill talks with a special guest that has something a bit different to offer our SME marketers and businesses. Our guest is pro surfing legend, Mark Matthews.Mark has made a living achieving the unfathomable: crossing the intersection of danger and excitement. He knows all too well the crippling grasp of fear.While in Tasmania, fifteen feet in front of a cliff in cold, shark infested waters, Mark hit a reef and instantly blacked out. Terror engulfed every inch of his being. Neck braced and hospital-ridden, he didn't know if he could ever surf again. At that moment, Mark made a decision never to allow fear to overpower him again.With his presentation business ” Life Beyond Fear”  has him deconstructing, fine-tuning, and personalizing emotional resilience techniques to successfully strengthen one's mindset and sustain long term performance.These techniques have helped him win an unprecedented three consecutive Oakley Big Wave Awards and cement him as one of the best big waves surfers in the world.  In this episode you will learn: How Mark overcomes the fear of surfing 50-foot waves and how you can apply these techniques to areas of your businessHow to get out of your comfort zone to get the experience you need to create that new comfort zone where new opportunities lieHow to build a personal brandHow Mark became a world-class keynote speaker when he couldn't even speak in front of a room of people at the beginningAdvantages of keeping your pitches raw and unpolishedHow to make your business more authentic and attract customersWhy having a high level of authenticity in every aspect of your business increases your chances of successHow to improve your presentation skillsWhy you need to have a plan in place for all business scenariosThe powerful moment that changed Mark's mindset after being told by doctors that he'd never surf againThe importance of building your own audienceHow studying standup comedy can make you a better public speakerResources Mentioned:Mark's Instagram AccountRed Bull Cape Fear (see Mark @ 48 seconds)Pragmatic ThinkingUpworkLinkedIn HelperMasterclassQuotes: When you push yourself through that fear and anxiety, usually the experience, feeling, result or success on the other side feels like that Holy Grail. You get that intrinsic reward and the external rewards that make it feel like a Holy Grail - like life's worth living.Talk to your audience like you're talking to one person, like you're talking to a friend and carry that tone. Match it to how you would just speak to a close friend, because you speak to your closest friends with the most authenticity.When you build your own audience you become like a small marketing agency yourself.There will be people that enjoy watching you do what you do. That's my model. Just stick to what you like. It's too tiring trying to be someone that you're not.What Business would you build on Mars?"It would have to be indoor wave pools. And surfing sells itself. All you got to do is offer a few free surf lessons and when people experience that feeling, what else is there going to be to do on Mars than ride a few waves? It will sell itself."Get in touch with Mark:markmathews.comMark on InstagramMark on LinkedInTranscript:Brendan:Mark, welcome to the show.Mark:Thanks for having me, Brendan.Brendan:You have an amazing LinkedIn profile, that's where I first found out about you. Can you tell us more about big wave surfing?Mark:Big wave surfing, I mean, that's my life. It's been my life for the last 15 years. It was my avenue to build a career out of the sport of surfing, even though I wasn't quite good enough or talented enough to be a competitive or a world champion level surfer.Brendan: Right.Mark:It was just this different avenue that I found that I could manufacture myself a career out of the sport that I loved.Brendan:Wow. When did you come to the realization that you could follow your passion and make that your career?Mark:It happened when I was about 20, so I was working, actually, here in Sydney, down at Darling Harbor, making coffees and cocktails at night. Out of the blue, I got asked to go on a surf trip down to Tasmania to surf a new wave that had been getting talked about in the industry. It was being heralded as one of the biggest and scariest waves that another had ever seen.Brendan: Wow.Mark:And no one had really photographed it at that point in time. And no part of me wanted to go and surf it, because I'd never really surfed big waves and I was absolutely terrified when I got the call. And it was funny because I couldn't figure out why they were calling me because I was kind of a no one in the industry of surfing.Brendan: Right.Mark:I found out down the track they probably called about 30 or 40 other surfers before they got to my name at the bottom of the list. Everyone politely declined because the waves sounded so scary, but I didn't have the chance of saying no. If I had said no, I would never have got my career off the ground because at that point, I didn't have the major sponsorships. Anyway, I went down to Tasmania, one thing lead to another and I ended up surfing waves bigger than I'd ever surfed before in my life.Brendan: Wow.Mark:And the photos and footage of that trip went around the world and I got my first surfing sponsorships and then that basically gave me the blueprint of what I needed to do to make a career, it was travel around the world, chase down the biggest waves I could find, surf them, create content, let that content get in the media and based on the media value, I'd get the sponsorship dollars.Brendan:Wow. So how big are these waves that we're talking about?Mark:Down in Tasmania, that first time, it was in the 15 to 20 foot range, but the way the waves break down there is what makes them so spectacular and dangerous. So super deep water waves breaking on a really shallow rock ledge, which magnifies the power and the spectacular nature of the waves. To me, way more dangerous than say, if I go and surf waves in excess of 50 feet, but break in deep water, while they look and are a whole lot bigger, it's nowhere near as dangerous or spectacular.Brendan:So in terms of taking that first step, I know that one of your mantras is life beyond fear, the other side of fear. So taking that first step. A good example, I just finished watching Indiana Jones and the Last Crusade on Netflix and when he's walking over that invisible gap to get the Holy Grail-Mark:I know the one.Brendan:Yeah, it's that first step. And I can imagine these massive waves passing by and 15, 20 feet, I mean, up to 50 feet, as you say. Can you tell us more about that first step and how to overcome fear? Because I mean, it has parallels in business as well. That first step is always the hardest.Mark:100%. And that's the interesting thing, because as scary as big wave surfing is, and the thought or the reality of maybe drowning, for me, I find public speaking and keynoting that I do now more stressful. I get more anxiety from it, it wears me down more than big wave surfing ever did.Brendan: Wow.Mark:So that's where the corelation is between what action sports people do and what business people do because fear is fear. It doesn't matter whether it's a fear of physical danger or harm or a fear of failure or not being good