Podcast appearances and mentions of raven tools

Could the web be owned and governed by its users? That's what Web 3.0 offers, a decentralized web where individuals have control over their own sections of this virtual landscape! In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience on Decentralized Web3. Jon has recently worked on many Web3-based CDN / publishing/blogging projects. Included in our discussion are insights into what this means for the future of content publishing and SEO. It's a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I've observed over the last year with what I've been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47 I always write in a way that's very that's focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13 At SEJ, we don't do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29 [00:00]    - A little about Jon [06:23] - Is the increase in videos and images in search results relevant? [10:05] - How Coy Wolf started. [17:29] - What signals are becoming stronger over the last year? [18:50] - One interesting thing Jon has observed in the rankings. [24:16] - Coy Wolf's other experiments. [37:30] - A tactic for reputation management. [56:07] - Did search visibility for professional news & review sites increase? [1:01:42] - Can dot-com quality help? [1:07:00] - How Jon sets up his hosting.      Resources mentioned: https://www.coywolf.news/ https://coywolf.app/ https://coywolf.pro/ https://coywolf.reviews/ https://coywolf.surf/ I think the latest algorithm update probably hit on things that may have to do with how much time people spend on the content before they actually click back to the search result.–Jon Henshaw, 26:38 I definitely do the experiment and do things that many people within our field would consider not best practices. Never seen that before, or I certainly wouldn't advise doing that. But, I've learned from it that there are some things I now would suggest or recommend because it's not as bad as you thought they might be.–Jon Henshaw. 54:14 It reminds me of the Japanese concept of Kaizen. Every mountain starts with a speck of dust, right, so Kaizen's at the thousandth step. But you have to start with step one, and you just grow and grow slowly and slowly over time. –Loren Baker, 50:43   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jon Henshaw: Jon brings an unmatched combination of experience and expertise to the world of digital marketing and web technologies. He founded Raven Tools, which became widely used in the industry after selling it to TapClicks in 2017. He's also no stranger to the big screen, having worked with Fortune 500 companies throughout his career. Currently, he is the Principal SEO analyst at Paramount, where you can find him directing and overseeing streaming services of Paramount+, Pluto TV, Showtime, and CBS. Also, as Editor-In-Chief of CoyWolf, he ensures that all stories are reported with rigorous journalistic integrity. Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonhenshaw/ Follow him on Twitter: https://twitter.com/henshaw Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

In this Episode John Bracamontes speaks with Jon Henshaw founder of Raven Tools (which has since been acquired by TapClicks) about marketing and business.

Ciaran talk's to Jon Henshaw about 'Core Web Vitals,' Google's favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google's search algorithm. Learn what Core Web vitals are, why they matter, and how you can measure up your own website to see how it performs using .  As the founder of Raven Tools and an expert SEO practitioner, Jon Henshaw is an excellent guide on why this new bunch of measurements matter. Jon has a whole host of ideas and suggestions that can help you to prepare for Google's anxiously anticipated search algorithm update. Listen in and learn what you can do to improve how your site might perform after this 'core web vitals' search algorithm update. Jon also shares with us why he has gone from disliking Accelerated Mobile Pages (AMP) to embracing the format as a useful feature rich toolset. If you work with a large team of Developers, AMP can help ensure your website stays fast and efficient no matter who is working on it. There are other ways to speed things up and improve, but these won't necessarily stay in place as the site evolves. Listen in for Jon's top tips and resources for making AMP work or taking an alternative non AMP approach to a faster, better website experience. Useful Links Visit  and see how your website or those of your competitors stack up to Googles New Core Web Metrics measurements. And for those of you who, like Ciaran, were wondering… it turns out Kludgy is a word! Who knew ;-)

If you're experienced at building and optimizing WordPress sites, chances are you've already learned that performance isn't a vanity metric, it's a growth metric!The better your site's performance the more joy you deliver to visitors and the better the chance those visitors will take actions that create value for your business or the business of those you serve. Put simply, faster sites convert better.But what matters in performance optimization and how might you approach performance optimization with WordPress specifically? In this episode of PressThis, we interview the infamous Jon Henshaw of Coywolf (and founder of Raven Tools) about his thoughts on where you should focus on performance optimization with WordPress.Jon discusses strategies around picking the right theme, optimizing CSS for speed, not letting Javascript hose your page load times, image optimization, and fresh ways to look at your plugin stack to see what might be pummeling the performance of your site.We're super excited to have Jon on the show to discuss performance as he's a globally recognized leader in this space. If you're looking for ways to shave bottom-line zapping seconds from your page load time, listen to this episode of PressThis now!

Today’s show features Jeremy Rivera, an SEO expert based out of Nashville. Jeremy lives and breathes SEO and works full time for Raven Tools and also does SEO in his free-time for companies. Jeremy’s figured out how to skip sleeping so he can work 24 hours a day.

Jon Henshaw, founder of Raven Tools, explains the impact of page speed on digital marketing today. He also delves into some of the powerful research and reporting features that Raven Tools provides to help digital marketers become more effective and efficient.

Ep 25: Silver Edition    In Episode 25, We dive into some great content and insightful advice from several of our Podcast guests that were featured in 2017.      The episode begins with Founder of Raven Tools, John Henshaw, and what marketing tools leaders can implement in their reports. Re-platforming was a subject that Jeff Cash touched on in Episode 3 as he discussed the pros and cons and what challenges may develop.    Throughout the episode our featured guests share key insights on marketing strategy for startups, integrating Sales & Marketing teams, and what a Global eCommerce strategy entails. Towards the end of Episode 25, Cristina Ceresoli gives us a look at the state of retail and where it's headed. Marcus Murphy and Tyler brought the jokes and also discussed where Digital Marketing is headed. Andrea Ward shares insight on how eCommerce is changing rapidly and considering the right eCommerce platform is key to a company’s success.   Join Tyler and Michelle in this Silver Episode on Kickstarting Brands, Marketing Trends, Global eCommerce Strategies and what’s next in Digital Marketing.     Timestamps    00:00 – Intro 01:25 – Ep 1: John Henshaw - Founder of Raven Tools 07:30 – Ep 3: Jeff Cash - Liquidity Services 10:23 – Ep 7: Jamie Alber - Digital Golf Warehouses   13:30 – Ep 10: Scott Yoffe - LA Chargers  17:28 - IRCE 18:48 – Ep 12: Dan Farris - Kickstarting a Brand 21:24 – Ep 13: Mike McMillian - Dream CSX 23:33 – Ep 14: Charlie Cole - Tumi | Samsonite 27:44 – Ep 15: Josh Weum - Google   30:22 – Ep 16: Andrew Malcolm - Evernote 32:09 – Ep 17: Paul Dailey - Puma 35:36 – Ep 18: Ashok Kamal - Tech Coast Angels 40:13 – Ep 19: James Martinez - Safari 41:30 – Ep 21: Cristina Ceresoli - NRF  44:39 – Ep 22: Marcus Murphy - Digital Marketer  47:44 – Ep 24: Andrea Ward - Magento 51:38 – Outro      IRCE - CHICAGO: https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18  Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Today's interview is with Raven Tools co-founder Jon Henshaw. Jon's company made the transition from a service based company to a SaaS product and talks about the challenges he faced while making the pivot. You'll learn about what participation marketing is and how you can acquire your first 300 users by doing it. Lots more in this episode - enjoy! Click here for show notes. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed. On the show you'll learn: What AMP (Accelerated Mobile Pages) is and why it's important for site speedHow to fix sites that are bloated with unnecessary code The importance of optimising images on your siteThe difference between a responsive image and an optimised image and how that impacts site speedHow you can improve the user experience on your site Plus Jon provides his top tip/key takeaway. You can find Jon's post on How to easily add SSL and HTTP/2 to your site for free here. If you'd like to connect with Jon you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

Jim and Dave welcome the ‎CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017. Jon talks about trying to build custom WordPress themes that are as fast as AMP, plus a roundtable discussion of some recent SEO headlines. 

Jim and Dave welcome the ‎CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017. Jon talks about trying to build custom WordPress themes that are as fast as AMP, plus a roundtable discussion of some recent SEO headlines. 

Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience.The post “Why Page Speed is So Important to SEO” via Jon Henshaw [PODCAST] appeared first on Search Engine Journal.

In Episode 1 of the Lion’s Share Marketing Podcast our featured guest, Jon Henshaw, offers insight into the importance of optimizing websites for search. Jon is the CEO and Co-Founder of Raven Tools, a platform that provides SEO Analyses and Reporting Software for digital marketers. This growing company recently launched its new standalone Site Auditor Tool targeted for professional SEOs and SMBs to identify issues with their websites. Jon Henshaw discusses the importance of site speed for mobile browsing and tools such as SourceSet that can be used to increase the speed of sites to provide a better user experience. Additionally, Jon encourages digital marketers to pay close attention to where Google is headed- especially in regards to the change on focus from desktop to mobile, security, speed, and user experience. Jon elaborates on AMPs (Accelerated Mobile Pages) being the solution Google is using to address the speed of pages across the web as well as the search giant’s true intentions behind using AMPs. The way AMP works is by converting a copy of your content into an AMP version. Google then takes the AMP version and puts it in their own server. When a user conducts a search it takes them to the AMP version and they never really visit your site- meaning that users stay on Google and view your content through the AMP version. The AMP version strips the page of advertisements, and unless there are internal links in that content that lead users to your site, the users will never actually land on your site. Only about 3% of users who go on AMP pages actually end up visiting the original site. Join us in this conversation about site speed, AMP, and Search Engine Optimization and learn more about the steps that marketing leaders should take to prepare for the changes set in motion by Google.   Time Stamps 00:00 – Podcast Welcome 00:19 – Co-hosts/ Podcast Introduction 00:53 – What’s on the News Today | Mazda Drive for Good Campaign 02:30 – Featured Interview with Co-Founder and CEO of Raven Tools: Jon Henshaw 03:33 – What is Raven Tools and how to get started 05:40 – Google changes and how Raven Tools can support web masters 07:01 – SourceSet 09:00 – Why marketing leaders should care about site speed 10:48 – Accelerated Mobile Pages (AMP) 12:05 – AMP & Search Engine Optimization 15:06 – Amazon Web Services Conference 15:40 – AMP’s effect Google Analytic Reports 16:59 – Jokes 17:50 – Where Google is headed 22:42 – How SEOs can prepare for Google’s changes 24:06 – Transition to one platform and its effects on reporting 26:45 – Raven’s recommended URL shortener 29:15 – Raven’s New Site Auditor Tool 33:50 – Where to get Site Auditor 34:19 – Episode Key Takeaway 36:09 – Jokes – Trampoline Featured Guest Jon Henshaw – Co-Founder & CEO of Raven Products Website: raventools.com Facebook: facebook.com/raventools Twitter: twitter.com/henshaw Raven Tools Site Auditor   Resources Mazda Drive For Good Campaign Therapy Dogs for Vets Video | Mazda USA AMP Introducing the Google “SERP App” and Why You Should Care   Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don't want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools. 

SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools. 

We look at a number of tools and services that we use on a daily basis. These are services that make a big difference in how we run our businesses. We move at speed and cover a lot of ground in this pre-Christmas show! Summary: We talk about our favorite web tools of 2016. Covered: tools for productivity, project management, accounting, invoicing, social media, content management, and content creation.   Episode 152 Table of Contents 0:00 Podcast intros. 1:37 What we use for video conferencing. 4:50 Our choice for video hosting. 8:32 John's choice for invoicing software. 10:56 Jonathan's choice for invoicing software. 11:44 An alternative for external email addresses. 13:54 Jonathan's choice for a CRM. 16:44 A tool John uses for local SEO citations. 20:09 Jonathan has a pick for SEO keyword research. 21:04 Another pick for email outreach. 23:00 A tool we are using for project management internally. 24:54 John's tools for migrating websites. 27:20 Jonathan's choices for site backups. 29:28 Two cautionary tales of why you want to have a reliable plan for website backups. 34:54 John's advice for getting blog posts written. 36:53 Jonathan has some picks for spell-checking and editing. 37:55 Our mutual pick for capturing screenshots. 38:34 Some more picks we have for cloud storage and productivity. 39:40 Podcast outros. ===================   Links mentioned during the show: Zoom https://zoom.us/ Go To Meeting https://www.gotomeeting.com/ Wistia https://wistia.com/ FreshBooks https://www.freshbooks.com/ Zoho Invoice https://www.zoho.com/us/invoice/ Harvest (Time Tracking) https://www.getharvest.com/ Zoho Mail https://www.zoho.com/mail/ G Suite (formerly Google Apps for Business) https://gsuite.google.com/ Agile CRM https://www.agilecrm.com/ Drip - Email Marketing Automation https://www.drip.co/ Active Campaign http://www.activecampaign.com/ Moz Local https://moz.com/local Yext (DON'T use this) http://www.yext.com/ Get Found (Go Daddy) https://www.godaddy.com/products/business-marketing.aspx Moz Whiteboard Friday https://moz.com/blog/category/whiteboard-friday Rand Fishkin on Twitter https://twitter.com/randfish Distilled on Twitter https://twitter.com/distilled Wil Reynolds on Twitter https://twitter.com/wilreynolds SEMrush https://www.semrush.com/ Majestic (SEO Tools) https://majestic.com/ Raven Tools https://raventools.com/ KWFinder https://kwfinder.com/ Mailshake https://mailshake.com/ Teamwork - Cloud Productivity

  This episode is brought to you by Patreon Sponsor John Peters and the Clean Comedy Conference.   Social Media ninja Kate Dore joins us today to talk about the digital tools available to independent artists. Kate works for Raven Tools which is a software company that is a platform for marketers. She is a social media consultant, and she also blogs at http://cashvilleskyline.com where she talks about becoming financially independent.   Here is just a snapshot of the Social Media Pro Tips in this episode: Blogging tips including frequency and relevancy Her strategy for posting and promoting How many social media channels are "do-able" Posting where your audience is Forum reader comments - "on" or "off' Using negative comments as a topic for a future post Scheduling posts with Buffer Engaging on the day of releasing new material Using LinkedIN  like Twitter  First steps for getting involved on LinkedIN When to start sharing content on LinkedIN How to be more searchable on LInkedIN My trick for putting a Facebook ad in front of LinkedIN friends Manipulating your results in Google Search Using Alt tags for images you share to increase SEO Hacking Facebook organic reach with Facebook Live Sharing your Instagram posts to Facebook The incredible value of collecting fans email addresses Using SumoMe (a free tool) to help get email addresses Experimenting with Mailchimp, Constant Contact, Convert Kit Ditching vanity metrics and focusing on engagement Getting 60% of her blog referrals from ... Pinterest! Using Google Analytics to understand your fan engagement and honestly too much more to list! Kate Dore's Favorite Social Media Resources How great is Kate Dore??? She also provided us with valuable resources to some useful articles and tools you can explore and use in your social media strategy.   Resources: How To Land Freelance Jobs with Social Media http://cashvilleskyline.com/2016/01/27/social-media-freelance-jobs/ How and Why to Collect Emails Using Your Website https://raventools.com/blog/collect-emails-on-your-website/ Everything You Need to Know about Snapchat https://blog.bufferapp.com/snapchat Gary Vaynerchuk on Why Snapchat Matters http://www.smartpassiveincome.com/podcasts/gary-vaynerchuk-snapchat-matters/ My Resources Page: http://cashvilleskyline.com/resources/ Social Media tools Kate Dore likes ... Buffer - Twitter scheduling Mention - Brand Monitoring Tailwind - Pinterest scheduling Social Warfare - Social media sharing plugin To find out more about Kate Dore visit any of her links below! Website - Twitter  - Facebook - LinkedIn - Google+ - Pinterest   Kate Dore / Owner & Editor of Cashville Skyline   This episode is brought to you by the Clean Comedy Conference which takes place in San Diego, California October 13th through the 15th, 2016.   There's an old adage in comedy: Clean is green.Through the Conference you'll learn from professional comedians and bookers such as Eddie Brill, Jimmy Brogan, Charlene Mae, Amy Pittle, Tony Calabrese, and Scott Wood, who will address the pitfalls and show you how to navigate the challenges of making money as a clean comedian. In addition to working at clean comedy venues, many of these speakers and panelists have written for television and have booked for clubs, colleges, churches, cruise ships, and late-night TV such as Letterman. The theme for this year's conference is "Clean isn't a dirty word." Come and see why for yourself. Early bird registration ends August 15th so sign up today at cleancomedyconference.com. As a thank you to School of Laughs listeners, use promo code "schooloflaughs" for a special $10 discount. Go to cleancomedyconference.com today! "Club 52" is a 52 week, email based stand-up program. It will include a weekly challenge designed to help you become a better comedian. This year long program will feature an email every Friday from me. I will ask you to take a serious look at some of your business practices, writing processes, performance techniques, branding, marketing and a whole lot more. The program starts the week you join and continues for 52 weeks as long as you are still supporting the podcast through Patreon at the $7 a month level. Questions? Email me (Rik) at SchoolOfLaughs@gmail.com. Or call 1-888-895-8549. Or. if you are ready, head on over to www.Patreon.com/SchoolOfLaughs to get started.  

Brad Post, Create the Movement: Welcome to the next edition of our podcast. Josh Rich, Create the Movement: Yes, yes. B: My name is Brad Post. I’m sitting here with Josh Rich. J: Hello, hello. B: Josh, how are you? J: Doing well. How are you? B: I’m doing great. We are going to be talking about semantics? J: Semantics. And how it impacts overall SEO efforts. B: I don’t even know if I know how to spell semantics. J: I probably don’t either. B: That’s a big word. J: That’s why we do podcasts. We don’t know about spelling things. We just talk. B: Okay. J: So, semantics are kind of, you know, the devil’s in the details basically. And so, semantics, by definition, are just like those little details that typically people don’t care about. B: Okay. J: But, Google is starting to care more, and more, about these little details. B: Okay. J: So, we all know, like, keywords are important to have on the page. So, if you want to rank well for Christmas decorations, then you have the word ‘Christmas decorations’ on your page. But it’s also important to have other common keywords that are associated with Christmas decorations. B: Okay. J: So, you want to have this, kind of, like web of keywords, if you will. And Google is getting more, and more sophisticated, and they’re, kind of, starting to weigh the semantic keywords more and more. And so, what that means is that basically it’s just an effort to make the page ranking more natural. So, that way people can’t just stuff the keywords in there as much as they want. They need to be talking about things that are related to that keyword. B: Okay. J: So, take the example of Christmas decorations. You probably want to have ‘ornaments’, ‘hooks’, ‘tinsel’, ‘Christmas trees’, even ‘Santa’, or just different things like that. You know, like I said, this is just more, and more sophisticated, that way people can’t fake it. B: Right. J: It has to be, you need to have good content on your site that’s not just about one word that you use over, and over, and over, and over, and over again to be repetitive. B: Exactly. J: So, that’s kind of why Google’s doing this. And we’ve kind of seen this shift in placing a bigger priority on that. And I think that will continue as the search algorithms become more sophisticated. And the bots become more sophisticated. And we kind of see a push to, kind of, eliminate these old, black-hat tactics. So, the big question then, is how do you know if your semantics are correct? B: Okay. J: So, one thing you can do, you can check pages that well for the keywords you want to rank for. B: Okay. J: And just read it and see what else they’re including in there. And that’s what Google will do, too. They will look at the pages that have all the traffic for that keyword, and say, “Well, all right. What do they have?” Obviously, this is what people like. This is what people are going to. So, what are they talking about the other pages need to be talking about too?   So, go to your competitors’ websites if you’re trying to write for a new keyword, or just improve your ranking for an existing keyword. And see what else they’re talking about. And, you know, it might even be worth your while to take one of those semantic keywords and maybe write a blog post on it. Or, even, just devote a whole page of content on there.   B: Okay.   J: Because that might, you know, it might help depending on the situation. It’s hard to make a blanket statement about that.   The other thing you want to do is just get some actual hard data and some numbers, and there are some tools, as there always are, for this sort of thing. You know, our favorite is always Raven Tools. It doesn’t give you a ton of data, but it will let you know if you have, you know, any blatant problems.   B: Okay.   J: Moz has this as well. I can’t speak to that. And there are just a couple of SEO tools that are completely devoted just to semantics. I’ve never used any of them, but I think som...

Brad Post, Create the Movement: Hello. This is Brad Post, and I am with my co-host, Josh Rich. Josh Rich, Create the Movement: Good morning everyone. B: We are continuing our Tuesday Marketing Tips. Right? J: Yes, sir. B: So, how are you doing, Josh? J: Doing well, Brad. How are you? B: I’m doing well. J: Excellent. So, today, we’re going to be talking about, really, two main topics. Using link-building software. And, then, we’re going to talk about, kind of, what to do if you’re going to hire a company to build links for you. It’s a little different. So, the first one is kind of the DIY version. It’s just buying some software, and paying for links yourself. Versus, just paying someone else to do it. B: Okay. J: So, there’s a couple of things, if you’re going to do it yourself, there’s some really good tools you can use. For one, whenever you start, you need to have some sort of a link management system. B: Okay. J: Because if you’re going to be emailing bloggers and signing up for directory listings you need to make sure that you stay organized. Otherwise, you’re just going to be all over the place, and you’re not going to figure out what you have already done, and you’ll end up doing double work. B: Just like an Excel spreadsheet? J: Yeah. That’s kind of like the basic version. You use an excel spreadsheet. Or, you can just actually sign up for some paid-link building software. That’s a little bit better because it will give some analytics on it. So, the first one you can use is, is what we use, is Raven Tools. B: Okay. J: That will tell you, kind of like, what status you’re at. And it will give you some analytics, like I said, on the link, to let you know what the domain authority is. To just let you know if it’s worth pursuing, or not. B: Okay, perfect. J: Another site you can use, it won’t necessarily manage link, but if you’re just curious if it’s a good link worth pursuing or not, is SpyFu. And it will just give you some readouts on how much traffic they get, what the domain authority is, and how much people trust that link. B: Okay. J: And then there’s another software you can use to kind of just check for new prospects. To just kind of give you some ideas. And it’s called Ontolo. O-N-T-O-L-O. Not sure if I’m saying that right, or not. Like I said, that will just kind of give you some ideas where to look for links. And, then, once you kind of figured out what you want to do. You can use a software called Word Tracker. And that B: Word Tracker? J: Yeah, Word Tracker. And that will just kind of give you ideas on how to proposition the websites. On how to go about, like just, sending the initial email to try to get your link on their site. How to just make the “ask” basically. B: Okay. J: So, those are all, you know, really good softwares you can use. And, so, another way to do this too, is just flat-out buying links. And, today, that’s probably something you’re just going to have to do if you’re going to do backlinking. Unfortunately, just people know about SEO now, so they’re going to charge you for it. So, there’s a couple of things you should be aware of. A couple of ways you should go about that. First, of all, one good idea to do, is to look up to see if your competitors are using paid links. And again, you can use SpyFu for that. And if you’re paid links, then you can probably get away with not doing it too. Especially, if you’re already ranking higher than them. But, you know, if you have competitors that are just 10 links ahead of you, and they’ve got tons of paid links, that’s probably why they’re ahead of you. B: And you use SpyFu, and also, Open Site Explorer? J: Yep. Yeah. You can use both of those to figure out kind of what your competition is doing. And that’s really a good place to start. So, that way you can at least know if you’re keeping up with the “Jonses.” B: Okay. The paid links, for example, we work with a lot of attorneys. And so, the FindLaw directory is a pai...

Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media Demian Farnworth is an excellent copywriter, and I'm personally a huge fan. He's a chief copywriter of Copyblogger Media where he writes clear, concise and compelling web copy that demands attention, creates desire and compels action. He's also got an excellent podcast called Rough Draft which I recommend you check out. He's the founder of thecopybot.com. Over the last ten years, he's been a content contributor on Copyblogger, Raven Tools, Crazy Egg and Men with Pens. He's the managing editor for a magazine of four hundred and sixty thousand subscribers and is an award-winning blogger for a real estate marketing company. He's learned that ROI is everything as a master of frequent and rigorous testing. Share This Episode Click to tweet Resources Mentioned Click here to download the podcast shownotes http://thecopybot.com/ http://www.ProductiveInsights.com/hire http://rainmaker.fm/series/draft/ Books Mentioned Scientific Advertising How to Write a Good Advertisement: A Short Course in Copywriting Breakthrough Advertising Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) Reality in Advertising Confessions of an Advertising Man Kick-Ass Copywriting Secrets of a Marketing Rebel Related / Mentioned Podcast Episodes: Episode 001 : Neil Patel (Kissmetrics) On Branding, Investing And Lots More Episode 003: Jon Morrow (Copyblogger) on How to Use Blogging For Business Success Episode 006: Chris Garrett (Copyblogger) on Content Marketing For Business Success  Episode 009: "Blind Man Driving" with Kevin Rogers on Copywriting Episode 035: How To Use High Leverage Activities To Get Through Your Todo List Episode 038– Rand Fishkin on How To Create SEO Friendly Content Episode 044 – Hiten Shah on SAAS and How To Evaluate if The SAAS Model Is For You Key Points (Timestamps) 2:57 –Demian shares his story as a poet and how it led to copywriting. 4:39 – Why is web copy and copywriting so important for business success? 5:40 – Writing is involved in all sorts of content including podcasting, scripts for videos, etc. 5:59 – The two challenges that all content faces online 6:44 – Discussion around the previous podcast interview with Rand Fishkin on how content and SEO are linked 7:15 – Demian on how he writes engaging openings in blog posts 8:17 – Demian shares an example of an opening he created and how he created it. 9:12 – What tools does Demian use to capture openings and ideas when they strike? 10:09 – The "imagine this" opening that Brian Clarke used to really grab the reader's interest 10:31 – The key elements to great web copy 11:34 – The importance of sub-headlines, transitions and fluidity 12:37 – What do you want the reader to feel or accomplish after reading your content? 13:39 – Discussion around the interview with Eric Enge on the art of creating SEO-friendly content 15:10 – James Altucher is a great example of a writer who really has found confidence in his style of writing. 16:20 – You have to be comfortable in not pleasing other people. 16:49 – The Pareto principle or the 80/20 rule 17:47 – The importance of writing things you're passionate about (Readers feel your enthusiasm.) 18:20 –  "Blind Man Driving" as an illustration of passion for copywriting and how it helps you notice it in day to day life 19:03 – What skills and competencies to look for when hiring a copywriter 23:16 – Why copywriters need to have an understanding of good web design 24:24 – What actions can a listener take to get started with finding good copywriters and/or getting good copywriters. 24:53 – Copyblogger Media has a certified accreditation for copywriters. 25:33 — Jon Morrow's site 'boostblogtraffic.com'

Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions * 1:32 - A brief overview of Raven tools and Integrated Marketing Solution * 2:26 - What is Raven tools? * 5:00 - On Content Marketing * 7:01 - How to Get Started with Integrating Marketing Solution * 7:21 -  “Brand also means style.” * 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.” * 8:45 - “One strategy is not right for all companies.” * 9:46 - Future proofing your bran * 12:08 - “It’s providing contents that are not crappy and hastily written.” * 14:14- “... to have zero ad on their sites. Establish the strength of your brand.” * 17:40 -  Setting up tracking attribution * 20:05 - The main challenges when implementing integrated marketing in businesses * 22:25 - “Do your best not to spend a lot of money but try a bunch of different things… “ * 23:57 - “Do not sign in long term contracts.” * 25:02 - Facebook ads experience * 27:40 - Using Social Media to advertise your business contents * 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions * 33:23 - On guest blogging Resources Mentioned: * www.gaconfig.com * www.raventools.com

Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions Jon Henshaw is a very accomplished entrepreneur who's been very successful in the online marketing space, and he's the co-founder of Raven Tools, . Jon Henshaw has been involved with website development since early 1995 and Raven Tools is an online marketing management and reporting platform which helps you take your business to the next level. It enables you to focus on the SEO you love not the grunt work you don't and improve your content marketing with better analysis so in short, it helps you be much more productive as an online marketer by using his integrated marketing software.   Share This Episode: Click To Tweet Resources Mentioned: Click here to download podcast shownotes www.gaconfig.com www.raventools.com Key points discussed / timestamps 1:32 - A brief overview of Raven tools and Integrated Marketing Solution 2:26 - What is Raven tools? 5:00 - On Content Marketing 7:01 - How to Get Started with Integrating Marketing Solution 7:21 -  “Brand also means style.” 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.” 8:45 - “One strategy is not right for all companies.” 9:46 - Future proofing your brand 12:08 - “It’s providing contents that are not crappy and hastily written.” 14:14- “... to have zero ad on their sites. Establish the strength of your brand.” 17:40 -  Setting up tracking attribution 20:05 - The main challenges when implementing integrated marketing in businesses 22:25 - “Do your best not to spend a lot of money but try a bunch of different things...” 23:57 - “Do not sign in long-term contracts.” 25:02 - Facebook ads experience 27:40 - Using Social Media to advertise your business contents 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions 33:23 - On guest blogging

Découvrez l’un des outils marketing le plus complet du moment Gérer ses liens, ses stat’ Google Analytics, définir ses mots clefs, suivre ses positions sur Google, faire des rapports automatisés, gérer ses campagnes AdWords (…) et tout ça depuis une seule et même interface ! C’est ce que propose Raven Tools. Autant être clair de […] L’article [Podcast SEO] Le Flash Référencement 12 – Raven Tools est apparu en premier sur YakaMama Référencement - Pays Basque.

What to do now that Raven Tools and AHREF has dropped the ranking report options? Suggestions on a basic site that step by step helps a visual learner understand blog SEO? Is directory submission out dated? These questions and more Rossand John answer from their brand spanking new SEO 101 Google+ community.

What to do now that Raven Tools and AHREF has dropped the ranking report options? Suggestions on a basic site that step by step helps a visual learner understand blog SEO? Is directory submission out dated? These questions and more Rossand John answer from their brand spanking new SEO 101 Google+ community.

What to do now that Raven Tools and AHREF has dropped the ranking report options? Suggestions on a basic site that step by step helps a visual learner understand blog SEO? Is directory submission out dated? These questions and more Rossand John answer from their brand spanking new SEO 101 Google+ community.

In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation See acast.com/privacy for privacy and opt-out information.

Taylor Pratt, Product Marketing Manager for Raven Tools and Co-Founder Jon Henshaw discuss Combining Ranking Results with Analytics and how webmasters can do that with their toolset. They also go into depth about the Raven tool set including features like Private branded reports, plus how you can view traffic, rankings and conversions in one interface and how it handles social and integrates analytics.

Taylor Pratt, Product Marketing Manager for Raven Tools and Co-Founder Jon Henshaw discuss Combining Ranking Results with Analytics and how webmasters can do that with their toolset. They also go into depth about the Raven tool set including features like Private branded reports, plus how you can view traffic, rankings and conversions in one interface and how it handles social and integrates analytics.

Taylor Pratt, Product Marketing Manager for Raven Tools and Co-Founder Jon Henshaw discuss Combining Ranking Results with Analytics and how webmasters can do that with their toolset. They also go into depth about the Raven tool set including features like Private branded reports, plus how you can view traffic, rankings and conversions in one interface and how it handles social and integrates analytics.

In every episode of PressThis, host David Vogelpohl asks guests for their WordPress origin story. In this episode of PressThis, enjoy some of the top origin stories including those from Rachel Gogos with BrandID, Chris Badgett of LifterLMS, Jon Henshaw of Coywolf (and founder of Raven Tools), Jason Cohen of WP Engine, Brad Touesnard of Delicious Brains, Meryl K. Evans of Meryl.net Digital Marketing, Rachel Winchester of DigitalCube, and Mary Job of How to Do You Tech.Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations