Podcasts about Universal Time

Happy Friday! It’s the 73rd day of the year. And to astronomers and a few others, it’s day 2,460,749. That’s the tally under the Julian Date system. Its starting point was more than 6700 years ago. The system was created by Joseph Scaliger, a French scholar and religious leader, in 1583. The system was named for his father, Julius. Scaliger was trying to integrate the many calendars that had been used throughout history. He picked a starting point long before any known calendar system. In the modern calendar, it was November 24th, 4714 B.C. That’s a date when long cycles of the Sun, Moon, and an ancient Roman cycle for collecting taxes all intersected. Astronomers use the Julian Date system to record observations and events. And they don’t add minutes or seconds – they convert those to decimals. That makes it easier to compare the timing of their work to observations made long ago, or under different calendar systems or time zones. They don’t have to figure out the permutations of the calendars or other details – just subtract one date from another to find the difference. A Julian day begins at noon Universal Time – 7 a.m. Central Daylight Time. So day 2,460,749 begins at 7 a.m. today, and ends 24 hours later – on the Ides of March. Script by Damond Benningfield

As daylight savings time arrives, we examine how people lived before universally-recognized time and how counting time began. This version of the In Depth report is hosted by KRLD Radio news anchors Kristin Diaz and David Rancken.

Episode 187 In this episode of the Observers Notebook podcast, host Tim Robertson talks to a number of observers of the April 8, 2024 Total Solar Eclipse to get their first hand experience. Special thanks to Ken Poshedly, John Oneal, Keith Drake, Daniel Herron, Lisa Tate-Holmes and Scott Harris for sharing their experiences. As the Total Solar Eclipse of 2024 becomes a memorable astronomical event witnessed by many, it will be preserved and shared by observers through documented visual observations and vivid personal recollections. The ALPO wishes to share all the depth and nuance of this experience as well as its scientific and measured magnitude in an upcoming issue of Journal of the ALPO. Please send in your observations and reports, whether they be images, drawings, diagrams, or written documentation and descriptions to: eclipse@alpo-astronomy.org PLEASE NOTE ECLIPSE OBSERVATIONS PREVIOUSLY SENT TO star.man13@hotmail.com SHOULD BE RESENT TO THE ABOVE EMAIL ADDRESS. Reports should include the following information and data: Observer's name and exact location of the observation. Include an actual address, the city, state, and country or if in a rural location, an approximation, as well as latitude and longitude from where you observed the eclipse. Date and time (Universal Time preferred) include “eclipse contacts” would be helpful. • First contact occurs when the partial phase of the eclipse begins • Second contact is when a total phase begins • Third contact is when the total phase ends • Fourth contact occurs when the partial phase ends. Include an exact time for any specific events or observations observed with the naked eye or with instrumentation. Instrumentation details including type of optical aid (telescope, binoculars, naked-eye, etc.), focal length, aperture (inches or mm), filter details (if used). Sky conditions should include seeing (steadiness) and transparency as well as general sky conditions. Report weather descriptions, especially from any weather instruments brought to your site. Written descriptions and impressions are welcome too, about what was observed at various stages of the eclipse. This can include observations during the partial phases concerning wildlife, sky darkening, shadow bands just before and after totality, and any other environmental effects. Be sure to note the time for these events. For totality, size, shape, and extent of the corona, prominences, chromosphere, etc. are of interest as well as sky colors, visibility of landscape, visual identification of planets, stars, etc., including weather conditions at the time. Visual impressions of the diamond ring are welcome too. We hope it was a wonderful eclipse wherever you were and that you will share your observations with us. The ALPO will analyze and report these observations collectively, in an upcoming issue of the Journal. For more information you can visit the ALPO web site at: www.alpo-astronomy.org/ You can also support this podcast at Patreon: https://www.patreon.com/ObserversNotebook Listen to the podcast on Soundcloud: https://soundcloud.com/observersnotebook Subscribe on our YouTube Channel: https://www.youtube.com/c/AssociationofLunarandPlanetaryObservers Subscribe on iTunes: https://itunes.apple.com/us/podcast/observers-notebook-the-alpo-podcast/id1199301885?mt=2 I want to thank the Producers of this podcast, Steve Siedentop and Michael Moyer for their generous support of the Observers Notebook. Our Patreons: Jerry White Jason Inman Matt Will Steve Seidentop Stephen Bennett Michael Moyer Shawn Dilles Frank Schenck Damian Allis Carl Hergenrother Julian Parks Michael McShan Michael Blake Nick Evetts Rik Hill Stan Sienkiewicz

This week Gary takes us through Colossians 1-2 and teaches on the concept of universal time in Christ.

This week Gary takes us through Colossians 1-2 and teaches on the concept of universal time in Christ.

Bjorn Kartomtem is a fascinating Wizard when it comes to dealing with thinking about the importance of Time and its influence on us and our lives. Bjorn's lifelong infatuation with the cycles of Nature, the daily and monthly movements of the Sun and Moon, the Seasons, led him to invent a watch that gives the owner a map of the heavens at a glance. More than that, it gives an awareness of one's surroundings, and brings one closer to Nature, making Time more precious and Life more dear. Mo's interview was his first on this podcast and was fun and informative. This is a great conversation for Astrologers and Astronauts alike! www.yeswatch.com Find Mo Abdelbaki here Learn more about your ad choices. Visit megaphone.fm/adchoices

Universal Time. COVID Update. Cobra Kai Season 5. Academic Brain. The Queen. Patreon: https://patreon.com/radiozero Livestreams: https://www.facebook.com/RadioZeroUS/live/ https://www.twitch.tv/pcjcusa [...]Read More...

Humans have understood how to calculate the length of a day pretty accurately for a long time. But there wasn't a standard way to approach time on a global scale until the late 19th century, and happened because of railroads. Research: “INTERNATIONAL CONFERENCE HELD AT WASHINGTON FOR THE PURPOSE OF FIXING A PRIME MERIDIAN AND A UNIVERSAL DAY.” (Protocols of the Proceedings.” October 1884. https://www.gutenberg.org/files/17759/17759-h/17759-h.htm Fleming, Sandford. “Terrestrial time: a memoir.” 1876. Digitized: https://archive.org/details/cihm_06112/page/n17/mode/2up Fleming, Sandford. “Papers on time-reckoning and the selection of a prime meridian to be common to all nations.” 1879. Digitized: https://archive.org/details/cihm_03135/page/n17/mode/2up Creet, Mario. “FLEMING , Sir SANDFORD.” Dictionary of Canadian Biography. http://www.biographi.ca/en/bio.php?id_nbr=7370 Creet, Mario. “Sandford Fleming and Universal Time.” Scientia Canadensis. Volume 14, numéro 1-2 (38-39). https://www.erudit.org/fr/revues/scientia/1990-v14-n1-2-scientia3118/800302ar.pdf Shepardson, David. “U.S. Senate approves bill to make daylight saving time permanent.” Reuters. March 16, 2022. https://www.reuters.com/world/us/us-senate-approves-bill-that-would-make-daylight-savings-time-permanent-2023-2022-03-15/ “What Shall Be the Prime Meridian for the World?” International institute for preserving and perfecting weights and measures. Committee on standard time.  Cleveland, O., 1884. https://babel.hathitrust.org/cgi/pt?id=mdp.39015019895203&view=1up&seq=8 Biggerstaff, Valerie. “Opinion: When Georgia had two time zones.” Appen Media. April 14, 2021. https://www.appenmedia.com/opinion/opinion-when-georgia-had-two-time-zones/article_0bb3e6c4-9c84-11eb-a1f5-6b1a42a8e61a.html Lange, Katie. “Daylight Saving Time Once Known As 'War Time.'” U.S. Department of Defense. March 8, 2019. https://www.defense.gov/News/Feature-Stories/story/Article/1779177/daylight-saving-time-once-known-as-war-time/ “DID BEN FRANKLIN INVENT DAYLIGHT SAVING TIME?” The Franklin Institute. https://www.fi.edu/benjamin-franklin/daylight-savings-time “United States Congressional Serial Set.” U.S. Government Printing Office. Volume 2296. 1885. Accessed online: https://play.google.com/store/books/details?id=_1JHAQAAIAAJ&rdid=book-_1JHAQAAIAAJ&rdot=1 Rosenberg, Matt. "The History and Use of Time Zones." ThoughtCo, Aug. 27, 2020, thoughtco.com/what-are-time-zones-1435358. “The New Railroad Time.” New York Times. Oct. 12, 1883. https://timesmachine.nytimes.com/timesmachine/1883/10/12/106260579.pdf?pdf_redirect=true&ip=0 Glass, Andrew. “President Wilson signs Standard Time Act, March 19, 1918.” Politico. March 19, 2018. https://www.politico.com/story/2018/03/19/wilson-signs-standard-time-act-march-19-1918-467550 Britannica, The Editors of Encyclopaedia. "Sir Sandford Fleming". Encyclopedia Britannica, 3 Jan. 2022, https://www.britannica.com/biography/Sandford-Fleming “History of Time Zones.” Bureau of Transportation Statistics. Feb. 21, 2021. https://www.bts.gov/geospatial/time-zones Gordon, Nicholas. “The Senate wants to make daylight saving time permanent—but that could leave Americans with less sleep and worse health.” Fortune. March 16, 2022. https://fortune.com/2022/03/16/daylight-saving-time-sleep-senate-protecting-sunshine-act/ “Public Law 89-387 – An ACT To promote the observance of a uniform system of time throughout the United States.” April 13, 1966. https://www.govinfo.gov/content/pkg/STATUTE-80/pdf/STATUTE-80-Pg107.pdf See omnystudio.com/listener for privacy information.

I read from cooperative to Coordinated Universal Time.     The word of the episode is "coordinate".     "The Dictionary - Letter A" on YouTube   "The Dictionary - Letter B" on YouTube   "The Dictionary - Letter C" on YouTube     Featured in a Top 10 Dictionary Podcasts list! https://blog.feedspot.com/dictionary_podcasts/     Backwards Talking on YouTube: https://www.youtube.com/playlist?list=PLmIujMwEDbgZUexyR90jaTEEVmAYcCzuq     dictionarypod@gmail.com https://www.facebook.com/thedictionarypod/ https://twitter.com/dictionarypod https://www.instagram.com/dictionarypod/ https://www.patreon.com/spejampar 917-727-5757

Clock time is a human invention. So it shouldn't be a box that confines us; it should be a tool that helps us accomplish the things we care about.But consider the system of standard time, first imposed by the railroad companies in the 1880s. It constrains people who live 1,000 miles apart—on opposite edges of their time zones—to get up and go to work or go to school at the same time, even though their local sunrise and sunset times may vary by an hour or more.And it also consigns people like me who live on the eastern edges of their time zones to ludicrously early winter sunsets.For over a century, we've been fiddling with standard time, adding complications such as Daylight Saving Time that are meant to give us a little more evening sunlight for at least part of the year. But what if these are just palliatives for a broken system? What if it's time to reset the clock and try something completely different?* * *As I publish this, we're just days away from the most discouraging, and the second most dangerous, day of the year. It's the day we return to Standard Time after eight months of Daylight Saving Time. (In 2021 that happens at 2:00 am on November 7.)It's discouraging because twilight and sunset will arrive an hour earlier that day, erasing any lift we might have enjoyed from the theoretical extra hour of sleep the night before. It's dangerous because the shift throws off our biological clocks, just the same way a plane trip across time zones would. The only more dangerous day is the first day of Daylight Saving Time in mid-March, which always sees a wave of heart attacks and traffic accidents.As someone who's lived at both the western and eastern extremes of my time zone, I've long been sensitive to the way differences in longitude can cut into available daylight. It's bad enough that for Bostonians like me, the sun sets long before it does for people in New York or Philadelphia or Detroit. But after the return to Standard Time, when the curtain of darkness descends yet earlier, it feels like we're living most of our lives in the dark.Considering that all these problems are self-imposed—the by-products of a time-zone architecture introduced by scientists, government ministers, and corporate interests in the 1880s—it seems odd that we continue to tolerate them year after year. But it turns out that there are lots of people with creative ideas for changing our relationship with time. And for today's episode, I spoke with three of them: Tom Emswiler, Dick Henry, and Steve Hanke.Should we make Daylight Saving Time permanent? Should we move the boundaries between time zones, or transplant whole regions, such as New England, into neighboring time zones? Should we consider abolishing time zones altogether and simply live according to the movements of the sun? All of these would be improvements, in my mind. Come with me on today's audio journey through the history and future of standard time, and I think you'll end up agreeing.For show notes, links to more resources, and a full transcript, please go to soonishpodcast.org.NotesThe Soonish opening theme is by Graham Gordon Ramsay. All additional music by Titlecard Music and Sound.If you enjoy Soonish, please rate and review the show on Apple Podcasts. Every additional rating makes it easier for other listeners to find the show.Listener support is the rocket fuel that keeps our little ship going! You can pitch in with a per-episode donation at patreon.com/soonish.Follow us on Twitter and get the latest updates about the show in our email newsletter, Signals from Soonish.

YA Years Ago UTC Universal Time Coordinated .

This week we are covering the ephemeris on more detail. https://www.astro.com/swisseph/ae/2000/ae_2021.pdf? 2021 ephemeris with highlight for today's date The charts below are each counties capital city and the Asc showing changes and also the slight differences to the ephemeris which shows 00.00 Universal Time planet positions        

How can you determine Universal Time? One way is to call Greenwich and ask them what time it is there.– DON MACHHOLZ Podcast-60-Map-1-Evening-SkyDownload Podcast-60-Map-2-Morning-SkyDownload

A day on Earth consists of 24 hours, 1,440 minutes, or 86,400 seconds. But not all days are equal. Earth’s rotation on its axis varies from day to day. Earthquakes and hurricanes, for example, can cause “hiccups” that alter the length of the day ever so slightly. It’s not nearly enough to notice. But it means that we can’t rely on Earth’s rotation to keep highly accurate time. So scientists have devised several time systems to compensate. The basic system is known as Universal Time. But there are several versions of it. The one that’s used for everyday clocks is Universal Time Coordinated. It’s based on International Atomic Time, which keeps time with atomic clocks. Scientists use Universal Time 1. It is based on the motions of astronomical objects and artificial satellites across the sky. A network of radio telescopes plots the positions of distant quasars, for example, with extreme precision. It tells astronomers how long it takes those objects to return to the same position in the sky — a highly accurate clock. Astronomers also use a system known as Terrestrial Time. It figures time as though Earth were a smooth, featureless ball. That’s because clocks at different altitudes tick at slightly different rates. Adjusting them to the same altitude compensates for those differences. Today, Terrestrial Time has drifted ahead of atomic time — by about 32 seconds. More about time tomorrow.   Script by Damond Benningfield

Keeping time is a tough job. If you travel, you might cross several time zones – there are 38 of them around the world. Every year, most of us “spring forward” and “fall back” as we begin and end Daylight Saving Time. But not all time zones observe daylight time, further complicating things. The starting point for the worldwide time system is zero degrees longitude. That line runs through Greenwich, England, which was home of the Royal Observatory. That line became the default for maps and other navigational standards. Until the 1800s, every town and village kept its own time, based on the position of the Sun. Local noon came when the Sun crossed the meridian – the line that passes from due north to due south, crossing directly overhead. With the birth of railroads, though, that created a mess. It was impossible to know when a train was supposed to arrive or depart. So England adopted a single time zone – Greenwich Mean Time, or GMT. That soon became the standard for defining time zones around the world. Scientists began using GMT as a way to coordinate observations made around the world. But that was confusing. Astronomical GMT began at noon. But civil GMT – the version used for everyday life – began at midnight. So in 1935, the International Astronomical Union recommended a new name for the scientific version of GMT – Universal Time. Universal Time is still in use today – but in several forms. More about that tomorrow.   Script by Damond Benningfield

Show Resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Dayparting Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: Are you ultra limited on budget and not sure if LinkedIn Ads will be a good channel for your company? Then this strategy is for you. 0:13 Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. 0:21 Hey there LinkedIn Ads fanatics! People reach out to us all the time asking, saying things like, "hey, I've heard your recommendation for making sure that we have at least $5,000 a month for budget, but I just don't have that much money or my boss, I just can't convince him or her to do it". Well, you're in luck. Today, we're going through exactly the lowest budget strategy is to test out LinkedIn Ads as a platform that we've found. 0:46 Let's hit it. So as for the news, LinkedIn has reported that they've seen an 8% weekly increase in posting on pages, which is pretty exciting. I've been asked by several people during the COVID crisis, "what's happening to organic usage of LinkedIn? Is it going up? Is it going down?" And there are a couple stats here that LinkedIn has released to us partners letting us know that yeah, it sure seems like usage is increasing. The first stat here is that weekly posting of pages is up 8%, which is fantastic. That means more people posting for whatever reasons, maybe they're trying to get additional business or they're trying to just connect with people, either way, and 8% increase in posting on pages is awesome. And at a partnership conference last year with LinkedIn, one of the senior executives at LinkedIn told us that creating in the newsfeed was up 40% year over year, and that was fantastic knowing that people are just spending more time in the newsfeed and they're posting. We just found that the statistic now is that year over year increase in creation of posts in the newsfeed is up 60% this year, so wow, I thought 40% was huge last year now at 60. It gives me a lot of hope for the future for where I see organic usage of the platform going. And what's so exciting to me about the organic increase is the more people who are using the platform organically, the more ad inventory is created for us to use. So I think they really go hand in hand. I wanted to highlight a few reviews that we've gotten just on the podcast. Thank you guys so much for reviewing the podcast. Like I've been asking for the last few episodes. Thank you so much for reviewing the podcast in your individual podcast players. I wanted to just say thank you and shout out to a few people who've reviewed so far. "There's this one excellent podcast packed with value. AJ is the go to resource for all things LinkedIn ads. Thank you for this great podcast." That one's by Greg Tosi. Greg, thanks so much for leaving that. The next one "Ain't nobody no LinkedIn ads like AJ. Not only does AJ know his stuff, when it comes to LinkedIn, but he's entertaining and does a great job making things easy to understand to boot. If you are considering running LinkedIn Ads or scaling existing campaigns, then this is the podcast you need to be listening to". That one's by Tucker Stoffers. Tucker, thank you. I know you. I know how great you are at Facebook ads, at Google ads, and even LinkedIn. So thank you, that means a ton to me. The next one, "the OG of LinkedIn Ads, AJ pulls back the curtain on LinkedIn Ads and doesn't hold anything back. He speaks from real world experience, not repeated secondhand information. AJ is the authority on LinkedIn's advertising platform". That's by George Krahn. George, thank you so much for the kind words. Seriously, these mean the world to me. I put in hundreds of hours into this podcast so far, and I want to make sure that it doesn't join the graveyard of podcasts out there. So we're gonna keep going. Thank! Every kind word, every review that you leave, helps me keep going. Alright, so let's jump into it strategies here. We know that LinkedIn as a platform is expensive. And we know that the traffic really reacts and acts like more of a top of funnel type of traffic. And on top of that, the user interface really isn't all that kind. And there's a pretty steep learning curve to all of it. So of course, testing out LinkedIn Ads can feel really daunting to someone, because I think you're wary of screwing something up on the platform. And of course, any mistake you make on an expensive platform becomes an expensive mistake. So follow these steps to ensure that you're properly evaluating the channel at its very best. And I read a bumper sticker one time that said, "If you can't handle me at my worst, you don't deserve me at my best". So my recommendation here is and this is what you'll feel from all of these recommendations, test out the channel at its very best so that you can see if it's worth expanding and increasing your volume to see not that you're going for the worst. But,see if it's even worth it at its best to consider it and expanding the program. 5:05 For any sort of test on social media, I use the acronym AMO. And it stands for your audience, your message, and your offer. Now, these are the three things that you need in order to have any sort of an ad happening on social media. And so what you're looking for at very first of any campaign is you want AMO alignment. You want to know whether you're reaching the right audience with the right message in the right way. And without testing, you won't actually know any of this for sure. But give this a shot with your best gut guesses and then you can start testing from there. On the audience side, don't worry about not fitting every potential prospect in your I'm giving you permission to be ultra picky about who your audience is, in your targeting. Then your message, you want to take your best shot at what you think motivates your audience to click and then convert. You may not have this fully dialed in yet, but give it a shot. And then your offer, you've got a couple different directions you can go here. You can either try what we call a bottom of the funnel offer, where you're saying something "like, click on this ad, this is what we do, click here to talk to our sales department or click here for a demo". And you can try that out about 95% of the time, that type of offer fails. But maybe you're in the 5% that this can work. So if that's what you're trying, I would say your risks are pretty low. Because if you're only paying when someone clicks, if you have an offer, that's not interesting, the worst thing that can happen is that no one clicks and LinkedIn just kind of shuts it off. And it didn't cost you very much except for your time. Of course, those who do click it will be a pretty expensive cost per click. But all in all, it's a pretty low cost kind of test. So sure, go ahead and try that first. 7:00 If you are going the content route though, which I recommend the vast majority of the time, go take a look at your analytics and find what is your best performing content offer. Look specifically at the conversion rates that you see on your various offers, or come up with something that you think is going to be far and away the most valuable thing that your audience could have. Diving into more detail to your audience here. You want to keep your audience to the very most core. Of course, you could get business from a lot of different industries or roles, but just keep it to the ones that you know are a perfect hit. And then of course, once you've tested the very most core, the people who very most feel the pain of what you solve. Sure, you can always expand to their colleagues, their bosses, other decision makers, but start with just the ones that you know are feeling the pain. Then with your offers, if you're using a content offer, look for conversion rates that are over 15%. That will tell you that this is a rockstar offer that people want and really appreciate. And if you're using a bottom of funnel type of offer, realize that you're probably going to see in the long term, conversion rates between 1.5 to 4%. So this is very low, which means if you're using a bottom of the funnel offer, look for any conversions. Any conversions within the first few days is going to tell you that yes, it really seems like there's something of value here for them. Early on, the signs that you're watching for, you're very first looking for high or low click through rates. Because your click through rate is in effect going to tell you whether your audience is interested at all in what you're offering. If no one clicks on the ads, you're obviously not presenting them with a value that they care about. If it's a sponsored content newsfeed ad, watch for click through rates in excess of .4% because .4% is about the average. And so you know, if you're performing above that, you're doing something right. And if you're doing something right, that tells you that you have some alignment in your ammo, your audience, your message, and your offer are doing something here. And of course, at low budget with very few clicks, you may or may not get conversions along the way, you probably won't. So the first little bit, you're looking just for click through rates, and then as soon as you get enough clicks, that you start to see conversions. That's when you can really start to make a determination about whether or not your offer is converting. Okay, as for ad formats, I would recommend using sponsored content first, because these show up in the newsfeed. Now I would recommend there are lots of different variants of sponsored content. I would recommend the single image version first, because it's the easiest to troubleshoot. So realize that sponsored content is the most versatile ad format out there and will probably give you the most traffic. But bids, if you take them all the way to the floor, you'll probably still spend between $4 to $6. At least in North America. So if you're working with budgets between let's say $2,000 to $5,000 per month, then sponsored content is a probably a great way to go. However, if you are working with ultra low budgets, I had someone reach out this morning and say that they were trying to spend $300 a month on ads, then you really only have one option. And that's using text ads. Because text ads, you can take them all the way down to the bid floor of $2. So think of this as just dipping your toe in the water. You just want some traffic from LinkedIn to see how it works. Because text ads only have a click through rate of about .025%. Again, that's two and a half clicks out of every 10,000 times they're shown. You really need to have a pretty large audience for this to really spend any money at all. However, if you're just trying to spend $300 for the month, you can definitely do that off of pretty much any audience size that you want. Text ads are also very, very easy to troubleshoot. Because there's only two things you have, well, I guess technically three, you have a little 50 x 50 pixel image. Sometimes it's 100 x 100. You have a 25 character headline, and a 75 character ad line. So if it's not working, you know you get to adjust one of those three things to make it work. Whatever you do, no matter how sexy they look, avoid sponsored messaging ads at all costs here, because sponsored messaging ads are LinkedIn's highest risk and oftentimes most expensive ad format. 11:47 Okay, what about bidding strategy? We've talked a little bit about how we're bidding by cost per click. We've talked about how we're going to be at the floor, but let's go into a little bit more detail here. When you very first create your first campaign on LinkedIn. LinkedIn's defaults will set a whole bunch of different things. They will set you to automated bidding, which is what you don't want. You want to change automated bidding, to cost per click or CPC, whatever you're doing, go and find the CPC version of that. And that's because it takes away your risk as an advertiser, you're now only going to pay when someone clicks, as opposed to paying every time your ad gets shown, and really removing that whole issue where you're going to pay even if people aren't actually interested in your ad. The next thing you want to do is LinkedIn will tell you a price range that they suggest you bid at. But just ignore that entirely. You're not interested in the bottom of the range, you're interested in the floor price, that means the very minimum that LinkedIn will let you pay. Because on low budgets, it does not make sense to set high bids. You will blow your entire month's budget In just a few clicks, and you don't want that. You won't learn anything and then you'll feel robbed. So what you do is you go to that bid, that maximum CPC field, and you go and enter in $1, and then click away. LinkedIn will then pop up in red lettering saying, oh, the minimum bid for this audience is actually and then they'll tell you a number like $4.75 or $6.26. Now, you know, the absolute floor, the very minimum that LinkedIn will let you bid for traffic. And if you can fill your entire budget, at that level of bid, then you just won, you just spent your entire budget at the very cheapest cost per click for your ideal audience. Now there is a chance depending on your ad, if it's if it's not interesting or it's not providing a whole lot of value, there's a good chance that you'll have to increase your bids to start spending enough but at least this gets you started out on the right foot. And only increase your bids if you aren't getting enough traffic to actually spend what you want to spend. And then of course, only increase your daily budget, if you're hitting the budget. If your budget is $10 a day, which is the minimum, and you're only spending on average $3 a day, then it's okay, you can leave your daily budgets at $10 because you're not hitting them. But if you look and see that you're spending on average $10 every single day, you know that that audience is hungry for what it is you're doing. And you could spend more if you want, and of course, make any changes you want later. You don't have to cement yourself into a bidding or a budgeting strategy yet, you can always change those things in the future. 14:50 Okay, here's a quick sponsor break and then we will dive into the targeting 15:00 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 15:10 B2Linked is the LinkedIn Ads focused agency. We manage many of Lincoln's largest spending accounts worldwide, and are official LinkedIn partners. Contact us on B2Linked.com to get in touch, and our team can help you enact these and other strategies to help get you the very best performance on your ads. 15:28 All right, now let's jump into the targeting aspect. As you're trying out LinkedIn's targeting, I would recommend you use job title targeting along with your ideal company size, and or industry here. And job title I recommend because it's so tight, you can get so specific around who someone is. And if you're only going to be spending a limited amount of money here. You might as well spend it on exactly the right people. There's not leaving anything to chance. If your product or service is expensive, where you know, only certain sizes of companies would be able to purchase it, then make sure you segment to exactly the right company size. And don't be afraid to segment down to individual industry as well. Because you may say I'm going after, let's say, HR reps, maybe decision makers, director and above. But you may decide, oh, if I had someone come in from the arts industry, or if it was an ad agency, it wouldn't make sense. So go ahead and use industry to make sure you're hitting the exact right people. Because on low budget, you don't want to waste a dime. You might also consider doing what we call account based marketing here, and that is targeting only specific companies. If you have a list, like this list is the most qualified buyers are the most likely to purchase from us. Yeah, go ahead and target just the companies that you know would be a good thing. for you. If you do target by exact account, though, I would recommend get away from the job title targeting that I recommended before, and instead use something broader, like skill or job function, and probably attach onto it a seniority layer as well because job title targeting is really tight. So if you have a list of just companies, and then you add job titles on top of that, you're probably going to have an audience that is too small even to advertise. Or if it's not, you might just not be able to spend your budget even if it is small. Remember that we're hoping to test our very most likely to be valuable here. So don't worry that there is someone who could purchase your product or might be interested who fits outside of your targeting. That's okay. Right now you're going for just the core just the people who are feeling the most pain. And of course, you can always expand later as it's successful. We had a client who sold only to IT decision makers, in companies with 50 or more employees. But they told me in the course of advertising, that their ideal audience was actually those in the 500 to 1000 range. So because we were just testing and starting, we went ahead and changed our targeting to just 500 to 1000. So they were bringing in the highest grade prospects. And as soon as we saw success, we went ahead and lowered all the way down to the 50 person and above companies. But we started out with the most core. 18:37 So let's talk about timing, because I get asked all the time when I mentioned that I suggest budgets of over $5,000 a month for LinkedIn Ads, and people go, "ah, but what time period do I have to spend that $5,000 over? Is that a month? Is that a day is that six months?" And what I want to remind you here, we're generating this data for data and now analysis. So it doesn't necessarily matter that it's over a particular period of time, it just has to be enough data to actually analyze. So whether this is spent over the course of two days, or over six months, the data will be relatively the same with one caveat that if you're running ads over some serious seasonality, like over Q4 in December, when people are checked out and getting ready for for Christmas and New Year's and the holidays, or if you're advertising over a crisis like COVID that we're going through right now, then, yeah, I think user behavior will change over time. But for right now, I would say if it takes you six months to spend that much money, great, go ahead and do it because this is a long term play. You're in this for the long haul. Make sure that you just get enough data to make sure you know whether or not it's working. Okay, so I mentioned about budgets that I see suggests budgets of $5,000 a month or more. But of course, it's possible to advertise at lower budgets. So let's talk about what you need to keep in mind as you're doing this. So here's the amount of data that you need for each type of analysis, we find that we usually have to spend about $1,000 advertising before we can get statistical significance around our click through rates. So that means if our goal is to find out what sort of message is most engaging, we can do that after about $1,000 in spend. And if we have a content type offer something like download this free ebook or guide or checklist, we usually have to spend about $5,000 before we get statistical significance around the cost per conversion, and around conversion rates. That means if you're spending less than those amounts, it means you just have to spend for more months. And until you spend that much money, you will likely not know whether or not it's working. Of course, if it is totally hitting it out of the park, like you have the lowest cost per conversion you've ever seen. Yeah, even if you haven't spent that much money, maybe the programs working great. And you may spend that much money and have zero conversions. So you might tell yourself, okay, maybe this isn't working for me. But if you're really anywhere in between, you probably need to spend more money to have confidence that this is working. Remember, this is a marathon, it's not a sprint, and you need to be in this for the long haul. So don't call the test early if you're spending $300 a month, because it's going to take lots of months to get a large enough data sample size, to have any sort of significance. And of course, you might be really lucky and close a massive deal after $300 in ad spend. Or you might be equally as unlucky and not see anything come from that. So side with statistical significance here and make sure you have a large enough sample size that when you analyze it, it's enough to actually be meaningful. It usually takes 100 clicks before we're starting to look at conversions at all. And it usually takes 20, 30 conversions before we're looking at that to try to assess lead quality as well. So adjust your expectations for how fast this is going to happen. There are some default options that LinkedIn will select for you when you're building a campaign. The first is audience expansion. And what this is, is you tell LinkedIn who your audience is, and then you check a box. And then LinkedIn will go and find more people that they think are closely associated. Now it sounds like a good idea. But remember, what we said here is that you're going after the exact audience who's feeling the pain, and you don't want to leave anything up to interpretation by LinkedIn, either algorithmically or of course, they're not going to be putting things in manually. So make sure you uncheck that box. You don't want any traffic outside of the exact audience that you're selecting here, Then if it's sponsored content as an ad, one option you have is called LinkedIn Audience Metwork or LAN. And this is actually pretty cool. But what it is, is the ability for your ads to show up to the right people, even when they're not on LinkedIn. So maybe they're flipping through the Flipboard app, while they're checking out their news, they could see one of your ads there, or maybe they're on the homepage of Wall Street Journal, and maybe they see your ad there as well. What's nice about LAN is your cost per click overall will come down, because those placements cost less. But in this test that I'm recommending to you, I would say you want to make sure that all of your traffic is in exactly the right and same mindset so that you can analyze it properly. And if someone comes from a site that is not LinkedIn, you don't know what mindset they're in. So I would uncheck that box and make sure that if you get 30 clicks, you know, all 30 of those came from people who are on LinkedIn, which means they were thinking about their job or their career and making them better. Another big problem for small budgets is they are oftentimes spent during the middle of the night. So let me explain to you how this works. LinkedIn bases all of their timing off of the Greenwich Mean Time, or Universal Time, that's in the UK. So that means here in North America, I'm in the Mountain Time Zone, and I'm six hours behind that. 24:36 So that means that when I have an account that hits its full budget for the day, it then becomes eligible to show again, at like 6pm for me. So that means a small budget where you're going to fill the entire budget if you get, you know, two, three clicks, is starting at 6pm the night before and it's likely going to be spent by the time that someone comes comes into the office at like 7am and starts actually being ready to convert. So you're getting traffic during the worst time of the night, when people are not going to convert, you're just getting the night owls and insomniacs. It's not the traffic you want. Now, there are services that will do this for you. But chances are, you're probably not going to invest $500 per month or more for a tool when your ad budget is small anyway. So I would recommend go ahead and plan on manually turning your campaign group on and off during business hours and after business hours, just to make sure that your budget is spent during the most valuable part of the day. And we are going to have a whole episode about day parting in the next couple months. So watch for that topic, because this whole thing will go a lot deeper and B2Linked is actually coming out with a tool to help people do this that will have a freemium version. So watch for that. Make sure you are actually you know, turning things on, turning things off manually right now. So you can take advantage of the best part of the day, and then realize that at some point we'll have a tool and we can bail you out. Okay to recap, I want you to focus in on your most core audience with the offer that you expect to be the most successful to them. Clean your audience targeting out of anything that could muddy the waters like audience expansion, or audience network. Make sure you're bidding by cost per click to start out with to take away the risk and bid the very minimum, not what LinkedIn says is the minimum, but the actual floor minimum and only raise your bids if you're not getting the traffic that you need or enough of it. And finally, run your ads only during the most successful parts of the day to make sure that you're not wasting all of your budget to just the night owls who aren't going to convert and make good leads for you. Okay with that I've got great episode resources coming up for you. So stick around. 27:08 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 27:17 All right, as for resources, make sure you sign up for the B2Linked newsletter so that you can know when we come out with our day parting or ad scheduling tool. I'm sure this will be super helpful so that you don't have to manually turn things off and on again. Believe me, I did it for years. If you're just dipping your toe into the water, you are going to love our LinkedIn ads course that we launched on LinkedIn Learning. There's a link right in the show notes down below. So check that out. Also look at your podcast player right now and make sure you hit the subscribe button so you can continue hearing episodes like this. If LinkedIn Ads are important to you, you are going to love this content. And please rate and review the podcast on whatever player you listen. I would love to highlight your reviews and give you a shout out. So make sure you do it and watch for your name being shouted out on a future podcast. If you've got any ideas for shows, or any questions, feel free to reach out, Podcast@B2Linked.com. We'd love to hear your feedback on how to improve the whole show. We'll see you back here next week. And we're cheering you on in your LinkedIn Ads initiatives.

Check out my writing at https://www.robert-lynch.com/If you want help me make more stories head to https://www.patreon.com/robertlynchFollow me on twitter or Facebook at: @BobLynchBScThis week's releases:Bloghttps://www.robert-lynch.com/post/the-new-normal-is-the-old-tiredTuesday Patreon Storyhttps://www.patreon.com/robertlynchTuesday Free Storyhttps://www.robert-lynch.com/colonyWednesday Reviewhttps://www.robert-lynch.com/post/review-star-trek-2-the-wrath-of-khanThursday Patreon Storyhttps://www.patreon.com/robertlynchThursday Free Storyhttps://www.robert-lynch.com/parachute

At exactly the same moment (Universal Time) two wannabe-famous-on-YouTubers posted their comments on an actually-famous-on-YouTuber’s clothing. It is hard to believe, even though it is technically a fact, how the coincidental similarity between the snide comment from 4W In the House and the equally spiteful pronouncement from Not-Marvin Gaye would lead to the near collapse of society!

Since the universe has basically placed us all on a time out, no better time than now to sit with ourselves and truly assess where we are in life, where we’ve been and where we’re going. It’s time to look at the big picture and be honest with ourselves about if we’re aiding or evading the truth. I hope you all are staying safe and doing what resonates best with you. I’ve got the entire world in my prayers these days. Keep growing! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We are living in strange and frightening times. Coronavirus is spreading rapidly, Dave Chappelle is performing in Bangkok, and we will all soon be living in rolling pod chairs. Let's get down to the nitty-gritty and delve into the hottest topics of the day with all the good humour we can muster. TIMELINE 2:29 Coronavirus 12:59 What makes a good bar? 17:56 Stu's ruined pancreas 18:27 Dave Chappelle in Bangkok 22:10 Expat health insurance 38:13 Infidelity accusations 44:33 The Universal Time Bubble 54:00 What would it be like to be rich?

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Ant G goes to comic con 5:45 Ant G entry point into the the 40-50 top rappers 14:45 Ant G tells a funny story 16:50 Discussion of Comic Con, everything that surrounds its, and the weapons we prefer and like 23:45 The greatest generation ever to live and the issues each generation has 54:00 Hip Hop Savant Challenge (Ant G Vs JJohnson) 1:24:00 We tried to call EB but he ain’t answer 1:25:00 Justice league movie review and we discuss our favorite heroes and tv shows 1:47:22 Zodiacs and how it corresponds with a persons personality 1:54:00 Universal Time affects your Zodiac UTC Music Cretit : OurMusicBox (Jay Man) Track Name: “Smooth City Nights” Music By: Jay Man at https://ourmusicbox.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Universal Time, Weather Machines, Reddit Advice by Ryan Medeiros & Ian Dore

After an unnecessary hiatus we are back to continue strong with the podcast! Sorry for the wait, but hopefully this will make up for it, if not then stay tuned for more episodes coming at ya. This week we talk about theme parks and our favorite memories and just reminiscing about the times we've gone. What are some of your favorite memories at theme parks? What is your favorite theme park to visit? let us know in the comment below and don't forget to give us those 5 stars and let us know what you think. Thanks for listening in. Channels to check out for all your theme park history: https://www.youtube.com/channel/UCvhnHwejIAabg99sYeWwC9A https://www.youtube.com/channel/UCmOy2-vrvwDh6O1bTUB5m_g the video where i was mentioned: https://www.youtube.com/watch?v=7XnosEdK17U   

On this week's Curmudgeon's Corner, Sam and Ivan talk about, what else... the Mueller Report. They cover the collusion bits, they cover the obstruction bits, they talk a bit about the differences between the actual report and Barr's letter a few weeks ago, and of course,​ they talk about the potential political fallout. Oh, and Sam talks about universal time, and Ivan reviews a movie. Full show. Show Details: Recorded 2019-04-20Length this week - 2:30:34 (0:00:40-0:19:34) But First(0:21:35-0:40:59) What We Know(0:42:03-1:07:26) Mueller Report Collusion(1:09:33-1:52:06) Mueller Report Obstruction(1:53:49-2:30:13) Political Fallout The Curmudgeon's Corner theme music is generously provided by Ray Lynch. Our intro is "The Oh of Pleasure" (Amazon MP3 link) Our outro is "Celestial Soda Pop" (Amazon MP3 link) Both are from the album "Deep Breakfast" (iTunes link) Please buy his music and support his GoFundMe.

Jen sits at home to talk to you about how she’s not going to talk about politics as she predicts exactly how Trump would leave office if he did, she discusses a seismic worldwide earthquake that no one felt, discovers Universal Time and feels stupid, and discusses how she was wrong about Bruce Springsteen. I Seem Fun is part of allthingscomedy.com Send an email to: havingfunless@gmail.com Follow on Twitter:  twitter.com/funlessnesspod Follow on Facebook: https://www.facebook.com/havingfunlesspod Join the Facebook Group: https://www.facebook.com/groups/284637022419795

Foundations of Amateur Radio Today I want to talk about things to say and do in a contest. Before I begin, I must point out that there are many views on this and depending on your aim for the contest, what I'm going to talk about will be different. First of all, a contest is an Amateur Radio activity that starts and stops at a particular time. Often this time is expressed as UTC, or Universal Time. Since there are several official time-zones and more unofficial time-zones here in VK alone, you'll need to check your own location to determine what the actual local time is, but for my money, I have a watch that is set to UTC and during a contest I put it on my wrist. Apart from the rules for each contest, often described in mind-numbing detail with particular exceptions for different issues, often grown over time, there is a basic aim to get on air, make contact with other stations and exchange a salient piece of information. This information of course varies with the contest, but the most common exchange is a serial number. What that means is that your first contact is 001, your second 002 and so-on. I mention the double zero, since they are often expected and leaving them out is a source of confusion for the other station. Especially if their first language isn't English. So, you give out a signal report, followed by the serial number which often will be something like 59001, 59002 and so on. The very first thing people say about a contest is that signal reports are bogus. The reason they're bogus, always 5/9, is because it reduces the time it takes to say them, and more importantly, to log them. Most contesting software doesn't require you to enter the signal report and you need to spend extra effort to change them, often much more than just typing in the correct digits. So, despite your misgivings, if you're in a contest and you're talking to another contester and you're playing to win, then 5/9 is the signal report. If you make many contacts you'll learn that there is a rhythm to making a contest contact. The more rhythmic you can make it, the more likely you'll succeed in getting through the contact quicker. And that really is the point, less words, more contacts, saving your voice, less misunderstanding, better contest result. This is not the conduct you'd do on a rainy Tuesday afternoon when you're chewing the fat, or on air also known as rag-chewing, this is specifically during a contest or pile-up. In the local contests it's fine to say "Hi", use the words "My number to you is", but in the rest of the world these are just not helping. During a contest there is no discussion about your radio, your antenna, your dog or what you'd like to buy when you win LOTTO, it's about the quickest, most accurate contact you can make. Let's imagine I'm searching and pouncing; that means I'm moving around the band looking for contacts. Let's imagine that K1DG is running; which means they're on a single frequency calling CQ Contest. The bare bones of a contest contact between K1DG and VK6FLAB during an SSB contest contact would be like this: K1DG contest VK6FLAB VK6FLAB 59667 QSL 59667 59001 QSL 59001 K1DG contest Now in that exchange I've said a grand total of 18 words. K1DG has said 23. The whole thing is 41 words, no more, no less. Of course, callsign length increases or decreases that count. Some things to observe. I never say their callsign. There is an assumption that if you're calling someone who is running you'll spend a few moments listening for their callsign, either before or after the contact, no need to tell them what it is, they already know it and it's 4 words extra, plus the pause between the two callsigns, it breaks the rhythm of the contact. K1DG when he's running a pile-up is not going to call CQ, but not saying his callsign at all is worse than not saying CQ. There are people who are tuning up and down the band like I was, who want to know who the station is because they may or may not want to work the station. And the opposite is also true, the station might want to work you. So if you're the running station, say your callsign at the end of every contact. Note that the rhythm continues. In the example, after confirming my number, K1DG has already called "contest" and is ready for the next contact. Note that there is no discussion about anything other than the exchange. It's over before it began and in a contest or a pile-up, that's a really good thing. Less transmission means less noise, means faster contacts, means more stations getting an exchange, everybody wins. Finally, this is about a contest or pile-up exchange. It isn't about a day-to-day contact, but it pays to know and practice it. I'm Onno VK6FLAB

April & May 2014 Deconstruction of the Cross Lisa Renee Dear Ascending Family, Those moving onto the ascending timeline will experience a more intensely amplified awakening experience as they directly connect into the new phases of the Galactic Zodiac, a 13 constellation Universal Time calendar. Time and space is being reorganized as these alchemical principles activate and transmit their stellar intelligence from the Galactic and Universal planes into the planetary body. This resets the planetary clock shield networks to synchronize to the consciousness blueprint of the Cosmic Clock or Universal Time Calendar. Consciousness evolution throughout Time and Space is organized through Universal quantum mechanics which obey multiple instruction sets (morphogenetic fields).

SPEKTRMODULE  26   Universal Time Crack  46 minutes and 34 seconds  SPEKTRMODULE is a podcast of haunted, ambient and sleepy music I compile for my own amusement.  @warrenellis / warrenellis@gmail.com  Feel free to tell other people about this podcast for sleepy people if you like it.  We are #SPEKTRMODULE  1. logotone 2.  “body should” -  Wrugs    (EP: Braided Gas) 3.  “Brompton Road” -  Dollboy     (album:  Ghost Stations) 4.  “The Letter (Part Two)” -  Liberez       (album: The Letter) 5.  “Cloud Prayer” -  Iasos    (album:  Celestial Soul Portrait) 6.  “Come Wander With Me” -  SLEEP OVER     (album:   Dark As Night 2E c32) 7.  “Celestial King for a Year (Pt. 2) -   Richard Moult     (album:   Celestial King for a Year) 8.  “Angel Tech” - The Grid    (album: Bliss) 9.  “Slambient Desire” - Sonic Youth    (album: Demonlover) 10.  “Reed Sodger “ – Clive Powell w/Sean Breadin (album:  John Barleycorn Reborn) 11.  “Lilyguilding” -  Kurt Ralske    (album:  Good Night Music To Sleep By) 12.  “60 to 0” -  Baikonour     (album:   Fork Ends) 13.  “Don't Get Any Closer” -  Eluvium     (album:   Nightmare Ending) 14.  logotone All previous SPEKTRMODULE podcasts live under this category header or at spkmdl.libsyn.com.