enough or making mistakes. The way your body reacts is exactly the same. So across the board, I think that's where the relationship is. And then like you said, the Indiana Jones reference is perfect.It's like the steps across the invisible bridge to the Holy Grail, in my head, it's so terrifying to get out of your comfort zone to get the experience you need to create that new comfort zone where the opportunities are, whether in business or in the sport of surfing. But when you do that and you push yourself through that fear and anxiety, usually the experience or the feeling or the result or the success on the other side feels like that Holy Grail. You get that intrinsic reward and the external rewards that make it feel like a Holy Grail, like life's worth living when you push yourself like that.Brendan:Yeah. It's interesting that you say that you get more anxiety now about public speaking than big wave surfing, validating what Jerry Seinfeld always says, "Public speaking is the number one human fear, followed by death at number two." Big wave surfing, I can imagine, wouldn't be far behind these monster swells.Mark:Yeah, I think Jerry is definitely right. For an introvert, anyway, I'm highly introverted, so public speaking is the scariest thing in life for me.Brendan:So what made you jump into public speaking after your career in big wave surfing?Mark:I had a sponsor who sponsored me from when I was in my early twenties, his best friend was in the world of corporate training and had a background climbing mountains and brought that to the business world and then he had said to me, years ago, in my early twenties, that this is the career path that you should look to take while you're still big wave surfing, so that you can build it then and then be able to carry it on down the track when I'm 50, when I can't surf big waves anymore. 60, maybe. I'm pushing for 60.Mark:And at the time, I was like, "There's no way I'm ever doing that" because for me, I couldn't even stand in front of a classroom when I was a kid and read from a book, I would stutter so bad, I'd have so much anxiety, so it took a lot for me to be able to do it. Spent untold amounts of money doing every speaking course under the sun.But eventually, it was exactly like learning to surf big waves, the exposure and the experience just builds up and then you build that new skill set so that it doesn't matter who you stand in front of, who I'm standing in front now, I've got the tools and the skills to dig into my bag and perform on stage and I don't have to feel too anxious about it now but originally, it was tough.Brendan:Yeah. Do you remember your first big keynote speech?Mark:I do. I was in Hawaii and it was for an insurance company and I got offered the talk two weeks before the event and I didn't have a keynote at all.Brendan: Wow.Mark:So I wrote the keynote in the two weeks before. The only person I said it in front of was my mom.Brendan: Wow.Mark:And I did the keynote in front of her and she actually features in the keynote because she's one of my big motivators in life to be successful. And she had a tear in her eye when I told her and that was kind of enough, I was like, "Okay. We'll see how it goes." And if I look back on the delivery of the keynote that I gave, the delivery was very average, but the bed of the keynote has almost stayed exactly the same. That's what I deliver today. And the feedback that I got from the audience was amazing, off that first keynote.Brendan:Right.Mark:I had the bosses say, "This is what you've got to do in life." And they just enjoyed, I think, the fact that I was so raw and real on stage because I had no other choice but to be that way. And it wasn't really too polished.Brendan: Right.Mark:And I've always taken that as I've gone on in keynote speaking, never to become that over-polished speaker that's talking to a track, because I think for the audience, you have to remember that they're seeing you for the first time, they want it to be real. Even though I'm telling the same thing that I've told a thousand times, it needs to feel real in that moment and the connection has to be real with the audience for them to even remotely take in what you're going to say.Brendan:Yeah. It's a interesting point that you touch on there, authenticity. So I guess that's part of your brand, being really authentic and not being too polished. I mean, when we go on social media feeds, like on Instagram, everyone is looking very polished. How can businesses become more authentic and tell their real story and start to, like yourself, really resonate with their audience?Mark:Ah, man, I think it takes courage to do that and it's tricky for businesses. When you have all these insurance factors and regulators and all this stuff hanging over the top of you and then investors, and depending on what size business you're running, to really let people know authentically what's happening within the business, where you're planning to go and all that, it takes courage, but I find that if you looked into some case studies on it, it is worth while to do.And especially small businesses and small business owners needing the motivation to do what they're going to have to do to be successful in small business, which is such a small amount of people pull that off, the authenticity level has to be there where you have to really love what you're doing and believe in it and there has to be deep meaning in what you're doing for you to go that extra level to the extent that you need to to be successful.So this authenticity on both aspects is how you run your business internally, but then how you speak to your customers, I think, both of them take some courage, but worth while.Brendan:And in terms of speaking to customers, you touched on presentation skills. Obviously very important in every day business. People are presenting on the phone, presenting in their content marketing, for example. What sort of tips can you give early stage businesseslistening on at home? Obviously, you had to learn from the ground up with your presentation skills for your keynotes. You did a lot of courses. People just starting now or wanting to improve their presentation skills, where do they start?Mark:I think the best tip that I got as far as tone, when you talk to someone, is that talk to your audience like you're talking to one person, like you're talking to a friend and carry that tone. And you've got to practice it and then watch yourself on video and see if you're carrying that tone because it's really hard to do initially, because when the camera's in front of you or the audience is in front of you, naturally, the anxiety shifts you into a different tone with the way you're speaking to people. But I think if you go back and watch what you look like and then try and match it to how you would just speak to a close friend, because you speak to your closest friends with the most authenticity, you know?Brendan: True. Yeah.Mark:And then if you can keep that tone, I think that helps a lot. And then by far, the most important thing is to be prepared. Unbelievably prepared. Nothing beats the fear of public speaking like preparation. You've going to have, for me, it's the same as surfing. So when I go and surf big waves, I'm ready for every worse case scenario that could possibly happen. I have a really detailed plan put in place.For example, if I blacked out under water and I had to be resuscitated, they had to restart my heart and then I had to call for a helicopter, we have the whole plan in place. So it takes some of that fear and that apprehension that you get in your mind in the lead up to scary moments away because I'm prepared for it. So the same way, if I'm going to do a keynote this afternoon, for WordPress, actually, here in Sydney, everything that could go wrong, I know exactly what to do.The whole power can shut off and I have to do my presentation without any photos or footage or anything like that, but I'm ready to do that.Brendan: Amazing.Mark:Or if my mind goes blank, which it does in front of an audience, if something happens, I've got a line and a story where I can go straight into at any point in my presentations.Brendan:It's a good idea. Yeah.Mark:Yeah. And then give myself the time to get back on track, so overly prepared is the key todealing with that kind of fear.Brendan:And speaking of scary moments, what was the scariest moments in your big wave surfing career?Mark:I've had a recent one where I dislocated my knee surfing down the South Coast of Sydney, five hours South of here. I hit the reef on about a 10 foot wave and completely dislocated my knee, tore every ligament and tendon.Brendan: Wow.Mark:Tore the major artery that runs through my leg. Major nerves. The pain that I experienced when I did that, I knew that something really bad had happened. And then to wake up the following morning in hospital after emergency surgery, and I was basically told that I was going to have a disability where I can't move my foot, I can't lift my foot anymore for the rest of my life.Brendan: Wow.Mark:So it was the doctors telling me, "Your surfing career is over."Brendan: Right.Mark:So that, by far, was the scariest, hearing that news was the scariest thing that I've been through within surfing. But managed to prove them wrong and I'm getting my surfing career back on track. It's taken me about two and a half years, but it's getting there.Brendan:Wow. So can you talk us through that mindset from being told you'll never surf again to rebuilding your career?Mark:I have to admit, the first six weeks to two months when I was stuck in hospital in the big metal frame brace, with my big wounds from the surgery on my leg and I couldn't get out of bed at all in the worst pain I've felt, nerve pain, by far, I've had almost every other injury youcan do, broken bones and stuff, but nothing compares to nerve pain. And yeah, in that two months I got really depressed. Not on the level of depression like suicidal depression, that's something completely different, but depressed in that I didn't want to see anyone. I'd given up hope of surfing again.Brendan: Wow.Mark:I wasn't sleeping because of the pain or they'd give me ridiculous amounts of medication to try and combat the pain, so it was that. All these things just lead to me being so unbelievably unhealthy, physically and mentally. It's interesting because it wasn't until, I'd like to say I just snapped myself out of it, but I didn't.It wasn't until I actually met a young guy in hospital who reached out to me on social media. And he said, "I've been following your career since I was young. Big fan. I'd love to come up and meet you and get a photo." Because he read that I was in Canberra Hospital and he was actually in there. And I didn't want to see anyone, so I didn't even reply. It was my wife who saw the message and wrote back to him and said, "Yeah, no worries, come up and get a photo."Mark:So this kid comes up probably three hours after I'd seen the message. He gets wheeled into my bedroom by his brother, he's a complete quadriplegic and had broken his neck about six months before I hurt myself and the moment that I shook Jason, his name was, hand, and I don't know if you've shook someone's hand who's a quadriplegic, it's confronting. They can't control their arm, anything. And he stuck out his arm with a big grin on his face. And the moment that I shook his hand, it was the craziest shift that I've ever had experienced in my life where my perspective or mindset about what I was dealing with did a complete 180.Mark:So I went from being really angry, full of self-pity for what had happened to me, blaming other people, the victim of this wipeout and this injury and just done with it to just feeling like the luckiest person on Earth because if I'd had hit that reef any other part of my body, I could have so easily been dealing with what he was dealing with. And his injury's a million times worse than mine and he's dealing with it that much better. So I was overcome with gratitude, feeling lucky. And from that moment onwards, it was like that feeling of feeling lucky about my situation was the catalyst to get me back on track. Everything fed on from there.Brendan: Wow.Mark:And now, two years later, after all the rehab, I've figured out how to surf good enough withthe disability that I can get back out into big waves. But I think meeting him and that shift in mindset was the saving grace for me in dealing with that.Brendan:That's an amazing story. So tell us about the first time after this accident that you got back on the surf board.Mark:I surfed a couple of times, probably a year down the track, but I would barely call it surfing, compared to what I've been doing. It was on a longboard, I could only just stand up. I could barely turn the board and at that moment, I was like, "It's nice to be surfing again, but this is ... It's nice to be out in the ocean and the water, but it's not really surfing for me."It took about another eight months after that to where I rode a wave and got my first barrel, say inside the barrel and caught a wave. Not a big wave, just sort of eight foot wave on the Gold Coast and that moment was just a game changer for me. All the hard work paid off because I could surf good enough just to do that, to get barrelled. It wasn't big waves and get my career on track, but that was enough.I was like, "If this is it, then that's fine." But then, my surfing ability just kept getting better and better after that, just up until about six weeks ago, I got to compete in the Red Bull Cap Fear event, a big wave surfing event down in Tasmania at that first wave that went to and I got my first big barrel there and that was the icing on the cake. That's two and a half years of rehab. Yeah, it was a good journey.Brendan:Yeah, amazing journey. And can you speak more on your mom being a major point of motivation in your life?Mark:Yeah. She's just on two different levels, but she's always been the type of person who has that internal reflection and thinks about who she is, what she's like and how she can be better, and she's always had that. She eventually does a lot of meditation and has lived in ashrams around the world and became a yoga teacher, so I think that rubbed off on me.How valuable it is to know yourself. Figure out who you are and try and work on your flaws and be better. So I think that rubbed off on me a lot. And then the other part is that I've just always wanted to, down the track, when she retires, support her, be able to buy her a house one day. It's the image that I always use in my head.Before I'm about to do something scary or when I got to get up early and go to training or when I've got to say no to eating that shit food and eat this boring food. All those things, I've just got this clear picture in my head of the day I get to buy her a house and I can see the excitement and that big smile on her face in those moments. So it's those two parts that she's only inspiring to me.Brendan:Yeah, amazing. So focusing on your business, now. Your brand that you've built for yourself and you mentioned that you went around the world chasing content. So talk us through, Iguess, your content strategy. You got the footage of you surfing the big waves. What did you do next?Mark:Yeah. It was interesting because from the start of my career, it went through the whole digital media revolution.Brendan: Oh, really?Mark:The first surf trip we did was on film, with cameras and photos. And then it was just going out into mainstream newspapers and stuff. And then we just tracked through the whole evolution of digital media in that time. So it's like having one of the first blogs in surfing that people could follow.Brendan: Wow.Mark:Because in my head, I had to make up for a lack of talent as a surfer by having the business smarts and how I could get the exposure and then that would make me as valuable as the other more talented surfers out there. That was what I always had, I was always looking for different things of how I could do that.And the digital media revolution was the game changer because then it wasn't up to the print media and surf magazines who had a stranglehold on the industry on who was successful. When you build your own audience and then you could show them and you've got your own audience, you become like a small marketing agency yourself.Brendan: Yeah.Mark:So by having that business smart, I controlled my destiny a little bit more. And yeah, I think it made that career, I could extend it longer also as well. So yeah, there are so many nuance things within that, how you do it, but it's the same core principle. Just show people what I love about what I do. Show them that and there's that many people out there on social media in the digital world.There will be people that enjoy watching you do what you do. That's what's my model. Just stick to what you like. It's too tiring trying to be someone that you're not. I could have gone down that path and you try and do the things that people like or that the big celebrities are doing, but to me, that seemed exhausting. It's just like, just show what you love about surfing and then see if people like it.Brendan:Yeah. It comes back to your point about talking to your best friends when you're doing your keynote.Mark: Yeah.Brendan:Focusing on that one person.Mark:Exactly. Yeah and then it keeps you authentic in a way.Brendan:And what channels are you using at the moment? Have you gone head first into video content as well? I imagine a lot of GoPro footage and ...Mark: Yeah.Brendan:Is live streaming possible in big wave surfing?Mark:It is. GoPro is a major sponsor of mine. I've always worked with them and that was just about me wanting to use the best cameras for what we did in action sports. I was always so interested in how can I make my audience get as close to this experience as possible as what I get inside the barrelling part of the wave. If you can help them try and experience that. The tiny point of view camera is where you can give that field and then the GoPro Fusion that shoots the 360 and virtual reality type content, they're awesome tools to be able to do that.And then on the live streaming front, when the technology became where it became possible to be able to set up these high production live feeds at the drop of a hat, because the difference in surfing as a sport, in big wave surfing as a sport, compared to say, live streaming a football game is what we do is all weather dependent. So I teamed up with Red Bull in that regard to create Red Bull Cape Fear, a big wave surf event.Brendan: Right.Mark:And it's the only company that, again, has set aside that kind of financial amount on the possibility that we may get big enough waves that year to run an event. I couldn't find, there was no other company out there that would just go, "Yeah, here's this much money" eventhough the event might not happen. You might only have a 50/50 chance of it happening. Yeah, so now we're able to do that in remote locations, so we could do that down in Tasmania, which is in the middle of nowhere where this wave breaks.Brendan: Wow.Mark:And we streamed it live to, I think, the numbers ended up being about 1.5 million people across a live feed and the first replay because it happens just when it happens, so people aren't prepared for it.Brendan: Right.Mark:We give them a 24 hour window.Brendan: Okay.Mark:Because that's when we got to take that the event's going to happen and then we send the production crews in, so yeah, that's been an interesting experience. I think that's been the latest frontier in regard to that digital media revolution and the way to bring surfing and big wave surfing to people.Brendan:Yeah, that's an amazing strategy. And what's next? What problems are you working on now in your business?Mark:For me, because I've been injured for the last couple of years, my main focus is keynote speaking in the corporate training world and establishing myself within there and really researching what companies and their employees and everyone needs to manage that hectic paced life of that corporate world. Because there's that sort of disconnect where companies want so much out of their employees.They want them to work ridiculous hours and the employees are getting burned out because of that but the world's so competitive that if you don't put up with that burnout, you'll lose your job because someone else will put their hand up and try and take it on. And so it's how can I equip those employees to still do the workload or the hours but not be as drained or affected by it? So it's how can you take on that and not have it rule their life where it destroys their relationships and their personal life? And I think that's, at the moment, within the corporate world, the Holy Grail of figuringthat complex web of its meaning for the employees to want to take on all the stress, they have to find that meaning and the company has to align with them to be able to do that. And then the physical aspect of being able to cope with the crazy work hours, so there's that physical element, whether it's diet, exercise, sleep, those parts.Mark:And then the relationship aspect of their work relationships and their personal relationships because that emotional side and that relationship side is the other big part of taxing you as a human. So it's a complex web, but I love it. For me, human performance on any level is amazing.I originally loved the freak performers who were the world champions at a given sport and how they did what they did, but the more you dive into that, it's like, usually once they're best of the best at something, they're freakishly genetically talented, which isn't that interesting to me.And then if they're not really good at one thing and really