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The SportsGrad Podcast: Your bite-sized guide to enter the sports industry
Meet Sean Callanan, founder of Sports Geek - a Tech and Digital agency that works with sport teams to help commercialise their digital assets.With over 15 years of experience in IT development, and a passion and love for sports, he realised the need to combine the two interests. Now, through Sports Geek, he works with the likes of the NFL, amongst many other teams in Australia and the US.Sean also hosts the Sports Geek Podcast, which explores behind the scenes of the marketing and tech world, and is one of the leading sport business podcasts worldwide. It has been running for over 10 years, with more than 350 episodes produced, including with Mark Cuban, billionaire owner of the NBA team, the Dallas Mavericks.In today's episode, Sean covers how he has navigated the digital world over the past 15+ years, and how he has made an impact on the sporting landscape through tech. He talks about his business methodology, Digital to Dollars, and how he has found success following it.If you're curious on how sport teams are maximising technology, turning your passions into your professions, or what it's like working overseas, make sure you tune in - it's a great one!In today's episode we cover: (07:46) Community Update(11:51) Welcome Sean(13:51) Quick Fire Questions(24:47) Sean's career before he started Sports Geek(43:25) What should sports pay more attention to?(46:29) How the Digital to Dollars methodology came into fruition(49:34) The story behind the Sports Geek Podcast(53:06) Podcast Guests that helped Sean post a podcast episode(58:50) Sean's brief stint in Comedy(01:07:29) How Sean got Mark Cuban on the podcast(01:15:22) Sean's work with the NFL and their expansion into Australia(01:23:49) Why Sean resonates with the book Shoe Dog(01:26:42) ASK SPORTSGRADAdditional episodes you may enjoy
Today's Halftime Snack features Sean Callanan.Sean is an entire polymath of the industry. He's the founder of Sports Geek — a platform that helps teams, leagues, and athletes expand their businesses and generate more revenues through digital strategies. He's also the founder of SG Esports and owner of League of Legends professional team Gravitas.Additionally, he's widely famous for hosting the Sports Geek Podcast since 2014, where he talks about digital marketing and the different applications of technology in sports.Sean's expertise lies in the intersection between brand management, digital marketing, and technology, but he can provide insights around any topic on the sports and esports industry.We talked about Sean's story, his sources of creativity, esports, how the sports business will change in the future, and how to develop a sports-biz career.
Click to learn more about TidyHQ: https://tidyhq.com On this episode of TidyConversations, we interview Sean Callanan who loves sorts digital and started the agency Sports Geek. You can hear more from Sean on his Sports Geek Podcast, the top ranking sports digital podcast on iTunes and Stitcher. For more info go to SportsGeekHQ.com. Sean is also on the steering committee member for internationally recognised SEAT Conference driving the digital track. You can connect with Sean on Twitter @SeanCallanan. - Socials Website: https://www.tidyhq.com/ Facebook: https://www.facebook.com/tidyhq Twitter: https://twitter.com/tidyhqapp Instagram: https://www.instagram.com/tidyhqapp Founded in 2015, TidyHQ is revolutionising how organisations of all sizes manage their administration, sell memberships, merchandise, event tickets, handle meetings, tasks and provide an environment that is easy to hand on to the next generation. We built our technology because too many organisations are relying on disconnected systems, bits of paper and spreadsheets to set the maintain the most important systems in the organisation, and therefore leaving enormous governance, memberships and succession risks and ultimately cash on the table. Essentially, we're nerds and we love it. - TIDYHQ.com - Support the show.
