301: The Redirect

Since January, many have seen differences in traffic vs. rankings (going up), but impressions and clicks are decreasing. How is AI impacting search results, and how do you pivot? We discuss this transition and how to alter your tactics for your digital strategy.

In this episode, we dive into the latest developments in the world of search and AI, focusing on Google's Search Generative Experience (SGE) and OpenAI's ChatGPT-4.0. We'll explore the current issues with Google's SGE, including how it's causing disruptions in search results and impacting organic traffic for businesses. We'll discuss the challenges and opportunities this shift presents, particularly for small businesses relying on SEO.

In the podcast "Google Core 2024 & Why SEO Will Never Die," hosts Gary and Dwight explore the implications of Google's latest core update and discuss why SEO remains essential due to Google's ongoing changes to optimize ad revenue. They emphasize the need for businesses to focus on building user-centric websites and strong brands, with SEO as a strategic supplement.

One month following Google's March 2024 Core Update, the digital landscape has experienced significant SERP (Search Engine Results Page) volatility. This article examines the fluctuations over the past 30 days, identifying which sectors have been most impacted. As we navigate through these changes, it's crucial for businesses and content creators to adapt their strategies to maintain and enhance their online visibility. To remain relevant in the face of these algorithm updates, it's essential to balance "needs vs wants" when communicating with your web development or SEO agency. This approach ensures that your digital efforts are both practical and aligned with your long-term goals. Specifically, for those in the wedding DJ industry looking to differentiate themselves for SEO success and consumer lead generation

With the digital landscape shifting under the feet of content creators, marketers, and webmasters, this episode offers timely insights into how the update is reshaping online visibility and search engine rankings. We'll dissect the 2024 Core update's early impacts, identifying who's winning and who's losing in the SEO game and tips on what to do now.

Discover the top 10 reasons why schema markup is essential for enhancing your website's SEO, visibility, and user engagement. Implementing schema markup is a strategic move that can significantly enhance your website's interaction with search engines and users alike, leading to better visibility, higher engagement, and ultimately, improved business outcomes.

Google's Gemini AI spotlights privacy concerns, urging careful consideration of data shared with AI, including company websites. It's vital to scrutinize permissions and confidentiality measures to prevent unwanted AI access to sensitive information. Discussing these issues is crucial for awareness and safeguarding data security in the evolving AI landscape. Today, we discuss this concern and how everyone needs to note what they permit and the confidentiality processes in a business so AI doesn't slurp data you don't want them to. Follow us on social: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Visit our ⁠⁠⁠⁠website⁠⁠⁠⁠!

Perfect Afternoon's Dwight, Gary, and Jailyn hopped on a quick call to discuss the tech industry's evolution with Apple releasing a new 3D camera and the changes released on Google Search Console. If you find value in this episode, don't forget to subscribe and leave a review Follow us on social: ⁠⁠⁠Facebook⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ Visit our ⁠⁠⁠website⁠⁠⁠!

In today's challenging SEO landscape, both businesses and freelancers must juggle multiple roles and stay updated with evolving trends, often handling tasks that would usually be spread across a team. Recognizing the complexity of this field, the article emphasizes the necessity of a comprehensive SEO Toolkit for anyone in digital marketing. It provides a curated list of essential tools and resources invaluable for SEO entrepreneurs, aiming to ease the journey and increase rewards.

GA4 can significantly enrich your data analysis, but it's not without its pitfalls. Navigating GA4's robust landscape requires a keen eye for detail and an understanding of its intricacies to fully harness its power. Here, we'll delve into seven pivotal areas where mistakes commonly occur and how you can adeptly sidestep them.

Have you made the switch from Universal Analytics, but not sure of all the features or mistakes to avoid. Today we'll help to recap important points and must-do items.

In the ever-evolving digital landscape, AI bots have become ubiquitous website visitors. While often beneficial, AI bots can sometimes pose threats, making it essential for website administrators to understand their roles and implications. In this latest podcast episode, our founder, Dwight, speaks deeper into this topic, offering insights and recommendations on managing AI bots effectively. If you find value in this episode, don't forget to subscribe and leave a review. Follow us on social: ⁠⁠Facebook⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ Visit our ⁠⁠website⁠⁠!

Benchmarking your performance is essential, so looking at your main competitors and seeing industry performance averages during a social media audit helps you understand and drill down the exact growth numbers you need to grow your business correctly. In this episode, our marketing team breaks down important elements of a social media audit and what you should look for when conducting it. If you find value in this episode, don't forget to subscribe and leave a review. Follow us on social: ⁠⁠⁠Facebook⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ Visit our ⁠⁠⁠website⁠⁠⁠!

We're diving deep into seven game-changing digital marketing tips every business needs in its toolkit. Join Dwight and Jailyn as they unpack these insights, spanning from SEO and content marketing to the realms of social media and email marketing. Whether you're just beginning your digital journey or fine-tuning an existing strategy, this episode promises insights to elevate your online presence. So, tune in, grab your notepad, and revolutionize your digital marketing game! If you find value in this episode, don't forget to subscribe and leave a review. Follow us on social: Facebook Instagram LinkedIn Visit our website!

Our Marketing Manager Jailyn dives deep into the heart of HubSpot's Flywheel model and uncovers its emphasis on the customer journey. Today, the entire lifecycle of a customer, from the first point of contact to post-purchase interactions, plays a critical role in business growth. We'll explore how the Flywheel model revolutionizes how businesses approach customer relations, pivoting from a purely transactional mindset to prioritizing the client experience at every turn. This episode is a treasure trove of insights for businesses aiming to build lasting, meaningful connections with their customers. Tune in to discover how to turn delighted customers into your most potent promoters. Follow us on social: Facebook Instagram LinkedIn Visit our website!

In today's episode, we're diving deep into one of the year's most anticipated events: HubSpot's INBOUND conference. Every year, INBOUND brings together industry professionals and innovative thinkers to share, inspire, and reshape the world of marketing & sales. Whether you attended INBOUND and are looking for a recap or missed out and want the key takeaways, this episode has insights and three takeaways from our marketing manager. Tune in and get ready to be inspired! Remember, the world of digital marketing is ever-evolving, and staying updated is the key. And if you enjoyed our episode, don't forget to subscribe, rate, and share with your network. Follow us on social: Facebook Instagram LinkedIn Visit our website!

The holiday season is upon us and if you've not already outlined your game plan for your website, there is never a better time then now! Today we go over 5 core parts to review with your website property and important SEO tips to get you prepped for holiday traffic, leads and sales.

When is the last you really took an objective look at your online presence? Do you know who your competition really is, and why? Have you walked through your value proposition and do you communicate it clearly? Today we discuss how to embark on a digital health check and include a handy-dandy checklist you can use.

How many times have you clicked a link only to taken to a "404 Page Not Found" or, to a page you didn't expect? 301 redirects are important to getting old content recognized and found the way you intended. Many rebuilds and relaunched websites run into these problems and we got a few tips on how what redirects are and how to use them.

In this episode of the Perfect Afternoon Morning Show, we journey into the groundbreaking realm of AI-driven content creation. How can artificial intelligence revolutionize how we craft website content, and is there a place for human touch in this automated era? Whether you're a tech enthusiast or a content creator wondering about the next big thing, we've got you covered. Plus, we tackle the big question: Does AI compromise authenticity? Join us for a blend of tech insights and a glimpse into the fascinating future of website writing. Don't miss out on this blend of innovation and inspiration!

Diving headfirst into a website redesign can be daunting, but there are a lot of opportunities behind it. Join us in this episode to discuss the critical pre-redesign considerations every site owner must know. From having the right team to assist and understand the importance of site optimization for swift load times to exploring the landscape of newer software tools that promise agility and adaptability. We'll break down the essentials, ensuring your redesigned website doesn't just look better but performs better too. Don't hit 'refresh' on your website without tuning in first!

Perfect Afternoon's founder, Dwight Zahringer, gives his assessment and recommendations on WooCommerce, one of WordPress's most popular open-source e-commerce plugins.

New to version 21.0 Yoast introduces AI for your title and meta descriptions. Is it any good and how can :"auto-applying" all features help or hinder your website optimization? Today we dig a little further and offer some nifty tips on how you can make this a part of your marketing mix.

Old, old pages on your website seem irrelevant? CNET thought so and was "called out" for deleting many to help influence Google rankings. Good idea, or no? Google's Danny Sullivan throws his input along with PA's founder, Dwight Zahringer, giving his assessment on what he'd recommend. In addition discussed is the evolution of AI and what he sees as SEO being largely driven to "optimize" websites' based on live-fed metrics by the "machine".

Google Search Console is one of the internet giant's most versatile tools, providing users with a suite of options to help keep their website healthy and monitor its successes in search results. In this week's episode, Dwight and SEO Strategist Gary Jones discuss the best uses for Google Search Console in 2023, and why you should add GSC to your list of tools if you haven't already done so.

Owning vs renting a website is a major decision all businesses, whether small or large, have to make. The choice needs to be made early as it will shape your web marketing strategy and, ultimately, impact your balance sheet for years to come. Both come with viable options, including the chance to keep your investment to a minimum with the technical aspects covered by those handling the monthly maintenance. But this approach also leaves you with strict limits on what you own and what is in your control. In this week's episode, Dwight and Sales Manager Danielle Wisneski discuss the impact of SASS vs. Custom Website Development and how they stack up when deciding whether Owning vs Renting a website will be the best path for your business.

Soon, businesses will need to start preparing for the end of Google Analytics 3 and transitioning to GA4 before July 1, 2023. That is the date when the internet giant will be shutting down full support, and standard Universal Analytics properties will stop processing data. It can seem daunting to learn a new platform, with GA4 providing a brand-new UI interface and different insights into how a user interacts and engages with your website. But May will be the perfect month to make the big move and learn how the new Google Analytics works and functions. In this week's episode, Dwight and Gary discuss the key elements that make Google's new analytics tool and why businesses should focus less on bounce rates and more on engaged sessions.

Each person involved in creating the plan may have different ideas of what foundational marketing strategies to use. Our team at Trademark Productions focuses on strategies from an inbound marketing approach. Doing so allows us to prioritize intentional and helpful efforts at every stage of the customer journey to establish ourselves as a reliable and indispensable asset to our partners. In this week's podcast episode, Marketing Manager Jailyn and Digital Marketing Specialist Allie share our top 5 foundational marketing strategies, starting with the 4 Ps of Marketing to help create a well-rounded marketing plan.

A marketing plan is vital and serves as the foundation for your business. With a marketing plan, you define your target market and customers, how your business stands in the industry and against competitors, and set goals and outline the strategies to achieve them. In this week's episode, Marketing Manager Jailyn and Digital Marketing Specialist Allie share the key elements of a marketing plan, including setting SMART goals, KPIs, brand personas and more.

March's Google Core Update was released halfway through the month, creating some large ripples for those eagerly monitoring for changes to the company's all-important search algorithm. And while the rollout is now complete, it will take weeks to analyze and work out the full effects of what has been adjusted and changed. Based on recent chatter, the latest core update has been impactful, with a broad realignment of keyword rankings and traffic dips across many of the biggest business niches. SEO experts say that now is an excellent time to start looking through your data to see how your website has been affected. In this week's episode, Dwight and Gary discuss the impact of Google Core Updates and what they mean for those planning their website growth strategy in 2023.

As businesses rely more on social media to reach their customers, platforms have been fulfilling this need by offering creator resources, like Facebook's Creator Studio. Since the rebranding of Facebook to Meta and the changing needs of business resources, Creator Studio will be sunset and replaced with the revamped Meta Business Suite. In this week's episode, Marketing Manager Jailyn and Digital Marketing Specialist Allie discuss the differences between the two in-platform creator resources and the improvements that creators can expect.

Software patents are intellectual property (IP) that gives the holder exclusive rights to an invention or innovation in software. The government grants software patents to the inventor or creator of a new and useful software invention, which grants them exclusive rights to prevent others from making, using, selling, or importing that invention for a set period of time, typically 20 years from the filing date of the patent application. In this solo episode, Dwight discusses everything related to software patents and IPs and the pros and cons of establishing one for your business. Tune in now to see if this is something you should consider.

Since COVID-19, the workforce has drastically change with allowing permanent remote work and working from anywhere in the world. This change opens up a lot of opportunities for applicants and also for employers out there to find new candidates outside of their "normal" region. In this episode, our founder, Dwight Zahringer, focuses on the interviewing process. He shares his fair share of experience, how to make the application look genuine and rise to the top, and tips for interviewing for a job for you to make a very strong first impression, including being flexible and a good human. Tune in to hear more tips!

Artificial intelligence (AI) is revolutionizing many industries by automating processes, increasing efficiency, and improving decision-making. As AI advances, it is likely to have an even greater impact on how businesses operate. In this episode, Dwight, SEO Strategist Gary Jones, and Sales Manager Danielle Wisneski discuss ChatGPT and AI's influences within the tech and digital industries.

Website design is essential when considering a new or rebuilt website, but within that process, you should also consider the user's experience with UX/UI testing. User Experience (UX) is essentially how a user interacts with anything online, the ease of doing so, and enjoyment from the website features, while User Interface (UI) is any digital layout intended for users to interact with – think dashboards, apps, and websites. In this episode, Dwight talks with our Chief Operating Officer, Tyler Fraser, about how UX/UI is critical in our website design process and why the data from testing allows you to design a better user experience.

In the digital world, search engine optimization (SEO) remains a hot topic that is fiercely debated, and its secrets jealously guarded. Whether your goal is to generate fresh leads or boost traffic to your site, you need to know the latest rules and guidelines touted by the leading search engines and aggregators. But what happens when the unthinkable happens, and you find yourself looking at leaked code and technical data from the fourth-largest search engine in the world? In this week's episode, Dwight and Gary discuss the impact of the Yandex code leak and what it means for those planning for a busy 2023 in the SEO space.

TM's Dwight and Jailyn discuss the most important factor in how you can tell if your Facebook Page is in fact a Facebook Gray account. Listen in!

As we return to a full in-house agency our founder, Dwight Zahringer, wanted to express what we are doing to be a better vendor. What in specific are we doing, how will we be accountable, and what creative solutions we'll bring to the table.

Today’s episode is with Barry Winfree of Bluestar Detroit. An established 20-year business that has been through brick and mortar and found a sweet spot in corporate catering. Barry speaks of his evolution in the restaurant and catering industry and how he came to settle into business catering in specific. We touched on how restaurant apps are popular now as they make upon for lost revenue but, come at a price. Many can charge upwards of 30% that can cut deeply into your margin. Barry agreed that the online space has to complement virtually business anymore. He added that learning all about the new and hot marketing tools and resources can also carry a burden for any business owner.

We've come across a trove of 10-year old podcasts and decided to make a series entitled "throwback Thursdays". Today we'll start with Neil Patel, New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web. In this podcast we go over SEO, servicing large clients, link building and PPC (not what you think). It's an interesting conversation as you think how things have changed for us in marketing and SEO over the past decade comparing what has changed, evolved, and is no longer applicable. Enjoy!

The “web” is what we build and market businesses on, or in. It’s evolved dramatically and we’ve had to navigate this however, many principals remain the same. During this pandemic, there will be vacancies from layoffs and a whole new set of problems. How do you stand out? Our founder, Dwight Z, provides some tips on how to ace the interview and also talks about how a potential employer and staff may view you. It's more about enriching your opportunities when you get into the "asset" mindset. If you are interested in scoring some digital agency interviewing tips then listen on.

Since the COVID19 pandemic, our state of Michigan closed up shop for 98% of us on March 17th, 2020. This has forced many businesses to transition to how they do business. In the case of Armen Darakjian, his beautiful storefront in the high-rent district of Birmingham, MI., was forced to close as well. Armen made the simple transition over to using his strong following and connections in social media. IG Live streams, Zoom meetings, and aggressive posting and creative promotions have helped him maintain authority in his segment that has transitioned to strong sales.

Google announced one of its largest updates to date: the Google BERT Update, which will affect nearly everyone, so tune in around as Jailyn and Morgan explain what BERT means for the future of search

Whether you are a startup company with a brand new website or an enterprise company with a seasoned website, learning about plugins will help to keep your website fresh and fast while keeping up with the technological wave. Join Jailyn and Morgan as they discuss the five best free & paid WordPress plugins that TM recommends for WordPress builds.

In this episode of the 301: The Redirect Podcast, TM's President, Dwight, discusses the long-term advantages of choosing a team of web developers at an agency instead of a freelance web developer.

In this week's podcast, Dwight is back to discuss the importance of doing proper research and having an abundance of data to go from before beginning new business ventures.

In this week's episode, Morgan and Jailyn discuss tips and strategies behind creating valuable website content for businesses.

Color is all around, no matter where we go. In this week’s episode, Jailyn and Morgan sit down with our Graphic Designer Lindsey to talk about all things color, including color theory and psychology.

In this week’s episode, Jailyn and Morgan talk about market segmentation, its process, and how to incorporate it into your marketing efforts.

In this episode of the 301: The Redirect Podcast, Jailyn and Morgan converse about two marketing elements: consumer behavior and buyer personas, and how they will help determine how to specifically target your company’s audience.

In this week's episode, Jailyn and Morgan give tips, tricks, and best practices for advertising with Google Ads.