good at something completely different, then it's like the tools they're using to be good at one thing might not be transferrable to anyone else.Brendan: Right.Mark:Yeah. But when you see people that can go and be the highest level in one aspect of life and another aspect of life and another aspect of life, it's like whatever's working there is then transferrable. And that's what I've tried to find with surfing.I can conquer fear in the world of surfing, but do those same techniques and rules apply to public speaking or to developing business or to just all these other aspects of life? So I've just been testing them and I'm slowly coming up and still tweaking different programs and workshops for corporate.I deliver a keynote which is more on the inspirational side and then a more detailed workshop, where if I can get anywhere from three to six hours with an audience, then you can deep dive into it and make more lasting changes with people than a keynote can.Brendan:Yeah. And how do you find these companies to do the workshops, are they through their keynotes?Mark:Yes. There's lots of work out there for keynote speakers, if you're a half decent keynote speaker, the companies are coming knocking at your door.Brendan: Wow.Mark:And that's been the case, but because it's such a short amount of time, the companies don't mind giving you that little bit of time with the audience, because it's not as big an investment for them. Because the money that they pay you is not the expense, it's the investment of having a hundred employees sit there listening to you and they're not doing whatever other work they're supposed to be doing.So to then ask for three hours or six hours or a multi-tiered program over a year, where you make a radical culture change in a company, that's a big investment, money-wise and time-wise for them. So yeah, you've got to give to get, so it's like, "Here, we'll do it for you like this for a lesser amount and you'll see the results." And then now I've got the testimonials from certain companies, then the other companies can come aboard because they can believe what you're doing.Brendan:Yeah. And can you tell us any stories of the changes in culture and the results that you've seen in some of these companies?Mark:Yeah. To me, the interesting ones or the radical ones are usually the stress reduction ones, that's huge, and where you dive into stress programs. But then, if that's the main set of programs that you're doing, but then the offshoot of managing stress and creating resilience is say, a workshop around how to have tough conversations in an organization.Because that, to me, is probably one of the main relationship emotional factors that drain people in companies because there's animosity being carried around by employees because they're not speaking up and they can't have a tough conversation with their boss or with their peers without rubbing people the wrong way. And then they just live in this world of constant stress and social pressure.Brendan:Yeah, the conflict avoidance.Mark:Yeah. So we built, a company called Pragmatic Thinking, that I work closely with, they've got the best tough conversation program or workshop that I've seen. I can do a keynote, have all this stress reduction stuff and bring them and we'll do a tough conversations piece there.Brendan: Great.Mark:And then you see radical shifts because just that small number of skills, if you can criticize someone without tearing their whole ego apart, there's an amazing ride along effect from that because you can then give criticism without destroying someone. And then that just plays out. And once a whole number of people in your team can do that, the culture change in a year's time and the progression as far as the way the team works shifts hugely.Brendan:Yeah. That's amazing. So speaking of tools now, I like to ask all the guests that come on what marketing tools they use for their business. So what's been the best investment that you've made tool-wise?Mark: Marketing-wise?Brendan:Yeah, marketing-wise.Mark:Outsourcing with Upwork, for me, having a really small business, is amazing. The talent of people out there around the world that you can access at the drop of a hat is phenomenal. So probably that, as an outsourcing tool. I probably shouldn't say this, but I had a LinkedIn helper tool that was phenomenal.Brendan: Oh, yeah.Mark:But I think it might have just got shut down recently, so I have to go back to the old way of running LinkedIn. But yeah, any of those tools that can automate things that you do but automate them in a way that it doesn't seem like things are being automated, then it's super valuable.Brendan:Yeah. And are you a big reader, Mark?Mark:More listen. I like podcasts. I do like to read, but I just recently did an IQ test and my language comprehension skills are so low. It's ridiculous. So reading for me is time consuming whereas I love to listen to different podcasts and especially when you can get two experts debating on something, I find that the most valuable way to learn.Brendan:So more of the longform podcasts?Mark:Definitely longform podcasts or lecture series. A lot of universities and professors out there put their lecture courses online, like on YouTube, so you can access almost anything these days.Brendan: Yeah.Mark:And there's amazing learning platforms, like MasterClass and a whole bunch of other ones. To read is amazing if you're a good reader because it's really good for your imagination as well, but to just be able to have the highest end quality YouTube learning video or MasterClass platform or whatever like that that can just teach you through five different mediums at once, for me, that's way more beneficial. Yeah.Brendan:Yeah, I was on MasterClass yesterday, actually, some amazing courses.Mark:Amazing stuff, yeah. I think I did one of the value ones. I did Steve Martin's comedy one.Brendan: Oh, wow.Mark:Just for public speaking. And when you see the way they break apart jokes in telling jokes, you can then learn to refine the way you would deliver a keynote because the emphasis on how much ... I heard Jerry Seinfeld say this too. He can spend a week on one line.Brendan: Yeah.Mark:Writing and re-writing one line and pausing in different places and it can make or break a joke. So as a keynote speaker, if you can dive into that level of detail on what you deliver, it's interesting. But you just got to be bothered to give it the time.Brendan:Yeah. And I know Seinfeld has another statistic, I think it's one week for every one minute of content.Mark:Oh, that's perfect. Perfect.Brendan:How long does it take you to do one minute of one of your keynote presentations, preparation-wise?Mark:It would depend, it would be in that realm, but I find, for me, the preparation and learning is every time I deliver a keynote, then watching it and then re-structuring some part of it. Yeah, it would be in that realm, I reckon. Probably less. I think comedians, it's so much harder than, I think, any other form of entertainment.Brendan:Well, you have to get a laugh every 15 secs, I think it is.Mark:Yeah. I think that's the hardest version of entertainment there is. They're re-working a minute, compared to what I do with keynote because I can tell a story and there's five or 10 minutes of content and I don't have to spend that much time to get that story, I bet it does make a difference when you get some detail in there and do some work on the delivery.Brendan:And what about online education, is that an area that you've looked at for your workshops, for example?Mark:Yeah. I've built, just recently, for a client, a big software company, a video learning series.Brendan: Right.Mark:The feedback from that's been awesome. Yeah, it was a big investment, so it was just because the client specifically wanted it that I ended up going down that track. I was thinking more in a future plan of what I'm doing, I would do that, but I just ended up doing it because the client wanted it. And they really liked it. And it's matching a simple lesson that works across the board, whether it's in the corporate world or what I do as a surfer to a surf story.Brendan: Right.Mark:So it's just an entertaining way for them to see the same lesson that they're going to see on any other learning platform or internally, they see it all the time, but when you can match a surf story to it and what's going on in the business ecosystem of professional surfing, it just anchors the message a little more. It's a good way to bring a different world to it and then for me, I know it's working with a client is when the staff start using surf examples for what they're doing. It's like, "Ah, this is just like when Mark decided to chase a virtual realityopportunity over going to chase a new market production in China for a new sponsor." It's like these scenarios, so if they're talking in that way, I'm like, "Yes, that's working."Brendan:So Mark, wanted to thank you so much for coming on. Wide ranging conversation. So many inspiring stories and tactics as well.Mark: Thanks.Brendan:But before we go, we like to ask our guests two abstract questions. So are you ready for abstract part of the show?Mark:Yeah, my dumb brain is trying to figure out what abstract means. That's my language problem in the IQ world. But yeah, fire away.Brendan:So the first question, if you could have a billboard, it can be anywhere in the world, what would it say and where would you put it?Mark:What would it say? Oh, man, I had this quote I read on the plane this morning. It's something like, is high performance is more like a cobweb than it is an organizational chart? It's something like that.Brendan: Yeah.Mark:Yeah. And it's just like that complex adaptive systems theory where everything affects everything. And it's the same way companies run, it's the same way your physiology in your body runs, but it's more so intertwined that if you leave out one aspect of performance, then all the others suffer. But if you take an entire system's approach to fixing performance, regardless of what it is, then you get crazy results.Brendan:Yeah, it's awesome.Mark:So it's cobweb versus, I think it was organizational chart or something like that. It'd be a long-winded billboard, that one.Brendan:Yeah. And the final question, you are on the first flight to Mars, with Elon Musk and the first settlers aboard the SpaceX starship Rocket. So what business do you start when you land on Mars and how do you promote it to the new Martians?Mark:It would have to be indoor wave pools, I think.Brendan:The first time I ask-Mark:And surfing sells itself. All you got to do is offer a few free surf lessons and when people experience that feeling, what else is there going to be to do on Mars than ride a few waves? So it will sell itself.Brendan:Definitely. So Mark, once again, really appreciate your time today and the value you've dropped to the audience. Is there anything you'd like to say before we wrap up and how can people get in touch?Mark:Thanks for having me first and thanks to the listeners for listening. If anyone wants to get in contact with me, my website is www.markmathews.com. And Mathews with one T.Brendan: OneT.Mark:Yeah, or on LinkedIn or social media, it's @markmathewssurf, so feel free to reach out and I'd love to work with your company and figure out this whole complex cobweb of performance, stress, energy, all of that stuff.Brendan:Yeah, amazing. We'll put all the links and resources Mark has mentioned in the show notes. And Mark, thanks for such a fantastic conversation. And I'll also put up some of your big wave surfing photos in the show notes because they're absolutely mind-blowing and hard to describe on air.Mark:Yeah. I think when people look at that, they'll be like, "No, we're not listening to this crazy person."Brendan:No, it's an awesome mission that you're out on changing many people's lives. So yeah, I want to thank you for that and thank you for coming in today.Mark:Awesome. Thanks for having me. 

Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on a journey spanning from 200,000 years ago to the present.All in the hopes of having you better understand Metigy, SMEs, marketing and the potential for your own business' future.In this episode you will learn;What exactly an SME isMetigy's technology explained in a simple analogyHow to solve problems for your customersThe world history of problems and solutions (that all relate back to business and marketing)Stopping the SME superman syndromeArtificial intelligence explained through InstagramProduct Market FitPredictions on marketing, artificial intelligence and SMEsAnd MoreQuotes:Daren Lake on AI and on product market fit:“Artificial intelligence while scary isn't as much about a Terminator future but more about a future that we are already living.”"The maps app or chess game that you use on your smart phone is specific artificial intelligence. The Facebook and Instagram algorithims that you use right now are all based on machine learning from human inputs to then execute different outcomes.""Finding PMF is when you made something that people want. Your customers, clients or users just want to  tell other people to use your product (without any incentive)."David Fairfull on Metigy App tech stack-“How many different technologies do we use to help us do the marketing function? We don't have them connected, right? The proposition is the need to finally have one true source of all data and could make a great decision.”“Technology is not being there to harness the value of that data. It (currently) comes back to humans interpreting that. AI is a fantastic application in this environment to process that data once it's all connected and distill it down to the thing you should do today.”Johnson Lin's angle on failing to get to PMF faster-"The approach you will want to be taking is earlier validation and fail faster. We can go to the next iteration if the previous one is not working.”Daren's take: “Fail Fast. Don't run and work harder. Fail faster and learn in the early stages”Brendan Hill on superhero syndrome-“I wanted to do the accounting, the marketing, the customer support… But there's only 24 hours in a day. Unless you're Elon Musk- he seems to find a lot more hours in the day somehow. For average, normal, small business owners, time pressure is a real thing.”Thiago Zandonai on what Metigy does Connect your social channels in Metigy and we start giving you insights and recommendations to grow your business. You just connect them and boom, you're done.

Welcome to THIS WEEK IN MARKETING, another podcast by Metigy.This series will aim to bring to light concepts and answer specific marketing and business questions in a short and sharp format. All in the hopes of helping you market your small to medium enterprise better.  On this episode we'll be addressing this query:Dear Metigy,I've created my podcast for my brand but now I'm stuck and I don't know how to promote it or what I should be doing to make sure my ideal listeners find it. Can you help me with the next steps so the work I've created so far doesn't go to waste? My budget is pretty small so ideally, I would like to promote my podcast for free.What you will learn in this episode:Understanding the podcast ecosystem's search algorithmsHow to repurpose social media content from one podcast episodeHow to increase content visibility through collaboration and relationshipsQuotes:“The goal is to be so good that people share your episode organically and the algorithms don't … even … matter!”“Most people are using some form of social media or email. Since their attention is there – this is a great place to raise visibility and general awareness around your podcast.”“There is no magic bullet to getting more listens on your podcast… But if you can address as many angles and touchpoints around your potential listeners, you should start seeing a higher quality and quantity of listeners and engagement.”Resources and links mentioned:Metigy.com/PodcastReach Daren here on Linkedin

This is a cross release episode with our awesome friends Neuralle and the Uncommon Podcast down in Melbourne, Australia. Metigy, CEO, and co-founder David Fairfull was interviewed by host, Jordan Michaelides. Since Metigy is a marketing platform and tool for SMEs. We really get under the hood of all things business, tech and marketing. Artificial Intelligence - not being a fadSocial Media Marketing PredictionsSurprises from getting Customer InsightsThe positioning of Metigy as a platform in an established industryMetigy's purpose, road map and timelineLessons from David's past career experience as the managing partner at We Are SocialHis morning routine, best purchase under $200 and so much more Quotes:"How do you solve the problem you're on now, but how do you get to really where you want to be? I think the nature of an entrepreneur is you need to be able to get in and do the details as well.""Most entrepreneurs are inquisitive. They want to solve a problem that nobody else has really solved and they're absolutely determined to make that happen. That's the driving force.""AI is the perfect application for marketing, right? Because it is about the ability to be able to process large volumes of data and make decisions on that data faster than a human.""With AI knowledge, the human can be so much more creative to deliver a fantastic outcome." Resources and Links Mentioned: Metigy.comMetigy.com/podcast4 x 4 x 48 a fitness concept by David GogginsQueen's Gamit a Netflix series David Fairfull appreciated between international callsBook Recommendations:Ogilvy on Advertising by David OgilvyCable Cowboys by Mark Robichaux Reach David Fairfull on Linkedin here

Finder.com's CEO, Fred Schebesta on why your first business goal should be to make $1 of profit, how to show your employees that you care about them, and focusing on your strengths.And this week, my very special guest is Australia's first ever digital marketer, Fred Schebesta.Over the last 15 years, Fred has built Finder.com a fintech that helps people around the world make better financial decisions and improve their lives.Fred is not only one of Australia's most successful entrepreneurs, but he is also one of the most generous with his time, always willing to help others navigate the challenges of starting and running their own business. And he shares many of his business secrets in today's episode that helped him  grow Finder to over 500 employees across 6 countries. In my conversation with Fred we cover a wide range of topics including why your first business goal should be to make $1 of profit, taking your marketing mastery and turning it into a process and frameworks that you can use make the best decisions for your business.Fred also tells a great story of how he ran over the Manhattan Bridge to secure a whiteboard for his new office for $8 from Craigslist and there is a great business lesson to learn from this story. So please enjoy this wide ranging conversation with Fred Schebesta.What you will learn in this episodeWays that you can make the best decisions for your businessWhy it's important for business owners to save money where they canLessons from Fred setting up international offices in US, Canada, UK and other countriesWhy your first business goal should be to make $1 of profitWhy you need to pay your staff wellHow to show your employees that you care about themFred's advice if you are just starting a business (you need to separate yourself from your company and look at it objectively)Why you need to focus on your own strengthsTake your marketing mastery and turn it into a processHow Fred manages his time between so many exciting projects and responsibilitiesHow Fred has leveraged video to build his personal brandHow Fred learns new skillsQuotes"I believe that the world's a better place when it's well-informed to make decisions. With that premise, I Co-founded Finder. We're trying to better all the world's decisions.""If you separate yourself from your business and look at it objectively, you can start to take actions that are objectively good for the business. *Do what's best for your business."When starting a business, you need to focus on your own strengths. Take your marketing mastery and turn it into a process.I'm engaging in the mastery of video, and therefore translating that into processes and systems that Finder can use. The internet is full to the brim with answers. "In the beginning, I made so many mistakes and they really hurt. They are the scars that you wear that no one else can see, but you can feel them. ""The moments when you are outside your comfort zone is when you tend to fail, but that's the moment where you can find the most incredible opportunities. Those are the moments in time when you're feeling so much anxiety and duress, that if you can just put your head up and look around, you will see the greatest opportunities. ""If you're not growing and not feeling uncomfortable, you're not pushing hard enough.  "Resources & links mentionedFinder.com HiveEx.com – Fred's global OTC & brokerage desk specialised in large order cryptocurrency trading -- https://www.hiveex.com/Running over the Manhattan Bridge for an $8 Craigslist Whiteboard - https://www.linkedin.com/pulse/running-over-manhattan-bridge-8-craigslist-whiteboard-fredAeron Chair by Herman Miller - https://www.hermanmiller.com/en_au/products/seating/office-chairs/aeron-chairs/The 5 Love Languages: The Secret to Love that Lasts - https://www.amazon.com/Love-Languages-Secret-that-Lasts/dp/080241270X#:~:text=The%205%20Love%20Languages%3A%20The,9780802412706%3A%20Amazon.com%3A%20BooksLarry Ellison Co-Founder of Oracle - https://www.oracle.com/corporate/executives/ellison/Brian Armstrong Co-founder of Coinbase - https://twitter.com/brian_armstrongBen Horowitz Co-Founder of a16z - https://twitter.com/bhorowitzBook RecommendationsThe 5 Love Languages: The Secret to Love that Lasts by Gary Chapmanhttps://www.amazon.com/Love-Languages-Secret-that-Lasts/dp/080241270X#:~:text=The%205%20Love%20Languages%3A%20The,9780802412706%3A%20Amazon.com%3A%20BooksTrillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbellhttps://www.amazon.com/Trillion-Dollar-Coach-Leadership-Handbook-ebook/dp/B07JFKHCNYThe Hard Thing About Hard Things by Ben Horowitzhttps://www.amazon.com/Hard-Thing-About-Things-Building-ebook/dp/B00DQ845EA/ref=sr_1_1?crid=2R9V873FP337Z&dchild=1&keywords=the+hard+thing+about+hard+things&qid=1594418787&s=digital-text&sprefix=the+hard+thin%2Cdigital-text%2C350&sr=1-1Flash Boys by Michael Lewishttps://www.amazon.com.au/dp/B00NX91DR4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1The 7 Habits of Highly Effective People by Stephen R. Coveyhttps://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519How to Win Friends & Influence People by Dale Carnegiehttps://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/ref=sr_1_1?crid=1PV401QGJ95ZW&dchild=1&keywords=how+to+win+friends+and+influence+people&qid=1594419470&s=books&sprefix=how+to+win+fr%2Cstripbooks-intl-ship%2C347&sr=1-1The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stonehttps://www.amazon.com.au/Everything-Store-Jeff-Bezos-Amazon-ebook/dp/B00DJ3ITKSWhat business would you build on Mars?I'd start a water business. When I look at a company, I like to solve problems. How would I promote it? I'd call it “Earth”.Reach Fred hereFred Schebesta on LinkedInFred Schebesta on TwitterFinder.com

What you will learn in this episodeWhy you need to keep the customer at the heart of everything you doWhy you don’t need big budgets to run a successful marketing campaignWhy it’s important to engage with your audience in a way that is natural and nativeHow to transition from offline to online marketingHow to build a communityHow to get started creating a content hub for your businessWhat it’s like working in a business with your wife or husbandNassie’s time management tips when working on multiple projectsHow Nassie optimized the Optus SMB marketing funnel to increase the number of conversionsWhy you need to know what success looks likeWhy you shouldn’t test for the sake of testingWhy you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customersTools that will help you automate your marketingWhy content marketing is like compound interest Resources mentioned in this episodeYes Business Content Community - OptusFern LawyersMetigyZoomOptus Loop LiveOptimizelyGoogle OptimizeTealeafSydney Startup HubPardot | Powerful B2B Marketing Automation by SalesforceInfusionsoft by KeapADMA: Association for Data-driven Marketing and AdvertisingBrené Brown: The power of vulnerability | TED Talk Book RecommendationUnwritten: Reinvent Tomorrow: Jack Delosa What business would you build on Mars?Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool. Get in touch with NassieLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to know when your business needs PRHow to create your brand’s storyLessons from working with Melanie PerkinsHow mentors can help your businessThe Art of Receiving Negative Feedback (without feeling dead inside)How to influence your customers to take actionWord of mouth marketingThe 2 things that every PR campaign should haveHow to connect with journalistsHow to create your 3 key messages for your business Resources mentioned in this episodeHow I Built this podcast episode with Melanie Perkins [must listen]Source BottleHelp a Reporter OutFind relevant reporters on TwitterFree version of CanvaCanva ProTimechi Book RecommendationThe Subtle Art of Not Giving a F*ck by Mark Manson What business would you build on Mars?Reverse Tourism. Get the Martians to go and visit earth! Get in touch with LizLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to build your product around customersMarketing to your customer's pain pointsTaking on customer feedback and integrating it into future versions of your productWord of mouth marketingHow Oscar got 67 referrals from 1 customer!After getting traction in one city, how to expand your marketing activity to the rest of the countryUsing different marketing tactics for a double-sided marketplace businessHow to get started when you know nothing about marketing (spoiler alert: flyers)Why offline marketing still worksHow offline marketing can be a good excuse to talk to customers and get valuable feedbackHow to scale your business with limited resourcesHow can small businesses utilise the sharing economyWhy it’s important to have business mentors to take your business to the next levelWhy supervillains are good at loyalty marketing ('Darth Vader is crushing it')Why learning on the job can be the best way to learn marketingWhy failure is a good thing (sometimes)Don’t build any new features without talking to customers first Resources mentionedCOVID-19 healthcare worker campaign to share free parking spaces around hospitals for healthcare workersShare with OscarInstabugStartCon AwardsUNSW 10x AcceleratorNeil Patel Marketing BlogIntercomHeap AnalyticsUNSW 10x Accelerator  Book RecommendationLean In by Sheryl Sandberg   What business would you build on Mars?This might sound like a bit of a cop-out but it would have to be like a Google Translate for like Martian communication, to communicate between the inhabitants of Mars and us new inhabitants.Brendan: You guys are very good building apps as well.Lisa: Yeah, exactly. We'll build that.  Get in touch with Lisa and LouiseLouise Chen on LinkedInLisa Qi on LinkedInShare with Oscar Website To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast