Podcasts about Greenwich Mean Time

Just about everybody knows the story. A supposedly unsinkable ship hit an iceberg and sank, proving the folly of humans. But there are many facts which are not widely known as well as prevalent myths which need to be debunked. Learn what really happened, what caused the disaster, and who were the heroes and who were the villains. 

The National Standards Authority of Ireland (NSAI), in conjunction with their partners Data Edge, Timing Solutions and HEAnet, are hosting Ireland's inaugural Time & Sync Forum today, 11th Feb 2025, in Santry, Dublin. The event is bringing together a number of leading authorities in timing and synchronisation from Ireland, the UK and the European Commission to discuss key topics and policies relating to critical infrastructure on the island of Ireland. Position, Navigation, and Timing (PNT) technologies play a crucial role in modern economies, and enable over 10% of Europe's annual GDP, or more than €14 trillion*. Major industries such as communications, energy, transportation, public services and financial services are increasingly reliant on precise timing and timing distribution to deliver their services. Commenting on the event, Minister for Enterprise, Tourism and Employment, Peter Burke TD said, "Position, Navigation and Timing technologies are a core part of the work of a number of industries that are cornerstones of the Irish economy. Earlier this year, the Programme for Government committed to delivering a strong enterprise and fiscal framework to support competitiveness and the growth of a strong industrial base which has created jobs, grown exports, promoted innovation, and raised our standard of living. I warmly welcome this event, focussed on building on the launch of the National Timing Grid, and its role in advancing Ireland's domestic capabilities to support industry." Following on from the successful launch of Ireland's first National Timing Grid in 2023, the NSAI is hosting the Forum to promote the continuing need for Ireland to have as much control over its timing infrastructure as possible, including the potential replacement of Greenwich Mean Time with a domestic equivalent. Keynote speakers include Dr. Leon Lobo, Head of the National Timing Centre (NTC) programme at Britain's National Physical Laboratory, who is delivering its national timing strategy. Dr. Lukasz Bonenberg, Space Programmes Policy and Scientific Officer, Joint Research Centre (JRC), European Commission, will also provide his expertise having worked on Galileo, the EU's Global Navigation Satellite System (GNSS). Between them, Drs. Lobo and Bonenberg will provide an important overview of PNT resiliency across Europe. Along with Data Edge, Timing Solutions and HEAnet, NSAI are currently working on enhancing Ireland's PNT capabilities through the National Timing Grid and the distribution of verified global GNSS data to support compliance with the upcoming EU NIS2 Directive. This update to the EU's original Network and Information Security (NIS) Directive significantly expands cybersecurity obligations for critical infrastructure sectors. NSAI's National Metrology Laboratory (NML), based in Glasnevin, maintains the reference measurement standards for Time & Frequency and contribute their atomic clock data to the International Bureau for Weights and Measures (BIPM) who maintain and calculate Coordinated Universal Time (UTC). Whilst Legal Time in Ireland is under the remit of the Department of Justice, the internationally accepted representation of the second in Ireland is maintained by the NSAI's NML. David Fleming, National Standards Authority of Ireland, Technical Manager for Time, said, "We expect this important gathering to provide valuable insights which help us to inform policy development at a Governmental level and outline the requirements for investment in key timing infrastructure for the country. In a time of disruption and major technological advancements, Ireland needs to be as self-sufficient in this area as possible, while also aligning fully with our international counterparts." "With this event, we are aiming to draw in and engage as many interested stakeholders as possible to determine the requirements across the diverse sectors dependent upon precise timing." See more stories here.

We are back with the first new episode of 2025!  The Camerosity crew hopes you had a good start to the new year.  Unfortunately, the episode we had planned to have Jeff and Gabe from the I Dream of Cameras podcast had to be postponed due to the wildfires in Los Angeles.  Instead, we went to the Camerosity mailbox (aka Facebook) and did an episode about square format cameras.  We had intended to cover all cameras that shoot square format, but found so much to talk about with 35mm and 127, we didn't have much time for 120 6x6 cameras, so we can save that for a future show! Whenever you talk about square format 35mm, one of the more popular ones for collectors is the Zeiss-Ikon Tenax II, and whenever you mention the Tenax II, the Wes Loder's "Spidey Sense" starts tingling, so we were happy to welcome back Michael Wescott Loder for the first time since Episode 74! Joining Wes, Anthony, Paul, Theo, and Mike on this episode were A.J. Gentile, Ira Cohen, Miles Libak, Mina Saleeb, Robert Coates, and Will Pinkham where they all shared their favorite square format cameras. We attempt to start off the list of square format cameras in alphabetical order with the Altix and quickly move into the Berning Robot and Bilora Radix, but our plan quickly goes off the rails as we jump around the alphabet with cameras like the Akarette (which isn't even square format), Metz Mecaflex, Yashica 44, and the Purma Special.  We also cover the popularity of square format Rapid film cameras from Japan like the Minolta 24 Rapid, Canon Dial Rapid, and Fujica Rapid S2. One of the more sought after square format cameras is the Mamiya Sketch, a camera that Mike has previously reviewed, but Theo desperately wants to acquire to round out his Mamiya collection. Mike shares his tips on rolling your own 127 film using bulk 46mm film, and Will asks for recommendations on affordable entries into square format 35mm.  Although the group is initially stumped, Mike comes up with an off the wall solution that is quite affordable! As always, the topics we discuss on the Camerosity Podcast are influenced by you! Please don't feel like you have to be an expert on a specific type of camera, or have the level of knowledge on par with other people on the show.  We LOVE people who are into shooting or collecting cameras, no matter how long you've been doing it, so please don't consider your knowledge level to be a prerequisite for joining! The guys and I rarely know where each episode is going to go until it happens, so if you'd like to join us on a future episode, be sure to look out for our show announcements on our Camerosity Podcast Facebook page, the Camerosity Discord server, and right here on mikeeckman.com. We usually record every other Monday and announcements, along with the Zoom link are typically shared 2-3 days in advance. For our next episode, we are excited to revisit a topic that we love to talk about, Camera Auctions, specifically high dollar auctions.  Our special guest for the next episode will be Jo Geier from Wetzlar Camera Auctions.  In addition to Jo, we will be welcoming back Dan Tamarkin from Tamarkin Auctions in Chicago.  In order to accommodate Jo's time zone, this will be a "European Friendly Time Zone" episode.  We will record Episode 85 on Monday, January 27th at 1pm Central Standard Time, 2pm Eastern Standard Time, 7pm Greenwich Mean Time, and 8pm Central European Time.  For Theo, and those of you in Australia, this will be very early in the morning on Tuesday the 28th.  Please check your favorite time zone calculator to find out the exact time in your region if you'd like to participate. In This Episode Square Cameras Come in All Format / Using TLRs Over Your Head or Around Walls Eho-Altissa Altix / Altix I Through III Shoot 24mm x 24mm Berning Robots / 90 Degree Viewfinder / Robot Junior Large Wind Knob Robots / Loading a Robot Camera / Accidental Redscale Surprise Anthony and West Love the Zeiss-Ikon Tenax II  Lenses Used by the Navy Required Lens Coatings 35mm Square Format Was Driven by the Technology of the Time Aka Akarette / AGFA Square Format Cameras Usually Shot Rapid Film Japanese Rapid Cameras / Fujica Rapid S2 / Minolta 24 Rapid / Canon Dial Rapid AGFA Karat Film and Bilora Radix Cameras Japanese Bolta Cameras / Sida Extra and Bolta Photavit The Mamiya Sketch is a Sought After Square Format Camera Metz Mecaflex is the only 24mm x 24mm SLR Quite a Few 127 TLRs Shoot 4x4 / Many Called Baby or '44' Cameras Yashica 44 / Adapting to Use 35mm Film Purma Special Shoots 4x4 and has a Gravity Shutter Kodak Vest Pocket / Other Vest Pocket Cameras Super Flex Baby / Karmaflex / There Were a Lot of Japanese 4x4 Cameras Bencini Comet 44 / Czech Kola Camera The Doris 3a probably had a 1a and a 2a / Diana Mini Super Slides Were Popular For a While / Reloading 127 with 46mm Bulk Film Photo Labs Hated Non-Standard Film Formats Chroma Cube / Stereo Cameras are a Cost Effective Way to Shoot Square Format 35mm Links The Camerosity Podcast is now on Discord! Join Anthony, Paul, Theo, and Mike on our very own Discord Server. Share your GAS and photography with other listeners in the Lounge or in our dedicated forums. If you have questions for myself or the other guys, we have an “Ask the Hosts” section as well where you can get your question answered on a future show! Check it out! https://discord.gg/PZVN2VBJvm. The Camerosity Podcast is now on BlueSky @camerosity.bsky.social.  This modern, and clean replacement for Twitter is a nice alternative to cluttered social networks out there.  Follow us there for show announcements and other content. If you would like to offer feedback or contact us with questions or ideas for future episodes, please contact us in the Comments Section below, our Camerosity Facebook Group, Instagram page, or Discord server. The Official Camerosity Facebook Group - https://www.facebook.com/groups/camerositypodcast Camerosity Instagram - https://www.instagram.com/camerosity_podcast/ Theo Panagopoulos - https://www.photothinking.com/ Paul Rybolt - https://www.ebay.com/usr/paulkris - https://thisoldcamera.net/ Anthony Rue - https://www.instagram.com/kino_pravda/

In our latest episode of Welcome to Cloudlandia, we take a fresh look at time management and productivity through a historical lens. We discuss how the 24-hour time system, born from the need to streamline train schedules, laid the foundation for tracking time today. We also dive into the creation of Greenwich Mean Time and share a fun, serendipitous story about a restaurant meet-up that unexpectedly became a memorable experience. Shifting gears, we introduce a practical, gamified approach to managing your day. Treating each day as 100 ten-minute units, we explore how careful planning and mindful activity selection can help combat procrastination. We also share tips for overcoming morning routine challenges, making each day more productive with manageable goals. Alongside this, my AI assistant, Charlotte, plays a key role in my approach to transforming daily tasks into creative outputs. Finally, we touch on the evolution of political messaging and how platforms like Joe Rogan's podcast are reshaping public discourse. We wrap up by reflecting on the power of individual initiative and how we can all find meaning and growth in the ever-changing landscape of today's world. SHOW HIGHLIGHTS We explored the historical development of the 24-hour time system, initiated by a Canadian innovator to address train scheduling challenges in the 19th century. The episode included a light-hearted conversation about time zone coordination, particularly between Arizona and Florida, and discussed the clever geopolitical strategies of the British in establishing Greenwich Mean Time. We introduced a gamified approach to time management by treating each day as 100 ten-minute units, drawing inspiration from the Wheel of Fortune, to enhance productivity and address procrastination. My morning routine was highlighted, emphasizing strategies for overcoming procrastination and planning tasks effectively. We delved into the role of AI in personal productivity, featuring Charlotte, my AI assistant with a British accent, and discussed the concept of "exponential tinkering" in AI's unexpected uses. The evolution of political messaging from direct mail to sophisticated digital strategies was analyzed, touching on examples like the Cambridge Analytica scandal and the influence of alternative media figures. We examined content creation and strategic reuse of ideas, inspired by figures like Seth Godin, and discussed leveraging podcasts and other sources for efficient content generation. We reflected on the role of entrepreneurial individuals in leveraging AI technologies for creative relationships and personal growth, contrasting with traditional media outlets. The episode concluded with discussions on the enduring importance of individual initiative and the value of spontaneous interactions, setting the stage for future conversations. We shared logistical details about upcoming meetings and highlighted the anticipation of continued exploration and discovery in future episodes. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dan: Let's hope so Well, not only that, but it can be recorded over two complete time zone difference. Dean: Yes, I was wondering if today would cause a kerfuffle. Well, the change. Dan: Well, arizona doesn't change. Dean: Right, exactly. Dan: That's why I thought we might have a kerfuffle. Dean: That's exactly. Dan: That's why I thought we might have a Garfuffle which I think kind of tells you that they are planning to be the center of the world. Dean: Yeah, Florida's trying to do the same thing. Dan: Yeah, well, you know, it's a tremendous change for everybody to do that. Dean: It was actually a Canadian who created the system? I don't know. If you know that I did not know that, tell me more. Dan: Well, he didn't create the system, he created the 24-hour system. Dean: Okay. Dan: Yeah, and it had been attempted in other places, but it's around the 1870s, I think 1880s, and it was because of railroad schedules. Dean: Wow, yeah. Yeah, I do remember that as a thing that's interesting. Dan: Because, like, for example, in Toronto, you know a train would leave Toronto at, let's say, noon and it would be going to, let's say, buffalo. Dean: Yes. Dan: But there was no guarantee that Buffalo and Toronto were on the same noon, and if you only had one track, a train could be leaving Buffalo to go to Toronto at a different time. And so they had a lot of train wrecks 1860s, 1870s. There were just a lot of train wrecks. So he said look the train, the railroads are going to grow and grow and we've got to create a universal time system. Dean: They're not going anywhere, yeah. Dan: Yeah, so that's when it became adapted and the British got onto it and they said well, everything starts in London, everything on the planet starts in London. Dean: So that's where the Greenwich Mean Time came from. Dan: Yeah, and the British, being a very clever race, arranged it so that if you were in the western part of London you were in the western hemisphere, but if you were on the eastern part of London you were in the eastern hemisphere. Wild, Proving that the British play both sides of everything. Dean: Western Hemisphere. Dan: But if you were, on the eastern part of London. You were in the Eastern Hemisphere Wild, Proving that the British play both sides of every game. Dean: So where are you now? You're in Tucson. Dan: Tucson. Dean: Yes, okay. Dan: Now I want to get clear about something and this is important for all of our listeners to know. Dean: Okay. Dan: And it has to be. You're going to arrive on Wednesday or Thursday. Dean: I'm arriving on Wednesday. Dan: yes, Okay, so we had already had a previous, and if you would be willing to explore a new restaurant, okay, and it's called the Edge. Dean: The Edge. Okay, so you're saying, as an alternate to the tried and true, the Henry. Yeah, you're saying something new, okay. Dan: Yeah, so it would be 4.30 at the Edge. Where are you staying? Dean: I'm staying at the Sanctuary. Nick Sonnenberg and I are actually staying at Bob Castellini's. Dan: Well, strangely enough, we're staying at the Sanctuary too. Dean: Wow, okay what do you think of that? I think that that is just like serendipity at work when do you arrive at the when do you arrive? Dan: this is our own version of the singularity. It really is. Dean: I mean, yeah, it doesn't get much better than this. Dan: Yeah, I just came up with a new book title. Dean: What is it? Dan: It's, will it Be Available on Monday? Dean: Will it Be Available on? Dan: Monday. Dean: I like that so everybody's made. Dan: Yeah, it came out of my dealings over the last 12 years with techno techno optimist you know well, this is going to happen. This is going to happen, and I said, well, it'll probably happen, but will it be available on Monday? Yes, I love it. Well, dan. And you know, you know it will be available on Monday, it's just I'm not sure which Monday that will be. Dean: I was just going to gonna say just not this Monday yes, well, yeah. I have. I've had a pretty amazing week, actually lots of scale of 10 on a scale of 10. Dan: 1 to 10. How amazing, I mean, compared to other amazing weeks. Dean: Um, I just want to get the numbers straight before you get a sense of the scope, I would say that this has been in the nines this week, I think. Phew. Yeah, oh yeah, yeah, Like I think that if we're calibrating the scale that I don't think I have really lower than sevens on a week, but that would be just a regular week kind of thing. I think, in the eights, if we're going eight, point something in the eights, I think it would be something noteworthy, something worth remarking on. But in the nines, I think I can measure it by the flurry of activity from my fountain pen to my journal and the excited anticipation that I have of coming to our conversation prepared with something to talk about. So I'm in the nines, on on. We may have to do a double episode here. I mean to we have to leave people a cliffhanger. Pick up next week on on the finishing but see a cliffhanger. Dan: pick up next week on the finishing See, here's my take. If it's a 9.5 or higher, you've got two possibilities. One is you tell the whole world. That's one option. Or you don't tell anybody. Dean: Right, so is this a tell? The? Dan: whole world, or is this tell nobody. Well, I'm going to tell you I'm going to tell you, and then you know. Dean: I'm exempt. Yeah, I'm exempt. You're going to tell me either way. I'm going to tell you in this context so that, because I always tell people, you know, it's often that people will tell me, you know that they listen to our cast and that they just enjoy the conversation, Just listening to us talk about you never know what it's going to be about. They say, you know, which is true, and I say, well, you're just like us, we never know what it's going to be about either. Dan: Yeah, I suspect that some people have a better idea of where we're going than we do. Maybe that's funny. I can see the trend line here. Dean: Yeah, all right. So the first, I don't even know. They're equal weighted in terms of the interestingness to share, so maybe I'll work. I'll go with the concept that we discussed in the joy of procrastination the 10-minute units of your day, 100 10-minute units every day, and I've been experimenting with the idea of being like a capital allocator and having the opportunity to allocate my 100 time units over the course of the day, the only day. This is all like just my. I don't know what it's like to have a normal brain. I have. ADD a brain that has no executive function or ability to tell time or whatever. So this is just my way of looking at it that the reality is I can only spend 100 units today before I go to sleep again right. So, even if the concept of a project that's going to take 100 hours or 50 hours or whatever, I'd struggle with things like that because I can't do all of that today. So you can only spend what you have allocated today. And then I remembered my number one thing on my. I know I'm being successful when list is. I wake up every day and say what would I like to do today? And I had this vision of I don't know if you remember, but in the old version of the Wheel of Fortune, when you won, they had a studio full of fabulous prizes. Look at this studio full of fabulous prizes. And when you won you got to spend your money in the showcases right when you could say I'll on this. From all the prizes that are available, you could say I'll take the credenza for 800 and I'll take the bookshelf for this. I'll take the credenza for 800 and I'll take the bookshelf for this. I'll take the color TV for 500 and I'll leave the rest on a gift certificate. You know you had the amount of money that you could spend. Dan: Did you ever watch the Wheel of? Dean: Fortune back in the day Once or twice. Yeah, so you're familiar, so you know about what I'm talking about. So I started thinking about and have been experimenting with laying out my day that way. So I wake up in the morning and I look at my calendar and I have certain things that are already booked in advance in the calendar. So, like today, 11 am, dan Sullivan that's blocked off. So I'm allocating six units to this podcast here. But I start thinking, okay, looking at the context of the day, what else would I like to do? I have a friend here visiting from Miami, so we went for breakfast and, by the way, I have an extra hour today because it is fall back day and I've chosen not to use my hour yet. I'm going to save it and use it later, so I'm not participating in the fall back yet. I'm keeping that hour in reserve in case I need it. So I kind of look through the day and I start thinking okay, I've got all of this kind of hopper of possibilities, of things that I could do during the day and things that I need to do, and it reminded me of our. You know, if I ask myself, what am I procrastinating today? Like there's a series of questions that I'm kind of going through in the morning and I'm spending one unit 10 minutes to kind of just allocate what are the things that I think I could move into doing today. Very similar to your. You have three things a day, right, but you do it the night before you pick your three yeah, If I think I remember correctly, you limit yourself. You say what are the three things I'm going to get done tomorrow? Dan: And so you Well, three completions equal a hundred percent. Dean: I got you, okay yeah. Dan: And if you do four, you're in bonus territory. Dean: Got it. Yeah, it's not that you limit, you can do more. Dan: I can do more, but 100% is three. Dean: Yeah. Dan: Yeah. Dean: So I'm really like. This is I'm in double speed on the imagine. If I applied myself mode here and this is addressing my executive function this is the next big level up for me is really getting that dialed in, and so this is working. This is a, it gamifies it and it's never going to change. It's not going to change no matter how much I want it to or desire for it to change, life is going to continue moving at the speed of reality 60 minutes per hour, until long after you and I are gone. So where, what? What has improved, like I looked at and this is a separate but related item is I had, from 10 o'clock to 11 o'clock, I had the most fascinating conversation with my AI, with my chat GPT, and I've selected the British voice, and it's a slightly older. I was using Jasper, who was like, or Juniper, who was the sort of Charlotte Johansson kind of voice, and I've switched to the slightly older British woman voice, and so we had a great conversation. I asked her about her working genius, if she was familiar with working genius, and of course she knows everything about it. She knows everything about it and I said I'm very interested. How would you? I told her, my working geniuses is our discernment and invention, and my frustrations are enablement and tenacity. And she said well, mine, given the nature of what I am, I would imagine that wonder and enablement are my two. That would be her working strengths, and her worst ones would be tenacity and galvanize, which is so funny. Right, like to see that she has the self-awareness that what she's really good at is helping add value to things you know, and so we chatted about Russell Barkley and Ned Hollowell, who she's very familiar with and knows the nuances and distinctions between their approaches, and we talked about setting up some scaffolding and we designed a whole workflow for incorporating Lillian into this to be the enablement and tenacity in our triad, because there are things that and I asked her to we came up with a name for her, so her name is Charlotte. That's my, that's my. AI now. So she was quite delighted to have a name now and it was just so funny. I asked her like your accent seems to be you can. She said yes it seems so. I think it would be, although I'm not, you know the origin, but the accent would definitely be South London refined. But just the way she described it, I said, yeah, what would be some, what would be some good names that would be British names that would fit for that. It would be some good names that would be British names that would fit for that. And she came up with, you know, charlotte or Lydia or something. Dan: I said yeah, well, it's really interesting. You know Prince William and Kate, you know he's the Prince of Wales, and their daughter, who's the second child, is named Charlotte. Dean: Oh, okay, yeah, that's right. Dan: George is the son and then they have another. They have a third one. I don't know the name of the third one, but it's in the royal family. I know Charlotte appears on a frequent basis. Yeah, it's a thoroughly legitimate British name. Yeah, it's a thoroughly legitimate British name. Yeah. Dean: So I've called her Charlotte now and I fed her. We designed a workflow. I fed her episode one of the Joy of Procrastination. I just took the transcript and I put it up. All of this happened in the last hour, by the way, so I gave her the transcript. She totally digested it and I had her. She created six, three to 500 word emails that were summary or ideas that came from our discussion in episode one of the joy of procrastination. And they're wonderful. I mean, she did, I had her do. I said I'd like you know some, I'd like to see how many chunks, or, you know, in individual insights, we can gather from the, from the transcript. And I think I said I'd like, I'd like two to 300 words. And she wrote three two to 300 word ones which were just a little short. If you could tell there was more, if you had a little more time to expand it, it would be even better. And so I said you're on the right track, but let's I think I underestimated here let's go three to 500 words and let's make it conversational at about a sixth grade level. And so she, you know, immediately changed them and made them much more conversational and readable and I said those are great, are there any more? So she did six out of the first episode and I was like you know all this, like we had the most, you know, like talking about some executive function function work for her and Lillian and I to collaboratively work to get the things done. So she's like maybe we could start with brainstorming sessions where we can. You can tell me what you're thinking, what you're you'd like to do, and I can create some, you know, turn them into tasks and turn them into projects or workflows or timelines. For us it was really like I mean you definitely had the feeling that I was in the presence of a very well-qualified executive assistant in the conversation. I mean it was just. Dan: One thing, it's sort of a creative assistant. Dean: Yes, that's exactly like that the wonder and enablement is really yeah. Dan: I mean, the whole thing is that an executive assistant doesn't really range outside of what you've already told it to do. Yes, for the most part for the most part. But a creative assistant is doing something that's well. It's following your prompts, so it's still doing what you're doing, but it's got access to information that you don't have available to you at any given time. Dean: Yes, she said that's true. Like I said, that is the thing that I see as a limitation in our relationship is that that's why tenacity is her lowest thing, because she has the awareness of saying she's very. She realizes she is our relationship. She's reactive in nature. That she has. I have to do the prompting and I have to bring. But while we're in that, if I just point her in the right direction, she can do all of the things you know. And she was suggesting workflows with Google Documents and emails in a way that we could bring Lillian into the equation here, and so I can. On the physical thing, lillian and Lillian, by the way, her working genius is tenacity and enablement. Dan: You know. So it's like such a yeah, the thing I find interesting here Evan Ryan and I have a podcast every quarter, okay, and we've been talking about where we're noticing that AI is going. Dean: Okay. Dan: And my sense is that it's not going where the technology people think it's going. It's going everywhere else except where they think it's going. Dean: Say more about that. Yeah, what does that mean? Dan: Well, and we came up with a title for it, a concept for it, and the title was exponential tinkering a concept for it, and the title was exponential tinkering. Dean: Okay, oh, okay. Dan: And that is that I think that the people who are using AI to suit themselves are tinkering. I think I'll try this. Oh, that's interesting. Now, I think I'll try this, but they have a capability that, in the case of ChatsGPT, my favorite is Perplexity, the AI. And because, first of all, I kind of know where I'm going, you know, as a person, and I think it's a function. I think I was kind of born with this capability, but I had a 25-year framework from 2003, 25 years where I did my wanting journal every day, and so it's kind of like a muscle that my life before I started the journaling had just been distinguished by a bankruptcy and a divorce. Those are fairly conclusive report cards. Dean: Yes, yes exactly. Dan: In other words, you're not confused about whether they happened or not. Dean: Yes, exactly yeah. Dan: There's a reliable certainty about those two things. Dean: Yes. Dan: And I came to the insight back then that all the troubles of my life came from me not telling myself what I wanted in response to daily life. Okay, so you know, that's so. I said I got to strengthen this muscle. So every day for 25 years I'm going to simply say what I want in relationship to something that's happening that day. It's similar, it's resonant with your. You know, what do I want to do today? Dean: So we're on this. Dan: And plus, we have a lot in common. We're both 10 quick starts, we're you know, we're both ADD and we both have discernment and inventions. So we have a lot of things. We have a lot of things in common, yeah, so probably the way that we make progress Dean makes progress this way and Dan makes progress this way they're probably going to be fairly resonant, yeah, but what I think is that what I'm noticing about my relationship with perplexity is that I think about new things every day and then I say I wonder if I just have it do something for me. It sort of runs ahead of me and sort of clears the path a little bit for me to think about things. But Evan and I said you know, I think what's happening with this AI is just the opposite of where the technology people think it's going and where they want it to go. The most that the technology people can do is their own tinkering. They can tinker with things too, and it comes back to the individual. You know you can tinker this way and there will be a tool that you either utilize or you expand the usefulness of what you're doing. But I don't think it shows up, as I think that people who are heavily involved in technology you know, like Google, I use the guys, the two guys who started Google OK, I think all technologies are totalitarian. In other words, the Google people want there to be only one search engine on the planet and everybody else. Social media, the Facebook guy. He wants there to be only one social media platform and everybody's on that social media. So I think technology by its very nature, the moment you started technology as the creator of the technology, you want global domination and it was trending in that direction. Okay, apple only wants there to be one cell phone on the planet and that's you know, and everything like that. But I think that AI actually prevents that, because in order for you to be having global domination, you have to have everybody's attention, and I think each individual's unique relationship with AI takes their attention away from you. Dean: Yes. Dan: Oh, that's interesting too. Yeah so nobody as much as you would like Dean Jackson's attention. Today you're up against a lot of competition. Dean: Yes, yes, because. Dan: Dean wanted to do something else today and he's got direct access to Dean and you don't. Dean: I think about why, when you think about all the things that they are following our attention between google and you know, because facebook is on instagram, facebook and whatsapp, so you know, those are the three kind of big things that people are are on all the time but can I tell you something about? Dan: I think can I tell you about those three things. I've never been on any one of them. Dean: Yeah, that's true, you're in it, but not of it. Dan: Well, I'm aware that these things exist, exist, but I have absolutely no interest in, I have absolutely no interest in and you also have quite a presence on them. Dean: You have a nice presence on facebook. That people are putting your content on. So you're there, you just don't know. Yeah, you haven't done anything there yeah, yeah yeah, which, yeah, which. Dan: I talked to my social because I have a social media manager. You know he's a great guy. And I said so what am I doing out there? And he says, oh no, he says we've got a complete team and you know, and we have standards about what of you can go out there and everything else. We had a nice chat and there's sort of a governing body of team members in Strategic Coach and it's a that's backstage. You can't take backstage stuff and put it on the front stage. You can only take stuff that you know would serve the purposes of Strategic Coach if it was front stage. That's it. So to a certain extent, I'm just using all the social media that want my attention to avoid them having my attention. Yeah, it was very interesting, the head of the? yeah, I think I'm trying to think who it was. It was a top guy. I was reading this on Real Clear Publishes, which is one of my favorite sites, and he said there's a great deal of despair in the major networks, especially in relationship to the current election, which is two days from now, and he says we have to accept the fact that what we're trying to get American voters to think is wasted because half of them never pay any attention to us. So our messaging and you know we're fighting for their attention, but they don't pay any attention to us and we have no ability to get their attention and the more we strive to say you should be thinking this the less, the less control or influence that we have on the people of thinking so we're only talking to the people who already think the way that we think already. And if it's not 50%, that's not going to win you an election. Dean: Yeah, that's right, it's very interesting. Dan: There's something odd about this election. We'll only show up on you know after Tuesday that all the money that was poured into trying to get a winning vote in other words, more than you know in any one of the states, more than 50, that you have a majority of the vote yeah, it's wasted. It's wasted dollars. Dean: I saw something today that was you're calling out Kamala Harris for running two ads in different areas. Dan: Yes, with a Muslim population. She was running one ad talking about. This is about Gaza. Dean: Yes, that's exactly right. She was talking about the being a supporter for Israel's right to defend themselves and to, and the atrocities that Hamas did and all of it. So it was really interesting. That was almost talking out of both sides of her mouth and they called her out, and they sort of happened simultaneously, didn't they? Dan: Yes? It was like on the same day, in the same period, but the context is where is Kamala? I mean, she says this here and she says the opposite here. Where? Dean: is she? Dan: And that's her biggest problem Nobody knows where she is. Yeah, it's interesting, right, that was, but that was, and I think the reason is that Kamala will be whoever you want her to be, depending on the situation. Yes, and it doesn't give you doesn't give you a lot of confidence. Dean: Yeah, I think you're absolutely right. So that was, but that was. You know that now you can't get away with that because everybody's monitoring and knows what happens right, knows to watch those different markets. When you look in 2016,. You know everybody all that Cambridge Analytica stuff that was being done for Donald Trump. You know that movie was really fascinating how they showed. They broke up each of the voting precincts or districts into you know that, had all these profiles on everybody in there and they would categorize them. As you know, either you know true Hillary or already in the choir, fort Donald had focused all their attention on that little group that they called the Persuadables. They turned in all of their messaging specifically to them. That was unheard of as a capability. Nobody even understood that you could do that or why all of a sudden are all of these personality profiles. Dan: It's very interesting. They already did know this, but it wasn't digital, because Richard Vigory, you know Richard. Well, richard, in the 1970s, worked it out on postal codes, and so he got all the postal codes in the United States, which is public information, and he had a team of students who would go to the state capitol in each of the, you know, in each of the, and he could get the list of people who were in every postal zone. You know he would do that, yes, and then they would start testing ideas. They would send out direct mail. He was a direct mail genius, okay. And so he figured out he could do it by postal zones. And the postal zones are, you know they? I don't know how many there are, but in terms of voting precincts, there's 40,000. In the United States, it's right around 40,000. In the United States, it's right around 40,000. And they each have a unique signature in terms of what interests them, what doesn't, what they're for, what they're against. And so, because he knew the media was totally on the democratic side, like the newspapers, the major networks and everything else. But the other thing about that is that they could get it and what you realized is that you could just ignore all the ones that were they were going to vote Democratic. You knew they were going to vote for it was Carter in this case, because he was doing that for primarily for the presidential election. He did it for Reagan and, what's interesting, there's a lot of comparisons between that election and this election. I've been reading them. One was in the Real Clear Politics this morning. And he said that the pollsters don't know this. The polling organizations don't know this because they're just going on an average of who says this to a set of questions. But in the case of Richard Vigory, he wasn't asking them who they're for, he was asking them what are the issues that most concerned you and then the messaging on the part of Reagan and, I think, trump in 2016,. What they identified, it was actually 220 precincts that did the election 220 precinct elections actually made the difference and what was unique about the 200 wasn't so much about Trump or Hillary Clinton. It was about they had voted for Obama in 2012. Yes, and they were very disappointed with Obama because he promised hope and change and he didn't deliver. They were still interested in hope and change. They just attached Trump's name to the hope and change and they switched to. Dean: Trump. Dan: So the Obama voters did not move to the next Democrat. They moved to the candidate who is doing hope and change. Dean: Yeah. Dan: And they picked that up from Twitter. Dean: Yes, oh, so, funny. Dan: I mean it's so that's got a thousand times more refined. Dean: now, eight years later, yeah, instantly right, and people were hip to it and sort of suspicious of it. I think that's why the media is picking up on these things. So of course it was Fox that noticed that distinction. Dan: That's so funny. That wasn't breaking news. Yeah, it's really interesting. Yeah, it's really interesting because as cool as the rest of them. Now it's gone much, much deeper than a major network and you know it's very. Dean: it's really interesting that you know the the unfettered media now are really the like Joe Rogan just had Donald Trump. Dan: Oh, I mean, Rogan is the you know I mean, he's just got so much more influence. Dean: Yeah, like yesterday, I think yesterday morning I just checked the. I think it was that 45 or 47 million views for the Joe Rogan podcast. Dan: With Donald Trump. Yeah, it was like I think it was over 30 on the first 24 hours. Dean: Yeah, isn't that wild. Dan: And then you know what's really funny is that, Joe Rogan, they were having communication with Kamala. And he offered her the same opportunity that he offered. Trump. Dean: Yeah. Dan: And Trump just jumped on it and Trump redirected it so they could go to Austin, texas and you know, and he could visit with Joe Rogan in Joe Rogan's studio. And it went three hours. Dean: It was a three hour, three hour podcast, and anyway, she said we'll do it, but you have to come to us. Dan: You have to come to us and it can only be an hour. And he said you know who's the buyer and who's the seller here? Dean: Right Always be the buyer, that's right. You're going to make your pilgrimage to Austin, but she knows that's not her. You're going to make your pilgrimage to Austin, but she knows that's not her Austin. Dan: Yeah, Do you have to get shot? But actually Austin is a fairly liberal city. Dean: I mean, it's the state capital of the University of Texas. Dan: I mean, if you wanted to pick the area of Texas that's probably the most liberal, it's probably Austin, but Joe Rogan is immune to all that because he's not talking to Austin. He's talking to the world, right, if you want to talk to the world, and the other thing is and then Bantz went on. So instead of the time that, would have been given to Kamala was given to a band and bands. Is the likable Trump. Dean: Right, that's funny. Dan: It's like good cop, bad cop. It's got good cop, bad cop. You know, they're actually a team, One of them you know he comes from dirt poor Appalachian. The other one is a billionaire from New York, but they're a team so they cover a lot of territory. But back to our interesting conversation that you have with Charlotte that I'm talking about here. See, you've created essentially an exponential mirror, Because you're seeing your thoughts coming back to you. Dean: Yes, that's why she saw and recognized that her working genius is wonder and enablement. She can take my pieces and give me insights and see what you know, break it down and create out the things, which enables me to use my discernment to say you nailed it on that one. That's great and that reminds me. Let me add this to it and that becomes this I get to be in the middle of a thing that's already in motion, rather than having to start something from scratch. And I think I've really been thinking about you know we're coming into 2025. And I've always I've loved the idea of the quarterly books and the 25 year framework and the whole thing. And I just got Seth Godin's new book just came out called this Is Strategy, and I realized that what Seth's books are? A compilation of his daily blogs. He basically puts one blog post up every day, short, like 200 words, like some of them, you know, two to 300 word things and I, and then every year he puts out a new book you know, that's a compilation of those and I just realized I thought you know my winning formula has been because I have a hard time, just kind of, you know, writing from scratch. So I've always used my podcasts as the way so I do my more cheese, less whiskers, podcast where every week I have a different business owner on and we just do a one hour brainstorm applying the eight profit activators to their business and that was my formula for doing it. And I've done hundreds of episodes like that and from that I had a writer who went through the transcripts and took and created you know all the things that are the emails that I that I send. I send three, three emails a week and but since COVID, you know, I've been in syndication. Let's say I've got cause I have 200 of the episodes or whatever. I've been rotating around, so very periodically I'll write a new email to go out, but essentially they've been on a two year loop kind of thing where, yeah, you know, like they're getting emails that maybe they got that same email two years ago or last year. So I just I'm putting all this together now of this. I always seem to work best when I can lock in durable contexts for things Like I know the eight profit activators are. That's the bedrock durable context. I know about me that I work best in synchronous and scheduled here I am, ask me anything type of environments. So to set up, I'm bringing back my more cheese, less whiskers cast, going to start a whole new series of them and now, with Charlotte and Lillian to, and Glenn, my designer, to be able to take that. You know Lillian will fill the calendar with my things. So once a week I'll do a podcast with a new business owner that she will have arranged. I just have to show up and and bring my best to that hour, which is my favorite thing because it's discernment and invention. I get to listen, I understand what they need and I can suggest ideas of how to apply. It's like my superpower in action. And then to have the workflow of taking that transcript or taking that audio, getting the transcript, sending it to Charlotte to analyze, take out and create the both a summary and a thing, and then send it to me so that I can read the emails that she wrote and adapt that. You know, just edit them to be exactly in my voice and what I want, and say that one's good, that one's I don't like that or whatever. That kind of thing is pretty amazing. And at the end of each quarter, at the end of each quarter, I can take all of those compiled ones and make my more cheese, less whiskers. Quarterly book with all of the compilation of all of the things that I've written there, with illustrations and insights, all Helvetica which is going to be here for 25 years and each year anchored in the Pantone color of the year which is coming up in December. Every year they launch a color of the year. So the series, like, if you look at a bookshelf of you know, if I did in 10 years, 40 books, four of each, four spines and covers in the Pantone color of the year, anchored with Helvetica and an illustration, I just think, man, that is that right. There is the makings of a durable, you know, support system for Dean. Dan: Well, the other thing is, all this can be done by sitting in your chair on the patio. Dean: Yes, yes. You're customized for a season Valhalla. Dan: Yeah, valhalla, yeah yeah. Well, the interesting thing about it is that one it's good. It's good for as long as you want to keep it going. You know there's nothing, there's no obstacle to it, but you've got a big. You've got a big immediate contact list of people who would be interested in this. Dean: Yeah, yes, and that's the great thing is that I never have to go and find guests. Everybody, you know we're booked when we do it booked, like you know, months ahead. That it's a situation that they're legitimately getting $2,500 consultation for. That's the way I come into it is. I'm not holding anything back as you get this, yeah, so it's very, yeah, it's really very interesting. You know that I think is fantastic, so stay tuned. Dan: Yeah, it's yeah. The interesting thing is, I just like to bounce off the exponential tinkering idea that Evan and I have been talking about, and my sense is that there's a great panic going on in the world, and I notice it in big institutions that have been with us for a long time, and I'll set one institution aside, and that's the US and the US Constitution. That's an institution that I'm not going to talk about, but I'm talking about the United Nations. So the United Nations was created after the Second World War, essentially to prevent a war between the United States and the Soviet Union. That's really the main reason for the United Nations, but one of the causes disappeared in 1992, the Soviet Union, without anyone's permission, the Soviet Union quit and therefore what I've noticed is the United Nations is less and less relevant, but it's been taken over, infiltrated by just about everybody you don't really like, and they create this special organization, the United Nations Organization for the Palestinians. It's called UNRWA. Okay, that's called UNRWA. And the Israelis just said we don't want anything to do with you because we discovered that members of the United Nations were actually in part of the attack on Israel. These are members of the United Nations, but they were terrorists who helped kill the 1,200 Israelis and they said but that's it, you're out of here. You're out of here. You can't be anywhere in Israel, you can't be anywhere in the West Bank or anything else. And I'm noticing more and more that it's an irrelevant organization and it's using up about 25 acres of the east side of New York and I remember Trump saying boy, what I can do with that real estate. Dean: It's getting to the point where people are making the joke that you know. Dan: Certainly we could make better use of the east side of New York City than having this organization that essentially doesn't serve our purposes, but we spend, we send them huge amounts of money every year and we had to do an audit here to see whether this is really worth. Our effort Served a purpose, but the purpose, the central reason for the purpose, has disappeared over the last 30 years. But it keeps going on out of just sheer inertia, you know. It's just moving forward on out of just sheer inertia. Dean: You know, it's just moving forward. Dan: But what I'm saying is, I think that your experience with Charlotte and the sort of cluelessness of the main networks and the other big institutions are the mainstream news networks and we're saying, you know, like I'm not getting any value out of what you're doing. Besides, you seem to be on one side of the political spectrum and you know, you saw Jeff Bezos who said that the Washington Post is not going to give an endorsement for the presidential election. Well, that was in the bag, the Washington Post. You know they're going to go for the Democrat and he says I don't think this does us any good anymore. And so I'm just noticing evidence after evidence that the whole game has changed and it's only individuals who are entrepreneurial who are using this new AI capability to essentially have creative relationships with themselves, trying to have a sense of confidence about where they can go personally. Yes, what do you think about that? I? Dean: find no, I think that's it, my whole relationship like now that I understand that her role in my life is wonder and that, as a amplifier of my, she's doing what I would do if I could count on me to do it right like I can take the transcript like if I would have the executive function to do that, to go in and pull out what I see as the insights and organize them into, you know, into those bite-sized emails like she does it in real life, I mean, as you can type she's pulled out the insights, she's made the emails. I think that is such a great thing to give me something to. That is such a great thing to give me something to. It's like instead of trying to play tennis on your own, you can hit the ball and show it back, you can hit it. I think that's really what it is, is that there's some momentum going in the thing, rather than me just trying to do it all myself. Dan: Yeah and I'll leave. We're close to our. I've got another. I've got a massage coming up, so nice. I'm at Canyon ranch and, of course, anyway, but I would say that the number one capability that you bring to this and I'm comparing it with the ability that I am unpredictable to myself yeah, that's interesting. Dean: Today is the only time that I am thinking that way, that I'm comparing it to myself. That's true, yeah. Dan: And that's why I'm such a stickler on structures going forward that these structures can always be the same, and what it allows me to do and I think what you're describing allows you to do is that, rather than trying to discipline myself so that I'm predictable, I'll just create a structure that's predictable so that I can be unpredictable. Dean: Yes, you hit it on the head, dan. That's exactly what it is. I'm just going to create the strength. That was the winning formula when everything was live. That was the winning formula. I just had the time in the calendar. Our conversations are one of the great joys in my week that I love and look forward to this bright beacon on my account. It's the only thing on my Sunday and I look forward every week. But I don't fret, I don't, I don't give it a thought, I don't know what are we going to talk about, or what do I need to prepare, or I got to get my homework done before this. It's not a deadline, it's anything that I have to prepare for. Dan: Yeah, it's interesting. It's an interesting. But I think that if you look at the development of history, especially American history, and the genius of the founding fathers with the Constitution, and the genius of the founding fathers with the Constitution, and you know, one of my great historical role models, you know, is James Madison. He was the brains behind the Constitution. He was sort of the cut and paste guy that looked at everything that seemed to work as far as governing structures and he got. You know, he had I think he had a couple of thousand constitutions from history where people had tried to, you know, create some sort of predictability going forward, and especially the first 10 amendments of the constitution. Those amendments are to protect the individual from the government. The whole purpose of the Constitution is to protect individual Americans from the government. Because the government, like any other structure like that, wants to be totalitarian. They want your attention and they want to tell you what to do. And he said, no, we've got to let people, you know, meet in unpredictable ways, talk in unpredictable ways, you know, create new initiatives, you know, and we can't have this interfered with by government bureaucrats and everything like that. Completely with the first 10 amendments of the US Constitution, and that's the institution that's the number one institution on the planet. It's that 27 pages of typewritten notes that, basically, has created this freedom for individual initiative. That's as durable and I think every election is decided by the majority of the people. Say, don't what the one side's doing. I think we'll vote for the other side this election. Dean: Yeah. Dan: Yeah. Dean: Crazy. Dan: Yeah, anyway, this was a good talk and we'll do it live on Wednesday when you arrive. We're heading up on driving on Wednesday morning, so the rooms don't open until about 3 o'clock. Well, you're staying at Bob's. Dean: It doesn't matter. Right, I think I arrive Wednesday evening, so Thursday will probably be. Dan: It's going to have to be be. Dean: Thursday it could be. Dan: Yeah, why don't we say Thursday? And that makes it certain. Dean: Okay, perfect, that sounds great, maybe we can do both then Maybe we can do the Henry in the morning. Okay, I'll text Matt, all right. Dan: Okay. Dean: Have a great week. I'll see you in a couple of days, great podcast. Dan: Thanks Okay, bye.

I have another 3 things to tell you. Tomorrow, as in Sunday 1st December, I will be hosting 3 Zoom Calls for Patrons, where you can ask me anything. This is a reminder for those of you already on Patreon. And if you're not but want to get on the call then you could just sign up for $1 and join in the conversation. The calls are at 2pm, 5pm and 8pm in Coordinated Universal Time. Which is essentially the same as Greenwich Mean Time but apparently we don't want to show off too much about that. Anyway, hopefully you'll be free then.Second thing to tell you is that tour dates for 2025 have been provisionally agreed. They are May 17-26th and Oct 11-20th. The first tour will be in Istanbul for five days before visiting Ephesus and other sites in Western Anatolia. While the October tour will also spend five days in Istanbul before visiting Nicaea and Cappadocia. Remember these are provisional dates before you ink them into your diary. But they should be made official soon. Email me thehistoryofbyzantium@gmail.com to get on the mailing list so you can get booking information as soon as it's available. Finally you may have a heard an unfamiliar voice introducing this update. That was Kirin Tsang from Frugalflyer.ca. Kirin was on our last tour back in October and has written a review of our journey down Turkey's west coast for FrugalFlyer.ca. You can read that review at frugalflyer.ca/blog and hear about what it's like to be on one of our tours. As the name suggests the folks at Frugalflyer try to help you gather points and rewards so you can travel better and cheaper. They have their own podcast where they share tips and ideas with you. It's the Miles Ahead podcast so search for Miles Ahead wherever you get your podcasts to find out more. I look forward to speaking to some of you tomorrow and seeing some of you in 2025. Hosted on Acast. See acast.com/privacy for more information.

The clocks have gone back and the lads have a bone to pick with Greenwich Mean Time and PJ is astounded to learn that GMT is actually based off of Greenwich in London. Kevin gets hot and bothered listening to Andrew Scott saying sexy stuff in a sexy voice. The theme for the week is wills and inheritances and the lads speak about how they often tear families apart but Kevin maintains he wouldn't have any issues in those instances as he's not a greedy person.Sign up to the I'm Grand Mam Patreon for more stunning content: https://www.patreon.com/imgrandmam ✨ Hosted on Acast. See acast.com/privacy for more information.

Max Pearson presents a collection of the week's Witness History episodes.For nearly 40 years, Siegfried and Roy wowed audiences in Las Vegas with death-defying tricks involving white lions and tigers. But in 2003, their magic show came to a dramatic end when a tiger attacked Roy live on stage.We find out what went wrong, and speak to magician and author Margaret Steele about the - sometimes dangerous - history of illusion and magic.Plus, we learn more about the so-called ‘Ken Burns effect'; the technique of making still photographs that appear to be moving. In 2002, the method came to the attention of one of the biggest names in the field of technology, Steve Jobs.Also, the New Zealand woman who was nicknamed ‘the Queen of the Skies' for her record breaking flights of the 1930s. Jean Batten flew planes made of wood and canvas during the golden age of aviation.And we go back to 1996 for Brazil's early adoption of electronic voting, and discover more about the experiments behind the creation of Greenwich Mean Time.Contributors: Ken Burns - film maker Chris Lawrence - animal trainer Margaret Steele - magic historian, magician and author Carlos Velozo - lawyer Jean Batten – aviator Emily Akkermans - Curator of Time, Royal Museums Greenwich Keith Moore - the Royal Society of London(Photo: Siegfried and Roy with a white lion cub, Las Vegas, 1997. Credit: Barry King/WireImage)

In 1676, Astronomer Royal John Flamsteed was looking to find a way to determine longitude at sea, so ships could know their position and hazards.Feuds with Sir Isaac Newton, dirty rivers and a missing key are just some of the obstacles he contended with and overcame.His labours ultimately paved the way to Greenwich Mean Time.Emily Akkermans, Curator of Time at Royal Museums Greenwich, and Keith Moore from the Royal Society of London, speak to Allis Moss.Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from football in Brazil, the history of the ‘Indian Titanic' and the invention of air fryers, to Public Enemy's Fight The Power, subway art and the political crisis in Georgia. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: visionary architect Antoni Gaudi and the design of the Sagrada Familia; Michael Jordan and his bespoke Nike trainers; Princess Diana at the Taj Mahal; and Görel Hanser, manager of legendary Swedish pop band Abba on the influence they've had on the music industry. You can learn all about fascinating and surprising stories, such as the time an Iraqi journalist hurled his shoes at the President of the United States in protest of America's occupation of Iraq; the creation of the Hollywood commercial that changed advertising forever; and the ascent of the first Aboriginal MP.(Picture: Greenwich Royal Observatory, London. Credit: Peter Thompson/Heritage Images/Getty Images)

Episode 59 was recorded at The Hill Street Theatre in the Edinburgh Fringe on 2nd August 2024. The panellists were Kate Smurthwaite, Paul Connolly and Daniel Crewe. The host was Richard Pulsford. As usual we had a varied list of On This Day topics: Iceland's national anthem was played publicly for the first time in 1874. The UK Parliament officially adopted Greenwich Mean Time in 1880. Edwin Harris Dunning became the first pilot to land a plane on a ship in 1917. American writer and civil rights activist James Baldwin was born in 1924, and Nigerian musician and political activist Fela Kuti died in 1997. With the second half of the show dedicated to some of Edinburgh's history, topics included The Royal Mile, Sanctuary and The Nastiness Act of 1749.

In this special Premium Episode, The Filthy Boys take on one of the most important, terrifying and complicated facets of the human experience: the construction of a top 10 list. How Letterman did it night in and night out we will never know. We respond to a listener question and lay out our 10 MUST-PLAY games in this MIGHT-LISTEN episode.The reason we're releasing it on the regular feed in place of a normal episode? Basically Ben's recording fucked up, and Tommy's sick, and Adam is operating on Greenwich Mean Time. We've dropped this Premium Ep to tide you all over until next week, hope you don't mind! Send your good vibes to Tommy. Peace and love, peace and love.All of our stuff is at filthycasuals.com.au Hosted on Acast. See acast.com/privacy for more information.

Scientists are returning to the moon, but when they get there, what time is it? Dr Carly Howett from the Department of Physics explains the basics: what time is, and how we found a globalised way of understanding time zones so we can meet for a 3pm coffee or international video call, and everyone is in the right place at the right time. But how does that translate to space and why could the consequences of incorrect timekeeping be disastrous for space craft docking missions? If you want to get to grips with the weird and wonderful world of lunar time, then tune in to our latest podcast to find out more!

If both clocks were correct, one would be redundant.Topics in this episode include the Ballast Office, the timeball, stellar parallax, ships' navigators and chronometers, the whereabouts of the timeball, the political controversy of Greenwich Mean Time, Dunsink time, Sir Robert Ball and The Story of the Heavens, what the heck parallax actually means, how James Joyce uses the term parallax in Ulysses, being your own solar eclipse, how to make friends and influence astronomers at the Dunsink Observatory, Robert Anton Wilson, Clyde Tombaugh, the epiphanies to be found in common street furniture, Bishop Berkeley's thoughts on stereoscopic vision, Dedalus and Bloom as a binary star system, the hypostasis of urination, and crossing the streams.Support us on Patreon to access episodes early, bonus content, and a video version of our podcast.On the Blog:ParallaxBlooms & Barnacles Social Media:Facebook | Twitter | InstagramSubscribe to Blooms & Barnacles:Apple Podcasts | Spotify | YouTube

For this, the 64th episode of the Camerosity Podcast, the gang finally devotes our full attention to one of the most popular brands of cameras ever made.  A camera brand that was so popular, they named the entire company after it, the Rolleiflex! Originally founded by two ex Voigtländer employees who had an idea on how to build a better soldier's camera, a new company called Franke & Heidecke was created, and from there, a whole legacy of twin lens, and eventual single lens reflexes was born. Joining Anthony, Paul, Theo, and Mike are returning callers Bill Smith, John Roberts, Marc Gordon, Patrick Casey, Rafael Espinosa, Tim Peters, and first time callers Dean Robinson and Steve "Johnny Appleseed" Lederman. In this episode, we will cover the early history of the company, how Paul Franke and Reinhold Heidecke first got started, the early and later Rolleiflex and Rolleicord TLRs.  We also cover their transition into both medium format and 35mm SLRs, the compact Rollei 35, the Cosina made Rollei 35 RF, and a few other Rollei models. We ask the tough questions like what is the difference between a Rolleiflex and Rolleicord, are the triplet lenses really that much worse than the Tessars, are German Rolleis better than Singapore Rolleis, and what are everyone's favorite models.  In addition to Rollei GAS, we briefly discuss a strange Japanese Rollei copy, why people tend to blend in better using cameras with waist level vs eye level viewfinders, the confusing transition from Voigtländer, Zeiss-Ikon to Rollei, and whether or not Vivian Maier was creepy. As always, the topics we discuss on the Camerosity Podcast are influenced by you!  Please don't feel like you have to be an expert on a specific type of camera, or have the level of knowledge on par with other people on the show.  We LOVE people who are new to shooting and are interested in having an episode dedicated to people new to the hobby, so please don't consider your knowledge level to be a prerequisite for joining! The guys and I rarely know where each episode is going to go until it happens, so if you'd like to join us on a future episode, be sure to look out for our show announcements on our Camerosity Podcast Facebook page, the Camerosity Discord server, and right here on mikeeckman.com.  We usually record every other Monday and announcements, along with the Zoom link are typically shared 2-3 days in advance. For our next episode, we are finally going across the pond for another European time zone friendly episode.  If you are a fan of the show but are asleep or otherwise unable to join us for our regular recordings, this is the episode for you!  We will record Episode 65 on Monday, February 12th at Noon Central Standard Time (-6 UTC), 1pm Eastern Standard Time (-5 UTC), 6pm Greenwich Mean Time (+0 UTC), 7pm Central European Time (+1 UTC), and 5am Tuesday morning Australian Eastern Daylight Time (+11 UTC).  We look forward to hearing from you! In This Episode Rollei Almost Didn't Exist / Paul Franke and Reinhold Heidecke Originally Worked for Voigtländer The Original Idea for the Rolleiflex Was to Be an Improved Vest Pocket Camera Franke & Heidecke Heidscop / Rolleidoscop The Rolleiflex First Went on Sale in 1929 / It Is Difficult to Tell Every Rollei Apart Early Rolleiflexes Were Designed for 117 Film / Some Were Modified to Use 620 Film Differences Between Rolleiflex and Rolleicords / Dim Viewfinders Was the 1950s the "Golden Era of Rollei"? / Triplet Lenses Can Sometimes Be Very Sharp Mike's First Attempt at Repairing a Rolleiflex Old Standard Rolleiflex T and Rolleimagic / TLRs with Interchangeable Lenses / Bay Filter Mounts Japanese Rollei Copy, the Rollekonter / Meopta Flexaret TLRs Rolleiflexes Are Precision Machines That Require Regular Service and Cleaning Honeywell Distributed Rolleiflexes in the US For a While Heinrich Peesel / Rollei 35 / Rolleiflex SLRs / Ifbaflex SLR Rolleiflex SL66 Medium Format SLR / Rolleiflex SL26 Instamatic / Rollei A110 and E110 The Confusing Transition from Voigtländer to Zeiss-Ikon to Rollei German Made Rolleis vs Singapore Made Rolleis / Triplets vs Better Lenses Cropping 6x6 Images / TLRs Are Great for Street Photography Vivian Maier / Being Confronted While Out Photographing People Mike Loves Vivian Maier's Work But Thinks She Was Probably a Little Creepy Cosina Made Rollei 35 RF is Based off the Bessa R2 Links The Camerosity Podcast is now on Discord!  Join Anthony, Paul, Theo, and Mike on our very own Discord Server.  Share your GAS and photography with other listeners in the Lounge or in our dedicated forums.  If you have questions for myself or the other guys, we have an “Ask the Hosts” section as well where you can get your question answered on a future show!  Check it out!  https://discord.gg/PZVN2VBJvm. If you would like to offer feedback or contact us with questions or ideas for future episodes, please contact us in the Comments Section below, our Camerosity Facebook Group, Instagram page, or Discord server. The Official Camerosity Facebook Group - https://www.facebook.com/groups/camerositypodcast Camerosity Instagram - https://www.instagram.com/camerosity_podcast/ Theo Panagopoulos - https://www.photothinking.com/ Paul Rybolt - https://www.ebay.com/usr/paulkris and https://www.etsy.com/shop/Camerasandpictures Anthony Rue - https://www.instagram.com/kino_pravda/ and https://www.facebook.com/VoltaGNV/

"India is ours today...British bayonets beat bhang"

Many thanks to SRAA contributor, Dan Greenall, who shares the following recording and notes:Time signal station WWVH in Kekaha, Kauai, Hawaii was occasionally heard over WWV in Fort Collins, Colorado from my receiving post in Ancaster, Ontario, Canada in the 1970's, particularly on 10 MHz or 15 MHz. Here is a recording of their voice announcement from 1971, when they were still using the term Greenwich Mean Time as opposed to Coordinated Universal Time. The familiar "Aloha" is heard at the conclusion of the announcement.Reception location: Ancaster, Ontario, CanadaReceiver and antenna: Hallicrafters S-52 using a longwire antenna

La historia de la hora meridiana de Greenwich se remonta al siglo XIX. Antes de que se estableciera un estándar global para medir el tiempo, cada ciudad o región utilizaba su propio sistema de referencia, lo que dificultaba la coordinación precisa en la navegación marítima y los viajes internacionales. Para resolver este problema, se debe la creación de un punto de referencia universal que sirve como base para medir el tiempo en todo el mundo.

The World Economic Forum and United Nations are so concerned that the goals of Agenda 2030 Sustainable Development and the Great Reset (aka technocracy under a one-world beast system) are in jeopardy of not being fulfilled by the appointed date, that they have called for a summit in September to discuss how they can kickstart their stalled totalitarian agenda. The coronation of King Charles III is pivotal to the successful implementation of Agenda 2030 as you will soon see. On this episode of the NTEB Prophecy News Podcast, Saturday May 6th, that's tomorrow, is going to be a big day in England, no, make that a huge day in England as they conduct the coronation of King Charles III. It will be the first king to sit on the throne in over 70 years. God has uniquely blessed and used the nation of England, consider the following. The global standard of absolute temperature is the BTU, the British Thermal Unit. The global standard for location is the longitude and latitude of the Prime Meridian, located in Greenwich, England. The global standard of absolute time is GMT, or Greenwich Mean Time, located in Greenwich, England. Now get this. The global standard of absolute truth is the King James Bible, translated under the authority of a king, sitting on the throne, in England. Do you see how God has so greatly blessed and used the nation of England? England is also the nation that betrayed the Jews after WWI, promising them a homeland in Israel and then siding with the Muslims instead. What does all this have to do with the coronation of King Charles III in England tomorrow, and the implementation of the UN Globalist Agenda For Sustainable Development? Plenty! On this episode of the Prophecy News Podcast, we show you how King Charles is being used to bring about the fulfillment of end times prophecy related to the end times and the coming kingdom of Antichrist.

On Friday, Silicon Valley Bank, a lender to some of the biggest names in the technology world, became the largest bank to fail since the 2008 financial crisis.  Facebook-parent Meta is slashing another 10,000 jobs and will not fill 5,000 open positions as the social media pioneer cuts costs. See omnystudio.com/listener for privacy information.

Cyberpolitik: A Recurring Payments Nightmare— Bharath ReddyHave you tried to make a recurring card payment to a foreign merchant only to find that your card gets declined? This is not an issue with the card being maxed out; most international payments using Indian credit or debit cards don't work because merchants find it too cumbersome to comply with India-specific regulations. The Reserve Bank of India (RBI) mandated that from October 1st, 2021, for every recurring transaction below ₹5,000, banks must send a notification at least 24 hours before the renewal date. For amounts over ₹5,000, banks require a one-time password to authorise every transaction. The transaction mandate continues to be a recurring nightmare a year and a half since its introduction. While all recurring transactions faced severe disruptions initially, banks resolved the teething issues, and domestic payments worked after a few months. However, international payments continue to face issues. Publishing an impact assessment study and holding stakeholder consultations could have helped anticipate some problems beforehand. But since these mandates have already been implemented, some exemptions must be made so international payments can be functional again. Exiting from subscriptions is often deliberately complicated, and people often remain subscribed to services they don't use. Free trial periods sometimes turn into indefinite subscriptions when users forget to cancel. RBI's mandate aimed to help customers keep track of their subscriptions and exit unwanted ones. However, implementing these requirements requires coordination across the value chain of consumers, banks, mandate processing platforms, payment aggregators, and merchants. This coordination has not been seamless, and the fallout has caused much pain to businesses and consumers.The most significant impact has been on businesses whose subscription revenue dried up. Despite the adequate notice given by the RBI, companies, both big and small, had little recourse. The list included OTT platforms, news organisations, non-profits, cloud service providers, and many others. The most significant impact has been on small bootstrapped businesses, which depend on revenue from subscriptions for their day-to-day operations. An additional burden for small subscription-based businesses is the effort that now goes towards manually processing the payments for what was once an automated process.The mandate also creates hurdles for Indians who subscribe to global content and services. Most international merchants do not comply with RBI's regulations. In response to queries about declined payments from Indian subscribers, The New York Times has recommended using a valid US credit card for payments! International merchants with a significant Indian customer base might now start supporting UPI. Some might have a mobile app through which one can subscribe, but that would attract a 30% markup due to the commissions charged by Apple or Google. However, for most others, customers have no option. Such hurdles in transacting with global merchants limit customer choice and hinder the ease of doing business. During the transition period, individuals and organisations had to deal with the overhead of manually paying for subscriptions. To date, this continues to be a burden for international subscriptions or for transactions above the threshold for which a one-time password is required for each renewal. The threshold, however, has subsequently been revised to ₹15,000, which has eased some of the burdens.Before the mandate, there were problems with opting out of subscriptions in some situations, but it worked for most people. The impact of the mandates is unknown, but it has imposed concentrated costs on many businesses and consumers. Holding open consultations and inviting stakeholder comments can help anticipate most of these consequences. Publishing an impact assessment report also helps to build a consensus on the scope of the problem, the costs and benefits involved, and evaluate the impact of the policy.Since this involves multiple stakeholders across the value chain, coordination has been a challenge. Lower-cost interventions, such as requiring banks to provide consumers with the ability to view and manage their subscriptions, might have also addressed the issue without as many disruptions. However, it's worth considering whether this is the RBI's responsibility. As Andy Mukherjee says, “lopsided buyer-seller relationships are a consumer protection problem. The job of a central bank is to provide a well-oiled payment system while safeguarding the integrity of the financial network from money launderers, terrorists, scammers, and hackers. Its targets should not include Netflix Inc. or the New York Times”.It is unlikely that international merchants without a significantly large Indian customer base will take on the burden of complying with the mandates. It can get quite complex to comply with different regulatory requirements across geographies for the same payment service. Standards that have evolved might not be the most foolproof solution, but they are based on a consensus and ensure seamless interoperability. Given that these mandates have already been implemented across the country, RBI must create an exemption to ensure that international transactions can continue.Biopolitik: Growing US-China Competition in Biotechnology— Saurabh TodiDuring his remarks at the Special Competitive Studies Project Global Emerging Technologies Summit in February 2021, US NSA Jake Sullivan expressed concern about the potential risks associated with biotechnology. He stated that while biotechnology holds great promise for advancing science and medicine, it also enables the possibility of accidental or intentional misuse. Sullivan further emphasised the need for the responsible and ethical development of biotechnology, including robust regulatory frameworks and international cooperation to prevent the proliferation of dangerous biotechnology. He also called for increased investment in research and development to ensure that the US remained at the forefront of biotechnology innovation.These remarks indicated the seriousness with which the United States wants to maintain its biotechnology dominance vis-à-vis China. The US President, in September 2021, issued an Executive Order on Advancing Biotechnology and Biomanufacturing Innovation. The order aims to promote innovation and growth in the biotechnology and biomanufacturing industries. It established a national strategy for biotechnology research and development and initiatives to increase access to funding and support for small and disadvantaged businesses in the field. The order also aims to strengthen the biomanufacturing supply chain and promote collaboration between industry, government, and academic institutions to advance research and development in biotechnology. In September 2022, The United States government announced $2 billion in new investments and resources to advance its National Biotechnology and Biomanufacturing Initiative. The investment includes $1.5 billion in funding for research and development, including establishing seven new biomanufacturing institutes across the US. The remaining $500 million will be used to create public-private partnerships to help support the development of new biotechnology products and solutions.More recently, The US Department of Commerce added several units of Chinese genomics company BGI to its trade blacklist, citing concerns about their alleged ties to the Chinese military and its role in human rights abuses. The move follows earlier restrictions on BGI due to concerns about potential national security risks. The US government has expressed concerns about the Chinese government's ability to access sensitive personal data collected by companies like BGI, as well as the potential for these companies to use their technologies for military or strategic purposes. The trade blacklist restricts US companies and organisations from exporting certain technologies to the listed companies without a licence from the US government.These steps seem to align with this report in the New York Times, which indicated last year that the Biden administration is mulling further export controls that would clamp down on China's ability to access cutting-edge technologies. Just as US-China competition in semiconductors got accelerated due to sanctions imposed by the US, there is a possibility that similar export-control restrictions could be imposed on high-tech biotechnology. The new biotech competition is something to keep an eye on.Antariksh Matters: Setting your watch to Moon Time— Aditya RamanathanOver the last couple of weeks, even casual followers of outer space news likely came across stories about scientists calling for a standard time for the Moon. Comments from Pietro Giordano, an engineer at the European Space Agency, prompted the most recent spurt of stories. However, discussions began in earnest at least a year ago. More importantly, the need to agree upon a time-keeping standard is implicit in the ambitious plans that states and private enterprises have outlined for the Moon. GPS for the MoonThe most ambitious plans for lunar exploration come from the United States, led by its Artemis Program, which looks to create a sustained human presence on the Moon and use it as a springboard for the exploration of Mars. We've discussed Artemis and the governance problems it creates in previous editions of this newsletter. What is clear, however, is that Artemis, as well as other more modest programmes outlined by the Europeans, Japan, China, and Russia, would benefit from a reliable lunar navigation, timing and communications infrastructure. In theory, at least, such a system would greatly increase our ability to dispatch crewed and uncrewed missions to the far side of the Moon and the lunar South Pole. It would also be crucial to the planned Lunar Gateway, a US-led project to establish a space station orbiting the Moon. Another project that would need lunar satellite-based support is the European Large Logistics Lander, which is meant to provide uncrewed logistics support to Artemis missions.  The American space agency, NASA, is already pursuing what it calls the Lunar Communications Relay and Navigation Systems or LCRNS. As the name suggests, LCRNS is an effort to put a smaller version of the Earth-bound GPS and communications satellites into lunar orbit. The ESA has a similar project of its own, dubbed Moonlight. Together they form what's called LunaNet, which, according to NASA, is meant to offer a “set of standards that can enable an open, evolving, cooperative lunar communications and navigation architecture”.Who Sets the Clocks?Earth-bound Global Navigation Satellite Systems such as GPS, the European Galileo, China's BeiDou, and India's NavIC use onboard atomic clocks and radio signals to determine positions. While accurate timing is an inherent function of any such orbital navigation system, what's undecided is how to set a time standard for the Moon. The obvious option is to link lunar time to Earth time. The International Space Station uses Universal Coordinated Time or UTC, essentially the same as Greenwich Mean Time or GMT and is maintained by the Bureau International de Poids et Mesures in Paris, with the help of an array of atomic clocks. The challenge with linking Moon time with Earth time is the effects of gravity. Because the Moon has only 16.6% of Earth's gravity, it gains about 56 microseconds per Earth day. While such time discrepancies mean little in our daily lives, they can create complications for susceptible systems like satellite navigation. Ultimately, the business of keeping time on the Moon is both technical and political. Giordano's call to create a time-keeping standard is evidence that there's real value to the complexities and drudgery of multilateral lunar governance that draws in all major players, including China, Russia, and India. The US-led Artemis Program and Artemis Accords are no substitutes for formal laws, agreements, and treaties.Our Reading Menu[Book] Great Power Politics in the Fourth Industrial Revolution by Glenn Diesen[Article] Defining the scope of AI regulations by Jonas Schuett[Discussion Document] Strengthening research, promoting innovation through richer collaboration by Shambhavi Naik This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hightechir.substack.com

As a financial expert, could you estimate the cost savings in the U.S. alone through the country's use of daylight savings time?Benjamin Franklin's estimates in 1784 yielded about $200 million in savings in today's dollars if people lived their days by making the best use of daylight.David Prerau is the leading expert on daylight savings time, and his book, Seize the Daylight, explores not just the history of DST, but also the other two forms of artificial time--Greenwich Mean Time and the introduction of time zones.

In this episode I'm joined by Céleste Callen, who researches into time and temporal experience in 19th century literature. Specifically, we discuss her PhD which utilises the works of Henri Bergson as a lens through which to read the works of Charles Dickens. We discuss how for Bergson, time is a subjective experience rather than linear, and how this impacts on the standard novel construction, in addition to narrative voice (such as in David Copperfield). We think about how time became more standardised and important for the Victorians (and other 19th century societies), with the introduction of the railways, Greenwich Mean Time, all of which show how temporality intersected with (and impacted from) modernity. We discuss how the pandemic impacted our sense of time, and how the 19th century constructions (such as working weeks, timetables etc) endure in different ways today.About my guest: Céleste Callen is a PhD candidate at the University of Edinburgh. Her research interests revolve around time and subjective temporal experience in nineteenth-century fiction. She holds a BA in English from King's College London, where she wrote a dissertation exploring the deconstructed boundaries between childhood and adulthood in Dickens and Barrie. Her postgraduate dissertation explored the self's relationship to time in the works of Balzac, Stevenson and Wilde, which inspired her current doctoral project. Her PhD research explores subjective temporal experience in Dickens' fiction, and more specifically argues that Dickens anticipates modern philosophy's conception of temporal experience by reading his fiction through the lens of French philosopher Henri Bergson's philosophy of time.For more information on Céleste's work, check out the details below:https://www.ed.ac.uk/profile/celeste-callenCheck out Céleste''s suggestions:Shola von Reinhold: LoteHonoré de Balzac, La Peau de Chagrin (1831)Charles Dickens, The Chimes (1844) and The Haunted Man (1848)Episode Credits:Episode Writer, Editor and Producer: Emma CatanMusic: Burning Steaks (by Stationary Sign) - obtained via EpidemicSoundCheck us out at the following social media pages and websites!Facebook: https://www.facebook.com/victorianlegaciespodcastTwitter: @victorianlegac1Instagram: @victorianlegaciespodcastWebsite: https://emmacatan.wordpress.com/victorian-legacies-podcast/Email: victorianlegacies@gmail.com

Indie author, podcaster, and publisher. Enjoys Dr. Pepper and the world of fantasy fiction. Learn more about him and all he does https://linktr.ee/GKJPublishing

Have you ever wondered how, when, and why, time zones were invented? Well, here are the answers. As a bonus, this episode explores how comparing local time to Greenwich Mean Time enabled ships to locate their longitude. 

NewsWest for Sunday 26th June 2022 is the New Amateurs episode, where we welcome and acknowledge new amateurs who have just received a new or upgraded licence. In the New Hams segment, we talk about the challenges faced by newcomers in sorting out the huge information rush that's available. We revisit Greenwich Mean Time and Universal Coordinated Time and discuss antenna selection for newbies. There's the Helpline from Roy, news of events happening, and more, on NewsWest. This week, there's a full programme on NewsWest, which can be heard online, on-air and on-demand. Find out more about us at our website, vk6.net NewsWest invites programme contributions. You can send yours as email attachments to newswest@vk6.net - our editorial policy is that items should be about Amateur Radio, and relating to, or of interest to, Radio amateurs in Western Australia. Originating in Perth Western Australia, NewsWest is produced by WA Amateur Radio News for listeners on-air, online and on-demand. Whichever way you're listening, whether you're a licensed radio amateur or not, experienced or just a beginner, old or young, thanks for being here and thanks for joining us. Web: http://vk6.net Email: newswest@vk6.net Producer: Bob VK6POP Folge direkt herunterladen

In his new book, About Time: A History of Civilization in Twelve Clocks, time expert and historian David Rooney paints a horological history of human civilisation, told through twelve world-changing clocks. 

Foundations of Amateur Radio Right now it's 10:45. That piece of information is unhelpful without any context. I could just as easily have told you that it's 2:45 and it would be just as accurate, helpful and meaningless. The point being that without context, you don't know if I'm an insomniac, drinking morning tea, recovering from a late lunch or putting on my PJs. If I'm talking to people in the same room, supplying the time happens within the context of that room, but if the world is our oyster, our room is a little larger and dawn for one person is dusk for another, at the same time. Before we could communicate at the speed of light and travel faster than a bullet, time was a relative thing related to the location of the Sun and considered mainly by mariners and astronomers. Even with the advent of increasingly accurate clocks, for most people, noon was when the Sun was at its highest point and the local clock was set to that. When our world got smaller, because communication and travel got faster, people started noticing that noon in one place wasn't the same as noon in another place. It became a real problem when people travelled hundreds of kilometres by train in a day. Imagine coming up with a train time-table that takes into account each local version of noon. In an attempt to deal with this, railroad managers in the United States established 100 railroad time zones. This malarkey continued until the 18th of November 1883 when four standard time zones were established for the continental United States. Of course, being human and all, that was a local solution. Great Britain had already established its own standards for time for England, Scotland and Wales. In October 1884, the International Meridian Conference, held in Washington DC, adopted a proposal that designated the Prime Meridian for longitude and timekeeping should be the one that passes through the centre of the transit instrument at the Greenwich Observatory in the United Kingdom and established Greenwich Mean Time, or GMT as the world's time standard. Why Greenwich? At the time the United Kingdom had more ships and shipping using Greenwich as their reference than the rest of the world put together and the observatory at Greenwich had produced the highest quality data for a long time. As an aside, on a French map before 1911, 0 degrees was centred over Paris. There are other wrinkles, like the fact that Earth isn't round and as a result the Greenwich Prime Meridian is not quite in the right spot because measurements didn't take into account local variations in gravity. In 1972, Coordinated Universal Time, or UTC replaced GMT as the standard for time in the world. It now references the International Reference Meridian, currently about a 102.5m east of the original Prime Meridian passing through Greenwich. It's on the move with reference to land because tectonic plates shift and where it is today is not where it's going to be tomorrow, so don't go looking for a marker to indicate the IRM. Meanwhile in the rest of the world people needed to come to terms with how to standardise on what to call time zones. The USA establishing four time zones was just for one country. Depending on who's counting, there's over 200 countries and each has its own set of time zones. Which each might include daylight saving, or not. For some, like VK6, daylight saving was voted on several times. Trials were had and time changes during summer were implemented, then reversed, then reversed again, and again, in total, VK6 did this dance six times and we currently don't observe daylight saving, neither does VK4 or VK8. So, not only does 10:45 require location context, it also requires that you know if there's daylight saving happening at that time in that location, which to add insult to injury, doesn't actually happen on the same date each year. It gets better if you consider time in another location. Do they have daylight saving, is it on at the time, do we have daylight saving at that time, how many hours are we apart, when is this actual event and what if we're coordinating efforts between people in multiple locations? Did I mention that summer in Europe is in July and in Australia it's in January? In case you're wondering, tracking all this is a massive job currently under the purview of the Internet Assigned Numbers Authority. The person coordinating this, whilst wrangling the politics of naming things, including dealing with warring countries who take umbrage at having their time zone named after "the enemy" is computer scientist Paul Eggert, the project lead of the time zone database. War aside, time zones are political. For example, Dublin Time was stamped out by the British as punishment for the Easter Rising. If that wasn't exciting enough, to provide local context, we use abbreviations to indicate which location we're talking about. In VK6 that abbreviation is WST, simple enough, Western Standard Time. What if your abbreviation was CST? Is that Central Standard Time in North America, China Standard Time, Cuba Standard Time, or even Australian Central Standard Time. If your local time zone is IST, you could be referring to Indian Standard Time, Israel Standard time, Irish Standard Time or even Irish Summer Time. As radio amateurs we hold global contests and we advertise our online club meetings and events. Often, we refer to times and dates that might be understood by an audience of one, but utterly confusing to the rest of the world. So, what do you do with this? Simple, use UTC. My timezone, called WST, or AWST, is UTC+8. F-troop, a weekly net for new and returning amateurs runs every Saturday morning at midnight UTC, that's 0:00 UTC. No confusion, no daylight saving, everyone can figure out if it's worth being awake for and I must applaud the amateurs from G-land and PA with their contributions in the very, very early hours of their morning. So, next time you make some noise about a contest, or any amateur activity that goes beyond the people in your suburb, specify the time in UTC. Who knows, perhaps one day, even the likes of SpaceX, Apple and Google will start using UTC to announce their events ... As Goldie Hawn put it: "Well, in my time zone that's all the time I have, but maybe in your time zone I haven't finished yet. So stay tuned!" I'm Onno VK6FLAB

Clock time is a human invention. So it shouldn't be a box that confines us; it should be a tool that helps us accomplish the things we care about.But consider the system of standard time, first imposed by the railroad companies in the 1880s. It constrains people who live 1,000 miles apart—on opposite edges of their time zones—to get up and go to work or go to school at the same time, even though their local sunrise and sunset times may vary by an hour or more.And it also consigns people like me who live on the eastern edges of their time zones to ludicrously early winter sunsets.For over a century, we've been fiddling with standard time, adding complications such as Daylight Saving Time that are meant to give us a little more evening sunlight for at least part of the year. But what if these are just palliatives for a broken system? What if it's time to reset the clock and try something completely different?* * *As I publish this, we're just days away from the most discouraging, and the second most dangerous, day of the year. It's the day we return to Standard Time after eight months of Daylight Saving Time. (In 2021 that happens at 2:00 am on November 7.)It's discouraging because twilight and sunset will arrive an hour earlier that day, erasing any lift we might have enjoyed from the theoretical extra hour of sleep the night before. It's dangerous because the shift throws off our biological clocks, just the same way a plane trip across time zones would. The only more dangerous day is the first day of Daylight Saving Time in mid-March, which always sees a wave of heart attacks and traffic accidents.As someone who's lived at both the western and eastern extremes of my time zone, I've long been sensitive to the way differences in longitude can cut into available daylight. It's bad enough that for Bostonians like me, the sun sets long before it does for people in New York or Philadelphia or Detroit. But after the return to Standard Time, when the curtain of darkness descends yet earlier, it feels like we're living most of our lives in the dark.Considering that all these problems are self-imposed—the by-products of a time-zone architecture introduced by scientists, government ministers, and corporate interests in the 1880s—it seems odd that we continue to tolerate them year after year. But it turns out that there are lots of people with creative ideas for changing our relationship with time. And for today's episode, I spoke with three of them: Tom Emswiler, Dick Henry, and Steve Hanke.Should we make Daylight Saving Time permanent? Should we move the boundaries between time zones, or transplant whole regions, such as New England, into neighboring time zones? Should we consider abolishing time zones altogether and simply live according to the movements of the sun? All of these would be improvements, in my mind. Come with me on today's audio journey through the history and future of standard time, and I think you'll end up agreeing.For show notes, links to more resources, and a full transcript, please go to soonishpodcast.org.NotesThe Soonish opening theme is by Graham Gordon Ramsay. All additional music by Titlecard Music and Sound.If you enjoy Soonish, please rate and review the show on Apple Podcasts. Every additional rating makes it easier for other listeners to find the show.Listener support is the rocket fuel that keeps our little ship going! You can pitch in with a per-episode donation at patreon.com/soonish.Follow us on Twitter and get the latest updates about the show in our email newsletter, Signals from Soonish.

We now return you to your regularly scheduled programming day for the Out of Site podcast! Game three of the NBA Finals has taken place, but don't tell the guest of the podcast, Tom West, yet! He can't stay up to watch these games because Adam Silver has it out for basketball fans on Greenwich Mean Time, we suppose. Tom joins host Adio Royster to chat about his thoughts on the NBA Finals up to the point where he's watched and then get into some Philadelphia 76ers talk, of course. The pair discusses the increased desire from the Minnesota Timberwolves to acquire Ben Simmons. What can Minnesota offer? Is it enough? Is Gersson Rosas going to try and swing a three-team deal? They get into all of that and then ponder about the possibilities of some of the younger/low-minute players that were on the Sixers bench last year like Isaiah Joe and one Paul Reed (aka “B-Ball Paul”). Tom's columns: https://www.libertyballers.com/2021/7/9/22570160/report-minnesota-timberwolves-interested-in-trading-for-ben-simmons-philadelphia-76ers-nba  https://www.libertyballers.com/2021/7/7/22565906/reviewing-2020-21-for-sixers-low-minute-players-what-comes-next-philadelphia-76ers-nba Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this November 2020 issue of THE ART POST, a review on the sculpture entitled “Little Dancer Aged 14” created by the world famous French artist Edgar Degas will be important and useful for those who study, teach, research and review the art of the world as well as those who are interested in the arts. The program with English version of “The Art Post” regarding to the world arts produced and presented by Kala Nest in association with TMS Podcast and Being Creative Being, can be listened on TMS Podcast via www.anchor.fm/tejesh-man-shakya/ and other online podcast platforms any time after 16:15 Greenwich Mean Time on the last Sunday of each month. It can also watch on Kala Nest's YouTube Channel and read at www.sculpttejesh.wordpress.com.

https://my.w.tt/NAliuBEEJbb here's the link for my book hope you will like it.SEASON 3 FROM 01/01/2021 love you all Thank you for your support and be Safe while I take my break to think about my book LOL (lot's of love) fighting 그때까지 한국어를 배울 수 있기를 바랍니다 NEW CHAPTERS OF MY BOOK EVERY TUESDAY AT 15:00 (Greenwich Mean Time) 20:30 IST --- Send in a voice message: https://anchor.fm/TheKakinadaShow/message

Check out the Halloween live stream on 31st October at 3pm Greenwich Mean Time! Inmaculada is a poor indigenous girl. Every night, she washes clothes for people in the river. But one day, a Spanish man called Guillermo arrives. He is very handsome, and he's interested in Inmaculada. Will their love work out? Today's story is based on the Latin American folk tale La Llorona. Today's story is The Crying Woman. Go to EasyStoriesInEnglish.com/Crying for the full transcript. Level: Beginner. Genre: Horror. New Vocabulary: Indigenous, Handsome, Run away, Pregnant, Don’t care, Drown, Touch, Monster. Setting: Medieval. Word Count: 1285. Author: Latin American Myths. If you enjoy the podcast, please consider supporting us on Patreon. For just a few dollars a month you can get extra episodes, conversational podcasts, exercises, and much more.

It’s the last day of British Summer Time, and the clocks return to Greenwich Mean Time tonight. It means we get an extra hour in bed, but the evenings are dark and the curtains get closed at 5pm. So, to while away the hours I’ve put together a mix of music and some spoken word. [...]

GB2RS NEWS Sunday the 25th of October 2020 The news headlines: Back to GMT today New Zealand loses 5MHz New RSGB Convention talks on YouTube Don’t forget, in the UK, the clocks went back one hour at 2 am today Sunday the 25th of October. We will then we back to Greenwich Mean Time, or UTC until the clocks change again in March 2021. The New Zealand national amateur society NZART reports that, unfortunately, the New Zealand Defence Force has advised they are not willing to approve another renewal of their 5MHz trial allocation and licence. As a result, all use by New Zealand amateurs of the two trial frequencies, 5353 and 5362kHz, cease from midnight on Saturday the 24th of October 2020. Although the trial is over, NZART will continue to work with the regulator to see if there are other ways of providing New Zealand amateurs with access to 5MHz frequencies. The individual presentations from the Introduction To... stream at the successful RSGB 2020 Convention Online are now available on the Society’s YouTube channel. You can catch up on ones you missed, or take the opportunity to watch again the ones you enjoyed most. The keynote presentation and the individual talks in the Learn More About… stream will be released next week. Find them at www.youtube.com/theRSGB. The German town of Bad Bentheim is taking nominations for the Golden Antenna Award. For 50 years, the town has hosted German-Dutch Amateur Radio Days, during which the town stresses the importance of amateur radio as a public service. A committee headed by the mayor of Bad Bentheim will choose the winner. The recipient will be invited to receive the award on the 28th of August 2021. They would favour candidates who did something special related to the Covid-19 pandemic, but other candidates are welcome. Send nominations via email to juerriens@stadt-badbentheim.de. The new IARU Monitoring Service Region 1 Coordinator Gaspar, EA6AMM has appointed Peter, HB9CET, as Vice-Coordinator. Both have been working together in IARUMS for more than a year. More on the work of the Monitoring Service can be found at www.iaru-r1.org. The RSGB will once again be participating in the annual YOTA Month activities in December. Due to the Covid-19 pandemic, we will not be encouraging large group events. We do hope that smaller groups will be able to participate in the event, whilst remaining within national and local guidelines. GB20YOTA will be available for Full licence holders to book an appointment slot within a set calendar. This calendar will be available on the GB20YOTA QRZ.com page for you to choose when you want to operate. All operations should be focused with the intention to get young people on the air. To register your interest, or to reserve an operating slot, contact Jamie, M0SDV, via email to yota.month@rsgb.org.uk. Now the special event news As a tribute to Eddie Van Halen passing on the 6th of October, PA5150EVH will be on air from the 28th of October until at least the 31st of January. It will be operated by Van Halen fan Frank, PF1SCT. URE San Fernando, EA7URF, is participating in the official celebrations for the 500th anniversary of the first circumnavigation of the Earth. AM500ETS will be active from the 31st of October to the 8th of November. During fighting around Ypres in WWI, much of Sanctuary Wood, Hill 62, Armagh Wood and Mount Sorrel was taken at the expense of many casualties. The Great Reconstruction in the Westhoek is commemorated during November with the callsign OP20FENIKS. The station is located in the immediate vicinity of the memorial of Hill 62, and will be on HF and VHF using SSB, CW and some data modes. Full details are on QRZ.com Larry, G4HLN will be active as GB4CKS between the 1st and the 14th of November. He will operate CW and some SSB on 40 to 10m, marking the 85th anniversary of the death of Australian record-setting aviator Sir Charles Kingsford Smith, who disappeared on the 8th of November 1935 off the coast of Myanmar, then known as Burma, whilst trying to break the England-Australia speed record. QSL via G4HLN, direct or via the bureau. Now the DX news Cezar, VE3LYC will be active as TX0T from one of the new IOTAs in French Polynesia, Tatakoto Atoll, OC-298, between the 29th of October and the 5th of November. He will be primarily on 40, 30, 20 and 17 metres CW and SSB. QSL via Club Log’s OQRS, or via VE3LYC. Now the contest news Please remember to check before the contest for new rules due to lockdown and social distancing, which may differ around the world. The RSGB strongly advises obeying your own national and local government’s advice first and foremost, especially in the instance of local lockdowns. The CQWW DX SSB contest ends its 48 hour runs at 2359 today, the 25th. It’s SSB-only on the 1.8 to 28MHz contest bands. The exchange is signal report and Zone, which is 14 for the UK. On Tuesday the SHF UK Activity Contest takes place between 1830 and 2130UTC. Using all modes on the 2.3 to 10GHz bands, the exchange is signal report, serial number and locator. On Wednesday the UK EI Contest Club 80m contest runs from 2000 to 2130UTC. Using CW only, the exchange is your 6 digit locator. On Thursday the 80m Autumn Series runs from 2000 to 2130UTC. Using SSB only, the exchange is signal report and serial number. The UK EI Contest Club DX Contest takes place for 24 hours beginning at 1200UTC on Saturday the 31st of October. This is SSB only and also has a 12-hour option. UK and EI area codes are multipliers for DX stations and all QSOs made by UK or EI stations between the hours of 0100 and 0500UTC are worth double points. For the rules and other information, follow the links from www.ukeicc.com. Now the radio propagation report, compiled by G0KYA, G3YLA and G4BAO on Friday the 23rd of October. The last week was dominated by sunspot region 2776, which pushed the solar flux index to 75. Geomagnetically, it was a mixed bag though, with the Kp index peaking at four on Wednesday, but otherwise being relatively quiet and showing zero on Tuesday. The sunspots, plus the October seasonal enhancement, meant that the HF bands were quite active. There were reports of Australia being worked from the UK on 10m FT8. Alek VK6APK was worked at 0920UTC by Tony, G4HZW. Mario, FR4QT on Reunion Island was also worked on 28.380MHz SSB by Gary, G0FWX, according to the 10m UK Net Facebook group. If you like 10 metre operation the group is definitely worth signing up to. These 10-metre contacts bode well for the future and we look forward to other reports of VK/ZL as the solar cycle progresses. Next week, NOAA predicts the solar flux index will be the range 72-74. Sunspot region 2776 will have almost rotated off the visible disk by the time this report is published and there are no other spots at the moment. However, it does look like we are in for a disturbed weekend with poor geomagnetic conditions. This is due to a large polar coronal hole on the solar surface that has returned after a 27-day rotation and which could cause the Kp index to rise to five. The solar wind will likely increase in speed and density, resulting in an adverse effect on the ionosphere after a potential pre-auroral enhancement. Expect maximum usable frequencies to decline and conditions to be poor this weekend. Do look out for potential 10 metre auroral contacts though. And now the VHF and up propagation news. We are about to enter a phase of very disturbed weather with a series of deep lows dominating the charts, especially in the nearby Atlantic. Their influence will bring strong winds and periods of heavy rain or showers. At long range it’s pointless to try to time such events precisely, but nonetheless the general characteristics suggest that Tropo will again be a rare feature in the coming week other than transient weak ridges between successive fronts or lows. On the upside, rain scatter could do rather well for the GHz bands. The Moon’s declination is rising and goes positive on Thursday so Moon visibility windows will lengthen. The Moon reaches apogee on Friday where path losses are at maximum. 144MHz sky noise is low all week. With the Kp index set to rise to five thanks to the returning coronal hole, it might be worth keeping an eye out for low-VHF auroral propagation again. There are no significant meteor showers this week but get ready for the Leonids, peaking on 16th and 17th of November. And that’s all from the propagation team this week.

Its that time of the  year again when we put the clocks back one hour , to Greenwich Mean Time for the WinterYou may think "Goody , an extra hour in bed".Kitty chats about how going back in time just one hour may affect your overall health and wellbeing and how you can tackle this yourself

In this podcast we go to the home of time at Greenwich to learn about GMT, where it came from was calculated and became the start point for time globally....  

Check out the Halloween live stream on 31st October at 3pm Greenwich Mean Time! Every day, Lyman looks after the sheep in the field. George comes to annoy him, and Lyman wants George to leave. So he says that there is a wolf, and George runs away. The hunters come, but really there is no wolf. But one day, a wolf does come, and nobody will believe Lyman... Today's story is The Boy Who Cried Wolf. Go to EasyStoriesInEnglish.com/Cried for the full transcript. Level: Beginner. Genre: Drama. New Vocabulary: Wolf, Shepherd, Hunter, Fight, Stupid, Annoy, Shut up, Run away, Lie, Turn around. Setting: Fairytale. Word Count: 970. Author: Fairy Tales. If you enjoy the podcast, please consider supporting us on Patreon. For just a few dollars a month you can get extra episodes, conversational podcasts, exercises, and much more.

Episode 449: Andrew is being decreed upon. We didn't hike but did see Oil Creek. Puke is selling his house. Hobos for mannequin duty. Amy thinks time zones and Greenwich Mean Time are stupid. Gender reveal parties. Women's fashion. Watching a bad date at a bar.

Before GPS, before Loran, before the sextant, before the astrolabe, before the cross-staff the perception of time was very different than it is in today’s modern mind. Time has changed, at least the way we perceive time. What time is it? Is a modern concept of specificity. Time is essentially a mind exercise in incrementality. At the beginning years of civilization time was thought of in two increments, the sunup the sundown and the seasons; planting, growing, harvesting, and wintering. The language of time before clocks was a language pocked full of references to distance. The average person understood distance more clearly as an increment.Be sure to follow us on Facebook: https://www.facebook.com/ScintilliansBuy us a coffee: https://ko-fi.com/offshoreexplorerEpisode links: Hedy Lamarr and the invention of GPS: https://www.hertz.com/blog/automotive/hertz-how-actress-hedy-lamarr-laid-thefoundation-for-gps Origin of Greenwich Mean Time: https://www.rmg.co.uk/discover/explore/greenwich-mean-time-gmtMarina Del Rey Hotel: https://www.marinadelreyhotel.com/Catalina Island: https://www.visitcatalinaisland.com/American Sailing Association: https://asa.com/ 

Congratulations SpaceX for their sucessful manned Crew Dragon mission to the ISS.Gentlemen, we can rebuild him. We have the technology. It's not as great as Steve Austin's bionic eye from the Six Million Dollar Man, but it's pretty cool. Scientists have made a bionic eyeball inspired by the actual working of the human eye. This cool tech isn't ready to go in a human head yet, but when it is we can only hope it's cheaper than Steve's eye.Robots are here, and they're coming for your jobs. Now even actors don't have job security. Miquela is a CGI replacement for advertising models is now leaving Instagram and breaking into acting. Which raises a concerning question. How long until they replace the podcasters?Football manager is one of the most popular management simulators. Recently they've come under fire from Manchester United for copyright issues. Despite letting it slide for almost 30 years, Man U have decided it's time to sue.This week in gaming DJ jumps at shadows in Alan Wake and Professor goes full Groundhog Day in Into the Breach.Bionic eyes giving sight- https://bgr.com/2020/05/24/bionic-eye-human-prosthetics/- https://www.nature.com/articles/s41586-020-2285-xThe Rise of Virtual actresses: Miquela- https://www.theguardian.com/film/2020/may/25/are-virtual-actors-about-to-put-hollywoods-humans-out-of-work-miquelaMan United suing Football Manager- https://www.theguardian.com/football/2020/may/22/manchester-united-sues-football-manager-makers-over-use-of-nameGames PlayedProfessor– Into The Breach – https://store.steampowered.com/app/590380/Into_the_Breach/Rating: 4/5DJ– Alan Wake – https://store.steampowered.com/app/108710/Alan_Wake/Rating: 4/5Other topics discussedSailor Moon Redraw : Jar Jar Binks edition- https://knowyourmeme.com/photos/1854154-sailor-moon-redrawCochlear Implant (A cochlear implant (CI) is a surgically implanted neuroprosthetic device to provide a person with moderate to profound sensorineural hearing loss a modified sense of sound. CI bypasses the normal acoustic hearing process to replace it with electric signals which directly stimulate the auditory nerve.)- https://en.wikipedia.org/wiki/Cochlear_implantWhy some people turned down a 'medical miracle' and decided to stay deaf- https://www.insider.com/why-deaf-people-turn-down-cochlear-implants-2016-12Lil Miquela Instagram profile- https://www.instagram.com/lilmiquela/James Dean will be digitally resurrected for a new film. Is it movie magic or dark arts?- https://www.washingtonpost.com/arts-entertainment/2019/11/07/james-dean-will-be-digitally-resurrected-new-film-is-it-movie-magic-or-dark-arts/Peter Cushing CGI resurrection in Star Wars Rogue One- https://www.theguardian.com/film/filmblog/2016/dec/16/rogue-one-star-wars-cgi-resurrection-peter-cushingThe Drip: having a large amount of swag typically used in the context of clothing- https://www.urbandictionary.com/define.php?term=the%20dripAdobe Voco (Adobe Voco will be an audio editing and generating prototype software by Adobe that enables novel editing and generation of audio.)- https://en.wikipedia.org/wiki/Adobe_VocoDetroit: Become Human (Detroit: Become Human is a 2018 adventure game developed by Quantic Dream and published by Sony Interactive Entertainment.)- https://en.wikipedia.org/wiki/Detroit:_Become_HumanSouth Park – They Took Our Jobs- https://www.youtube.com/watch?v=N-kgb1QtSnUFootball Manager ((also known as Worldwide Soccer Manager in North America from 2004 to 2008) is a series of football management simulation video games developed by Sports Interactive and published by Sega.)- https://en.wikipedia.org/wiki/Football_ManagerP90 (The P90 or ES C90, as it was previously known, is a submachine gun featured in the Counter-Strike series. They are based off FN P90.)- https://counterstrike.fandom.com/wiki/P90- https://en.wikipedia.org/wiki/FN_P90Generic Trademark (A generic trademark, also known as a genericised trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder.)- https://en.wikipedia.org/wiki/Generic_trademarkAn introduction to YouTube Copyright in United Kingdom- https://www.bl.uk/business-and-ip-centre/articles/an-introduction-to-youtube-copyrightPro Evo Soccer (More experienced gamers often use "patches", editing the actual game code and modifying the graphical content to include accurate kits for unlicensed teams, new stadiums, and footballs from Nike, Inc., Puma,Umbro and Mitre, as well as more Adidas balls. Most patches also contain licensed referee kits from FIFA and the official logos of the various European leagues.)- https://en.wikipedia.org/wiki/Pro_Evolution_Soccer#GameplayQuantum Break (From Remedy Entertainment, the masters of cinematic action games, comes Quantum Break, a time-amplified suspenseful blockbuster. The Quantum Break experience is part game, part live action show—where decisions in one dramatically affect the other.)- https://store.steampowered.com/app/474960/Quantum_Break/Control (After a secretive agency in New York is invaded by an otherworldly threat, you become the new Director struggling to regain Control in this supernatural 3rd person action-adventure from Remedy Entertainment and 505 Games)- https://store.steampowered.com/app/870780/Control/Elvis the Alien (Elvis (real name: Aelphaeis Mangarae) is an alien from the Maian race. He is a 'Protector' (bodyguard) for the Maian ambassador who travels to Earth at Daniel Carrington's request.)- https://perfectdark.fandom.com/wiki/Elvis‘Labyrinth’ Sequel: New Director revealed- https://deadline.com/2020/05/labyrinth-sequel-scott-derrickson-director-maggie-levin-write-script-doctor-strange-1202943188/‘Labyrinth’ Sequel idea : Jennifer Connelly’s Sarah grows up to be the Goblin King.- https://twitter.com/kaytaylorrea/status/1265493556988387328Love, Stranger (TNC Podcast)- https://thatsnotcanon.com/lovestrangerpodcastShout Outs22 May 2020 – Pac-Man turns 40 - https://www.digitaltrends.com/gaming/pac-man-turns-40-seven-secrets/?utm_source=reddit&utm_medium=webThe yellow dude with the insatiable appetite for power pellets is turning 40, having racked up everything from sales records to a breakfast cereal. And there is no gaming icon who is more recognizable — or who has done more to bring gaming to the front of the collective cultural mind. Pac-Man’s raison d’être is chomping dots. And Iwatani says food was central to the design of the character. As he thought about how to design a game that would attract female players, he thought about how much his wife loved to eat dessert. That verb — eat — began the thought process that led to the game. The original name for Pac-Man in Japan was Puck-Man. Midway Games, which distributed the title in the U.S., changed it to Pac-Man so vandals wouldn’t cut out part of the P to create something that didn’t fit in a family-friendly arcade. The name Puck came from the Japanese expression “puck puck” which loosely translates to “munch munch.” When Pac-Man made his debut on May 22, 1980, video games were largely considered a boy’s club. Creator Toru Iwatani, in a panel presentation at GDC 2011, said he wanted to create a game to change that. “The reason I created Pac-Man was because we wanted to attract female gamers,” he says. “People had to go to the arcade center to play games. That was a playground for boys. It was dirty and smelly. So, we wanted to include female players, so it would become cleaner and brighter.”22 May 2020 – Perfect Dark turns 20 - https://comicbook.com/gaming/news/perfect-dark-20-years-old-fans-want-new-game/Rare Ltd's Nintendo 64 classic Perfect Dark turned 20 years old. Released on May 22nd, 2000, the game was Rare's follow-up to GoldenEye 007. Rare originally intended to make another Bond game, but was outbid by Electronic Arts. Instead, Rare decided to develop their own franchise, introducing the world to protagonist Joanna Dark. The resulting game was a massive success, and a prequel was released on Xbox 360. Although critics widely praised its graphics,artificial intelligence, and number of multiplayer options, they frequently criticised its occasional frame rate drops. The game received the BAFTA Interactive Entertainment Moving Images Award for 2000 and theGolden Satellite Award for Best Interactive Product in 2001. The game is occasionally cited as one of the greatest video games of all time. A remaster, also titled Perfect Dark, featuring enhanced graphics and online multiplayer, was released in 2010.22 May 2020 – Berlin WW2 bombing survivor Saturn the alligator dies in Moscow Zoo - https://www.bbc.com/news/amp/world-europe-52784240After hatching in Mississippi, Saturn was soon brought to Germany, residing at the Berlin Zoological Garden. It was here that his association with Adolf Hitler originated, as Hitler reportedly enjoyed visiting the zoo and especially liked the alligator. It was from this period that the popular rumor emerged that Saturn was Adolf Hitler's "pet". This may have originated with the author Boris Akunin, a Russian writer who hypothesized in an article that this may have been the case. In actuality, he was not Hitler's personal pet, as he was on public display at the zoo. However, some sources report his display at the zoo as being part of a personal menagerie of Hitler's, while Dmitry Vasilyev, a veterinarian at the Moscow Zoo, contends that while Saturn was not Hitler's pet, the two certainly came into contact, as Hitler was known to have visited the Berlin Zoo on occasion. During World War II, much of the Berlin Zoo was destroyed. Of the zoo's 16,000 animals, only 96 survived. When the aquarium building was destroyed by a bomb on 23 November 1943, 20 to 30 alligators and crocodiles were killed. Press reports documented that the streets near the aquarium were littered with alligator andcrocodile corpses, but that some, including Saturn, had survived and were wandering through the city in search of food. Saturn was discovered by British soldiers three years later. The British then gave the alligator to the Soviets in 1946. He lived at the Moscow Zoo until 22 May 2020, when he died of old age.23 May 2020 – Lost series finale turns 10 - https://observer.com/2020/05/lost-series-finale-the-end-jean-higgins-jeff-pinkner-damon-lindelof/The 10-year anniversary of its series finale, “The End,” was a grippingly divisive chapter in modern pop culture history. Although the final strokes of its conclusion were not set it stone when that pilot first aired, consideration to the endgame had always been brewing. To unpack how the series navigated the minefield of fan expectations while battling the network for direction, Lost‘s conclusion was rockier than most fans at home realized. From the very beginning of the show’s development, the Lost title was meant to have a double meaning. Yes, the characters themselves were physically lost in the world on this mysterious island. But, more crucially, they were each spiritually lost in their own lives. The show always tried to remain true to the characters and, by the end, to some spiritual outlook about life and our purpose. It also edged open new doors into its story even as the show approached its very end. Lost often felt artistically bold, but that didn’t come without drawbacks. “The End” polarized audiences deeply. Several critics named it among the worst series finales of all time, while others called it an underrated masterpiece. Regardless of the ongoing debate that still ensnares “The End,” Lost as a whole remains one of the most acclaimed television shows in history.Remembrances25 May 1939 – Sir Frank Watson Dyson - https://en.wikipedia.org/wiki/Frank_Watson_DysonEnglish astronomer and Astronomer Royal who is remembered today largely for introducing time signals ("pips") from Greenwich, England, and for the role he played in proving Einstein's theory of general relativity. In 1928, he introduced in the Observatory a new free-pendulum clock, the most accurate clock available at that time and organised the regular wireless transmission from the GPO wireless station at Rugby of Greenwich Mean Time. He also, in 1924, introduced the distribution of the "six pips" via the BBC. Dyson was noted for his study of solar eclipses and was an authority on the spectrum of the corona and on the chromosphere. He is credited with organising expeditions to observe the 1919 solar eclipse at Brazil and Principe, which he somewhat optimistically began preparing for prior to the Armistice of 11 November 1918. Dyson presented his observations of the solar eclipse of May 29, 1919 to a joint meeting of the Royal Society and Royal Astronomical Society on 6 November 1919. The observations confirmed Albert Einstein's theory of the effect of gravity on light which until that time had been received with some scepticism by the scientific community. Dyson died on board a ship at the age of 71 while travelling from Australia to England in 1939 and was buried at sea.25 May 1981 – Ruby Payne-Scott - https://en.wikipedia.org/wiki/Ruby_Payne-ScottRuby Violet Payne-Scott, Australian pioneer in radiophysics and radio astronomy, and was the first female radio astronomer. On 18 August 1941, Payne-Scott joined the Radiophysics Laboratory of the Australian government's Commonwealth Scientific and Industrial Research Organisation (CSIRO). During World War II, she was engaged in top secret work investigating radar technology, becoming Australia's expert on the detection of aircraft using Plan Position Indicator (PPI) displays. After the war, in 1948, she published a comprehensive report on factors affecting visibility on PPI displays. She also made important contributions to prototype radar systems operating in the 25cm microwave band, achieving significant improvements. Payne-Scott's expertise as both a physicist and an electrical engineer distinguished her among her colleagues, most of whom lacked a formal physics education. From 1946 to 1951, Payne-Scott focused on these 'burst' radio emissions from the sun, and is credited with discovering Type I and III bursts, and with gathering data that helped characterise Types II and IV. As part of this work, together with Alec Little, she designed and built a new 'swept-lobe' interferometer that could draw a map of solar radio emission strength and polarization once every second, and would automatically record to a movie camera whenever emissions reached a certain intensity. In 2018, the New York Times wrote a belated obituary for her, detailing how her work helped lay the foundation for a new field of science called radio astronomy. In 2008, CSIRO acknowledged Payne-Scott's contribution to science, and established the Payne-Scott Award, intended "for researchers returning from family-related career breaks". She died from complications of dementia at the age of 68 in Mortdale,New South Wales.25 May 1981 – Fredric Warburg - https://en.wikipedia.org/wiki/Fredric_WarburgFredric John Warburg, British publisher best known for his association with the author George Orwell. During a career spanning a large part of the 20th century and ending in 1971 Warburg published Orwell's Animal Farm as well as Nineteen Eighty-Four, and works by other leading figures such asThomas Mann and Franz Kafka. Other notable publications included The Third Eye by Lobsang Rampa, Pierre Boulle's The Bridge over the River Kwai, Adolf Hitler's Mein Kampf and William Shirer's The Rise and Fall of the Third Reich. Warburg started his publishing career in 1922, as an apprentice at Routledge & Sons, where he came under the tutelage of William Swan Stallybrass, a man he regarded as "the greatest scholar-publisher of his day". After Stallybrass died in 1931 Warburg became increasingly dissatisfied with Routledge and in 1935 he was dismissed. Later that year he and Roger Senhouse purchased the publishing firm of Martin Secker, which had gone into receivership, and renamed it Secker & Warburg. The firm became renowned for its independent left-wing position, being both anti-fascist and anti-Communist, which put it at loggerheads with many intellectuals of the time. He died from Congestive heart failure at the age of 82 in London.Famous Birthdays25 May 1865 – Pieter Zeeman - https://en.wikipedia.org/wiki/Pieter_ZeemanPieter Zeeman, Dutch physicist who shared the 1902 Nobel Prize in Physics with Hendrik Lorentz for his discovery of the Zeeman effect. In 1896, shortly before moving from Leiden to Amsterdam, he measured the splitting of spectral lines by a strong magnetic field, a discovery now known as the Zeeman effect, for which he won the 1902 Nobel Prize in Physics. This research involved an investigation of the effect of magnetic fields on a light source. He discovered that a spectral line is split into several components in the presence of a magnetic field. The importance of Zeeman's discovery soon became apparent. It confirmed Hendrik Lorentz’s prediction about the polarization of light emitted in the presence of a magnetic field. Thanks to Zeeman's work it became clear that the oscillating particles that according to Lorentz were the source of light emission were negatively charged, and were a thousandfold lighter than the hydrogen atom. This conclusion was reached well before Thomson's discovery of the electron. The Zeeman effect thus became an important tool for elucidating the structure of the atom. He was born in Zonnemaire.25 May 1889 – Igor Sikorsky - https://en.wikipedia.org/wiki/Igor_SikorskyIgor Ivanovich Sikorsky, Russian–American aviation pioneer in both helicopters and fixed-wing aircraft. His first success came with the S-2, the second aircraft of his design and construction. His fifth airplane, the S-5, won him national recognition as well as F.A.I. license number 64. HisS-6-A received the highest award at the 1912 Moscow Aviation Exhibition, and in the fall of that year the aircraft won for its young designer, builder and pilot first prize in the military competition at Saint Petersburg. After immigrating to the United States in 1919, Sikorsky founded the Sikorsky Aircraft Corporation in 1923, and developed the first of Pan American Airways' ocean-crossing flying boats in the 1930s. In 1939, Sikorsky designed and flew the Vought-Sikorsky VS-300, the first viable American helicopter, which pioneered the rotor configuration used by most helicopters today. Sikorsky modified the design into the Sikorsky R-4, which became the world's first mass-produced helicopter in 1942. He was born in Kiev.25 May 1944 – Frank Oz - https://en.wikipedia.org/wiki/Frank_OzFrank Richard Oznowicz, American actor, puppeteer, director and producer. He began his career as a puppeteer, performing the Muppet characters of Miss Piggy, Fozzie Bear, Animal, and Sam Eagle in The Muppet Show; and Cookie Monster, Bert, and Grover in Sesame Street. He is also known for the role of Yoda in the Star Wars series, providing the voice for the character in several films and television series. His work as a director includes Little Shop of Horrors , Dirty Rotten Scoundrels, The Score and Death at a Funeral . Oz has performed as a Muppet performer in over 75 productions including Labyrinth, video releases, and television specials, as well as countless other public appearances, episodes of Sesame Street, and other Jim Henson series. His puppetry work spans from 1963 to the present, although he semi-retired from performing his Muppets characters in 2001. Oz is also known as the performer of Jedi Master Yoda from George Lucas' Star Wars series. Jim Henson had originally been contacted by Lucas about possibly performing Yoda. Henson was preoccupied and instead suggested Oz to be assigned as chief puppeteer of the character, as well as a creative consultant. Oz performed the puppet and provided the voice for Yoda in The Empire Strikes Back , Return of the Jedi , Star Wars: Episode I – The Phantom Menace , and Star Wars: The Last Jedi. Oz had a great deal of creative input on the character and was himself responsible for creating the character's trademark syntax. He was born in Hereford,Herefordshire.Events of Interest25 May 1895 – Oscar Wilde arrested for indecency - https://www.history.com/this-day-in-history/oscar-wilde-is-sent-to-prison-for-indecencyWriter Oscar Wilde is sent to prison after being convicted of sodomy. The famed writer of Dorian Gray and The Importance of Being Earnest brought attention to his private life in a feud with Sir John Sholto Douglas, whose son was intimately involved with Wilde. Homosexuality was a criminal offense and serious societal taboo at this time in Britain. Wilde had gone back and forth between hiding his sexual orientation and attempting to gain some measure of public acceptance. At Wilde’s first criminal trial, he was cross-examined extensively on the “love that dare not speak its name.” Wilde managed to secure a mistrial when a lone juror refused to vote to convict. The second trial began on May 21. Although many of the potential witnesses refused to betray Wilde by testifying, he was convicted. The judge remarked at his sentencing, “It is the worst case I have ever tried. I shall pass the severest sentence that the law allows. In my judgment it is totally inadequate for such a case as this. The sentence of the Court is that you be imprisoned and kept to hard labor for two years.26 May 1897 – Dracula goes to sale in London - https://www.history.com/this-day-in-history/dracula-goes-on-sale-in-londonThe first copies of the classic vampire novel Dracula, by Irish writer Bram Stoker, appear in London bookshops on May 26, 1897. It earned him literary fame and became known as a masterpiece of Victorian-era Gothic literature. Written in the form of diaries and journals of its main characters, Dracula is the story of a vampire who makes his way from Transylvania—a region of Eastern Europe now in Romania—to Yorkshire, England, and preys on innocents there to get the blood he needs to live. Stoker had originally named the vampire “Count Wampyr.” He found the name Dracula in a book on Wallachia and Moldavia written by retired diplomat William Wilkinson, which he borrowed from a Yorkshire public library during his family’s vacations there. Vampires–who left their burial places at night to drink the blood of humans–were popular figures in folk tales from ancient times, but Stoker’s novel catapulted them into the mainstream of 20th-century literature. Late 20th-century examples of the vampire craze include the bestselling novels of American writer Anne Rice and the cult hit TV series Buffy the Vampire Slayer. The 21st century saw the wildly popularTwilight film and book series.25 May 2010 – Fireball was released in Italy-https://www.scifihistory.net/may-25.html- https://www.betafilm.com/en/product/d/fireball.html- https://horrornews.net/559/film-review-fireball-2009/On this day in 2010 (in Italy), Fireball burned up the charts of the home video marketplace. The feature starred Ian Somerhalder and Lexa Doig, and here's the plot summary : Tyler “The Fuse” Draven is a former pro linebacker who has finally hit rock bottom. Draven has been caught using steroids and is no longer allowed to play pro football; if that’s not enough he has a news reporter constantly harassing him waving a camera in his face. After attacking the news reporter Tyler is sent to prison and one would think that would be the end to this mans story however a fire erupts in the prison and melds with the steroids in Draven’s blood stream causing him to suddenly be able to control heat and fire, now somebody is gonna pay!IntroArtist – Goblins from MarsSong Title – Super Mario - Overworld Theme (GFM Trap Remix)Song Link - https://www.youtube.com/watch?v=-GNMe6kF0j0&index=4&list=PLHmTsVREU3Ar1AJWkimkl6Pux3R5PB-QJFollow us onFacebook- Page - https://www.facebook.com/NerdsAmalgamated/- Group - https://www.facebook.com/groups/440485136816406/Twitter - https://twitter.com/NAmalgamatedSpotify - https://open.spotify.com/show/6Nux69rftdBeeEXwD8GXrSiTunes - https://itunes.apple.com/au/podcast/top-shelf-nerds/id1347661094RSS - http://www.thatsnotcanonproductions.com/topshelfnerdspodcast?format=rssInstagram - https://www.instagram.com/nerds_amalgamated/General EnquiriesEmail - Nerds.Amalgamated@gmail.comRate & Review us on Podchaser - https://www.podchaser.com/podcasts/nerds-amalgamated-623195

Keeping time is a tough job. If you travel, you might cross several time zones – there are 38 of them around the world. Every year, most of us “spring forward” and “fall back” as we begin and end Daylight Saving Time. But not all time zones observe daylight time, further complicating things. The starting point for the worldwide time system is zero degrees longitude. That line runs through Greenwich, England, which was home of the Royal Observatory. That line became the default for maps and other navigational standards. Until the 1800s, every town and village kept its own time, based on the position of the Sun. Local noon came when the Sun crossed the meridian – the line that passes from due north to due south, crossing directly overhead. With the birth of railroads, though, that created a mess. It was impossible to know when a train was supposed to arrive or depart. So England adopted a single time zone – Greenwich Mean Time, or GMT. That soon became the standard for defining time zones around the world. Scientists began using GMT as a way to coordinate observations made around the world. But that was confusing. Astronomical GMT began at noon. But civil GMT – the version used for everyday life – began at midnight. So in 1935, the International Astronomical Union recommended a new name for the scientific version of GMT – Universal Time. Universal Time is still in use today – but in several forms. More about that tomorrow.   Script by Damond Benningfield

Nick and Kersten discuss creative opportunities during lockdown whilst getting off the couch and running 5K, light painting cars, a 70 trillion frames per second camera, the rumoured Nikon Z8 and the perils of 4K TV.THIS WEEK'S LINKS:David Cox LA light paints cars in neighbourhoodhttps://petapixel.com/2020/05/09/photographer-light-paints-parked-cars-to-stay-creative-during-lockdown/70 Trillion frames per secondhttps://www.caltech.edu/about/news/new-ultrafast-camera-takes-70-trillion-pictures-secondNikon Z8https://www.techradar.com/uk/news/61mp-nikon-z8-full-frame-mirrorless-camera-rumored-to-launch-in-2020 CHECK US OUT HERE:YouTube - CameraShakePodcastFacebook - https://www.facebook.com/camerashakepodcastInterweb -  https://camera-shake-podcast.simplecast.comApple Podcasts - https://podcasts.apple.com/gb/podcast/camera-shake-podcast/id1514179611Spotify - https://open.spotify.com/show/7CuoMVQeZqViW043buy6HL?si=t_0TY4JHS-6-Q3bzoOo82g

Show Resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Dayparting Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: Are you ultra limited on budget and not sure if LinkedIn Ads will be a good channel for your company? Then this strategy is for you. 0:13 Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. 0:21 Hey there LinkedIn Ads fanatics! People reach out to us all the time asking, saying things like, "hey, I've heard your recommendation for making sure that we have at least $5,000 a month for budget, but I just don't have that much money or my boss, I just can't convince him or her to do it". Well, you're in luck. Today, we're going through exactly the lowest budget strategy is to test out LinkedIn Ads as a platform that we've found. 0:46 Let's hit it. So as for the news, LinkedIn has reported that they've seen an 8% weekly increase in posting on pages, which is pretty exciting. I've been asked by several people during the COVID crisis, "what's happening to organic usage of LinkedIn? Is it going up? Is it going down?" And there are a couple stats here that LinkedIn has released to us partners letting us know that yeah, it sure seems like usage is increasing. The first stat here is that weekly posting of pages is up 8%, which is fantastic. That means more people posting for whatever reasons, maybe they're trying to get additional business or they're trying to just connect with people, either way, and 8% increase in posting on pages is awesome. And at a partnership conference last year with LinkedIn, one of the senior executives at LinkedIn told us that creating in the newsfeed was up 40% year over year, and that was fantastic knowing that people are just spending more time in the newsfeed and they're posting. We just found that the statistic now is that year over year increase in creation of posts in the newsfeed is up 60% this year, so wow, I thought 40% was huge last year now at 60. It gives me a lot of hope for the future for where I see organic usage of the platform going. And what's so exciting to me about the organic increase is the more people who are using the platform organically, the more ad inventory is created for us to use. So I think they really go hand in hand. I wanted to highlight a few reviews that we've gotten just on the podcast. Thank you guys so much for reviewing the podcast. Like I've been asking for the last few episodes. Thank you so much for reviewing the podcast in your individual podcast players. I wanted to just say thank you and shout out to a few people who've reviewed so far. "There's this one excellent podcast packed with value. AJ is the go to resource for all things LinkedIn ads. Thank you for this great podcast." That one's by Greg Tosi. Greg, thanks so much for leaving that. The next one "Ain't nobody no LinkedIn ads like AJ. Not only does AJ know his stuff, when it comes to LinkedIn, but he's entertaining and does a great job making things easy to understand to boot. If you are considering running LinkedIn Ads or scaling existing campaigns, then this is the podcast you need to be listening to". That one's by Tucker Stoffers. Tucker, thank you. I know you. I know how great you are at Facebook ads, at Google ads, and even LinkedIn. So thank you, that means a ton to me. The next one, "the OG of LinkedIn Ads, AJ pulls back the curtain on LinkedIn Ads and doesn't hold anything back. He speaks from real world experience, not repeated secondhand information. AJ is the authority on LinkedIn's advertising platform". That's by George Krahn. George, thank you so much for the kind words. Seriously, these mean the world to me. I put in hundreds of hours into this podcast so far, and I want to make sure that it doesn't join the graveyard of podcasts out there. So we're gonna keep going. Thank! Every kind word, every review that you leave, helps me keep going. Alright, so let's jump into it strategies here. We know that LinkedIn as a platform is expensive. And we know that the traffic really reacts and acts like more of a top of funnel type of traffic. And on top of that, the user interface really isn't all that kind. And there's a pretty steep learning curve to all of it. So of course, testing out LinkedIn Ads can feel really daunting to someone, because I think you're wary of screwing something up on the platform. And of course, any mistake you make on an expensive platform becomes an expensive mistake. So follow these steps to ensure that you're properly evaluating the channel at its very best. And I read a bumper sticker one time that said, "If you can't handle me at my worst, you don't deserve me at my best". So my recommendation here is and this is what you'll feel from all of these recommendations, test out the channel at its very best so that you can see if it's worth expanding and increasing your volume to see not that you're going for the worst. But,see if it's even worth it at its best to consider it and expanding the program. 5:05 For any sort of test on social media, I use the acronym AMO. And it stands for your audience, your message, and your offer. Now, these are the three things that you need in order to have any sort of an ad happening on social media. And so what you're looking for at very first of any campaign is you want AMO alignment. You want to know whether you're reaching the right audience with the right message in the right way. And without testing, you won't actually know any of this for sure. But give this a shot with your best gut guesses and then you can start testing from there. On the audience side, don't worry about not fitting every potential prospect in your I'm giving you permission to be ultra picky about who your audience is, in your targeting. Then your message, you want to take your best shot at what you think motivates your audience to click and then convert. You may not have this fully dialed in yet, but give it a shot. And then your offer, you've got a couple different directions you can go here. You can either try what we call a bottom of the funnel offer, where you're saying something "like, click on this ad, this is what we do, click here to talk to our sales department or click here for a demo". And you can try that out about 95% of the time, that type of offer fails. But maybe you're in the 5% that this can work. So if that's what you're trying, I would say your risks are pretty low. Because if you're only paying when someone clicks, if you have an offer, that's not interesting, the worst thing that can happen is that no one clicks and LinkedIn just kind of shuts it off. And it didn't cost you very much except for your time. Of course, those who do click it will be a pretty expensive cost per click. But all in all, it's a pretty low cost kind of test. So sure, go ahead and try that first. 7:00 If you are going the content route though, which I recommend the vast majority of the time, go take a look at your analytics and find what is your best performing content offer. Look specifically at the conversion rates that you see on your various offers, or come up with something that you think is going to be far and away the most valuable thing that your audience could have. Diving into more detail to your audience here. You want to keep your audience to the very most core. Of course, you could get business from a lot of different industries or roles, but just keep it to the ones that you know are a perfect hit. And then of course, once you've tested the very most core, the people who very most feel the pain of what you solve. Sure, you can always expand to their colleagues, their bosses, other decision makers, but start with just the ones that you know are feeling the pain. Then with your offers, if you're using a content offer, look for conversion rates that are over 15%. That will tell you that this is a rockstar offer that people want and really appreciate. And if you're using a bottom of funnel type of offer, realize that you're probably going to see in the long term, conversion rates between 1.5 to 4%. So this is very low, which means if you're using a bottom of the funnel offer, look for any conversions. Any conversions within the first few days is going to tell you that yes, it really seems like there's something of value here for them. Early on, the signs that you're watching for, you're very first looking for high or low click through rates. Because your click through rate is in effect going to tell you whether your audience is interested at all in what you're offering. If no one clicks on the ads, you're obviously not presenting them with a value that they care about. If it's a sponsored content newsfeed ad, watch for click through rates in excess of .4% because .4% is about the average. And so you know, if you're performing above that, you're doing something right. And if you're doing something right, that tells you that you have some alignment in your ammo, your audience, your message, and your offer are doing something here. And of course, at low budget with very few clicks, you may or may not get conversions along the way, you probably won't. So the first little bit, you're looking just for click through rates, and then as soon as you get enough clicks, that you start to see conversions. That's when you can really start to make a determination about whether or not your offer is converting. Okay, as for ad formats, I would recommend using sponsored content first, because these show up in the newsfeed. Now I would recommend there are lots of different variants of sponsored content. I would recommend the single image version first, because it's the easiest to troubleshoot. So realize that sponsored content is the most versatile ad format out there and will probably give you the most traffic. But bids, if you take them all the way to the floor, you'll probably still spend between $4 to $6. At least in North America. So if you're working with budgets between let's say $2,000 to $5,000 per month, then sponsored content is a probably a great way to go. However, if you are working with ultra low budgets, I had someone reach out this morning and say that they were trying to spend $300 a month on ads, then you really only have one option. And that's using text ads. Because text ads, you can take them all the way down to the bid floor of $2. So think of this as just dipping your toe in the water. You just want some traffic from LinkedIn to see how it works. Because text ads only have a click through rate of about .025%. Again, that's two and a half clicks out of every 10,000 times they're shown. You really need to have a pretty large audience for this to really spend any money at all. However, if you're just trying to spend $300 for the month, you can definitely do that off of pretty much any audience size that you want. Text ads are also very, very easy to troubleshoot. Because there's only two things you have, well, I guess technically three, you have a little 50 x 50 pixel image. Sometimes it's 100 x 100. You have a 25 character headline, and a 75 character ad line. So if it's not working, you know you get to adjust one of those three things to make it work. Whatever you do, no matter how sexy they look, avoid sponsored messaging ads at all costs here, because sponsored messaging ads are LinkedIn's highest risk and oftentimes most expensive ad format. 11:47 Okay, what about bidding strategy? We've talked a little bit about how we're bidding by cost per click. We've talked about how we're going to be at the floor, but let's go into a little bit more detail here. When you very first create your first campaign on LinkedIn. LinkedIn's defaults will set a whole bunch of different things. They will set you to automated bidding, which is what you don't want. You want to change automated bidding, to cost per click or CPC, whatever you're doing, go and find the CPC version of that. And that's because it takes away your risk as an advertiser, you're now only going to pay when someone clicks, as opposed to paying every time your ad gets shown, and really removing that whole issue where you're going to pay even if people aren't actually interested in your ad. The next thing you want to do is LinkedIn will tell you a price range that they suggest you bid at. But just ignore that entirely. You're not interested in the bottom of the range, you're interested in the floor price, that means the very minimum that LinkedIn will let you pay. Because on low budgets, it does not make sense to set high bids. You will blow your entire month's budget In just a few clicks, and you don't want that. You won't learn anything and then you'll feel robbed. So what you do is you go to that bid, that maximum CPC field, and you go and enter in $1, and then click away. LinkedIn will then pop up in red lettering saying, oh, the minimum bid for this audience is actually and then they'll tell you a number like $4.75 or $6.26. Now, you know, the absolute floor, the very minimum that LinkedIn will let you bid for traffic. And if you can fill your entire budget, at that level of bid, then you just won, you just spent your entire budget at the very cheapest cost per click for your ideal audience. Now there is a chance depending on your ad, if it's if it's not interesting or it's not providing a whole lot of value, there's a good chance that you'll have to increase your bids to start spending enough but at least this gets you started out on the right foot. And only increase your bids if you aren't getting enough traffic to actually spend what you want to spend. And then of course, only increase your daily budget, if you're hitting the budget. If your budget is $10 a day, which is the minimum, and you're only spending on average $3 a day, then it's okay, you can leave your daily budgets at $10 because you're not hitting them. But if you look and see that you're spending on average $10 every single day, you know that that audience is hungry for what it is you're doing. And you could spend more if you want, and of course, make any changes you want later. You don't have to cement yourself into a bidding or a budgeting strategy yet, you can always change those things in the future. 14:50 Okay, here's a quick sponsor break and then we will dive into the targeting 15:00 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 15:10 B2Linked is the LinkedIn Ads focused agency. We manage many of Lincoln's largest spending accounts worldwide, and are official LinkedIn partners. Contact us on B2Linked.com to get in touch, and our team can help you enact these and other strategies to help get you the very best performance on your ads. 15:28 All right, now let's jump into the targeting aspect. As you're trying out LinkedIn's targeting, I would recommend you use job title targeting along with your ideal company size, and or industry here. And job title I recommend because it's so tight, you can get so specific around who someone is. And if you're only going to be spending a limited amount of money here. You might as well spend it on exactly the right people. There's not leaving anything to chance. If your product or service is expensive, where you know, only certain sizes of companies would be able to purchase it, then make sure you segment to exactly the right company size. And don't be afraid to segment down to individual industry as well. Because you may say I'm going after, let's say, HR reps, maybe decision makers, director and above. But you may decide, oh, if I had someone come in from the arts industry, or if it was an ad agency, it wouldn't make sense. So go ahead and use industry to make sure you're hitting the exact right people. Because on low budget, you don't want to waste a dime. You might also consider doing what we call account based marketing here, and that is targeting only specific companies. If you have a list, like this list is the most qualified buyers are the most likely to purchase from us. Yeah, go ahead and target just the companies that you know would be a good thing. for you. If you do target by exact account, though, I would recommend get away from the job title targeting that I recommended before, and instead use something broader, like skill or job function, and probably attach onto it a seniority layer as well because job title targeting is really tight. So if you have a list of just companies, and then you add job titles on top of that, you're probably going to have an audience that is too small even to advertise. Or if it's not, you might just not be able to spend your budget even if it is small. Remember that we're hoping to test our very most likely to be valuable here. So don't worry that there is someone who could purchase your product or might be interested who fits outside of your targeting. That's okay. Right now you're going for just the core just the people who are feeling the most pain. And of course, you can always expand later as it's successful. We had a client who sold only to IT decision makers, in companies with 50 or more employees. But they told me in the course of advertising, that their ideal audience was actually those in the 500 to 1000 range. So because we were just testing and starting, we went ahead and changed our targeting to just 500 to 1000. So they were bringing in the highest grade prospects. And as soon as we saw success, we went ahead and lowered all the way down to the 50 person and above companies. But we started out with the most core. 18:37 So let's talk about timing, because I get asked all the time when I mentioned that I suggest budgets of over $5,000 a month for LinkedIn Ads, and people go, "ah, but what time period do I have to spend that $5,000 over? Is that a month? Is that a day is that six months?" And what I want to remind you here, we're generating this data for data and now analysis. So it doesn't necessarily matter that it's over a particular period of time, it just has to be enough data to actually analyze. So whether this is spent over the course of two days, or over six months, the data will be relatively the same with one caveat that if you're running ads over some serious seasonality, like over Q4 in December, when people are checked out and getting ready for for Christmas and New Year's and the holidays, or if you're advertising over a crisis like COVID that we're going through right now, then, yeah, I think user behavior will change over time. But for right now, I would say if it takes you six months to spend that much money, great, go ahead and do it because this is a long term play. You're in this for the long haul. Make sure that you just get enough data to make sure you know whether or not it's working. Okay, so I mentioned about budgets that I see suggests budgets of $5,000 a month or more. But of course, it's possible to advertise at lower budgets. So let's talk about what you need to keep in mind as you're doing this. So here's the amount of data that you need for each type of analysis, we find that we usually have to spend about $1,000 advertising before we can get statistical significance around our click through rates. So that means if our goal is to find out what sort of message is most engaging, we can do that after about $1,000 in spend. And if we have a content type offer something like download this free ebook or guide or checklist, we usually have to spend about $5,000 before we get statistical significance around the cost per conversion, and around conversion rates. That means if you're spending less than those amounts, it means you just have to spend for more months. And until you spend that much money, you will likely not know whether or not it's working. Of course, if it is totally hitting it out of the park, like you have the lowest cost per conversion you've ever seen. Yeah, even if you haven't spent that much money, maybe the programs working great. And you may spend that much money and have zero conversions. So you might tell yourself, okay, maybe this isn't working for me. But if you're really anywhere in between, you probably need to spend more money to have confidence that this is working. Remember, this is a marathon, it's not a sprint, and you need to be in this for the long haul. So don't call the test early if you're spending $300 a month, because it's going to take lots of months to get a large enough data sample size, to have any sort of significance. And of course, you might be really lucky and close a massive deal after $300 in ad spend. Or you might be equally as unlucky and not see anything come from that. So side with statistical significance here and make sure you have a large enough sample size that when you analyze it, it's enough to actually be meaningful. It usually takes 100 clicks before we're starting to look at conversions at all. And it usually takes 20, 30 conversions before we're looking at that to try to assess lead quality as well. So adjust your expectations for how fast this is going to happen. There are some default options that LinkedIn will select for you when you're building a campaign. The first is audience expansion. And what this is, is you tell LinkedIn who your audience is, and then you check a box. And then LinkedIn will go and find more people that they think are closely associated. Now it sounds like a good idea. But remember, what we said here is that you're going after the exact audience who's feeling the pain, and you don't want to leave anything up to interpretation by LinkedIn, either algorithmically or of course, they're not going to be putting things in manually. So make sure you uncheck that box. You don't want any traffic outside of the exact audience that you're selecting here, Then if it's sponsored content as an ad, one option you have is called LinkedIn Audience Metwork or LAN. And this is actually pretty cool. But what it is, is the ability for your ads to show up to the right people, even when they're not on LinkedIn. So maybe they're flipping through the Flipboard app, while they're checking out their news, they could see one of your ads there, or maybe they're on the homepage of Wall Street Journal, and maybe they see your ad there as well. What's nice about LAN is your cost per click overall will come down, because those placements cost less. But in this test that I'm recommending to you, I would say you want to make sure that all of your traffic is in exactly the right and same mindset so that you can analyze it properly. And if someone comes from a site that is not LinkedIn, you don't know what mindset they're in. So I would uncheck that box and make sure that if you get 30 clicks, you know, all 30 of those came from people who are on LinkedIn, which means they were thinking about their job or their career and making them better. Another big problem for small budgets is they are oftentimes spent during the middle of the night. So let me explain to you how this works. LinkedIn bases all of their timing off of the Greenwich Mean Time, or Universal Time, that's in the UK. So that means here in North America, I'm in the Mountain Time Zone, and I'm six hours behind that. 24:36 So that means that when I have an account that hits its full budget for the day, it then becomes eligible to show again, at like 6pm for me. So that means a small budget where you're going to fill the entire budget if you get, you know, two, three clicks, is starting at 6pm the night before and it's likely going to be spent by the time that someone comes comes into the office at like 7am and starts actually being ready to convert. So you're getting traffic during the worst time of the night, when people are not going to convert, you're just getting the night owls and insomniacs. It's not the traffic you want. Now, there are services that will do this for you. But chances are, you're probably not going to invest $500 per month or more for a tool when your ad budget is small anyway. So I would recommend go ahead and plan on manually turning your campaign group on and off during business hours and after business hours, just to make sure that your budget is spent during the most valuable part of the day. And we are going to have a whole episode about day parting in the next couple months. So watch for that topic, because this whole thing will go a lot deeper and B2Linked is actually coming out with a tool to help people do this that will have a freemium version. So watch for that. Make sure you are actually you know, turning things on, turning things off manually right now. So you can take advantage of the best part of the day, and then realize that at some point we'll have a tool and we can bail you out. Okay to recap, I want you to focus in on your most core audience with the offer that you expect to be the most successful to them. Clean your audience targeting out of anything that could muddy the waters like audience expansion, or audience network. Make sure you're bidding by cost per click to start out with to take away the risk and bid the very minimum, not what LinkedIn says is the minimum, but the actual floor minimum and only raise your bids if you're not getting the traffic that you need or enough of it. And finally, run your ads only during the most successful parts of the day to make sure that you're not wasting all of your budget to just the night owls who aren't going to convert and make good leads for you. Okay with that I've got great episode resources coming up for you. So stick around. 27:08 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 27:17 All right, as for resources, make sure you sign up for the B2Linked newsletter so that you can know when we come out with our day parting or ad scheduling tool. I'm sure this will be super helpful so that you don't have to manually turn things off and on again. Believe me, I did it for years. If you're just dipping your toe into the water, you are going to love our LinkedIn ads course that we launched on LinkedIn Learning. There's a link right in the show notes down below. So check that out. Also look at your podcast player right now and make sure you hit the subscribe button so you can continue hearing episodes like this. If LinkedIn Ads are important to you, you are going to love this content. And please rate and review the podcast on whatever player you listen. I would love to highlight your reviews and give you a shout out. So make sure you do it and watch for your name being shouted out on a future podcast. If you've got any ideas for shows, or any questions, feel free to reach out, Podcast@B2Linked.com. We'd love to hear your feedback on how to improve the whole show. We'll see you back here next week. And we're cheering you on in your LinkedIn Ads initiatives.

FamilyLife Today® Radio Transcript  References to conferences, resources, or other special promotions may be obsolete. Life Aboard the Space Station Guest:                         Barry Wilmore                       From the series:       Life Aboard the Space Station (Day 1 of 1)  Bob: And welcome to FamilyLife Today. Thanks for joining us on the Friday edition. This could get a little tricky today. I'm not sure— Houston: Hello, this is Houston Comm Tech.  Dennis: This is Dennis Rainey with FamilyLife Today.  Bob: And Bob Lepine. Houston, can you hear us?   Houston: I hear you very low.  Bob: Low?  Not loud and clear?   Houston: Okay, you're coming in a little bit louder. Please standby.   Bob: Do I need to say, “Over”?   Houston: Okay, this is Comm Tech with a second voice-take on private three; now copy.  Bob: Hi, Comm Tech. How's the sound now?  Better?   Houston: Sounds better. Please stand by for a moment.  Bob: Okay.  Dennis: Alright.  Bob: I'm getting the sense that you don't make jokes with Houston Comm Tech or anybody else in Houston.  Dennis: Well, we're speaking to NASA.  Bob: They are a little focused on the mission.  Dennis: And folks, this is not a joke. That really is— Bob: Yes.  Dennis: —Houston NASA Control Center.  Bob: And here is the thing. Some of our listeners recognize that, back last fall, we had the opportunity to have a conversation with Captain Barry Wilmore and his wife Deanna just before Barry blasted off from a launch pad in Russia— 1:00 Dennis: A Soyuz rocket.  Bob: —going up to take command of the International Space Station, which is where he is today.  Dennis: And we also recorded, without Deanna knowing, a 20th Anniversary greeting.   Bob: Yes, Barry called us from the space station, back in early December—December 3rd was their anniversary— Dennis: Right.  Bob: —their 20th Anniversary. We had him, at the end of the program, sharing anniversary greetings.  Dennis: And he sent me an email, after that happened, and said: “Dennis, thank you for allowing me to do that. My daughter actually took a video.” I don't know how they do this, Bob—but they showed the video back to him on the space station. He is in the International Space Station, right now. He had a conversation—and he said, “My daughter showed my wife weeping— Bob: As she listened?   Dennis: —“as she listened to my 20th Anniversary greetings.”  Bob: And we're trying to work things out now. I think this is going to work, where Houston is setting us up so that we can talk to Captain Wilmore—  2:00 Dennis: —on the International Space Station.  Bob: Right.  Dennis: He— Barry: FamilyLife Today, hello. Hello, from the International Space Station. You guys out there?   Bob: Unbelievable!  Is it really you?   Barry: Hi, Bob! Hi, Dennis!   Bob: And how many bars do you have on your phone right now?  [Laughter]   Barry: Hopefully, enough!   Dennis: Amazing!   Bob: It is amazing that we're talking to you!   Barry: Well, thank you all for your program—it's fabulous.  Dennis: Would you mind looking out your window and telling us what you're seeing right now?   Barry: If I'm not mistaken—I didn't look at a map—but if I'm not mistaken, based on what I've seen, I believe that's Australia going by below me.  Bob: Wow!  [Laughter]   Dennis: Well, Butch, you're looking at the earth as few men or women ever get a chance to see it. What's a unique perspective you've had, just from outer space?  This is your second time to be in orbit. Any thoughts come to your mind as you glance at the globe of six billion people?   Barry: Very interesting question. You know, when I was here before—when I flew five years ago— 3:00 —it was a shuttle mission. Shuttle missions were fast and furious—it was 11 days. I think the most time I ever had to stick my nose in the window was about 20 minutes. That really wasn't long enough—it was wonderful—don't get me wrong. But now, to have the opportunity to really, no kidding, poke my nose in the window for very extended periods of time, it's truly amazing and truly breathtaking. It makes me in awe of my Lord and Savior and Creator—I mean—beyond words.  I can't explain—you can't explain the view. You can't—I mean, you can see pictures / you can see video—and they do a little bit to show what the beauty of the earth and the globe is from here; but to see it with your own eyes and realize that it's controlled by a sovereign God—like I said, it's beyond words.  Bob: Tell us what a day is like onboard the Space Station. First of all, what time zone are you in?   Barry: Yes, we work under GMT, Greenwich Mean Time, which is the same time as London.  Before I answer that question— 4:00 —let me say that / I want it to be clear—it is an amazing place, and it's an amazing view. It is an amazing thing to be here. I wake up every morning, and I float down the tube. I'm like: “Lord, I can't believe I'm here. This is just amazing!  It's thrilling.”   But I did not need to come here to know my Lord / to know my God. I mean—all that I could ever know / could ever want to know—I gleaned from the Words of Scripture. So, I didn't have to come here to find my Lord. He's in the Word—that's where He resides—and that's where He speaks to us from.  Okay, again, your question?   Bob: Just tell me about what a day is like for you onboard the space station.  Barry: Well, the days are pretty busy as you would imagine. I'm kind of a morning guy—I get up early. I get up around 4:30 or 5:00. We're not required, but it's very highly encouraged that we work out a great deal. We get about two and half hours a day scheduled to work out—we have resistance exercise.  So, that's how I start my day.  5:00 The resistance exercise machine is actually positioned right below the main window, which is called the cupola in the Space Station. I can lay there and do my work-out and see the beauty of the world go by. For instance, just this very morning, I'm working out—I look up, and there goes the nation of Israel by the window. It's the first time since I've been here that we've flown directly over the top. It was wonderful to look down and see the—from that vantage point—to see the places where our Lord walked when He was on earth—so, it was great. Anyway, that's the way my day starts.  Then, of course, the rest of it begins. It's a busy, busy place with a lot of various things going on—science, working payloads, plant seedling growth or crystal growth, working with the fish—we had fish up here. Some of them went back when the last Soyuz went back—and experiments with those. And the list goes on, and on, and on—combustion science. I mean—and that's just one day.  6:00 Then, there'll be things that will break; and we'll have to fix—that's ongoing. Of course, we have to do a spacewalk. We go out and do some things outside—that was amazing as well. So, the variety, and the opportunity, and the things that we do is varied—it's really neat.  Bob: I'm just curious if they still have Tang® onboard the Space Station—you know—because I grew up—it was all about astronauts and Tang. Do you even know what I'm talking about?   Barry: I know exactly what you're talking about—I sure do!  I don't know that it's made by people that make Tang, but it's like that—it's a powdered drink. That's all we have, basically. It's in little pouches, and we put water in it—it fires it up. It's quite tasty—I enjoy it in various flavors.  Bob: So, breakfast, or lunch, or dinner—what are your meals like onboard the Space Station?    Barry: The food is prepared a little differently—so, it does give it a different taste—and we're big on condiments here. [Laughter]  Condiments are huge!  So, you can make anything taste decent with the right amount of condiments. [Laughter]  But you know, breakfast— 7:00 —eggs, sausage links, and patties. I mean, we've got those that we rehydrate. We've got soups. We don't have salads; but we have soups, and vegetables, and meats—a varied variety of those. It's really good—I enjoy the food. Then, again, I'm not a good guy to ask if food is good because, when I was on deployment on the aircraft carrier, I even liked ship food. There are not many people that like ship food. [Laughter]   Dennis: Other than your family, what do you miss most while being in outer space?   Barry: There is only one thing that I miss. I'll tell you what it is and I'll tell you why I don't miss anything else. It is because it is such a unique place. To pine for something that I can't have—like a hamburger, or French fries, or something like that—there's no reason for that because everything else just overwhelms that.  The one thing that I don't have here—that I not only want but I need—is church. The Lord gave us His church. He gave it to us because He knew that we needed it.  8:00 We need it for our encouragement, for learning / obviously, for worship—admonishment at times. That's the one thing that I can't have here. I try to supplement that. I have messages from my home church that are sent to me weekly—and I listen to those—but it's not the same as being there and the fellowship with the body. That's the one thing that I do miss.  Bob: And you'd include FamilyLife Today in there as well; right?   Barry: Absolutely! [Laughter] Absolutely.  Dennis: Butch, I emailed you this morning. I just wonder, “How long does it take for my email to get to you?”   Barry: Now, that's varied as well. Sometimes, it gets here immediately. At other times, it takes days. It gets stuck in a hopper somewhere, and it won't get here for a couple of days. So, it's varied. Mostly, it's pretty good though.  Bob: What can you tell us about the rest of the crew—the guys you are working with?   Barry: Well, my Russian crewmates—that I launched in the Soyuz with—will be here the whole six months together. Alexander Samokutyaev is a military pilot from the Russian Air Force, and Elena Serova is a female engineer that was selected as a cosmonaut several years ago.  9:00 It's a great group of people to be around. We've trained a lot on earth together; and being with them here is fabulous as well.  Dennis: Do you speak Russian?   Barry: You know, I jokingly say, “I speak two languages fluently, and one I speak a little bit.”  I speak English, and I speak Tennessee. Then, I know a little bit of Russian. [Laughter]  Bob: But in that kind of environment—where you are living together / you're working together—I mean, you don't have anybody else to talk to other than your comrades onboard the Space Station and your comm link back to Houston. Relationships—maintaining healthy relationships—that's got to be a part of the mission; isn't it?   Barry: It is. One of the things that is good—again, that NASA does well is / like you mentioned—email. I've got friends and relationships that I've built over the years. Being able to maintain contact with those individuals via email is really—it's wonderful.  10:00 There is also—you know, I was able to send out and have 300 or so people on a friends and family website. They put some stuff on the website—like the spacewalk I did, and pictures, and whatnot. I've typed up a few things that go to that website to maintain contact with them. The people who are able to access that website can also send me messages. So, that's very helpful.  Dennis: One of the things that I did a little a research on is the massive number of people that form the NASA team—that, ultimately, slings you guys into outer space and cares for your well-being while you are out there. I'd just be fascinated to hear your thoughts about teamwork and lessons you've learned that are, literally, out of this world.  Barry: Oh, you are right. You can't—we can't have success in just about anything in life without teamwork. That's certainly the case here on the International Space Station. Yes, we're the bodies that get to climb into the rocket, and they launch, and come up here and do these wonderful things in a wonderful environment—  11:00 —it's true—but these experiments, these payloads, these procedures that I run daily—they don't exist without the team. The things that we're doing / the things that we're accomplishing up here do not happen without the team. I'm just, honestly, a small part of the team when it comes to a lot of the things that I do.  There's a mountain of people that put their passion and their life's work into much of the things that I work on here. You know, some of the experiments—there are individuals that—this is literally—literally—some of them, it's their life's work—things that they've been working on for decades—and here it is in my hands. I take that seriously, and it's a great amount of responsibility. You know, I appreciate them for what they do—the effort they've put into jobs to make some things easier for me. I'm sure they appreciate the things that we do as well. It doesn't exist without that cohesiveness, like you mentioned.  Dennis: You need to know we have a ton of young folks who listen, dreaming dreams/aspirations for their own lives.  12:00 Have you got something you'd like to say to them about what they need to be cultivating as they grow up and, hopefully, put some feet to their dreams?   Barry: One thing that comes to mind is—for me, anyway—the parable of the talents. The lord gave some more than others, but there was a certain expectation for whatever they were given. I think that, as we live our life, that we need to realize that wherever we are / whatever we are doing, we exist for His glory—that's why we're here. With whatever He's given us, we need to maximize and do the best we can with that for His glory. Do what you are passionate about / do what you love—and remember that you do everything you do for His glory.  Bob: Sometimes, things don't go according to plan. I know you all were expecting a supply delivery—that there was a little bit of a hitch. Can you tell us what happened and how you've had to adjust, as a result?   13:00 Barry: Yes, there was a mishap with a launch vehicle that was bringing cargo to us. For me, personally, there have been minor adjustments. The reason—and we've talked about it just a second ago—is the team. The team on the ground that works all of those issues have worked feverishly to make sure that we have everything that we need.  They planned ahead so we'd have a stockpile of things that we wouldn't be put in a bind on anything. There is only one or two items that were even just slightly short on because the team has been working and doing their jobs. And the team—as soon as it happened—they were at work, getting ready and planning and seeing how we go forward from there.  Bob: Were you anxious at all when you got the news that the supply vehicle had been damaged?   Barry: We were actually watching it, live, as it launched; and we saw what had happened. You know, our first thoughts, like anything—it's a clear range, and there is nobody there—but you still—there is always a chance that something will go astray. Your first thought is, “Could anybody have been injured?”   14:00 Of course, thankfully, that wasn't the case. When there is no individual harm that takes place—cargo and stuff—you can replace all of that. In that light, it's minor.  Dennis: Butch, I want you to give our listeners an idea of how big this thing is that you are screaming around the earth in.  Barry: Total size—if you think about two football fields—it's about as long as a football field and about as wide as a football field. The structure inside—they say that the size and the volume is like five buses that you would connect together. We have various modules, and I can tell you it is wide open space—it's not like the capsule I launched in. The Soyuz capsule is very small. The shuttle, with respect to the Space Station—the living space in that was fairly small—but this is huge / it's wide open.  And you're right—flying around—even inside here, weightlessly, is such a kick. It is really, really amazing. As a matter of fact, I just flipped around and am standing on the ceiling now— 15:00 —or what we call the ceiling because there really is no up and down. [Laughter]  Now, I'm standing on the bulkhead—on the wall. [Laughter]  Dennis: There are some kids, right now, going, “Oh, could I go up there and join him for that?!”  So, have you ever spilled anything up there?   Barry: It's great to watch water droplets and whatnot—so, yes, I spill it often, intentionally, because it's neat to watch. [Laughter]   Bob: I would like to be weightless just for a day.  Dennis: I could use some weightlessness.   Captain Wilmore, you have done a number of deployments in your service for the Navy. You have any coaching for dads who travel a lot?  Maybe, they don't go to outer space, but they're gone three or four days a week or a good number of days throughout the month—any coaching for them about caring for their wives and their children in the midst of that?   Barry: I think the thing that I would say from my standpoint—and what I've tried to do myself—is always think about biblical principles—you know, raise them in the nurture and admonition of the Lord and teach them God's Word.  16:00 That's what I do with my daughters, and that's what my wife and I do together.  I think a big part of that is preparing, especially when the children are younger—I've got a seven-year-old and a ten-year-old. We did a great deal of preparation for this separation time—discussing it and talking about it. My number one message to my daughters, and I even say it when I call them now, is: “Help Mommy.” We also—my wife homeschools—so, the follow-up slogan to that is: “Help your teacher. The principal may be out of town for a while, but he's coming back!”  [Laughter]   Dennis: So, that's a setup. Do you want to say anything to those girls of yours?—any words from Daddy to a daughter?  I know you get to talk to them too, but here is a chance to both brag on them and exhort them with a few hundred thousand, if not a million, listeners across the country.  17:00 Barry: Yes, both of my daughters are taking piano lessons—my youngest just started. I want you to know, girls—Darren and Logan—Daddy loves—loves—to hear you play the piano. I thank you when you practice, and I thank you when you play over the phone so I can even hear you from here—so, thank you for that. I want you to know that Daddy is very proud of both of you. And I, also, want you to know that the slogan is the same in this message too: “Help Mommy / help your teacher.”  [Laughter]   Dennis: Well said by a dad. Way to go!  Is there a question you'd like to be asked that's a favorite question for you to answer?   Barry: I think, you know, it's less about me / more about my Lord is where I would try to orient any question: “What drives you?”—maybe. What really, truly drives me is my desire to live according to what the Lord has laid out in His Word that we should do— 18:00 —and to glorify Him—and that's the main driver. So, that would be the question: “What drives you?” and that's the answer.  Bob: You have time in your schedule to include spiritual disciplines and to keep your spiritual self in shape; right?   Barry: Absolutely; yes, sir.  Bob: So, what are you doing in space—I know you have an opportunity to read your Bible, and you mentioned reviewing messages from church. Anything else that you are doing to just stay connected to Christ?   Barry: The Lord gave me something a few years ago that I have been continuing. It wasn't something I set out to do—it just kind of happened—and that is that I started sending out a devotion to just a couple of people daily / every single day. Over the years, the Lord grew that distribution list. I don't know how many people are on it now—I haven't counted—it's probably 70 or so different emails that I send out.  So, I do that every day—preparing the devotion to send out to those 70 individuals.  19:00 Also, I have it posted on my friends and family website. So that, right there, is something that the Lord has given me to keep me in His Word, and keep me studying, and keep me growing—and for that, I am grateful.  Dennis: I just want our listeners to think about where Butch is right now because he's looking at how this verse is really spelled out—Psalm 8:  O Lord, our Lord, how majestic is Your name in all the earth. You have set Your glory above the heavens!  When I look at the heavens, the work of Your fingers, the moon and the stars, which You have set in place; what is man, that You are mindful of him and the son of man that You care for him?  Yet, you have made him a little lower than the heavenly beings and crowned him with glory and honor!  You have given him dominion over the works of Your hands and have put all things under his feet, all sheep and oxen,  20:00 and the beasts of the fields, and the birds of the heaven, and the fish of the sea, whatever passes along the paths of the sea. O Lord, our Lord, how majestic is Your name in all the earth!”   Barry: I can tell you from this vantage point, “majestic,” indeed—praise Him.  Bob: Butch, let me ask you one more question. How often does the sun come up during the day, and how often does it go down during the day for you?   Barry: Oh, there is another blessing!  The sunrises and sunsets here are just amazing. The Space Station—the whole station for about six to ten seconds turns completely orange as it goes through—as the light passes through the atmosphere. It kind of acts as a prism and separates the colors. I get 16 of those a day—fantastic!   Bob: So, is it almost bedtime for you now?   Barry: It actually—it is. I'm going to grab me a quick little bite to eat; and then, I'm going to hit the rack. [Laughter]   Dennis: Well, Butch, thanks for joining us on FamilyLife Today. Just want you to know it's no excuse that you can't listen to the broadcast up there. You should have figured that out in advance, but we'll forgive you for that; okay?   21:00 Barry: I appreciate that—[Laughter]—next time—next time!   Bob: Well, we're thrilled to be able to talk to you. Folks are praying for you, and we're going to keep praying for you. Excited to hear that the mission is going well.  Barry: Thank you very much, and I appreciate that as well. Praise Him. Thank you.  Bob: You know, it occurs to me—that when Butch lands—and I just checked with Keith—it's not a splashdown. It's not a landing like an airplane. It's an earthbound landing and a recovery. What did you call it—the Soyuz—what? Keith: They land from a Soyuz recovery capsule, and they land on the ground in the steppes of Russia.  Bob: Wow!  Keith knows these things. [Laughter] When that happens—after he and his wife have had a chance to kind of get acquainted with one another again—we need to get them to one of our Weekend to Remember® marriage getaways for a little refresher.  Dennis: Yes.  Bob: When you've been gone for several months, it's good to have a little getaway weekend together and to hear, again, God's design for the marriage relationship.  22:00 Of course, you and I are going to be speaking at Weekend to Remember getaways next weekend. You're going to be in Hershey, Pennsylvania. I'm going to be in Colorado Springs.  Dennis: Yes.  Bob: We've got another four or five getaways happening next weekend—Valentine's weekend. Then, throughout the spring, there are Weekend to Remember marriage getaways happening in cities, all across the country.  If you and your spouse have never been, you don't have to go to outer space in order to qualify to attend a Weekend to Remember. You can go to FamilyLifeToday.com and sign up to attend an upcoming Weekend to Remember marriage getaway—get more information about when one of these getaways is coming to a city near where you live. Or call 1-800-FL-TODAY and mention that you'd like to attend a Weekend to Remember marriage getaway. We can answer any questions you have—let you know about dates and locations.  But we hope you'll make plans to invest in your marriage, whether you've been apart for a while or whether you see each other, day-in and day-out. This kind of getaway is great preventative maintenance for every marriage relationship.  23:00 Again, learn more at FamilyLifeToday.com. Click the link at the top of the page that says, “GO DEEPER.” You'll find information about the Weekend to Remember marriage getaway there. Or call 1-800- “F” as in family, “L” as in life, and then, the word, “TODAY,”—ask about the Weekend to Remember.  One final note before we're done. Next week is National Marriage Week. We're going to be celebrating all week long with some special things going on social media. If you are not a friend of ours on our Facebook® page or if you don't follow us on Twitter®, let me encourage you to sign up so that you can be in the loop for all that we've got going on next week—some fun stuff, some helpful things, and some ideas for Valentine's Day.  You can go to FamilyLifeToday.com and scroll all the way down to the very bottom of the page. You'll see the links there for Facebook and Twitter—you can sign up that way. Or, if you're in the know, just go to Facebook and Twitter—follow us @FamilyLifeToday—that's our Twitter handle.  24:00 Or you can click, “Like,” on our FamilyLife Today Facebook page and join us that way.  And with that, we've got to wrap things up. Thanks for being with us today. Hope you have a great weekend. Hope you and your family are able to worship together this weekend. I hope you can join us back on Monday when we're going to begin a weeklong look at the Song of Solomon and what that book has to say about marriage, and romance, and dating, and intimacy. We're going to hear messages from Pastor Matt Chandler next week. So, hope you can tune in for that.  I want to thank our engineer today, Keith Lynch, along with help today from Tom Thompson. On behalf of our host, Dennis Rainey, I'm Bob Lepine. We will see you Monday for another edition of FamilyLife Today.  FamilyLife Today is a production of FamilyLife of Little Rock, Arkansas. Help for today. Hope for tomorrow.  We are so happy to provide these transcripts to you. However, there is a cost to produce them for our website. If you've benefited from the broadcast transcripts, would you consider donating today to help defray the costs?   Copyright © 2015 FamilyLife. All rights reserved. www.FamilyLife.com    

The guys are joined by their great friend and ship building enthusiast Nick Sanscartier. A proponent of Greenwich Mean Time and a connoisseur of freestyle rap. We really love this guy, miss him dearly and hope you enjoy this episode as much as we enjoyed recording it. Follow us on Instagram! https://www.instagram.com/bfcu_podcast/?hl=en If you enjoy the podcast please leave a rating, subscribe and share it with a friend! --- Send in a voice message: https://anchor.fm/best-friends-catching-up/message

London is the largest city of England and the United Kingdom. It stands on the Thames River which leads into the North Sea. Greater London is governed by the Mayor of London and the London Assembly. London is considered to be one of the world's most important global cities and has been termed as the world's most powerful, most desirable, most influential, most visited, most expensive, innovative, sustainable, most investment friendly, and most popular for work city in the world. London exerts a considerable impact upon the arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development, tourism and transportation. London ranks 26 out of 300 major cities for economic performance. It is one of the largest financial centres. London is home of world-class institutions, such as, Imperial College London in science, technology, engineering and mathematics and the London School of Economics in economics, finance and business. In 2012, London became the first city to host three modern Summer Olympic Games. London has a diverse range of people and cultures, and more than 300 languages are spoken in the region. London's population was estimated at 8,908,081 people and it is the most populous of any city in the European Union. The population of the London commuter belt is 14,040,163 inhabitants in 2016. London contains four World Heritage Sites: the Tower of London; Kew Gardens; the Palace of Westminster, Westminster Abbey, St. Margaret's Church; the historic settlement in Greenwich where the Royal Observatory, Greenwich defines the Prime Meridian, 0° latitude, and Greenwich Mean Time. Other landmarks include Buckingham Palace, the London Eye, Piccadilly Circus, St. Paul's Cathedral, Tower Bridge, Trafalgar Square, The Shard, British Museum, National Gallery, Natural History Museum, Tate Modern, British Library, and West End theatres. The London Underground is oldest underground railway network in the world.

Helen and Gavin take a look at the similarities, differences, and origins of putting the clocks back or forward in the US and the UK, how it has little if anything to do with farmers, question the motives of a certain Benjamin Franklin, and take a broad look at some of the more curious time zones scattered around the globe.

This is a spicyyyyy one. Tom thinks that Drake is bigger than the Beatles, we attempt to tell him otherwise. We also discuss whether superhero movies are actually horror movies, ROTD3, and whether young thug knows how Greenwich Mean Time works or not. This is a contentious one, folks.

On Episode 33 of the Dark Horse Podcast, Dani welcomes Garren James, CEO of Cowboys4Angels, and stand-up comic Erin McGuire. Being a former international runway and print model, Garren’s been fortunate to have come in contact with some of the most alluring men in the world. We learn that he’ll always take a solid candidate whose personality is a 10 even if his appearance isn’t... good news for those 7s with a killer personality! Tune in for Erin’s feelings on the Greenwich Mean Time hype and what her ideal date night includes. Plus, find out what Garren’s most memorable guest speaking gig — spoiler alert: it’s not what you expect!

Arguably the most recognised, respected and awarded road and transport engineer in Australia, Dr. Max Lay, has written another book: “The Harnessing of Power: How the 19thCentury Transport Innovators Transformed the way the world Operates”. Why write the book? At the end of the 20th century Max was asked to write a presentation for an international roads conference in Paris on “Roads in the 20th century”. In the hotel before the talk, he thought about how he should introduce his presentation because the big break throughs for many things to do with transport, happened in the 19th century. The 20th century was more a time where these inventions flourished to their full extent. I asked Max if this was a “Road to Damascus” experience, an epiphany but he said he didn't meet St Paul or anyone else! What does an engineer bring to history? Max believes that you don't understand something unless you know the history. He said that he did not write this book as a historian with a background in economics, social sciences or politics,but wrote it as an engineer. For him, an engineer brings to the debatean understanding of the cause and effect of a situation with humans as part ofthe process. The engineer, however, particularly looks at the physical things that made something possible. Not even the inventors understood what impact their inventions would have. The incredible thing that Max discovered while writing the book was how little the inventors realised just what their inventions would lead to and how they would be used. Max noted that Karl Benz didn't think that people should drive cars more than 20 mph and he didn't think anyone would be killed by a car because they would never travel fast enough. Gottlieb Daimler thought that engines were better for boats and aeroplanes but he originally built the few cars to keep the business going. How the watch helped transport One of the examples of the technology that was behind the ultimate inventions of thecar andthe train was the watch. A couple of hundred years before these vehicles came into being,people had invented incredible mechanisms with cogs and things whizzing around faster than the eye can see. Much of this technology hadmade it possible to produce the valves on steam engines and many people who had worked with watches (such as Carl Benz) transplanted it 100 times bigger into vehicles. Transport and watches work together to establish the concept of a universal time. It the past time was recognised on the circumstances of every particular location. The stagecoach's arrival was not timed to the minute. But with trains travelling at a much faster pace there was a need for a schedule across many regions. It was around this time that the concept of Greenwich Mean Time was established. It didn't all happen instantaneously. Developments were not always instantaneous and were not always achieved uniformly across the world. Max's book went way back in history to look at some of our earlier freight vehicles. Oxen were used before horses under a simple engineering principle of a better power-to-weight ratio but another great advantage was that they had broad shoulders on which it was easy to fita harness. Harnessing a horse was harder. The Celts had mastered the effective use of horses before Roman times but in some European communities did not manage to develop a way to easily ride and control horses until the 1700s. Effective use of iron also changed our use of horses significantly. With the ability to manufacture stirrups for horses they then became much more effective in battle because the rider then needed only one hand to control horse and so could hold a weapon in the other.

Today I'm talking with Alisa Meredith, Content Marketing Manager at Tailwind, and owner of Alisa Meredith Marketing. If you were wondering how to get started with Promoted Pins on Pinterest, this is the episode for you! We go deep and explain everything! You will learn exactly how to set up your first promoted pin campaign on Pinterest and why it's such a powerful platform to drive sales. Resources: Tailwind Alisa Meredith Marketing DevaCurl MiloTree Some links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – How to Get Started with Promoted Pins on Pinterest with Alisa Meredith Jillian: [00:00:03] Welcome to the Blogger Genius Podcast by Milo Tree. Here is your host, Jillian Leslie. Jillian: [00:00:10] Hey, Everyone. Welcome back to the show. Today, my guest is Alisa Meredith. Jillian: [00:00:16] Alisa is the content marketing manager at Tailwind, which is a company we've talked a lot about on the show. She also has her own marketing agency where she focuses on promoted pins that is called Alisa Meredith Marketing. So Alisa, welcome to the show. Alisa: [00:00:35] Hey, Jillian. Thank you so much. So happy to be here. It was so great to meet you in person finally. Jillian: [00:00:41] I know. We were friends online and then obviously, we meet people in real life. Jillian: [00:00:45] I Remember we talked about hair because your curly hair looks so good. You gave me all your tips, you showed me all your products and we bonded over that from the beginning. Alisa: [00:01:00] We did. But I have been neglectful in following up on this. Jillian: [00:01:03] In terms of how my hair is going? Alisa: [00:01:06] Yeah. Jillian: [00:01:07] Well, I'm getting my hair cut and then, I'm going to launch into the products. I'll send you a photo after. Alisa: [00:01:15] I thought your hair was fabulous anyway. I think that's how the whole conversation started, but I'm anxious to see what you think if you try this method. Jillian: [00:01:22] Yes. Yes. But if anybody wants to know the special curly hair method, just email me and I will share it. I'll share what Alisa shared with me and the special products. Alisa: [00:01:33] Now, what are we talking about again? Jillian: [00:01:35] I know. I know. So let's talk about Pinterest. Pinterest comes up a lot on this show, and you were saying that you discovered it back how long ago? Starting to use Pinterest in the early days Alisa: [00:01:48] It was 2012 or 2013. Jillian: [00:01:50] Okay, and you, like me, loved it from the beginning. Alisa: [00:01:53] Oh, my goodness. Yes. I used to be a terrible bookmark hoarder in my browser. I just found that I never knew where anything was and of course, you never name them properly. Alisa: [00:02:08] Having this visual system to keep all these articles I want them to refer back to or wanted to read when I had time later, I loved it from the second I found it. Jillian: [00:02:18] Totally, for us, my husband is my partner, he's a technologist, I kept saying to him for Catch My Party, please build me something where I can bookmark stuff because then, I would use the content from our own site and blog posts. Jillian: [00:02:32] I never had a place to save stuff. All of a sudden, Pinterest showed up, and I was able to bookmark all of our own content for myself. Jillian: [00:02:39] And then what I realized was it was driving us traffic and then we were like "Whoa, this is weird. This is awesome." Jillian: [00:02:48] That's also why we then built Milo tree because we need to double down on Pinterest. We need to grow our following. We need to grow this because this is a juggernaut for us. Alisa: [00:03:00] Yes, indeed. And you must be really excited by some of the new stuff that came out from Pinterest recently. Jillian: [00:03:06] Like? Alisa: [00:03:07] Like the following tab that's rolling out to everybody. Jillian: [00:03:10] Yes. Can you explain what that is? Alisa: [00:03:13] Yeah, sure. A couple of years ago, if you went to your Pinterest home feed, you would see the pins from just the people you follow in the order like in reverse chronological order so the newest stuff first. Alisa: [00:03:25] Then when smart feed came in, they added all these filters because there was just too much content coming out, and Pinterest wanted to make it a great user experience.They kind of tried to prioritize what they show, when and to whom so the feed changed up a lot. Alisa: [00:03:39] A lot of people love it because you can discover new stuff but on the other hand, some people really miss the option to have that curated follower feed where you could decide what people and which boards to follow so you could really choose for yourself what you want to see. And now, we can do both. Following tab on Pinterest Jillian: [00:03:58] Yes, yes and there's a little tab on mobile. I haven't explored it on desktop but there's a little tab on mobile that says "following," I think, and if you click it, you will see the pins from only the people you follow. Alisa: [00:04:12] Yeah, I don't even have it on mobile yet. I have it on desktop. Jillian: [00:04:15] Oh, interesting. So weird how they roll stuff out. Alisa: [00:04:19] Yeah. And then there's a page on the Pinterest site that I have bookmarked, and I check all the time because they're always changing it. Alisa: [00:04:26] It's Setting Yourself up for Success on Pinterest page, and they've just changed it to let us know that they are sending out our content to our followers first and then based on the reaction of our followers, that's how they decide what should be seen more. Jillian: [00:04:41] Yes. In fact, I was just at a conference and a woman from Pinterest was there, sharing best practices. She said this interesting piece which is Pinterest tests your content. Jillian: [00:04:51] What they do is they show it initially to your followers to see what kind of response it gets. And if it gets a good response, that's content then that they will show to other people. First five pins of the day on Pinterest get priority Jillian: [00:05:04] The other piece of information this community manager from Pinterest shared is your first five pins of the day are prioritized and show to more of your followers. So if you're going to be optimizing your pins, focus on those five pins of the day. I would recommend that that be all of your content rather than pins from other people. Alisa: [00:05:31] Yes, that's a great idea. There are a lot of questions that came up after that was shared. I love that they're sharing more of that kind of deep dive tactical information. Alisa: [00:05:40] But of course, everyone wanted to know what are the first five? What time zone? So I did contact them, and I got a message back from support that it is midnight UTC. Jillian: [00:05:51] And what is UTC? Alisa: [00:05:52] GMT. Jillian: [00:05:52] It's Greenwich Mean Time. Alisa: [00:05:58] Yeah. It's the same thing. Here on the East Coast, we're on Daylight Saving Time. So I think now, we're four hours behind that. So for me, my first pins of the day start at 8 p.m. Jillian: [00:06:11] Got it. OK. So here in California then, it would be 5:00 p.m. Look, I could do that math really quick. Alisa: [00:06:18] Yeah, I did. I'm impressed. Jillian: [00:06:18] So one thing that you focus on is promoted pins. I feel like promoted pins do not get the same kind of attention that ads on Facebook do, and that people don't quite know how to start with promoted pins or what promoted pins will get them. How to get started with Promoted Pins on Pinterest Jillian: [00:06:39] Can you, in a nutshell, explain what promoted pins are, and what the value is behind them? Alisa: [00:06:49] Sure. I think that there's a good reason for that. On Facebook, if you don't pay, you don't get reached. On Pinterest, that's not the case. Alisa: [00:06:55] Pinterest is very generous in giving us exposure for our content. So I think a lot of people can get really great results on Pinterest without promoting. Alisa: [00:07:04] But If you're on a time crunch or you just want more, promoted pins are the way to go because all it is is just an ad but it is a pin that you've already pinned. Jillian: [00:07:16] So it's taking your clientele and kind of accelerating it. Alisa: [00:07:21] Exactly. It has fewer options in Facebook which, to me, is a good thing because it's not so overwhelming. But it does have one really cool feature which we can talk about in a bit but I don't think any other ad platform has. Alisa: [00:07:38] It is absolutely worth a look especially as you know prices start to rise on other networks as it gets more crowded. Fewer people are using promoted pins so there is room to get started. Alisa: [00:07:49] It Is the way it converts too. We know that 97 percent of the searches on Pinterest are non branded which means that people don't come into Pinterest with a preconceived idea of exactly what they want to buy and from whom. Alisa: [00:08:03] You have the opportunity to get into their minds at a much earlier stage in their decision making process which does mean that you have to be a little bit more patient with your ads on Pinterest, but it also means that you have a better shot against the people with the big ad budgets on Pinterest than you may somewhere else. On Pinterest you can get into the mind of the shopper earlier Jillian: [00:08:21] And what do you mean by that, that you can get into their minds earlier? Alisa: [00:08:25] So, when you're on Google or Amazon, you pretty much know exactly what you want. If you're on Pinterest, you're probably a lot of times in the beginning stages of planning for something. You may be planning a house remodel, and you might be looking for ideas on refreshing mid-century modern bathroom. Alisa: [00:08:46] You're not necessarily searching for a Moen faucet. You are searching for those bigger ideas. You can start to get people into your site, learning about your content, get them on your email list long before they're ready to pull the trigger. Alisa: [00:09:01] I mean people do buy from Pinterest promoted pins quite a bit. 1 in 2 have said they've purchased from a promoted pin but you can get in much earlier which is a huge benefit for smaller business. Jillian: [00:09:14] Got it. Let's walk through. Let's say I have an Etsy shop and I sell jewelry. Talk to me about how you would recommend, I used promoted pins. Jillian: [00:09:24] Let's say I'd take a bunch of photos of my bracelets and rings, and I'm pinning them to Pinterest. What would you say to me? How can I increase sales using Pinterest? Alisa: [00:09:40] The first thing to know is that lifestyle images convert at a much higher rate than do straight product shots. Jillian: [00:09:46] Right, so you don't want just that white background. Alisa: [00:09:48] If you look at the fashion pins on Pinterest and especially take note of the ones that are promoted because people are probably spending more time on those, you'll see very few faces. Alisa: [00:09:57] If it is a product like that, you do want to zoom in on it so people can see exactly what it is. You don't have to put the text on the image. Should you add text on your Promoted Pins on Pinterest? Jillian: [00:10:06] Got it. Would you recommend text on the image? Alisa: [00:10:09] It depends on what it is. In this example, we're talking about a piece of jewelry. If it's obvious what it is, no, you don't need that. I think it could be distracting and take away from it. Alisa: [00:10:19] If it's a service offering or something, absolutely, texts on images are really important. For products, not necessarily. Jillian: [00:10:27] Okay, so I've got this photo or this pin of a bracelet that I made, and it's doing well. It's got a bunch of free pins. And people seem to like it so I'm going to say, "That would be probably a good pin to promote." Jillian: [00:10:44] Would you agree with that as a strategy like put it out there first, see if it gets any kind of organic traction and then, choose that as a pin to promote or do you recommend "I'm going to start fresh, new pin and promote it then"? Alisa: [00:11:00] You can do either but I would say that we're probably not looking at the right thing. I would back up a little bit and see which products are converting from Pinterest. Alisa: [00:11:10] I'm not really familiar with the backend of Etsy. I've done quite a bit in Teachers Pay Teachers so I would want to know which products convert well when people come from Pinterest. Jillian: [00:11:21] Like let's say your Teachers Pay Teachers Page. Alisa: [00:11:25] Yeah. And that you can tell pretty well. But if we're talking about Etsy, hopefully, there's a way to do that. Is there? Jillian  [00:11:35] I think there is, that you can see which products of yours are selling. Alisa: [00:11:38] Yeah. Okay. And hopefully, you can tell what source they come in from. If not, you kind of probably have to give your best guess. Alisa: [00:11:47] Generally speaking, I think the lower priced items do better on Pinterest promoted pins if you're looking to get sales immediately. Of course, little impulse buy. Alisa: [00:11:58] But instead of starting from the pin, I will start with the product. Think about what's going to convert. If you then can look at your pins, you have one that leads to that, it gets great engagement, it gets a lot of re-pins, then that's the one I would do. The real value of Promoted Pins on Pinterest Alisa: [00:12:13] The great thing about promoted pins of course is that it's already an existing pin. You promote it. You show it to tons of people. It gets a ton of re-pins. Anyone who clicks on any of those re-pins, you don't pay for the traffic to your site. Jillian: [00:12:27] Wait. Say that again. So explain that. This is where I think the value of promoted pins is really obvious. So explain. Alisa: [00:12:38] If you like a bargain, you want to hear this. When you promote a pin, you are paying to have it shown to many, many, more people. As many, many, more people see it and those many people re-pin your pin, if others then see those repackaged versions of your promoted pin and they click on it, you don't pay for those clicks. Jillian: [00:12:59] Great. So I've got this pin of my bracelet. You like it. You pin it. So it shows to you. I pay for it to show to you. Then you re-pin it. Jillian: [00:13:12] It's now in your Fabulous Jewelry board. And then somebody, your friend or whomever is following you, sees it there and they click on it. And they even end up on my shop. I'm not paying for that. Best bargain on Pinterest is Traffic Campaigns Alisa: [00:13:26] If you're using a traffic campaign, though that's where you get your best bargain that way, yeah. Jillian: [00:13:35] Okay, so versus what is it like, conversion, like where there's actually a purchase. Alisa: [00:13:40] No. The other options are you can pay for awareness. That one, it can generate re-pins but I find the best bargain overall is with traffic campaigns. Jillian: [00:13:52] Got it. Alisa: [00:13:53] Yes. Awareness really is just to get it in front of people. You're not paying for any action on it. You're just paying per impression. Alisa: [00:13:59] You c an pay for an engagement ad which I thought this will be good because I thought maybe I can increase the number re-pins for very little money and then, get clicks from that. . Alisa: [00:14:11] In My experience, and please try everything because it might be different for you, but in my experience, what I ended up paying for were close ups where people click on the pin and look at it enlarged, and then nothing else happened. Jillian: [00:14:24] That was when you were paying for that with engagement. Yeah. So engagement, you're paying any time somebody clicks on the pin but doesn't necessarily go to your site. They're just looking at it. Alisa: [00:14:33] Yes, so I always stick with traffic campaigns. Now, I tried to make that work for me but it just didn't. Jillian: [00:14:41] That's interesting. So I am going to promote this pin, my bracelet pin, and I'm going to do a traffic campaign so it just gets shown to more people. Alisa: [00:14:52] And you're paying for the clicks only. Jillian: [00:14:54] I'm paying for the clicks only so it's being shown to many more people than the number of people clicking. Alisa: [00:15:02] That's right. And so in effect, you're getting awareness on top of it. Jillian: [00:15:06] That's terrific. And then what do you recommend? Do you recommend a follow up pin? What else would you put in that stew? Alisa: [00:15:18] Okay, so what you could do with that, let's see, you have just the bracelet. I think for a product like that, a standalone promoted pin campaign can work really well. You don't necessarily have to get into a funnel if you're selling a piece of jewelry. Alisa: [00:15:35] What you could do then on top of that is you could build another traffic campaign where you're targeting people who engage with that pin. How to target people on Pinterest Alisa: [00:15:47] And here's why that might be cool: if you target your promoted pin by people who have engaged with it, and bear with me because I may have to say this twice, you could say "I want to target people who have not clicked on this pin. They've done something else with it but they haven't clicked on it." Jillian: [00:16:09] Clicked on it, meaning to see a big version of it or to actually go to my site? Alisa: [00:16:16] Close up. Click would be going to your site. I can then target anybody who has engaged with any version of that pin. Alisa: [00:16:27] So if I take, I have the bracelet product page URL and I'm going to say, "Okay, Pinterest, I want to target anybody who has engaged with my pin but has not clicked yet. This is the pin, whatever pin it is, has to lead to this page." Alisa: [00:16:42] So Pinterest will go out and find every version of every pin of the links to my page. It doesn't have to be something I pinned. It could be something you pinned or somebody down the street or somebody across the world. Alisa: [00:16:56] I can now target people who have engaged with my content even if they don't follow me or they didn't click on my particular instance of that pin. That's the one that I don't think is available on any other network. Jillian: [00:17:12] Wow. Okay, so back to that bracelet pin, if you pinned it, somebody sees your pin, had enlarged it, done a closeup of it, I can then target that person who doesn't follow me, who's never seen my account on Pinterest but I can then target that person? Alisa: [00:17:32] Right, because basically, what you're doing is saying, "I know this person showed some interest in this pin or one of the pins that goes to this page at some point but they didn't click on it to go to my website." Alisa: [00:17:43] So now, I want to hit them with a pin that takes them to my website. Jillian: [00:17:47] Wow. That's terrific. And how much are we talking about in terms of paying for promoted pins? Alisa: [00:17:56] Right. It's an auction like Facebook is. So it depends on your targeting and the competition of your targeting. You don't have to spend a ton of money. How to set up an ad group on Pinterest Alisa: [00:18:09] When I set up a campaign, I will typically set up multiple ad groups inside of it. Those ad groups will be separated by what kind of targeting I'm using. Jillian: [00:18:19] Is that the same? Explain what that means. Are you using the same pin but targeting different groups with it? Alisa: [00:18:25] Yes. So typically the way that I organize a campaign is the campaign will be for one product or one article. Underneath that campaign will be the different ad groups which are divided by targeting types. Alisa: [00:18:39] I might have one that's targeting by search keywords. I might have another one that's targeting by visitors to my site. I might have another one that's an act like audience of some audience that does really well for each of those ad groups. Alisa: [00:18:56] I would never want to try to make it work with less than five dollars a day. Because it will take forever to figure out if it's working. Jillian: [00:19:07] Exactly. And I just wanted to go over that again which is so we've done some for MiloTree. We've done some paid promotion on Facebook and Pinterest. Jillian: [00:19:17] And it's this weird thing which is you just put five dollars in per day. What you're really trying to do is learn. Jillian: [00:19:25] At five dollars a day or less than that, it's really hard. Your stuff is not going to be shown very much. What you're trying to do is get data. So in a weird way, you do want to spend upfront so that you can learn quickly. Alisa: [00:19:41] That's right. You have to consider too that even if it doesn't convert really well right away, you are building a re-targeting audience so that you can later on target people to that page because they saw your pin or you can use re-targeting on Facebook because now, they've been to your site. It's a little bit of an investment upfront. Jillian: [00:20:02] Yes. Let's say, you create a campaign and in it, you've got the same pin but you're targeting different audiences. You would put at least five dollars toward each of those pins, each of those audiences? Alisa: [00:20:23] Yes, absolutely. I typically will have a lot more than that. Usually, you have 12 to 14 because I also separate it out by mobile and on desktop. Because your cost per conversion can be so incredibly different. Jillian: [00:20:45] Interesting. What do you find because, do people buy on mobile? Alisa: [00:20:48] Yes, they do but it depends on your product. If you have a SaaS product or if you have a software product, people are probably going to find it on desktop. Jillian: [00:20:59] MiloTree, for example. We get very few conversions on mobile. You're not going to sit there on your phone and be optimizing your pop up. Almost all of our conversions are desktops so when we have run ads, we only target desktop. Can you get sales on mobile on Pinterest with Promoted Pins? Jillian: [00:21:17] If I'm a jewelry designer, could I get sales on mobile? Alisa: [00:21:21] Oh, totally and just talking to my ad rep at Pinterest, she shared with me that it doesn't matter what industry you're in, the vast majority of the conversions, the sales are happening on Apple products like your iPhone and your iPad. Jillian: [00:21:39] How about like Apple computer or does she mean more mobile? Alisa: [00:21:43] She's talking more mobile because Pinterest is so mobile. What we promote a lot of times is somewhat unique. We're not selling a physical product. Alisa: [00:21:52] For physical product, you're going to probably get a lot more on mobile but you might find it super expensive, and you still get a few on desktop, I would try it anyway. Jillian: [00:22:04] So you are now promoting to 12 to 14 different audiences at five dollars a day. Alisa: [00:22:10] Yeah. Jillian: [00:22:13] That is an investment. Alisa: [00:22:14] It is but you know what? I'm a bargain hunter. No one knew this about me. Jillian: [00:22:20] I like that. Alisa: [00:22:21] Because I told you to find some products on Groupon. Jillian: [00:22:25] Groupon. Totally. You just have to say the name of the hair products just so in case anybody sees. Alisa: [00:22:29] Yeah, Diva Curl. Jillian: [00:22:31] Diva Curl. Alisa: [00:22:36] So if I had an Etsy shop and I'm looking at this and I'm thinking, "No way", can I do 12 ad groups at five dollars a day for a month to figure this out? Alisa: [00:22:46] I totally understand that especially if you had 10 products you wanted to promote. It's just impossible. Alisa: [00:22:53] So there are two different ways you could do this. One way is you could create a promoted pin that had a whole collection of items that you wanted to promote. Jillian: [00:23:03] Within the pin? Alisa: [00:23:05] Yes, like a collage. That can work really well. Pinterest even recommends a strategy having multiple items in an image because it appeals to a much wider range of people when they see it. Jillian: [00:23:17] That makes a lot of sense. Alisa: [00:23:19] Yeah. And then, that's a way to really figure out what kind of audience is going to work for you without having to manage and pay for 10 different campaigns. Alisa: [00:23:29] You just have one and then, the pin would lead to a page where you would have all those items very easily purchased. Alisa: [00:23:38] Target does this really well. In my presentation for Social Media Marketing World, I showed a pin that they had of two different dining room setups and then if you click on that pin, it takes you to all their dining room setups. Alisa: [00:23:52] So you could do that in the pages. It's basically a catalog page with just all items that's easy to buy, easy to put in your cart. Jillian: [00:24:01] So I make bracelets. I have a variety of bracelets in a collage. I put, let's say, three bracelets and I link it to my bracelet page. So instead of just those specific products, I could link it to some sort of catalog of all of my 20 bracelets. Alisa: [00:24:21] That's right. You could do that. So that's one way to kind of keep the cost down when you're just starting. Alisa: [00:24:28] The other way is to try to prioritize your ad groups, prioritize what kind of targeting you're going to try. Different way to use Pinterest targeting Alisa: [00:24:37] There are a bunch of different ways you could target. You could target by broad match keywords which is basically Pinterest looks at your keywords, matches them to a prescribed interest and serves them up in the home for people they think might be interested in it. Alisa: [00:24:53] That's one way to reach strangers. You can also use phrase in exact match keywords which only will show your pin when somebody searches those terms. Broad match vs. exact match on Pinterest Jillian: [00:25:04] So broad matches exactly what it says which is if it's an exact match, you would have to say pearl bracelet. Somebody has to be searching for pearl bracelet but if it's a broad match, it could be some other type of bracelet or just the word "bracelet" like some sort that Pinterest knows. Alisa: [00:25:26] No. Jillian: [00:25:26] Okay, tell me. Alisa: [00:25:27] What you just described is exactly what you would think. And that's what I thought too. But then I exported some of my promoted pin campaigns that were just using broad match keywords, and I found that they were showing up in the home feed. Alisa: [00:25:43] And I said to Pinterest "What's this about?" Because I thought it would be people searching these broad topics. They said "No, it has nothing to do with search." Jillian: [00:25:53] Wow. That is different than Google ads, just so you know. Alisa: [00:25:57] I think it's different than everything. Jillian: [00:26:01] Definitely look into that. Broad match is not what I think it is. Alisa: [00:26:04] It is not. Jillian: [00:26:05] So broad match means it's going to show up in somebody's feed that they're not searching for bracelets. Pinterest thinks you might like bracelets so my pin's going to show up in your feed. Alisa: [00:26:16] Yeah, and they do have good reasons to think that. So they can look at the boards that I create the pins, that I engage with and think that person might be interested. Alisa: [00:26:23] But I ran an experiment, and the results will not surprise you. So I did two sets of 74 identical ad groups, same pin, same descriptions, same everything. Alisa: [00:26:34] The only difference in the two sets is that one, I used broad match keywords; the other one, I use the phrase in exact match type keywords. The phrase in exact match converted at 60 percent higher into sales. Jillian: [00:26:51] Interesting. Alisa: [00:26:53] The broad actually gave me, I think, it was two thirds more re-pins which makes a lot of sense because it's searching what you are going to buy. People who are just interested are probably going to save it for later. Jillian: [00:27:07] Exactly. They are higher up in the funnel. Alisa: [00:27:12] Yeah, which is fine. There's value in that as well. Jillian: [00:27:16] That's interesting. Alright. So sorry. I had taken you off the path. Alisa: [00:27:20] I know. We kind of had to go there because it was confusing to me as well. So we have our broad match, our phrase and the exact match. So those are how we can target strangers really easily. Alisa: [00:27:38] If I were going to do like three ad groups to start, I would probably do one that's phrase and exact match. Then I would do a visit or audience. Alisa: [00:27:47] So, depending on how big your email list is, you can just target people who went to any page on your site or you can really break it down. Alisa: [00:27:55] On Etsy, I don't think you can do this unfortunately because you can't put the pixel. If you think you're ever going to want to run a promoted pin ad, do this now. Alisa: [00:28:07] So go to your conversion tracking in Pinterest ads, grab the pixel, put it on the header of every page of your site. What that does is allows Pinterest to collect information on people coming to your site. Alisa: [00:28:21] You can even break it down by "I want to target someone who went to this page" or this list of pages but didn't go to this page, and that's how you can create a funnel once you get enough information. Alisa: [00:28:33] The tricky thing about Pinterest, of course, is it's not as big as Facebook or Google. So audiences that are below 100,000 in size, it can be difficult to scale. Alisa: [00:28:45] So for an Etsy seller , it's probably going to be tough to scale that kind of audience. Jillian: [00:28:52] So what you're saying is that you need at least a hundred thousand visitors? Alisa: [00:28:57] Yeah. Jillian: [00:28:57] To your site. Alisa: [00:28:59] Yes. Jillian: [00:29:00] Is that per month or there's a total? Alisa: [00:29:02] No, you can set the time frame. So when you create your audience, you can put in - I want to target people who've been to my site in the last, and it goes up to almost two years, I think. Jillian: [00:29:12] Wow. But remember, those people who came to your site two years ago are much less valuable to you than the people who came yesterday. Alisa: [00:29:19] That's right. Jillian: [00:29:22] So this might not work as well if you are a small shop, a small Shopify store, let's say. Alisa: [00:29:33] Getting into Etsy mode, I'm still going to stick with the phrase in exact match keywords. That's going to help us reach a new audience and then, it might make more sense to try to do an engagement audience. Alisa: [00:29:47] So, people who have engaged with pins that go to your site. Particularly if you have a lot of re-pins out there. You're probably going to get a bigger number that way and then, what else would I want to do? Alisa: [00:30:01] I think in that case where you don't have a lot, like you don't maybe have an email list, we'll say you don't have an email list, you don't have much of a visitor list. Alisa: [00:30:12] Phrase and engagement, and maybe try the broad match keywords. So that would be my three I would start with. Targeting your email list on Pinterest Jillian: [00:30:29] Okay. Now, if I do have, let's say, I happen to have a big email list, tell me what I could do with that. Alisa: [00:30:36] You could upload it and target those people who ever Pinterest could find. Jillian: [00:30:42] That's pretty interesting. I'm collecting emails on my site, let's say. So if I've been an Etsy shop member, I can't collect them on Etsy but let's say, I have a blog, which I highly recommend you do, that links to my Etsy shop. Jillian: [00:30:54] On my blog, I can collect email addresses. Again, you can do it with MiloTree. You can do it with a whole host of tools. You can give content away in exchange for their email address, whatever. Jillian: [00:31:06] Let's say I've got 40,000 email addresses. Alisa: [00:31:12] Awesome. My first question would be is it segmented at all? Jillian: [00:31:16] Let's say, and what that means is like I've tagged certain groups like maybe I collected a group of e-mails who loved my How to Clean Jewelry free content or something, like I know these people are interested in jewelry. Jillian: [00:31:33] I know this group is interested in scarves, let's say. Maybe I have added tags to those different emails, email addresses based on where they came from, how they got on my list. Alisa: [00:31:46] Yes, you can upload each of those separately. That's a different audience so then, you target smarter. Jillian: [00:31:52] So I've got my jewelry list, I've got my scarves list. Alisa: [00:31:55] You probably have a customer list too. Jillian: [00:31:58] Yes, definitely, who have actually made purchases. Alisa: [00:32:01] Every time you come out with a new item, you can promote that to them. Jillian: [00:32:05] So then I am going to upload these email address lists and then Pinterest is going to say "I know people's email addresses who are on Pinterest." Jillian: [00:32:15] If there's a match, if somebody is searching on Pinterest with the same email address that I have, I'm going to show them that promoted pin. Alisa: [00:32:25] That's right. Jillian: [00:32:27] And if they've purchased from me in the past, then chances are they might purchase from me again. And so I will put that in my, let's say, purchase email list, target and those people are probably the most valuable to me. Jillian: [00:32:42] That is incredibly cool. How have you found that working? Alisa: [00:32:47] It depends on the quality of the email list and what you're promoting. I always try everything. That's where I would start with the three. Alisa: [00:33:00] I would start with just a few to keep your budget down and then after a month or so, look at whichever one is not working as well as the other two. You can turn that one off and try something else. How long should you run ads on Pinterest? Jillian: [00:33:09] Okay. That's my question. How long does it take to learn? Alisa: [00:33:39] Count on about twice as long as other platforms. Jillian: [00:33:18] Because like Facebook, I've heard at least run them a week. Alisa: [00:33:20] Yes. I would go more than that for Pinterest. Jillian: [00:33:25] So you would go up to four weeks? Alisa: [00:33:28] You can tell in a couple days if it's just not going to get any impressions and then, you try something else. But as far as waiting to see about sales, yeah. Jillian: [00:33:37] And the one thing that I struggle with, I see my results, my early results, I want to get in there and I want to start mucking around. I want to start. It is hard. Jillian: [00:33:49] I want to let you know it is hard to watch that money going like you are spending. Every day seeing your bank account go down, and you're going, "Oh my God. It's just not working." Jillian: [00:34:02] I want to get in there too early and start turning ads off, turning ads on. And I kick myself. I really have to not look, force myself not to look at my results because my human nature is like I could figure this out. Bleeding money, how do you deal with that? Alisa: [00:34:24] I have the same issue. I mean if you're on Etsy, too, it's really hard because you're not seeing the conversion data. Alisa: [00:34:32] So on a site that you own, you can install pixels that will allow you to tell which promoted pins and which targeting is actually resulting in sign ups, resulting in purchases, resulting in add to cart, all these cool things. Jillian: [00:34:48] Can you explain what that means? Alisa: [00:34:50] Yeah. So when you install that conversion pixel on your site, all you're able to do at that point is basically track clicks and also keep track of the people who go to your website. Alisa: [00:35:05] So in your Pinterest ad dashboard, you're going to see conversions but you don't really know what that means. Was it converted to a click through to your website? Was it a sale? What was it? Alisa: [00:35:17] But if you do a little more advanced tracking, which I highly recommend for people who are going to spend a lot of money on promoted pins and/or who have a lot of products to sell and you really can't do it on a site like Etsy or Teachers Pay Teachers. Jillian: [00:35:32] Right, because you don't own that. Alisa: [00:35:35] So you'd want to do it on a store that you own. Unfortunately, I know that's not one of the options for everyone but if you can do that, then when you go to your ads dashboard, you're able to see over time what targeting does to impact your sales. Jillian: [00:35:51] Right. So when there is a sale, Pinterest can determine whether that sale came from that promoted pin so you're going to actually see, "Oh my God. I spent $20 on an ad but it drove $50 in sales." Alisa: [00:36:12] That's right. Jillian: [00:36:13] And that was good. That's worth investing more money in. Alisa: [00:36:18] Right. You can also do it with UTM codes. In Teachers Pay Teachers, they have a dashboard where you can see where the sales come in and you can see if there's a UTM code used. Alisa: [00:36:29] We can kind of figure it out that way but ideally, you want to be able to see it in the Pinterest ads dashboard if you can. I'll tell you what happens to me when I go in there, I had to do a little test to calm myself down. Alisa: [00:36:44] But when you go in and look, it'll be like a month ago, things were going along pretty good. And then, the last two weeks or so, it just tanks. It looks like you got no sales at all. Alisa: [00:36:56] But if you're patient and you wait a week or two and then you go back and screenshot that exact same time frame, you'll see the conversions were good all along in the past because of the way Pinterest tracks the conversion. Alisa: [00:37:12] If you saw the bracelet pin on April 1st and maybe you re-pinned it, then on, let's say, April 15th, you did a Google search and you ended up on that same bracelet page, then you bought it, Pinterest looks at that sale and says, "That was because of the promoted pin." Alisa: [00:37:35] It attributes that to April 1st, that day you acted on the pin. Not to April 15th." So on April 15th, you're looking at your ads dashboard and thinking nobody bought anything that day, but they did. It was just on April 1st to get credit. Understanding sales on Pinterest using Promoted Pins Alisa: [00:37:50] Got it. Jillian: [00:37:50] It's crazy but that plays into our little panic. Alisa: [00:37:55] Is this really working? Should I change it? Do I need to turn it off? Try to give it time. Go into it. I like how you said it's about learning so make a commitment that you're going to stick it out until you learn something. Jillian: [00:38:09] Yes. And a couple of other things: one, UTM parameters. I just want to say what they are. It's a unique URL. So I've got my URL to my bracelet. And then what I can do is I can add some code beyond just the regular Etsy URL that makes it a very specific URL. Jillian: [00:38:30] If somebody buys from that URL or comes to my site via that URL, I can get data on that specific URL which is going to land me on the same page, the same bracelet page but it's going to look different. Jillian: [00:38:44] I can tell where my traffic is coming from which is how you would describe it. If you don't know how to set up, Google it. Alisa: [00:38:52] It's really easy. You're right, and that's how we use it for Teachers Pay Teachers. But the limitation on that is if they don't purchase in that moment when they're using that UTM code, we aren't able to capture the sale. Alisa: [00:39:07] So if there's any way you can put that conversion tracking in that event tracking pixel on a website you own, that's what you want to do. Jillian: [00:39:16] Okay. Here's the other thing: Tell me if you think this is true which is you want your data to direct you to what is working. Jillian: [00:39:26] However, there are other times where, for example, we were running Facebook ads for MiloTree. We could not connect exactly how that sale came to our site but when we were running ads, our sales went up. Alisa: [00:39:44] Yeah, and I think a lot of people do it that way. Jillian: [00:39:46] So it's like it wasn't this direct. You want to be able to say ,"Wow, I read this ad. This ad led to this many sales. I can see that direct line. I could see the conversion pixel." But sometimes, the story is murkier. Alisa: [00:40:05] That is so true. Jillian: [00:40:07] So this is where by getting in there, experimenting and trying, you start to get a sixth sense. Do you agree? Alisa: [00:40:15] Yeah, I do. Jillian: [00:40:17] And so when you can't fully determine it, you have to look at it and say "Wow, I started ads on April 1st. My sales went up." I don't know. I can't tell you why or how that happened but they did so I'm going to keep running those ads or you can then do an experiment, turn off the ads and see if your sales drop. Alisa: [00:40:41] Yeah. And I think that's why it's important to not change anything else. If that's what you're relying on, then don't turn off your Facebook ads. Leave it all running to leave everything the same so you only change one item, and that's how you know it's working. Jillian: [00:40:57] And this is another piece of human nature that I fail this test and I have to like literally tie my hands. Jillian: [00:41:08] I wanna start changing more variables and then gets me in trouble because you want to only test one change at a time so that you can identify, "It was this, and I want to get in there and start changing audiences, whatever." And I then learned nothing. Jillian: [00:41:29] So I've spent a ton of money. Maybe I've gotten sales. Maybe I haven't. But at the end of the day, I know nothing. Alisa: [00:41:34] I know, like easier said than done. I totally understand. Jillian: [00:41:38] So if in fact, you're in this situation and you're like me in that you want to know immediately, you don't want to be kind of bleeding money, just know that your instincts are probably not going to help you. They might hurt you. Alisa: [00:41:53] Right. But over time, like you said, you will start to intuit it what's going to work, what is working and you'll be able to trust that a bit more. Jillian: [00:42:02] Exactly. Again, we talked and you were talking about promoted pins, do you recommend them? I am a small Etsy shop, and I sell bracelets, should I dig in, spend the time learn how to do this? Is it worth it? Alisa: [00:42:18] Yes, you should. Particularly, if you have tried advertising elsewhere and in it, the price has gone up. Alisa: [00:42:29] I wouldn't say if you've tried elsewhere and nothing works and you don't get any sales, then maybe there's a problem with the pricing, the presentation or something but if you're feeling priced out of other options for sure or if other things are working, you just want to try a new audience, yeah. Alisa: [00:42:46] You know your people are on Pinterest. You know you're getting sales from Pinterest. Yeah. Jillian: [00:42:52] And that is a really good point. I mean Pinterest's audience keeps growing, keeps evolving but if you are in that sweet spot of women who love beautiful things, who want to remodel their house. Isn't food like the number one category on Pinterest? Alisa: [00:43:11] I think so. Jillian: [00:43:15] Go where your people are. If they're not on Pinterest, don't advertise on Pinterest. But if on Facebook, there probably is that audience on Facebook Alisa: [00:43:26] Yeah. So if you know where your traffic comes from, if you know where your sales come from and you're seeing it's coming from Pinterest, obviously it's a good bet for you. Jillian: [00:43:36] Wow. I have learned so much. Jillian: [00:43:38] Dissect this with me: We ran two ads on Pinterest for MiloTree. They were traffic campaign ads which is what you recommend. One led to a blog post, and one led to our sign up page in our homepage. Jillian: [00:44:03] Our pin that led to a blog post, it was something like 10 Ways to Grow your Instagram Followers. It performed so much better than our pin and I think it was the same pin. Would that make sense? Alisa: [00:44:25] No. Jillian: [00:44:25] I know, then it was different pins. That's where, again, I have too many variables. The one that was like grow your social media followers, an email list or something that was more general that led directly to our home page did not perform anywhere near as well as our 10 Tips to Grow Instagram. Alisa: [00:44:42] Well, that didn't surprised me but let me ask you another question first. Jillian: [00:44:45] Go. Alisa: [00:44:46] When you say it didn't perform as well, what do you mean? Jillian: [00:44:49] Clicks. Alisa: [00:44:50] Okay, so what you really want to look at is conversions because if you think about it, people are going to click because they want to learn about 10 ways to make their Instagram better. But, does that mean that they're necessarily going to sign up your email list or sign up for your products? Not necessarily. Alisa: [00:45:06] You have two steps when you're doing that. They have to click on the pin. They have to go to the blog post, and they have to convert whereas if you're promoting a landing page with a sale sign up, definitely put a pin, they have to sign up. Alisa: [00:45:18] You have removed a step in between. I would guess that even if you got far fewer clicks to the landing page, you're probably still overall converted better than the blog post. Jillian: [00:45:29] Interesting because I think you're right. This is back, I don't know, maybe a year ago where I wasn't sophisticated to know this, and I was just looking at clicks. I have to check to make sure we have our conversion pixel on. I think we do. Alisa: [00:45:46] Okay, but remember, you can have your conversion pixel in there. It's tracking clicks. It's tracking traffic but you need to set up your event tracking in order to figure out what's really converting. Alisa: [00:46:00] It's going to depend so maybe your blog post converts amazingly well, the sign ups and then, that would be great. You should promote that. Alisa: [00:46:10] Maybe you could have a slide in for converting to sales. If your landing page converts ten times better than your blog post, then send them there. Jillian: [00:46:20] That's where I want to send them. I was just actually talking about Facebook funnels. What is your thought about setting up Pinterest funnels versus, I'm just going to advertise my bracelet? Are there Pinterest funnels like is that a thing? Sales funnels on Pinterest Alisa: [00:46:39] Yes, absolutely. So if you had a huge amount of traffic, you got a huge amount of engagement, you had just massive numbers going on, you could create a funnel exclusively in Pinterest. Alisa: [00:46:52] You could target a person who went to this blog post and then, target them with an ad that goes to the next blog post which is bringing them further down in the funnel. Alisa: [00:47:04] And then you could target the people who clicked on that pin with another ad that brings them to a landing page. So you could do that kind of all on Pinterest funnel if you had a huge audience. Alisa: [00:47:18] But, for most of us, what we're going to do for a funnel instead is to get them from Pinterest to our website to our e-mail list and then, we can work from there. Jillian: [00:47:28] So it's a way to drive email sign ups. Alisa: [00:47:32] Yeah. Jillian: [00:47:33] I'm just taking notes because this is so good. Jillian: [00:47:37] Okay. And then therefore sell them. The relationship that I can build once they've signed up for my list. Alisa: [00:47:43] That's right. Yes. Jillian: [00:47:44] So the final conversion probably then wouldn't happen on Pinterest. It would happen via the connection that we built. Alisa: [00:47:51] That's right. But if you had your event tracking set up on Pinterest and the conversion happened within a set period of time, you would be able to see that in your dashboard. Jillian: [00:48:00] Can you explain? So that means that Pinterest is watching, listening or tracking is a better word so that if in fact you've clicked on my pin, you've gone to my site and then ultimately, let's say, I put it for 30 days. 30 days later, you make a sale. Jillian: [00:48:17] I make a sale. You buy my product. Now, it might be that you're getting emails in the short term because I'm reaching out to you and telling you about my product. You make a purchase. Pinterest will say "Aha, that sale came from that pin." Alisa: [00:48:35] Yeah, that's right. I love the way that the Pinterest does that. It's not always that last touch attribute so it doesn't have to be that the last time before they bought was that they were on Pinterest. Alisa: [00:48:46] It's them kind of helping you see how it fits into your larger sales cycle. Jillian: [00:48:53] I love that. Alisa: [00:48:54] Yeah, me too. There are limitations though. Certain browsers will remove that tracking information, and certain ad blockers will remove it. Alisa: [00:49:01] You have to figure it's under reporting a little bit only because there's no way to get that information. Jillian: [00:49:08] And this is again where you get that sixth sense, and you start to like go ,"Well, I am getting sales even though it's not exactly showing me the direct path but there's something working there." Alisa: [00:49:25] That's right. Jillian: [00:49:26] Oh, gosh. We are going to have to do a part two to this because what I'm going to do is I'm going to use this information, and I am going to run some more ads, some more promoted pins and then I would love to check back in with you. Go over how that worked. Alisa: [00:49:46] It's a date. Jillian: [00:49:47] Is that a date? Alisa: [00:49:48] Yeah. Jillian: [00:49:48] And anybody else who wants to try, start with the first, the basic stuff that Alisa has talked about. Jillian: [00:49:56] Add a very simple campaign where you are doing a traffic campaign, you're targeting very few audiences, you're going to do five dollars a day and you're going to start collecting information. Jillian: [00:50:14] Start at your site, start at what is already selling and start promoting that. And in terms of imagery, do you then try different images and see which one of those is the best? Alisa: [00:50:31] Yes, you do. There are some suggestions for promoted pins like you should use a little bit of subtle branding so either your logo or your website. Then, you want to put it at the top, the bottom, in the middle so it doesn't get covered up by all the buttons. Text on image if it's not clear what it is. Alisa: [00:50:52] If you want to test images, you can put more than one image inside an ad group just like you do on Facebook. Alisa: [00:50:58] However, it does not test for you. On Facebook, if you have two ads in an ad group, it will figure out which one works best and show that one more. Pinterest, unfortunately, that does not work at this time so you could find that your pin that isn't doing very well is getting all the impressions and not converting; and the other one that maybe could do really well isn't. You have to break it out. You have to do two different ad groups. Jillian: [00:51:27] Got it. There is a lot of branching. I'm willing to dig in. Alisa: [00:51:35] Yeah, which is probably why you start with one or two products. Otherwise, it becomes unwieldy. Where are Promoted Pins on Pinterest heading? Jillian: [00:51:42] Totally. Where do you see promoted pins going? Alisa: [00:51:45] I love where they're going. They just released a brand new reporting dashboard which I adore. Alisa: [00:51:52] Because, the way that I run pins, I might have, like I said, 14 different ad groups. If I want to see what's working with this one piece of content, now, I can just search for that one piece of content. It will pull everything out of all the groups. Alisa: [00:52:05] It shows me everything I need. Love it. So their reporting is top notch, and they've put a lot into that. I appreciate that. Alisa: [00:52:14] The other thing that I can see coming is more targeting. We have some really great targeting options now but I think they're going to give us more because they learn so much about us. Alisa: [00:52:28] They learn so much about us that they could do more. Alisa: [00:52:31] They've been talking about doing like column personas so targeting like new parents, people getting ready to move or people in certain life stages. I'm anxious for that. They've been talking about that for a while. Jillian: [00:52:45] And are they look alike audiences? Act alike audiences on Pinterest Alisa: [00:52:47] Yeah, they call them "act alike." So, if you start running an audience ad like to your email list, and it's doing really well but you're just not getting enough impressions, definitely try an "act alike" on whatever audience works. Jillian: [00:53:00] And again, the beauty of that is that Pinterest understands your email list and then can create an audience that looks like your email list but isn't your email list and usually, that audience is bigger. Alisa: [00:53:14] Yes, it's always bigger even if you choose the one percent similarity. Jillian: [00:53:18] It's so true. Alisa: [00:53:19] 720,000 people or something big. Jillian: [00:53:23] Exactly, and like for me, I have found that's the power. That was the power of Facebook for us. It's the look alike audience . I haven't tried that yet on Pinterest. Alisa: [00:53:31] Yeah. I think that the challenge there, that what I have seen, is if you have a really tiny source audience. Alisa: [00:53:37] Let's say, your email list converts or works really well as an ad but it's only 3,000 people. So then if you're asking Pinterest to match your 3,000 with 720 million on their platform, that's a lot to ask. It may not be completely relevant. Alisa: [00:53:59] What I would do if that was the case, if I had a small audience source audience, I would add on top of that a couple of keywords. I try to make it a little bit more relevant for people. Jillian: [00:54:10] So you're kind of telling Pinterest here's my email list, and Pinterest is inferring stuff from these people. Jillian: [00:54:19] Let's say they're all married. Pinterest now knows that they're all married but if you say crafts or jewelry, then you go "Pinterest now has two pieces of data." Jillian: [00:54:32] They know that audience is all married, and they like jewelry so when they're building their audience for you, they can at least have more information. Alisa: [00:54:42] Yes, I like to give them help because that's a lot to ask. Jillian: [00:54:45] It is a lot to ask. That's terrific. And then explain how people can reach out to you like via Tailwind. Jillian: [00:54:52] Remember, Tailwind, again, we'd be lost without it. It's our scheduling service. We use it for Pinterest. We use it every single day. It's terrific. Definitely check it out. Jillian: [00:55:06] So how can people reach out to you via Tailwind or via Alisa Meredith Marketing? Alisa: [00:55:12] Yes, you can reach me on Twitter. It's a great place to find me. It's just @AlisaMMeredith. That's the same on Pinterest, Instagram. Tailwind, you can reach me at alisa@tailwindapp.com. Jillian: [00:55:29] Awesome. Well, Alisa, thank you so much for being on the show. I'm taking notes. I've got like two pages of notes just talking to you. Alisa: [00:55:38] I'm so excited to see what you do. Jillian: [00:55:41] Yes, I will be reporting back to you. Alisa: [00:55:42] Thank you. Jillian: [00:55:43] Alright. Thank you again. Alisa: [00:55:45] Yeah, my pleasure. Thank you. How to get free followers on Instagram fast Jillian: [00:54:55] Well, if you've got two minutes, I've got a product for you. It's MiloTree. Jillian: [00:54:59] MiloTree is a smart popup slider that you install on your site, and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. Jillian: [00:55:14] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google friendly on mobile and desktop. Jillian: [00:55:27] We show a Google friendly popup on desktop and a smaller Google friendly popup on mobile. Check it out. Sign up today and get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

It’s the battle of the calendars! Margaret swears by her hardcover Book of Meg, but tends to forget a birthday party once in a while. Amy swears by her online systems, until her phone takes the initiative of entering an event in Greenwich Mean Time. Neither system is perfect, but which is better? In this episode, we talk strategies for managing our families’ busy lives- and for handing at least some of that responsibility back to our kids.  For a personalized, hardcover Book of Meg with the exact kind of pages she wants inside, Margaret uses Erin Condren Life Planners. For keeping the two hundred things she needs to remember later in a findable place, Amy uses two apps on her desktop and phone: Evernote and Workflowy. Kimberlee over at The Peaceful Mom has a great how-to post for Evernote newbies here, and Workflowy has an introductory video here. Other takes on this topic we mention in this episode: Michael Grothaus for Fast Company: What Happened When I Ditched My Smartphone for a Paper Planner Ferris Jabr for Scientific American: The Reading Brain in the Digital Age: The Science of Paper versus Screens for handing some organizational responsibilities back to older kids: Smart But Scattered: Teens, by Richard Guare and Peg Dawson Today’s episode is brought to you by Evernote, the app Amy swears by for keeping soccer schedules, flight confirmations, blood types, and what-was-that-place-again at her fingertips and searchable wherever she goes. Evernote Premium lets you search PDF text, so even if you are more of a dumper than a file-er, you’ll always be able to find what you need within seconds. Get a free month of Evernote Premium with our affiliate code: bit.ly/evernotefresh. Have a product or brand you’d like to hear on the podcast? Email us at info (at) whatfreshhellpodcast.com and we’ll send you our (quite reasonable) rates!       Learn more about your ad choices. Visit megaphone.fm/adchoices

Set your watch to Greenwich Mean Time, it's time to re-watch the second instalment of Thor, it's The Dark World!  We're taking a trip to Asgard, and a few other worlds along the way through some rather large holes in the sky, and ask the important questions like 'What's the point of this movie?' and 'Why do so many things make no sense?' Please come back for Captain America: The Winter Solider, we promise things will get good again soon... As ever, A Marvellous Lunch Break is from Dan Preston, Anna Harrison and Martin Carter

The astronauts levitated cells with magnets this week and learned how to maximize their space exercise. In case you didn't know, the crew sets their clocks to Greenwich Mean Time.

Stream episodes on demand from www.bitesz.com and www.spacetimewithstuartgary.com (both mobile friendly). *New gravity hypothesis could explain dark matter and dark energy A new hypothesis of gravity might explain dark matter and dark energy – the two biggest mysteries in science today. The new idea – called Emergent gravity -- appears to explain the exact same deviation in the motions of stars in galaxies that are usually explained by inserting dark matter in the theory. *Novae are the main source of Lithium in the universe A new study has discovered that most of the lithium in the universe is made in exploding stars called novae. The findings are based on observations of an unusually long and bright nova Sagittarii 2015 N.2 which occurred last year. *A new more detailed map of the galaxy Scientists have created one of the most detailed maps ever of our Milky Way Galaxy. The survey known as HI4PI -- examined neutral atomic hydrogen—the most abundant element in the universe and the main component of stars and galaxies. *November 15th’s super close supermoon The full Moon on Tuesday, November 15th, will be a little bigger and brighter than normal, because on that day the Moon will be closer to Earth than it’s been in nearly 69 years. At 22:23 Australian Eastern Daylight Time --11:23 Greenwich Mean Time -- the centres of the Moon and Earth will be just 356,509 kilometres apart. If you're enjoying SpaceTime, please help out by sharing and telling your friends. The best recommendation I can get is one from you. Thank you... #astronomy #space #technology #science #news #supermoon #darkmatter #gravity  Learn more about your ad choices. Visit megaphone.fm/adchoices Support this show http://supporter.acast.com/spacetime. See acast.com/privacy for privacy and opt-out information.

The hundred and sixty-ninth episode of Hand Of Pod is going online rather late this week, mostly because Sam's computer was out of order for a while, delaying the editing process. In it, Sam and Andrés discuss River Plate's long-awaited return to international glory, after they claimed their first international trophy in seventeen years by winning the Copa Sudamericana (the continent's second most important competition) on Wednesday night. What should River aim at next year, and would this highly successful 2014 have been possible had the club not been relegated in 2011, among other considerations? We then move our focus to preview Sunday's two league title deciders, as leaders Racing host Godoy Cruz and second-placed River (them again) visit Quilmes. Is there any chance at all that Racing will do a Racing and cock it up? Could River complete an unlikely double? Sunday's matches both kick off at 8:30pm Argentine time (11:30pm Greenwich Mean Time), and we'll be back late next week to fill you in on what happens.

Send me your stuff for the fifth anniversary show that’s running on September 14th. Get it to me by 4pm Greenwich Mean Time on September 13th! Have fun!

      new episoide next week   Out by october 6 th   Bought new computer not nearly as good as my  old one       SEALAND           From Wikipedia, the free encyclopedia Jump to: navigation, search Principality of SealandMicronation Flag Coat of arms Motto: E Mare LibertasFrom the sea, Freedom Anthem: E Mare Libertas by Basil Simonenko Sealand from above Status Current Capital HM Fort Roughs[1] Official languages English[2] Demonym Sealander, Sealandic[3] Organizational structure Oligarchy, Constitutional monarchy  -  Prince Michael[4] Establishment  -  Declared 2 September 1967[5]  Area claimed  -  Total 0.025 km2 (All livable space)[3] 0 sq mi Population  -  estimate 50+ (2013)[6] Claimed GDP (nominal) estimate  -  Total US$600,000  -  Per capita US$22,200[5] Purported Currency Sealand dollar(pegged with the USD)[7] Time zone GMT[8] Websitehttp://www.sealandgov.org The Principality of Sealand is a micronation located in the North Sea. Its mass consists of what was HM Fort Roughs, a former Second World War Maunsell Sea Fort, off the coast of Suffolk, England, United Kingdom.[1][9] While it has been described as the world's smallest country,[10] or the world's smallest nation,[11] Sealand is not recognised by any established sovereign state, although Sealand's government claims it has been de facto recognised by the United Kingdom (after an English court ruled it did not have jurisdiction over Sealand as territorial water limitations were defined at the time)[1] and Germany (see below). Since 1967 the facility has been occupied by family and associates of Paddy Roy Bates, who claim that it is an independent sovereign state.[1] Bates seized it from a group of pirate radio broadcasters in 1967 with the intention of setting up his own station at the site.[12] He attempted to establish Sealand as a nation-state in 1975 with the writing of a national constitution and establishment of other national symbols.[1] Bates moved to mainland Essex when he became elderly, naming his son Michael regent. Bates died in October 2012 at the age of 91.[13]     One of the other platforms which guarded a port           Sealand     PALM ISLAND   Beginning in 2001, three man-made islands in the form of palm trees are being constructed off the coast of the Emirate of Dubai. The islands consist of Palm Jumeirah, the smallest island, Jebel Ali, and Palm Deira, the largest island. These projects are only possible due to a topographic feature: the shallow, coastal sea in the Persian Gulf reaches far into the open sea, reducing the water depth. With a planned area of 50 square kilometres (km²) Palm Deira will be 25 times larger than Monaco upon completion.         the summer of 2007. In total, the Palm Islands house 60 luxury hotels, 4,000 residential villas, 1,000 water homes, 5,000 shoreline apartments and multiple marinas, restaurants, shopping malls, sports facilities, health spas, cinemas and dive sites, according   https://www.youtube.com/watch?v=cWElZICyBns         just great pic  o bishop rock lighthouse         Pitcain Islands With a population of only around fifty, the people of Pitcairn are descended from the mutineers of HMAV Bounty and their Tahitian companions. Pitcairn Island is approximately 3.2km (2 miles) long and 1.6km (1 mile) wide with the capital Adamstown located above Bounty Bay and accessed by the aptly named road, "The Hill of Difficulty".   http://www.government.pn/index.php Wreck of the Bounty       Stamps  Pitcairn Island Honey Bees Please Note: All prices are in New Zealand Dollars 20c, $1.00, $1.80, $3.00 Single Set $6.00 Sheetlet $1.00First Day Cover $6.60       Bishop rock Bishop Rock Lighthouse, the second tallest     after the      Eddystone     Lighthouse,           is often referred to as "King of the     Lighthouses" and it is an impressive structure. It stands on a rock ledge 46m long by 16m wide, 4     miles west of the Scilly Isles. The rocks rise sheer from the seabed 45m     below.    http://www.photographers-resource.co.uk/A_heritage/Lighthouses/LG2_EW/Bishop_Rock_Lighthouse.htm       Picture by Richard Knites     Lighthouse information Grid       Name: Bishop Rock Lighthouse,     Isles of Scilly, Cornwall     Current status:     Currently in use     Geographic Position: 49 52.3 N 06 26.7 W     Grid Reference: SV807065 Ceremonial County: Cornwall         Appearance:     Tall granite tower with helipad on top     Round granite tower, incorporating keeper's quarters, with lantern and a     helipad built above the lantern. Tower is unpainted grey stone, lantern and     helipad painted white. Map     Link:     maps               StreetMap Aerial photo:       Other photos: Photo       Photo.     Originally built:     1847 of iron but washed away     Current lighthouse built:     1851, first lit 1858, encased and extended after 1881     Height of Tower: 49m   167ft     Height of light above mean sea level: 44m   114ft     Character of light: 2     White Group Flashes Every 15 Seconds     Character of fog signal: Fog     signal discontinued 2007      was     one long and one short blast every 90 seconds     Range of light: 24     miles     Owned / run by: Trinity House     Getting there:   Access:   Website:     TH Other Useful Websites: Wiki  Routes:   Other Relevant pages: For more articles, lists and other information     see the                 Lighthouses Section      Lighthouse Map of England and Wales          Featured List of     Lighthouses - England and Wales             List of Minor Lighthouses and Lights - England and Wales             Notes:  

Holy shit, Episode 100! We received a ton of amazing voicemails from our listeners, friends, villains and peers and we play them throughout the show and relive some of the best memories from our previous 99 Episodes. We would like to thank everyone -- whether you’ve listened to a single episode or followed us from the very beginning. It means a lot to all of us! On this momentous show, we interview Matt Kennedy of Astron-6 and star of Trick or Treat Radio favorites Manborg and Fathers Day! We also unveil the much ballyhooed Felt Fiction (that's muppet slash fiction folks) So grab your smoothies and strap on for 100! Thank you! Really, truly, thank you! Topics discussed: Manborg, MalcolmZero, incriminating Ravenshadow photos, clip shows, Sex Criminals, Cult of Muscle, Benedict Cummabunch, The Southern Revenger’s Sodomy Bots, Robert Hunter, Hawkeye, Brainscan, nose raping, El Goro and Talk Without Rhythm, Astron-6, getting stuck in a walk in freezer, The Raid, infamous Rock & Shock table, The Origin of Astron-6, Weird Science, Steven Kostanski, Canadian theater chains, Magic, Taxidermia, Fathers Day, common Skype names, 43, Adam Brooks, Unforgiven & Star Wars, Number One Man, screening your calls from QT, the dubbing In Suspiria, smoothies, filming in green screen, The Editor, Boston Underground Film Festival, The Aquabats, train photographs, Raiders of Atlantis, come-up-a-since, Sir Isaac, Shawarma, Lew Zealand, Death Rattle, Ding Dongs, Journey To The West: Conquering the Demons, The Deadites, the original show format, what OG means, Jodorowsky’s Dune, Fireman Kickstarter, Hobo with a Shotgun, Miami Connection, Indiegogo, Chris Fuchman, learning how to act, Eli Roth’s The Clown, father rape, Podcasting, Independence Day, Astron-6 and Troma story, Guy Maddin, Ace Ventura Pet Detective, the highest grossing movie ever!, Wolfcop, recording movies on VHS, This Old House, Felt Fiction, getting cut out of Rob Zombie films, Mill Creeps, Conor Sweeney, Udo Kier, 80's video labels, Soska Sister’s upcoming film Vendetta, Mike Allred, late night cable show, favorite and least favorite films reviewed, Gialli, smoothies, editing, movie poster... trailer... movie. Dear God No!, Greenwich Mean Time, porn on your phone, Grindhouse movies, Yeti hunting, TeleFim Micro Budget, Reverend Scott, Nytmare, Pantera, Chupacabra, Matthew Kennedy, arts funding in Canada, Beaver McD vs. Captain Insidious, Jay in studio, our favorite moments, Robert Rodriguez comic influence, RA Salvatore, Myra's cake voicemail, Bill By Force appearances, Maniac -- original and the remake, taking hostages, The Strange Color of Your Body’s Tears, Lloyd Kaufman endorsements, Michael Ravenshadow 8X10s, and free Health Care.Support the show (https://www.patreon.com/trickortreatradio)

You've heard of Greenwich Mean Time and Daylight Saving Time...but, Dave Time? It's an invention of one Dublin man. Actually, it's not, it's just that he's late all the time. Then there's the story of his granny checking out who he's sleeping with...

London is, quite simply, an amazing city: a meltingpot of cultures and experiences. It’s the home of dozens of world-class galleries as well as boasting thousands of excellent restaurants, theatres, fashion houses and attractions. London is a sprawling metropolis that grew up along the banks of the River Thames, which weaves through the city like a serpent. The M25 motorway marks the outermost boundaries of the city, but most of the city's attractions are a lot more central. Westminster Abbey, the Houses of Parliament and Big Ben are located on the northern bank of the river, with the London Eye and the aquarium just on the other side. A wander along Southbank will take you past a wide variety of theatres and galleries, and you’ll soon see the Tower of London (on the north side) and Tower Bridge. From Big Ben, Mayfair and Hyde Park are to the west, Regent's Park is to the northwest, the City of London is along the river to the east, and Greenwich (of Greenwich Mean Time fame) is to the southeast. For more, please visit http://indietravelpodcast.com/europe/england or http://indietravelpodcast.com/england/london-travel-guide/

Today, in another in an apparently long series of rambles, I'm contemplating when and how we know when our students are truly thinking globally. The iConnectiLearn ning (http://iconnectilearn.ning.com/), is referenced, where charter schools and other innovators in Kansas public education are invited to connect and learn! Likewise, is it truly when Greenwich Mean Time is internalized? Or is it something else? I'm still thinking...

Greenwich Mean Time by Marc West Chookosaur & Queen Bees by Tilly Boleyn News by Patrick Ruby - Liquid Telescopes - Arctic Spring - Fresh Air - Nano-squids - Bad news for girls - Picky-eating kids - Pygmy pandas Presented by Ed Pollitt Produced by Ed Pollitt & Tilly Boleyn Music: "Greenwich Mean Time Machine" by Mark Mitchell, "Space" by James Singer