Off-Field - Sports Stars and Experts Share Sports Marketing, Business, Leadership Insights
Sean Callanan, founder of Sports Geek, is a leader in the world of digital sports marketing and business. Sean advises Australian and international sports clubs across the NBA, AFL, NRL and more. He's also a sought-after keynote speaker. His two podcasts, the Sports Geek Podcast and Beers, Blokes and Business, are chart toppers. We talk about commercialising digital, which is the big challenge facing sports administrators. The issue is even more complex for elite athletes who want to commercialise their personal brands online. Sean says it's a grey area where athletes need more support. We talk about these issues, along with the evolution of digital in the sports industry and emerging trends. Connect with Sean: http://sportsgeekhq.comOff-Field is hosted and produced by PickStar's Andrew Montesi and James Begley. PickStar is the best place to book sports stars for any event, campaign or engagement you can imagine. Choose from over 700 stars past and present, PickStar works fast with ANY budget. Visit http://pickstar.com.au. Off-Field is more than just a podcast. We host regular meet-up events and live interviews for people interested in the world of sport outside of the arena. Find out more: Sign up to our mailing list and contact us: http://off-field.co Join our sports marketing and business group on LinkedIn: https://www.linkedin.com/groups/13504358 Join us on Facebook: https://www.facebook.com/OffFieldPodcast Email enquiries: amontesi@pickstar.com.au
"I do the podcast for my clients, my past clients and my future clients. If they're listening, then I'm happy...I'll unashamedly say it's a lead generation for Sports Geek." In the first ever crossover episode of Makers of Sport, Sean Callanan of Sports Geek joins the show for Part 1 of a two-part series. Sean tells his story of how he went from programmer to notable digital consultant in the global sports business as we discuss the founding of Sports Geek—Sean's consulting company. We chat about our love of podcasting in depth; including the effect starting a podcast has had on both of our services businesses in regards to asserting expertise. Sean also shares the interesting story of how he landed epic guest Mark Cuban on Sports Geek Podcast. We touch on Sean's recent trip to the U.S. at Podcast Movemenent and the SEAT Conference as we discuss the current state of podcasting, its future and sports tech industry. Lastly, Sean gives us some of his thoughts on Snapchat and how it is a great chronological storytelling tool. NOTE: The second part of this crossover where Sean interviews me is on Sports Geek Podcast. Mentions Include: Sean Callanan's Twitter Sports Geek Twitter Sports Geek Pat Flynn, Smart Passive Income The Basketball Jones Podcast Rich Clarke, Colorado Rapids Michael Stelzner, Social Media Examiner Mark Cuban on Sports Geek Podcast CyberDust app Bill Simmons, Every Given Wednesday Malcolm Gladwell Podcast Movement Gimlet Media John Lee Dumas, Entpreneur on Fire Radiotopia SEAT Conference Christine Stoffel, SEAT Founder Shane Harmon, CEO of Westpac Stadium Peter Sorckoff, CCO, ATL Hawks My next guest is Ross Yoshida, Director of Graphic Design for the Los Angeles Dodgers. Ross is a vocal voice in the sports design community and is on the board of MLC Connect. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
In this Inside Sponsorship episode, we catch up with Sean Callanan, from Sports Geek, to go inside the digital properties of a sponsorship program. Sean is well positioned to discuss digital properties in depth through his experiences and expertise in sports digital marketing across a wide range of rights holders all over the world. During the chat, Sean offers some great insights and loads of really practical advice on maximising your use of digital properties in your sponsorship program. It’s definitely got something for everyone. You can learn more about Sean and Sports Geek at www.sportsgeekhq.com, subscribe to the Sports Geek Podcast or connect on Twitter and Facebook. Also, we catch up with Mark Thompson, to discuss his latest blog, and this time we talked about what it actually takes to build real relationships with sponsors. You can read Mark’s full blog post here. As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch. Plus, we’d love a review on iTunes! Enjoy.
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this episode the tables are turned with Blair Hughes from Audio Boom interviews Sean Callanan. Full show notes - https://sportsgeekhq.com/podcast/blair-hughes-interviews-sean-callanan-on-sports-geek-podcast/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie is responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty) Full show notes
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In the latest podcast, Sean catches up with Rob Squillacioti from FFA on recent trip to west coast of USA. On this Sports Geek Podcast you will learn about: Key themes for Rob from team visits After SEAT Rob suggests, “Don't be consumed by big data” What is football's big advantage in Australia Importance of knowing your brand What is it like to almost be struck by lightning? Full show notes - https://sportsgeekhq.com/podcast/rob-squillacioti-mls-a-league-insights/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean has known Dan Butterly for over 15 years, finally Dan makes his way to Melbourne. On this Sports Geek Podcast you will learn: How the Mountain West value data Why the Las Vegas is the destination for basketball tournaments How the Mountain West deliver content to fans without a subscriber model How data helps Dan ensure Mountain West Basketball tournament keeps delivering for fans Will the Mountain West play a Bowl game in Melbourne Full show notes - https://sportsgeekhq.com/podcast/dan-butterly-mountain-west/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
This week on Sports Geek Podcast we chat with Fiona Green about Sports CRM and understanding the CRM process over the tools used. Full show notes - https://sportsgeekhq.com/podcast/fiona-green-sportscrm/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
This week on Sports Geek Podcast we chat with Adam Bader about his time at Real Madrid growing the digital platforms to reach Real Madrid fans around the world. Our thoughts and prayers go out to Phillip Hughes family and our friends in the cricketing industry. Full show notes - https://sportsgeekhq.com/podcast/adam-bader-real-madrid-social-media/
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Sports Geek's Sean Callanan is one of the foremost strategists on digital. Having been on the podcast previously, but by Skype, this interview represents the first face-to-face meeting with Callanan, in Melbourne, Australia. Callanan shares his option on all things social, including Facebook, Twitter and those darn Google Hangouts, which he calls YouTube Hangouts with a Google Plus thread attached. Callanan also mentions details on his own podcasts Sports Geek as well as Beers, Blokes & Business. Twitter: @seancallanan Listen to the other part of this "Happy Days" crossover podcast with Sean right here on the Sports Geek Podcast.
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Congratulation to Seattle Seahawks we look back at the Super Bowl from a digital point of view and how advertisers and teams tackled the big day. We chat with Craig Morris from Tennis Australia on Sports Geek Podcast about the AO Blitz to connect tennis players with the Australian Open. Full show notes - https://sportsgeekhq.com/podcast/super-bowl-facebook-twitter-2/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
10 years is a long time in sports especially in the world of communications and digital, we catch up with Jeremy Monahan from South South Rabbitohs on Sports Geek Podcast. Facebook news feed has changed again, how can you ensure your content reaches your fans? The Super Bowl is on and we take a look at the Seahawks and Broncos. Full show notes - https://sportsgeekhq.com/podcast/jeremy-monahan-south-sydney-rabbitohs/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Big thanks to my panelists for making it worth my while getting up at 5am in Melbourne especially in this heat. Here is a special edition of Sports Geek Podcast with a replay of my Sports Data and Sports Gaming panels. Full show notes - https://sportsgeekhq.com/podcast/sportsconf-replay/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Action packed Sports Geek Podcast we chat with Kenny Lauer from Golden State Warriors and from London we chat with CRM specialist Fiona Green. Full show notes - https://sportsgeekhq.com/podcast/kenny-lauer-warriors-digital-fiona-green-sports-crm/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
On the final Sports Geek Podcast of 2013, we chat with Kim Trengove and Daniel Lattimer from Tennis Australia as they prepare for the Australia Open. Full show notes - https://sportsgeekhq.com/podcast/kim-trengove-australian-open-digital/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
This week on Sports Geek Podcast it’s Cricket season as summer hits down under and England are taking on Australia in the Ashes. With Francis on ABC Grandstand look at mobile apps and where does audio and live play by play fit in? On Harftime we chat about YouTube, is it just for viral hits? How can sports leverage viral videos. Full show notes - https://sportsgeekhq.com/podcast/sgp-027-summer-of-cricket-apps-youtube-viral-hits/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
This week on Sports Geek Podcast we head out to see the new digs for Essendon Football Club in the AFL now named True Value Solar Centre. I chat with Justin Rodski & Marc Bertieri about the tough year the Bombers had with the ASADA investigation dominating their season and how they plan to bounce back in 2014. On ABC Grandstand with Francis Leach we look at two sides of social media with the #SFBatKid and Sydney FC dealing with trolls. We take a look at new platforms available that teens are migrating to. Full show notes - https://sportsgeekhq.com/podcast/sgp-026-digital-crisis-management-with-essendon-fc-s-justin-rodski-marc-bertieri/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Collingwood Digital Media manager Jonathon Bernard discusses the importance of story telling for Collingwood TV and The Club on this week's Sports Geek Podcast. On Harf Time we look at what the NBL needs to do to reconnect with a lost generation of fans. Full show notes - https://sportsgeekhq.com/podcast/sgp-022-collingwoodtv-to-the-club-jonathon/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this Sports Geek Podcast we chat to Dan Harbison who has left the sports industry after several years leading the digital efforts of the Portland Trailblazers to take up a new role as head of New Media at Caesars Entertainment in Las Vegas we chat with Dan on ABC Grandstand. On Harf Time we look at ticketing campaigns and promotions gone wrong and with A-League kicking off we take you behind the scenes at season launch and the Power The Game activation to rally fans support online. Full show notes - https://sportsgeekhq.com/podcast/sgp-020-dan-harbison-on-learning-from-other-industries-and-a-league-powerthegame/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this Sports Geek Podcast we chat to Dan Butterly from the Mountain West looking back on how the conference started and how they developed a fan base and brand for the conference over last 10 years. Twitter does a deal with NFL what does it mean for sports fans in NFL and other sports and how does Facebook counter to show it's dominance online? Full show notes - https://sportsgeekhq.com/podcast/sgp-019-dan-butterly-on-developing-mountainwest-fan-base-and-facebook-vs-twitter-in-battle-for-sports-fan/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor. We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as coach and then amplifying fans buoyed by the another club legend stepping in a new coach. Full show notes - https://sportsgeekhq.com/podcast/sgp-018-activating-your-digital-cheer-squad-with-auckland-blues-managing-fan-reactions-online-with-brisbane-lions/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this Sports Geek Podcast we look at the College Football scene with Chris Freet from the University of Miami. Chris talks about Hurricanes Game Pass a new loyalty system to reward the season ticket holders. We chat with Emeric Ernoult from Agorapulse about latest in Facebook trends as we compare the Facebook activity of teams in UK with Manchester United & Arsenal and USA with Green Bay Packers and San Francisco 49ers, see the infographics below. Full show notes - https://sportsgeekhq.com/podcast/sgp-017-chris-freet-on-hurricanes-game-pass-facebook-in-nfl-epl-with-agorapulse/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this Sports Geek Podcast we look at the power of the crowds online for content and potentially funding new projects. We discuss motorsport with Ford Brown from V8 Supercars getting ready for Bathurst 1000. Facebook have changed the rules once again, are you up to date? We also profile what must be the world's smallest Instagram project from Projecteo. Find out what new project has hit the podcast community. Full show notes - https://sportsgeekhq.com/podcast/sgp-016-power-of-crowds-v8-supercars-facebook-changes-the-rules/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this Sports Geek Podcast we chat with Tinus Le Roux from Fancam discussing digital activations and developing campaigns that are fan centric at SEAT Conference. Recently a few AFL players social media accounts were hacked so I chat with Francis on ABC Grandstand on what you can do to protect your accounts from hackers. We look back at how the focus of digital teams are changing to meet the demands of teams for revenue and sponsors for exposure and leads. We also chat with Kylie Caflisch from Team Blackshirts about starting her career in sports. Full show notes - https://sportsgeekhq.com/podcast/sgp-015-fancam-athletes-hacked-changing-focus-of-sports-digital-teams/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Here is the the mega interview SEAT Conference edition of the Sports Geek Podcast in this episode you'll hear from Kevin Naylor (Indiana Pacers) and Steve Conley (Boston Red Sox) what it is like working in the sports IT industry, Russell Scibetti (New York Jets) will continue his Q&A of Paul Greenberg on CRM and we look back at #SEAT2013 with team #blackshirts members BJ Scott and Colin Stoffel. A #SEAT2013 recap couldn't be done without chatting to Christine Stoffel and Tod Caflisch about Kansas City and the plans for SEAT 2014 in New York. Full show notes - https://sportsgeekhq.com/podcast/sgp-014-seat2013-mega-interview-podcast/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Back from SEAT Conference in Kansas City, what a great conference. This special Sports Geek Podcast episode is a full audio replay of my #SEAT2013 presentation with Philippe Dore from NASCAR. You can follow along via on Slideshare below or download from Slideshare. Full show notes - https://sportsgeekhq.com/podcast/sgp-013-digital-case-studies-explained-from-seat2013/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In episode 12 of the Sports Geek Podcast we chat with Tod Caflisch from Detroit Red Wings on how IT is playing a big role in sports performance analytics and stadium activation. We catch up with Trendsmap.com's John Barratt to understand how Trendsmap works and look behind the scenes of #ALvMU Sports Trendsmap built for the A-League All-Stars game against Manchester United. On Harf Time we discuss how Sydney Thunder used traditional and digital media to welcome Mr Cricket as a new Big Bash League signing. Full show notes - https://sportsgeekhq.com/podcast/sgp-012-tod-caflisch-from-red-wings-trendsmap-and-welcome-mr-cricket/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Very excited announcement in this Sports Geek Podcast, we are happy to announce in partnership with Trendsmap.com the first Sports Trendsmap built for the A-League All-Stars game against Manchester United. In this episode I chat with Francis on ABC Grandstand how Sports Trendsmap cam together and I talk about some of the future plans we have for it. After a brief appearance by Kevin Naylor from Indiana Pacers to promote SEAT Conference I take a look at some advanced Facebook ad options using Custom Audiences. Full show notes - https://sportsgeekhq.com/podcast/sgp-011-introducing-sports-trendsmap-for-alvmu-advanced-facebook-targeting-using-crm/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Wow EPISODE 10, we've hit double figures for Sports Geek Podcast. Thanks for the support on this podcast we catch up with Russell Scibetti from TheBusinessOfSports.com to discuss sports business and more specifically sports CRM. Russell will be presenting at SEAT Conference and announce SEAT Conference the presenting partner of the Sports Geek Podcast. We look at Twitter takeovers and how to handle Facebook moderation on your brand or team Facebook page. Full show notes - https://sportsgeekhq.com/podcast/sgp-010-russell-scibetti-on-sports-crm-twitter-takeovers-facebook-moderation-steps/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this week's Sports Geek Podcast we have a good chat with Christine Stoffel from SEAT about SEAT Conference and announce SEAT Conference as presenting partner of the Sports Geek Podcast, we look forward to seeing you in Kansas City in August. On HarfTime we discuss the darker side of Twitter where fans can get very ugly as we take a look at some of the abuse newly crowned Marion Bartoli received this week. Full show notes - https://sportsgeekhq.com/podcast/sgp-009-christine-stoffel-seat2013-darker-side-of-twitter-welcome-manutd/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
In this week's Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape. We also catch up with Ed Wyatt on ABC Grandstand to discuss the NBA Draft from a TV and digital point of view. Full show notes - https://sportsgeekhq.com/podcast/sgp-008-twitter-ads-origin-youtube-and-nbadraft-take-2/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Recorded this Sports Geek Podcast from the couch as the achilles is on the mend, this week we chat to Travis LoDolce from Oakland Athletics how the activated fans and local sponsors with a Grant Balfour #GnomingAround promotion. We also look at the Socceroos qualifying for World Cup and at the Samsung Stadium activation for the Wallabies Lions Tour. Full show notes - https://sportsgeekhq.com/podcast/sgp-007-gnominaround-wallabies-socceroos-twitter-ads/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Apologies if you expected a Sports Geek Podcast yesterday but unfortunately an injury caused some delays. Find out more in the podcast, in today's episode we catch up with Daniel Pinne from the Melbourne Storm on Harftime with Daniel Harford and Nick Truelson from the Western Bulldogs joins Francis Leach and I on ABC Grandstand. Full show notes - https://sportsgeekhq.com/podcast/sgp-005-melbourne-storms-man-of-steel-and-western-bulldogs-developing-fans-out-west-2/